Elimination Round Begins! New Energy Penetration Hits 70%, Hard to Survive Without Keeping Up with BYD's Pace

In May, China's new energy vehicle penetration rate hit a new high again, reaching 62.9%. In early June, the single-week rate even broke 70%. BYD exerted efforts in both technology and products. In May, the brand alone secured 330,000 sales, leading by a landslide. From January to May, BYD brand cumulative sales reached 1.208 million units, still firmly holding the top spot. Not just the brand, according to automotive group classification, BYD remains first, still leading by a landslide. Perhaps we are accustomed to BYD topping the charts, yet most people fail to combine these two facts. 1.208 million units is just the tip of the iceberg; more terrifying giants are actually beneath the surface.

In the past, BYD had also lost the single-month sales championship, such as during the off-season of January and February. At that time, no matter which brand surged up, it was only temporary. More importantly, the brand that surged up did not play an obvious driving role. BYD is different; during its surge, it drives the rise of new energy penetration rates. Previously, when Qin Plus DM-i emerged, it was like this. New energy penetration rose from less than 30% at that time to over 50%.

In the first half of this year, especially after the flash charging technology was released on March 5th, BYD welcomed another explosion. On the surface, it's a monthly sales figure of over 300,000, but what is truly terrifying are those unfulfilled orders. The second-generation Blade Battery is too in demand, so Denza and Fang Cheng Bao are both fighting the Dynasty and Ocean Networks for batteries. Even though the FinDreams factory has already been working overtime, the delivery speed still can't keep up with the order growth rate.

More noteworthy is that this wave of BYD's sales surge did not rely on price wars. I analyze two main reasons: First is flash charging technology, fully charged in 5 minutes, fully powered in 9 minutes, even at -30 degrees, it takes only 3 minutes more. It solves not only the pain point of slow charging, but also due to the popularity of flash charging piles, it directly widens the core gap with other brand electric vehicles. For pure electric models, your usage experience and my usage experience are completely different. The quantitative change in charging speed has developed into a qualitative change in experience. So many consumers would rather wait than choose models without flash charging. This is a technology war, a value war!

Even more ruthless is the ADAS safety net strategy. After the strategy release, the selection of God's Eye B increased, and usage volume surged even more. More importantly, the safety net strategy replaced promotion with action. Who has better ADAS, don't look at what is said, look at what the car companies do! I dare to guarantee smart parking, dare to guarantee urban navigation pilot! This is not just technical confidence, bringing us one step closer to L3, but also a rectification of marketing in the automotive industry. You claim you're in the first tier, you claim you are far ahead. Come on, I'm covering the risk, will you follow? Consumers are not fools. What you say is flowery, it is not as good as BYD's actual actions. This is a cognition war, a service war!

BYD calls itself a leader in new energy vehicles, not just talk. It is indeed pulling the industry forward, and also leads by example, guiding industry progress. After BYD launched DM-i, everyone followed up with plug-in hybrids, which is indeed keeping up, and also took away a lot of low-price market occupied by BYD. Now BYD has accelerated again. Flash charging technology is a large technical threshold. From PPT to implementation on vehicles, it takes considerable time. Plus flash charging piles are already all over the country, making it harder for followers to catch up.

And ADAS guarantee is a clear strategy, testing not only peers' technical level but also overall vehicle integration capability and service quality. If technology isn't good, you can make two pages of PPT to confuse consumer cognition, but promises are written in black on white, not just talk. And until now, no one dares to follow up solidly.

Currently, BYD's growth engine has started. Not only are domestic orders surging, overseas is also full of good news. In May, BYD passenger cars and pickups overseas sales hit a new high, year-on-year increase exceeded 80%, Jan-May cumulative exports exceeded 610,000 units. From Seagull, Yuan PLUS such civilian models, to SHARK pickup, to Denza high-end product line, BYD's full category models are continuously selling well in the global market. In dozens of countries such as Thailand, Brazil, Italy, BYD has firmly held the top spot in new energy sales, brand recognition and market share rising in sync.

Many people don't know, BYD's pricing overseas is far higher than domestic: Yuan PLUS price in UK is comparable to BMW 3 Series, Denza Z9GT pricing in Europe benchmarks Porsche Taycan.

Even more worth looking forward to, this is far from BYD's full strength. In the second half of the year, BYD will welcome a new round of product year: Dynasty Network's Da Tang, Da Han will welcome flagship updates, Ocean Network's Seal 08, Sea Lion 08 will complete mainstream market product line, Denza Z Hypercar will land Goodwood for global premiere, Fang Cheng Bao S series will also launch in Q3 to challenge the performance market. These models will all be equipped with second-generation Blade Battery and God's Eye ADAS system, and the speed of technology downgrading is still accelerating.

BYD's speed is "Chinese Speed", it is setting standards for the industry with its own actions. All competitors have no other choice, either keep up or get eliminated. With a big boss like BYD here, the elimination round is about to start.