June 12, the BAIC Zhuzhou Super Factory welcomed a major moment, and the "BJ30 Voyager 150,000 Units Exit Production and Highlight Edition Launch Event" was successfully held.
This Chinese light off-road SUV set a new industry record, becoming the model to break 150,000 sales volume the fastest in its category.
The event not only launched the all-new BJ30 Voyager Highlight Edition but also released major purchasing policies: the entire series enjoys a 30,000 yuan super trade-in subsidy, with a super trade-in price starting from 69,900 yuan. At the same time, CCTV Finance live-streamed the disassembly of a vehicle driven 150,000 kilometers, using hard-core testing to verify the true quality of domestic light off-road SUVs.
Relying on Beijing Off-Road's over 60 years of off-road technology accumulation, the BJ30 Voyager gained recognition from 150,000 global users with its three core advantages: "Ultra Off-Road, Ultra Spacious, Ultra Efficient".
As China's first box-shaped SUV equipped with HEV hybrid architecture, the vehicle features an industry-leading three-motor, four-wheel drive, six-mode hybrid system. Composed of a high thermal efficiency hybrid engine and front-rear dual motors, it delivers three-motor power. Paired with a smart four-wheel drive system with 30-millisecond response and six driving modes, plus an electronic center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can easily handle complex road conditions such as mud and sand, truly achieving both urban commuting and outdoor off-roading.
Space performance is a core demand for family users, and the BJ30 Voyager has delivered an impressive performance.
With a 2820mm ultra-long wheelbase and a three-row seven-seat layout, it offers an ultra-high space efficiency for a spacious riding experience. Passengers 1.8 meters tall can sit in the third row without feeling oppressed. The 1,496-liter large-capacity trunk supports rear seats folding flat, transforming into a 1.92-meter "moving bed". With 38 storage spaces throughout the vehicle, it detailsly meets the family travel storage needs, balancing multi-passenger seating and large item loading, maximizing practicality.
Regarding fuel consumption and usage costs, this car further breaks public stereotypes about off-road SUVs. Previously, five overseas bloggers from South Africa, Indonesia, UAE, and other countries jointly tested, and the BJ30 Voyager kept fuel consumption per 100km within 5 liters, with the range per tank easily exceeding 1,000 kilometers.
As an HEV hybrid model, it does not rely on charging piles; simply refuel to drive out, significantly saving charging time. Combined with the lifetime warranty policy for the first owner and the whole vehicle, sufficient parts, and convenient maintenance, it saves money, time, and worry from the source.
Seizing the opportunity of the 150,000 units exit production, the annual new model **BJ30 Voyager Highlight Edition** officially appeared, with a super trade-in price starting from 82,900 yuan. On the basis of the original product power, the new car achieved comprehensive upgrades in three dimensions: appearance, performance, and experience, creating a high-quality travel experience in all scenarios.
In terms of appearance, the classic box shape combined with the Five-Arc Star Ring light bar offers high recognizability; the Exclusive Electric Style Kit, Star Ring wheels, and sport bumper maximize the sporty atmosphere; the new orange interior combined with metal texture trim balances a rugged style and refined texture, covering the aesthetics of different age groups.
Performance upgrades directly hit user pain points. The Highlight Edition is equipped with a long-life AGM dedicated battery with cycle life reaching 3 times that of ordinary batteries; it adopts the same mainstream turbocharging technology, achieving a whole-vehicle charging efficiency of up to 99%; the rear motor power increased from 55kW to 70kW, providing faster power response during starting, lane changing, and emergency evasion, improving driving safety and driving fun simultaneously.
In terms of driving and riding experience, the Highlight Edition continues the open view brought by the high seating position, equipped with practical functions such as seat heating, ventilation, and steering wheel heating. Rain sensor wipers can automatically close windows. The 64-color rhythmic ambient light creates a comfortable cabin atmosphere, turning the vehicle into a moving comfortable living room. Whether for daily commuting or long-distance travel, one can enjoy a pleasant driving experience. To reward consumers, Beijing Off-Road has launched generous purchasing benefits this time.
For the entire series, all vehicles regardless of brand and age can enjoy a 30,000 yuan super trade-in subsidy, and both new and trade-in users can enjoy benefits. On this basis, **Five Levels of Exclusive Privileges** are added: First non-commercial vehicle owners receive a 6,000 yuan whole vehicle lifetime warranty; diverse financial plans such as 0 down payment are provided; old customer referrals can get up to 800 yuan JD card; entire series offers lifetime free OTA upgrades; basic data is free for life, entertainment data is unlimited for 2 years. Multiple benefits further lower the purchase and usage threshold.
Coinciding with the World Cup, the brand also launched the "Passionate World Cup, Win Big with Highlight" event. Customers who purchase at the store can participate in event predictions. Accurately hitting the World Cup champion and final score also gets an extra 50,000 yuan purchase subsidy, with full benefit strength.
The biggest highlight of this event is the CCTV Finance live streaming disassembly of **BJ30 Voyager driven 150,000 kilometers**. 150,000 kilometers is basically equivalent to a normal family's usage mileage for nearly 10 years. The disassembly results intuitively showed the vehicle's superb quality: engine carbon buildup is minimal, power state is still ample; gearbox has no oil leaks, gears have no obvious wear; battery pack has no swelling, leakage, degradation issues; chassis subframe and suspension parts have no rust or oil seepage. The overall vehicle condition is no different from a new car.
The camera also went into the BAIC Zhuzhou Super Factory to reveal the manufacturing strength behind high quality.
Fully automated robot welding, glue precision controlled at hairline level; 5,000-ton class stamping equipment integral formed body ensures body structure strength and appearance flatness; fully automated eco-friendly painting process significantly reduces harmful substances in the cabin, with stronger paint surface corrosion resistance and sun resistance ability.
Full process rigorous quality control protects vehicle quality from the production source. From the first box-shaped HEV hybrid SUV, to securing 150,000 unit market sales, to the all-new Highlight Edition launch, the BJ30 Voyager has steadily solidified its benchmark status in the domestic light off-road SUV market.
It jumped out of the homogenization dilemma of traditional SUVs, practicing the "Off-Road Equality" concept with all-around performance capable for city and wild, affordable price, and generous benefits, allowing normal families to easily own a light off-road lifestyle.
Comment:
Today, 150,000 units is both a summary of past achievements and a new starting point. Relying on a perfect product matrix, Beijing Off-Road continues to deepen the off-road niche market. The arrival of the BJ30 Voyager Highlight Edition, with comprehensively upgraded product power and ultra-high cost-performance, is destined to stir up the home-use light off-road SUV market again, bringing more quality choices for consumers.
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