2026 Chengdu Auto Show Media Day, the Chery main booth in Hall 5 of the Western International Expo City welcomed a large number of media and audience. This year's Chery theme is set as "Chinese Cars, Global Champions". The Chery brand independently brought 12 complete vehicles, without empty parameter stacking. Heavyweight new cars, hardcore technology exhibition areas, and youth-oriented interactive experiences are presented together. It allows people to appreciate real cars up close and intuitively feel Chery's global hard power in the intelligent electricity era.

Booth Center Spotlight: Native Global Pure Electric SUV Fengyun T7, and the all-new QQ3 Modern Edition. Fengyun T7, as the first native global car of the intelligent electricity era, is not manufactured domestically and then modified for overseas release; its product definition stage benchmarks global regulations, accommodating complex usage environments in multiple countries. The vehicle adopts Aerodynamic Aesthetics design, equipped with Rhino Battery, CLTC range 600km, featuring integrated Cockpit-Driving 8775 Chip and Falcon 500 Intelligent Driving System. Currently, the vehicle is in the pre-sale phase, with a pre-sale price of 109,900-129,900 RMB. Pre-sale orders broke 16,787 units within 9 days. It will also launch in overseas markets such as the EU, Australia/New Zealand, and Thailand, serving as a benchmark product for Chery's globalization.

The other C-spot traffic magnet, the all-new QQ3 Modern Edition, is the No. 001 official facelift version of the all-new QQ3. Pre-orders kicked off on-site at the auto show. The new car adopts Neo Retro-futurism design, blending classic automotive industrial elements with modern intelligent electric technology. Retro color schemes paired with sports decals create a light luxury vibe for this city commuter. The QQ series has accumulated 1.6 million global users. The standard version sold over 10,000 units consecutively for four months domestically, while the overseas launch also broke 10,000 units in its first month. The arrival of the Modern Edition further meets young users' demand for personalized commuter vehicles.

Following the two center-stage display cars, the Fengyun A9 and Fengyun A9L ULTRA AWD version were featured prominently. Fengyun A9 won the German Red Dot Design Award, marking a milestone for Chery's 20 million global users. Many young engineers participated in its R&D, with tens of thousands of users co-creating and refining details. Over 70% of users are under 35 years old. The upgraded Fengyun A9L ULTRA AWD version is positioned as a true global Class C flagship. With Yun Zheng exterior, Feng Chen exclusive interior, paired with a tri-color illuminated grille and electric speed-controlled rear spoiler. Hardware includes the Snow Leopard AWD system, front double-wishbone + rear five-link suspension, Falcon 700 Advanced Intelligent Driving, Rhino Battery, and 9 Airbags. Looks, performance, intelligence, and safety are all maximized.

Another major highlight of this auto show is the global premiere of the "Global Quality Sedan New Benchmark" Arrizo 7. The new vehicle uses "The Momentum of Moving Water" as its design language, drawing from the beauty of water in motion and stillness. Its shape is simple yet durable, catering to global aesthetics. It offers C-DM Super Power Electric Hybrid and Kunpeng Fuel powertrains, balancing energy consumption and performance. The new car is expected to officially launch in Q4, bringing native global car standards down to the 80,000-100,000 RMB mainstream sedan market. Additionally, the Fengyun T9 series, the all-new Tiggo 9, and Arrizo 8 PRO models are exhibited simultaneously, fully covering mainstream consumption segments for SUVs and sedans.

After viewing the display cars, the Rhino Battery exhibition area within the "Tech Eco Island" is the core technical highlight of the venue. Addressing the battery safety concern most cared about by NEV users, Chery brought limit experiments directly to the booth site. Ten times national standard needle puncture, three times national standard extrusion, plus a cell soaking demonstration after extrusion. The exhibits did not catch fire or emit smoke. Audiences could see the aquarium immersion experiment with their own eyes and even participate in battery stepping challenges, transforming obscure battery technology into an intuitive experience that ordinary people can understand. Raw materials such as high enthalpy change separators and composite current collectors were also displayed on-site. The 400Wh/kg solid-state battery modules also appeared synchronously. The Rhino Crystal, Rhino Shield, and Rhino Cloud three-layer defense system builds a complete safety loop from materials, structure, to cloud monitoring. In addition to batteries, frontier technology exhibits like the Flying Fish Digital Intelligence Chassis i and Kunpeng Power were also displayed externally.

The youthful atmosphere throughout the entire booth is also very prominent. The "Celestial Appearance Theme Day" on August 22 is about to open, setting up multiple photo check-in stations where visitors can experience makeup styles matching the brand ambassadors. The CHERY COFFEE zone and Ruixiang Life Eco Space are divided into five major blocks, including the Trend Modification District and Wild Fun Camp. The Shanyi Modification Platform also brought modification kits, bringing human-car-home life scenarios to the booth. A "Chery Future Classroom" was even specially set up to provide new energy science popularization for teenagers.

From industry data, Chery has been the number one in domestic brand exports for 23 consecutive years. July single-month exports broke 200,000 vehicles, with global cumulative users surpassing 20.16 million. In the past, going overseas was mostly about product export. However, native global cars like Fengyun T7 and Arrizo 7 are developed from the R&D source according to global standards. At this Chengdu Auto Show, Chery brings the results of its globalization back to the domestic market. On one side are home-use new cars accessible to the masses; on the other are hard technologies that are visible and tangible. Not playing with empty concepts, it hands in an answer sheet for the intelligent electricity era's global cars.