Kerugian selama lima tahun, jualan gagal tiga tahun berturut-turut, kerugian 44,000 yuan setiap unit terjual—IM tidak menukar CEO, tetapi menukar ketua pemasaran.

18 Ogos 2026, pelancaran pra-penjualan IM L6 Generasi Baharu. Di atas pentas berdiri wajah yang tidak dikenali—Xu Yin, gelaran Timbalan Pengurus IM. Sementara itu, CEO Bersama Liu Tao yang berada di bawah sorotan selama bertahun-tahun sebelum ini, tidak muncul langsung.

Pelancaran itu sendiri sangat meriah, tetapi orang di bawah lebih tertumpu kepada satu perkara lagi: Penyesuaian personaliti IM kali ini, sebenarnya menyesuaikan apa?

Jika dilihat dengan teliti, terdapat tiga soalan yang tidak dapat dielakkan.

Pertama, lihat fakta paling asas: Jiang Jun masih berada, dan kedudukannya sangat stabil.

Jiang Jun, lahir Mac 1970, kini adalah Naib Presiden SAIC Group dan CEO IM. Dilantik Naib Presiden SAIC Group pada Disember 2023, pada majlis penghantaran kenderaan ke-100 juta SAIC Group pada Mei 2026, beliau masih berdiri di samping Pengerusi Wang Xiaoqiu dan Presiden Jia Jianxu. Pada surat dalaman ulang tahun ke-5 IM pada Disember 2025, tanda tangan bersama juga oleh beliau dan Liu Tao.

Resume Jiang Jun sangat cantik: berasal sebagai Pengarah Servis Pasca Jualan SAIC-GM, bergerak sehingga Timbalan Pengurus SAIC Passenger Car dan Pengarah Eksekutif Jabatan Pemasaran, kemudian menjadi CEO IM. "Orang dalam" SAIC Group, latar belakang kukuh.

Tetapi soalnya: Bagaimana keadaan IM?

Pada 2025, jualan IM sepanjang tahun 81,000 unit, gagal capai sasaran tahun ketiga berturut-turut. Sasaran 2023 45,000 unit, sebenarnya 38,300 unit; Sasaran 2024 120,000-130,000 unit, sebenarnya 65,500 unit; Sasaran 2025 100,000 unit, kadar pencapaian hanya 81%. Kerugian bersih tahun 2025 sebanyak 3.598 bilion yuan, bersamaan kerugian 44,000 yuan setiap kenderaan terjual. Nisbah liabiliti aset tinggi hingga 90.8%. Sasaran pertengahan 2026 mencapai hanya 30.8%-36.4%. Jualan Jun 6,197 unit, kira-kira 6% daripada Leapmotor, 12% daripada Huawei HIMA. Kerugian pengedar berterusan melebar, di Kunming, Zhuhai, Shanghai banyak tempat pengedar menghadapi "krisis".

Sudah lima tahun, "Projek Utama" SAIC hanya memberikan hasil begini.

Sebagai CEO, siapa tentukan arah strategi? Siapa kendalikan kelajuan produk? Siapa putuskan sasaran jualan? Jika ini bukan tanggungjawabnya, apa sebenarnya tanggungjawab CEO?

Seorang CEO yang selama lima tahun tidak memberikan jawapan yang memuaskan, tidak hanya tidak disalahkan, malah dinaikkan sebagai Naib Presiden Group. Ini adakah masalah keupayaan atau masalah sistem?

Lihat lagi Liu Tao.

Liu Tao adalah "wajah" IM, juga "masalah" IM. Pada April 2024 pelancaran IM L6, beliau berkali-kali "provokasi" Xiaomi Motors, dalam perbandingan parameter juga salah label data pesaing, dimarahi Xiaomi melalui tiga Weibo berturut-turut, akhirnya IM meminta maaf pada waktu malam. Pada September tahun yang sama pelancaran LS6 baharu, beliau memandu sendiri buat persembahan drif, akhirnya dua kali langgar kon pentas. Pada Februari 2026, beliau meminta maaf secara rasmi untuk komen tidak sesuai mengenai insiden Tesla di Chaozhou tiga tahun lepas. Ditambah lagi melanggar peraturan semasa ujian drive, permohonan maaf skrin hitam kereta—Sejarah "maaf" Liu Tao hampir boleh menjadi sebuah buku.

April 2025, Liu Tao buat dua matlamat: jualan tahunan 100,000 unit, cawangan untung seluruh kos pada Disember. Yang pertama gagal, yang kedua capai—Tapi untung sebulan≠ untung jangka panjang, dalam konsensus industri di mana jualan bulanan stabil 30,000-40,000 unit baru capai keseimbangan, IM masih ada jarak dari garis keselamatan.

Ogos 2026, Xu Yin dengan gelaran Timbalan Pengurus mengambil alih pemasaran domestik, Liu Tao "pusat perniagaan beralih ke luar negara".

Masalahnya: Seorang CEO Bersama, kuasa paling asas pemasaran domestik "dibahagi" oleh Timbalan Pengurus satu tahap lebih rendah—Ini bukan penurunan kuasa apa lagi?

Tanya IM Public Relations, CEO Bersama memang satu tahap lebih tinggi daripada Timbalan Pengurus. Maka mengapa eksekutif tahap lebih tinggi, berdasarkan apa dia serah medan utama kepada orang tahap lebih rendah? Gelaran tidak berubah, kuasa hilang. Perkataan "peralihan lembut" ini, di mana-mana syarikat pun kelihatan sama.

Tetapi ini membawa satu masalah lebih besar: Masalah Liu Tao, adakah hanya masalah peribadi Liu Tao?

Gaya pemasaran Liu Tao—provokasi, sindir, drif gagal—tidak sehari jadi. Siapa setuju strategi ini? Siapa putus pelancaran ini? Jika Liu Tao sahaja boleh tentukan arah pemasaran IM, apa CEO Jiang Jun buat? Jika Jiang Jun setuju rancangan ini, adakah Jiang Jun perlu turut memikul "tindakan" Liu Tao?

Kirim Liu Tao pergi, ganti dengan Xu Yin, adakah mampu selesaikan masalah asas IM?

Akhir sekali lihat Xu Yin.

Xu Yin adalah "pasukan lama" SAIC, kerja dalam Group hampir 20 tahun. 2015 jadi Pengarah Pemasaran Wilayah Brand Roewe, 2018负责全国新能源销售 SAIC Passenger Car. 2020 dihantar ke Thailand, jadi Pengurus Jualan MG (Thailand), Timbalan Pengurus SAIC Zhengda Ltd. Jun 2026 dipulangkan dari Thailand ke dalam negara, dilantik Timbalan Pengurus IM.

Resume tidak buruk, tapi resume bagus tidak sama dengan mampu menang perang IM ini.

Xu Yin akui sendiri: "Pasaran Thailand sendiri juga saiz besar, tapi pulangan selepas ini mendapati dalam negara lebih saiz, kelajuan juga lebih laju." Selepas pulang, dia rapat pengedar, dapat dua set data: Setengah tahun pertama dalam negara ada 527 kenderaan baharu; Januari ke Julai seluruh pasaran turun 20%.

Apa taktiknya? Tidak lagi "bersaing spesifikasi, bersaing jarak, bersaing 0-100", tapi berbekal "nilai emosi". Bersama-sama Prof. Jimmy Choo, label "Not For Everyone". Semua model standard chassis elektronik, guna teknologi keras sokong bawah, guna nilai lembut pecah gelanggang.

Dengar memang cantik, tapi boleh jualan berapa kereta?

Xu Yin sendiri tidak beri jawapan jelas. Dia kata: "Jika mereka puas, kita ada potensi besar, ada harga murah, saya percaya jualan akan datang sendiri."

"Terjadi begitu sahaja"—Empat perkataan ini, dalam industri kereta paling mahal. Dalam pasaran 500+ kenderaan baharu setengah tahun, dalam brand gagal capai sasaran lima tahun berturut-turut, "terjadi begitu sahaja" lebih seperti penghiburan diri.

Lagipun, Xu Yin baru ambil jawatan dua bulan. Kitaran pelancaran kereta mustahil hanya dua bulan, dia masuk L6 projek "kerja sudah ke peringkat pertengahan/seterusnya". Kejayaan atau kegagalan L6 ini, banyak bukan pujian atau kesalahan Xu Yin—Dia ambil jawapan yang digambar orang lain.

Menguji Xu Yin sebenar, kenderaan seterusnya, kitaran pemasaran lengkap. Tapi itu sekurang-kurangnya setahun kemudian.

Bolehkah IM menunggu?

Jiang Jun duduk tenang—Sudah lima tahun, laporan tidak baik, kedudukan tapi semakin stabil.

Liu Tao "peralihan lembut"—Pihak "asas" maruah pinggirkan, tapi masalah asas berapa banyak diselesaikan?

Xu Yin nombor tidak pasti—Resume cantik, taktik baru, tapi dalam pasaran kereta paling kejam China, semuanya belum disahkan.

Tiga soalan ini menunjuk satu masalah teras: Mekanisme akauntabiliti pengurusan IM, adakah wujud?

CEO tidak perlu tanggung gagal lima tahun, CEO Bersama sebab marketing gagal dipindah tapi gelaran tetap, Timbalan Pengurus baru diberi harapan tapi kitaran lengkap belum lalui—Ini bukan masalah yang boleh selesaikan satu penyesuaian personaliti, ini masalah struktur pengurusan.

Bolehkah Xu Yin menang perang ini? Tidak tahu. Boleh pastikan: Jika Jiang Jun terus "duduk tenang", jika akauntabiliti hanya di pelaksana tak sampai ke penyusun dasar, jika "peralihan lembut" jadi biasa—Ganti siapa, keputusan mungkin sama.

Kenderaan 100 juta pertama SAIC adalah IM LS9 Hyper. Ini kejayaan, juga tekanan. Tapi kejayaan tak boleh jadi nasi, jualan dan untung adalah hukum sebenar.

Nilai emosi Xu Yin boleh tukar jualan? Pasaran luar negara Liu Tao betul-betul luas atau betul-betul buang? Kedudukan stabil Jiang Jun betul-betul penentu atau tetap?

Jawapan tidak di pelancaran, di pasaran. Dan pasaran, tidak pernah tunggu orang.

Three days before the opening of this auto show, the all-new IM L6 officially started pre-sales, and it seems there was no doubt it would become the exhibition's "key word". However, IM Motors unexpectedly released another "big move".

On the first day of the 2026 Chengdu International Auto Show, IM Motors showcased its full range of products. Among them, the high-end limited edition and special edition models of the all-new IM L6, which just started pre-sales, appeared together, naturally occupying the "Center Stage" of the booth. Even more importantly, the brand also released a new product strategy on the day -- the "NEXT·2028" plan. Next, we take everyone to experience it on site.

First, let's look at the "NEXT·2028" strategy heavily released by the brand today: As the core of this plan, IM Motors will achieve a comprehensive upgrade of the whole vehicle full domain experience with three technical pillars. Specifically, it includes SAIC Group's latest NEO powertrain architecture, a full-by-wire chassis with aviation-grade safety, and the IM Claw agent that "handles everything with one sentence".

It is reported that all subsequent IM models will be standard equipped with the above flagship technologies, allowing users to enjoy comprehensive advanced intelligent technology experience two to three years in advance. Among them, the all-new NEO powertrain architecture will build an electric pure "King of Energy Efficiency", the full-by-wire chassis will lead users to step into the aviation-grade safety era in all dimensions, and the full-domain intelligent upgrade will truly realize "full-domain doing it for you".

As the heavy landing model of the "NEXT·2028" strategy, the all-new IM LS6 will be officially released in September. It is reported that this car will be fully equipped with the above flagship technologies, and open the aviation-grade safety era of 200,000 Yuan level family SUVs, and will also be equipped with the "Super First Class Cabin" built with the aviation homogeneous concept, the brand even calls it the mobile "Land A320".

Next, let's look at the just pre-sold all-new IM L6: As the most eye-catching version among them, the PROF. Jimmy Choo high-end limited edition jointly created by the brand and senior designer Jimmy Choo owns three aesthetic symbols, including Starry Crystal Glass Series Trim Pieces, "Bespoke Blue" Silk-textured Pearlescent Leather with Exclusive Signature Calipers, and multiple high-end exclusive signatures on the whole car.

Entering the car, Crystal Glass, Silk-textured Pearlescent Leather, High-end Exclusive Signatures three elements can be seen everywhere, improving cabin quality from visual and tactile two levels. Enabled by Qualcomm 8295 chip, the all-new IM L6's car machine interaction is smooth and responsive; at the same time, the IM AD 3.0 system jointly developed with Momenta can realize various advanced driver assistance functions.

As for performance aspects, the high-end limited edition also provides 76kWh and 93kWh two battery configurations to choose from, the latter's CLTC range can reach 850km. Under the empowerment of the all-new NEO Hurricane motor, the new car's "0-100" acceleration time only requires 2.74s -- based on this, the Sean Lee special edition model appearing with North American driver Li Hongsheng takes the potential directly to the max.

"Che Yi Quan" Viewpoint: Recent information shows that the internal personnel layout of IM Motors has been adjusted. While Xu Yin, who was transferred from Thailand to China in June, served as Deputy General Manager and took over domestic marketing and sales business, IM Co-CEO Liu Tao then turned to be responsible for overseas market operations -- change is happening, we can wait and see on IM Motors' next trend.

Tiga hari sebelum pembukaan pameran kereta kali ini, Model IM L6 Generasi Baharu Sepenuhnya secara rasmi membuka pra-penjualan, menjadi 'kata kunci' pameran seolah tiada keraguan. Namun, IM Motors secara mengejutkan tiba-tiba mengeluarkan satu 'langkah besar' lagi.

Hari pertama Pameran Kereta Antarabangsa Chengdu 2026, IM Motors menampilkan semua produk siri. Diantaranya, Model IM L6 Generasi Baharu Sepenuhnya versi Terhad High-End dan Model Khas yang baru dibuka pra-penjualan muncul bersama-sama, secara semula jadi menguasai 'Posisi Utama' di stesen pameran. Lebih penting lagi, pihak jenama pada hari itu juga memancarkan strategi produk baharu - Pelan 'NEXT·2028'. Di bawah ini, Penulis CarYiQuan akan membawa anda merasai di tempat.

Pertama, mari lihat Strategi 'NEXT·2028' yang dipancarkan pihak jenama pada hari itu: Sebagai teras pelan ini, IM Motors akan mencapai pengisian semula sepenuhnya pengalaman keseluruhan kenderaan dengan tiga tonggak teknologi. Secara khusus, termasuk arkitektur tiga kuasa terbaru SAIC Group iaitu NEO, rangka bawah kawalan penuh yang mempunyai keselamatan tahap penerbangan dan ejen pintar IM Claw yang 'menyelesaikan semua dengan satu ayat'.

Diketahui, model IM seterusnya akan semua dilengkapi dengan teknologi bendera tersebut, membolehkan pengguna menikmati pengalaman teknologi pintar yang lebih unggul sepenuhnya dua hingga tiga tahun lebih awal. Diantaranya, Arkitektur tiga kuasa NEO Generasi Baharu Sepenuhnya akan mewujudkan 'Raja Efisiensi Tenaga' elektrik tulen, rangka bawah kawalan penuh akan membawa pengguna ke zaman keselamatan tahap penerbangan secara menyeluruh, pengisian semula kecerdasan menyeluruh akan benar-benar mencapai 'menggantikan semua di seluruh domain'.

Sebagai model utama pendaratan strategi 'NEXT·2028', IM LS6 Generasi Baharu Sepenuhnya akan dilancarkan rasmi pada September. Diketahui, kenderaan ini akan semua dilengkapi teknologi bendera tersebut, dan memulakan zaman keselamatan tahap penerbangan untuk SUV keluarga pada paras 200,000 Yuan, lebih dilengkapi dengan 'Kabin Kelas Pertama Super' yang direka berdasarkan konsep asal penerbangan, pihak jenama bahkan menamakannya 'A320 Di Darat' yang bergerak.

Seterusnya, lihat Model IM L6 Generasi Baharu Sepenuhnya yang baru dibuka pra-penjualan: Sebagai versi paling mencolok di antaranya, Versi Terhad High-End PROF. JimmyChoo yang dibina bersama oleh pihak jenama dan pereka senior Zhou Yangjie memiliki tiga simbol estetik, termasuk hiasan kaca kristal siri 'Star Glitter Crystal', 'Biru High-End' kulit mutiara berkesan sutera dan kaliper tanda tangan eksklusif, dan pelbagai tanda tangan eksklusif High-End pada seluruh kereta.

Memasuki kereta, tiga unsur Kaca Kristal, Kulit Mutiara Berkesan Sutera, dan Tanda Tangan Eksklusif High-End boleh dilihat di mana-mana, meningkatkan kualiti kabin dari dua aspek penglihatan dan sentuhan. Dikuatkan oleh cip Qualcomm 8295, interaksi kereta dan mesin IM L6 Generasi Baharu Sepenuhnya lancar dan responsif; Sementara itu, sistem IM AD 3.0 yang dibangunkan bersama dengan Momenta dapat melaksanakan pelbagai fungsi pemandu bantuan peringkat tinggi.

Seterusnya dari segi prestasi, Versi Terhad High-End juga menyediakan dua pilihan konfigurasi bateri 76kWh dan 93kWh, jujuk jauh CLTC model kedua boleh mencapai 850km. Di bawah pengisian daya motor NEO Angin Ribut yang baharu, masa pecut 'sifar ke seratus' kenderaan baharu hanya memerlukan 2.74s - Berdasarkan asas ini, model Khas Sean Lee yang muncul bersama pembalap Amerika Utara Li Hongsheng malah memaksimumkan potensi terus.

Pandangan CarYiQuan: Maklumat terkini menunjukkan susunan personaleal dalaman IM Motors telah diselaraskan. Semasa Xu Yin yang dipulangkan dari Thailand pada Jun menjadi Timbalan Pengurus dan mengambil alih perniagaan pemasaran dan penjualan domestik, Ketua Pegawai Eksekutif Bersama IM, Liu Tao beralih untuk menguruskan operasi pasaran luar negara - Perubahan sedang berlaku, kita boleh menantikan perkembangan seterusnya IM Motors dengan penuh harapan.

Operator Financial Network Auto Channel, Li Guangyan/Article

On August 18, the new generation IM L6 started pre-sales. At the launch event, Xu Yin made his public debut for the first time as the Vice President of IM Motors, indicating that IM Motors has undergone personnel adjustments.

It is understood that Xu Yin is a veteran of SAIC Group, working in the group for nearly twenty years, and had served at SAIC Motor Passenger Vehicle for a long time. In 2015, Xu Yin was appointed Senior Manager of Roewe Brand Marketing Department Roewe Regional Marketing (Zone 2 R), then in 2018, he appeared publicly as Senior Manager of SAIC Motor Passenger Vehicle New Energy Marketing Section, mainly responsible for the national new energy sales business of SAIC Motor Passenger Vehicle.

After this, SAIC Group began to vigorously develop overseas businesses, and Xu Yin was transferred to Thailand to be responsible for the sales of SAIC products in Thailand. Before taking the new position as Vice President of IM Motors this time, his disclosed title to the outside was the General Manager of MG Sales (Thailand) Co., Ltd. and the Deputy General Manager of SAIC Chengda Co., Ltd.

It is worth noting that during the new generation IM L6 launch event, Xu Yin was the sole presenter throughout, while IM Motors Co-CEO Liu Tao did not appear. According to information revealed in media group interviews, Liu Tao still serves as IM Motors Co-CEO, but the business focus has shifted to overseas market operations. In June of this year, Xu Yin was transferred back from Thailand to China, appointed Vice President of IM Motors, responsible for IM's marketing and sales business in China, and has only been in the post for about two months.

Public data shows that in July 2026, IM Motors' sales were 5,900 units, a year-on-year increase of 1.57%, with cumulative sales of 45,552 units in the first 7 months, a year-on-year increase of 82.45%. Although the increase is significant, there is still a considerable gap from the target of 110,000 to 130,000 units.

Xu Yin stated that he would not discuss specific sales targets, but win consumers with product strength and service. "If they are satisfied, we have such great potential, and such low prices, I believe the sales will follow naturally."

Operator Financial Network will continue to pay attention to the future development of IM Motors and Xu Yin.

Rangkaian Berita Ekonomi Pengendali Rangkaian Kereta Li Guangyan / Tulisan

18 Ogos, IM L6 edisi baharu sepenuhnya dibuka untuk pra-penjualan, di lokasi pelancaran, Xu Yin muncul secara terbuka untuk pertama kali sebagai Timbalan Pengurus IM Motors, ini menunjukkan IM Motors telah melakukan penyesuaian organisasi.

Menurut pengetahuan, Xu Yin adalah ahli veteran Kumpulan SAIC, bekerja dalam kumpulan hampir dua puluh tahun, pernah berkhidmat lama di Kenderaan Penumpang SAIC. Pada tahun 2015, Xu Yin dilantik sebagai Pengurus Tinggi Pemasaran Wilayah Roewe (Wilayah R Kedua) di Jabatan Pemasaran Jenama Roewe, kemudian pada tahun 2018, beliau muncul secara terbuka sebagai Pengurus Tinggi Pemasaran Bahagian Kenderaan Tenaga Baharu Kenderaan Penumpang SAIC, utamanya mengendalikan jualan kenderaan tenaga baharu SAIC di seluruh negara.

Selepas itu, Kumpulan SAIC mula mengembangkan perniagaan luar negara dengan pesat, Xu Yin dialihkan ke Thailand, bertanggungjawab atas kerja jualan produk SAIC di Thailand. Sebelum menunaikan tugas baharu sebagai Timbalan Pengurus IM Motors kali ini, gelaran yang didedahkan kepadanya ialah Pengurus Agung Syarikat Jualan MG (Thailand) Berhad, Timbalan Pengurus Agung Syarikat SAIC Zhengda Berhad.

Yang perlu diperhatikan, semasa pelancaran IM L6 edisi baharu sepenuhnya, Xu Yin menyampaikan ucapan sepanjang sesi, Pengarah Eksekutif Bersama IM Motors Liu Tao tidak muncul. Berdasarkan maklumat yang terdedah dalam temu bual media, Liu Tao kini masih menduduki jawatan Pengarah Eksekutif Bersama IM Motors, hanya fokus perniagaan beralih kepada pengurusan pasaran luar negara, pada Jun tahun ini, Xu Yin dipulangkan dari Thailand ke negara sendiri, dilantik sebagai Timbalan Pengurus IM Motors, bertanggungjawab atas pemasaran dan urusan jualan IM di dalam negara, kini baru sahaja mengambil alih jawatan selama kira-kira dua bulan.

Data awam menunjukkan, Julai 2026, penjualan IM Motors adalah 5900 unit, meningkat 1.57% berbanding tahun lepas, 7 bulan pertama terkumpul jualan 45552 unit, meningkat 82.45% berbanding tahun lepas. Walaupun kenaikan agak besar, ini masih jauh daripada sasaran 110,000 hingga 130,000 unit.

Xu Yin menyatakan, tidak membincangkan sasaran jualan yang spesifik, tetapi menggunakan daya saing produk dan perkhidmatan untuk memikat pengguna. "Jika mereka berpuas hati, kita juga mempunyai potensi sebesar ini, serta harga yang sangat rendah, saya yakin penjualan akan berlaku secara semula jadi."

Rangkaian Berita Ekonomi Pengendali akan memantau terus perkembangan IM Motors dan Xu Yin selepas ini.

"I admit the top concentration effect in this segmented market is very obvious, this must be faced squarely." During the post-pre-sale media group interview for the new generation IM L6 on the evening of August 18, IM Automotive Vice General Manager Xu Yin described the current competitive landscape of the large and mid-size new energy sedan market. This is also Xu Yin's first time facing the media with a new identity after being transferred back from Thailand.

As Xu Yin said, only 3 cars in the large and mid-size new energy sedan market sold over 5,000 units in July. Among them, Xiaomi SU7 led by a large margin with monthly sales of over 20,000 units; the second-ranked Shangjie Z7/Z7T sold 9,142 units; followed by Denza Z9GT with monthly sales of 5,344 units.

On the evening of that day, the new generation IM L6 started pre-sale, launching Max, Pro Max, and Ultra three standard versions, with pre-sale rights price starting from 219,900 yuan to 269,900 yuan. In addition, the new generation IM L6 Prof. Jimmy Choo Haute Couture Limited Edition also went on sale simultaneously, offering two battery configurations of 76kWh and 93kWh, with pre-sale rights prices of 234,900 yuan and 249,900 yuan respectively, with 1,000 seats opened in the first batch.

01

"Honest Configuration Pricing, Sales Will Follow Naturally"

Xu Yin described the new generation IM L6 as "having no weak points, only strong points, and the strong points are very prominent". This car did not make major changes in appearance design, and upgrades mainly focus on comprehensive innovation in chassis, three-electric systems, and intelligence.

First, the new generation IM L6 comes standard with a full line-controlled chassis. This is also the only car in the 200,000-yuan class sedan that has this feature, which was previously only available on models above 300,000 yuan. This chassis integrates full line-controlled steering, large angle line-controlled rear-wheel steering, and Continental Germany MKC2 line-controlled brakes, equipped with triple safety redundancy; the steering wheel reaches full lock in half a turn, combined with bi-directional 18-degree four-wheel steering, U-turns on narrow roads and parking in narrow spaces can be completed in one go.

The three-electric system is also comprehensively refreshed. The new generation IM L6 is equipped with SAIC's new NEO three-electric architecture, equipped with CATL 93kWh battery, energy consumption as low as 11.6kWh per 100km; CLTC range 850km; relying on the all-domain 800V platform, supports 396kW ultra-fast charging, 15 minutes can replenish 580km, and compatible with over 90% of charging piles on the market. In terms of performance, the new generation IM L6 accelerates from 0 to 100km/h in 2.74 seconds, braking distance of 100km/h is 33 meters.

In terms of intelligence, IM collaborated with Momenta to develop the IM AD intelligent driving system; at the same time equipped with IM Ultra Agent, can complete complex itinerary planning and real-time adjustments such as multi-point pickup and convenient stops via voice. In addition, the new generation IM L6 also comes standard with Danish B&O audio, instant sense smart control sunshading sky canopy, 5.7L warm and cold smart refrigerator, space chairs, etc. Especially the Danish B&O audio, Jiao Qiao emphasized, this configuration discussion continued until the pre-sale approaching stage, finally decided to standardize despite cost pressure.

"As for sales expectations, I am now more concerned about: whether consumers are satisfied with every detail we present, whether dealer service capabilities are improving, and whether every user who gets the car genuinely recognizes it. If all these can be achieved, with such great sincerity, so many configurations, and such competitive prices, sales will naturally follow." Xu Yin said. Although no clear sales figures were given, from this description, he is still confident in the market performance of the new generation IM L6.

02

L6 is a "Canvas", Jimmy Choo Collaboration Breaks Circles

"Don't just talk about parameters, such as 2.74 seconds, 800 volts, 850 kilometers, but think more about what emotional value can be provided to users." Xu Yin proposed, why does the heat of some cars drop after selling for two or three months? The reason is that the product does not change, but consumer aesthetics and taste are changing. "If you can't keep up, you will be neglected." Xu Yin said.

IM Brand and User Senior Director Jiao Qiao further described L6 as a "canvas". He believes that on the basis of L6's original design and technical foundation, cars can have more possibilities and attract different users through different co-branding and collaborations. This new generation IM co-released Prof. Jimmy Choo Haute Couture Limited Edition is the co-branded design between IM and British Royal Honorary Chinese Designer Prof. Jimmy Choo (Zhou Yangjie).

In the movie "Love Myth", a shoe cobbler said "Every woman needs at least one pair of Jimmy Choo in her lifetime". In the new generation IM L6 Prof. Jimmy Choo Haute Couture Limited Edition, design elements such as star-radiant crystal glass fittings, "Haute Couture Blue" silk-feel pearlescent leather, soft-light mother-of-pearl trim panels, etc., are integrated, and the rear tail also has Prof. Jimmy Choo's handwritten signature logo. In addition, placing an order for this version of the model also gifts exclusive rights such as high-end footwear.

Xu Yin summarized this collaboration with three words: Style, Break the Circle, Resonate at the Same Frequency. "Currently the automotive market homogenization is serious, the audience circles of most models are relatively fixed, brands and products are easily limited within existing circles." Xu Yin stated, this collaboration with Jimmy Choo is an important attempt for IM to break the circle. Currently, the communication linkage with fashion media such as Vogue has successfully let IM L6 jump out of the automotive circle, into the public fashion vision, achieving the initial plan.

When describing the new generation IM L6, Jiao Qiao mentioned the phrase "Not For Everyone" many times. This phrase translated is "Not suitable for everyone". Jiao Qiao explained: "This is not that we don't want to sell cars, but this car indeed represents unique personality. We believe a car cannot express everyone's character at the same time, but can do it one by one."

It is reported that at the Chengdu Auto Show, IM will also launch an IM L6 with a completely different style with Chinese tuner master Sean Lee (Li Hongsheng), emphasizing handling performance and driving texture more. "We hope to cover a wider range of people with hardcore driving control experience while maintaining the high aesthetic and style of this car, to please both men and women." Xu Yin said.

03

Increase Sales, Focus on Pure Electric + Overseas Market

"Coming back to domestic for these two months, I felt the intensity of the Chinese market deeply." Xu Yin shared a set of domestic market data that "shocked" himself: First, 527 new cars were released in the Chinese market in the first half year; the entire market dropped by 20% from January to July. Under this situation, Xu Yin admitted that IM brand indeed has "sales pressure for the whole year".

At the same time, Xu Yin also saw the opportunity. "The pure electric market is growing, the decline is mainly in the range-extended and fuel markets. This fits exactly the release rhythm of the three new generations of pure electric vehicles we started today in the second half of the year. Our idea is to actively respond to market changes and put our best pure electric products into competition." Xu Yin said.

According to the plan, in August, IM will launch the new generation IM L6; in September, the new generation LS6 will be launched, with significant improvements in three-electric systems, chassis, AI Agent, and comfort configurations; in October, the LS8 pure electric version will be launched. "Although the market overall is falling, but our direction is very clear: First, on products, the pure electric market is still rising, we go with the flow; Second, on terminal service capability, I hope every user is satisfied when mentioning our car. Once users are satisfied, sales will be a matter of course." Xu Yin said.

"Going overseas is a topic that cannot be avoided now. Just like domestic cannot avoid intelligent driving, going overseas is a strategic direction that all OEMs must face, IM is no exception." Xu Yin stated, IM's layout overseas will accelerate, this is an "undoubted direction". It is reported that currently IM Co-CEO Liu Tao is specially responsible for overseas business operations, focusing on the European market, Southeast Asia, Middle East, Australia and New Zealand are also being developed simultaneously. According to the plan, next LS8 will also go overseas, may launch left-hand drive and right-hand drive versions, power forms mainly pure electric, some markets will also consider launching range-extended versions.

On August 10, IM Motors announced that the all-new IM L6 x Prof. Jimmy Choo Bespoke Limited Edition will be unveiled on August 18. On August 7, IM officially announced that Jimmy Choo, a Chinese-British footwear designer and recipient of the Order of the British Empire, has joined to serve as the bespoke design master.

Jimmmy Choo, originally from Meixian, Guangdong, received the Knight Bachelor of the Order of the British Empire from the British Queen in 2003, was awarded the Datuk title in Malaysia in 2004, was recognized as one of the World's Outstanding Chinese Designers in 2011, and won the Cultural and Artistic award at the 'Influential Chinese People Ceremony' in 2012. Based on the teaser posters, the Bespoke Limited Edition will feature a multi-faceted finely polished 'Crystal Badge', a crystal camera cover, 'Dream Blue' precision-sprayed brake calipers, and 40 years of pearl and shell craftsmanship.

10 Ogos, IM Motors mengumumkan bahawa edisi terhad custom baharu IM L6 x Prof. Jimmy Choo akan dilancarkan pada 18 Ogos. Pada 7 Ogos, IM mengesahkan secara rasmi pereka kasut keturunan Cina dan penerima Pingat Empire British, Zhou Yangjie (Jimmy Choo) bergabung, bertugas sebagai Pakar Rekaan Custom.

Zhou Yangjie berasal dari Meixian, Guangdong. Pada 2003, beliau dianugerahkan gelaran Ksatria Darjah Empire British Kelas Empat oleh Ratu Britain. Pada 2004, beliau menerima Darjah Datuk Malaysia. Pada 2011, beliau dipilih sebagai Pereka Cina Cemerlang Dunia. Pada 2012, beliau menerima anugerah dalam bidang seni dan budaya daripada "Upacara Orang Cina Mempengaruhi Dunia". Berdasarkan poster pra-pelancaran, Edisi Terhad Custom ini akan dilengkapkan dengan "Penanda Kristal" yang digilap teliti di pelbagai sisi, pelindung kamera kristal, kaliper brek semburan tepat berwarna "Biru Mewujud Impian", hiasan seni mutiara selama empat puluh tahun dan lain-lain.

On May 28, 2026, SAIC Group held the "World's First 100 Millionth User Delivery Ceremony" at the World Living Room of Shanghai North Bund, becoming the first automotive group in the history of China's automotive industry to exceed 100 million cumulative production and sales. Previously, only the United States, Japan, Germany, South Korea, etc. had "100-million-level automakers." SAIC's breakthrough marks a new historical step for China's automotive industry.

Over 70 Years, From Hand-Built to Leading

SAIC's starting point was the Shanghai Internal Combustion Engine Parts Manufacturing Company, established in 1955. In 1958, workers hammered out the first "Phoenix" sedan in an alley factory, achieving the "zero breakthrough" for Shanghai's sedan manufacturing.

Subsequent key milestones: The first Santana rolled off the line in 1983,开启 a new era of joint cooperation; Shanghai GM was established in 1997, creating the "Shanghai Speed" of 23 months from factory construction to vehicle launch; In 2006, the independent brand Roewe was born; In 2016, the world's first Internet car Roewe RX5 was launched; In 2020, the high-end smart electric brand IM Motors was established. Over 70 years, SAIC has experienced and driven the entire process of China's automotive industry from nothing to something, from weak to strong.

IM LS9 Hyper, SAIC's Culmination of Technology

The 100 millionth vehicle delivery model is IM LS9 Hyper, known as the culmination of SAIC's technical strength. It is equipped with three major core technologies:

Full Steer-by-Wire Four-Wheel Steering: The first fully steer-by-wire steering technology in China verified by the China Automotive Technology and Research Center, pre-installed with redundancy capabilities for L3 and higher-level intelligent driving.

Maximized Intelligent Driving Hardware: 520-line super-vision LiDAR + NVIDIA Thor chip, paired with Momenta end-to-end reinforcement learning large model.

Three-Electric Systems: Global 800V high-voltage platform + Star Super Range Extender, with comprehensive range exceeding 1400 km; First equipped with SAIC Golden Label Hurricane Three-Motor, joining the "3-Second Club".

It is worth mentioning that IM LS9 Hyper launched the "Endogenous Security" technology jointly with Purple Mountain Labs globally, expanding the automotive safety boundary from physical security to information and system security.

The 100 millionth user is Cao Xudong, CEO of Momenta — SAIC's core strategic partner in the intelligent driving field. "Partner becomes owner" is a microcosm of deep technological co-creation.

January to April Sales 1.302 Million Vehicles, Four Consecutive Months Champion

The foundation of 100 million vehicles is solid market performance. From January to April 2026, SAIC Group cumulatively sold 1.302 million vehicles, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales were 910,000, accounting for nearly 70%; New energy vehicle sales were 412,000; Overseas market sales were 459,000, a year-on-year surge of 50.2%.

Regarding R&D investment, in the past decade, SAIC has cumulatively invested over 150 billion yuan in new energy and intelligent connected fields, forming nearly 26,000 valid patents. In 2014, the sales proportion of SAIC new energy vehicles was less than 0.1%, while in 2025, this proportion exceeded one-third.

Global Layout, Products Spanning Over 170 Countries and Regions

SAIC is a pioneer in China's automotive industry "going global." Currently, it has over 100 parts production bases and over 3,000 dealer networks overseas, with 3 major R&D innovation centers including London, and 4 production centers in Thailand, Indonesia, India, and Pakistan. SAIC Logistics owns 42 roll-on/roll-off ships, with 8 international routes covering Southeast Asia, Europe, and the Americas.

As of now, SAIC's products and services cover over 170 countries and regions, with cumulative overseas sales exceeding 7 million units. MG has won the champion of European sales for Chinese brands for 11 consecutive years; in 2025, European annual sales exceeded 300,000, becoming the first Chinese automotive brand to accumulate over one million sales in Europe and the UK.

In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating the shift from "Product Going Global" to "Value Chain Going Global".

Final Thoughts

100 million vehicles is not the end point, but a new starting line for SAIC to "start a second entrepreneurship" towards the future of smart electricity. From 1955 to 2026, from the first user to the 100 millionth user, from "hand-built" manufacturing to global technology leadership, SAIC's development history is itself a condensed history of the rise of China's automotive industry. SAIC has already proved the depth and resilience of China's automotive industry with 100 million vehicles. Who will be the next 100-million-level automaker?

On the afternoon of May 28, 2026, the 100,000,000th vehicle of SAIC Motor — an IM LS9 Hyper — was delivered at the Shanghai North Bund World Living Room to SAIC's 100 millionth user, Momenta CEO Cao Xudong.

The delivery list provided by SAIC Motor shows that the 99,999,999th user is Yang Chen, a former Chinese national football team player who played in Germany; the delivered model is SAIC Volkswagen ID. ERA 9X, and the delivery location is Shanghai Anting. In addition, for users from the 99,999,996th to the 100,001,100th, apart from the majority of users from China, there were also users from London, UK; Jakarta, Indonesia; and Singapore, and models included multiple models from multiple brands such as Shangjie Z7, Huajing S, MG4 EV Urban, AUDI E7X, Buick Zhijing Shijia, Sunwin Series 10 Pure Electric Bus, and Jiyue Danaka T1.

Sales data from January to May this year shows that SAIC Motor has cumulatively sold 1.651 million new vehicles, of which overseas cumulative sales reached 589,000 units, accounting for a proportion of up to 35% of the group's sales. Among them, in Australia and New Zealand, the MG3 and MG4 led, with market share shares of 21.1% and 12.8% respectively, ranking TOP 1 and TOP 3 in the CAR-B segment market; in Belgium, MG sales doubled directly; in the UK, the MG brand ranked in the top six; in Chile, MG ZS successfully took the top spot in the local SUV market. Especially in SAIC's largest overseas regional market — Europe, the global car brand MG cumulatively sold 150,000 units from January to May, a year-on-year increase of 20%, continuing to claim the title of "Chinese Brand Europe Sales Champion".

Data from 2025 shows that SAIC Motor's cumulative sales reached 4.507 million units, ranking 7th among global automotive groups, leading world-established automotive groups such as Ford and Honda. This means that today's SAIC Motor has transformed from the "handcraft workshops" of those years into a global automotive enterprise.

From Hand Hammering to 18 Consecutive Years of Sales Champion, Haipai Culture is Key

SAIC Motor's growth history is basically a microcosm of the Shanghai automotive industry, and even the national automotive industry, going from 0 to 1, from weak to strong.

In 1955, the predecessor of SAIC Motor — Shanghai Internal Combustion Engine Parts Manufacturing Company — was established. This company consolidated a total of 274 original factories and workshops in the entire industry, the vast majority of which were alleyway handcraft workshops and small private repair and matching workshops. This illustrates the hardships of the start of China's automotive industry.

In 1958, workers hammered out the first "Phoenix" brand sedan with hammers, achieving a "zero breakthrough" in Shanghai sedan manufacturing.

Then in 1978, the state established the policy that "joint venture operations can be carried out", and Shanghai Volkswagen and Shanghai General Motors were established successively. As the earliest generation of joint venture enterprises in China, Shanghai Volkswagen's greatest contribution was "persisting in German Volkswagen's high standards, enabling the Chinese automotive standard system to span 30 years". "Shanghai General Motors established in the late 1990s also brought the full set of models for contemporary automotive marketization operations: network, brand, public relations, service, used cars, evolving from pure manufacturing to forming systemic competitiveness in the value chain". Li Anding described the contribution of joint venture enterprises under SAIC Motor to the entire Chinese automotive industry in this book "Car Diary".

In fact, not only joint venture enterprises, relying on the unique "Haipai Culture", SAIC Motor was the sales champion of Chinese car companies every year during the 18 years from 2006 to 2023. In these eighteen years, various parts enterprises, forward-looking technology research and development centers led and founded by SAIC Motor, the vast majority have become the leaders or market segment drivers of the entire Chinese automotive industry. China as a whole also established a highly complete and developed automotive supply chain. It was thanks to this highly developed and complete automotive supply chain that there were the magnificent new energy vehicles in the Chinese market later.

"A century of historical sedimentation has created the 'Haipai' connotation of Shanghai automobiles: open, market-oriented, integrity; exquisite craftsmanship, superior quality; inclusiveness, good at building bridges between East and West." Li Anding wrote so in the book "Car Diary". In fact, this openness, marketization, integrity, exquisite craftsmanship, and superior quality are also a true portrait of SAIC Motor.

From Joint Venture to Independent, SAIC Motor's Final "Butterfly Transformation"

If the "Phoenix" born in 1958 represents the original intention of China developing independent brands, IM Motors established by SAIC Motor in 2020 represents Chinese automotive professionals who have always stood at the forefront of China's automotive industry, experiencing decades of wind and rain, still not forgetting this original intention.

Shanghai has always been Shanghai, and SAIC has always been that SAIC.

In 2003, SAIC Motor launched the acquisition of the British century-old factory Rover, the acquisition target was only the intellectual property rights of two Rover 25 and Rover 75 models. This is completely different from the situation where most Chinese automotive enterprises acquire the brand itself along with the industrial M&A overseas. This means that from the beginning, SAIC Motor has chosen the road of fully developing independent brands.

In 2006, SAIC Motor launched the brand-new independent brand Roewe, the first car chosen was the mid-size car Roewe 750, hoping to break away from the old road of Chinese brands "poor quality and cheap price". In comparison, in the past era, most independent brands often chose to start from compact cars or even micro cars. SAIC Motor in 2006 was undoubtedly one step ahead. In 2016, SAIC Roewe launched the world's first mass-produced Internet car Roewe RX5, which further set off the development wave of Internet cars in the entire Chinese market later.

In 2020, SAIC Motor established the IM brand, the pricing and positioning of the new brand was clearly aimed at the high-end market. From the current trend that the market share of independent brands in China's automotive market is getting higher and higher, and independent high-end brands are beginning to occupy the BBA market share on a large scale, SAIC Motor's approach, its foresight, and determination to pursue brand elevation are obvious.

Latest data shows that in recent years, the proportion of independent brand sales of SAIC Motor in the group has been increasing, first breaking 50% in 2021, reaching 65% in 2025, and this year January-May even broke 70% for the first time, reaching 71.1%. SAIC Motor's striving upward has much to do with SAIC Motor's innate Haipai Culture.

Nowadays, not only SAIC's independent brands Roewe and IM, including overseas brands cooperating with SAIC, German Volkswagen and American General Motors, are all making use of SAIC Motor as an important innovation base, starting the development path of comprehensive transformation towards electrification and intelligence.

On May 20, 2024, again at the World Living Room, SAIC Motor and Audi Cars officially signed a cooperation agreement to jointly develop multiple high-end intelligent electric new cars for SAIC Audi and jointly develop Advanced Digitized Platform intelligent digital platform. Audi Cars, for this cooperation, even went so far as to use the AUDI letter logo, a logo used when the Audi brand was established, as the brand logo for SAIC Audi. The last time this logo appeared independently as an Audi brand car logo can be traced back to 1994, 30 years ago.

"Audi Cars possesses powerful high-end model product definition, whole vehicle R&D and engineering technology capabilities; SAIC Motor's intelligent electric innovation technology is industry-leading, both sides will join hands through this cooperation to "technologically empower" SAIC Audi, fully support joint venture brands to sprint on new tracks and grasp new opportunities", both sides wrote so on the cooperation agreement. "SAIC Motor's intelligent electric innovation technology is industry-leading", for China's automotive industry, obtaining recognition from the German automotive industry which once led China's automotive industry significantly, and becoming a partner on equal footing with German cars, took China's automobiles a full 40 years. And for SAIC Motor established in 1955, it took a full 71 years.

Not only that, in April 2026, SAIC and Audi further cooperated to set up the Audi Innovation Technology Center in Shanghai Anting, forming the AUDI brand's technology home port in China, helping SAIC Audi continue R&D in China. This innovation technology center is even Audi's first "full value chain" R&D entity outside of Europe.

China R&D, China manufacturing luxury brand cars, re-exporting globally, this is SAIC Audi's new brand goal. Behind this brand goal, the underlying logic is precisely SAIC Motor's industry-leading intelligent electric innovation technology.

In fact, not only Volkswagen, but General Motors from the United States is also making use of SAIC Motor to build its intelligent electric vehicle whole vehicle R&D and manufacturing base in China. The brand-new high-end new energy sub-brand Zhijing of SAIC General Buick was established in such a context. Looking at the sales volume this year in May, Buick Zhijing terminal sales reached 12,253 vehicles, a month-on-month surge of 64.8%.

In fact, the first "Joint Venture" partner chosen by China's initial automotive industry was American General Motors, not German Volkswagen. And the concept of Joint Venture was also proposed by General Motors CEO Thomas Murphy at that time when he came to China to discuss cooperation in October 1978. Nowadays, SAIC Motor's cooperation with General Motors has also gone from the initial "Joint Venture", to later establishing the global R&D innovation base PanAsia Automotive Technical Center jointly by both sides, to now Zhijing brand focusing on new energy vehicles, SAIC Motor's technical weight in the entire Joint Venture system has been raised to a new height.

"The accumulation of a century of Haipai car culture has not only made Shanghai the backbone of China's car manufacturing industry, but also made Shanghai the earliest starting and most accomplished car R&D innovation base. This point, although the competent authorities and media have not paid sufficient attention, multinational corporations have already regarded it as a rare cooperative force." This is the observation given by Li Anding when writing the book "Car Diary" in 2010. More than ten years later, the constantly evolving cooperative relationship between SAIC Motor and Volkswagen, General Motors further confirmed Li Anding's observation.

Just on the afternoon of May 28, at the delivery ceremony of SAIC Motor's 100,000,000th new vehicle, a new car delivery ceremony originally worthy of being written extensively by enterprises and the entire industry "China's First 100-Million-Level Vehicle Enterprise", instead appeared restrained and low-key.

On the entire delivery ceremony, among the delivered car owners, there were former national team players and football stars like Yang Chen, current CEOs of top-tier enterprises like Momenta Cao Xudong, internet celebrities like Luo Zhenyu, Indonesian active national team players, DHL Senior Vice Presidents, and Village Party Secretaries, etc. Models also included multiple brands from passenger cars to commercial vehicles, from ordinary family sedans to luxury cars. But in this press conference, there were no leadership speeches popular in the industry, no parameter stacking that consumers found somewhat annoying, and no exaggerated and affected emotional performance. All temperature, height, breadth, and depth condensed into a string of numbers: 100,000,000.

From 0 to 1, from 1 to 100 million, it is less said that SAIC Motor is telling an "100-Million-Level Vehicle Enterprise" industry story, telling the era changes spanning a full 71 years, rather, it is telling the life legend of 100,000,000 users. Just as SAIC Motor's corporate Slogan says: Understand Cars, Understand You Better. This is what SAIC Motor wants to accomplish.