Chery Unveils Capabilities at Chengdu Auto Show as Globalization Strategy Enters Deep Waters

Exhibits in Hall 5 of the Chengdu Auto Show ripped open the true background of Chery's globalization.

On August 21, the Chengdu International Auto Show opened, with Chery showcasing 38 complete vehicles and core technology exhibits representing five major brands at the Western International Expo City.

This seemingly conventional brand-centric exhibition was actually a local review of Chery's globalization achievements.

Last month, Chery's single-month exports broke 200,000 units, making it the first Chinese automaker to achieve this, with global cumulative users officially crossing the 20.16 million mark.

Multiple native global vehicles debuted at this Auto Show, hiding the core logic behind Chery securing the top spot in Chinese brand passenger car exports for 23 consecutive years.

Native global vehicles achieve systematic overseas expansion

Chery's globalization does not take the old path of modifying domestic models for export.

The Fengyun T7 debuted at this Auto Show was launched for the global market from the first day of product definition.

The R&D team pre-researched global regulations 2 years in advance, designing fully to align with the latest European crash standards.

They visited 15 typical countries, collected over 5,000 global user surveys, and directly incorporated usage habits of different markets into the initial product definition.

To adapt to extreme environments in different regions worldwide, the Fengyun T7 completed 7 major categories of extreme environment verification.

South Asian rainy season verification for off-road wading ability, Middle East high-temperature sun exposure verification for equipment overheating protection, Indonesian high-humidity environment control for filter odor residue.

Siberian low temperatures reinforced wiper life, Nordic polar night optimized interior lighting and charging backlight, Brazilian gravel roads reinforced battery connector protection, Mexican cobblestone roads specialized verification for durability and noise.

Every verification corresponds to user pain points in real markets.

Chery invested 81 exclusive durability vehicles for synchronized road testing, with total accumulated testing mileage exceeding 6 million kilometers, covering over 100 extreme road conditions.

For user habits in different regions, the team conducted over 80 localization adaptations.

Thailand RHD market strengthened steering feel, Australia/New Zealand regions added eyeglass cases to adapt to driving habits with sunglasses.

European market adapted for vehicle head-in parking habits, triggering the front camera early.

Localization details gained global market acceptance.

Currently, Fengyun T7 has launched in South Africa and Thailand, and will subsequently land in China, Indonesia, EU, Australia/New Zealand, and other markets.

Sales data validates the effectiveness of this approach.

In July this year, Chery Group exports exceeded 200,000 units, a year-on-year increase of more than 70%, breaking China's single-month car export record for five consecutive months.

January to July cumulative exports exceeded 1.14 million units, with growth rate maintaining above 70 percent.

In the European market, sales in the first half of the year broke through 174,000 units, with new energy vehicles accounting for nearly half.

The UK market has held the runner-up spot on the single-month sales leaderboard for three consecutive months, and the Canadian market officially launched in May this year.

Chery's overseas expansion is not just about selling cars.

Currently, Chery products are sold in over 130 countries and regions, with overseas employees exceeding 20,000, and local staff accounting for 85 percent.

The Spanish joint venture factory revitalized the local national brand, while the South African factory retained over 600 original employees, driving over 3,000 jobs in upstream and downstream industries.

Full-domain localization of industry, talent, and supply chains is Chery's globalization's most solid moat.

Technology foundation supports global market premium

The confidence of globalization ultimately must land on technical hard power.

At this Auto Show, Chery unveiled a full set of technical achievements including Rhinoceros Battery, Kunpeng Power, Flying Fish Digital Intelligent Chassis, without stacking concepts; every item corresponds to user pain points in global markets.

Among them, the systematic safety logic of the Rhinoceros Battery best reveals Chery's engineering background.

The Rhinoceros Battery does not take the shortcut of single-point technology breakthroughs, building a complete protection system from material, structure, and intelligent control three dimensions.

At the material end, cathode, anode, separator, and electrolyte standards were upgraded, all significantly higher than national standards.

At the structure end, it adopts 31-layer armor protection, four layers of energy-absorbing underbody guards paired with high-strength steel, and I-beam frame forming a triple crash barrier.

At the intelligent control end, 24/7 cloud monitoring provides real-time monitoring and warning for over 300 battery signals.

On verification standards, Chery proactively raised thresholds.

Cell-level 10-needle nail penetration test has no fire or smoke; even after bottom extrusion deformation by 50%, nail penetration remains safe.

Bottom impact energy of the battery pack reaches 1500 Joules, ten times the national standard.

Burn, squeeze, scrape bottom, drop tests, all far exceed national standard requirements.

Vehicle-end collaborative verification covers six major scenarios: high temperature, extreme cold, high salinity, collision, scraping bottom, and wading, with cumulative verification mileage exceeding 25 million kilometers.

Manufacturing end control is equally stringent.

Chery adopts a five-step demagnetization process, applying highest-grade magnetic rods, controlling magnetic foreign objects to ppb level within Class 100.

The production workshop cleanliness reached Class 100 medical operating room standards, and the full-line maglev logistics line guarantees production precision.

Independently developed back-pressure helium detection process achieves dual cell detection, and full-line AI quality inspection covers all processes.

Over 8,000 process control points, over 300 product quality gates, guarding every detail.

Except for batteries, Kunpeng Tianqing engine thermal efficiency broke through 48.5%, axial flux motor power density reached industry leading level, Flying Fish Digital Intelligent Chassis achieved four-wheel independent wire control.

Complete technical shelving supports the product power of Chery's global vehicles.

The proportion of young users continues to rise, Fengyun A9 users under 35 exceed 70 percent, and the usage rate of the all-new QQ3 intelligent functions remains high, all direct proof of technology landing into user experience.

The path Chery takes is very practical.

No concept hype or chasing trends, making every car to the highest global standard, investing every technology where users can perceive it.

Exporting first for 23 consecutive years is not luck, it's the reputation accumulated car by car, the barrier built technology by technology.