Changan Mazda Debuts at Chongqing Auto Show, 618 Mid-Year Benefits Launch Simultaneously

On June 13, 2026, the Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", showcased classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Mazda Edition launched in April at the N8 Hall booth. It comprehensively displayed the latest results of the enterprise's new energy transformation and simultaneously announced a series of user co-creation activities.

Global Car Strength Endorsement, Setting New Energy Value Benchmark

EZ-6 and EZ-60 were built to global standards from the outset of product development. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class design awards simultaneously. In terms of safety, both models are built strictly according to China-Europe dual five-star standards. EZ-6 has obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "Battery lifetime spontaneous combustion compensation, unlimited mileage, unlimited owners".

In terms of handling, the EZ-60 successfully won the Champion of the SUV Group in the Circuit Race of the China New Energy Vehicle Rally Championship and the Second Place in the Overall Result of the Rally Race, verifying its ultimate handling capabilities. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his journey driving a stock, unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship. During the 6-day, 910-kilometer grueling schedule, facing competition from the vast majority of extended-range and plug-in hybrid vehicles, relying on the EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, it broke through from 100 participating cars across 27 brands, completing the ultimate verification of the EZ-60 stock production car's performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy vehicle enterprise to win these three certifications simultaneously. Solid global quality has won broad recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing factory and gave high praise to the production process and quality control system. Currently, overseas sales and pre-sales trends of EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has been the champion of joint venture new energy medium-sized SUV sales for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a real global car."

Adhering to "User+" Mindset, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in Changan Mazda's brand development and co-creators of value. In 2026, Changan Mazda continues to practice the "User+" mindset, initiated a series of user co-creation activities, built a multi-dimensional, full-lifecycle user ecosystem, making the commitment of "Still Mazda" not only reflected in the value details of products, but also integrated into the emotional resonance with every user. Users and Mazda fans who participate in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Grand Gala.

The "Joyful Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the campaign launched, numerous Mazda fans have emerged, using cameras to record car ownership life and word-of-mouth to convey product value. Sun Jingyi, a post-2000s EZ-60 owner, shared her feelings as a "Joyful Mazda Creator": "Although work is usually busy, I can use my spare time to share car driving experiences. I am a novice and this is my first time participating, but whether it's car friends or Changan Mazda staff, they will help me with all their might. If you are a Mazda owner, like sharing, and love making friends, welcome to join the Joyful Mazda Creator."

The 2nd season of the "Green Seedling Project", officially launched in May, is currently visiting top universities across the country, engaging in deep exchange with young students about Changan Mazda's practical achievements in design, driving dynamics, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to see their creativity realized, but also opens summer practice and internship positions to the broad youth, further promoting the application of learning and the integration of industry and academia.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Kindness in Every Kilometer" public welfare campaign again, converting every user trip into public welfare funds, all used to improve the learning and living conditions of Hope Primary Schools, spreading love through the wheels.

"Still Mazda" has never been just a slogan. While inheriting its century-old brand genes, Changan Mazda has always prioritized user needs. In the future, Changan Mazda will continue to build every product to global standards, connect with every user with sincerity, and let more people experience the driving fun of "Human-Machine Integration". From June 13 to 21, we welcome consumers to visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to feel the charm of global cars up close.