BJ30 Traveler Highlight Edition Launch: Starting from 69,900 Yuan

6th June 12, inside the Beiqi Super Factory in Zhuzhou, Hunan, the BJ30 Traveler under Beijing Off-road welcomed its 150,000th unit rolling off the line officially, while the new version "Highlight Edition" was announced for launch. More attention-grabbing was that CCTV Finance cameras live-streamed the immediate teardown of a BJ30 Traveler that had driven 150,000 kilometers, with core components such as the engine, transmission, and chassis presented one by one before the audience—little carbon buildup, no oil leaks, no rust, such a good car condition that many netizens exclaimed, "This car is too durable."

Accompanying this "Hardcore Car Teardown Show", Beijing Off-road simultaneously launched a heavyweight car purchasing policy: BJ30 Traveler full series enjoys 30,000 Yuan super trade-in subsidy, Super trade-in price starts from only 69,900 Yuan, while the just-launched BJ30 Traveler Highlight Edition, super trade-in price also only needs starting from 82,900 Yuan. At the same time, the manufacturer also added five-fold exclusive privileges, covering lifetime warranty, 0 down payment finance, old car owner referral rewards, etc., full of sincerity.

150,000 Units Rolled Off the Line, Light Off-road SUVs Welcome "Highlight Moment"

Since its launch, the BJ30 Traveler, featuring the "Ultra-Off-road, Ultra-Spacious, Ultra-Economical" three hardcore tags, has quickly become the model that achieved 150,000 sales volume fastest in the Chinese light off-road SUV category.

As a box-shaped SUV featuring "Light Off-road", BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation and was the first to equip the industry-leading Three-Power Four-Drive Six-Mode HEV Hybrid Architecture, becoming the first HEV hybrid model in Chinese box-shaped SUVs. Among them, 41% thermal efficiency hybrid dedicated engine paired with front and rear dual motors, intelligent four-wheel drive response only 30 milliseconds, peak torque explodes in 0.5 seconds; under complex road conditions like mud and sand, the system automatically matches the optimal working mode, power output always online.

In terms of space, BJ30 Traveler adopts a three-row seven-seat layout, wheelbase up to 2820 mm, space utilization rate up to 66%. After the rear seats are folded completely flat, it instantly becomes a 1.92-meter large bed, trunk capacity up to 1496 liters. 38 storage spaces throughout the car, a 1.8-meter adult sitting in the third row is not cramped, truly achieving "Family travel, no one settles."

Fuel consumption performance is equally eye-catching. Actual measurement by five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows, BJ30 Traveler under road conditions in various countries fuel consumption per 100 kilometers did not exceed 5 liters, one tank of fuel easily ranges over 1,000 kilometers. Moreover, no charging required, refuel and go, annually saving tens of hours of energy replenishment time. First owner also enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance simple, parts abundant, worry-free and money-saving.

Three Major Upgrades of Highlight Edition: Appearance, Performance, and Experience All Leap Forward

At the important milestone of 150,000 units rolled off the line, Beijing Off-road launched BJ30 Traveler Highlight Edition. This new car, based on original "Ultra-Off-road, Ultra-Spacious, Ultra-Economical", conducted three significant improvements targeting appearance, performance, and experience.

Appearance Highlight: Classic box shape paired with Five-Arc Star Ring through light group, full of aura. Exclusive electric-inductive trendy modification kit, star ring wheels, front and rear same-color sport bumpers, plus new orange interior and metal texture trim plates, making the whole car have off-road ruggedness without losing refinement. Whether you are a young person just entering society, or a middle-aged user with a family, you can find your passion in this car.

Performance Highlight: Highlight Edition replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; simultaneously equipped with Porsche same-model turbocharging technology, whole vehicle charging efficiency up to 99%. Rear motor power increased from 55 kW to 70 kW, whether ramp merging, intersection starting or emergency avoidance, power response is more timely, giving you steady "road right confidence".

Experience Highlight: Compared with ordinary SUVs, BJ30 Traveler body is higher, vision wider. Seat heating, ventilation, steering wheel heating and other functions all available, rainy days system can also sense raindrops to automatically close windows. 64-color ambient light moves with music rhythm, car cabin instantly transforms into moving comfortable living room. Off-road life and city commuting, one car can comfortably accommodate.

CCTV Live Teardown of 150,000 km Old Car: Little Carbon, No Oil Leaks, Chassis Like New

The most shocking link of the press conference, no more than Beijing Off-road joining hands with CCTV Finance, on-site teardown of a real driven 150,000 kilometers BJ30 Traveler. 150,000 kilometers equivalent to ordinary family nearly ten years of use mileage, when the moment of opening:

Engine turbine inside clean, carbon buildup very little, power output still abundant; transmission casing intact, no oil leak, internal gears no wear pits; battery pack no bulging, leakage, internal attenuation phenomenon, long-term use no need to worry about aging failure; subframe, suspension arm no rust, no oil seepage, entire chassis flatness and regularity difference with new car extremely small, passive safety protection always online.

This live broadcast proved in the most direct way: BJ30 Traveler uses solid materials, reliable craftsmanship, outstanding durability, can bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

Five-fold Privileges Superimposed with World Cup Betting, Up to 50,000 Subsidy Again

To thank users, Beijing Off-road on top of 30,000 Yuan super trade-in policy, also launched five-fold exclusive privileges: Warranty Gift (value 6,000 Yuan whole vehicle lifetime warranty), Finance Gift (0 down payment and other plans), Friend Call Gift (old customers referral up to 800 Yuan JD Card), Upgrade Gift (whole series lifetime OTA free upgrade), Traffic Gift (base traffic lifetime free, entertainment traffic 2 years unlimited).

In addition, coinciding with World Cup opening, BJ30 Traveler Highlight Edition also temporarily started "Passionate World Cup, Highlight Win Grand Prize" event: Buying car at any authorized store nationwide will get betting qualification, accurately hit World Cup champion and final match score, enjoy 50,000 Yuan car buying subsidy again.