Why is Chery Blowing the "Global Car" Mobilization Call at the Chengdu Auto Show?

August 21, the Chengdu Auto Show opened. Hall 5 was entirely booked by Chery Group. Chery, Exeed, Jetour, iCAR, and Vantex, five major brands, collectively showcased 38 models, with the Chery brand accounting for 12 of them alone. Fengyun T7 and Fengyun A9L, the "Beauty Twin Stars", debuted together. After 8 years of silence, the classic family sedan Arrizo 7 made its global premiere, and the QQ3 Modern Edition started early reservations.

If this were just a regular product showcase, this would merely be standard procedure for automakers at a Class A auto show. But placed in August 2026, Chery's "hall booking" carries a different meaning.

One month ago, Chery just received a report card sufficient to rewrite the narrative of China's automotive industry: With a 4.1% global share in the first half of the year, it ranked ninth globally, tied with American Ford, for the first time joining the top ten global automakers by sales volume. And at this Chengdu Auto Show, the term "Global Car" has become Chery's distinct calling card.

From "First in Export" to "Global Ninth": The Essential Transformation

In the first half of 2026, Chery Group's global sales share reached 4.1%, ranking ninth globally, tied with Ford. In July, Chery's single-month exports reached 202,533 vehicles, a year-on-year increase of 70.1%, making it the first Chinese automaker to surpass 200,000 vehicles in single-month exports.

From January to July this year, Chery's cumulative exports reached 1.146 million vehicles, a year-on-year increase of 71.2%, equivalent to one "Made in Chery" vehicle rolling out to the world every 16 seconds on average.

Chery's global user base also exceeded 20.16 million at the end of July this year, of which overseas users exceeded 6.99 million, accounting for about 35%. In other words, for every 3 Chery owners, 1 comes from overseas.

In Europe, Chery's conquest also came very rapidly. In the first half of this year, Chery's cumulative sales in 24 European countries reached 174,000 vehicles, up 212% year-on-year; among them, new energy vehicles totaled 86,000, skyrocketing 385% year-on-year, accounting for nearly half.

This means that Chery is not only present in other parts of the world but is also accelerating into the strictest high-regulation markets by global standards — Chery is already an authentic global automaker.

Fengyun T7: The First "Native Global Car" Sample of the Smart Electric Era

What should global automakers do in the Smart Electric Era? Chery's answer is to build "Global Cars".

Among the 12 Chery brand models at this auto show, the brightest focus is the Fengyun T7, which is also Chery's first native global model of the Smart Electric Era.

The Fengyun T7 is currently launched in South Africa and Thailand, landing in China and Indonesia in August, entering the EU in September, and landing in the UK, Malaysia, and Australia in October. In other words, the new car bought by Chinese consumers is the same "Global Car" bought by users in Europe, Southeast Asia, and Oceania.

The Fengyun T7's product strength and pricing are also very notable. The vehicle is equipped with a 65.05kWh Rhinoceros Battery, CLTC range 600km, paired with a wide-temperature range heat pump air conditioning and high-voltage PTC system, actual measured range can reach 647km. In terms of safety, Fengyun T7 has a Rock-body + 9 airbags + master-tuned chassis; intelligence adopts cockpit-driving integrated 8775 chip + Lingxi Smart Cockpit 2.0 + Falcon 500 driving assistance system.

Fengyun T7 pre-sale price is 109,900 - 129,900 yuan, pre-sale orders in 9 days broke 16,787 units. Among Fengyun T7 pre-sale users, those under 35 account for 65.2%, female users account for 35.7%. It can be said that this "Native Global Car" precisely targets the first pure electric purchase market for young families.

On August 26, the Fengyun T7 will officially go on sale — this car's order performance will become the first touchstone to test the "Native Global Car" strategy.

The Logic of "Global Car Matrix" with 12 Models

Besides the Fengyun T7, the 12 Chery brand models unveiled by Chery at the Chengdu Auto Show are all matrix layouts made around the "Global Car" concept.

Fengyun A9L ULTRA AWD version, this is the true Global C-class flagship. Its Yunzheng exterior, Fengchen interior, tri-color luminous grille, electric speed-controlled spoiler; Snow Leopard AWD + front double wishbone rear multi-link suspension; Falcon 700 advanced intelligent driving + Lingxi Smart Cockpit 2.0 + 88% high-strength steel-aluminum ratio + 9 airbags + Rhinoceros Battery, is Chery's "Chinese Flagship" card handed to the global high-end market.

The all-new Arrizo 7 is a new benchmark for global quality family sedans. After 8 years of silence, Arrizo 7 returns, not only drawing inspiration from the movement of water to form the "Flowing Water" design language, but also providing C-DM Super Power Electric Hybrid and ICE Kunpeng Fuel versions as two power choices, anchoring the 80,000-100,000 yuan market, expected to launch in Q4 2026.

QQ3 Modern Edition, this is a youthful expression of Retro-Futurism. As the 001 official modification version of the new QQ3, it incorporates the Neo Retro design concept, fusing classic elements from a hundred years of automotive industry with the technology of the Smart Electric Era.

From the 80,000 yuan family sedan (Arrizo 7), 100,000-130,000 yuan pure electric SUV (Fengyun T7) to C-class flagship (Fengyun A9L), these three cars cover the main price band, and each is developed according to the "Same Global Model" concept, which is exactly the product footnote to Chery blowing the "Global Car" mobilization call.

Younger Transformation: From "Product Going Global" to "Ecosystem Going Global"

Chery's "Global Car" is not only a product concept, but also a comprehensive upgrade of the brand and ecosystem.

Currently, Chery's business covers more than 130 countries and regions, with overseas employees exceeding 20,000, local staff accounting for 85%. The Spanish joint venture factory rejuvenated the local national brand, creating over a thousand local jobs; the South African factory was officially put into use, retaining the original 690+ employees, driving more than 3,000 jobs up and down the supply chain.

Chery has long upgraded from a pioneer of product exports to a leader of localized production. At the same time, Chery's youth-oriented measures and image have also deepened continuously with the deepening of its global automaker status.

At this Chengdu Auto Show, Chery created a "Technology Ecology Island" themed booth, allowing audiences to touch battery safety technology through physical disassembly and immersive experiments; Rhinoceros Battery, Kunpeng Power, AI Intelligence, and other frontier technologies were also displayed together.

On August 22's "Stunning Beauty Theme Day", Chery set up multiple groups of high-beauty themed photo zones, paired with professional lighting backgrounds and the same makeup experience as the spokesperson; Ruixiang Life Ecosystem Space upgraded with Trendy Modification Zone, Smart Control Zone, Wild Camp, Lifestyle Market, Comfortable Cockpit five major areas, Shanyi Technology as Chery's official modification platform, also appeared at this auto show.

2026 is Chery's "Transition to Electric" product year. With the new energy strategy exploding simultaneously in technology, product, and ecosystem dimensions, having the solid foundation of ninth global sales share, the "Native Global Car" development concept made for the world, and localized production around the world, Chery's "Global Car" mobilization call is blowing at the right time and is full of strength.