Xu Yin Appointed Vice President of IM Motors in Charge of Marketing, Co-CEO Liu Tao Transfers to Overseas Operations

Operator Financial Network Auto Channel, Li Guangyan/Article

On August 18, the new generation IM L6 started pre-sales. At the launch event, Xu Yin made his public debut for the first time as the Vice President of IM Motors, indicating that IM Motors has undergone personnel adjustments.

It is understood that Xu Yin is a veteran of SAIC Group, working in the group for nearly twenty years, and had served at SAIC Motor Passenger Vehicle for a long time. In 2015, Xu Yin was appointed Senior Manager of Roewe Brand Marketing Department Roewe Regional Marketing (Zone 2 R), then in 2018, he appeared publicly as Senior Manager of SAIC Motor Passenger Vehicle New Energy Marketing Section, mainly responsible for the national new energy sales business of SAIC Motor Passenger Vehicle.

After this, SAIC Group began to vigorously develop overseas businesses, and Xu Yin was transferred to Thailand to be responsible for the sales of SAIC products in Thailand. Before taking the new position as Vice President of IM Motors this time, his disclosed title to the outside was the General Manager of MG Sales (Thailand) Co., Ltd. and the Deputy General Manager of SAIC Chengda Co., Ltd.

It is worth noting that during the new generation IM L6 launch event, Xu Yin was the sole presenter throughout, while IM Motors Co-CEO Liu Tao did not appear. According to information revealed in media group interviews, Liu Tao still serves as IM Motors Co-CEO, but the business focus has shifted to overseas market operations. In June of this year, Xu Yin was transferred back from Thailand to China, appointed Vice President of IM Motors, responsible for IM's marketing and sales business in China, and has only been in the post for about two months.

Public data shows that in July 2026, IM Motors' sales were 5,900 units, a year-on-year increase of 1.57%, with cumulative sales of 45,552 units in the first 7 months, a year-on-year increase of 82.45%. Although the increase is significant, there is still a considerable gap from the target of 110,000 to 130,000 units.

Xu Yin stated that he would not discuss specific sales targets, but win consumers with product strength and service. "If they are satisfied, we have such great potential, and such low prices, I believe the sales will follow naturally."

Operator Financial Network will continue to pay attention to the future development of IM Motors and Xu Yin.