In just a few months, the BMW Group Debrecen Factory in Hungary has already mass-produced 50,000 new generation iX3s, this is the fastest capacity increase speed since the new factory! Booming continuously globally, order volume has exceeded 100,000 units! At the same time, this BMW has also won major honors such as the 2026 World Car of the Year&World Electric Vehicle of the Year, Germany's "Golden Steering Wheel" Award, UK Top Gear 2026 Car of the Year, etc., and now the new generation BMW iX3 Long Wheelbase version has officially opened pre-booking, the price is:




Regarding the design of the exterior and interior, I believe everyone has seen enough, no need to elaborate, let's review the other main product highlights!
The Soul of the New Generation: Super Driving Control Brain


The goal of the new generation BMW is to redefine the driving pleasure of pure electric vehicles, which relies on the function of the super driving control brain, which achieves millisecond-level synchronization of the accelerator, brake, and steering for the first time, using one brain to unify all actions; meanwhile 98% of driving scenarios do not require mechanical brake intervention, relying solely on kinetic energy recovery, which means the wear on brake pads will be very small, achieving up to 100,000 kilometers without needing brake pad replacement.


Besides kinetic energy recovery, another impressive point is the seamless brake stop, I have experienced it, simply amazing, 0 brake noise, 0 brake shake, the car understands your action one step faster than you think, just as you have the thought underfoot, power is immediately in place, this is a brake that makes everyone in the car comfortable, and is also the smoothest brake experience in BMW history.
Reliable Three-Electric System

The new generation BMW iX3 Long Wheelbase version adopts a global 800V high-voltage architecture, equipped with BMW's latest large cylindrical battery, its standard is far higher than industry standards, its main characteristics are strong power, low energy consumption, and slow aging! Its CLTC maximum range reaches 919km, official testing of BMW iX3 50L from Shenyang production base to Beijing R&D center, no charging throughout the process, finally completed 1,030.2 kilometers driving mileage, when reaching the destination the vehicle still has 5% remaining battery, pure electric BMW models have always had solid range, there is absolutely no need for everyone to worry about this point.

Its maximum charging power is 400 kW, charging from 10% to 80% takes only 21 minutes, if at a highway service area it's just a trip to the restroom or buying a cup of coffee, 10 minutes can replenish over 400 kilometers; moreover, BMW's control over quality is very strict, even after years of use, battery degradation is relatively weak, and health is high.
Safety is not a configuration, but the bottom line


First is the safety of the battery pack, it uses a nickel-plated steel shell, which is both anti-corrosion and high-temperature high-pressure resistant, a downward pressure relief valve is designed at the bottom, in case of accident, gas and heat can be directed outside the car, further improving safety; new generation iX3 has undergone global top-tier simulation testing + two winters and two summers real car actual ultra-long testing; strengthened body transverse lateral structure, reserved redundant space for the battery system, higher floor protection; battery pack has undergone over 1,000 tests, each cell is 100% AI and X-ray full-process inspection.

These might all be invisible to us, and the most obvious visible part is the door handle, the domestic long wheelbase version has become semi-hidden, fully complying with regulations to be implemented in the country, it also has three layers of protection, first is high-voltage battery direct power supply, second is backup battery power supply, third is mechanical switch, if the vehicle loses power, the door can be opened via mechanical structure.
Smart Cockpit and Intelligent Driving


The layout inside the cabin is the focus of the new generation BMW, still a driver-centric design, but traditional instrument cluster is cancelled, using the Visual Cone Concept to run through four interaction interfaces, far-middle-near three-screen linkage. At the same time, Brilliance BMW also integrated the car machine with Alibaba+DeepSeek large language models, customized Amap navigation, BMW Digital Key/Huawei HiCar and MyBMW App based on HarmonyOS NEXT, personalized custom application components, etc., not only can listen to music, watch videos, but also sing karaoke, play games.

And in terms of intelligent driving, it is naturally indispensable, Brilliance BMW and Momenta jointly developed a set of assistive driving, based on Momenta R7 Reinforcement Learning + World Model, achieving BMW specially tuned intelligent driving style from vehicle perception, decision-making, millisecond-level execution, further improving safety and comfort.

Previously, many people complained that the new generation BMW iX3 came too slowly, but BMW is a global automaker, and has its own qualification certification system, to welcome the arrival of the new generation, BMW attaches more importance to deep collaboration with supplier partners in early R&D, engineering verification, quality management and mass production introduction in China, currently BMW has over 480 local tier-1 suppliers in China, and after the new generation BMW iX3 Long Wheelbase version is mass-produced in large quantities, it will be exported to Thailand, Malaysia, Indonesia, India and other international markets.