On June 12, the BJ30 Traveler 150,000th unit production milestone and Highlight Edition launch event, themed "150,000 Loves, Highlight Arrival," was grandly held at the BAIC Zhuzhou Super Factory. The event witnessed two major milestones, not only confirming the BJ30 Traveler reached 150,000 units in mass production, setting a record for the fastest 150,000 sales in the Chinese light off-road SUV segment, but also launching the all-new annual model version — the BJ30 Traveler Highlight Edition. It is comprehensively upgraded in three dimensions: appearance, performance, and experience, bringing a new benchmark product to the family light off-road travel market, with a super trade-in price starting at 82,900 yuan. Meanwhile, the entire BJ30 Traveler series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan.

As a light off-road SUV specifically designed by Beijing Off-Road for mainstream family users, the BJ30 Traveler has accurately met the diverse travel needs of the masses for worry-free commuting, family trips, and outdoor light off-roading since its launch. Relying on three core hardcore advantages: "Extreme Off-road, Extra Large, Extra Economical," it continues to lead the sub-segment. After long-term market testing, the model has not only gained the genuine recognition of 150,000 users but also achieved the remarkable feat of ranking first in domestic HEV hybrid SUV sales for 24 consecutive months. It also secured four major market titles: first in HEV hybrid box-type sales for two years, first in domestic HEV hybrid model sales for two years, and first in retention value for 100,000-150,000 yuan domestic compact SUVs for two years. It has also won multiple international awards, such as the Best Hybrid SUV in the Arab Region and the Argentina Annual Best Imported SUV, achieving a dual lead in both domestic and international markets.

This press conference was simultaneously linked with CCTV for a major live broadcast across the entire network, creating the industry's first 150,000 km real-vehicle full disassembly test, verifying the BJ30 Traveler's hardcore quality in the most direct way. The vehicle disassembled in this session had a cumulative mileage of 150,000 km, equivalent to circling the Chinese border 6 times. Even after long-term high-frequency use, the vehicle condition remains peak: engine turbo has no carbon buildup, power output is smooth; transmission has no leakage, gears have no wear; battery pack has no bulging, leakage, or degradation issues, with outstanding durability and stability; chassis subframe and suspension arms have no rust or oil leakage, and the overall neatness is nearly like a new car.

Meanwhile, CCTV cameras went deep into the BAIC Zhuzhou Super Factory to reveal the strict smart manufacturing system: hundreds of robots in the workshop performed 100% automated welding, with glue application errors not exceeding the thickness of a hair; 5,000-ton giant stamping equipment formed the body panels in one piece, matched with automatic robot eco-friendly painting processes, fully maximizing body strength, appearance precision, and paint durability. Multiple quality control checkpoints throughout the process guarantee the high-quality factory standard of every vehicle from the source.

Relying on over 60 years of professional off-road technology accumulation by Beijing Off-Road, the BJ30 Traveler has always unlocked full-scenario travel freedom with its all-around product power of "Extreme Off-road, Extra Large, Extra Economical," strongly leading the peer market. At the extreme off-road performance level, the model is equipped with the industry-leading three-motor four-wheel drive six-mode HEV hybrid architecture. The three-motor power consists of a 41% high thermal efficiency hybrid dedicated engine and front/rear dual drive motors. Matched with intelligent electric four-wheel drive with 30ms ultra-fast response, millisecond-level electric energy center lock, and 0.03s intervention four-wheel electronic limited slip system, the maximum wheel-end torque reaches 5,928 N·m, easily conquering complex road conditions like mud, sand, and cross-axles. It is also equipped with the intelligent electric ATS all-terrain control system, allowing one-key switching of four off-road modes to adapt to all-terrain scenarios. The whole vehicle adopts a 63.4% high-strength steel cage body, with body torsional stiffness reaching 24,800 N·m/degree, having undergone 4 million km of extreme durability testing, maximizing off-road safety and stability.

In terms of extra-large space, the BJ30 Traveler is the only large seven-seat box-type SUV in the 100,000 yuan class. Relying on an ultra-long wheelbase of 2820mm and an extra-high usage rate of 66%, it creates a spacious seven-seat layout, with roomy space even for an 1.8m adult in the third row. The entire vehicle is equipped with 38 thoughtful storage spaces. The 1496L extra-large trunk can easily accommodate full sets of outdoor equipment such as camping and skiing. The rear seats fold flat to become an extra-large bed measuring 1.92 meters. Paired with a 1.05㎡ panoramic sunroof, it perfectly adapts to multiple scenarios such as travel living, long-distance travel, and home stocking, truly achieving the triple freedom of moving, traveling, and living on the road.

At the level of extra-economical strength, the vehicle's advantages in fuel saving, time saving, and worry-free use have been verified by global multiple road conditions. Overseas bloggers from five countries including South Africa, Indonesia, and the UAE conducted extreme road condition tests, where the BJ30 Traveler's fuel consumption per 100km was controlled within 5L, with the lowest reaching 4.4L. Compared to peer fuel vehicles, it can save nearly 3,000 yuan in fuel costs per year. At the same time, the vehicle requires no external charging; just refuel and go, completely saying goodbye to the hassle of finding and installing charging piles, saving dozens of hours of energy replenishment time annually. The first owner enjoys a whole-vehicle lifetime warranty policy, covering 99% of parts. With abundant parts and convenient maintenance, it comprehensively reduces user vehicle ownership costs.

This newly launched BJ30 Traveler Highlight Edition is comprehensively upgraded on the basis of the original hardcore product power, unlocking three new advantages: Highlight Appearance, Highlight Performance, and Highlight Experience. In terms of appearance, it continues the classic box car body shape, paired with exclusive five-arch star ring through light groups. Three exclusive paint colors — Lava Orange, Dome Blue, and Cold River Grey — are added. It is equipped with star ring wheels, electronic inductive trendy modification kits, and sporty bumpers, exuding a full trendy aura. The interior is upgraded with an orange theme color scheme, matched with metal texture trim panels and family mountain-shaped dashboard patterns, combining refinement with off-road sentiment.

In terms of performance, the Highlight Edition is equipped with Porsche-identical VGT variable geometry turbocharging technology, combined with a 41% high thermal efficiency Miller cycle architecture, balancing power and energy consumption both ways; it is equipped with a dedicated AGM long-life battery with triple lifespan, greatly improving power supply stability; the rear axle motor power is upgraded from 55kW to 70kW, with more rapid power response, making starting, overtaking, and lane changing bolder, and the full-scenario power experience is comprehensively advanced.

As a benchmark model in the light off-road SUV market, the BJ30 Traveler, relying on mature and reliable HEV hybrid technology, all-around product configurations, and ultra-high cost-performance ratio, accurately matches the full-scenario travel needs of family users and young users. The 150,000th unit roll-off and the launch of the Highlight Edition this time are both the best recognition of product strength by the market and users, as well as an important milestone for Beijing Off-Road deepening the civil light off-road track and continuously iterating products. In the future, Beijing Off-Road will continue to base itself on user needs, with hardcore smart manufacturing strength and advanced product experience, continuously unlocking new ways of popular light off-road life, and leading the high-quality development of the domestic light off-road SUV market.

On June 12, "150,000 Units of Passion, Highlight Arrives" BJ30 Traveller 150,000 Units Production Milestone and Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory.

      As the fastest model of Chinese Light Off-road SUV to reach 150,000 units, BJ30 Traveller relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of Super Wild, Super Big, Super Saving, letting the world see China.

      "Super Wild" is the confidence to set off. Beijing Off-road created the industry-leading "Three-engine, Four-wheel Drive, Six-mode HEV Hybrid Architecture", and applied it to BJ30 Traveller first, becoming the first HEV hybrid model in the Chinese Box-shaped SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, respectively good at long-distance energy saving, real-time recharging and instant power burst; Intelligent four-wheel drive response speed reaches 30 milliseconds, 0.5 seconds to burst peak torque. Six modes can automatically select the best working method, power is always in the best state. Combined with energy center lock, four-wheel electronic limited slip and Smart Electric ATS All-terrain Control System, easily cope with mud, sand and other scenarios.

      "Super Big" is the ease of travel. BJ30 Traveller three-row seven-seat layout, features a 2,820 mm extra-long wheelbase, 66% super high utilization rate, and 1,496 liters super large trunk, rear row pure flat fold down instantly becomes a 1.92-meter large bed. B-class box-shaped super wide third-row space, allowing 1.8 m adults to sit comfortably. 38 storage spaces throughout the car, carry-on items have exclusive positions. Family travel freedom, no one settles for less.

      "Super Saving" is long-term companionship. BJ30 Traveller achieves saving money, saving time, saving worry. Recently, car bloggers from five countries: South Africa, Indonesia, UAE, Poland, Mexico, actually tested fuel consumption of domestic SUVs, BJ30 Traveller achieved not exceeding 5 L per 100 km in every country, one tank of fuel range over 1,000 kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. Meanwhile, first owners enjoy whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, making every departure worry-free.      Highlight Performance, get both power and fuel consumption. BJ30 Traveller Highlight Edition replaces with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times of ordinary battery; equipped with Porsche-style turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, on-ramp merging, intersection starting, emergency evading, can obtain timely response, giving you the confidence to stick to road rights.

      Highlight Experience, create a moving comfortable living room. Compared to ordinary SUVs, BJ30 Traveller body is higher, vision is more open, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient lights can dance to music rhythm, give you a space to enjoy soothing emotions alone.

      BJ30 Traveller Highlight Edition lets you get off-road life and city commuting, using the ease of one car, holding both sides of life, making every ordinary daily life a highlight moment.      To repay the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", Trade-in users and new purchase users can all enjoy. On top of the 30,000 Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive privileges, ordering within the time limit can enjoy: First Level, Warranty Gift: Gift whole vehicle lifetime warranty worth 6,000 (limited to first non-commercial owner);

Second Level, Finance Gift: 0 down payment and other financial products available;

Third Level, Referral Gift: Old customer referral transaction, reward up to 800 JD card;

Fourth Level, Upgrade Gift: All series lifetime OTA free upgrade;

Fifth Level, Data Gift: Basic data lifetime free, Entertainment data 2 years free and unlimited.

On June 12, the BJ30 Traveler 150,000 Units Roll-off Line and Highlight Edition Launch Press Conference themed with "150,000 Enthusiasm, Arriving with a Highlight" concluded successfully at the BAIC Zhuzhou Super Factory. Deeply cultivating the light off-road track and continuously promoting the concept of "Off-road Equity", Beijing Off-road, this time relied on milestone sales achievements and all-new model iterations, further lowering the threshold for the general public to enter light off-road life. To give back to the market and users for their love, the BJ30 Traveler series has heavily launched a 30,000 yuan trade-in welfare, with super trade-in prices starting as low as 69,900 yuan; simultaneously launched the all-new annual model — BJ30 Traveler Highlight Edition, relying on comprehensive upgrades in appearance, performance, and driving experience, unlocking high-level light off-road experience, with a super trade-in price starting from 82,900 yuan. At the press conference scene, Beijing Off-road also joined hands with CCTV Finance to launch an online live broadcast, disassembling a BJ30 Traveler driven over 150,000 kilometers in full, with intuitive and real vehicle conditions, verifying the model's hardcore reliable product quality across the network.

Relying on outstanding product strength, the BJ30 Traveler has created a new speed in the Chinese light off-road SUV market, becoming the fastest model in the industry to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference scene that the 150,000 unit sales figure is not only a breakthrough result in market speed, but also a quality monument forged by 150,000 users with real choices, carrying the high recognition of the vast number of consumers, the market industry, and even global users. This achievement is both a high-quality answer sheet presented by Chinese HEV hybrid technology to the global market, and a powerful manifestation of China's automobile intelligent manufacturing strength.

150,000 User Word-of-Mouth Endorsement, Three Hardcore Strengths Lead the Light Off-road Track

Beijing Off-road, deeply cultivating the off-road field for over 60 years, has created three core product advantages of "Super Off-road, Super Spacious, Super Fuel-saving" for the BJ30 Traveler based on deep technical accumulation. With balanced and powerful comprehensive strength, it has won the trust of 150,000 users globally and redefined the benchmark for home-use light off-road SUVs.

Super Off-road Performance, Fearless in All Scenarios. The BJ30 Traveler is equipped with the industry's first "Three-Engine Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", also being the first model in the domestic box-style SUV category to land HEV hybrid technology. This hybrid system is composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors, each performing their own duties precisely to adapt to different travel scenarios: the engine focuses on long-distance energy-saving range, the front motor is responsible for real-time energy replenishment, and the rear motor provides instantaneous peak power. Paired with a 30-millisecond instant response intelligent four-wheel drive system, it can generate peak torque in just 0.5 seconds, while relying on energy central lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can intelligently switch among six working modes, always maintaining the optimal power state, easily conquering complex outdoor road conditions such as muddy ground, sandy ground, and steep slopes, laying a solid foundation for every mountain and wilderness trip.

Super Spacious Space, Unlocking Calm Travel for the Whole Family. In terms of home usability, the BJ30 Traveler has reached a leading level in its class. The model adopts a three-row seven-seat layout, relying on a 2820mm ultra-long wheelbase and 66% ultra-high usable space rate to create a spacious and clear riding space. Even for adults 1.8 meters tall, they can ride comfortably in the Level B ultra-wide third row, saying goodbye to the cramped feeling of compact SUVs. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, it instantly becomes a 1.92-meter super large rest bed, perfectly adapting to multi-demand needs such as camping, resting, and loading. The whole vehicle is equipped with 38 refined storage spaces, allowing scattered personal items to be organized in order, making every family trip comfortable without compromise.

Super Fuel-saving Experience, Reducing Full-cycle Vehicle Cost. From three dimensions of saving money, saving time, and saving worry, the BJ30 Traveler fully optimizes the user vehicle experience. Previously, automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted on-site fuel consumption tests on this domestic SUV. Finally, the actual measured fuel consumption per 100 kilometers was all below 5 liters, and one tank of fuel can achieve a super 1,000-kilometer ultra-long range. The model does not need to rely on charging piles. The usage mode of refueling and going allows users to save dozens of hours of energy replenishment waiting time every year. At the same time, the first owner can enjoy whole vehicle lifetime warranty service, completely avoiding safety hazards such as high-voltage battery pack aging and failure. In addition, vehicle maintenance is convenient and parts supply is sufficient, greatly reducing later vehicle maintenance costs, making user travel worry-free.

Urban and wild, all-around balanced product characteristics, allow the BJ30 Traveler to both rush to the mountains and galaxy, unlocking the free fun of light off-roading, and also adapt to daily city commuting, taking into account home comfort, standing out in the light off-road SUV market with serious homogenization.

All-new Highlight Edition Launched, Appearance, Performance, Experience Fully Advanced

Seizing the highlight opportunity of 150,000 units rolling off the line, Beijing Off-road launched the iterative upgraded BJ30 Traveler Highlight Edition. On the basis of inheriting the series' "Super Off-road, Super Spacious, Super Fuel-saving" core advantages, the new car completed a comprehensive leap in three dimensions of appearance, performance, and driving experience, bringing users a more extreme vehicle experience.

Highlight Appearance, Adapting to All Age Group Aesthetics. The new car continues the classic box-style hard body styling, perfectly blending hard off-road atmosphere with exquisite and smooth car body lines. The recognizability full five-star ring through-type light group has extremely strong visual impact when lit up. At the same time, equipped with a full set of electrification fashion modification kit, exclusive star ring wheels, and same-color sport front and rear bumpers, it comes with a free and easy fashion temperament. The interior adds exclusive orange interior matched with exquisite metal texture trim, with layered texture fully upgraded, combining vitality and warm potential. Whether it is the fashion pursuit of young users or the steady aesthetics of family users, it can be perfectly adapted.

Highlight Performance, Balanced Power and Energy Saving. In response to power system special optimization upgrade, the Highlight Edition replaces high-performance long-life dedicated AGM battery, cycle service life reaches 3 times of ordinary batteries, durability is greatly improved. The whole vehicle is equipped with Porsche same-style turbocharging technology, charging efficiency reaches up to 99%, energy utilization fully maximized. At the same time, rear motor power increased from 55kW to 70kW. In scenarios such as starting acceleration, ramp merging, and emergency avoidance, power response is faster, acceleration is more rapid, empowering driving safety and driving fun simultaneously.

Highlight Experience, Creating a Mobile Comfortable Living Room. Compared with ordinary city SUVs, the BJ30 Traveler Highlight Edition has better body height, bringing a wide and clear driving view. Configuration level fully maximized, seat heating, seat ventilation, steering wheel heating and other practical functions are all available, all-season riding comfort worry-free. The vehicle is equipped with a smart sensing wiper system, which can automatically close windows according to rainfall, thoughtfully avoiding driving hazards on rainy days. 64-color ambient light can dynamically pulse with music rhythm, creating an immersive cabin atmosphere, allowing daily commuting and long-distance travel to have a comfortable and relaxing driving experience.

A new car, balancing the comfort of city commuting and the freedom of wilderness off-roading, the BJ30 Traveler Highlight Edition, with all-around strength, packs the dual scenarios of life, allowing ordinary daily life to unlock high-quality texture.

CCTV Full-process Disassembly Certification, 150,000 km Real Car Highlights Hardcore Quality

To give back to the trust and companionship of 150,000 car owners, Beijing Off-road not only launched a sincere 30,000 yuan series-wide super trade-in policy, but also overlapped with five exclusive exclusive privileges. Placing orders within the limited time can unlock multiple benefits, enjoying both new and old users. At the same time, coinciding with the World Cup event cycle, the brand temporarily launched the "Passionate World Cup, Highlight to Win Big Prize" activity. Consumers purchasing a car at any authorized store nationwide will receive event prediction qualifications. Precisely hitting the World Cup champion and final score can enjoy an additional 50,000 yuan car purchase subsidy, benefits sincerity fully maximized.

Among them, five exclusive privileges specifically include: value 6,000 yuan first non-operating owner whole vehicle lifetime warranty gift, 0 down payment optional diverse financial gift, up to 800 yuan JD Card old customer referral call friend gift, series-wide lifetime free OTA upgrade smart upgrade gift, and basic traffic lifetime free, entertainment traffic 2 years unlimited traffic gift, fully reducing user car purchase and use thresholds.

Real quality fearlessness of strict inspection. The heavy session of this press conference was the 150,000 km real car disassembly live broadcast carried out by Beijing Off-road joined with CCTV Finance. The 150,000-kilometer driving mileage is basically equivalent to the use time of ordinary families for nearly ten years, most intuitively inspecting vehicle durability quality. The live broadcast disassembly results showed that this long-term service BJ30 Traveler state was almost like a new car: engine turbo carbon accumulation extremely low, power output still abundant and stable; transmission casing no leakage issues, internal gears no wear marks, core powertrain status excellent; battery pack no bulging, leaking, aging degradation and other problems, completely dispelling user battery aging fault concerns; subframe, suspension arms and other chassis components no rust, oil seepage phenomena, overall flatness, neatness and new car difference is almost none, passive safety protection always online.

At the same time, CCTV lenses delved into the BAIC Zhuzhou Super Factory, revealing the BJ30 Traveler's hard quality from the production source. The factory welding workshop achieved full robot automation operations, over 100 precision robots coordinated construction, body sealing glue error not exceeding a single hair, greatly improving car body skeleton strength, allowing the vehicle anti-impact, anti-deformation capability more outstanding, complex road conditions driving no abnormal noise, travel safer. Stamping workshop relies on over 5,000-ton giant stamping equipment, achieving car body plate one-time pressing molding, guaranteeing car body lines smooth and neat, structure uniform and stable, laying process foundation for high-aesthetic appearance. Painting workshop adopts fully automated robot spray process, matching eco-friendly water-based paint, harmful volatile substances reduced by more than 60%, new car no odor, elderly and children riding more reassuring, at the same time paint surface sun protection, corrosion resistance performance greatly improved. Full production line sets multi-layer quality control checkpoints, each new car off the line undergoes strict testing, guarding quality bottom line from the source, allowing users car purchase worry-free, use car reassuring.

150,000 Loves, Casting Exclusive Highlight. As a professional off-road family, Beijing Off-road has always precisely covered different user needs with diverse product matrix. There is both an all-around balanced BJ30 Traveler Highlight Edition, empowering public light off-road life with affordable price and extreme product power, and BJ40 EREV Long Range Edition, accompanying users to rush to the distance with extreme safety and ultra-long range. In the future, Beijing Off-road will continue to deepen off-road technology innovation, polish high-quality car models, walk side by side with millions of car owners, unlock more mountain and lake sea travel beauty, rush to every brand new highlight journey.

The era of equality for boxy SUVs is truly here. A light off-road SUV boxy car, with various policies in place, the entry price is less than 70,000 yuan. Dare you believe it? With the launch of the BJ30 Traveler Highlight Edition, boxy SUVs have also entered the era of pricing in the 60,000 yuan range. So, what outstanding features and hardcore strengths does this new car have? Today, let's take a look at it and see exactly how hardcore it is.

On June 12, "150,000 Loves, Here Comes the Highlight" BJ30 Traveler 150,000th Unit Roll-off and Highlight Edition Launch Event was held at BAIC Zhuzhou Super Factory. To further promote off-road equality, let more families enjoy light off-road life, the BJ30 Traveler series launches a 30,000 yuan trade-in policy, Super Trade-in price starts from 69,900 yuan.

For the year, the brand new model BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience all comprehensively leap up, Super Trade-in price starts from 82,900 yuan. Under CCTV lens, Beijing Off-road also live-streamed disassembly of a BJ30 Traveler driven 150,000 kilometers, the whole internet witnesses the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road stated: "BJ30 Traveler has become the model to reach 150,000 units fastest among Chinese light off-road SUVs. 150,000 BJ30 Travelers carry the trust of the market, industry, and global users, this is not only a breakthrough in speed, but also 150,000 firm choices, a quality monument forged by 150,000 users. It is the answer China's HEV technology gives to the world, and it is also a thunderous declaration of Chinese smart manufacturing!"

150,000 Global Users Recognize, Casting BJ30 Traveler Highlight Moment

As the model reaching 150,000 units fastest in Chinese light off-road SUVs, BJ30 Traveler relies on over 60 years of professional accumulation by Beijing Off-road, with "Super Off-road, Super Large, Super Fuel Saving" hardcore strength, let the world see China.

"Super Off-road" is the confidence to start. Beijing Off-road created the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese boxy SUV category. Three-engine power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, specializing in long-distance energy efficiency, real-time recharging, and instant power burst respectively; Intelligent 4WD response speed reaches 30 milliseconds, can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, power is always in the best state. Matching energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, easily cope with mud, sand, and other scenarios.

"Super Large" is the composure of travel. BJ30 Traveler three-row seven-seat layout, possesses 2,820 millimeter ultra-long wheelbase, 66% ultra-high space utilization rate, and 1,496 liter ultra-large trunk, rear seats purely flat folded, instantly becomes a 1.92-meter large bed. B-class boxy ultra-wide third-row space, allows 1.8-meter adults to sit still spacious. 38 storage spaces throughout the car, personal belongings have exclusive positions. Freedom for the whole family, no one settles.

"Super Fuel Saving" is long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, 5 country auto bloggers from South Africa, Indonesia, UAE, Poland, Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank of oil range over 1,000+ kilometers. No need to find charging piles, refuel and go, save dozens of hours of energy replenishment time annually. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, let every departure have no worries.

BJ30 Traveler is both a boxy SUV that can take you to the mountains, and a city commuting SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler is one in a million!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of the 150,000th unit roll-off, Beijing Off-road launches a new model — BJ30 Traveler Highlight Edition, on the basis of "Super Off-road, Super Large, Super Fuel Saving", achieve comprehensive upgrade of appearance, performance, and experience.

Highlight Appearance, customized for different life stages. BJ30 Traveler Highlight Edition adopts classic boxy shape, hard aura and exquisite lines perfectly blend, exclusive Five-Arch Star Ring Through-Light Group, eye-catching and handsome; Full set of electric-style trendy modification kit, exclusive star ring wheels, front and rear matching color sport bumpers, showcasing love and free-spiritedness; New orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of different ages can find love and meet highlight moments on this car.

Highlight Performance, getting both power and fuel consumption. BJ30 Traveler Highlight Edition replaces high-performance, long-life dedicated AGM battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche same model turbocharging technology, whole vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, all can get timely response, give you the confidence to adhere to road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is wider, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can pulse with music rhythm, give you a space to enjoy soothing emotions alone.

BJ30 Traveler Highlight Edition lets you get both off-road life and city commuting, use a car's composure to hold both sides of life, make every ordinary daily life into a highlight moment.

First Internet Disassembly of 150,000km BJ30 Traveler, CCTV Vouches for Real Quality

To give back to the companionship and love of 150,000 car owners, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can both enjoy.

On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five levels of exclusive treatment, time-limited order can enjoy multiple car-buying gifts including warranty gift, financial gift, friend invite gift, upgrade gift, and data gift (specific treatment subject to official information).

On the occasion of the World Cup opening, BJ30 Traveler Highlight Edition also time-limited opens "Passionate World Cup, Highlight Win Big Prize" event: buy car in any authorized store nationwide, can get betting qualification, accurately hit World Cup champion and final score, then enjoy 50,000 car purchase subsidy.

Real strength does not fear strict scrutiny. Press conference site, Beijing Off-road joins hands with CCTV Finance, live stream disassembly of BJ30 Traveler driven 150,000 km, show durability quality with real car condition. At the same time, lens deep visits BAIC Zhuzhou Super Factory, witness how Chinese smart manufacturing guards the excellent quality control of every car from the source.

150,000 kilometers equivalent to ordinary family nearly 10 years use mileage, after BJ30 Traveler disassembly: Engine turbo clean carbon deposit is very little, power output still abundant, gearbox shell intact no oil leak, internal gears also no wear pits, power system status excellent; Battery pack no bulging, liquid leak, internal deterioration attenuation situation, long-term use no worry battery aging failure.

Sub-frame, suspension arms no rust, oil seepage leak oil problem, whole chassis flatness, neatness and new car difference is very small, passive safety protection always online. This live stream proves with lens, BJ30 Traveler material solid, craft reliable, durability outstanding, can bring users lower maintenance cost, longer car replacement cycle, and every trip's peace of mind.

Beijing Off-road also joins hands with CCTV Finance deep into BAIC Zhuzhou Super Factory, reveal the logic behind BJ30 Traveler exquisite quality from manufacturing source. In welding workshop, hundreds of robots coordinate operation, 100% automation, glue application error not exceeding a hair, guarantee car body skeleton more sturdy, impact resistance, deformation resistance ability stronger, on bad roads no noise, during collision safer.

In stamping workshop, 5,000+ ton giant stamping equipment one-time press forming car body panels, guarantee car body uniform neat, lines smooth, good looking high appearance appearance comes from high precision stamping base; In painting workshop, dozens of robots automatic full paint spraying, paired with eco-friendly water-based paint, harmful pungent volatile substances reduced by over 60%, new car no odor, elderly children riding car more assured, paint surface more sun-resistant, more corrosion-resistant. At the same time, every process has quality control inspection gate, guarantee every unit roll-off BJ30 Traveler all quality standards met, let users buy with peace of mind, drive with ease.

150,000 Loves, Here Comes the Highlight. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting users with different needs find most fitting travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincerity price, let every love not be betrayed, let every departure shine.

BJ40 Extended Range Long Endurance Edition then takes "City and Off-road Extremely Safe" hardcore strength, accompany users to go to broader world. In future, Beijing Off-road will continue with owners side by side, rush to next journey mountains rivers lakes seas, jointly go to every highlight moment.

BJ30 Traveler Highlight Edition launch, not only enriches and perfects Beijing Off-road product matrix, also brings more car buying choices for users with a budget of under 100,000 yuan planning to buy a boxy SUV. BJ30 Traveler Highlight Edition relying on its "City and Off-road Extremely Safe" hardcore product strength, hopes boxy market welcomes new round reshuffle, and also hopes further boost Beijing Off-road sales.

June 12, the BAIC Zhuzhou Super Factory welcomed a major moment, and the "BJ30 Voyager 150,000 Units Exit Production and Highlight Edition Launch Event" was successfully held.

This Chinese light off-road SUV set a new industry record, becoming the model to break 150,000 sales volume the fastest in its category.

The event not only launched the all-new BJ30 Voyager Highlight Edition but also released major purchasing policies: the entire series enjoys a 30,000 yuan super trade-in subsidy, with a super trade-in price starting from 69,900 yuan. At the same time, CCTV Finance live-streamed the disassembly of a vehicle driven 150,000 kilometers, using hard-core testing to verify the true quality of domestic light off-road SUVs.

Relying on Beijing Off-Road's over 60 years of off-road technology accumulation, the BJ30 Voyager gained recognition from 150,000 global users with its three core advantages: "Ultra Off-Road, Ultra Spacious, Ultra Efficient".

As China's first box-shaped SUV equipped with HEV hybrid architecture, the vehicle features an industry-leading three-motor, four-wheel drive, six-mode hybrid system. Composed of a high thermal efficiency hybrid engine and front-rear dual motors, it delivers three-motor power. Paired with a smart four-wheel drive system with 30-millisecond response and six driving modes, plus an electronic center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can easily handle complex road conditions such as mud and sand, truly achieving both urban commuting and outdoor off-roading.

Space performance is a core demand for family users, and the BJ30 Voyager has delivered an impressive performance.

With a 2820mm ultra-long wheelbase and a three-row seven-seat layout, it offers an ultra-high space efficiency for a spacious riding experience. Passengers 1.8 meters tall can sit in the third row without feeling oppressed. The 1,496-liter large-capacity trunk supports rear seats folding flat, transforming into a 1.92-meter "moving bed". With 38 storage spaces throughout the vehicle, it detailsly meets the family travel storage needs, balancing multi-passenger seating and large item loading, maximizing practicality.

Regarding fuel consumption and usage costs, this car further breaks public stereotypes about off-road SUVs. Previously, five overseas bloggers from South Africa, Indonesia, UAE, and other countries jointly tested, and the BJ30 Voyager kept fuel consumption per 100km within 5 liters, with the range per tank easily exceeding 1,000 kilometers.

As an HEV hybrid model, it does not rely on charging piles; simply refuel to drive out, significantly saving charging time. Combined with the lifetime warranty policy for the first owner and the whole vehicle, sufficient parts, and convenient maintenance, it saves money, time, and worry from the source.

Seizing the opportunity of the 150,000 units exit production, the annual new model **BJ30 Voyager Highlight Edition** officially appeared, with a super trade-in price starting from 82,900 yuan. On the basis of the original product power, the new car achieved comprehensive upgrades in three dimensions: appearance, performance, and experience, creating a high-quality travel experience in all scenarios.

In terms of appearance, the classic box shape combined with the Five-Arc Star Ring light bar offers high recognizability; the Exclusive Electric Style Kit, Star Ring wheels, and sport bumper maximize the sporty atmosphere; the new orange interior combined with metal texture trim balances a rugged style and refined texture, covering the aesthetics of different age groups.

Performance upgrades directly hit user pain points. The Highlight Edition is equipped with a long-life AGM dedicated battery with cycle life reaching 3 times that of ordinary batteries; it adopts the same mainstream turbocharging technology, achieving a whole-vehicle charging efficiency of up to 99%; the rear motor power increased from 55kW to 70kW, providing faster power response during starting, lane changing, and emergency evasion, improving driving safety and driving fun simultaneously.

In terms of driving and riding experience, the Highlight Edition continues the open view brought by the high seating position, equipped with practical functions such as seat heating, ventilation, and steering wheel heating. Rain sensor wipers can automatically close windows. The 64-color rhythmic ambient light creates a comfortable cabin atmosphere, turning the vehicle into a moving comfortable living room. Whether for daily commuting or long-distance travel, one can enjoy a pleasant driving experience. To reward consumers, Beijing Off-Road has launched generous purchasing benefits this time.

For the entire series, all vehicles regardless of brand and age can enjoy a 30,000 yuan super trade-in subsidy, and both new and trade-in users can enjoy benefits. On this basis, **Five Levels of Exclusive Privileges** are added: First non-commercial vehicle owners receive a 6,000 yuan whole vehicle lifetime warranty; diverse financial plans such as 0 down payment are provided; old customer referrals can get up to 800 yuan JD card; entire series offers lifetime free OTA upgrades; basic data is free for life, entertainment data is unlimited for 2 years. Multiple benefits further lower the purchase and usage threshold.

Coinciding with the World Cup, the brand also launched the "Passionate World Cup, Win Big with Highlight" event. Customers who purchase at the store can participate in event predictions. Accurately hitting the World Cup champion and final score also gets an extra 50,000 yuan purchase subsidy, with full benefit strength.

The biggest highlight of this event is the CCTV Finance live streaming disassembly of **BJ30 Voyager driven 150,000 kilometers**. 150,000 kilometers is basically equivalent to a normal family's usage mileage for nearly 10 years. The disassembly results intuitively showed the vehicle's superb quality: engine carbon buildup is minimal, power state is still ample; gearbox has no oil leaks, gears have no obvious wear; battery pack has no swelling, leakage, degradation issues; chassis subframe and suspension parts have no rust or oil seepage. The overall vehicle condition is no different from a new car.

The camera also went into the BAIC Zhuzhou Super Factory to reveal the manufacturing strength behind high quality.

Fully automated robot welding, glue precision controlled at hairline level; 5,000-ton class stamping equipment integral formed body ensures body structure strength and appearance flatness; fully automated eco-friendly painting process significantly reduces harmful substances in the cabin, with stronger paint surface corrosion resistance and sun resistance ability.

Full process rigorous quality control protects vehicle quality from the production source. From the first box-shaped HEV hybrid SUV, to securing 150,000 unit market sales, to the all-new Highlight Edition launch, the BJ30 Voyager has steadily solidified its benchmark status in the domestic light off-road SUV market.

It jumped out of the homogenization dilemma of traditional SUVs, practicing the "Off-Road Equality" concept with all-around performance capable for city and wild, affordable price, and generous benefits, allowing normal families to easily own a light off-road lifestyle.

Comment:

Today, 150,000 units is both a summary of past achievements and a new starting point. Relying on a perfect product matrix, Beijing Off-Road continues to deepen the off-road niche market. The arrival of the BJ30 Voyager Highlight Edition, with comprehensively upgraded product power and ultra-high cost-performance, is destined to stir up the home-use light off-road SUV market again, bringing more quality choices for consumers.

On June 12, the '150,000 Loves, High-light Moment' BJ30 Traveller 150,000-unit Production Line-off and High-light Version Launching Event was held at the BAIC Zhuzhou Super Factory. To further advance off-road equity and allow more families to enjoy light off-road life, the entire BJ30 Traveller series launched a 30,000 Yuan trade-in policy, with super trade-in prices starting from 69,900 Yuan. The brand new annual version BJ30 Traveller High-light version was launched, positioned as a light off-road SUV, with appearance, performance, and experience all significantly upgraded, super trade-in price starting from 82,900 Yuan. Under CCTV cameras, Beijing Off-road also livestreamed the teardown of a BJ30 Traveller with 150,000 kilometers driven, allowing the entire internet to witness the vehicle's reliable quality.

As the model achieving 150,000 units fastest among Chinese light off-road SUVs, BJ30 Traveller relies on Beijing Off-road's 60+ years of professional accumulation, creating the industry-leading 'Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture', and was the first to be applied to the BJ30 Traveller, becoming the first HEV hybrid vehicle in the Chinese box-style SUV category. Three-Engine Power consists of a hybrid-specific engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, excelling in long-distance energy saving, real-time recharging, and instantaneous power delivery respectively; Intelligent Four-Wheel Drive responds at 30 milliseconds, reaching peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Combined with central energy lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

"Super Large" is the composure of travel. BJ30 Traveller 3-row 7-seat layout, boasts a 2820mm super-long wheelbase, 66% super-high space utilization rate, and 1496-liter super-large trunk, rear seats flatten completely to instantly become a 1.92-meter large bed. Class B box-style super-wide third-row space, allowing 1.8m adults to sit comfortably. 38 storage spaces throughout the vehicle, dedicated spots for personal items. Whole family travel freedom, no compromises for anyone.

"Super Saving" is long-term companionship. BJ30 Traveller achieves Save Money, Save Time, Worry Free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. BJ30 Traveller achieved under 5 liters per 100km in every country, with a single tank range exceeding 1000 kilometers. No need to find charging piles, just fuel and go, saving dozens of hours of refueling time annually. Meanwhile, the first owner enjoys a lifetime warranty for the whole vehicle, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, ensuring peace of mind for every departure.

BJ30 Traveller is both a box-style vehicle that can take you to the mountains and a city commute SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveller is one in ten thousand!

BJ30 Traveller High-light Version Launch, Welcoming Three Major High-light Moments: Appearance, Performance, Experience

On the occasion of the 150,000-unit production line-off, Beijing Off-road launched the new version — BJ30 Traveller High-light version, achieving a comprehensive upgrade in appearance, performance, and experience on the basis of "Super Wild, Super Large, Super Saving".

BJ30 Traveller High-light version adopts a classic box-style shape, with a tough aura and exquisite lines perfectly merged. The exclusive Five-Star Ring Full-width Light Group is striking and handsome; Full set of electrical induction trendy modification kit, exclusive Star Ring wheels, front and rear same-color sport bumpers, showing off passion and liberality; New orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can all find their passion and meet the high-light moment on this vehicle.

Equipped with high-performance, long-life dedicated AGM batteries, cycle life reaches 3 times that of ordinary batteries; Equipped with Porsche-same turbocharging technology, vehicle charging efficiency reaches 99%; Rear motor power increased from 55 kW to 70 kW, ramp merging, intersection starting, emergency avoidance, all receive timely response, giving you the confidence to hold the right of way.

Compared to ordinary SUVs, BJ30 Traveller has a higher body, wider field of view, and also features seat heating, ventilation, steering wheel heating, etc., intimate and comfortable. System can sense raindrops, automatically closing windows. 64-color ambient light can move with the music rhythm, giving you a space to exclusively enjoy soothing emotions. Letting you have both off-road life and city commute, using the composure of one car to hold the two sides of life, turning every ordinary daily routine into a high-light moment.

First Whole-Network Teardown of 150,000km BJ30 Traveller, CCTV Authenticates Real Quality

To return the company of 150,000 car owners and their love, Beijing Off-road launched the '30k Super Trade-in Policy', which trade-in users and new purchase users can both enjoy. On top of the 30,000 Yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive privileges, enjoy by placing an order within the time limit:

First tier, Warranty Gift: Free lifetime warranty for the whole vehicle worth 6,000 Yuan (limited to first owner non-operating vehicle owner);

Second tier, Financial Gift: 0 down payment and other financial products available;

Third tier, Friend Invite Gift: Old customer referral transaction, reward up to 800 Yuan JD.com card;

Fourth tier, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth tier, Data Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

On the occasion of the World Cup opening, BJ30 Traveller High-light version also temporarily launched the 'Passionate World Cup, High-light Win Big Prize' activity: Purchase at any authorized store nationwide, obtain betting qualification, accurately predict World Cup champion and final score, enjoy an additional 50,000 Yuan car purchase subsidy.

True strength fears no strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to livestream the teardown of a BJ30 Traveller driven for 150,000 kilometers, showcasing durability quality with real vehicle conditions. Meanwhile, cameras deeply visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Intelligence maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly 10 years of usage for an ordinary family, after BJ30 Traveller is torn down: Engine turbine clean with little carbon deposit, power output still abundant, transmission housing intact without oil leakage, internal gears without wear pits, power system state excellent; Battery pack has no swelling, liquid leakage, internal deterioration attenuation, long-term use does not need to worry about battery aging failure; Subframe, suspension arms no rust, oil seepage leakage problems, whole chassis flatness, regularity difference from new car is very small, passive safety protection always online. This livestream proved with lenses that BJ30 Traveller has solid materials, reliable craftsmanship, and outstanding durability, capable of bringing users lower maintenance costs, longer car replacement cycles, and peace of mind for every trip.

On June 12, the "150,000 Loves, Highlights Arrive" BJ30 Traveler 150,000 Units Off the Line and Highlight Edition Launch Ceremony was held at the BAIC Zhuzhou Super Factory. To further promote off-road equality and let more families enjoy light off-road life, the BJ30 Traveler series introduces a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan. The brand-new annual model BJ30 Traveler Highlight Edition is launched, positioned as a light off-road SUV, with looks, performance, and experience fully upgraded, with a super trade-in price starting from 82,900 Yuan.

Under CCTV lenses, Beijing Off-road also live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers, allowing the entire network to witness the vehicle's reliable quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "The BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 BJ30 Travelers carry the trust of the market, the industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and a quality monument built by 150,000 users. It is the answer given by Chinese HEV technology to the world, and more so, a resolute declaration of Chinese intelligent manufacturing!"

150,000 Global Users Recognition, Building the BJ30 Traveler Highlight Moment

The BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation, with hardcore strength of super off-road, super spacious, and super fuel-efficient, letting the world see China.

"Super Off-road" is the confidence to depart.

Beijing Off-road has built an industry-leading "Three Motor, Four-Wheel Drive, Six Mode HEV Hybrid Architecture" and applied it to the BJ30 Traveler first, becoming the first HEV hybrid vehicle in the Chinese Boxy SUV category. The three-motor power consists of a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous burst; intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque bursting in 0.5 seconds. The six modes can automatically select the optimal working mode, with power always in the best state.配合 energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super Spacious" is the ease of travel.

The BJ30 Traveler has a three-row seven-seat layout, with a 2,820 mm ultra-long wheelbase, 66% ultra-high usable area ratio, and a 1,496-liter super large trunk, where the rear row flat folds down into a 1.92-meter big bed in seconds. B-segment Boxy SUV ultra-wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage locations in the whole car, every personal item has a dedicated spot. Family travel freedom, no one settles for less.

"Super Fuel-Efficient" is long-term companionship.

The BJ30 Traveler achieves saving money, saving time, and peace of mind. Recently, five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption of no more than 5 liters per 100 kilometers in every country, with one tank of fuel range exceeding over 1,000 kilometers. No need to find charging piles, just refuel and go, saving dozens of hours of recharging time annually. Meanwhile, the first owner enjoys lifetime whole-vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, ensuring no worries for every departure.

The BJ30 Traveler is not only a boxy car that can take you to the mountains and fields, but also a city commuter SUV allowing you to enjoy life comfortably.千篇一律 light off-road SUVs, the BJ30 Traveler is one in ten thousand!

BJ30 Traveler Highlight Edition Launch, Welcoming Three Major Highlight Moments in Looks, Performance, and Experience

On the occasion of 150,000 units off the line, Beijing Off-road launched a brand-new model – the BJ30 Traveler Highlight Edition. Based on "Super Off-road, Super Spacious, Super Fuel-Efficient", achieving a full upgrade in looks, performance, and experience.

Highlight Looks, custom-made for different life stages. The BJ30 Traveler Highlight Edition adopts the classic Boxy SUV shape, perfectly fusing rugged aura with refined lines. The unique Five-Arch Star Ring through-lighting group is prominent and handsome; the complete set of electric style trend modification kit, exclusive Star Ring wheels, front and rear same-color sports bumpers, showing full passion and freedom; brand-new orange interior and metallic texture trim plates outline layers and quality, highlighting a warm foundation. Users of different ages can find passion and meet highlights on this car.

Highlight Performance, achieving both power and fuel economy. The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it carries Porsche same model turbocharging technology, with whole vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can all get timely response, giving you the confidence to insist on road rights.

Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, the BJ30 Traveler body is higher, the view is more open, with seat heating, ventilation, steering wheel heating and other functions, considerate and comfortable. The system can sense raindrops, automatically close windows. 64-color ambient light can move with the music rhythm, giving you a space to enjoy soothing emotions.

The BJ30 Traveler Highlight Edition allows you to have off-road life and city commuting at the same time, using the ease of one car to hold both sides of life, making every ordinary daily life a highlight moment.

First Disassembly of 150,000 Kilometer BJ30 Traveler Network-wide, CCTV Authenticates Real Quality

To repay the company and love of 150,000 car owners, Beijing Off-road launched a "30,000 Super Trade-in Policy", enjoyed by both trade-in users and new purchase users. On top of the 30,000 Yuan super trade-in policy, Beijing Off-road also brings five tiers of exclusive privileges, enjoy when ordering within the limit:

First Tier, Warranty Gift: Free lifetime whole-vehicle warranty worth 6,000 Yuan (limited to first owner non-operational owner);

Second Tier, Finance Gift: 0 down payment and other financial products available;

Third Tier, Call Friends Gift: Old customer referral transaction, reward up to 800 Yuan JD Gift Card;

Fourth Tier, Upgrade Gift: Whole series lifetime OTA free upgrade;

Fifth Tier, Traffic Gift: Basic traffic free for life, entertainment traffic free for 2 years and unlimited.

On the occasion of the World Cup opening, the BJ30 Traveler Highlight Edition also limits time to launch "Passionate World Cup, Highlights Win Grand Prize" event: Purchasing a car at any authorized store nationwide, you will get the qualification to bet, accurately hit the World Cup Champion and Final Score, enjoy another 50,000 Yuan car purchase subsidy.

True strength fears no strict scrutiny. At the launch site, Beijing Off-road partnered with CCTV Finance to live stream the disassembly of a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle conditions. At the same time, the lens went deep into the BAIC Zhuzhou Super Factory to witness how Chinese intelligent manufacturing guards every vehicle's excellent quality control from the source.

150,000 kilometers is equivalent to nearly 10 years of usage mileage for an ordinary family. After disassembling the BJ30 Traveler: Engine turbine is clean with little carbon buildup, power output remains abundant, transmission case intact without oil leaks, internal gears show no wear pits, power system state is excellent; Battery pack shows no bulging, leakage, internal degradation, no worry about battery aging failure in long-term use; Subframe and suspension arms have no rust, oil seepage or leakage, the whole chassis flatness and regularity is close to new car difference, passive safety protection is always online.

This live stream proves with lenses that the BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer car replacement cycles, and peace of mind for every departure.

Beijing Off-road also partnered with CCTV Finance to go deep into the BAIC Zhuzhou Super Factory to unveil the logic behind the BJ30 Traveler's fine quality from the manufacturing source. In the welding workshop, hundreds of robots work together, 100% automation, glue application error does not exceed a human hair thickness, guaranteeing the body skeleton is sturdier, anti-impact, and anti-deformation ability stronger, no abnormal noise on rough roads, safer in collisions; In the stamping workshop, over 5,000-ton giant stamping equipment presses the body sheet into shape in one go, guaranteeing the body uniform and neat, lines smooth, good-looking high-looks appearance originates from high-precision stamping foundation; In the painting workshop, dozens of robots do automatic painting, matching environmental water-based paint, harmful pungent volatile substances reduced by over 60%, new cars have no odor, elderly and children riding is more reassuring, paint surface is more sun-resistant and corrosion-resistant. Meanwhile, each process sets up quality control inspection checkpoints, guaranteeing every off-the-line BJ30 Traveler meets all quality standards, letting users buy with confidence and drive securely.

150,000 Loves, Highlights Arrive. As an off-road family, Beijing Off-road layouts precisely with diverse product matrices, dedicated to letting users with different needs find the most suitable travel partner. The BJ30 Traveler Highlight Edition, with extreme product power and sincere price, lets every love not be betrayed, lets every departure shine; The BJ40 Extended Range Long-Range Edition accompanies users to go to broader worlds with "City and Off-road Extreme Safety" hardcore strength.

June 12, the BJ30 Traveller 150,000 units rolled off the production line and the Highlight Edition launched. All models offer a 30,000 yuan trade-in subsidy, with a super trade-in price starting from 69,900. The new model BJ30 Traveller super trade-in price starts from 82,900, and Beijing Off-road also live-streamed a teardown of a BJ30 Traveller that has driven 150,000 kilometers.

The BJ30 Traveller is equipped with the "Triple Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and is one of the rare HEV hybrid models in the boxy SUV category. Triple Engine Powerconsists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, achieving long-distance energy saving, real-time recharging, and instant power burst; Intelligent Four-Wheel Driveresponse speed reaches 30 milliseconds, peak torque can be burst in 0.5 seconds. Six Major Modescan automatically select the optimal working mode, keeping the power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles mud, sand and other scenarios.

The BJ30 Traveller provides three-row seven-seat layout, wheelbase is 2820mm, usable space ratio 66%, maximum trunk capacity 1496L, rear seats support flat folding. 38 storage spaces throughout the vehicle.

In terms of energy consumption, tested by automotive bloggers from five countries: South Africa, Indonesia, UAE, Poland, and Mexico, the BJ30 Traveller achieved fuel consumption not exceeding 5L per 100km in every country, with a range over 1,000 km per tank of fuel. Additionally, the advantage of HEV hybrid is that there is no need to find charging piles, just refuel and go.

The BJ30 Traveller Highlight Edition continues the boxy styling, adopts an orange theme color, full set of trendy styling kit. The front face features a through-type five-star ring lighting group; exclusive dense spoke star-ring wheels with orange outer ring, same color front and rear sport bumpers, including orange grille design surrounded by lighting group; the interior also features matching orange and metal texture trim panels.

In terms of configuration, the BJ30 Traveller Highlight Edition is equipped with high-performance, long-life dedicated AGM battery, cycle life is 3 times that of a conventional battery; rear motor power increased from 55 kW to 70 kW, power is stronger.

The BJ30 Traveller is equipped with seat heating, ventilation, steering wheel heating and other functions. In intelligent configuration, the system can sense raindrops, automatically close windows. 64-color ambient lighting can pulse with the music rhythm.

At the press conference venue, Beijing Off-road partnered with CCTV Finance to conduct a live teardown of the BJ30 Traveller that has driven 150,000 kilometers, to demonstrate durability quality with real vehicle condition. Meanwhile, the camera team visited the BAIC Zhuzhou Super Factory in depth, witnessing how Chinese smart manufacturing maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family. After disassembling the BJ30 Traveller: engine turbo is clean with little carbon buildup, power output is still abundant, transmission casing is intact and oil-free, internal gears have no wear or pits, power system status is excellent; battery pack has no bulging, leakage, or internal deterioration/decay, no need to worry about battery aging failure after long-term use; subframe and suspension arms have no rust, oil seepage or leakage problems, the flatness, regularity of the entire chassis is very close to new car, passive safety protection is always on. This live stream proves with lens that BJ30 Traveller uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

June 12, Beijing Off-road welcomed the 150,000th unit delivery of BJ30 Traveler at the BAIC Zhuzhou Super Factory, simultaneously launching the new Highlight Edition. Trade-in subsidies of 30,000 Yuan are now available across the entire lineup, with a starting price of only 69,900 Yuan after super trade-in.

At the press conference venue, CCTV lenses recorded the disassembly process of a BJ30 Traveler that had driven 150,000 kilometers throughout, using the actual vehicle to verify and answer durability issues.

Trust in Quality, 150,000 User Votes

BJ30 Traveler became the fastest model in the domestic light off-road SUV sub-market to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference that this is not only a breakthrough in speed, but also quality trust forged by 150,000 user choices.

This car is capable on the road and economical to run. Beijing Off-road packed over 60 years of professional car-making experience into a box-shaped SUV, pioneering the use of the "Triple-Engine Four-Wheel Drive Six-Mode" HEV hybrid architecture. Hidden within the system are three "hearts": the dedicated hybrid engine with 41% thermal efficiency is responsible for fuel saving on long distances, while the front and rear motors respectively manage instant power boost and energy replenishment. Intelligent 4WD reaction speed is 30 milliseconds, reaching peak torque within half a second. Drive freely in mud or sand; the system automatically selects the optimal mode, no need for you to worry.

Space is even the highlight. 2820mm wheelbase, space utilization rate up to 66%, rear seats folded flat turn directly into a 1.92-meter large bed. Three-row seven-seater layout, a 1.8-meter tall person won't feel cramped in the third row. 38 storage compartments throughout the vehicle, trunk max expands to 1496 liters, everyone has their own place for a family trip.

Fuel consumption performance is surprising. Car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests. BJ30 Traveler achieved less than 5 liters per 100km under road conditions in their respective countries, one tank of fuel easily exceeds 1000 kilometers. No need to find charging piles, just refuel and go, saving dozens of hours annually just on refueling time. First owners also enjoy lifetime warranty for the whole vehicle, no battery pack safety hazards, maintenance is cheap and parts are easy to find.

Super Off-road, Super Large, Super Economical, Three Upgrades of Highlight Edition

At the node of 150,000 new cars delivery, Beijing Off-road released a new version — BJ30 Traveler Highlight Edition. Based on the original "Super Off-road, Super Large, Super Economical", looks, performance, and experience are fully maximized.

For looks, Highlight Edition uses classic box-shaped styling, with exquisite feel hidden in tough lines. Exclusive Five-Gateway Star Ring through-bridge light groups, paired with full set of electronic trendy modification kit and exclusive star-ring wheels, front and rear bumpers match the body color. Interior switched to brand new orange combination with metal texture trim plates, layering and texture have jumped up a level. Whether you are in your early twenties or forty, sitting inside the car you can find your own passion.

Performance upgrade is more practical. Replaced with high-performance AGM battery, cycle life is 3 times of ordinary batteries. Turbocharging technology is the same as Porsche, whole vehicle charging efficiency reaches 99%. Rear motor power pulled directly from 55 kW to 70 kW, merging into ramps, starting at intersections, emergency avoidance, once the accelerator is stepped on, there is power, road rights are in your own hands.

In terms of experience, the body is higher than ordinary SUVs, the view is open like driving a small tank. Seat heating, ventilation, and steering wheel heating are all fully equipped for you. System senses raindrops and automatically closes windows, 64-color ambient light jumps with the music rhythm. Off-road life or city commuting? No need to choose, one car holds them all.

CCTV Live Broadcast Witness, 150,000 Km Car Disassembled for You to See

Beijing Off-road played this for real this time. At the press conference venue, they partnered with CCTV Finance, live-streamed the disassembly of a BJ30 Traveler that had driven 150,000 kilometers. What concept is 150,000 kilometers? An ordinary family can drive for nearly ten years.

After disassembly, the engine turbo was clean, carbon deposits were pitifully few, power output was still abundant. Gearbox casing intact and undamaged, no drop of oil leaked, internal gears show no wear pits. Battery pack has no bulging, leakage, degradation, no need to worry about aging failure after long-term use. Subframe, suspension control arms zero rust, zero oil seepage, chassis flatness and new car difference is extremely small, passive safety is online from head to toe.

CCTV lens also went deep into BAIC Zhuzhou Super Factory. Welding workshop hundreds of robots collaborate, automation rate 100%, glue application error thinner than a hair, car body skeleton is sturdier, no noise on bad roads, safer in collisions. 5000+ ton giant stamping equipment forms in one go, car body lines are smooth and good-looking. Spraying workshop dozens of robots work fully automatically, environmental water-based paint reduces harmful volatile substances by more than 60%, new cars have no smell, paint surface is sun-resistant and corrosion-resistant. Every process has quality control gatekeeping, guaranteeing every car coming off the line is a superior product.

According to introduction, from now on, besides 30,000 Yuan super trade-in subsidy, Beijing Off-road also released five major gifts: First non-operational vehicle owners receive a whole vehicle lifetime warranty worth 6,000 Yuan; 0 down payment and other financial plans; Old brings new transaction, get up to 800 Yuan JD.com card; Whole line lifetime OTA free upgrade; Basic traffic lifetime free, entertainment traffic 2 years unlimited.

Catch up with World Cup opening, Highlight Edition also added an easter egg: Car buying at any authorized store nationwide can participate in the guess game, accurately predict the champion and the final score, get another 50,000 Yuan car purchase subsidy.

Summary

150,000 loves, highlighting arrival. BJ30 Traveler Highlight Edition tells you with ultimate cost-performance ratio: Light off-road SUVs are all the same, that one chosen from ten thousand this time is truly not expensive.

On June 12, Beijing Off-road held a press conference at the Zhuzhou Super Factory. To celebrate the 150,000th BJ30 Traveler unit rolling off the production line and to launch a new version—the Highlight Edition.

Positioned as a light off-road SUV, the entire series receives a 30,000 yuan trade-in policy, resulting in a Super Trade-in price starting from 69,900. The newly launched Highlight Edition starts from 82,900 after the Super Trade-in. There was also an interesting segment on site, where Beijing Off-road joined forces with CCTV Finance to live stream the teardown of a BJ30 Traveler that had driven 150,000 kilometers, to show the entire internet exactly how the quality holds up after such extensive use.

First, let's talk about the data regarding these 150,000 units. Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is the model that achieved 150,000 units the fastest among China's light off-road SUVs. His exact words were that these 150,000 units carry the trust of the market, the industry, and global users. It is not only a breakthrough in speed, but also a quality monument forged by 150,000 choices and 150,000 users. This car uses HEV hybrid technology; he said this is China's answer sheet of HEV technology presented to the world.

So what exactly is in this HEV hybrid? Beijing Off-road developed a hybrid architecture called "Triple Motor, Four-Wheel Drive, Six Mode". The BJ30 Traveler is the first domestic Boxy SUV to use HEV hybrid technology. By Triple Motor, it refers to one hybrid-specific engine plus two drive motors, one front and one rear. The thermal efficiency of this engine reached 41%, the front motor is mainly responsible for real-time energy replenishment, and the rear motor is responsible for instant power burst. The four-wheel-drive system reaction speed is 30 milliseconds, and it can deliver peak torque in 0.5 seconds. The six modes require no worry from the driver; the system itself selects the optimal operating mode to ensure power is always in the best state. Combined with Energy Central Lock, Four-wheel Electronic Limited Slip, and a Smart Electronic ATS All-Terrain Control System, it can handle scenarios like mud and sand.

Regarding space, this car has a three-row seven-seat layout. The wheelbase is 2820 mm, the utilization rate is 66%, and the trunk can reach a maximum of 1496 liters. After the rear seats are folded flat, it can become a large bed 1.92 meters long. For the third-row space, they state it meets the standard of a B-class Boxy SUV, where an adult 1.8 meters tall will not feel cramped sitting inside. There are a total of 38 storage compartments in the car, with dedicated spots for phones and water bottles.

Fuel consumption has always been a talking point for the BJ30 Traveler. Recently, auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of this car using local road conditions, and the results in each country were no more than 5 liters per 100 kilometers. A single tank of fuel can run over 1000 kilometers. Because it is HEV, there is no need to find charging stations; just refuel and go. Additionally, the first owner can enjoy a lifetime warranty for the whole vehicle. There are no safety hazards like those in high-voltage battery packs, maintenance is relatively simple, and parts supply is relatively sufficient.

Next, let's talk about the newly launched Highlight Edition. This version is an upgrade on appearance, performance, and experience based on the original Super Off-road, Super Space, and Super Fuel-saving features. In terms of appearance, it uses a classic Boxy shape, with a through-type light strip called the Five-Gate Star Ring, equipped with a full set of electric trend modification kit and exclusive Star Ring rims. The front and rear bumpers are the same color as the body. The interior uses a brand new orange color, plus metal texture trim plates. Performance changes mainly involve several hardware components: replacing a high-performance, long-life AGM battery, with cycle life said to be 3 times that of ordinary batteries; turbocharger technology using the same model as Porsche, with overall vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW. This way, under scenarios like on-ramp merging, intersection starting, and emergency avoidance, the power response will be faster. Regarding experience, the body is higher than ordinary SUVs, with better visibility. It has seat heating, ventilation, and steering wheel heating. The system can detect rain and will automatically close windows. The 64-color ambient light can change with the rhythm of the music.

Let's return to that car teardown matter. 150,000 kilometers is roughly equivalent to the mileage of an ordinary family using it for nearly ten years. After opening it, the situation seen on site was as follows: the engine turbo is relatively clean, carbon buildup is minimal, and power output is still abundant; the transmission case has no oil leaks, and internal gears have no worn pits; the battery pack has no bulging or fluid leakage, nor any internal degradation or decay; the subframe and suspension control arms have no rust, nor any oil seepage or leakage. The flatness and neatness of the entire chassis are not much different from a new car. Speaking in their own words, this can bring users lower maintenance costs and a longer vehicle replacement cycle.

CCTV cameras also entered the Zhuzhou Super Factory. The welding workshop has hundreds of robots, the automation rate is 100%, and the glue application error is controlled within a single strand of hair. The stamping workshop uses giant stamping equipment of over 5,000 tons, forming in one go. The painting workshop is also fully automated by dozens of robots, using environmental-friendly water-based paint. Harmful volatile substances are reduced by over 60% compared to traditional paints. Every process step has quality control inspection.

Finally, let's talk about the policies. Besides the 30,000 yuan Super Trade-in subsidy, there are also five layers of gifts. The Warranty Gift is a free lifetime warranty for the whole vehicle worth 6,000 yuan, limited to the first non-commercial owner. The Finance Gift includes multiple plans such as 0 down payment. The Friend Referral Gift rewards up to an 800 yuan JD Card for successful referrals from old customers. The Upgrade Gift includes free lifetime OTA upgrades for the entire series. The Traffic Gift provides free lifetime base data, with unlimited entertainment data for 2 years. Additionally, coinciding with the World Cup, Beijing Off-road launched an activity. Purchasing a car at any authorized dealership nationwide grants prediction qualification. If you accurately predict the World Cup champion and final match score, you will receive an additional 50,000 yuan car purchase subsidy.

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.

Beijing Off-road brought a new annual model to the BJ30 Traveler series – BJ30 Traveler Highlight Edition. Beyond the original basic capabilities, the new vehicle has been upgraded in appearance, performance, and experience, to attract the attention of the target group with more distinct product features.

The BJ30 Traveler Highlight Edition launched a total of two models, fuel and hybrid, with an official guide price from 112,900 to 139,900 RMB, and a super trade-in price starting from 82,900 RMB. Along with the launch of the Highlight Edition, the BJ30 Traveler full series offers a 30,000 RMB super trade-in subsidy, with the super trade-in price starting from 69,900 RMB, shared by new purchase and trade-in users.

The BJ30 Traveler Highlight Edition continues the classic boxy shape, with a unique five-arc star ring full-width light, paired with a full set of electrified trendy modification kit, ensuring high recognition. The new vehicle is equipped with front and rear color-matched sport bumpers and exclusive star ring wheels, newly adding Lava Orange, Dome Blue, and Cold River Grey three exclusive paint colors. New orange interior and metal texture trim panels outline a certain sense of layering.

The new vehicle offers two power sets: 1.5T fuel and 1.5T hybrid. Among them, the hybrid version is equipped with the "Tri-power Four-Wheel Drive Six-Mode HEV Hybrid Architecture", the rear motor power increased from 55 kW to 70 kW, further improving power response. This car is equipped with an intelligent electric four-wheel drive system, equipped with electronic center lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, balancing city commuting and outdoor light off-road travel scenarios. The new vehicle also replaced with a dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries.

Compared to ordinary SUVs, the BJ30 Traveler Highlight Edition has a higher body and wider field of view. The vehicle adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm. After folding down the rear seats, it can form a 1.92 m ultra-long pure flat space, with a trunk maximum volume of 1496 liters. The whole car is also equipped with 38 storage spaces.

In terms of comfort configuration, the BJ30 Traveler Highlight Edition is equipped with seat ventilation/heating, steering wheel heating, wireless phone charging, 1.05 sqm panoramic sunroof, rain sensing automatic window closing, 64-color ambient lighting, and 10-speaker HiFi audio, etc., creating a comfortable driving and riding experience.

Previously, the BJ30 Traveler underwent a fuel-saving challenge in five countries: South Africa, Indonesia, UAE, Poland, and Mexico, with actual test fuel consumption per 100 km all lower than 5 liters, and a range exceeding 1000 km. At this launch event scene, the BJ30 Traveler welcomed the 150,000th unit off the line, becoming the fastest model to reach 150,000 sales in the Chinese light off-road SUV field. Beijing Off-road also partnered with CCTV Finance to livestream a teardown of the BJ30 Traveler driven 150,000 km, to showcase its durable quality.

On top of the super trade-in policy, Beijing Off-road also brought multiple benefits, including a whole vehicle lifetime warranty (limited to the first non-commercial owner), 0% down payment and other financial plans, full series lifetime OTA free upgrade, basic traffic free for life, etc. At the same time, buyers of the Highlight Edition can participate in World Cup champion and final score predictions to win up to 50,000 RMB purchase subsidies.

On June 12, the "150,000 Passions, Highlights Arrive" BJ30 Explorer 150,000 Units Production Milestone & Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. The BJ30 Explorer full series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual model BJ30 Explorer Highlight Edition has launched, positioned as a light off-road SUV, with a super trade-in price starting from 82,900 yuan. Under the lens of CCTV, Beijing Off-road also live-streamed the teardown of a BJ30 Explorer with 150,000 kilometers driven, letting the entire internet witness the vehicle's reliable quality.

Beijing Off-road created the "Tri-engine Four-wheel Drive Six-mode HEV Hybrid Architecture" and applied it first to the BJ30 Explorer, becoming the HEV hybrid model in the Chinese Boxy SUV category. The tri-engine powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time power replenishment, and instantaneous burst respectively; the intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque available in 0.5 seconds. The six modes can automatically select the optimal working mode, keeping power always in the best state. Coupled with the energy center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

The BJ30 Explorer features a three-row seven-seat layout, with a 2,820 mm wheelbase, 66% space utilization rate, and 1,496 liters of trunk space, with the rear seats folding flat instantly transforming into a 1.92-meter large bed. The third-row space allows 1.8-meter tall adults to sit comfortably. There are 38 storage spaces in the whole car, with dedicated spots for personal items.

Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Explorer achieved a result of no more than 5 liters per 100 kilometers in every country, with a range exceeding 1,000+ kilometers on a single tank.

On the occasion of the 150,000 units production milestone, Beijing Off-road launched a new model—the BJ30 Explorer Highlight Edition. Building on the foundation of "Super Off-road, Super Spacious, Super Fuel-efficient", it achieves a comprehensive leap in appearance, performance, and experience.

The BJ30 Explorer Highlight Edition adopts a classic Boxy SUV shape, fusing a rugged atmosphere with exquisite lines. The Five-Star Halo Full-width Light Group is eye-catching and handsome; the complete Electrification Style Mod Kit, exclusive Halo wheels, and front and rear same-color sport bumpers show all the passion and unconventionality; the brand new orange interior and metal texture trim plates outline layers and quality.

The BJ30 Explorer Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it features turbocharging technology, with vehicle charging efficiency reaching 99%; the rear motor power is increased from 55 kW to 70 kW, providing timely response for highway merging, intersection start-ups, and emergency evasion.

Compared to ordinary SUVs, the BJ30 Explorer Highlight Edition is equipped with functions such as seat heating, ventilation, and steering wheel heating. The system can sense raindrops and automatically close the windows. The 64-color ambient lighting can pulse to the rhythm of the music.

At the press conference scene, Beijing Off-road joined hands with CCTV Finance to live-stream the teardown of a BJ30 Explorer driven for 150,000 kilometers, demonstrating durability quality with actual vehicle condition. At the same time, the camera deeply explored the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing maintains excellent quality control for every vehicle from the source.

150,000 kilometers is equivalent to the usage mileage of an ordinary family for nearly ten years. After disassembling the BJ30 Explorer: the engine turbine is clean with little carbon buildup, power output remains abundant; the transmission casing is intact without oil leakage, and internal gears show no wear or pits, with the power system in excellent condition; the battery pack has no bulging, leakage, or internal degradation or aging, so long-term use does not worry about battery aging faults; the subframe and suspension arms have no rust, seepage, or oil leakage issues. The chassis flatness, integrity, and difference from a new car are very small, and passive safety protection is always online.

Beijing Off-road also joined hands with CCTV Finance to deeply explore the BAIC Zhuzhou Super Factory, unveiling the underlying logic behind the BJ30 Explorer's excellent quality from the manufacturing source. In the welding workshop, hundreds of robots work collaboratively with 100% automation, with adhesive application errors not exceeding a hair's thickness, ensuring a stronger body skeleton, stronger impact and deformation resistance, no abnormal noise on rough roads, and safer during collisions; in the stamping workshop, more than 5,000 tons of giant stamping equipment presses the body sheets into shape at one time, ensuring the body is uniform and neat with smooth lines; in the painting workshop, dozens of robots perform fully automatic spraying, combined with eco-friendly water-based paint, reducing harmful pungent volatile substances by over 60%, new cars have no odors, making it safer for elderly and children to ride, and the paint surface is more sun-resistant and corrosion-resistant. At the same time, every process has a quality control checkpoint to ensure that every BJ30 Explorer that rolls off the line meets quality standards.

For families pursuing a "light off-road" lifestyle, vehicle purchase cost and daily operating expenses are the two core considerations. BAIC BJ30 Traveler, with an ultra-low threshold of a super trade-in price starting from 69,900 Yuan, coupled with excellent economy of comprehensive fuel consumption not exceeding 5 liters per 100 kilometers, provides a convincing answer.

Vehicle Purchase Cost: Starting from 69,900, plus multiple benefits

The entire BJ30 Traveler lineup launched a 30,000 Yuan trade-in policy, with a starting price of only 69,900 Yuan after trade-in. The newly launched annual version "Highlight Edition" starts at 82,900 Yuan after trade-in. On this basis, the first non-operating owner receives a free lifetime warranty for the entire vehicle worth 6,000 Yuan, along with 0 down payment financing schemes, lifetime free OTA upgrades, free basic data for life, and other five-fold exclusive benefits, further reducing vehicle purchase and subsequent usage costs.

Fuel Consumption Performance: Measured below 5 liters, one tank of fuel runs 1000+ kilometers

BJ30 Traveler is equipped with the "Tri-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" self-developed by Beijing Off-road, it is the first HEV hybrid vehicle in the Chinese box-style SUV category. The hybrid system composed of a 41% thermal efficiency hybrid dedicated engine and front-rear dual electric motors can automatically switch between six working modes according to road conditions, always maintaining efficient operation.

Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the BJ30 Traveler. In every country, it achieved fuel consumption of not exceeding 5 liters per 100 kilometers, with one tank of fuel range over 1000 kilometers. Compared with traditional fuel SUVs, it can save over 1,000 Yuan in fuel costs per 10,000 kilometers; meanwhile, there is no need to search for charging piles, just refuel and go, saving dozens of hours of energy replenishment time annually.

Quality Assurance: 150,000 km Dismantling Verifies Durability

Low cost does not equal low quality. In the CCTV live broadcast dismantling, a BJ30 Traveler that had driven 150,000 kilometers (equivalent to nearly ten years of usage for a typical family) showed an excellent state: engine turbocharger carbon buildup is minimal, power is ample; transmission has no oil leaks, gears are unworn; battery pack has no swelling or degradation; chassis has no rust or oil seepage. The welding, stamping, and spraying processes at the BAIC Zhuzhou Super Factory achieved 100% robot automation, glue application error does not exceed the thickness of a hair strand, ensuring durability and reliability of every vehicle from the source.

Summary: BJ30 Traveler, with an ultra-low vehicle purchase threshold starting from 69,900 Yuan, fuel consumption of less than 5 liters per 100 kilometers, and durability quality verified over 150,000 kilometers, truly achieves "Save on purchase, save on driving, lasts long", making it an indispensable value-for-money choice in the light off-road SUV market.

June 12, the BJ30 Traveler 150,000 units roll-off line and Highlight Edition launch event was held at the BAIC Zhuzhou Super Factory. Beijing Off-road officially launched the new version—the BJ30 Traveler Highlight Edition, positioned as a light off-road SUV, achieving a comprehensive leap in looks, performance, and experience based on "Super Off-road, Super Large, Super Fuel-efficient," with a super trade-in price starting from 82,900 Yuan. At the same time, the BJ30 Traveler full series launched a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan, further advancing the "Democratization of Off-roading," allowing more families to easily enjoy light off-road life.

At the launch event site, Beijing Off-road partnered with CCTV Finance to live-dissect a BJ30 Traveler that had driven 150,000 kilometers, and deeply visited the Zhuzhou Super Factory, witnessing the product's reliable quality and the hard power of Chinese Smart manufacturing across the internet through real vehicle conditions and manufacturing processes.

BAIC Group Vice President and Beijing Off-road Chairman Zhang Guofu stated: "The BJ30 Traveler became the fastest model in China to reach 150,000 units in light off-road SUVs. This is not only a breakthrough in speed, but also 150,000 firm choices."

As a benchmark in the category of Chinese light off-road SUVs, the BJ30 Traveler relies on Beijing Off-road's 60-plus years of professional accumulation, building the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture," becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture is equipped with a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, paired with an intelligent four-wheel drive system, with a response speed reaching 30 milliseconds, exploding peak torque in 0.5 seconds. Six working modes can be automatically switched, paired with energy center lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, easily coping with complex road conditions such as mud and sand.

In terms of space performance, the BJ30 Traveler adopts a 3-row 7-seat layout, with a wheelbase reaching 2,820 mm, a usable space rate as high as 66%, the trunk max expandable to 1,496 liters, forming a 1.92-meter large bed after the rear seats are completely flattened. There are 38 storage spaces throughout the car, and the third row can also comfortably seat a 1.8-meter tall adult.

Regarding fuel consumption, real tests by auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico showed that the BJ30 Traveler's 100km fuel consumption does not exceed 5 liters, with a range exceeding 1,000 kilometers per tank. First owners can also enjoy a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, and maintenance is simple.

On the basis of inheriting core advantages, the BJ30 Traveler Highlight Edition welcomes three highlight moments.

Highlight Looks: Classic box-style design, five-star ring through light set, exclusive star ring wheels, front and rear same-color sport bumpers, paired with new orange interior and metal texture trim panels, meeting aesthetic needs of users of different ages.

Highlight Performance: Replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; equipped with Porsche-same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, improving response capability in scenarios such as starting and merging into ramps.

Highlight Experience: Body is higher, vision is wider, equipped with seat heating, ventilation, and steering wheel heating functions. The system can sense raindrops to automatically close windows, 64-color ambient light moves with music, creating a mobile comfortable living room.

From a market perspective, the launch of the BJ30 Traveler Highlight Edition not only enriched the product matrix of 150,000-level light off-road SUVs, but also marks that this sub-market is moving from "concept popularization" to "quality realization." Against the background of consumers increasingly focusing on real range, long-term durability, and usage costs, Beijing Off-road proactively responded to the core concern of reliability in the market with methods such as 150,000 km real vehicle disassembly and factory live streaming, having strong industry demonstration significance.

At the same time, the 30,000 Yuan super trade-in policy stacked with five-tier exclusive gifts (including whole vehicle lifetime warranty, 0 down payment finance, OTA lifetime free upgrade, etc.) effectively lowered the entry threshold for light off-road SUVs. The "Guess the Champion to Win 50,000 Yuan Car Subsidy" activity launched during the World Cup also shows the brand's emphasis on youth-oriented marketing and user interaction.

It can be foreseen that with the market entry of the BJ30 Traveler Highlight Edition, the light off-road SUV market will welcome a new round of competition upgrade oriented by "Real Strength" and "High Value."

June 12, "150,000 Loves, Highlight Coming" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Event held at BAIC Zhuzhou Super Factory.

To further promote off-road equality, allowing more families to enjoy light off-road life, BJ30 Traveler Full Series launches 30,000 yuan trade-in policy, Super Trade-in Price starts from 69,900 yuan. Annual new version BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience comprehensively surges, Super Trade-in Price starts from 82,900 yuan. Under CCTV cameras, Beijing Off-road also live-streamed teardown of a BJ30 Traveler driven 150,000 kilometers, all networks witnessed vehicle reliable quality.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler became the quickest China light-offroad SUV model to reach 150,000 units. 150,000 units of BJ30 Traveler, carrying market, industry and global users trust, this is not only speed breakthrough, but also 150,000 times firm choice, 150,000 units of users built quality monument. It is China HEV technology answer paper to the world, and more importantly, Chinese smart manufacturing resounding declaration!"

150,000 Global Users Recognition, Casting BJ30 Traveler Highlight Moment

As the quickest China light-offroad SUV model to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road 60+ years professional accumulation, with Ultra-Off-road, Ultra-Space, Ultra-Saving hardcore strength, letting the world see China.

"Ultra-Off-road" is the confidence to set off. Beijing Off-road created industry leading "3-Motor 4-Wheel Drive 6-Mode HEV Hybrid Architecture", and applied to BJ30 Traveler first, becoming China Box-style SUV category first HEV hybrid model. Three-motor power is one 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, respectively good at long distance energy saving, real-time compensation and instant explosion; Intelligent 4-Wheel Drive response speed reaches 30 ms, 0.5 seconds can explode peak torque. Six modes can automatically select optimal working method, power always in best state. Matching Energy Center Lock, 4-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily deal with mud, sand and other scenarios.

"Ultra-Space" is the calmness of travel. BJ30 Traveler 3-row 7-seat layout, owning 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and 1,496 liter ultra-large trunk, rear row flat fold instantly becomes 1.92 meter large bed. B-Class Box-style ultra-wide third-row space, letting 1.8 meter adults sit still spacious. Whole car 38 places storage space, personal items all have exclusive position. Whole family travel freedom, everyone is not compromising.

"Ultra-Saving" is the long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, from South Africa, Indonesia, UAE, Poland, Mexico 5 countries auto bloggers, tested domestic SUV fuel consumption, BJ30 Traveler in every country ran out of hundred kilometers not exceeding 5 liter result, one tank oil range exceeds 1,000 kilometers. No need to find charging piles, refueling go, saving dozens of hours recharging time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery safety hazards, maintenance simple and parts sufficient, letting every set off no worries afterwards.

BJ30 Traveler is both a box-style car that takes you to mountains and wilderness, and a city commute SUV that allows you to enjoy life. Light offroad SUV all the same, BJ30 Traveler one in ten thousand!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments

On the occasion of 150,000 units milestone, Beijing Off-road launched new version — BJ30 Traveler Highlight Edition, on the basis of "Ultra-Off-road, Ultra-Space, Ultra-Saving", realize appearance, performance and experience comprehensively surges.

Highlight Appearance, Customized for Different Life Stages. BJ30 Traveler Highlight Edition adopts classic Box-style modeling, rugged aura and exquisite lines perfectly merge, unique Five-Star Halo Ring Through-Light Group, eye-catching and handsome; Complete Electrified Trend Modification Kit, Exclusive Halo Ring Wheels, Front and Rear Same Color Sport Bumper, fully showing love and freedom; New Orange Interior and Metal Texture Panel Outline Layer and Quality, highlighting warm endowment. Different age users can all find love and meet highlight on this car.

Highlight Performance, Power and Fuel Economy Both. BJ30 Traveler Highlight Edition replaces high performance, long life dedicated AGM Battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche Same Model Turbocharging Technology, whole vehicle charging efficiency reaches 99%; Rear motor power from 55 kW increased to 70 kW, ramp merging, intersection starting, emergency avoidance, can all obtain timely response, giving you holding road rights confidence.

Highlight Experience, Creating Mobile Comfortable Living Room. Compared with ordinary SUV, BJ30 Traveler body higher, vision more open, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, auto close windows. 64-Color Ambient Lights can move with music rhythm, giving you exclusive soothing emotion space.

BJ30 Traveler Highlight Edition lets you Off-road Life and City Commute Both, using one car calmness, filling two sides of life, making every ordinary daily life, pass highlight moment.

Network First Teardown 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality

To thank 150,000 owners for companionship and love, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can all enjoy. On 30,000 yuan Super Trade-in Policy basis, Beijing Off-road also brings Five Premium Gifts, limited time order can enjoy:

First Tier, Warranty Gift: Give 6,000 yuan whole vehicle lifetime warranty (limited to first non-commercial owners);

Second Tier, Finance Gift: 0 Down Payment and other finance products available;

Third Tier, Invite Friends Gift: Old customer referral sale, reward up to 800 yuan JD Card;

Fourth Tier, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth Tier, Data Gift: Basic Data Lifetime Free, Entertainment Data 2 Years Free and Unlimited.

On World Cup Opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: In anywhere national authorized store car purchase, can get prediction qualification, accurately hit World Cup Champion and Final Score, again enjoy 50,000 yuan purchase subsidy.

True strength fears no strict scrutiny. Press conference site, Beijing Off-road partners with CCTV Finance, on driven 150,000 kilometers BJ30 Traveler carry out teardown livestream, using real car condition show durability quality. At the same time, lenses deep explore BAIC Zhuzhou Super Factory, witness Chinese smart manufacturing how to hold every car excellent quality control from source.

150,000 kilometers is equivalent to ordinary family nearly 10 years use mileage, BJ30 Traveler after teardown: Engine turbo clean carbon deposit very little, power output still sufficient, transmission shell complete not leak oil, inside gears no wear pits, power system state excellent; Battery pack no bulge, leak liquid, inside change decay situation, long time use no worry about battery aging fault; Sub-frame, suspension arm no rust, oil leak problem, whole chassis flatness, regularity and new car difference very small, passive safety protection always online. This livestream using lenses prove, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair cost, longer car change cycle, and every travel peace of mind.

Beijing Off-road also partners with CCTV Finance deeply enter BAIC Zhuzhou Super Factory, from manufacturing source揭开 BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate work, 100% automation, glue error not exceeding a hair, guarantee body skeleton more strong, anti-collision, anti-deformation ability stronger, go rough road no abnormal noise, collision safer; In stamping workshop, more than 5,000 tons giant stamping equipment one-time stamping body sheet metal, guarantee body uniform regular, lines smooth, good looking high appearance appearance source high precision stamping base; In painting workshop, dozens of robots fully automatic painting, matching eco-friendly water-based paint, harmful pungent volatile substances reduce more than 60%, new car no odor, old people children riding safer, paint surface also more sun resistant, more corrosion resistant. At the same time, every process has quality control check checkpoint, guarantee every car leaving line BJ30 Traveler all quality meet standards, letting users buy with peace of mind, drive with stability.

150,000 Loves, Highlight Coming. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting different demand users can find most fitting travel partner. BJ30 Traveler Highlight Edition with ultimate product power and sincere price, letting every love not let down, letting every set off shine; BJ40 Extended Range Long Range Version with "City or Wild Extremely Safe" hardcore strength, accompany users run to broader world. Future, Beijing Off-road will continue to walk shoulder to shoulder with owners, run to next mountain river lake sea, go together every highlight moment.

Statement: This article written by Pacific ID Author, views personal only, not representing Pacific Auto. Article some images from network, thank original author.

On June 12, Beijing Off-road welcomed the 150,000th BJ30 Nomad unit to roll off the line at the Zhuzhou Super Factory, while launching a new version—the BJ30 Nomad Highlight Edition. For an SUV positioned as light off-road, sales of 150,000 units are not just a number; they also represent market recognition of Chinese brands' deep cultivation in niche segments.

At the launch event, Beijing Off-road made a bold move: in collaboration with CCTV Finance, they conducted an on-site teardown of a BJ30 Nomad that had driven 150,000 kilometers. This practice is not common in the industry, especially under live stream cameras, where any shortcomings in materials or craftsmanship would be magnified. The teardown results showed that the vehicle's core components were in good condition, the engine turbo carbon buildup was well-controlled, the transmission had no oil leaks or abnormal wear, the chassis structure remained intact, and the battery pack showed no signs of bulging or degradation. It can be said that after experiencing a usage mileage equivalent to nearly ten years for an average household, this vehicle still maintained high reliability.

Behind this lies Beijing Off-road's investment in manufacturing. At the Zhuzhou factory, the automation rate of the welding workshop reaches 100%, and robotic collaborative operations control errors to a hair's breadth level; the stamping workshop uses 5,000-ton class equipment to ensure the precision and consistency of body panels; the painting workshop uses eco-friendly water-based paint, balancing durability and in-cabin air quality. Every process has independent quality control nodes to ensure off-line vehicles meet unified standards.

Back to the product itself, the launch of the BJ30 Nomad Highlight Edition is a comprehensive upgrade on the basis of the original "Super Off-road, Super Large, Super Fuel-Efficient". The new car still adopts a boxy shape, but with more meticulous details, such as the Five-Arc Star Ring through light bar, exclusive wheels, body-color sport bumpers, etc., further enhancing exterior recognition. Inside, an orange color scheme and metallic texture trim plates are added, improving the overall texture.

In terms of powertrain, the Highlight Edition is equipped with a higher-performance AGM battery, with a cycle life three times that of an ordinary battery. Meanwhile, the rear motor power is increased from 55kW to 70kW, the turbocharging technology is sourced from Porsche, and the charging efficiency reaches 99%. The impact of these changes in actual driving is: faster response in scenarios like ramp merging, intersection starting, emergency avoidance, etc., and stronger continuity in power output.

In terms of space layout, the BJ30 Nomad adopts a 3-row 7-seat design, with a wheelbase of 2820mm. The rear seats can be fully folded flat, forming a maximum 1496-liter storage space, or serving as a 1.92-meter flat bed surface. The car has a total of 38 storage spaces, and the third row can also accommodate adults with a height of 1.8 meters, which is not common in light off-road SUVs of the same class.

Worth mentioning is that the performance of the BJ30 Nomad's HEV hybrid architecture in the overseas market is also worth noting. Bloggers from South Africa, Indonesia, UAE, etc., conducted real-world tests. Fuel consumption per 100km is generally controlled within 5 liters, and range with one tank of fuel exceeds 1,000 kilometers. For users without charging conditions, this "gas-and-go" model is obviously more aligned with actual usage scenarios.

Regarding price, the full series of BJ30 Nomad launched a 30,000 Yuan trade-in policy. Super Trade-in Price starts from 69,900 Yuan, the Highlight Edition starts from 82,900 Yuan. At the same time, it provides whole vehicle lifetime warranty (first non-commercial owner), 0 down payment finance plan, OTA lifetime free upgrade and other supporting services. It is worth noting that, coinciding with the World Cup cycle, Beijing Off-road also launched a prediction activity. Users who buy cars can participate in guessing the champion and final score, and can get up to 50,000 Yuan car purchase subsidy.

In summary, the launch of the BJ30 Nomad Highlight Edition is a self-evolution on the basis of existing 150,000 users. It does not blindly pursue extreme parameters, but makes practical improvements in areas where users truly perceive, such as power response, space utilization, and durability. For consumers with a budget within 100,000 Yuan who hope to find a balance point between commute and light off-road, this car offers a choice worth considering.

The light off-road market never lacks products; it lacks products that can withstand the test of time. The BJ30 Nomad gave its own answer with 150,000 sales units and one public teardown.

On June 12, the "150,000 Units of Passion, Here to Shine" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equity and allow more families to enjoy light off-road life, the entire BJ30 Traveler series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The annual all-new version BJ30 Traveler Highlight Edition has launched, positioned as a light off-road SUV, with comprehensive leaps in appearance, performance, and experience, with a super trade-in price starting from 82,900 yuan. Under CCTV cameras, Beijing Off-road also livestreamed the teardown of a BJ30 Traveler with 150,000 kilometers driven, allowing the entire internet to witness the vehicle's reliable quality.

Recognized by 150,000 Global Users, Forging the BJ30 Traveler Highlight Moment

As the fastest model in China's light off-road SUV sector to reach 150,000 units, the BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation. With hardcore strength in super off-road, super large, and super economical aspects, it allows the world to see China.

"Super Off-road" is the confidence to set out. Beijing Off-road has created the industry-leading "Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Chinese Box-style SUV category. The Three-Motor Powertrain consists of a hybrid-specific engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power burst respectively; Intelligent Four-Wheel Drive responds in 30 milliseconds, reaching peak torque in 0.5 seconds. Six Modes can automatically select the optimal working mode, ensuring power is always in the best state. Coupled with energy central lock, four-wheel electronic slip control, and Intelligent Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

"Super Large" is the calmness of travel. The BJ30 Traveler features a three-row seven-seater layout, boasting a 2820mm ultra-long wheelbase, a 66% ultra-high usable space ratio, and a 1496-liter super large trunk. Folding the rear row flat instantly turns into a 1.92-meter large bed. The B-segment box-style super-wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage spaces throughout the vehicle, personal items always have a dedicated spot. Family travel is free, no one has to settle.

"Super Economical" is long-term companionship. The BJ30 Traveler achieves saving money, saving time, and saving worry. Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption not exceeding 5 liters per 100 kilometers in every country, with a range of over 1000 kilometers per tank of fuel. No need to find charging piles, just refuel and go, saving dozens of hours of recharging time annually. Meanwhile, the first owner enjoys a lifetime warranty for the entire vehicle, with no high-voltage battery pack safety hazards. Maintenance is simple and parts are abundant, ensuring every departure is worry-free.

The BJ30 Traveler is both a box-style SUV that takes you to the wild, and a city commute SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, but the BJ30 Traveler stands out from the crowd!

BJ30 Traveler Highlight Edition Launched, Welcoming Three Major Highlight Moments: Appearance, Performance, and Experience

At the milestone of 150,000 units produced, Beijing Off-road launched the all-new version—the BJ30 Traveler Highlight Edition. Based on "Super Off-road, Super Large, Super Economical", it achieves comprehensive leaps in appearance, performance, and experience.

Highlight Appearance, Customized for Different Life Stages. The BJ30 Traveler Highlight Edition adopts a classic box-style design, perfectly blending a tough atmosphere with delicate lines. The exclusive five-star ring integrated light strip is eye-catching and cool; the full set of trendy styling kit, exclusive star-ring wheels, front and rear color-matched sport bumpers, fully display passion and ease; new orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can find passion and meet their highlight moments in this vehicle.

Highlight Performance, Gaining Both Power and Fuel Economy. The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life 3 times that of ordinary batteries; it features Porsche-same turbocharging technology, achieving 99% whole-vehicle charging efficiency; the rear motor power increased from 55 kW to 70 kW. On-ramp merging, intersection starting, emergency evasion, all receive timely response, giving you the confidence to stick to your rights on the road.

Highlight Experience, Creating a Mobile Comfortable Living Room. Compared to ordinary SUVs, the BJ30 Traveler has a higher body, wider field of view, and features like seat heating, ventilation, and steering wheel heating, providing intimate comfort. The system can detect raindrops and automatically close windows. The 64-color ambient light moves with the music rhythm, giving you a space to enjoy soothing emotions exclusively.

The BJ30 Traveler Highlight Edition allows you to enjoy both off-road life and city commuting. With the composure of one car, it holds both sides of life, turning every ordinary day into a highlight moment.

First Online Teardown of 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality

To give back to the 150,000 owners' companionship and passion, Beijing Off-road launched the "30,000 Super Trade-in Policy", available to both trade-in users and new purchase users. Beyond the 30,000 yuan super trade-in policy, Beijing Off-road also brings five premium benefits.

True strength fears no strict scrutiny. At the press conference, Beijing Off-road joined hands with CCTV Finance to livestream the teardown of a BJ30 Traveler with 150,000 kilometers driven, showing durability quality with real vehicle conditions. Meanwhile, cameras deeply visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing guards the excellent quality control of every vehicle from the source.

150,000 kilometers is equivalent to nearly ten years of use for an ordinary family. After tearing down the BJ30 Traveler: the engine turbo is clean with little carbon buildup, power output remains abundant, the transmission casing is intact without oil leaks, internal gears show no wear or pits, the power system status is excellent; the battery pack shows no bulging, leakage, or internal degradation, no worry about battery aging faults with long-term use; the subframe and suspension arms have no rust or oil seepage/leakage, the overall chassis flatness and neatness differ very little from a new car, passive safety protection remains online. This livestream proved with lenses that the BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability, bringing users lower maintenance costs, longer car replacement cycles, and peace of mind for every trip.

150,000 Units of Passion, Here to Shine. As a family of off-road expertise, Beijing Off-road makes precise layouts with a diversified product matrix, dedicated to letting users with different needs find the most suitable travel partner. The BJ30 Traveler Highlight Edition, with ultimate product power and sincere pricing, ensures every passion is not let down and every departure shines; the BJ40 Extended Range Long-Endurance version accompanies users to explore broader worlds with hardcore strength of "City and Off-road Ultimate Safety". In the future, Beijing Off-road will continue to walk shoulder-to-shoulder with car owners, journey to the next mountains, rivers, and seas, and share every highlight moment.

On June 12, the BJ30 Traveler Highlight Edition was launched. The entire series offers a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The brand-new annual edition BJ30 Traveler Highlight Edition is launched, positioned as a light off-road SUV, with comprehensive upgrades in looks, performance, and experience. The super trade-in price starts from 82,900 yuan. The "30,000 yuan super trade-in policy" is available for both trade-in and new purchase users.

Beijing Off-Road created the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Chinese box-style SUV category. Three-Engine Power consists of a hybrid-exclusive engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time replenishment, and instant burst; Intelligent Four-Wheel Drive has a response speed of up to 30 milliseconds, generating peak torque within 0.5 seconds. Six Major Modes can automatically select the optimal working mode, keeping power in the best state at all times. Coupled with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily handle mud, sand, and other scenarios.

BJ30 Traveler features a three-row seven-seater layout, with a 2820mm ultra-long wheelbase, 66% ultra-high usable area ratio, and a 1496-liter super large trunk. Rear seats fold flat to become a 1.92-meter large bed in seconds. Class B box-style ultra-wide third-row space allows 1.8-meter tall adults to sit comfortably. The entire vehicle has 38 storage spaces, with exclusive spots for all personal items.

Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved under 5 liters per 100 kilometers in every country, with a range of over 1000 kilometers on a single tank.

At the milestone of 150,000 units off the line, Beijing Off-Road launches a new version—the BJ30 Traveler Highlight Edition. Building on the foundation of "Super Off-road, Super Large, Super Fuel-efficient", it achieves comprehensive upgrades in looks, performance, and experience.

The BJ30 Traveler Highlight Edition adopts a classic box-style design, with a tough presence perfectly blended with delicate lines. The unique five-star-ring through-beam lighting group is eye-catching and cool; the full set of electronic-style trendy modification kit, exclusive star-ring wheels, and front and rear same-color sport bumpers show full of passion and free-spiritedness; brand-new orange interior and metallic texture panels outline layers and quality, highlighting the warm and refined quality.

The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; equipped with turbocharging technology, the whole vehicle charging efficiency reaches 99%; the rear motor power increases from 55 kW to 70 kW, allowing timely response in ramp merging, intersection start, and emergency avoidance.

Compared to ordinary SUVs, the BJ30 Traveler body is higher, with a wider field of view. It also features seat heating, ventilation, steering wheel heating, and other functions, offering caring comfort. The system can sense raindrops and automatically close windows. The 64-color ambient light can move with the music rhythm.

June 12, Beijing Off-road held a "150,000 Units of Passion, Arriving with Glory" theme launch event at the BAIC Zhuzhou Super Factory, officially achieving the 150,000th BJ30 Wagon rolling off the line, while introducing an all-new model for the year —— BJ30 Wagon High-Glory Edition. Alongside the new car launch, the official website simultaneously launched a 30,000 Yuan super trade-in policy, with the full series super trade-in price starting from 69,900 Yuan, and the High-Glory Edition super trade-in price starting from 82,900 Yuan, further lowering the purchasing threshold for light off-road SUVs.

As the fastest-selling model in the light off-road SUV category to achieve 150,000 units in sales, the BJ30 Wagon's market performance relies on over 60 years of technical precipitation from Beijing Off-road. The product's core characteristics of "Super Off-road, Super Large, Super Fuel-Efficient" precisely hit the dual needs of family users balancing urban commuting and outdoor travel.

"Super Off-road" is the core confidence of this product set. The BJ30 Wagon is equipped with the industry-leading three-motor four-drive six-mode HEV hybrid architecture, the first HEV hybrid model in the domestic boxy SUV category. The system consists of a hybrid dedicated engine with 41% thermal efficiency and front/rear dual drive motors, with intelligent 4WD response speed reaching 30 milliseconds, and maximum torque can explode in 0.5 seconds; six driving modes can automatically match the optimal working condition, combined with energy center differential lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, mud, sand, and other unpaved roads can be handled with ease.

"Super Large" solves family travel space anxiety. The new car has a 2,820 mm long wheelbase, with an interior utilization rate reaching 66%, adopting a three-row seven-seater layout, the third row can accommodate adults 1.8 meters tall comfortably; trunk maximum volume 1,496 liters, rear seats can be folded flat to form 1.92 meters of flat space, the whole car is also distributed with 38 storage compartments, long-distance travel and daily cargo carrying can both be considered.

"Super Fuel-Efficient" is reflected in lifecycle usage costs. In previous joint practical tests by automotive bloggers from five countries such as South Africa and Indonesia, the BJ30 Wagon achieved fuel consumption of no more than 5 liters per 100 kilometers under various road conditions in each country, with a single tank of fuel mileage exceeding 1,000 kilometers; the characteristic of not needing external charging also saves time costs of finding charging piles. Plus the first-time non-commercial owner lifetime vehicle warranty policy, the structure without high-voltage battery pack also reduces safety risks and maintenance costs in later maintenance.

The High-Glory Edition launched this time, on the basis of the original product, completed targeted upgrades from three dimensions of appearance, performance, and experience.

The appearance continues the classic boxy shape, equipped with exclusive five-arc star ring through light group, matching a full set of electronic sense trendy modification kit, exclusive star ring wheels, and front/rear same-color sport bumpers, the style is more identifiable; the interior adds orange color and metal texture trim plates, cabin texture further improved.

In terms of performance, the new car replaces the AGM battery with 3 times cycle life of ordinary batteries, equipped with Porsche-style turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, power response in scenarios such as starting, overtaking, emergency avoidance is faster.

In terms of experience configuration, high body brings a wider driving view, seat heating/ventilation, steering wheel heating and other comfort configurations all equipped; added rain-sensing automatic window close, 64-color music-syncing ambient light, convenience and atmosphere feeling of daily car use are upgraded.

The most convincing part of the launch event belongs to the "Network-First Live Disassembly of 150,000 km BJ30 Wagon" completed by Beijing Off-road jointly with CCTV Finance. 150,000 kilometers is roughly equivalent to the usage intensity of an ordinary family for nearly a decade, the disassembly results show: this long-term test car engine turbo carbon buildup is extremely small, power output status maintained well; transmission casing no oil leak, internal gears no obvious wear; battery pack no bulging, fluid leakage and internal degradation signs; subframe, suspension arms no rust oil seepage, chassis integrity and new car difference is not large, directly using real car condition to verify the vehicle's durability quality.

At the same time, CCTV lenses also went deep into the BAIC Zhuzhou Super Factory to dissect the quality causes from the manufacturing side. Welding workshop achieves 100% automated production, glue application error controlled within a hair thickness, guaranteeing body structure strength; stamping workshop adopts over 5,000-ton giant equipment to press the body plate into shape at once, guaranteeing appearance line accuracy; spraying workshop adopts full-automatic robots and environmentally friendly water-based paint, car interior harmful volatile matter reduced by more than 60%, new car no obvious odor. Full process sets up multiple quality control checkpoints, controlling the consistency of off-line vehicles from the source.

Policy level, this time 30,000 Yuan super trade-in subsidy no brand restrictions, no year restrictions, have a car can participate in trade-in; new purchase users present their own driver's license to the store, can also directly enjoy 30,000 Yuan exclusive benefits. On this basis, car purchase can also enjoy five exclusive privileges: first-time non-commercial owner gets 6,000 Yuan lifetime vehicle warranty for free; 0 down payment and other financial plans can be chosen; old customers referral transaction can get up to 800 Yuan JD Gift Card; full series lifetime free OTA upgrade; basic data lifetime free, entertainment data 2 years free unlimited. Matching the World Cup prediction activities, accurately hitting the champion and final score can also enjoy another 50,000 Yuan car purchase subsidy.

From an industry dimension, in recent years light off-road track continues to heat up, but the market always exists "off-road attribute strong then price high, price friendly then tends to urban" contradiction. BJ30 Wagon rapidly broke through 150,000 units, essentially using "HEV Hybrid + All-Terrain Capability + Large Space + Low Usage Cost" all-around attributes, hitting the core needs of mass users for "one car handling all scenarios". And this time the High-Glory Edition launch combined with inclusive trade-in policy, and public disassembly of 150,000 km vehicle transparent operation, is both brand confidence in its own quality, also pushing "Off-road Equity" from concept to implementation —— let ordinary families also be able with friendly cost, obtain reliable light off-road travel experience. This not only provides a reference sample for the mass development of light off-road category, but also once again confirms Chinese Manufacturing technical strength and quality control confidence in the off-road track.