August 2026, Chery Group sold 280,128 cars, up 15.4% year-over-year. Among them, new energy vehicles reached 120,909, up 69.8%, breaking through 100,000 units for 5 consecutive months; exports were 196,984, up 52.1% year-over-year. Cumulative sales from January to August totaled 1,914,481, up 10.8% year-over-year.

The automotive market is fiercely competitive this year, with price wars lasting years showing no signs of fading. Joint ventures are retreating or shrinking, while some new entrants are still burning money to boost volume. In such an environment, Chery maintaining double-digit growth with both export and new energy lines performing well is indeed impressive.

However, looking closely, the core driving force behind these results lies not in marketing or price wars, but on the product side – it is the depth of the product matrix that supports synchronized growth in both domestic and overseas markets.

Stable output from the new energy series relies on "full price coverage"

In August, Chery New Energy sold 120,909 units, a 69.8% year-over-year increase, standing at the 100,000-unit milestone for the 5th consecutive month. Behind this number is not a breakout single model, but stable output from the entire new energy series.

Let's look at a few specific products.

Fengyun T7, a global quality pure electric SUV launched in August. After 2 years of planning, 3 years of R&D, and over 6 million kilometers of global testing and validation, orders surpassed 23,000 within 24 hours of launch. As is well known, pure electric SUVs are currently the most competitive niche market, without a doubt. Being able to win in this red ocean to some extent proves that Fengyun T7's product positioning fits the needs of the target market.

All-new QQ, with sales breaking 10,000 for 5 consecutive months, locking in a spot as a star product in the A0 class. What does A0 class mean? Low unit price, thin margins, many competitors; it is the price segment that best tests cost control and product foundation. The fact that the All-new QQ can stand firm shows that Chery's system capability has been verified in the entry-level market.

Looking upwards, the Luxeed V9 cumulative deliveries exceeded 20,000 units, refreshing the fastest delivery record for the 500,000 RMB new energy MPV segment. The 500,000 RMB tier is a price band domestic brands once didn't dare to touch.

Putting these cars together, you will find: from the tens-of-thousands QQ, to the Fengyun series for mainstream families, to the 500,000 RMB Luxeed, Chery's new energy products cover different price segments, with family users, young users, and high-end users finding what they need. This is how the monthly domestic new energy penetration rate continuously breaks through 60%.

This is the difference between "series-based operations" and "single product blockbusters." Single product blockbusters rely on luck, while series output relies on the system.

Fuel and New Energy, Supporting Overseas Markets

Exports are Chery's real trump card. In August, Chery exported 196,984 units, up 52.1% year-over-year. From January to August this year, cumulative was 1,343,334 units, up 68.1% year-over-year. As of August this year, Chery Automobile cumulative exports have surpassed 7 million units, the first Chinese automaker to achieve this.

Why Chery? I think the answer comes down to two words: pragmatism.

1. Recognized the actual pace of the overseas market. European media constantly shout about electrification, but the electrification pace in most global markets — the Middle East, South America, Southeast Asia, Africa — is much slower than imagined; fuel cars are still an absolute necessity. In recent years, many domestic automakers radically cut fuel car product lines, betting all resources on pure electric. Chery did not follow the trend, continuing to cultivate its fuel product line and steadily advancing new energy. The result is fuel eats the current volume, new energy earns future potential, walking on two legs, not fearing wind from either side.

Second, product matrix layered, adapting to local conditions. Consumers in different countries have different road conditions, usage habits, and purchasing budgets. Chery's approach is not to simply move domestic products abroad, but to perform localization adaptation, using a rich vehicle matrix to match market demands in different regions. Low-cost markets have economic products, mature markets have quality products, interconnected.

How is the effect? We can look at Chery's performance in the European market. Data shows, from January to July this year, Chery sold over 208,000 units in 24 European countries, up 201% year-over-year; among them new energy exceeded 101,000 units, up over 3.3 times. In the UK market, JAECOO 7, JAECOO 5, OMODA 5 three models broke into the UK top 10 best-selling vehicle list. According to China Passenger Car Association data, from January to July, Chery New Energy cumulative exports ranked second in the industry.

It is worth noting that Europe is one of the markets with the highest thresholds and most competition globally. This 201% growth rate indicates that Chery's product strength has passed the test of the most picky users.

Additionally, JAECOO 5 became the sales champion in the Australian niche market, and pure electric markets in Indonesia and Thailand; iCAUR V23 ranked first in niche markets in Thailand, South Africa, etc. This shows Chery's products have been validated by the market in multiple countries globally.

Product strength is the true moat

In the end, sales growth is essentially product strength being recognized by global users. Where does product strength come from? From R&D.

Chery is willing to spend on R&D. In 2025, Chery R&D investment was 14.715 billion yuan, up 39.6% year-over-year. This number ranks third among Chinese automakers, second only to BYD and SAIC.

Where was the money spent? Kunpeng Power, fuel, hybrid, pure electric, hydrogen energy four-in-one. Kunpeng Super Power Hybrid C-DM, thermal efficiency greater than 44.5%, fuel consumption per 100km with depleted battery as low as 4.2L, comprehensive range over 1,400 kilometers. On the intelligent level, Chery has Falcon Assist Drive, Lingxi Smart Cockpit, Flying Fish Digital Smart Chassis, etc., and these advanced technologies are already installed on mass-produced cars.

The effect is also visible. In full year 2025, Chery sold 903,847 new energy vehicles, up 54.9% year-over-year. Moreover, among all new products launched in 2025, new energy accounted for over 90%. Looking at Chery's August data again: new energy broke 100,000 for 5 consecutive months, exports up 52.1% year-over-year. This shows Chery's product matrix has continuous ability to generate vitality.

On the other hand, Chery New Energy is currently transitioning from scale expansion to a new stage of value growth. In the first half of 2026, Chery Automobile new energy business revenue reached 59.284 billion yuan, up 63.8% year-over-year, accounting for a share of total revenue rising from 25.6% to 41.4%.

R&D investment turns into technology, technology turns into products, products turn into sales. This closed loop is operational.

In the future, Chery will use intelligent electrification technology to stand firm in the global market. Domestically relying on new energy matrix to hold the position, overseas relying on fuel and new energy walking on two legs to expand the territory.

Product-oriented, let products speak. This sounds simple, but in today's automotive market relying on traffic, buzz, and subsidies, it turns out to be the most solid path. Chery's August scorecard proves one thing: Do products well, and the market will give you the answer.

Pada Ogos 2026, Kumpulan Chery menjual 280,128 unit kereta, meningkat 15.4% berbanding tahun sebelumnya. Daripada jumlah itu, 120,909 unit kenderaan tenaga baharu, meningkat 69.8% berbanding tahun sebelumnya, terus melebihi 100,000 unit selama 5 bulan berturut-turut; eksport 196,984 unit, meningkat 52.1% berbanding tahun sebelumnya. Jumlah penjualan terkumpul dari Januari hingga Ogos ialah 1,914,481 unit, meningkat 10.8% berbanding tahun sebelumnya.

Pasar kereta tahun ini sangat sengit, perang harga yang berterusan selama bertahun-tahun masih menunjukkan tanda-tidak akan surut, jenama gabungan ada yang mundur, ada yang mengecil, pemain baharu ada yang masih membakar wang untuk meningkatkan kuantiti. Dalam persekitaran sedemikian, Chery masih boleh mengekalkan pertumbuhan dua digit, dua halaan eksport dan kenderaan tenaga baharu berjalan serentak, memang tidak mudah.

Berita, dilihat dengan teliti, pemacu utama dalam laporan prestasi ini, bukan di marketing, bukan di perang harga, tetapi di sisi produk - ialah ketebalan matriks produk, menopang pertumbuhan serentak di pasaran domestik dan luar negara.

Siri kenderaan tenaga baharu output stabil, bergantung kepada "liputan penuh julat harga"

Ogos Chery tenaga baharu jualan 120,909 unit, meningkat 69.8%, terus pada tangga 100,000 unit bulan ke-5. Di sebalik angka ini, bukan salah satu model yang meledak, tetapi seluruh siri kenderaan tenaga baharu memberikan output stabil.

Kita boleh lihat beberapa produk khusus.

Fengyun T7, SUV elektrik tulen berkualiti global dilancarkan pada Ogos. Melalui 2 tahun perancangan, 3 tahun penyelidikan dan pembangunan, lebih 6 juta kilometer ujian pengesahan global, tempahan melampaui 23,000 unit dalam 24 jam selepas dilancarkan. Sudah diketahui umum, SUV elektrik tulen adalah segmen terkecil dengan persaingan paling sengit pada masa ini, tiada tandingan. Mampu menang dalam perlawanan pertama di dalam laut merah ini, pada satu tahap tertentu membuktikan penentuan posisi produk Fengyun T7 sesuai dengan keperluan pasaran sasaran.

Kuiz QQ baharu, jualan memecahkan 10,000 unit selama 5 bulan berturut-turut, menetapkan tempat produk bintang kelas A0. Apakah konsep kelas A0? Harga unit rendah, margin untung nipis, banyak pesaing, segmen harga yang paling menguji kawalan kos dan asas produk. Kuiz QQ baharu boleh berdiri, bermakna keupayaan sistem Chery telah dibuktikan di pasaran aras masuk.

Naik ke atas, Zhijie V9 penghantaran terkumpul melampaui 20,000 unit, memecahkan rekod penghantaran terpantas untuk MPV tenaga baharu kelas 500,000. Kelas 500,000, ini adalah julat harga yang jenama tempatan dahulu tidak berani sentuh langsung.

Letak beberapa model kereta ini bersama, anda akan dapati: dari QQ berharga beberapa puluh ribu, ke siri Fengyun untuk keluarga arus perdana, ke Zhijie kelas 500,000, kenderaan tenaga baharu Chery merangkumi julat harga berbeza, pengguna keluarga, pengguna muda, pengguna premium masing-masing mendapat apa yang mereka perlukan. Kadar penetrasi kenderaan tenaga baharu domestik bulanan terus memecahkan 60%, begitulah ia datang.

Ini adalah perbezaan "operasi bersiri" dan "produk tunggal meledak". Produk tunggal meledak bergantung pada nasib, output bersiri bergantung pada sistem.

Bahan api dan Tenaga Baharu, menopang pasaran luar negara

Eksport ialah kad as sebenar Chery. Ogos Chery eksport 196,984 unit, meningkat 52.1% berbanding tahun sebelumnya. Januari hingga Ogos tahun ini terkumpul 1,343,334 unit, meningkat 68.1% berbanding tahun sebelumnya. Setakat Ogos tahun ini, jumlah eksport terkumpul Chery Automobile telah melampaui 7 juta unit, syarikat kereta China pertama yang berjaya melakukannya.

Mengapa Chery? Saya fikir jawapannya hanya dua perkataan: Pragmatik.

1. Mengenal pasti irama sebenar pasaran luar negara. Media Eropah sentiasa mendengungkan elektrifikasi, tetapi sebahagian besar pasaran global - Timur Tengah, Amerika Selatan, Asia Tenggara, Afrika - irama elektrifikasi jauh lebih perlahan dari jangkaan, kenderaan bahan api masih keperluan utama. Dalam beberapa tahun kebelakangan ini, banyak syarikat kereta domestik memotong agresif garis produk bahan api, bertaruh semua harta benda pada elektrik tulen. Chery tidak ikut trends, garis produk bahan api terus digali dalam, tenaga baharu maju dengan stabil. Hasilnya adalah bahan api mengambil kuantiti sekarang, tenaga baharu meraih momentum masa depan, jalan dengan dua kaki, tidak takut arah angin mana pun.

Kedua, matriks produk bertingkat, menyesuaikan keadaan setempat. Pengguna di negara berbeza, keadaan jalan berbeza, tabiat penggunaan berbeza, bajet pembelian berbeza. Tindakan Chery bukan memindahkan produk domestik secara aslinya keluar, tetapi melakukan penyesuaian tempatan, menggunakan matriks model pelbagai untuk memadankan keperluan pasaran pelbagai kawasan. Pasaran kos rendah ada produk ekonomi, pasaran matang ada produk berkualiti, semua berkaitan.

Bagaimana kesan? Kita boleh lihat prestasi Chery di pasaran Eropah. Data menunjukkan, Januari hingga Julai tahun ini, Chery menjual lebih 208,000 unit di 24 negara Eropah, meningkat 201%; darinya tenaga baharu lebih 101,000 unit, meningkat lebih 3.3 kali ganda. Pasaran UK, model JAECOO 7, JAECOO 5, OMODA 5 menembus senarai 10 model terlaris UK. Menurut data Persatuan Penjualan Kenderaan, Januari hingga Julai jumlah eksport terkumpul kenderaan tenaga baharu Chery menempati dua teratas industri.

Perlu diketahui, Eropah adalah antara pasaran dengan gerbang tertinggi dan persaingan paling lengkap di dunia. Kecepatan pertumbuhan 201% ini menunjukkan keupayaan produk Chery telah lulus tahap pengguna paling selektif.

Selain itu, JAECOO 5 menjadi juara jualan di segmen Australia, pasaran elektrik tulen Indonesia dan Thailand, iCAUR V23 menempati tempat pertama di segmen Thailand, Afrika Selatan dan tempat lain. Ini menunjukkan produk Chery, di banyak negara global telah dibuktikan pasaran.

Keupayaan produk ialah parit pelindung sebenar

Pada asasnya, pertumbuhan jualan pada dasarnya adalah pengiktirafan keupayaan produk oleh pengguna global. Dari mana datangnya keupayaan produk? Dari penyelidikan dan pembangunan.

Chery beriya melabur wang dalam penyelidikan dan pembangunan. 2025, pelaburan penyelidikan teknologi Chery 147.15 bilion Yuan, meningkat 39.6%. Angka ini menduduki tempat ketiga dalam syarikat kereta China, hanya di belakang BYD dan SAIC.

Wang dibelanjakan di mana? Kekuatan Kunpeng, bahan api, hibrid, elektrik tulen, hidrogen empat dalam satu. Kekuatan Kunpeng Super Hybrid C-DM, kecekapan haba lebih daripada 44.5%, pemakanan bahan api kosong 100 km serendah 4.2L, jarak pelancongan gabungan lebih 1,400 km. Pada peringkat kecerdasan, Chery mempunyai辅助 pemanduan Falcon, kabin pintar Lingxi, platform pintar Flying Fish, dan teknologi canggih ini telah dipasang pada kereta pengeluaran.

Kesan juga nampak. Sepanjang tahun 2025, Chery menjual 903,847 unit kenderaan tenaga baharu, meningkat 54.9%. Dan dalam model baharu yang dilancarkan pada 2025, tenaga baharu melebihi 90%. Melihat data Ogos Chery ini lagi: tenaga baharu terus memecahkan 100,000 selama 5 bulan, eksport meningkat 52.1%. Ini menunjukkan matriks produk Chery mempunyai keupayaan penjanaan berterusan.

Seterusnya, Chery tenaga baharu pada fasa ini sedang bergerak dari pengembangan skala ke fasa baharu pertumbuhan nilai. Paruh pertama 2026, pendapatan pendapatan kenderaan tenaga baharu Chery Automobile mencapai 592.84 bilion Yuan, meningkat 63.8%, nisbah terhadap jumlah pendapatan meningkat dari 25.6% ke 41.4%.

Pelaburan R&D ditukar kepada teknologi, teknologi ditukar kepada produk, produk ditukar kepada jualan. Kitaran tertutup ini telah berlari.

Pada masa hadapan, Chery akan menggunakan teknologi elektrik pintar, berdiri kukuh di pasaran global. Domestik mempertahankan tapak melalui matriks tenaga baharu, luar negara mengembangkan wilayah melalui dua kaki bahan api dan tenaga baharu.

Penggiat produk, biarkan produk bercakap. Kalimat ini terdengar sederhana, tetapi di pasaran kereta hari ini yang bergantung pada lalu lintas, topik, subsidi, sebaliknya adalah jalan yang paling kukuh. Laporan prestasi Ogos Chery ini membuktikan satu perkara: Buat produk dengan baik, pasaran akan memberikan jawapan kepada anda.

In the most competitive A-class fuel SUV sub-segment ranging from 70,000 to 120,000 yuan, where real skill is most tested, buyers fear two things: first, a specification sheet looks full but minor issues arise after two years; second, domestic pricing and standards differ from export standards, where the term "global car" is just marketing. The Tiggo 7 series' market feedback over the past few years happens to address these two pain points. Since its launch in 2016, the Tiggo 7 has entered over 100 countries and regions globally, with cumulative series users breaking one million. Recently, official communication mentioned a global user scale of 1.93 million, consistently ranking among the top for Chinese brand A-class SUV exports. More importantly, its reputation wasn't built by single hit models but is driven by both domestic commuting families and overseas users in multiple climates.

Global Quality: Standards aren't made just for export, but for home use by global standards

The Tiggo 7's "global car" attribute is reflected in standards rather than slogans. Chery's public data states the Tiggo 7 series R&D phase covered regulations and usage scenarios in multiple regions including China, ASEAN, Australia, and Europe, with targeted verification in environments like complex roads in Brazil, high temperature and humidity in Indonesia, and high temperature/dust storms in the Middle East. Tiggo 7 PLUS related communication also emphasized passive safety configurations like high-strength body, 6 pieces of Benteler hot-formed steel in key areas, and 6 airbags with wraparound protection. Regarding safety certification, series communication frequently mentioned multiple 5-star safety evaluations including China, ASEAN, Australia, and Europe. The Tiggo 7 PLUS official website and early global car materials involve international endorsements like Australia A-NCAP 5-star. On the design side, it won the German Red Dot Award, avoiding the stereotype that "cheap = shoddy".

Third-party reliability data added a second layer of credibility. In J.D. Power's "2026 China Vehicle Dependability Study (VDS)", Tiggo 7/Tiggo 7 PLUS ranked first in the mid-size economy SUV sub-segment. This study is based on feedback from real car owners 13–48 months after purchase, focusing on long-term use rather than the first test drive. For editors finalizing the article, this statement is harder than "lifetime warranty": lifetime warranty is what the manufacturer dares to promise, VDS is what owners are willing to rate.

User Reputation: 190,000 kilometers and 25,000 kilometers a year both say "worry-free"

A domestic Tiggo 7 owner shared a 190,000 kilometer mileage, concluding with just one phrase "never let us down", used for commuting, long-distance, and full-load family travel. In dealer-collected owner feedback in Shaanxi, Gansu and other places, the 1.5T version is often mentioned as "light and brisk in the city, enough for school runs, 7+ MPG on display", the second row is not cramped for a family of five, baby strollers, camping gear, and supermarket shopping fit in one car. Some first-time buyers mentioned the 1.5T Enjoyment version, priced over 80,000 yuan on the road, emphasizing "no decoration add-ons, transparent insurance and registration fees", such reviews are most relatable to 70k-90k level users.

Overseas reputation is even more direct. A South American owner drove a Tiggo 7 Sport for nine months and commented "only happiness"; another overseas user drove 25,000 kilometers a year, evaluating "maintenance doesn't hurt the wallet, insurance is cheap, must be full marks"; an experienced driver in Brazil with 50 years of driving experience described it as "comfortable, strong power, value far exceeds expectations" after trying it; European owners focus more on the whole vehicle warranty policy, believing manufacturers dare to offer long-term support, only then do they dare to buy Chinese brand fuel SUVs. From 190,000 km domestically to tens of thousands of kilometers overseas in a year, the keywords pieced together from cross-market samples are highly consistent: reliable, cheap to maintain, large space.

A-Class Body: 2670mm Wheelbase, 475—1500 Liters, 70k-Level Automatic

Back to the product itself, Tiggo 7 makes "A-Class Value" very tangible. Based on the new Tiggo 7 and Tiggo 7 PLUS on sale: body approx 4530x1862x1695mm, wheelbase 2670mm, positioning compact/A-class; rear legroom is approx two fists for a 175cm tester, floor is nearly flat, a family of five won't feel knee-bumping on long trips; trunk is standard 475L, expands to 1500L with seats folded, baby strollers, folding bikes, camping boxes can all fit, PLUS higher version also provides 24.6-inch curved surround screen, Lion car internet, 8155 chip, CarPlay/HiCar, 360°or 540°camera view.

The Tiggo 7's low trim isn't just "enough is good", but defines a new entry-level comfort standard with solid hardware—multi-link chassis, zero-gravity seats, remote temperature control, and flat rear seat are the four pillars, allowing an 80,000 yuan budget to experience crossover-level driving quality. If you value daily commuting and family travel comfort sensation, it truly achieves "low trim without compromise".

Power and Cost of Use: 1.5T for Commuting, 1.6T for Long Distance

Tiggo 7 power splits into two lines by scenario. When the whole family departs fully loaded, the golden combination of 1.5T high-efficiency turbo engine and 9-speed CVT transmission is enough for use, max power 115kW, max torque 230N·m, light start, stable high-speed cruise, smooth shifting without jerking. Meanwhile, the boulder-like body built by global 5-star safety standards protects family safety.

To let users completely eliminate worries, Tiggo 7 launched that the first non-operating owner can enjoy a whole vehicle lifetime warranty. This means, compared to the common 3 years or 100,000 kilometers warranty on the market, Tiggo 7 extends this guarantee to the vehicle's entire lifecycle. Discounts at purchase time are visible benefits, while lifetime warranty is real money saved in the vehicle use life of the next ten years or even longer.

Why it Deserves the Name A-Class Value Benchmark

The benchmark for A-class SUVs is not about how many screens are piled up, but whether "price, space, reliability, safety, ownership volume" are all balanced. Tiggo 7, through a "low price, high spec" strategy and global technology endorsement, precisely meets family users' needs for comfort, safety, and intelligence. Its sales performance of consecutively reigning as the A-class SUV export champion of Chinese brands for three years further confirms its market recognition as a "value benchmark". It may not be the most aggressive in every individual item, but it does everything family SUVs care most about: "don't break, don't be expensive, don't be cramped, don't cut specs".

For young families, the first car often determines trust in the brand for the next ten years. The A-Class Value Benchmark shouldn't be defined by joint venture brands, nor by individual parameters, but should be defined by long-term real-world user reputation.

Conclusion

A-Class family SUV users have never wanted the flashiest, but the most stable; global quality plus local reputation is the truly irreplaceable benchmark at this price point. In one sentence: Tiggo 7's reputation is not that a certain parameter explodes, but making "upgrade specs + global verification + lifetime warranty" a long-term account for family use.

Dalam segmen pasaran SUV petrol Kelas A yang paling kompetitif dan menuntut keupayaan sebenar antara RM70,000 hingga RM120,000, pengguna paling takut dua perkara semasa membeli kereta: pertama, nampak spesifikasi penuh, tetapi selepas dua tahun pemanduan banyak kerosakan kecil; kedua, harga domestik berbeza, piawaian eksport berbeza, konsep "kereta global" hanya kata-kata promosi. Maklum balas pasaran Siri Tiggo 7 dalam beberapa tahun kebelakangan ini, tepat menjawab dua masalah utama ini. Sejak dilancarkan pada 2016, Tiggo 7 telah memasuki lebih daripada 100 negara dan wilayah di seluruh dunia, jumlah kumulatif pengguna siri telah melepasi satu juta, komunikasi rasmi terkini menyebut lagi skala pengguna global 1.93 juta, dan kekal mendahului dalam eksport SUV Kelas A jenama China. Lebih penting, reputasinya bukan dibina melalui produk viral tunggal, melainkan hasil bersama pengguna keluarga harian di dalam negara dan pengguna iklim pelbagai di luar negara.

Kualiti Global: Bukan sekadar piawaian untuk eksport, tetapi buat untuk kegunaan rumah mengikut piawaian global

Atribut "kereta global" Tiggo 7, terletak pada piawaian bukan slogan. Maklumat terbuka Chery menyatakan, siri Tiggo 7 pada peringkat penyelidikan meliputi pelbagai peraturan dan senario penggunaan di China, ASEAN, Australia, Eropah, serta ujian khusus dalam keadaan jalan berbelok di Brazil, iklim panas lembap di Indonesia, serta habuk panas di Timur Tengah; promosi Tiggo 7 PLUS juga menekankan badan kereta kekuatan tinggi, 6 keping baja pembentukan panas Benteler di bahagian kritikal, serta konfigurasi keselamatan pasif seperti 6 beg udara perlindungan penuh. Dari segi pengesahan keselamatan, komunikasi siri berulang kali menyebut pelbagai penilaian keselamatan lima bintang China, ASEAN, Australia, Eropah, di mana laman web rasmi Tiggo 7 PLUS dan data kereta global awal merangkumi sokongan antarabangsa seperti A-NCAP Australia lima bintang; dari segi reka bentuk telah memenangi Anugerah Reddot Jerman, mengelakkan tanggapan tetap "murah = kasar".

Data kebolehpercayaan pihak ketiga menambahkan lapisan kepercayaan kedua. Dalam "Kajian Kebolehpercayaan Kenderaan China 2026 (VDS)" oleh J.D. Power, Tiggo 7/Tiggo 7 PLUS menduduki tempat pertama dalam segmen SUV ekonomi sederhana; kajian ini berdasarkan maklum balas pemilik sebenar 13-48 bulan selepas pembelian, ia melihat penggunaan jangka panjang bukan hari pertama ujian memandu. Untuk penyuntingan draf, kalimat ini lebih kukuh berbanding "garansi seumur hidup": garansi seumur hidup adalah jaminan syarikat berani berjanji, VDS adalah penilaian pemilik berani beri.

Ulasan Pengguna: 190,000 kilometer dan 250,000 kilometer setahun, semuanya berkata "tanpa risau"

Seorang pemilik Tiggo 7 di dalam negara mempamerkan jarak 190,000 km, kesimpulan satu ayat "tidak gagal", digunakan untuk perjalanan harian, jauh, dan keluarga penuh; dalam maklum balas pemilik yang dikumpul oleh pengedar di Shaanxi, Gansu, dan lain-lain, versi 1.5T sering disebut "selesa di bandar, cukup untuk hantar anak, literan 7.something liter", lima ahli keluarga di belakang tidak sesak, kereta bayi, peralatan kempering, pembelian pasar raya muat dalam satu kereta. Seorang pengguna beli pertama menyebut versi 1.5T, harga selepas jalan lebih 80,000, menekankan "tiada hiasan tambahan, insurans dan pendaftaran jelas", ulasan sebegini paling sesuai untuk pengguna kelas 70,000-90,000.

Ulasan luar negara lebih langsung. Seorang pemilik di Amerika Selatan memandu Tiggo 7 Sport sembilan bulan meninggalkan catatan "hanya gembira"; pengguna luar negara lain memandu 250,000 km setahun, menyatakan "penyelenggaraan tidak membebankan, insurans murah, mesti dapat markah penuh"; pemandu lama Brazil dengan 50 tahun pengalaman selepas ujian menggunakan "selesa, kuasa kuat, nilai lebih jauh melebihi jangkaan" untuk menggambarkan; pemilik Eropah lebih fokus polisi jaminan keseluruhan kereta, percaya syarikat berani beri jaminan jangka panjang, barulah berani beli SUV petrol jenama China. Dari 190,000 km di dalam negara hingga beberapa puluh ribu km setahun di luar negara, kata kunci yang digabungkan dari sampel merentas pasaran sangat konsisten: boleh dipercayai, penjagaan murah, ruang luas.

Asas SUV Kelas A: Paksi 2670mm, 475—1500 liter, Gear Automatik Kelas 70,000

Kembali kepada produk itu sendiri, Tiggo 7 menjadikan "nilai Kelas A" sangat kukuh. Berasaskan Tiggo 7 baharu dan Tiggo 7 PLUS yang dijual semasa: badan kira-kira 4530×1862×1695mm, paksi 2670mm, diletakkan sebagai Kompak/Kelas A; jarak kaki belakang untuk pengguna 175cm kira-kira dua kepalan tangan, lantai hampir rata, lima orang keluarga perjalanan jauh tidak terlangkang; bak muatan 475L biasa, dilipat meluas hingga 1500L, kereta bayi, basikal lipat, kotak kempering boleh muat, versi PLUS高阶 menyediakan skrin melengkung 24.6 inci, Lion IoT, cip 8155, CarPlay/HiCar, imej 360° atau 540°.

Tiggo 7 baharu varian rendah bukan "cukup untuk guna", melainkan definisi standard baharu keselesaan masuk menggunakan perkakasan kukuh — lantai pelbagai link, kerusi graviti sifar, kawalan suhu jauh, lantai belakang rata empat sokongan, membolehkan bajet RM80,000 juga menikmati kualiti pemanduan melebihi kelas. Jika anda mengutamakan keselesaan rasa harian dan perjalanan keluarga, ia benar-benar mencapai "varian rendah tidak berkompromi".

Kuasa dan Kos Penggunaan: 1.5T Harian, 1.6T Perjalanan Jauh

Kuasa Tiggo 7 dibahagikan kepada dua garis mengikut senario. Apabila keluarga penuh berangkat, kombinasi emas enjin turbo 1.5T efisien dan transmisi CVT 9 kelajuan cukup berguna, kuasa maksimum 115kW, tork maksimum 230N·m, permulaan ringan, merangkak tinggi stabil, tukar gear lancar tiada hentian. Sementara itu, badan batu global lima bintang melindungi keselamatan keluarga.

Dan untuk membolehkan pengguna menghapuskan kekhawatiran belakang, Tiggo 7 mengeluarkan jaminan seumur hidup keseluruhan kereta untuk pemilik bukan komersial pertama. Ini bermaksud, berbanding pasaran umum jaminan 3 tahun atau 100,000 km, Tiggo 7 melanjutkan jaminan ini ke seluruh kitaran hayat kenderaan. Diskaun semasa pembelian adalah keuntungan yang terlihat, dan jaminan seumur hidup adalah wang sebenar yang dijimatkan dalam kehidupan penggunaan 10 tahun akan datang atau lebih lama.

Mengapa ia layak dipanggil Piawaian Nilai Kelas A

Piawaian SUV Kelas A tidak terletak pada berapa banyak skrin, tetapi pada "harga, ruang, kebolehpercayaan, keselamatan, kuantiti" lima perkara serentak tidak seimbang. Tiggo 7 melalui strategi "harga rendah, spesifikasi tinggi" dan sokongan teknologi global, memenuhi keperluan pengguna keluarga secara tepat terhadap keselesaan, keselamatan, kecerdasan. Prestasi jualan menjadi juara eksport SUV Kelas A jenama China selama tiga tahun berturut-turut, sudah mengesahkan lagi penerimaan pasaran sebagai "piawaian nilai", ia tidak semestinya paling radikal dalam setiap item, tetapi telah melakukan semua "jangan rosak, jangan mahal, jangan sempit, jangan ringkas" yang paling diambil kira oleh SUV rumah.

Bagi keluarga muda, kereta pertama sering menentukan kepercayaan terhadap jenama sepuluh tahun akan datang. Piawaian Nilai Kelas A tidak sepatutnya ditakrifkan oleh jenama bersama, dan tidak sepatutnya ditakrifkan oleh parameter tunggal, melainkan oleh reputasi penggunaan sebenar jangka panjang.

Penutup

Pengguna SUV rumah Kelas A tidak pernah mahukan yang paling terang, melainkan yang paling stabil; kualiti global ditambah dengan reputasi lokal, barulah piawaian sebenar yang sukar diganti pada harga ini. Satu ayat kualiti: reputasi Tiggo 7 bukan parameter tertentu melampaui had, melainkan membuat "spesifikasi melebihi kelas + pengesahan global + jaminan seumur hidup" menjadi kiraan jangka panjang penggunaan keluarga.

The continuous "price war" intensifies market involution, while also prompting Chinese automakers to expand into overseas markets. However, as the scale of China's automotive exports continues to grow, the competitive order and compliance in overseas markets are becoming the industry's focus.

Recently, the Ministry of Commerce, the Ministry of Industry and Information Technology, and the State Administration for Market Regulation jointly released a document—"Guidelines for Overseas Competitive Behavior and Compliance Construction in the Automotive Industry". This document directly points to a series of controversies triggered by frequent price cuts by Chinese automakers in overseas markets in recent years, and for the first time at the official level, systematically set clear compliance requirements for automakers' overseas pricing, promotions, and localized operations, among other behaviors.

Among them, Chery Automotive's response was swift and steady, clearly stating it will establish a scientific pricing system in overseas markets and regulate terminal prices and promotional behaviors. GAC Group was not left behind, with its statement stating, "Integrating compliance concepts throughout the entire R&D, production, supply, sales, and service chain". Moreover, BYD, Great Wall Motor, and Geely Holding Group also issued statements in response in succession.

From the industry's top-level call to standardize benign competition and eliminate spillover involution, to automakers generally recognizing the ineffective competition of low-price killing, the whole industry has formed a unified consensus on breaking the deadlock. However, reaching a consensus does not mean risks automatically dissipate; the warning bell against "involution" spillover must still ring long.

1

Export Acceleration, Compliance Faces Challenges

The background for the release of the "Guidelines" is the explosive growth in the scale of Chinese automotive "going global". Data shows that in the first 7 months of this year, China exported 6.14 million automobiles, a year-on-year increase of 66.8%. The monthly export volume first broke through the 1 million mark in June of this year, and July continued this trend, achieving consecutive two months of over 1 million automobiles exported. Industry predictions suggest the full year may hit 10 million.

Against the background of intensified competition in the domestic market, overseas exports have become the core growth engine for numerous Chinese automakers. Taking August sales as an example, BYD's single-month overseas sales exceeded 180,000, setting a new historical high; Chery exported 197,000, a year-on-year increase of 52.1%, with cumulative exports exceeding 7.18 million; Geely's overseas exports in August reached 110,100, a significant increase of 205% year-on-year. Great Wall Motor's overseas sales of 289,000 in the first half of this year have surpassed its domestic sales of 286,700; this is the first time in Great Wall's history that overseas sales have exceeded domestic sales.

Behind rapid expansion, the hazards of extensive overseas expansion are gradually emerging. Some enterprises expanding overseas continue to use the domestic "trade price for volume" strategy, with frequent price cuts, channel channeling, and failure to fulfill promises to dealers occurring from time to time. This not only harms consumer interests but also impacts the overall brand image of Chinese automobiles.

2

Overseas Markets Can No Longer "Price Arbitrarily"

Pricing is the core focus of this guideline. It is reported that the document urges vehicle and component manufacturers to avoid fierce price wars and significant price-cut promotions in overseas markets. It requires enterprises to base pricing on costs and local market supply and demand, avoiding frequent and large price cuts. Different configurations must have clear price gradients and cannot rely on low prices to disrupt local market order. At the same time, dealer channels must be regulated, and a complete compliance system for overseas after-sales, quality, and data security must be improved.

The intent of "admonishing" in this section is obvious, referring precisely to the "involution" spillover that everyone has been very familiar with in recent years. Many automakers, after expanding overseas, adopted aggressive methods such as price cuts to quickly grab market share. Although this was due to market behavior, it did exert certain impacts on the stability of the local market. There are already some negative cases, for example, in the Thai market, some automakers made successive price cuts in Thailand, raising the dissatisfaction of users who had already purchased cars. Thai public institutions also launched investigations into this matter.

This scene inevitably recalls the past lessons of Chinese motorcycle exports to Southeast Asia. If Chinese auto enterprises continue to blindly "involute" and replicate the domestic price war tactics, it will only undermine the value of Chinese brands, and even trigger anti-dumping and trade protection investigations by local regulators. This is a very dangerous signal for Chinese automakers who are just beginning to emerge in overseas markets.

The purpose of the state issuing relevant guidelines this time is clear: no longer solely encouraging the expansion of export scale, but beginning to standardize and manage the increasingly complex global business layout. In other words, previously Chinese automobiles competed on "whether they could go out", but now they are competing on "whether they can stay".

Overseas markets are full of gold mines, automakers must not mess this up. Chinese automakers going overseas cannot just think about selling cars; they must also learn to do business long-term and in a compliant manner. After all, the outcome of long-term competition no longer depends on who has the lower price or faster shipment, but on the comprehensive ability of localized operations, global compliance governance, supply chain collaboration, and brand building.

Currently, China's automotive export faces dual pressures of intensifying trade barriers and the spillover of internal price wars. The joint release of compliance guidelines by the Ministry of Commerce and two other ministries is precisely to curb malicious competition. Of course, the guidelines are essentially guiding, non-mandatory regulations. To be implemented, it ultimately depends on whether enterprises can reach a true industry consensus and take concrete actions.

Menggunakan “perang harga” yang berterusan memperburuk persaingan dalaman dalam pasaran automotif, juga mendorong syarikat automotif China untuk menyusun pasaran luar negara.

Baru-baru ini, Kementerian Perdagangan, Kementerian Perindustrian, dan Jabatan Pengurusan Pasaran Negara secara bersama-sama menerbitkan satu dokumen — “Penerangan Tindakan Persaingan Luar Negara dan Pembinaan Kepatuhan bagi Industri Automotif”.Dokumen ini menuding terus ke kontroversi yang timbul kerana potongan harga yang kerap dilakukan oleh syarikat automotif China di pasaran luar negara dalam beberapa tahun kebelakangan ini, dan untuk pertama kalinya dari aras rasmi, ia mengemukakan persyaratan kepatuhan yang jelas secara sistematik terhadap penetapan harga luar negara, promosi dan operasi tempatan syarikat automotif.

Dalam hal ini, kenyataan Chery Motors adalah pantas dan mantap, dengan jelas menyatakan akan membina sistem penetapan harga saintifik di pasaran luar negara, menormalkan harga akhir dan tindakan promosi. Kumpulan GAC juga tidak ketinggalan, deklarasi menulis “Menembusi konsep kepatuhan sepanjang rantaian penyelidikan, pengeluaran, penjualan, dan perkhidmatan”. Selain itu, BYD, Great Wall Motors, dan Geely Holding Group juga secara berurutan mengeluarkan kenyataan untuk menyokong.

Dari seruan aras industri untuk menormalkan persaingan sihat, menghentikan luapan persaingan dalaman, kepada pengetahuan umum syarikat automotif bahawa persaingan dengan harga rendah adalah tidak berfaedah, seluruh industri telah membentuk konsensus yang seuntuk untuk mengatasi keadaan. Walau bagaimanapun, mencapai konsensus tidak bermaksud risiko akan hilang secara automatik, amaran untuk mencegah luapan “persaingan dalaman” tetap perlu berbunyi kuat.

1

Pecutan Eksport, Kepatuhan Hadapi Cabaran

Latar belakang pelancaran “Panduan” ini adalah pertumbuhan pesat skala “ekspori” automotif China.Data menunjukkan, 7 bulan pertama tahun ini, eksport automotif China 6.14 juta unit, meningkat 66.8% tahun ke tahun, eksport bulanan kali pertama melebihi 1 juta unit pada bulan Jun tahun ini, Julai mengikut trend ini, mencapai dua bulan berturut-turut eksport automotif melebihi 1 juta unit. Ramalan industri, tahun ini dijangka mencecah 10 juta unit.

Dalam konteks persaingan pasaran domestik yang semakin meningkat, eksport luar negara telah menjadi enjin pertumbuhan utama bagi banyak syarikat automotif China. Contoh pada penjualan bulan Ogos, penjualan luar negara BYD bulanan melebihi 180,000 unit, memecahkan rekod sejarah; Chery eksport 197,000 unit, meningkat 52.1% tahun ke tahun, jumlah eksport terkumpul melebihi 7.18 juta unit; Geely eksport luar negara bulan Ogos 110,100 unit, meningkat 205% tahun ke tahun.Great Wall Motors penjualan luar negara separuh tahun pertama 289,000 unit telah menyalahi 286,700 unit domestik, ini adalah kali pertama dalam sejarah Great Wall penjualan luar negara melebihi domestik.

Di sebalik ekspansi pantas, risiko eksport kasar mula ketara. Sesetengah syarikat eksport menggunakan taktik domestik “menukar harga dengan kuantiti”, potongan harga kerap, laluan pasaran gelap, janji tidak ditepati kepada pemborong, masalah-masalah ini berlaku, tidak sahaja merosakkan kepentingan pengguna, malah telah memberi impak pada imej keseluruhan jenama automotif China.

2

Pasaran Luar Negara Tidak Boleh Lagi “Menurunkan Harga Secara Sewenang-wenangnya”

Penetapan harga adalah fokus utama panduan kali ini.Semula, dokumen menggesa syarikat kenderaan lengkap dan komponen, mengelakkan perang harga besar-besaran, promosi penurunan harga besar-besaran di pasaran luar negara. Syarikat diminta menetapkan harga berdasarkan kos dan permintaan dan penawaran pasaran tempatan, mengelakkan penurunan harga kerap dan besar. Pelbagai konfigurasi perlu mempunyai gradasi harga yang jelas, tidak boleh menggangu susun atur pasaran tempatan dengan harga rendah. Selain itu, perlu menormalkan laluan pemborong, melengkapi sistem kepatuhan sepadan perkhidmatan lepas jualan luar negara, kualiti, keselamatan data.

Kandungan teks ini jelas mempunyai maksud “menegur”, bercakap tepat “luapan persaingan dalaman” yang sangat familiar dalam beberapa tahun kebelakangan ini.Banyak syarikat automotif setelah eksport, untuk dengan cepat merebut pasaran, menggunakan cara lebih agresif seperti penurunan harga, walaupun berasal dari tindakan pasaran, tetapi telah memberi impak kepada kestabilan pasaran tempatan. Sudah ada beberapa kes negatif, seperti di pasaran Thailand, sesetengah syarikat automotif di Thailand secara berturut-turut menurunkan harga, membuatkan pengguna yang sudah membeli kereta tidak puas hati meningkat, institusi awam Thailand juga telah menjalankan siasatan mengenai hal ini.

Pada babak ini, tidak dapat mengelak daripada mengingati pengajaran dari eksport motor China ke Asia Tenggara. Jika syarikat automotif China masih buta “persaingan dalaman”, menyalin cara perang harga domestik, hanya akan mencairkan nilai jenama China, malah menimbulkan siasatan anti-dumping, perlindungan perdagangan dari pihak berkuasa tempatan. Bagi syarikat automotif China yang baru muncul di pasaran luar negara, ini adalah isyarat yang sangat berbahaya.

Pandu arah negara kali ini, tujuan adalah jelas: tidak lagi semata-mata menggalakkan pengembangan skala eksport, telah memulakan pengurusan normatif terhadap susun atur perniagaan global yang semakin kompleks. Maksudnya, automotif China dahulu berjuang untuk “bisa keluar”, kini mulai berjuang untuk “bisa kekal”.

Pasaran luar negara penuh dengan lubuk emas, syarikat automotif jangan buat kacau. Eksport automotif China, tidak boleh hanya memikirkan menjual kereta, perlu belajar berbisnes jangka panjang, tertib.Memang, kemenangan persaingan jangka panjang, tidak lagi bergantung pada siapa harga lebih rendah, penghantaran lebih cepat, tetapi terletak pada kemampuan komprehensif operasi tempatan, pengurusan kepatuhan global, koordinasi rantaian industri dan pembinaan jenama.

Automotif China hari ini menghadapi tekanan berganda halangan perdagangan yang semakin meningkat dan luapan perang harga dalaman. Kementerian Perdagangan dll tiga jabatan bersama-sama menerbitkan panduan kepatuhan, tepat untuk mengekang persaingan jahat. Sudah tentu, panduan ini pada asasnya adalah pengarah, bukan peraturan mandatori. Apabila dilaksanakan, ia bergantung pada sama ada syarikat boleh mencapai konsensus industri sebenar dan memberikan tindakan nyata.

Auto Talk Industry | As the global automotive industry's electrification transition enters the deep-water zone, Chinese brands are continuously amplifying their voice on the world stage. Relying on the solid foundation of the domestic market, combined with high-speed expansion in overseas markets, Chery Group's new energy sector has delivered a report of scale and quality.

Latest sales data shows that Chery Group's new energy vehicles achieved a monthly sales volume exceeding 100,000 units for five consecutive months, securing the fifth position in the global new energy landscape, and becoming an important sample for China's automotive "overtaking by changing lanes".

In August, Chery Group's new energy vehicle sales reached 120,909 units, a year-on-year surge of 69.8%, with wholesale volume ranking in the top three of the industry for five consecutive months. From January to August 2026, Chery Group's new energy cumulative sales reached 725,214 units, a year-on-year increase of 46.2%, maintaining a strong upward growth curve on a high base.

According to statistics from CPCA's Cui Dongshu, from January to July 2026, Chery Group's new energy global market share reached 5.5%, ranking in the top five of global automotive groups in new energy vehicle sales.

It is worth noting that among the global new energy sales TOP 5 list, four slots are occupied by Chinese automotive companies, marking that China's new energy vehicles have upgraded from local rise to a global force, reshaping the global automotive industry competition landscape. From 100,300 units in April to 121,000 units in August, the monthly rising new energy sales volume verifies that Chery's electrification transition has shifted from phased explosion to normalized growth.

Behind the surge in total volume is a deep restructuring of the internal structure, with new energy becoming the core pillar of Chery's domestic market. In August, Chery Group's full-vehicle sales reached 280,128 units, a year-on-year increase of 15.4%. The new energy penetration rate in the domestic market soared to 61.9%, equivalent to two out of every three Chery cars sold domestically being new energy models.

High penetration means Chery's product structure has completed a fundamental switch. New energy is no longer a supplementary sector but the main force driving the brand's basic foundation. From traditional fuel vehicles to new energy carrying the national market banner, Chery has completed the iteration of internal tracks, laying product foundations for subsequent global output.

Export business is another major engine for Chery's growth. In August, Chery exports reached 196,984 units, a year-on-year increase of 52.1%, continuing to hold the number one spot for Chinese brand exports. New energy is becoming the core driver for going global; currently, one out of every seven new energy vehicles exported domestically comes from Chery.

In August, Chery's new energy exports approached 70,000 units, with a year-on-year increase as high as 124.2%, and the proportion of new energy in total monthly exports rose to 35.3%. New energy products are rewriting Chery's overseas sales composition, helping exports break away from the old pattern dominated by fuel vehicles.

Europe, as the mainstream automotive market with the strictest global regulations, has become the touchstone for testing Chery's global product power. From January to July 2026, Chery sold over 208,000 cars in 24 European countries, a year-on-year increase of 201%; among them, new energy vehicle sales were 102,000 units, a year-on-year surge of 332.5%, with the new energy proportion approaching 50%.

The high-speed growth in the European market proves that Chery's new energy products can adapt to mature markets with high safety and high emission standards, breaking the stereotype in overseas markets that Chinese new energy vehicles are "only suitable for emerging markets", and accumulating reputation and experience for further opening up developed markets.

Achieving flourishing growth both domestically and internationally stems from Chery's blockbuster product matrix covering different price ranges, different categories, and adapting to global diversified demands.

Domestically, new models continue to ignite the consumption market. On the launch day of the Fulid T7, orders exceeded 23,000, and the "Origin Global Car" concept received a warm market response; the FREELANDER Shenxingzhe 8, the first mass-production car of the Shenxingzhe series, opened pre-sales, with orders exceeding 10,000 in 48 hours, officially launching an attack on the high-end new energy track; the new QQ3 sales exceeded 10,000 for five consecutive months, stabilizing its star position in the A0-level pure electric market; the Luxeed V9 cumulative deliveries exceeded 20,000 units, refreshing the fastest delivery record for new energy MPVs at the 500,000 yuan level.

From small commuting cars to family SUVs, then to high-end MPVs, Chery has achieved comprehensive positioning in the segmented market, catering to both mass consumption and high-end upgrade demands.

On the overseas battlefield, multiple main models broke through strongly. The JAECOO 7, JAECOO 5, and OMODA 5 models entered the top ten best-selling car lists in the UK; the JAECOO 5 won the sales champion in the Australian segmented market, Indonesia, and Thailand pure electric markets; the iCAR V23 topped the segmented market榜首 in Thailand and South Africa.

The simultaneous success of multiple models in different continental markets shows that Chery is not simply selling domestic models overseas, but developing products based on global user demands, truly achieving one model adapting to multiple countries' road conditions, regulations, and consumption preferences.

While sales scale surged, Chery's new energy is moving away from the development model that relied solely on volume, stepping into the value growth stage of quality and quantity improvement. In the first half of 2026, Chery's new energy business revenue reached 59.284 billion yuan, a year-on-year increase of 63.8%, and the proportion of new energy business in the group's total revenue rose from 25.6% to 41.4%.

The significant increase in revenue proportion represents that new energy business is no longer just a tool for boosting sales but a core business unit that truly creates revenue value, with product premium capabilities continuously improving.

As of the end of August, Chery's global cumulative sales exceeded 20.44 million units, and overseas cumulative sales exceeded 7.18 million units. Decades of production and sales foundation, combined with the new momentum of new energy business, propelled Chery to a new development starting point.

From domestic penetration rate breaking through 60% to global ranking in the top five, from blooming everywhere in emerging markets to achieving more than triple growth in European developed markets, Chery's development trajectory is precisely a microcosm of China's automotive industry overtaking by changing lanes.

Under the wave of electrification, Chinese automotive companies bypassed the technical barriers of the traditional fuel vehicle era, relying on a complete industrial chain and rapid iterative product R&D capabilities, achieving a shift from following to running alongside, and leading in some areas. Chery solidifies its foundation with the domestic large cycle, leverages the global market with new energy products, and continuously writes the globalization story of China's automotive industry with one global model after another.

Market Commentary: 

Chery's new energy achieved dual drive through high domestic penetration and high-speed overseas expansion, with a 5.5% global share verifying its top tier status. The product matrix caters to both high and low-end markets, and the breakthrough in the European market proves product power withstands strict tests. However, overseas high-end brand building and profit level improvement remain the core themes for follow-up. Chery's growth path provides a highly valuable practical model for the globalization transformation of domestic brands.

Majalah Automotive Industri | Apabila peralihan industri automotif global ke elektrik masuk ke fasa kritis, jenama China terus memperbesarkan suara di pentas dunia. Berlandaskan asas pasaran dalaman yang kukuh, digabungkan dengan pengembangan pesat pasaran luar negara, Chery Group New Energy menghantar satu jawapan yang menggabungkan skala dan kualiti.

Data jualan terkini menunjukkan, Chery Group New Energy berjaya memecahkan 100,000 unit sebulan selama lima bulan berturut-turut, mengukuhkan tempat kelima dalam struktur global New Energy, menjadi sampel penting bagi 'lalu-lintas baharu' automotif China.

Ogos, jualan Chery Group New Energy mencapai 120,909 unit, naik 69.8% berbanding tahun lalu, kuantiti borong tetap tiga teratas industri selama lima bulan berturut-turut. Januari-Agustus 2026, kumulatif jualan Chery Group New Energy 725,214 unit, naik 46.2%, kekal kukuh di atas asas tinggi.

Data statistik Cui Dongshu, Persatuan Industri Kenderaan, menunjukkan Januari-Julai 2026, bahagian pasaran global Chery Group New Energy mencapai 5.5%, masuk lima teratas jualan global.

Perlu diperhatikan, dalam Top 5 jualan global, empat kerusi milik pengeluar automotif China, menandakan kenderaan elektrik China telah bertukar dari kebangkitan tempatan kepada kekuatan global, membentuk semula peta persaingan industri. Dari April 100,300 unit ke Ogos 121,000 unit, jualan naik setiap bulan, mengesahkan transformasi elektrik Chery bertukar dari letupan sementara kepada pertumbuhan berterusan.

Di sebalik kenaikan jumlah, adalah penyusunan semula struktur dalaman, New Energy sudah menjadi tonggak utama pasaran domestik Chery. Ogos jualan semua model Chery Group 280,128 unit, naik 15.4%. Penetrasi New Energy pasaran domestik mencapai 61.9%, bersamaan setiap tiga Chery dijual di dalam negara, dua adalah model New Energy.

Penetrasi tinggi bermakna struktur produk Chery telah beralih secara asas, New Energy bukan lagi pelengkap, tetapi pendorong utama asas jenama. Dari utama kereta bahan api tradisional, ke New Energy mengibarkan bendera pasaran domestik, Chery telah melengkapkan iterasi laluan dalaman, juga asas produk untuk eksport global.

Perniagaan eksport adalah enjin pertumbuhan lain. Ogos Chery eksport 196,984 unit, naik 52.1%, kekalkan tempat pertama eksport jenama China. New Energy menjadi pendorong utama eksport, setiap tujuh kenderaan elektrik dieksport, satu dari Chery.

Ogos eksport Chery New Energy hampir 70,000 unit, naik 124.2%, bahagian New Energy dalam total eksport bulan ini naik ke 35.3%. Produk New Energy sedang menulis semula struktur jualan luar negara Chery, biarkan eksport melepaskan struktur lama utama bahan api.

Eropah sebagai pasaran automotif utama peraturan paling ketat, menjadi batu uji daya produk global Chery. Januari-Julai 2026, Chery jual 208,000 unit di 24 negara Eropah, naik 201%; di mana jualan New Energy 102,000 unit, naik 332.5%, bahagian New Energy hampir 50%.

Pertumbuhan pantas pasaran Eropah, buktikan produk New Energy Chery sesuai dengan pasaran matang keselamatan tinggi, pecahkan stereotaip 'hanya sesuai pasaran baharu' bagi New Energy China, juga kumpul reputasi untuk pasaran maju.

Mampu capai kejayaan domestik dan luar negara, berpunca Chery bangunkan matriks produk 'hot' meliputi harga, jenis, sesuai keperluan global.

Pasaran domestik, model baru kekal panas. Fengyun T7 order hari pertama 23,000, konsep 'Global Asal' dapat balasan antusias; FREELANDER Shenxingzhe model pertama 8 pra-jualan, 48 jam order 10,000, ke arah New Energy tinggi; QQ3 Baharu 5 bulan jualan 10,000, kukuh A0 Elektrik; Zhijie V9 serahan 20,000, rekod pantas MPV 500,000.

Dari kereta kecil ke SUV keluarga, ke MPV tinggi, Chery capai semua segmen, mencakupi penggunaan awam dan keperluan tinggi.

Medan luar negara, beberapa model utama kuat. JAECOO 7, JAECOO 5, OMODA 5 tiga model masuk 10 teratas UK; JAECOO 5 juara Australia, Indonesia, Thailand; iCAUR V23 juara Thailand, Afrika Selatan.

Beberapa model berjaya di benua berbeza, maksud Chery bukan hanya jual model domestik, tapi berdasarkan keperluan global, sesuaikan jalan, undang-undang, pilihan.

Semasa jualan tinggi, Chery New Energy tinggalkan model kuantiti, ke nilai kualiti. 2026 Separuh Pertama, pendapatan 59,284 Juta Yuan, naik 63.8%, bahagian dalam total naik 25.6% ke 41.4%.

Kenaikan bahagian pendapatan, maksud New Energy bukan lagi alat jualan, tapi unit cipta nilai, kemampuan premium bertambah.

Hingga Akhir Ogos, global 20.44 Juta unit, luar negara 7.18 Juta unit. Beberapa dekad basis produksi, tambah tenaga New Energy, dorong Chery ke titik baharu.

Dari penetrasi domestik 60%, ke global Top 5, dari pasaran baharu ke Eropah tiga kali ganda, laluan Chery adalah ringkasan automotif China.

Di bawah gelombang elektrik, pengeluar China lalui halangan teknologi, guna rantai lengkap, kemampuan produk, dari ikut ke bersaing, ke pemimpin. Chery guna domestik, guna New Energy, gerak global, tulis cerita global.

Komen Pasaran: 

Chery New Energy guna domestik tinggi, luar negara pantas, capai dua hala, 5.5% global kukuh tempat teratas. Matriks produk mencakupi tinggi rendah, Eropah buktikan daya produk kuat. Tetapi jenama tinggi luar negara, laba masih isu utama. Laluan Chery, berikan contoh untuk jenama China.

Here is the new energy sales report from Chery Group for August. Sold 120,900 new energy vehicles in August, a year-on-year increase of 69.8%, with sales exceeding 100,000 units for five consecutive months. What does this signify? Domestic new energy wholesale volume ranked in the industry top three for five consecutive months. More noteworthy is the penetration rate—August domestic new energy penetration was 61.9%, meaning for every 3 cars sold, 2 are new energy. This is not the "wolf is coming" fable, but results achieved through fierce competition. From a global perspective, from January to July this year, Chery new energy sales accounted for 5.5% of the global share, ranking in the top five automotive groups worldwide. Chinese automotive groups occupy four of the TOP5 spots, and Chery is one of them. From quantitative to qualitative change, Chery's pace is accelerating.

According to statistical analysis by Cui Dongshu, head of the China Passenger Car Association, from January to July 2026, Chery Group's new energy sales world share reached 5.5%, ranking in the top five automotive groups globally. From 100,300 units in April to 121,000 units in August, Chery's rapid new energy growth propelled Chery's rise in the global new energy market position. On the global new energy sales share TOP5 list, Chinese automotive groups occupy four seats, showcasing a new brand image of Chinese cars in the global market. In August, Chery Group sold 280,128 vehicles, a year-on-year increase of 15.4%, including exports of 196,984 vehicles, a year-on-year increase of 52.1%, maintaining the No.1 position among Chinese car brands.

What is worth noting is the increase in new energy penetration rate behind Chery's scale growth: In August, Chery's domestic market new energy penetration rate again broke through 60%, reaching 61.9%. This means that for every 3 cars sold by Chery in the domestic market, 2 are new energy vehicles. New energy has become the absolute main force in Chery's domestic market.

New energy has also become a powerful engine for Chery's globalization. Currently, for every 7 new energy vehicles exported from China, 1 comes from Chery. In August, Chery Group's new energy exports were nearly 70,000 units, a year-on-year increase of 124.2%, accounting for 35.3% of total monthly exports.

The "new energy content" in the European market is higher. From January to July, Chery sold over 208,000 vehicles in 24 European countries, a year-on-year increase of 201%; of which new energy 102,000 vehicles, a year-on-year increase of 332.5%. From the European sales structure perspective, new energy accounts for about 50%. Chery new energy products are accelerating entry into global high-regulation markets, and product strength has been verified and recognized by the world's most stringent markets.

Chery has formed a "blockbuster matrix" covering different markets, price points, and categories in the global market, driving continuous breakthroughs in Chery new energy sales and solid improvement in industry status.

Domestically, the Fengyun T7 broke 23,000 orders on the first day of launch, verifying the market explosive power of the "Native Global Car" concept; FREELANDER's first mass-production model, Freelander 8, opened pre-sales, breaking 10,000 orders in 48 hours, launching an attack on the high-end new energy market; The all-new QQ 3 sold over 10,000 units for 5 consecutive months, solidifying its status as a star A0-class pure electric product; The Zhijie V9 cumulative deliveries have exceeded 20,000 units, breaking the fastest delivery record for 500,000-level new energy MPVs.

Overseas, the three models JAECOO 7, JAECOO 5, and OMODA 5, featuring new energy characteristics, entered the UK top 10 best-selling models list; JAECOO 5 became the sales champion in the Australian sub-market, Indonesian and Thai pure electric markets, while iCAUR V23 ranked first in the sub-market in Thailand, South Africa, etc.

Chery New Energy has not only "quantitative growth", but also "qualitative leaps". Chery New Energy is moving from scale expansion to a new stage of value growth. In the first half of 2026, Chery Auto's new energy business revenue reached 59.284 billion yuan, a year-on-year increase of 63.8%, with the proportion of total revenue rising from 25.6% to 41.4%.

Chery New Energy's growth is not only a breakthrough in scale. Revenue from new energy business in the first half was 59.284 billion yuan, a year-on-year increase of 63.8%, with the proportion of total revenue rising from 25.6% to 41.4%. Revenue growth outpaced sales growth, indicating an increase in the proportion of higher-priced models and an optimization of structure. At the product level, Fengyun T7 broke 23,000 orders on launch day, Freelander 8 broke 10,000 orders in 48 hours pre-sale, Zhijie V9 cumulative deliveries exceeded 20,000, setting the fastest record for 500,000-level new energy MPVs. Both domestic and international legs are moving forward. By the end of August, Chery's cumulative global sales exceeded 20.44 million vehicles, with overseas cumulative sales exceeding 7.18 million vehicles—this is a new starting point, and new energy is injecting new connotations into this starting point. The story of Chinese automobiles overtaking by changing lanes, Chery is continuously writing on the global map.