August 26, 2026, Chery Fengyun brand, with the theme "Steady Happiness", officially released the new native global pure electric SUV — Fengyun T7. The new car offers three configurations: 600km Enjoy Edition, 600km Comfort Edition, 600km Smart Edition, with an official guide price of 97,900‑118,900 Yuan, and a limited-time early bird exchange price of 94,900‑115,900 Yuan. A delivery ceremony was held simultaneously at the press conference, achieving delivery upon launch, bringing a new value choice to the 100,000 Yuan-level home pure electric market.

As a native global model tested under strict global verification, Fengyun T7 is built upon Chery's 1+7+N global R&D system, investing 81 durability test vehicles, completing 1.45 million kilometers of whole vehicle durability verification, totaling 6 million kilometers of global road tests. Homologous models have launched in overseas markets such as South Africa and Thailand first, empowering domestic product definition with reverse global standards. It was developed against the 2026 version E-NCAP five-star safety standard, implementing strict global quality standards into home travel scenarios. At the press conference, musician Hank Wu appeared as the "Happiness Experience Officer", jointly launching the "Happiness Co-creation Plan" with Chery Executive Vice President Li Xueyong, exploring the core of "Steady Happiness" in family travel.

All Series Range Equality, Bid Farewell to Range Anxiety

Fengyun T7 achieves rare range equality in its class. All three versions are uniformly equipped with 65.05kWh Rhino Lithium Iron Phosphate batteries, with a CLTC range of up to 600km. Official tested range exceeds 667km, possessing an "Honest Rating" actual range performance, users do not need to add money for long-range upgrades to buy high-spec versions. In terms of recharging efficiency, vehicle 30%-80% fast charge only takes 20 minutes, a cup of coffee time can replenish about 300km range; equipped with dual-source wide-temperature range heat pump air conditioning, can work stably in -30°C to 55°C extreme environments, effectively improving winter range attenuation problems. Power is equipped with 12-in-1 Kunpeng Electric Drive System, motor maximum power 178kW, balancing power output and energy consumption performance, adapting to commuter, long-distance self-driving and other diverse travel needs.

Simplicity Global Aesthetics, Spacious Home Space

The exterior uses the Wind Rider front face design language, integrating international simple style with Eastern elegant temperament. Dual LED wind-blade headlights paired with AGS Intelligent Intake Grille, balancing shape aesthetics and aerodynamic efficiency, the whole vehicle wind resistance coefficient is as low as 0.286Cd. Body dimensions 4570×1852×1694mm, wheelbase 2700mm, providing 6 body color schemes, some paint colors adopt luxury-grade three-layer spray craftsmanship.

Interior creates Cloud Wing Wrap-around Cockpit, equipped with 8.8-inch full LCD instrument panel and 15.6-inch 2.5K floating central control screen, equipped with Lingxi Smart Cockpit 2.0 system, integrating Doubao Large Model, built-in Nap, Camping, Pet, Wake-up and other six exclusive scene modes, supports multi-platform mobile phone interconnection. Benefiting from the pure electric platform layout, interior space utilization is excellent, trunk expansion volume can reach 1550L, paired with 38 flexible storage spaces, can meet home travel, outdoor camping and other usage needs.

All-Dimensional Safety Redundancy, Guarding Peace of Mind Travel

Safety is Fengyun T7's core advantage. The body uses a 9 Horizontal 5 Vertical Cage Structure, made of 80% high-strength steel proportion, paired with double-frame subframe and Battery Pack Bumper Beam, constructing a solid body protection. The new car uniformly standardizes 9 airbags, including 48L dual-chamber far-end airbag, 1778mm extra-long one-piece side curtain airbag, passive safety configuration in one step. Battery equipped with 6D Lock-armor Protection Structure, from structure protection, temperature control management, failure warning multi-dimension guaranteeing battery safety.

In the intelligent driving aspect, high-spec models equipped with Falcon 500 Intelligent Driving System, equipped with Cockpit-Integrated 8775 Chip, equipped with 3 mmWave radars, 7 HD cameras, 12 ultrasonic radars, totaling 22 perception sensors, can achieve highway section assisted driving, effectively reducing long-distance driving fatigue.

Limited-Time Launch Rights, Delivery upon Launch

Fengyun T7 launch simultaneously opens limited-time user rights (event ends by September 30), including personal car color limited-time free, 2 years 60,000 0 interest finance plan, 3,000 Yuan exchange subsidy, whole vehicle and Three-Electric Lifetime Warranty and other multiple benefits. Previously in the pre-sale stage, Fengyun T7 opened reservation for 9 days orders broke through 16,787 units, market heat was high. This press conference scene simultaneous delivery new cars, breaking new car launch and user pick-up time barriers, allowing consumers to experience the travel happiness brought by global quality home pure electric SUV as soon as possible.

Industry analysis believes, in the 100,000 Yuan-level pure electric SUV generally exists entry-level range shrinkage, safety configuration reduced status quo, Fengyun T7 with all-series 600km range, unified battery specifications, full-configuration safety standard product strategy, redefines home pure electric value baseline, is expected to become a powerful competitor in the 100,000 Yuan-level pure electric market.

August 26, Chery Fengyun T7, positioned as a global quality pure electric SUV, was officially launched, the new car launches with three configurations, official guide price 97,900-118,900 Yuan, early exchange price 94,900-115,900 Yuan, achieving delivery upon launch via Car Home Account. The press conference themed "Steady Happiness", musician William Wu attended as Happiness Experience Officer, discussing family travel with Chery executives, simultaneously launched the "Happiness Co-creation Plan".

As a native global car, Fengyun T7 adheres to the "Slow Work Builds Good Cars" concept, three years of R&D, benchmarking 2026 version E-NCAP five-star safety standards, completed road tests in 21 countries globally, over 6 million kilometers road tests, experienced high heat, extreme cold, complex road conditions multiple severe validations, homologous models have launched in South Africa, Thailand and other overseas markets.

On product front, Fengyun T7 highlights Super Efficiency, Global Aesthetics, Safer, Smart Intelligence four core values, proposed "Six Major Redundancy" design concept. Standard across all trims 65.05kWh Rhino Battery, CLTC range 600km, achieving range equity, no range reduction for entry-level version; equipped with dual-source wide temperature range heat pump AC, accommodating different regions and seasons energy consumption performance. Body high strength steel proportion 80%, equipped with 9 airbags, Rhino Battery has 31-layer protection structure, providing solid safety guarantee to family users; simultaneously equipped with 8775 Cockpit-Driving Integrated Chip, supports highway pilot, 300+ scenario automatic parking.

Regarding purchase benefits, until September 30, users who place an order can enjoy 8-value gift package, including limited-time free personalized car colors, interest-free finance, exchange subsidy, dual guarantee for power battery and smart driving, lifetime whole vehicle warranty, etc. Fengyun T7 with global quality and solid pricing, set a new value benchmark for 100,000-class family pure electric SUV market, guarding steady happiness of ordinary family travel.

August 26, Chery Fengyun "Steady Happiness" New Product Launch Event Grandly Opened, Native Global Quality Pure Electric SUV Fengyun T7 Officially Launched in Domestic Market. New car launches with a total of 3 trims: 600km Joy Edition, 600km Comfort Edition, 600km Smart Edition, Launch Guide Price 97,900‑118,900 Yuan, Early Trade-in Price 94,900‑115,900 Yuan, Achieving Delivery Upon Launch, Bringing a New Home Choice Built on Global Standards to the 100,000-Level Pure Electric SUV Market.

At the event venue, famous musician Ken Wu appeared as a surprise "Happiness Ambassador", engaging in in-depth dialogue with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness". Combining contemporary family travel scenarios, the two interpreted the travel happiness brought by Fengyun T7 product strength, jointly agreeing on the long-termist car making philosophy of "Good Cars Take Time", and jointly launched Fengyun T7 "Happiness Co-Creation Plan", calling on users to discover happiness moments in life, making ordinary travel full of warmth.

Fengyun T7 is a forward-engineered Native Global Vehicle, not simply modified domestic models going overseas. Chery has ranked first in exports of Chinese brand passenger cars for 23 consecutive years, with global users breaking 20 million, products sold in 130+ overseas markets. Fengyun T7 was developed according to 2026 version E-NCAP 5-star safety standards, relying on Global 1+7+N R&D system, 3-year R&D cycle, 81 durability test vehicles, 1.45 million km durability verification, completed real vehicle testing in 21 countries, covering -40°C to 55°C extreme temperature range, adapting to 95% of global road types, homologous model Lepas L6 has been launched in South Africa, Thailand, subsequently will land in Indonesia, EU, Australia & New Zealand etc. overseas markets. Relying on four core values of Super Performance, Global Appeal, Enhanced Safety, Intelligent Tech, combined with collision safety, battery safety, range equity, global energy saving, handling performance, vehicle verification "Six Major Redundancies" hardcore strength, create a safe and reliable pure electric travel experience for users.

In terms of product strength, Fengyun T7 continues to persist in range equity, standard equipping 65.05kWh Rhino battery on all series, CLTC range 600km, tested range up to 681.6km, achieving actual range exceeding rated range; 30%-80% fast charging only needs 20 minutes, a cup of coffee time can replenish considerable range. All series equipped with AGS Intelligent Grille, Dual-source Wide Temperature Range Heat Pump AC + High Voltage PTC, 178kW High-power Motor. Strong body high-strength steel proportion 80%, equipped with same-level unique 9 Airbags, battery has 6D Armor 31-layer protection structure, side anti-compression is 2 times the national standard. Intelligence aspect, equipped with same-level premiere 4nm 8775 Cockpit-Driving Integrated Chip, Lingxi Smart Cockpit 2.0 connects Doubao Large Model, has 300+ All-scenario Automatic Parking, Highway Pilot Assist and other functions, balancing comfort, safety and intelligence of family travel.

To repay consumers, from now until September 30, ordering Fengyun T7 can enjoy 8 Major Purchase Benefits, Sincerity Full:

1. Car Color Benefit: Value 6,000 Yuan Blazing Orange, Mountain Smoke Purple personal car colors time-limited free;
2. Financial Benefit: Select 2 years 60,000 Yuan 0% interest or 5 years 100,000 Yuan 3 years interest-free financial plan;
3. Trade-in Benefit: Regardless of brand, can enjoy 3,000 Yuan/unit trade-in subsidy;
4. Guarantee Benefit: Double bottom guarantee protection, power battery thermal runaway damage due to own reasons, compensate same model or new car not lower than original car configuration; within 1 year of car purchase, parking, intelligent pilot scenario accident caused by intelligent driving assist system reasons, highest compensation 5 million Yuan;
5. Lifetime Benefit: Enjoy Whole Vehicle (including 3-Electric) Lifetime Warranty (wear-and-tear parts, special parts except); Only 666 Yuan to buy value 3,999 Yuan Lifetime Basic Maintenance Package, 1 time Basic Maintenance per year;
6. Traffic Benefit: First owner enjoys basic traffic lifetime free, entertainment traffic 3 years 5G free.

Additionally, Pre-sale period 1,000 Yuan deposit offsets 2,000 Yuan purchase price expansion benefit, extension deadline until August 31 24:00, giving users sufficient ordering window.

Current 100,000-level pure electric SUV market, many models exist entry-level range shrinkage, safety config reduction, high-end intelligence needs extra payment etc. pain points. Fengyun T7 with global R&D, global standards, global verification hardcore strength, put high-end configuration down to 100,000-level zone, achieve "Global Car, 100,000-Level Price, 200,000-Level Value". From city commuting, family camping to long-distance self-driving, Fengyun T7 puts "Steady Happiness" into every vehicle usage scenario, delivery upon launch, let global quality walk into thousands of ordinary families, guarding every segment of happy travel journey.

On August 26, Chery all-electric SUV Fengyun T7 launched, the new car offers 3 models, with an early trade-in price ranging from 94,900 to 115,900 yuan, and 9 tiers of purchase benefits launched simultaneously. As an all-electric SUV developed for the global market, Fengyun T7 relies on Chery's "1+7+N" global R&D system, incorporating regulatory standards and usage requirements from over 210 countries and regions into product definition, completing the full-process integrated layout from R&D, verification to quality building.

Fengyun T7 vehicle cumulative test mileage exceeds 6 million kilometers, durability special verification reaches 1.45 million kilometers, footprints cover over 100 extreme road condition environments globally, from Brazil's high-deceleration bumps, Mexico's cobblestone roads, to Germany highway's high-curvature turns and South Africa's unpaved muddy roads, achieving high-intensity coverage of over 95% of global road types. Its sibling model Lepas L6 has already launched in South Africa, Thailand and debuted at Milan Design Week.

Fengyun T7 body dimensions are 4570/1852/1694mm, wheelbase 2700mm, exterior adopts Eastern Wind-Riding Aesthetic design language, achieving balance between SUV mass and fluid posture through elements such as Wind-Riding front face, Wind-Blade headlights, Wind-Shaped satin body, and Horizon Dawn tailgate, with a drag coefficient of 0.286Cd. Interior space utilization rate reaches 84%, rear legroom 911mm, combined with pure flat floor design, rear seating experience is relatively spacious; trunk conventional volume 450L, expandable to 1550L with second-row seats folded down. Body offers 6 colors: Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Silver, Bamboo Grey, and Ink Stone Black.

New car cockpit adopts Cloud Wing Wrap design, equipped with a 15.6-inch 2.5K HD anti-glare screen, powered by a class-leading 4nm process 8775 cockpit-integrated chip with NPU computing power reaching 72 TOPS and system response latency as low as 80ms. The infotainment system supports CarPlay, HiCar, and CarLink wireless connectivity. Lingxi Smart Cockpit 2.0 integrates the Doubao Large Model and multiple human-like voice companion modes, offering six one-click scene modes such as Rest, Awake, Sentry, and Baby. Nine-layer cloud-feel comfortable seats and 32 storage spaces meet diverse needs including daily commuting, suburban camping, and long-distance road trips.

The Falcon 500 driver assistance system equipped on Fengyun T7 integrates 22 high-precision sensors, including 3 mmWave radars, 7 cameras, and 12 ultrasonic radars, supporting over 300 full-scenario automatic parking types, 100-meter track reverse driving, and highway pilot assist functions.

The new car comes standard across all trims with a 65.05kWh Rhinoceros battery, CLTC range 600km, media actual test range reaches 681.6km, achieving "reverse mislabeling"; the battery supports fast charging from 30% to 80% SOC in 20 minutes. The new car also comes standard with a dual-source wide-temperature range heat pump air conditioning system, high-voltage PTC system, and AGS intelligent air intake grille, with range increasing by 30% in -10℃ environments. Its chassis is tuned by an international expert team, equipped with 70mm large bushings and One-Box wire-controlled braking system. The 50.8:49.2 golden axle load ratio balances driving stability and handling quality.

Fengyun T7 adopts a rock-solid body with 80% high-strength steel and 18.84% hot-formed steel. The unique Shotgun structure in its class effectively disperses collision energy, equipped with the most 9 airbags in its class. The battery features super strong 6D protection and a 31-layer "chainmail" structure. IP68 waterproofing reaches 96 times the national standard, side anti-compression is 2 times the national standard, passing 1008 hours of salt spray corrosion and 1.5 times the national standard duration fire tests.

The new car enters the market with a trade-in price starting from 94,900 yuan, offering 600km range, 8775 cockpit-driving integrated chip, and E-NCAP level safety standards simultaneously among class peers. Chery converts durability data accumulated through the global verification system into product selling points, creating a differentiated technical narrative in the 100,000 yuan class market. For family users with a budget around 100,000 yuan, primarily for city commuting, this car indeed provides a well-balanced option.

Nowadays, racing for speed has become the norm in the new energy vehicle sector, with new models launched quickly and specs stacked crazily, yet many owners complain about buying "rushed cars". Chery Fengyun T7 launched the slogan "Slow work builds good cars", also undertook a reverse overseas trial, and the most striking part is the price, priority exchange price starting at 94,900! Some say, with this product strength and cost-performance ratio, it has already set the tone for the 100k-level pure electric segment.

Unlike most models sold domestically first with simple modifications for overseas, Fengyun T7's platform-mate models were first deployed to overseas markets like Thailand and South Africa, undergoing strict tests of high temperatures, heavy rains, and complex road conditions, before returning to the domestic market. Built to E-NCAP five-star standards, the 80% high-strength steel body paired with 9 airbags brings global standards to family cars.

The point that most appeals to ordinary families is that it achieves range parity across all trims. All three configurations come with CLTC 600km range, avoiding the range shrinkage seen in entry-level versions. The 65.05kWh Rhinoceros battery supports a 30%-80% fast charge in 20 minutes. Official tested range exceeds 667km, significantly relieving home users' range anxiety. The chassis uses a front MacPherson and rear multi-link independent suspension, tuned by an overseas chassis team, ensuring comfort for daily commuting and weekend outings.

In the same-class market, it directly faces popular contenders like BYD Yuan Plus and Leapmotor B10. Compared to competitors, Fengyun T7's advantage lies in consistent range across the lineup and global strict verification endorsement. However, advanced intelligent driving is only provided on the top trim, while mid-to-low trims have restrained intelligence features, which is a point of controversy for many netizens. Other brands provide basic intelligent driving even at the entry level, while Fengyun T7 prioritizes costs on range, body safety, and battery durability, addressing core family user needs.

Many will ask, is "Slow work builds good cars" a solid product foundation or a packaged selling point? In my opinion, speed itself cannot directly define a car's quality. For 100k-level family cars, ordinary users care more about battery degradation and overall vehicle reliability after 3-5 years. Fengyun T7 treats the overseas market as a testing ground, using massive road tests to polish the product. This approach is commendable, but whether it is truly good ultimately requires long-term verification by a large number of domestic owners.

In the current price war that has become extremely intense, having seen too many new cars with stacked specs, a product like Fengyun T7 that prioritizes solidifying basic quality offers family users a different choice. Whether it is a gimmick or strength, it ultimately must be tested by time and the market.

Priority Trade-in Price Starts at 94,900 Yuan, Global Quality Pure Electric SUV Fengyun T7 Officially Launched!

Beside Yanqi Lake, Fengyun begins anew. On August 26, the global quality pure electric SUV Fengyun T7 was officially launched with the theme of "Steady Happiness". The new car comes in 3 versions, with priority trade-in prices ranging from 94,900 Yuan to 115,900 Yuan, and 9 purchase benefits are released simultaneously. With global quality as the foundation, Fengyun T7 relies on four product values of "Super Performance, Global Beauty, Safer, Smart Wisdom" to bring high-quality pure electric travel choices to users. At the press conference, well-known musician Wu Kechun made a surprise appearance, serving as Fengyun T7 "Happiness Experience Officer", interpreting "Steady Happiness" starting from real-life scenarios, further interpreting the high-value pure electric travel experience of Fengyun T7 facing family users.

Global Standards, Global Verification, Fengyun T7 Polishes Global Quality with "Slow Craft"

Behind the global quality is Chery's long-term accumulated global R&D system and verification capability. As the car brand ranking first in exports of Chinese brand passenger cars for 23 consecutive years, Chery's global users have exceeded 20 million, with products sold in over 130 countries and regions. As a native global car of the Intelligent Electric Era, Fengyun T7 relies on the global "1+7+N" R&D system, incorporating regulations and usage requirements from 210 countries and regions into product definition in advance, completing the entire process layout from R&D, verification to quality creation.

At the same time, Fengyun T7's whole vehicle cumulative test mileage exceeds 6 million kilometers, durability special verification reaches 1.45 million kilometers, with footprints covering more than 100 global extreme road environments and super wide temperature range from -40°C to 55°C, from Brazil's high speed bump, Mexico's cobblestone roads, to Germany highway's large curvature curves and South Africa's unpaved mud roads, achieving high-intensity coverage of over 95% of global road types.

First undergoing global tests, then returning to domestic care for every family. It is this severe test of "traveling diverse road conditions globally, spanning extreme working conditions of major continents" that builds the quality guarantee beyond peers for Fengyun T7. Now, its homologous model Lepas L6 has been officially launched in South Africa and Thailand and joined the Milan Design Week, with excellent market performance and design praise, confirming its widespread recognition in the global market.

Wu Kechun Becomes "Happiness Experience Officer", Four Values Unlock "Steady Happiness"

At the press conference, well-known musician Wu Kechun appeared as Fengyun T7 "Happiness Experience Officer", sharing the feelings of going from the stage to different cities and realizing the ordinary stable life, making this yearning for stability highly synchronized with the product core of Fengyun T7. Aiming at the diversified travel needs of contemporary families, and interpreting the four core values of Fengyun T7 "Super Performance, Global Beauty, Safer, Smart Wisdom" with users on site, letting "Steady Happiness" blend into every real driving life.

Super Performance: Long Range, Low Energy Consumption, Spacious Comfort, Making Commuting and Long Journeys More Relaxed

Fengyun T7 balances city commuting and long-distance travel with long range, low energy consumption, and spacious comfort, making every departure more relaxed. All versions are equipped with 65.05kWh super Rhinoceros battery as standard, CLTC range reaches 600km, media tested range up to 681.6 kilometers, achieving "reverse false marking" with tested range exceeding 667km, giving more confidence for long-distance travel. At the same time, the battery has over 2500 cycles lifespan, service life up to 15 years, and supports fast charging 30% to 80% SOC in 20 minutes. Aiming at the pain point of low-temperature range, dual source wide temperature range "Heat Pump AC + High Voltage PTC" system and AGS intelligent intake grille are standard across all versions, combined with 14 low drag designs, improving range by 30% in -10°C environment. The equipped 12-in-1 Kunpeng Super Electric Drive, with peak power 178kW, maximum torque 275N·m, and comprehensive efficiency up to 90.8%, achieves powerful power and lower loss range efficiency.

It can travel far, and also let family sit comfortably and load easily. Fengyun T7 whole vehicle size is 4570x1852x1694mm, wheelbase 2700mm, cabin space "efficiency rate" up to 84%, combined with rear 911mm leg space and pure flat floor design, bringing more comfortable seating experience for the whole family. Rear seats support 4/6 ratio folding, can form pure flat bed mode, combined with 9-layer cloud feel comfortable seats, further improving seating comfort for long-distance travel. While meeting comfortable seating needs, also consider storage needs, 450L regular trunk and 99L underfloor storage space, can easily store daily items and travel equipment. After folding down second row seats, trunk volume can expand to 1550L, combined with 32 storage spaces fully meeting daily commuting, suburban camping and long-distance self-driving and other diversified travel needs.

Global Beauty: Eastern Wind-Driving Aesthetics, Merging Global Aesthetics and Exquisite Cabin

Built by global top designers, merging Eastern elegance and global aesthetics. Fengyun T7 adopts Eastern Wind-Driving Aesthetics design, through wind-driving front face, wind blade headlights, wind-shaped silk body and skyline glow tailgate and other design elements, balancing SUV volume sense and smooth body posture, achieving same-level leading 0.286Cd ultra-low wind drag. Body provides Fiery Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Grey, Ink Stone Black 6 Eastern elegance car colors, among which Fiery Orange exclusive Tri-coat color technology, adopts luxury car paint craft and 2K 8-layer exterior paint, presenting more rich color levels in different light environments. Cabin adopts Cloud Wing Embrace Cabin design, equipped with pebble floating speaker, diamond stitching craft and water ripple details, providing "Warm Black Brown" and "Deep Night Obsidian" two interior color schemes, combining aesthetic quality and household practicality.

Safer: From Body to Battery, Guarding the Bottom Line of Family Travel with Multi-level Protection

Reinforced steel bone multi-protection, guarding every travel. Fengyun T7 adopts 80% high strength steel ratio, 18.84% hot-formed steel ratio Rock Body, structure same-level first launch dual frame subframe + Pack crash beam, further strengthening cabin and power battery protection. Same-level unique Shotgun structure can effectively disperse collision energy, whole vehicle equipped with same-level most 9 airbags, together building passive safety defense line.

From battery to handling, Fengyun T7 guards travel safety with high standards. Battery has super strong 6D protection and 31-layer "Padlock Armor" structure, constructing multi-protection for extrusion, puncture, impact and other scenarios, IP68 waterproof ability reaches 96 times national standard, side extrusion ability reaches 200kN, twice national standard, and passes 1008 hours salt spray corrosion test and 1.5 times national standard fire duration test, building battery safety defense line with multiple severe verifications. Chassis is tuned by international expert teams, equipped with 70mm large bushing, One-Box line control braking system, combined with same-level unique 50.8:49.2 golden axle load ratio, balancing driving stability, handling quality and braking safety.

Smart Wisdom: Debut 4nm Cabin-Driver Integrated Chip, Making Cabin and Driving Assistance More Efficient

Smart cabin and driving assistance, making interaction more understanding of users, making travel more relaxed. Fengyun T7 equips same-level debut 4nm process 8775 cabin-driver integrated chip, NPU computing power reaches 72TOPS, system response delay reduced to 80ms, boot speed faster, screen operation smoother, smart interaction response faster. Equipped with 15.6-inch 2.5K high-definition anti-glare large screen, having 1000nit high brightness, and supports CarPlay, HiCar, CarLink wireless connection, meeting different brand mobile phone interconnection needs. Lingxi Smart Cabin 2.0 and Doubao Large Model support Xiao Qi chat and multiple real voice companion modes, and provide Nap, Awakening, Sentry, Baby and other 6 one-key scene modes, making smart functions closer to daily family car usage scenarios.

Fengyun T7 equips Falcon 500 Driving Assistance System, integrated 22 high-precision sensors, including 3 mmWave radars, 7 cameras, 12 ultrasonic radars, supports 300+ full scene auto parking, 100m tracking reverse and highway pilot assist functions, further improving travel efficiency and convenient experience under city commuting, highway travel and complex parking scenarios.

Global Standards, Establishing New Benchmark for 100,000 Yuan Level Pure Electric SUV

As a native global car of the Intelligent Electric Era, Fengyun T7 relies on Chery's deep global R&D system, manufacturing strength and global accumulation, incorporating global high standards throughout the entire process of product R&D, verification and quality creation. And with 4 full series standard, 3 same-level unique product advantages, fully displaying high-value strength under global car standards, establishing a new benchmark for 100,000 Yuan Level Pure Electric SUV. Facing broad family users, Fengyun T7 will continue to use global quality and super strong product power, responding to users' beautiful expectations for pure electric travel, making higher value, higher quality travel life within reach.

Lead: When the new energy industry competes for "Speed is Invincible", many products choose to launch overseas after a domestic facelift. On August 26, with the theme of "Steady Happiness", Global Quality Pure Electric SUV Fengyun T7 officially launched. The new car does not take the simple shortcut of a facelift for overseas launch. As a forward-developed native global car, it returns to the domestic market after undergoing real-vehicle verification in multiple global regions. The new car comes in 3 versions, with a launch guide price of 97,900 Yuan - 118,900 Yuan, and a priority trade-in price of 94,900 Yuan - 115,900 Yuan. Delivery at Launch was achieved at the press conference.

Famous musician Ken Wu appeared on site as the "Happiness Experience Officer" to discuss travel with Chery Automobile Executive Vice President Li Xueyong, jointly launching the "Happiness Co-creation Plan". Relying on the four core values of Super Power Run, Global Aesthetics, Safer, and Smart Wisdom, combined with the six major "Six Major Redundancies" hard power of collision safety, battery safety, range equality, all-region energy saving, handling performance, and vehicle verification, Fengyun T7 brings a new choice to the 100,000 Yuan class home pure electric SUV market.

A global car cannot be fast at all. Behind this slogan is a heavy investment in the entire R&D, design, and verification system. Fengyun T7 went through a 3-year R&D cycle, polished with the global 1+7+N R&D system, pre-researched global regulations 2 years in advance, benchmarked against the 2026 Edition E-NCAP Five-Star Safety Standard, and simultaneously adapted to vehicle use needs in 210 countries and regions. The project gathered 10 Major Design Centers and over 100 designers, conducted 5000+ Global User Surveys, and incorporated different country users' driving habits into product definition in advance.

The whole vehicle invested 81 durability test vehicles, completing 1.45 Million Kilometers Durability Verification Mileage, went to seven extreme environments globally for real-vehicle trials: Northern Europe Extreme Cold, Southeast Asia 500mm Depth Wading, Middle East High Temp Sun Exposure, Indonesia High Humidity, Brazil Gravel Roads, Mexico Cobblestone Roads all real road tests, 100+ Extreme Road Conditions, covering -40°C-55°C Ultra-Wide Temperature Range, adapting to 95% of global road types. Overseas chassis engineers, overseas styling engineers, and overseas R&D engineers stood at the press conference. All performance conclusions came from real-vehicle global road tests, not laboratory simulations.

The homologous model Lepas L6 has already landed in South Africa and Thailand markets, and will subsequently land in Indonesia, EU, Australasia, UK and other markets, and appeared at Milan Design Week to receive international praise. Previously, foreigners on the street often met road test vehicles; foreigner car viewing groups at Chengdu Auto Show viewed cars and placed orders on site; Associated Press also reported on Fengyun T7 authoritatively. Launch press conference simultaneously held delivery ceremony. Foreign users in China became the first batch of owners. Multiple perspectives jointly verify Fengyun T7's global quality. Chery has been ranked first among Chinese brand passenger car exports for 23 years continuously, global users broke 20 Million. This global accumulation fully empowers Fengyun T7.

Fengyun T7 breaks the industry's common "Entry Level Cutting Range" practice, achieving range configuration equality. All models are equipped with standard 65.05kWh Rhinoceros Battery, CLTC range 600km, tested range can reach 681.6km, achieving "Reverse False Marking". 30%-80% SOC charging only takes 20 minutes, one cup of coffee can replenish 300km range; battery cycle life >2500 Times, service life can reach 15 years, whole vehicle use cycle does not need to replace battery.

All models are equipped with Dual-Source Wide Temperature Range Heat Pump AC + High Voltage PTC, range can be increased by 30% in -10°C environment, can operate stably in -30°C-55°C interval, Northern Winter and Southern Heatwave can both stably output. Equipped with 12-in-1 Kunpeng Super Power Electric Drive, peak power 178kW, balancing power output and energy consumption performance; AGS Intelligent Air Intake Grille and 14 Low Drag Design features further reduce wind resistance, optimize energy consumption level.

Vehicle body size 4570×1852×1694mm, wheelbase 2700mm, cabin interior utilization rate 84%, rear floor pure flat. Trunk volume standard 450L, maximum extended to 1550L, rear seats folded unlocks same class maximum 1955mm×1310mm pure flat large bed mode. 9-Layer Cloud Comfort Seats equipped with 3-Level Heating, 3D-mesh Suction Ventilation; whole vehicle 38 Locations humanized storage spaces, whether city commute, long-distance self-driving, or camping outdoors can handle calmly.

Fengyun T7 created by 10 Major Design Centers synergy, fusing Eastern elegance and international simple aesthetics. Wind-Riding Front Fascia, Wind-Blade Headlights, Wind-Shaped Satin Body, Skyline Glow Tailgate, whole vehicle wind resistance as low as 0.286Cd, appearance and aerodynamic efficiency both balanced.

Provides Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Grey, Ink Stone Black 6 Appearance Color Schemes, among them Blazing Orange adopts luxury car grade tri-coat Color Technology and 8 Layers Appearance Paint, UV Resistant, Scratch Resistant. Interior owns Warm Black-Brown, Midnight Black Obsidian two color schemes; Cloud Wing Enclosed Cockpit, matching Pebble Floating Speakers, Diamond Quilting Craftsmanship, interior parts undergo Weather Resistance Optimization, long-term use not easy to fade aging. Homologous model Lepas L6 appeared at Milan Design Week, proving this design set fits Eastern aesthetics, can also move consumers in different regions globally.

Safety is a hard threshold for passing the global market. Fengyun T7 possesses Collision Safety, Battery Safety, Range Equality, All-Region Energy Saving, Handling Performance, Vehicle Verification Six Major Redundancies, reserved sufficient design margin, calm response to real-world complex changing usage scenarios.

Fengyun T7 built Nine Horizontal Five Vertical Cage Body Structure, High-Strength Steel accounts for 80%, Hot-Formed Steel accounts for 18.84%; equipped with same class unique Shotgun Structure, same class launch Dual-Frame Subframe + Pack Crash Beam, collision time multi-path dispersion impact energy. Equipped with same class most 9 Airbags, includes Far-Side Airbags, achieving 360 Degrees Occupant Protection.

Rhinoceros Battery equipped with super strong 6D Lockmail 31-Layer Multi-Layer Protection, IP68 Waterproof Grade is 96 Times National Standard, side anti-compression ability reaches National Standard 2 Times, completed 1008 Hours Salt Spray Test, National Standard 1.5 Times Duration Fire Test, fully cope with wading, compression, corrosion various risks.

Chassis led by Maserati former Chassis Tuning Expert led international team polished, reached 50.8:49.2 Golden Axle Load Ratio; matched One-Box Brake-by-Wire, 70mm Large Size Bushings, balancing handling stability and filter shock comfort.

At the same time new car brings heavy bottom-line guarantee: Power Battery Safety Bottom-Line, due to power battery own reasons causing whole vehicle thermal runaway damage, Chery will compensate same new car or not lower than original car configuration new car; Auxiliary Driving Bottom-Line, from car purchase day within one year, in "Parking Scenario", "Intelligent Pilot Scenario" judged as "Intelligent Driving Assist System Reasons" causing accidents, causing occupants injury and third party loss compensation, maximum compensation 5 Million; plus whole vehicle lifetime warranty, 666 Yuan can purchase lifetime basic maintenance package, dissolve user full cycle usage worries.

Fengyun T7 equipped with same class launch Cockpit-Drive Integrated 8775 Chip, 4nm process, 72TOPSNPU Computing Power, system response as low as 80ms, cockpit-drive dual domain hardware redundancy, seamless synergy. 15.6 Inch 2.5K High Definition Large Screen possesses 1000nit High Brightness and 3A Protective Coating, supports Car Play, Hi Car, Car Link wireless mobile phone direct connection.

Lingxi Smart Cockpit 2.0 accesses Doubao Large Model, owns Xiao Qi, Northeast Auntie, Debate Master, Speaking Teacher, Story King, Professional Debater 6 Real Person Feeling Companion Experiences; built-in Nap Mode, Alert Mode, Sentry Mode, Baby Mode, Pet Mode, Camping Mode 6 Scene Modes, one-key switch adapt family diverse needs.

Falcon 500 Driving Assist System equipped with 3 Millimeter-Wave Radars, 7 High-Performance Cameras, 12 Ultrasonic Radars total 22 Sensors. Can realize 300+ Full-Scenario Automatic Parking, 100 Meters Traceback Reverse, Highway Pilot Assist, facing irregular parking spots, multi-story parking, complex highway on-ramps can handle calmly, reducing long-distance driving and parking pressure.

From now until September 30, ordering Fengyun T7 can enjoy 8 Gift Package Rights:

Color Gift, value 6,000 Yuan personal color (Blazing Orange, Mountain Smoke Purple) limited time free;

Finance Gift, 2 Years 60,000 Zero Interest or 5 Years 100,000 3 Years Interest-Free;

Trade-in Gift, no brand differentiation, enjoy 3,000 Yuan/unit trade-in subsidy;

Bottom-Line Gift, Power Battery Safety Bottom-Line, Auxiliary Driving Bottom-Line;

Lifetime Gift, whole vehicle lifetime warranty, 666 Yuan can purchase value 3,999 Yuan lifetime basic maintenance package;

Traffic Data Gift, enjoy basic data lifetime free, entertainment data 3 Years 5G Free (limited to first owner).

In addition pre-sale Expansion Gift (pay 1,000 Yuan deposit deducts 2,000 Yuan car purchase price) extended to August 31, 24:00 deadline.

Conclusion: Reject Rushed Car Building, Slow Craftsmanship Can Forge Good Cars. Fengyun T7 brings the results of global multi-region, multi-road severe trial tests back to domestic market, with Super Power Run, Global Aesthetics, Safer, Smart Wisdom four core values, plus Six Major Redundancies hard power strength, and Launch Delivery Service Capability, set up a new benchmark for native global cars in 100,000 Yuan pure electric SUV market. This car tempered by the world, officially open to domestic consumers for choice.

August 26, the globally quality pure electric SUV officially launched, the new car launches in three trims, trade-in price is 94,900 Yuan – 115,900 Yuan. Fengyun T7 is based on global quality, leveraging the four core values of Super Performance, Global Beauty, Safer, Smart Wisdom, bringing reliable and worry-free pure electric travel choices for global users.

Pre-sale lock-in orders reached 10,937 units in 72 hours, broke 16,787 units in 9 days, verifying the market recognition of "Global Quality + National Price". From pre-sale leading, global verification to delivery upon launch, Fengyun T7, with sincere pricing and global reputation, releases the product potential of "Global Quality Pure Electric SUV", opening "Super Beautiful Better" car life for global users, enjoying stable happiness.

Based on the Fengyun T7 launch event scene, combined with industry involution "Only Speed" car building status, outputting "Fengyun T7 Slow Work Builds Good Cars", "Global Cars Cannot Be Rushed" long-termism car building philosophy. Fengyun T7 underwent 21 countries, 1.45 million km global strict road conditions and standards testing, shedding the noise of global testing, returning to Chinese family real travel needs, guarding families' stable happiness with solid global quality.

Fengyun T7 takes Chery's global R&D system as the starting point, meeting multiple country regulations standards, at the same time experienced global various complex environment verification and million kilometer endurance road tests, finally forming Fengyun T7 global quality's super strength. Fengyun T7 underwent 2 years planning, 3 years R&D, according to 2026 version E-NCAP five-star safety standards development, functional safety ASILD high level, global data compliance; completed 5,000+ global user research, 15 typical countries deep visits.

At the same time, through launch event overseas engineers, overseas chassis engineers, overseas styling engineers standing endorsement, overseas real owner testimonials, strength verifying "Super Performance, Global Beauty, Safer, Smart Wisdom" four values, making "Super Beautiful Better" pure electric SUV cognition into people's hearts. Adding delivery upon launch fulfilling global quality, further solidifying Fengyun T7's global strength.

Fengyun T7 Super Performance, all series standard 65.05kWh Rhino Battery, CLTC range 600km, actual range 667+km exceeding claimed, 30%-80% fast charge only 20 minutes; dual-source wide temperature range heat pump + 14 low drag designs, winter range increases 30%, 12-in-1 Kunpeng electric drive comprehensive efficiency 90.8%, leading in class. Peak power 178kW, max torque 275N·m, max speed 180km/h.

Fengyun T7 relies on 10 global design centers, over 100 designers collaborating, 5,000+ user co-creation, blending Eastern elegance and global aesthetics, wind-riding front face, wind-blade headlights etc. designs have high recognition; 6 Eastern elegance paint colors, class-exclusive Fiery Orange Tri-coat three-layer luxury car grade craft; Cloud Wing wrap cockpit transparent advanced, dual interior colors adapt to different aesthetics, balancing aesthetics and home practicality, long-term use not easily looks old.

Fengyun T7 length 4570mm, width 1852mm, height 1694mm, wheelbase 2700mm; Interior space: utilization rate up to 84%; Max headroom 991mm, tall people sitting not oppressive; Rear legroom 911mm+ floor pure flat, full load not cramped. Trunk regular volume 450L, easily loads luggage needed for family travel.

Fengyun T7 adopts Rock Solid Body, high strength steel ratio 80%, class-exclusive shotgun structure, first release double frame subframe + Pack anti-collision beam; class max 9 airbags; 6D Chainmail Armor 31-layer battery protection, IP68 waterproof up to national standard 96 times, side extrusion up to national standard 2 times, all-round guard family travel.

Fengyun T7 Good Wisdom: Class first release 4nm process 8775 cockpit drive integrated chip, 72TOPS computing power, system response as low as 80ms; Lingxi Smart Cockpit 2.0 × Doubao Large Model, all-scenario fuzzy voice interaction; Falcon 500 Driving Assistance, 22 high precision sensors, supports 300+ all-scenario auto parking, highway pilot assistance, all series standard AGS smart intake grille, highway close reduce drag, low speed open ensure heat dissipation.

Fengyun T7 relying on solid product strength gains global market wide recognition, same source model Lepas has successively landed Thailand, South Africa and other overseas markets, market reputation continues to rise. New car launch site simultaneously launch delivery ceremony, truly achieving launch then delivery, a batch of long-term living abroad foreign users become Fengyun T7 first batch owners, immediately unlock happiness travel experience.

On June 12, the BJ30 Traveler 150,000th unit production milestone and Highlight Edition launch event, themed "150,000 Loves, Highlight Arrival," was grandly held at the BAIC Zhuzhou Super Factory. The event witnessed two major milestones, not only confirming the BJ30 Traveler reached 150,000 units in mass production, setting a record for the fastest 150,000 sales in the Chinese light off-road SUV segment, but also launching the all-new annual model version — the BJ30 Traveler Highlight Edition. It is comprehensively upgraded in three dimensions: appearance, performance, and experience, bringing a new benchmark product to the family light off-road travel market, with a super trade-in price starting at 82,900 yuan. Meanwhile, the entire BJ30 Traveler series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan.

As a light off-road SUV specifically designed by Beijing Off-Road for mainstream family users, the BJ30 Traveler has accurately met the diverse travel needs of the masses for worry-free commuting, family trips, and outdoor light off-roading since its launch. Relying on three core hardcore advantages: "Extreme Off-road, Extra Large, Extra Economical," it continues to lead the sub-segment. After long-term market testing, the model has not only gained the genuine recognition of 150,000 users but also achieved the remarkable feat of ranking first in domestic HEV hybrid SUV sales for 24 consecutive months. It also secured four major market titles: first in HEV hybrid box-type sales for two years, first in domestic HEV hybrid model sales for two years, and first in retention value for 100,000-150,000 yuan domestic compact SUVs for two years. It has also won multiple international awards, such as the Best Hybrid SUV in the Arab Region and the Argentina Annual Best Imported SUV, achieving a dual lead in both domestic and international markets.

This press conference was simultaneously linked with CCTV for a major live broadcast across the entire network, creating the industry's first 150,000 km real-vehicle full disassembly test, verifying the BJ30 Traveler's hardcore quality in the most direct way. The vehicle disassembled in this session had a cumulative mileage of 150,000 km, equivalent to circling the Chinese border 6 times. Even after long-term high-frequency use, the vehicle condition remains peak: engine turbo has no carbon buildup, power output is smooth; transmission has no leakage, gears have no wear; battery pack has no bulging, leakage, or degradation issues, with outstanding durability and stability; chassis subframe and suspension arms have no rust or oil leakage, and the overall neatness is nearly like a new car.

Meanwhile, CCTV cameras went deep into the BAIC Zhuzhou Super Factory to reveal the strict smart manufacturing system: hundreds of robots in the workshop performed 100% automated welding, with glue application errors not exceeding the thickness of a hair; 5,000-ton giant stamping equipment formed the body panels in one piece, matched with automatic robot eco-friendly painting processes, fully maximizing body strength, appearance precision, and paint durability. Multiple quality control checkpoints throughout the process guarantee the high-quality factory standard of every vehicle from the source.

Relying on over 60 years of professional off-road technology accumulation by Beijing Off-Road, the BJ30 Traveler has always unlocked full-scenario travel freedom with its all-around product power of "Extreme Off-road, Extra Large, Extra Economical," strongly leading the peer market. At the extreme off-road performance level, the model is equipped with the industry-leading three-motor four-wheel drive six-mode HEV hybrid architecture. The three-motor power consists of a 41% high thermal efficiency hybrid dedicated engine and front/rear dual drive motors. Matched with intelligent electric four-wheel drive with 30ms ultra-fast response, millisecond-level electric energy center lock, and 0.03s intervention four-wheel electronic limited slip system, the maximum wheel-end torque reaches 5,928 N·m, easily conquering complex road conditions like mud, sand, and cross-axles. It is also equipped with the intelligent electric ATS all-terrain control system, allowing one-key switching of four off-road modes to adapt to all-terrain scenarios. The whole vehicle adopts a 63.4% high-strength steel cage body, with body torsional stiffness reaching 24,800 N·m/degree, having undergone 4 million km of extreme durability testing, maximizing off-road safety and stability.

In terms of extra-large space, the BJ30 Traveler is the only large seven-seat box-type SUV in the 100,000 yuan class. Relying on an ultra-long wheelbase of 2820mm and an extra-high usage rate of 66%, it creates a spacious seven-seat layout, with roomy space even for an 1.8m adult in the third row. The entire vehicle is equipped with 38 thoughtful storage spaces. The 1496L extra-large trunk can easily accommodate full sets of outdoor equipment such as camping and skiing. The rear seats fold flat to become an extra-large bed measuring 1.92 meters. Paired with a 1.05㎡ panoramic sunroof, it perfectly adapts to multiple scenarios such as travel living, long-distance travel, and home stocking, truly achieving the triple freedom of moving, traveling, and living on the road.

At the level of extra-economical strength, the vehicle's advantages in fuel saving, time saving, and worry-free use have been verified by global multiple road conditions. Overseas bloggers from five countries including South Africa, Indonesia, and the UAE conducted extreme road condition tests, where the BJ30 Traveler's fuel consumption per 100km was controlled within 5L, with the lowest reaching 4.4L. Compared to peer fuel vehicles, it can save nearly 3,000 yuan in fuel costs per year. At the same time, the vehicle requires no external charging; just refuel and go, completely saying goodbye to the hassle of finding and installing charging piles, saving dozens of hours of energy replenishment time annually. The first owner enjoys a whole-vehicle lifetime warranty policy, covering 99% of parts. With abundant parts and convenient maintenance, it comprehensively reduces user vehicle ownership costs.

This newly launched BJ30 Traveler Highlight Edition is comprehensively upgraded on the basis of the original hardcore product power, unlocking three new advantages: Highlight Appearance, Highlight Performance, and Highlight Experience. In terms of appearance, it continues the classic box car body shape, paired with exclusive five-arch star ring through light groups. Three exclusive paint colors — Lava Orange, Dome Blue, and Cold River Grey — are added. It is equipped with star ring wheels, electronic inductive trendy modification kits, and sporty bumpers, exuding a full trendy aura. The interior is upgraded with an orange theme color scheme, matched with metal texture trim panels and family mountain-shaped dashboard patterns, combining refinement with off-road sentiment.

In terms of performance, the Highlight Edition is equipped with Porsche-identical VGT variable geometry turbocharging technology, combined with a 41% high thermal efficiency Miller cycle architecture, balancing power and energy consumption both ways; it is equipped with a dedicated AGM long-life battery with triple lifespan, greatly improving power supply stability; the rear axle motor power is upgraded from 55kW to 70kW, with more rapid power response, making starting, overtaking, and lane changing bolder, and the full-scenario power experience is comprehensively advanced.

As a benchmark model in the light off-road SUV market, the BJ30 Traveler, relying on mature and reliable HEV hybrid technology, all-around product configurations, and ultra-high cost-performance ratio, accurately matches the full-scenario travel needs of family users and young users. The 150,000th unit roll-off and the launch of the Highlight Edition this time are both the best recognition of product strength by the market and users, as well as an important milestone for Beijing Off-Road deepening the civil light off-road track and continuously iterating products. In the future, Beijing Off-Road will continue to base itself on user needs, with hardcore smart manufacturing strength and advanced product experience, continuously unlocking new ways of popular light off-road life, and leading the high-quality development of the domestic light off-road SUV market.

On June 12, "150,000 Units of Passion, Highlight Arrives" BJ30 Traveller 150,000 Units Production Milestone and Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory.

      As the fastest model of Chinese Light Off-road SUV to reach 150,000 units, BJ30 Traveller relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of Super Wild, Super Big, Super Saving, letting the world see China.

      "Super Wild" is the confidence to set off. Beijing Off-road created the industry-leading "Three-engine, Four-wheel Drive, Six-mode HEV Hybrid Architecture", and applied it to BJ30 Traveller first, becoming the first HEV hybrid model in the Chinese Box-shaped SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, respectively good at long-distance energy saving, real-time recharging and instant power burst; Intelligent four-wheel drive response speed reaches 30 milliseconds, 0.5 seconds to burst peak torque. Six modes can automatically select the best working method, power is always in the best state. Combined with energy center lock, four-wheel electronic limited slip and Smart Electric ATS All-terrain Control System, easily cope with mud, sand and other scenarios.

      "Super Big" is the ease of travel. BJ30 Traveller three-row seven-seat layout, features a 2,820 mm extra-long wheelbase, 66% super high utilization rate, and 1,496 liters super large trunk, rear row pure flat fold down instantly becomes a 1.92-meter large bed. B-class box-shaped super wide third-row space, allowing 1.8 m adults to sit comfortably. 38 storage spaces throughout the car, carry-on items have exclusive positions. Family travel freedom, no one settles for less.

      "Super Saving" is long-term companionship. BJ30 Traveller achieves saving money, saving time, saving worry. Recently, car bloggers from five countries: South Africa, Indonesia, UAE, Poland, Mexico, actually tested fuel consumption of domestic SUVs, BJ30 Traveller achieved not exceeding 5 L per 100 km in every country, one tank of fuel range over 1,000 kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. Meanwhile, first owners enjoy whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, making every departure worry-free.      Highlight Performance, get both power and fuel consumption. BJ30 Traveller Highlight Edition replaces with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times of ordinary battery; equipped with Porsche-style turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, on-ramp merging, intersection starting, emergency evading, can obtain timely response, giving you the confidence to stick to road rights.

      Highlight Experience, create a moving comfortable living room. Compared to ordinary SUVs, BJ30 Traveller body is higher, vision is more open, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient lights can dance to music rhythm, give you a space to enjoy soothing emotions alone.

      BJ30 Traveller Highlight Edition lets you get off-road life and city commuting, using the ease of one car, holding both sides of life, making every ordinary daily life a highlight moment.      To repay the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", Trade-in users and new purchase users can all enjoy. On top of the 30,000 Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive privileges, ordering within the time limit can enjoy: First Level, Warranty Gift: Gift whole vehicle lifetime warranty worth 6,000 (limited to first non-commercial owner);

Second Level, Finance Gift: 0 down payment and other financial products available;

Third Level, Referral Gift: Old customer referral transaction, reward up to 800 JD card;

Fourth Level, Upgrade Gift: All series lifetime OTA free upgrade;

Fifth Level, Data Gift: Basic data lifetime free, Entertainment data 2 years free and unlimited.

On June 12, the BJ30 Traveler 150,000 Units Roll-off Line and Highlight Edition Launch Press Conference themed with "150,000 Enthusiasm, Arriving with a Highlight" concluded successfully at the BAIC Zhuzhou Super Factory. Deeply cultivating the light off-road track and continuously promoting the concept of "Off-road Equity", Beijing Off-road, this time relied on milestone sales achievements and all-new model iterations, further lowering the threshold for the general public to enter light off-road life. To give back to the market and users for their love, the BJ30 Traveler series has heavily launched a 30,000 yuan trade-in welfare, with super trade-in prices starting as low as 69,900 yuan; simultaneously launched the all-new annual model — BJ30 Traveler Highlight Edition, relying on comprehensive upgrades in appearance, performance, and driving experience, unlocking high-level light off-road experience, with a super trade-in price starting from 82,900 yuan. At the press conference scene, Beijing Off-road also joined hands with CCTV Finance to launch an online live broadcast, disassembling a BJ30 Traveler driven over 150,000 kilometers in full, with intuitive and real vehicle conditions, verifying the model's hardcore reliable product quality across the network.

Relying on outstanding product strength, the BJ30 Traveler has created a new speed in the Chinese light off-road SUV market, becoming the fastest model in the industry to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference scene that the 150,000 unit sales figure is not only a breakthrough result in market speed, but also a quality monument forged by 150,000 users with real choices, carrying the high recognition of the vast number of consumers, the market industry, and even global users. This achievement is both a high-quality answer sheet presented by Chinese HEV hybrid technology to the global market, and a powerful manifestation of China's automobile intelligent manufacturing strength.

150,000 User Word-of-Mouth Endorsement, Three Hardcore Strengths Lead the Light Off-road Track

Beijing Off-road, deeply cultivating the off-road field for over 60 years, has created three core product advantages of "Super Off-road, Super Spacious, Super Fuel-saving" for the BJ30 Traveler based on deep technical accumulation. With balanced and powerful comprehensive strength, it has won the trust of 150,000 users globally and redefined the benchmark for home-use light off-road SUVs.

Super Off-road Performance, Fearless in All Scenarios. The BJ30 Traveler is equipped with the industry's first "Three-Engine Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", also being the first model in the domestic box-style SUV category to land HEV hybrid technology. This hybrid system is composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors, each performing their own duties precisely to adapt to different travel scenarios: the engine focuses on long-distance energy-saving range, the front motor is responsible for real-time energy replenishment, and the rear motor provides instantaneous peak power. Paired with a 30-millisecond instant response intelligent four-wheel drive system, it can generate peak torque in just 0.5 seconds, while relying on energy central lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can intelligently switch among six working modes, always maintaining the optimal power state, easily conquering complex outdoor road conditions such as muddy ground, sandy ground, and steep slopes, laying a solid foundation for every mountain and wilderness trip.

Super Spacious Space, Unlocking Calm Travel for the Whole Family. In terms of home usability, the BJ30 Traveler has reached a leading level in its class. The model adopts a three-row seven-seat layout, relying on a 2820mm ultra-long wheelbase and 66% ultra-high usable space rate to create a spacious and clear riding space. Even for adults 1.8 meters tall, they can ride comfortably in the Level B ultra-wide third row, saying goodbye to the cramped feeling of compact SUVs. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, it instantly becomes a 1.92-meter super large rest bed, perfectly adapting to multi-demand needs such as camping, resting, and loading. The whole vehicle is equipped with 38 refined storage spaces, allowing scattered personal items to be organized in order, making every family trip comfortable without compromise.

Super Fuel-saving Experience, Reducing Full-cycle Vehicle Cost. From three dimensions of saving money, saving time, and saving worry, the BJ30 Traveler fully optimizes the user vehicle experience. Previously, automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted on-site fuel consumption tests on this domestic SUV. Finally, the actual measured fuel consumption per 100 kilometers was all below 5 liters, and one tank of fuel can achieve a super 1,000-kilometer ultra-long range. The model does not need to rely on charging piles. The usage mode of refueling and going allows users to save dozens of hours of energy replenishment waiting time every year. At the same time, the first owner can enjoy whole vehicle lifetime warranty service, completely avoiding safety hazards such as high-voltage battery pack aging and failure. In addition, vehicle maintenance is convenient and parts supply is sufficient, greatly reducing later vehicle maintenance costs, making user travel worry-free.

Urban and wild, all-around balanced product characteristics, allow the BJ30 Traveler to both rush to the mountains and galaxy, unlocking the free fun of light off-roading, and also adapt to daily city commuting, taking into account home comfort, standing out in the light off-road SUV market with serious homogenization.

All-new Highlight Edition Launched, Appearance, Performance, Experience Fully Advanced

Seizing the highlight opportunity of 150,000 units rolling off the line, Beijing Off-road launched the iterative upgraded BJ30 Traveler Highlight Edition. On the basis of inheriting the series' "Super Off-road, Super Spacious, Super Fuel-saving" core advantages, the new car completed a comprehensive leap in three dimensions of appearance, performance, and driving experience, bringing users a more extreme vehicle experience.

Highlight Appearance, Adapting to All Age Group Aesthetics. The new car continues the classic box-style hard body styling, perfectly blending hard off-road atmosphere with exquisite and smooth car body lines. The recognizability full five-star ring through-type light group has extremely strong visual impact when lit up. At the same time, equipped with a full set of electrification fashion modification kit, exclusive star ring wheels, and same-color sport front and rear bumpers, it comes with a free and easy fashion temperament. The interior adds exclusive orange interior matched with exquisite metal texture trim, with layered texture fully upgraded, combining vitality and warm potential. Whether it is the fashion pursuit of young users or the steady aesthetics of family users, it can be perfectly adapted.

Highlight Performance, Balanced Power and Energy Saving. In response to power system special optimization upgrade, the Highlight Edition replaces high-performance long-life dedicated AGM battery, cycle service life reaches 3 times of ordinary batteries, durability is greatly improved. The whole vehicle is equipped with Porsche same-style turbocharging technology, charging efficiency reaches up to 99%, energy utilization fully maximized. At the same time, rear motor power increased from 55kW to 70kW. In scenarios such as starting acceleration, ramp merging, and emergency avoidance, power response is faster, acceleration is more rapid, empowering driving safety and driving fun simultaneously.

Highlight Experience, Creating a Mobile Comfortable Living Room. Compared with ordinary city SUVs, the BJ30 Traveler Highlight Edition has better body height, bringing a wide and clear driving view. Configuration level fully maximized, seat heating, seat ventilation, steering wheel heating and other practical functions are all available, all-season riding comfort worry-free. The vehicle is equipped with a smart sensing wiper system, which can automatically close windows according to rainfall, thoughtfully avoiding driving hazards on rainy days. 64-color ambient light can dynamically pulse with music rhythm, creating an immersive cabin atmosphere, allowing daily commuting and long-distance travel to have a comfortable and relaxing driving experience.

A new car, balancing the comfort of city commuting and the freedom of wilderness off-roading, the BJ30 Traveler Highlight Edition, with all-around strength, packs the dual scenarios of life, allowing ordinary daily life to unlock high-quality texture.

CCTV Full-process Disassembly Certification, 150,000 km Real Car Highlights Hardcore Quality

To give back to the trust and companionship of 150,000 car owners, Beijing Off-road not only launched a sincere 30,000 yuan series-wide super trade-in policy, but also overlapped with five exclusive exclusive privileges. Placing orders within the limited time can unlock multiple benefits, enjoying both new and old users. At the same time, coinciding with the World Cup event cycle, the brand temporarily launched the "Passionate World Cup, Highlight to Win Big Prize" activity. Consumers purchasing a car at any authorized store nationwide will receive event prediction qualifications. Precisely hitting the World Cup champion and final score can enjoy an additional 50,000 yuan car purchase subsidy, benefits sincerity fully maximized.

Among them, five exclusive privileges specifically include: value 6,000 yuan first non-operating owner whole vehicle lifetime warranty gift, 0 down payment optional diverse financial gift, up to 800 yuan JD Card old customer referral call friend gift, series-wide lifetime free OTA upgrade smart upgrade gift, and basic traffic lifetime free, entertainment traffic 2 years unlimited traffic gift, fully reducing user car purchase and use thresholds.

Real quality fearlessness of strict inspection. The heavy session of this press conference was the 150,000 km real car disassembly live broadcast carried out by Beijing Off-road joined with CCTV Finance. The 150,000-kilometer driving mileage is basically equivalent to the use time of ordinary families for nearly ten years, most intuitively inspecting vehicle durability quality. The live broadcast disassembly results showed that this long-term service BJ30 Traveler state was almost like a new car: engine turbo carbon accumulation extremely low, power output still abundant and stable; transmission casing no leakage issues, internal gears no wear marks, core powertrain status excellent; battery pack no bulging, leaking, aging degradation and other problems, completely dispelling user battery aging fault concerns; subframe, suspension arms and other chassis components no rust, oil seepage phenomena, overall flatness, neatness and new car difference is almost none, passive safety protection always online.

At the same time, CCTV lenses delved into the BAIC Zhuzhou Super Factory, revealing the BJ30 Traveler's hard quality from the production source. The factory welding workshop achieved full robot automation operations, over 100 precision robots coordinated construction, body sealing glue error not exceeding a single hair, greatly improving car body skeleton strength, allowing the vehicle anti-impact, anti-deformation capability more outstanding, complex road conditions driving no abnormal noise, travel safer. Stamping workshop relies on over 5,000-ton giant stamping equipment, achieving car body plate one-time pressing molding, guaranteeing car body lines smooth and neat, structure uniform and stable, laying process foundation for high-aesthetic appearance. Painting workshop adopts fully automated robot spray process, matching eco-friendly water-based paint, harmful volatile substances reduced by more than 60%, new car no odor, elderly and children riding more reassuring, at the same time paint surface sun protection, corrosion resistance performance greatly improved. Full production line sets multi-layer quality control checkpoints, each new car off the line undergoes strict testing, guarding quality bottom line from the source, allowing users car purchase worry-free, use car reassuring.

150,000 Loves, Casting Exclusive Highlight. As a professional off-road family, Beijing Off-road has always precisely covered different user needs with diverse product matrix. There is both an all-around balanced BJ30 Traveler Highlight Edition, empowering public light off-road life with affordable price and extreme product power, and BJ40 EREV Long Range Edition, accompanying users to rush to the distance with extreme safety and ultra-long range. In the future, Beijing Off-road will continue to deepen off-road technology innovation, polish high-quality car models, walk side by side with millions of car owners, unlock more mountain and lake sea travel beauty, rush to every brand new highlight journey.

The era of equality for boxy SUVs is truly here. A light off-road SUV boxy car, with various policies in place, the entry price is less than 70,000 yuan. Dare you believe it? With the launch of the BJ30 Traveler Highlight Edition, boxy SUVs have also entered the era of pricing in the 60,000 yuan range. So, what outstanding features and hardcore strengths does this new car have? Today, let's take a look at it and see exactly how hardcore it is.

On June 12, "150,000 Loves, Here Comes the Highlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held at BAIC Zhuzhou Super Factory. To further promote off-road equality, let more families enjoy light off-road life, the BJ30 Traveler series launches a 30,000 yuan trade-in policy, Super Trade-in price starts from 69,900 yuan.

For the year, the brand new model BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience all comprehensively leap up, Super Trade-in price starts from 82,900 yuan. Under CCTV lens, Beijing Off-road also live-streamed disassembly of a BJ30 Traveler driven 150,000 kilometers, the whole internet witnesses the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road stated: "BJ30 Traveler has become the model to reach 150,000 units fastest among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users, this is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument forged by 150,000 users. It is the answer China's HEV technology gives to the world, and it is also a thunderous declaration of Chinese smart manufacturing!"

150,000 Global Users Recognize, Casting BJ30 Traveler Highlight Moment

As the model reaching 150,000 units fastest in Chinese light off-road SUVs, BJ30 Traveler relies on over 60 years of professional accumulation by Beijing Off-road, with "Super Off-road, Super Large, Super Fuel Saving" hardcore strength, let the world see China.

"Super Off-road" is the confidence to start. Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese boxy SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, specializing in long-distance energy efficiency, real-time recharging, and instant power burst respectively; Intelligent 4WD response speed reaches 30 milliseconds, can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, power is always in the best state. Matching energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, easily cope with mud, sand, and other scenarios.

"Super Large" is the composure of travel. BJ30 Traveler three-row seven-seat layout, possesses 2,820 millimeter ultra-long wheelbase, 66% ultra-high space utilization rate, and 1,496 liter ultra-large trunk, rear seats purely flat folded, instantly becomes a 1.92-meter large bed. B-class boxy ultra-wide third-row space, allows 1.8-meter adults to sit still spacious. 38 storage spaces throughout the car, personal belongings have exclusive positions. Freedom for the whole family, no one settles.

"Super Fuel Saving" is long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, 5 country auto bloggers from South Africa, Indonesia, UAE, Poland, Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank of oil range over 1,000+ kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, let every departure have no worries.

BJ30 Traveler is both a boxy SUV that can take you to the mountains, and a city commuting SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler is one in a million!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of the 150,000th unit roll-off, Beijing Off-road launches a new model — BJ30 Traveler Highlight Edition, on the basis of "Super Off-road, Super Large, Super Fuel Saving", achieve comprehensive upgrade of appearance, performance, and experience.

Highlight Appearance, customized for different life stages. BJ30 Traveler Highlight Edition adopts classic boxy shape, hard aura and exquisite lines perfectly blend, exclusive Five-Arch Star Ring Through-Light Group, eye-catching and handsome; Full set of electric-style trendy modification kit, exclusive star ring wheels, front and rear matching color sport bumpers, showcasing love and free-spiritedness; New orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of different ages can find love and meet highlight moments on this car.

Highlight Performance, getting both power and fuel consumption. BJ30 Traveler Highlight Edition replaces high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, all can get timely response, give you the confidence to adhere to road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is wider, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can pulse with music rhythm, give you a space to enjoy soothing emotions alone.

BJ30 Traveler Highlight Edition lets you get both off-road life and city commuting, use a car's composure to hold both sides of life, make every ordinary daily life into a highlight moment.

First Internet Disassembly of 150,000km BJ30 Traveler, CCTV Vouches for Real Quality

To give back to the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can both enjoy.

On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive treatment, time-limited order can enjoy multiple car-buying gifts including warranty gift, financial gift, friend invite gift, upgrade gift, and data gift (specific treatment subject to official information).

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also time-limited opens "Passionate World Cup, Highlight Win Big Prize" event: buy car in any authorized store nationwide, can get betting qualification, accurately hit World Cup champion and final score, then enjoy 50,000 car purchase subsidy.

Real strength does not fear strict scrutiny. Press conference site, Beijing Off-road joins hands with CCTV Finance, live stream disassembly of BJ30 Traveler driven 150,000 km, show durability quality with real car condition. At the same time, lens deep visits BAIC Zhuzhou Super Factory, witness how Chinese smart manufacturing guards the excellent quality control of every car from the source.

150,000 kilometers equivalent to ordinary family nearly 10 years use mileage, after BJ30 Traveler disassembly: Engine turbo clean carbon deposit is very little, power output still abundant, gearbox shell intact no oil leak, internal gears also no wear pits, power system status excellent; Battery pack no bulging, liquid leak, internal deterioration attenuation situation, long-term use no worry battery aging failure.

Sub-frame, suspension arms no rust, oil seepage leak oil problem, whole chassis flatness, neatness and new car difference is very small, passive safety protection always online. This live stream proves with lens, BJ30 Traveler material solid, craft reliable, durability outstanding, can bring users lower maintenance cost, longer car replacement cycle, and every trip's peace of mind.

Beijing Off-road also joins hands with CCTV Finance deep into BAIC Zhuzhou Super Factory, reveal the logic behind BJ30 Traveler exquisite quality from manufacturing source. In welding workshop, hundreds of robots coordinate operation, 100% automation, glue application error not exceeding a hair, guarantee car body skeleton more sturdy, impact resistance, deformation resistance ability stronger, on bad roads no noise, during collision safer.

In stamping workshop, 5,000+ ton giant stamping equipment one-time press forming car body panels, guarantee car body uniform neat, lines smooth, good looking high appearance appearance comes from high precision stamping base; In painting workshop, dozens of robots automatic full paint spraying, paired with eco-friendly water-based paint, harmful pungent volatile substances reduced by over 60%, new car no odor, elderly children riding car more assured, paint surface more sun-resistant, more corrosion-resistant. At the same time, every process has quality control inspection gate, guarantee every unit roll-off BJ30 Traveler all quality standards met, let users buy with peace of mind, drive with ease.

150,000 Loves, Here Comes the Highlight. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting users with different needs find most fitting travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincerity price, let every love not be betrayed, let every departure shine.

BJ40 Extended Range Long Endurance Edition then takes "City and Off-road Extremely Safe" hardcore strength, accompany users to go to broader world. In future, Beijing Off-road will continue with owners side by side, rush to next journey mountains rivers lakes seas, jointly go to every highlight moment.

BJ30 Traveler Highlight Edition launch, not only enriches and perfects Beijing Off-road product matrix, also brings more car buying choices for users with a budget of under 100,000 yuan planning to buy a boxy SUV. BJ30 Traveler Highlight Edition relying on its "City and Off-road Extremely Safe" hardcore product strength, hopes boxy market welcomes new round reshuffle, and also hopes further boost Beijing Off-road sales.

June 12, the BAIC Zhuzhou Super Factory welcomed a major moment, and the "BJ30 Voyager 150,000 Units Exit Production and Highlight Edition Launch Event" was successfully held.

This Chinese light off-road SUV set a new industry record, becoming the model to break 150,000 sales volume the fastest in its category.

The event not only launched the all-new BJ30 Voyager Highlight Edition but also released major purchasing policies: the entire series enjoys a 30,000 yuan super trade-in subsidy, with a super trade-in price starting from 69,900 yuan. At the same time, CCTV Finance live-streamed the disassembly of a vehicle driven 150,000 kilometers, using hard-core testing to verify the true quality of domestic light off-road SUVs.

Relying on Beijing Off-Road's over 60 years of off-road technology accumulation, the BJ30 Voyager gained recognition from 150,000 global users with its three core advantages: "Ultra Off-Road, Ultra Spacious, Ultra Efficient".

As China's first box-shaped SUV equipped with HEV hybrid architecture, the vehicle features an industry-leading three-motor, four-wheel drive, six-mode hybrid system. Composed of a high thermal efficiency hybrid engine and front-rear dual motors, it delivers three-motor power. Paired with a smart four-wheel drive system with 30-millisecond response and six driving modes, plus an electronic center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can easily handle complex road conditions such as mud and sand, truly achieving both urban commuting and outdoor off-roading.

Space performance is a core demand for family users, and the BJ30 Voyager has delivered an impressive performance.

With a 2820mm ultra-long wheelbase and a three-row seven-seat layout, it offers an ultra-high space efficiency for a spacious riding experience. Passengers 1.8 meters tall can sit in the third row without feeling oppressed. The 1,496-liter large-capacity trunk supports rear seats folding flat, transforming into a 1.92-meter "moving bed". With 38 storage spaces throughout the vehicle, it detailsly meets the family travel storage needs, balancing multi-passenger seating and large item loading, maximizing practicality.

Regarding fuel consumption and usage costs, this car further breaks public stereotypes about off-road SUVs. Previously, five overseas bloggers from South Africa, Indonesia, UAE, and other countries jointly tested, and the BJ30 Voyager kept fuel consumption per 100km within 5 liters, with the range per tank easily exceeding 1,000 kilometers.

As an HEV hybrid model, it does not rely on charging piles; simply refuel to drive out, significantly saving charging time. Combined with the lifetime warranty policy for the first owner and the whole vehicle, sufficient parts, and convenient maintenance, it saves money, time, and worry from the source.

Seizing the opportunity of the 150,000 units exit production, the annual new model **BJ30 Voyager Highlight Edition** officially appeared, with a super trade-in price starting from 82,900 yuan. On the basis of the original product power, the new car achieved comprehensive upgrades in three dimensions: appearance, performance, and experience, creating a high-quality travel experience in all scenarios.

In terms of appearance, the classic box shape combined with the Five-Arc Star Ring light bar offers high recognizability; the Exclusive Electric Style Kit, Star Ring wheels, and sport bumper maximize the sporty atmosphere; the new orange interior combined with metal texture trim balances a rugged style and refined texture, covering the aesthetics of different age groups.

Performance upgrades directly hit user pain points. The Highlight Edition is equipped with a long-life AGM dedicated battery with cycle life reaching 3 times that of ordinary batteries; it adopts the same mainstream turbocharging technology, achieving a whole-vehicle charging efficiency of up to 99%; the rear motor power increased from 55kW to 70kW, providing faster power response during starting, lane changing, and emergency evasion, improving driving safety and driving fun simultaneously.

In terms of driving and riding experience, the Highlight Edition continues the open view brought by the high seating position, equipped with practical functions such as seat heating, ventilation, and steering wheel heating. Rain sensor wipers can automatically close windows. The 64-color rhythmic ambient light creates a comfortable cabin atmosphere, turning the vehicle into a moving comfortable living room. Whether for daily commuting or long-distance travel, one can enjoy a pleasant driving experience. To reward consumers, Beijing Off-Road has launched generous purchasing benefits this time.

For the entire series, all vehicles regardless of brand and age can enjoy a 30,000 yuan super trade-in subsidy, and both new and trade-in users can enjoy benefits. On this basis, **Five Levels of Exclusive Privileges** are added: First non-commercial vehicle owners receive a 6,000 yuan whole vehicle lifetime warranty; diverse financial plans such as 0 down payment are provided; old customer referrals can get up to 800 yuan JD card; entire series offers lifetime free OTA upgrades; basic data is free for life, entertainment data is unlimited for 2 years. Multiple benefits further lower the purchase and usage threshold.

Coinciding with the World Cup, the brand also launched the "Passionate World Cup, Win Big with Highlight" event. Customers who purchase at the store can participate in event predictions. Accurately hitting the World Cup champion and final score also gets an extra 50,000 yuan purchase subsidy, with full benefit strength.

The biggest highlight of this event is the CCTV Finance live streaming disassembly of **BJ30 Voyager driven 150,000 kilometers**. 150,000 kilometers is basically equivalent to a normal family's usage mileage for nearly 10 years. The disassembly results intuitively showed the vehicle's superb quality: engine carbon buildup is minimal, power state is still ample; gearbox has no oil leaks, gears have no obvious wear; battery pack has no swelling, leakage, degradation issues; chassis subframe and suspension parts have no rust or oil seepage. The overall vehicle condition is no different from a new car.

The camera also went into the BAIC Zhuzhou Super Factory to reveal the manufacturing strength behind high quality.

Fully automated robot welding, glue precision controlled at hairline level; 5,000-ton class stamping equipment integral formed body ensures body structure strength and appearance flatness; fully automated eco-friendly painting process significantly reduces harmful substances in the cabin, with stronger paint surface corrosion resistance and sun resistance ability.

Full process rigorous quality control protects vehicle quality from the production source. From the first box-shaped HEV hybrid SUV, to securing 150,000 unit market sales, to the all-new Highlight Edition launch, the BJ30 Voyager has steadily solidified its benchmark status in the domestic light off-road SUV market.

It jumped out of the homogenization dilemma of traditional SUVs, practicing the "Off-Road Equality" concept with all-around performance capable for city and wild, affordable price, and generous benefits, allowing normal families to easily own a light off-road lifestyle.

Comment:

Today, 150,000 units is both a summary of past achievements and a new starting point. Relying on a perfect product matrix, Beijing Off-Road continues to deepen the off-road niche market. The arrival of the BJ30 Voyager Highlight Edition, with comprehensively upgraded product power and ultra-high cost-performance, is destined to stir up the home-use light off-road SUV market again, bringing more quality choices for consumers.

On June 12, the '150,000 Loves, High-light Moment' BJ30 Traveller 150,000-unit Production Line-off and High-light Version Launching Event was held at the BAIC Zhuzhou Super Factory. To further advance off-road equity and allow more families to enjoy light off-road life, the entire BJ30 Traveller series launched a 30,000 Yuan trade-in policy, with super trade-in prices starting from 69,900 Yuan. The brand new annual version BJ30 Traveller High-light version was launched, positioned as a light off-road SUV, with appearance, performance, and experience all significantly upgraded, super trade-in price starting from 82,900 Yuan. Under CCTV cameras, Beijing Off-road also livestreamed the teardown of a BJ30 Traveller with 150,000 kilometers driven, allowing the entire internet to witness the vehicle's reliable quality.

As the model achieving 150,000 units fastest among Chinese light off-road SUVs, BJ30 Traveller relies on Beijing Off-road's 60+ years of professional accumulation, creating the industry-leading 'Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture', and was the first to be applied to the BJ30 Traveller, becoming the first HEV hybrid vehicle in the Chinese box-style SUV category. Three-Engine Power consists of a hybrid-specific engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, excelling in long-distance energy saving, real-time recharging, and instantaneous power delivery respectively; Intelligent Four-Wheel Drive responds at 30 milliseconds, reaching peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Combined with central energy lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

"Super Large" is the composure of travel. BJ30 Traveller 3-row 7-seat layout, boasts a 2820mm super-long wheelbase, 66% super-high space utilization rate, and 1496-liter super-large trunk, rear seats flatten completely to instantly become a 1.92-meter large bed. Class B box-style super-wide third-row space, allowing 1.8m adults to sit comfortably. 38 storage spaces throughout the vehicle, dedicated spots for personal items. Whole family travel freedom, no compromises for anyone.

"Super Saving" is long-term companionship. BJ30 Traveller achieves Save Money, Save Time, Worry Free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. BJ30 Traveller achieved under 5 liters per 100km in every country, with a single tank range exceeding 1000 kilometers. No need to find charging piles, just fuel and go, saving dozens of hours of refueling time annually. Meanwhile, the first owner enjoys a lifetime warranty for the whole vehicle, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, ensuring peace of mind for every departure.

BJ30 Traveller is both a box-style vehicle that can take you to the mountains and a city commute SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveller is one in ten thousand!

BJ30 Traveller High-light Version Launch, Welcoming Three Major High-light Moments: Appearance, Performance, Experience

On the occasion of the 150,000-unit production line-off, Beijing Off-road launched the new version — BJ30 Traveller High-light version, achieving a comprehensive upgrade in appearance, performance, and experience on the basis of "Super Wild, Super Large, Super Saving".

BJ30 Traveller High-light version adopts a classic box-style shape, with a tough aura and exquisite lines perfectly merged. The exclusive Five-Star Ring Full-width Light Group is striking and handsome; Full set of electrical induction trendy modification kit, exclusive Star Ring wheels, front and rear same-color sport bumpers, showing off passion and liberality; New orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can all find their passion and meet the high-light moment on this vehicle.

Equipped with high-performance, long-life dedicated AGM batteries, cycle life reaches 3 times that of ordinary batteries; Equipped with Porsche-same turbocharging technology, vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection starting, emergency avoidance, all receive timely response, giving you the confidence to hold the right of way.

Compared to ordinary SUVs, BJ30 Traveller has a higher body, wider field of view, and also features seat heating, ventilation, steering wheel heating, etc., intimate and comfortable. System can sense raindrops, automatically closing windows. 64-color ambient light can move with the music rhythm, giving you a space to exclusively enjoy soothing emotions. Letting you have both off-road life and city commute, using the composure of one car to hold the two sides of life, turning every ordinary daily routine into a high-light moment.

First Whole-Network Teardown of 150,000km BJ30 Traveller, CCTV Authenticates Real Quality

To return the company of 150,000 car owners and their love, Beijing Off-road launched the '30k Super Trade-in Policy', which trade-in users and new purchase users can both enjoy. On top of the 30,000 Yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive privileges, enjoy by placing an order within the time limit:

First tier, Warranty Gift: Free lifetime warranty for the whole vehicle worth 6,000 Yuan (limited to first owner non-operating vehicle owner);

Second tier, Financial Gift: 0 down payment and other financial products available;

Third tier, Friend Invite Gift: Old customer referral transaction, reward up to 800 Yuan JD.com card;

Fourth tier, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth tier, Data Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

On the occasion of the World Cup opening, BJ30 Traveller High-light version also temporarily launched the 'Passionate World Cup, High-light Win Big Prize' activity: Purchase at any authorized store nationwide, obtain betting qualification, accurately predict World Cup champion and final score, enjoy an additional 50,000 Yuan car purchase subsidy.

True strength fears no strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to livestream the teardown of a BJ30 Traveller driven for 150,000 kilometers, showcasing durability quality with real vehicle conditions. Meanwhile, cameras deeply visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Intelligence maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly 10 years of usage for an ordinary family, after BJ30 Traveller is torn down: Engine turbine clean with little carbon deposit, power output still abundant, transmission housing intact without oil leakage, internal gears without wear pits, power system state excellent; Battery pack has no swelling, liquid leakage, internal deterioration attenuation, long-term use does not need to worry about battery aging failure; Subframe, suspension arms no rust, oil seepage leakage problems, whole chassis flatness, regularity difference from new car is very small, passive safety protection always online. This livestream proved with lenses that BJ30 Traveller has solid materials, reliable craftsmanship, and outstanding durability, capable of bringing users lower maintenance costs, longer car replacement cycles, and peace of mind for every trip.

On June 12, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000 Units Off the Line and Highlight Edition Launch Ceremony was held at the BAIC Zhuzhou Super Factory. To further promote off-road equality and let more families enjoy light off-road life, the BJ30 Traveler series introduces a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan. The brand-new annual model BJ30 Traveler Highlight Edition is launched, positioned as a light off-road SUV, with looks, performance, and experience fully upgraded, with a super trade-in price starting from 82,900 Yuan.

Under CCTV lenses, Beijing Off-road also live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers, allowing the entire network to witness the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "The BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 BJ30 Travelers carry the trust of the market, the industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and a quality monument built by 150,000 users. It is the answer given by Chinese HEV technology to the world, and more so, a resolute declaration of Chinese intelligent manufacturing!"

150,000 Global Users Recognition, Building the BJ30 Traveler Highlight Moment

The BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation, with hardcore strength of super off-road, super spacious, and super fuel-efficient, letting the world see China.

"Super Off-road" is the confidence to depart.

Beijing Off-road has built an industry-leading "Three Motor, Four-Wheel Drive, Six Mode HEV Hybrid Architecture" and applied it to the BJ30 Traveler first, becoming the first HEV hybrid vehicle in the Chinese Boxy SUV category. The three-motor power consists of a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous burst; intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque bursting in 0.5 seconds. The six modes can automatically select the optimal working mode, with power always in the best state.配合 energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super Spacious" is the ease of travel.

The BJ30 Traveler has a three-row seven-seat layout, with a 2,820 mm ultra-long wheelbase, 66% ultra-high usable area ratio, and a 1,496-liter super large trunk, where the rear row flat folds down into a 1.92-meter big bed in seconds. B-segment Boxy SUV ultra-wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage locations in the whole car, every personal item has a dedicated spot. Family travel freedom, no one settles for less.

"Super Fuel-Efficient" is long-term companionship.

The BJ30 Traveler achieves saving money, saving time, and peace of mind. Recently, five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption of no more than 5 liters per 100 kilometers in every country, with one tank of fuel range exceeding over 1,000 kilometers. No need to find charging piles, just refuel and go, saving dozens of hours of recharging time annually. Meanwhile, the first owner enjoys lifetime whole-vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, ensuring no worries for every departure.

The BJ30 Traveler is not only a boxy car that can take you to the mountains and fields, but also a city commuter SUV allowing you to enjoy life comfortably.千篇一律 light off-road SUVs, the BJ30 Traveler is one in ten thousand!

BJ30 Traveler Highlight Edition Launch, Welcoming Three Major Highlight Moments in Looks, Performance, and Experience

On the occasion of 150,000 units off the line, Beijing Off-road launched a brand-new model – the BJ30 Traveler Highlight Edition. Based on "Super Off-road, Super Spacious, Super Fuel-Efficient", achieving a full upgrade in looks, performance, and experience.

Highlight Looks, custom-made for different life stages. The BJ30 Traveler Highlight Edition adopts the classic Boxy SUV shape, perfectly fusing rugged aura with refined lines. The unique Five-Arch Star Ring through-lighting group is prominent and handsome; the complete set of electric style trend modification kit, exclusive Star Ring wheels, front and rear same-color sports bumpers, showing full passion and freedom; brand-new orange interior and metallic texture trim plates outline layers and quality, highlighting a warm foundation. Users of different ages can find passion and meet highlights on this car.

Highlight Performance, achieving both power and fuel economy. The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it carries Porsche same model turbocharging technology, with whole vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can all get timely response, giving you the confidence to insist on road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, the BJ30 Traveler body is higher, the view is more open, with seat heating, ventilation, steering wheel heating and other functions, considerate and comfortable. The system can sense raindrops, automatically close windows. 64-color ambient light can move with the music rhythm, giving you a space to enjoy soothing emotions.

The BJ30 Traveler Highlight Edition allows you to have off-road life and city commuting at the same time, using the ease of one car to hold both sides of life, making every ordinary daily life a highlight moment.

First Disassembly of 150,000 Kilometer BJ30 Traveler Network-wide, CCTV Authenticates Real Quality

To repay the company and love of 150,000 car owners, Beijing Off-road launched a "30,000 Super Trade-in Policy", enjoyed by both trade-in users and new purchase users. On top of the 30,000 Yuan super trade-in policy, Beijing Off-road also brings five tiers of exclusive privileges, enjoy when ordering within the limit:

First Tier, Warranty Gift: Free lifetime whole-vehicle warranty worth 6,000 Yuan (limited to first owner non-operational owner);

Second Tier, Finance Gift: 0 down payment and other financial products available;

Third Tier, Call Friends Gift: Old customer referral transaction, reward up to 800 Yuan JD Gift Card;

Fourth Tier, Upgrade Gift: Whole series lifetime OTA free upgrade;

Fifth Tier, Traffic Gift: Basic traffic free for life, entertainment traffic free for 2 years and unlimited.

On the occasion of the World Cup opening, the BJ30 Traveler Highlight Edition also limits time to launch "Passionate World Cup, Highlights Win Grand Prize" event: Purchasing a car at any authorized store nationwide, you will get the qualification to bet, accurately hit the World Cup Champion and Final Score, enjoy another 50,000 Yuan car purchase subsidy.

True strength fears no strict scrutiny. At the launch site, Beijing Off-road partnered with CCTV Finance to live stream the disassembly of a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle conditions. At the same time, the lens went deep into the BAIC Zhuzhou Super Factory to witness how Chinese intelligent manufacturing guards every vehicle's excellent quality control from the source.

150,000 kilometers is equivalent to nearly 10 years of usage mileage for an ordinary family. After disassembling the BJ30 Traveler: Engine turbine is clean with little carbon buildup, power output remains abundant, transmission case intact without oil leaks, internal gears show no wear pits, power system state is excellent; Battery pack shows no bulging, leakage, internal degradation, no worry about battery aging failure in long-term use; Subframe and suspension arms have no rust, oil seepage or leakage, the whole chassis flatness and regularity is close to new car difference, passive safety protection is always online.

This live stream proves with lenses that the BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer car replacement cycles, and peace of mind for every departure.

Beijing Off-road also partnered with CCTV Finance to go deep into the BAIC Zhuzhou Super Factory to unveil the logic behind the BJ30 Traveler's fine quality from the manufacturing source. In the welding workshop, hundreds of robots work together, 100% automation, glue application error does not exceed a human hair thickness, guaranteeing the body skeleton is sturdier, anti-impact, and anti-deformation ability stronger, no abnormal noise on rough roads, safer in collisions; In the stamping workshop, over 5,000-ton giant stamping equipment presses the body sheet into shape in one go, guaranteeing the body uniform and neat, lines smooth, good-looking high-looks appearance originates from high-precision stamping foundation; In the painting workshop, dozens of robots do automatic painting, matching environmental water-based paint, harmful pungent volatile substances reduced by over 60%, new cars have no odor, elderly and children riding is more reassuring, paint surface is more sun-resistant and corrosion-resistant. Meanwhile, each process sets up quality control inspection checkpoints, guaranteeing every off-the-line BJ30 Traveler meets all quality standards, letting users buy with confidence and drive securely.

150,000 Loves, Highlights Arrive. As an off-road family, Beijing Off-road layouts precisely with diverse product matrices, dedicated to letting users with different needs find the most suitable travel partner. The BJ30 Traveler Highlight Edition, with extreme product power and sincere price, lets every love not be betrayed, lets every departure shine; The BJ40 Extended Range Long-Range Edition accompanies users to go to broader worlds with "City and Off-road Extreme Safety" hardcore strength.

June 12, the BJ30 Traveller 150,000 units rolled off the production line and the Highlight Edition launched. All models offer a 30,000 yuan trade-in subsidy, with a super trade-in price starting from 69,900. The new model BJ30 Traveller super trade-in price starts from 82,900, and Beijing Off-road also live-streamed a teardown of a BJ30 Traveller that has driven 150,000 kilometers.

The BJ30 Traveller is equipped with the "Triple Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and is one of the rare HEV hybrid models in the boxy SUV category. Triple Engine Powerconsists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, achieving long-distance energy saving, real-time recharging, and instant power burst; Intelligent Four-Wheel Driveresponse speed reaches 30 milliseconds, peak torque can be burst in 0.5 seconds. Six Major Modescan automatically select the optimal working mode, keeping the power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles mud, sand and other scenarios.

The BJ30 Traveller provides three-row seven-seat layout, wheelbase is 2820mm, usable space ratio 66%, maximum trunk capacity 1496L, rear seats support flat folding. 38 storage spaces throughout the vehicle.

In terms of energy consumption, tested by automotive bloggers from five countries: South Africa, Indonesia, UAE, Poland, and Mexico, the BJ30 Traveller achieved fuel consumption not exceeding 5L per 100km in every country, with a range over 1,000 km per tank of fuel. Additionally, the advantage of HEV hybrid is that there is no need to find charging piles, just refuel and go.

The BJ30 Traveller Highlight Edition continues the boxy styling, adopts an orange theme color, full set of trendy styling kit. The front face features a through-type five-star ring lighting group; exclusive dense spoke star-ring wheels with orange outer ring, same color front and rear sport bumpers, including orange grille design surrounded by lighting group; the interior also features matching orange and metal texture trim panels.

In terms of configuration, the BJ30 Traveller Highlight Edition is equipped with high-performance, long-life dedicated AGM battery, cycle life is 3 times that of a conventional battery; rear motor power increased from 55 kW to 70 kW, power is stronger.

The BJ30 Traveller is equipped with seat heating, ventilation, steering wheel heating and other functions. In intelligent configuration, the system can sense raindrops, automatically close windows. 64-color ambient lighting can pulse with the music rhythm.

At the press conference venue, Beijing Off-road partnered with CCTV Finance to conduct a live teardown of the BJ30 Traveller that has driven 150,000 kilometers, to demonstrate durability quality with real vehicle condition. Meanwhile, the camera team visited the BAIC Zhuzhou Super Factory in depth, witnessing how Chinese smart manufacturing maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family. After disassembling the BJ30 Traveller: engine turbo is clean with little carbon buildup, power output is still abundant, transmission casing is intact and oil-free, internal gears have no wear or pits, power system status is excellent; battery pack has no bulging, leakage, or internal deterioration/decay, no need to worry about battery aging failure after long-term use; subframe and suspension arms have no rust, oil seepage or leakage problems, the flatness, regularity of the entire chassis is very close to new car, passive safety protection is always on. This live stream proves with lens that BJ30 Traveller uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

June 12, Beijing Off-road welcomed the 150,000th unit delivery of BJ30 Traveler at the BAIC Zhuzhou Super Factory, simultaneously launching the new Highlight Edition. Trade-in subsidies of 30,000 Yuan are now available across the entire lineup, with a starting price of only 69,900 Yuan after super trade-in.

At the press conference venue, CCTV lenses recorded the disassembly process of a BJ30 Traveler that had driven 150,000 kilometers throughout, using the actual vehicle to verify and answer durability issues.

Trust in Quality, 150,000 User Votes

BJ30 Traveler became the fastest model in the domestic light off-road SUV sub-market to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference that this is not only a breakthrough in speed, but also quality trust forged by 150,000 user choices.

This car is capable on the road and economical to run. Beijing Off-road packed over 60 years of professional car-making experience into a box-shaped SUV, pioneering the use of the "Triple-Engine Four-Wheel Drive Six-Mode" HEV hybrid architecture. Hidden within the system are three "hearts": the dedicated hybrid engine with 41% thermal efficiency is responsible for fuel saving on long distances, while the front and rear motors respectively manage instant power boost and energy replenishment. Intelligent 4WD reaction speed is 30 milliseconds, reaching peak torque within half a second. Drive freely in mud or sand; the system automatically selects the optimal mode, no need for you to worry.

Space is even the highlight. 2820mm wheelbase, space utilization rate up to 66%, rear seats folded flat turn directly into a 1.92-meter large bed. Three-row seven-seater layout, a 1.8-meter tall person won't feel cramped in the third row. 38 storage compartments throughout the vehicle, trunk max expands to 1496 liters, everyone has their own place for a family trip.

Fuel consumption performance is surprising. Car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests. BJ30 Traveler achieved less than 5 liters per 100km under road conditions in their respective countries, one tank of fuel easily exceeds 1000 kilometers. No need to find charging piles, just refuel and go, saving dozens of hours annually just on refueling time. First owners also enjoy lifetime warranty for the whole vehicle, no battery pack safety hazards, maintenance is cheap and parts are easy to find.

Super Off-road, Super Large, Super Economical, Three Upgrades of Highlight Edition

At the node of 150,000 new cars delivery, Beijing Off-road released a new version — BJ30 Traveler Highlight Edition. Based on the original "Super Off-road, Super Large, Super Economical", looks, performance, and experience are fully maximized.

For looks, Highlight Edition uses classic box-shaped styling, with exquisite feel hidden in tough lines. Exclusive Five-Gateway Star Ring through-bridge light groups, paired with full set of electronic trendy modification kit and exclusive star-ring wheels, front and rear bumpers match the body color. Interior switched to brand new orange combination with metal texture trim plates, layering and texture have jumped up a level. Whether you are in your early twenties or forty, sitting inside the car you can find your own passion.

Performance upgrade is more practical. Replaced with high-performance AGM battery, cycle life is 3 times of ordinary batteries. Turbocharging technology is the same as Porsche, whole vehicle charging efficiency reaches 99%. Rear motor power pulled directly from 55 kW to 70 kW, merging into ramps, starting at intersections, emergency avoidance, once the accelerator is stepped on, there is power, road rights are in your own hands.

In terms of experience, the body is higher than ordinary SUVs, the view is open like driving a small tank. Seat heating, ventilation, and steering wheel heating are all fully equipped for you. System senses raindrops and automatically closes windows, 64-color ambient light jumps with the music rhythm. Off-road life or city commuting? No need to choose, one car holds them all.

CCTV Live Broadcast Witness, 150,000 Km Car Disassembled for You to See

Beijing Off-road played this for real this time. At the press conference venue, they partnered with CCTV Finance, live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers. What concept is 150,000 kilometers? An ordinary family can drive for nearly ten years.

After disassembly, the engine turbo was clean, carbon deposits were pitifully few, power output was still abundant. Gearbox casing intact and undamaged, no drop of oil leaked, internal gears show no wear pits. Battery pack has no bulging, leakage, degradation, no need to worry about aging failure after long-term use. Subframe, suspension control arms zero rust, zero oil seepage, chassis flatness and new car difference is extremely small, passive safety is online from head to toe.

CCTV lens also went deep into BAIC Zhuzhou Super Factory. Welding workshop hundreds of robots collaborate, automation rate 100%, glue application error thinner than a hair, car body skeleton is sturdier, no noise on bad roads, safer in collisions. 5000+ ton giant stamping equipment forms in one go, car body lines are smooth and good-looking. Spraying workshop dozens of robots work fully automatically, environmental water-based paint reduces harmful volatile substances by more than 60%, new cars have no smell, paint surface is sun-resistant and corrosion-resistant. Every process has quality control gatekeeping, guaranteeing every car coming off the line is a superior product.

According to introduction, from now on, besides 30,000 Yuan super trade-in subsidy, Beijing Off-road also released five major gifts: First non-operational vehicle owners receive a whole vehicle lifetime warranty worth 6,000 Yuan; 0 down payment and other financial plans; Old brings new transaction, get up to 800 Yuan JD.com card; Whole line lifetime OTA free upgrade; Basic traffic lifetime free, entertainment traffic 2 years unlimited.

Catch up with World Cup opening, Highlight Edition also added an easter egg: Car buying at any authorized store nationwide can participate in the guess game, accurately predict the champion and the final score, get another 50,000 Yuan car purchase subsidy.

Summary

150,000 loves, highlighting arrival. BJ30 Traveler Highlight Edition tells you with ultimate cost-performance ratio: Light off-road SUVs are all the same, that one chosen from ten thousand this time is truly not expensive.

On June 12, Beijing Off-road held a press conference at the Zhuzhou Super Factory. To celebrate the 150,000th BJ30 Traveler unit rolling off the production line and to launch a new version—the Highlight Edition.

Positioned as a light off-road SUV, the entire series receives a 30,000 yuan trade-in policy, resulting in a Super Trade-in price starting from 69,900. The newly launched Highlight Edition starts from 82,900 after the Super Trade-in. There was also an interesting segment on site, where Beijing Off-road joined forces with CCTV Finance to live stream the teardown of a BJ30 Traveler that had driven 150,000 kilometers, to show the entire internet exactly how the quality holds up after such extensive use.

First, let's talk about the data regarding these 150,000 units. Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is the model that achieved 150,000 units the fastest among China's light off-road SUVs. His exact words were that these 150,000 units carry the trust of the market, the industry, and global users. It is not only a breakthrough in speed, but also a quality monument forged by 150,000 choices and 150,000 users. This car uses HEV hybrid technology; he said this is China's answer sheet of HEV technology presented to the world.

So what exactly is in this HEV hybrid? Beijing Off-road developed a hybrid architecture called "Triple Motor, Four-Wheel Drive, Six Mode". The BJ30 Traveler is the first domestic Boxy SUV to use HEV hybrid technology. By Triple Motor, it refers to one hybrid-specific engine plus two drive motors, one front and one rear. The thermal efficiency of this engine reached 41%, the front motor is mainly responsible for real-time energy replenishment, and the rear motor is responsible for instant power burst. The four-wheel-drive system reaction speed is 30 milliseconds, and it can deliver peak torque in 0.5 seconds. The six modes require no worry from the driver; the system itself selects the optimal operating mode to ensure power is always in the best state. Combined with Energy Central Lock, Four-wheel Electronic Limited Slip, and a Smart Electronic ATS All-Terrain Control System, it can handle scenarios like mud and sand.

Regarding space, this car has a three-row seven-seat layout. The wheelbase is 2820 mm, the utilization rate is 66%, and the trunk can reach a maximum of 1496 liters. After the rear seats are folded flat, it can become a large bed 1.92 meters long. For the third-row space, they state it meets the standard of a B-class Boxy SUV, where an adult 1.8 meters tall will not feel cramped sitting inside. There are a total of 38 storage compartments in the car, with dedicated spots for phones and water bottles.

Fuel consumption has always been a talking point for the BJ30 Traveler. Recently, auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of this car using local road conditions, and the results in each country were no more than 5 liters per 100 kilometers. A single tank of fuel can run over 1000 kilometers. Because it is HEV, there is no need to find charging stations; just refuel and go. Additionally, the first owner can enjoy a lifetime warranty for the whole vehicle. There are no safety hazards like those in high-voltage battery packs, maintenance is relatively simple, and parts supply is relatively sufficient.

Next, let's talk about the newly launched Highlight Edition. This version is an upgrade on appearance, performance, and experience based on the original Super Off-road, Super Space, and Super Fuel-saving features. In terms of appearance, it uses a classic Boxy shape, with a through-type light strip called the Five-Gate Star Ring, equipped with a full set of electric trend modification kit and exclusive Star Ring rims. The front and rear bumpers are the same color as the body. The interior uses a brand new orange color, plus metal texture trim plates. Performance changes mainly involve several hardware components: replacing a high-performance, long-life AGM battery, with cycle life said to be 3 times that of ordinary batteries; turbocharger technology using the same model as Porsche, with overall vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW. This way, under scenarios like on-ramp merging, intersection starting, and emergency avoidance, the power response will be faster. Regarding experience, the body is higher than ordinary SUVs, with better visibility. It has seat heating, ventilation, and steering wheel heating. The system can detect rain and will automatically close windows. The 64-color ambient light can change with the rhythm of the music.

Let's return to that car teardown matter. 150,000 kilometers is roughly equivalent to the mileage of an ordinary family using it for nearly ten years. After opening it, the situation seen on site was as follows: the engine turbo is relatively clean, carbon buildup is minimal, and power output is still abundant; the transmission case has no oil leaks, and internal gears have no worn pits; the battery pack has no bulging or fluid leakage, nor any internal degradation or decay; the subframe and suspension control arms have no rust, nor any oil seepage or leakage. The flatness and neatness of the entire chassis are not much different from a new car. Speaking in their own words, this can bring users lower maintenance costs and a longer vehicle replacement cycle.

CCTV cameras also entered the Zhuzhou Super Factory. The welding workshop has hundreds of robots, the automation rate is 100%, and the glue application error is controlled within a single strand of hair. The stamping workshop uses giant stamping equipment of over 5,000 tons, forming in one go. The painting workshop is also fully automated by dozens of robots, using environmental-friendly water-based paint. Harmful volatile substances are reduced by over 60% compared to traditional paints. Every process step has quality control inspection.

Finally, let's talk about the policies. Besides the 30,000 yuan Super Trade-in subsidy, there are also five layers of gifts. The Warranty Gift is a free lifetime warranty for the whole vehicle worth 6,000 yuan, limited to the first non-commercial owner. The Finance Gift includes multiple plans such as 0 down payment. The Friend Referral Gift rewards up to an 800 yuan JD Card for successful referrals from old customers. The Upgrade Gift includes free lifetime OTA upgrades for the entire series. The Traffic Gift provides free lifetime base data, with unlimited entertainment data for 2 years. Additionally, coinciding with the World Cup, Beijing Off-road launched an activity. Purchasing a car at any authorized dealership nationwide grants prediction qualification. If you accurately predict the World Cup champion and final match score, you will receive an additional 50,000 yuan car purchase subsidy.

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.

Beijing Off-road brought a new annual model to the BJ30 Traveler series – BJ30 Traveler Highlight Edition. Beyond the original basic capabilities, the new vehicle has been upgraded in appearance, performance, and experience, to attract the attention of the target group with more distinct product features.

The BJ30 Traveler Highlight Edition launched a total of two models, fuel and hybrid, with an official guide price from 112,900 to 139,900 RMB, and a super trade-in price starting from 82,900 RMB. Along with the launch of the Highlight Edition, the BJ30 Traveler full series offers a 30,000 RMB super trade-in subsidy, with the super trade-in price starting from 69,900 RMB, shared by new purchase and trade-in users.

The BJ30 Traveler Highlight Edition continues the classic boxy shape, with a unique five-arc star ring full-width light, paired with a full set of electrified trendy modification kit, ensuring high recognition. The new vehicle is equipped with front and rear color-matched sport bumpers and exclusive star ring wheels, newly adding Lava Orange, Dome Blue, and Cold River Grey three exclusive paint colors. New orange interior and metal texture trim panels outline a certain sense of layering.

The new vehicle offers two power sets: 1.5T fuel and 1.5T hybrid. Among them, the hybrid version is equipped with the "Tri-power Four-Wheel Drive Six-Mode HEV Hybrid Architecture", the rear motor power increased from 55 kW to 70 kW, further improving power response. This car is equipped with an intelligent electric four-wheel drive system, equipped with electronic center lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, balancing city commuting and outdoor light off-road travel scenarios. The new vehicle also replaced with a dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries.

Compared to ordinary SUVs, the BJ30 Traveler Highlight Edition has a higher body and wider field of view. The vehicle adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm. After folding down the rear seats, it can form a 1.92 m ultra-long pure flat space, with a trunk maximum volume of 1496 liters. The whole car is also equipped with 38 storage spaces.

In terms of comfort configuration, the BJ30 Traveler Highlight Edition is equipped with seat ventilation/heating, steering wheel heating, wireless phone charging, 1.05 sqm panoramic sunroof, rain sensing automatic window closing, 64-color ambient lighting, and 10-speaker HiFi audio, etc., creating a comfortable driving and riding experience.

Previously, the BJ30 Traveler underwent a fuel-saving challenge in five countries: South Africa, Indonesia, UAE, Poland, and Mexico, with actual test fuel consumption per 100 km all lower than 5 liters, and a range exceeding 1000 km. At this launch event scene, the BJ30 Traveler welcomed the 150,000th unit off the line, becoming the fastest model to reach 150,000 sales in the Chinese light off-road SUV field. Beijing Off-road also partnered with CCTV Finance to livestream a teardown of the BJ30 Traveler driven 150,000 km, to showcase its durable quality.

On top of the super trade-in policy, Beijing Off-road also brought multiple benefits, including a whole vehicle lifetime warranty (limited to the first non-commercial owner), 0% down payment and other financial plans, full series lifetime OTA free upgrade, basic traffic free for life, etc. At the same time, buyers of the Highlight Edition can participate in World Cup champion and final score predictions to win up to 50,000 RMB purchase subsidies.