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May 22, Lisbon. Deep Blue Auto officially became the global partner of the Portuguese National Football Team. A batch of Deep Blue S05 was delivered to the team on-site, and the 1000-kilometer long-distance test across Europe was launched. Choosing a traditional European power team directly pulled the cooperation level to the national team. Behind this choice, it is clearly not a temporary decision.

The Portuguese team has a natural traffic source, or one could say a spiritual core, which is Cristiano Ronaldo, 39 years old and playing another World Cup. The enterprising and self-disciplined spirit he embodies also gives this national team an imprint distinct from other national teams beyond tactics and skills. What Deep Blue seized is exactly this state.

Deep Blue originates from the Changan system, but unlike some new forces, it is not as adept at generating hype, yet its paces have always been kept very tight. At the press conference, officials revealed that cumulative deliveries have already surpassed 800,000 vehicles, and it also took the sales champion title among central enterprise new energy brands last year. This characteristic of running quietly but swiftly, in Deep Blue's view, shares many similarities with the Portuguese national team.

Establishing a spiritual connection is just the first step. For cooperation to be finalized, it still relies on product hard power. Deep Blue currently possesses self-developed technologies such as Yuanli Super Integrated Electric Drive, Golden Bell Battery, etc. The battery has maintained a zero self-ignition record to date, and previously obtained China's first L3-level autonomous driving dedicated license plate. These items are the most direct confidence for Deep Blue to negotiate cooperation with the Portuguese national team.

The S05 delivered this time counts as a centralized output of Deep Blue's technical foundation. In April, it took the sales first place in the domestic compact SUV market. In Spain, next to Portugal, it also ranked first in compact pure electric SUV registrations for two consecutive months. J.D. Power New Car Quality Study sub-category first place and German iF Design Award were also captured by this car.

You should know that any Chinese brand going global will face significant challenges. For example, European users are still unfamiliar with Chinese brands, even carrying stereotypes. No matter how good the performance is, no matter how good the domestic performance data looks, the car driven to European streets may not be recognized by anyone. This requires a key that can quickly open overseas consumers' cognition.

Football in Europe is that key everyone possesses. Behind the national team lies shared emotion and public trust. Deep Blue standing alongside it is equivalent to leveraging the trust of the pitch to gradually instill its product image into the daily vision of the locals.

Actually, Deep Blue's overseas expansion did not start from scratch. It has completed channel setup in approximately 100 countries and regions worldwide. The commissioning of the right-hand drive factory in Thailand enables it to cover Southeast Asia and Australia and New Zealand. In addition, Deep Blue S07 also secured dual five-star safety ratings in Europe and Australia. These accumulations mean this cooperation is not just a solo stunt.

The 1000 kilometers departing from Lisbon, tested not only range and reliability. It is more like a statement.

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Did you notice that recently there seem to be more and more Deep Blue Autos on the road. This isn't an illusion. The latest data shows that in March 2026, the market share of this brand reached 1.2%, setting a new record high since its establishment. In the new energy vehicle track where competition has reached a frenzy, behind this number lies a growth story worth watching.

A Solid Report Card

First, let's look at a few key figures: Deep Blue Auto's global sales in March reached 31,742 units, up 30% year-on-year, with the month-on-month growth even reaching 87.8%. In the new energy vehicle sub-market, its market share returned to above 2%. Numbers speak, this "monthly exam result" is indeed eye-catching.

More worth a close look is that the growth was not achieved through a single-point breakthrough by a certain model, but rather three main models forming a synergy. Deep Blue S05, S07, and L06, like three horses pulling a cart, were advancing synchronously in the domestic and overseas markets. Especially the S05, which has already entered 70 countries and regions worldwide. Its global sales in March alone were close to 18,000 units. Not only did it take the sales champion in the new energy compact SUV category in the domestic market, but it also ranked first in pure electric SUV registrations in Spain for two consecutive months.

The Logic of Product Power Behind the Awards

Sales are votes cast by the market with orders, while authoritative awards are scores given by the industry with professional eyes. This year, Deep Blue Auto became an "award harvester".

Deep Blue S05 won the first place in J.D. Power China New Energy Vehicle New Car Quality Study at the same level, Thailand Auto Grand Prix, German iF Design Award and many other honors in one go. S07 also won the Thailand Auto Grand Prix. L06, with its intelligent driving experience, won the CCTV Cloud 2025 Annual Control Car Grand Prix.

These awards come from quality, design, market performance, technical innovation and other dimensions. They all point to one thing: Deep Blue's product power has received full recognition. In the current era where consumers are increasingly rational and information is more transparent, this solid product power is the real foundation for sustainable growth.

Two Clear Strategic Paths

Analyzing Deep Blue Auto's recent performance, we can see two clear strategic paths.

One is intelligence does not take the ordinary path. Deep Blue L06 provided an interesting observation sample: it comes with LiDAR as standard across the whole range. Its total distance of intelligent assisted driving has already exceeded 30 million kilometers. Crucially, this accounted for 51.8% of the total driving distance of the vehicle. This ratio is very convincing—it means that for the users of this car, intelligent driving is not an occasional "toy" to taste, but a truly high-frequency "tool". The upcoming S07 Huawei Qiankun LiDAR version is clearly continuing to increase the investment in this technology route.

The second is local wisdom in globalization. Deep Blue's overseas expansion seems very "down to earth". For example, when entering the UK market, it specially launched a right-hand drive version. This respect for local user habits seems to be a detail, but often it is the key to whether a brand can truly integrate into the local market. So far, its models have entered 70 countries and regions. This steady step of globalization has opened up a larger growth space for it.

Zhang Guan Commentary

Deep Blue Auto's market share hitting a new high is a victory of a brand stage and also a slice of the development of China's new energy vehicle industry. In the restructuring of the global automotive industry map, the opportunity for Chinese brands lies in persistence in technology, respect for products, and understanding of different global markets "down to earth". This road has only just begun.