Another historic moment in the Chinese automotive industry was frozen in Shanghai! — But the real highlight of this ceremony was not the numbers themselves, but how SAIC handed the "stage" over to users.

On May 28, 2026, at the World Living Room, Shanghai North Bund. When the IM LS9 Hyper drove onto the stage as the 100 millionth vehicle produced by SAIC Motor, this constantly running Chinese automotive group achieved an unprecedented accomplishment in the history of the Chinese automotive industry: cumulative production and sales officially exceeded 100 million units.

Undoubtedly, this is a number worth recording in industry history. But what deserves more attention from the outside world is the presentation method of this delivery ceremony.As the "pioneer" among Chinese car companies to first achieve this accomplishment, SAIC left a sample for all subsequent car companies that have not yet "crossed the line" with a creative delivery ceremony.

Ten-plus complete vehicle brands, nineteen car models, fifteen delivery nodes, relayed live across Asia and Europe, constitute a phenomenon-level roadshow centered around the "full value chain". In the current situation where the Chinese automotive industry is generally trapped in anxiety over single product blockbusters, SAIC instead turned this ceremony into the best expression of systemic capabilities.

And the ultimate direction of systemic capabilities has never been about how strong the enterprise itself is, but what the user feels. The true innovation of this delivery ceremony lies precisely in transforming "systemic confidence" into a narrative experiment led by the user.

From Single Product Explosion to System Stability: SAIC's "Long Road of Struggle"

In the past few years, the most familiar successful model in the Chinese automotive industry has been "blockbuster driven": a certain car selling over 10,000 units, a certain technology debuting first, a certain press conference dominating the feeds, almost constituting the KPI for all car companies' communication work. Admittedly, this narrative logic was extremely effective during the window period of new forces rising; it amplified the dramatic nature of single-point breakthroughs and allowed consumers to quickly establish cognitive recognition of new brands.

However, entering 2026, the industry rules have quietly changed. The new force dividend period is nearing its end, the marginal effect of single-point breakthroughs is diminishing, and more and more car companies are finding that having blockbusters alone cannot save the overall downward slide of the sales curve, and talking only about technical parameters is hard to move increasingly calm consumers anymore.

SAIC's delivery ceremony at this juncture happened to land exactly at this node. It did not focus the spotlight on a certain new car, nor did it explode topics by relying on a single celebrity endorser, but used a "family portrait" of nineteen car models, ten-plus brands, covering price tiers from 50,000 to 500,000, covering passenger and commercial, covering domestic and overseas, presenting a complete industrial cross-section to the outside world.

When the IM LS9 Hyper appeared at the main venue, Huajing S was delivered in Liuzhou, MG4 EV Urban was delivered in London, Maxus eDeliver 5 was delivered in Singapore, Hongyan i Jieshi was delivered in Taiyuan, Yuejin Danna T1 was delivered in Yangzhou. The strong signal SAIC wanted to convey to the outside world — delivering 100 million units based on strength was already very clear.

A car company capable of mobilizing so many brands, so many categories, and so many overseas nodes to complete relay delivery today, and able to let the industry see actual results landing, there is only one in China — SAIC Motor.

Behind this, in addition to the rising independent brands, SAIC's joint venture brands that were painstakingly cultivated also played a key role in this ceremony.

Volkswagen ID.ERA 9X, AUDI E7X, Cadillac Kaiwei De, Buick Zhijing E7, Buick Zhijing Shijia appeared collectively. When joint venture models and independent models shared discourse power on the same delivery stage, the outside world saw a more diverse SAIC.It is both the initiator of joint venture cooperation in the fuel vehicle era, the output provider of new energy intelligence technology at present, and the integrator of global technical platforms.

For all Chinese joint venture car companies undergoing the transition of "Electrification + Intelligence" and currently seeking solutions, this is undoubtedly a timely and persuasive answer.

In fact, behind the breakthrough of 100 million new car deliveries of SAIC Motor, besides the main track of passenger vehicles, commercial vehicles are also a key "paving stone". This silent cornerstone filled the last piece of the puzzle in SAIC's layout of complete vehicles. Names of bulk users such as DHL, Jiading Bus, Henglong Sheng Industry and Trade, Di Shang Tie appearing at the main venue means SAIC is willing to leave a position for commercial business in the highest specification communication event, telling everyone that SAIC Group's comprehensive layout and system narrative focus on balance without bias.

Handing the stage back to users: What did this ceremony get right?

If defined in one sentence, this one hundred million vehicle delivery ceremony should be: it is not a press conference, but a "flowing history public class" with users as the protagonist and global relay as the form.

Traditional automotive industry milestone activities are often "enterprise shows" of leader speeches, product presentations, and data displays. But SAIC this time completely subverted this inherent mode. Starting from the main venue at the World Living Room, Shanghai North Bund, connected to domestic multi-cities and overseas delivery sites such as the UK, Indonesia, Singapore via Oriental TV global live broadcast, crossing the Asia-Eurasia continent, spanning multiple time zones, completing a truly meaningful "decentralized" relay delivery.

The core innovation of this ceremony lies in three "Firsts":

First, let users become the absolute protagonist. The 100 millionth user was Momenta CEO Cao Xudong — the setting of "Partner turns into Car Owner" expanded the concept of "User" from consumers to ecosystem partners; the "Ten-Year Trust Agreement" of two generations of Roewe owners, London intern doctor Natalia inheriting her grandfather's MG sentiment, post-85s Village Secretary Pang Fuqiang delivering food for left-behind elderly people using Wuling Rongguang... Behind every delivery action was a true life story. SAIC did not arrange any leader's long speech; all time was handed over to the "delivery" core action and user narrative behind the delivery.

Secondly, replace "centralized stage" with "global relay delivery". From 99,999,996th to 100,000,013th "relay delivery" created real-time suspense and participation; users of different skin colors, different languages, different models appearing successively under the same theme constituted a brand communication event with great impact. This "decentralized" ceremony design has no precedent in Chinese car brands.

Third, define the delivery ceremony itself as "content". Ceremony is news, is communication. SAIC did not rely on traditional press releases, but let the images of global relay, users' true emotional resonance, and the visual spectacle of full category stage presence become the most communicative content themselves. This pioneered a new narrative method of integration between Chinese car brands and media — from "What enterprise says, media writes", to "What media and users jointly witness, what moves them".

The underlying logic of this ceremony is the concentrated fulfillment of SAIC's "Knows Cars and Knows You Better" user concept: not the enterprise standing in the center of the stage telling users "how strong I am", but inviting users onto the stage, letting the world see "how far we have walked together".100 million vehicles is not a cold industrial number, but the total temperature of 100 million trusts. This activity creativity centered on users, with emotional resonance as the core, and global relay as the form, left a "SAIC Sample" with great reference value for how Chinese car brands should do milestone communication.

More Difficult than Delivering 100 Million Vehicles is the "Sustainability" of System Growth

Behind this grand new car delivery ceremony, the author believes that the truly scarce place in SAIC's "100 million milestone" lies in the "sustainability" of system growth.

In fact, SAIC's legendary car making story began with the breakthrough from zero to whole, and was formed through strategic maneuvering and open cooperation.

From the establishment of Shanghai Internal Combustion Engine Parts Manufacturing Company in 1955, to the successful trial production of Phoenix sedan in 1958, to the manual assembly and delivery of the first Santana in 1983, 23 months factory construction and vehicle production by Shanghai General Motors in 1997, 2006 Roewe birth, 2016 Roewe RX5 opened the internet car era, 2020 IM Motors establishment. Every node on SAIC's timeline corresponds to an industrial upgrade of the Chinese automotive industry.

Nowadays, this continuous "startup" already belongs to "rare assets" in the current Chinese automotive industry.

Most car companies either start from joint ventures, or start from new forces, or start from a certain major transformation. But there are few leading enterprises that can tell the complete development story of "from nothing to something, from weak to strong" in the independent and joint venture dual lines with technology, brand, products, and even more subdivided behind them.SAIC's 70-plus years of development history, condensed, is almost a development history of the Chinese automotive industry, and it is precisely this point that constitutes the heaviest historical footnote of the 100 million new vehicle delivery milestone.

Among them, the historical node that determined SAIC's big stride towards the "Electrification + Intelligence" transformation was the crucial year 2014. That year, when senior leaders investigated SAIC's development, they clearly proposed the general policy of "Developing new energy vehicles is the only way for China to move from an automotive giant to an automotive power". This general policy was deeply understood and put into action by SAIC senior leadership, and SAIC immediately launched a comprehensive new energy transformation. This thus opened the prelude to SAIC Group and even the national automotive industry "changing lanes to overtake".

12 years later in 2026, SAIC officially welcomed the user delivery of the 100 millionth new car globally. Behind this, the efforts SAIC made and the results achieved in the new energy sector can be said to be world-renowned.

Looking back 12 years ago, new energy transformation had not yet formed a consensus in the domestic industry circle. Disputes over technology routes, changes in subsidy policies, and shallow market acceptance made many companies hesitate on the transformation rhythm.SAIC decisively chose this path of early transformation. Its R&D investment, capacity layout, and the establishment of innovation systems have always been at the forefront of the industry.

Sprinting in the new energy track has achieved SAIC Group leading today in the intelligence and electrification new era.

Latest data shows that from January to May 2026, SAIC Motor achieved cumulative complete vehicle sales of 1.651 million, continuing to firmly stay at the industry head. Among them, independent brands January-May cumulative sales 1.173 million, year-on-year growth 8.6%, the proportion of group total sales broke 70% for the first time, reaching 71.1%; new energy vehicles January-May cumulative sales 595,000, year-on-year growth 13.2%; overseas market January-May cumulative sales 589,000, year-on-year surge 45.9%. Independent, new energy, and overseas working together simultaneously, pushing SAIC to continue upward during cycle crossing, and also writing a powerful footnote for the new journey after the 1st hundred million delivery. These numbers answer the question of whether long-termism can still run faster in the Chinese automotive industry.

In addition, another supporting point of SAIC's strategic determination comes from its deeply internalized global layout. Over 100 parts production bases overseas, over 3,000 dealer networks, 4 overseas production centers, and Anji Logistics with 42 own roll-on roll-off ships. Most of these assets were not formed suddenly in the past two or three years, but the result of continuous investment over the past ten years or even twenty years.

And from the brand side, MG won the Chinese brand sales champion in Europe continuously for 11 years. In 2025, annual sales in Europe broke 300,000 units. In March 2026, MG released SolidCore semi-solid-state battery and Hybrid+ hybrid technology at Frankfurt, marking that SAIC's globalization logic switched from "product going global" to "technology and value chain output". Without over ten years of local operation accumulation, this switch cannot be accomplished.

In addition, the 100 millionth user SAIC chose is just its current most dazzling supply chain partner Momenta CEO Cao Xudong. Giving the milestone user role to the founder of a intelligence driving technology company, the signal SAIC wants to convey is very clear, that is, SAIC does not understand "User" narrowly as consumers, but includes ecosystem partners together into the user ecosystem.

And this posture can also be seen as a continuation of the Shanghai-style cooperation culture foundation established by SAIC since the Santana localization community period: Open, Co-creation, Mutual Foundation.In the current industry more inclined to "Vertical Integration" and "Full-Stack Self-Research", SAIC chose to take down the technology walls, letting partners become part of the community. Alone you go fast, together you go far. The truth of this seems to become even more weighty on this 100 million milestone commemoration.

Final Thoughts:

In this milestone event that can be called a grand event of Chinese automotive industry, the 100 million new car delivery achieved by SAIC, although it is a specific number, but the meaning it possesses in the entire industry cannot be summarized by a specific measurement.

And behind the achievement of delivering 100 million new cars, SAIC, like other Chinese automotive enterprises, is also facing new questions. In new competition dimensions, whether able to mobilize full categories, whether able to cross passenger and commercial, whether able to integrate domestic and overseas, whether able to let joint venture and independent coordinate under the same roof, will become a new ruler to measure car companies' real strength.

For SAIC itself, delivering the 100 millionth new car is just a stage answer, and also a new starting line. The market after 2026 will not be exceptionally tolerant of it because of this number, but for SAIC itself, it also does not need "special treatment", but strives to prove through this ceremony, this Chinese automotive leading enterprise that has walked for over 70 years, still maintains the strategic determination of open cooperation, and still has the practical ability to transform strategic intent into industrial action.

June 14, Beijing Off-road Honor Owner Group Delivery and 618 Group Buying Event was held at Xiamen Hongwen Store, the largest dealer of Beijing Off-road in the Fujian region. On-site, concentrated delivery was completed for 8 batches of owners. Owners left their marks on the sign-in wall and received keys symbolizing glory. Mr. Xiong Wan, representative of old owners, stated that choosing Beijing Off-road is choosing a lifestyle, and also trust in the brand. New owners expressed recognition of BJ30's product strength, trade-in policy, and professional in-store service.

As the model that reached 150,000 units in sales fastest among China's light off-road SUVs, BJ30 Explorer relies on Beijing Off-road's over 60 years of professional expertise, with "Super Wild, Super Spacious, Super Economical" as core selling points. To further promote off-road equality, the official launched a whole-series 30,000 yuan trade-in policy, with super trade-in prices starting as low as 69,900 yuan.

In terms of "Super Wild", BJ30 Explorer is equipped with the industry-leading "Triple Powertrain 4WD 6-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Boxy SUV category. The triple powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power delivery; the intelligent 4WD response speed reaches 30 milliseconds, peak torque can be unleashed within 0.5 seconds; six working modes can automatically select the optimal scheme, combined with electronic center locking, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, capable of calmly coping with complex road conditions such as mud and sand.

"Super Spacious" is reflected in space design. BJ30 Explorer adopts a 3-row 7-seat layout, wheelbase is 2820 mm, space utilization rate is as high as 66%, trunk volume reaches 1496 liters, rear seats can be folded flat to form a 1.92-meter bed. B-class Boxy SUV's extra wide third-row space, even adults 1.8 meters tall find it spacious to sit; the whole car has 38 storage spaces, satisfying item storage needs for family trips.

"Super Economical" focuses on usage costs. Recent real-world tests by automotive bloggers from five countries - South Africa, Indonesia, UAE, Poland, Mexico - show that BJ30 Explorer's fuel consumption per 100km did not exceed 5 liters under road conditions in each country, range per tank exceeds 1000 kilometers. BJ30 Explorer does not need to find charging stations, refuel and go, saving a lot of recharging time every year, first owners also enjoy lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, maintenance parts are sufficient, ensuring worry-free travel.

BJ30 Explorer is both a Boxy SUV capable of traveling to mountains and fields, and a vehicle suitable for city commuting. This delivery event not only demonstrated Beijing Off-road's sincerity to owners but also further strengthened its product competitiveness in the light off-road market. Currently, the trade-in policy for this model is ongoing.

On June 14, the "Courtesy 618 Honor · Start New Journey" Beijing Off-road Honored Owners Group Delivery and 618 Group Buy Event was held at the Shenyang Hongshengxiang Store. The event site completed centralized delivery for BJ30 Traveler owners, jointly starting the Honor Off-road journey. BJ30 Traveler Highlight Edition officially launched on June 12. BJ30 Traveler 24-hour order volume reached 7,953 units, hotly on sale.

The event site atmosphere was lively, new BJ30 Traveler owners gathered together, completing new car delivery amidst applause and cheers. Shenyang Ruishengxiang has always adhered to the service concept of "Customer First", providing professional and thoughtful car buying experience for every user. At the event site, the professional sales team explained the car model highlights to customers in detail. Thoughtful service made every guest feel the brand warmth of Beijing Off-road.

As the fastest light off-road SUV in China to reach 150,000 units, the BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of super off-road, super large, and super economical, to let the world see China. To further promote off-road equality and let more families enjoy light off-road life, the BJ30 Traveler series launched a 30,000 yuan replacement policy, with a super replacement price starting from 69,900 yuan.

"Super Off-road" is the confidence to set off. Beijing Off-road created the industry-leading "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box SUV category. Triple Engine Power is a hybrid dedicated engine with 41% thermal efficiency, front drive motor and rear drive motor, which are good at long-distance energy saving, real-time replenishment and instantaneous explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, 0.5 seconds to explode peak torque. Six Major Modes can automatically select the optimal working mode, power is always in the best state. With energy central lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily cope with mud, sand and other scenes.

"Super Large" is the calmness of travel. BJ30 Traveler Three-row Seven-seater Layout, has 2820 mm super long wheelbase, 66% super high space utilization rate, and 1496 liter super large trunk, rear row pure flat fold down instantly become 1.92 meter large bed. B-class box super wide third row space, let 1.8 meter adults sit still spacious. The whole car 38 storage spots, personal items have exclusive positions. Whole family travel freedom, everyone does not settle.

"Super Economical" is long-term companionship. BJ30 Traveler achieved Save Money, Save Time, Save Worry. Recently, car bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results of not exceeding 5 liters per 100 km in every country, one tank of fuel range over 1,000 kilometers. No need to find charging pile, refuel and go, save dozens of hours of energy replenishment time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance simple and parts sufficient, let every departure have no worries.

BJ30 Traveler is both a box that can take you to mountains and fields, and a city commuter SUV that allows you to comfortably enjoy life. Light off-road SUVs are all the same, BJ30 Traveler is one in ten thousand!

[June 13th], Beijing Off-road Honored Owners Collective Delivery and 618 Group Buying Event was grandly held at Beijing Off-road Changde Huashengda 4S Store. The center completed centralized vehicle delivery for Beijing Off-road owners on site, jointly starting the journey of glory. Owners left their exclusive marks on the sign-in wall, received keys symbolizing glory, with confidence and joy on their faces.  Ms. Li, who participated in this centralized delivery, stated: Choosing Beijing Off-road means choosing a lifestyle. Today I received this special delivery ceremony, feeling the brand's dedication.

 Owner Mr. Liu said on site: It is a great honor to become a Beijing Off-road owner, and I am more grateful for the delivery ceremony carefully prepared by Beijing Off-road. The product strength and trade-in policy of BJ30 moved me very much. The service in the store was also very professional and thoughtful. From entering the store to picking up the car, every link was smooth. Looking forward to exploring broader horizons with car friends in the future.

 As the model that fastest reached 150,000 units in China's light off-road SUV category. BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of super off-road, super large, and super fuel-saving, making the world see China. To further promote off-road equity and allow more families to enjoy light off-road life, the BJ30 Traveler series launched a 30,000 yuan trade-in policy, with super trade-in price starting from 69,900 yuan.

 "Super Off-road" is the confidence to start. Beijing Off-road built an industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" and applied it first to BJ30 Traveler, becoming the first HEV hybrid model in the Chinese Box-style SUV category. Three-engine power consists of a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, each good at long-distance energy saving, real-time replenishment and instant burst; Intelligent four-wheel drive response speed reaches 30 milliseconds, 0.5 seconds to explode peak torque. Six modes can automatically select the optimal working method, power is always in the best state. Coupled with energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily cope with mud, sand and other scenes.

 "Super Large" is the calmness of travel. BJ30 Traveler has three-row seven-seat layout, with 2820mm super long wheelbase, 66% super high space utilization rate, and 1496 liters super large trunk, rear row pure flat fold down seconds into 1.92 meters big bed. B-class Box-style super wide third-row space, let 1.8 meters adult sitting still spacious. Whole car 38 storage spaces, personal items have exclusive positions. Whole family travel freedom, everyone does not compromise.

 "Super Save" is long-term companionship. BJ30 Traveler achieves saving money, saving time, saving worry. Recently, car bloggers from five countries including South Africa, Indonesia, UAE, Poland, Mexico, tested the fuel consumption of domestic SUVs, BJ30 Traveler ran a result of not exceeding 5 liters per 100 kilometers in every country, one tank of fuel range more than 1,000 kilometers. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time every year. At the same time, the first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, making every departure worry-free.

 BJ30 Traveler is both a Box-style that can take you to the mountains and a city commute SUV that can let you enjoy life comfortably. Light off-road SUVs are all alike, BJ30 Traveler is one in ten thousand!

June 13, Beijing OFF-road Honor Owners Collective Delivery and 618 Group Buying Event was grandly held at Beijing OFF-road Chengdu Shengguo Automobile. This event successfully completed the concentrated delivery of 6 new vehicles, including the 31,800th milestone vehicle of Shengguo Automobile. The delivery ceremony officially kicked off in a warm and enthusiastic atmosphere. Many new and old owners gathered on site, arriving one after another to leave their exclusive marks on the exclusive check-in wall, freezing the beautiful encounter with Beijing OFF-road.

The scene was full of ritual sense. The store general manager came to the site personally, delivered new car keys to the owners one by one, and sent exclusive privileges. When the new car keys symbolizing freedom and love were handed over to their hands, the faces of every owner were filled with joy and expectations, full of enthusiasm to rush to their own new off-road life, and also put a warm and perfect period to this delivery festival.

Mr. Guan, the owner of this milestone vehicle, is a loyal old fan of Beijing OFF-road and a witness to the brand's hardcore reputation. As a repurchase owner, he chose Beijing OFF-road again, interpreting the recognition of the brand with practical actions. Mr. Guan felt inspired on site: "Choosing Beijing OFF-road is choosing a lifestyle. Receiving this special delivery ceremony today, I felt the brand's sincerity. Years of trust and companionship have made me determined to choose here again."

New owners on site also shared their original intention of buying cars. A new BJ30 owner said: "It is a great honor to participate in this centralized delivery and unlock a new driving seat. The product strength, high cost-performance ratio, and thoughtful replacement policy of BJ30 deeply moved me. From entering the store for consultation, test drive selection to final car pickup, the store staff were professional and patient throughout the process, and the service was detailed and thoughtful. Every link was efficient and smooth. I am very much looking forward to joining the car friends' family in the future, and rushing to the mountains and seas with partners of like minds to explore more unknown scenery."

As a senior old store that has cultivated the Southwest market for 15 years, Beijing OFF-road Chengdu Shengguo Automobile has always resonated with the brand since entering the game in 2012, adhering to the core service concept of "Car purchasing is just the beginning, service never stops", adhering to the original intention of "Customer First", abandoning single transaction-based service, empowering every owner with refined and humanized high-quality service.

As the fastest model in China's light off-road SUV reaching 150,000 units. BJ30 Traveler relies on Beijing OFF-road's over 60 years of professional accumulation, with hardcore strength of super wild, super large, and super saving, letting the world see China. To further promote off-road equality and let more families enjoy light off-road life, BJ30 Traveler launched a 30,000 Yuan replacement policy for the entire series, with a super replacement price starting at 69,900 Yuan.

"Super Wild" is the confidence to set off.Beijing OFF-road has built the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid vehicle in the Chinese Box SUV category. Three-Engine Power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, good at long-distance energy saving, real-time replenishment and instantaneous explosion;Intelligent Four-Wheel Driveresponse speed reaches 30ms, 0.5 seconds to reach peak torque.Six Modescan automatically select the optimal working method, power is always in the best state. Cooperating with Center Differential Lock, Four-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily coping with scenarios such as mud, sand, etc.

"Super Large" is the calmness of travel. BJ30 TravelerThree-row, Seven-seat layout, has 2,820mm super long wheelbase, 66% super high rate of space, and1,496-liter super large trunk, rear row pure flat folding second becomes1.92-meter large bed. B-class Box super wide third-row space, letting 1.8-meter adult sitting still spacious. 38 storage spaces in the whole car, every personal item has an exclusive spot. Family travel freedom, no one has to settle.

"Super Save" is long-term companionship. BJ30 Traveler achievesMoney-saving, Time-saving, Worry-free. Recently, five auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico measured the fuel consumption of domestic SUVs. BJ30 Traveler ran results of no more than 5 liters per 100km in each country, one tank range over 1,000 kilometers. No need to find charging piles, just fill up and go, saving dozens of hours of energy replenishment time every year. At the same time, the first owner enjoys lifetime warranty of the whole vehicle, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, letting every departure be worry-free.

On May 28, SAIC Group held the "Global 100 Millionth User Delivery Ceremony" at the North Bund World Living Room in Shanghai. How grand was this event? More than ten vehicle brands and nineteen car models under SAIC Group relayed from Shanghai all the way to Nanjing, Liuzhou, Taiyuan, and even crossed national borders to the UK, Indonesia, and Singapore – all live globally. But upon closer inspection, the "starting whistle" for all this was blown by two Shangjie units.

The 999,999,996th and 999,999,997th units cumulatively delivered by SAIC Group were both Shangjie brand vehicles.

Two cars, an electric purple-pink Shangjie Z7 and an amber gold-green Z7T, were personally handed to two young owners by SAIC Group Chairman Jia Jianxu. The numbers themselves are worth mulling over – falling short of 100 million units, just three or four steps away. In other words, the moment all eyes focused on Shangjie, the milestone of 100 million units was just behind a sheet of paper.

This is obviously no coincidence.

SAIC leaving such an important "pre-billion night" to Shangjie sends a very clear signal: This brand is not just a casual endeavor. It is a true "deep interlock" between SAIC and Huawei – not a brand sticker or shell fitting cooperation, but a collaboration where both teams worked together from underlying R&D to production line planning, from three-electric architecture to intelligent driving solutions.

Now, all of these assets are bet on Shangjie. SAIC Group's attitude is very clear, the most mature production lines, the best technology, the best talent, "All in Shangjie".

Why the effort? Because with new energy penetration rates already reaching 60%, SAIC needs a brand capable of tearing open a gap in the mainstream market. Zhiji targets the high-end, Roewe and MG have their own positions, but the biggest and most competitive cake between 150,000 and 250,000 lacks a truly capable role. Shangjie is that role.

And Huawei's addition completes the final piece of the puzzle. Huawei Qiankun Intelligent Driving, HarmonyOS Cockpit, Smart Mobility Solutions – placing these tags into the mainstream price range makes a different impact. Not to mention, just look at the expressions of those two young people receiving keys at the delivery site, and you know this combination punch hit the right spot for someone.

Before delivery of the Shangjie Z7 and Z7T, 1,300 vehicles participated in testing, cumulatively driving 11 million kilometers, from the freeze of Mohe to the roast of Turpan, from the Tibetan Plateau into the Hainan rainforest, leaving tire marks in 75% of the province within the country. The body uses 91% high-strength steel and aluminum alloy, 14 places of 2,000 MPa hot-formed steel – at this level, few dare to compare the numbers on the table. Even the car paint was not sloppy, collaborating with the WGSN Color Institute to create 10 trending colors, not decided on a whim, but finalized after truly pondering what tone young people want.

More critically, it's the pace. After the Z7 series opened large pre-orders, relying on SAIC Group's manufacturing strength, production capacity is already ramping up, and bulk delivery can begin by the end of May. From order to delivery, there were no delays. This speed relies not on slogans, but on the entire manufacturing system supporting it from behind.

Back to the number of 100 million units. It is certainly huge, huge enough to be abstract. But if you break it down – the 999,999,996th and 999,999,997th units were Shangjie,

SAIC handed over the "last kick" of 100 million units to Shangjie. Delivered were not two cars, but an attitude: On the road to the next 100 million units, Shangjie must lead the way.