Apollo is a top-tier supercar brand originating from Germany, currently held by Hong Kong, China. The brand's operating entity is Apollo Smart Mobility Group Co., Ltd. (APOLLO Mobility, 00860.HK), headquartered in Hong Kong and Shanghai. Its business encompasses supercar R&D, smart EV technology development, car sales, and parts distribution. It owns two major business segments: Apollo Automobile and Apollo Advanced Technology.
The brand's initial predecessor was the German niche supercar manufacturer Gumpert Sportwagenmanufaktur. Relying on extreme track performance, it has long ranked at the forefront of the global top-tier supercar hierarchy.
German Startup Phase (2004–2013): In 2004, Audi engineer Roland Gumpert founded the Gumpert supercar brand, with its headquarters located in Altenburg, Germany. In 2009, driver Florian Gruber drove the Gumpert Apollo to refresh the Nürburgring Nordschleife production car lap record with a time of 7 minutes 11.57 seconds, earning the car the nickname "King of the Nürburgring." The company filed for bankruptcy in 2013 due to funding issues.
Chinese Investment Entry and Restart Phase (2016–2022): In 2016, the brand was acquired by a Hong Kong consortium and renamed Apollo Automobil. In 2020, the operating entity Lishij Century acquired 86.06% equity of Apollo Automobil, and subsequently acquired 100% of the German automotive engineering service provider Ideenion Automobil AG, strengthening its technical integration capabilities. In September 2022, Lishij Century was officially renamed Apollo Smart Mobility Group, comprehensively transforming into a smart mobility platform.
Apollo's product line is positioned in the top-tier supercar limited manufacturing segment.
Gumpert Apollo (2006): The brand's first-generation model, equipped with an Audi 4.2L V8 twin-turbo engine producing 650–800 hp, with 0–100 km/h acceleration in 3 seconds and a top speed of 360 km/h. Annual production was 50 units.
Apollo IE (2020): The first supercar after the brand's restart, equipped with a 6.3L V12 naturally aspirated engine, achieving 0–100 km/h acceleration in 2.7 seconds. Limited to 10 units globally, all models had been fully delivered by 2024.
Apollo EVO (delivery in 2026): The successor to the IE, limited to 10 units globally. It is equipped with a 6.3L V12 naturally aspirated engine sourced from Ferrari, producing a maximum power of 800 hp, with 0–100 km/h acceleration in 2.7 seconds and a top speed of 335 km/h. It adopts a full carbon fiber monocoque body (weighing only 165 kg), with a vehicle curb weight of 1,300 kg. Delivery is expected to begin in the second quarter of 2026, with a starting price of 3 million euros.
Apollo adopts a "limited plus personalized customization" supercar business model. The 10 limited units of the 2020 supercar IE had all been delivered by 2024. The EVO model received a warm market response before mass production, serving as a transitional role from the end of the Apollo supercar series line to the continuation of new products. Financially, APOLLO Mobility (00860.HK) reported fiscal year 2025 revenue of 91.102 million HKD, with a group net loss of 664 million HKD, narrowing by 56.83% year-on-year. In 2025, the brand appeared at important events such as the Munich MYLE Supercar Event, the Macau Wynn Fantasy Supercar Exhibition, and the Japan Tour, enhancing brand awareness among China's wealthy population and global collector communities.
Apollo's core technology revolves around lightweight engineering and powertrain systems. The EVO features a full carbon fiber monocoque chassis weighing only 165 kg, reducing weight by 10% compared to the previous generation while increasing rigidity by 15%. The body design makes no compromises to road safety regulations, allowing its aerodynamic performance to be optimally refined. The powertrain system includes a 3D-printed titanium alloy exhaust system and an extreme active aerodynamic system.
The parent company, APOLLO Mobility, also holds the German automotive engineering service capabilities of Ideenion Automobil AG, laying the foundation for the brand's subsequent technology R&D and potential electrification transformation.
Apollo's basic structure consists of European R&D and manufacturing combined with global display and sales. Vehicle development and production are based in Germany, while market promotion and operations leverage the advantages of the Hong Kong listing platform to continuously penetrate the global supercar collector market. In 2025, the brand continuously exhibited the IE and EVO models at the German Munich Supercar Event, simultaneously completed the "Purple Dragon" themed supercar exhibition at the Macau Wynn Palace, and conducted a tour experience event in Japan.
Apollo has established a dual-track strategy of "upholding supercar performance and craft aesthetics while seizing electrification and digitalization opportunities." In terms of its supercar business, the EVO will begin delivery in the second quarter of 2026. Each owner can engage in deep customization, ensuring that every unit is a unique, one-off piece. In the direction of electrification, Apollo is assessing the possibility of extending into the electric vehicle value chain. The brand is also strengthening its intellectual property licensing presence in the esports ecosystem by including its models in games and simulators, reaching a younger audience.
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