3 Million Is Not the End, But the New Starting Point for Wuling Commuter Vehicles Heading Globally

With the cumulative sales of Wuling commuter vehicles nearing the breakthrough of 3 million units, there is only one small step left. SAIC-GM-Wuling recently announced that this milestone is imminent. At this juncture, Wuling is advancing two things simultaneously: a new car launching in the Indonesian market, and a car owner gala about to be held in Chengdu.

On July 29, at the Indonesia International Motor Show, the 5th Generation Hongguang MINIEV officially debuted under another name — Wuling Aira EV. The official price starts from 155 million Indonesian Rupiah, approximately 59,600 RMB. Four doors, four seats, pure electric commuting, positioned directly as the first car for newcomers to the workplace and young families, also targeting the additional purchasing needs of mature families.

Moreover, the launch style of the 5th Generation Hongguang MINIEV in Indonesia is quite interesting: it collaborated with Disney·Pixar's "Toy Story 5" for a cross-over tie-in, attracting the attention of a large number of local consumers.

Looking back at history, in 2017, Baojun E100 and E200 tested the commuting vehicle market. In 2020, the Hongguang MINIEV emerged. No one expected at that time that this small car that looked like a "sugar cube" would win the domestic A00-class pure electric sales championship for a consecutive 71 months in the following days. Moreover, the Hongguang MINIEV also spawned trendy creation culture: young people turned the Hongguang MINIEV into a mobile personal signature, car owners shared trendy creation schemes on Xiaohongshu, and some car owners inspected each other's car stickers in the parking lot.

Six years later, the Hongguang MINIEV family has cumulatively gained over 1.95 million users. The Bingguo family followed closely, gaining over 750,000 car owners' trust. Together, these two families form the basic base of nearly 3 million Wuling commuter vehicle users.

This sales volume is no coincidence. The Hongguang MINIEV brings excellent cost-performance with "good looking, easy to drive, easy to park, and fuel-efficient", among which the turning radius of the 5th Generation Hongguang MINIEV is small enough, easy to enter and exit narrow city roads and tight parking spots in residential communities, electricity consumption is low enough that the cost per kilometer can be almost ignored, and new drivers have almost no learning curve. As for the Bingguo Pro, retro high-value appearance, 12.8-inch HD smart large screen, Lingyu AI ultra-fast voice wake-up, meeting the exquisite travel needs of family users. Looking at the Bingguo S, A0-class top ten safety body, 72% high-strength steel combined with multiple airbags, range up to 525km, can fully cover daily commuting, as well as diverse travel needs including suburban outings and weekend short trips.

It can be said that the Hongguang MINIEV family and the Bingguo family together build a commuter vehicle product matrix covering all price points and all scenarios, which can fully meet the commuting needs of different groups.

Let's focus on the future again. On August 7, at Chengdu Open Air Music Park, nearly 100 user trendy creation cars will gather on site, and Bingguo family global spokesperson Meng Ziyi will also be present. This gala named "Colorful Life, Playful Spirit Unleashed" is both the 6th Anniversary of Hongguang MINIEV and the 3 Million Wuling Commuter Vehicle User Gala, and also a party belonging to the car owners.

"Whatever the people need, Wuling will build it." This sentence has always been the persistence of SAIC-GM-Wuling, from one Hongguang MINIEV to the three major vehicle matrix, from the first user to the upcoming 3 millionth. It is not just a slogan pasted on the wall, it is the coordinate repeatedly confirmed by SAIC-GM-Wuling at every moment of making choices.

Conclusion:

Six years ago, the Hongguang MINIEV proved to the market that small electric commuter vehicles have vast space. After six years of development, Wuling has gained a massive number of users relying on multiple commuter vehicle models. The event in Chengdu on August 7 will witness this important milestone of 3 million users, and the development of Wuling commuter vehicles will also welcome a new stage.