Avatr T09 Concept Edition Makes Global Debut in Paris, Pioneering a New Series of Brand Prestige Luxury

On October 11, the Avatr T09 Concept Edition made its global debut in Paris. The new vehicle integrates top technologies from Changan, Huawei, and CATL. Built upon a new flagship design language, featuring original grand appearance, top-tier intelligent technology, and exquisite flagship quality, it anchors the 500,000 RMB-level flagship luxury SUV segment. It is the pioneering work of the Avatr flagship product series. The mass-production version is planned to officially launch within 2026.

The Avatr T09 Concept Edition debuting in Paris is not the only one. Avatr 06T, 07L and other models will also land at the Paris Motor Show from October 12 to 18. Taking Paris as the stage, Avatr concentrates on showcasing the systematic achievements of Chinese automobiles in the fields of original design and intelligent technology.

Avatr Technology Chairman Chen Zhuo stated that the launch of the T09 marks that Avatr has officially formed the Digital and Flagship two product series. The Digital Series focuses on casual luxury, leaning towards elegance, sportiness, and avant-garde personality. The Flagship Series focuses on prestige luxury, shaping a noble and calm atmosphere. Although the temperaments of the two series are different, they adhere to Avatr's common pursuit of original design and high-end taste.

Avatr Technology Executive Vice President and Chief Designer Nader Faghihzadeh introduced that VISION XPECTRA carries the brand's design vision of freedom. The T09 Concept Edition implements this concept, shaping a steady and confident prestige temperament. It expands a new direction of "Prestige Luxury" on the original "Casual Luxury". The two branches are connected by the core design philosophy of "Emotional New Luxury".

The T09 Concept Edition fully implements the "Emotional New Luxury" concept, shaping an aura that shows itself without ostentation through architectural design language. The new car's front face is highly architectural and sculptural. The 3D relief grille is composed of 362 brand logo units of varying heights and positions, presenting delicate layers in changing light and shadow. The Crystal Diamond Array headlamps adopt a double-layer diamond cutting process, refracting light like gemstones, perfectly matching the volume of a full-size SUV. A 2.1 square meter clamshell hood paired with raised lines on both sides merges steady power and dynamic tension, with a reserved yet powerful atmosphere.

On the side of the body, dagger lines run through the entire vehicle. The pent-up energy between the wheel arches and the waist curving of the body is stored. Planar shear surface and full volume complement each other, weaving power and precision. The D-pillar is equipped with aluminum trim, connecting the window and the spoiler to create a floating roof effect. Crystal door handles paired with DToF sensor islands, details are meticulous.

The integrated crystal diamond taillights at the rear continue the double-layer diamond cutting design, echoing the front lights. After lighting up, layers are rich, fully showing technological texture.

The cockpit continues the VISION XPECTRA design concept, creating a quiet, spacious, and emotionally connected space, bringing users a steady and comfortable riding experience. The iconic Vortex Emotional Vortex is the core of the whole vehicle's emotional interaction. It adopts a 360° two-stage concave lift structure, built-in 118 RGB light sources, capable of linking the whole vehicle state, presenting rich smart light effects. The mechanism is equipped with a silent motor and anti-pinch design, reflecting humanistic care in interaction details.

The interior is equipped with an immersive integrated triple screen. 10.25-inch instrument cluster paired with two 17.2-inch center control and passenger screens, seamlessly blending with the air vents, like a wide digital canvas. Supports NFC one-touch connectivity, interaction is smooth and convenient. In this cockpit, technology is no longer a cold pile of functions, but a travel partner with perception and prediction capabilities. Whether it is family travel, business meetings, or solitary rest, it can create the right atmosphere.

Apart from unique design, T09 is also the vehicle with the highest technology density for Avatr so far. The vehicle is equipped with Huawei ADS, new Taihang Intelligent Control System, bringing delicate and high-quality driving texture. In terms of power, it is equipped with a new smart super hybrid system. 2.0T hybrid engine paired with three-motor distributed electric drive, system total power exceeds 1,000 horsepower. Equipped with 71.24kWh CATL Xiaoyao Super Extended Hybrid Battery, CLTC pure electric range highest over 400km, balancing long range and safety, covering all scenarios travel.

Paris debut is also an important step in Avatr's global layout. The brand plans to officially enter the European market in 2027. As the birthplace of modern luxury automobiles, the European market is a touchstone to test luxury product strength. Avatr hopes to face traditional luxury brands with the "Emotional New Luxury" concept and join the top tier of global luxury.

As of now, Avatr's overseas business covers 70 countries and regions. The average selling price of products exceeds 300,000 yuan, and profitability has been achieved. The market share of high-end electric vehicles in Egypt reached 10%. Avatr 11 took the sales champion of Thai luxury pure electric SUVs. The brand plans to expand business to over 110 countries and regions by 2030, with overseas sales share exceeding 50%.

Relying on a perfect product matrix, Avatr's overseas landing is progressing steadily. Avatr 06T, 07L will land Norway, Spain first. At the same time, the brand builds an overseas service system, following the principle of unified standards and local execution, guaranteeing global users a consistent service experience. In the next three years, European region product and service layout will be continuously enriched.