Denza Z Global Premiere Scheduled at Goodwood, Sighing at the Tragedy of Chinese Supercars Forced to Depart

June 10, the Ministry of Industry and Information Technology's 408th Batch "Announcement on Road Motor Vehicle Production Enterprises and Products" was publicized, listing the Denza Z Hardtop, Convertible, and Track versions clearly. This means this 1604 horsepower Chinese supercar has passed all mandatory national standard inspections, obtained full legal qualifications for mass production, sales, and legal registration, and is about to meet us.

What concept is 1604 horsepower? The Koenigsegg Jesko has 1600 horsepower, priced near 50 million; the Bugatti Divo has 1500 horsepower, priced at 70 million. The Porsche 918 Spyder has almost half the horsepower, over 13 million; the Ferrari Daytona SP3 is 14 million. The Lamborghini Aventador Ultimae, also commonly known as the Big Bull, is 7.36 million. Tell me, how much should our Denza Z sell for?

It's not just about piling up horsepower; Denza Z adopts mature DiSus-Z technology, plus DiSus-M magnetorheological suspension. To put it simply, the full-size SUV Denza N9 with such a high center of gravity uses DiSus-Z, achieving 210 km/h in the Fishhook Test. Guess what kind of performance the Denza Z supercar will have?

However, such an authentically Chinese supercar chose the Goodwood Festival of Speed in the UK, thousands of miles away, for its global premiere. Why does BYD choose not the world's largest car market but the UK thousands of miles away? The answer is a bit heart-wrenching —— this looks more like a forced "departure", hiding two unspeakable tragedies behind the Chinese supercar industry.

First, it's the issue of recognition. Many people might not know that BYD's brand recognition overseas is far higher than domestically. In China, BYD's impression on consumers remains at the level of economical family cars, and has even not yet fully detached from the low-end category. This contains our cognitive inertia, as well as BYD's relatively affordable price factors, but what cannot be denied is that we still haven't shaken off stereotypical prejudices against domestic brands, and there is also the influence of some preference for foreign things.

Actually overseas, BYD is equivalent to Tesla in the eyes of domestic Tesla fans, a synonym for high-end technology. It is a concrete embodiment of China's strength. The Denza Z9GT with a domestic starting price of 269,800, after landing in Europe, the plug-in hybrid version starting price reaches 103,500 Euros (approx. 825,000 RMB), the pure electric version sells even higher at 115,000 Euros, directly targeting traditional luxury flagships like Porsche Taycan and Mercedes-Benz S-Class; the domestically priced 150,000-level Yuan PLUS (overseas named ATTO 3), starts at 39,000 Pounds in the UK, placing it in the same price bracket as BMW 3 Series and Audi A4.

Market data won't lie either: BYD's overseas annual sales broke through 1.05 million units in 2025, exports grew by 64.9% year-on-year in the first 5 months of 2026, and it has ranked first in new energy vehicle sales in dozens of countries including Thailand, Brazil, Italy, etc.

Second, we can build the mass-produced supercar with the most horsepower, but we haven't yet bred a cultural soil suitable for supercars. China is already the undisputed global number one automobile country: the largest consumption market, the most complete new energy supply chain, the most advanced battery, motor, and control technology, we finished the industrial path others took decades in just over ten years. But the sedimentation of automotive culture has never been able to be accomplished in one step by overtaking technology.

European and American supercar culture has developed for over a century, from amateur track days and modification culture to top-tier racing systems, forming a mature audience ecosystem. The Goodwood Festival of Speed has become a sanctuary for global car enthusiasts, essentially a microcosm of deep automotive culture —— the audience there understands horsepower curves, understands chassis tuning, understands engineering aesthetics, and is willing to pay for pure performance and technology.

While the comprehensive popularization of domestic cars has only been for 20 or 30 years, the explosion of new energy is even more recent, within the past 5 or 6 years. The public's understanding of cars mostly remains at commuting, family, and business attributes, with extremely limited understanding of track culture and performance culture. In the eyes of many, supercars are still just "status symbol toys for wealthy show-offs", and the scale of the core circle that truly understands technology and plays tracks is pitifully small.

Of course, this "departure" is never the end, but a necessary path for the rise of Chinese supercars. Going out is ultimately to return better. One day, our top supercars won't need to travel far overseas to find applause, and our domestic environment will eventually be able to breed its own automotive culture.