HomeIM L6
Search History
Popular Searches
Dealer Login / Sign Up
"I admit the top concentration effect in this segmented market is very obvious, this must be faced squarely." During the post-pre-sale media group interview for the new generation IM L6 on the evening of August 18, IM Automotive Vice General Manager Xu Yin described the current competitive landscape of the large and mid-size new energy sedan market. This is also Xu Yin's first time facing the media with a new identity after being transferred back from Thailand.
As Xu Yin said, only 3 cars in the large and mid-size new energy sedan market sold over 5,000 units in July. Among them, Xiaomi SU7 led by a large margin with monthly sales of over 20,000 units; the second-ranked Shangjie Z7/Z7T sold 9,142 units; followed by Denza Z9GT with monthly sales of 5,344 units.
On the evening of that day, the new generation IM L6 started pre-sale, launching Max, Pro Max, and Ultra three standard versions, with pre-sale rights price starting from 219,900 yuan to 269,900 yuan. In addition, the new generation IM L6 Prof. Jimmy Choo Haute Couture Limited Edition also went on sale simultaneously, offering two battery configurations of 76kWh and 93kWh, with pre-sale rights prices of 234,900 yuan and 249,900 yuan respectively, with 1,000 seats opened in the first batch.
01
"Honest Configuration Pricing, Sales Will Follow Naturally"
Xu Yin described the new generation IM L6 as "having no weak points, only strong points, and the strong points are very prominent". This car did not make major changes in appearance design, and upgrades mainly focus on comprehensive innovation in chassis, three-electric systems, and intelligence.
First, the new generation IM L6 comes standard with a full line-controlled chassis. This is also the only car in the 200,000-yuan class sedan that has this feature, which was previously only available on models above 300,000 yuan. This chassis integrates full line-controlled steering, large angle line-controlled rear-wheel steering, and Continental Germany MKC2 line-controlled brakes, equipped with triple safety redundancy; the steering wheel reaches full lock in half a turn, combined with bi-directional 18-degree four-wheel steering, U-turns on narrow roads and parking in narrow spaces can be completed in one go.
The three-electric system is also comprehensively refreshed. The new generation IM L6 is equipped with SAIC's new NEO three-electric architecture, equipped with CATL 93kWh battery, energy consumption as low as 11.6kWh per 100km; CLTC range 850km; relying on the all-domain 800V platform, supports 396kW ultra-fast charging, 15 minutes can replenish 580km, and compatible with over 90% of charging piles on the market. In terms of performance, the new generation IM L6 accelerates from 0 to 100km/h in 2.74 seconds, braking distance of 100km/h is 33 meters.
In terms of intelligence, IM collaborated with Momenta to develop the IM AD intelligent driving system; at the same time equipped with IM Ultra Agent, can complete complex itinerary planning and real-time adjustments such as multi-point pickup and convenient stops via voice. In addition, the new generation IM L6 also comes standard with Danish B&O audio, instant sense smart control sunshading sky canopy, 5.7L warm and cold smart refrigerator, space chairs, etc. Especially the Danish B&O audio, Jiao Qiao emphasized, this configuration discussion continued until the pre-sale approaching stage, finally decided to standardize despite cost pressure.
"As for sales expectations, I am now more concerned about: whether consumers are satisfied with every detail we present, whether dealer service capabilities are improving, and whether every user who gets the car genuinely recognizes it. If all these can be achieved, with such great sincerity, so many configurations, and such competitive prices, sales will naturally follow." Xu Yin said. Although no clear sales figures were given, from this description, he is still confident in the market performance of the new generation IM L6.
02
L6 is a "Canvas", Jimmy Choo Collaboration Breaks Circles
"Don't just talk about parameters, such as 2.74 seconds, 800 volts, 850 kilometers, but think more about what emotional value can be provided to users." Xu Yin proposed, why does the heat of some cars drop after selling for two or three months? The reason is that the product does not change, but consumer aesthetics and taste are changing. "If you can't keep up, you will be neglected." Xu Yin said.
IM Brand and User Senior Director Jiao Qiao further described L6 as a "canvas". He believes that on the basis of L6's original design and technical foundation, cars can have more possibilities and attract different users through different co-branding and collaborations. This new generation IM co-released Prof. Jimmy Choo Haute Couture Limited Edition is the co-branded design between IM and British Royal Honorary Chinese Designer Prof. Jimmy Choo (Zhou Yangjie).
In the movie "Love Myth", a shoe cobbler said "Every woman needs at least one pair of Jimmy Choo in her lifetime". In the new generation IM L6 Prof. Jimmy Choo Haute Couture Limited Edition, design elements such as star-radiant crystal glass fittings, "Haute Couture Blue" silk-feel pearlescent leather, soft-light mother-of-pearl trim panels, etc., are integrated, and the rear tail also has Prof. Jimmy Choo's handwritten signature logo. In addition, placing an order for this version of the model also gifts exclusive rights such as high-end footwear.
Xu Yin summarized this collaboration with three words: Style, Break the Circle, Resonate at the Same Frequency. "Currently the automotive market homogenization is serious, the audience circles of most models are relatively fixed, brands and products are easily limited within existing circles." Xu Yin stated, this collaboration with Jimmy Choo is an important attempt for IM to break the circle. Currently, the communication linkage with fashion media such as Vogue has successfully let IM L6 jump out of the automotive circle, into the public fashion vision, achieving the initial plan.
When describing the new generation IM L6, Jiao Qiao mentioned the phrase "Not For Everyone" many times. This phrase translated is "Not suitable for everyone". Jiao Qiao explained: "This is not that we don't want to sell cars, but this car indeed represents unique personality. We believe a car cannot express everyone's character at the same time, but can do it one by one."
It is reported that at the Chengdu Auto Show, IM will also launch an IM L6 with a completely different style with Chinese tuner master Sean Lee (Li Hongsheng), emphasizing handling performance and driving texture more. "We hope to cover a wider range of people with hardcore driving control experience while maintaining the high aesthetic and style of this car, to please both men and women." Xu Yin said.
03
Increase Sales, Focus on Pure Electric + Overseas Market
"Coming back to domestic for these two months, I felt the intensity of the Chinese market deeply." Xu Yin shared a set of domestic market data that "shocked" himself: First, 527 new cars were released in the Chinese market in the first half year; the entire market dropped by 20% from January to July. Under this situation, Xu Yin admitted that IM brand indeed has "sales pressure for the whole year".
At the same time, Xu Yin also saw the opportunity. "The pure electric market is growing, the decline is mainly in the range-extended and fuel markets. This fits exactly the release rhythm of the three new generations of pure electric vehicles we started today in the second half of the year. Our idea is to actively respond to market changes and put our best pure electric products into competition." Xu Yin said.
According to the plan, in August, IM will launch the new generation IM L6; in September, the new generation LS6 will be launched, with significant improvements in three-electric systems, chassis, AI Agent, and comfort configurations; in October, the LS8 pure electric version will be launched. "Although the market overall is falling, but our direction is very clear: First, on products, the pure electric market is still rising, we go with the flow; Second, on terminal service capability, I hope every user is satisfied when mentioning our car. Once users are satisfied, sales will be a matter of course." Xu Yin said.
"Going overseas is a topic that cannot be avoided now. Just like domestic cannot avoid intelligent driving, going overseas is a strategic direction that all OEMs must face, IM is no exception." Xu Yin stated, IM's layout overseas will accelerate, this is an "undoubted direction". It is reported that currently IM Co-CEO Liu Tao is specially responsible for overseas business operations, focusing on the European market, Southeast Asia, Middle East, Australia and New Zealand are also being developed simultaneously. According to the plan, next LS8 will also go overseas, may launch left-hand drive and right-hand drive versions, power forms mainly pure electric, some markets will also consider launching range-extended versions.
"Saya mengakui kesan pengumpulan teras dalam segmen ini sangat ketara, dan ini mesti dihadapi dengan serius." Semasa temu bual media selepas pra-pelancaran IM L6 Generasi Sepenuhnya pada malam 18 Ogos, Xu Yin, Naib Presiden Kereta IM Motors, menggambarkan格局 persaingan pasaran sedan tenaga baru sederhana-besar semasa ini. Ini juga merupakan pertama kalinya Xu Yin menghadapi media dengan peranan baharu selepas dipulangkan semula dari Thailand.
Seperti yang dinyatakan Xu Yin, pada Julai hanya ada 3 kenderaan dalam pasaran sedan tenaga baru sederhana-besar yang mencatatkan jualan bulanan melebihi 5,000 unit. Di antara mereka, Xiaomi SU7 memimpin jauh dengan jualan bulanan lebih 20,000 unit; Shangjie Z7/Z7T yang menduduki tempat kedua mencatatkan 9,142 unit; selepas itu ialah Denza Z9GT dengan jualan bulanan 5,344 unit.
Pada malam itu, pra-pelancaran IM L6 Generasi Sepenuhnya dibuka, melancarkan tiga varian standard iaitu Max, Pro Max, dan Ultra, dengan harga hak istimewa bermula dari 219,900 Yuan hingga 269,900 Yuan. Selain itu, varian terhad penyesuaian tinggi IM L6 Prof. JimmyChoo Generasi Sepenuhnya juga dilancarkan serentak, menawarkan dua konfigurasi bateri 76kWh dan 93kWh, dengan harga hak istimewa masing-masing 234,900 Yuan dan 249,900 Yuan, dengan 1,000 tempat terawal dibuka.
01
"Harga konfigurasi yang berhemah, jualan akan tiba secara semula jadi"
Xu Yin menggunakan istilah "tiada kelemahan, hanya kekuatan, dan kekuatan sangat menonjol" untuk menggambarkan IM L6 Generasi Sepenuhnya. Dari segi reka bentuk luaran, kenderaan ini tidak mengalami perubahan besar, penambahbaikan utama tertumpu pada asas, tiga sistem kuasa, dan inovasi menyeluruh pada kecerdasan.
Pertama, IM L6 Generasi Sepenuhnya dilengkapi asas kawalan kabel piawai pada semua varian. Ini juga merupakan satu-satunya kenderaan dalam kelas 200,000 yang menurunkan fungsi ini, sebelum ini hanya terdapat pada kenderaan yang berharga lebih 300,000 Yuan. Asas ini menggabungkan pusingan stereng kawalan kabel penuh, pusingan roda belakang kawalan kabel sudut besar, dan brek kawalan kabel Continental MKC2 Jerman, dilengkapi dengan tiga lapisan redundansi keselamatan; stereng separuh pusingan sudah penuh, dikombinasikan dengan pusingan roda empat hala dua arah 18 darjah, pusingan di jalan sempit dan parking di ruang sempit boleh disiapkan dalam satu gerakan.
Sistem tiga kuasa juga mengalami pembaharuan menyeluruh. IM L6 Generasi Sepenuhnya dilengkapi dengan arkitektur tiga kuasa NEO baharu SAIC, menggunakan bateri CATL 93kWh, penggunaan tenaga per 100km serendah 11.6kWh; jarak larian CLTC 850km; bergantung pada platform 800V merentasi semua, menyokong cas pantas super 396kW, 15 minit boleh mengisi semula tenaga 580km, dan menyokan lebih 90% pengecasan di pasaran. Dari segi prestasi, IM L6 Generasi Sepenuhnya pecutan 0-100 dalam 2.74 saat, jarak brek per 100km 33 meter.
Dari segi kecerdasan, IM Motors bekerjasama dengan Momenta membangunkan sistem pemanduan pintar IM AD; serentak itu juga dilengkapi IM Ultra Agent, boleh merancang perjalanan kompleks seperti pengambilan penumpang berbilang titik dan berhenti di laluan melalui suara dan menyesuaikan secara masa nyata. Selain itu, IM L6 Generasi Sepenuhnya juga dilengkapi sistem bunyi B&O Denmark, langit-langit matahari anti-panas dengan sensor pantas, peti sejuk pintar sejuk-hangat 5.7L, kerusi angkasa, dan sebagainya. Terutama sistem bunyi B&O Denmark, Jiao Qyo menekankan, perbincangan mengenai konfigurasi ini diteruskan sehingga fasa pra-pelancaran, dan akhirnya memutuskan untuk membuatnya piawai walaupun menghadapi tekanan kos.
"Mengenaijangkaan jualan, sekarang saya lebih memberi tumpuan kepada: sama ada pengguna berpuas hati dengan setiap butiran yang kami paparkan, sama keupayaan perkhidmatan peniaga meningkat, dan sama ada setiap pengguna yang menerima kenderaan benar-benar mengiktirafnya. Jika semua ini dapat dilakukan, dengan kesungguhan besar kami, banyak konfigurasi, dan harga yang begitu kompetitif, jualan pasti akan tiba secara semula jadi." Berkata Xu Yin. Walaupun tidak memberikan angka jualan yang jelas, berdasarkan deskripsi ini, keyakinan beliau terhadap prestasi pasaran IM L6 Generasi Sepenuhnya tetap tinggi.
02
L6 adalah "kanvas", kolaborasi dengan JimmyChoo merentasi sempadan
"Jangan hanya bercakap mengenai spesifikasi, seperti 2.74 saat, 800 Volt, 850 kilometer, tetapi lebih fikirkan apa nilai emosi yang boleh diberikan kepada pengguna." Xu Yin menyatakan, mengapa sesetengah kenderaan selepas dua atau tiga bulan jualan menjadi tidak popular? Sebabnya ialah produk tidak berubah, tetapi selera dan gaya pengguna berubah. "Jika anda tidak mengikuti, anda akan diabaikan." Berkata Xu Yin.
Jiao Qiao, Penganalisis Kanan Brand dan Pengguna IM Motors, lebih lanjut menggambarkan L6 sebagai "kanvas". Beliau berpendapat, berdasarkan reka bentuk asal dan asas teknologi L6, melalui kolaborasi dan kerjasama berbeza boleh membuat kenderaan mempunyai lebih banyak kemungkinan, menarik pengguna berbeza. IM L6 Generasi Sepenuhnya yang dilancarkan serentak kali ini Prof. JimmyChoo edisi terhad penyesuaian tinggi, adalah reka bentuk kolaborasi antara IM Motors dan pereka China Prof. JimmyChoo (Zhou Yangjie) yang dianugerahkan gelar oleh Diraja Britain.
Dalam filem "Cinta adalah Mitos", pengilat kasut pernah berkata "setiap wanita sekurang-kurangnya mempunyai sepasang Jimmy Choo dalam hidupnya". Dan dalam edisi terhad penyesuaian tinggi IM L6 Prof. JimmyChoo Generasi Sepenuhnya, memasukkan elemen reka bentuk seperti hiasan kaca kristal berkilat bintang, kulit mutiara berkilat rasa sutera "Biru Penyesuaian Tinggi", panel cangkang mutiara cahaya lembut, dan sebagainya, pada bahagian belakang kenderaan juga ada lencana tanda tangan sendiri Prof. JimmyChoo. Selain itu, deposit untuk model edisi ini juga diberi hak istimewa khas seperti kasut penyesuaian tinggi.
Xu Yin merumuskan kerjasama kali ini dengan tiga perkataan: gaya, merentasi sempadan, resonans frekuensi yang sama. "Pasaran kereta semasa ini mengalami homogenisasi yang serius, kalangan sasaran majoriti model kenderaan relatif tetap, merek dan produk mudah terhad dalam kalangan tetap." Xu Yin menyatakan, kolaborasi kali ini dengan Jimmy Choo adalah percubaan penting IM Motors untuk merentasi sempadan, komunikasi media fesyen seperti Vogue dikendalikan sekarang, berjaya membuat IM L6 IM Motors keluar dari kalangan kereta, masuk ke dalam pandangan fesyen rakyat, mencapai perancangan awal.
Apabila menggambarkan IM L6 Generasi Sepenuhnya, Jiao Qiao berkali-kali menyebut satu ayat "Not For Everyone". Terjemahan ayat ini ialah "Bukan untuk semua orang". Jiao Qiao menjelaskan: "Ini bukan kami tidak mahu menjual kereta, tetapi kenderaan ini memang mewakili personaliti yang unik. Kami percaya, satu kenderaan tidak boleh menyatakan personaliti semua orang serentak, tetapi boleh satu demi satu."
Diketahui, pada Pameran Kereta Chengdu, IM Motors juga akan melancarkan sebuah IM L6 dengan gaya yang berbeza bersama pakar pengubahsuaian Cina Sean Lee (Li Hongsheng), lebih menekankan prestasi pengawalan dan kualiti memandu. "Kami berharap sambil mengekalkan estetika dan gaya tingkat tinggi kenderaan ini, menggunakan pengalaman kawalan memandu terukuh untuk menutupi kumpulan yang lebih luas, mencapai daya tarikan untuk lelaki dan wanita." Berkata Xu Yin.
03
Naikkan jualan, fokus pada tenaga tulen + pasaran luar negara
"Balik ke China dua bulan ini, saya benar-benar merasakan keparitan pasaran China." Xu Yin berkongsi一组 data pasaran China yang "mengejutkan" saya: Pertama, separuh tahun pertama 527 model kenderaan baru dilancarkan di pasaran China; keseluruhan pasaran keseluruhan 1-7 bulan turun 20%. Dalam keadaan ini, Xu Yin mengakui memang merek IM Motors "menanggung tekanan jualan sepanjang tahun".
Sementara itu, Xu Yin juga melihat peluang. "Pasaran tenaga tulen sedang tumbuh, penurunan utama adalah pasaran jangka tambahan dan pasaran bahan api. Ini tepat sepadan dengan irama pelancaran tiga model kenderaan tenaga baru baharu yang kami mulakan separuh tahun kedua. Fikiran kami ialah secara aktif menghadapi perubahan pasaran, melaburkan produk tenaga tulen terbaik kami dalam persaingan." Berkata Xu Yin.
Mengikut pelan, bulan Ogos, IM Motors akan melancarkan IM L6 Generasi Sepenuhnya; bulan September, akan memaparkan LS6 baharu, dalam sistem tiga kuasa, asas, AI Agent, kelengkapan keselesaan semua akan mengalami peningkatan besar; bulan Oktober, akan melancarkan LS8 versi tenaga tulen. "Walaupun keseluruhan pasaran sedang menurun, arah kami jelas: Pertama pada produk, pasaran tenaga tulen masih meningkat, kami mengikuti arus; Kedua pada keupayaan perkhidmatan akhir, saya berharap setiap pengguna yang mendapatkan kereta kami adalah berpuas hati. Pengguna berpuas hati, jualan adalah perkara yang tiba secara semula jadi." Berkata Xu Yin.
"Sekarang keluar negara adalah topik yang tidak boleh dielakkan. Sama seperti pasaran China yang tidak boleh dielakkan pemanduan pintar, keluar negara merupakan arah strategik yang mesti dihadapi oleh semua kilang penerbit, IM Motors tidak terkecuali." Xu Yin menyatakan, perancangan strategik IM Motors di luar negara akan dipercepatkan, ini adalah "arah yang tidak boleh dipersoalkan". Diketahui, sekarang Liu Tao, CEO Bersama IM Motors, khas bertanggungjawab ke atas operasi perniagaan luar negara, fokus utama pasaran Eropah, Asia Tenggara, Timur Tengah, Australia dan New Zealand juga sedang dibangunkan serentak. Mengikut pelan, seterusnya LS8 juga akan keluar negara, mungkin mengeluarkan versi stir kiri dan stir kanan, bentuk kuasa terutama tenaga tulen, sesetengah pasaran juga akan mempertimbangkan mengeluarkan versi jangka tambahan.
IM Motors Deputy General Manager Xu Yin
On the evening of August 18, at the pre-sale launch event for the all-new IM L6, a new face appeared — IM Motors Deputy General Manager Xu Yin. This was his first public appearance in this role.
Before this, IM Motors' personnel layout was quietly adjusted.
On the product front, the all-new IM L6 launched a Bespoke Edition seeking to break boundaries. The LS6 is soon to get a new generation, and the LS8 will launch an all-electric version — a new product offensive is about to launch.
The new cycle of personnel and products has begun, and IM Motors welcomes new opportunities.
01
IM L6 Launches Bespoke Edition to Break Boundaries
The true protagonist of this launch event is the all-new IM L6.
This time IM Motors brought in British Royal Court Honoured Chinese Designer Jimmy Choo (Prof. Jimmy Choo) for a collaboration. This is the world's first Prof. Jimmy Choo co-branded vehicle, Jimmy Choo dedicated his lifelong pursuit of aesthetics, materials, and details to the new car.
Jimmy Choo explained the IM L6 bespoke design concepts at the launch event
Jimmy Choo left three major aesthetic symbols on this car:
Additionally, multiple bespoke exclusive signatures on the whole car all use bespoke craftsmanship, such as fashion-sourced 3D embroidery, exclusive welcome pedals, custom wool floor mats, the rear is engraved with Prof. Jimmy Choo's autograph logo.
At the same time, the new car range shares bespoke design DNA, launching six artistic paint colors: Beige Silver, Mucha Green, Raphael Tea, Matisse Red, Morandi Purple, Ares Black, paired with two interior colors: Knight Black, Fula Pink.
Besides the bespoke design, the all-new L6 has also welcomed three major key technology iterations.
The all-new L6 comes standard with a full-by-wire chassis, including full-by-wire steering, large-angle by-wire rear-wheel steering, and German Continental MKC2 by-wire braking. IM Motors has downsized the configuration originally found in million-level luxury cars to the 200,000 RMB level.
Regarding the three-electric systems, relying on SAIC's new "NEO Three-Electric Architecture", the all-new IM L6 adopts a NEO Hurricane Motor paired with the self-developed Energy Efficiency Master Management System 3.0, vehicle consumption per 100km as low as 11.6 kWh. The new car is equipped with CATL 93 kWh "Golden Efficiency" Battery, CLTC range up to 850 km; relying on the Full-domain 800V platform, it supports 396 kW ultra-fast charging, 15 min charging adds 580 km, and is compatible with over 90% of charging piles on the market. Performance is equally class-defying, 0-100 km/h acceleration in 2.74s, comparable to the explosive power of million-level supercars; 100 km braking distance only 33m.
In terms of intelligent experience, IM AD iteration developed jointly with Momenta. The full-domain assistant IM Ultra Agent can complete complex itinerary planning and real-time adjustments for multi-point pick-ups and stopovers with one sentence. Additionally, first in class with standard Danish B&O luxury audio system across all models, unprecedented at the 200,000 RMB level; there is also the first in class to feature standard Instant Sense Smart Control Sunshade Sky Roof across all models, new 5.7L Warm & Cold Smart Fridge, Space Chair and other high-end configurations.
After these design and configuration updates, the pre-sale price for the all-new L6 is as follows:
However, a question arises: Will the cooperation with Jimmy Choo make the L6 too biased towards female users?
Jiao Qiao, Head of Product Marketing at IM Motors, responded to this question at the communication meeting. "Actually, from a looks perspective, this car appeals to both men and women, from an aesthetic perspective, it fits female aesthetics." But he admitted the Bespoke Limited Edition "will definitely be very much liked by girls".
However, IM L6 has a next move. "It might be a special edition with Jimmy Choo today, tomorrow it might go with Sean Lee (Li Hongsheng) to play on mountain roads and drift, the day after tomorrow there might be more surprises for everyone."
Li Hongsheng mentioned by Jiao Qiao is a veteran car collector, former drift racer, and founder of Purist Group. At the upcoming Chengdu Auto Show, IM Motors will join hands with Li Hongsheng to bring more "heavyweight surprises". This is regarded as a signal for IM Motors to appeal to males and performance enthusiasts.
Design Breakthrough + Tech Specs Stacking + Continuous Co-creation — IM Motors' strategy is to use the L6 to break existing circles, attracting young people who "don't want to clash".
02
Xu Yin Returns to Country to Take Over Domestic Business
In June, IM Motors' internal underwent an important personnel adjustment. Xu Yin was transferred from Thailand back to the domestic, appointed as Deputy General Manager, taking over domestic marketing and sales business.
Xu Yin is a veteran of SAIC Group, working in the group for nearly 20 years. Around 2020 when SAIC began to develop overseas business vigorously, he went to Thailand to be responsible for SAIC product sales work in Thailand.
Two months after returning, Xu Yin deeply felt the fierceness of domestic market competition. "During the time I came back, I deeply felt the fierce competition in the Chinese market." Two weeks ago, he held a market research with national dealer partners, there were two numbers that made him "shocked":
One is rumored that 527 new cars were released in the first half of the year; the second is the market declined overall by 20% from January to July.
IM Motors is obviously facing huge sales pressure. However, Xu Yin neither expressed pessimism nor set bold promises. He believed that instead of worrying about sales targets, it is better to focus energy on the product and service end.
"I might currently pay too much attention to our user feelings, seeing some services of this car, including its exterior, including the pre-sale price we just released, we are also very sincere."
All-new IM L6 Interior
This veteran returning from Thailand is still adapting to the domestic competition rhythm. His strategy is: not discussing specific sales targets, but winning consumers with product power and service. "If they are satisfied, we also have such great potential and such cheap prices, I believe sales will follow naturally."
03
New Personnel and Product Cycle
Reviewing IM Motors' recent dynamics, a series of personnel changes have already occurred.
Xu Yin revealed at the communication meeting that IM Motors Co-CEO Liu Tao no longer leads domestic marketing and sales, and is specially responsible for overseas market operations.
However, there is no news yet indicating a change in Liu Tao's position. At the July 16 IM LS9 Hyper launch event, it was still Liu Tao leading the launch event.
Liu Tao at the IM LS9 Hyper launch event
Xu Yin's Deputy General Manager position was also disclosed "conveniently" at the product launch event.
Additionally, IM Motors' CMO Li Weimeng might also have a position change.
On June 10, Leapion exclusively reported on IM Motors' personnel adjustment: Li Weimeng no longer serves as CMO, transferred to a job responsible for AI-related business. This news was subsequently followed up by multiple media outlets.
Li Weimeng has rich user operations experience. She worked at OnStar for nearly 6 years, then joined NIO to be responsible for the development and construction of NIO APP and user community. In 2020 she joined IM Motors from NIO, she served as Executive Director of Software and User Multi-Point Touchpoints. In June 2024, IM Motors established the CMO position for the first time, Li Weimeng became the first CMO, responsible for domestic marketing and communication business.
However, as of now, IM Motors official has not released any formal announcement on Li Weimeng's position change, nor announced the new CMO candidate.
In the first half of the year, IM Motors didn't launch many products. In the second half of the year, IM Motors has already launched LS9 Hyper, IM L6 and LS6 will welcome product upgrades, in October IM Motors LS8 all-electric version will be launched...
Although Xu Yin has been on the job for only 2 months, the bugle of the offensive has already sounded.
On August 10, IM Motors announced that the all-new IM L6 x Prof. Jimmy Choo Bespoke Limited Edition will be unveiled on August 18. On August 7, IM officially announced that Jimmy Choo, a Chinese-British footwear designer and recipient of the Order of the British Empire, has joined to serve as the bespoke design master.
Jimmmy Choo, originally from Meixian, Guangdong, received the Knight Bachelor of the Order of the British Empire from the British Queen in 2003, was awarded the Datuk title in Malaysia in 2004, was recognized as one of the World's Outstanding Chinese Designers in 2011, and won the Cultural and Artistic award at the 'Influential Chinese People Ceremony' in 2012. Based on the teaser posters, the Bespoke Limited Edition will feature a multi-faceted finely polished 'Crystal Badge', a crystal camera cover, 'Dream Blue' precision-sprayed brake calipers, and 40 years of pearl and shell craftsmanship.
10 Ogos, IM Motors mengumumkan bahawa edisi terhad custom baharu IM L6 x Prof. Jimmy Choo akan dilancarkan pada 18 Ogos. Pada 7 Ogos, IM mengesahkan secara rasmi pereka kasut keturunan Cina dan penerima Pingat Empire British, Zhou Yangjie (Jimmy Choo) bergabung, bertugas sebagai Pakar Rekaan Custom.
Zhou Yangjie berasal dari Meixian, Guangdong. Pada 2003, beliau dianugerahkan gelaran Ksatria Darjah Empire British Kelas Empat oleh Ratu Britain. Pada 2004, beliau menerima Darjah Datuk Malaysia. Pada 2011, beliau dipilih sebagai Pereka Cina Cemerlang Dunia. Pada 2012, beliau menerima anugerah dalam bidang seni dan budaya daripada "Upacara Orang Cina Mempengaruhi Dunia". Berdasarkan poster pra-pelancaran, Edisi Terhad Custom ini akan dilengkapkan dengan "Penanda Kristal" yang digilap teliti di pelbagai sisi, pelindung kamera kristal, kaliper brek semburan tepat berwarna "Biru Mewujud Impian", hiasan seni mutiara selama empat puluh tahun dan lain-lain.
© 2024 Bitauto.com. All Rights Reserved.
Bitauto (www.yiche.com and www.bitauto.com) is one of the most visited automotive websites in China. We provide detailed info on Chinese car brands available in your area. Please note that the information provided on this website is based on publicly available data and is for reference only. It may not be fully updated or accurate at all times.
