On June 9, 2026, Changan Automobile's Thailand Rayong Factory reached a key milestone: the 20,000th complete vehicle officially went off the line, with Qiyuan Q05 (Overseas Version NEVO Q05) becoming the current production capacity mainstay. This Changan's first overseas new energy vehicle base, commissioned in May 2025, completed the transition from production ramp-up to full-load operation in just 13 months, shortening the cycle by 6 months compared to the average for similar new energy vehicle factories in Southeast Asia. From Deepal S05 topping the Thailand pure electric SUV sales chart immediately after launch to Qiyuan Q05 receiving 3,000 orders in 3 days, Changan, centered on localized manufacturing, is gradually building a competitive advantage in the new energy vehicle era in the Thai market where Japanese brands have dominated for nearly 60 years.

Rayong Factory: The Core Carrier of Changan's Global Right-Hand Drive Strategy

Changan's decision to locate in Rayong, Thailand, was a comprehensive strategic decision based on industrial foundation, location advantages, and policy environment. Rayong Province, as the core area of Thailand's Eastern Economic Corridor, is known as the "Oriental Detroit". Toyota, Honda, Nissan, and other Japanese automakers have cultivated this area for decades, forming a complete automotive parts supply chain and a mature industrial worker system.

At the same time, relying on the ASEAN Free Trade Area Agreement, complete vehicles manufactured in Thailand can be exported tax-free to 9 ASEAN countries, covering a right-hand drive vehicle market of 600 million people, and can radiate to other global right-hand drive regions such as Australia, New Zealand, and South Africa, making it an ideal hub for Chinese automakers to layout the global right-hand drive market.

On the policy level, Thailand government's "30·30" Policy launched in 2021 clearly stated that by 2030, new energy vehicles will account for no less than 30% of total domestic vehicle production, and provide investment subsidies of up to 30% and up to 8 years of corporate income tax exemption for qualifying automakers, while giving consumers up to 100,000 Baht vehicle purchase subsidies. Superimposed on the benefits of China-Thailand "Belt and Road" capacity cooperation, Rayong Factory has become a benchmark project of Chongqing's "Chongqing Cars Going Global" Action Plan.

The factory was laid on November 2023, with a total investment of about 2.2 billion yuan, covering an area of 588 mu, and was built and put into production in just 18 months. The factory is built according to "Green, Intelligent" standards, setting up five intelligent workshops: welding, painting, assembly, engine, and battery assembly. The automation rate of key quality control stations reaches 90%, completely replicating the manufacturing system and quality standards of Changan Chongqing Headquarters.

Currently, Rayong Factory has been upgraded to Changan Southeast Asia Manufacturing Headquarters, Global Right-Hand Drive Vehicle Supply Center, and Overseas Spare Parts Center. It can produce multiple right-hand drive models of three major brands Deepal, Qiyuan, and Avatr on mixed lines. Phase 1 annual capacity is 100,000 units, with a long-term planned capacity of 200,000 units.

Deepal S05: Strategic Breakthrough Model, Reshaping Market Competition Logic

As the first model put into production at Rayong Factory, the Deepal S05 right-hand drive version undertakes the core task of Changan opening the Thailand market. After launching in May 2025, the car quickly topped the Thailand pure electric SUV monthly sales chart, accumulated 6,589 orders at the Bangkok Motor Show that year, and annual sales exceeded 12,000 units, helping Changan rank in the top 5 of Thailand's new energy vehicle brands. The core support for its market performance lies in its precise match of Thai consumer needs, forming obvious product power and price advantages against Japanese competitors.

Regarding the pricing system, the Thailand market has long formed a pattern of "fuel vehicles are accessible, electric vehicles are premium": mainstream compact fuel SUV starting prices are concentrated in the 750,000-950,000 Baht range, while imported pure electric models, due to high tariffs of 80%, have starting prices generally exceeding 1.2 million Baht. Thanks to local production, Deepal S05's starting price after deducting government subsidies is 799,000 Baht, flat with the Honda HR-V 1.5L Gas Version, and only 40,000 Baht higher than the Toyota Corolla Cross 1.8L Gas Version.

Regarding usage costs, Deepal S05's cost per kilometer driven is about 0.15 Baht, only 1/10 of same-class Japanese fuel cars. For Thai household users with annual mileage over 20,000 km, this has significant full lifecycle cost advantages. In contrast, Japanese pure electric models, with Toyota bZ4X starting price at 1.299 million Baht and Nissan Ariya starting price at 1.799 million Baht, have mismatched price and product power, resulting in Japanese pure electric models in Thailand having a combined market share of less than 8% in 2025.

Regarding product power, Deepal S05 has been deeply optimized for the Thailand tropical climate and usage scenarios.

Regarding the three-electric system, it is equipped with CATL's "Golden Bell Battery" developed specifically for the Southeast Asian market, adopting full-domain liquid cooling temperature control technology. The range attenuation rate is controlled within 10% in a 45°C high-temperature environment, and the actual 520km CLTC range can reach 460km; it supports 3C supercharging technology, can replenish 300km range in 15 minutes, and charging from 30%-80% takes only 15 minutes, with charging efficiency about 3 times that of Japanese pure electric models.

Regarding intelligence, Deepal S05 is standard with Huawei ADS SE Intelligent Driving System, supporting Highway NOA, Auto Parking, 540-degree panoramic image, and other L2+ level functions, and supporting vehicle OTA upgrades; while same-class Japanese fuel cars and pure electric models, L2 level intelligent driving assistance systems generally require additional paid options, and do not have V2X/Internet connectivity and OTA upgrade capabilities. In addition, Deepal S05's Extended Range version has a combined range of 1234km, effectively solving the range anxiety brought by imperfect charging infrastructure in some parts of Thailand.

Regarding market landscape, according to data from Thailand Automotive Institute, in 2025 the sales of Thailand's compact fuel SUV market decreased 18.7% year-on-year, among them Toyota Corolla Cross sales decreased 22.3%, Honda HR-V sales decreased 26.5%. Market research shows that 62% of Deepal S05 users originally planned to buy Japanese fuel cars, indicating Changan has successfully cut into the traditional core market of Japanese brands.

Dual Brand Synergy and Future Development Prospects

After Deepal S05 established itself in the mid-to-high-end market, Changan launched Qiyuan Q05 to enter the mass family market. The car launched with a starting price of 699,000 Baht, received 3,000 orders in 3 days, and quickly became Rayong Factory's main model. Through the "Deepal + NEVO (Qiyuan)" Dual Brand Layout, Changan has formed a product matrix covering the 700,000-1,000,000 Baht core price range, targeting young groups pursuing technology and sports and family users focusing on practicality and cost-performance respectively.

Standing on the new starting point of 20,000 units off the line, Changan plans to introduce 7 brand new new energy vehicle models to the Thailand market from 2026 to 2028, covering sub-segments such as entry-level pure electric sedans, Medium SUVs, High-end MPVs; at the same time accelerate the supply chain localization process, aiming to increase parts localization rate to 70% by 2027, further reducing production costs and delivery cycles. Long term, Changan's goal is to enter the top 3 of Thailand's pure electric car brands by 2030.

Currently, Japanese automakers are accelerating the launch of new energy models to respond to market changes, and Chinese brands like BYD and Geely are also continuously investing more in the Southeast Asia market, and industry competition will become increasingly fierce. But relying on leading three-electric technology, mature intelligent manufacturing system, and precise localization strategy, Changan has already established a first-mover advantage in the Thailand market. From product export to whole industry chain going global, the development path of Changan Rayong Factory also provides a reference sample for the globalization of Chinese automotive brands.

On June 13, the 2026 Chongqing International Auto Show kicked off. Changan Mazda, with the theme "Always Mazda", brought together the classic sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the EZ-60 Year of the Horse limited edition launched in April, gathering at Hall N8 to comprehensively showcase the latest results of its electrification transformation.

The brand simultaneously launched multiple user co-creation plans during the auto show and kicked off the 618 mid-year promotion: On top of up to 20,000 yuan national trade-in subsidy and 17,000 yuan manufacturer trade-in subsidy, purchasing designated models also comes with an exclusive premium package valued at 7,999 yuan.

From its inception, EZ-6 and EZ-60 have followed global unified standards. In terms of design, EZ-6 was honored as the "2026 World Car of Design", becoming the first new energy vehicle model in China to receive this distinction; EZ-60 swept the German Red Dot, iF, and American IDA three major world design competitions, accumulating 8 global top design awards, becoming the unique "Grand Slam" winner in the SUV field.

In terms of safety performance, EZ-6 has passed 5 authoritative tests including C-NCAP, E-NCAP, C-IASI, etc., where the C-NCAP passenger protection score rate and E-NCAP child protection score rate are both the highest among tested models in 2025; EZ-60 battery safety proactively meets the new national standards and European standards to be implemented in July 2026. Changan Mazda has made a "Lifetime Auto-ignition Compensation for Battery" commitment to all new energy users—no mileage limit, no owner limit, thoroughly eliminating user concerns about battery safety.

In terms of handling, Changan Mazda does not blindly pursue paper parameters, but focuses on the real experience of "Car moves with will, driving and riding enjoyment", solving the common motion sickness problem of electric vehicles from the source through whole vehicle collaborative development.

At the auto show site, owner and champion driver Ji Hao shared his experience driving a factory-original unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship: In the harsh schedule of 6 days and 910 kilometers, facing mostly extended-range and plug-in hybrid opponents, relying on EZ-60's ultimate stability and "Human and Horse Integration" tuning, stood out from 27 brands and 100 participating cars, winning the Circuit SUV Group Champion and Rally Overall Championship Runner-up, verifying the handling limits of mass-production cars with track strength.

In terms of quality assurance, both models were born in Mazda's best global factory—Nanjing Factory, produced on the same line as right-hand drive models exported globally, executing completely consistent manufacturing and quality control standards. Changan Mazda has become the first domestic joint-venture new energy automaker to simultaneously obtain whole vehicle certifications from the three major markets of the EU, UK, and Australia.

At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Market performance is equally bright: EZ-60 has led the joint-venture new energy medium SUV sales list for 7 consecutive months, and overseas orders and pre-sales continue to be positive.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has been upgraded to a Mazda global new energy whole vehicle design, R&D, manufacturing base and export center. Every Mazda new energy user owns a true global car."

Deeply cultivating the Chinese market for 21 years, 5 million users are Changan Mazda's most precious wealth. In 2026, the brand continues to deepen the "User+" mindset, launching a series of user co-creation activities, building a full-lifecycle user ecosystem covering emotional connection, value co-creation, and responsibility sharing. Mazda Fans participating in the activities will have the opportunity to step onto the stage of the 2026 Fan Festival.

The "Wish Journey" launched at the beginning of the year, in the form of "User Wishes, Brand Support", allows the brand to truly enter users' lives. The "Owner Story Collection" which has launched 11 episodes has become a concentrated display of Mazda Fan spirit: There are public welfare experts who have funded impoverished primary schools for 7 consecutive years, there are love leaders who have organized car friends to care for special children for 4 consecutive years, there are couples who met and knew each other because of Mazda... These real and vivid stories constitute the most moving core of Changan Mazda.

The "Joyful Mazda Creator" and "All-People Broker" programs encourage users to record car ownership life with lenses and text, and transmit product value through word of mouth. Since the launch of the activity, a large number of gold medal recommenders have emerged, one of whom has recommended Mazda to over 100 friends and relatives. "Post-00s" EZ-60 owner Sun Jingyi shared as a representative of the "Joyful Mazda Creator": "Usually busy with work, but can use spare time to share driving feelings. If you are a Mazda owner, like to share, love making friends, welcome to join us."

The second season of the "Green Seedlings Plan" launched in May is gradually entering top universities nationwide, deeply communicating with young students about the practical results of Changan Mazda in design, driving control, safety, intelligence, and three-electric fields. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to implement creativity but also opens summer practice and internship quotas to young students, promoting deep integration of industry and education.

Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. This June, the brand launched the "Kindness in Every Kilometer" public welfare action again: From June 1 to 20, for every 1 kilometer driven by owners, the brand will donate 0.1 yuan, all used to improve the learning and living conditions of Hope Primary Schools, letting love move forward with the wheels.

Taking the Chongqing Auto Show as an opportunity, Changan Mazda simultaneously launched 618 car purchase benefits: All series models enjoy up to 17,000 yuan manufacturer trade-in subsidy and 20,000 yuan national trade-in subsidy, purchasing designated models comes with a value 7,999 yuan premium set (including charging piles, sun film, floor mats, etc.), and provides 0 down payment 5-year low interest (annual rate 1.99%) and Lifetime Zero Combustion Rights. Visiting the store to test drive new energy models, you can also receive a national intangible cultural heritage Jinling Gold Foil gift.

"Always Mazda" is never just a slogan — Changan Mazda, while inheriting the century-old brand genes, always puts user needs first. In the future, the brand will continue to create every product with global standards, connect with every user with sincerity, and let more people experience the pure driving fun of "Human and Horse Integration".

关于中国汽车出海这笔账，不能再用“出口多少辆”简单概括。中国自主品牌海外到底卖了多少？海外是不是更赚钱？合资品牌把中国工厂变成出口基地，到底是主动选择，还是被国内内卷逼出来的退路？

5月数据一出来，出海已经不是我们潜意识里的销量“锦上添花”。

中国汽车出海，最容易被低估或者说被误解的一点是：很多车企的海外销量，已经不是财报里的补充项，而是生存结构的一部分。

按目前公开的车企月度快报数据，例如奇瑞集团5月总销量约24.78万辆，其中出口约18.19万辆，出口占比竟然超七成；1-5月累计出口约75万辆。这充分表明奇瑞已经不是“国内卖车、海外加分”，而是实质上形成了海外主战场。

同样，比亚迪的变化也很明显。5月比亚迪全球销量38.35万辆，海外销量16.06万辆，同比增长80.4%（国内销量则同比下滑24%）。失之东隅，收之桑榆；海外已经在替比亚迪事实对冲国内市场的压力。

再往外看，上汽海外市场、吉利出口、长安海外、长城海外也都在抬头。中国汽车出海已经不是几个品牌冲出去，而是集团军出海。只是，这个“出海”到底怎么算，我们先来拆解清楚。

第一笔账：出口，不等于海外销量

奇瑞是不是第一？比亚迪是不是超过了？上汽MG算不算中国品牌？

这些问题的存在，其实关键不在排名，而在统计口径。

第一种叫中国汽车出口。这是海关或行业统计口径，只要整车从中国境内出去，就算中国汽车出口。这里面包括奇瑞、比亚迪、吉利、长安、长城，也包括特斯拉上海工厂、沃尔沃中国工厂，包括未来越来越多合资品牌的中国制造车型。

第二种叫中国自主品牌海外销量。这才更接近我们平时说的“中国品牌在海外卖了多少车”。比如奇瑞、比亚迪、MG、领克、哈弗、长安、深蓝这些。

第三种叫海外本地生产和销售。比如奇瑞在西班牙、南非、印尼、巴西等地推进生产布局，比亚迪在泰国、巴西、匈牙利、印尼等地建厂，上汽计划在西班牙建欧盟工厂。这部分未来未必进入“中国出口”，但也属于中国车企全球销量。

所以，真正看中国汽车出海，不能只盯码头装船数量。更准确的算法应为：中国出口整车 + 中国品牌海外本地生产销量 + 中国资本控制品牌的海外终端注册。

第二笔账：奇瑞是不是第一？

按上述第二条：“中国自主品牌整车出口”看，奇瑞一定是第一。

奇瑞的厉害不是突然爆发，而是起步早。它从2001年前后就开始出口，长期深耕俄罗斯、中东、拉美、东欧、南非等市场。2025年奇瑞全年销量280.64万辆，其中出口约134.4万辆。

整体看，奇瑞出口的优势大致有三点。

第一，是燃油车基本盘还在。全球并不是每个地方都适合纯电。中东、拉美、非洲、东欧，很多市场更需要便宜、耐用、空间大、配置高的燃油SUV。

第二，是渠道很深。出海最难的不是把车卖出去，而是车坏了有人修、金融有人做、备件有人管、二手车有人接。

第三，是产品矩阵足够宽。奇瑞、捷途、星途、iCAR、欧萌达、Jaecoo，再加上混动和燃油SUV，它不是单一品牌出海，而是多层货架出海。

所以，称奇瑞是出口王，一点也不虚。

第三笔账：谁是隐形冠军？

如果换个统计方式，按新能源出海来算，比亚迪是颇为锋利的那把刀。

比亚迪的海外销量从2025年开始快速抬升，2026年目标更激进，内部制定海外销量的目标在百万辆以上，并希望海外最终接近整体业务的一半。

假设再换一个大家很关心的按“欧洲存在感”这个统计口径，上汽MG和吉利反而更像隐形冠军。2026年1-4月，吉利系品牌在欧洲注册份额约2.5%，上汽约2.4%，比亚迪约2.2%，奇瑞约2.0%。这说明在欧洲，中国车企不是一骑绝尘，而是多品牌舰队；尤其，上汽则靠MG吃下了很长一段欧洲渠道红利。

还有一个容易被忽略的“隐形出口冠军”：特斯拉中国。5月特斯拉上海工厂Model 3和Model Y交付8.6万辆，包含出口到欧洲和其他市场的车辆。虽然它不是中国品牌，但它证明了一点：中国制造已经成为全球车企的高效生产底座。

第四笔账：海外是不是更赚钱？

对很多中国品牌来说，海外确实比国内更有利润空间。国内价格战已令车企利润压得很薄。事实上，国内诸多车型早已不是在想着卖车赚钱，而是在换企业规模、换市场份额、换产能利用率。一句话：为了活下去。

海外则不同。第一，终端售价更高；第二，竞品配置没那么卷；第三，消费者对“高配置低价格”的感知更强；第四，部分市场还没有完全进入新能源肉搏阶段。

但海外也不是遍地黄金。运费、关税、认证、渠道返点、金融成本、售后备件、本地团队、汇率波动，都会吃掉一部分利润。尤其是初期CKD、KD组装，甚至建厂爬坡阶段，利润压根是没影的事。

总体看：比亚迪的海外利润弹性或许最高，因为新能源车在欧洲、东南亚、拉美仍有品牌溢价空间。而奇瑞的海外利润更像“稳定现金流”，靠燃油SUV和混动SUV走量。上汽MG和吉利的价值在于欧洲渠道和品牌身份，对于资本而言，战略权重很高。

第五笔账：合资品牌利用中国出口，划算吗？

划算，但背后也有无奈。

划算的地方在于，中国供应链效率太高了。电池、电机、电控、玻璃、座椅、车机、模具、物流，一整条产业链都在中国。对于特斯拉、宝马、沃尔沃、大众、现代这些品牌而言，将中国工厂作为出口基地，可以摊薄成本，提高产能利用率，也能把中国速度带到海外市场。

但无奈也很明显。合资品牌在中国国内的销量压力越来越大，燃油车产能利用率下降，新能源转型又追不上自主品牌。如果中国市场吃不下这些产能，出口就变成压力阀，大量燃油车产能需要寻找外部出口。

这既是降本增效，也是自救。过去中国是外资品牌的最大利润池，现在中国正转变为它们的全球制造车间。

第六笔账：中国汽车出海，到恐怖级别了吗？

从规模看，的确很吓人了。

2025年中国汽车出口超过700万辆，继续保持全球第一；2026年4月中国乘用车出口约79.6万辆，同比大涨近85%，其中新能源乘用车出口约42万辆，同比超过120%。

然而，现在说中国车已经“统治全球”，为时尚早。

欧洲市场，中国车企份额仍是低个位数。美国市场被高关税挡住。加拿大、墨西哥、欧盟、土耳其、巴西、俄罗斯等地，都会用关税、配额、本地化要求来重新定价中国车的优势。

所以，正视中国车企勇闯天涯，不要只盯着诸如单月出口多少辆，而是应看到中国车企已完成三次升级：

第一，从低价燃油车出口，变成燃油、混动、纯电一起出海。

第二，从单车出口，变成品牌、渠道、金融、售后一起出海。

第三，从中国制造出口，变成海外工厂、本地就业、本地供应链一起落地。

车只是船头，后面跟着的是工厂、供应链、算法、渠道和金融。

做个总结——

海外市场不是中国车企的逃生门，而是中国汽车产业链第二增长曲线；但它绝不是躺赢。未来的出海竞争，不再是码头上多装几艘船，而是谁能在当地活下来、修得好、卖得贵、口碑稳。

真正的全球化，不只是车卖到海外，还要看能否把中国军团创造所累积的一整套生态成功输出至海外。

長安啟源全新 Q05 同零跑 A10 呢類車型存在嘅意義，喺我睇嚟，其實就係畀預算有限嘅家庭都可以享受到科技帶來嘅樂趣。而家睇嚟七萬幾嘅預算你就可以買到佢哋嘅中配版本，長安啟源全新 Q05 2026 款 405 Max、零跑 A10 2026 款 505 悅享版，而家呢兩個配置嘅終端價格都係七萬多，實際落地價亦都相差唔多。到底邊個好啲？呢個問題肯定仲要深入比較先至得出答案。

 幾萬塊買到純電車，踏實可靠我認為係第一要素，就好似買油車需要入手引擎、波箱可靠嘅選項一樣，電車肯定都要揀大廠嘅電池，咁呢兩款 SUV 邊個符合呢？

（長安啟源全新 Q05）

（零跑 A10）

長安啟源全新 Q05 呢邊係全系標配咗寧德時代電芯 + 金鐘罩 2.0 3C 快充電池，妥妥一線電池廠商啦，而家仲係行業內嘅巨頭，技術、口碑都唔錯，細節上仲好啲，配備咗底盤護板進一步保護電池減少磕碰風險。零跑 A10 就係二線品牌啦，國軒高科/江蘇正力嘅電芯交叉使用，冇底盤護板，成本低咗自然可以畀到更多續航。所以可以睇到，價格差唔多嘅情況下長安啟源全新 Q05 滿電續航係 405km，零跑 A10 就係 505km，相差 100 公里，意味著充電嘅頻率會有唔同。咁亦都建議零跑 A10 就看 505 版本，因為 403 版本採用了比較簡單嘅風冷技術，唔如長安啟源全新 Q05 405km 嘅直冷热管理高效，更唔如兩款車型高配版嘅液冷效果好好，咁樣睇嚟，長安啟源全新 Q05 安全性仲係更令人放心。

 呢個價位嘅純電車，基本屬性係代步通勤，雖然對動力要求唔高，但紅綠燈起步要想快人一步，超車要想更高效安全，動力仲係唔容忽視。長安啟源全新 Q05 配備咗 120kW 嘅前置電機，能帶嚟 8.9 秒嘅零百加速成績，中規中矩；零跑 A10 就係 90kW 嘅前置電機，零百加速 10.6 秒，這就係純代步車嘅水準啦，日常出行要想稍微“快啲”，長安啟源全新 Q05 仲係更夠力。

（長安啟源全新 Q05）

（零跑 A10）

預算到七八萬，對車仔嘅要求就唔能只停留在“工具”屬性上啦，駕駛體驗亦都係必須關注嘅重點。得益於級別上嘅優勢，長安啟源全新 Q05 嘅長宽高 4435x1855x1600mm、軸距 2735mm，相對零跑 A10 嘅長宽高 4270x1810x1635mm、軸距 2605mm，優勢明顯。同事身高 1.78 米、體重 79kg，分別坐進兩車後排，長安啟源全新 Q05 腿部剩余空間超過 2 拳，頭部約 1 拳；而零跑 A10 腿部剩余 1 拳 4 指，頭部亦都大概 1 拳，可以發現，長安啟源全新 Q05 乘坐空間相對寬敞，既能滿足平日代步接娃，節假日長途旅遊，家人亦都能更好伸展身體。

（零跑 A10，方向盤加熱）

（長安啟源全新 Q05 後排出風口）

另外從駕駛體驗上嚟講，同等價格下，零跑 A10 僅配備咗主駕電動調節、手動空調、前排座椅加熱等常規功能，確實就係代步車嘅常規水準，但佢又具備方向盤加熱同全景天幕，比一般代步車好少少。長安啟源全新 Q05 呢邊，就係多咗自動空調 + 後座出風口、主駕通風/加熱/按摩、二排座椅靠背角度調節、車外揚聲器等功能，提供嘅舒適體驗、情緒價值都會好好。

 至於座艙同駕駛輔助，七萬幾嘅價格雙方都係常規表現，只係有部份功能唔同。長安啟源全新 Q05 嘅座艙多咗 CarLink、CarPlay、榮耀互連同可見即可說功能，而且具備 K 歌功能，下方仲聯動有手機無線充電。同時兩款車型仲都支持 L2 級組合輔助駕駛，但零跑 A10 多咗自動泊車輔助，因此都算各有優勢啦。不過，預算足嘅話，佢哋都有激光雷達版本可選，所以呢方面基本係旗鼓相當。

對比總結：

綜合嚟睇，價格差唔多嘅情況下，長安啟源全新 Q05 嘅主要睇點係央企背書，且係全球化車型，而家已經登陸泰國，且將走向全球。具體到產品，佢嘅電池嚟自一線大牌，性能、空間優勢明顯，另外整體嘅科技舒適配置、座艙氛圍都好好；零跑 A10 嘅睇點就係相同價格畀咗更長嘅續航，多咗一啲科技化嘅功能，但如果預算稍高一啲，長安啟源全新 Q05 都有長續航版本可選，所以零跑 A10 嘅優勢更多都係喺價格。

所以如果只係代步，其實呢兩款車型表現都唔錯，而家都係市面上嘅爆款，但如果你想滿足日常代步出行嘅同時，仲想兼顧家庭用車嘅話，長安啟源全新 Q05 顯然更值得考慮，另外寧德時代作為電池行業嘅巨頭，其可靠同穩定性都係更值得信任，更適合長期主義者，所以你會點揀呢？

May 28, 2026, SAIC Group held a special vehicle delivery ceremony at Shanghai North Bund World Living Room. What makes it special is not how many leaders came, but because the protagonist changed to users, accurately speaking, it is SAIC's 100 millionth user globally.

100 million vehicles. This is a number never touched by a Chinese automotive group. From 1958 when workers hammered out the first Phoenix sedan with a hammer, to 2026 when over ten brands and nineteen models under its umbrella were delivered synchronously across continents, SAIC took 68 years to write itself into a new coordinate of the Chinese automotive industry.

Behind the 100 Million Vehicles, It's Not Just About Selling More

When many people see "100 million vehicles", their first reaction is: SAIC really sells a lot. This is not wrong, but only half right.

In the first four months of 2026, SAIC sold a cumulative 1.302 million vehicles, taking the crown as the top-selling car enterprise for four consecutive months. Among them, the share of independent brands is close to seven-tenths, new energy vehicles sold 412,000, and the overseas market surged 50.2% year-on-year. These numbers are indeed beautiful, but more worth looking at is the structure: independent brands account for 70%, overseas sales account for more than one-third. This shows SAIC is no longer the enterprise that relied on joint ventures for passive wins back then.

Starting from the localization of Santana, to Roewe creating the Internet car category, to the concentrated launch of high-end smart electric products like IM, Shangjie, and Huajing S, SAIC has taken a road that most traditional car enterprises are walking, but few walk smoothly: while stabilizing the core business in the joint venture sector, let independent brands truly stand up. Today, the outline of this road is quite clear.

Global Relay Delivery Is Not a Show, But Real Skill

The most interesting design of this delivery ceremony is "Global Relay". Outside the Shanghai main venue, delivery scenes in Nanjing, Liuzhou, Taiyuan, as well as the UK, Indonesia, Singapore and other countries and regions were lit up successively. Completing cross-continental, multi-brand, large-batch synchronized delivery on the same day tests not planning ability, but the hard strength of supply chain and channels.

SAIC has over 100 parts production bases overseas, over 3,000 dealer networks. It has built three R&D innovation centers such as London, as well as four production and manufacturing centers in Thailand, Indonesia, India, and Pakistan. Anji Logistics 42 Ro-Ro ships, 8 international routes connected Southeast Asia, Europe, Americas. The facts stacked out by these numbers are: SAIC is one of the few Chinese car groups that truly has global operation capabilities.

MG has been the top-selling Chinese brand in the European market for 11 consecutive years. In 2025, annual sales in Europe broke through 300,000 vehicles, and cumulative sales broke one million in the UK and European markets. This is not a small-scale export, but a head-on confrontation in mature markets. In March this year, the semi-solid-state batteries and Hybrid+ hybrid technology released by MG at the Frankfurt Technology Day, overseas monthly sales have already broken 20,000 vehicles. From "Product Going Global" to "Value Chain Going Global", SAIC's Glocal strategy is being realized.

What Truly Matters Is Whether "Understanding You" Can Be Done Properly

SAIC proposed a slogan called "Know Cars, Know You Better". The first half is basic skills, the second half is the dividing line.

At this delivery ceremony, SAIC did not invite celebrities to endorse, but found real users to tell stories: Luo Zhenyu from Dedao APP, as Huajing S Experience Officer No. 001, talked about Qiankun Intelligent Driving from the New Year's Eve Speech to walking into the factory to witness the launch; former national football player Yang Chen chose ID. ERA 9X, with the reason that Golden Extended Range and Long-termism concepts fit; charity blogger Liu Jia shaved the hair of left-behind children in Guangxi mountainous areas for five consecutive years, Buick not only assisted him, but he himself was also moved by the Zhijing E7 cabin. These stories are not big on their own, but put together, they spell out the signal SAIC wants to convey: Users are not the end point of payment, but the starting point of R&D and service.

Product itself. Volkswagen ID. ERA 9X globally launched Momenta R7 Reinforcement Learning World Model, one month after launch delivery broke 7,000 units; AUDI E7X plans to become Audi's first L3 level landing model globally; Buick Zhijing E7 based on "Xiaoyao" Super Fusion Architecture, one month after launch delivery broke 10,000. The common point of these products is: technology no longer stays on the parameter sheet, but becomes experience perceived by users.

100 Million Vehicles is a Period, Even More a Colon

To be honest, this number of 100 million vehicles is not rare among global automotive giants. Toyota and Volkswagen have long been members of the "100 Million Club". But for the Chinese automotive industry, this is the first time a local enterprise has crossed this line, the meaning is different.

What is more important is not the celebration, but how to go next. SAIC itself is also very clear, positioning this 100 million vehicle delivery as the "starting line of second entrepreneurship". From the establishment of Shanghai Internal Combustion Engine Parts Manufacturing Company in 1955, to the present day where the full brand matrix moves forward together in the global market, SAIC has proved that traditional car enterprises can also complete the "turning the elephant around". But the battle of intelligent electric transformation has only reached the halftime, the next competition will be more cruel, semi-solid-state batteries, AI large model onboard, L3 level autonomous driving landing, every item is a tough fight.

100 million vehicles are the answer sheet SAIC gave to the past, and also the test question given to the future. The tools for answering are already here: full value chain system, global layout, dual engine of independence and joint ventures running in parallel. Whether it can be answered well depends on how deep the sentence "Know Cars, Know You Better" can be implemented.