Recently, PowerChina Sichuan Engineering Co., Ltd. announced that it successfully won the bid for the Phase II civil engineering project of Sailun Egypt factory, marking that the Phase II project of this large-scale tire manufacturing base located in the Suez Canal Economic Zone has officially entered the implementation stage, adding new achievements for Chinese enterprises participating in the "Belt and Road" overseas industrial infrastructure.

Core Workshop Construction Starts First

According to bid information, the construction scope this time includes the heavy-duty tire mixing workshop and raw material warehouse civil engineering. Construction content covers earthwork excavation, foundation treatment, equipment foundation, and upper main structure construction.

The heavy-duty tire mixing workshop is a core process workshop for tire manufacturing, with strict technical standards for foundation settlement control and structural construction accuracy, directly testing the industrial workshop construction level and overseas project comprehensive performance capability of the construction unit. PowerChina Sichuan Engineering stated that the project team will strictly adhere to safety control, strictly control engineering quality, and make every effort to guarantee high-quality project performance.

It is worth mentioning that this company is a long-term strategic partner of Sailun Group, and has previously cooperated to build projects such as Phase I and II thermal power plants in Cambodia, Phase III mixing workshop in Cambodia, etc.

Total Investment for Three Phases 11.5 Billion Yuan

Sailun Egypt factory is located in the Teda Industrial Park in Suez Governorate, Egypt, with a total investment of approximately 1.717 billion US dollars (approximately 11.5 billion RMB), promoted in three phases:

Phase I: Investment 291 million US dollars, planned annual production of 3.6 million radial tires;

Phase II: Investment 285.43 million US dollars, planned annual production of 7.05 million radial tires (6 million passenger car tires + 1.05 million heavy-duty tires), construction period 18 months;

Phase III: Investment 1.141 billion US dollars, planned annual production of 27 million passenger car tires, 1.65 million heavy-duty tires, and 20,000 tons of off-road tires.

After Phase III is fully completed, Sailun Egypt base will form a comprehensive capacity of 36 million passenger car tires, 3.3 million heavy-duty tires, and 20,000 tons of off-road tires annually, becoming the largest tire production base locally in Egypt.

Another Move in Global Capacity Matrix

From a locational perspective, Egypt is at the intersection of Europe, Asia, and Africa. Relying on the Suez Canal, a global shipping hub, it can radiate to European, African, and Middle Eastern markets nearby. This base coordinates with Sailun Vietnam, Cambodia, Mexico, and Indonesia factories, jointly building a global tire capacity layout.

As the Chinese tire enterprise with the largest overseas production capacity, Sailun's global layout effectiveness has been reflected in performance. In the first half of 2026, the company achieved operating revenue of 20.027 billion RMB, up 13.88% year-on-year; net profit attributable to parent company of 2.160 billion RMB, up 17.97% year-on-year; overseas market revenue 15.242 billion RMB, accounting for about 76% of main business revenue.

With the full launch of Egypt Phase II project, Sailun's "close to end markets, multi-base coordination" global industrial layout will be further solidified, providing a new model for Chinese tire industry chains to "go global."

Recently, Chery Automobile announced export data for the first three quarters of 2026: Cumulative exports reached 1.5512 million vehicles, a year-on-year increase of 65.6%, exceeding the total export volume of the entire year of 2025; September's single-month exports hit 207,800 vehicles, setting a new record for single-month exports by Chinese automakers, accounting for nearly 70% of total sales. As the enterprise ranked first in China passenger car exports for 23 consecutive years, this achievement reflects the favorable development trend of Chinese automakers going global.

However, at the same time this data was released, a vehicle malfunction involving the OMODA 5 in the Malaysian market also drew attention. It highlighted that while sales are growing, product quality and production control also require continued focus.

On October 6, a 2023 model OMODA 5 driving normally in Johor Bahru, Malaysia, experienced tearing of the rear axle trailing arm. The rear axle detached from the body along with two rear wheels, leaving the vehicle stopped in the middle of the road. Fortunately, no personnel injuries were sustained. On the evening of October 11, Chery released an official statement. Investigations revealed that local welding positions on the rear axle trailing arms of this batch of vehicles had insufficient welding strength, posing a risk of weld seam tearing under extreme conditions. The enterprise has now cooperated with the Malaysian Land Transport Authority to initiate a recall of 8,878 affected OMODA 5 vehicles, inspecting parts and providing free replacements based on actual conditions.

This is not the first time such issues have arisen with the OMODA 5 in Malaysia. In April 2024, local owners reported rear axle breakages while driving. Chery subsequently recalled 600 vehicles locally. The investigation concluded that after the supplier replaced the welding torch, calibration was not done properly, leading to welding defects on the rear axle. Ultimately, 60 defective vehicles were identified and the rear axles were replaced. At that time, local regulators did not issue a sales suspension, and the matter gradually subsided.

More than two years later, a failure occurred in the same location again, with the severity and scope being wider than last time. The breakage evolved from a single side to overall rear axle detachment, and the recall scale expanded from 600 vehicles to 8,878, an increase of nearly 15 times. Rumors suggest local regulators also adopted stricter handling methods: directly suspending the OMODA 5 model certification. Until the technical investigation is completed, this model cannot be registered, nor can it continue to be sold. Meanwhile, a comprehensive review of the supply chain was launched, verifying risk vehicles one by one according to part numbers, production batches, and VINs, examining the quality control and welding inspection processes of the whole vehicle production assembly and component suppliers.

There is still one question that remains unanswered: Are the vehicles experiencing failures this time within the recall scope of the 600 vehicles from 2024? If within scope, it suggests vehicles repaired back then still carry risks, and the previous rectification plan may not have fully resolved the issue; if outside scope, it indicates the risk batch scope determined at the time was not accurate enough, meaning more hidden risk vehicles existed than previously estimated.

Regardless of the answer, this reminds us that the significance of a recall is not just fixing already sold problematic vehicles, but more importantly feeding the problem back into the production process and quality verification procedures, plugging management loopholes, and avoiding the repetition of the same issues. If this link is not executed properly, the higher the vehicle sales volume, the greater the potential risk scope.

The Malaysian market holds significant importance for Chery. The dual-brand entry of OMODA and JAECOO into the local market has been less than two years, yet cumulative sales have already broken through 30,000 vehicles, ranking in the top three among non-local brands. With the model certification suspended, the impact is not just the cost of parts replacement for over 8,000 vehicles, but also affects brand reputation in the local market and the advancement of subsequent business.

It needs to be explained that the involved 2023 model OMODA 5 had already ceased production in September 2025, replaced by the CHERY O5 which features a multi-link independent suspension. Therefore, this certification suspension will not affect currently on-sale models, but the impact of the event on brand reputation will not be limited to this discontinued model.

Looking deeper, when exports transform from an "incremental supplement" for automakers to a "core component" accounting for nearly 70%, a product failure that attracts attention produces impacts not limited to a single brand or single market. Many overseas consumers' impressions of products are often linked with the overall image of the place of origin. The quality issues of individual enterprises might also affect overseas consumers' overall impression of Chinese automobiles.

Currently, Chery has initiated risk inspections for the same batch of OMODA 5 models in domestic and relevant markets, though it has not yet specified which markets and how many vehicles are involved.

Subsequent progress is worth continued attention: When will the domestic inspection results be announced, and will formal recall procedures be initiated; are the root causes of the two recalls over two years consistent, and whether the rectification back then effectively plugged the process loopholes from the source.

Chinese automakers going global have today reached the milestone of million-level export volume, which is a very difficult achievement to realize. As the scale of going global continues to expand, the tests are not just on market expansion capabilities, but also on the stability of quality systems, supply chain control levels, compliance capabilities facing overseas regulators, and the openness and transparency of handling problems. Selling high volume is capability, but ensuring product stability, moving steadily and far, is a long-term topic that needs more attention. This is not only a problem Chery needs to face, but also a common thought for all Chinese automakers going global.

"Image content | Source: Internet, copyright belongs to the original owner. If there is any infringement, please contact us for removal!"

Avatr finally revealed its "9-Series" ace. On October 11, the Avatr T09 concept made its global debut in Paris and revealed its interior design for the first time. Built upon an all-new flagship design language and bringing together the highest technical specifications from Changan, Huawei, and CATL, it targets the 500,000-level flagship luxury SUV market and is planned to officially launch within 2026.

Avatr Technology Chairman Chen Zhuo stated: "With the launch of the T09, Avatr will form two product sequences: Digital and Flagship. The Digital sequence features casual luxury, corresponding to elegant, sporty, and personalized avant-garde designs; Avatr 11, 12, 07, 06 all belong to this sequence; the Flagship sequence respects luxury, corresponding to a noble, calm, and charismatic flagship design; the T09 is indeed the pioneering work of the Flagship sequence."

Avatr's Highest Technology Density Production Vehicle to Date

Unlike the futuristic, sporty, and personalized style of previous Avatr 11 and 12 models, the T09 is built with an all-new flagship design language, with a posture closer to the presence of traditional luxury large SUVs, fully showing flagship style. The new car's front face adopts a 3D relief structured grille, crystal diamond array headlight groups, a 2.1 m² super-sized clamshell hood combined with island-style raised sections on both sides, one-piece crystal diamond taillights, etc., creating an all-new noble experience.

In terms of cabin, the new Vortex Emotion Vortex adopts a 360° seamless two-stage reverse curved surface and lift-up design, built-in with 118 RGB LED matrix light sources, which can create various smart light effects with the whole vehicle ambient lighting. Paired with an immersive integrated triple screen (10.25-inch driver instrument panel paired with dual 17.2-inch central control screen and passenger screen, built-in NFC function), making technology warmer and emotional intelligence further sublimated.

Beyond its unique design, the Avatr T09 possesses flagship-level technology configurations and is the production vehicle with the highest technology density for the brand to date. The new car deeply integrates Huawei Qiankun Intelligent Driving and the new Taihang Intelligent Control technology, achieving leading-class smart flexible control and million-level luxury driving quality. In terms of power, the new car is equipped with new smart super hybrid technology, equipped with a 2.0T hybrid engine and three-motor distributed electric drive, system total power exceeding 1,000 horsepower; equipped with 71.24 kWh CATL Xiaoyao Super Plus-Hybrid Battery, CLTC pure electric range highest exceeds 400 km, balancing long range and high safety, covering users' full-scenario travel needs.

With Paris as the Pivot, Officially Entering the European Market in 2027

It is reported that Avatr will officially enter Europe in 2027. Among them, Avatr 06T and 07L will land in Norway and Spain as the first batch of core products. With this, Avatr has built an overseas service system based on the principles of "Unified Standards, Local Execution, System Support, Brand Supervision". In the next three years, Avatr will continue to improve its European product matrix and services.

Currently, Avatr's overseas business has expanded to 70 countries and regions, with an average product selling price exceeding 300,000 yuan, and has achieved profitability. Among them, the market share of high-end EVs in Egypt reaches 10%; Avatr 11 is the sales leader in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter more than 110 countries and regions, with overseas sales accounting for more than 50% of total sales.

Avatr T09's official positioning given by the company is "500,000-level Tech New Flagship". Currently in the large six-seat flagship SUV market, AITO M9, Li Auto L9, Nio ES9, Zeekr 9X and other star models have already established market awareness. The latecomer Avatr T09 looks okay in terms of product power now, but whether it can make a breakthrough in the 500,000-level market depends on the final price sheet.

October 11, 2026, Avatr (Avatr) T09 Concept made its global debut in Paris. This is also the first representative model of Avatr's new "Prestige Luxury Series", planned to officially launch within the year. As the opening model of the brand's flagship series, T09 is positioned as a 500,000 RMB class full-size luxury SUV, jointly developed by Changan Automobile, Huawei, and CATL — this continues Avatr's "CHN" cooperation architecture adopted since its inception.

At the same time, the Avatr T09 will also appear alongside star models such as Avatr 06T and Avatr 07L at the Paris Auto Show held from October 12 to 18, showcasing the systematic achievements of Chinese automobiles in original design and intelligent technology on a global stage. For Avatr, Paris is not only a stage for new car launches but also a landmark debut before officially entering Europe — Europe is also listed as Avatr's core target market for 2027.

Avatr Technology Chairman Chen Zhuo stated: "With the launch of the T09, Avatr will form two major product series: Digital and Flagship. The Digital series features 'Casual Luxury', corresponding to avant-garde designs of elegance, sportiness, and personality; the Flagship series features 'Prestige Luxury', corresponding to flagship designs of nobility, composure, and presence. Two design series, the same Avatr, the same persistence on originality and taste."

Avatr Technology Executive Vice President and Chief Designer Nader Faghihzadeh stated at the debut press conference: "Avatr VISION XPECTRA interprets the freedom in our vision. The T09 Concept version transforms this concept into a calm and confident prestigious quality. Combined with our evolving 'Casual Luxury' concept, it has opened up a broader world of 'Prestige Luxury' for Avatr. Different qualities, but connected by the same philosophy of 'Emotional New Luxury'."

Exterior Design: Shaping Full-Size Volume with Architectural Language

Currently, domestic high-end brands are mostly in the stage of "piling up configurations and competing on parameters", while Avatr always firmly believes that sticking to originality is the passport for a brand to go global. Since its establishment, Avatr has rooted originality into the brand DNA, committed to providing users with new solutions that far exceed expectations, possess emotional depth, long-term significance, and lasting value, making design another differentiated pole outside the technical cooperation architecture deeply bound between the brand and Huawei, CATL.

This time, the T09 is the carrier with the highest implementation level of Avatr's "Emotional New Luxury" design concept, putting the previously released VISION XPECTRA concept into mass production. The front face presents a distinct architectural styling: the grille uses a 3D relief structure, connected by 362 brand LOGO elements of varying heights; the light groups apply inner and outer double-layer diamond cutting craftsmanship; the front hood area reaches 2.1 square meters, combined with the raised styling on both sides, forming the volume feel required for a full-size SUV.

The side profile uses a sharp waistline tuck treatment to create a sculptural feel; the D-pillar uses an aluminum trim panel integrated with the window contour and spoiler, forming a floating roof effect; door handles are made of crystal material and integrated with the DToF sensor units on the vehicle side, overall volume emphasizes the heavy feeling required by the "Full-Size" positioning.

At the rear, it adopts an integrated crystal diamond taillight, continuing the double-layer cutting craft of the front light groups, presenting multi-level light and shadow transitions after lighting up.

Cockpit: Emotional Interaction as a Differentiator

The cockpit continues VISION XPECTRA's design concept, with "Quietness, Generosity, Connection" as space organization principles. In the current era where smart cockpits have become an industry standard, Avatr takes "Emotional Interaction" as the breakthrough point to distinguish from family scenario positioning of brands like NIO, Li Auto, etc.

The core interaction component is the Vortex Emotional Vortex: adopting 360-degree two-stage anti-surface and lifting structure, embedded with 118 RGB LEDs, linked to the vehicle's 6-layer 24-point ambient light system, achieving scene lighting effects such as greeting, music rhythm, and rear vehicle warning. Vortex optimizes silent motor and mechanism operation, and specifically designed anti-pinch function. Compared with most brands concentrating interaction on screens and voice, Avatr extends emotional expression to the physical structure in the center of the cockpit.

The screen system consists of a 10.25-inch driver instrument cluster and two 17.2-inch central control and passenger screens forming an integrated triple-screen, integrated with air conditioning vents on both sides into the same visual plane; supports NFC One-Touch Connection.

On the Avatr T09, the cockpit is defined as a "perceivable, predictable" travel partner, rather than a simple collection of functions. This orientation matches its flagship positioning — in the 500,000 RMB class market, users are buying not only hardware but also the experience consistency promised by the brand.

On the technology level, Avatr T09 is a product built by the combined technical forces of Avatr, Huawei Qiankun, and CATL, and is also the model with the highest technology density of Avatr at present. Power adopts an intelligent super hybrid scheme: 2.0T engine matched with three-motor distributed electric drive, system total power exceeding 1000 horsepower, supporting pure electric, plug-in hybrid, and extended range three working modes; battery is CATL Xiaoyao Super Extended Hybrid Battery, capacity 71.24kWh, CLTC pure electric range up to over 400 kilometers.

Globalization: Paris as a Fulcrum, Entering Europe in 2027

Avatr plans to officially enter the European market in 2027. For a Chinese high-end brand, Europe is the headquarters of traditional luxury brands and also the most difficult market to conquer — user cognition, channels, and service standards here differ significantly from domestic ones. Avatr chooses to compete head-on with "Emotional New Luxury" positioning, essentially attempting to translate domestic-verified product power into brand value under the global context.

Currently, Avatr's overseas business has expanded to 70 countries and regions, with product average selling price exceeding 300,000 RMB, and has achieved profitability. Among them, the market share in Egypt's high-end electric vehicle market reaches 10%; Avatr 11 ranks first in sales in Thailand's luxury pure electric SUV market. In 2030, Avatr plans to enter over 110 countries and regions, with overseas sales accounting for over 50% of total sales.

Supported by a continuously iterated product matrix for overseas expansion: Currently Avatr has launched multiple models such as 11, 12, 06/06T, 07/07L. Among them, 06T and 07L will enter the Norway and Spain markets first as the first batch of core products.

Of course, true globalization is not simply product output, but integrating into the global and serving the global with the concept of "Systematic Overseas Expansion". In this regard, Avatr's overseas service system built on the principles of "Unified Standards, Local Execution, System Support, Brand Supervision" makes services more flexible and experiences more consistent, aiming to become a high-quality, high-tech, and trustworthy partner for global users.

Summary: From the T09 launch, Avatr's path is becoming increasingly clear: using Changan's manufacturing and platform, Huawei's intelligence, and CATL's battery as the foundation, entering the 500,000 RMB class market through original design language. This "Technology Alliance + Premiumization" path is becoming a microcosm of Chinese brands collectively rising. The next real test is in Europe, this traditional luxury home court, to convert product volume into sustained market share. Let us wait and see!

When the "Shark" swims back to China, it no longer faces the Toyota Hilux and Ford Ranger, but the pickup fortress defended by the Great Wall Cannon for years. Of course, the domestic pickup market hasn't yet reached the stage of being a must-fight battleground, but after competing in the overseas market, with Chinese preferences and needs, the BYD Shark might really have an advantage.

BYD is good at being the "Overseas King", Fangchengbao Shark also returns with a record of victories

Before talking about the product, there is a background worth bringing out first. This car's overseas version is called BYD SHARK, globally launched in May 2024 in Mexico, followed by expansion in markets like Australia, Brazil, Thailand, etc. It surged into the top three of the pickup market in Mexico and took the sales champion of plug-in hybrid pickups in Australia. The starting price in the Australian market is about 268,000 RMB, which is more expensive than the Toyota Hilux and Ford Ranger in the same class, but don't forget, DMO hybrid platform, dual-motor four-wheel drive, 0-100 acceleration in the 5-second range, after overseas versions were mocked by Ford executives for poor towing capability, they directly upgraded to 2.0T hybrid engines, in the high-demand Australian pickup market, such a fast and comfortable, high-spec and not afraid of rough work new-generation pickup, naturally has no worry about sales.

Of course, sales also indicate user preference. You can see many modified Sharks on YouTube, fighting together with Hilux and Ranger in the rainforest; in terms of product strength, it is not inferior to those old brands. So, this shows its product logic has already been validated in the mature pickup market. Now it switches to the Fangchengbao logo, produced by the Zhengzhou base, expected to officially launch in Q4 2026.

Dimensions: A "Big Guy" Slightly Larger Than the Great Wall Cannon

First look at dimensions. The domestic version Shark pickup length/width/height is 5457/1971/1925mm, wheelbase 3260mm. Comparison: Great Wall Cannon length 5362mm, wheelbase 3230mm; Nissan Frontier Pro length 5280mm, wheelbase 3150mm. Shark is clearly superior in length and wheelbase, the direct benefit is substantive improvement in cargo box volume and rear passenger space. Cargo box internal dimensions 1520/1530/515mm, rated load mass 460kg, approved towing mass 2500kg. For users who need to haul goods and take family, this dimension means no need to choose between rear seat comfort and cargo box practicality.

Power: Delete the word "Sluggish" from the Pickup Dictionary

This is where the Shark pickup is most unreasonable. Equipped with DMO super hybrid off-road platform, 1.5T engine plus front and rear dual motors, system combined power 320kW, peak torque 650N·m, 0-100 acceleration 5.7 seconds. A pickup weighing 2.7 tons running 5.7 seconds, this cannot be called just enough.

More importantly, it's energy consumption. 29.58kWh Blade battery provides NEDC pure electric range 100km, daily commute can be driven completely as an EV; full fuel and full charge combined range 840km, depleted electricity fuel consumption 7.5L/100km. Therefore, the Shark pickup tears off the most criticized "Oil Tiger" label of pickups using hybrid logic.

Regarding energy replenishment, it supports 40kW fast charging, 30% to 80% takes only 20 minutes. The key is standard 6kW V2L external discharge, capable of powering construction sites, camping setups, or even charging other electric vehicles. This is also a feature found on many foreign new energy pickups

Chassis and Off-Road: Body-on-frame, but drives unlike a pickup

Shark pickup adopts body-on-frame with beam, front and rear double wishbone independent suspension, standard smart virtual differential lock, comes with "three locks" from factory. Max load ground clearance 210mm, approach angle 31°, departure angle 20°, equipped with multiple off-road driving modes. The foundation of this hardware is solid enough.

But what truly widens the gap is highway performance. The advantage of the DMO platform lies in the linear output and low center of gravity layout brought by motor direct drive, making this beam chassis car much more composed in daily driving than traditional diesel pickups. Front and rear double wishbone independent suspension vibration filtering and support on paved roads cannot be compared by solid axles. Simply put, it aims to be a pickup where "commuting on workdays isn't uncomfortable, venturing into mountains on weekends isn't nerve-wracking".

Interior: "De-tooling" of the Pickup Cockpit

Entering the vehicle, the most intuitive feeling is: this doesn't look like a traditional pickup. 12.8-inch rotatable central control screen paired with 10.25-inch full LCD instrument cluster, powered by 8295 chip, infotainment smoothness matches BYD passenger car product line. Seats equipped with ventilation and heating, L2-level intelligent driving assistance, 540° panoramic image, W-HUD head-up display are all arranged. The center console retains physical buttons and off-road control modules, this point is worth single praise — on bumpy roads blind operation, physical buttons are much more reliable than touchscreens.

The interior overall adopts a black main tone with red stitching sporty style, inheriting the design language of Fangchengbao Bao 5. It does not deliberately imitate the ruggedness of American pickups, nor does it completely lean towards the refinement of city SUVs, but finds a balance point leaning towards "Rugged Technology" between the two.

Pricing: The Most Critical Suspense

Currently the industry generally predicts domestic version pricing between 180,000 to 250,000 RMB, focusing on 200,000 RMB class market. Overseas version sells in Australia for about 268,000 RMB. Domestically if it can push the starting price below 200,000, competitiveness will be very obvious.

Horizontal Comparison: Great Wall Shanhai Pao Hi4-T price 279,800 to 301,800 RMB, fuel version Great Wall Cannon main range 150,000 to 190,000 RMB. If Shark pickup falls into 200,000 to 250,000, it means it provides stronger power, lower fuel consumption, and longer pure electric range at a price tens of thousands lower than Shanhai Pao Hi4-T. But pricing cannot be too low — Fangchengbao Bao 5 starting price is 259,800 RMB. If Shark pickup pricing is too low, it will form internal brand fighting. 200,000 to 220,000 starting price, likely is the most reasonable landing point.

Summary:

BYD Shark pickup is the new variable worth the most attention in the 2026 Chinese pickup market. Its product strength has no obvious weaknesses: large enough dimensions, excessive power, adequate energy consumption control, solid off-road hardware, passenger car-like cockpit experience. Overseas market sales have already proven the feasibility of this logic. After domestic launch, the biggest uncertainty is one, can pricing hit the sweet spot just above 200,000, two, can BYD's channels and service capabilities in the pickup category keep up. If these two things are done well, can it cause a substantive change in the pickup market game rules?

September 22, "QQShow and Friends and All-New QQ3 Modern Edition Launch Press Conference" kicked off at Wuhu Jizi Plaza. This "Happy Showground", breaking out of traditional press stage limitations and rooted in urban landmarks, not only brings the All-New QQ3 Modern Edition but also poses new industry reflections: When small cars are no longer just for commuting, aesthetics, safety, intelligence, and personalized co-creation are the core demands of the new generation of consumers. The new car's official guide price is 88,900 RMB, trade-in price is 86,900 RMB, time-limited trade-in price is 83,900 RMB. Simultaneously, launch benefits worth up to 27,000 RMB in four layers are launched, redefining the value scale of A0-level boutique pure electric small cars.

Currently, the small car market is completing consumer iteration; user car purchasing has said goodbye to "enough is good", self-expression, quality safety, and diverse scenarios have become important decision standards. The All-New QQ3 has already handed over a solid market answer: Sales exceeded 10,000 for consecutive 5 months, August sales 19,103 vehicles, MoM increase of 64.07%, domestic and overseas orders broke through 100,000 units, overseas Thailand, Indonesia pre-sale orders exceeded 20,000. QQ series cumulative sales exceeded 1.6 million, products sold to over 100 countries worldwide, the national small car IP continues to release vitality in the electric era. The arrival of the Modern Edition is precisely based on market user feedback, transforming the needs of a large number of users who self-modified and pursued refined individuality into a complete factory original product plan.

This press conference did not pile up cold parameters, but ran "Happiness" through the whole process. Chery QQ Global Ambassador Sun Li arrived at the scene, combined with her own car usage feelings, certified the new car "Good Looking, Good to Use, Good to Drive", and completed the delivery of the first batch of car owners; Feng Zihao, Bu Jingyun, and Daozhu, three stand-up comedians deconstructed car usage scenarios with life-oriented jokes, making hard-core configurations vivid and easy to understand. Six modified sample cars including National Style Small Car, California Holiday, and Cat Car were displayed on-site, covering diverse lifestyles such as pet companionship, outdoor camping, and retro trends, intuitively showing QQ3's "Playable, Modifiable, and Co-creative" product foundation, making the car not just a transport tool, but also a carrier of self-aesthetic expression.

On the product level, the Modern Edition adopts the Neo-Retro future design concept, landing the modern texture on every detail. Exclusive "Modern Era" Retro Green, "Annie Pearl" Milk Apricot Pearl color, paired with a luxury car supplier's 6-layer 2K paint craft, achieving a ten-year anti-fade effect; Time Badge wheels, gilded chrome trim, retro white front and rear bumper exclusive suite, interior upgrade to velvet ceiling, houndstooth high-definition texture, extending the premium feel from appearance to cockpit interior, fully reflecting the design strength of four-time winning the Red Dot Design Award.

Under the appearance lies uncompromising safety and hardware strength. The fortress cage body high-strength steel accounts for 82%, equipped with 1300MPa integrated thermoformed door ring; CATL cells build the Rhino battery, obtained C-NCAP six-dimensional electric safety certification, 6 airbags, AEB active braking and other active and passive safety configurations are complete, providing solid safety for daily travel. Native pure electric platform supporting rear-wheel drive, four-wheel independent suspension, 50:50 axle load ratio, balancing city maneuvering agility and driving stability. 8155 chip paired with 15.6-inch 2.5K center screen, CarmindAI intelligent body realizes natural interaction; 70L eight-mode electric front trunk, 6.6kW external power discharge, six major smart scenario modes, covering rich life scenarios such as commuting, camping, and pet travel, OTA continuous iteration ensures the experience is fresh through frequent use.

For launch car purchasing users, Chery launches four major benefits: Easy Benefit includes up to 5,000 RMB trade-in subsidy, 70,000 in 36 months 0 interest; Companion Benefit provides lifetime basic traffic and permanent OTA upgrade; Peace of Mind Benefit grants the first non-commercial owner lifetime whole car warranty; Placing an order before midnight on September 23 can also get a signed car model for free, limited to 10,000 factory-original wind trail racing livery, lowering the user's entry threshold.

From the first generation QQ fulfilling ordinary people's car dream, to the All-New QQ3 Modern Edition meeting contemporary young people's self-pleasing travel, over twenty years later, QQ brand's happiness core has never changed. In the small car market fell into low-price involution environment, All-New QQ3 Modern Edition proves, small electric cars can also have high-end design, class-leading safety, rich intelligence and co-creation culture. It targets family's second car, self-pleasing user group, let small cars jump out of simple commuting positioning, both national IP's era rebirth, and also for boutique pure electric small car track open up a new train of thought.

On September 19, the Dongfeng Liuzhou Motor 2026 Autumn New Product Launch themed "Chenglong Accompanies Xinghai, Joining the New Future Together" was held at the Dongfeng Liuzhou Motor Test Center in Liuzhou, Guangxi. Choosing to hold the launch at the test center, which is mandatory before product listing, Dongfeng Liuzhou Motor aims to convey quality confidence of "moving from the verification path to the user". Timing the "15th Five-Year Plan" opening year, within less than half a year, Dongfeng Liuzhou Motor submitted another heavy-duty answer: Fengxing Xinghai V6, Lingzhi Family, Chenglong Yiwei 5 Supercapable Edition, Ultra-light Edition 3.0, Chenglong H5 PRO, five overseas new products, and a brand new right-hand drive platform launched intensively. Commercial vehicles, passenger vehicles, and overseas three major sectors attack comprehensively, marking that Dongfeng Liuzhou Motor's "Combined Commercial and Passenger, Dual-Wheel Drive" strategy enters a new stage of accelerated implementation.

Growth against the trend,

Dongfeng Liuzhou Motor turned the blueprint into actual performance

In January to August this year, Dongfeng Liuzhou Motor achieved cumulative sales of 89,439 vehicles, an increase of 26% year-on-year. The three major sectors of commercial vehicles, passenger vehicles, and overseas all went up, running ahead of the industry trend.

Dongfeng Liuzhou Automobile Co., Ltd. General Manager Lin Changbo stated in his speech that facing the three major reforms of new energy from "policy-driven" to "market-driven", intelligence from "high-end options" to "mass standard", and globalization from "product export" to "ecosystem overseas", Lin Changbo stated that Dongfeng Liuzhou Motor does not chase short-term scale, but focuses resources on commercial vehicles "One More Three Transformations" and passenger vehicles "One New Three Extremes".

Strategic firmness ultimately must land on user value. Lin Changbo summarized Dongfeng Liuzhou Motor's promise to users into three sentences: Make users' cars easier to drive, integrate intelligence, safety, and quality into every household car; Make users' cars more profitable, integrate availability and operation ledger into every commercial vehicle; Make users' cars understand life better, integrate scenarios and customization into every trip.

Fengxing Xinghai V6 officially launched,

Huawei Qunkun Smart Driving enters within 100,000 yuan for the first time

As the heavy new product of passenger vehicles in this launch, Fengxing Xinghai V6 officially launched. The new car is positioned as "Smart Affordable Large Six-Seat", equipped with Huawei Qunkun Smart Driving ADS SE version, launching three configurations, during the launch period super swap price as low as 99,900 yuan starting - meaning Huawei Qunkun Smart Driving enters the 100,000 yuan price range for the first time. Xinghai V6 also launched "Smart Driving Inclusive Gift", 666 yuan deposit enjoys six car purchase rights.

Chen Zhengyu, Marketing Director of Dongfeng Fengxing Home MPV, stated in the launch that the R&D of Xinghai V6 stems from deep insight into real pain points of family users. Since the national sub-station pre-sale started on August 8, Xinghai V6, relying on versatile big space and Huawei Qunkun Smart Driving, has won wide attention from family users.

Surrounding "Smart, Spacious, Comfortable, Safe" four family elements, Xinghai V6 responded to the diversified travel expectations of Chinese families with 14 unique items in the same class, 17 leading items in the same class product strength. The new car is equipped with Qualcomm Snapdragon 8295 chip and 15.6-inch 2.5K high-definition large screen, supporting urban LCC+, highway NCA and more than 100 parking scenarios; 2,900mm extra-long wheelbase, third-row hidden sunken storage, can switch freely between four large seats and six large seats; 76% high-strength steel ratio in the whole vehicle, completed four electric safety limit challenges jointly with CATARC.

At the launch, Dongfeng Fengxing also revealed that Xinghai V6 will launch an Explorer Camping Car in the future, allowing more families to own a mobile home that can go to the mountains.

Lingzhi Family all-dimensional renewal,

1.18 million users in 2025 embark on new wealth creation journey

As the Lingzhi brand which is the MPV base of Dongfeng Fengxing, also welcomed the family all-dimensional renewal at this launch. Dongfeng Fengxing Commercial MPV Marketing Director Qin Changwen reviewed the 25-year development process of Lingzhi: from 2001 launching China's first independent commercial vehicle to 2025 launching 90,000-level 420km range new energy commercial vehicle, Lingzhi has gone through five product innovations, five commercial vehicle popularization, cumulatively winning 1.18 million users' trust.

At the launch, Little Lingzhi, Lingzhi DaV, 2027 Lingzhi three new cars appeared on the stage together, building a "Full Size, Full Power, Full Scenario" Lingzhi Family product matrix. Little Lingzhi positioned as "Choice for Business and Home", all series standard equipped with dual side sliding doors; Lingzhi DaV positioned as "Choice for City Logistics", has super 8 cubic meter cargo box, equipped with CATL battery, CLTC range can reach 475km; 2027 Lingzhi positioned as "Classic Wealth Creation Choice", provides 5-9 seats multiple seat layouts, can be gas, can be air, can be electric, adapt to energy environment of different areas.

Qin Changwen announced that Little Lingzhi, Lingzhi DaV will start pre-sale at the end of this year, 2027 Lingzhi will be officially launched next year. Lingzhi Family also launched "Wealth Creation Renewal Gift": purchase Lingzhi new energy enjoy up to 30,000 yuan swap subsidy, limited time 79,800 yuan starting; from now until October 31, purchase Lingzhi Family on-sale models, can participate in 100% winning car purchase lottery, up to 8,888 yuan.

Chenglong three new products launch together,

Full product line matrix helps logistics wealth creation

Commercial vehicle sector is also highlights. Dongfeng Liuzhou Motor Commercial Vehicle Sales Company Deputy General Manager Yin Dongjun launched Chenglong Yiwei 5 Supercapable Edition, Chenglong Yiwei 5 Ultra-light Edition 3.0, Chenglong H5 PRO three new products, covering new energy tractor, ultra-lightweight tractor and new platform truck three major series.

Chenglong Yiwei 5 Supercapable Edition is built based on Dongfeng Group T1 architecture platform, is the platform's first mass production model. Vehicle weight only 8.8 tons, comprehensive electric consumption as low as 1 kWh per km, supports MW-level supercharge, SOC from 20% to 80% only needs 20 minutes. Cab uses Chenglong third-generation dragon bone frame, battery uses nano flame retardant technology, safety control standard far exceeds national standard.

Chenglong Yiwei 5 Ultra-light Edition 3.0 series, each electricity version is more than 700kg lighter than competitors, annually can add income to users 27,000 yuan to 37,000 yuan. Yin Dongjun also revealed the ultra-light technology roadmap: Ultra-light Edition 3.0 has achieved gas-electricity same weight, Ultra-light Edition 4.0 will achieve oil-electricity same weight, Ultra-light Edition 5.0 will achieve electricity lighter than oil.

Chenglong H5 Pro positioned as "Wealth Pioneer Born for Efficient Logistics", chassis weight light to 5.18 tons, leading industry same class models 200kg; equipped with Yuchai 390 horsepower engine, under same working conditions per 100km save 1.5L compared to competitors. New car uses passenger car cabin concept, equipped with LED blackened "Dragon Eye" headlights, one-key start and other configurations, let drivers "Drive well, Drive comfortably, Drive safely".

At the launch, Chenglong also launched "Operation Worry-free Gift": 678 yuan deposit enjoys exclusive value-added discount; deposit users can participate in lucky draw, draw 6,000 yuan wealth creation fund; order sequence tail number encounter 6, 7, 8, 67 can get custom good gifts.

Overseas four new products + new right-hand drive platform first release,

From product output to platform output

Overseas sector is important focus of this launch. Dongfeng Liuzhou Motor General Manager Assistant Wang Wenyong launched FORTHING X5E, FORTHING V6E, CHENGLONG H5 PRO LNG, CHENGLONG H5V Extended Range four overseas new products, and CHENGLONG brand new right-hand drive platform.

FORTHING X5E positioned as "Made for Global New Generation", equipped with 800V high voltage fast charge platform, all series pass WVTA EU vehicle certification, cover BEV and PHEV dual power versions. FORTHING V6E positioned as "Born for Global Big Family", provides 5-8 seats flexible seat layout, equipped with 6.6kW external discharge function.

CHENGLONG H5 PRO LNG oriented towards Central Asia, Latin America, Africa and other LNG rich areas directional development, comprehensive gas consumption reaches industry leading level. CHENGLONG H5V Extended Range adopts "Large Battery, Small Range Extender, Can be Oil and Electric" design idea, full oil full electric comprehensive range exceeds 1,000km, provide feasible new energy commercial vehicle solution for charging facility weak markets. CHENGLONG brand new right-hand drive platform launch, marks Liuzhou Motor in right-hand drive market from product output to platform output, platform complete cover fuel, natural gas, pure electric, extended range four energy routes.

Wang Wenyong also reviewed the four major leap achievements since "Chengfeng Dual Engine" overseas strategy launch: Product leap aspect, equipped with Group T1 platform CHENGLONG Hydrogen Fuel Cell Truck completed global debut at Hannover Motor Show on September 14; Localization aspect, overseas KD factories reached 9; Channel aspect, added 40 overseas dealerships, 30 service outlets; Service aspect, global user average service radius shortened from 120km to 103km. Currently, CHENGLONG Heavy Trucks in Vietnam highway logistics field market share firmly stays in first tier, FORTHING has entered Thailand, Cambodia, Philippines and other markets, Egypt KD factory fully in production.

From "Wings Launch New Journey" to "Joining the New Future Together",

Dongfeng Liuzhou Motor accelerates towards "15th Five-Year Plan"

Launch site, Dongfeng Liuzhou Motor employees and user representatives also brought chorus "Good Wind Rises", with exciting melody convey commercial and passenger combined, rowing forward brand spirit. During the event, 96 models on site appeared concentrated, after launch ended, attending guests walked into factory for visit, close feeling Dongfeng Liuzhou Motor's manufacturing intelligence strength.

From June 7 Brand Day "Wings Launch New Journey", to today "Joining the New Future Together", rhythm getting faster, promise always one. Domestic and foreign full product line new cars + right-hand drive platform intensive appearance, Dongfeng Liuzhou Motor used less than four months time, completed from strategy tuning to product landing key leap. Chenglong and Xinghai walk side by side, together hold up millions of families' beautiful travel and countless entrepreneurs' wealth creation dreams. Facing "15th Five-Year Plan", "725" goal is right ahead, a commercial and passenger combined, global layout Dongfeng Liuzhou Motor, is with global partners and every user together, Chenglong accompanies Xinghai, joining the new future together.

On the evening of September 16, BYD's luxury brand Denza Z9GT was launched in Thailand, priced at 2,999,900 Thai Baht, equivalent to starting at 600,000 RMB, over 200,000 RMB more expensive than the domestic price.

On a drizzly night, witnessing the significant moment when Denza's flagship model officially entered the Thai market. Luxury design + Cutting-edge technology + Superior performance. Top-tier luxury brand.

In the Thai market, it primarily targets imported luxury GT coupes such as the BMW 8 Series, Mercedes-Benz CLS, and Audi A7.

In the European market, the Denza Z9GT starts at 115,000 Euros (≈920,000 RMB), while in Brazil it is priced at 850,000, nearly 3 times the domestic price, directly targeting the Porsche Taycan.

On August 26, the pure electric SUV focusing on global quality — Chery Fengyun T7 officially launched. The new car offers 3 versions in total, official guide price range 97,900-118,900 yuan, priority exchange price as low as 94,900-115,900 yuan. The new car performs excellently in four major aspects: range, appearance, safety, and intelligence, relying on six hardcore product strengths to bring a reliable and peace-of-mind new choice for pure electric travel for family users.

At this launch conference, musician Wu Kequn attended as the "Happiness Experience Officer". He and Chery Automobile Executive Vice President Li Xueyong exchanged around "Steady Happiness", sharing driving experiences, and highly recognized Chery's "Slow work builds good cars" manufacturing philosophy. The two jointly launched the "Happiness Co-creation Plan" on site, calling on everyone to discover the small beauties in life.

Fengyun T7 belongs to native global models, first completing strict tests in many places around the world, then selling to the domestic market, truly achieving delivery upon launch. Relying on affordable pricing and solid global quality, allowing ordinary consumers to also experience high-standard pure electric car life.

Three model configurations, place order to enjoy 8 major car buying benefits

The three versions of Fengyun T7 are 600km Enjoy Edition, 600km Comfort Edition, 600km Smart Edition.

•600km Enjoy Edition: Launch guide price 97,900 yuan, priority exchange price 94,900 yuan

•600km Comfort Edition: Launch guide price 108,900 yuan, priority exchange price 105,900 yuan

•600km Smart Edition: Launch guide price 118,900 yuan, priority exchange price 115,900 yuan

Event time from now until September 30, place order to enjoy 8 layers of gift packs:

1.Color Gift: Bright Flame Orange, Mountain Smoke Purple two unique paint colors free for limited time, value 6,000 yuan;

2.Financial Gift: Provides two loan plans, 2 years 60,000 0 interest, or 5 years 100,000 3 years interest-free;

3.Exchange Gift: No limit on original vehicle brand, exchange to enjoy 3,000 yuan single vehicle subsidy;

4.Protection Gift: Dual guarantee. If vehicle thermal runaway damage is caused by issues with the power battery itself, compensate with a new car of the same model or equivalent configuration; within one year of purchase, in parking and intelligent driving navigation scenarios, if the accident is determined to be caused by intelligent driving system failure, personnel and third-party losses are compensated up to 5 million yuan;

5.Lifetime Gift: First owner enjoys lifetime warranty for the whole vehicle including three-electric systems, except consumable parts; spend only 666 yuan to purchase original price 3,999 yuan lifetime basic maintenance package, can do basic maintenance once a year;

6.Data Gift: First owner enjoys lifetime free basic data, entertainment data 3 years 5G free.

Additionally, pre-sale benefits extended, pay 1,000 yuan deposit deduct 2,000 yuan car purchase price, ends at 24:00 on August 31.

Slow work builds good cars, truly global-tested family SUV

Nowadays many car enterprises pursue rapid car building, Fengyun T7 chooses steady and sure steps. Undergone 3 years of R&D, gathering global R&D system strength; collected suggestions from over 5,000 users, hundreds of designers participated in design; developed according to European 2026 version E-NCAP five-star safety standards, will land European market in future.

Whole vehicle completed 1.45 million km durability test, passed through various extreme environments: Nordic extreme cold, tropical humid high temperature, can also pass through 500mm depth water accumulation.

Chery ranked first in exports of Chinese brand passenger cars for 23 consecutive years, global users over 20 million, products sold to over 130 countries. Fengyun T7 overseas similar model Lepas L6 has already launched in South Africa, Thailand, subsequent Indonesia, EU, UK, Malaysia and other markets will be gradually on sale.

Before launching in domestic, this car has already run through global complex road conditions, Brazil speed bumps, Mexico gravel roads, Germany highway curves, South Africa unpaved muddy roads all experienced. Vehicle can adapt to -40°C to 55°C huge temperature difference, adapts to 95% of global roads. Launch conference site synchronized delivery new cars, many foreigners living in China became first batch of owners.

Implement "Steady Happiness" into daily driving

Happiness Experience Officer Wu Kequn talked at the conference, now ordinary people's pursued steady happiness, not necessarily grand goals, more hidden in daily life: weekend go camping anytime, commute driving no anxiety, family outing no worry range. Fengyun T7 reflects this happiness in driving experience.

Vehicle CLTC range 600 km, actual can reach 681.6 km, achieve "reverse false labeling"; 30%-80% fast charge only needs 20 minutes, drink a cup of coffee can recharge power run 300 km. Car interior space spacious, regular trunk 450L, daily luggage easy storage; rear seats folded down car interior turns into 1955mm × 1310mm big bed, camping nap, long distance rest very convenient.

Seats adopt 9-layer composite structure, support heating ventilation, family ride all comfortable. Equipped with highway piloting assistance, 300+ scenarios automatic parking, narrow parking spots can also easily park well. 80% high strength steel body, 9 airbags, multi-layer protective battery pack, through million km global actual test, city commute, family long travel enough peace of mind.

Reject configuration shrinkage, enjoy level-up strength at hundred-thousand price

Many 100,000-level pure electric SUVs in the market have shortcomings: low config range shrinkage, safety config reduction, high-level intelligence requires extra money, chassis battery test insufficient. Fengyun T7 relies on six major redundancy advantages, gives high-end config to 100,000-level users, achieves 100,000 price, close to 200,000-level product strength.

Crash safety redundancy: Benchmark European 5-star safety standards, car body 80% uses high strength steel, equipped with 9 airbags, special body structure, collision time maximize protect indoor personnel survival space.

Battery safety redundancy: Rhinoceros battery owns 31-layer protection structure, IP68 waterproof, anti-crush ability reaches national standard 2 times, through strict fire burn, salt spray tests, reduce battery thermal runaway risk.

Range equality redundancy: Full system unified 600km long range, entry version does not shrink range, battery life long, bid farewell to range anxiety.

Global energy saving redundancy: Standard equipped heat pump air conditioning, north winter low temp range can also improve, winter cold summer heat, range will not appear big dive.

Control performance redundancy: 178kW high power motor, professional team tunes chassis, high speed driving stable, bad roads, water wading scenarios can also cope calmly, max speed 180km/h.

Whole vehicle verification redundancy: Multiple test cars run through global 21 countries, high temp, extreme cold, bad road conditions all tested in advance, solve fault hazards in R&D stage, give users mature reliable cars.

Four major core selling points quickly understand Fengyun T7

Super Energy Run: Full series 600km long range, charging speed fast, low temp range performance good, power strong driving quiet.

Beautiful Global: Global designers jointly created, 6 unique paint colors, Bright Flame Orange uses luxury car level paint spray craft, cockpit interior high level durable look.

Safer: High strength body, 9 airbags, multi-layer battery protection, professional chassis tuning, various road conditions driving heart steady.

Good Intelligence: 4nm craft 8775 car chip,搭载 Doubao Large Model, voice interaction natural; supports 300+ scenarios automatic parking, highway piloting assistance, driving parking more worry-free.

As more instant-made cars, deadline cars, double-standard cars flood the market, people worry most about counterfeits driving out genuine products. Fortunately, some automakers have already used practical actions to stop this from happening.

Recently, Chery Fengyun T7 was officially launched in China. The earliest trade-in price starts at only 94,900 yuan. The reason for adding 'domestic' specifically is that one month ago it was already launched first in Thailand and South Africa. This domestic launch is the third stop. Following closely, it will be launched successively in Spain, Italy, UK, Greece, Australia, and Indonesia later this year.

New car launch, overseas first, domestic consumers are not unfamiliar with this. After all, in the fuel car era, traditional joint ventures won for decades relying on this introduction model. But now, domestic brands also putting new car premieres abroad is truly rare - of course, this also confirms from the side that Fengyun T7 has the look of a global car.

What does a global car mean to consumers? In simple terms, a global car must be global quality. In the design phase, it must follow global mainstream market regulation systems, especially the latest 2026 E-NCAP standards. It must undergo verification under various typical extreme road conditions and usage environments globally, and meet global user needs in terms of exterior/interior styling, powertrain, chassis tuning, etc.

So, did Fengyun T7 achieve this?

Global Car: Redundancy First

Must clarify, Fengyun T7 is not Chery's first global car. As the leader in domestic brand passenger car exports for 23 consecutive years, Chery products are sold in 130+ countries and regions, having won 7 million overseas users. For Chery, global cars are basic operations.

The difference of Fengyun T7 lies in that it is a global quality pure electric SUV built over 3 years by Chery with new generation global car standards. According to Li Xueyong, Executive Vice President of Chery Automobile Co., Ltd., Fengyun T7 'is not developed domestically and then modified for export, but anchored globally from the start of R&D'.

The weight of 'Anchored Globally', everyone can understand looking at a set of data - targeting 15 typical country scenarios, the R&D team surveyed 5,000+ global users, incorporated different market needs in advance into Fengyun T7 product definition, pre-researched global regulations two years in advance, benchmarked 2026 version E-NCAP standards for design, finally collaboratively created by over 100 designers from 8 global R&D design centers.

So busy, then how is the product power of this Fengyun T7? Let's look at a detail first.

Taking load weight redundancy as an example, Fengyun T7 load weight is 423 kg (curb weight 1,780 kg, maximum gross mass 2,203 kg), which belongs to mainstream level in same-class pure electric SUVs. What truly makes people sigh is its redundancy design. Taking the 225/60 R18 100H tires equipped in the Smart Enjoyment Edition as an example, load index 100, single wheel load weight limit 800 kg, load weight redundancy up to 45%, enough to match international big brands - Pure electric SUVs with similar dimensions, BMW iX1, its two-wheel drive version maximum gross mass 2,435 kg, tire specification 225/65 R18 102Y, load index 102, single wheel load weight limit 850 kg, load weight redundancy 39.6%.

In fact, 'redundancy' is exactly Fengyun T7's biggest confidence, which is reflected in collision safety, battery, range, energy saving, handling and many other aspects.

Speaking of collision safety, Fengyun T7 was developed according to 2026 E-NCAP five-star safety standards from the beginning of development, adopting nine horizontal five vertical cage body structure, high strength steel ratio 80% (among which hot formed steel ratio 18.84%), same class first release double frame subframe + Pack anti-collision beam, and same class unique Shotgun structure and same class most 9 airbags, building a solid passive safety defense line;

Speaking of battery safety, Fengyun T7 equipped Rhino Battery adopts 6D lock structure, Pack whole package 31 layers protection, three horizontal one vertical structure design. Water resistance ability IP68 level, 200 kN side edge anti-squeeze performance is 2 times national standard, meanwhile passes 1,008 hours salt spray test, 105 seconds fire test;

Speaking of range, Fengyun T7 all series standard 65.05 kWh battery pack, CLTC range 600 km, entry level enjoy long range, and has already had media actual test run 681.6 km, this battery cycle life 2,500 times, service life as long as 15 years;

Speaking of energy saving, to solve the pain point of low temperature range, Fengyun T7 all series standard dual source wide temperature range 'Heat Pump AC + High Voltage PTC' system and AGS intelligent front grille, combined with 14 items low wind resistance design, makes range under minus 10°C environment improve 30%;

Speaking of handling, 178 kW high performance motor, 50.8:49.2 axle load ratio, four-wheel independent suspension, 70 mm large bushing and 26 mm large diameter front stabilizer bar this set of hardware combination, brings 180 km/h max speed and 80 km/h deer test results, plus 500 mm wading depth, can cope with various complex road conditions, chassis, power has sufficient performance margin, giving users controllable, confident driving feeling.

No exaggeration, with 'redundancy' as the base, Fengyun T7 has sufficient confidence to face any same-class opponent globally.

Global Car: Kung Fu is All in 'Slow'

Such a powerful car, why did Chery spend three years refining it before launching? A year earlier, it would have likely set off a T7 craze. You know, this is only 24 hours after launch, its domestic orders have already reached 23,188 units, momentum is not weaker than some traffic-causing internet celebrity brands.

In recent years, domestic new car R&D cycles have become shorter and shorter, cases where a new model comes out in 10-plus months are common, to the point where there is a saying of hundreds of new cars in the first half of this year, even some joint venture brands can't hold on, reducing the rhythm of iterating a new car every about 5 years or so again and again, what 'instant-made cars', 'deadline cars', 'double-standard cars' wind is nearly spreading. Of course, problems that followed, everyone has already seen, relevant departments have also acted, the goal is to correct, let China's auto return to the right track - right on the day after Fengyun T7 launch, Ministry of Industry and Information Technology joint Ministry of Public Security, Ministry of Ecology and Environment, State Administration for Market Regulation and other departments launched a special action on automotive production consistency and quality improvement.

Obviously, the arrival of Fengyun T7 not only proves Chery's bottom line adherence in car building, but also shows its outstanding global vision - using double the time of others to develop a new car, this tests a car manufacturer's determination. However, to build a global car, really cannot be faster? The answer is very affirmative, just like Li Xueyong's line in the VCR advertisement: Global car, cannot be fast at all.

Taking the whole vehicle verification link as an example, the energy consumed is far beyond your imagination.

According to Chery whole vehicle verification chief engineer Antonio, Fengyun T7 successively went through 7 global extreme environment verifications, covering -40°C to 55°C global extreme temperature domain.

Close like Southeast Asia, verify 500 mm off-road wading ability in rainy season, verify filter odor residue control in Indonesia high humidity environment, also went to Middle East, use high temperature sun exposure verify vehicle in-play equipment 40°C overheat protection; Far like Siberia, in low temperature snow rain environment wiper life reinforcement verification, more rushed to Nordic, in extreme night environment verify vehicle interior lighting and charging backlight optimization; Not only so, Fengyun T7 verification track also includes the other end of the Earth Americas continent, such as Mexico cobblestone road do durability noise verification, Brazil gravel road verify battery plug-in multiple protection etc.

As for the whole vehicle durability verification link, Chery even invested 81 exclusive durability cars synchronized road test, whole vehicle cumulative test mileage over 6 million km, among which durability special actual test 1.45 million km, covering EU, Australia/New Zealand, Middle East, South Africa, Mexico, Brazil and other places over 100 kinds of extreme road conditions environments, far exceeding national standard regulations.

If verification is aiming for global regulations, then for product power improvement polishing, Chery spent even more meticulous effort in this aspect. To meet the driving habits of users in different countries, Fengyun T7 conducted over 80 local habit adaptations, such as Thailand right-hand drive preference heavy hand feel, steering force tuning increased 1 level; Indonesia bumpy road users lack sense of security, steering hand feel increased while optimize return quality; Turkey users prefer hard switches, keep high frequency function physical buttons; Europe likes parking in front of head, adopt 70 cm auto display front camera; Even, targeting certain robbery high-risk market car use, specifically design single door unlock to improve sense of security...

A detail, behind Fengyun T7 deer test 80 km/h results, Chery foreign chassis expert Marco (once in global many known car companies focus chassis tuning work) spent a full half year on this car.

Slow work makes good car, Fengyun T7 fully interpreted this point with three years time.

Driving Value View

3 years R&D cycle, 6 million km global road test, 81 durability test cars, minimum 94,900 yuan entry threshold... When 'Fast breaks all' becomes the current mainstream, when price and value open the rollbook in sync, still dare to choose this more time-consuming and laborious high-cost mode, enough to see a car manufacturer's long-term vision. And topped with 'New Generation Global Car' halo, Fengyun T7 has already indisputably become a new sample of China R&D manufacturing 'Native Global Car', at the same time, domestic launch only 24 hours orders refreshed to 23,188 units bold record also proves, car good or not, truly car-savvy consumers are watching with their eyes.

Bad currency, ultimately still failed to drive out good currency, in this aspect, Fengyun T7 made a table for all China brands.

Of course, this is just a beginning, the real test is still overseas, after all that is the big stage where Fengyun T7 needs to prove China auto, especially like Europe such developed market. But fortunately, previously in Milan Design Week, Lepas L6 (Fengyun T7 homologous model) has already gained huge attention, and more than a month ago Thailand and South Africa market pre-launch also positive response, for next coming to land in Spain, Italy, UK, Greece, Australia and other places accumulated overseas market reputation.

Leading China brand cars overseas for 23 years, with Fengyun T7 joining, Chery will further consolidate its overseas market leader status.

August 26, 2026, Shanghai——If you only look at the price, the 97,900 RMB starting price Fengyun T7 seems to be just another "newcomer"卷入 the 100,000-level pure electric SUV market. But if you look at its spec sheet, you'll find things are far from simple.

In an era where even many 200,000-level models cut range, reduce safety, and downgrade suspension, Fengyun T7's play is "Six Major Redundancies"—Crash safety redundancy, battery safety redundancy, range equality redundancy, full-domain energy saving redundancy, handling performance redundancy, whole-vehicle validation redundancy.

This is not a simple configuration overlay, but an underlying architecture advantage based on "Global Car" development logic.

I. "Global Standard" Dimensionality Strike: Slow Craftsmanship to Build Fast Cars

During the press conference, Chery Automobile Executive Vice President Li Xueyong and "Happiness Experience Officer" Wu Kequn mentioned a keyword during their dialogue: Slow Craftsmanship Builds Good Cars. In the current industry crazily competing on "launch speed", Fengyun T7 spent 3 years on the R&D cycle, traveled through 21 countries globally, and completed 1.45 million km durability verification.

Chery's confidence lies in: Fengyun T7 is not a domestic exclusive, its homologous models are already on the market in South Africa and Thailand, and it will next enter EU, Australia/New Zealand and other high-end markets. It was developed in advance benchmarked against 2026 E-NCAP 5-Star Safety Standards, which means it reserved enough "safety margin" in body rigidity, battery protection, and intelligent driver assistance.

II. 100,000-Level Price, 200,000-Level "Redundancy"

After the conference, I carefully studied the actual vehicle on-site. Fengyun T7's core competitiveness lies in breaking the unwritten rule of "entry-level shrinkage" in this vehicle class:

Range not cut: All trims standard with 65.05kWh Rhino Battery, CLTC range 600km. On-site engineers revealed, real test ran 681.6km, standard "actual performance exceeding claim".

Safety no subtraction: 80% high-strength steel body, 9 airbags unique in class (including far-side airbags), IP68 waterproof battery pack. These configurations usually exclusive to top trims on joint venture brands, are standard on all trims of Fengyun T7.

Smart tech no base version: All trims standard with 8775 Cockpit-Driving Integrated Chip, supports highway pilot and 300+ scenario automatic parking.

III. Not just a travel tool, but also "Steady Happiness"

Wu Kequn shared his understanding of "Steady Happiness" on-site — not aggressive parameters, but that peace of mind within reach during daily driving: it's the child sleeping soundly on the pure flat rear floor, it's the calmness brought by 500mm wading depth during rainy season, it's the heat pump AC that can still boost range by 30% at -10°C.

This marketing approach of converting hardcore tech into emotional resonance, makes Fengyun T7 not only a high cost-performance SUV, but also a "Warm-hearted Car" that understands Chinese family needs.

Conclusion:

When most automakers are still making excuses for "price cuts and spec reductions", Chery proved with Fengyun T7: Global R&D systems and economies of scale can indeed drive down the price of high-end configurations. If you hold a 100,000 - 120,000 budget, this car is worth waiting for compared to those competitors still on the road — because its "redundancy" is exactly your "calmness" in using the car for the next few years.

When the new energy track falls into a cutthroat competition wave of solely seeking speed, many models pursue rapid market launch, "speed-built car manufacturing" becomes a common phenomenon in the industry. On August 26, global quality pure electric SUV Fengyun T7 officially appeared on stage. The new car offers 3 configuration versions, official guide price 97,900-118,900 Yuan, priority trade-in price starts from as low as 94,900 Yuan. Not taking the shortcut of "simply restyling domestic models for export", Fengyun T7 chooses to go to various places around the world first to undergo strict tests, then return to the domestic market, bringing a new approach of "quality over speed" to the 100,000-level home pure electric SUV market.

"A global car cannot be rushed", behind this slogan is solid R&D accumulation. Fengyun T7 went through 3 years of polishing, relying on Chery's global 1+7+N R&D system for original development, started global regulation pre-research two years in advance, the whole vehicle is designed and defined according to the 2026 version E-NCAP five-star safety standard. During the R&D phase, visited 15 typical countries, completed 5,000+ global user in-depth research, targeted different regions' driving habits, implemented 80+ local adaptations, fundamentally accommodating mobility needs of 210 countries and regions worldwide.

Paper parameters are not as good as long-distance road testing. In order to implement "global quality" from concept to production vehicles, the brand invested 81 durability test vehicles to go to various parts of the world to start actual testing. 1.45 million kilometers total durability verification mileage, vehicles driving between -40°C to 55°C extreme temperature range, passing through seven extreme environments such as high-temperature sun exposure, Nordic extreme cold, Southeast Asia heavy rain high humidity, high salinity alkaline coastal areas, etc. Whether it is the Southeast Asia rainy season 500mm deep wading test, Brazilian bumpy gravel roads, or Mexican potholed cobblestone roads, all adopted real road actual trials, not limited to laboratory environment simulation.

Same source model Lepas L6 has already gone abroad first, landed in South Africa, Thailand markets successively, also went on Milan Design Week to gain international good reviews, later will also enter Indonesia, EU, Aus-NZ, UK and other multiple markets. For this launch event, overseas chassis, styling, R&D engineers stood together, appearing to interpret the thinking behind the whole vehicle tuning. The new car also broke the industry time lag, achieved launch then delivery, many foreign users in China became the first batch of owners, personally felt the product strength of this native global car.

On the product end, Fengyun T7 with four core values of High Performance, Global Aesthetics, Safer, Intelligent responds to family users' diverse mobility demands. All series come standard with 65.05kWh Rhino battery, CLTC range reaches 600km, actual range testing shows excellent performance exceeding claimed specs, 30%-80% fast charging only needs 20 minutes, a cup of coffee's time can supplement 300 km range. All series equipped with dual-source wide-temperature domain heat pump air conditioning + high voltage PTC, effectively alleviates range decay under low temperature environments, northern winter travel also has more confidence.

Safety level builds rock-solid body, 9 horizontal and 5 vertical cage structure support, whole vehicle high strength steel ratio 80%, equipped with the most 9 airbags in the same class; 6D chainmail armor 31 layer structure builds protection fortress for battery, IP68 waterproof ability far exceeds national standard requirements. Smart experience is also no compromise, equipped with same class debut 4nm process 8775 cockpit and driving integrated chip, 22 high-precision sensors, realize 300+ all scenario automatic parking, highway pilot assistance; Lingxi Smart Cockpit 2.0 connects Doubao large model, say goodbye to mechanical stiff voice interaction, power nap, camping, baby mode one-key switch, adapt to commute, camping, taking care of kids and other various life scenarios.

As consecutive 23 years Chinese brand passenger car export champion, Chery global users have broken 20 million. The arrival of Fengyun T7 also lets domestic ordinary consumers, right at home can own a high-quality pure electric SUV that has undergone global strict inspection.

According to EV Zhijia, on August 26, Chery Fengyun brand held a new car launch event with the theme "Steady Happiness",Global Quality Pure Electric SUV Fengyun T7 officially launched. A total of three models were launched: 600km Enjoyment, 600km Comfort, and 600km Smart, with a launch guide price of97,900 – 118,900 RMB, after adding a 3,000 RMB/unit trade-in subsidy,priority trade-in price starts from as low as 94,900 – 115,900 RMB, officially bringing a CLTC range 600km Pure Electric SUV within the 100,000 RMB range.

Fengyun T7 is positioned as a compact Pure Electric SUV, body dimensions 4570×1852×1694mm, wheelbase 2700mm. Against the backdrop where the 100,000 RMB Pure Electric market generally has "low-spec short-range, long-range price increase", Fengyun T7 does the opposite—Three models uniformly equipped with 65.05kWh Chery Rhinoceros Lithium Iron Phosphate Battery, CLTC range is 600km for all, 30%—80% fast charge takes only 20 minutes. Regarding power, new car adopts front-mounted single motor, maximum power 178kW, maximum torque 275N·m, top speed 180km/h.

On intelligence, high-spec models are equipped with Qualcomm 8775 Cockpit-Driving Integrated Chip and Falcon 500 Assist Driving System, equipped with 22 high-precision sensors, supporting Highway NOA Pilot Assist and 300+ scenario automated parking. On safety, vehicle high-strength steel accounts for 80%, full car 9 airbags, battery pack has IP68 protection level. It is worth mentioning that,above core configurations remain consistent on all three models, differences are mainly concentrated in comfort and convenience functions.

It is understood that Fengyun T7 is a native global model, undergone three years of forward development, completed million-kilometer level real vehicle verification, same-source overseas model Lepas L6 has landed in Thailand, South Africa and other markets. Launch event also introduced multiple car purchase benefits, including trade-in subsidy, financial interest subsidy, free personal car colors and other welfare, further lowering entry threshold. In the 100,000 RMB Pure Electric SUV segment, Fengyun T7 brings a new competitive variable to home-use Pure Electric market with unified long-range, global car-making standards, high standard equipment, and also completes Chery Fengyun Series Pure Electric product matrix.

From now until September 30 order, users can enjoy eight-part gift package: Blazing Orange, Mountain Smoke Purple personal car colors limited-time free option selection; 2 years 60,000 km 0% interest or 5 years 100,000 km 3 years interest-free financial plan; cross-brand 3,000 RMB/unit trade-in subsidy; first non-operational owner enjoys vehicle lifetime warranty (including three-electric systems);Battery thermal runaway compensation for same model new car, Intelligent driving accident maximum compensation of 5 million Yuantwo bottom-line benefits; and 666 Yuan lifetime basic maintenance package etc.

August 26, Chery Fengyun brand's new quality pure electric SUV — Fengyun T7 officially launched heavily, the new car launches three trim levels, official guide price range is 97,900 to 118,900 RMB, limited-time priority trade-in price starts as low as 94,900 RMB. Relying on an approachable pricing strategy, globally rigorous product strength, and comprehensive benefit policies, Fengyun T7 precisely cuts into the competitive 100,000-level pure electric SUV sub-market, breaking the industry's inherent chaos of configuration involution and experience shrinkage with four core values of "Super Performance, Global Beauty, Safer, Good Wisdom", bringing young consumers and family users a new choice of pure electric travel with texture, safety and cost-effectiveness.

As a native quality pure electric SUV built based on global standards, Fengyun T7 upholds the long-termism car manufacturing concept of "Slow Craft to Make a Good Car", abandoning the industry's rapid iteration and rough car manufacturing impatience, from R&D, design, standards to full-scenario verification, completing all-around fine polishing. The new car relies on Chery's global 1+7+N R&D system, has undergone three years of intensive R&D, collaborated with top 10 global design centers and over a hundred designers, combined with 5000+ global user co-creation needs to shape the product, its homologous model Lepas L6 has landed in overseas markets such as Thailand and South Africa, and appeared at Milan Design Week to win extensive praise, fully verifying its product design strength that fits global aesthetics.

In the quality verification level, Fengyun T7 has cumulatively completed over 6 million km of vehicle testing, 1.45 million km of special durability verification, crossing 21 countries worldwide and over 100 kinds of extreme road conditions, withstanding -40°C to 55°C ultra-wide temperature range, high-temperature sun exposure, extreme cold ice and snow, mud and silt etc. full-scenario environment trials, meanwhile developed according to 2026 version E-NCAP five-star safety standards, completed 212 global regulation certifications, truly achieving the high-quality car manufacturing logic of first undergoing global rigorous trials, then returning to the domestic market.

In the product performance level users core concern, Fengyun T7 completely ends the industry pain points of 100,000-level models having false mileage labeling and high/low configuration differentiation, achieving comprehensive value equality. The new car is equipped with a 65.05kWh large capacity Rhino battery as standard across the series, achieving CLTC 600km long range uniformly across all domains, actual test range can reach 681.6km, realizing rare industry mileage reverse false labeling, completely dispelling user travel range anxiety. At the same time, the new car is equipped with 30%-80% fast charging technology, only needs 20 minutes to complete core energy replenishment, highly compatible with daily commuting, long-distance self-driving and other diverse scenarios.

To solve energy consumption problems in different seasons and different regions, Fengyun T7 is equipped with dual-source wide temperature range heat pump air conditioning and high voltage PTC system as standard across the series, can operate stably in ultra-wide temperature range, in minus 10°C low temperature environment range can improve 15%-20%, completely improving the common disease of pure electric model winter range shrinkage. Power end is equipped with 178kW high-power motor, matching 50.8:49.2 golden axle ratio and professional chassis tuning, max speed can reach 180km/h, 80km/h elk test results show excellent handling stability, balancing daily commuting smoothness and high-speed travel confidence.

Safety is the core bottom line of family travel, and also Fengyun T7's core advantage highlight. The new car builds an all-round protection system with "Six Major Redundancies" safety strength, from body structure, battery protection to vehicle verification, achieving far beyond industry standards safety redundancy configuration. The body uses nine horizontal five longitudinal cage structure, 80% high-strength steel paired with same-level unique Shotgun structure, dual-frame subframe and PACK anti-collision beam, multiple force transmission paths can efficiently disperse collision impact force, maximizing protection of occupant cabin integrity. At the same time standard equipped with same-level quantity most 9 airbags, including 48L dual-chamber far-end airbags and integrated long side curtains, covering all vehicle driving and riding personnel.

Battery safety level, equipped with 6D Lock Armor 31-layer 3D protection structure, IP68 grade water-proofing ability reaches national standard 96 times, side anti-squeeze performance is national standard 2 times, smoothly passing 1008 hours salt spray test, 105 seconds fire test etc. extreme tests, meanwhile launching power battery safety floor policy, due to battery own problems leading to thermal runaway damage can compensate same model new car, from hardware and after-sales dual guarantee user car use safety. In addition, the model also provides intelligent driving assistance floor guarantee, within one year parking, intelligent navigation scenario due to assistance driving system fault causing accident, max enjoy 5 million RMB compensation, all-round building travel safety defense line.

In intelligent experience, the new car is equipped with 4nm process 8775 cockpit driving integrated chip first launch, 72 TOPS ultra-high computing power lets cockpit response reach as low as 80ms, paired with Lingxi Smart Cockpit 2.0 and Doubao Large Model, supports full-scenario fuzzy voice interaction, interaction fluency and intelligence experience far exceeds same level. Full car is equipped with 22 high-precision sensors, achieving 300+ full-scenario automatic parking, high-speed navigation assistance etc. advanced intelligent functions, completely solving city commuting, complex road parking difficulties.

In terms of space, 2700mm ultra-long wheelbase brings 84% ultra-high indoor floor area rate, rear pure flat floor paired with spacious leg space, guaranteeing full-load travel comfort. At the same time supports 1955mm x 1310mm ultra-large pure flat large bed mode, paired with 9-layer cloud feel comfortable seats, including heating, ventilation functions, adapting to camping rest, long-distance parking, children midday sleep etc. diverse scenarios. 450L ultra-large trunk paired with multi-layer partition storage space, can flexibly store travel supplies, 38 locations full car storage points precisely cover daily storage needs, pulling practicality to full.

To give back to first batch users, Fengyun T7 launches limited-time heavy car purchase benefits, from now until September 30, order users can enjoy eight major car purchase courtesies. Among them includes Crimson Orange, Mountain Smoke Purple two luxury car grade exclusive car colors limited-time free selection, 2 years 60,000 0 interest or 5 years 100,000 3 years interest-free financial plans, no brand 3,000 RMB trade-in subsidy. At the same time can 666 RMB snatch value 3,999 RMB lifetime basic maintenance package, enjoy free whole vehicle lifetime warranty and lifetime basic traffic, multiple benefits greatly reduce user car purchase and car maintenance costs. In addition, pre-sale period 1,000 RMB deposit offset 2,000 RMB inflation welfare extended to August 31, further improving new car entry cost-effectiveness.

At the press conference site, famous musician Wu Kequn assisted as "Happiness Experience Officer" identity, joined hands with brand to launch "Happiness Co-creation Plan", binding model hardcore product strength with ordinary people daily travel happiness deeply, letting travel experience with both technology and warmth walk into more families.

From market prospect view, current domestic 100,000-level pure electric SUV market has become new energy vehicle sales core incremental track, according to industry data, 100,000-150,000 RMB pure electric SUV sales ratio continues to rise, over 70% family users car purchase priority focus on range authenticity, whole vehicle safety and comprehensive quality value ratio. But currently sub-market generally exists entry-level configuration shrinkage, range false labeling, safety configuration reduction, intelligent experience downgrade etc. chaos, product homogenization is serious, high cost-effectiveness, full-dimension no shortcoming benchmark model scarce.

Fengyun T7's launch precisely fills the market blank, with global car manufacturing standards, Six Major Redundancies product strength, series high-equipment equality advantage, breaking "low price must be low quality" industry stereotype, realizing "100,000-level pricing, 200,000-level value" leap-level experience. Relying on Chery 23 years Chinese brand passenger car export first strong accumulation, global 20 million users market reputation, and launch time delivery high-efficiency fulfillment ability, Fengyun T7 not only can quickly grab domestic family commuting, young first purchase sub-market, but with global adaptation ability continue to deepen overseas market, possessing extremely strong market competitiveness and growth potential.

As an automotive blogger who has been closely following new car dynamics, after watching the Chery Fengyun T7 launch event on August 26, my biggest feeling is: the cost-performance ceiling of 100,000-level pure electric SUVs has been raised another notch by Chery.

The new car offers 3 versions with a 600km range. The launch guide price is 97,900 - 118,900 RMB, with the early trade-in price starting as low as 94,900 RMB. Against the industry norm of 'reducing specs and downsizing the entry-level version' prevalent in this class, Fengyun T7 directly delivers 'global standards, full high-spec' at the 100,000-level price point, showing sufficient sincerity. Additionally, 8 purchase benefits during the launch period, covering lifetime whole-vehicle warranty, power battery safety guarantee, interest-free finance, etc., further lower the threshold for buying and using the vehicle.

This launch event did not pile up parameters throughout, instead adopting 'Steady Happiness' as the theme, inviting musician Wu Kequn to serve as 'Happiness Experience Officer', and having a chat with Chery Automobile Executive Vice President Li Xueyong about daily vehicle usage and life happiness. From the peace of mind during commuting, to the relaxed freedom of family trips, to the pleasant rest while camping and parking the vehicle, transforming cold product parameters into travel scenarios perceivable by ordinary people. The 'Happiness Co-creation Plan' launched simultaneously on-site also makes this car's positioning clearer: it is a reliable partner for family users, bringing a stable travel experience.

Supporting this 'Steady Happiness' is the core DNA of Fengyun T7 as a native global vehicle. Unlike many domestic models that update and then head overseas, Fengyun T7 benchmarked against the highest global standards from the start of development: it underwent 3 years of R&D polishing, developed according to the 2026 version E-NCAP five-star safety standard, completed 1.45 million kilometers of durability verification, covering -40°C to 55°C extreme environments, and endured global 100+ limit road conditions including Brazilian speed humps, Mexican cobblestone roads, and German highway curves. Its homologous model Lepas L6 has entered the South African and Thai markets, and will subsequently enter regions such as the EU, Australia, and New Zealand. It is truly a model that passes global market testing first before returning to the domestic market.

From a product perspective, the 'Six Major Redundancies' are Fengyun T7's core competitiveness. Regarding range, all models come standard with the 65.05kWh Rhinoceros battery, offering a CLTC pure electric range of 600km, with actual tests reaching 681.6km, achieving 'reverse false labeling'. A 30%-80% fast charge takes only 20 minutes, so the entry-level version does not need range anxiety. Regarding safety, an 80% high-strength steel cage body is paired with 9 airbags, unique in its class, and the battery adopts a 6D Lock Plate 31-layer protection structure. It features IP68 waterproofing and side anti-compression resistance reaching twice the national standard, with maximum safety margin. Regarding intelligence, it is equipped with the same-class premiere 4nm process 8775 cockpit-drive integrated chip, supporting 300+ full-scenario automatic parking and highway pilot assistance, greatly reducing the burden of daily vehicle usage.

Overall, the Fengyun T7 is not a model that simply competes on low price; rather, it brings global quality, high-level configurations, and reliable safety together into the 100,000-level market. For consumers seeking a steady and worry-free home pure electric SUV, this vehicle is worth experiencing on-site at a dealership.

On August 26, at the Beijing Yanqi Lake International Convention Center, Chery held a press conference to officially launch the global quality pure electric SUV Fengyun T7, offering three versions: Joyful Edition, Comfort Edition, and Smart Edition, with launch prices of: 94,900 Yuan, 105,900 Yuan, 115,900 Yuan.

“Global quality refined with craftsmanship, meticulous work never settles. Tempered to reveal true quality, steady happiness lasts longer.” Chery Executive Vice President Li Xueyong introduced that Fengyun T7 is based on global quality, leveraging the four core values of Super Performance, Global Aesthetics, Safer, and Smart Wisdom, as well as the "Six Redundancies" product strength including collision safety, battery safety, range equality, full-domain energy saving, handling performance, and vehicle validation, bringing a reliable and worry-free pure electric travel choice for global users.

Four Core Values: Super Performance, Global Aesthetics, Safer, Smart Wisdom,

At the press conference, Li Xueyong first focused on introducing the four core values of Fengyun T7.

Super Performance: All models standard equipped with 65.05kWh Rhino Battery, CLTC range 600km, actual range exceeds claims with 667+km tested, 30%-80% fast charge only 20 minutes; Dual-Source Wide-Temperature Range Heat Pump + 14 Low Wind Resistance Design features, winter range increased by 30%, 12-in-1 Kunpeng Electric Drive combined efficiency 90.8%, leading in class.

Global Aesthetics: Relying on 10 Global Design Centers, co-created by over 100 designers, 5000+ users co-created, blending Oriental Elegance with global aesthetics, 6 Oriental Elegance paint colors, exclusive Blaze Orange Tri-coat 3-layer luxury car craft in class; Cloud Wing Wraparound Cockpit transparent and premium, dual interior colors suit different aesthetics, balancing aesthetics and home practicality, long-term use does not look old easily.

Safer: High-strength steel accounts for 80%, class-exclusive Shotgun structure, first launch dual-frame subframe + Pack crash beam; 9 airbags maximum in class; 6D Lock Armor 31-layer battery protection, IP68 water resistance reaches 96 times national standard, side anti-crushing reaches 2 times national standard, comprehensive protection for family travel.

Smart Wisdom: Class-first 4nm process 8775 Cockpit-Driving Integrated Chip, 72 TOPS computing power, system response as low as 80ms; Lingxi Smart Cockpit 2.0 x Doubao Large Model, full-scenario fuzzy voice interaction; 22 high-precision sensors, support 300+ full-scenario automatic parking, highway pilot assistance, all models standard equipped with AGS Active Grille Shutter.

Adhering to Three "Cannot Be Fast"

"Cars are not FMCGs, they carry the travel safety of tens of millions of families, facing different road conditions, high/low temperatures, salt-alkali dampness tests worldwide. Some time, we really dare not save." Li Xueyong introduced: 1. R&D cannot be fast, vehicle, powertrain, and smart driving need repeated polishing and iteration; 2. Validation cannot be fast, reliability must be run out by real global scenarios; 81 test vehicles, 21 countries, 1.45 million km extreme durability test, developed according to 2026 Edition E-NCAP European 5-Star Safety Standard, not just paper parameters; 3. Global user co-creation cannot be fast, visiting users in multiple countries, listening to different families' real car usage demands.

Li Xueyong said, Fengyun T7 is not late, it is just the time a good car should spend. A true global car is not made domestically and then modified for overseas sales, but developed according to global standards from the very first day of the project, first verified in overseas markets, then returned to China for Chinese consumers. The overseas homologous model Lepas L6 has already launched in Thailand and South Africa, followed by EU, Indonesia, Australia/New Zealand markets.

Promising Two Bottom-line Policies

At the press conference, Li Xueyong promised users two bottom-lines:

1. Battery Safety Bottom-line: If thermal runaway is caused by quality issues of the Chery battery pack itself, we compensate with a brand new car of the same model;

2. Smart Driving Bottom-line: Falcon 500 Assistance Driving, within 1 year of purchase, if an accident is caused by system reasons, maximum compensation 5 million.

"Also providing whole vehicle + powertrain lifetime warranty to everyone; 666 Yuan optional lifetime basic maintenance package to reduce family car maintenance pressure. Trade-in subsidy, 2-year 0% interest financing, free exclusive paint, etc. benefits given to everyone simultaneously." Li Xueyong said.

August 26, Chery Fengyun T7 officially launched, guide price 97,900-118,900 Yuan, priority trade-in price starting from 94,900 Yuan. The theme of the launch event was interesting — "Steady Happiness". In an industry where new cars are rolled out monthly, talking about "Happiness" requires more confidence than talking about specs.

Where does this confidence come from? Just look at the status of the 100,000-level pure electric SUV market.

In this price segment, users have long been used to a tacit set of rules: entry-level version range discounted, airbags reduced, advanced intelligent driving left for high-spec owners to opt for. The industry uses "base versions" to lower the price anchor, leaving the parts that truly determine safety and experience as add-on items on high-spec models. If users want a "reliable" car, they often have to spend tens of thousands more.

Fengyun T7's approach is the opposite.

Range equality is the first knife that bursts through the industry window paper. Standard equipment on all trims is 65.05kWh Rhinoceros battery, CLTC range unified at 600km for three versions. Some media tested and ran 681.6 km. 30%-80% fast charge takes 20 minutes, rest at service area, come out can run another 300 km. All trims standard equipped with dual-source wide-temperature heat pump AC + high-voltage PTC, at minus 10°C range can still improve 15%-20%. Not "cutting" in range due to high or low configuration — this logic, essentially, pulls the right of choice back from the spec sheet to the product itself.

Safety redundancy is its most substantial promise to family users. The whole vehicle developed according to 2026 version E-NCAP 5-star standard. 80% high-strength steel, 18.84% hot-formed steel, nine-cross five-long cage body; industry-exclusive Shotgun structure and double-frame subframe + Pack crash beam; 9 airbags including 48L dual-cavity far-end airbag. Battery 6D lock armor 31-layer protection, IP68 waterproofing reaches national standard 96 times, side anti-compression 2 times national standard. There are also two safety net guarantees: battery thermal runaway due to battery reasons, compensate same model new car; intelligent driving system causes accident, within one year max compensation 5 million Yuan. Many brands talk about safety, few are willing to write the liability compensation in black and white.

"Native Global Car" status, is its hardest trump card. Chery exported No. 1 for 23 consecutive years, 20 million global users. Fengyun T7 took a "reverse going global" path — not developed domestically then modified to go out, but anchored globally from the start of R&D. Pre-research global regulations 2 years in advance, 5,000+ global users participate in co-creation. 81 durability cars synchronous road test, vehicle cumulative test over 6 million kilometers. Traces cover global 100+ road conditions and -40°C to 55°C ultra-wide temperature range. Same-origin model Lepas L6 has already landed South Africa, Thailand, September enter EU. First finish the bitterness globally, then come back sell to Chinese families — the value of this path is far more substantial than "export data".

At the press conference, Willer Wu appeared as "Happiness Experience Officer". He didn't sing, but chatted with Chery Executive Vice President Li Xueyong about one thing — "Steady Happiness". Binding "Happiness" with a 100,000-level pure electric SUV, sounds like marketing jargon at first glance, looking closely at the spec sheet found that — Chery really broke down "Happiness" into range without shrinkage, safety without reduction, quality without discount. Others rely on reducing specs and cutting prices, it relies on adding quantity and improving quality.

The 100,000-level pure electric SUV market has rolled to the eve of homogenization. Each brand competes to push single indicators higher, but most models will compromise on core hardware such as batteries, safety. Fengyun T7's entry is giving this sub-market rules redefined: Global car 100,000-level price, real 200,000-level value.

"R&D cannot be fast, verification cannot be fast, global user co-creation cannot be fast too." Li Xueyong's words at the conference revealed the underlying logic of Fengyun T7. In this industry where speed is everything, car enterprises that dare to say "slow" are actually the most worth being seen.

On August 26, the global quality pure electric SUV Fengyun T7, built with the philosophy of "slow craftsmanship makes good cars", officially launched. The new car offers three configuration versions, with an official guide price ranging from 97,900 to 118,900 yuan, and a limited-time priority trade-in price starting as low as 94,900 yuan. Relying on original global vehicle-building strength, Fengyun T7 establishes a new global quality benchmark for the 100,000-level pure electric market with its four core values: Super Range, Global Beauty, Safer, and Smart Wisdom, truly allowing ordinary users to enjoy global standard mobility experiences at affordable prices.

Currently, the new energy market iteration is accelerating, and internal competition is intensifying. Fengyun T7 adheres to long-termism, practices the original intention of "global cars cannot be rushed", went through 2 years of planning and 3 years of R&D, relying on Chery's global 1+7+N R&D system for meticulous craftsmanship. The vehicle was developed strictly benchmarking the 2026 E-NCAP five-star safety standards, completing 1.45 million km of special durability verification and 6 million km of overall road testing, enduring extreme environment trials such as -40°C to 55°C global extreme temperature zones, high heat, extreme cold, high humidity, etc., adapting to vehicle use needs in 210 countries and regions worldwide. It is absolutely not a simple domestic model modification for export, but a true original global car.

Rigorous polishing creates cross-level hardcore product strength. In terms of safety, Fengyun T7 features a nine-transverse five-longitudinal cage body structure, combining 80% high-strength steel with 18.84% hot-formed steel, supported by the class-exclusive Shotgun structure and 9 airbags, building a solid vehicle safety foundation. The Rhino battery adopts a 6D stereoscopic protection system, with IP68 waterproof capability 96 times the national standard. Side anti-compression, fire testing and other indicators far exceed national standards. Coupled with dual fallback rights—replacing the new car if the power battery undergoes thermal runaway and up to 5 million yuan compensation for intelligent driving—it comprehensively protects user travel safety.

In terms of range and energy consumption, Fengyun T7 achieves quality parity for the entire series, with the whole car standard-equipped with a 65.05kWh Rhino battery, CLTC pure electric range of 600km, actual test range reaching 667km+, completely saying goodbye to range anxiety caused by false markings. 30%-80% fast charging can be completed in 20 minutes. Coupled with dual-source wide-temperature range heat pump air conditioning and 14 low wind resistance designs, all-climate energy consumption is stable, solving the pain point of range attenuation in northern winters. At the same time, the 2700mm extra-long wheelbase brings an 84% ultra-high interior space utilization rate, pure flat rear seat and ultra-large expansion storage space, accommodating both home and outdoor multi-scenario needs.

In terms of intelligence and aesthetics, Fengyun T7 is equipped with the same-class first 4nm Snapdragon 8775 chip, with 80ms ultra-fast response, paired with Lingxi Smart Cockpit 2.0 and Doubao Large Model, interaction is smooth and natural, with more warmth. The Falcon 500 intelligent driving system carries 22 high-precision sensors, supporting 300+ full-scenario parking, completely solving daily parking problems. The model was jointly created by over 100 designers worldwide, winning recognition at Milan Design Week. The 0.286Cd ultra-low wind resistance combined with six Oriental elegance car colors gives the appearance both international aesthetics and Oriental characteristics.

As a heavy-weight model of Chery's globalization, Fengyun T7's same-source model Lepas L6 has landed in overseas markets such as South Africa and Thailand, and is about to enter high-regulation regions such as the EU and Australia/New Zealand, winning recognition from authoritative foreign media such as the Associated Press. Previously, pre-sale orders broke 16,787 units in 9 days, delivery synchronized upon launch, foreign owners were the first to pick up cars, proving hardcore strength with a global hot sales trend. From global R&D verification to global user recognition, Fengyun T7 lands global quality with 100,000-level pricing, redefining the upper limit of value for national pure electric SUVs.

On August 27, Fengyun New Energy officially announced that orders for Chery Fengyun T7 within 24 hours of launch broke 23,188 units.

It can be seen that Fengyun T7 tries to find a balance point on range parity, safety redundancy and space practicality. It does not pursue the extreme of a single item, but emphasizes the balanced satisfaction of six essential needs. For families who are hesitating about what car is better to buy for a family SUV or what is the best car to buy around 100,000, this model, which has been tempered by global standards, provides a solid option worth including in the comparison list with its stable product strength.

August 28, the 29th Chengdu International Automobile Exhibition reached its climax — the Great Wall ORA 5GT and ORA 5 Sport Edition officially launched. The two new cars are positioned as "Young People's Super Cool Compact Hot Hatches," with a limited-time trade-in price starting from 71,800 yuan, covering fuel, HEV hybrid, and fully electric powertrain options. Against the backdrop of a long-term lack of products that truly "understand young people" in the 100,000-level hatchback market, the arrival of Great Wall ORA's dual cars not only completes the product matrix but also precisely responds to young consumption logic.

Gen Z's Car Buying Logic Has Changed

In 2026, the focus of car companies' competition is shifting from quantifiable parameters such as range, acceleration, and computing power to emotional resonance with young consumers. Gen Z has become the main force in car buying; they no longer view cars merely as transportation tools, but as extensions of personal expression, cultural identity, and lifestyle attitudes. Surveys show that 41% of Chinese consumers consider "experience and emotional value" as key when choosing a brand, a proportion exceeding those who focus on price.

The Great Wall ORA 5GT and Sport Edition are precisely responses to this trend. The dual cars did not fall into parameter involution, but anchored the market with user value of "good-looking, easy to drive, and cool"—not piling up performance parameters, but establishing a connection with young people using the perceivable emotional experience of "cool." From videos of Great Wall Motor Chairman Wei Jianjun personally driving the ORA 5GT on high-speed tracks going viral, to the dual car parade on Chengdu streets, this "super cool compact hot hatch" went viral before sales even started, reflecting Gen Z's thirst for "attitude-driven" products.

Dual Car Differentiation: Two Solutions for Track Handling and Urban Trends

The Great Wall ORA 5GT and ORA 5 Sport Edition are not a simple high-low trim relationship, but a differentiated layout for different usage scenarios. The ORA 5GT digs deep into ultimate track handling, targeting young users who pursue competitive driving and personal expression; the ORA 5 Sport Edition focuses on urban trend daily life, adapting to city commuting and diverse travel scenarios.

In terms of appearance, the dual cars deeply practice the "Natural Sport Aesthetics" design concept. The ORA 5GT adopts a dropped front face and dive-bomber body styled after Porsche and Aston Martin, equipped with a full set of aerodynamic GT kits — wind-cutting front splitter, sport side skirts, air-sucking rear diffuser, and wind-gliding floating wing. Under 180 km/h conditions, the pure electric model can provide approximately 37 kg of downforce. 19-inch Tornado multi-color wheels paired with Flame Red GT energy components freeze track racing aesthetics into body details. The ORA 5 Sport Edition is equipped with a lightweight aerodynamic sport kit, offering 4 trendy color-blocking options and 2 solid color paint finishes, adapting to daily travel scenarios with a more restrained style.

In terms of interior, the ORA 5GT uses Midnight Grey as a base with Flame Red color-blocking, equipped with professional track-level one-piece sport seats; the ORA 5 Sport Edition interior is bright, equipped with ergonomic seats receiving the highest rating of "Star of Comfort" from CAERI — one born for the track, one designed for daily use.

Technology Parity: Bringing 300,000-level Experience to the 100,000-level Market

The most disruptive value of the two new cars lies in bringing cross-class technology experience to the 100,000-level market. The chassis was fully tuned by a European professional team led by former McLaren Chief Engineer, achieving the product concept of "Kart with Sofa" — having the crisp and pure handling feedback of a go-kart while also considering sofa-level comfortable seating quality. The whole vehicle is equipped with front and rear high-strength anti-roll bars and super 1.4 Hz frequency motion springs, combined with a 490 mm golden ultra-low center of gravity (pure electric version), ensuring stable cornering, no nose-diving during braking, and no head-raising during acceleration.

In terms of intelligence, the dual cars are fully equipped with the Coffee OS 3 Smart Cockpit System and Coffee Pilot 3 Intelligent Driving Assistance System. The 15.6-inch 2.5K floating central control screen has a built-in 4nm automotive chip, with system startup in less than 3 seconds; the LiDAR version is equipped with 27 sensing hardware components, achieving full-scenario assistive driving from parking space to parking space. More critically, this smart driving experience does not downgrade with powertrain versions — fuel, hybrid, and pure electric are equipped with the same intelligent system, truly achieving technology parity.

In terms of power, relying on the strong compatibility of the Guiyuan platform, the dual cars simultaneously provide fuel, HEV hybrid, and pure electric power. Among them, the HEV hybrid version is equipped with the Hi2 intelligent hybrid system, with a combined power of 166 kW and a peak torque of 476 N·m, with fuel consumption as low as 3.74 L per 100 km — a rare HEV hatchback hot hatch in the same class.

A Chinese Answer from a Global Perspective

The launch of Great Wall ORA 5GT and the Sport Edition is not an isolated event. The ORA brand's sales in June reached 10,806 units, a year-on-year surge of 229%, with cumulative sales of nearly 600,000 units for the entire series. ORA 5 has already broken 5,000 orders in Thailand, sold out 2,000 units in 24 hours in Brazil, and landed in European markets such as Spain and Italy. The launch of Great Wall ORA 5GT and the Sport Edition is a continuation of this global momentum — with Chinese technology, Chinese design, and Chinese quality, outputting the value proposition of "Super Cool Compact Hot Hatch" to young users globally.

Limited-time trade-in price starting from 71,800 yuan, plus up to 10,000 yuan trade-in subsidy and eight exclusive benefits — Great Wall ORA 5GT and the Sport Edition are not merely catering to the market, but redefining what a 100,000-level hatchback should be. When Gen Z votes for attitude rather than parameters, the arrival of this "Super Cool Compact Hot Hatch" is perfectly timed.

In recent years, the biggest characteristic of the Chinese auto industry is speed. In the past, a mid-cycle update every three years or a replacement every six to seven years was normal. Now, just a year after launch, owners might already be worried whether they bought an older model.

After the Fengyun T7 launch, I am instead more interested in one thing it talks about: slowing down.

The Fengyun T7 launched three versions this time, with a recommended price of 97,900 to 118,900 yuan, and an early trade-in price of 94,900 to 115,900 yuan. More importantly, all three versions are equipped with 65.05kWh batteries, and the CLTC range is 600km for all, without using a short-range version to lower the starting price.

Competition in the 100,000 yuan class pure electric SUV segment is already very fierce. Many cars look like they have a very low starting price, but a careful study of the configuration table will reveal that entry-level versions might cut corners on battery and range first. The Fengyun T7's approach is simple and straightforward: 600km is standard across the entire range.

The powertrain is not made overly conservative just because of the low price. 178kW motor, top speed 180km/h, four-wheel independent suspension, front-to-rear axle load ratio 50.8:49.2, plus 70mm large bushings and a 26mm front stabilizer bar.

Putting these parameters together, I find them more interesting than simply emphasizing 0-100 acceleration.

Because for a family SUV, what is felt every day is not accelerating hard at red lights, but rather highway stability, body behavior during cornering, and whether the chassis feels loose on rough roads. Especially for a car to be sold in different global markets, the chassis will face not just asphalt roads in Chinese cities.

This leads to one of the Fengyun T7's special features. From the product definition stage, it was designed as a global car.

Development cycle is 3 years, developed according to 2026 version E-NCAP five-star safety standards, with over 5,000 global user surveys and deep visits in 15 typical countries. The homologous global model LEPAS L6 has already entered South Africa and Thailand, and will subsequently enter markets such as the EU, Australia-New Zealand, UK, etc.

And what is truly troublesome for a global car is actually the things that can't be seen on the configuration sheet.

For example, Southeast Asia has heavy water accumulation during the rainy season, and the Fengyun T7 handles 500mm wading; the Middle East faces long-term high temperature and sun exposure; Brazil has gravel roads; Mexico has many cobblestone roads; Northern Europe is not only cold but also has polar night environments. The vehicle validation covers extreme temperature ranges from -40°C to 55°C and 95% of road types.

Even user habits need to be considered.

Thai users prefer a slightly heavier steering feel; Turkish and Israeli users prefer physical buttons. With strong sunlight in Southeast Asia, South Africa, and Australia-New Zealand, the steering wheel and center console must use low-reflection materials. European users are used to backing the car in nose-first; when the distance to the obstacle is 70cm, the front camera automatically displays.

Taken individually, none of these count as "advanced technology".

But I have always felt that the true difficulty in making cars isn't making one parameter exceptionally exaggerated, but getting thousands of inconspicuous things right.

Safety follows this same logic.

The Fengyun T7 body uses 80% high-strength steel, featuring a double-frame subframe, Pack anti-collision beam, and a full-length threshold anti-collision beam, with 9 airbags throughout the vehicle. The battery pack has 31 layers of protection, side anti-compression up to 200kN, and underwent 1,008 hours of salt spray and 105-second fire tests.

Then comes the intelligence that everyone cares about most today.

The Fengyun T7 uses a 4nm 8775 integrated cockpit and driving chip, with computing power of 72TOPS, and the cockpit connects to the Doubao large model; 22 sensor hardware pieces throughout the vehicle enable highway pilot assistance and over 300 automatic parking scenarios.

The space layout is also a standard Chinese family car approach. 4570mm length, 2700mm wheelbase, trunk is 450L normally, maximum can expand to 1,550L. After folding the rear seats, it can form a 1,955×1,310mm completely flat space.

So if looking only at configuration and price, the Fengyun T7 is actually very easy to understand:

Around 100,000 yuan, 600km pure electric range, 178kW motor, independent suspension, smart cockpit and assisted driving, plus making up as much as possible on space, safety, and comfort configurations needed by family users.

But I think what is more worth discussing is the development methodology behind these configurations.

For durability validation, the Fengyun T7 invested 81 dedicated durability test vehicles, with 1.45 million km of actual durability testing. Braking underwent over 10,000 special validations, steering exceeded 19,000 times, and chassis impact over 400 times.

This brings us back to that word "slow" at the beginning of the article.

One of the biggest advantages of the Chinese auto industry in the past decade or so is speed. Fast supply chain, fast R&D, fast decision-making, fast mass production of technology. This of course cannot be lost.

But the automobile has another very special aspect:

Some things can be shortened by efficiency, while some things truly can only be traded for time.

Software can be OTA, chips can be upgraded, smart cockpits can undergo huge changes in half a year. However, body structure, chassis matching, material aging, sealing, durability, and high-low temperature adaptability cannot be proven by a few parameters at a press conference.

You really have to throw it into minus dozens of degrees, then into over fifty degrees; run on highways, run on gravel, run on rough roads, run through water accumulation; run today, run tomorrow, until those problems that usually don't appear come out on their own.

In the past, the Chinese auto industry has proved that it can run fast enough.

The real difficulty in the next stage might be knowing when to slow down even when you have the ability to run very fast.

Slowing down is harder than running fast.