Proton

Established in 1985 as Malaysia's national car project, PROTON evolved into a leading automaker, driving national industrialization. The iconic Saga marked its journey as the "Pride of the Nation." In 2017, a strategic partnership with DRB-HICOM and Zhejiang Geely Holding Group positioned PROTON for global expansion. Guided by "Inspiring Connections," Proton focuses on Innovative Technology, Reliability, and International standards. The collaboration with Geely strengthens its market position, bringing advanced platforms and powertrains to its lineup, including the X50, X70, and X90 SUVs. With increasing exports to Southeast Asia, the Middle East, and Africa, Proton blends Malaysian heritage with global expertise, promising a dynamic, tech‑forward future.