[Baoding, China] On September 29, 2026, the 2027 Great Wall Ora Good Cat officially went on sale. The new car offers 335km and 430km CLTC range options, totaling five trim levels, including 335km Luxury Edition, 335km Prestige Edition, 430km Luxury Edition, 430km Prestige Edition, 430km GT Mulan Edition, with a suggested retail price starting from 69,800 Yuan. Place an order now to enjoy multiple car-buying benefits, including Deposit Doubling Gift, Trendy Gift, Cabin Upgrade Gift, Smart Connection Worry-Free Gift, Charging Worry-Free Gift, and Usage Worry-Free Gift.

More Attractive: Classic design wins global awards, love at first sight

Great Wall Ora Good Cat's high appeal has always been recognized by domestic and international users, becoming a reason for many users to pay. It successively won Malaysia's "Most Anticipated New Car", Top Gear South Africa 2023 Annual Award, Brazil's "Most Worthwhile Electric Vehicle to Buy within 200,000 Reais", etc., and became the first Chinese brand model to shortlist for Canada Toronto World Car of the Year "World Urban Car".

2027 Great Wall Ora Good Cat continues the family's classic design language, with rounded and smooth body curves, paired with signature LED Cat-Eye Headlights, Music Box Spoke Wheels, Rhythm Master Taillights, and Golden Ratio Posture. New Rhodonite Red paint, inspired by the elegant eastern gemstone Rhodonite, enhances the high appeal. For users, this is a pure electric vehicle that catches the eye at first sight, looks great on the road, and has been verified by global aesthetics.

More Secure: Three-in-One 3D Protection, Safer Family Travel

Safety has always been the strong suit of Great Wall Ora Good Cat, becoming one of the few models in its class to simultaneously obtain European Euro NCAP 5-Star, European Green NCAP 5-Star, as well as Australia, New Zealand A-NCAP 5-Star certifications. In the domestic market, it won China EV Fire Safety Index 5-Star, and won the "Cold Climate Range Star" and "Cold Climate Reliability Star" double awards.

2027 Great Wall Ora Good Cat continues high safety standards, building active, passive, and battery three-in-one protection. Active safety features eight warning systems and eight active vehicle control functions, covering AEB Multi-Scene Recognition, Lane Keeping, Smart Evading, etc., identifying and intervening in risks in advance. Passive safety uses a cage body, with A/B/C pillars all made of hot-formed steel, front and rear bumper beams made of double-layer high-strength steel roll-formed parts, with a pedestrian protection beam, rear bumper beam with multiple energy-absorbing boxes; 6 safety airbags in the full car, provided by Autoliv, Joyson, etc., with reliable quality and larger protection areas; seatbelts have pre-tensioning functions, providing larger survival space in emergency situations. Regarding the chassis, front lower control arms use double-layer welding, steering column provided by Bosch with collision crumple function, front and rear brake disc sizes are larger than the mainstream level of its class, better braking, less thermal fade.

The battery pack adopts 6-layer armor protection, can withstand 300J underbody impact, twice the new national standard; under national standard testing conditions, cell thermal runaway does not catch fire or explode within 24h. Engine compartment emergency power cut harness and parking brake harness both adopt dual redundant design, key actions like parking, braking are more reliable, extreme situations more controllable. What users get is safer family travel, more confidence in emergency situations, and more peace of mind in long-term battery use.

More Reliable: Healthy Cockpit, Body Anti-corrosion, Less Worry for Long-term Use

Reliability is the reputation cornerstone of Great Wall Ora Good Cat. Quality level: Great Wall Ora Good Cat obtained C-AHI "Five-Star Healthy Car" certification, CA-CAP Chinese Automotive Corrosion Resistance and Aging Performance Platinum Level 5-Star Rating; User level: Previously won Pure Electric Small Sedan Satisfaction No. 1, J.D. Power China New Energy Vehicle New Car Quality Research Compact Pure Electric Sedan Segment Market 1st Place; In December 2025 NEV-CACSI Evaluation, won Pure Electric Small Sedan Satisfaction tied for No. 1.

2027 Great Wall Ora Good Cat continues high reliability standards. Benzene, Formaldehyde in the car are far lower than national standard limits, babies, seniors feel safer to ride. The whole vehicle adopts full-domain acoustic 3D wrapping, multiple positions use two-component sound-absorbing cotton, creating an immersive quiet cockpit, quieter at high speed, more comfortable on long trips. Body adopts 8-coating process, anti-corrosion material share over 70%, multi-area cavity wax injection and PVC adhesive coating, stronger anti-rust capability, users drive for a few years body still intact, better resale value. At the same time, Great Wall Ora Good Cat has undergone strict reliability testing covering total mileage over 1 million kilometers, covering hot and humid, sweltering heat, winter snow and ice, complex mountain terrain and other climate and road conditions, and completed EU multi-country all-road and high-altitude extreme cold verification, making long-term use more worry-free.

More Intelligent: Coffee OS 3 Upgraded Again, Car System Understands You Better

2027 Great Wall Ora Good Cat's Coffee OS 3 Smart Cockpit welcomes upgrade, cruise traffic light countdown function, know how many seconds remaining on red light before city commuting, follow car rhythm more calmly, no need to stare at signals to guess. Child-friendly function, vehicle can intelligently recognize user's age based on voiceprint tags, use child voice tone to respond for children. ICCOA Carlink adds mirror mode, mobile apps directly on board, navigation, playlists, podcasts still original interface and habits, no need to re-adapt. Vision Creation can customize car interface by preference, pet interaction wallpaper let "fur babies" on screen accompany you commuting, picking up kids, traffic jams, cockpit has more warmth. These upgrades give users the intelligent experience of seamless mobile phone on-board, commuting more calm, interface more satisfying, cockpit with more warmth.

Great Wall Ora Good Cat, Global Strength Certification

As the core representative model of Ora Brand Global Strategy, Great Wall Ora Good Cat since launch has exported to Asia, Europe, Africa, South America, North America, Australia six continents 60 countries and regions, gained trust of over 300,000 global users. Based on global car manufacturing system, Great Wall Ora Good Cat participates in global strict testing and market competition, wins multiple authority awards and reputation recognition, is a representative model of Chinese pure electric going global, and also lays global quality base color for 2027 Great Wall Ora Good Cat.

Dropped to 60,000 Yuan Level, Reshape Domestic Urban Pure Electric Model Market Landscape

As a choice for users to buy more worth in the 60,000 Yuan level, 2027 Great Wall Ora Good Cat gives fashion appearance, active/passive safety, reliable quality, smart cockpit all to users, let users actually feel "more attractive, more secure, more reliable, more intelligent" whole vehicle quality, make high-quality pure electric travel within reach. Looking at domestic new energy market, high-spec safety, cockpit, craftsmanship configurations mostly concentrated in higher price ranges.

2027 Great Wall Ora Good Cat brings global standards, overseas awarded quality into more mainstream home pure electric market, break "low price equals reduced equipment" inherent cognition, push 60,000 Yuan level home pure electric market competition turn from competing on range, competing on price, turn to competing in body safety, battery protection, cockpit health, whole vehicle reliability comprehensive dimensions, set new value ruler for domestic entry-level home pure electric market.

2027 Great Wall Ora Good Cat officially goes on sale, belongs to urban users high-quality pure electric era, has arrived.

[Baoding, China] 29 September 2026, 2027 GWM Ora Good Cat dilancarkan secara rasmi. Kenderaan baharu menawarkan dua julat tempoh CLTC 335km dan 430km, berjumlah lima versi konfigurasi, termasuk versi Premium 335km, versi Prestige 335km, versi Premium 430km, versi Prestige 430km, versi GT Mulan 430km, harga runcit disyorkan bermula 69,800 Yuan. Tempahan sekarang, nikmati pelbagai hak pembelian kereta seperti hadiah wang pendahuluan berganda, hadiah gaya baharu, hadiah naik kelas, hadiah keselamatan pintar, hadiah keselamatan pengecasan, dan hak selamat menggunakan kereta.

Lebih Cantik: Reka Bentuk Klasik Meraih Anugerah Global, Memikat Hati pada Pandangan Pertama

Nilai estetika tinggi GWM Ora Good Cat sentiasa dihargai oleh pengguna tempatan dan antarabangsa, menjadi alasan banyak pengguna membelinya. Ia pernah meraih Anugerah "Kenderaan Baharu Paling Ditunggu" Malaysia, Anugerah Tahunan Top Gear Afrika Selatan 2023, Brazil "Model Elektrik Paling Berbaloi Dibeli Dalam 200,000 Real", dan lain-lain, serta menjadi model jenama China pertama dimasukkan ke dalam "Kenderaan Bandar Tahunan Dunia" Anugerah Kereta Tahunan Dunia Toronto, Kanada.

2027 GWM Ora Good Cat meneruskan bahasa reka bentuk klasik keluarga, keluk badan bulat dan lancar, disepadukan dengan lampu mata kucing LED ikonik, rim enjin peti muzik, lampu belakang panglimau, dan postur nisbah emas. Palet warna merah feldspar mawar baharu ditambah, inspirasi daripada batu permata anggun timur feldspar mawar, menjadikan nilai estetika lagi tinggi. Bagi pengguna, ini adalah kenderaan elektrik tulen yang memikat hati pada pandangan pertama, berwibawa apabila dikeluarkan, dan disahkan oleh selera global.

Lebih Selamat: Perlindungan Tiga Dimensi Terpadu, Keluarga Lebih Tenang Semasa Perjalanan

Keselamatan sentiasa menjadi kekuatan GWM Ora Good Cat, dan merupakan model yang jarang di kelasnya yang memperoleh pensijilan lima bintang Euro NCAP Eropah, lima bintang Green NCAP Eropah, serta Australia dan New Zealand A-NCAP lima bintang. Di pasaran domestik, ia meraih lima bintang pada Indeks Keselamatan Kebakaran Kenderaan Elektrik China, serta menerima dua anugerah besar "Bintang Julang Suhu Rendah" dan "Bintang Kebolehpercayaan Suhu Rendah".

2027 GWM Ora Good Cat meneruskan piawaian keselamatan tinggi, membina perlindungan terpadu aktif, pasif, dan bateri. Keselamatan aktif dilengkapi lapan sistem amaran dan lapan fungsi kawalan kenderaan aktif, merangkumi pengenalpastian senario AEB pelbagai, mengekalkan lorong, elakan pintar, mengenal pasti dan campur tangan risiko seawal mungkin. Keselamatan pasif menggunakan badan sangkar, tiang A/B/C semuanya keluli bingkai panas, penghadang hadapan dan belakang semua keluli tahan lasak dwilapisan, dilengkapi palang perlindungan pejalan kaki, penghadang belakang lebih banyak kotak penyerap impak; enam beg udara seluruh kenderaan, disediakan oleh syarikat seperti Autoliv, Joyson, kualiti boleh dipercayai, kawasan perlindungan lebih luas; kerusi selamat dilengkapi fungsi pengencang awal, dalam keadaan kecemasan boleh menyediakan ruang nyawaan lebih besar. Dari segi底盘 (chassis), lengan kawalan bawah hadapan menggunakan pengelasan dwilapisan, aci stereng disediakan oleh Bosch dan mempunyai fungsi pecah hentak dalam kemalangan, saiz disk brek hadapan dan belakang lebih besar daripada paras arus perdana kelas yang sama, brek lebih baik, kelegaan haba lebih kecil.

Pack bateri menggunakan perlindungan ketapal enam lapisan, boleh tahan hentukan bawah 300J, dua kali ganda piawaian negara baharu; dalam keadaan ujian piawaian negara, termal runaway sel bateri 24 jam tidak terbakar dan tidak meletup. Harness paip paip elektrik kecemasan dan harness brek parkir menggunakan reka bentuk dwi-berlebihan, tindakan kritikal seperti parkir, brek lebih boleh dipercayai, keadaan ekstrem lebih terkawal. Yang diterima pengguna ialah keluarga lebih tenang semasa perjalanan, lebih yakin dalam keadaan kecemasan, bateri lebih boleh dipercayai untuk penggunaan jangka panjang.

Lebih Boleh Dipercayai: Kabin Sihat, Perisai Korosi, Penggunaan Jangka Panjang Lebih Tenang

Kebolehpercayaan adalah pondasi reputasi GWM Ora Good Cat. Dari segi kualiti, GWM Ora Good Cat memperoleh pensijilan C-AHI "Kenderaan Sihat Lima Bintang", penilaian CA-CAP China "Kadar Korosi dan Ketahanan" Platinum Bintang Lima; Dari segi pengguna, pernah meraih nombor satu kepuasan dalam sedan kecil elektrik tulen, J.D. Power China Penyelidikan Kualiti Kenderaan Baharu Kategori Kompak Sedan Elektrik Tulen; Pada penilaian NEV-CACSI Disember 2025, meraih peringkat pertama berkongsi dalam kepuasan sedan kecil elektrik tulen.

2027 GWM Ora Good Cat meneruskan piawaian kebolehpercayaan tinggi. Benzene dan formaldehid dalam kabin jauh di bawah had piawaian negara, lebih selamat untuk bayi dan warga emas. Seluruh kenderaan menggunakan pembungkusan akustik 3D, dengan kapas penyerap bunyi dua komponen di pelbagai lokasi, mencipta kabin senyap imersif, lebih senyap pada kelajuan tinggi dan lebih selesa pada perjalanan jauh. Badan kenderaan menggunakan proses 8 lapisan, bahan tahan korosi melebihi 70%, pengisian lilin ruang kosong di pelbagai kawasan dan pelekat PVC, daya tahan karat lebih kuat, badan kenderaan masih utuh walaupun digunakan beberapa tahun, nilai jualan semula lebih tinggi. Selain itu, GWM Ora Good Cat telah melalui ujian ketahanan ketat dengan jarak melebihi 1 juta kilometer, meliputi keadaan cuaca lembap panas, panas melampau, musim sejuk bersalji, dan jalan gunung kompleks, serta pengesahan keadaan jalan dan suhu sangat rendah di ketinggian tinggi di banyak negara EU, menjadikan penggunaan jangka panjang lebih tenang.

Lebih Pintar: Coffee OS 3 Dikemaskini Semula, Sistem Kereta Lebih Memahami Anda

Kabin pintar Coffee OS 3 GWM Ora Good Cat 2027 menerima pengemaskinian, fungsi bacaan saat lampu isyarat lalu lintas semasa memandu, membolehkan anda tahu berapa lagi saat lampu merah untuk perjalanan bandar, ritma mengikut kereta lebih tenang, tidak perlu menatap isyarat lampu untuk teka. Fungsi mesra kanak-kanak, kenderaan boleh mengenal pasti umur pengguna secara pintar berdasarkan ciri suara, menggunakan nada suara kanak-kanak untuk membalas. ICCOA Carlink menambah mod cermin, aplikasi telefon dipindahkan terus ke kenderaan, navigasi, senarai lagu, pod masih antaramuka dan tabiat asal, tidak perlu menyesuaikan semula. Fitur Shijie Zhizao boleh menyesuaikan antaramuka sistem kenderaan mengikut kegemaran, wallpaper interaksi haiwan peliharaan membiarkan "anak berbulu" di skrin menyertai anda perjalanan, ambil anak, sesak lalu lintas, kabin lebih berjiwa. Pengemaskinian ini memberikan pengguna pengalaman pintar sambungan telefon tanpa jeda, perjalanan lebih tenang, antaramuka lebih sesuai, kabin lebih berjiwa.

GWM Ora Good Cat, Pengesahan Kehebatan Global

Sebagai model utama dalam strategi globalisasi jenama Ora, GWM Ora Good Cat sejak dilancarkan sehingga kini telah dijual ke enam benua iaitu Asia, Eropah, Afrika, Amerika Selatan, Amerika Utara, dan Australia di lebih daripada 60 negara dan wilayah, menerima kepercayaan lebih daripada 300,000 pengguna di seluruh dunia. Berlandaskan sistem pembuatan kereta globalisasi, GWM Ora Good Cat menyertai ujian ketat global dan persaingan pasaran, meraih pelbagai anugerah berwibawa dan pengiktirafan reputasi, merupakan model wakil kereta elektrik tulen China ke dunia, sekaligus meletakkan asas kualiti globalisasi untuk GWM Ora Good Cat 2027.

Menurun ke Tahap 60,000, Mengubah Semula Struktur Pasaran Model Elektrik Tulen Bandar Domestik

Sebagai pilihan lebih berbaloi untuk pengguna pada tahap 60,000 Yuan, GWM Ora Good Cat 2027 memberikan penampilan moden, keselamatan aktif dan pasif, kualiti boleh dipercayai, kabin pintar sepenuhnya kepada pengguna, membolehkan pengguna merasai kualiti keseluruhan kereta "Lebih Cantik, Lebih Selamat, Lebih Boleh Dipercayai, Lebih Pintar" secara nyata, menjadikan perjalanan elektrik tulen berkualiti tinggi mudah dicapai. Melihat pasaran tenaga baharu domestik, keselamatan spesifikasi tinggi, kabin, konfigurasi teknologi kebanyakannya tertumpu pada julat harga yang lebih tinggi.

2027 GWM Ora Good Cat membawa piawaian globalisasi dan kualiti anugerah luar negara ke pasaran elektrik tulen rumah tangga yang lebih utama, memecahkan tanggapan sedia ada bahawa "Harga Rendah Sama Dengan Konfigurasi Berkurang", mendorong persaingan pasaran elektrik tulen rumah tangga tahap 60,000 daripada sekadar bersaing jarak dan harga, beralih kepada dimensi komprehensif persaingan keselamatan badan, perlindungan bateri, kesihatan kabin dan ketahanan kereta keseluruhan, menetapkan paras nilai baharu untuk pasaran domestik masuk rumah tangga elektrik tulen.

2027 GWM Ora Good Cat telah dilancarkan secara rasmi, zaman elektrik tulen berkualiti tinggi untuk pengguna bandar telah tiba.

With the arrival of September, the August sales reports from various automakers have been gradually released. Great Wall Motor also announced the latest production and sales data on schedule on September 1st. It sold 113,396 new cars in a single month. Against the backdrop of the traditional car market off-season in August, the overall performance showed steady improvement. More notably, there is continuous optimization of the sales structure: sales of new energy vehicles grew by 8.55% year-on-year, while overseas market sales surged by 38.42% year-on-year. The two growth engines worked in tandem, with growth rates both outpacing the industry average. From January to August 2026, Great Wall Motor's cumulative new car sales reached 805,358 units, an increase of 1.98% year-on-year. As of now, global cumulative sales have officially broken the 17 million unit mark, ushering in another important milestone for brand development.

Looking at brands, Haval remains the sales baseline. In August, it sold 64,960 new cars, a significant month-over-month increase of 15.44%, serving as the core force driving the overall sales rebound. This wave of growth is directly related to the launch of new products. Early in August, the Haval H10 officially launched. Relying on its spacious interior, high configuration, and affordable pricing, it quickly opened the market. Large pre-orders exceeded 30,000 units within 24 hours of launch. Terminal store orders clearly began to climb, directly driving the month-over-month growth of the Haval brand. Besides the stable performance in the domestic market, Haval's overseas sales ratio continues to rise. In core markets such as Russia, ASEAN, and Latin America, Haval SUVs have become the first choice for many families due to their reliable quality and affordable pricing. The multi-point layout in the global market has also given Haval a risk resistance ability far higher than brands relying solely on the domestic market.

The Tank brand sold 17,737 new cars in August, a 2.95% month-over-month increase. Among them, the brand-new redesigned Tank 300 achieved single-month sales of 10,512 units, contributing more than 60% of the brand's sales, once again confirming the market appeal of this national hardcore off-road vehicle. Since its introduction in 2020, Tank 300 has transformed what was originally a niche hardcore off-road sector into a mass consumption market. As of now, the global cumulative user count of the Tank 300 series has approached 600,000. The brand-new replacement model, based on retaining hardcore off-road configurations such as body-on-frame construction and three locking differentials, has optimized interior texture, the smart cockpit, and urban driving comfort. It achieves both off-roading and daily commuting, accurately hitting the car usage demands of young users who balance hobbies with daily needs. At the same time, the Tank brand's overseas expansion pace has been extremely fast. In markets like the Middle East, Australia, and Russia that prefer hardcore models, there are almost no direct competitors. The premium pricing ability is also better than in the domestic market, making it a representative business card for Great Wall's high-end global expansion.

The Wey brand sold 7,367 new cars in August. As of now, global cumulative sales have reached 757,000 units. As Great Wall's high-end new energy brand, Wey experienced early positioning adjustments and finally anchored its efforts on the family high-end new energy market. In mid-August, the Wey V8X officially launched, further filling the product gap in five-seat flagship SUVs. The models built on the Guanyuan S platform have obvious upgrades in chassis, intelligence, and power. From the Lanshan SUV to the Gaoshan MPV to the V8X, Wey focuses on spacious interiors, long range, and full-scenario family use. Relying on the all-terrain adaptability of Hi4 hybrid technology and delicate luxury texture, it has gained recognition from a large number of upgrade and repurchase users. Many consumers switching from joint venture medium SUVs and MPVs include Wey in their core candidate list, and it also bears the heavy responsibility of breakthroughs for the Great Wall brand in upward pricing.

In the August data, the growth highlight is clearly the ORA brand. It sold 11,018 new cars in a single month, a year-on-year surge of 110.95%, achieving double-digit sales growth. ORA experienced a period of product and positioning adjustment in the past two years, with its rhythm slowing down. However, since this year it has clearly returned to an upward track. The brand has gradually expanded from the "Made for Women" positioning to "Young Urban Life Enthusiast". On the product end, the Good Cat series completed model upgrades, with prices dropping to a more affordable range, accurately positioning itself in the 100,000-level boutique pure electric small car market. At the same time, relying on the Guanyuan platform to achieve multi-power layout, it adapts to the needs of different global markets. In the pure electric small car lane where homogenization is serious, ORA focuses on delicate retro styling and delicate user experience, forming off-position competition with competitors focusing on cost-performance. This wave of sales doubling also marks that ORA's transformation adjustments have shown results, and it has returned to the competition sequence of mainstream pure electric small cars.

As a traditional advantage sector of Great Wall, Great Wall Pickup sold 12,288 new cars in August. Among them, overseas sales were 6,518 units, accounting for more than half, serving as the core support for export business. Having deep-plowed the pickup market for many years, Great Wall has formed a product matrix covering commercial and passenger full scenarios. The Wingle series focuses on tool attributes, while the Poer series focuses on passenger experience, accumulating extremely good reputations both domestically and overseas. In many overseas developing markets, Great Wall Pickup is synonymous with durability and high cost-performance, with market share ranking at the forefront for years. With the gradual ramp-up of overseas local production capacity, the cost advantage and delivery efficiency of pickup products will further improve. It will still be one of the baselines for Great Wall's global expansion in the future.

Overall, Great Wall's current growth logic is very clear: While stabilizing the fuel baseline in the domestic market, it steadily promotes new energy transformation; Overseas markets continue high-speed expansion, and the ecosystem global expansion mode gradually fulfills results. The 8.55% year-on-year growth rate of new energy may not seem aggressive, but it wins through parallel multi-brand, multi-price, and multi-technology routes. From entry-level ORA small cars to family-use Haval plug-in hybrids to high-end Wey models, it covers the needs of different users. Hi4 hybrid technology is also gradually being downgraded to more car models, with stronger risk resistance capabilities. The 38.42% high growth rate of the overseas market opens up long-term growth space. Unlike many car companies that rely solely on exporting complete vehicles at low prices, Great Wall takes the full ecosystem global expansion route. Not only selling cars, but also outputting channels, services, production, and even technology together. It lays out local factories in core markets such as Russia, Thailand, and Brazil. This can not only avoid tariff barriers but also better adapt to local market demands.

The global cumulative sales of 17 million units are not simply a pile of numbers, but the result of decades of product reputation and technology accumulation. From the Baoding car company that started with pickups back in the day, to the continuous domestic SUV sales champion for many years, and now to the automotive group with a global layout, behind this lies the synergy of multi-brands such as Haval, Tank, Wey, ORA, and Pickup. It is also the continuous landing of core technologies such as the Guanyuan platform and Hi4 hybrid technology.

Looking forward to the second half of the year's Golden September and Silver October sales peak season, Great Wall brands still have many new products waiting to be launched. The product matrix will be further improved, and the competitiveness of the domestic market will also continue to strengthen. In terms of overseas markets, with more local factories entering production and the opening of emerging markets, the sales growth rate is likely to remain high. Although the competition in the domestic car market remains fierce and there is continued pressure from price wars, the strategy of walking on multiple legs has allowed Great Wall to show stronger market resilience. 17 million units is just a new starting point. Whether it can continue to speed up in the future in new energy transformation and global layout remains worth following up on.

Segera setelah masuk September, rekod jualan Ogos pelbagai syarikat automotif mula diterbitkan, Great Wall Motor juga mengumumkan data pengeluaran dan jualan terkini tepat pada 1 September. Jualan kereta baru tunggal bulan mencapai 113,396 unit, dalam latar belakang musim lengah pasaran kereta tradisional pada bulan Ogos, prestasi keseluruhan stabil dan terus maju, lebih menarik perhatian ialah peningkatan berterusan struktur jualan: jualan model tenaga baharu meningkat tahun ke tahun 8.55%, jualan pasaran luar negara meningkat pesat tahun ke tahun 38.42%, dua enjin pertumbuhan serentak, kadar pertumbuhan mengatasi purata industri. Pada Januari hingga Ogos 2026, Great Wall Motor kumulatif jualan kereta baru 805,358 unit, meningkat tahun ke tahun 1.98%, sehingga kini jualan global kumpulan rasmi melepasi ambang 17 juta unit, menyambut tonggak penting lagi dalam pembangunan jenama.

Dilihat dari jenama, Haval masih menjadi asas jualan, pada bulan Ogos jualan kereta baru sebanyak 64,960 unit, meningkat tajam berbanding bulan lepas 15.44%, ini adalah kuasa utama untuk menarik semula jualan keseluruhan berbanding bulan lepas. Pertumbuhan ini berkaitan langsung dengan pelancaran model baru, awal bulan Ogos Haval H10 rasmi dilancarkan,凭借 ruang besar, konfigurasi tinggi dan harga mesra pengguna membuka pasaran, tempahan besar 24 jam selepas pelancaran mencapai 30,000 unit, bilangan pesanan di kedai akhir meningkat ketara, secara langsung mendorong jenama Haval untuk meningkatkan berbanding bulan lepas. Selain prestasi stabil di pasaran domestik, nisbah jualan luar negara Haval terus meningkat, di pasar utama seperti Rusia, ASEAN, Amerika Latin, SUV Haval凭借 kualiti boleh dipercayai dan harga mesra pengguna, menjadi pilihan utama banyak keluarga, susun atur pelbagai pasaran global, juga menjadikan keupayaan menghadapi risiko Haval jauh lebih tinggi daripada jenama yang hanya bergantung pada pasaran domestik.

Jenama Tank pada bulan Ogos jualan kereta baru 17,737 unit, meningkat berbanding bulan lepas 2.95%,其中 generasi baharu penuh Tank 300 jualan tunggal bulan mencapai 10,512 unit, menyumbang lebih daripada 60% jualan jenama, sekali lagi mengesahkan tarikan pasaran kenderaan off-road kebangsaan ini. Sejak dilancarkan pada tahun 2020, Tank 300 berjaya mengubah laluan off-road niche kepada pasaran pengguna umum, sehingga kini pengguna terkumpul siri Tank 300 global hampir 600,000. Model generasi baharu dalam保留 reka bentuk rangka terpisah, tiga pengunci pembeza, dan persediaan off-road kukuh lain, memperhalus kualiti dalaman, kabin pintar dan keselesaan pemanduan bandar, mencapai off-road dan kegunaan harian tiada gangguan, tepat mengenai keperluan kenderaan pengguna muda yang mengimbangi hobi dan kehidupan harian. Pada masa yang sama langkah pengembangan luar negara jenama Tank sangat laju, di pasaran yang gemar model off-road seperti Timur Tengah, Australia, Rusia, hampir tiada pesaing langsung, keupayaan premium juga lebih baik daripada domestik, menjadi nama ikonik untuk Great Wall eksport kelas tinggi.

Jenama WEY pada bulan Ogos jualan kereta baru 7,367 unit, sehingga kini jualan global terkumpul telah mencapai 757,000 unit. Sebagai jenama tenaga baharu kelas tinggi Great Wall, WEY mengalami penyesuaian penjenamaan awal, akhirnya mengarahkan fokus pada pasaran tenaga baharu keluarga kelas tinggi dengan tepat. Pertengahan bulan Ogos WEY V8X rasmi dilancarkan, lebih melengkapi kekosongan produk SUV flagship lima tempat duduk, model dibina berdasarkan Platform Guiyuan S, pada chassis, kecerdasan dan kuasa ada peningkatan ketara. Dari SUV Lanshan ke MPV Gaoshan hingga V8X, WEY menekankan ruang luas, jarak jauh, penggunaan keluarga pelbagai situasi,凭借 keupayaan penyesuaian seluruh medan teknologi hibrid Hi4 dan kualiti mewah yang halus, mendapat pengiktirafan banyak pengguna peningkatan dan pertukaran, banyak pengguna yang menukar dari SUV sederhana gabungan asing, MPV, akan memasukkan WEY ke senarai pilihan utama, juga memikul tanggungjawab berat untuk Great Wall jenama pelaksanaan ke atas.

Dalam data bulan Ogos keseluruhan, jenama yang paling cemerlang dari segi kadar pertumbuhan adalah jenama ORA, jualan kereta baru tunggal bulan 11,018 unit, meningkat tajam tahun ke tahun 110.95%, jualan mencapai gandaan. Dua tahun lalu ORA mengalami tempoh penyesuaian produk dan penjenamaan, irama melambat, namun sejak awal tahun ini jelas kembali ke laluan kenaikan. Jenama dari penjenamaan "lebih cinta wanita" secara beransur-ansur diperluaskan kepada "gaya hidup bandar muda", pada bahagian produk siri Good Cat siap kemas kini model, harga turun ke sasaran yang lebih mesra, tepat pada sasaran pasaran kereta kecil elektrik premium gred 100,000, pada masa yang sama凭借 Platform Guiyuan mencapai susun atur pelbagai kuasa, menyesuaikan keperluan pasaran pelbagai negara global. Dalam laluan kereta kecil elektrik yang berat dengan penyeragaman, ORA menekankan gaya antik halus dan pengalaman pengguna yang halus, membentuk persaingan berbeza dengan pesaing yang menekankan nilai kos, pertumbuhan gandaan jualan ini, juga menandakan penyesuaian transformasi ORA telah memberi hasil, kembali ke siri persaingan kereta kecil elektrik utama.

Sebagai bidang kelebihan tradisional Great Wall, Great Wall Pickup pada bulan Ogos jualan kereta baru 12,288 unit,其中 jualan luar negara 6,518 unit, nisbah lebih daripada separuh, ini adalah sokongan utama untuk perniagaan eksport. Berkarya dalam pasaran pickup selama bertahun-tahun, Great Wall telah membentuk matriks produk merangkumi komersial, penumpang pelbagai situasi, siri Fengjun menekankan sifat utiliti, siri Pao menekankan pengalaman penumpang, telah mengumpulkan kredibiliti yang sangat baik di dalam dan luar negara. Di pasaran berkembang banyak luar negara, Great Wall Pickup adalah sinonim untuk tahan lasak, nilai kos tinggi, bahagian pasaran sentiasa berada di hadapan. Dengan kapasiti tempatan produk secara beransur-ansur meningkatkan, kelebihan kos dan kecekapan penghantaran produk pickup akan semakin meningkat, pada masa hadapan tetap menjadi salah satu asas Great Wall eksport.

Dilihat secara keseluruhan, logik pertumbuhan Great Wall semasa sangat jelas: Pada masa pasaran domestik menjaga asas bahan api, dengan beransur-ansur melaksanakan transformasi tenaga baharu; pasaran luar negara secara berterusan berkembang pesat, model eksport ekosistem secara beransur-ansur mewujudkan hasil. Pertumbuhan tahun ke tahun tenaga baharu 8.55% nampak tidak agresif, namun menang dengan pelbagai jenama, pelbagai harga, pelbagai laluan teknologi serentak, dari pintu masuk ORA kereta kecil hingga SUV hibrid sisipan Haval keluarga, hingga WEY kelas tinggi, meliputi keperluan pengguna berbeza, teknologi hibrid Hi4 juga secara beransur-ansur turun ke lebih banyak model, keupayaan menghadapi risiko lebih kuat. Pertumbuhan tinggi 38.42% pasaran luar negara, membuka ruang pertumbuhan jangka panjang, dan dengan banyak syarikat automotif lain yang hanya bergantung pada eksport kenderaan lengkap harga rendah berbeza, Great Wall berjalan dengan jalan eksport ekosistem penuh, bukan sahaja menjual kereta, malah saluran, perkhidmatan, pengeluaran bahkan teknologi secara serentak dikeluarkan, di pasar utama seperti Rusia, Thailand, Brazil susun atur kilang tempatan, kedua-dua boleh mengelak halangan tarif, juga boleh lebih baik menyesuaikan keperluan pasaran setempat.

17 juta jualan global terkumpul, bukan sekadar tumpukan nombor, tetapi hasil pengumpulan reputasi produk dan teknologi selama puluhan tahun. Dari syarikat automotif Baoding yang bermula dengan pickup, hingga juara jualan SUV domestik berturut-turut beberapa tahun, hingga kini menjadi kumpulan automotif yang meluas ke seluruh dunia, di sebalik ini adalah sinergi pelbagai jenama Haval, Tank, WEY, ORA, Pickup, juga pelaksanaan berterusan teknologi teras Platform Guiyuan, hibrid Hi4.

Melihat ke hadapan musim jualan emas September dan Oktober pada separuh tahun kedua, pelbagai jenama Great Wall masih ada model baru sedang menunggu, matriks produk akan semakin lengkap, daya saing pasaran domestik juga akan semakin meningkat. Dari segi pasaran luar negara, dengan lebih banyak kilang tempatan mula bertani dan pasaran baru berkembang, kadar pertumbuhan jualan berkemungkinan besar tetap tinggi. Walaupun daya saing pasaran domestik masih teruk, perang harga terus menekan, strategi berjalan dengan banyak kaki, menjadikan Great Wall menunjukkan ketahanan pasaran yang lebih kuat. 17 juta unit hanyalah permulaan baru, seterusnya sama ada pada masa hadapan pada masa transformasi tenaga baharu dan layout global untuk terus mempercepatkan, perlu dipantau secara berterusan.

Gasgoo reported that recently, Great Wall Motor announced August 2026 sales data. In that month, Great Wall Motor delivered a total of 113,396 new vehicles, a 4.93% month-over-month increase. Year-to-date sales from January to August reached 805,358 units, a 1.98% year-over-year increase, and global cumulative sales surpassed 17 million units.

Image Source: Great Wall Motor

Looking by brand, Haval remains the main sales force, selling 64,960 units in August, a 15.44% month-over-month increase. Regarding new vehicles, the Great Wall H10 was officially launched this month, with a limited-time trade-in price starting from RMB 201,800, delivering 10,178 units in its first month of launch; the Great Wall H9 Lihun Edition was launched simultaneously, with a limited-time discounted trade-in price starting from RMB 214,900. In addition, the Great Wall War Dragon PLUS and Haval Big Dog categories continue to sell well.

WEY Brand August sales were 7,367 units, with global cumulative sales reaching 757,000 units. The WEY V8X was launched in August, with a limited-time benefit price starting from RMB 226,800, featuring the highest configuration of a 2.0T Super Hi4 Power System and a Super Smart Chassis, and equipped with a Dual VLA Native AI Cockpit-Driving Intelligent Agent.

Tank SUV August sales were 17,737 units, a 2.95% month-over-month increase, with the popularity of the all-new Tank 300 continuing to rise.

The ORA Brand saw significant growth in August, selling a total of 11,018 new vehicles, a 110.95% year-over-year increase. The ORA 5GT and ORA 5 Sport Edition were officially launched on August 28, with limited-time trade-in prices starting from RMB 89,800 and RMB 71,800 respectively.

Great Wall Pickup August sales were 12,288 units, of which overseas sales were 6,518 units. The Commercial Cannon Hi4-T Drone Pilot Edition and Passenger Cannon Hi4-T Black Warrior Edition were launched this month, with starting prices of RMB 151,800 and RMB 178,800 respectively; the Great Wall Cannon Hi4-T Light Travel Co-creation Edition and Double Cab Pop-top RV also simultaneously opened for reservations.

From the overall structure perspective, Great Wall Motor August overseas sales increased 38.42% year-over-year, and New Energy Vehicle sales increased 8.55% year-over-year. Regarding overseas markets, Great Wall Motor recently continued expansion in Indonesia, Chile, Pakistan, Australia, etc., and the globalization layout continues to deepen.

Gasgoo Auto mengetahui bahawa sebelum ini, Great Wall Motor telah mengedarkan data jualan Ogos 2026. Pada bulan tersebut, Great Wall Motor telah menghantar 113,396 unit kenderaan baharu, peningkatan bulan ke bulan 4.93%, jumlah kumulatif Januari hingga Ogos tahun ini mencecah 805,358 unit, pertumbuhan tahun ke tahun 1.98%, jumlah kumulatif global melebihi 17 juta unit.

Sumber Gambar: Kereta Great Wall

Jika dilihat berdasarkan jenama, Haval kekal menjadi penyumbang jualan utama, Ogos menjual 64,960 unit, peningkatan bulan ke bulan 15.44%. Dari segi kenderaan baharu, Great Wall H10 dilancarkan rasmi pada bulan ini, harga tukar terhad bermula 20.18 ribu Yuan, bulan pertama pelancaran dihantar 10,178 unit; Great Wall H9 Edisi Jiwa dilancarkan serentak, harga promosi tukar terhad bermula 21.49 ribu Yuan. Seterusnya, Great Wall Raptor PLUS dan Haval Big Dog terus laris.

Jenama Wey jualan Ogos adalah 7,367 unit, jumlah kumulatif global mencecah 75.7 ribu unit. Wey V8X dilancarkan pada Ogos, harga faedah terhad bermula 22.68 ribu Yuan, dilengkapi dengan Sistem Kuasa Hi4 Super 2.0T tertinggi dan Platform Pintar Super, serta dilengkapi dengan badan pintar AI kenderaan VLA dwiguna asli.

SUV Tank jualan Ogos 17,737 unit, peningkatan bulan ke bulan 2.95%, populariti Tank 300 baharu terus meningkat.

Jenama Ora pertumbuhan pesat,总共 menjual kenderaan baharu 11,018 unit, pertumbuhan tahun ke tahun 110.95%. Ora 5GT dan Ora 5 Edisi Sukan dilancarkan rasmi pada 28 Ogos, harga tukar terhad masing-masing bermula 8.98 ribu Yuan dan 7.18 ribu Yuan.

Great Wall Pickup jualan Ogos 12,288 unit, di mana jualan luar negara 6,518 unit. Great Wall Poer Komersial Hi4-T Edisi Pilot, Great Wall Poer Pengguna Hi4-T Edisi Warrior Hitam dilancarkan pada bulan ini, harga permulaan masing-masing 15.18 ribu Yuan dan 17.88 ribu Yuan; Great Wall Poer Hi4-T Edisi Perjalanan Ringan, Kenderaan Tingkat Ganda juga dibuka tempahan serentak.

Dilihat dari struktur keseluruhan, jualan luar negara Great Wall Motor pada Ogos meningkat 38.42% tahun ke tahun, jualan model kenderaan baharu meningkat 8.55% tahun ke tahun. Mengenai pasaran luar negara, Great Wall Motor baru-baru ini berterusan melangkah di Indonesia, Chile, Pakistan, Australia, dsb, penyusunan global semakin dalam.

Pengarang | Zhang Rui

Penyunting | Zhi Hao

Pendapatan operasi Great Wall Motor pada setengah tahun pertama meningkat hampir 10 bilion Renminbi berbanding tahun sebelumnya, keuntungan bersih yang boleh dikaitkan kepada syarikat ibu bapa menurun 3.872 bilion Renminbi.

Berita Kereta 25 Ogos melaporkan, baru-baru ini, Great Wall Motor Co., Ltd. (dipanggil Great Wall Motor) telah mengeluarkan Laporan Siasat Setengah Tahun 2026.

Dalam setengah tahun pertama 2026, pendapatan Great Wall Motor adalah 102.1 bilion Renminbi, meningkat 10.58% berbanding tahun sebelumnya, keuntungan bersih yang boleh dikaitkan ialah 2.465 bilion Renminbi, menurun 61.11% berbanding tahun sebelumnya.

▲Data Kewangan Utama Great Wall Motor Sepanjang Setengah Tahun 2026

Dari segi penjualan, Great Wall Motor mencatatkan penjualan 575,800 unit kereta baharu pada setengah tahun pertama 2026. Dari itu, penjualan domestik adalah 286,700 unit, penjualan luar negara adalah 289,000 unit, berdasarkan data ini penjualan luar negara telah mengatasi domestik.

Secara keseluruhannya, prestasi kewangan Great Wall Motor pada setengah tahun pertama 2026 mempunyai aspek baik dan buruk, peluang dan cabaran wujud bersama, penjualan luar negara semasa telah meningkat dengan ketara, malah mengatasi penjualan domestik. Sama ada Great Wall Motor boleh lebih maju dalam prestasi pada separuh tahun kedua, pasaran luar negara akan menjadi lebih kritikal.

01.

Pendapatan 102.1 bilion Renminbi

Keuntungan Bersih Berbanding Tahun Sebelumnya Menurun 61.11%

Pada setengah tahun pertama 2026, pendapatan Great Wall Motor adalah 102.1 bilion Renminbi, meningkat 9.766 bilion Renminbi berbanding 92.335 bilion Renminbi pada tempoh yang sama tahun lalu, meningkat 10.58% berbanding tahun sebelumnya.

▲Data Kewangan Utama Great Wall Motor Sepanjang Setengah Tahun 2026

Dari segi keuntungan bersih, Great Wall Motor pada setengah tahun pertama 2026 mencatatkan keuntungan bersih 2.465 bilion Renminbi, berkurangan 3.872 bilion Renminbi berbanding 6.337 bilion Renminbi pada setengah tahun 2025, menurun 61.11% berbanding tahun sebelumnya. Great Wall Motor menjelaskan bahawa penurunan keuntungan bersih berbanding tahun sebelumnya adalah terutamanya disebabkan oleh penundaan pemulihan subsidi hasil dasar cukai luar negara, dan pergeseran kadar pertukaran mata wang.

Dari segi margin kasar, pada setengah tahun pertama 2026, margin kasar Great Wall Motor adalah 18.37%, berkurangan 0.01 titik peratus berbanding 18.38% pada tempoh yang sama tahun lalu.

Dari segi penjualan, pada setengah tahun pertama 2026, Great Wall Motor mencatatkan penjualan 575,800 unit kereta baharu, meningkat 1.22%. Dari itu, penjualan kumulatif kereta baharu domestik adalah 286,700 unit, menurun 22.53%, penjualan kumulatif kereta baharu luar negara adalah 289,000 unit, meningkat 45.46%. Berdasarkan keputusan, penjualan luar negara Great Wall Motor semasa telah mengatasi domestik.

▲Penjualan Great Wall Motor Sepanjang Setengah Tahun 2026

Dari segi kategori model, penjualan truk pikap Great Wall Motor pada setengah tahun pertama 2026 turun 3.71% berbanding tahun sebelumnya, penjualan SUV turun 1.12%, penjualan sedan dan lain-lain (terutamanya kenderaan baharu) meningkat 58.80%.

02.

3 Puso Pengeluaran Kereta Lengkap dengan Proses Penuh Di Luar Negara Telah Dibangun

Saluran Pemasaran Luar Negara Melebihi 1600 Outlet

Selain mengumumkan data kewangan setengah tahun, Great Wall Motor juga mendedahkan keadaan pembangunan syarikat dalam laporan tersebut.

Sekarang, Great Wall Motor mempunyai jenama seperti Haval, Tank, WEY, Ora, Great Wall Pickup, Great Wall Soul Moto, Great Wall Commercial Vehicles, dll. Produk merangkumi SUV, Sedan, Pickup, MPV, Moto, Trak Berat. Kuasa termasuk Gasoline, Diesel, Hibrid Petrol-Listrik, Plug-in Hybrid, Elektrik Sepenuhnya dan Hidrogen.

▲Keadaan Pembangunan Great Wall Motor Sepanjang Setengah Tahun 2026

Great Wall Motor menyatakan, strategi pengglobalan mereka telah dilaksanakan sepenuhnya. Dari segi pengeluaran, Great Wall Motor telah membina 3 pusat pengeluaran kereta lengkap dengan proses penuh di Thailand, Brazil, dll., dan memiliki beberapa loji KD di Ecuador, Malaysia, Pakistan, dll.

Dari segi pengembangan pasaran, produk Great Wall Motor tersebar di Eropah, Australia, Afrika, Amerika Tengah & Selatan, Asia Tenggara dan Timur Tengah, lebih 170 negara dan wilayah; dari segi pembangunan saluran, hampir 200 kedai baru ditambah, sehingga Jun 2026, saluran pemasaran luar negara melebihi 1600 kedai.

Great Wall Motor juga memberikan risiko dan cabaran yang mungkin dihadapi dalam laporan tersebut, dari segi antarabangsa, perubahan persekitaran antarabangsa, peningkatan halangan perdagangan, dll., membawa risiko ketidakpastian perdagangan antarabangsa, boleh menimbulkan getaran kepada industri automotif, dari segi pasaran domestik, Great Wall Motor menyatakan persaingan pasaran sedia ada di pasaran automotif domestik, persaingan homogen semakin meningkat.

Bagi menangani risiko dan cabaran di atas, Great Wall Motor menyatakan akan mengambil langkah-langkah berikut sebagai tindakan utama:

1. Memperdalam strategi global "ONE GWM", dengan "penggalian wilayah + operasi tempatan" sebagai teras, mengembangkan Eropah dan pasaran sedia ada berdaya saing tinggi dan pasaran baru, mengurangkan kebergantungan kepada pasaran tunggal; menggalakkan pengeluaran tempatan dan sokongan rantaian bekalan di kilang luar negara, mengelakkan risiko geopolitik serta risiko penambahan halangan perdagangan; mencipta produk utama yang sesuai dengan pelbagai keperluan pengguna global, merealisasikan "satu kereta banyak kuasa" model produk global.

2. Terusan inovasi teknologi dan kategori, optimumkan matriks produk, dengan Platform Guiyuan, Hibrid Hi4, Teknologi Pengendalian Cerdas Coffee, realisasikan kompatibiliti kuasa pelbagai dan kuasa AI, keluarkan produk lebih kompetitif ke pasaran; bergantung pada laluan off-road, tinggi, MPV baharu, Bentuk Kotak 4 trek utama, keluarkan model bernilai tambah tinggi; perkukuh halangan ekosistem off-road jenama Tank, kukuhkan pasaran tinggi; WEY melalui membina "Platform Teknologi Guiyuan S + ekosistem rantaian industri penuh + minda keyakinan" mencari terusan beza tinggi; Ora melalui model baharu, kos rendah, kereta global serasi tinggi, bantu pertumbuhan pengglobalan.

3. Menggali teknologi teras, perkhidmatan jenama, kualiti produk, lakukan penyebaran nilai jangka panjang, condong sumber ke jenama ke atas, perkhidmatan pengguna, pembangunan tengah digital jangka panjang, bergantung pada aset jangka panjang jenama, saluran, pengguna untuk merentasi kitaran industri, realisasikan pertumbuhan berkualiti tinggi yang mampan.

03.

Penutup: Great Wall Motor Memulakan Mencari Titik Pertumbuhan Baharu

Secara keseluruhan, rekod Great Wall Motor pada setengah tahun pertama 2026 adalah campuran gembira dan sedih.

Pada setengah tahun pertama 2026, pendapatan Great Wall Motor meningkat 10.58% berbanding tahun sebelumnya, penjualan meningkat 1.22%, penjualan luar negara malah meningkat 45.46%, namun keuntungan bersih Great Wall Motor menurun 61.11% berbanding tahun sebelumnya.

Seterusnya, Great Wall Motor menyatakan perlu mengurangkan kebergantungan kepada pasaran tunggal, optimumkan matriks produk, keluarkan produk lebih kompetitif ke pasaran. Dalam persaingan keras industri automotif, apa prestasi yang Great Wall Motor akan bawa seterusnya, kita nantikan.

11 Ogos, 2026 Rali Lintasan Asia Persekutuan Automatik Antarabangsa (FIA Asia Cross Country Rally, AXCR) menamatkan perebutan peringkat kedua. Dalam perjalanan dari Prachinburi ke Nakhon Sawan, pemandu Pasukan Kereta Great Wall Motor Thailand EK Group yang didanai sokongan Peredam Getaran Black Mamba (Mamba Racing Shocks) terus memandu dua kereta perlumbaan diesel GWM TANK 300 untuk menghadapi ujian trek yang kompleks. Selepas persaingan intensif selama dua peringkat berturut-turut, pemandu No. 114 Ulan berada di tempat ke-14 keseluruhan kumpulan kereta dan tempat ke-5 kumpulan T2A-D; pemandu No. 128 Sawal berada di tempat ke-22 keseluruhan kumpulan kereta dan tempat ke-8 kumpulan T2A-D.

AXCR 2026 diadakan di Thailand dari 9 hingga 15 Ogos, bermula dari Pattaya ke utara dan akhirnya tiba di Phitsanulok, merentasi jarak sekitar 2000 kilometer. Sebagai salah satu acara rali off-road jarak jauh yang paling mewakili di Asia, persekitaran perlumbaan AXCR yang kompleks dan berubah-ubah adalah ujian berintensiti tinggi terhadap kuasa kereta, sasis, suspensi dan kebolehpercayaan kereta secara keseluruhan. Maklumat rasmi acara menunjukkan, peruntukan litar jarak jauh kira-kira 2000 kilometer diteruskan tahun ini.

Memasuki bahagian hadapan kumpulan pada peringkat kedua, suspensi Black Mamba menghadapi ujian intensif berterusan

Peringkat kedua dari Prachinburi ke Nakhon Sawan. Menghadapi keadaan jalan berbatu pasir, berlumpur, berlubang dan berubah-ubah, kereta perlumbaan bukan hanya memerlukan kelajuan, tetapi suspensi perlu mengekalkan prestasi peredaman yang stabil di bawah hentaman berterusan.

Berdasarkan keputusan peringkat kedua yang diumumkan pasukan, Ulan menamatkan peringkat itu dalam masa 1 jam 11 minit 19 saat, menduduki tempat ke-7 kumpulan kereta pada hari itu dan tempat ke-2 kumpulan T2A-D. Sawal menamatkan perlumbaan dalam masa 1 jam 29 minit 52 saat, menduduki tempat ke-31 kumpulan kereta dan tempat ke-10 kumpulan T2A-D pada hari itu.

Berakhir dua peringkat, Ulan menggunakan masa kumulatif 4 jam 40 minit 29 saat, semasa berada di tempat ke-14 keseluruhan kumpulan kereta dan tempat ke-5 kumpulan T2A-D; Sawal menggunakan masa kumulatif 4 jam 56 minit 04 saat, semasa berada di tempat ke-22 kumpulan kereta dan tempat ke-8 kumpulan T2A-D.

Khususnya yang patut diberi perhatian ialah Ulan memasuki 10 teratas keseluruhan pada peringkat kedua dan merangkul tempat kedua kumpulan T2A-D. Dalam persekitaran di mana kereta perlumbaan basis produksi T2 berlumba dengan banyak kereta perlumbaan pengubahsuaian aras tinggi, prestasi ini bukan sahaja menunjukkan daya saing menyeluruh kereta diesel GWM TANK 300, tetapi juga membolehkan Peredam Getaran Black Mamba pada kereta itu menerima pengujian berterusan dalam persekitaran perlumbaan jarak jauh sebenar.

Pihak pasukan juga mendeskripsikan peringkat kedua sebagai hari yang mencabar dengan keadaan jalan kompleks seperti berbatu pasir. Maksud sebenar AXCR adalah meletakkan kenderaan dalam persekitaran yang jauh melebihi kekuatan penggunaan jalan biasa, untuk ujian berterusan pada suspensi, kuasa dan sistem pemindahan kuasa.

Bukan hanya "menahan hentaman", off-road berintensiti tinggi menguji keupayaan peredaman berterusan

Tuntutan terhadap peredam getar dalam rali off-road adalah jelas berbeza dengan memandu di jalan raya biasa.

Apabila kereta perlumbaan melalui lubang berterusan, batu pecah, gelombang dan parit pada kelajuan tinggi, suspensi perlu menyelesaikan mampatan dan pantulan berulang kali dalam masa yang sangat singkat. Jika kawalan peredaman tidak mencukupi, kenderaan mudah mengalami pantulan berterusan, menjejaskan sentuhan berkesan tayar dengan permukaan tanah; haba yang dihasilkan oleh kerja jangka panjang dan frekuensi tinggi juga boleh menjejaskan keadaan kerja peredam getar.

Oleh itu, satu sistem peredam persembahan perlumbaan yang cemerlang bukan hanya perlu menyelesaikan hentaman besar tunggal, tetapi lebih penting mengekalkan output peredaman yang relatif stabil di bawah keadaan kerja jangka panjang, suhu tinggi dan frekuensi tinggi.

Perjalanan AXCR bersama Pasukan Kereta Great Wall Motor Thailand EK Group ini juga memberi Peredam Getaran Black Mamba persekitaran ujian realiti yang sangat bernilai.

Peredam getar yang dibangunkan oleh Black Mamba untuk aplikasi off-road berintensiti tinggi menggunakan idea reka bentuk seperti tabung bersaiz besar dan struktur tangki minyak luaran, melalui penambahan kapasiti cecair minyak dan peningkatan keupayaan penyejukan haba semasa proses kerja, memberikan sokongan untuk kerja berterusan dalam keadaan off-road jarak jauh. Maklumat produk rasmi Black Mamba juga menekankan, reka bentuk peredam getar tabung tunggal tangki minyak luarannya boleh meningkatkan kapasiti cecair minyak dan membantu penyejukan haba semasa peredam getar bekerja; sebahagian produk off-road berintensiti tinggi juga menggunakan tabung saiz 65mm dan reka bentuk boleh laras pelbagai peringkat.

Inilah sebab utama Black Mamba melaburkan produk ke dalam acara antarabangsa seperti AXCR – makmal boleh menyediakan data, manakala litar off-road berterusan ratusan kilometer sahaja yang boleh mengesahkan lagi prestasi produk sebenar apabila berhadapan dengan suhu tinggi, hentaman dan keadaan jalan kompleks.

Salur berjejari besar, nitrogen dan peredam boleh laras memberikan lebih banyak kemungkinan untuk trek kompleks

Berikatan dengan skenario penggunaan off-road jarak jauh, produk peredam prestasi tinggi Black Mamba melalui reka bentuk struktur salur besar, teknologi peredam nitrogen, tangki minyak luaran dan peredam boleh laras, meningkatkan keupayaan sistem peredam untuk menangani keadaan jalan yang berbeza.

Tabung yang lebih besar dan kapasiti cecair minyak, membantu pengurusan haba semasa kerja bebanan tinggi berterusan peredam getar; reka bentuk tangki minyak luaran meningkatkan kapasiti cecair minyak lagi dan mencipta syarat untuk penyejukan haba berterusan. Pada masa yang sama, reka bentuk peredam boleh laras membolehkan penyesuaian khusus terhadap keadaan kerja suspensi berdasarkan berat kereta perlumbaan, gaya pemanduan dan ciri peringkat perlumbaan yang berbeza.

Kepada pertandingan seperti AXCR, keupayaan penyesuaian ini adalah sangat penting.

Dari jalan pasir berbatu berkelajuan tinggi ke jalan berlumpur, dari getaran berterusan ke hentaman jurang besar, ciri jalan dalam pertandingan yang sama mungkin berubah dengan ketara. Peredam getar perlu menyediakan sokongan yang mencukupi semasa hentaman besar, dan juga membolehkan roda mengikuti perubahan jalan dengan cepat, membantu kereta perlumbaan mengekalkan keupayaan mengikut jalan dan kawalan pemandu ke atas kenderaan.

Saat ini, Black Mamba mempunyai pelbagai spesifikasi produk peredam nitrogen dan boleh laras untuk model off-road keras seperti TANK 300, sebahagian produk menggunakan reka bentuk struktur seperti tangki minyak luaran dan peredam boleh laras pelbagai peringkat, sasaran produk merangkumi off-road harian ke persekitaran penggunaan intensiti lebih tinggi.

Dari peminat off-road China ke acara antarabangsa, bertarung di AXCR untuk tahun ketiga berturut-turut

Bagi Black Mamba, pertandingan 2026 mempunyai makna berlapis lain – ini adalah tahun ketiga berturut-turut brand ini bertanding di Rali Off-Road Asia.

Dari acara off-road domestik ke rali jarak jauh antarabangsa dalam persekitaran kompleks Asia Tenggara, Black Mamba sedang melalui penyertaan realiti berterusan, menjadikan perlumbaan sebagai bahagian penting dalam pembangunan produk, pengesahan dan pengumpulan teknologi.

Berbanding pendedahan jenama semata-mata, nilai terbesar rali off-road jarak jauh adalah kereta perlumbaan setiap hari berhadapan dengan keadaan sebenar yang tidak boleh diramalkan. Lumpur, pasir berbatu, selak air, suhu tinggi dan hentaman berterusan akan menolak komponen ke keadaan beban yang lebih tinggi, manakala data dan maklum balas pemandu dalam perlumbaan juga boleh menyokang pembangunan produk dan penambahbaikan susulan.

Inilah kepentingan penting Black Mamba berpegang pada "ujian kereta dengan perlumbaan, ujian produk dengan perlumbaan".

Terutama dalam konteks model off-road keras China yang semakin menuju pasaran luar negara, jenama kereta China dan jenama komponen automotif China mengambil bahagian bersama dalam acara antarabangsa sedang membentuk tingkap pameran teknologi baru. Kali ini Black Mamba bekerjasama dengan Pasukan Kereta Great Wall Motor Thailand EK Group bertarung di AXCR, bukan sahaja satu kerjasama perlumbaan, tetapi juga satu ujian realiti lagi bagi produk suspensi prestasi tinggi China di pentas off-road antarabangsa.

Dua peringkat hanyalah permulaan, cabaran lebih sukar masih berterusan. Selepas peringkat kedua ditamatkan, persaingan AXCR 2026 baru memasuki fasa penting. Kereta perlumbaan seterusnya akan diteruskan ke arah Kamphaeng Phet dan Phitsanulok, terus menghadapi ujian cuaca rumit musim hujan Thailand dan permukaan off-road pelbagai jenis.

Bagi Pasukan Kereta Great Wall Motor Thailand EK Group, kereta No. 114 kini sudah masuk lima teratas kumpulan T2A-D, kereta No. 128 juga mengekalkan kedudukan sepuluh teratas kumpulan, kedua-dua kereta perlumbaan telah menamatkan dua peringkat pertama dengan berjaya, untuk pertandingan seterusnya menyimpan peluang untuk meningkatkan kedudukan.

Bagi Peredam Getaran Black Mamba, setiap peringkat, setiap hentaman berkelajuan tinggi dan setiap kilometer keadaan jalan kompleks bermaksud pengesahan produk baru. Litar sama sekali bukan matlamat pemasaran produk, tetapi titik permulaan menguji prestasi. Dari berdiri di pentas AXCR untuk tahun ketiga berturut-turut, sehingga 2026 secara rasmi mendukung Pasukan Kereta Great Wall Motor Thailand EK Group bertarung di acara antarabangsa, Black Mamba sedang melalui satu perlumbaan sebenar demi satu perlumbaan sebenar, membawa peredam getar prestasi tinggi China ke pentas antarabangsa yang lebih ketat dan lebih luas.

Di hadapan,随着 2026 Rali Lintasan Asia Persekutuan Automatik Antarabangsa terus mendalam, Peredam Getaran Black Mamba juga akan bersama dua kereta perlumbaan GWM TANK 300 menerima cabaran peringkat lebih berat, untuk terus mengesahkan prestasi dan kebolehpercayaan produk suspensi off-road China dengan prestasi sebenar di arena.

[Auto Market Expert] Great Wall Motor sold 108,067 units in July, up 3.54% year-on-year. Cumulative Jan-July 691,962 units, up 2.64% year-on-year.

The growth rate is not astonishing, but the structure is improving: NEV proportion increased, overseas growth 50.93%, Haval H10 pre-sale secured 22,615 orders in 12 hours—new products are capturing the market.

Five Brands, Three Rising, Two Stable

Haval: 56,272 units, still the cornerstone. Contributed more than half of Great Wall's sales. H10 pre-sale starting from 214,800, 22,600 orders in 12 hours—the most eye-catching pre-sale performance this year. Raptor PLUS, Big Dog continue to sell well, the basic 100,000-200,000 SUV market foundation was not eroded.

TANK: 17,228 units, month-on-month growth 9.64%. New TANK 300 launched, starting from 199,800, continuing to consolidate off-road category advantages. In the 200,000-300,000 hardcore SUV market, TANK currently has no real rivals.

ORA: 10,820 units, surge 151.63% year-on-year. Fastest growth within Great Wall. ORA 5 completed second OTA, hybrid version launched. But 151% has low base effect—ORA base last year was already not high.

Great Wall Pickups: 16,006 units, up 16.22% year-on-year. Po series continues to lead domestic pickup market, Hi4-T hybrid version starts user reviews.

WEY: 7,725 units, month-on-month growth 7.43%. V9X Family version just launched, starting from 316,800. Gaoshan took the NEV MPV sales crown for First Half—the key for WEY, proves it has a foothold in the high-end market. But 7,725 units absolute volume is still small, not at the same level as Li Auto, AITO.

 

H10: 12 Hours 22,600 Orders

Haval H10 positioned as "new type of box-style vehicle", limited-time promotional price starting from 214,800. 12 hours 22,615 orders, placed in the whole industry, is a top-tier pre-sale performance.

H10 targets hardcore SUV market, 200,000-250,000 range currently only TANK 300 and Fang Cheng Bao Bao 5 two players. H10 enters with lower threshold and newer design, timing fits well.

But there is a big gap between pre-sale orders and actual delivery. Whether H10 can convert 22,600 orders into sales depends on production ramp-up speed and actual launch price.

Overseas: Growth 51%, shifting from trade export to localization

July overseas sales up 50.93% year-on-year, the fastest growing sector for Great Wall.

Specific actions: ORA lands Australia, South Africa, Malaysia, enters Spain, Italy test drive. Haval Raptor PHEV rolls off line in Uzbekistan—not exporting whole vehicles, is localization production. TANK fleet completes 3,220 km crossing in Kazakhstan, brand synchronously sponsors local activities.

Great Wall overseas is not just selling cars, it is building brand, building channels, building localized capacity. BYD and Chery have already successfully operated, Great Wall is catching up.

 

Objective Evaluation

Great Wall July has three highlights: H10 pre-sale exploded, overseas growth 51%, ORA recovered. Indicates product definition ability and global execution still online.

Two things to watch out for:

First, overall growth is not fast. 108,000 units, 3.54% year-on-year, compared to BYD (419,000), Geely Group (250,000+), Chery (276,800), volume and growth rate are not in the forefront. Domestic SUV competition intensifies, Haval basic foundation needs continuous reinforcement.

Second, NEV proportion can still improve. Great Wall did not publish NEV sales separately, but from brand structure—Haval main force still fuel and PHEV, TANK mainly fuel, ORA EV but base small—NEV penetration rate should be lower than industry average. In the background of NEV penetration rate breaking 60%, electrification transformation needs acceleration.

Our Judgment

Great Wall is a "category innovation" driven company. TANK's success proves it is good at making hit products in niche segments. H10 pre-sale data shows this ability remains.

But category innovation has a ceiling: each niche segment has an upper limit. TANK monthly sales 17,000 is already good, hard to go higher. Great Wall needs to return to annual sales 1.5 million scale, not only needs a few hit categories, but overall NEV penetration rate full improvement.

H10 is a good start. Whether it can catch on, see delivery and reputation after actual launch.

Recently, Wei Jianjun posted a message wishing Great Wall Motors a happy 36th birthday.

Why is it 36 years?

In the impression of some veteran drivers, Great Wall Motors' "age" should seem larger, it should have been born in the 1980s; let's talk about this topic first. The establishment time of Great Wall Motor Manufacturing Factory was 1984, which is indeed not bad, some veteran drivers did not remember wrong. However, 1990 was the first year Wei Jianjun served as General Manager of Great Wall Auto Industry Co., Ltd., and before Wei Jianjun took office, the company's core business was engaged in vehicle modification. By 1989, the company fell into loss due to poor management, later the Nandayuan Township Government offered preferential conditions to attract contracting. On July 1 of the next year, Wei Jianjun took over as General Manager of Great Wall Motors, and started producing Great Wall brand light trucks from 1991, and achieved continuous growth in product sales.

So 1990 counts as the real starting point of Great Wall Motors, today it is exactly 36 years.

Great Wall Motors truly entered the vision of mainstream car market users starting from 1995; Wei Jianjun visited Thailand in 1996, found pickup trucks everywhere, after analyzing the domestic pickup truck market demand, Wei Jianjun decided to build this model; By March 5, 1996, the first Great Wall Deer pickup came off the line; and Great Wall Motors achieved pickup product exports to the Middle East the following year, officially launching the curtain of Chinese car exports

In 1998, Great Wall pickup ranked number one in domestic pickup sales.

In 1999, Wei Jianjun obtained 21% shares held by the local government, Great Wall Motor Group thus realized privatization from collective ownership.

Another turning point was within 2000, during which regulations banning pickup trucks from entering the city appeared; Great Wall Motors went through a period of testing, but by 2002 built the Safe SUV, pioneering the domestic economy SUV. Although this car was imitating Toyota Hilux Surf, that is the US version Toyota 4Runner, it was still very popular at that time.

Later, Great Wall Motors successively built a series of passenger car products, such as Great Wall H3, H5, M1, M2, C30, C50, Jiayu MPV, Cool Bear, etc.; After establishing the Haval brand, the classic Haval H6 was born; further on, the Wey brand, Ora, and Tank sub-brands were successively built, from Deer Pickup to Tank Car, Great Wall Motors used 36 years to complete the transformation, from reverse development products to independent R&D.

Among Great Wall Motors' series of sub-brands and products, which car is the most attractive?

This question has no standard answer, it can only be said opinions vary; I prefer off-road vehicles, started following Great Wall Motors from the Safe era, subsequently followed Fengjun series pickups, Great Wall H3, etc. Currently most concerned with the new Haval H5 off-road vehicle, the vehicle's body size meets usage needs, appearance design also has significant upgrade potential; but only for its power plan there are some dissatisfactions, currently it provides 2.0T gasoline version and 2.0T diesel version options, both use 8AT transmissions.

Gasoline version has sufficient power, but a gasoline-powered large off-road vehicle inevitably has higher fuel consumption.

Diesel version power is slightly weak, the 122kW maximum torque corresponding straight-line acceleration capability is a bit regrettable.

So still expect this car to launch a hybrid version, just considering realistic problems, that is if Haval H5 uses Hi4-T or Hi4-Z plug-in hybrid system, it will inevitably affect the sales of Tank brand's Tank 300/400/500 Hi4-T or Hi4-Z off-road vehicles. Then suggesting to use this hybrid system makes no sense, but is it possible to consider adopting a diesel hybrid system?

Compared with gasoline engines, diesel engines perform poorer in terms of noise, vibration, and harshness, mid-to-high-end cars are more suitable for gasoline engines, this is undisputed. Tank brand are all using gasoline engine plug-in hybrid systems. Then giving product positioning slightly lower Haval H5 diesel plug-in hybrid system can avoid competitive relationship with Tank brand off-road vehicles, if there is still potential competitive relationship, perhaps consider using Hi2 architecture hybrid system for Haval H5.

That is using diesel engine and motor, using small capacity power battery pack, not designed as plug-in hybrid.

The vehicle can retain a 5~10kWh power battery pack, charging relies entirely on generating power during driving and kinetic energy recovery; the battery pack is used for auxiliary drive, power enhancement, and parking power usage. Vehicle equipped with drive motor with maximum power around 100~150kW, still use 2.0T diesel engine, system combined maximum power achieved above 200kW, combined maximum torque above 500N·m, believe such Haval H5 will be very popular, will become ideal choice for off-road enthusiasts, major rescue organizations, outdoor sports clubs and field work units, will be an excellent tool vehicle, will also be a modern off-road vehicle with a strong presence.

Above is just personal opinion, as an automotive manufacturer with long-term attention, no matter what still wish Great Wall Motors a happy birthday.

On July 24, Great Wall Motor Chairman Wei Jianjun officially announced two new cars via Weibo — Great Wall Ora 5GT, Great Wall Ora 5 Sport Edition. Both cars are positioned as hatchback sport coupes, aiming to provide new choices for young users who love sporty styles and pursue driving pleasure. As Chairman Wei said: "For a long time, when people mention hatchback coupes, they first think of joint venture models. In this niche track, our domestic brands will also fight for respect and make a good car for friends who like it." The arrival of Ora 5GT and Ora 5 Sport Edition is exactly the fulfillment of this promise.

Dual-car differentiated positioning, two sport philosophies covering two types of young users

The launch of these two models uses two different sport philosophies to cover two types of young users — Great Wall Ora 5 Sport Edition focuses on urban fashion, integrating sport aesthetics into daily travel; Great Wall Ora 5GT dives deep into handling and sport performance, prepared for young people who are unwilling to compromise and persist in being themselves. This is not a short-term trend-chasing product layout, but the result of Great Wall Motor starting category research and continuous improvement iterations many years ago. This also once again verifies Great Wall's consistent forward development approach and long-term strategic layout.

Factory Original is High Customization, Natural Sport Aesthetics and Driving Pleasure Both Fully Realized

Ora 5GT and Ora 5 Sport Edition adopt natural sport aesthetic concept design, following Ora family design language. While inheriting the brand's high-value gene, they shape distinct sport temperaments with differentiated sport kits and exclusive design details, balancing brand identity and model-specific personality. Ora 5GT focuses on extreme performance sport style, equipped with aerodynamic GT kit, including wind-cutting front splitter, sport side skirts, wind-sweeping rear spoiler, etc. With the stance of "Factory Original is High Customization", the performance sport presence is maxed out. At the same time, exclusive sport car colors with more tension and personality-attracting are matched. Color saturation fits competition style, further amplifying the whole car presence.

[Great Wall Ora 5GT]

Ora 5 Sport Edition adopts color-block two-tone body design, matched with sport-style body kits and red brake calipers. Every detail interprets the exclusive style of sport models. Overall color style is fresh and trendy, versatile texture, wrapped with gentle and introverted temperament in the showy presence. Suitable for daily commuting, urban travel, and suburban outings, easily handling full-scenario travel.

[Great Wall Ora 5 Sport Edition]

At the driving performance level, both cars are also worth looking forward to. Previous exposed camouflage vehicle road test footage shows that Ora 5GT overtakes cleanly, cornering posture is stable, lateral support is in place, solid chassis foundation is evident. The visual characteristics of quad exhaust tips make people even more full of expectations for its performance. Precise handling makes every steering turn just right. "Good looking, easy to drive, both can be obtained" — as Wei Jianjun said, from design to driving control, both cars strive to achieve looks and performance both at the top level.

Rooted in Local, Focusing on Global, Ora Globalization Process Accelerates Again

The significance of the two cars is not limited to the Chinese market. Wei Jianjun clearly stated: "In the future, these two models will all be exported. We work hard to make them global cars, so that impressive stances from China can be seen on streets all over the world." Ora 5GT and Ora 5 Sport Edition are exactly oriented in this direction. From R&D to manufacturing, they are promoted according to global standards, committed to making Chinese domestic brand hatchback coupes gallop on global streets.

This confidence comes from Ora brand's increasingly eye-catching global market performance. In June 2026, Ora brand sales reached 10,806 units, year-on-year growth 229.15%, already entered more than 50 countries and regions globally. Among them, Ora 5 cumulative orders in Thailand broke 5,000 units; in Brazil market, listed only 24 hours and sold out completely; on June 30, Ora 5 officially launched in Madrid, Spain, at the same time launched Italy journey, announcing Ora comprehensive entry into Europe; starting from July, Ora 5 has successively landed in Australia, South Africa, Indonesia and Central and South America and other regions. From Southeast Asia to South America, from Europe to Oceania, Ora takes one step at a time, making Chinese domestic brand product power won widespread recognition from global markets. The addition of Ora 5GT and Ora 5 Sport Edition will further enrich Great Wall Ora's global product matrix, boosting Ora globalization strategy steadily forward.

Currently, Ora 5 Sport Edition has successively arrived at nationwide sales outlets, welcome to visit stores for viewing. The two new cars will also officially launch soon, for more information please pay attention to Ora official platform.

24 Julai, Pengerusi Great Wall Motor Wei Jianjun melalui Weibo secara rasmi mengumumkan dua model baharu — Great Wall Ora 5GT, Great Wall Ora 5 Sport. Kedua-dua model diletakkan sebagai kereta sport coupe hatchback, bertujuan memberikan pilihan baharu kepada pengguna muda yang gemar gaya sukan dan mengejar keseronokan memandu. Seperti yang dikatakan oleh Tuan Wei: "Selama ini, apabila membincangkan kereta coupe hatchback, yang terlintas dalam fikiran orang adalah model joint venture. Dalam segmen pasaran ini, jenama sendiri kita juga perlu menunjukkan semangat, untuk menciptakan kereta yang baik bagi para peminat." Kehadiran Ora 5GT dan Ora 5 Sport merupakan pemenuhan terhadap janji ini.

Penempatan berbeza untuk dua model, dua falsafah sukan merangkumi dua kategori pengguna muda

Pelancaran dua model kali ini menggunakan dua falsafah sukan yang berbeza untuk merangkumi dua kategori pengguna muda — Great Wall Ora 5 Sport menonjolkan gaya bandar, mengintegrasikan estetika sukan ke dalam perjalanan harian; Great Wall Ora 5GT mendalam dalam aspek kawalan dan prestasi sukan, disediakan untuk golongan muda yang tidak mahu berkompromi dan berpegang pada diri sendiri. Ini bukan susun atur produk mencontohi jangka pendek, tetapi hasil penyelidikan kategori yang dimulakan oleh Great Wall Motor beberapa tahun dahulu, serta penambahbaikan berterusan, sekali gus mengesahkan semula pendekatan penyelidikan dan pembangunan yang benar serta strategi jangka panjang yang dipegang Great Wall.

Pembuatan asal seperti kustomisasi tinggi, estetika sukan semula jadi dan keseronokan memandu dipanjangkan secara dua hala

Ora 5GT dan Ora 5 Sport menggunakan reka bentuk konsep estetika sukan semula jadi, mengikuti bahasa reka bentuk keluarga Ora. Dalam mewarisi gen rupa paras tinggi jenama, mereka membentuk karisma sukan yang sangat berbeza dengan kit sukan berbeza dan butiran reka bentuk eksklusif, sambil mengimbangi kebolehkenalan jenama dan keunikan model tertentu. Ora 5GT menonjolkan gaya sukan prestasi ekstrem, dilengkapi dengan kit aerodinamik GT, termasuk splitter hadapan pemecah angin, skirt sisi sukan, sayap belakang pemecah angin, dengan sikap "pembuatan asal seperti kustomisasi tinggi" memaksimumkan karisma sukan prestasi. Serentak itu, ia dilengkapi dengan warna kenderaan sukan eksklusif yang lebih dinamik dan menarik perhatian, kelegapan warna sesuai dengan gaya pertandingan, seterusnya membesarkan keseluruhan karisma kenderaan.

[Great Wall Ora 5GT]

Ora 5 Sport pula menggunakan reka bentuk badan dua warna kontras, dipadankan dengan komponen kelab sukan gaya dan klem brek merah, setiap butiran menafsirkan gaya eksklusif model sukan. Gaya penyelarasan keseluruhan warna segar dan trend, tampilan serasi, dalam karisma yang berani tersembunyi sifat tenang dan bersahaja, sesuai untuk perjalanan harian, perjalanan bandar, dan perjalanan dekat pinggir bandar, mudah mengendalikan semua skenario perjalanan.

[Great Wall Ora 5 Sport]

Dalam aspek prestasi pemanduan, kedua-dua kereta juga layak ditunggu-tunggu. Gambar ujian jalan kereta berpelindung yang telah didedahkan sebelum ini menunjukkan Ora 5GT lebih pantas ketika menyalip, postur stabil ketika membelok, sokongan sisi cukup, kualiti chassis yang kukuh dapat dilihat dengan jelas. Ciri visual ekzos empat keluaran, lagi-lagi membuat orang lebih menantikan prestasi prestasinya. Kawalan yang tepat, menjadikan setiap belokan cukup tepat. "Cantik dipandang dan mudah dipandu, kedua-duanya boleh diperolehi" — seperti yang dikatakan oleh Wei Jianjun, dari reka bentuk hingga kawalan pemanduan, kedua-dua kereta berusaha mencapai paras visual dan kekuatan yang sama-sama hebat.

Berada di tempatan, memandang ke global, proses globalisasi Ora dipercepatkan lagi

Makna dua model ini tidak terhad hanya kepada pasaran China. Wei Jianjun dengan jelas menyatakan: "Pada masa hadapan, kedua-dua model ini akan dieksport, kita berusaha menjadikannya sebagai kereta global, supaya seluruh dunia dapat melihat sikap menarik dari China." Ora 5GT dan Ora 5 Sport adalah dengan arah ini, dari penyelidikan dan pembangunan ke pembuatan semuanya diteruskan mengikut piawaian global, komited untuk membolehkan kereta coupe hatchback jenama sendiri China berlari di jalanan seluruh dunia.

Keteguhan ini berasal daripada prestasi pasaran global Ora yang semakin cemerlang. Jun 2026, jualan jenama Ora mencapai 10,806 buah, meningkat 229.15% berbanding tahun sebelum ini, telah memasuki lebih 50 negara dan kawasan. Di antara itu, tempahan terkumpul Ora 5 di Thailand telah melepasi 5,000 unit; di pasaran Brazil hanya 24 jam selepas dilancarkan telah habis dijual. Pada 30 Jun, Ora 5 secara rasmi dilancarkan di Madrid, Sepanyol, pada masa yang sama memulakan lawatan Itali, mengisytiharkan Ora memasuki Eropah secara menyeluruh. Mulai Julai, Ora 5 telah mula memasuki Australia, Afrika Selatan, Indonesia dan kawasan Amerika Tengah dan Selatan. Dari Asia Tenggara ke Amerika Selatan, dari Eropah ke Oceania, Ora melangkah pasti, membuat kekuatan produk jenama sendiri China meraih pengiktirafan meluas di pasaran global. Penglibatan Ora 5GT dan Ora 5 Sport akan memperkayakan lagi matriks produk global Great Wall Ora, membantu strategi globalisasi Ora bergerak maju dengan mantap.

Setakat ini, Great Wall Ora 5 Sport telah mula tiba di stesen jualan di seluruh negara, selamat datang untuk melawat dan menilai. Kedua-dua kereta baharu juga akan segera melangsungkan pelancaran rasmi, maklumat lanjut sila periksa platform rasmi Ora.

Friends, the recent "Great Wall Motor Global Exploration Day" was incredibly lively. Investors from all six continents gathered at the Baoding headquarters. The investors who came from afar not only visited the wind tunnel, crash labs, and other facilities, but also drove the entire series of models including Tank, WEY, and Ora at the Xushui test track.

Especially Great Wall Ora. Investors praised Ora's vehicle product capabilities endlessly. In this regard, sales figures cannot lie. In June, 10,806 units were sold, a 229% year-over-year surge. But what surprised me even more is: in the Brazilian market, 2,000 units sold out in 24 hours. In Thailand, the hybrid version saw 5,000 units in orders.

How did Great Wall Ora 5 suddenly sell so well overseas?

Did you know? Ora has now become a brand offering multiple powertrains for one vehicle — pure electric, hybrid, and fuel. Same platform, same design, three power formats.

Think about it, different global markets have huge differences in charging infrastructure and consumer habits. Europe is suitable for pure electric, hybrid works better in Southeast Asia, and in Central/South America where charging piles haven't spread, the fuel version is actually a must-have. Ora covered all needs with one platform. This strategy is indeed smart, no wonder investors are queuing to become distributors.

Speaking of products. The Great Wall 5 Pure Electric Version consumes 11.5 kWh per 100 km, has a range of 580 km, and features the Coffee OS 3 smart cockpit, built-in Coffee GPT large model voice system. The vehicle system performance is smooth, quite beautiful and user-friendly. This configuration is quite popular in foreign markets.

The hybrid version is the highlight, equipped with the new generation Hi2 intelligent hybrid system, adopting a two-gear direct drive architecture, achieving "three engines six modes" AI smart switching. Simply put, the system will seamlessly switch between pure electric, series, parallel, direct drive, and other modes based on road conditions and driving needs, maintaining optimal efficiency throughout the entire journey. In actual driving, it boils down to four words: fuel-saving, smooth, quiet, fast. Power switching is seamless, daily driving is smooth and fuel-efficient, and commuting costs are ridiculously low.

Great Wall Ora 5 in terms of design can be said to completely align with young people's aesthetic preferences. Adopting the "Natural Aesthetics" design language, it outlines pure beauty with minimalist rounded lines, without piling up or being gaudy, high recognizability at first glance.

The interior also follows a restrained minimalist route, without complicated decorations. A clean and neat layout paired with delicate material combinations creates an atmosphere of relaxation and comfort as soon as you sit in. This consistent and exquisite design is really hard for young users around the globe to refuse.

As of now, Ora has become the choice of over 580,000 global users. Delivering a truly globally adapted car into the hands of young people in different markets, young people's car selection journey can finally stop settling.

Topics

#HowPopularGreatWallMotorIsOverseas

#GreatWallOra5

#GreatWallOra5GlobalCarGlobalPraise

#GlobalInvestorsQueueToDistributeOra5

#OverseasInvestorsPraiseChineseSmartDriving

#GreatWallOra5GlobalLaunch

#GreatWallOra5StyleVehicleForGlobalYouth

Rakan-rakan, acara 'Hari Pencerapan Global Kereta Great Wall' baru-baru ini boleh kata sangat meriah, pelabur dari enam benua di seluruh dunia telah berkumpul di ibu pejabat Baoding. Pelabur yang datang jauh tidak sahaja melihat makmal terowong angin, ujian tabrakan, malah memandu semua model siri seperti Tank, Wey, dan Ora di lapangan uji Xushui.

Khususnya Great Wall Ora, pelabur sangat memuji keupayaan produk model Ora. Pada hal ini, jualan tidak akan menipu. Pada Jun terjual 10,806 unit, naik 229% berbanding tahun sebelumnya. Tetapi yang lebih mengejutkan saya: pasaran Brazil, 2,000 unit, habis dalam 24 jam. Thailand, versi hibrid terjual 5,000 unit secara mendadak.

Mengapa Great Wall Ora 5 tiba-tiba begitu laris di luar negara?

Adakah anda tahu? Ora sekarang telah menjadi jenama dengan pelbagai kuasa – elektrik tulen, hibrid, petrol. Sama platform, sama reka bentuk, tiga bentuk kuasa.

Berpikir sedikit, infrastruktur pengecasan pasaran global berbeza besar, tabiat pengguna berbeza. Eropah sesuai untuk elektrik tulen, Asia Tenggara lebih suka hibrid, kawasan di Amerika Tengah dan Selatan yang tiada stesen pengecas, versi petrol sebenarnya keperluan utama. Ora menampung semua keperluan dengan satu platform, strategi ini memang bijak, tidak hairan pelabur beratur mahu menjadi agen.

Boleh sebut tentang produk. Great Wall 5 versi elektrik tulen, penggunaan tenaga 11.5 kWh per 100 km, jarak perjalanan 580 km, ada juga Coffee OS 3 kabin pintar, bina Coffee GPT sistem model besar bahasa, prestasi kelancaran kereta pintar agak baik, boleh kata cantik dan mudah digunakan, konfigurasi ini di pasaran luar negara agak disukai.

Versi hibrid lebih menjadi tumpuan utama, dilengkapi sistem hibrid pintar Hi2 generasi baharu, guna struktur penganjur langsung dua gear, capai "Tiga Enjin Enam Mod" AI pintar beralih. Mudah kata sistem akan ikut keadaan jalan dan keperluan pemanduan, di antara mod elektrik tulen, siri, selari, penganjur langsung beralih tanpa rasa, sepanjang masa kekalkan kecekapan optimum. Sebenarnya bila memandu ada empat perkataan: Jimat, Lancar, Senyap, Pantas, beralih kuasa tanpa rasa, sehari-hari lancar jimat minyak, kos perjalanan kerja rendah luar biasa.

Great Wall Ora 5 dalam reka bentuk, boleh kata benar-benar tepat dengan citarasa estetika muda. Guna bahasa reka "Estetika Semulajadi", guna garisan bulat minimalis ukir estetik tulen, tidak menimbun, tidak hiasan, nampak sekali pengenal pasti tinggi.

Dalam aspek dalaman juga ikut gaya minimalis terkawal, tiada hiasan rumit, susun atur bersih kemas ditambah gabungan bahan halus, masuk duduk ada rasa suasana santai dan bebas. Reka bentuk serasi dalaman dan luaran serta cantik macam ini, pengguna muda global memang sukar untuk tolak.

Hingga setakat ini, Ora telah menjadi pilihan lebih daripada 580,000 pengguna di seluruh dunia. Serahkan sebuah kereta yang benar-benar serantau global, ke tangan muda di pasaran berbeza, hal memilih kereta untuk muda, akhirnya tidak perlu kompromi lagi.

Topik

#Seberapa Popular Kereta Great Wall di Luar Negara

#Great Wall Ora 5

#Kereta Global Great Wall Ora 5 Dipuji Global

#Pelabur Global Beratur Menjadi Agen Ora 5

#Pelabur Luar Negara Memberi Likes Pada Memandu Pintar China

#Great Wall Ora 5 Dilancarkan Global

#Kereta Gaya Generasi Muda Global Great Wall Ora 5

Every best-selling model hides a "winning strategy" behind it.

Relying on a versatile product matrix featuring three powertrains in one vehicle, the Great Wall Ora 5 has gained recognition from numerous consumers in domestic and international markets. In June, the total brand monthly sales reached 10,806 units, surging 229.15% year-on-year. Among them, the main force of the brand's sales is the Great Wall Ora 5. The Brazilian market launched the first batch of 2,000 units, which sold out in 24 hours; after its official launch in Thailand, cumulative orders have already exceeded 5,000 units.

Additionally, according to reports, starting from July, the Great Wall Ora 5 will gradually land in regions such as Australia, South Africa, and Indonesia, gradually improving the overseas market layout and performing adaptation optimization for different regions. For example, the European version adapts to local regulations and charging standards, while the Middle East and African versions strengthen adaptability to high temperatures and complex road conditions. Based on the multi-power product matrix of the Great Wall Ora 5 in the local market, accurately layout the overseas market, take China's premium new energy vehicles to the whole world.

Recently, the Great Wall Ora Global Overseas Investor Summit was held at the Baoding headquarters. Investors from all over the world gathered at the Great Wall Technology Center and production base for field visits and participated in in-depth test drives of a series of full-range models on the exhibition stands. During the event, besides actual testing of fuel consumption, there was also a "Coffee Cup Spill" challenge regarding body stability, which the Great Wall Ora 5 easily handled. Before this, I also personally went to the Xushui professional test track to experience test drives, immersively experiencing various power version models of the Great Wall Ora 5, and truly gained a deeper understanding of how much value the Great Wall Ora 5's "winning strategy" holds.

Similarly, overseas investors also praised the Great Wall Ora 5 Pure Electric Version for its intelligence after in-depth test drives, such as the equipped Coffee OS 3 smart cockpit and Coffee GPT large model voice function. The thoughtful and casual voice assistant provides the most convenient service for travel. The Great Wall Ora 5 Hybrid Version showed the driving and riding advantages of fuel efficiency and smoothness. Equipped with the Hi 2 intelligent hybrid system, it can achieve "three engines and six modes" AI intelligent switching, adapting to all scenarios, achieving "faster, more economical, quieter, and smoother".

Great Wall Ora 5, thanks to the product matrix of "one vehicle three powertrains" (pure electric/hybrid/fuel), is indeed very popular in the overseas market because it can accurately cut into the pain points of different user needs. For example, Europe has a higher demand for pure electricity, focusing on environmental protection; the hybrid version fits local driving habits in the Thailand region; fuel power in the South Africa region can ensure a more convenient driving experience. Facing the differences in energy structure, policies, regulations, and consumption habits in different global markets, the Great Wall Ora 5 can form complementary lines across multiple fronts.

Final Thoughts

The global best-selling success of the Great Wall Ora 5 is not accidental. "One vehicle multiple powertrains" is indeed its product advantage, but to pursue long-term sales growth, dimensions such as vehicle profit, user satisfaction, and brand goodwill also need consideration. Among them, relying on the Guiyuan platform, the Great Wall Ora 5 can spread costs through a relatively high commonality rate, balancing scale expansion and profit quality. At the same time, it synchronously supports after-sales, parts, and channel systems to guarantee long-term operational quality, which is also the top priority. It emphasizes "ecosystem going overseas", creating a high-quality sample of automotive high-quality overseas export.

On July 21, a major event took place in the automotive world—Great Wall Ora invited global investors to their Baoding base to host a grand Ora "Family Party"—the Overseas Global Investor Summit. This was not just a simple meeting visit, but more like a "Super Roadshow" for Chinese Smart Manufacturing. When overseas investors accustomed to seeing Mercedes and BMW frequently nodded their heads in the Xushui test track upon viewing a Chinese car, it reflected an indisputable fact that makes Chinese people proud and excited: the story of Chinese cars going global has indeed turned a new page.

Subheading: When Global Investors Walked into Baoding, What Did They See?

In July, Baoding became exceptionally lively due to this summit. Investors from all over the world did not go to five-star hotels for vacation, but headed straight to Great Wall's Technical Center and Xushui Test Track to start a super "hardcore" deep tour of Great Wall's manufacturing map.

For these investors accustomed to grand occasions, parameters on PPTs are far less real and concrete than actual track tests. At the Xushui professional test track, they deeply experienced the main star of this event—Great Wall Ora 5. More critically, Great Wall Ora 5 revealed its ace card: "One Car, Multiple Powertrains"—Pure Electric, Hybrid, and Fuel versions lined up side by side, choose as you please.

Subheading: Why Does a Car Need to Have "One Car, Multiple Powertrains"? This Is Ora Brand's Global Big Picture

Many friends might ask, isn't everyone talking about pure electricity now? Why does Great Wall Ora 5 still go to great lengths to launch fuel and hybrid versions?

This is exactly where Ora is most smart—it understands the differences in global markets.

Let's look at the data: Great Wall Ora 5 sold out in 24 hours for the first batch of 2,000 units in Brazil; orders in Thailand exceeded 5,000 units with the hybrid version in short supply. Can infrastructure in Brazil and Thailand be as widespread with supercharging stations as China's tier-one cities? No. Therefore, Ora did not stubbornly push only pure electric, but relied on the strong compatibility of the "Guiyuan Platform" to launch "One Car, Multiple Powertrains".

This strategy is vividly called "Customize on Demand, Travel Freely":

· Pure Electric Version (480km/580km range), equipped with Coffee OS 3 smart cockpit, focusing on "Super Intelligence", aiming at mature pure electric markets like Europe;

· Hybrid Version, equipped with Hi2 intelligent hybrid system, achieving "Three Engines, Six Modes" intelligent switching, focusing on "Save + Smooth", precisely targeting markets in transition in Southeast Asia, South America;

· Fuel Version, covering emerging markets where infrastructure is still being perfected.

Simply put, Great Wall Ora 5 is no longer one car ruling the world, but a platform giving birth to three powertrains, precisely positioning to fit energy policies and consumption habits of different countries. This flexible stance is the "Open Sesame" golden key to leverage the global market for it.

Subheading: From "Made in China" to "Global Quality", What Did Ora Do Right?

In the past, Chinese cars going global always left an impression of "Low Price, High Volume". But this time at the summit, we clearly felt the wind direction changed.

In June, Ora brand sales surged by 229.15%, breaking through the 10,000 unit mark. This was not just a victory in sales, but a victory of brand premium. In Spain, Ora partnered with ACB Basketball League for sports marketing; in Italy, Great Wall Ora 5 launched a Romantic Journey. Ora is telling the world with high-value design, chassis tuning not losing to luxury cars, and class-leading intelligent experience: Chinese cars are no longer a synonym for "Cheap", but "Quality and Value" "Right Car".

This confidence comes from Great Wall Ora 5's persistence in global quality. Whether sold to Brazil, Thailand, or Europe, Great Wall Ora 5 shares the same design language, same smart cockpit, and same comfort standards. This "Unbiased High Quality" is the strongest weapon to break overseas users' inherent biases.

Subheading: Why Can't a Youngster's First Car Be a "Global Car"?

Finally, we bring the perspective back to the domestic market. Many young people feel that buying a commuter car when just starting work is fine, make do with it.

Great Wall Ora 5 tells you, no need to make do. It has minimalist rounded "Natural Aesthetics" appearance, stunning at first sight; it has a smart cockpit and large model voice system not losing to high-end electric cars; most importantly, you can choose pure electric, hybrid or fuel according to your wallet and charging conditions. It is both a youngster's first high-value car, and the top choice for families for additional purchase or trade-in.

Auto Insight:

When global investors lined up for test drives and praised Chinese Intelligent Driving one after another, Great Wall Ora 5 has already become not just a car, it represents a new paradigm for Chinese car companies going global—no blind following, no building cars in isolation, but using "Global Quality" to adapt to "Global Demand".

Starting from July, Great Wall Ora 5 is about to launch in Australia, South Africa, Indonesia... #GreatWallOra5GlobalCarGlobalPraise# This is not just a topic, but the marching sound of China's automotive industry stepping into the center stage of the world. This global grand chess game, Ora is not only committed to the move, but played the game beautifully!

21 Julai, dunia automotif mempunyai peristiwa besar — Great Wall Ora telah mengalu-alukan pelabur global ke kampung asal Baoding, menganjurkan satu perayaan keluarga Ora yang gempar — Puncak Pelabur Global Luar Negara. Ini bukan sekadar pelancongan dan lawatan mesyuarat biasa, malah lebih seperti 'pelancaran super' pengilangan cerdas China. Apabila pelabur luar negara yang sudah biasa dengan Mercedes-Benz dan BMW sering mengangguk pada sebuah kenderaan China di tapak ujian Xu Shui, ia mencerminkan satu fakta yang tidak dapat dinafikan, membanggakan dan menggembirakan warganegara: cerita kenderaan China menuju global, sesungguhnya sudah bermula babak baharu.

Sub-tajuk: Apabila pelabur global memasuki Baoding, apakah yang mereka lihat?

Bulan Julai, Baoding menjadi sangat aktif kerana puncak mesyuarat ini. Pelabur dari seluruh dunia, tidak bercuti di hotel bintang lima, tetapi terus menuju pusat teknologi Great Wall dan tapak ujian Xu Shui, memulakan 'pelancongan mendalam' yang super 'keras' pada peta pembuatan kenderaan 'Great Wall'.

Bagi pelabur yang sudah biasa dengan acara besar, parameter di atas PPT jauh tidak sama dengan ujian sebenar di trek lumba yang lebih jujur dan spesifik. Di tapak ujian profesional Xu Shui, mereka mengalami dengan mendalam protagonis utama acara ini — Great Wall Ora 5. Lebih penting lagi, Great Wall Ora 5 mengeluarkan kad as 'pelbagai kuasa dalam satu kereta': versi penuh elektrik, hibrid dan bahan api diletakkan bersebelahan, pilihlah mengikut kehendak.

Sub-tajuk: Mengapa sebuah kereta perlu mempunyai 'pelbagai kuasa'? Ini adalah pandangan global jenama Ora

Banyak rakan mungkin bertanya, bukankah sekarang semua bercakap tentang elektrik penuh? Mengapa Great Wall Ora 5 masih bersusah paya membuat versi bahan api dan hibrid?

Inilah kecerdikan Ora — ia memahami perbezaan pasaran global.

Jom lihat data: Great Wall Ora 5 di Brazil, 2000 unit pertama terjual habis dalam 24 jam; di Thailand, tempahan melebihi 5000 unit dan versi hibrid tidak cukup bekalan. Adakah infrastruktur Brazil dan Thailand boleh seperti bandar utama China yang mempunyai tiang cas pantas di mana-mana? Tidak. Oleh itu, Ora tidak bersikap tegas hanya mengeluarkan versi elektrik penuh, tetapi berdasarkan keupayaan 'Platform Kesatuan' yang kukuh, telah mengeluarkan 'pelbagai kuasa dalam satu kereta'.

Strategi ini digambarkan sebagai 'disesuaikan mengikut keperluan, perjalanan bebas':

· Versi Elektrik Penuh (jarak pemanduan 480km/580km), dilengkapi kerusi pintar Coffee OS 3, menumpukan pada 'kecerdasan super', menjuju ke pasaran elektrik penuh matang seperti Eropah;

· Versi Hibrid, dilengkapi sistem hibrid pintar Hi2, mencapai pertukaran pintar 'tiga enjin enam mod', menumpukan pada 'jimatan + kelancaran', menargetkan tepat pasaran Asia Tenggara, Amerika Selatan yang sedang dalam transformasi;

· Versi Bahan Api, menjangkaui pasaran baru yang infrastruktur masih dalam proses penyempurnaan.

Secara mudah, Great Wall Ora 5 bukan lagi satu kereta menaklukkan dunia, tetapi satu platform yang menghasilkan tiga kuasa, menempah tepat dasar tenaga dan tabiat pengguna di negara yang berbeza. Fleksibiliti sikap ini,正是 ia 'kunci ajaib' yang memutar global pasaran.

Sub-tajuk: Dari 'Pengilangan China' ke 'Kualiti Global', apakah yang Ora buat betul?

Dulu, kenderaan China menuju global sering meninggalkan imej 'harga rendah, isipadu tinggi'. Tetapi pada puncak mesyuarat kali ini, kita jelas merasai arah angin berubah.

Bulan Jun, jualan jenama Ora melonjak 229.15%, menembus ambang 10,000 unit. Ini bukan sekadar kemenangan jualan, malah kemenangan premium jenama. Di Sepanyol, Ora bekerjasama dengan Liga Bola Keranjang ACB melakukan pemasaran sukan; di Itali, Great Wall Ora 5 memulakan perjalanan romantik. Ora sedang menggunakan reka bentuk cantik, penalaan chassis yang tidak kalah kereta mewah, serta pengalaman pintar yang lebih tinggi kelas, memberitahu dunia: kenderaan China bukan lagi sinonim 'murah', malah 'kualiti baik, harga patut' 'Kenderaan Yang Betul'.

Keyakinan ini, berasal dari pegangan Great Wall Ora 5 pada kualiti global. Sama ada dijual ke Brazil, Thailand atau Eropah, Great Wall Ora 5 berkongsi bahasa reka bentuk yang sama, kerusi pintar yang sama dan standard keselesaan yang sama. 'Kualiti tinggi tanpa perbezaan' ini, adalah senjata paling kuat untuk memecahkan stereotaip pengguna luar negara.

Sub-tajuk: Kereta pertama belia, kenapa tidak boleh menjadi 'kereta global'?

Akhirnya, kita tarik sudut pandang kembali ke dalam negara. Banyak belia merasa, baru bekerja membeli kereta ganti, cukuplah terima sahaja.

Great Wall Ora 5 memberitahu anda, tidak perlu menerima sahaja. Ia mempunyai reka bentuk 'estetika semulajadi' yang ringkas dan bulat, memukau pada pandangan pertama; Ia mempunyai kerusi pintar dan sistem suara model besar yang tidak kalah电车 premium; Yang paling penting, anda boleh memilih versi elektrik penuh, hibrid atau bahan api mengikut dompet dan keadaan cas anda. Ia sekaligus kereta cantik pertama belia, juga pilihan pertama keluarga untuk pembelian tambahan atau penggantian.

Wawasan Auto:

Apabila pelabur global beratur menyetir, serta merta memuji pemanduan cerdas China, Great Wall Ora 5 bukan sekadar satu kereta, ia mewakili paradigma baharu kenderaan China menuju global — tidak mengikut secara buta, tidak membuat kereta dalam bilik tertutup, malah menggunakan 'kualiti global' untuk menyesuaikan 'keperluan global'.

Mulai Julai, Great Wall Ora 5 akan memasuki pasaran Australia, Afrika Selatan, Indonesia…#Great Wall Ora 5 Kereta Global Selamat Global# Ini bukan sekadar topik, malah langkah kaki yang berbunyi kuat industri automotif China menuju pentas dunia. Cawan permainan globalisasi besar ini, Ora tidak hanya mengambil langkah tanpa penyesalan, malah melakukannya dengan cemerlang!

Competition in the global automotive market is surface-level product and channel rivalry, while at the core lies a contest of technological systems and supply chain control. This time, Great Wall Motor broke from the conventional meeting mode, opening the core positions of its R&D, manufacturing, and verification full-link to global investors through a full-process immersive verification, both demonstrating confidence in its own technical strength, and allowing the outside world to clearly see that the decades-accumulated hard-core technical foundation supports its rapid overseas sales growth.

Recently, investors from six continents gathered at Great Wall Motor's global headquarters. A deep exchange covering full-industry chain tours, full-scenario product test drives, strategy presentations, and cultural experiences stepped out of the templated narrative of traditional business meetings. This global exploration and seminar day centered on "full-process verification" was far from an ordinary corporate strength showcase; rather, it was a significant microcosm of the shift in the globalization process of Chinese automotive brands: When overseas cumulative sales broke 2 million units and overseas channels exceeded 1,600, Great Wall Motor, anchored by technology, has shifted the logic of Chinese automakers going global from superficial product output to deep value cultivation, writing a vivid footnote for high-quality overseas expansion of Chinese automobiles.

Chinese automobiles going global is no longer a fresh topic. For over the past decade, many Chinese brands opened overseas market doors through complete vehicle trade, rapidly expanding sales based on price-performance advantages, and spreading the "Chinese Automobile" label across the globe. Great Wall Motor's globalization path chose the heavier and harder "localization rooting" model from the start. This confidence stems from its systematic technological and industrial capabilities.

As of June 2026, Great Wall Motor has established full-process production bases in Thailand and Brazil, building a localized layout of R&D, production, supply, sales, and service. While achieving local production, it drives the cultivation of local supply chains and talent systems, realizing symbiosis and win-win outcomes between industrial implementation and regional development. In the first half of 2026, Great Wall Motor's overseas cumulative sales reached 291,426 units, a year-on-year increase of 47.44%; June single-month overseas sales were 60,168 units, up 50.16% year-on-year, with overseas business becoming the core engine of group growth. Behind these eye-catching data lies the underlying logic of "symbiosis and win-win between industrial implementation and regional development" — not simply replicating Chinese production lines overseas, but deeply participating in local industrial upgrades, binding its own development with local economy, employment, and industrial growth. This "symbiotic going global" effectively dissolves trade protection barriers and allows the brand to truly gain long-term recognition from local markets.

Supporting this globalization layout is Great Wall Motor's technology system strength accumulated over many years, which is also the core background displayed to global investors at this event. Unlike the radical strategies of some automakers betting on a single technology route, Great Wall Motor chose a more pragmatic full-power technology layout: product matrices natively built on the Guiyuan Platform cover fuel, hybrid, plug-in hybrid, pure electric, and even hydrogen fuel cell routes, possessing the ability to flexibly adapt to regulatory policies and consumer demands in different global regional markets. This "don't put all eggs in one basket" technical strategy hits the reality of global market segmentation: Europe and North America markets are accelerating electrification transformation, while markets in Southeast Asia, Latin America, Middle East, etc., still have strong demand for fuel and hybrid, meaning a single technology route is doomed to not dominate globally; full power reserves are the standard for global enterprises.

Technical confidence comes from continuous long-termist investment. Great Wall Motor's R&D investment has exceeded 10 billion yuan for consecutive years, with an engineering R&D team reaching 27,000 people. It possesses a safety laboratory with investment over 500 million yuan and multi-angle crash test capabilities, as well as comprehensive test tracks, the world's first nested intelligent connected test track, and other verification sites, building an R&D foundation for full-domain safety. More worth noting is its "Forest Ecosystem" industrial system: with complete vehicles as the core, technology industries like Jinggong Automotive, Weishi Energy, and HiHope Energy coordinate and develop together. Three of its parts enterprises have already entered the global auto parts top 100 list. This full-industry chain independent and controllable capability not only guarantees overseas supply chain stability but also ensures Great Wall Motor's going global is not a "hollowed-out" brand output, but value output carrying complete industrial capabilities. From underlying technology R&D to supply chain quality control, from complete vehicle manufacturing to extreme scenario verification, this event opening full-link traceability to global investors is essentially proving in a transparent way: the competitiveness of Chinese automakers is no longer low prices, but systematic technology and manufacturing strength.

The deep test of globalization has never been limited to products and technology, but lies more in cooperation concepts and business credibility. At this briefing session, Great Wall Motor President Mu Feng proposed the cooperation tone of "mutual recognition, mutual efforts, and joint achievement", clarifying three major cooperation guarantees: strong product adaptability, outstanding business risk resistance, and sustainable profit growth, particularly emphasizing "no vicious price wars, no transfer of business pressure to partners". The weight of this statement is particularly prominent against the backdrop of current global automotive market fierce competition. For global distributors and investors, short-term sales dividends are certainly tempting, but long-term stable profit expectations and healthy cooperation relationships are fundamental. And full power technology reserves and full industry chain capabilities are the core support for this commitment to be fulfilled. From joint progress in the Brazil market to the breakthrough implementation of WEY G9 in the Malaysia market, multiple local market success cases also validate the feasibility of the localization symbiotic model under technology empowerment.

In the changing global market, marketing dividends will eventually fade; only technical foundations can traverse the cycle. Great Wall Motor's R&D investment at the billion level for consecutive years, full-power technology layout, and full-chain quality control system jointly built the confidence for globalization. This long-term adherence to technology is not only the growth code of the enterprise itself but also the core support for Chinese automotive brands to stand firm in the global market.

Persaingan dalam industri automotif global, pada permukaannya adalah pertarungan produk dan saluran, pada dasarnya adalah perebutan sistem teknologi dan kuasa kawalan rantaian industri. Kali ini, Great Wall Motor mengubah model persidangan biasa dan membuka tapak teras rangkaian lengkap penyelidikan, pembuatan dan pengesahan kepada pelabur global melalui pengesahan penambahbaikan menyeluruh. Ini bukan sahaja pameran keyakinan terhadap kekuatan teknologinya sendiri, tetapi juga membolehkan dunia luar melihat dengan jelas bahawa sokongan bagi pertumbuhan jualan luar negara yang pantas Great Wall Motor adalah tapak teknologi tegas yang telah diendapkan selama bertahun-tahun.

Pada masa kini, pelabur dari enam benua di seluruh dunia berkumpul di ibu pejabat global Great Wall Motor, satu pertukaran mendalam yang merangkumi lawatan rantaian industri lengkap, ujian pemanduan produk seluruh skenario, persembahan strategi dan pengalaman budaya, melangkaui naratif templat perjumpaan perniagaan tradisional. Hari penyelidikan global yang berteras "Pengesahan Rangkaian Penuh" ini bukan sekadar pameran kekuatan perusahaan biasa, tetapi merupakan ringkasan penting dalam proses transformasi globalisasi jenama automobil Cina: apabila jumlah jualan luar negara melepasi 2 juta unit, saluran luar negara melebihi 1,600 buah, Great Wall Motor kini sedang menggunakan teknologi sebagai jangkar, menolak logik keluaran kenderaan buatan Cina daripada output produk permukaan ke pengendapan nilai mendalam, menulis catatan yang hidup untuk keluaran automotif Cina berkualiti tinggi.

Topik penerokaan pasaran luar negara oleh automotif Cina bukanlah perkara baharu. Sepanjang lebih sepuluh tahun lalu, banyak jenama Cina telah membuka pintu pasaran luar negara melalui perdagangan kenderaan lengkap, dengan cepat mengembang jualan berdasarkan kelebihan kos yang berbaloi, juga menjadikan label "Automobil Cina" tersebar di seluruh dunia. Laluan globalisasi Great Wall Motor telah memilih mod "pembelajaan akar tempatan" yang lebih berat dan sukar sejak awal, modal ini tepat berpunca daripada kemampuan teknologi dan industri yang sistematis.

Sehingga Jun 2026, Great Wall Motor telah membina pangkalan pengeluaran lengkap di Thailand dan Brazil, membina susun atur pembelajaran akar tempatan rantaian penyelidikan, pengeluaran, bekalan, jualan dan perkhidmatan yang lengkap. Semasa merealisasikan pengeluaran tempatan, ia menggerakkan pemupukan rantaian bekalan tempatan dan pembinaan sistem bakat, mencapai kerjasama saling berjaya dalam pelaksanaan industri dan pembangunan wilayah. Setengah tahun pertama 2026, Great Wall Motor telah menjual 291,426 unit secara terkumpul di luar negara, meningkat 47.44% berbanding tahun lalu; pada bulan Jun sahaja, jualan luar negara sebanyak 60,168 unit, meningkat 50.16% berbanding tahun lalu. Perniagaan luar negara telah menjadi enjin teras pertumbuhan kumpulan. Di sebalik data yang menarik ini ialah logik asas "kerjasama saling berjaya dalam pelaksanaan industri dan pembangunan wilayah" -- bukan menyalin talian pengeluaran Cina secara mudah ke luar negara, tetapi menyertai secara mendalam dalam peningkatan industri tempatan, mengaitkan pembangunan sendiri dengan ekonomi tempatan, pekerjaan dan pertumbuhan industri. "Penerokaan bersama ini" bukan sahaja berjaya merungkikan halangan perlindungan perdagangan, tetapi juga membolehkan jenama benar-benar mendapatkan pengiktirafan jangka panjang daripada pasaran tempatan.

Sokongan kepada susun atur globalisasi ini adalah kekuatan sistem teknologi Great Wall Motor yang telah diendapkan selama bertahun-tahun, ini juga warna asas teras yang dipamerkan kepada pelabur global dalam aktiviti ini. Berbeza dengan strategi agresif sesetengah syarikat kereta yang bertaruh pada satu laluan teknologi, Great Wall Motor memilih susun atur teknologi tenaga penuh yang lebih praktikal: bergantung pada produk matriks yang dibina secara asli di platform "Guanyuan", merangkumi laluan teknologi pelbagai seperti bahan api, hibrid, hibrid penyambung, elektrik sepenuhnya malah tenaga hidrogen, mempunyai keupayaan menyesuaikan secara fleksibel dengan polisi peraturan dan keperluan permintaan pasaran wilayah berbeza di seluruh dunia. Strategi teknologi "tidak meletakkan semua telur dalam satu bakul" ini tepat mengenai realiti pembezaan pasaran global: pasaran Eropah dan Amerika Utara mempercepatkan transformasi ke elektrifikasi, manakala pasaran Asia Tenggara, Amerika Latin, Timur Tengah masih mempunyai permintaan yang kuat untuk bahan api dan hibrid. Laluan teknologi tunggal pasti tidak dapat menguasai pasaran global, simpanan tenaga penuh adalah standard untuk syarikat berorientasikan globalisasi.

Modal kekuatan teknologi berpunca daripada pelaburan berterusan jangka panjang. Great Wall Motor telah melabur lebih daripada 10 bilion yuan dalam penyelidikan dan pembangunan selama beberapa tahun berturut-turut, pasukan penyelidikan dan pembangunan teknik mencapai 27,000 orang, memiliki makmal keselamatan dengan pelaburan melebihi 500 juta yuan, mempunyai keupayaan ujian tabrakan pelbagai sudut, serta tapang ujian komprehensif, padang ujian rangkaian pintar bersarang pertama di dunia dan banyak tapak pengesahan lain, membina tapak penyelidikan keselamatan di seluruh bidang. Lebih menarik untuk diperhatikan ialah sistem industri "Ekosistem Hutan": dengan kenderaan keseluruhan sebagai teras, syarikat teknologi seperti Jingong Motors, Weishi Energy, Honeycomb Energy bekerjasama secara serentak, anak syarikat telah ada 3 syarikat komponen bahagian memasuki senarai 100 teratas komponen automotif global. Kemampuan autonomi dan kawalan rantaian industri ini, tidak sahaja menjamin kestabilan rantaian bekalan luar negara, tetapi juga memastikan penerokaan Great Wall Motor bukan sekadar "pengeluaran jenama kosong", tetapi pengeluaran nilai dengan kemampuan industri yang lengkap. Dari penyelidikan dan pembangunan teknologi asas kepada kawalan kualiti rantaian bekalan, dari pembuatan kenderaan keseluruhan kepada pengesahan skenario had, aktiviti ini telah membuka rangkaian jejak sepenuhnya kepada pelabur global, pada hakikatnya adalah menggunakan kaedah pemuktihan untuk membuktikan: daya saing syarikat automotif Cina bukan lagi harga murah, tetapi kekuatan teknologi dan pembuatan yang sistematis.

Ujian mendalam globalisasi tidak pernah terhad pada produk dan teknologi, malah lebih kepada falsafah kerjasama dan kredibiliti perniagaan. Dalam persidangan pengumuman ini, Presiden Great Wall Motor, Mu Feng, mencadangkan nada kerjasama "Pengesanan Dua Hala, Dua Hala Bekerjasama, Pencapaian Bersama", menetapkan tiga jaminan kerjasama: keupayaan penyuaian produk yang kuat, keupayaan menanggung risiko operasi yang menonjol, dan pertumbuhan keuntungan yang mampan. Ia terutamanya menekankan "tidak berlawan perang harga ganas, tidak memindahkan tekanan operasi kepada rakan kongsi". Ketegasan penyataan ini amat ketara dalam konteks persaingan harga pasaran automotif global semasa. Bagi pengedar dan pelabur global, bonus jualan jangka pendek memang menarik, tetapi jangka masa keuntungan yang stabil dan hubungan kerjasama yang sihat adalah asas. Manakala simpanan teknologi tenaga penuh dan kemampuan rantaian industri, adalah sokongan teras yang memastikan janji ini ditepati. Dari kerjasama di pasaran Brazil sehingga kejayaan WEY G9 di pasaran Malaysia, kes-kes kejayaan di pasaran tempatan yang berbilang, juga mengesahkan kebolehpercayaan model kerjasama lokal yang saling bergantung di bawah sokongan teknologi.

Dalam pasaran global yang berubah-ubah, bonus pemasaran akhirnya akan pudar, hanya asas teknologi sahaja boleh melalui kitaran. Great Wall Motor, dengan pelaburan penyelidikan dan pembangunan berlabel 10 bilion yuan berturut-turut selama beberapa tahun, susun atur teknologi tenaga penuh, dan sistem kawalan kualiti rantaian lengkap, bersama-sama membina kekuatan globalisasi. Keteguhan jangka panjang terhadap teknologi ini, bukan sahaja merupakan kod pertumbuhan syarikat itu sendiri, tetapi juga merupakan sokongan teras yang membolehkan jenama automotif Cina berdiri teguh di pasaran global.

Recently, investors from six continents worldwidegathered at Great Wall Motor's global headquarters. Through complete sessions including full industry chain visits, all-scenario product test drives, strategic briefings, and cultural experiences, they comprehensively experienced Great Wall Motor's technical foundation and global layout, jointly discussing long-term cooperation and development paths.

As a core representative of Chinese car brands going global, Great Wall Motor has established a full-chain localization layout of R&D, production, supply, sales, and service in global markets. Fully processed production bases have been built in Thailand and Brazil, driving the cultivation of local supply chains and talent systems, achieving symbiosis and win-win outcomes between industrial landing and regional development. As of June 2026, Great Wall Motor's overseas sales channels exceed 1,600, with cumulative overseas sales surpassing 2 million units and the global user base exceeding 16 million. From January to June 2026, Great Wall Motor's cumulative overseas sales reached 291,426 vehicles, a year-over-year increase of 47.44%; single-month overseas sales in June were 60,168 vehicles, a year-over-year increase of 50.16%. Overseas business has become the core engine for the group's growth.

Full-Link Open Tracing, Jointly Witness Full Industry Chain Strength

This event broke away from the conventional meeting mode, centering on "Full-Process Immersive Verification." Merging the three core links of R&D, manufacturing, and products, it invited global investors to trace the technical background of Great Wall Motor from the source. On the R&D front, investors visited the Technology Center exhibition hall, advanced laboratories, and Powertrain Institute, covering frontier verification fields such as NVH, EMC electromagnetic, environmental wind tunnel, safety crash, and power durability. They also visited industry chain supporting units like Jinggong Auto, Weishi Energy, and FinDreams Energy. From underlying technology to supply chain systems, they clearly and intuitively understood Great Wall Motor's R&D investment intensity and full-chain quality control standards.

Now, Great Wall Motor has established a "Forest Ecosystem" system with the complete vehicle as the core and multiple technology industries developing in synergy. Three component enterprises have already entered the global auto component top 100 list. Great Wall Motor's R&D investment has exceeded 10 billion for consecutive years, with an engineering R&D team of 27,000 people. It possesses a safety laboratory with an investment exceeding 500 million and multi-angle crash test capability, a comprehensive test field, the world's first nested smart connected vehicle test field, and other verification positions, building a solid foundation for all-domain safety R&D. All technology investments ultimately focus on improving product reliability and guaranteeing user safety, laying a foundation for the enterprise's terminal operations and long-term development.

The models showcased in this event cover diverse power forms including fuel, hybrid, PHEV, and pure electric, all native to the Guanyuan Platform. They possess the ability to flexibly adapt to the policies, regulations, and consumption demands of different global market regions, verifying Great Wall Motor's excellent global market adaptability from all dimensions. At the Xushui Smart Factory and Test Field, investors visited the complete vehicle manufacturing production line and completed dynamic ride and drive of multi-category core products on professional test sites including the high-speed ring, test hill, dynamic plaza, and handling track. At the Global Off-Road Camping Base, in extreme scenarios like water wading and mountain climbing, global investors comprehensively experienced the hardcore performance of off-road models such as Haval, Tank SUV, and Great Wall Cannon. Diverse modification potential of the off-road ecology is also of concern to users. Modified models such as Tank 300 and Shanhai Cannon on display also attracted the attention of global investors.

All-Dimensional Analysis of Core Value, Clarify Global Win-Win Path

At the Global Strategy Briefing Meeting held on July 22, Great Wall Motor President Mu Feng and senior executives from technology, R&D, design, and new business sectors appeared collectively, unfolding multi-dimensional systematic sharing around global cooperation value. In the keynote speech titled "Working Together for Long-Term Symbiosis and Winning the New Global Automotive Landscape Together," Mu Feng set the communication tone as "Mutual Recognition, Mutual Efforts, Shared Success," systematically interpreting Great Wall Motor's long-term operational logic and globalization underlying support from six dimensions: corporate values, financial self-generation ability, R&D endurance, technical penetration, industry mastery, and brand growth.

On site, Mu Feng clarified three core guarantees for cooperation: Strong product adaptability, the full-power, all-scenario product matrix can meet diverse market demands; Outstanding operational risk resistance capability, the independent industry chain and healthy financial system can guarantee triple stability of supply, policy, and price; Profit growth is sustainable, adhering to not engaging in vicious price wars and not transferring operational pressure to partners.

Great Wall Motor CTO Wu Huixiao shared on the technology strategy with the theme "Zero Time Difference, Rooted Globally." She interpreted Great Wall Motor's full-power technology layout covering fuel, hybrid, PHEV, pure electric, and hydrogen by combining the differentiated status of infrastructure levels, driving scenarios, and consumption habits in various regions around the world, emphasizing not betting on a single technology route but using pragmatic strategies to flexibly adapt to diverse global market demands.

At the same time, Vehicle Integration Chief Engineer Adam Thomson, VP of Design Andrew Dyson, and Great Wall Soul Motorcycle President Zhao Shengguang also expounded on Great Wall Motor's full-power technology reserves, product design featuring Chinese traditional culture to meet global aesthetics, and the development potential of Chinese-style luxury heavyweight motorcycles in the global market during the briefing, enhancing the confidence and expectations of global investors from more aspects.

During the briefing, Great Wall Motor Brazil Market COO Diego Fernandes shared the successful experience of the brand working hand in hand with dealers in the Brazil market, Malaysia Market COO Roslan Abdullah shared the successful case of WEY G9 breaking through in the Malaysia market, and Great Wall Commercial Vehicles Overseas Director Shi Kaiwen also introduced Great Wall Commercial Vehicles product information and overseas plans to global dealers. This provided more successful case references and more cooperation opportunity choices for global investors.

Anchor Cooperation Consensus, Build a Solid Foundation for High-Quality Going Global

Standing at a key node of the century-old transformation of the global automotive industry, Great Wall Motor broke the template narration of traditional business activities. With an open posture, it fully displayed the full industry chain strength to global partners, using full-process immersive verification and professional perspective empirical proof to make technical strength, product quality, and cooperation value perceivable, verifiable, and trustworthy. This is both a deepening implementation of the "Ecosystem Going Global" strategy and also highlights the operational background of long-termism of Chinese car brands.

This event was not only a centralized display of products and technology but also the concrete implementation of Great Wall Motor's win-win concept—based on technology, promising based on integrity, and based on symbiosis as the Dao, building a long-term symbiotic development ecosystem with global partners. Through this Global Exploration Seminar Day, Great Wall Motor will further lock in global quality peers, consolidate the overseas channel network, and inject continuous power for high-quality global development.