Changan Mazda Global Car Lineup Debut at Chongqing Auto Show, 618 Mid-Year Benefits Launch Simultaneously

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda with the theme "Always Mazda", showcased at Hall N8 booth with classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60) and the EZ-60 Mazda Edition launched in April, comprehensively demonstrating the latest results of the enterprise's new energy transformation, and simultaneously announcing a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 Yuan national subsidy and 17,000 Yuan factory subsidy, purchasing specified models enjoys an exclusive luxury set worth 7,999 Yuan.

Global Car Strength Endorsement, Setting a Benchmark for New Energy Value

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In design, EZ-6 won the "2026 World Car of the Year Design Award", becoming the first Chinese new energy model to receive this honor, EZ-60 became the only SUV globally to simultaneously win 8 top world design awards. Regarding safety, both models are built strictly according to China-Europe dual 5-star standards, EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, EZ-60 battery safety meets new national and European standards in advance, Changan Mazda further promises all new energy users "Battery Lifetime Spontaneous Combustion Compensation, unlimited mileage, unlimited owners".

Regarding handling, EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Race SUV Class Champion and Rally Race Overall Ranking Runner-up, verifying ultimate handling strength. At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his mindset journey driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship, in a 6-day 910-kilometer devil schedule, facing competition from the majority of extended-range/Plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, breaking through from 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained whole vehicle certification for three major markets: EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to secure these three certifications simultaneously. Hard-core global quality has won extensive recognition from the international market, at the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to production processes and quality control systems. Currently, overseas sales and pre-order trends for EZ-6 and EZ-60 continue to improve, in the domestic market, EZ-60 has been the sales champion of joint venture new energy medium SUVs for 7 consecutive months.

Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy vehicle whole design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."

[Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda continues to practice "User+" thinking, launching a series of user co-creation activities, building a full-dimensional, full-lifecycle user ecosystem, making the commitment of "Always Mazda", not only reflected in the value details of products, but also integrated into the emotional resonance with every user. For users and Mazda fans participating in a series of Changan Mazda activities, there will be a chance to participate in the 2026 Fan Ceremony.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Assistance", truly brought Changan Mazda into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The cumulatively launched 11-issue "Owner Story Collection", has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car owner clubs to care for special children for 4 consecutive years, sweet couples who got to know each other because of Mazda. These real and vivid stories make up the most moving background color of the Changan Mazda brand.

"Joy Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the launch of the activity, a large number of Mazda fans who record car ownership life with lenses and transmit product value through word of mouth have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving feelings. I am a beginner, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me, If you are a Mazda owner, like sharing, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) share their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities across the country, deeply exchanging practical results of Changan Mazda in design, driving control, safety, intelligence, and other fields with young students. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to realize creativity, but also opened summer practice and internship spots to young students, further promoting learning for application and industry-education integration.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Has Kindness" public welfare action again, converting every user trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be transmitted on wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits Reward Users

Seizing the opportunity of the Chongqing Auto Show, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity, from now until June 30th, all series models launch heavy car buying benefits: up to 17,000 Yuan trade-in factory subsidy and 20,000 Yuan national subsidy for old-for-new, purchase specified models gift value 7,999 Yuan luxury set (factory charging pile + Long Film solar film + TPE floor mat / trunk mat), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and value 7,999 Yuan lifetime zero-fuel rights. In addition, all users who test drive new energy models at the store can receive national intangible cultural heritage Jinling Gold Foil, consult authorized dealers for details.

"Always Mazda" is never just a slogan, Changan Mazda, while inheriting the century-old brand gene, always puts user needs first. In the future, Changan Mazda will continue to build every product well with global standards, connecting every user with sincerity, letting more people feel the driving fun of "Human-Machine Integration". June 13-21, welcome consumers to visit Chongqing International Expo Center Hall N8 Changan Mazda booth, feeling the global car charm up close.