Changan Mazda Appears at Chongqing Auto Show, Global Car Lineup and 618 Major Promotions Launch Together

On June 13, the 2026 Chongqing International Automobile Exhibition officially kicked off at the Chongqing International Expo Center. At this exhibition, Changan Mazda participated with the theme "Still Mazda". Under the brand's classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the newly launched EZ-60 Ma Year Edition all arrived at the Hall N8 exhibition stand. This participation not only concentratedly showcased the brand's phased results in the field of new energy transformation, but also synchronously launched mid-year purchase incentives for the market.

In terms of product perspective, Changan Mazda emphasized its new energy model development logic. EZ-6 and EZ-60 were built according to global standards from the very beginning of the project. In the design field, EZ-6 won the "2026 World Design Car of the Year" award, becoming the first Chinese new energy vehicle to receive this honor; EZ-60 won 8 world-class top design awards. In terms of safety standards, both models benchmark against China-Europe Dual Five-Star Standards. Among them, EZ-6 obtained 5 authoritative certifications including C-NCAP, E-NCAP, etc., and EZ-60's battery safety meets new national standards and European standards in advance. Addressing the safety pain points of new energy vehicles, Changan Mazda provides users with "Lifetime Battery Fire Compensation" benefits, with unlimited mileage and owners.

In terms of dynamic performance verification, the unmodified factory stock pure electric EZ-60 achieved the SUV Group Champion in the track race and the overall runner-up in the rally at the China New Energy Vehicle Rally Championship. At the auto show site, driver Ji Hao, who drove this car to compete and win, shared his real-world experience of the 6-day 910-kilometer race course, believing the vehicle's quality stability and chassis tuning withstood the test of extreme road conditions.

In terms of global layout, Changan Mazda has currently obtained whole vehicle certifications from three major markets: the EU, UK, and Australia, becoming the first joint venture new energy vehicle enterprise in China to obtain these three certifications simultaneously. According to official disclosure, at the end of May this year, over 80 overseas dealers from Europe, Australia, and Thailand conducted on-site inspections of the Nanjing Plant. In terms of market performance, EZ-60 has ranked first in sales of joint venture new energy mid-size SUVs for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automobile Sales Branch, stated on site that the enterprise is positioned as Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center, committed to providing models that meet unified standards for global users.

Apart from product strengths, Changan Mazda also focused on showcasing its user operation system at this auto show. Based on the foundation of 5 million users in the Chinese market, the brand continued to promote the "User+" mindset in 2026. The "Wish Journey" project launched at the beginning of the year helped users realize personal wishes through brand assistance; the "Owner Stories Collection" which is continuously updated has launched 11 issues, recording real cases including long-term charity donors, car club organizers, and couples connected by cars, etc. In addition, the "Joyful Mazda Creators" and "All People Agents" plans encouraged owners to share car usage experiences. Post-2000s owner Sun Jingyi shared her experience of participating in content co-creation on site.

In terms of youth group expansion and social responsibility, the Season 2 of the "Green Seedling Plan" launched in May is entering national universities to carry out exchanges, and simultaneously holding the EZ-60 National University Modified Design Competition, providing internship opportunities for excellent students. In the charity field, since 2015 the brand has cumulatively donated and built 12 Hope Primary Schools in Yunnan, investing over 10 million Yuan; the "Every Kilometer is Kindness" campaign launched in June this year converts users' driving mileage into charity funds to improve teaching conditions.

Tied to the Chongqing Auto Show event, Changan Mazda simultaneously launched the "Enjoy Summer Driving Vibe, Savor 618 Major Sale" campaign. From now until June 30, car purchase users can enjoy up to 20,000 Yuan in national trade-in subsidies and 17,000 Yuan in plant trade-in subsidies; purchasing designated models can gift a Premium Package worth 7,999 Yuan (including original factory charging pile, LLumar sun film, and TPE floor mats/trunk mats). Regarding financial policies, a 0 Down Payment 5-Year Low Interest Plan is provided, with an annual fee rate of 1.99%, and attached with a Lifetime Zero Fuel Cost benefit worth 7,999 Yuan. In addition, users who test drive new energy vehicles at the store can also be gifted National Intangible Cultural Heritage Jinling Gold Foil.