Atiara Johan opens first Proton eMas showroom at Pavilion Bukit Jalil

AJG Mobility Sdn Bhd, the electric vehicle (EV) arm of Atiara Johan Group, has expanded its Proton eMas retail network with the opening of a new showroom at Pavilion Bukit Jalil.

The 1,800 sq ft outlet is the group's first Proton eMas showroom located inside a shopping mall, complementing its existing outlets in Puchong and Seri Kembangan while bringing the brand's EV experience closer to urban consumers.

Designed around Proton eMas' latest corporate identity (CI), the showroom features a modern retail concept with interactive digital displays, dedicated consultation areas and upgraded customer touchpoints. Visitors can explore the brand's EV lineup while receiving guidance from product specialists on Proton's electric mobility technologies.

According to Atiara Johan Group CEO Eric Moo, the move reflects changing customer expectations and the growing adoption of electric vehicles in Malaysia.

"As more Malaysians embrace electric mobility, we want to make the discovery and ownership journey as convenient and engaging as possible. Establishing our first Proton e.MAS showroom in a shopping mall marks an important milestone for AJG Mobility as we expand into the lifestyle retail space," he said.

He added that Pavilion Bukit Jalil's mix of shopping, dining and leisure activities makes it an ideal location to introduce the Proton e.MAS brand to a wider audience while integrating the EV ownership experience into customers' daily lifestyles.

Located on Level 2 of Pavilion Bukit Jalil, the showroom is open daily from 10:00 am to 10:00 pm.

Beyond vehicle sales, AJG Mobility also offers aftersales support through its dedicated Proton eMas 3S Centre in Seri Kembangan, providing servicing and maintenance for customers throughout their ownership journey.

The new outlet forms part of Proton eMas' ongoing retail expansion as the national automaker continues to strengthen its EV presence across Malaysia.