After Singapore, Hongqi, known as the "Chinese Rolls-Royce", has officially entered the Thai market, and has already launched its flagship luxury SUV model Hongqi E-HS9 in the country, and has also announced the official price of this all-electric E-HS9 locally, which is 2.99 million Baht.

The E-HS9 is a 2+2+2 six-seater SUV, its body dimensions are 5209x2010x1713mm (Length x Width x Height), wheelbase 3110mm, which is quite close in size to the German Mercedes-Benz GLS, therefore its target competitors are also the GLS and another German model of the same level BMW X7, of course also including the Zeekr 9X and Xpeng GX from China.

The manufacturer claims this E-HS9 has excellent off-road capabilities, and claims its front approach angle reaches 21.3 degrees, the rear departure angle is 21.4 degrees, the minimum ground clearance of the body is 175mm, equipped with a set of 21-inch wheels, and uses pop-up electronic door handles, with automatic adsorption doors, automatic opening and closing intake grille on the front, etc.

In addition, this premium luxury electric SUV is also standard with a panoramic sunroof, soundproof glass throughout the car, 8.88-inch digital instrument cluster, 15.6-inch central control screen main unit, 15.6-inch entertainment unit in front of the front passenger seat, Bose audio system composed of 16 speakers, four-zone automatic constant temperature air conditioning system, 256 colors of interior ambient lighting, electric seats with memory function + massage + air conditioning ventilation functions, etc.

Interestingly, its screen main unit also provides interfaces in multiple countries' different languages, including Chinese, English, Thai, Indonesian, and Malay, this main unit also supports OTA wireless software update functions, and explicitly marks that this function supports Singapore, Thailand, and Malaysia users!

In terms of power specifications, the E-HS9 in Thailand only has the AWD model version, separately equipped with a set of motors for the front and rear axles, the combined horsepower of the two motors reaches 492PS, combined torque 606Nm, 0-100km/h acceleration only takes 5.5 seconds, top speed reaches 200km/h.

The E-HS9 adopts a 400V electric architecture, supports up to 140kW DC fast charging, claimed to charge from 10% to 80% in 48 minutes, and its battery capacity is 120kWh, the official published range data reaches 548 kilometers (WLTP standard). And it also comes standard with complete active and passive safety and driving assistance packages, enjoying 5 years/150,000 kilometers new car warranty locally, and 8 years/160,000 kilometers battery warranty.

Recently, the Great Wall Motor ORA brand arrived at EMSphere, a trendy landmark in Bangkok, Thailand, officially completing the global premiere of the strategic new vehicle ORA 5 (ORA 5). This press conference was not just the unveiling of a new car, but also a heavyweight systematic launch marking the comprehensive upgrade, technological iteration, and deep cultivation of the global market by the ORA brand, injecting new vitality into the export of Chinese boutique automobiles.

Relying on the reputation accumulated from over 600,000 users globally, the ORA brand, having cultivated the market for seven years, has officially completed a strategic renewal and upgrade. The brand says goodbye to a single female niche positioning, fully upgrading from "New Energy Vehicles That Love Women More" to a global fashion boutique automobile brand. The target audience has also expanded to young urban users worldwide, with the brand concept upgraded to "Live Your Shine", adopting a new posture of "POP ORA, Fashion ORA" to fit the aesthetics and lifestyle of young people globally.

This renewal is not a subversion of the past, but a breakthrough of development boundaries. ORA 5 continues the brand's award-winning "Fluid Sculpture" design, with its appearance fitting the aesthetics of global young consumers. Now, the brand is based on four core concepts: "Global, Fashion, Boutique, Multi-Choice", upgrading cars from simple transportation tools to fashion items that showcase personal attitude and lifestyle taste, striving to enter the global mainstream mass automobile market.

To adapt to different road conditions, recharging conditions, and driving habits around the world, ORA has thoroughly broken the single limitation of pure electric vehicle models. Relying on the new intelligent multi-power platform, comprehensive technical breakthroughs have been achieved. ORA 5 supports BEV pure electric, HEV hybrid, PHEV plug-in hybrid, ICE fuel all-power layouts, and can derive multiple models such as SUV, Coupé, Wagon, etc., truly achieving "One Car, Multiple Powers, One Car, Multiple Categories", precisely adapting to global diversified driving scenarios.

Targeting the current situation of the Thai and Southeast Asian markets, ORA has mainly launched the HEV hybrid version, marking that Great Wall Motor has officially shifted from a single pure electric route to a flexible development model with multi-power parallelism in the local area, perfectly adapting to the local charging infrastructure status. It is reported that Great Wall Motor will continue to deeply cultivate the Thai market, planning to achieve a 40% sales growth in Thailand in 2026, adding an investment of 10 billion Baht, and ORA 5 is exactly the core main model to achieve this goal.

For ordinary consumers, this new platform technology brings tangible usage benefits. Users can freely choose cars based on their own travel scenarios, choosing pure electric for daily urban commuting, hybrid for long-distance trips, and fuel for areas with inconvenient recharging, without passively compromising for vehicle power. At the same time, compared to same-class models, ORA 5 reduces purchase costs by 5% and maintenance costs by 15%. Paired with global unified quality control standards, the resale value and driving stability are comprehensively upgraded.

2026 will become a big product year for ORA. The brand will perfect the product matrix relying on the new platform. In addition to the ORA 5 family covering all levels of mainstream models, classic models such as Ballet Cat, Lightning Cat, and Good Cat will also complete a full renewal. Taking Thailand as the core fulcrum, ORA will gradually open up global markets including Europe, Oceania, Middle East, Latin America, Africa, etc., letting Chinese fashion boutique cars go to the world's six continents.

In terms of power, ORA 5 is equipped with two mature and reliable practical solutions, taking into account the travel needs of different users. Among them, the HEV hybrid version is equipped with Great Wall's self-developed two-speed DHT hybrid architecture. Relying on the dual-motor layout and exclusive disconnection mechanism, it achieves a balanced performance in power, smoothness, and energy saving. The comprehensive fuel consumption is as low as 4.5L/100km, saving fuel and worry-free for long-distance travel.

The fuel version is equipped with a million-level installed capacity certified 1.5T+7DCT golden power combination. It has undergone rigorous testing in multiple extreme environments such as extreme cold, high temperature, and plateau. The performance is stable and reliable. The comprehensive fuel consumption is only 6.4L/100km, providing a cost-effective and highly reliable travel choice for users in areas with inconvenient recharging.

It is worth noting that ORA 5 achieves industry-leading "Oil and Electricity Same Intelligence", completely eliminating the smart experience gap between different power models. The entire vehicle series is standard-equipped with Coffee OS 3 intelligent cockpit, 15.6-inch 2.5K ultra-clear central control screen and 4nm high-performance chip, 20 TOPS super computing power, boot speed less than 3 seconds. Paired with Coffee GPT voice large model, supporting dialect recognition, one sentence ten meanings, intelligent chat, and other rich functions, human-machine interaction is smoother and more convenient.

In terms of intelligent driving, the new car series is equipped with Coffee Pilot 3 assisted driving system, with simple operation and easy to get started. It supports all-scenario map-less NOA, 200+ parking scenarios, 100-meter trail reverse, 3km multi-floor memory parking and other practical functions. Paired with configurations such as transparent chassis, panoramic image, automatic parking, etc., it easily solves daily driving difficulties such as urban commuting, highway cruising, and complex basement parking.

From brand renewal, platform upgrade to multi-power layout, oil-electric intelligence equity, ORA 5, globally premiered in Bangkok, has completed a comprehensive value leap from product to brand. This model not only showcases Great Wall Motor's mature technical strength and open globalization thinking, but also interprets the new globalization concept of Chinese car companies: not doing a one-size-fits-all product output, but respecting market differences in various places, using diversified adaptive product solutions to create high-quality, highly adaptive fashion boutique cars for global users.

With ORA 5 officially setting sail, the ORA brand will conquer the global market with a brand new posture, carrying the fashion aesthetics and hardcore technology of Chinese automobiles, continuously shining on the global stage, and opening a new chapter of global development of Chinese boutique automobiles.

July 16, 2026, Geely Automobile Group officially released the world's first Thunder 16-in-1 Intelligent Electric Drive. This new generation 800V High-Voltage Electric Drive System, fully developed in-house by its subsidiary Xingqu Technology, breaks through the industry technology ceiling with three generational advantages: Ultimate Energy Saving, Peak Performance, and All-Area Reliability. First equipped on the Geely Galaxy TT model, it seized two Guinness World Records "Lowest Energy Consumption for Production Pure Electric Cars Around Qinghai Lake" and "Longest Continuous Dual-Car Drift Electric Vehicle on Slippery Roads" in one go, redefining global high-performance integrated electric drive standards and marking Chinese brand electric drive technology stepping into the global first echelon.

Currently, electric drives in the new energy industry generally face pain points such as insufficient integration, difficulty balancing energy consumption and performance, power decay in extreme conditions, and weak long-term reliability. Relying on Xingqu Technology's accumulation of over 1,000 patent technologies, Geely integrated the entire industry chain of R&D, materials, manufacturing, and verification, created a 16-in-1 Deep Integration Architecture, integrating 16 software/hardware functions including motor, electronic control, small three-electric, thermal management, and all-area AI control into one, achieving four core breakthroughs: Lightweight, High Efficiency, High Computing Power, Strong Durability, and completely solving the industry problem that traditional electric drives "cannot have both energy saving and performance".

Ultimate Energy Efficiency Breakthrough, 93.8% Comprehensive Efficiency Sets Production Benchmark Peak

The Thunder 16-in-1 Intelligent Electric Drive is positioned as the world's highest integrated production electric drive assembly. The entire machine weighs only 75kg, achieving over 15% weight reduction compared to mainstream industry products, with Z-direction height compressed to within 325mm, providing an additional 28L storage space in the cabin; Integrated Magnesium Alloy Shell and Common Shell Design simplify over 180 components, reducing high-voltage and low-voltage harness lengths by 30% and 15% respectively, reducing energy transmission loss from the structural source.

Relying on eight core material process innovations including 800V High-Voltage Platform, Silicon Carbide Power Devices, Ultra-Thin Silicon Steel Sheets, and Umini-Pin Flat Wire, the entire electric drive achieves a CLTC comprehensive efficiency of 93.8%, reaching No. 1 in the production vehicle industry. Wherein 800V High-Voltage Architecture significantly reduces operating current, reducing transmission loss by 80%; SiC Chip paired with Miniaturized Packaging reduces switching and conduction losses by 30% and 15% respectively; 0.2mm Ultra-Thin Low-Stress Silicon Steel Sheets compared to market mainstream 0.35mm products directly reduce iron loss by 30%; Flat Wire Process shortens total copper wire length by nearly 1296mm, optimizing copper loss by 2%. Multiple process overlaps efficiently convert every kWh of energy into driving kinetic energy, for every 1% efficiency improvement, vehicle 100km energy consumption reduces by 1.5%.

To adapt to energy consumption needs for all-scenario travel, Geely Xingrui AI Cloud Power Large Model carries three smart energy algorithms, covering winter low temperature, highway cruising, and city commuting all scenarios. In low-temperature scenarios, AI Energy Storage Control can store heat energy in advance, reducing heating power consumption in -18°C extreme cold environment by 40%; in high-speed conditions AI All-Area Loss Optimization dynamically balances copper and iron losses, improving motor efficiency by 0.8%; city roads automatic energy recovery combines road conditions to regenerate feedback intensity, improving energy response speed by 50%. In the all-area complex road condition energy consumption challenge around Qinghai Lake, Geely Galaxy TT equipped with this electric drive achieved actual test energy consumption as low as 8.20kWh/100km, refreshing the Guinness World Record for production pure electric car energy consumption, fully validating ultra-high energy efficiency hard power.

Full-Spectrum Performance Maxed, 425kW AWD 3.8 Seconds 0-100km, 46km Extreme Drift No Power Decay

The Thunder 16-in-1 Electric Drive breaks the inherent cognition "Energy Saving Electric Cars Have No Performance". The AWD version is equipped with Front 180kW Asynchronous Auxiliary Drive + Rear 245kW Permanent Magnet Main Drive, with combined peak power of 425kW, 0-100km/h acceleration only 3.8 seconds, achieving both home comfort and supercar-level power.

Industry First One-Core All-Area Integrated Control is the performance core support. Traditional electric drive multi-chip distributed control link delay about 40ms, while Thunder 16-in-1 integrates all power domain computations into a single high-computing power chip, compressing instruction response fastest to 2ms, power output as-stepped-as-had, man-car unity. Cooperating with AI Deviation Prediction Control and Adaptive PID Algorithm, real-time torque error narrowed from 3% to 1%; AI Reinforcement Learning Posture Prediction combines IMU multi-dimensional sensing, millisecond-level dynamic allocation of front and rear axle torque, vehicle posture more stable on slippery roads and in turns.

Addressing high-temperature decay pain points for fierce driving, Industry First 54-Channel Directed Centrifugal Oil Cooling System, 360° full coverage of winding ends, motor maximum operating temperature reduced by 15°C, insulation life improved by 10%, long-time full power output no torque limit, no decay. At Dongying Intelligent Connected Vehicle Test Site, two Geely Galaxy TT completed over 46km continuous dual-car drift on slippery roads, in one go breaking Porsche's long-held Guinness World Record for electric vehicle drift distance. Under continuous high RPM, high torque, high thermal load extreme conditions, electric drive power throughout stable, torque output precise, fully proving the extreme reliability of cooling system and electronic control algorithms.

Full-Link Strict Verification, 5 Million Kilometer Durability Builds All-Area Safe and Reliable System

At the reliability level, Thunder 16-in-1 Electric Drive completed over 9000 all-area tests, cumulative 5 million kilometer vehicle road durability verification, covering 15 major verification fields, passed China Automotive Technology and Research Center "High Quality Electric Drive" Authority Certification. Deep Integration Architecture significantly reduces harness, connectors and other consumable parts, reducing failure probability at hardware level; production line achieves micron-level machining accuracy, rotor production line automation rate over 95%, full-process production data traceable, ensuring every electric drive quality consistent.

Intelligent Active Maintenance System achieves safety upgrade. Electric drive equipped with AI Smart Health Management System, relying on digital twin and life prediction models, real-time monitor motor temperature, bearing wear, lubricating oil state, power module health, predict parts wear risk in advance, achieve active warning in cloud "Online Doctor" mode, replace traditional passive maintenance, significantly reduce vehicle use failure probability. Entire electric drive passed -60°C to 140°C wide temperature zone, 1512 hours salt spray, 24 hours 900mm water depth immersion and other out-of-syllabus tests, reached IP68 highest dust and water proofing grade, adapted to global various extreme climates and road conditions.

Xingqu Technology Builds Global Industry Base, Geely Three-Electric Invisible Champion Matrix Formed

The landing of this Thunder 16-in-1 Electric Drive, behind is Geely Group's Three-Electric Full-Stack In-House R&D System laid out for many years. Core Carrier of Electric Drive Division Xingqu Technology as one of Geely's Three Major Power "Invisible Champions", builds R&D and manufacturing network covering the globe. Domestic layout of Wuxi, Hangzhou, Ningbo, Quzhou, Jiaxing five major intelligent manufacturing bases, established overseas R&D center in Sweden, planning overseas factory in Malaysia, electric drive total assembly annual capacity reached 3 million units; cumulative patent applications over 1000, invention patent share over 60%, possessing world's first 30000rpm high power motor test bench, laboratory obtained CNAS national level certification, can independently complete all electric drive test projects.

First Half 2026 Xingqu Technology motor and electronic control installed volume stably tops industry TOP3, product matrix covers 400V-900V full voltage platform, equipped for Geely Galaxy, Zeekr, Lynk & Co, Volvo, Lotus and other own brands, meanwhile bulk supplying Jaguar Land Rover, Renault and other overseas car companies, signed long-term designated orders with multiple European top car companies, continuously outputting Chinese self-developed power technology to the world.

To date, Geely completed "Invisible Champion" layout in Hybrid, Battery, Electric Drive three major tracks: Haosi Power builds global leading hybrid system, Jiyao Tongxing layouts 150GWh Short Knife Battery capacity, Xingqu Technology tops global electric drive technology first echelon. The three form a synergistic ecology, building a completely autonomous and controllable three-electric industry chain, completely escaping overseas core component technology dependence. From Thunder Electric Hybrid, Shield Gold Brick Battery to this Thunder 16-in-1 Intelligent Electric Drive, Geely achieves full coverage of pure electric, hybrid, methanol diverse power technologies, fortify technology moat for brand globalization expansion.

Leading Industry High-Quality Transformation, Chinese Electric Drive Technology Achieves Global Discourse Power Leap

With global new energy vehicles accelerating popularization, electric drive as whole vehicle core power component becomes key ruler measuring car company core technology strength. In the past overseas enterprises long dominate electric drive underlying architecture, material process and standard system, while Chinese electric drive schemes represented by Xingqu Technology Thunder 16-in-1 achieve integration, energy efficiency, performance, reliability all-around surpassing international top products, completing leap from technology following to global leading.

Industry experts express that Geely Thunder 16-in-1 Intelligent Electric Drive launch not only brings consumers lower energy consumption, stronger performance, more durable pure electric travel experience, but also drives domestic electric drive industry chain materials, chips, manufacturing process overall upgrade. Relying on scaled production, globalization support, full-link in-house R&D advantages, Geely will continuously promote high voltage high integrated electric drive technology popularization, drive local supply chain collaborative development, assist Chinese automobile industry in global new energy track seizing technical commanding heights.

Public Car Review

In the future, Thunder 16-in-1 Intelligent Electric Drive will be successively applied to Geely Galaxy, Zeekr full series multiple pure electric models, covering home, sport, high-end multiple sub-markets, with mature production technology benefiting users universally; Xingqu Technology will also continuously iterate next-generation electric drive products, expand overseas market support share, continuously outputting China self-developed new energy power schemes, driving global automobile industry green low-carbon transformation to reach new stage.

June 23, Denza N8L Super Charge Edition launched, positioned as a large six-seater safe luxury SUV, Price: 319,800 Yuan - 349,800 Yuan.

Denza focuses solely on luxury new energy vehicles, Denza D9 Singapore price 1.6 million Yuan, Denza Z9GT Europe price nearly 1 million Yuan, Denza Z9GT Chopard Edition transaction price 5.55 million Yuan.

70% of Denza owners are from replacing Mercedes-Benz, BMW, Audi, Porsche and other luxury brands, and owner identities focus on social celebrities, including Daniel Craig, Wang Leehom, Gao Yuanyuan, Lin Gengxin, Jiang Qinqin, etc., all are Denza owners.

Denza N8L Super Charge Edition positioned as a large six-seater safe luxury SUV, core highlights lie in super fast charge and extreme performance: equipped with 800V High-voltage Platform and Second-generation Blade Battery, CLTC pure electric range 430km, combined range 1550km, 5-minute quick charge, 9 minutes from 10% to 97%.

This is a unique experience in its "8 Series" SUVs, meanwhile, the new car equipped with three motors, power strong; large six-seater, all luxury, can be said to be the unavoidable choice for "8 Series" SUVs.

{Fast Charge Safe, Also}

Denza N8L Super Charge Edition equipped with 75.26kWh Second-generation Blade Battery, CLTC pure electric range directly pulled to 430km, and supports super fast charge.

As of June 23, National Fast Charge Station count already exceeds 6,700 stations.

Power equipped with 2.0T Plug-in Hybrid + Three motors, combined power 560kW, 0-100 km/h acceleration 3.7 seconds. Six-piston fixed calipers, ensure brakes hold.

Standard equipped with Yi-San-Fang Full Vehicle Intelligent Control, Yunnian-A Air Suspension and Rear-wheel steering, smooth comfortable, and turning radius only 4.58 meters, Old Beijing Hutongs also can be easily passed through.

Safety aspects, adopt ultra-high strength hot-formed steel cage body, key part material reaches 2000MPa, actual test 25-ton truck side compression passenger cabin intact, plus 9 Airbags, safety assurance pulled full.

Additionally provide DiGuard Life Guard System, Wheel Looseness Monitoring, achieve active intelligent safety guard, Tire Blowout Stabilization System also not absent, further guard driving safety. Additionally, Anti-glare Intelligent Anti-motion Sickness System, ensure family old small not motion sickness.

{Comfort and Intelligence}

Not only hard core, Denza N8L Super Charge Edition also owns steady design, new added Danxia Ink Red Black Exclusive Two-tone Paint, more shows noble.

Body size aspects, vehicle length 5.2 meters, vehicle width nearly 2 meters, wheelbase 3075mm, inside 2+2+2 six-seat layout.

Interior new added Amber Brown, Coral Red color scheme, warm luxury. NAPPA Leather Seats, 1st, 2nd row Executive Seats unified with heating ventilation massage, Co-pilot Zero Gravity Queen Seat equipped with adjustable Leg Rest, 3rd row also given heating function, winter travel more warm heart.

20-speaker Devialet Audio, 11L Hot/Cold Car Fridge, Rear row foldable small desk board, Multi-layer Insulating Privacy Glass all available, improve car use luxury ritual sense.

Additionally, full car multi-screen linkage, first batch equipped with "DidiXia" Super Intelligent Agent, can actively predict, can memory user preferences, give to user growth companion.

Full series equipped with Divine Eye 5.0 Advanced Driver Assistance, single Nvidia Orin-X chip compute power 254TOPS, hardware equipped with LiDAR, also Reinforcement Learning End-to-End Large Model, support full scenario assist, and official for City Pilot, Smart Parking safety bottom line.

{One View}

With second child families' vehicle essential needs, six-seater home SUV already is popular model, and choice also very many, but in this many choices, Denza N8L Super Charge Edition's long range and fast charge technology is indeed unique.

Technology hard is really hard, Denza N8L Super Charge Edition lets more users see technology hard core brought, cannot refuse experience, will also rewrite segment market competition pattern, as for sales, Dark Horse Candidate, also let us wait and see.

Nissan has officially launched the all-new Nissan Kicks in Japan. Unlike the crossover launched in the Thai market which is a heavily facelifted first-generation model, this Japan Domestic Market (JDM) model is the second-generation all-new product that has already debuted in North America.

This design may have been made considering the North American market demand; Nissan pointed out that the new car's design inspiration comes from an American football helmet.

Borrowing Nissan Serena's bold design language, the second-generation Nissan Kicks significantly replaced the brand's signature V-Motion grille with a more modern, boxy, and rugged aesthetic style.

At the front, the front fascia features daytime running lights directly integrated into the horizontal grille bars. At the rear, the profile is defined by upright, geometric lines and unique taillights, which contrasts sharply with the softer, rounder lines of the first-generation model.

Stepping into the cabin, the second-generation Nissan Kicks interior is equipped with a 12.3-inch dual-screen display and features an infotainment system with built-in Google services. The brand's famous zero-gravity seats are now available not only for the front row but also extended to the outer rear seats. To perfect the cabin experience, the dashboard, center console, and door panels are wrapped in soft-touch materials such as synthetic leather and fabric.

Under the hood, the all-new Japanese-spec Kicks is equipped for the first time with the brand's third-generation e-POWER powertrain. A 1.4-liter naturally aspirated three-cylinder engine serves solely as a generator to charge the battery and power the front-mounted drive motor, which delivers a maximum output of 143hp and a peak torque of 315Nm.

For comparison, the front drive motor equipped in the previous Nissan Kicks e-POWER powertrain could only produce 129hp and 280Nm of torque. Paired with it is a 1.2-liter naturally aspirated three-cylinder engine (82hp/103Nm), which also serves solely as a generator to charge the onboard 2.06kWh battery.

In addition, the new car also offers a model option equipped with the e-4ORCE all-wheel drive system. This version adds an extra drive motor to the rear axle, capable of outputting 68hp and 140Nm of torque.

All Nissan Kicks in the Japanese market come standard with an upgraded ProPILOT driver assistance suite. The Intelligent Around View Monitor now features a front wide-angle view, Invisible Hood view-through function, and 3D view function. To enhance side-rear safety, Nissan has also introduced functions such as Enhanced Intelligent Emergency Braking, Intelligent Blind Spot Intervention, Blind Spot Warning, and Rear Cross Traffic Alert.

After the official launch of the new Onvo L60 on June 11, attention from the entire automotive industry quickly focused on this mid-size SUV tech flagship with a starting price of 202,800 yuan. Subsequently, during a media face-to-face event held in Hefei on June 12, Nio founder Li Bin and Nio Senior Vice President Shen Fei had an in-depth exchange.

Currently, sales lead costs in the entire automotive industry are rising, with the cost per valid lead even climbing to the range of 300 to 500 yuan, making conversion efficiency the lifeline for major car manufacturers. Against this industry backdrop, how do new brands break through? How do Nio, Onvo, and the soon-to-be-delivered Firefly support the brand matrix of the entire group? Through this interview with a huge amount of information, we can see the underlying technical foundation and commercial logic hidden behind the new Onvo L60. 

Currently, the competition in new energy vehicles has officially entered the deep water area which tests the systematic engineering capabilities of car manufacturers extremely, moving away from the early stage 'comparison of three-electric parameters' and simple 'material stacking games'. Facing the universal pain point of excessive weight in new energy vehicles, lightweighting is no longer just an environmental slogan, but the ultimate touchstone for car manufacturers' comprehensive R&D capabilities. Li Bin frankly stated in the exchange that lightweighting can truly bring user benefits, including improving overall vehicle handling, safety, structural durability, and long-term life, which is also the core reason why Onvo and Nio persist in lightweighting.

However, the realization of lightweighting is not easy; it first tests the courage of enterprises to make choices within cost boundaries. If one pursues ultra-long range, large capacity lithium iron phosphate batteries are undoubtedly a shortcut to reduce costs, but Onvo showed great restraint in battery selection. To achieve 740 kilometers of range on the 85 kWh long-range version without significantly increasing weight, Onvo decisively chose ternary lithium batteries with higher energy density and lighter weight. This decision made the 85 kWh ternary lithium battery reduce more than 100 kilograms compared to lithium iron phosphate batteries of the same capacity, but the price is that the enterprise must bear a huge additional cost. This choice is not cutting corners, but value prioritization based on user experience. The deeper difficulty lies in the collaboration of technology and engineering.

Li Bin pointed out that lightweighting involves not only replacing traditional fuses with intelligent fuses, but also requires comprehensive support for the vehicle's high and low voltage architecture, which is a systemic engineering project with a high technical threshold. The lightweight coefficient of the new Onvo L60 white body reached an astonishing 2.22, which not only benefits from the positive returns of the global 900V high-voltage architecture, but also relies on refined engineering capabilities under the premise of ensuring safe structures, avoiding 'transitional materials' with no safety benefits. In the eyes of the media, this approach of building underlying architectures regardless of cost is establishing an invisible moat for Onvo that is difficult to copy in the short term.

This obsession with the underlying foundation is also deeply reflected in Onvo L60's intelligent layout. At the launch event, a video of the new Onvo L60 crossing extremely narrow caves triggering intelligent driving drew widespread attention both domestically and internationally, with even overseas netizens comparing it with Tesla's FSD. Facing the competition of intelligent driving routes, Li Bin gave an extremely clear technical breakdown. He revealed that the baseline of the new Onvo L60's intelligent driving has actually been aligned with Nio ES9, adopting the latest version of Nio World Model.

Demonstrating powerful image processing capabilities and a sense of security in extremely dim cave environments is mainly supported by Nio's fully independently developed Shengji NX9031 chip and massive computing power investment. Currently, many brands in the industry choose to let external companies outsource the definition of intelligent driving chips, but Nio has formed a Shengji team of more than 600 people, completing a closed-loop design capability from front-end to back-end. The direct advantage brought by this fully independent R&D is multi-dimensional: not only has the memory bandwidth reached twice that of industry competitors, greatly improving model operation speed, but its powerful multi-modal signal processing capability (ISP) can still maintain extremely high clarity and resolution in extremely dark or extremely bright light environments. In addition, the millisecond-level chip heat switching capability is fully prepared for future L3, L4 level autonomous driving. To support the data closed loop of the world model and reinforcement learning, Nio's investment in intelligent driving computing power has increased several times compared to last year, and will continue to increase computing power operations in the second half of this year.

Just as Li Bin made that analogy, if the short-term goal is to build a 10-story building, people can move in quickly, but to build a 100-story high-rise in the future, you must spend a long time to solidify the foundation capable of supporting 150 stories. Onvo, with a price of just over 200,000, directly rolled down Nio's chip, operating system, and data closed-loop capabilities accumulated over many years. This 'dimensionality reduction attack' will undoubtedly seize huge user mindshare in the key period of intelligent driving popularization.

Beyond intelligence, the debate on the route of the energy supplement system has always been another major focus of the new energy vehicle industry. With the frequent release of flash charging technologies in the industry, the outside world once believed this would impact Nio's prideful battery swapping mode. However, Li Bin and Shen Fei completely broke this oppositional thinking in the exchange. Li Bin clearly stated that supercharging, flash charging, and battery swapping have never been opposed. Nio is very happy to see industry investment in infrastructure, but the multi-dimensional strategic value possessed by battery swapping cannot be replaced by simple fast charging. From the user experience perspective, after fast charging technology reaches a certain rate, its marginal benefit will decrease significantly, while the convenience of battery swapping without getting off the vehicle remains the industry benchmark. The more core business logic lies in 'vehicle-electricity decoupling'. Separating the life of the car and the battery, and operating and extending the life of each battery through intelligent charging strategies within battery swapping stations can increase battery life by at least 1.5 years, which fundamentally dispels users' deep concerns about long-term battery attenuation when purchasing pure electric models.

Shen Fei also confirmed that the penetration rate of Onvo battery leasing plans is already more than 90% currently, fully showing that users made very rational choices when facing real car purchase costs. In addition, from a macro energy strategy perspective, the more than 3,900 battery swapping stations built by Nio are equivalent to a natural distributed energy storage facility with a capacity as high as 7GWh. With the proportion of new energy power generation continuing to climb, these battery swapping stations have begun to participate in grid response and peak shaving, showing extremely high energy utilization efficiency. Nio not only promotes battery swapping standardization domestically but has even participated in the formulation of national passenger car battery swapping standards in countries such as Singapore. Standing from the media's perspective, the battery swapping network has completely evolved from an early 'service tag' of Nio to a heavy-asset 'energy barrier'. With the addition of more peers and giants such as CATL, Onvo sits on China's most mature pure electric supplement network as soon as it appears. This systemic advantage that wins at the starting line is something any new entrant is hard to catch up with.

All technical reserves and infrastructure investments must ultimately face the most direct test in the fierce market fight. The current Chinese car market has irreversibly entered the stock era. Li Bin quoted the latest market data pointing out that fuel vehicle sales dropped year-on-year by more than 40%, meaning the proportion of true new purchases in the entire market is decreasing sharply, and increased purchase, repeat purchase, and exchange purchase have become the absolute mainstream. In such an environment, users' car purchase decision logic is undergoing a qualitative change. In the past, due to imperfect infrastructure, users often struggled with extended range or plug-in hybrid routes when exchanging; and today, with the improvement of supplement networks and the highlight of pure electric technology experience advantages, fuel vehicle users prefer to directly choose intelligent pure electric cars when exchanging. Onvo brand's user portrait accurately confirms this trend. Shen Fei revealed when sharing data that among Onvo's current user group, 35% come from the transformation of BBA and traditional luxury brands, another 30% from joint venture fuel car owners, and another 10% belong to Nio community's increased and repeated purchases and other new energy peers' transformation. This means 85% of sales come from the strong harvesting of the stock market. Onvo's average selling price in the first quarter reached 240,000 yuan, even higher than some traditional luxury brands, thoroughly confirming its positioning as a 'high-quality brand for families'.

When facing the extremely competitive 200,000-level SUV market, the new Onvo L60 will directly engage in a head-on fight with the hegemon Tesla Model Y in this field. Facing the brand worship of Tesla by some consumers, Shen Fei and Li Bin showed strong product confidence. From the product dimension, under the condition that the new Onvo L60 is similar in size to the Model Y, it provides a leapfrog comfort and technology experience. At a price of just over 200,000, L60 not only provides comfort configurations such as refrigerators, TV screens, and big sofas, but the rear row can even fit a 52-liter freezer, perfectly solving the pain points of home users in sun protection, storage, entertainment, and seating comfort.

More killer is its pricing strategy, the whole vehicle purchase is 60,000 to 70,000 yuan cheaper than the Model Y, if adopting the battery leasing model, the purchase threshold is further significantly reduced. Compared to Tesla FSD's high buyout fee of 64,000 yuan in China, Onvo saves users more than 100,000 yuan of real money while providing equal or even better intelligent driving experience in specific scenarios. 'Luxury trim plus large space, plus smarter, plus battery swapping', this is Li Bin's exquisite summary of the new Onvo L60's core competitiveness.

Through this in-depth exchange, it is not difficult to discover that the Nio Group is completing the refined cutting and dimensionality reduction attack on different circle target markets through the '3:6:1' brand matrix. The Nio brand continues to hold the high-end market, serving high-net-worth people with full-scenario technology experience and unique emotional resonance; the upcoming Firefly brand focuses on high-end boutique and ultimate safety in the small car market of more than 100,000; and Onvo, in the core belly, bears the responsibility of mass monetizing the group's underlying technology and providing high-quality tech flagship for the broadest mainstream families. Li Bin frankly admitted that building a new brand is much more difficult than imagined. Currently, Onvo's brand awareness may be equivalent to Nio 6 years ago. Gaining resonance in this era of extremely scarce attention is by no means easy. But in the eyes of industry media, Onvo is not a 'start from zero' new force. Relying on Nio's ten-year grinding system capability, the new Onvo L60 is more like a dimension-raising war initiated by the Nio Group to the mainstream red ocean market after completing the deep water area technical hibernation.

In this long marathon of the automotive industry, evaluating a company's strategic vision over a ten-year cycle is far more real and cruel than using a quarter's sales figures. The launch of the new Onvo L60 marks that Nio officially opens the full-scale harvesting of the basic market of the stock fuel vehicle market in a true sense, which will also become a business sample with extremely high observation value in the development history of China's intelligent electric vehicles this year.

On June 12, the 150,000th BJ30 Explorer vehicle rolled off the production line, becoming the light off-road SUV to achieve this sales volume in the shortest time. The simultaneously launched Highlight Edition officially went on sale, with two models. The official guide price ranges from 112,900 to 139,900 RMB.

After adding a 30,000 RMB super trade-in subsidy for the entire series, the trade-in price for all models starts from 69,900 RMB, and the actual entry threshold for the Highlight Edition starts from 82,900 RMB.

In 2025, China's total off-road SUV sales exceeded 1.3 million units, up 25.18% year-on-year. Box-style light off-roading, with its affordable price of 100,000 to 200,000 RMB, has captured nearly 70% of the market share. Light off-roading is moving from professional circles to the general public families.

1. Super Off-road: HEV Hybrid + Intelligent 4WD, Light Off-roading is not "Light"

The BJ30 Explorer is equipped with the industry-leading "Tri-Motor Four-Wheel Drive Six-Mode" HEV hybrid architecture. The Highlight Edition increases the rear motor power from 55kW to 70kW, making merging on ramps, starting at intersections, and overtaking on mountain roads more responsive.

The hybrid system combined output 301kW/685N·m, with 0-100km/h acceleration in 6.59 seconds. Intelligent 4WD response is only 30 milliseconds, reaching peak torque in 0.5 seconds. Mud, sand, snow one-key switch, beginners can also handle it calmly.

Equipped with a high-performance AGM battery, the cycle life reaches 3 times that of a ordinary battery. The whole vehicle charging efficiency reaches 99%, supported by Porsche-level turbocharging technology, power output is long-lasting and stable.

CCTV Finance live-streamed the teardown of a BJ30 Explorer driven for 150,000 kilometers. The engine turbine is clean, carbon buildup is minimal, the transmission has no oil leaks, gears are unworn, and the battery pack has no bulging or leakage. The subframe and suspension arms are not rusted, and the chassis flatness is very close to a new car.

2. Super Large: Three Rows Seven Seats + 1.92-meter Big Bed, Family Travel Without Compromises

The BJ30 Explorer is 4730mm long, with a wheelbase of 2820mm. A 66% ultra-high space utilization rate, the wheelbase leads among box-style SUVs in the same price range. Compared to Haval Big Dog wheelbase 2738mm, Jetour Traveler 2800mm, the advantage is obvious.

Three-row seven-seat layout, 1.8-meter adults still have space in the third row. Trunk volume 1496 liters, rear seats fold flat instantly becoming a 1.92-meter big bed. 38 storage spaces throughout the car, camping gear, strollers, and suitcases have their place.

3. Super Save: One Tank of Fuel 1000 Kilometers, Save Dozens of Hours Every Year

The BJ30 Explorer Hybrid version has a comprehensive fuel consumption of 6.45L/100km. Bloggers from five countries—South Africa, Indonesia, UAE, Poland, Mexico—tested it, and every country achieved a result of under 5 liters per 100km.

One tank of fuel range exceeds 1000 kilometers. No need to find charging piles, refuel and go, saving dozens of hours of recharging time every year. First owners enjoy lifetime warranty for the whole vehicle, no high-voltage battery safety hazards, maintenance is simple, parts are sufficient.

Compared to same-level 2.0T fuel models, power is stronger, fuel consumption is lower. Compared to PHEV models, no charging anxiety, body is lighter, off-road performance is not compromised.

4. Highlight Edition Three Major Upgrades: Appearance, Performance, Experience Fully Leap Forward

The Highlight Edition adopts a classic box-style shape, Five Arch Star Ring cross light groups are conspicuous and cool. Full set of Inductive trendy modification kit, exclusive star ring wheels, front and rear same-color sport bumpers. Brand new orange interior with metal texture trim, texture and layering both possessed.

Added front seat heating and ventilation, steering wheel heating, rainfall sensing automatic window closing. 64-color ambient light moves with music rhythm. 10-speaker HiFi audio system. The Highlight Edition is not a simple facelift, but a comprehensive evolution based on the real feedback of 150,000 users.

5. Who Should Buy It?

Budget 70,000-100,000, families buying their first car wanting a box-style SUV. Entire series trade-in price starts from 69,900, Highlight Edition starts from 82,900. This price steps into the territory of Haval Big Dog (90,000 level) and Jetour Traveler.

City families who love camping on weekends and occasionally drive on bad roads. Three-row seven seats + 1.92-meter big bed + 1496L trunk, no need to charge, no anxiety about range, refuel and go.

Pragmatic buyers who do not want to pay too high a premium for "off-roading". The BJ30 Explorer is not a hardcore off-roader, it takes "light off-roading" to the extreme: can load, can drive, can save, can go off-road.

6. The Inspiration of the Great Strength Hexagram

The 34th Hexagram of the "I Ching" "Thunder Heaven Great Strength" says: "Great Strength, favorable perseverance." Great Strength Hexagram, upper Zhen lower Qian, Thunder travels in the sky, strong and moves. It is exactly the spiritual portrayal of light off-road SUVs—having power, and knowing self-restraint.

First Line "Strong on the toe, expedition brings misfortune, there is faith" — If toes have strength and rashly proceed, there will be danger, need to have faith. Light off-roading cannot truly treat as hardcore off-roading to rush. Second Line "Perseverance brings good fortune" — Stick to the right path is good. Do the "light" job well: can walk on bad roads, can carry things, can save fuel money.

Top Line "Ram hits the fence, cannot retreat, cannot achieve" — Ram hits the fence, caught in advancement and retreat. This is exactly the dilemma of many families: want SUV space and passability, but do not want to bear high fuel consumption and high price.

The BJ30 Explorer's solution is: no retreat (retain box-style space and passability), no advance (do not blindly pile off-road configurations to push up price), but find a balance point in the middle. 150,000 users voted with their feet, proving this path is passable.

Great Strength Hexagram says "favorable perseverance" — direction is right, persisting is victory. 70,000-level box-style light off-roading is making more families use a non-compromising way to walk towards an unrestricted life.

Welcome to watch "Reading I Ching in a Car".

On June 12, the "150,000 Loves, Highlight Edition Comes" BJ30 Traveler 150,000 Unit Production Line Exit Ceremony and Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. This event not only witnessed an important milestone in China's light off-road SUV market - the BJ30 Traveler becoming the fastest model to reach 150,000 sales in this segment, but also marked the official appearance of the brand new version BJ30 Traveler Highlight Edition. Combined with a 30,000 yuan super replacement subsidy policy for the entire series, the new car's super replacement price starts from 82,900 yuan, with replacement prices for all models as low as 69,900 yuan. Relying on comprehensively upgraded product strength and highly competitive pricing, it further promotes off-road accessibility, allowing ordinary families to easily embrace light off-road travel lifestyles.

As the mainstream model for Beijing Off-Road focusing on the home light off-road track, the BJ30 Traveler's ability to quickly break through 150,000 units in sales is not accidental. Relying on more than 60 years of off-road technology accumulation from the brand, the vehicle features three core characteristics: "Super Off-road, Super Spacious, Super Fuel-Efficient," precisely fitting the diverse needs of current family users who balance city commuting, family travel, and outdoor play, and leading the market for a long time. Data shows that the vehicle has won both HEV hybrid box-shaped and independent HEV hybrid model sales champion titles for two consecutive years, ranked first in independent HEV hybrid SUV sales for 24 consecutive months, and also secured the number one position in retention value for independent compact SUVs in the 100,000-150,000 yuan price range, leading in both market recognition and user reputation. Not only has it taken root domestically, the BJ30 Traveler has also been exported overseas, successively winning international awards such as the Best Hybrid SUV in the Arab Region and Argentina Annual Best Import SUV, becoming one of the representative models of Chinese independent SUVs going global. Zhang Guofu, Vice General Manager of BAIC Group and Chairman of Beijing Off-Road, stated on site that the 150,000 units in sales is a quality monument jointly built by 150,000 users. The BJ30 Traveler is both an answer sheet of Chinese HEV hybrid technology for the global market and a direct reflection of Chinese manufacturing intelligence strength.

This time, the simultaneously launched BJ30 Traveler Highlight Edition, on the basis of original product advantages, has completed a comprehensive advancement around the three dimensions of Appearance, Performance, and Driving Experience, positioning itself as an advanced light off-road SUV. In terms of appearance, it continues the classic box-shaped styling, integrating rugged body lines with refined design. The distinctive Five-Star Ring Through-Light Design ensures high recognition, paired with a full set of Smart Style Modification Kits, Exclusive Star Ring Rims, and front and rear color-matched sport bumpers, maximizing the sporty atmosphere. The new car adds three exclusive paint colors: Magma Orange, Dome Blue, and Glacial River Grey. The cabin is equipped with a new orange interior and metal texture trim plates, balancing young fashion sense with home texture, covering aesthetic needs for users of different age groups.

Upgrades in powertrain and chassis are the core to the Highlight Edition's improved comprehensive strength. The vehicle uses the industry-leading 3-Motor 4WD 6-Mode HEV hybrid architecture. This system consists of a hybrid-specific engine with thermal efficiency of 41% and front and rear dual drive motors, and is the first power solution in domestic box-shaped SUVs to adopt HEV hybrid technology. The intelligent 4WD system response speed can reach 30 milliseconds, and can reach peak torque in 0.5 seconds. Combined with Electronic Center Lock, Four-wheel Electronic Limited Slip, and Intelligent Electric ATS All-Terrain Control System, it can easily handle various light off-road scenarios such as mud, sand, and articulation. On this basis, the Highlight Edition completes multiple targeted optimizations: switching to specialized AGM batteries with a cycle life 3 times that of ordinary batteries, greatly improving power supply stability; equipping Porsche-sourced VGT Variable Geometry Turbocharger technology, achieving a vehicle charging efficiency of 99%; increasing rear drive motor power from 55 kW to 70 kW, making power response more rapid in scenarios such as starting, lane changing, and emergency avoidance, achieving a two-way balance between power performance and fuel economy.

In terms of space and comfort performance, the hardware advantages of the entire BJ30 Traveler series are continued and optimized on the Highlight Edition. The 2,820mm ultra-long wheelbase combined with 66% ultra-high interior space efficiency creates a three-row seven-seater layout rare in the 100,000 yuan class market. The third-row space is sufficient to accommodate adults of 1.8 meters in height, saying goodbye to the shortcoming of "Fake seven-seater". The maximum trunk volume can reach 1,496 liters. After the rear seats are folded flat, it can form 1.92-meter flat space, balancing loading, travel, and other usage scenarios. The 38 storage spaces in the whole car also take daily miscellaneous item storage into full account. In terms of experience, the Highlight Edition creates a "Mobile Comfort Living Room," equipped with seat heating, ventilation, and steering wheel heating functions. Windows can be automatically closed by sensor in rainy days. The 64-color ambient lighting can follow the music rhythm. Combined with a large-sized central control screen and HD instrument cluster, it greatly improves daily driving comfort and sense of ritual.

Fuel consumption performance is one of the core competitiveness of the BJ30 Traveler. This advantage has also been verified by global multi-condition actual tests. Auto bloggers from five countries - South Africa, Indonesia, UAE, Poland, and Mexico - conducted actual tests under different working conditions such as unpaved roads, urban congestion, high-temp deserts, and ice-snow mountain roads. The vehicle's fuel consumption per 100km was controlled within 5 liters, and the range per tank can exceed 1,000 km. Distinguished from plug-in hybrid models, the HEV hybrid system equipped on this vehicle does not require external charging. Refueling allows normal driving, completely avoiding troubles such as finding charging piles and queuing for energy replenishment, saving users a large amount of energy replenishment time every year. At the same time, first owners can enjoy whole vehicle lifetime warranty. The battery pack has no high-voltage safety hazards. Maintenance is convenient, parts are widespread, further reducing long-term usage costs and worries.

For intuitive verification of long-term usage quality, the press conference site partnered with CCTV Finance to launch the industry's first 150,000 km real car teardown livestream. 150,000 km in mileage is equivalent to nearly ten years of usage mileage for ordinary families. The teardown results fully confirmed the vehicle's durability performance: engine turbine carbon deposits are extremely low, power output remains abundant; transmission casing has no leakage, internal gears have no obvious wear; the battery pack shows no bulging, leakage, or degradation; the subframe, suspension, and other chassis parts show no rust or oil seepage, and the overall condition is very close to new. The lens also went deep into BAIC Zhuzhou Super Factory, revealing the manufacturing intelligence strength behind high quality. This intelligent manufacturing factory adopts fully automated production lines. The stamping workshop relies on over 5,000-ton giant equipment to form body panels integrally. The welding workshop robot operations have a glue application error of no more than a hair. The painting workshop uses eco-friendly water-based paint, reducing harmful substance emissions by more than 60%. Multi-stage quality control checkpoints throughout the process guarantee the stable quality of every unit produced from the production source.

In terms of purchase policy, Beijing Off-Road launched a very generous benefit plan this time. The entire series has opened a 30,000 yuan super replacement subsidy. The policy is not limited by vehicle brand and age. New purchase users can enjoy benefits by presenting a driver's license at the store. On this basis, the brand adds five-fold exclusive privileges: First non-operational owners can receive a whole vehicle lifetime warranty valued at 6,000 yuan; diversified financial plans such as 0 down payment are provided; existing customer referral sales can receive up to an 800 yuan JD.com Gift Card; all vehicles enjoy lifetime OTA free upgrades; basic data is free for lifetime, entertainment data is unlimited for 2 years. Coinciding with the World Cup event cycle, the brand also launched a limited-time prediction activity. Purchase users can participate in World Cup champion and final score predictions. If guessed correctly, they can additionally enjoy a 50,000 yuan purchase subsidy. Multiple benefits further lower the purchase threshold.

Based on official pricing, the BJ30 Traveler Fuel Standard Edition official guide price is 99,900 yuan, super replacement price 69,900 yuan; Fuel Advanced Edition guide price 109,900 yuan, replacement price 79,900 yuan; Fuel 7-Seater Edition guide price 114,900 yuan, replacement price 84,900 yuan; Hybrid Advanced Edition guide price 136,900 yuan, replacement price 106,900 yuan. The new Fuel Highlight Edition guide price this time is 112,900 yuan, replacement price 82,900 yuan; Hybrid Highlight Edition guide price 139,900 yuan, replacement price 109,900 yuan. The complete product matrix covers a replacement price range from 69,900 to 109,900 yuan, comprehensively covering from entry-level home use to advanced light off-road needs, forming extremely strong price and product competitiveness in the 100,000-150,000 yuan SUV market.

From an industry development perspective analysis, the continuous hot sales of the BJ30 Traveler series and the launch of the Highlight Edition clearly outline the development trend of the current light off-road SUV market. With the popularity of outdoor camping, short-distance self-driving, and other lifestyles, consumers are no longer satisfied with purely city commuting SUVs and begin to pursue "city and off-road capable" all-around attributes. The BJ30 Traveler, with mature HEV hybrid technology, large seven-seater space, reliable off-road capability, and affordable pricing, precisely hits this market pain point. Compared to the relatively high threshold of traditional hard-core off-road models, this vehicle promotes "off-road accessibility" with affordable prices, transforming light off-roading from a niche hobby into a mass lifestyle. Relying on the mature production capacity and quality control system of the BAIC Zhuzhou Factory, as well as global export layout, the BJ30 Traveler not only consolidated its benchmark status in the domestic segment market, but also continues to output Chinese automotive technology and manufacturing strength to the global market.

Industry viewpoints believe that 150,000 units in sales is the phased endpoint of the BJ30 Traveler, but even more of a new starting point. The arrival of the BJ30 Traveler Highlight Edition makes up for the shortcomings of the vehicle in high-end experience and personalized configurations. Combined with purchase policies full of sincerity, it is expected to further stimulate incremental market. In the current era where independent brands are working hard on diversified travel scenarios, Beijing Off-Road, based on more than 60 years of off-road technology, continues to iterate products and optimize user rights, establishing new competitive benchmarks for the home light off-road track. In the future, with the continuous enrichment of the product line and continuous technology upgrades, the BJ30 Traveler series will continue to mine market potential, accompany more users to rush to diverse travel scenarios, and write a new chapter of Chinese light off-road SUVs.

The era of equality for boxy SUVs is truly here. A light off-road SUV boxy car, with various policies in place, the entry price is less than 70,000 yuan. Dare you believe it? With the launch of the BJ30 Traveler Highlight Edition, boxy SUVs have also entered the era of pricing in the 60,000 yuan range. So, what outstanding features and hardcore strengths does this new car have? Today, let's take a look at it and see exactly how hardcore it is.

On June 12, "150,000 Loves, Here Comes the Highlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held at BAIC Zhuzhou Super Factory. To further promote off-road equality, let more families enjoy light off-road life, the BJ30 Traveler series launches a 30,000 yuan trade-in policy, Super Trade-in price starts from 69,900 yuan.

For the year, the brand new model BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience all comprehensively leap up, Super Trade-in price starts from 82,900 yuan. Under CCTV lens, Beijing Off-road also live-streamed disassembly of a BJ30 Traveler driven 150,000 kilometers, the whole internet witnesses the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road stated: "BJ30 Traveler has become the model to reach 150,000 units fastest among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users, this is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument forged by 150,000 users. It is the answer China's HEV technology gives to the world, and it is also a thunderous declaration of Chinese smart manufacturing!"

150,000 Global Users Recognize, Casting BJ30 Traveler Highlight Moment

As the model reaching 150,000 units fastest in Chinese light off-road SUVs, BJ30 Traveler relies on over 60 years of professional accumulation by Beijing Off-road, with "Super Off-road, Super Large, Super Fuel Saving" hardcore strength, let the world see China.

"Super Off-road" is the confidence to start. Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese boxy SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, specializing in long-distance energy efficiency, real-time recharging, and instant power burst respectively; Intelligent 4WD response speed reaches 30 milliseconds, can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, power is always in the best state. Matching energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, easily cope with mud, sand, and other scenarios.

"Super Large" is the composure of travel. BJ30 Traveler three-row seven-seat layout, possesses 2,820 millimeter ultra-long wheelbase, 66% ultra-high space utilization rate, and 1,496 liter ultra-large trunk, rear seats purely flat folded, instantly becomes a 1.92-meter large bed. B-class boxy ultra-wide third-row space, allows 1.8-meter adults to sit still spacious. 38 storage spaces throughout the car, personal belongings have exclusive positions. Freedom for the whole family, no one settles.

"Super Fuel Saving" is long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, 5 country auto bloggers from South Africa, Indonesia, UAE, Poland, Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank of oil range over 1,000+ kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, let every departure have no worries.

BJ30 Traveler is both a boxy SUV that can take you to the mountains, and a city commuting SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler is one in a million!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of the 150,000th unit roll-off, Beijing Off-road launches a new model — BJ30 Traveler Highlight Edition, on the basis of "Super Off-road, Super Large, Super Fuel Saving", achieve comprehensive upgrade of appearance, performance, and experience.

Highlight Appearance, customized for different life stages. BJ30 Traveler Highlight Edition adopts classic boxy shape, hard aura and exquisite lines perfectly blend, exclusive Five-Arch Star Ring Through-Light Group, eye-catching and handsome; Full set of electric-style trendy modification kit, exclusive star ring wheels, front and rear matching color sport bumpers, showcasing love and free-spiritedness; New orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of different ages can find love and meet highlight moments on this car.

Highlight Performance, getting both power and fuel consumption. BJ30 Traveler Highlight Edition replaces high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, all can get timely response, give you the confidence to adhere to road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is wider, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can pulse with music rhythm, give you a space to enjoy soothing emotions alone.

BJ30 Traveler Highlight Edition lets you get both off-road life and city commuting, use a car's composure to hold both sides of life, make every ordinary daily life into a highlight moment.

First Internet Disassembly of 150,000km BJ30 Traveler, CCTV Vouches for Real Quality

To give back to the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can both enjoy.

On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive treatment, time-limited order can enjoy multiple car-buying gifts including warranty gift, financial gift, friend invite gift, upgrade gift, and data gift (specific treatment subject to official information).

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also time-limited opens "Passionate World Cup, Highlight Win Big Prize" event: buy car in any authorized store nationwide, can get betting qualification, accurately hit World Cup champion and final score, then enjoy 50,000 car purchase subsidy.

Real strength does not fear strict scrutiny. Press conference site, Beijing Off-road joins hands with CCTV Finance, live stream disassembly of BJ30 Traveler driven 150,000 km, show durability quality with real car condition. At the same time, lens deep visits BAIC Zhuzhou Super Factory, witness how Chinese smart manufacturing guards the excellent quality control of every car from the source.

150,000 kilometers equivalent to ordinary family nearly 10 years use mileage, after BJ30 Traveler disassembly: Engine turbo clean carbon deposit is very little, power output still abundant, gearbox shell intact no oil leak, internal gears also no wear pits, power system status excellent; Battery pack no bulging, liquid leak, internal deterioration attenuation situation, long-term use no worry battery aging failure.

Sub-frame, suspension arms no rust, oil seepage leak oil problem, whole chassis flatness, neatness and new car difference is very small, passive safety protection always online. This live stream proves with lens, BJ30 Traveler material solid, craft reliable, durability outstanding, can bring users lower maintenance cost, longer car replacement cycle, and every trip's peace of mind.

Beijing Off-road also joins hands with CCTV Finance deep into BAIC Zhuzhou Super Factory, reveal the logic behind BJ30 Traveler exquisite quality from manufacturing source. In welding workshop, hundreds of robots coordinate operation, 100% automation, glue application error not exceeding a hair, guarantee car body skeleton more sturdy, impact resistance, deformation resistance ability stronger, on bad roads no noise, during collision safer.

In stamping workshop, 5,000+ ton giant stamping equipment one-time press forming car body panels, guarantee car body uniform neat, lines smooth, good looking high appearance appearance comes from high precision stamping base; In painting workshop, dozens of robots automatic full paint spraying, paired with eco-friendly water-based paint, harmful pungent volatile substances reduced by over 60%, new car no odor, elderly children riding car more assured, paint surface more sun-resistant, more corrosion-resistant. At the same time, every process has quality control inspection gate, guarantee every unit roll-off BJ30 Traveler all quality standards met, let users buy with peace of mind, drive with ease.

150,000 Loves, Here Comes the Highlight. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting users with different needs find most fitting travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincerity price, let every love not be betrayed, let every departure shine.

BJ40 Extended Range Long Endurance Edition then takes "City and Off-road Extremely Safe" hardcore strength, accompany users to go to broader world. In future, Beijing Off-road will continue with owners side by side, rush to next journey mountains rivers lakes seas, jointly go to every highlight moment.

BJ30 Traveler Highlight Edition launch, not only enriches and perfects Beijing Off-road product matrix, also brings more car buying choices for users with a budget of under 100,000 yuan planning to buy a boxy SUV. BJ30 Traveler Highlight Edition relying on its "City and Off-road Extremely Safe" hardcore product strength, hopes boxy market welcomes new round reshuffle, and also hopes further boost Beijing Off-road sales.

On June 12, under the spotlight of the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler vehicle officially rolled off the line. This car enterprise with over 60 years of off-road accumulation gave the answer with a set of data: orders exceeded 16,859 vehicles within 24 hours of launch, making it the model that fastest achieved 150,000 sales in the light off-road SUV category in China. At the same time, the brand new model BJ30 Traveler High-Gloss Edition officially launched. The entire series offers a 30,000 yuan super trade-in policy, with super trade-in prices starting from as low as 69,900 yuan. The High-Gloss Edition super trade-in price starts from 82,900 yuan.

Behind this speed is the precise positioning of Beijing Off-Road in the "box-style" light off-road market. According to China Automotive Technology and Research Center statistics, the Chinese off-road vehicle market sales exceeded 1.3 million units in 2025, with a year-on-year growth of over 25%. Among them, light off-road models, relying on people-friendly pricing and personalized design, have already occupied nearly 70% of the market share. Among "box-style" models in the 100,000-200,000 yuan price range, BJ30 Traveler found a differentiated growth curve with three tags: "super off-road, super large, super fuel-efficient".

Three-Powertrain Four-Wheel Drive Six-Mode, HEV Hybrid Lands First

The BJ30 Traveler is equipped with the industry-leading "Three-Powertrain Four-Wheel Drive Six-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture includes a hybrid dedicated engine with a thermal efficiency of 41%, as well as front and rear drive motors, respectively responsible for long-distance energy saving, real-time power replenishment, and instantaneous burst. The intelligent four-wheel drive response speed reaches 30 milliseconds, combined with electronic locking center and four-wheel electronic limited slip systems, the maximum wheel end torque can reach 5928 N·m, covering mild off-road scenarios such as mud and sand.

Fuel consumption is the most direct perception dimension for users. Actual measurement data from five car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows that the BJ30 Traveler's fuel consumption per 100 kilometers did not exceed 5 liters under road conditions in various countries, with a single tank range exceeding 1,000 kilometers. It needs to be viewed rationally that there is a certain gap between the limit data under professional driving conditions and the actual comprehensive fuel consumption of ordinary users—the latter is likely to fluctuate in the 5L-6.5L range, still belonging to a relatively superior level in the same class.

Three Rows, Seven Seats, 1496-Liter Trunk

For family users, space is the core variable in car purchasing decisions. The BJ30 Traveler's body dimensions are 4730mm x 1910mm x 1790mm, wheelbase 2820mm, adopting a three-row seven-seat layout (2+3+2), a 66% occupancy rate allows adults 1.8 meters tall to sit in the third row without feeling cramped. The trunk conventional volume is 420 liters, which can be expanded to 1496 liters after the rear seats are folded flat, forming a pure flat space 1.92 meters long. Combined with a 215mm ground clearance, it can serve both commuting and camping scenarios. The entire car has 38 storage spaces, providing enough storage elasticity for multi-member family travel.

Precise Reinforcement in Three Dimensions

The newly added High-Gloss Edition model is not a simple stacking of configurations, but precise optimization based on feedback from 150,000 users. Its core upgrades include:

Performance Level: Replaced with high-performance AGM batteries, cycle life is 3 times that of ordinary batteries; equipped with Porsche same-brand turbocharging technology, vehicle charging efficiency reaches 99%; rear motor power increased from 55kW to 70kW, power response in scenarios such as ramp merging and emergency avoidance is more timely.

Experience Level: Equipped with seat heating, ventilation, steering wheel heating, the system can automatically close windows upon sensing raindrops; 64-color ambient lighting supports rhythm movement with music, car system OTA lifetime free upgrade, basic traffic lifetime free.

Appearance Level: Adopted the unique five-arch star ring through light group in the same class, paired with exclusive star ring wheels and front and rear same-color sport bumpers, providing personalized color schemes such as Lava Orange.

Quality Verification: CCTV Car Disassembly Confirms Durability

At the press conference, Beijing Off-Road and CCTV Finance live broadcast disassembled a BJ30 Traveler with 150,000 kilometers of driving. The results showed: extremely low engine turbo carbon accumulation, transmission housing had no oil leakage and internal gears had no wear pits; battery pack had no bulging, liquid leakage and obvious attenuation; subframe and suspension swing arm had no rust and oil seepage problems, chassis flatness was slightly different from new cars. The core value of this live broadcast was to respond to the consumer's inherent cognition of domestic cars "falling apart after driving for a long time" with the real state of parts.

Price and Policy: 30,000 Yuan Subsidy Lowers Entry Threshold

The BJ30 Traveler series offers a 30,000 yuan super trade-in policy, with an entire series official guide price of 99,900-136,900 yuan, super trade-in price dropped to 69,900-106,900 yuan. On this basis, five layers of favors are also stacked: the first non-operating owner enjoys a 6,000 yuan vehicle lifetime warranty, 0 down payment financial plan, old user referral reward 800 yuan JD.com Gift Card, whole series lifetime OTA free upgrade, basic traffic lifetime free and 2 years unlimited entertainment traffic.

Final Thoughts

In the transition period of the off-road SUV market from "niche hardcore" to "mass light off-road", the BJ30 Traveler proved with 150,000 units of sales answer sheet: what truly touches family users is not stacked parameters, but perceivable practical value—the low fuel consumption brought by HEV hybrid, the travel freedom brought by seven-seat layout, and the price sincerity brought by 30,000 yuan trade-in policy. For families with a budget in the 70,000-110,000 yuan range hoping to balance city commuting and outdoor life, BJ30 Traveler provides a realistic option to land "off-road dreams" into daily travel.

June 12, 2026, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000th Unit Off-the-Line Ceremony and Highlight Edition Launch Event was held grandly at the BAIC Zhuzhou Super Factory. The event welcomed a brand sales milestone, with the annual new BJ30 Traveler Highlight Edition launching simultaneously. Beijing Off-road also partnered with CCTV Finance to complete the industry's first 150,000 km real vehicle network-wide disassembly live stream, comprehensively showcasing the hard power of this domestic light off-road SUV through hard-core testing and intelligent manufacturing. Officially launched simultaneously was a 30,000 yuan super trade-in subsidy, with trade-in prices for the full series starting from 69,900 yuan, significantly lowering the entry threshold and letting light off-road life enter thousands of homes.

Relying on over 60 years of off-road technology accumulation from Beijing Off-road, the BJ30 Traveler accurately fits the diverse needs of family users for commuting, traveling, and light off-roading, leading the market with three core advantages: ultra-off-road, ultra-large, and ultra-efficient. Today, the vehicle has successfully achieved a 150,000-unit sales milestone, becoming the fastest domestic light off-road SUV model to break through 150,000 units. The choice of 150,000 users is the most direct recognition of the product's strength, also allowing it to solidify its position as a benchmark in the sub-segment.

Market performance is enough to verify reputation. The BJ30 Traveler has taken the first place in sales for both HEV Hybrid Boxy Shape and Domestic HEV Hybrid Models for two consecutive years, and has also topped the sales of domestic HEV Hybrid SUVs for 24 consecutive months. In the field of value retention, it won the value retention champion of the domestic compact SUV in the 100,000-150,000 yuan class, with outstanding value performance throughout the cycle. Not only has it deepened its focus on the domestic market, but the car has also been exported overseas, winning international awards such as Best Hybrid SUV in the Arab Region and Argentina's Best Import SUV of the Year, showcasing China's intelligent manufacturing strength to the world.

The BJ30 Traveler Highlight Edition, honed based on real user feedback from 150,000 car owners, officially premiered. Building on original advantages, the new car achieved comprehensive upgrades in three dimensions: Highlight Appearance, Highlight Performance, and Highlight Experience, balancing the personalized aesthetic of younger groups with the practical needs of large families, further advancing the product strength.

In terms of appearance, the Highlight Edition continues the classic boxy shape, cleverly blending a rugged off-road style with exquisite design. The iconic five-star ring through-light group is highly recognizable, and three exclusive paint colors, Lava Orange, Dome Blue, and Cold River Grey, have been added to the body, offering diverse styles. The whole vehicle is equipped with an electric tactile trendy modification kit, exclusive star ring wheels, and a sports bumper, full of dynamic sense; the cockpit is upgraded with orange interior trim paired with metal texture panels, combined with the family mountain-shaped dashboard design, blending off-road heritage with light luxury texture, making the appearance suitable for all-scenario travel.

Performance upgrade is the core highlight of the Highlight Edition. The new car adopts the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture, and completed multiple optimizations: replaced with long-life AGM batteries, with cycle life reaching 3 times that of ordinary batteries, making electricity usage and starting more stable; equipped with Porsche's same VGT variable geometry turbocharging technology, combined with 41% high thermal efficiency engine, the whole vehicle charging efficiency reaches up to 99%, balancing power and energy consumption; rear axle motor power increased from 55 kW to 70 kW, with more rapid power response during acceleration, lane changing, and overtaking.

This hybrid system is also the foundation of the whole vehicle's off-road capability. Three-engine power combined with intelligent electric four-wheel drive with 30 ms ultra-fast response has six operating modes that can automatically switch according to road conditions. Assisted by electronic controlled energy central locking, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, combined with 5,928 N·m maximum wheel end torque, muddy ground, sandy ground, cross-axle and other light off-road conditions can be easily handled. The whole vehicle has undergone 4 million km extreme environment durability testing, with a cage-type body made of 63.4% high-strength steel, with torsional stiffness reaching 24,800 N·m/deg, comprehensively protecting travel safety.

In terms of space performance, the BJ30 Traveler is fully advantageous. A 2,820 mm extra-long wheelbase combined with 66% ultra-high usable rate makes it the only large seven-seat boxy SUV in the 100,000 yuan class. The third row space is spacious, and 1.8-meter adults can sit without any feeling of oppression. A 1,496-liter ultra-large trunk can accommodate camping and skiing complete equipment, jokingly called by users "no need for moving vans when moving house"; the rear row can be folded flat to form a 1.92-meter flat large bed, combined with a panoramic sunroof, unlocking outdoor travel fun anytime and anywhere. 38 storage spaces in the whole vehicle, detail design is thoughtful and comprehensive.

The "Ultra-Efficient" advantage is reflected in three levels: saving money, saving time, and saving worry. Automotive bloggers from five countries, South Africa, Indonesia, UAE, Poland, and Mexico, tested the vehicle under various extreme road conditions, with fuel consumption per 100 km all controlled within 5 liters, the lowest being only 4.4 liters. One tank of fuel has a range exceeding 1,000 km, saving considerable fuel costs in long-term use. The model adopts HEV hybrid technology that does not require external charging, ready to go after refueling, saving the trouble of finding charging piles, charging, and installing piles, saving dozens of hours of time costs annually. Meanwhile, the first owner enjoys a lifetime warranty for the whole vehicle, covering 99% of parts, with parts availability and convenient maintenance, completely eliminating concerns about vehicle use.

In terms of driving experience, the Highlight Edition creates a "Mobile Living Room". The body height is superior to peers, offering an open driving and riding vision, not easy to feel suppressed during long-distance travel. The new car is equipped with seat heating, ventilation, and steering wheel heating, with temperature control that can be preset in advance; on rainy days, the vehicle can automatically sense and close windows, details fully showing humanization. The car interior 64-color dynamic ambient lighting combined with 10-speaker HiFi sound system makes the travel atmosphere full; dual large screens have clear zoning and convenient operation, combining technology sense and practicality.

One of the biggest highlights of this press conference was CCTV Finance live streaming the disassembly of a BJ30 Traveler driven for 150,000 km. 150,000 km is close to a normal family's 10-year vehicle usage mileage, and after disassembly, the vehicle state was still excellent: the engine has no obvious carbon buildup, the transmission has no leakage, the battery pack is intact with no degradation, and chassis parts have no rust or oil leakage, with the overall vehicle condition close to new.

Cameras also visited the BAIC Zhuzhou Super Factory simultaneously, revealing the intelligent manufacturing strength behind high quality. The welding workshop uses fully automated robot operations, with glue application error not exceeding a single hair strand, strengthening body rigidity; 5,000-plus ton stamping equipment forms body plates in one body, ensuring neat appearance lines; the fully automatic painting workshop uses environmental water-based paint, greatly reducing harmful substances, the new car has no odor and the paint surface is more durable. Multi-level quality control throughout the process, guaranteeing the quality of every vehicle from the source.

In terms of purchase policies, Beijing Off-road launched a major benefit, with the full series enjoying a 30,000 yuan super trade-in subsidy. Trade-in vehicles are not limited by brand or years, motorcycles and old cars can participate; new users can enjoy the subsidy by showing their driver's license at the store, the process is simple. Specific trade-in prices: Fuel Standard Edition 69,900 yuan, Fuel Advanced Edition 79,900 yuan, Fuel Seven-Seater Edition 84,900 yuan; Fuel Highlight Edition 82,900 yuan; Hybrid Advanced Edition 106,900 yuan, Hybrid Highlight Edition 109,900 yuan.

On this basis, the official added five layers of exclusive privileges: Gifting first non-operational owners a lifetime warranty worth 6,000 yuan; providing diverse financial plans such as 0 down payment; existing customers referring new ones can receive up to an 800 yuan JD.com Gift Card; lifetime free OTA upgrades for the full series; lifetime free basic data flow, entertainment data flow free without limits for two years. The brand also launched a time-limited event "Passionate World Cup, Highlights Win Prizes", participating in predictions when purchasing at the store, correctly predicting the champion and final match scores can get an additional 50,000 yuan purchase subsidy, the cost-performance ratio is further fully loaded.

From the sales milestone of 150,000 units off-the-line line, to the comprehensive upgrade of the Highlight Edition, and then to CCTV disassembly verifying quality, the BJ30 Traveler has achieved comprehensive breakthroughs in product, market, and quality levels. As an all-around light off-road SUV, it blends professional off-road performance, ultra-large family space, and ultra-low vehicle use costs, breaking the boundary between city SUVs and off-road vehicles. An approachable price starting from 69,900 yuan allows ordinary families to easily own a travel seat that can be city or wild, practical and worry-free.

150,000 shares of love, casting the confidence to move forward; continuous product upgrades, not betraying user trust. Relying on Beijing Off-road's years of off-road accumulation and solid Chinese manufacturing standards, the BJ30 Traveler has become a sub-segment benchmark. The arrival of the all-new Highlight Edition will also continuously activate the vitality of the light off-road SUV market. In the future, the BJ30 Traveler will continue to accompany the vast number of car owners to traverse cities and rush to mountains and wilds, letting every trip have its exclusive highlight.

“150,000 Loves, Shining On” BJ30 Traveler 150,000th Unit Delivery & Highlight Version Launch Event Held Successfully at Beiqi Zhuzhou Super Factory. Relying on outstanding comprehensive product power, BJ30 Traveler successfully achieved the brightest result of fastest reaching 150,000 sales volume in China's light off-road SUV segment. The new model year version BJ30 Traveler Highlight Version was also officially launched simultaneously. At the event, the brand heavily promoted a 30,000 Yuan super replacement subsidy for the entire series. The model super replacement price starts at 69,900 Yuan, Highlight Version replacement price starts at 82,900 Yuan. CCTV Finance live-streamed the teardown of a real vehicle with 150,000 km mileage throughout, visited the manufacturing process deep into the factory, and used an authoritative perspective to certify the vehicle's solid quality, fully displaying Beijing Off-road's sixty-plus years of off-road car-making heritage and China's intelligent manufacturing strength.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the scene that the 150,000 unit market performance is the trust and recognition from 150,000 global users for BJ30 Traveler. It is not only a major breakthrough in the brand's sales growth rate but also a quality monument cast by thousands of users together. The cutting-edge HEV hybrid technology equipped on this car is not only an excellent answer to Beijing Off-road's deep cultivation in technology research, but also a powerful declaration of Chinese independent automotive intelligent manufacturing going global.

Precisely Anchor Diverse Customer Groups, Understand BJ30 Traveler's Core User Profiles

Relying on affordable pricing, all-around product attributes, and  “City & Off-road”all-scenario capabilities, BJ30 Traveler covers four core layers: mainstream family users, urban outdoor enthusiasts, pragmatic practical consumer groups, and budget-friendly car replacement populations. The usage needs and consumption pain points of different customer groups are precisely matched by the product, which is also the core reason for its rapid breakthrough of 150,000 unit sales volume.

Multi-person Family Users (Core Mainstream Group) This group's age is concentrated at 28-45 years old, mainly second-child families and three-generation families, widely distributed in Tier 1-4 cities, occupations include corporate staff, public servants, freelancers, etc., family income is stable, car buying core demands revolve around large space, high comfort, high safety, low usage cost. Daily needs include picking up/dropping off children, accompanying the elderly for outings, organizing whole family long-distance self-driving trips during holidays, visiting relatives and friends, with high requirements for seat count and storage capacity. Meanwhile, as the only or main family vehicle, they value vehicle durability, fuel economy, and after-sales support exceptionally. BJ30 Traveler's three-row seven-seater layout, 2820mm ultra-long wheelbase, 1496L ultra-large trunk, and first-owner lifetime warranty advantages perfectly fit these users' needs for whole family travel and long-term worry-free driving.

Urban Light Off-road & Outdoor Enthusiasts (Trendy Incremental Group) Mainly young white-collar workers and young entrepreneurs aged 22-40, pursuing diverse lifestyles, tired of single urban commuting, enthusiastic about camping, short-distance crossing, near-suburban exploration and other light off-road activities. They prefer boxy rugged styling, yearn for off-road freedom, but will not choose professional rugged off-road vehicles, needing the vehicle to balance smoothness and fuel efficiency for city commuting, while requiring basic non-paved road passing ability. This group focuses on vehicle appearance, power performance, and tech configurations, pursuing individual expression. BJ30 Traveler's exclusive HEV hybrid architecture, intelligent 4WD system, trendy modification appearance kit, and 64-color rhythmic ambient light, etc., balance off-road strength, trendy appearance, and driving enjoyment, becoming their first choice to unlock outdoor life.

Pragmatic Rigid Demand & Lower-Tier Market Users (Value-for-Money Oriented Group) Mainly distributed in Tier 3-4 cities, counties, and towns, age range 30-50, including individual merchants, town practitioners, etc., car buying budget range concentrated at 70,000-140,000 Yuan, cost-performance, practicality, maintenance convenience are primary consideration factors. These users have complex usage scenarios, vehicle needs to be used for daily commuting, family transportation, while also balancing cargo hauling, rural road driving, etc., very sensitive to vehicle fuel consumption, parts prices, and repair convenience. BJ30 Traveler's fuel consumption less than 5 liters per 100 km, start driving immediately after refueling without charging, sufficient parts, simple maintenance, stacked with ultra-low replacement price starting at 69,900 Yuan and multiple car buying favors, greatly reduces car buying and usage thresholds, precisely hitting down-to-earth market rigid demands.

Replacement Upgrade Users (Policy Beneficiary Group) Covers old owners of all ages, holding old sedans, old SUVs, have car replacement plans, hope to reduce car buying expenditure with trade-in. This group generally focuses on vehicle quality, reputation, and resale value, tending to choose models with larger space, more comprehensive functions, and more reliable quality when replacing cars. Beijing Off-road's 30,000 Yuan unlimited brand, unlimited age super replacement subsidy, matched with five-tier exclusive favors, directly hits replacement users' core demands, while the durable quality displayed by the 150,000 km real vehicle teardown also completely dispels their concerns about new car reliability.

Overall, BJ30 Traveler breaks out of the limitations of traditional off-road vehicles being niche, opens the mass market with "Home Use + Light Off-road" dual positioning, covers consumers of different ages, professions, and city levels, realizes the upgrade from single-function commuting car to all-scenario family partner, this is also the key to its user circles continuously expanding.

Three Hardcore Strengths as Foundation, Building All-Scenario Travel Benchmark

Relying on Beijing Off-road's sixty-plus years of off-road technology accumulation, BJ30 Traveler uses Ultra-Off-road, Ultra-Large, Ultra-Profitable three core advantages, builds differentiated product competitiveness, fully matches various users' diversified usage scenarios. "Ultra-Off-road" is the confidence for going outdoors. As China's first HEV hybrid model in the Box SUV category, this car is equipped with the industry-leading "Three Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture". Composed of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors forming three engine power, separately adapting to long-distance energy saving driving, real-time recharging, instantaneous power burst and other different scenarios; intelligent 4WD system response speed is only 30 milliseconds, 0.5 seconds can output peak torque, matched with energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily and calmly conquer mud, sand and other complex road conditions, meeting outdoor enthusiasts' light off-road needs.

"Ultra-Large" is the ease of whole family travel. Vehicle uses three-row seven-seater layout, 2820mm ultra-long wheelbase matches 66% ultra-high space utilization rate, space utilization is maxed out. 1496L large capacity trunk practicality is outstanding, rear seats pure flat fold down can transform into 1.92-meter rest big bed, whether loading camping equipment, children's products, or long-distance trip temporary rest are all handle with ease. Even adults with height 1.8 meters, sitting in third row have no cramped feeling, whole car 38 locations refined storage spaces, properly store various items, letting multi-person family travel say goodbye to crowding and mess.

"Ultra-Profitable" is the guarantee of long-term companionship. In terms of usage cost, BJ30 Traveler achieves money-saving, time-saving, worry-free integration. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers joint actual test, this car's 100 km fuel consumption all controlled within 5 liters, one tank of oil driving range exceeds 1,000 km. As an HEV hybrid model, it does not need to rely on charging piles, refueling can drive normally, saving users dozens of hours of recharging time annually. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high voltage battery pack safe and stable, vehicle maintenance simple, parts supply sufficient, reducing long-term usage risk and expenses from the root, matching family users and pragmatic users' core demands.

City & Off-road, all-around balanced product traits, let BJ30 Traveler not only be competent in daily urban commuting, but also accompany users to rush to mountains and forests, stand out in the heavy homogenized light off-road SUV market.

Highlight Version Full Advanced, Appearance, Performance, Experience Upgraded Again

At this important node of 150,000th unit delivery, Beijing Off-road smoothly launched the new model year version — BJ30 Traveler Highlight Version, on the basis of the original three hardcore advantages, achieving comprehensive leap of Highlight Appearance, Highlight Performance, Highlight Experience three dimensions, further enriching product matrix, meeting segmented user demands pursuing higher quality, trendy experience.

Highlight Appearance, Adapting to All-Age Aesthetics. Highlight Version continues classic box styling, rugged off-road aura and exquisite body lines complement each other. Exclusive Five-Loop Star Ring Through Light Set high recognizability is full, full set of electronic trendy modification kit, custom star ring wheels and same color sport bumper, create dynamic trendy posture; Interior equipped with brand new orange interior and metal texture trim plates, texture layers rich, balancing trendy individuality and home warmth, whether young users pursuing trendy style, or middle-aged users favoring steady texture, all can be satisfied one by one.

Highlight Performance, Power & Durability Dual Breakthrough. Hardware configuration upgrade lets vehicle comprehensive strength climb another step: New car replaces with high-performance AGM dedicated battery, cycle service life reaches 3 times ordinary battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency up to 99%; Rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response more rapid, handling safety and driving fun upgraded simultaneously.

Highlight Experience, Creating Mobile Comfort Lounge. Compared to ordinary SUV, Highlight Version body height advantage is obvious, driving view more open. Vehicle equipped with seat heating, seat ventilation, steering wheel heating and other practical functions, four seasons driving all comfortable and pleasant; Smart sensing wiper can link auto window close, rainy day outing more convenient; 64-color ambient light supports music rhythm mode, creating immersive driving atmosphere. Exquisite thoughtful configuration, let city commuting, long-distance self-driving become a kind of enjoyment.

Multiple Benefits Heavily Added, Sincere Offer Lowers Car Buying Threshold

To return 150,000 car owners' trust and support, Beijing Off-road officially launched 30,000 Yuan super replacement policy, unlimited brand, unlimited usage years, replacement users and new purchase users can enjoy subsidy benefits. On this basis, brand stacked five-tier exclusive favors, limited time ordering can unlock all: First tier warranty favor, for first owner non-operating owner gift value 6,000 Yuan whole vehicle lifetime warranty; Second tier finance favor, provide 0 down payment and other flexible finance plans, alleviate car buying fund pressure; Third tier friend referral favor, old customer referral successful transaction, can receive up to 800 Yuan JD card; Fourth tier upgrade favor, full series models enjoy lifetime OTA free upgrade, car machine function continuous update iteration; Fifth tier data favor, basic data lifetime free, entertainment data 2 years free and unlimited.

Coinciding with World Cup event hosting, brand simultaneously launched "Passionate World Cup, Highlight Win Grand Prize" theme activity. Consumers go to any authorized store nationwide to buy car, can get event guessing qualification, if precisely hit World Cup champion and final score, can additionally enjoy 50,000 Yuan car buying subsidy, multiple benefits stacked, very sincere.

CCTV Authoritative Car Teardown Certification, Intelligent Manufacturing Quality Withstands Test

Real hardcore strength, fear not strict actual test. Press conference scene, Beijing Off-road combined with CCTV Finance, on a 150,000 km mileage BJ30 Traveler conducted net first car teardown live stream. 150,000 km driving mileage, basically equivalent to ordinary family nearly ten years usage mileage, teardown result intuitively shows vehicle excellent durable quality: Engine turbine carbon deposition extremely small, power output still full; Transmission shell no leakage, internal gears almost no wear; Battery pack state intact, no bulging, liquid leak, performance decay and other problems; Chassis sub frame, suspension control arm no rust, oil seepage phenomenon, overall neatness with new car no difference. Actual test proves, BJ30 Traveler material solid, craftsmanship exquisite, long-term use fault rate low, can effectively reduce maintenance cost, stretch car replacement cycle, bring users long-term safe travel experience.

CCTV lens also deep into Beiqi Zhuzhou Super Factory, reveal excellent quality manufacturing source. Welding workshop hundreds of robots fully automatic operation, glue coating error not exceeding one hair strand, build solid body safety skeleton; 5000+ tons giant stamping equipment one-piece molding body plate, create smooth rugged body lines; Painting workshop uses fully automatic robot painting and eco-friendly water-based paint, harmful substances volatility amount greatly reduced, new car no odor, paint surface sun resistance, corrosion resistance ability stronger. Factory every process all set strict quality control gate, from production source guarantee every unit delivery vehicle quality compliance.

150,000 shares of love, rush to brand new highlight. From 150,000th unit delivery sales milestone, to Highlight Version refresh launch, Beijing Off-road always insists on "Off-road Equality" concept, with professional off-road technology, product design fitting user needs, affordable pricing strategy, let light off-road life walk into thousands of families. Future, Beijing Off-road will continuously enrich product matrix, relying on BJ30 Traveler, BJ40 Range Extender Long Range version and other multiple fine car models, accompany different circle users gallop city, tour mountains and seas, hand in hand with every car owner rush to more wonderful highlight journey.

On June 12, the BJ30 Traveller 150,000 unit off-line ceremony with the theme of “150,000 Loves, Arriving in Highlight”, and the launch event for the all-new Highlight Edition model were successfully held at the BAIC Zhuzhou Super Factory.

In light of the current domestic automotive market environment, light off-road SUVs are becoming a hot choice in the family car sector. Consumers no longer only value urban commuting capabilities but also hope the vehicle can cater to short-term outdoor travel needs. In the past, models with professional off-road attributes were often priced too high to enter ordinary families. However, BJ30 Traveller quickly gained market recognition relying on its affordable pricing, mature hybrid technology, and balanced comprehensive strength. This new model launch, combined with high replacement subsidies and multiple purchase benefits, further lowers the entry threshold for light off-road models, allowing "off-road equality" to gradually move from concept to reality.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-Road, stated at the event that BJ30 Traveller is the product in China's light off-road SUV sector that achieved 150,000 sales units the fastest. The 150,000 unit market achievement is recognition from global consumers of the model's quality, representing phased results in the development of domestic hybrid technology and also highlighting the comprehensive strength of Chinese automotive manufacturing.

Three Core Advantages Building Comprehensive Product Power for the Model

Relying on over 60 years of professional off-road technology accumulation from Beijing Off-Road, BJ30 Traveller has built three core characteristics around power, space, and usage costs, forming differentiated competitive advantages.

In terms of power and passability, the vehicle is equipped with an industry-leading triple-motor four-wheel drive six-mode HEV hybrid system, and is also the first box-style SUV in the country to adopt such a hybrid architecture. The entire system consists of a hybrid dedicated engine with 41% thermal efficiency and front and rear dual drive motors. The engine is responsible for energy saving during long-distance travel, and the dual motors are responsible for real-time energy replenishment and instantaneous power output respectively. The vehicle's intelligent four-wheel drive system responds in only 30 milliseconds and can release peak torque in 0.5 seconds. Six working modes can automatically switch according to road conditions, always keeping the power system in the optimal operating state. In addition, the vehicle is equipped with an energy center lock, four-wheel electronic limited slip mechanism, as well as Intelligent Electronic AT

S All-Terrain Control System, capable of handling complex outdoor road conditions such as sand and mud with ease.

Space performance is the core highlight of family vehicles. BJ30 Traveller adopts a three-row seven-seat layout, with a vehicle wheelbase reaching 2820 mm and space utilization reaching 66%. The vehicle's standard trunk volume is 1496 liters. After the rear seats are fully folded flat, it can form a flat space with a length of 1.92 meters. Even for passengers 1.8 meters tall, sitting in the third row allows ample activity space. The entire vehicle is equipped with 38 storage points, capable of properly storing everyone's belongings, fully meeting the storage needs for multi-member family travel.

In terms of ownership economy, this model has realized peace of mind for the entire process of purchasing, using, and maintaining the vehicle. Previously, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—jointly conducted actual tests. The vehicle maintained an overall fuel consumption within 5 liters per 100 kilometers under different regional road conditions, and the range with a full tank could exceed 1,000 kilometers. As an HEV hybrid model, the vehicle does not need to rely on charging piles and can be used normally by refueling, greatly saving energy replenishment time. At the same time, the first owner can enjoy lifetime warranty for the whole vehicle. This vehicle has no safety concerns brought by high-voltage battery packs, the maintenance process later is simple, parts supply is sufficient, further reducing long-term ownership costs.

All-New Highlight Edition Debut, Three Dimensions Fully Upgraded

Relying on the solid product foundation of the current model, BJ30 Traveller Highlight Edition has completed all-around optimization, achieving advancements in appearance, power performance, and driving experience to adapt to more users' vehicle usage needs.

In terms of appearance design, the new car continues the classic box-style body shape, with tough body lines combined with exquisite detail design, balancing ruggedness and fashion. The iconic five-arc star-ring through-type lighting group has a high recognition. The vehicle is equipped with a full set of trendy modification kits, exclusive star-ring style wheels, and same-color front and rear sport bumpers, creating a stronger sports atmosphere. The interior adds an orange trim color, paired with metal texture panels, further enhancing the cabin quality, catering to the aesthetic preferences of consumers of different ages.

Power configuration has received targeted strengthening. The new car is equipped with a dedicated AGM battery with a longer service life, and the cycle usage count is three times that of a regular battery. The vehicle adopts turbocharging technology originating from Porsche, with the whole vehicle charging efficiency reaching 99%. The rear drive motor power has been increased from 55 kW to 70 kW. In scenarios such as starting at intersections, merging on ramps, and emergency avoidance, power response is faster, and driving safety is improved.

Driving and riding comfort has been further optimized. The body height brings an open driving view. The vehicle is equipped with seat heating, seat ventilation, and steering wheel heating functions to cope with travel in different seasons. The vehicle is equipped with a rainfall sensing system, which can automatically close the windows when it rains; 64-color ambient lighting can change with the music rhythm, creating a comfortable and relaxed atmosphere inside the car, turning the cabin into a mobile leisure space.

Multiple Purchase Benefits Lower User Entry Threshold

In order to give back to the support of the vast number of consumers, the official launched five limited-time purchase benefits based on a 30,000 Yuan replacement subsidy, which both new and old users can participate in. The first is a warranty benefit, the first non-operating owner can be gifted a lifetime warranty for the whole vehicle worth 6,000 Yuan; The second is a financial plan, providing multiple purchase choices such as zero down payment to alleviate financial pressure; The third is a referral reward for old customers, when an old owner introduces a new user to successfully purchase a vehicle, they can get up to 800 Yuan JD.com shopping card; The fourth is system upgrade rights, the vehicle can enjoy lifetime free OTA upgrade; The fifth is traffic service, the vehicle's basic traffic is free for life, entertainment traffic enjoys a two-year unlimited usage policy.

Combined with the World Cup event node, the brand simultaneously launched the "Passionate World Cup, Win Big Prize in Highlight" activity. Consumers who complete vehicle purchase at any authorized store nationwide can get event betting qualification. If the World Cup champion team and final score are predicted accurately, an additional 50,000 Yuan purchase subsidy can be enjoyed.

Real Vehicle Disassembly + Factory Visit, Dual Verification of Vehicle Quality

The most concerned segment of this event is the CCTV Finance-led 150,000-kilometer real vehicle disassembly live stream. The 150,000-kilometer driving mileage is basically equivalent to nearly 10 years of car usage for an ordinary family, with high reference value. The disassembly results show that the vehicle engine turbine carbon deposit is extremely low, power output remains stable; the transmission case has no leakage problems, internal gear wear is extremely low; the battery pack has no swelling, fluid leakage, performance attenuation, and other phenomena. The vehicle subframe, suspension arms, and other chassis parts have no rust or oil seepage, and the overall state is not much different from a new car, which is enough to prove the solid materials and excellent durability of mechanical components.

The live stream camera also entered the BAIC Zhuzhou Super Factory to reveal the high-quality production source of the vehicle. The factory welding workshop adopts fully automated robot operation, and the glue coating precision error is controlled within the range of hair thickness, effectively improving the body structure strength; more than 5,000 tons of large stamping equipment completes the body panel one-piece molding, ensuring the body lines are neat and the structure is balanced. The painting workshop uses environmental-friendly water-based paint, the emission of harmful substances inside the car has decreased significantly, the new car odor is weak, and at the same time the paint surface has excellent sun protection and anti-corrosion capabilities. The factory sets quality control checkpoints at every production process, ensuring the quality consistency of every off-line vehicle from the production end.

Market Summary and Brand Outlook

Overall, BJ30 Traveller relies on three major advantages of hybrid technology, large space, and low fuel consumption to precisely cut into the home light off-road niche market. The 150,000 unit sales achievement is the market's direct recognition of product power. The launch of the Highlight Edition, on the original basis, fills in detail configurations, superimposes high replacement subsidies and multiple rights, and further improves the cost-performance ratio of the model.

For ordinary family users, this model can not only meet daily urban commuting but also handle scenarios such as weekend short-distance off-roading and long-distance self-driving, with the multi-use attribute being very prominent. Looking at Beijing Off-Road's overall product matrix, BJ30 Traveller focuses on the affordable home light off-road market, BJ40 Extended Range Long Endurance Edition is aimed at professional off-road enthusiasts, different models form complements, covering multi-level consumption needs.

In the future, Beijing Off-Road will continue to rely on its own off-road technology heritage, continuously optimize the product matrix, polish product details, and accompany users to explore diverse travel life with high cost-performance and high-reliability models.

On June 12, the BJ30 Traveler 150,000 units off-line ceremony and Highlight Edition new car launch event was successfully held at the BAIC Zhuzhou Super Factory. To promote the popularization of light off-road life nationwide and achieve off-road equality, the official launch offers a 30,000 yuan high-value trade-in benefit. The starting price for trading in the entire series is only 69,900 yuan. The annual new BJ30 Traveler Highlight Edition debuted simultaneously, with comprehensive upgrades in appearance, performance, and driving experience. The trade-in price starts at 82,900 yuan. At the event site, Beijing Off-road jointly launched a live vehicle teardown with CCTV. A BJ30 Traveler with 150,000 kilometers driven was torn down on-site, intuitively showcasing the model's solid quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated on-site that the BJ30 Traveler has created a new domestic light off-road SUV record, becoming the model in this sub-market to break the 150,000 unit sales volume fastest. The achievement of 150,000 units is the result of mutual recognition from the market, industry, and global consumers. It is not only a breakthrough in brand development speed but also a quality reputation forged by 150,000 users' choices. This car not only represents the mature strength of China's hybrid technology but is also a powerful card for China's automobile intelligent manufacturing going global.

Relying on BAIC Off-road's 60-plus years of technical accumulation in the off-road field, the BJ30 Traveler has won the favor of 150,000 global owners with its three core advantages of strong passability, large space, and low energy consumption, becoming a benchmark product in domestic light off-road SUVs.

In terms of off-road performance, the vehicle is equipped with the industry's first three-engine four-wheel drive six-mode HEV hybrid architecture, and is also the domestic's first square box SUV equipped with a hybrid system. This architecture consists of a hybrid dedicated engine with a thermal efficiency of 41% and front and rear dual drive motors, each playing their part while balancing long-distance range, instant recharging, and instantaneous explosive power. The intelligent four-wheel drive system responds in only 30 milliseconds, releasing peak torque within 0.5 seconds; coupled with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, six driving modes can be intelligently switched, making it easy to handle complex road conditions such as mud and sand, giving full confidence for off-road travel.

In terms of space performance, the whole vehicle is positioned with a three-row seven-seat layout. The 2820mm long wheelbase brings a 66% high space utilization rate. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, a 1.92-meter flat space can be formed. Even for passengers with a height of 1.8 meters, sitting in the third row has no cramped feeling. There are a total of 38 storage points in the whole car, and daily sundry storage is organized in an orderly manner. The spacious interior space easily meets various needs for the whole family to travel long distances and for multiple people to travel.

Regarding usage costs, this hybrid model has achieved fuel saving, time saving, and worry-free. Previously, five overseas car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly conducted practical tests. The vehicle's fuel consumption per 100 kilometers was controlled within 5L, and the full tank range easily exceeded 1,000 kilometers. The vehicle does not need to rely on charging piles, just refuel and set off, greatly saving charging time. At the same time, the first non-operating owners can enjoy the lifetime warranty of the whole vehicle. The high-voltage battery pack is safe and stable, maintenance is convenient, parts supply is sufficient, greatly reducing long-term car use concerns. It can commute in the city, can go off-road outdoors. All-around attributes make it stand out among similar models.

The BJ30 Traveler Highlight Edition launched simultaneously this time has been comprehensively upgraded on the basis of the original product strength, achieving advances in three dimensions of appearance, performance, and experience.

The appearance continues the classic square box shape. The tough body lines are matched with the new five-star ring through light group, full of recognition. Exclusive electric sense trendy modification kit, star ring style wheels and same-color sports bumper, full of trendy atmosphere. Orange interior color is added inside the car, supplemented with metal texture trim plates, quality fully upgraded, catering to the aesthetic needs of users of different age groups.

Power and hardware are reinforced again. The new car replaces the long-life high-performance AGM battery, and the cycle service life reaches 3 times that of ordinary batteries. It is equipped with the same level mainstream turbocharging technology, and the whole vehicle charging efficiency is as high as 99%. The rear drive motor power is increased from 55kW to 70kW. The power response is more rapid at start acceleration, lane changing and overtaking, and emergency avoidance, and driving safety is further improved.

The driving experience also welcomes comprehensive optimization. The body height brings a broad driving vision. Seat heating, ventilation, steering wheel heating and other comfort configurations are all available. The vehicle is equipped with automatic induction wipers. In rainy days, the car windows can be automatically closed. The 64-color ambient light supports music linkage rhythm, creating an immersive driving atmosphere, turning the carriage into a mobile leisure space.

In order to reward the support of car owners, except for the 30,000 yuan whole series trade-in policy, the brand additionally launched five exclusive gifts. Ordering cars within the time limit can enjoy: First non-operating owner gifts whole vehicle lifetime warranty; Provide diversified financial plans such as 0 down payment; Old customers recommend new customers to complete transactions, the highest can get 800 yuan JD.com Card; The whole vehicle enjoys lifetime free OTA upgrades; Basic traffic is free for life, entertainment traffic enjoys unlimited use for two years.

Coinciding with the World Cup event node, the brand simultaneously launched a prediction activity. Buying cars at any authorized store in the country can participate. Successfully guessing the match champion and final score, you can enjoy a 50,000 yuan car purchase subsidy again at the highest.

To intuitively verify vehicle durability, the launch site jointly with CCTV Finance conducted a 150,000 km actual vehicle teardown live broadcast. 150,000 kilometers is roughly equivalent to the driving mileage of an ordinary family in nearly 10 years. The teardown results showed: Engine turbine carbon accumulation is very little, power output is still strong; Transmission housing has no leakage, internal gear wear degree is very low, transmission system status is intact; Battery pack has no bulging, leakage, aging attenuation problems; Chassis sub-frame, suspension parts have no rust, oil seepage phenomenon, overall working conditions are almost the same as new cars. Solid material usage and fine craftsmanship make the vehicle lower failure rate in long-term use, effectively reducing car maintenance and car replacement costs, escorting for every trip.

The live broadcast lens also entered the BAIC Zhuzhou Super Factory, revealing the manufacturing strength behind high quality. The welding workshop adopts full-automatic robot operation, the body glue control accuracy is controlled at the hair level, greatly improving body rigidity and safety coefficient; 5,000-ton class large stamping equipment one-piece body plate, creating neat and smooth body lines; The painting workshop uses full-automatic robots and environmentally friendly water-based paint, harmful substances in the car are greatly reduced, the new car says goodbye to pungent odors, paint surface sun resistance, corrosion resistance ability is also significantly enhanced. The whole process multiple quality control checkpoints, guard the quality bottom line of every vehicle from the production source.

Having cultivated the off-road field for many years, Beijing Off-road continues to enrich the product matrix, covering different user travel needs. In addition to the new BJ30 Traveler Highlight Edition, BJ40 Extended Range Long Range Version also wins market recognition with its strength of urban and off-road dual adaptation. In the future, Beijing Off-road will continue to refine products, accompany thousands of users to gallop on the journey, and go to every wonderful journey together.

6th June 12, inside the Beiqi Super Factory in Zhuzhou, Hunan, the BJ30 Traveler under Beijing Off-road welcomed its 150,000th unit rolling off the line officially, while the new version "Highlight Edition" was announced for launch. More attention-grabbing was that CCTV Finance cameras live-streamed the immediate teardown of a BJ30 Traveler that had driven 150,000 kilometers, with core components such as the engine, transmission, and chassis presented one by one before the audience—little carbon buildup, no oil leaks, no rust, such a good car condition that many netizens exclaimed, "This car is too durable."

Accompanying this "Hardcore Car Teardown Show", Beijing Off-road simultaneously launched a heavyweight car purchasing policy: BJ30 Traveler full series enjoys 30,000 Yuan super trade-in subsidy, Super trade-in price starts from only 69,900 Yuan, while the just-launched BJ30 Traveler Highlight Edition, super trade-in price also only needs starting from 82,900 Yuan. At the same time, the manufacturer also added five-fold exclusive privileges, covering lifetime warranty, 0 down payment finance, old car owner referral rewards, etc., full of sincerity.

150,000 Units Rolled Off the Line, Light Off-road SUVs Welcome "Highlight Moment"

Since its launch, the BJ30 Traveler, featuring the "Ultra-Off-road, Ultra-Spacious, Ultra-Economical" three hardcore tags, has quickly become the model that achieved 150,000 sales volume fastest in the Chinese light off-road SUV category.

As a box-shaped SUV featuring "Light Off-road", BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation and was the first to equip the industry-leading Three-Power Four-Drive Six-Mode HEV Hybrid Architecture, becoming the first HEV hybrid model in Chinese box-shaped SUVs. Among them, 41% thermal efficiency hybrid dedicated engine paired with front and rear dual motors, intelligent four-wheel drive response only 30 milliseconds, peak torque explodes in 0.5 seconds; under complex road conditions like mud and sand, the system automatically matches the optimal working mode, power output always online.

In terms of space, BJ30 Traveler adopts a three-row seven-seat layout, wheelbase up to 2820 mm, space utilization rate up to 66%. After the rear seats are folded completely flat, it instantly becomes a 1.92-meter large bed, trunk capacity up to 1496 liters. 38 storage spaces throughout the car, a 1.8-meter adult sitting in the third row is not cramped, truly achieving "Family travel, no one settles."

Fuel consumption performance is equally eye-catching. Actual measurement by five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows, BJ30 Traveler under road conditions in various countries fuel consumption per 100 kilometers did not exceed 5 liters, one tank of fuel easily ranges over 1,000 kilometers. Moreover, no charging required, refuel and go, annually saving tens of hours of energy replenishment time. First owner also enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance simple, parts abundant, worry-free and money-saving.

Three Major Upgrades of Highlight Edition: Appearance, Performance, and Experience All Leap Forward

At the important milestone of 150,000 units rolled off the line, Beijing Off-road launched BJ30 Traveler Highlight Edition. This new car, based on original "Ultra-Off-road, Ultra-Spacious, Ultra-Economical", conducted three significant improvements targeting appearance, performance, and experience.

Appearance Highlight: Classic box shape paired with Five-Arc Star Ring through light group, full of aura. Exclusive electric-inductive trendy modification kit, star ring wheels, front and rear same-color sport bumpers, plus new orange interior and metal texture trim plates, making the whole car have off-road ruggedness without losing refinement. Whether you are a young person just entering society, or a middle-aged user with a family, you can find your passion in this car.

Performance Highlight: Highlight Edition replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; simultaneously equipped with Porsche same-model turbocharging technology, whole vehicle charging efficiency up to 99%. Rear motor power increased from 55 kW to 70 kW, whether ramp merging, intersection starting or emergency avoidance, power response is more timely, giving you steady "road right confidence".

Experience Highlight: Compared with ordinary SUVs, BJ30 Traveler body is higher, vision wider. Seat heating, ventilation, steering wheel heating and other functions all available, rainy days system can also sense raindrops to automatically close windows. 64-color ambient light moves with music rhythm, car cabin instantly transforms into moving comfortable living room. Off-road life and city commuting, one car can comfortably accommodate.

CCTV Live Teardown of 150,000 km Old Car: Little Carbon, No Oil Leaks, Chassis Like New

The most shocking link of the press conference, no more than Beijing Off-road joining hands with CCTV Finance, on-site teardown of a real driven 150,000 kilometers BJ30 Traveler. 150,000 kilometers equivalent to ordinary family nearly ten years of use mileage, when the moment of opening:

Engine turbine inside clean, carbon buildup very little, power output still abundant; transmission casing intact, no oil leak, internal gears no wear pits; battery pack no bulging, leakage, internal attenuation phenomenon, long-term use no need to worry about aging failure; subframe, suspension arm no rust, no oil seepage, entire chassis flatness and regularity difference with new car extremely small, passive safety protection always online.

This live broadcast proved in the most direct way: BJ30 Traveler uses solid materials, reliable craftsmanship, outstanding durability, can bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

Five-fold Privileges Superimposed with World Cup Betting, Up to 50,000 Subsidy Again

To thank users, Beijing Off-road on top of 30,000 Yuan super trade-in policy, also launched five-fold exclusive privileges: Warranty Gift (value 6,000 Yuan whole vehicle lifetime warranty), Finance Gift (0 down payment and other plans), Friend Call Gift (old customers referral up to 800 Yuan JD Card), Upgrade Gift (whole series lifetime OTA free upgrade), Traffic Gift (base traffic lifetime free, entertainment traffic 2 years unlimited).

In addition, coinciding with World Cup opening, BJ30 Traveler Highlight Edition also temporarily started "Passionate World Cup, Highlight Win Grand Prize" event: Buying car at any authorized store nationwide will get betting qualification, accurately hit World Cup champion and final match score, enjoy 50,000 Yuan car buying subsidy again.

On May 28, the all-new Geely Xingyuan was officially launched, with a full upgrade of the range across all models: 310km upgraded to 410km, and 410km upgraded to 480km. The new vehicle launches four versions: 410km Yearning Edition, 410km Surfing Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a limited-time special price of 61,800 Yuan to 91,800 Yuan. To cater to different user needs, the 310km range option remains available as an upgrade choice on the 410km version, with a price reduction of 7,000 Yuan after selection. From now on, users can place an order via the Geely Galaxy APP or WeChat Mini Program, enjoying ten car-buying gift benefits and limited-time super trade-in subsidies, among other generous privileges. Additionally, any user who places a major deposit and secures the order by June 30, 2026, is entitled to a super trade-in subsidy benefit of 3,000 Yuan.

With expert moves again, the all-new Geely Xingyuan officially launched this time, advancing the classic with five major upgrades for a comprehensive refresh. It delivers over 100 product enhancements to users, achieving over 25 class-exclusive features, providing class-exceeding experiences with generational-leading technology. As the 2025 China Auto Market Sales Champion across all categories, Geely Xingyuan delivered over 700,000 units in 573 days. It ranked in the top 3 for global new energy sales in the first quarter of this year and is the only Chinese brand model to enter the top 3 in global new energy car sales, continuously leveraging its champion momentum. At the launch event, Joey Yung, spokesperson for the all-new Geely Xingyuan, was present on-site to share her authentic story with the Geely Xingyuan, using her gentle yet firm strength to champion the new car and witness this renewal moment with over 700,000 users alongside.

Meanwhile, the new car collaborated with Xiaohongshu to create the nation's first mobile 'Immersive Journey' car launch event, inviting everyone to experience and enjoy the good life. Moreover, Geely Xingyuan partnered with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Myfoodie to innovatively create five major life scenarios: 'Harbor Home', 'Alley Home', 'Rainforest Home', 'Silk Road Home', and 'Nomadic Home'. Focusing on core daily travel scenarios and addressing real user driving needs, it redefines the value benchmark for pure electric small cars with champion strength.

Champion Strength One: Ultimate Driving Control Advancement — First Global Native Architecture + China-German Joint Calibration

Geely Xingyuan brings a calm, free, light, and agile driving feeling for every trip. This champion strength originates from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in class to adopt native architecture, the first to be standard with rear-drive independent suspension, and the first to undergo global calibration pure electric small car, allowing users to feel for the first time that pure electric small cars can have ultimate driving control!

Excellent driving control must withstand rigorous testing. Currently, Geely Xingyuan has reached over 30 countries worldwide. The R&D team has mobilized global resources to conduct comprehensive verification across various extreme road conditions globally. This makes the all-new Geely Xingyuan fully upgraded in the three core experiences of 'Driving, Steering, and Braking', leading small car handling into the 2.0 era once again. The G-TCS 2.0 All-Weather Anti-Slip System retains the fun of rear-drive flexibility while ensuring no slipping, tail swing, or rolling on flat roads, slopes, and curves, allowing beginners to drive with ease. The new brushless steering system responds twice as fast, supporting three steering modes and self-learning at the steering center. The G-CST 2.0 Full-Scenario Comfort Braking System mimics the feel of an experienced driver, preventing the car from nodding during braking and ensuring no motion sickness while driving. Additionally, Geely Xingyuan is the only model in its class to successfully challenge the Hook Test at 130km/h and the first in class to pass the Moose Test at 80.7km/h. Its handling performance is comparable to sports coupes in the 200,000 Yuan range.

Champion Strength Two: Efficient Powertrain Advancement — All Models Standard with CATL + 480km Range + 19 Minutes Fast Charging

310km upgraded to 410km, and 410km upgraded to 480km, the all-new Geely Xingyuan achieves a full range of upgrades. The range is substantial, not just for show; it charges fast for long-term use and saves on electricity costs, easily handling both daily commutes and occasional long trips. It is the only model in its class with all versions standardizing CATL battery cells, liquid cooling temperature control, and an 11-in-1 highly integrated electric drive. The powertrain strength has been the class standard since launch. The new car is equipped with exclusive CATL next-generation battery cells, with an energy density of 190Wh/kg, offering a maximum CLTC range of 480km, sufficient for daily commutes and weekend trips. In cooperation with the class-exclusive active front grille and low-drag wheels, the drag coefficient is reduced by 15 counts, further increasing the actual range by 10km.

With a solid range, energy replenishment efficiency is also continuously upgraded. Regarding charging, 30% to 80% fast charging takes only 19 minutes; you can depart with a full charge in the time it takes to drink a cup of coffee. The liquid cooling system and the new BMS ensure fast charging regardless of cold or hot weather, without compromising battery life. Meanwhile, the class-exclusive Star-Rui AI Cloud Power 2.0 achieves full-link energy management, covering smart charge/discharge, valley electricity price identification, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, ensuring every charge is efficient and every journey is stress-free.

Champion Strength Three: AI Smart Cockpit Advancement — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

The all-new Geely Xingyuan brings warmth and intelligence into the cockpit, making the vehicle more user-friendly, intuitive, and comprehensive. It features the Galaxy Flyme Auto 2 Smart Cockpit System, powered by a 7nm automotive-grade Dragon Eagle 1 chip and 16GB+128GB memory. It features fast response, smooth operation, and is easy to use. Users can freely switch maps or favorite wallpaper desktops. Cute pet wallpapers support interactive features, adding fun to the cockpit.

The all-new AI Eva is the user's portable smart partner. The voice assistant 'Hi EVA' supports fuzzy command understanding and context memory, capable of handling vehicle control, Q&A, entertainment, and more. With just a command like 'Hi Eva, I want to go home', the vehicle automatically invokes the latest AutoNavi V850 to select the optimal route. Meanwhile, the infotainment system adds support for CarPlay, enabling seamless connection with iOS devices, offering all local common apps plus 200+ massive cloud apps to choose from. It also features thoughtful scenarios like Invisible Mode, Car Wash Mode, and One-Tap Car Finder, as well as a personalized 'thousand faces' custom assistant that automatically opens navigation and adjusts the AC after work. Full of exclusive welcoming rituals. From navigation to entertainment, from daily life to surprises, the all-new Geely Xingyuan's smart cockpit comprehensively covers all user daily needs.

Champion Strength Four: ADAS Advancement — Qianli Haohan ADAS H3 Solution

The all-new Geely Xingyuan is equipped with the Qianli Haohan ADAS H3 Solution, the same origin as high-end models. It covers multiple driving scenarios, with every function genuinely helping users improve their driving experience. The system has safely traveled over 1.38 billion kilometers and ranks first in user growth. Relying on the G-ASD Smart Driving Foundation and the Star-Rui AI Large Model, it delivers a smart experience that 'gets better with every drive' and 'gets smarter with every drive'.

Highway NOA is not restricted by road conditions or rainy/foggy weather, supporting voice-assisted lane changes, multi-scenario avoidance, and automatic ramp entry/exit. Users only need to lightly hold the steering wheel to easily drive long distances. The Full-Scenario MPI takeover rate exceeds 200 kilometers, equivalent to only needing one takeover after 3 consecutive hours of driving. Regarding parking, it supports full-scenario adaptation. The APA Parking Assist function supports one-key parking, fingertip parking, and remote control parking, covering over 300 parking scenarios. Addressing practical pain points like difficulty parking for new drivers or tension for female drivers, HPA Memory Parking supports over 2km ultra-long memory and centimeter-level precise positioning. After learning a route once, it can automatically park the whole way, featuring smart following, autonomous spot finding, and obstacle avoidance. If detouring temporarily, no relearning is needed, effectively reducing parking operation difficulty. Additionally, the DMS Active Fatigue Detection will timely remind the driver if fatigue or distraction is detected. Sentry Mode guards parking safety 24/7, recording video and sending it to the user's phone immediately upon anomaly. From departure to arrival, from driving to parking, the all-new Geely Xingyuan makes complex driving simple and reassuring, allowing users to devote more energy to the scenery on the road and the laughter of fellow travelers.

Champion Strength Five: Full-Dimensional Safety Advancement — Powertrain Safety + Active & Passive Safety

Safety is the gene carved into Geely's bones! For Geely, whether large cars or small cars, luxury models or mainstream models, all brands under the portfolio adopt the same safety philosophy and rigorous standards. Geely has built a global full-domain safety center with an investment exceeding 2 billion Yuan and released the 'People, Car, Road, Cloud, Star' integrated full-domain safety 2.0 system, covering four core safety domains: Life Safety, Health Safety, Property Safety, and Privacy Safety. The all-new Geely Xingyuan also adheres to this high standard, following the philosophy that 'Small cars must have big safety', taking small car safety to the extreme.

In terms of passive safety, the all-new Geely Xingyuan features a 'Five Verticals, Eight Horizontals' Star Armor Cage Body, like a solid yet lightweight suit of armor, with careful reinforcement at the front, back, left, and right. The front end utilizes three force transmission paths combined with a dual 'clover' energy-dissipation structure. On the sides, the distance from the battery to the sill is 149mm, with added dual anti-collision longitudinal beams. The rear features a 750mm long suspension with a dual 'well'-shaped rear subframe forming a solid barrier. Roof compression strength is increased to 3.4 times the vehicle weight. Materials in core areas like A and B pillars and the roof beam are upgraded. Even in a rollover or heavy object impact, the cockpit remains safe. Side curtain airbag pressure technology continuously protects the head during a roll.

In terms of battery life, Geely Xingyuan's verification standards have been increased to twice the national standard. After 1,000 cycles, battery capacity remains at 90.72%. Furthermore, a Geely Xingyuan with actual mileage of 84,000 km successfully challenged seawater corrosion, mud washing, underbody scraping on rough roads, and extreme fire tests among six major serial limit tests, achieving an industry first.

To further enhance battery safety protection, the all-new Geely Xingyuan goes the extra mile in unseen areas. It adopts industry-leading BDMU high-voltage device deep integration technology, combining the BMS battery management system and BDU high-voltage distribution unit into one, significantly reducing interfaces and raising reliability to a new level, reducing the risk of battery sealing failure from the root. Notably, on May 12, Geely partnered with CCTV to complete the class's first and only continuous frontal and side collision test. The high-voltage system powered down in time, the battery pack did not smoke or catch fire, the occupant cabin structure remained intact, airbags deployed precisely, and doors on the non-collision side opened normally. Additionally, the all-new Geely Xingyuan comes equipped with direct tire pressure display, DOW Door Open Warning, and Sentry Mode. With AEB Active Braking and AES Emergency Steering as a double insurance, it successfully passed 120 km/h static vehicle braking and 130 km/h 'Disappearing Leading Vehicle' active avoidance tests, with performance far exceeding industry mainstream levels.

Trusted by 700,000 Users, From China Champion to Global Top 3, The Champion's Road Never Stops

Always imitated, never surpassed. Relying on high standard from R&D to manufacturing and generational-leading product strength, Geely Xingyuan has always won industry recognition and user love. Since its launch in October 2024, Geely Xingyuan's cumulative deliveries have exceeded 700,000 units, equivalent to selling one every minute. It is not only the fastest model in the industry to achieve this milestone but also the 2025 China Auto Market Sales Champion. Entering 2026, Geely Xingyuan continues to lead and firmly remains at the top. In this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan ranked in the global top 3 for the first time, achieving a new milestone for Chinese A0-class electric cars.

Geely Xingyuan is not only selling well domestically but is also widely acclaimed in overseas markets, currently available in over 30 countries and regions worldwide. In Brazil, sales broke 2,300 units within two months of launch; At the Thailand Auto Show, single-week orders reached 3,300 units, and it won the dual international awards of 'Brazil's Best Compact Electric Car of the Year' and 'Most Loved Electric Car at the Indonesia Auto Show'. On streets around the world, Geely Xingyuan is becoming a new, mobile business card for 'Made in China' intelligence.

The advancement of the all-new Geely Xingyuan raises the benchmark of 'High Quality, Great Value' for the Geely Galaxy brand on the pure electric small car track once again. In the future, Geely Galaxy will continue to adhere to the original aspiration of 'Building Smart Boutique Cars for Everyone', accurately grasping users' truest needs, and bringing products and services that exceed expectations in every market segment.

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.

Beijing Off-road brought a new annual model to the BJ30 Traveler series – BJ30 Traveler Highlight Edition. Beyond the original basic capabilities, the new vehicle has been upgraded in appearance, performance, and experience, to attract the attention of the target group with more distinct product features.

The BJ30 Traveler Highlight Edition launched a total of two models, fuel and hybrid, with an official guide price from 112,900 to 139,900 RMB, and a super trade-in price starting from 82,900 RMB. Along with the launch of the Highlight Edition, the BJ30 Traveler full series offers a 30,000 RMB super trade-in subsidy, with the super trade-in price starting from 69,900 RMB, shared by new purchase and trade-in users.

The BJ30 Traveler Highlight Edition continues the classic boxy shape, with a unique five-arc star ring full-width light, paired with a full set of electrified trendy modification kit, ensuring high recognition. The new vehicle is equipped with front and rear color-matched sport bumpers and exclusive star ring wheels, newly adding Lava Orange, Dome Blue, and Cold River Grey three exclusive paint colors. New orange interior and metal texture trim panels outline a certain sense of layering.

The new vehicle offers two power sets: 1.5T fuel and 1.5T hybrid. Among them, the hybrid version is equipped with the "Tri-power Four-Wheel Drive Six-Mode HEV Hybrid Architecture", the rear motor power increased from 55 kW to 70 kW, further improving power response. This car is equipped with an intelligent electric four-wheel drive system, equipped with electronic center lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, balancing city commuting and outdoor light off-road travel scenarios. The new vehicle also replaced with a dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries.

Compared to ordinary SUVs, the BJ30 Traveler Highlight Edition has a higher body and wider field of view. The vehicle adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm. After folding down the rear seats, it can form a 1.92 m ultra-long pure flat space, with a trunk maximum volume of 1496 liters. The whole car is also equipped with 38 storage spaces.

In terms of comfort configuration, the BJ30 Traveler Highlight Edition is equipped with seat ventilation/heating, steering wheel heating, wireless phone charging, 1.05 sqm panoramic sunroof, rain sensing automatic window closing, 64-color ambient lighting, and 10-speaker HiFi audio, etc., creating a comfortable driving and riding experience.

Previously, the BJ30 Traveler underwent a fuel-saving challenge in five countries: South Africa, Indonesia, UAE, Poland, and Mexico, with actual test fuel consumption per 100 km all lower than 5 liters, and a range exceeding 1000 km. At this launch event scene, the BJ30 Traveler welcomed the 150,000th unit off the line, becoming the fastest model to reach 150,000 sales in the Chinese light off-road SUV field. Beijing Off-road also partnered with CCTV Finance to livestream a teardown of the BJ30 Traveler driven 150,000 km, to showcase its durable quality.

On top of the super trade-in policy, Beijing Off-road also brought multiple benefits, including a whole vehicle lifetime warranty (limited to the first non-commercial owner), 0% down payment and other financial plans, full series lifetime OTA free upgrade, basic traffic free for life, etc. At the same time, buyers of the Highlight Edition can participate in World Cup champion and final score predictions to win up to 50,000 RMB purchase subsidies.

On June 12, the BJ30 Traveler rolled off the 150,000-unit production line and the Highlight Edition launch event was successfully held at the Beiqi Zhuzhou Super Factory. With its long-term stable market performance, the BJ30 Traveler has become the fastest model in China's light off-road SUV sector to achieve 150,000 units in sales, confirming widespread market and user recognition. This event not only reached a sales milestone for the model but also launched the all-new BJ30 Traveler Highlight Edition, and partnered with CCTV to complete the first-ever full-network teardown of a 150,000 km actual vehicle, intuitively showcasing the model's durability after long-term use and the manufacturing craftsmanship strength of Beiqi Intelligent Manufacturing.

Relying on over 60 years of off-road technology accumulation from Beiqi Off-road, the BJ30 Traveler secures its position in the 100,000 yuan class light off-road SUV market with balanced product power featuring extreme off-road capability, spaciousness, and fuel economy. Regarding powertrain, this vehicle is equipped with the industry-leading three-power, four-wheel-drive, six-mode HEV hybrid architecture, also the first HEV hybrid model in the domestic boxy SUV category. The three-power powertrain system, composed of a high thermal efficiency hybrid engine and front and rear dual motors, can adapt to different driving conditions. Paired with millisecond-response intelligent four-wheel drive, electronic central locking, four-wheel electronic limited slip, and ATS all-terrain control system, it can calmly handle urban commuting, highway cruising, sand, mud, and various other road conditions, balancing power smoothness and off-road recovery capability.

Space practicality is one of the BJ30 Traveler's core advantages. The model adopts a three-row seven-seat layout, utilizing a 2820mm wheelbase and ultra-high cabin space utilization rate to create spacious seating, where the third row can normally accommodate adults. The cabin is equipped with 38 storage spaces, offering thoughtful and practical detailed storage. The trunk maximum expansion volume is considerable. After the rear seats are folded flat, it forms nearly 1.92 meters of flat space, meeting family daily travel, outdoor camping, long-distance touring, and other diverse driving scenarios, balancing daily commuting and light off-road travel needs.

In terms of fuel economy, the BJ30 Traveler's performance has been verified by real-world tests in multiple global regions. In complex road condition tests in South Africa, Indonesia, UAE, Poland, Mexico, and other locations, the vehicle's fuel consumption per 100km remained stable within 5L, and the full-tank range performance was excellent. Unlike pure electric models, this HEV hybrid system requires no external charging; refueling allows travel, avoiding complicated charging processes, range anxiety, and other issues. Daily maintenance costs are moderate, adapting to the driving needs of the vast majority of family users.

This newly launched BJ30 Traveler Highlight Edition completes upgrades in appearance, performance, and experience dimensions based on the current model. The exterior continues the classic boxy rugged styling, equipped with exclusive through-lights, electric-inspired trendy styling kits, and custom wheels, full of sports atmosphere. The interior adds exclusive colors and metal texture trim panels, further improving cabin texture. In terms of performance, the new car upgrades a long-life dedicated battery and high-power rear axle motor, equipped with variable geometry turbocharging technology, optimizing power response speed, transmission efficiency, and power supply stability. At the same time, it completes features such as seat ventilation and heating, steering wheel heating, auto wipers with window closing, ambient lighting, and high-quality sound systems, balancing city commuting comfort and outdoor travel practicality.

The biggest highlight of this press conference was the first-ever online 150,000 km high-mileage actual vehicle teardown live broadcast. After ten years of real-world home usage mileage, this BJ30 Traveler's overall condition remained good. The engine had no obvious carbon buildup, the transmission had no leakage or wear, the battery pack had no swelling, degradation, or leakage issues, the chassis suspension had no rust or oil seepage, and the overall car condition was close to new car standards. At the same time, CCTV cameras went deep into the Beiqi Zhuzhou Super Factory, showcasing fully automated welding, high-precision stamping, environmental-friendly spraying, and other intelligent production processes. Refined manufacturing processes and a strict quality control system secured the whole vehicle's rigidity, durability, and safety from the source.

Overall, relying on its mature and reliable hybrid architecture, flexible and versatile large space, and economic fuel consumption performance, the BJ30 Traveler becomes the balanced choice for the 100,000 yuan class light off-road SUV market. The Highlight Edition's advanced upgrade further completes product details, giving the model stronger comprehensive product power in the two major scenarios of city home use and light off-road travel, providing high-adaptability travel choices for young family users.