[Pakar Pasaran Kereta] Great Wall Motor jualan Julai 108,067 unit, pertumbuhan tahun ke tahun 3.54%. Jan-Julai kumulatif 691,962 unit, pertumbuhan tahun ke tahun 2.64%.

Kadar pertumbuhan tidak begitu mengejutkan, tetapi strukturnya sedang membaik: bahagian kenderaan tenaga baharu meningkat, pertumbuhan luar negara 50.93%, Haval H10 prajualan 12 jam meraih 22,615 tempahan — produk baharu sedang memenuhi permintaan pasaran.

Lima Merek, Tiga Naik, Dua Stabil

Haval: 56,272 unit, masih menjadi asas. Mempunyai sumbangan lebih daripada separuh jualan Great Wall. Prajualan H10 mula dari 214,800, 12 jam 22,600 tempahan — prestasi prajualan paling menonjol tahun ini. Meng Long PLUS, Anjing Besar terus panas terjual, teras pasaran SUV 100,000-200,000 tidak tererosi.

Tank: 17,228 unit, pertumbuhan bulan ke bulan 9.64%. Model baharu Tank 300 keluaran, mula dari 199,800, terus memperkukuh kelebihan dalam kategori off-road kuat. Pasaran SUV off-road kuat 200,000-300,000, Tank tidak mempunyai lawan sebenar.

Ora: 10,820 unit, lonjak drastik 151.63% tahun ke tahun. Kadar pertumbuhan tertinggi dalam Great Wall. Ora 5 menyelesaikan OTA kali kedua, versi hibrid keluaran. Tetapi lonjak 151% ada kesan asas rendah — asas Ora tahun lepas memang rendah.

Great Wall Pickup: 16,006 unit, pertumbuhan tahun ke tahun 16.22%. Siri Pao terus memimpin pasaran Pickup domestik, Hi4-T versi hibrid bermula pengalaman pengguna.

WEY: 7,725 unit, pertumbuhan bulan ke bulan 7.43%. V9X Edisi Keluarga baru keluaran, mula dari 316,800. Gaoshan meraih juara jualan MPV Tenaga Baharu paruh pertama tahun — sangat penting untuk WEY, membuktikan ia mempunyai kedudukan di pasaran premium. Tetapi jumlah mutlak 7,725 unit masih kecil, tidak selevel dengan Li Auto, Aito.

 

Haval H10: 12 jam 22,600 tempahan

Haval H10定位 "spesies baharu bentuk kotak", harga istimewa masa terhad mula dari 214,800. 12 jam 22,615 tempahan, diletakkan dalam industri keseluruhan adalah prestasi prajualan teras pertama.

H10 menyasar pasaran SUV off-road kuat, 200,000-250,000 ruang kini hanya ada Tank 300 dan Fang Cheng Bao dua pemain. H10 masuk dengan ambang lebih rendah dan rekaan lebih baharu, masa dipilih sesuai.

Tetapi ada jurang besar antara tempahan prajualan dan penghantaran sebenar. Sama ada Haval H10 boleh tukar 22,600 tempahan kepada jualan, bergantung pada kapasiti pengeluaran meningkat dan harga keluaran rasmi.

Luar Negara: Pertumbuhan 51%, daripada ekspor perdagangan menuju ke lokalisasi

Jualan luar negara Julai pertumbuhan tahun ke tahun 50.93%, Great Wall bahagian yang berkembang paling laju.

Tindakan spesifik: Ora masuk ke Australia, Afrika Selatan, Malaysia, masuk Spain, Itali untuk uji jalan. Haval Meng Long PHEV turun dari kilang di Uzbekistan — bukan ekspor kereta lengkap, tapi pengeluaran lokal. Konvoi Tank di Kazakhstan melengkapkan pelayaran 3,220 km, brand menyokong aktiviti tempatan serentak.

Great Wall di luar negara bukan sekadar menjual kereta, tapi membina brand, membina kanal, membina kapasiti lokal. BYD dan Chery sudah berjaya, Great Wall sedang mengejar.

 

Penilaian Objektif

Great Wall Julai ada tiga titik cerah: Prajualan H10 meletup, pertumbuhan luar negara 51%, Ora pulih. Menunjukkan keupayaan definisi produk dan pelaksanaan globalisasi masih di tahap.

Dua perkara yang perlu diperhatian:

Pertama, kadar pertumbuhan keseluruhan tidak laju. 108,000 unit, tahun ke tahun 3.54%, berbanding BYD (419,000), Kumpulan Geely (250,000+), Chery (276,800), skala dan kadar pertumbuhan tidak berada di atas. Persaingan SUV domestik semakin sengit, teras Haval perlu dikuat secara berterusan.

Kedua, bahagian tenaga baharu boleh ditingkatkan lagi. Great Wall tidak mengeluarkan jualan tenaga baharu secara berasingan, tetapi dari struktur brand — teras Haval masih petrol dan PHEV, Tank dominan petrol, Ora EV tapi asas kecil — kadar penembusan tenaga baharu sepatutnya di bawah purata industri. Dalam konteks kadar penembusan tenaga baharu melebihi 60%, transformasi elektrifikasi perlu dipercepatkan.

Penilaian Kami

Great Wall adalah syarikat yang dipacu oleh "inovasi kategori". Kejayaan Tank membuktikan ia pandai buat produk meletup di pasaran tersegmentasi. Data prajualan H10 membuktikan keupayaan ini masih ada.

Tetapi inovasi kategori ada siling: setiap pasaran tersegmentasi ada had atas. Jualan bulanan Tank 17,000 sudah bagus, ke atas lagi susah. Great Wall perlu kembali ke skala jualan tahunan 1.5 juta, yang diperlukan bukan hanya beberapa produk meletup kategori, tapi peningkatan keseluruhan kadar penembusan tenaga baharu.

Haval H10 adalah permulaan yang baik. Sama ada boleh memegang, lihat penghantaran dan reputasi selepas keluaran rasmi.

Competition in the global automotive market is surface-level product and channel rivalry, while at the core lies a contest of technological systems and supply chain control. This time, Great Wall Motor broke from the conventional meeting mode, opening the core positions of its R&D, manufacturing, and verification full-link to global investors through a full-process immersive verification, both demonstrating confidence in its own technical strength, and allowing the outside world to clearly see that the decades-accumulated hard-core technical foundation supports its rapid overseas sales growth.

Recently, investors from six continents gathered at Great Wall Motor's global headquarters. A deep exchange covering full-industry chain tours, full-scenario product test drives, strategy presentations, and cultural experiences stepped out of the templated narrative of traditional business meetings. This global exploration and seminar day centered on "full-process verification" was far from an ordinary corporate strength showcase; rather, it was a significant microcosm of the shift in the globalization process of Chinese automotive brands: When overseas cumulative sales broke 2 million units and overseas channels exceeded 1,600, Great Wall Motor, anchored by technology, has shifted the logic of Chinese automakers going global from superficial product output to deep value cultivation, writing a vivid footnote for high-quality overseas expansion of Chinese automobiles.

Chinese automobiles going global is no longer a fresh topic. For over the past decade, many Chinese brands opened overseas market doors through complete vehicle trade, rapidly expanding sales based on price-performance advantages, and spreading the "Chinese Automobile" label across the globe. Great Wall Motor's globalization path chose the heavier and harder "localization rooting" model from the start. This confidence stems from its systematic technological and industrial capabilities.

As of June 2026, Great Wall Motor has established full-process production bases in Thailand and Brazil, building a localized layout of R&D, production, supply, sales, and service. While achieving local production, it drives the cultivation of local supply chains and talent systems, realizing symbiosis and win-win outcomes between industrial implementation and regional development. In the first half of 2026, Great Wall Motor's overseas cumulative sales reached 291,426 units, a year-on-year increase of 47.44%; June single-month overseas sales were 60,168 units, up 50.16% year-on-year, with overseas business becoming the core engine of group growth. Behind these eye-catching data lies the underlying logic of "symbiosis and win-win between industrial implementation and regional development" — not simply replicating Chinese production lines overseas, but deeply participating in local industrial upgrades, binding its own development with local economy, employment, and industrial growth. This "symbiotic going global" effectively dissolves trade protection barriers and allows the brand to truly gain long-term recognition from local markets.

Supporting this globalization layout is Great Wall Motor's technology system strength accumulated over many years, which is also the core background displayed to global investors at this event. Unlike the radical strategies of some automakers betting on a single technology route, Great Wall Motor chose a more pragmatic full-power technology layout: product matrices natively built on the Guiyuan Platform cover fuel, hybrid, plug-in hybrid, pure electric, and even hydrogen fuel cell routes, possessing the ability to flexibly adapt to regulatory policies and consumer demands in different global regional markets. This "don't put all eggs in one basket" technical strategy hits the reality of global market segmentation: Europe and North America markets are accelerating electrification transformation, while markets in Southeast Asia, Latin America, Middle East, etc., still have strong demand for fuel and hybrid, meaning a single technology route is doomed to not dominate globally; full power reserves are the standard for global enterprises.

Technical confidence comes from continuous long-termist investment. Great Wall Motor's R&D investment has exceeded 10 billion yuan for consecutive years, with an engineering R&D team reaching 27,000 people. It possesses a safety laboratory with investment over 500 million yuan and multi-angle crash test capabilities, as well as comprehensive test tracks, the world's first nested intelligent connected test track, and other verification sites, building an R&D foundation for full-domain safety. More worth noting is its "Forest Ecosystem" industrial system: with complete vehicles as the core, technology industries like Jinggong Automotive, Weishi Energy, and HiHope Energy coordinate and develop together. Three of its parts enterprises have already entered the global auto parts top 100 list. This full-industry chain independent and controllable capability not only guarantees overseas supply chain stability but also ensures Great Wall Motor's going global is not a "hollowed-out" brand output, but value output carrying complete industrial capabilities. From underlying technology R&D to supply chain quality control, from complete vehicle manufacturing to extreme scenario verification, this event opening full-link traceability to global investors is essentially proving in a transparent way: the competitiveness of Chinese automakers is no longer low prices, but systematic technology and manufacturing strength.

The deep test of globalization has never been limited to products and technology, but lies more in cooperation concepts and business credibility. At this briefing session, Great Wall Motor President Mu Feng proposed the cooperation tone of "mutual recognition, mutual efforts, and joint achievement", clarifying three major cooperation guarantees: strong product adaptability, outstanding business risk resistance, and sustainable profit growth, particularly emphasizing "no vicious price wars, no transfer of business pressure to partners". The weight of this statement is particularly prominent against the backdrop of current global automotive market fierce competition. For global distributors and investors, short-term sales dividends are certainly tempting, but long-term stable profit expectations and healthy cooperation relationships are fundamental. And full power technology reserves and full industry chain capabilities are the core support for this commitment to be fulfilled. From joint progress in the Brazil market to the breakthrough implementation of WEY G9 in the Malaysia market, multiple local market success cases also validate the feasibility of the localization symbiotic model under technology empowerment.

In the changing global market, marketing dividends will eventually fade; only technical foundations can traverse the cycle. Great Wall Motor's R&D investment at the billion level for consecutive years, full-power technology layout, and full-chain quality control system jointly built the confidence for globalization. This long-term adherence to technology is not only the growth code of the enterprise itself but also the core support for Chinese automotive brands to stand firm in the global market.

Persaingan dalam industri automotif global, pada permukaannya adalah pertarungan produk dan saluran, pada dasarnya adalah perebutan sistem teknologi dan kuasa kawalan rantaian industri. Kali ini, Great Wall Motor mengubah model persidangan biasa dan membuka tapak teras rangkaian lengkap penyelidikan, pembuatan dan pengesahan kepada pelabur global melalui pengesahan penambahbaikan menyeluruh. Ini bukan sahaja pameran keyakinan terhadap kekuatan teknologinya sendiri, tetapi juga membolehkan dunia luar melihat dengan jelas bahawa sokongan bagi pertumbuhan jualan luar negara yang pantas Great Wall Motor adalah tapak teknologi tegas yang telah diendapkan selama bertahun-tahun.

Pada masa kini, pelabur dari enam benua di seluruh dunia berkumpul di ibu pejabat global Great Wall Motor, satu pertukaran mendalam yang merangkumi lawatan rantaian industri lengkap, ujian pemanduan produk seluruh skenario, persembahan strategi dan pengalaman budaya, melangkaui naratif templat perjumpaan perniagaan tradisional. Hari penyelidikan global yang berteras "Pengesahan Rangkaian Penuh" ini bukan sekadar pameran kekuatan perusahaan biasa, tetapi merupakan ringkasan penting dalam proses transformasi globalisasi jenama automobil Cina: apabila jumlah jualan luar negara melepasi 2 juta unit, saluran luar negara melebihi 1,600 buah, Great Wall Motor kini sedang menggunakan teknologi sebagai jangkar, menolak logik keluaran kenderaan buatan Cina daripada output produk permukaan ke pengendapan nilai mendalam, menulis catatan yang hidup untuk keluaran automotif Cina berkualiti tinggi.

Topik penerokaan pasaran luar negara oleh automotif Cina bukanlah perkara baharu. Sepanjang lebih sepuluh tahun lalu, banyak jenama Cina telah membuka pintu pasaran luar negara melalui perdagangan kenderaan lengkap, dengan cepat mengembang jualan berdasarkan kelebihan kos yang berbaloi, juga menjadikan label "Automobil Cina" tersebar di seluruh dunia. Laluan globalisasi Great Wall Motor telah memilih mod "pembelajaan akar tempatan" yang lebih berat dan sukar sejak awal, modal ini tepat berpunca daripada kemampuan teknologi dan industri yang sistematis.

Sehingga Jun 2026, Great Wall Motor telah membina pangkalan pengeluaran lengkap di Thailand dan Brazil, membina susun atur pembelajaran akar tempatan rantaian penyelidikan, pengeluaran, bekalan, jualan dan perkhidmatan yang lengkap. Semasa merealisasikan pengeluaran tempatan, ia menggerakkan pemupukan rantaian bekalan tempatan dan pembinaan sistem bakat, mencapai kerjasama saling berjaya dalam pelaksanaan industri dan pembangunan wilayah. Setengah tahun pertama 2026, Great Wall Motor telah menjual 291,426 unit secara terkumpul di luar negara, meningkat 47.44% berbanding tahun lalu; pada bulan Jun sahaja, jualan luar negara sebanyak 60,168 unit, meningkat 50.16% berbanding tahun lalu. Perniagaan luar negara telah menjadi enjin teras pertumbuhan kumpulan. Di sebalik data yang menarik ini ialah logik asas "kerjasama saling berjaya dalam pelaksanaan industri dan pembangunan wilayah" -- bukan menyalin talian pengeluaran Cina secara mudah ke luar negara, tetapi menyertai secara mendalam dalam peningkatan industri tempatan, mengaitkan pembangunan sendiri dengan ekonomi tempatan, pekerjaan dan pertumbuhan industri. "Penerokaan bersama ini" bukan sahaja berjaya merungkikan halangan perlindungan perdagangan, tetapi juga membolehkan jenama benar-benar mendapatkan pengiktirafan jangka panjang daripada pasaran tempatan.

Sokongan kepada susun atur globalisasi ini adalah kekuatan sistem teknologi Great Wall Motor yang telah diendapkan selama bertahun-tahun, ini juga warna asas teras yang dipamerkan kepada pelabur global dalam aktiviti ini. Berbeza dengan strategi agresif sesetengah syarikat kereta yang bertaruh pada satu laluan teknologi, Great Wall Motor memilih susun atur teknologi tenaga penuh yang lebih praktikal: bergantung pada produk matriks yang dibina secara asli di platform "Guanyuan", merangkumi laluan teknologi pelbagai seperti bahan api, hibrid, hibrid penyambung, elektrik sepenuhnya malah tenaga hidrogen, mempunyai keupayaan menyesuaikan secara fleksibel dengan polisi peraturan dan keperluan permintaan pasaran wilayah berbeza di seluruh dunia. Strategi teknologi "tidak meletakkan semua telur dalam satu bakul" ini tepat mengenai realiti pembezaan pasaran global: pasaran Eropah dan Amerika Utara mempercepatkan transformasi ke elektrifikasi, manakala pasaran Asia Tenggara, Amerika Latin, Timur Tengah masih mempunyai permintaan yang kuat untuk bahan api dan hibrid. Laluan teknologi tunggal pasti tidak dapat menguasai pasaran global, simpanan tenaga penuh adalah standard untuk syarikat berorientasikan globalisasi.

Modal kekuatan teknologi berpunca daripada pelaburan berterusan jangka panjang. Great Wall Motor telah melabur lebih daripada 10 bilion yuan dalam penyelidikan dan pembangunan selama beberapa tahun berturut-turut, pasukan penyelidikan dan pembangunan teknik mencapai 27,000 orang, memiliki makmal keselamatan dengan pelaburan melebihi 500 juta yuan, mempunyai keupayaan ujian tabrakan pelbagai sudut, serta tapang ujian komprehensif, padang ujian rangkaian pintar bersarang pertama di dunia dan banyak tapak pengesahan lain, membina tapak penyelidikan keselamatan di seluruh bidang. Lebih menarik untuk diperhatikan ialah sistem industri "Ekosistem Hutan": dengan kenderaan keseluruhan sebagai teras, syarikat teknologi seperti Jingong Motors, Weishi Energy, Honeycomb Energy bekerjasama secara serentak, anak syarikat telah ada 3 syarikat komponen bahagian memasuki senarai 100 teratas komponen automotif global. Kemampuan autonomi dan kawalan rantaian industri ini, tidak sahaja menjamin kestabilan rantaian bekalan luar negara, tetapi juga memastikan penerokaan Great Wall Motor bukan sekadar "pengeluaran jenama kosong", tetapi pengeluaran nilai dengan kemampuan industri yang lengkap. Dari penyelidikan dan pembangunan teknologi asas kepada kawalan kualiti rantaian bekalan, dari pembuatan kenderaan keseluruhan kepada pengesahan skenario had, aktiviti ini telah membuka rangkaian jejak sepenuhnya kepada pelabur global, pada hakikatnya adalah menggunakan kaedah pemuktihan untuk membuktikan: daya saing syarikat automotif Cina bukan lagi harga murah, tetapi kekuatan teknologi dan pembuatan yang sistematis.

Ujian mendalam globalisasi tidak pernah terhad pada produk dan teknologi, malah lebih kepada falsafah kerjasama dan kredibiliti perniagaan. Dalam persidangan pengumuman ini, Presiden Great Wall Motor, Mu Feng, mencadangkan nada kerjasama "Pengesanan Dua Hala, Dua Hala Bekerjasama, Pencapaian Bersama", menetapkan tiga jaminan kerjasama: keupayaan penyuaian produk yang kuat, keupayaan menanggung risiko operasi yang menonjol, dan pertumbuhan keuntungan yang mampan. Ia terutamanya menekankan "tidak berlawan perang harga ganas, tidak memindahkan tekanan operasi kepada rakan kongsi". Ketegasan penyataan ini amat ketara dalam konteks persaingan harga pasaran automotif global semasa. Bagi pengedar dan pelabur global, bonus jualan jangka pendek memang menarik, tetapi jangka masa keuntungan yang stabil dan hubungan kerjasama yang sihat adalah asas. Manakala simpanan teknologi tenaga penuh dan kemampuan rantaian industri, adalah sokongan teras yang memastikan janji ini ditepati. Dari kerjasama di pasaran Brazil sehingga kejayaan WEY G9 di pasaran Malaysia, kes-kes kejayaan di pasaran tempatan yang berbilang, juga mengesahkan kebolehpercayaan model kerjasama lokal yang saling bergantung di bawah sokongan teknologi.

Dalam pasaran global yang berubah-ubah, bonus pemasaran akhirnya akan pudar, hanya asas teknologi sahaja boleh melalui kitaran. Great Wall Motor, dengan pelaburan penyelidikan dan pembangunan berlabel 10 bilion yuan berturut-turut selama beberapa tahun, susun atur teknologi tenaga penuh, dan sistem kawalan kualiti rantaian lengkap, bersama-sama membina kekuatan globalisasi. Keteguhan jangka panjang terhadap teknologi ini, bukan sahaja merupakan kod pertumbuhan syarikat itu sendiri, tetapi juga merupakan sokongan teras yang membolehkan jenama automotif Cina berdiri teguh di pasaran global.

Recently, investors from six continents worldwidegathered at Great Wall Motor's global headquarters. Through complete sessions including full industry chain visits, all-scenario product test drives, strategic briefings, and cultural experiences, they comprehensively experienced Great Wall Motor's technical foundation and global layout, jointly discussing long-term cooperation and development paths.

As a core representative of Chinese car brands going global, Great Wall Motor has established a full-chain localization layout of R&D, production, supply, sales, and service in global markets. Fully processed production bases have been built in Thailand and Brazil, driving the cultivation of local supply chains and talent systems, achieving symbiosis and win-win outcomes between industrial landing and regional development. As of June 2026, Great Wall Motor's overseas sales channels exceed 1,600, with cumulative overseas sales surpassing 2 million units and the global user base exceeding 16 million. From January to June 2026, Great Wall Motor's cumulative overseas sales reached 291,426 vehicles, a year-over-year increase of 47.44%; single-month overseas sales in June were 60,168 vehicles, a year-over-year increase of 50.16%. Overseas business has become the core engine for the group's growth.

Full-Link Open Tracing, Jointly Witness Full Industry Chain Strength

This event broke away from the conventional meeting mode, centering on "Full-Process Immersive Verification." Merging the three core links of R&D, manufacturing, and products, it invited global investors to trace the technical background of Great Wall Motor from the source. On the R&D front, investors visited the Technology Center exhibition hall, advanced laboratories, and Powertrain Institute, covering frontier verification fields such as NVH, EMC electromagnetic, environmental wind tunnel, safety crash, and power durability. They also visited industry chain supporting units like Jinggong Auto, Weishi Energy, and FinDreams Energy. From underlying technology to supply chain systems, they clearly and intuitively understood Great Wall Motor's R&D investment intensity and full-chain quality control standards.

Now, Great Wall Motor has established a "Forest Ecosystem" system with the complete vehicle as the core and multiple technology industries developing in synergy. Three component enterprises have already entered the global auto component top 100 list. Great Wall Motor's R&D investment has exceeded 10 billion for consecutive years, with an engineering R&D team of 27,000 people. It possesses a safety laboratory with an investment exceeding 500 million and multi-angle crash test capability, a comprehensive test field, the world's first nested smart connected vehicle test field, and other verification positions, building a solid foundation for all-domain safety R&D. All technology investments ultimately focus on improving product reliability and guaranteeing user safety, laying a foundation for the enterprise's terminal operations and long-term development.

The models showcased in this event cover diverse power forms including fuel, hybrid, PHEV, and pure electric, all native to the Guanyuan Platform. They possess the ability to flexibly adapt to the policies, regulations, and consumption demands of different global market regions, verifying Great Wall Motor's excellent global market adaptability from all dimensions. At the Xushui Smart Factory and Test Field, investors visited the complete vehicle manufacturing production line and completed dynamic ride and drive of multi-category core products on professional test sites including the high-speed ring, test hill, dynamic plaza, and handling track. At the Global Off-Road Camping Base, in extreme scenarios like water wading and mountain climbing, global investors comprehensively experienced the hardcore performance of off-road models such as Haval, Tank SUV, and Great Wall Cannon. Diverse modification potential of the off-road ecology is also of concern to users. Modified models such as Tank 300 and Shanhai Cannon on display also attracted the attention of global investors.

All-Dimensional Analysis of Core Value, Clarify Global Win-Win Path

At the Global Strategy Briefing Meeting held on July 22, Great Wall Motor President Mu Feng and senior executives from technology, R&D, design, and new business sectors appeared collectively, unfolding multi-dimensional systematic sharing around global cooperation value. In the keynote speech titled "Working Together for Long-Term Symbiosis and Winning the New Global Automotive Landscape Together," Mu Feng set the communication tone as "Mutual Recognition, Mutual Efforts, Shared Success," systematically interpreting Great Wall Motor's long-term operational logic and globalization underlying support from six dimensions: corporate values, financial self-generation ability, R&D endurance, technical penetration, industry mastery, and brand growth.

On site, Mu Feng clarified three core guarantees for cooperation: Strong product adaptability, the full-power, all-scenario product matrix can meet diverse market demands; Outstanding operational risk resistance capability, the independent industry chain and healthy financial system can guarantee triple stability of supply, policy, and price; Profit growth is sustainable, adhering to not engaging in vicious price wars and not transferring operational pressure to partners.

Great Wall Motor CTO Wu Huixiao shared on the technology strategy with the theme "Zero Time Difference, Rooted Globally." She interpreted Great Wall Motor's full-power technology layout covering fuel, hybrid, PHEV, pure electric, and hydrogen by combining the differentiated status of infrastructure levels, driving scenarios, and consumption habits in various regions around the world, emphasizing not betting on a single technology route but using pragmatic strategies to flexibly adapt to diverse global market demands.

At the same time, Vehicle Integration Chief Engineer Adam Thomson, VP of Design Andrew Dyson, and Great Wall Soul Motorcycle President Zhao Shengguang also expounded on Great Wall Motor's full-power technology reserves, product design featuring Chinese traditional culture to meet global aesthetics, and the development potential of Chinese-style luxury heavyweight motorcycles in the global market during the briefing, enhancing the confidence and expectations of global investors from more aspects.

During the briefing, Great Wall Motor Brazil Market COO Diego Fernandes shared the successful experience of the brand working hand in hand with dealers in the Brazil market, Malaysia Market COO Roslan Abdullah shared the successful case of WEY G9 breaking through in the Malaysia market, and Great Wall Commercial Vehicles Overseas Director Shi Kaiwen also introduced Great Wall Commercial Vehicles product information and overseas plans to global dealers. This provided more successful case references and more cooperation opportunity choices for global investors.

Anchor Cooperation Consensus, Build a Solid Foundation for High-Quality Going Global

Standing at a key node of the century-old transformation of the global automotive industry, Great Wall Motor broke the template narration of traditional business activities. With an open posture, it fully displayed the full industry chain strength to global partners, using full-process immersive verification and professional perspective empirical proof to make technical strength, product quality, and cooperation value perceivable, verifiable, and trustworthy. This is both a deepening implementation of the "Ecosystem Going Global" strategy and also highlights the operational background of long-termism of Chinese car brands.

This event was not only a centralized display of products and technology but also the concrete implementation of Great Wall Motor's win-win concept—based on technology, promising based on integrity, and based on symbiosis as the Dao, building a long-term symbiotic development ecosystem with global partners. Through this Global Exploration Seminar Day, Great Wall Motor will further lock in global quality peers, consolidate the overseas channel network, and inject continuous power for high-quality global development.

Belum lama ini, pelabur dari enam benua di seluruh duniaberkumpul di Ibu Pejabat Global Great Wall Motor, melalui lawatan rantaian industri penuh, ujian pemanduan produk dalam semua skenario, pengumuman strategi dan pengalaman budaya sebagai keseluruhan proses, merasai sepenuhnya asas teknologi Great Wall Motor dan pelan pemglobalannya, berbincang bersama laluan pembangunan kerjasama jangka panjang.

Sebagai wakil utama eksport kereta automotif China, Great Wall Motor telah membina penempatan tempatan rantai lengkap penyelidikan, pengeluaran, bekalan, jualan dan perkhidmatan di pasaran global, telah membina pusat pengeluaran dengan teknologi lengkap di Thailand dan Brazil, mendorong pembentukan rantaian bekalan tempatan dan sistem pembinaan bakat, mewujudkan sinergi kemenangan bersama dalam penerapan industri dan pembangunan wilayah. Sehingga Jun 2026, saluran jualan luar negara Great Wall Motor melebihi 1600, jumlah jualan luar negara kumulatif melepasi 2 juta unit, jumlah pengguna global melebihi 16 juta. Jan—Jun 2026, jualan luar negara Great Wall Motor kumulatif 291,426 unit, meningkat 47.44% secara tahunan; jualan tunggal luar negara Jun 60,168 unit, meningkat 50.16% secara tahunan, bisnes luar negara telah menjadi enjin pertumbuhan utama kumpulan.

Membuka jejak rantaian penuh, saksikan bersama kekuatan rantaian industri penuh

Kegiatan ini mengubah model mesyuarat biasa, memfokuskan pada 'pengesahan menyeluruh mendalami' sebagai teras, menggabungkan tiga teras utama penyelidikan, pembuatan dan produk, mengajak pelabur global mencari asas teknologi Great Wall Motor dari sumber. Di hujung penyelidikan, pelabur masuk ke pameran Pusat Teknologi, makmal ujian canggih dan Akademi Penyelidikan Kuasa, merangkumi bidang pengesahan terdahulu seperti NVH, EMC elektromagnet, terowong angin alam sekitar, perlanggaran keselamatan, ketahanan kuasa, melawat serentak unit sokongan rantaian industri seperti Jingong Automotive, Weishi Energy, Honeycomb Energy, dari teknologi asas hingga sistem rantaian bekalan, memahami secara jelas dan intuitif intensiti pelaburan penyelidikan Great Wall Motor dan piawaian kawalan kualiti rantaian penuh.

Pada masa ini, Great Wall Motor telah membina sistem 'Ekosistem Hutan' yang berpusat pada kenderaan lengkap dengan pembangunan selaras pelbagai industri teknologi, di bawahnya telah ada 3 syarikat komponen kenderaan masuk ke dalam 100 teratas komponen kenderaan global. Pelaburan penyelidikan Great Wall Motor melebihi 10 bilion selama beberapa tahun berturut-turut, pasukan penyelidikan kejuruteraan mencapai 27,000 orang, memiliki makmal keselamatan dengan pelaburan melebihi 500 juta, mempunyai keupayaan ujian perlanggaran pelbagai sudut, medan ujian komprehensif, medan ujian rangkaian pintar bersarang pertama di dunia dan tapak pengesahan lain, membina asas penyelidikan keselamatan serantau. Semua pelaburan teknologi akhirnya bertujuan meningkatkan kebolehpercayaan produk dan perlindungan keselamatan pengguna, memperkuatkan asas pembangunan jangka panjang untuk operasi hujung perniagaan perusahaan.

Model yang dipamerkan kepada tetamu global ini merangkumi pelbagai bentuk kuasa seperti bahan api, hibrid, plug-in hybrid, elektrik tulen yang dibina secara asli di platform Guiyuan, mempunyai keupayaan menyesuaikan secara fleksibel polisi dan peraturan serta keperluan permintaan pengguna di pasaran berbeza seluruh dunia, menguji kesesuaian pasaran global Great Wall Motor yang cemerlang dari semua dimensi. Di Pabrik Pintar Xushui dan medan ujian, pelabur melawat barisan pengeluaran kenderaan lengkap, dan di tapak ujian profesional seperti High Ring, Test Mountain, Dynamic Square, Handling Road, menyelesaikan ujian pemanduan dinamik produk teras pelbagai kategori. Di Tapak Kembara Offroad Lima Benua, dalam skenario ekstrem seperti menyeberangi air, memanjat gunung, pelabur global merasakan sepenuhnya prestasi keras model offroad seperti Haval, Tank SUV, Great Wall Pao. Potensi pengubahsuaian pelbagai ekologi offroad juga menjadi perhatian pengguna, model termodifikasi Tank 300, Shan Hai Pao dipamerkan di tempat, juga menarik perhatian pelabur global.

Analisis nilai teras dari semua dimensi, jelaskan laluan kemenangan bersama global

Dalam mesyuarat pengumuman strategi pemglobalan yang diadakan pada 22 Julai, Presiden Great Wall Motor Mu Feng membawa eksekutif teknologi, penyelidikan, rekaan dan bahagian perniagaan baharu muncul secara kolektif, melaksanakan perkongsian sistem pelbagai dimensi mengelilingi nilai kerjasama global. Dalam ucapan bertema 'Bekerjasama Sedaran Jangka Panjang, Menang Bersama Perubahan Baru Automotif Global', Mu Feng menjadikan 'Pengakuan Dua Hala, Kedua Hala Berlari, Pencapaian Bersama' sebagai nada komunikasi, dari enam dimensi: nilai perusahaan, kekuatan pembuatan darah kewangan, keupayaan penyelidikan lanjutan, keupayaan penembusan teknologi, keupayaan pengurusan industri, kekuatan pertumbuhan jenama, menerangkan secara sistem logik operasi jangka panjang Great Wall Motor dan sokongan asas pemglobalan.

Di tempat, Mu Feng menegaskan tiga jaminan teras kerjasama: sesuai produk tinggi, matriks produk merangkumi kuasa penuh, skenario penuh boleh memenuhi permintaan pasaran pelbagai; keupayaan menentang risiko operasi menonjol, rantaian bekalan autonomi dan sistem kewangan sihat boleh menjamin kestabilan tiga iaitu pembekalan, polisi, harga; pertumbuhan keuntungan mempunyai kelestarian, berpegang pada tidak bermain perang harga ganas, tidak memindahkan tekanan operasi kepada rakan kongsi.

CTO Great Wall Motor Wu Huixiao berkongsi strategi teknologi dengan tema 'Kosongkan Jurang Masa, Berakar di Global', dia menggabungkan status perbezaan tahap infrastruktur global, skenario penggunaan kenderaan dan tabiat penggunaan, mentakrifkan pelan teknologi kuasa penuh Great Wall Motor merangkumi bahan api, hibrid, plug-in hybrid, elektrik tulen, tenaga hidrogen, menekankan tidak bertaruh pada laluan teknologi tunggal, dengan strategi pragmatik menyesuaikan fleksibel keperluan pasaran global pelbagai.

Pada masa yang sama, Ketua Jurutera Integrasi Kenderaan Lengkap Adam Thomson, Naib Presiden Reka Bentuk Andrew Dyson, Presiden Great Wall Soul Motorcycle Zhao Shengguang, juga menerangkan dalam pengumuman rizab teknologi kuasa penuh Great Wall Motor, rekaan produk yang mengikut citarasa global berlandaskan budaya tradisional China sebagai titik masuk, dan potensi pembangunan motosikal berat mewah Cina di pasaran global dan kandungan penting lain, meningkatkan keyakinan dan jangkaan pelabur global dari lebih banyak aspek.

Dalam pengumuman, COO pasaran Great Wall Motor Brazil Diego Fernandes berkongsi pengalaman berjaya jenama bekerjasama dengan ejen di pasaran Brazil, COO pasaran Malaysia Roslan Abdullah berkongsi kes kejayaan突破 WEY G9 di pasaran Malaysia, Pengarah Luar Negeri Great Wall Commercial Vehicle Shi Kaiwen juga memperkenalkan maklumat produk Great Wall Commercial Vehicle dan pelan luar negeri kepada ejen global. Memberikan rujukan kes berjaya lebih banyak, dan pilihan peluang kerjasama lebih banyak kepada pelabur global.

Mepatam persetujuan kerjasama, memperkuatkan asas keluar laut berkualiti tinggi

Berada di nod perubahan penting 100 tahun industri automotif global, Great Wall Motor memecahkan narasi terma aktiviti perniagaan tradisional, menunjukkan kekuatan rantaian industri penuh kepada rakan kongsi global dengan sikap terbuka, melalui cara pengesahan menyeluruh mendalami, bukti dari sudut pandangan profesional, membuat kekuatan teknologi, kualiti produk dan nilai kerjasama boleh dirasai, disahkan, dipercayai. Ini adalah penerapan mendalam strategi 'Ekologi Keluar Laut', juga menunjukkan asas operasi jangka panjang jenama kereta China.

Kegiatan ini bukan sahaja satu pameran terpusat produk dan teknologi, malah aplikasi konkrit konsep kemenangan bersama Great Wall Motor — dengan teknologi sebagai asas, kejujuran sebagai janji, simbiosis sebagai jalan, dengan rakan kongsi global membina ekosistem pembangunan simbiosis jangka panjang. Melalui Hari Eksplorasi Kajian Global ini, Great Wall Motor akan mengunci rakan perjalanan global berkualiti tinggi, memperkuat rangkaian saluran luar negara, memberi tenaga berterusan untuk pembangunan berkualiti tinggi pemglobalan.

June 16, the WEY Gao Shan 7 SUV version officially launched, limited-time exclusive price 270,800 yuan. Besides the highly competitive price, the WEY Gao Shan 7 SUV version told us with facts: a car can handle daily life and far-off destinations.

Four days ago, Great Wall Motor Chairman Wei Jianjun posted a video announcing the naming of this car: Based on suggestions from 7,875 netizens, the Gao Shan 7 with a raised chassis of 30 millimeters is called the Gao Shan 7 SUV version.

The birth process of this car, in the current Chinese automotive market, is almost considered an anomaly. It was not decided by engineers working in isolation or making snap judgments, but built upon nearly 8,000 pieces of user feedback.

Users said the chassis was too low, so Great Wall raised the chassis from 155 mm to 185 mm.

Users said they wanted better passability, so Great Wall built something with an MPV body and SUV legs.

Users said they hoped for more space, so Great Wall increased the vehicle length by 99 mm and the width by 45 mm.

Officially it is called a new species of family travel. But the question arises: how exactly is this product, which wants both, actually realized?

I. The MPV Foundation Supports First-Class Cabin Experience

Before talking about comfort, let's look at a set of data:

WEY Gao Shan series cumulative sales from July to December 2025 reached 49,826 units, taking the half-year sales champion title in the national MPV market, surpassing competitors like Toyota Sienna.

6,707 units sold in January 2026, 4,369 units in February, reclaiming the new energy MPV sales champion.

These numbers show one thing: users recognize the foundation of this car.

But the deeper reason users accept it is that the connotation of family travel is being redefined — weekend camping, nearby self-driving, family long-distance travel, have changed from occasional activities to daily expectations.

A car is no longer just a tool to take family from point A to point B, but a space carrying the lifestyle of the whole family. Some owners drove WEY Gao Shan to Paris, France. Some users drove it along the Sichuan-Tibet line. The trunk was packed with camping gear, the third row sat with children and elderly.

When an MPV starts being used by owners as the main model for long-distance self-driving and outdoor exploration, its need for passability is no longer adding flowers on embroidery, but a rigid demand. This is the most fundamental logic behind the birth of the Gao Shan 7 SUV version.

The comfort of the Gao Shan 7 SUV version must be viewed from two dimensions: is the foundation good, is the configuration top-notch.

The foundation is the MPV foundation. Occupant cabin net space length 2,867 mm, interior height 1,277 mm. 2+2+3 seven-seat layout, flat floor design, second and third row shared rail design — 1,845 mm ultra-long slide rail, space adjustment is extremely flexible. These MPV signature skills are fully retained in the SUV version.

In terms of configuration, the SUV version adds significantly on the basis of the current model. Body width increased from 1,960 mm to 2,005 mm, rear shoulder space improved practically. The whole car uses Nappa leather wrapped seats, first and second rows standard equipped with heating, ventilation, driver enjoys 10-point massage.

Second row standard equipped with independent aviation seats with movable armrests, support ventilation, heating, equipped with double-sided folding tables and two-way electric leg rests; users can also opt for double zero-gravity seats. Third row also equipped with nearly 1.3 meters wide luxury shared big sofa, seat cushion depth 512 mm.

In terms of smart cockpit, equipped with Coffee OS 3 Super Smart Cockpit, front row dual 15.6-inch connected screens + rear row 17.3-inch independent entertainment screen. Qualcomm Snapdragon 8295 smart cockpit chip, configuration pulled to top. Assisted driving equipped with Coffee Pilot 3 system, supports no-breakpoint assisted driving from parking spot to parking spot, AEB emergency braking supports up to 120km/h high-speed stop.

The true test of comfort is not on the spec sheet, but on chassis tuning. Gao Shan 7 SUV version chassis raised by 30 mm, center of gravity moved up, how to tune the suspension? Great Wall's solution is: All series standard equipped with all-aluminum suspension system, simultaneously shock absorbers added exclusive recovery springs.

More importantly, this chassis upgrade is not simply raising the body height, but achieved through front subframe downshift, rear axle spring support upshift, steering tie rod angle adjustment and other structural rearrangements. The whole vehicle also lasted 5 months for full-scenario actual testing verification, over 10 rounds of fine adaptation tuning. Multiple test drivers feedback, although chassis raised, but at high speed changing lanes and cornering, body posture control stable, no obvious floatiness appeared due to height increase.

Jin Gang Circuit actual test data shows, Moose test score reached 66.8km/h, slalom average speed 63.5km/h, both are leading level among same-class MPVs.

II. Why Can Large Space and High Passability Be Compatible?

The core product logic that allows this car to achieve large space and high passability is hidden in the body data: 5149x2005x1925mm and 185mm.

The former is body dimensions, compared to current Gao Shan 7, vehicle length increased 99 mm, vehicle width increased 45 mm, vehicle height increased 25 mm. What is the concept of 5,149 mm vehicle length? Li Auto L9 is 5,218 mm, AITO M7 is 5,020 mm. Gao Shan 7 SUV version stuck in the middle, bigger than M7 by one loop, smaller than L9 by one loop. 2,005 mm vehicle width, is leading in the same class.

The latter is minimum ground clearance 185 mm. Traditional MPV ground clearance generally between 120 to 155 mm, Toyota Sienna about 135mm, Denza D9 about 140mm. Gao Shan 7 SUV version from 155 mm improved to 185 mm, directly crossed into the level of mainstream city SUVs.

185mm ground clearance brings not only changes in parameters, it solves the most real last kilometer problem of a family car.

Weekend camping, dare you walk that gravel road at the camp entrance? Nearby self-driving, can you pass that muddy slope at the farm hotel entrance? Go to a homestay in the mountains, that village road washed uneven by rain, turn back home or harden your stomach and drive forward?

These scenarios, exactly are the embarrassment traditional MPV users encounter most often: not that they cannot go, but dare not go. Because bottoming out once, the time and cost of car repair is enough to ruin the good mood of a whole trip.

And the true value of 185mm lies here. Actual testing shows, this car in Pujiang gravel road, Ganzi Litang unhardened road section and other scenarios did not bottom out.

Some owners stated: before driving Gao Shan 7, had to detour these roads, now dare to engage D gear and drive directly. After ground clearance increased 30mm, vehicle can pass 4 more unpaved road sections, including mud pits and farm hotel entrance slopes, while old models once needed tow truck rescue at same positions. It is not to let you go deep off-roading, but to let those weekend destinations not dared to go before, now dare to go.

In terms of power, Gao Shan 7 SUV version standard equipped Hi4 Performance Smart 4WD Electric Hybrid technology, uses hybrid parallel architecture + 4-gear transmission + front/rear axle dual motors. System power 337kW, peak torque 644N·m, 0-100 acceleration 5.7 seconds.

4WD logic optimized for unpaved roads, low speed torque response faster. In terms of range, equipped with 44.28kWh battery, WLTC pure electric range 172km, CLTC pure electric range 206km, combined range over 1,100 kilometers. Daily commute around 40km families, basically can drive as pure electric car, charging once a week covers weekday travel needs; weekend family travel combined range over 1,000km, no need to frequently find charging piles.

What Gao Shan 7 SUV version wants to do is let "go at a whim" no longer be stopped by a bad road, turn family travel from making do to being particular, let the vehicle evolve from a pure travel tool to a partner exploring life.

III. WEY Is Becoming the Definition of Chinese Family Travel Methods

WEY Gao Shan series has consecutive 7 months holding new energy MPV sales champion title, took MPV sales champion in 26 provincial capital cities. In this new energy MPV track, Gao Shan is already a name that cannot be bypassed.

Over 100,000 families chose it, among which 78% are personal family users. This car is not only recognized domestically, also performs well in overseas markets like Thailand, Malaysia, relying on solid home product quality to go global. As the 2026 CCTV Spring Festival Gala New Media designated vehicle, WEY Gao Shan obtained dual recognition from consumers and national stage.

Why can it achieve this? Core lies in WEY finding a differentiated path: no longer obsessed with competing on price, screen count or sofa softness with competitors, but focus attention on a more essential question: what exactly are the user's family travel scenarios?

The answer is diverse. Monday to Friday is city commuting, picking up and dropping off children, weekend is nearby camping, surrounding self-driving, long holidays are cross-province long travel, family outing. One car to cover all scenarios, it cannot just be configuration stacking, must simultaneously possess MPV space comfort and SUV scenario adaptability. This is the answer given by WEY Gao Shan 7 SUV version, also the unique value of the WEY brand as a whole in the current market.

Great Wall Motor's investment in WEY is also continuously increasing. January 2026, Great Wall launched the world's first native AI full power automotive platform — Gui Yuan Platform, compatible with five major power forms, showing deep technical reserves.

At the same time, WEY is accelerating global layout. V9X will land Eurasia and Middle East markets within the year, competing with traditional million-level luxury cars on the same stage. 2026 Great Wall Motor export target 600,000 units, WEY as a premium brand, will be the core responsibility for overseas high-value models, becoming an important force for Chinese car brands to break upwards.

Gao Shan 7 SUV version was born in such a context. It is a car that listens to advice, 7,875 netizens said chassis low, it precisely raised 30 mm, with actual action responded to user's real needs.

It is a boundary-expanding car, using MPV foundation grafting SUV attributes, opening up a brand new niche market, satisfying those family users who want both large space and high passability.

It is more a bridging car, above has V9X setting brand ceiling, below has Lanshan consolidating basic market, Gao Shan 7 SUV version tears another hole in 300,000 price bracket market. Limited-time exclusive price starting 270,800 yuan, precisely anchoring those wanting MPV space and comfort, also wanting SUV passability, but budget cannot reach higher price pragmatic family users, giving more people opportunity to own an all-around family car.

One car, can both fit whole family comfort, can also fit whole family distance. Gao Shan 7 SUV version lets family travel from making do to being particular. No longer need to sacrifice space for passability, no longer need to give up distance for comfort. It is turning no limits into reality within reach of every family.

In the current Chinese automotive industry where homogenization is serious, enterprises willing to spend 5 months time, do over 10 rounds of tuning, listen to 7,875 user opinions to build a car, are not many. Gao Shan 7 SUV version is not a universal solution, but might be one of the most worth considering options in this price range.

(END)

June 12th evening, "Xianshen Talks Cars" released a report on Great Wall Motor's overseas architecture adjustment, claiming to have learned from insiders that Shi Qingke, President of Great Wall Motor International, has submitted his resignation, and his successor is Zhang Gengshen, President Assistant of Great Wall International and President of the Brazil-Mexico Region. At the same time, Great Wall Motor's overseas business is undergoing a deep structural adjustment—shifting from a past "centralized" overseas primary organization to decision-making power being centralized at the Group President level, with overseas R&D, production, and sales split into vertical single-line management.

This change was interpreted by the outside world as a "correction" by Great Wall Motor to the 2024 "Great Wall International" strategy. Regarding the true intent behind the resignation rumors and architecture adjustment, many industry insiders asked Duzi, Duzi contacted Great Wall Motor's PR department, but received no response. Later, Duzi contacted a Great Wall Motor overseas personnel (who did not wish to disclose their name). This insider told Duzi that he had noticed the relevant news, but "many things reported were untrue, and specific details were inconvenient for him to disclose."

On one hand, there is the media's "solid evidence" report; on the other, "inconvenient to disclose" from Great Wall Motor personnel. What is Great Wall's overseas business actually brewing?

Architecture Shifts from "Centralization" to "Decentralization", Overseas President's Authority Shrinks Significantly

According to information obtained from "Xianshen Talks Cars", the core direction of Great Wall Motor's overseas architecture adjustment this time is: Weaken the authority of overseas primary organizations, centralize decision-making power to the Group President Mu Feng level. Previously, "Great Wall International" as an independent combat unit had the power to unify and allocate resources for R&D, production, supply, sales, and service; after adjustment, overseas functions are disassembled and separately assigned to the Group's corresponding middle platforms.

Taking Russia business as an example, local R&D, manufacturing, and sales will be managed respectively by the domestic technology center, "Hebei Vehicle", and Great Wall International Sales Presidents. There will no longer be a Russia President managing the whole chain. Former Russia President Zhang Junxue was recently transferred back to China.

Analysts point out that the authority of the Great Wall International President has changed from "fully coordinating all overseas businesses" to "only coordinating the vertical business of sales", which might be an important reason for Shi Qingke's resignation.

Shi Qingke is a veteran of Great Wall Motor, joined in 2002, and served as Deputy General Manager of International Sales Department, President of Great Wall International, Vice President of Great Wall Motor, leading the landing and channel construction of overseas factories in Russia, Thailand, Brazil, Europe, etc. His resignation is not driven by performance — In 2025, Great Wall's overseas sales exceeded 500,000 units, a year-on-year increase of 12%; In Jan-May 2026, overseas sales were 231,000 units, a year-on-year increase of 46.2%.

Wei Jianjun's "Centralization and Decentralization" Dilemma: Building Systematic Governance for Retirement

From "decentralizing" to establish Great Wall International in 2024 to "centralizing" to dismantle overseas architecture in 2026, the back and forth over two years reflects Great Wall Motor's deep exploration in professional manager management.

Sources say this adjustment is related to Chairman Wei Jianjun's awareness of the "disadvantages of decentralization". Great Wall has accumulated mature experience in headquarters middle platform controlling regional businesses in the domestic market, and now this idea is transplanted overseas. Wei Jianjun and other private car company bosses born in the 1960s are paving the way for future retirement handover through the construction of systematic governance architecture.

From Duzi's observation, Great Wall's overseas architecture adjustment this time is essentially a rebalancing of organizational efficiency: Bringing overseas back to the Group's unified control from an "independent kingdom", avoiding the risk of loss of control caused by excessive power sinking.

Duzi Comment: Adjustment is True, Details Pending Verification

Insiders explicitly told Duzi that "the report was untrue", but did not point out exactly where it was untrue. Combining information from multiple sources, the following judgments can be made through speculation:

The architecture adjustment is indeed true. The DingTalk architecture was changed in early April, employee labor contracts were re-signed with the joint-stock company, and these hard changes cannot be concealed.

Shi Qingke's resignation status has not been officially announced. There is a time difference between "resignation submitted" and "officially resigned", and the PR representative only stated "there is indeed internal news".

The insider's "inconvenient to disclose" is intriguing. As a Great Wall Motor overseas personnel, this insider did not directly deny a specific matter, but generally stated "the report is untrue", which likely means the final plan is still under dynamic adjustment.

For Great Wall Motor, the overseas annual sales of 500,000 units is a pot that cannot be lost. Any architecture adjustment must be premised on not impacting business continuity. Shi Qingke's departure, Zhang Gengshen's succession, and the final form of the overseas new architecture, still need to wait for Great Wall Motor's official formal announcement.

Duzi will continue to follow.

In Great Wall Motor's May sales data, there is a surprising highlight—the Ora brand.

Ora sold 6,018 units in May, a year-over-year surge of 206.88%, leading all Great Wall brands. In a month where Haval, Tank, and Great Wall Pickup all saw declines, only Wey and Ora maintained growth, with Ora's rebound being particularly outstanding. From January to May, Ora's cumulative sales reached 15,583 units, a year-over-year increase of 46.66%.

Looking back to the beginning of the year, Ora's situation was not easy at that time.

Throughout 2025, Great Wall's cumulative sales reached 1.3237 million vehicles. Most brands grew, but Ora declined by 23.68%, with annual sales shrinking to 48,300 vehicles. At the time, many felt Ora might gradually become marginalized like this.

Entering 2026, the situation once got worse. In January, Ora sold only 2,057 units, down 6.2% year-over-year, remaining the only brand in the group to decline. February saw a drop to 1,263 units, almost hitting rock bottom.

The turning point appeared in March.

On March 12, 2026, the Ora 5 made its global premiere in Bangkok, Thailand. Built on Great Wall's new "Guiyuan" platform, this platform's biggest feature is supporting pure electric, hybrid, and fuel power forms simultaneously. For a small car brand that originally insisted on "pure electric all the way," this step was not easy, but in hindsight, it was quite a pragmatic move.

On April 25, the Ora 5 Hybrid and Fuel versions were officially launched at the Beijing Auto Show. In May, all three power versions worked together. Ora's brand sales rose from around 2,000 units at the beginning of the year to 6,018 units in May.

It is less about market preference and more that Ora finally found a way closer to users.

In the 2026 new energy market, it is not as hot as the previous two years. Overall new energy passenger vehicle sales for the first four months declined over 10% year-over-year, especially small electric cars below 100,000 yuan, where the decline was close to half.

Ora 5 did three relatively solid things.

First, returning the choice to users. The pure electric version is left for city commuting and policy needs. The fuel version covers areas where charging is not convenient. The hybrid version balances cost and convenience with a tested 3.74 liters per 100 km fuel consumption. Three power forms correspond to three different life scenarios. The Guiyuan platform disassembles the vehicle structure into 49 core modules and 329 shared components, with a part commonality rate exceeding 70%, allowing Great Wall to develop three versions simultaneously at a relatively low cost.

Second, pricing is relatively pragmatic. Ora 5 Fuel version suggested retail price starts at 79,800 yuan, limited-time new swap price starts at 69,800 yuan during launch; Hybrid version suggested retail price starts at 89,800 yuan, limited-time new swap price starts at 79,800 yuan; Pure electric version guidance price falls in the 99,800 to 133,800 yuan range. Under the background of purchase tax halved and battery prices rising, this price points to the most sensitive interval for many families buying cars.

Safety was not compromised. Ora 5 all models adopt cage body structure and five-layer battery safety protection system. Great Wall Motor Chairman Wei Jianjun emphasized in introducing the Guiyuan platform that "Life First, Safety Supreme" is the platform's core philosophy. For a small car, this is quite rare.

According to the plan of Ora Brand General Manager Lu Wenbin, 2026 will be Ora's product year. Ora will maintain a pace of launching one new car per month. Relying on the Guiyuan platform, it will continue to launch products with multiple power versions like pure electric, hybrid, and fuel. It will also expand to various body forms such as Hatchbacks and Sedans and SUVs, perfecting the product matrix.

From the revealed plans so far, the Ora 5 is just a starting point. Lu Wenbin explicitly stated that the Ora 5 Family will cover multiple niche categories including A-segment SUV, A-segment Sedan/Hatchback, A+ segment SUV, A0 segment Coupe, providing multiple power forms like fuel, pure electric, and hybrid.

This means Ora is transforming from a "small car brand" to a "brand covering multiple niche categories". The Guiyuan platform provides the technical foundation for this expansion. The platform is compatible with five power forms, covering 7 major categories including Sedan, SUV, Off-road SUV, Pickup, MPV, Sports Car, etc. It is expected to launch over 50 global models. This platform's 70% part commonality rate makes multi-power, multi-category product layout possible in terms of cost and efficiency.

At the same time, Ora is also upgrading existing models. Lu Wenbin explicitly denied rumors of classic models exiting the market. "Good Cat, Ballet Cat and other classic models remain very popular. For example, Ballet Cat sells very well in Shanghai, and can be seen everywhere on the streets." He stated that these models will not stop production. Ora will continue to iteratively upgrade them. Some models will also undergo power upgrades, maintaining the classic user base while attracting new users. Additionally, in 2026, the Ora brand will also undergo intelligent upgrades for its on-sale models Ballet Cat and Flash Cat.

In terms of brand architecture, Ora and Salon have completed integration, and Salon's model Mech Dragon has moved into the Ora community. Through deep collaboration of the dual brands, Great Wall hopes to cover a more complete price range in the pure electric field, extending from Ora's mainstream market to Salon's planned high-end luxury market.

Ora's other important battlefield is overseas.

Currently, the Ora 5 has started shipping to Brazil and Europe, and will be launched in these markets successively in the near future. Great Wall Motor plans to achieve 40% sales growth in the Thai market in 2026, and has added 10 billion Thai Baht investment for this purpose. The Ora 5 is the key vehicle to achieve this goal.

According to the plan, starting from Thailand, Ora will further expand to Europe, Oceania, Middle East, Latin America, Africa and other markets. In Great Wall Motor's overall overseas layout, the overseas progress is accelerating, and Ora has become an important source of incremental sales after Haval.

More worth noting is that Ora's understanding of the overseas market no longer stays at the level of "exporting products". The brand positioning has shifted from "New Energy Vehicle that Loves Women More" to "Global Fashion Boutique Car Brand". Communication advocacy has been upgraded to "Live Up Your Shine". Facing global young users, adapting to the real needs of different markets with a more open product logic.

Of course, looking at it calmly, this 206.88% year-over-year growth rate is partly because the base of the same period last year was indeed low (1,961 units). A monthly sales volume of 6,018 units still has room compared to the high point when Ora brand monthly sales exceeded 10,000 in 2021.

Additionally, current growth mainly relies on one new car, the Ora 5. Taking the retail data of the first four months of this year as an example, Ora 5 Pure Electric sold 4,464 units, Good Cat sold 2,629 units, while Ballet Cat sold only 4 units. The resilience driven by a single vehicle needs time to test. But Ora has obviously realized this. Its dense product planning and matrix expansion are active responses to this risk.

But regardless, Ora has walked out of the coldest winter. In this May where Great Wall's overall sales are not yet clear, Ora proved its value of still being needed by users with a mild rebound. This is probably the most comforting item in this monthly report.

Source: Auto Observer

On April 24, the 2026 Beijing Auto Show opened. Great Wall Motor exhibited with the theme "Contract". Haval, Wey, Tank SUV, Ora, Great Wall Poer, and Great Wall Soul Motorcycles brought nearly 60 display vehicles with powerful debut. The powerful product matrix and hardcore technology made the Great Wall Motor booth full of visitors and became a highlight of the show.

Contract spirit is the key to accelerating high-quality development. As a starting point, Great Wall Motor adheres to the philosophical approach of seeking truth from facts, treats users and the industry sincerely, and builds solid product power, technical power, and global brand power. Great Wall Motor President Mu Feng stated at the press conference that trust, represented by contract spirit, is the most solid cornerstone of the business world. Relying on a global perspective, he pointed out that Great Wall Motor will focus on the European market, build a complete business ecosystem, and emphasized the promotion of "ecosystem going global", establishing long-term trust contracts with local users based on respect and in-depth cultivation.

Strong Matrix Interprets Superior Product Power

Product power is the direct embodiment of corporate competitiveness. At this auto show, Great Wall Motor brought a full-scenario product matrix, including Haval Mongoose PLUS, Haval Mongoose PLUS 7-seater version, Wey V9X, Wey New Gaoshan, New Tank 700, Great Wall Ora 5 Multi-power version, Great Wall Ora 5 Sports version, Great Wall Poer Hi4-T, and Great Wall Soul S2000C Cruise Classic version, among others, making a joint appearance and highlighting their strength.

Haval Mongoose PLUS embodies the Tao of squares and circles, showing the beauty of edges and corners, fully displaying full-function comfortable space and super-long range, and equipped with a rear axle electronic control mechanical dog clutch differential lock. Pre-sale started on April 18, with a pre-sale price starting from 189,800 yuan. Haval Mongoose PLUS 7-seater version directly addresses the real pain points of multi-person families in vehicle use, possessing advantages such as versatile spacious space and full-domain intelligence, truly achieving worry-free travel in all scenarios. It was officially pre-sold at this auto show, with a pre-sale price starting from 193,800 yuan.

AI luxury six-seater flagship — Wey V9X is the first large six-seater flagship SUV of the Guiyuan S platform, adopting Eastern classic aesthetic design concepts. From a full-scenario architecture of one vehicle with multiple sizes and one vehicle with multiple powers, to the million-level power confidence of Super Hi4 and million-level driving texture of Super Intelligent Chassis, to the intelligent interaction of the Super Native AI Cabin Cockpit, the Guiyuan S platform, with its full-stack self-developed hardcore technology cluster, presents a new height for luxury platforms. On April 17, the Wey V9X was officially pre-sold, with a pre-sale price starting from 371,800 yuan. The Wey New Gaoshan blends intelligent technology with Eastern aesthetics, achieving "everyone has a good seat", opening a new era for MPV families.

The new Tank 700 uses Qilin as its core design language, deeply integrating the noble image of Eastern auspiciousness with the power of rugged off-road vehicles, establishing a differentiated identity for Chinese luxury off-roading. The new Tank 700 builds a dual flagship power system of the second-generation 3.0T Hi4-T and 2.0T Hi4-Z, equipped with a million-level chassis, and first adopts the VLA large model in a non-load-bearing body, while reshaping the safety benchmark and achieving full-scenario NOA road protection. On April 20, the new Tank 700 was heavily launched, with a launch price starting from 428,000 yuan.

Great Wall Ora 5 interprets Ora's positioning as a "global fashionable premium car brand" with multiple power versions, highlighting the advantage of one vehicle with multiple powers, combining appearance, intelligence, and worry-free experience. Based on the global concept of "one vehicle with multiple postures", Great Wall Ora 5 Sports version brings a forward-charging momentum with a lower body posture and adds exclusive sports kits and color-blocking designs, satisfying users' dual needs for personal expression and handling sensation.

Great Wall Poer Hi4-T covers both passenger Poer and commercial Poer dual versions, adopting the strong off-road super hybrid architecture Hi4-T, equipped with Coffee OS 3 smart cockpit, supporting high-power external discharge, anxiety-free long-distance travel, and continuous climbing without overheating, making it a "real new energy pickup truck" with full-scenario adaptation, high intelligence, and super safety. Great Wall Poer Hi4-T was officially pre-sold at the auto show, with a pre-sale price starting from 149,800 yuan.

 Great Wall Soul S2000C Cruise Classic version is equipped with eight-cylinder eight-gear power and Qualcomm Snapdragon 8155 automotive-grade chip, emphasizing "more composed, purer, more fun",取消了边箱与风挡 (removed side boxes and windshields), adopting a new exhaust system, possessing a 690mm low seat height, and relying on a full-figured shape and light handling, becoming a new choice for easier control and more personality.

Multi-dimensional Breakthroughs Highlight Hard Technical Power

Higher product power cannot do without the support of technological strength. At the bustling Great Wall Motor booth, its technology exhibition area attracted large numbers of visitors to stop, intuitively showing the multi-dimensional progress of Great Wall Motor in technology research and development.

At this auto show, Great Wall Motor brought a brand-new high-performance power architecture, including the brand-new Super V8 engine that fills the gap in the field of self-developed large-displacement high-performance power, and the lightweight solution ranking among the world's best, heavily using carbon fiber materials, as well as the mid-engine power layout first adopted, achieving excellent handling performance. In the future, from racing to consumer-grade, the brand-new high-performance power architecture, as a key systematic technology reserve, can guarantee multi-line product landing and strengthening, broaden the development path of Great Wall Motor, and contribute to the development of Chinese automotive sports and racing culture.

In the field of intelligence, Great Wall Motor has already established a "moat" in the dimensions of data, algorithms, and computing power, and its intelligent products such as the VLA assisted driving large model are highly praised. Great Wall Motor's other two core technologies — Great Wall Guiyuan Platform and Great Wall Hi4, are also hot spots at the booth. The Great Wall Guiyuan Platform is compatible with PHEV, HEV, BEV, FCEV, and ICE five power forms, using native AI as the foundation, integrating hardcore technologies such as dual VLA large models to build a native full-stack intelligent agent, while reconstructing safety logic with AI, achieving deep integration of active and passive safety, and solidifying the safety bottom line. Great Wall Hi4 has become a "power family" that can serve different scenarios based on diverse needs. Among them, the new generation Hi4 technology continues to promote four-wheel-drive equality with "four-wheel-drive performance, two-wheel-drive energy consumption", and the Pan-off-road Super Hybrid Architecture Hi4-Z interprets the wisdom of Dujiangyan based on power split technology, forming a synergy with the Strong Off-road Super Hybrid Architecture Hi4-T, strengthening Great Wall Motor's dominant position in the off-road field. In addition, Great Wall Motor also showcased a longitudinal diesel hybrid powertrain for the future, dedicated to providing more choices.

"Ecosystem Going Global" Builds Global Brand Power

In recent years, Great Wall Motor has continued to accelerate its going-global pace, and its global influence has continued to rise. The Great Wall Motor booth also attracted large numbers of foreign friends to visit and exchange, adding another touch of "international style" to this auto show.

Adhering to the concept of win-win, relying on the "ecosystem going global" model of "research, production, supply, sales, and service" going global comprehensively, Great Wall Motor continues to improve its overseas system power, build a global brand, and now possesses over 16 million global users, over 1,500 overseas sales channels, and cumulative overseas sales of over 2 million vehicles. It has also established 3 full-process vehicle production bases in Thailand, Brazil, and other places, and owns multiple KD factories in Ecuador, Pakistan, and other places. Great Wall Motor is also accelerating the global launch of high-value vehicles. Not only going "out", but also going "up". For example, products under the Tank SUV brand have been sold to more than 30 countries and regions and have become hot off-road brands in high-potential markets such as the Middle East.

Reliable products are contracts for users, technology accessibility is a contract for original intention, and "ecosystem going global" is a contract for integration into the global community. Moving forward to the "15th Five-Year Plan", Great Wall Motor will continue to adhere to contract spirit, deepen intelligent new energy, exert deep effort in technology, off-roading, and globalization, provide users with better experiences, and create value for the industry.