All-New MG URBAN Launches in Thailand, Only in Class Equipped with Automatic Parking Technology

On June 17, MG officially launched the all-new pure electric hatchback MG URBAN in Bangkok, Thailand, with a suggested retail price of 579,900 to 749,900 Thai Baht, offering three configurations: Standard, Long Range (Max), and Flagship (Ultra). The new car achieves local production in Thailand, with the core philosophy of "Easy Living (LIFE EASY)", committed to making "high-end convenience no longer exclusive to million-baht vehicles". Relying on SAIC MG's 13-year deep cultivation in the local market and accumulated delivery of over 250,000 vehicles, MG URBAN has also become another landmark product for China's cutting-edge intelligent manufacturing layout in the Southeast Asian mainstream market.

SAIC's Global "Thailand Sample":

In Thailand, For Thailand

MG URBAN is another concentrated embodiment of SAIC Group's "Glocal" strategy in overseas markets. So far, SAIC Group's global cumulative sales have exceeded 100 million vehicles; in Thailand, as the first Chinese brand to bring advanced technology to the mass market, MG has promoted the start and development of the local pure electric market, ranking among the top five in Thailand's automobile market sales. Currently, there are over 60,000 MG pure electric vehicles on the roads in Thailand, and the total volume of all vehicle types exceeds 250,000.

The new car relies on the local supply chain system in Thailand and is produced with full participation from the local team, making it a "produced in Thailand, for the global" vehicle. It not only enriches MG's pure electric product matrix in Thailand but also goes global with the identity of "Made in Thailand", becoming a model of deep integration of Chinese automotive enterprises' technology and local manufacturing.

Four "Easy" Pillars

Putting Cutting-Edge Technology into an Accessible Car

Known affectionately as "Nong Muang (Little Purple)" in Thailand, this MG URBAN was built around the "Easy Living" concept, creating four product advantages that transform hard-core technology into practical convenience. The vehicle has also won dual five-star safety ratings from Euro NCAP and ANCAP, safeguarding travel safety in all aspects.

■ Easy Parking (PARK EASY) The only one in its class equipped with automatic parking technology, featuring intelligent parking assistance, remote automatic parking controllable via mobile phone, and 3D panoramic image with multi-lane view, making parking in narrow spots stress-free.

■ Easy Driving (DRIVE EASY) 5.2-meter ultra-small turning radius, flexibly handling U-turns and narrow roads in the city; equipped with the class-leading Level 2 Intelligent Driving Assistance System (ADAS), with 12 ultrasonic radars, 3 millimeter-wave radars, and 6 cameras (3R6V), achieving multi-source perception information fusion, supporting adaptive cruise control, lane keeping, and automatic lane change with alerts. On long-distance highway sections such as Highway 7 and Highway 331 in Thailand, the highway intelligent driving assistance function can effectively relieve driver fatigue; even in poor lighting environments at night, the driver can lightly move the turn signal stalk, and the vehicle will activate the auxiliary lane change function, automatically complete environmental monitoring, and smoothly perform the lane change operation.

■ Easy Living (LIVE EASY) Featuring the class-leading cabin space and SUV-class wheelbase, the 15.6-inch smart cockpit is equipped with the Qualcomm Snapdragon 8155 chip. Combined with the i-SMART Pro system and AI voice assistant, it delivers a smooth full-digital interactive experience.

■ Easy Travel (GO FAR EASY) Equipped with a 53.9kWh battery and high-efficiency motor, NEDC range can reach up to 530 kilometers, leading in its class; supports up to 3.3kW external discharge (V2L), fully meeting users' diverse travel needs such as city commuting, suburban outings, and outdoor leisure.

MG SMILE and Lifetime Warranty

From "Buy with Confidence" to "Use with Peace of Mind"

Beyond product strength, MG fully understands that Thai consumers highly value the reliability and guarantee of after-sales service. Therefore, it launched the new brand service standard "MG SMILE", striving to provide convenient and reassuring service experiences for owners throughout their lifecycle. Meanwhile, MG URBAN provides an "EV Lifetime Warranty" covering the high-voltage battery, drive motor, and motor controller, serving as a strong quality endorsement.

Da Shenshen, General Manager of SAIC Zhengda Co., Ltd., stated: "Cutting-edge technology does not necessarily mean high prices. This time, we specifically brought intelligent driving assistance and intelligent parking functions into this model that allows more Thai consumers to own, to change the inherent perception that 'high-end convenience must cost a million baht'. We always believe that cars should become part of life, making everything easier and more pleasant - the all-new MG URBAN is the perfect balance for contemporary 'Smart Life' drivers between technology, value, and lifestyle."