On June 13, the 2026 Chongqing Auto Show officially opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, the global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Mazda Edition launched in April to the N8 Hall booth. It fully demonstrated the latest results of the company's new energy transformation and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Sale. On top of a national subsidy of up to 20,000 Yuan and a factory subsidy of 17,000 Yuan, purchasing designated models enjoyed an exclusive premium set worth 7,999 Yuan.
Global Car Strength Backing Sets New Energy Value Benchmark
EZ-6 and EZ-60 were built with global standards from the beginning of product development. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world's top design awards simultaneously. In terms of safety, both models were strictly built according to China-Europe dual 5-star standards. EZ-6 secured 5 authoritative safety certifications such as C-NCAP and E-NCAP. EZ-60 battery safety meets the new national standard and European standard in advance. Changan Mazda also promised all new energy users "Battery self-combustion compensation for life, unlimited mileage, unlimited owner".
In terms of handling, EZ-60 successfully won the Championship of the SUV Category in the Chinese New Energy Vehicle Rally Championship Track Race, and the 2nd Place in the Overall Rally Standings, verifying its ultimate handling strength. At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the stock unmodified pure electric EZ-60 to compete in the Chinese New Energy Vehicle Rally Championship. In the devil's schedule of 6 days and 910 kilometers, facing the competition of the majority of extended-range / plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Man and Horse One Body" tuning, it broke through from 100 participating cars of 27 brands, completing the limit verification of EZ-60 stock production car performance.
[Changan Mazda Owner, Champion Driver Ji Hao]
Currently, Changan Mazda has smoothly obtained whole vehicle certifications for three major markets: the EU, the UK, and Australia, becoming the first domestic joint-venture new energy enterprise to obtain these three certifications simultaneously. Solid global quality won wide recognition in the international market. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, the overseas sales and pre-order trends of EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has consecutively won the sales championship of joint-venture new energy medium-sized SUV for 7 months.
Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated: "Changan Mazda has become Changan Mazda's global new energy vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."
[Changan Mazda Automobile Sales Branch Executive Vice President Wu Xuxi]
Adhere to "User+" Mindset, Build Value Community of Brand and Users
5 million users in the Chinese market are the companions of Changan Mazda brand development and creators of value. In 2026, Changan Mazda continued to practice the "User+" mindset, initiated a series of user co-creation activities, built a user ecosystem in all dimensions and full lifecycle, letting the promise of "Still Mazda" not only be reflected in the value details of products, but also integrated into the emotional resonance with every user. For users and Mazda fans participating in a series of Changan Mazda activities, there will be a chance to participate in the 2026 Fan Gala.
The "Wish Journey" launched at the beginning of the year, with the two-way commitment of "User Wishing, Brand Assisting", let Changan Mazda truly walk into users' lives. Behind every wish is a unique emotional connection between users and Mazda. The "Owner Stories Collection" launched for a total of 11 sessions, has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car club care for special children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories constitute the most moving background color of the Changan Mazda brand.
The "Joy Mazda Creator" and "National Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans emerged recording car ownership life with lenses and conveying product value with word of mouth. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving experiences. I am a beginner, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share, love making friends, welcome to join Joy Mazda Creator".
[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Car Ownership Life]
The second season of "Green Seedling Plan" officially launched in May is currently visiting top universities nationwide, engaging in in-depth exchange with young students on Changan Mazda's practice results in design, handling, safety, intelligence and other fields. The simultaneously opened EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to turn creativity into reality, but also opens up summer practice and internship quota for the vast majority of young students, further promoting learning application and industry-education integration.
The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Every Kilometer Has Kindness" public welfare action again, converting every trip of users into public welfare funds, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on wheels.
618 Mid-Year Mega Sale Coming, Multiple Benefits Returning to Users
Borrowing the opportunity of Chongqing Auto Show, Changan Mazda simultaneously launched the "Ride and Enjoy Summer Vibes, Joyfully Enjoy 618 Mega Sale" activity. From now until June 30, all series models launch heavy-weight purchase gifts: Up to 17,000 Yuan Trade-in Factory Subsidy and 20,000 Yuan Old-for-New National Subsidy, purchase designated models gift worth 7,999 Yuan Premium Set (Original Factory Charging Pile + LLumar Solar Film + TPE Floor Mats / Trunk Mats), enjoy 0 Down Payment 5-Year Low Interest (Annual Rate 1.99%) and value 7,999 Yuan Lifetime Zero Combustion Benefit. In addition, all users who visit the store to test drive new energy models can be gifted National Intangible Cultural Heritage Jinling Gold Foil, details consult authorized dealers.
© 2024 Bitauto.com. All Rights Reserved.
Bitauto (www.yiche.com and www.bitauto.com) is one of the most visited automotive websites in China. We provide detailed info on Chinese car brands available in your area. Please note that the information provided on this website is based on publicly available data and is for reference only. It may not be fully updated or accurate at all times.
