On June 13, the 2026 Chongqing International Auto Show grand opening, Deep Blue Auto with "Fully Charged for the Game, Global Home Stage" as the theme, brought all-star models in series to a heavyweight appearance. Deep Blue Auto Smart Lifestyle Experience Ambassador Ming Dao personally attended the booth, jointly witnessing the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model launch announcement. This new Deep Blue S07 launches three versions: 230Max+, 230Ultra, 300Ultra, with a limited-time offer price of 154,900 yuan - 171,900 yuan, placing an order and enjoying 8 major value-added gift packs, with ultimate sincerity fulfilling the "Smart Parity + Electric Parity" commitment.



As the embodiment of Deep Blue Auto's "Smart Parity + Electric Parity" mission, the launch of the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model realizes full coverage of laser-assisted intelligent driving with both "Pure Electric + Extended-Range" power forms, breaking throughly bringing 300,000 yuan level laser intelligent assisted driving into the 150,000 yuan level mainstream market. Not only does it become the first SUV in this level to be equipped with Huawei Qiankun Laser Solution, but it also establishes a new benchmark for long-range Huawei Qiankun Laser in the same class. The new car comes standard with Huawei Qiankun ADS 4 Pro Enhanced Edition across all models, equipped with a 27-sensor fusion perception system composed of 1 LiDAR, 3 4D mmWave Radars, 11 HD cameras, and 12 Ultrasonic Radars, bringing "Active Safety" from technical parameters to daily commute: complex roundabout precise navigation, unprotected left turn active yielding, narrow road meeting intelligent speed control, making high-end intelligent assisted driving experience within reach.





The New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model continues the leading advantage of "The No.1 Super Extended-Range Vehicle", through technology iteration fully entering the "3.0 Era", redefining electrification standards in the sub-segment. As the first SUV in the industry to propose the concept of "Super Extended-Range", the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model is equipped with the Super Extended-Range 2.0 system, pressing fuel consumption per 100km in depleted battery state to 3.8L, supplemented by 3C Supercharging Technology, one coffee break time can quickly recharge; combined with CLTC pure electric range 300km, up to 1385km combined range, interprovincial long-distance travel go anytime. In addition, the new car comes standard with the only FSD+HRS Variable Adaptive Suspension in the same class, ensuring "No Nose Dive on Braking, No Roll on Cornering, No Jumping on Bumps, No Shaking on Rough Roads, No Bouncing in Potholes" steady quality always online.
The New Deep Blue S07 Huawei Qiankun Laser Edition integrates "True Top Smart Tech, King of Supercharge and Range, Stunning Looks, Million-yuan Comfort Cabin, Steady Driving Expert" five core advantages, will become a powerful competitor in the 150,000 yuan level mid-size family SUV market, providing consumers in this price range with choices with great quality-price ratio.

The 2026 USA-Canada-Mexico World Cup is under global attention. As the Portugal National Team Global Official Partner, Deep Blue Auto injects "Green Field Spirit" into the auto show venue.
Deep Blue Booth specially sets up Deep Blue Auto x Portugal National Team Theme Space, through featured car covers, Portugal National Team customized merchandise, and "Bluetooth" Coffee, Customized Football Ice Cream Blind Box and other diverse interactive experiences, concretely presenting the competitive passion of "Fully Charged to Play". Not only is the on-site atmosphere full, Deep Blue Auto's sincerity also extends to national stores. During the Portugal National Team competition period, anyone entering Deep Blue Auto stores to complete any model test ride can participate in the "Portugal Team Scores a Goal, Deep Blue Gives a Car (One Year Usage Rights)" activity, turning "Fully Charged to Play" into concrete user benefits.


Star Models All Assembled, Strongest Product Matrix Weighty Debut
This auto show, Deep Blue Auto brought 6 star models from the series, from 100,000 yuan level pure electric entry to 300,000 yuan level flagship six-seater, from city commute to outdoor crossing, Deep Blue Auto shows confidence and strength of conquering the global market with an all-dimensional product matrix.
"Global Fashion Electric SUV" Deep Blue S05 relies on 620km CLTC ultra-long range, all series CATL battery cells and 3C Supercharging, has successfully entered more than 70 countries and regions globally, cumulative global sales have broken through 220,000 vehicles since launch. At the same time, Deep Blue S05 won German iF Design Award, Thailand Auto of the Year Award and many other international authoritative honors, global hit product well-deserved. In May this year, Deep Blue S05 more with leading by a wide margin的成绩 forcefully took the top of pure electric compact SUV sales, taking monthly sales "Three Consecutive Titles".

Known as "Road Maglev, Smart Driving Expert" Deep Blue L06, equipped with 3 million yuan level luxury car same model magnetorheological suspension, restoring pure sport driving fun, letting young people effortlessly own pure-blood driving control coupe. In May this year, Deep Blue L06 took away 130,000-200,000 yuan new energy mid-size car monthly sales champion. Deep Blue L07 deeply understands the way of technology smart enjoyment, bringing class-jumping experience to mid-size sedan users pursuing quality.


Deep Blue S09 and G318 further expand upward. Deep Blue S09 positioned "Smart Flagship Large Six-Seater SUV", with "Super Power Range King, Smart Driving Ceiling, Comfortable Large Flat, Million-yuan Luxury Car Chassis, Fortress-level Body Safety" and other core advantages, perfectly balancing family travel and business reception; Deep Blue G318 Worry-free Crossing Version created "Tech New Hardcore" category, achieving perfect fusion of outdoor crossing and city comfort.
Core Technologies Gathered, Solidify "Tech Deep Blue" Tag
Since its establishment, Deep Blue Auto has been deeply cultivating intelligent and electrification tracks, dedicated to breaking through industry technical bottlenecks.
In the intelligent field, Deep Blue Auto relies on Changan "Tianshu Navigation" and "Huawei Qiankun" dual empowerment, brought consumers rich intelligent product experiences. This auto show, models that won domestic first batch L3 Level Autonomous Driving Formal Dedicated License Plates last December were also exhibited simultaneously, showing off brand technology accumulation and innovation strength.

In the electrification field, Deep Blue Auto independent R&D Power Super Integrated Drive,历经 four generations of technology iteration, only used 45 months to achieve one million units off-line, this speed leads the industry. Its system assembly working condition efficiency up to 94.13%, firmly ranking global No. 1, bringing users super saving, super cool, super safe driving experience. And Golden Bell Battery also relied on 600,000 km degradation imperceptible, one million units zero overheat extreme performance, won Second Prize of National Science and Technology Progress Award, jointly casting full lifecycle safety barrier.


Relying on the adherence to "Smart Parity + Electric Parity" mission, Deep Blue Auto constantly converts frontier technology into travel value perceived by users, currently has built a powerful global growth pattern. As Changan "Haina Plan" vanguard, Deep Blue Auto has layout 5 major regions, covering global 100+ countries and regions, with global unified high quality won extensive trust.
In order to thank user favor, Deep Blue Auto specially launched "Summer Car Buying Season" activity, gathered up to 10,000 yuan Summer Car Buying Gift, up to 5,000 yuan Super Trade-in Gift, up to 8,000 yuan Old-for-New Gift, 618 Big Promotion Gift, and Chongqing Auto Show Exclusive Benefits and other multiple surprises, with full sincerity helping users "Fully Charged to Play".

The launch of the New Deep Blue S07 Huawei Qiankun Laser Edition extended-range model, not only solidified new height of value in the same class market, but also marks the further perfection of Deep Blue Auto product matrix. With this as foundation,配合 global strategy deepening and top-tier sports IP empowerment, Deep Blue Auto is accelerating leap from "Product Export" to "Technology Export", converting technology advantages into global mainstream market scale competitiveness. In future, Deep Blue Auto will continue with technology as core, promote more frontier technology popularization, letting Chinese Smart Manufacturing's high-end travel value benefit every consumer globally.

[CNMO Tech News] May 22, Deep Blue Cars officially announced as global official partner of the Portuguese National Team. At the announcement site in Lisbon, the capital of Portugal, Deep Blue Cars delivered its global flagship product Deep Blue S05 to the team, and simultaneously launched the 1000km European long-distance test vehicle departure ceremony. This is not only a strong alliance between a Chinese new energy vehicle brand and a European champion team, but also Deep Blue Cars' "Home Court Declaration" sent to the world in the image of "young, technology, sports", marking that the brand's deep cultivation in Europe and global layout has entered a new milestone.
Synchronized Spirit: Full Battery for the Match, Building a Global Home Together
From the storm-tossed waves of the Age of Discovery to the valiant leaps on the football pitch, the spirit of fearlessness towards challenges has long been carved into the bones of the Portuguese team. Captain Cristiano Ronaldo of the Portuguese team is historicall participating in the World Cup for the sixth time, practicing the original aspiration of lifelong progress through extreme self-discipline, writing a vivid footnote for this spirit of struggle: True power is never defined by the past, always moving towards the next breakthrough.
This spiritual core is also the foundational color of Deep Blue Cars' growth. As the carrier of Changan Automobile's third entrepreneurship—the innovation and entrepreneurship plan, under the guidance of the "Sea Accepts Thousands of Rivers" plan, overseas sales continue to surge, and it won the title of China's state-owned enterprise new energy sales champion, cumulatively delivering more than 800,000 units to global users. This courage to move forward is highly synchronized not only with the Portuguese team's sports spirit of fearlessness towards challenges, but also perfectly resonates with the global users' value pursuit of "daring to break through".
Strength as Foundation: Benchmarking Top-Level Competition with Hardcore Technology
A world-class stage of competition requires world-class hardcore strength. The Portuguese team's ability to hold firm in the first tier of the world football market stems not only from extreme polishing of the technical and tactical system, but also from strict tempering of players' skills; while Deep Blue Cars' rapid growth is rooted in the craftsmanship persistenceof the three-electric and intelligent technology. As a core pillar of Changan Automobile's high-quality development, Deep Blue holds core patent technologies such as the Force Super Integrated Electric Drive and Golden Bell Battery, defining safety standards with the actual results of "Million-level Electric Drive Zero Overheat", "Battery Zero Self-Ignition", while also securing the first domestic L3-level autonomous driving formal special license plate, fully demonstrating the profound technical heritage and industry responsibility of state-owned enterprise brands.
The global flagship product Deep Blue S05 delivered this time is precisely the culmination of this craftsmanship. It leads on both domestic and overseas markets: domestically, it won the April compact SUV sales champion, while overseas, it topped the registration list of compact pure electric SUVs in Spain for two consecutive months. At the same time, Deep Blue S05 also won awards such as J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV First Place and German iF Design Award, with a solid global "quality answer sheet", perfectly fitting the top-tier competitive strength of the Portuguese National Team renowned worldwide.
Global Journey: Turning the World into Deep Blue's Home Court
"Full Battery Entry, Global Home Court" has never been a slogan, but a true portrayal of Deep Blue Cars' determination to deepen global markets. As the vanguard of Changan's "Sea Accepts Thousands of Rivers" plan, Deep Blue Cars has already laid out five major regions, covering approximately 100 countries and regions worldwide. From the Deep Blue S05 Thailand factory production going into operation, comprehensively radiating the right-hand drive market, to the Deep Blue S07 winning dual five-star safety ratings in Europe and Australia, Deep Blue Cars not only builds "home court advantages" belonging to Chinese brands in the global market through a systematic "going out" strategy, but is also accelerating the deep leap from "product going out" to "brand + industry going out".
This partnership with the Portuguese National Team is a key move for Deep Blue Cars to deepen the European market and accelerate global layout. Relying on top-level sports IP empowerment, Deep Blue Cars will transform the progressive spirit on the competition field into brand potential, injecting strong momentum for the brand to further broaden its global map and enhance international influence.
In the future, Deep Blue Cars will continue to use technology as a spear and quality as a shield, galloping on the global track. No matter what challenges are faced, we dare to unsheathe the sword and prove with strength: As long as we enter with full battery, the whole world is home court!

May 29 to June 7, the 30th Greater Bay Area Auto Show was held at the Shenzhen World Exhibition and Convention Center (Bao'an). Deep Blue Auto showcased 6 star models from its lineup with a grand display
On May 22, Deep Blue Auto officially announced its partnership as the Global Official Partner of the Portuguese National Team. At the announcement event in Lisbon, the capital of Portugal, Deep Blue Auto delivered its global flagship model, Deep Blue S05, to the team, and simultaneously launched the 1,000 km European long-distance test vehicle launch ceremony.

Since 2026, Deep Blue Auto's market momentum has continued to surge. Sales in March and April exceeded 30,000 for two consecutive months, with several mainstay models firmly holding leading positions in their sub-segments. To date, global cumulative deliveries of Deep Blue Auto have exceeded 800,000 vehicles, solidifying its position as the sales champion among central enterprise new energy vehicles. This is not just a report card, but also market recognition of Deep Blue's technology route, providing consumers in the Greater Bay Area with solid confidence in car buying.

The Greater Bay Area is a core market for domestic new energy vehicle consumption and also a strategic area where Deep Blue Auto focuses its layout. At this auto show, Deep Blue Auto not only fully showcased its technical foundation for all-scenario mobility but also introduced exclusive June car buying benefits for Greater Bay Area consumers. By offering real discounts, it lowers the car buying threshold, allowing citizens to visit the show, choose cars, and enjoy major benefits all in one step.
During the event period from May 29 to June 14, users can enjoy extra exclusive gifts in addition to the manufacturer's original basic benefits: placing an order instantly gifts a Sapphire valued at 1,000 yuan on Deep Blue Mall, which can be used to redeem original factory vehicle accessories customized at will. Additionally, car buying users in the Shenzhen region can additionally enjoy the welfare of free compulsory traffic insurance.
Deep Blue S05: Global Best-selling SUV, First Choice for Bay Area Family Travel
As a fashionable flagship product built by Deep Blue Auto for the global market, Deep Blue S05 has achieved dual success in market performance and reputation. Not only has its monthly sales exceeded 10,000 since its launch, but global cumulative sales have exceeded 200,000 units. It has also won multiple international authoritative honors such as the German iF Design Award and Thailand Auto of the Year Award, making it a globally best-selling model that truly lives up to its name. This car is equipped with CATL battery cells and Golden Bell Battery technology across all trims, ensuring maximum safety protection and adapting to Shenzhen's hot and rainy summer climate. The 620 km CLTC ultra-long range is sufficient to meet daily commuting needs. Paired with 3C supercharging technology, the battery can be topped up from 30% to 80% in just 15 minutes, making weekend self-driving trips to surrounding Bay Area cities like Huizhou and Zhuhai stress-free.

Deep Blue L06 Max: Magnetorheological Chassis Support, Hardcore Interpretation of Driving Control Essence
The Deep Blue L06 Max, which focuses on an ultimate driving control experience, thanks to its outstanding product performance, has maintained high sales for two consecutive months and is favored by young users seeking driving pleasure. The model is equipped with a 3 million-level supercar-same magnetorheological chassis, with precise steering and excellent vibration filtering performance. Whether navigating Shenzhen urban main roads or speeding on Pearl River Delta mountain roads, it brings a smooth and effortless driving feeling. The Golden Bell Battery standard across all trims has cumulatively been installed in 700,000 units, maintaining a zero spontaneous combustion record and safeguarding every journey with reliable quality.

New Deep Blue S07 Huawei Qiankun Laser Version: High-End Perception Hardware Made Accessible, Calmly Traversing Complex Road Conditions
The new Deep Blue S07 Huawei Qiankun Laser Version breaks the price barrier of high-end intelligent assisted driving and popularizes high-end laser intelligent assisted driving configurations to mainstream price ranges. The vehicle is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Version and All-Dimension Anti-Collision System, capable of calmly coping with Shenzhen Futian CBD rush hour traffic morning and evening, Nanshan Park dense roads, and narrow streets in the old city, etc., complex road conditions. Paired with 630 km CLTC long range and efficient energy replenishment technology, it ensures worry-free range for inter-city travel and comprehensively meets the diverse travel needs of Bay Area users.

Deep Blue S09: Smart Flagship Large 6-Seater, All-Round Capability for Business and Home
Positioned as a flagship large 6-seater SUV, Deep Blue S09 precisely matches the vehicle usage needs of high-net-worth groups in the Bay Area, balancing family outings and business reception in two major scenarios. The vehicle has an all-electric range of 310 km, equipped with 5C supercharging technology, requiring only ten minutes to complete a 30%-80% charge, with energy replenishment efficiency leading the same class. The entire vehicle standardizes Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit across all trims, achieving full-dimensional intelligence in driving assistance and human-vehicle interaction. Industry-first middle-row horizontally sliding dual zero-gravity seats and integrated smart mobile center console, paired with variable space modes, whether weekend family camping leisure or business travel picking up and dropping off guests, deliver comfortable and luxurious riding experiences.

Deep Blue L07: Benchmark Smart Family Sedan, Good Companion for Commuters
'Tech Smart Enjoyment Mid-size Sedan' Deep Blue L07 integrates trendsetting design, powerful power, and global intelligence into one. It is a powerhouse in the 150,000 yuan-level sedan market. It is equipped with the new-generation Yuanli Super Integrated Electric Drive and Intelligent Range-Extended System, with abundant power and excellent energy consumption performance. As a sedan in the same price range standardizing Huawei Qiankun Intelligent Driving across all trims, its intelligent driving coverage on highway sections exceeds 99.2%. When driving on inter-city highways like Guangzhou-Shenzhen and Dongguan-Shenzhen, it can effectively alleviate long-distance driving fatigue. Combined with the 20-direction all-dimension anti-collision system, layered protection guards daily commute safety, perfectly fitting the vehicle usage demands of Bay Area commuters.

Deep Blue G318 Worry-Free Crossing Version: Outstanding All-Terrain Capability, Explore Outdoors as You Wish
Deep Blue G318 Worry-Free Crossing Version breaks the boundary between rugged models and city vehicles, capable of handling outdoor crossing and also adapting to city commuting. The vehicle is equipped with dual motor real four-wheel drive, two mechanical differential locks, and an all-terrain driving system, with outstanding passability and trapped vehicle recovery capability, easily conquering complex road conditions such as northern Guangdong mountain areas and outdoor wilderness. And the same class's unique air suspension, CDC damping, and active magic carpet system also allows the vehicle to maintain smooth and comfortable driving on city roads. Whether it's a weekend team hiking and crossing to the East-West Chong coastline or a long holiday long-distance self-driving, this model can accompany throughout and unlock diversified travel fun.

Currently at the golden period for mid-year car buying. Whether preferring sports driving control, intelligent technology, home practicality, or outdoor off-roading, you can find an adapted solution here. Welcome to visit Shenzhen World Exhibition and Convention Center (Bao'an) Deep Blue Auto Booth 7-09 to experience the hardcore strength of the entire series of models up close, seize the good opportunity for car buying, and start a brand new smart travel life.

Zhliao Auto/Feide
May 22, Lisbon. Deep Blue Auto officially became the global partner of the Portuguese National Football Team. A batch of Deep Blue S05 was delivered to the team on-site, and the 1000-kilometer long-distance test across Europe was launched. Choosing a traditional European power team directly pulled the cooperation level to the national team. Behind this choice, it is clearly not a temporary decision.

The Portuguese team has a natural traffic source, or one could say a spiritual core, which is Cristiano Ronaldo, 39 years old and playing another World Cup. The enterprising and self-disciplined spirit he embodies also gives this national team an imprint distinct from other national teams beyond tactics and skills. What Deep Blue seized is exactly this state.

Deep Blue originates from the Changan system, but unlike some new forces, it is not as adept at generating hype, yet its paces have always been kept very tight. At the press conference, officials revealed that cumulative deliveries have already surpassed 800,000 vehicles, and it also took the sales champion title among central enterprise new energy brands last year. This characteristic of running quietly but swiftly, in Deep Blue's view, shares many similarities with the Portuguese national team.
Establishing a spiritual connection is just the first step. For cooperation to be finalized, it still relies on product hard power. Deep Blue currently possesses self-developed technologies such as Yuanli Super Integrated Electric Drive, Golden Bell Battery, etc. The battery has maintained a zero self-ignition record to date, and previously obtained China's first L3-level autonomous driving dedicated license plate. These items are the most direct confidence for Deep Blue to negotiate cooperation with the Portuguese national team.

The S05 delivered this time counts as a centralized output of Deep Blue's technical foundation. In April, it took the sales first place in the domestic compact SUV market. In Spain, next to Portugal, it also ranked first in compact pure electric SUV registrations for two consecutive months. J.D. Power New Car Quality Study sub-category first place and German iF Design Award were also captured by this car.
You should know that any Chinese brand going global will face significant challenges. For example, European users are still unfamiliar with Chinese brands, even carrying stereotypes. No matter how good the performance is, no matter how good the domestic performance data looks, the car driven to European streets may not be recognized by anyone. This requires a key that can quickly open overseas consumers' cognition.

Football in Europe is that key everyone possesses. Behind the national team lies shared emotion and public trust. Deep Blue standing alongside it is equivalent to leveraging the trust of the pitch to gradually instill its product image into the daily vision of the locals.
Actually, Deep Blue's overseas expansion did not start from scratch. It has completed channel setup in approximately 100 countries and regions worldwide. The commissioning of the right-hand drive factory in Thailand enables it to cover Southeast Asia and Australia and New Zealand. In addition, Deep Blue S07 also secured dual five-star safety ratings in Europe and Australia. These accumulations mean this cooperation is not just a solo stunt.
The 1000 kilometers departing from Lisbon, tested not only range and reliability. It is more like a statement.
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Did you notice that recently there seem to be more and more Deep Blue Autos on the road. This isn't an illusion. The latest data shows that in March 2026, the market share of this brand reached 1.2%, setting a new record high since its establishment. In the new energy vehicle track where competition has reached a frenzy, behind this number lies a growth story worth watching.
A Solid Report Card
First, let's look at a few key figures: Deep Blue Auto's global sales in March reached 31,742 units, up 30% year-on-year, with the month-on-month growth even reaching 87.8%. In the new energy vehicle sub-market, its market share returned to above 2%. Numbers speak, this "monthly exam result" is indeed eye-catching.
More worth a close look is that the growth was not achieved through a single-point breakthrough by a certain model, but rather three main models forming a synergy. Deep Blue S05, S07, and L06, like three horses pulling a cart, were advancing synchronously in the domestic and overseas markets. Especially the S05, which has already entered 70 countries and regions worldwide. Its global sales in March alone were close to 18,000 units. Not only did it take the sales champion in the new energy compact SUV category in the domestic market, but it also ranked first in pure electric SUV registrations in Spain for two consecutive months.
The Logic of Product Power Behind the Awards
Sales are votes cast by the market with orders, while authoritative awards are scores given by the industry with professional eyes. This year, Deep Blue Auto became an "award harvester".
Deep Blue S05 won the first place in J.D. Power China New Energy Vehicle New Car Quality Study at the same level, Thailand Auto Grand Prix, German iF Design Award and many other honors in one go. S07 also won the Thailand Auto Grand Prix. L06, with its intelligent driving experience, won the CCTV Cloud 2025 Annual Control Car Grand Prix.
These awards come from quality, design, market performance, technical innovation and other dimensions. They all point to one thing: Deep Blue's product power has received full recognition. In the current era where consumers are increasingly rational and information is more transparent, this solid product power is the real foundation for sustainable growth.
Two Clear Strategic Paths
Analyzing Deep Blue Auto's recent performance, we can see two clear strategic paths.
One is intelligence does not take the ordinary path. Deep Blue L06 provided an interesting observation sample: it comes with LiDAR as standard across the whole range. Its total distance of intelligent assisted driving has already exceeded 30 million kilometers. Crucially, this accounted for 51.8% of the total driving distance of the vehicle. This ratio is very convincing—it means that for the users of this car, intelligent driving is not an occasional "toy" to taste, but a truly high-frequency "tool". The upcoming S07 Huawei Qiankun LiDAR version is clearly continuing to increase the investment in this technology route.
The second is local wisdom in globalization. Deep Blue's overseas expansion seems very "down to earth". For example, when entering the UK market, it specially launched a right-hand drive version. This respect for local user habits seems to be a detail, but often it is the key to whether a brand can truly integrate into the local market. So far, its models have entered 70 countries and regions. This steady step of globalization has opened up a larger growth space for it.
Zhang Guan Commentary
Deep Blue Auto's market share hitting a new high is a victory of a brand stage and also a slice of the development of China's new energy vehicle industry. In the restructuring of the global automotive industry map, the opportunity for Chinese brands lies in persistence in technology, respect for products, and understanding of different global markets "down to earth". This road has only just begun.
