11 Ogos, 2026 Rali Lintasan Asia Persekutuan Automatik Antarabangsa (FIA Asia Cross Country Rally, AXCR) menamatkan perebutan peringkat kedua. Dalam perjalanan dari Prachinburi ke Nakhon Sawan, pemandu Pasukan Kereta Great Wall Motor Thailand EK Group yang didanai sokongan Peredam Getaran Black Mamba (Mamba Racing Shocks) terus memandu dua kereta perlumbaan diesel GWM TANK 300 untuk menghadapi ujian trek yang kompleks. Selepas persaingan intensif selama dua peringkat berturut-turut, pemandu No. 114 Ulan berada di tempat ke-14 keseluruhan kumpulan kereta dan tempat ke-5 kumpulan T2A-D; pemandu No. 128 Sawal berada di tempat ke-22 keseluruhan kumpulan kereta dan tempat ke-8 kumpulan T2A-D.

AXCR 2026 diadakan di Thailand dari 9 hingga 15 Ogos, bermula dari Pattaya ke utara dan akhirnya tiba di Phitsanulok, merentasi jarak sekitar 2000 kilometer. Sebagai salah satu acara rali off-road jarak jauh yang paling mewakili di Asia, persekitaran perlumbaan AXCR yang kompleks dan berubah-ubah adalah ujian berintensiti tinggi terhadap kuasa kereta, sasis, suspensi dan kebolehpercayaan kereta secara keseluruhan. Maklumat rasmi acara menunjukkan, peruntukan litar jarak jauh kira-kira 2000 kilometer diteruskan tahun ini.

Memasuki bahagian hadapan kumpulan pada peringkat kedua, suspensi Black Mamba menghadapi ujian intensif berterusan

Peringkat kedua dari Prachinburi ke Nakhon Sawan. Menghadapi keadaan jalan berbatu pasir, berlumpur, berlubang dan berubah-ubah, kereta perlumbaan bukan hanya memerlukan kelajuan, tetapi suspensi perlu mengekalkan prestasi peredaman yang stabil di bawah hentaman berterusan.

Berdasarkan keputusan peringkat kedua yang diumumkan pasukan, Ulan menamatkan peringkat itu dalam masa 1 jam 11 minit 19 saat, menduduki tempat ke-7 kumpulan kereta pada hari itu dan tempat ke-2 kumpulan T2A-D. Sawal menamatkan perlumbaan dalam masa 1 jam 29 minit 52 saat, menduduki tempat ke-31 kumpulan kereta dan tempat ke-10 kumpulan T2A-D pada hari itu.

Berakhir dua peringkat, Ulan menggunakan masa kumulatif 4 jam 40 minit 29 saat, semasa berada di tempat ke-14 keseluruhan kumpulan kereta dan tempat ke-5 kumpulan T2A-D; Sawal menggunakan masa kumulatif 4 jam 56 minit 04 saat, semasa berada di tempat ke-22 kumpulan kereta dan tempat ke-8 kumpulan T2A-D.

Khususnya yang patut diberi perhatian ialah Ulan memasuki 10 teratas keseluruhan pada peringkat kedua dan merangkul tempat kedua kumpulan T2A-D. Dalam persekitaran di mana kereta perlumbaan basis produksi T2 berlumba dengan banyak kereta perlumbaan pengubahsuaian aras tinggi, prestasi ini bukan sahaja menunjukkan daya saing menyeluruh kereta diesel GWM TANK 300, tetapi juga membolehkan Peredam Getaran Black Mamba pada kereta itu menerima pengujian berterusan dalam persekitaran perlumbaan jarak jauh sebenar.

Pihak pasukan juga mendeskripsikan peringkat kedua sebagai hari yang mencabar dengan keadaan jalan kompleks seperti berbatu pasir. Maksud sebenar AXCR adalah meletakkan kenderaan dalam persekitaran yang jauh melebihi kekuatan penggunaan jalan biasa, untuk ujian berterusan pada suspensi, kuasa dan sistem pemindahan kuasa.

Bukan hanya "menahan hentaman", off-road berintensiti tinggi menguji keupayaan peredaman berterusan

Tuntutan terhadap peredam getar dalam rali off-road adalah jelas berbeza dengan memandu di jalan raya biasa.

Apabila kereta perlumbaan melalui lubang berterusan, batu pecah, gelombang dan parit pada kelajuan tinggi, suspensi perlu menyelesaikan mampatan dan pantulan berulang kali dalam masa yang sangat singkat. Jika kawalan peredaman tidak mencukupi, kenderaan mudah mengalami pantulan berterusan, menjejaskan sentuhan berkesan tayar dengan permukaan tanah; haba yang dihasilkan oleh kerja jangka panjang dan frekuensi tinggi juga boleh menjejaskan keadaan kerja peredam getar.

Oleh itu, satu sistem peredam persembahan perlumbaan yang cemerlang bukan hanya perlu menyelesaikan hentaman besar tunggal, tetapi lebih penting mengekalkan output peredaman yang relatif stabil di bawah keadaan kerja jangka panjang, suhu tinggi dan frekuensi tinggi.

Perjalanan AXCR bersama Pasukan Kereta Great Wall Motor Thailand EK Group ini juga memberi Peredam Getaran Black Mamba persekitaran ujian realiti yang sangat bernilai.

Peredam getar yang dibangunkan oleh Black Mamba untuk aplikasi off-road berintensiti tinggi menggunakan idea reka bentuk seperti tabung bersaiz besar dan struktur tangki minyak luaran, melalui penambahan kapasiti cecair minyak dan peningkatan keupayaan penyejukan haba semasa proses kerja, memberikan sokongan untuk kerja berterusan dalam keadaan off-road jarak jauh. Maklumat produk rasmi Black Mamba juga menekankan, reka bentuk peredam getar tabung tunggal tangki minyak luarannya boleh meningkatkan kapasiti cecair minyak dan membantu penyejukan haba semasa peredam getar bekerja; sebahagian produk off-road berintensiti tinggi juga menggunakan tabung saiz 65mm dan reka bentuk boleh laras pelbagai peringkat.

Inilah sebab utama Black Mamba melaburkan produk ke dalam acara antarabangsa seperti AXCR – makmal boleh menyediakan data, manakala litar off-road berterusan ratusan kilometer sahaja yang boleh mengesahkan lagi prestasi produk sebenar apabila berhadapan dengan suhu tinggi, hentaman dan keadaan jalan kompleks.

Salur berjejari besar, nitrogen dan peredam boleh laras memberikan lebih banyak kemungkinan untuk trek kompleks

Berikatan dengan skenario penggunaan off-road jarak jauh, produk peredam prestasi tinggi Black Mamba melalui reka bentuk struktur salur besar, teknologi peredam nitrogen, tangki minyak luaran dan peredam boleh laras, meningkatkan keupayaan sistem peredam untuk menangani keadaan jalan yang berbeza.

Tabung yang lebih besar dan kapasiti cecair minyak, membantu pengurusan haba semasa kerja bebanan tinggi berterusan peredam getar; reka bentuk tangki minyak luaran meningkatkan kapasiti cecair minyak lagi dan mencipta syarat untuk penyejukan haba berterusan. Pada masa yang sama, reka bentuk peredam boleh laras membolehkan penyesuaian khusus terhadap keadaan kerja suspensi berdasarkan berat kereta perlumbaan, gaya pemanduan dan ciri peringkat perlumbaan yang berbeza.

Kepada pertandingan seperti AXCR, keupayaan penyesuaian ini adalah sangat penting.

Dari jalan pasir berbatu berkelajuan tinggi ke jalan berlumpur, dari getaran berterusan ke hentaman jurang besar, ciri jalan dalam pertandingan yang sama mungkin berubah dengan ketara. Peredam getar perlu menyediakan sokongan yang mencukupi semasa hentaman besar, dan juga membolehkan roda mengikuti perubahan jalan dengan cepat, membantu kereta perlumbaan mengekalkan keupayaan mengikut jalan dan kawalan pemandu ke atas kenderaan.

Saat ini, Black Mamba mempunyai pelbagai spesifikasi produk peredam nitrogen dan boleh laras untuk model off-road keras seperti TANK 300, sebahagian produk menggunakan reka bentuk struktur seperti tangki minyak luaran dan peredam boleh laras pelbagai peringkat, sasaran produk merangkumi off-road harian ke persekitaran penggunaan intensiti lebih tinggi.

Dari peminat off-road China ke acara antarabangsa, bertarung di AXCR untuk tahun ketiga berturut-turut

Bagi Black Mamba, pertandingan 2026 mempunyai makna berlapis lain – ini adalah tahun ketiga berturut-turut brand ini bertanding di Rali Off-Road Asia.

Dari acara off-road domestik ke rali jarak jauh antarabangsa dalam persekitaran kompleks Asia Tenggara, Black Mamba sedang melalui penyertaan realiti berterusan, menjadikan perlumbaan sebagai bahagian penting dalam pembangunan produk, pengesahan dan pengumpulan teknologi.

Berbanding pendedahan jenama semata-mata, nilai terbesar rali off-road jarak jauh adalah kereta perlumbaan setiap hari berhadapan dengan keadaan sebenar yang tidak boleh diramalkan. Lumpur, pasir berbatu, selak air, suhu tinggi dan hentaman berterusan akan menolak komponen ke keadaan beban yang lebih tinggi, manakala data dan maklum balas pemandu dalam perlumbaan juga boleh menyokang pembangunan produk dan penambahbaikan susulan.

Inilah kepentingan penting Black Mamba berpegang pada "ujian kereta dengan perlumbaan, ujian produk dengan perlumbaan".

Terutama dalam konteks model off-road keras China yang semakin menuju pasaran luar negara, jenama kereta China dan jenama komponen automotif China mengambil bahagian bersama dalam acara antarabangsa sedang membentuk tingkap pameran teknologi baru. Kali ini Black Mamba bekerjasama dengan Pasukan Kereta Great Wall Motor Thailand EK Group bertarung di AXCR, bukan sahaja satu kerjasama perlumbaan, tetapi juga satu ujian realiti lagi bagi produk suspensi prestasi tinggi China di pentas off-road antarabangsa.

Dua peringkat hanyalah permulaan, cabaran lebih sukar masih berterusan. Selepas peringkat kedua ditamatkan, persaingan AXCR 2026 baru memasuki fasa penting. Kereta perlumbaan seterusnya akan diteruskan ke arah Kamphaeng Phet dan Phitsanulok, terus menghadapi ujian cuaca rumit musim hujan Thailand dan permukaan off-road pelbagai jenis.

Bagi Pasukan Kereta Great Wall Motor Thailand EK Group, kereta No. 114 kini sudah masuk lima teratas kumpulan T2A-D, kereta No. 128 juga mengekalkan kedudukan sepuluh teratas kumpulan, kedua-dua kereta perlumbaan telah menamatkan dua peringkat pertama dengan berjaya, untuk pertandingan seterusnya menyimpan peluang untuk meningkatkan kedudukan.

Bagi Peredam Getaran Black Mamba, setiap peringkat, setiap hentaman berkelajuan tinggi dan setiap kilometer keadaan jalan kompleks bermaksud pengesahan produk baru. Litar sama sekali bukan matlamat pemasaran produk, tetapi titik permulaan menguji prestasi. Dari berdiri di pentas AXCR untuk tahun ketiga berturut-turut, sehingga 2026 secara rasmi mendukung Pasukan Kereta Great Wall Motor Thailand EK Group bertarung di acara antarabangsa, Black Mamba sedang melalui satu perlumbaan sebenar demi satu perlumbaan sebenar, membawa peredam getar prestasi tinggi China ke pentas antarabangsa yang lebih ketat dan lebih luas.

Di hadapan,随着 2026 Rali Lintasan Asia Persekutuan Automatik Antarabangsa terus mendalam, Peredam Getaran Black Mamba juga akan bersama dua kereta perlumbaan GWM TANK 300 menerima cabaran peringkat lebih berat, untuk terus mengesahkan prestasi dan kebolehpercayaan produk suspensi off-road China dengan prestasi sebenar di arena.

[Auto Market Expert] Great Wall Motor sold 108,067 units in July, up 3.54% year-on-year. Cumulative Jan-July 691,962 units, up 2.64% year-on-year.

The growth rate is not astonishing, but the structure is improving: NEV proportion increased, overseas growth 50.93%, Haval H10 pre-sale secured 22,615 orders in 12 hours—new products are capturing the market.

Five Brands, Three Rising, Two Stable

Haval: 56,272 units, still the cornerstone. Contributed more than half of Great Wall's sales. H10 pre-sale starting from 214,800, 22,600 orders in 12 hours—the most eye-catching pre-sale performance this year. Raptor PLUS, Big Dog continue to sell well, the basic 100,000-200,000 SUV market foundation was not eroded.

TANK: 17,228 units, month-on-month growth 9.64%. New TANK 300 launched, starting from 199,800, continuing to consolidate off-road category advantages. In the 200,000-300,000 hardcore SUV market, TANK currently has no real rivals.

ORA: 10,820 units, surge 151.63% year-on-year. Fastest growth within Great Wall. ORA 5 completed second OTA, hybrid version launched. But 151% has low base effect—ORA base last year was already not high.

Great Wall Pickups: 16,006 units, up 16.22% year-on-year. Po series continues to lead domestic pickup market, Hi4-T hybrid version starts user reviews.

WEY: 7,725 units, month-on-month growth 7.43%. V9X Family version just launched, starting from 316,800. Gaoshan took the NEV MPV sales crown for First Half—the key for WEY, proves it has a foothold in the high-end market. But 7,725 units absolute volume is still small, not at the same level as Li Auto, AITO.

 

H10: 12 Hours 22,600 Orders

Haval H10 positioned as "new type of box-style vehicle", limited-time promotional price starting from 214,800. 12 hours 22,615 orders, placed in the whole industry, is a top-tier pre-sale performance.

H10 targets hardcore SUV market, 200,000-250,000 range currently only TANK 300 and Fang Cheng Bao Bao 5 two players. H10 enters with lower threshold and newer design, timing fits well.

But there is a big gap between pre-sale orders and actual delivery. Whether H10 can convert 22,600 orders into sales depends on production ramp-up speed and actual launch price.

Overseas: Growth 51%, shifting from trade export to localization

July overseas sales up 50.93% year-on-year, the fastest growing sector for Great Wall.

Specific actions: ORA lands Australia, South Africa, Malaysia, enters Spain, Italy test drive. Haval Raptor PHEV rolls off line in Uzbekistan—not exporting whole vehicles, is localization production. TANK fleet completes 3,220 km crossing in Kazakhstan, brand synchronously sponsors local activities.

Great Wall overseas is not just selling cars, it is building brand, building channels, building localized capacity. BYD and Chery have already successfully operated, Great Wall is catching up.

 

Objective Evaluation

Great Wall July has three highlights: H10 pre-sale exploded, overseas growth 51%, ORA recovered. Indicates product definition ability and global execution still online.

Two things to watch out for:

First, overall growth is not fast. 108,000 units, 3.54% year-on-year, compared to BYD (419,000), Geely Group (250,000+), Chery (276,800), volume and growth rate are not in the forefront. Domestic SUV competition intensifies, Haval basic foundation needs continuous reinforcement.

Second, NEV proportion can still improve. Great Wall did not publish NEV sales separately, but from brand structure—Haval main force still fuel and PHEV, TANK mainly fuel, ORA EV but base small—NEV penetration rate should be lower than industry average. In the background of NEV penetration rate breaking 60%, electrification transformation needs acceleration.

Our Judgment

Great Wall is a "category innovation" driven company. TANK's success proves it is good at making hit products in niche segments. H10 pre-sale data shows this ability remains.

But category innovation has a ceiling: each niche segment has an upper limit. TANK monthly sales 17,000 is already good, hard to go higher. Great Wall needs to return to annual sales 1.5 million scale, not only needs a few hit categories, but overall NEV penetration rate full improvement.

H10 is a good start. Whether it can catch on, see delivery and reputation after actual launch.

Recently, Wei Jianjun posted a message wishing Great Wall Motors a happy 36th birthday.

Why is it 36 years?

In the impression of some veteran drivers, Great Wall Motors' "age" should seem larger, it should have been born in the 1980s; let's talk about this topic first. The establishment time of Great Wall Motor Manufacturing Factory was 1984, which is indeed not bad, some veteran drivers did not remember wrong. However, 1990 was the first year Wei Jianjun served as General Manager of Great Wall Auto Industry Co., Ltd., and before Wei Jianjun took office, the company's core business was engaged in vehicle modification. By 1989, the company fell into loss due to poor management, later the Nandayuan Township Government offered preferential conditions to attract contracting. On July 1 of the next year, Wei Jianjun took over as General Manager of Great Wall Motors, and started producing Great Wall brand light trucks from 1991, and achieved continuous growth in product sales.

So 1990 counts as the real starting point of Great Wall Motors, today it is exactly 36 years.

Great Wall Motors truly entered the vision of mainstream car market users starting from 1995; Wei Jianjun visited Thailand in 1996, found pickup trucks everywhere, after analyzing the domestic pickup truck market demand, Wei Jianjun decided to build this model; By March 5, 1996, the first Great Wall Deer pickup came off the line; and Great Wall Motors achieved pickup product exports to the Middle East the following year, officially launching the curtain of Chinese car exports

In 1998, Great Wall pickup ranked number one in domestic pickup sales.

In 1999, Wei Jianjun obtained 21% shares held by the local government, Great Wall Motor Group thus realized privatization from collective ownership.

Another turning point was within 2000, during which regulations banning pickup trucks from entering the city appeared; Great Wall Motors went through a period of testing, but by 2002 built the Safe SUV, pioneering the domestic economy SUV. Although this car was imitating Toyota Hilux Surf, that is the US version Toyota 4Runner, it was still very popular at that time.

Later, Great Wall Motors successively built a series of passenger car products, such as Great Wall H3, H5, M1, M2, C30, C50, Jiayu MPV, Cool Bear, etc.; After establishing the Haval brand, the classic Haval H6 was born; further on, the Wey brand, Ora, and Tank sub-brands were successively built, from Deer Pickup to Tank Car, Great Wall Motors used 36 years to complete the transformation, from reverse development products to independent R&D.

Among Great Wall Motors' series of sub-brands and products, which car is the most attractive?

This question has no standard answer, it can only be said opinions vary; I prefer off-road vehicles, started following Great Wall Motors from the Safe era, subsequently followed Fengjun series pickups, Great Wall H3, etc. Currently most concerned with the new Haval H5 off-road vehicle, the vehicle's body size meets usage needs, appearance design also has significant upgrade potential; but only for its power plan there are some dissatisfactions, currently it provides 2.0T gasoline version and 2.0T diesel version options, both use 8AT transmissions.

Gasoline version has sufficient power, but a gasoline-powered large off-road vehicle inevitably has higher fuel consumption.

Diesel version power is slightly weak, the 122kW maximum torque corresponding straight-line acceleration capability is a bit regrettable.

So still expect this car to launch a hybrid version, just considering realistic problems, that is if Haval H5 uses Hi4-T or Hi4-Z plug-in hybrid system, it will inevitably affect the sales of Tank brand's Tank 300/400/500 Hi4-T or Hi4-Z off-road vehicles. Then suggesting to use this hybrid system makes no sense, but is it possible to consider adopting a diesel hybrid system?

Compared with gasoline engines, diesel engines perform poorer in terms of noise, vibration, and harshness, mid-to-high-end cars are more suitable for gasoline engines, this is undisputed. Tank brand are all using gasoline engine plug-in hybrid systems. Then giving product positioning slightly lower Haval H5 diesel plug-in hybrid system can avoid competitive relationship with Tank brand off-road vehicles, if there is still potential competitive relationship, perhaps consider using Hi2 architecture hybrid system for Haval H5.

That is using diesel engine and motor, using small capacity power battery pack, not designed as plug-in hybrid.

The vehicle can retain a 5~10kWh power battery pack, charging relies entirely on generating power during driving and kinetic energy recovery; the battery pack is used for auxiliary drive, power enhancement, and parking power usage. Vehicle equipped with drive motor with maximum power around 100~150kW, still use 2.0T diesel engine, system combined maximum power achieved above 200kW, combined maximum torque above 500N·m, believe such Haval H5 will be very popular, will become ideal choice for off-road enthusiasts, major rescue organizations, outdoor sports clubs and field work units, will be an excellent tool vehicle, will also be a modern off-road vehicle with a strong presence.

Above is just personal opinion, as an automotive manufacturer with long-term attention, no matter what still wish Great Wall Motors a happy birthday.

On July 24, Great Wall Motor Chairman Wei Jianjun officially announced two new cars via Weibo — Great Wall Ora 5GT, Great Wall Ora 5 Sport Edition. Both cars are positioned as hatchback sport coupes, aiming to provide new choices for young users who love sporty styles and pursue driving pleasure. As Chairman Wei said: "For a long time, when people mention hatchback coupes, they first think of joint venture models. In this niche track, our domestic brands will also fight for respect and make a good car for friends who like it." The arrival of Ora 5GT and Ora 5 Sport Edition is exactly the fulfillment of this promise.

Dual-car differentiated positioning, two sport philosophies covering two types of young users

The launch of these two models uses two different sport philosophies to cover two types of young users — Great Wall Ora 5 Sport Edition focuses on urban fashion, integrating sport aesthetics into daily travel; Great Wall Ora 5GT dives deep into handling and sport performance, prepared for young people who are unwilling to compromise and persist in being themselves. This is not a short-term trend-chasing product layout, but the result of Great Wall Motor starting category research and continuous improvement iterations many years ago. This also once again verifies Great Wall's consistent forward development approach and long-term strategic layout.

Factory Original is High Customization, Natural Sport Aesthetics and Driving Pleasure Both Fully Realized

Ora 5GT and Ora 5 Sport Edition adopt natural sport aesthetic concept design, following Ora family design language. While inheriting the brand's high-value gene, they shape distinct sport temperaments with differentiated sport kits and exclusive design details, balancing brand identity and model-specific personality. Ora 5GT focuses on extreme performance sport style, equipped with aerodynamic GT kit, including wind-cutting front splitter, sport side skirts, wind-sweeping rear spoiler, etc. With the stance of "Factory Original is High Customization", the performance sport presence is maxed out. At the same time, exclusive sport car colors with more tension and personality-attracting are matched. Color saturation fits competition style, further amplifying the whole car presence.

[Great Wall Ora 5GT]

Ora 5 Sport Edition adopts color-block two-tone body design, matched with sport-style body kits and red brake calipers. Every detail interprets the exclusive style of sport models. Overall color style is fresh and trendy, versatile texture, wrapped with gentle and introverted temperament in the showy presence. Suitable for daily commuting, urban travel, and suburban outings, easily handling full-scenario travel.

[Great Wall Ora 5 Sport Edition]

At the driving performance level, both cars are also worth looking forward to. Previous exposed camouflage vehicle road test footage shows that Ora 5GT overtakes cleanly, cornering posture is stable, lateral support is in place, solid chassis foundation is evident. The visual characteristics of quad exhaust tips make people even more full of expectations for its performance. Precise handling makes every steering turn just right. "Good looking, easy to drive, both can be obtained" — as Wei Jianjun said, from design to driving control, both cars strive to achieve looks and performance both at the top level.

Rooted in Local, Focusing on Global, Ora Globalization Process Accelerates Again

The significance of the two cars is not limited to the Chinese market. Wei Jianjun clearly stated: "In the future, these two models will all be exported. We work hard to make them global cars, so that impressive stances from China can be seen on streets all over the world." Ora 5GT and Ora 5 Sport Edition are exactly oriented in this direction. From R&D to manufacturing, they are promoted according to global standards, committed to making Chinese domestic brand hatchback coupes gallop on global streets.

This confidence comes from Ora brand's increasingly eye-catching global market performance. In June 2026, Ora brand sales reached 10,806 units, year-on-year growth 229.15%, already entered more than 50 countries and regions globally. Among them, Ora 5 cumulative orders in Thailand broke 5,000 units; in Brazil market, listed only 24 hours and sold out completely; on June 30, Ora 5 officially launched in Madrid, Spain, at the same time launched Italy journey, announcing Ora comprehensive entry into Europe; starting from July, Ora 5 has successively landed in Australia, South Africa, Indonesia and Central and South America and other regions. From Southeast Asia to South America, from Europe to Oceania, Ora takes one step at a time, making Chinese domestic brand product power won widespread recognition from global markets. The addition of Ora 5GT and Ora 5 Sport Edition will further enrich Great Wall Ora's global product matrix, boosting Ora globalization strategy steadily forward.

Currently, Ora 5 Sport Edition has successively arrived at nationwide sales outlets, welcome to visit stores for viewing. The two new cars will also officially launch soon, for more information please pay attention to Ora official platform.

24 Julai, Pengerusi Great Wall Motor Wei Jianjun melalui Weibo secara rasmi mengumumkan dua model baharu — Great Wall Ora 5GT, Great Wall Ora 5 Sport. Kedua-dua model diletakkan sebagai kereta sport coupe hatchback, bertujuan memberikan pilihan baharu kepada pengguna muda yang gemar gaya sukan dan mengejar keseronokan memandu. Seperti yang dikatakan oleh Tuan Wei: "Selama ini, apabila membincangkan kereta coupe hatchback, yang terlintas dalam fikiran orang adalah model joint venture. Dalam segmen pasaran ini, jenama sendiri kita juga perlu menunjukkan semangat, untuk menciptakan kereta yang baik bagi para peminat." Kehadiran Ora 5GT dan Ora 5 Sport merupakan pemenuhan terhadap janji ini.

Penempatan berbeza untuk dua model, dua falsafah sukan merangkumi dua kategori pengguna muda

Pelancaran dua model kali ini menggunakan dua falsafah sukan yang berbeza untuk merangkumi dua kategori pengguna muda — Great Wall Ora 5 Sport menonjolkan gaya bandar, mengintegrasikan estetika sukan ke dalam perjalanan harian; Great Wall Ora 5GT mendalam dalam aspek kawalan dan prestasi sukan, disediakan untuk golongan muda yang tidak mahu berkompromi dan berpegang pada diri sendiri. Ini bukan susun atur produk mencontohi jangka pendek, tetapi hasil penyelidikan kategori yang dimulakan oleh Great Wall Motor beberapa tahun dahulu, serta penambahbaikan berterusan, sekali gus mengesahkan semula pendekatan penyelidikan dan pembangunan yang benar serta strategi jangka panjang yang dipegang Great Wall.

Pembuatan asal seperti kustomisasi tinggi, estetika sukan semula jadi dan keseronokan memandu dipanjangkan secara dua hala

Ora 5GT dan Ora 5 Sport menggunakan reka bentuk konsep estetika sukan semula jadi, mengikuti bahasa reka bentuk keluarga Ora. Dalam mewarisi gen rupa paras tinggi jenama, mereka membentuk karisma sukan yang sangat berbeza dengan kit sukan berbeza dan butiran reka bentuk eksklusif, sambil mengimbangi kebolehkenalan jenama dan keunikan model tertentu. Ora 5GT menonjolkan gaya sukan prestasi ekstrem, dilengkapi dengan kit aerodinamik GT, termasuk splitter hadapan pemecah angin, skirt sisi sukan, sayap belakang pemecah angin, dengan sikap "pembuatan asal seperti kustomisasi tinggi" memaksimumkan karisma sukan prestasi. Serentak itu, ia dilengkapi dengan warna kenderaan sukan eksklusif yang lebih dinamik dan menarik perhatian, kelegapan warna sesuai dengan gaya pertandingan, seterusnya membesarkan keseluruhan karisma kenderaan.

[Great Wall Ora 5GT]

Ora 5 Sport pula menggunakan reka bentuk badan dua warna kontras, dipadankan dengan komponen kelab sukan gaya dan klem brek merah, setiap butiran menafsirkan gaya eksklusif model sukan. Gaya penyelarasan keseluruhan warna segar dan trend, tampilan serasi, dalam karisma yang berani tersembunyi sifat tenang dan bersahaja, sesuai untuk perjalanan harian, perjalanan bandar, dan perjalanan dekat pinggir bandar, mudah mengendalikan semua skenario perjalanan.

[Great Wall Ora 5 Sport]

Dalam aspek prestasi pemanduan, kedua-dua kereta juga layak ditunggu-tunggu. Gambar ujian jalan kereta berpelindung yang telah didedahkan sebelum ini menunjukkan Ora 5GT lebih pantas ketika menyalip, postur stabil ketika membelok, sokongan sisi cukup, kualiti chassis yang kukuh dapat dilihat dengan jelas. Ciri visual ekzos empat keluaran, lagi-lagi membuat orang lebih menantikan prestasi prestasinya. Kawalan yang tepat, menjadikan setiap belokan cukup tepat. "Cantik dipandang dan mudah dipandu, kedua-duanya boleh diperolehi" — seperti yang dikatakan oleh Wei Jianjun, dari reka bentuk hingga kawalan pemanduan, kedua-dua kereta berusaha mencapai paras visual dan kekuatan yang sama-sama hebat.

Berada di tempatan, memandang ke global, proses globalisasi Ora dipercepatkan lagi

Makna dua model ini tidak terhad hanya kepada pasaran China. Wei Jianjun dengan jelas menyatakan: "Pada masa hadapan, kedua-dua model ini akan dieksport, kita berusaha menjadikannya sebagai kereta global, supaya seluruh dunia dapat melihat sikap menarik dari China." Ora 5GT dan Ora 5 Sport adalah dengan arah ini, dari penyelidikan dan pembangunan ke pembuatan semuanya diteruskan mengikut piawaian global, komited untuk membolehkan kereta coupe hatchback jenama sendiri China berlari di jalanan seluruh dunia.

Keteguhan ini berasal daripada prestasi pasaran global Ora yang semakin cemerlang. Jun 2026, jualan jenama Ora mencapai 10,806 buah, meningkat 229.15% berbanding tahun sebelum ini, telah memasuki lebih 50 negara dan kawasan. Di antara itu, tempahan terkumpul Ora 5 di Thailand telah melepasi 5,000 unit; di pasaran Brazil hanya 24 jam selepas dilancarkan telah habis dijual. Pada 30 Jun, Ora 5 secara rasmi dilancarkan di Madrid, Sepanyol, pada masa yang sama memulakan lawatan Itali, mengisytiharkan Ora memasuki Eropah secara menyeluruh. Mulai Julai, Ora 5 telah mula memasuki Australia, Afrika Selatan, Indonesia dan kawasan Amerika Tengah dan Selatan. Dari Asia Tenggara ke Amerika Selatan, dari Eropah ke Oceania, Ora melangkah pasti, membuat kekuatan produk jenama sendiri China meraih pengiktirafan meluas di pasaran global. Penglibatan Ora 5GT dan Ora 5 Sport akan memperkayakan lagi matriks produk global Great Wall Ora, membantu strategi globalisasi Ora bergerak maju dengan mantap.

Setakat ini, Great Wall Ora 5 Sport telah mula tiba di stesen jualan di seluruh negara, selamat datang untuk melawat dan menilai. Kedua-dua kereta baharu juga akan segera melangsungkan pelancaran rasmi, maklumat lanjut sila periksa platform rasmi Ora.

Friends, the recent "Great Wall Motor Global Exploration Day" was incredibly lively. Investors from all six continents gathered at the Baoding headquarters. The investors who came from afar not only visited the wind tunnel, crash labs, and other facilities, but also drove the entire series of models including Tank, WEY, and Ora at the Xushui test track.

Especially Great Wall Ora. Investors praised Ora's vehicle product capabilities endlessly. In this regard, sales figures cannot lie. In June, 10,806 units were sold, a 229% year-over-year surge. But what surprised me even more is: in the Brazilian market, 2,000 units sold out in 24 hours. In Thailand, the hybrid version saw 5,000 units in orders.

How did Great Wall Ora 5 suddenly sell so well overseas?

Did you know? Ora has now become a brand offering multiple powertrains for one vehicle — pure electric, hybrid, and fuel. Same platform, same design, three power formats.

Think about it, different global markets have huge differences in charging infrastructure and consumer habits. Europe is suitable for pure electric, hybrid works better in Southeast Asia, and in Central/South America where charging piles haven't spread, the fuel version is actually a must-have. Ora covered all needs with one platform. This strategy is indeed smart, no wonder investors are queuing to become distributors.

Speaking of products. The Great Wall 5 Pure Electric Version consumes 11.5 kWh per 100 km, has a range of 580 km, and features the Coffee OS 3 smart cockpit, built-in Coffee GPT large model voice system. The vehicle system performance is smooth, quite beautiful and user-friendly. This configuration is quite popular in foreign markets.

The hybrid version is the highlight, equipped with the new generation Hi2 intelligent hybrid system, adopting a two-gear direct drive architecture, achieving "three engines six modes" AI smart switching. Simply put, the system will seamlessly switch between pure electric, series, parallel, direct drive, and other modes based on road conditions and driving needs, maintaining optimal efficiency throughout the entire journey. In actual driving, it boils down to four words: fuel-saving, smooth, quiet, fast. Power switching is seamless, daily driving is smooth and fuel-efficient, and commuting costs are ridiculously low.

Great Wall Ora 5 in terms of design can be said to completely align with young people's aesthetic preferences. Adopting the "Natural Aesthetics" design language, it outlines pure beauty with minimalist rounded lines, without piling up or being gaudy, high recognizability at first glance.

The interior also follows a restrained minimalist route, without complicated decorations. A clean and neat layout paired with delicate material combinations creates an atmosphere of relaxation and comfort as soon as you sit in. This consistent and exquisite design is really hard for young users around the globe to refuse.

As of now, Ora has become the choice of over 580,000 global users. Delivering a truly globally adapted car into the hands of young people in different markets, young people's car selection journey can finally stop settling.

Topics

#HowPopularGreatWallMotorIsOverseas

#GreatWallOra5

#GreatWallOra5GlobalCarGlobalPraise

#GlobalInvestorsQueueToDistributeOra5

#OverseasInvestorsPraiseChineseSmartDriving

#GreatWallOra5GlobalLaunch

#GreatWallOra5StyleVehicleForGlobalYouth

Rakan-rakan, acara 'Hari Pencerapan Global Kereta Great Wall' baru-baru ini boleh kata sangat meriah, pelabur dari enam benua di seluruh dunia telah berkumpul di ibu pejabat Baoding. Pelabur yang datang jauh tidak sahaja melihat makmal terowong angin, ujian tabrakan, malah memandu semua model siri seperti Tank, Wey, dan Ora di lapangan uji Xushui.

Khususnya Great Wall Ora, pelabur sangat memuji keupayaan produk model Ora. Pada hal ini, jualan tidak akan menipu. Pada Jun terjual 10,806 unit, naik 229% berbanding tahun sebelumnya. Tetapi yang lebih mengejutkan saya: pasaran Brazil, 2,000 unit, habis dalam 24 jam. Thailand, versi hibrid terjual 5,000 unit secara mendadak.

Mengapa Great Wall Ora 5 tiba-tiba begitu laris di luar negara?

Adakah anda tahu? Ora sekarang telah menjadi jenama dengan pelbagai kuasa – elektrik tulen, hibrid, petrol. Sama platform, sama reka bentuk, tiga bentuk kuasa.

Berpikir sedikit, infrastruktur pengecasan pasaran global berbeza besar, tabiat pengguna berbeza. Eropah sesuai untuk elektrik tulen, Asia Tenggara lebih suka hibrid, kawasan di Amerika Tengah dan Selatan yang tiada stesen pengecas, versi petrol sebenarnya keperluan utama. Ora menampung semua keperluan dengan satu platform, strategi ini memang bijak, tidak hairan pelabur beratur mahu menjadi agen.

Boleh sebut tentang produk. Great Wall 5 versi elektrik tulen, penggunaan tenaga 11.5 kWh per 100 km, jarak perjalanan 580 km, ada juga Coffee OS 3 kabin pintar, bina Coffee GPT sistem model besar bahasa, prestasi kelancaran kereta pintar agak baik, boleh kata cantik dan mudah digunakan, konfigurasi ini di pasaran luar negara agak disukai.

Versi hibrid lebih menjadi tumpuan utama, dilengkapi sistem hibrid pintar Hi2 generasi baharu, guna struktur penganjur langsung dua gear, capai "Tiga Enjin Enam Mod" AI pintar beralih. Mudah kata sistem akan ikut keadaan jalan dan keperluan pemanduan, di antara mod elektrik tulen, siri, selari, penganjur langsung beralih tanpa rasa, sepanjang masa kekalkan kecekapan optimum. Sebenarnya bila memandu ada empat perkataan: Jimat, Lancar, Senyap, Pantas, beralih kuasa tanpa rasa, sehari-hari lancar jimat minyak, kos perjalanan kerja rendah luar biasa.

Great Wall Ora 5 dalam reka bentuk, boleh kata benar-benar tepat dengan citarasa estetika muda. Guna bahasa reka "Estetika Semulajadi", guna garisan bulat minimalis ukir estetik tulen, tidak menimbun, tidak hiasan, nampak sekali pengenal pasti tinggi.

Dalam aspek dalaman juga ikut gaya minimalis terkawal, tiada hiasan rumit, susun atur bersih kemas ditambah gabungan bahan halus, masuk duduk ada rasa suasana santai dan bebas. Reka bentuk serasi dalaman dan luaran serta cantik macam ini, pengguna muda global memang sukar untuk tolak.

Hingga setakat ini, Ora telah menjadi pilihan lebih daripada 580,000 pengguna di seluruh dunia. Serahkan sebuah kereta yang benar-benar serantau global, ke tangan muda di pasaran berbeza, hal memilih kereta untuk muda, akhirnya tidak perlu kompromi lagi.

Topik

#Seberapa Popular Kereta Great Wall di Luar Negara

#Great Wall Ora 5

#Kereta Global Great Wall Ora 5 Dipuji Global

#Pelabur Global Beratur Menjadi Agen Ora 5

#Pelabur Luar Negara Memberi Likes Pada Memandu Pintar China

#Great Wall Ora 5 Dilancarkan Global

#Kereta Gaya Generasi Muda Global Great Wall Ora 5

Every best-selling model hides a "winning strategy" behind it.

Relying on a versatile product matrix featuring three powertrains in one vehicle, the Great Wall Ora 5 has gained recognition from numerous consumers in domestic and international markets. In June, the total brand monthly sales reached 10,806 units, surging 229.15% year-on-year. Among them, the main force of the brand's sales is the Great Wall Ora 5. The Brazilian market launched the first batch of 2,000 units, which sold out in 24 hours; after its official launch in Thailand, cumulative orders have already exceeded 5,000 units.

Additionally, according to reports, starting from July, the Great Wall Ora 5 will gradually land in regions such as Australia, South Africa, and Indonesia, gradually improving the overseas market layout and performing adaptation optimization for different regions. For example, the European version adapts to local regulations and charging standards, while the Middle East and African versions strengthen adaptability to high temperatures and complex road conditions. Based on the multi-power product matrix of the Great Wall Ora 5 in the local market, accurately layout the overseas market, take China's premium new energy vehicles to the whole world.

Recently, the Great Wall Ora Global Overseas Investor Summit was held at the Baoding headquarters. Investors from all over the world gathered at the Great Wall Technology Center and production base for field visits and participated in in-depth test drives of a series of full-range models on the exhibition stands. During the event, besides actual testing of fuel consumption, there was also a "Coffee Cup Spill" challenge regarding body stability, which the Great Wall Ora 5 easily handled. Before this, I also personally went to the Xushui professional test track to experience test drives, immersively experiencing various power version models of the Great Wall Ora 5, and truly gained a deeper understanding of how much value the Great Wall Ora 5's "winning strategy" holds.

Similarly, overseas investors also praised the Great Wall Ora 5 Pure Electric Version for its intelligence after in-depth test drives, such as the equipped Coffee OS 3 smart cockpit and Coffee GPT large model voice function. The thoughtful and casual voice assistant provides the most convenient service for travel. The Great Wall Ora 5 Hybrid Version showed the driving and riding advantages of fuel efficiency and smoothness. Equipped with the Hi 2 intelligent hybrid system, it can achieve "three engines and six modes" AI intelligent switching, adapting to all scenarios, achieving "faster, more economical, quieter, and smoother".

Great Wall Ora 5, thanks to the product matrix of "one vehicle three powertrains" (pure electric/hybrid/fuel), is indeed very popular in the overseas market because it can accurately cut into the pain points of different user needs. For example, Europe has a higher demand for pure electricity, focusing on environmental protection; the hybrid version fits local driving habits in the Thailand region; fuel power in the South Africa region can ensure a more convenient driving experience. Facing the differences in energy structure, policies, regulations, and consumption habits in different global markets, the Great Wall Ora 5 can form complementary lines across multiple fronts.

Final Thoughts

The global best-selling success of the Great Wall Ora 5 is not accidental. "One vehicle multiple powertrains" is indeed its product advantage, but to pursue long-term sales growth, dimensions such as vehicle profit, user satisfaction, and brand goodwill also need consideration. Among them, relying on the Guiyuan platform, the Great Wall Ora 5 can spread costs through a relatively high commonality rate, balancing scale expansion and profit quality. At the same time, it synchronously supports after-sales, parts, and channel systems to guarantee long-term operational quality, which is also the top priority. It emphasizes "ecosystem going overseas", creating a high-quality sample of automotive high-quality overseas export.

On July 21, a major event took place in the automotive world—Great Wall Ora invited global investors to their Baoding base to host a grand Ora "Family Party"—the Overseas Global Investor Summit. This was not just a simple meeting visit, but more like a "Super Roadshow" for Chinese Smart Manufacturing. When overseas investors accustomed to seeing Mercedes and BMW frequently nodded their heads in the Xushui test track upon viewing a Chinese car, it reflected an indisputable fact that makes Chinese people proud and excited: the story of Chinese cars going global has indeed turned a new page.

Subheading: When Global Investors Walked into Baoding, What Did They See?

In July, Baoding became exceptionally lively due to this summit. Investors from all over the world did not go to five-star hotels for vacation, but headed straight to Great Wall's Technical Center and Xushui Test Track to start a super "hardcore" deep tour of Great Wall's manufacturing map.

For these investors accustomed to grand occasions, parameters on PPTs are far less real and concrete than actual track tests. At the Xushui professional test track, they deeply experienced the main star of this event—Great Wall Ora 5. More critically, Great Wall Ora 5 revealed its ace card: "One Car, Multiple Powertrains"—Pure Electric, Hybrid, and Fuel versions lined up side by side, choose as you please.

Subheading: Why Does a Car Need to Have "One Car, Multiple Powertrains"? This Is Ora Brand's Global Big Picture

Many friends might ask, isn't everyone talking about pure electricity now? Why does Great Wall Ora 5 still go to great lengths to launch fuel and hybrid versions?

This is exactly where Ora is most smart—it understands the differences in global markets.

Let's look at the data: Great Wall Ora 5 sold out in 24 hours for the first batch of 2,000 units in Brazil; orders in Thailand exceeded 5,000 units with the hybrid version in short supply. Can infrastructure in Brazil and Thailand be as widespread with supercharging stations as China's tier-one cities? No. Therefore, Ora did not stubbornly push only pure electric, but relied on the strong compatibility of the "Guiyuan Platform" to launch "One Car, Multiple Powertrains".

This strategy is vividly called "Customize on Demand, Travel Freely":

· Pure Electric Version (480km/580km range), equipped with Coffee OS 3 smart cockpit, focusing on "Super Intelligence", aiming at mature pure electric markets like Europe;

· Hybrid Version, equipped with Hi2 intelligent hybrid system, achieving "Three Engines, Six Modes" intelligent switching, focusing on "Save + Smooth", precisely targeting markets in transition in Southeast Asia, South America;

· Fuel Version, covering emerging markets where infrastructure is still being perfected.

Simply put, Great Wall Ora 5 is no longer one car ruling the world, but a platform giving birth to three powertrains, precisely positioning to fit energy policies and consumption habits of different countries. This flexible stance is the "Open Sesame" golden key to leverage the global market for it.

Subheading: From "Made in China" to "Global Quality", What Did Ora Do Right?

In the past, Chinese cars going global always left an impression of "Low Price, High Volume". But this time at the summit, we clearly felt the wind direction changed.

In June, Ora brand sales surged by 229.15%, breaking through the 10,000 unit mark. This was not just a victory in sales, but a victory of brand premium. In Spain, Ora partnered with ACB Basketball League for sports marketing; in Italy, Great Wall Ora 5 launched a Romantic Journey. Ora is telling the world with high-value design, chassis tuning not losing to luxury cars, and class-leading intelligent experience: Chinese cars are no longer a synonym for "Cheap", but "Quality and Value" "Right Car".

This confidence comes from Great Wall Ora 5's persistence in global quality. Whether sold to Brazil, Thailand, or Europe, Great Wall Ora 5 shares the same design language, same smart cockpit, and same comfort standards. This "Unbiased High Quality" is the strongest weapon to break overseas users' inherent biases.

Subheading: Why Can't a Youngster's First Car Be a "Global Car"?

Finally, we bring the perspective back to the domestic market. Many young people feel that buying a commuter car when just starting work is fine, make do with it.

Great Wall Ora 5 tells you, no need to make do. It has minimalist rounded "Natural Aesthetics" appearance, stunning at first sight; it has a smart cockpit and large model voice system not losing to high-end electric cars; most importantly, you can choose pure electric, hybrid or fuel according to your wallet and charging conditions. It is both a youngster's first high-value car, and the top choice for families for additional purchase or trade-in.

Auto Insight:

When global investors lined up for test drives and praised Chinese Intelligent Driving one after another, Great Wall Ora 5 has already become not just a car, it represents a new paradigm for Chinese car companies going global—no blind following, no building cars in isolation, but using "Global Quality" to adapt to "Global Demand".

Starting from July, Great Wall Ora 5 is about to launch in Australia, South Africa, Indonesia... #GreatWallOra5GlobalCarGlobalPraise# This is not just a topic, but the marching sound of China's automotive industry stepping into the center stage of the world. This global grand chess game, Ora is not only committed to the move, but played the game beautifully!

21 Julai, dunia automotif mempunyai peristiwa besar — Great Wall Ora telah mengalu-alukan pelabur global ke kampung asal Baoding, menganjurkan satu perayaan keluarga Ora yang gempar — Puncak Pelabur Global Luar Negara. Ini bukan sekadar pelancongan dan lawatan mesyuarat biasa, malah lebih seperti 'pelancaran super' pengilangan cerdas China. Apabila pelabur luar negara yang sudah biasa dengan Mercedes-Benz dan BMW sering mengangguk pada sebuah kenderaan China di tapak ujian Xu Shui, ia mencerminkan satu fakta yang tidak dapat dinafikan, membanggakan dan menggembirakan warganegara: cerita kenderaan China menuju global, sesungguhnya sudah bermula babak baharu.

Sub-tajuk: Apabila pelabur global memasuki Baoding, apakah yang mereka lihat?

Bulan Julai, Baoding menjadi sangat aktif kerana puncak mesyuarat ini. Pelabur dari seluruh dunia, tidak bercuti di hotel bintang lima, tetapi terus menuju pusat teknologi Great Wall dan tapak ujian Xu Shui, memulakan 'pelancongan mendalam' yang super 'keras' pada peta pembuatan kenderaan 'Great Wall'.

Bagi pelabur yang sudah biasa dengan acara besar, parameter di atas PPT jauh tidak sama dengan ujian sebenar di trek lumba yang lebih jujur dan spesifik. Di tapak ujian profesional Xu Shui, mereka mengalami dengan mendalam protagonis utama acara ini — Great Wall Ora 5. Lebih penting lagi, Great Wall Ora 5 mengeluarkan kad as 'pelbagai kuasa dalam satu kereta': versi penuh elektrik, hibrid dan bahan api diletakkan bersebelahan, pilihlah mengikut kehendak.

Sub-tajuk: Mengapa sebuah kereta perlu mempunyai 'pelbagai kuasa'? Ini adalah pandangan global jenama Ora

Banyak rakan mungkin bertanya, bukankah sekarang semua bercakap tentang elektrik penuh? Mengapa Great Wall Ora 5 masih bersusah paya membuat versi bahan api dan hibrid?

Inilah kecerdikan Ora — ia memahami perbezaan pasaran global.

Jom lihat data: Great Wall Ora 5 di Brazil, 2000 unit pertama terjual habis dalam 24 jam; di Thailand, tempahan melebihi 5000 unit dan versi hibrid tidak cukup bekalan. Adakah infrastruktur Brazil dan Thailand boleh seperti bandar utama China yang mempunyai tiang cas pantas di mana-mana? Tidak. Oleh itu, Ora tidak bersikap tegas hanya mengeluarkan versi elektrik penuh, tetapi berdasarkan keupayaan 'Platform Kesatuan' yang kukuh, telah mengeluarkan 'pelbagai kuasa dalam satu kereta'.

Strategi ini digambarkan sebagai 'disesuaikan mengikut keperluan, perjalanan bebas':

· Versi Elektrik Penuh (jarak pemanduan 480km/580km), dilengkapi kerusi pintar Coffee OS 3, menumpukan pada 'kecerdasan super', menjuju ke pasaran elektrik penuh matang seperti Eropah;

· Versi Hibrid, dilengkapi sistem hibrid pintar Hi2, mencapai pertukaran pintar 'tiga enjin enam mod', menumpukan pada 'jimatan + kelancaran', menargetkan tepat pasaran Asia Tenggara, Amerika Selatan yang sedang dalam transformasi;

· Versi Bahan Api, menjangkaui pasaran baru yang infrastruktur masih dalam proses penyempurnaan.

Secara mudah, Great Wall Ora 5 bukan lagi satu kereta menaklukkan dunia, tetapi satu platform yang menghasilkan tiga kuasa, menempah tepat dasar tenaga dan tabiat pengguna di negara yang berbeza. Fleksibiliti sikap ini,正是 ia 'kunci ajaib' yang memutar global pasaran.

Sub-tajuk: Dari 'Pengilangan China' ke 'Kualiti Global', apakah yang Ora buat betul?

Dulu, kenderaan China menuju global sering meninggalkan imej 'harga rendah, isipadu tinggi'. Tetapi pada puncak mesyuarat kali ini, kita jelas merasai arah angin berubah.

Bulan Jun, jualan jenama Ora melonjak 229.15%, menembus ambang 10,000 unit. Ini bukan sekadar kemenangan jualan, malah kemenangan premium jenama. Di Sepanyol, Ora bekerjasama dengan Liga Bola Keranjang ACB melakukan pemasaran sukan; di Itali, Great Wall Ora 5 memulakan perjalanan romantik. Ora sedang menggunakan reka bentuk cantik, penalaan chassis yang tidak kalah kereta mewah, serta pengalaman pintar yang lebih tinggi kelas, memberitahu dunia: kenderaan China bukan lagi sinonim 'murah', malah 'kualiti baik, harga patut' 'Kenderaan Yang Betul'.

Keyakinan ini, berasal dari pegangan Great Wall Ora 5 pada kualiti global. Sama ada dijual ke Brazil, Thailand atau Eropah, Great Wall Ora 5 berkongsi bahasa reka bentuk yang sama, kerusi pintar yang sama dan standard keselesaan yang sama. 'Kualiti tinggi tanpa perbezaan' ini, adalah senjata paling kuat untuk memecahkan stereotaip pengguna luar negara.

Sub-tajuk: Kereta pertama belia, kenapa tidak boleh menjadi 'kereta global'?

Akhirnya, kita tarik sudut pandang kembali ke dalam negara. Banyak belia merasa, baru bekerja membeli kereta ganti, cukuplah terima sahaja.

Great Wall Ora 5 memberitahu anda, tidak perlu menerima sahaja. Ia mempunyai reka bentuk 'estetika semulajadi' yang ringkas dan bulat, memukau pada pandangan pertama; Ia mempunyai kerusi pintar dan sistem suara model besar yang tidak kalah电车 premium; Yang paling penting, anda boleh memilih versi elektrik penuh, hibrid atau bahan api mengikut dompet dan keadaan cas anda. Ia sekaligus kereta cantik pertama belia, juga pilihan pertama keluarga untuk pembelian tambahan atau penggantian.

Wawasan Auto:

Apabila pelabur global beratur menyetir, serta merta memuji pemanduan cerdas China, Great Wall Ora 5 bukan sekadar satu kereta, ia mewakili paradigma baharu kenderaan China menuju global — tidak mengikut secara buta, tidak membuat kereta dalam bilik tertutup, malah menggunakan 'kualiti global' untuk menyesuaikan 'keperluan global'.

Mulai Julai, Great Wall Ora 5 akan memasuki pasaran Australia, Afrika Selatan, Indonesia…#Great Wall Ora 5 Kereta Global Selamat Global# Ini bukan sekadar topik, malah langkah kaki yang berbunyi kuat industri automotif China menuju pentas dunia. Cawan permainan globalisasi besar ini, Ora tidak hanya mengambil langkah tanpa penyesalan, malah melakukannya dengan cemerlang!

Competition in the global automotive market is surface-level product and channel rivalry, while at the core lies a contest of technological systems and supply chain control. This time, Great Wall Motor broke from the conventional meeting mode, opening the core positions of its R&D, manufacturing, and verification full-link to global investors through a full-process immersive verification, both demonstrating confidence in its own technical strength, and allowing the outside world to clearly see that the decades-accumulated hard-core technical foundation supports its rapid overseas sales growth.

Recently, investors from six continents gathered at Great Wall Motor's global headquarters. A deep exchange covering full-industry chain tours, full-scenario product test drives, strategy presentations, and cultural experiences stepped out of the templated narrative of traditional business meetings. This global exploration and seminar day centered on "full-process verification" was far from an ordinary corporate strength showcase; rather, it was a significant microcosm of the shift in the globalization process of Chinese automotive brands: When overseas cumulative sales broke 2 million units and overseas channels exceeded 1,600, Great Wall Motor, anchored by technology, has shifted the logic of Chinese automakers going global from superficial product output to deep value cultivation, writing a vivid footnote for high-quality overseas expansion of Chinese automobiles.

Chinese automobiles going global is no longer a fresh topic. For over the past decade, many Chinese brands opened overseas market doors through complete vehicle trade, rapidly expanding sales based on price-performance advantages, and spreading the "Chinese Automobile" label across the globe. Great Wall Motor's globalization path chose the heavier and harder "localization rooting" model from the start. This confidence stems from its systematic technological and industrial capabilities.

As of June 2026, Great Wall Motor has established full-process production bases in Thailand and Brazil, building a localized layout of R&D, production, supply, sales, and service. While achieving local production, it drives the cultivation of local supply chains and talent systems, realizing symbiosis and win-win outcomes between industrial implementation and regional development. In the first half of 2026, Great Wall Motor's overseas cumulative sales reached 291,426 units, a year-on-year increase of 47.44%; June single-month overseas sales were 60,168 units, up 50.16% year-on-year, with overseas business becoming the core engine of group growth. Behind these eye-catching data lies the underlying logic of "symbiosis and win-win between industrial implementation and regional development" — not simply replicating Chinese production lines overseas, but deeply participating in local industrial upgrades, binding its own development with local economy, employment, and industrial growth. This "symbiotic going global" effectively dissolves trade protection barriers and allows the brand to truly gain long-term recognition from local markets.

Supporting this globalization layout is Great Wall Motor's technology system strength accumulated over many years, which is also the core background displayed to global investors at this event. Unlike the radical strategies of some automakers betting on a single technology route, Great Wall Motor chose a more pragmatic full-power technology layout: product matrices natively built on the Guiyuan Platform cover fuel, hybrid, plug-in hybrid, pure electric, and even hydrogen fuel cell routes, possessing the ability to flexibly adapt to regulatory policies and consumer demands in different global regional markets. This "don't put all eggs in one basket" technical strategy hits the reality of global market segmentation: Europe and North America markets are accelerating electrification transformation, while markets in Southeast Asia, Latin America, Middle East, etc., still have strong demand for fuel and hybrid, meaning a single technology route is doomed to not dominate globally; full power reserves are the standard for global enterprises.

Technical confidence comes from continuous long-termist investment. Great Wall Motor's R&D investment has exceeded 10 billion yuan for consecutive years, with an engineering R&D team reaching 27,000 people. It possesses a safety laboratory with investment over 500 million yuan and multi-angle crash test capabilities, as well as comprehensive test tracks, the world's first nested intelligent connected test track, and other verification sites, building an R&D foundation for full-domain safety. More worth noting is its "Forest Ecosystem" industrial system: with complete vehicles as the core, technology industries like Jinggong Automotive, Weishi Energy, and HiHope Energy coordinate and develop together. Three of its parts enterprises have already entered the global auto parts top 100 list. This full-industry chain independent and controllable capability not only guarantees overseas supply chain stability but also ensures Great Wall Motor's going global is not a "hollowed-out" brand output, but value output carrying complete industrial capabilities. From underlying technology R&D to supply chain quality control, from complete vehicle manufacturing to extreme scenario verification, this event opening full-link traceability to global investors is essentially proving in a transparent way: the competitiveness of Chinese automakers is no longer low prices, but systematic technology and manufacturing strength.

The deep test of globalization has never been limited to products and technology, but lies more in cooperation concepts and business credibility. At this briefing session, Great Wall Motor President Mu Feng proposed the cooperation tone of "mutual recognition, mutual efforts, and joint achievement", clarifying three major cooperation guarantees: strong product adaptability, outstanding business risk resistance, and sustainable profit growth, particularly emphasizing "no vicious price wars, no transfer of business pressure to partners". The weight of this statement is particularly prominent against the backdrop of current global automotive market fierce competition. For global distributors and investors, short-term sales dividends are certainly tempting, but long-term stable profit expectations and healthy cooperation relationships are fundamental. And full power technology reserves and full industry chain capabilities are the core support for this commitment to be fulfilled. From joint progress in the Brazil market to the breakthrough implementation of WEY G9 in the Malaysia market, multiple local market success cases also validate the feasibility of the localization symbiotic model under technology empowerment.

In the changing global market, marketing dividends will eventually fade; only technical foundations can traverse the cycle. Great Wall Motor's R&D investment at the billion level for consecutive years, full-power technology layout, and full-chain quality control system jointly built the confidence for globalization. This long-term adherence to technology is not only the growth code of the enterprise itself but also the core support for Chinese automotive brands to stand firm in the global market.

Persaingan dalam industri automotif global, pada permukaannya adalah pertarungan produk dan saluran, pada dasarnya adalah perebutan sistem teknologi dan kuasa kawalan rantaian industri. Kali ini, Great Wall Motor mengubah model persidangan biasa dan membuka tapak teras rangkaian lengkap penyelidikan, pembuatan dan pengesahan kepada pelabur global melalui pengesahan penambahbaikan menyeluruh. Ini bukan sahaja pameran keyakinan terhadap kekuatan teknologinya sendiri, tetapi juga membolehkan dunia luar melihat dengan jelas bahawa sokongan bagi pertumbuhan jualan luar negara yang pantas Great Wall Motor adalah tapak teknologi tegas yang telah diendapkan selama bertahun-tahun.

Pada masa kini, pelabur dari enam benua di seluruh dunia berkumpul di ibu pejabat global Great Wall Motor, satu pertukaran mendalam yang merangkumi lawatan rantaian industri lengkap, ujian pemanduan produk seluruh skenario, persembahan strategi dan pengalaman budaya, melangkaui naratif templat perjumpaan perniagaan tradisional. Hari penyelidikan global yang berteras "Pengesahan Rangkaian Penuh" ini bukan sekadar pameran kekuatan perusahaan biasa, tetapi merupakan ringkasan penting dalam proses transformasi globalisasi jenama automobil Cina: apabila jumlah jualan luar negara melepasi 2 juta unit, saluran luar negara melebihi 1,600 buah, Great Wall Motor kini sedang menggunakan teknologi sebagai jangkar, menolak logik keluaran kenderaan buatan Cina daripada output produk permukaan ke pengendapan nilai mendalam, menulis catatan yang hidup untuk keluaran automotif Cina berkualiti tinggi.

Topik penerokaan pasaran luar negara oleh automotif Cina bukanlah perkara baharu. Sepanjang lebih sepuluh tahun lalu, banyak jenama Cina telah membuka pintu pasaran luar negara melalui perdagangan kenderaan lengkap, dengan cepat mengembang jualan berdasarkan kelebihan kos yang berbaloi, juga menjadikan label "Automobil Cina" tersebar di seluruh dunia. Laluan globalisasi Great Wall Motor telah memilih mod "pembelajaan akar tempatan" yang lebih berat dan sukar sejak awal, modal ini tepat berpunca daripada kemampuan teknologi dan industri yang sistematis.

Sehingga Jun 2026, Great Wall Motor telah membina pangkalan pengeluaran lengkap di Thailand dan Brazil, membina susun atur pembelajaran akar tempatan rantaian penyelidikan, pengeluaran, bekalan, jualan dan perkhidmatan yang lengkap. Semasa merealisasikan pengeluaran tempatan, ia menggerakkan pemupukan rantaian bekalan tempatan dan pembinaan sistem bakat, mencapai kerjasama saling berjaya dalam pelaksanaan industri dan pembangunan wilayah. Setengah tahun pertama 2026, Great Wall Motor telah menjual 291,426 unit secara terkumpul di luar negara, meningkat 47.44% berbanding tahun lalu; pada bulan Jun sahaja, jualan luar negara sebanyak 60,168 unit, meningkat 50.16% berbanding tahun lalu. Perniagaan luar negara telah menjadi enjin teras pertumbuhan kumpulan. Di sebalik data yang menarik ini ialah logik asas "kerjasama saling berjaya dalam pelaksanaan industri dan pembangunan wilayah" -- bukan menyalin talian pengeluaran Cina secara mudah ke luar negara, tetapi menyertai secara mendalam dalam peningkatan industri tempatan, mengaitkan pembangunan sendiri dengan ekonomi tempatan, pekerjaan dan pertumbuhan industri. "Penerokaan bersama ini" bukan sahaja berjaya merungkikan halangan perlindungan perdagangan, tetapi juga membolehkan jenama benar-benar mendapatkan pengiktirafan jangka panjang daripada pasaran tempatan.

Sokongan kepada susun atur globalisasi ini adalah kekuatan sistem teknologi Great Wall Motor yang telah diendapkan selama bertahun-tahun, ini juga warna asas teras yang dipamerkan kepada pelabur global dalam aktiviti ini. Berbeza dengan strategi agresif sesetengah syarikat kereta yang bertaruh pada satu laluan teknologi, Great Wall Motor memilih susun atur teknologi tenaga penuh yang lebih praktikal: bergantung pada produk matriks yang dibina secara asli di platform "Guanyuan", merangkumi laluan teknologi pelbagai seperti bahan api, hibrid, hibrid penyambung, elektrik sepenuhnya malah tenaga hidrogen, mempunyai keupayaan menyesuaikan secara fleksibel dengan polisi peraturan dan keperluan permintaan pasaran wilayah berbeza di seluruh dunia. Strategi teknologi "tidak meletakkan semua telur dalam satu bakul" ini tepat mengenai realiti pembezaan pasaran global: pasaran Eropah dan Amerika Utara mempercepatkan transformasi ke elektrifikasi, manakala pasaran Asia Tenggara, Amerika Latin, Timur Tengah masih mempunyai permintaan yang kuat untuk bahan api dan hibrid. Laluan teknologi tunggal pasti tidak dapat menguasai pasaran global, simpanan tenaga penuh adalah standard untuk syarikat berorientasikan globalisasi.

Modal kekuatan teknologi berpunca daripada pelaburan berterusan jangka panjang. Great Wall Motor telah melabur lebih daripada 10 bilion yuan dalam penyelidikan dan pembangunan selama beberapa tahun berturut-turut, pasukan penyelidikan dan pembangunan teknik mencapai 27,000 orang, memiliki makmal keselamatan dengan pelaburan melebihi 500 juta yuan, mempunyai keupayaan ujian tabrakan pelbagai sudut, serta tapang ujian komprehensif, padang ujian rangkaian pintar bersarang pertama di dunia dan banyak tapak pengesahan lain, membina tapak penyelidikan keselamatan di seluruh bidang. Lebih menarik untuk diperhatikan ialah sistem industri "Ekosistem Hutan": dengan kenderaan keseluruhan sebagai teras, syarikat teknologi seperti Jingong Motors, Weishi Energy, Honeycomb Energy bekerjasama secara serentak, anak syarikat telah ada 3 syarikat komponen bahagian memasuki senarai 100 teratas komponen automotif global. Kemampuan autonomi dan kawalan rantaian industri ini, tidak sahaja menjamin kestabilan rantaian bekalan luar negara, tetapi juga memastikan penerokaan Great Wall Motor bukan sekadar "pengeluaran jenama kosong", tetapi pengeluaran nilai dengan kemampuan industri yang lengkap. Dari penyelidikan dan pembangunan teknologi asas kepada kawalan kualiti rantaian bekalan, dari pembuatan kenderaan keseluruhan kepada pengesahan skenario had, aktiviti ini telah membuka rangkaian jejak sepenuhnya kepada pelabur global, pada hakikatnya adalah menggunakan kaedah pemuktihan untuk membuktikan: daya saing syarikat automotif Cina bukan lagi harga murah, tetapi kekuatan teknologi dan pembuatan yang sistematis.

Ujian mendalam globalisasi tidak pernah terhad pada produk dan teknologi, malah lebih kepada falsafah kerjasama dan kredibiliti perniagaan. Dalam persidangan pengumuman ini, Presiden Great Wall Motor, Mu Feng, mencadangkan nada kerjasama "Pengesanan Dua Hala, Dua Hala Bekerjasama, Pencapaian Bersama", menetapkan tiga jaminan kerjasama: keupayaan penyuaian produk yang kuat, keupayaan menanggung risiko operasi yang menonjol, dan pertumbuhan keuntungan yang mampan. Ia terutamanya menekankan "tidak berlawan perang harga ganas, tidak memindahkan tekanan operasi kepada rakan kongsi". Ketegasan penyataan ini amat ketara dalam konteks persaingan harga pasaran automotif global semasa. Bagi pengedar dan pelabur global, bonus jualan jangka pendek memang menarik, tetapi jangka masa keuntungan yang stabil dan hubungan kerjasama yang sihat adalah asas. Manakala simpanan teknologi tenaga penuh dan kemampuan rantaian industri, adalah sokongan teras yang memastikan janji ini ditepati. Dari kerjasama di pasaran Brazil sehingga kejayaan WEY G9 di pasaran Malaysia, kes-kes kejayaan di pasaran tempatan yang berbilang, juga mengesahkan kebolehpercayaan model kerjasama lokal yang saling bergantung di bawah sokongan teknologi.

Dalam pasaran global yang berubah-ubah, bonus pemasaran akhirnya akan pudar, hanya asas teknologi sahaja boleh melalui kitaran. Great Wall Motor, dengan pelaburan penyelidikan dan pembangunan berlabel 10 bilion yuan berturut-turut selama beberapa tahun, susun atur teknologi tenaga penuh, dan sistem kawalan kualiti rantaian lengkap, bersama-sama membina kekuatan globalisasi. Keteguhan jangka panjang terhadap teknologi ini, bukan sahaja merupakan kod pertumbuhan syarikat itu sendiri, tetapi juga merupakan sokongan teras yang membolehkan jenama automotif Cina berdiri teguh di pasaran global.

Recently, investors from six continents worldwidegathered at Great Wall Motor's global headquarters. Through complete sessions including full industry chain visits, all-scenario product test drives, strategic briefings, and cultural experiences, they comprehensively experienced Great Wall Motor's technical foundation and global layout, jointly discussing long-term cooperation and development paths.

As a core representative of Chinese car brands going global, Great Wall Motor has established a full-chain localization layout of R&D, production, supply, sales, and service in global markets. Fully processed production bases have been built in Thailand and Brazil, driving the cultivation of local supply chains and talent systems, achieving symbiosis and win-win outcomes between industrial landing and regional development. As of June 2026, Great Wall Motor's overseas sales channels exceed 1,600, with cumulative overseas sales surpassing 2 million units and the global user base exceeding 16 million. From January to June 2026, Great Wall Motor's cumulative overseas sales reached 291,426 vehicles, a year-over-year increase of 47.44%; single-month overseas sales in June were 60,168 vehicles, a year-over-year increase of 50.16%. Overseas business has become the core engine for the group's growth.

Full-Link Open Tracing, Jointly Witness Full Industry Chain Strength

This event broke away from the conventional meeting mode, centering on "Full-Process Immersive Verification." Merging the three core links of R&D, manufacturing, and products, it invited global investors to trace the technical background of Great Wall Motor from the source. On the R&D front, investors visited the Technology Center exhibition hall, advanced laboratories, and Powertrain Institute, covering frontier verification fields such as NVH, EMC electromagnetic, environmental wind tunnel, safety crash, and power durability. They also visited industry chain supporting units like Jinggong Auto, Weishi Energy, and FinDreams Energy. From underlying technology to supply chain systems, they clearly and intuitively understood Great Wall Motor's R&D investment intensity and full-chain quality control standards.

Now, Great Wall Motor has established a "Forest Ecosystem" system with the complete vehicle as the core and multiple technology industries developing in synergy. Three component enterprises have already entered the global auto component top 100 list. Great Wall Motor's R&D investment has exceeded 10 billion for consecutive years, with an engineering R&D team of 27,000 people. It possesses a safety laboratory with an investment exceeding 500 million and multi-angle crash test capability, a comprehensive test field, the world's first nested smart connected vehicle test field, and other verification positions, building a solid foundation for all-domain safety R&D. All technology investments ultimately focus on improving product reliability and guaranteeing user safety, laying a foundation for the enterprise's terminal operations and long-term development.

The models showcased in this event cover diverse power forms including fuel, hybrid, PHEV, and pure electric, all native to the Guanyuan Platform. They possess the ability to flexibly adapt to the policies, regulations, and consumption demands of different global market regions, verifying Great Wall Motor's excellent global market adaptability from all dimensions. At the Xushui Smart Factory and Test Field, investors visited the complete vehicle manufacturing production line and completed dynamic ride and drive of multi-category core products on professional test sites including the high-speed ring, test hill, dynamic plaza, and handling track. At the Global Off-Road Camping Base, in extreme scenarios like water wading and mountain climbing, global investors comprehensively experienced the hardcore performance of off-road models such as Haval, Tank SUV, and Great Wall Cannon. Diverse modification potential of the off-road ecology is also of concern to users. Modified models such as Tank 300 and Shanhai Cannon on display also attracted the attention of global investors.

All-Dimensional Analysis of Core Value, Clarify Global Win-Win Path

At the Global Strategy Briefing Meeting held on July 22, Great Wall Motor President Mu Feng and senior executives from technology, R&D, design, and new business sectors appeared collectively, unfolding multi-dimensional systematic sharing around global cooperation value. In the keynote speech titled "Working Together for Long-Term Symbiosis and Winning the New Global Automotive Landscape Together," Mu Feng set the communication tone as "Mutual Recognition, Mutual Efforts, Shared Success," systematically interpreting Great Wall Motor's long-term operational logic and globalization underlying support from six dimensions: corporate values, financial self-generation ability, R&D endurance, technical penetration, industry mastery, and brand growth.

On site, Mu Feng clarified three core guarantees for cooperation: Strong product adaptability, the full-power, all-scenario product matrix can meet diverse market demands; Outstanding operational risk resistance capability, the independent industry chain and healthy financial system can guarantee triple stability of supply, policy, and price; Profit growth is sustainable, adhering to not engaging in vicious price wars and not transferring operational pressure to partners.

Great Wall Motor CTO Wu Huixiao shared on the technology strategy with the theme "Zero Time Difference, Rooted Globally." She interpreted Great Wall Motor's full-power technology layout covering fuel, hybrid, PHEV, pure electric, and hydrogen by combining the differentiated status of infrastructure levels, driving scenarios, and consumption habits in various regions around the world, emphasizing not betting on a single technology route but using pragmatic strategies to flexibly adapt to diverse global market demands.

At the same time, Vehicle Integration Chief Engineer Adam Thomson, VP of Design Andrew Dyson, and Great Wall Soul Motorcycle President Zhao Shengguang also expounded on Great Wall Motor's full-power technology reserves, product design featuring Chinese traditional culture to meet global aesthetics, and the development potential of Chinese-style luxury heavyweight motorcycles in the global market during the briefing, enhancing the confidence and expectations of global investors from more aspects.

During the briefing, Great Wall Motor Brazil Market COO Diego Fernandes shared the successful experience of the brand working hand in hand with dealers in the Brazil market, Malaysia Market COO Roslan Abdullah shared the successful case of WEY G9 breaking through in the Malaysia market, and Great Wall Commercial Vehicles Overseas Director Shi Kaiwen also introduced Great Wall Commercial Vehicles product information and overseas plans to global dealers. This provided more successful case references and more cooperation opportunity choices for global investors.

Anchor Cooperation Consensus, Build a Solid Foundation for High-Quality Going Global

Standing at a key node of the century-old transformation of the global automotive industry, Great Wall Motor broke the template narration of traditional business activities. With an open posture, it fully displayed the full industry chain strength to global partners, using full-process immersive verification and professional perspective empirical proof to make technical strength, product quality, and cooperation value perceivable, verifiable, and trustworthy. This is both a deepening implementation of the "Ecosystem Going Global" strategy and also highlights the operational background of long-termism of Chinese car brands.

This event was not only a centralized display of products and technology but also the concrete implementation of Great Wall Motor's win-win concept—based on technology, promising based on integrity, and based on symbiosis as the Dao, building a long-term symbiotic development ecosystem with global partners. Through this Global Exploration Seminar Day, Great Wall Motor will further lock in global quality peers, consolidate the overseas channel network, and inject continuous power for high-quality global development.

Belum lama ini, pelabur dari enam benua di seluruh duniaberkumpul di Ibu Pejabat Global Great Wall Motor, melalui lawatan rantaian industri penuh, ujian pemanduan produk dalam semua skenario, pengumuman strategi dan pengalaman budaya sebagai keseluruhan proses, merasai sepenuhnya asas teknologi Great Wall Motor dan pelan pemglobalannya, berbincang bersama laluan pembangunan kerjasama jangka panjang.

Sebagai wakil utama eksport kereta automotif China, Great Wall Motor telah membina penempatan tempatan rantai lengkap penyelidikan, pengeluaran, bekalan, jualan dan perkhidmatan di pasaran global, telah membina pusat pengeluaran dengan teknologi lengkap di Thailand dan Brazil, mendorong pembentukan rantaian bekalan tempatan dan sistem pembinaan bakat, mewujudkan sinergi kemenangan bersama dalam penerapan industri dan pembangunan wilayah. Sehingga Jun 2026, saluran jualan luar negara Great Wall Motor melebihi 1600, jumlah jualan luar negara kumulatif melepasi 2 juta unit, jumlah pengguna global melebihi 16 juta. Jan—Jun 2026, jualan luar negara Great Wall Motor kumulatif 291,426 unit, meningkat 47.44% secara tahunan; jualan tunggal luar negara Jun 60,168 unit, meningkat 50.16% secara tahunan, bisnes luar negara telah menjadi enjin pertumbuhan utama kumpulan.

Membuka jejak rantaian penuh, saksikan bersama kekuatan rantaian industri penuh

Kegiatan ini mengubah model mesyuarat biasa, memfokuskan pada 'pengesahan menyeluruh mendalami' sebagai teras, menggabungkan tiga teras utama penyelidikan, pembuatan dan produk, mengajak pelabur global mencari asas teknologi Great Wall Motor dari sumber. Di hujung penyelidikan, pelabur masuk ke pameran Pusat Teknologi, makmal ujian canggih dan Akademi Penyelidikan Kuasa, merangkumi bidang pengesahan terdahulu seperti NVH, EMC elektromagnet, terowong angin alam sekitar, perlanggaran keselamatan, ketahanan kuasa, melawat serentak unit sokongan rantaian industri seperti Jingong Automotive, Weishi Energy, Honeycomb Energy, dari teknologi asas hingga sistem rantaian bekalan, memahami secara jelas dan intuitif intensiti pelaburan penyelidikan Great Wall Motor dan piawaian kawalan kualiti rantaian penuh.

Pada masa ini, Great Wall Motor telah membina sistem 'Ekosistem Hutan' yang berpusat pada kenderaan lengkap dengan pembangunan selaras pelbagai industri teknologi, di bawahnya telah ada 3 syarikat komponen kenderaan masuk ke dalam 100 teratas komponen kenderaan global. Pelaburan penyelidikan Great Wall Motor melebihi 10 bilion selama beberapa tahun berturut-turut, pasukan penyelidikan kejuruteraan mencapai 27,000 orang, memiliki makmal keselamatan dengan pelaburan melebihi 500 juta, mempunyai keupayaan ujian perlanggaran pelbagai sudut, medan ujian komprehensif, medan ujian rangkaian pintar bersarang pertama di dunia dan tapak pengesahan lain, membina asas penyelidikan keselamatan serantau. Semua pelaburan teknologi akhirnya bertujuan meningkatkan kebolehpercayaan produk dan perlindungan keselamatan pengguna, memperkuatkan asas pembangunan jangka panjang untuk operasi hujung perniagaan perusahaan.

Model yang dipamerkan kepada tetamu global ini merangkumi pelbagai bentuk kuasa seperti bahan api, hibrid, plug-in hybrid, elektrik tulen yang dibina secara asli di platform Guiyuan, mempunyai keupayaan menyesuaikan secara fleksibel polisi dan peraturan serta keperluan permintaan pengguna di pasaran berbeza seluruh dunia, menguji kesesuaian pasaran global Great Wall Motor yang cemerlang dari semua dimensi. Di Pabrik Pintar Xushui dan medan ujian, pelabur melawat barisan pengeluaran kenderaan lengkap, dan di tapak ujian profesional seperti High Ring, Test Mountain, Dynamic Square, Handling Road, menyelesaikan ujian pemanduan dinamik produk teras pelbagai kategori. Di Tapak Kembara Offroad Lima Benua, dalam skenario ekstrem seperti menyeberangi air, memanjat gunung, pelabur global merasakan sepenuhnya prestasi keras model offroad seperti Haval, Tank SUV, Great Wall Pao. Potensi pengubahsuaian pelbagai ekologi offroad juga menjadi perhatian pengguna, model termodifikasi Tank 300, Shan Hai Pao dipamerkan di tempat, juga menarik perhatian pelabur global.

Analisis nilai teras dari semua dimensi, jelaskan laluan kemenangan bersama global

Dalam mesyuarat pengumuman strategi pemglobalan yang diadakan pada 22 Julai, Presiden Great Wall Motor Mu Feng membawa eksekutif teknologi, penyelidikan, rekaan dan bahagian perniagaan baharu muncul secara kolektif, melaksanakan perkongsian sistem pelbagai dimensi mengelilingi nilai kerjasama global. Dalam ucapan bertema 'Bekerjasama Sedaran Jangka Panjang, Menang Bersama Perubahan Baru Automotif Global', Mu Feng menjadikan 'Pengakuan Dua Hala, Kedua Hala Berlari, Pencapaian Bersama' sebagai nada komunikasi, dari enam dimensi: nilai perusahaan, kekuatan pembuatan darah kewangan, keupayaan penyelidikan lanjutan, keupayaan penembusan teknologi, keupayaan pengurusan industri, kekuatan pertumbuhan jenama, menerangkan secara sistem logik operasi jangka panjang Great Wall Motor dan sokongan asas pemglobalan.

Di tempat, Mu Feng menegaskan tiga jaminan teras kerjasama: sesuai produk tinggi, matriks produk merangkumi kuasa penuh, skenario penuh boleh memenuhi permintaan pasaran pelbagai; keupayaan menentang risiko operasi menonjol, rantaian bekalan autonomi dan sistem kewangan sihat boleh menjamin kestabilan tiga iaitu pembekalan, polisi, harga; pertumbuhan keuntungan mempunyai kelestarian, berpegang pada tidak bermain perang harga ganas, tidak memindahkan tekanan operasi kepada rakan kongsi.

CTO Great Wall Motor Wu Huixiao berkongsi strategi teknologi dengan tema 'Kosongkan Jurang Masa, Berakar di Global', dia menggabungkan status perbezaan tahap infrastruktur global, skenario penggunaan kenderaan dan tabiat penggunaan, mentakrifkan pelan teknologi kuasa penuh Great Wall Motor merangkumi bahan api, hibrid, plug-in hybrid, elektrik tulen, tenaga hidrogen, menekankan tidak bertaruh pada laluan teknologi tunggal, dengan strategi pragmatik menyesuaikan fleksibel keperluan pasaran global pelbagai.

Pada masa yang sama, Ketua Jurutera Integrasi Kenderaan Lengkap Adam Thomson, Naib Presiden Reka Bentuk Andrew Dyson, Presiden Great Wall Soul Motorcycle Zhao Shengguang, juga menerangkan dalam pengumuman rizab teknologi kuasa penuh Great Wall Motor, rekaan produk yang mengikut citarasa global berlandaskan budaya tradisional China sebagai titik masuk, dan potensi pembangunan motosikal berat mewah Cina di pasaran global dan kandungan penting lain, meningkatkan keyakinan dan jangkaan pelabur global dari lebih banyak aspek.

Dalam pengumuman, COO pasaran Great Wall Motor Brazil Diego Fernandes berkongsi pengalaman berjaya jenama bekerjasama dengan ejen di pasaran Brazil, COO pasaran Malaysia Roslan Abdullah berkongsi kes kejayaan突破 WEY G9 di pasaran Malaysia, Pengarah Luar Negeri Great Wall Commercial Vehicle Shi Kaiwen juga memperkenalkan maklumat produk Great Wall Commercial Vehicle dan pelan luar negeri kepada ejen global. Memberikan rujukan kes berjaya lebih banyak, dan pilihan peluang kerjasama lebih banyak kepada pelabur global.

Mepatam persetujuan kerjasama, memperkuatkan asas keluar laut berkualiti tinggi

Berada di nod perubahan penting 100 tahun industri automotif global, Great Wall Motor memecahkan narasi terma aktiviti perniagaan tradisional, menunjukkan kekuatan rantaian industri penuh kepada rakan kongsi global dengan sikap terbuka, melalui cara pengesahan menyeluruh mendalami, bukti dari sudut pandangan profesional, membuat kekuatan teknologi, kualiti produk dan nilai kerjasama boleh dirasai, disahkan, dipercayai. Ini adalah penerapan mendalam strategi 'Ekologi Keluar Laut', juga menunjukkan asas operasi jangka panjang jenama kereta China.

Kegiatan ini bukan sahaja satu pameran terpusat produk dan teknologi, malah aplikasi konkrit konsep kemenangan bersama Great Wall Motor — dengan teknologi sebagai asas, kejujuran sebagai janji, simbiosis sebagai jalan, dengan rakan kongsi global membina ekosistem pembangunan simbiosis jangka panjang. Melalui Hari Eksplorasi Kajian Global ini, Great Wall Motor akan mengunci rakan perjalanan global berkualiti tinggi, memperkuat rangkaian saluran luar negara, memberi tenaga berterusan untuk pembangunan berkualiti tinggi pemglobalan.

Written by | AUTO Heart Ball

Author | AUTO Heart Ball Team

Just now, Great Wall H10 was officially unveiled.

The first flagship of the Guiyuan platform, Fangding aesthetic design, full LiDAR equipped Coffee Pilot 3 advanced intelligent driving, Hi4 hybrid, 5-seat and 6-seat versions — specs are strong, nothing to argue.

What truly made this car spark controversy on trending topics before its unveiling was its name.

Before this, Wei Jianjun initiated a public name solicitation campaign, cumulatively receiving over 180,000 comments, nearly 300,000 netizen interactions. Among them, 38% of users voted for "Haval H10". Haval veteran owners' reaction was particularly direct — the H series has been made for twenty years, since the H6 continuously topped the SUV sales chart, "H + Number" equals Haval and equals National SUV in many people's minds.

Now the most flagship model, the surname changed from Haval to Great Wall, controversy is unavoidable. On social platforms, the word "Home raided" appeared repeatedly. Internal Haval system backlash was also not small, the most important narrative anchor for the brand moving up, directly taken by the Group brand.

Objectively, these emotions are real, Haval fans' unwillingness can be completely understood. But if you only discuss this name at the emotional level, you cannot get out of a zero-sum framework — as if as long as the name is not Haval, Haval "lost", "suffered a loss".

But Wei Jianjun forcefully overrode public opinion to decide "Great Wall H10", calculating never who took whom's advantage. This is a thirty-year level global arithmetic, this account is almost invisible in the domestic market, but putting it in the coordinate where Great Wall's overseas sales ratio hit 48.3%, the interests and stakes are very clear.

Of course, to calculate this account clearly, we still need to start from the Guiyuan platform.

A "Born Global" chassis, paired with what brand name?

Great Wall H10 is built on the Guiyuan platform.

Guiyuan's core definition is one sentence: The world's first native AI full-power automotive platform — a chassis compatible with plug-in hybrid, hybrid, pure electric, hydrogen, fuel five power forms. That is to say, the Guiyuan platform from the first day of design was simultaneously considering Middle East fuel preference, Southeast Asia hybrid demand, Europe pure electric acceleration, China plug-in hybrid explosion — same chassis pulled out, to corresponding market install corresponding powertrain.

What concept? Compare with peers, top-level design showing leadership is very significant. Volkswagen MEB only does pure electric, Toyota TNGA takes fuel as main, electric just auxiliary.

"Native AI" this layer is not a bonus. Guiyuan platform at architecture level reserved intelligent driving and intelligent cockpit integration space, H10 full series standard LiDAR Coffee Pilot 3, is the platform AI capability first implementation result.

In other words, H10 is not "adding" intelligence on a traditional chassis, this car from the bone architecture design is made for intelligence era.

So, just such a platform from technical bottom line heading to global market, its first flagship product, should hang what brand name?

Call Haval H10, overseas call Haval H10?

For consumers in Russia, Thailand, Australia, this is only a new car from a Chinese sub-brand. It has no direct narrative connection with GWM company's overall technical strength — consumers don't know relationship between Haval and GWM, and don't know H10 product used GWM most advanced technology.

Call Great Wall H10, overseas call GWM H10!

Then global consumers see, this Chinese car company named GWM, pulled out its most advanced platform flagship product. Technical strength and brand name have no break — this connection once closed, afterwards in any market seeing GWM Haval, GWM TANK, GWM ORA, consumers memory will automatically stack onto GWM parent brand.

So, putting a "Born Global" technical chassis into a sub-brand name with only domestic emotional cognition, on global narrative, is a subtraction. But, if able to align parent brand name and global technical chassis — brand asset and technical strength transmission middle has no break, this is the correct addition.

48.3% after, brand matrix in global market is a multiplication or a division?

Great Wall H10's other half arithmetic, comes from ONE GWM strategy.

2025 Shanghai Auto Show, Great Wall released this strategy: globally unify use GWM as parent brand identifier, Haval, WEY, TANK, ORA, Great Wall Cannon from independent brand downgraded to category. Of course, this is not not have sub-brand anymore, but no longer let sub-brand fight individually.

In outsiders view, this series of actions seems too radical.

Why Great Wall so radical? To understand this action urgency, there is a number: 48.3%.

2025, Great Wall overseas sales 506,100 vehicles, account for total sales 38%. 2026 Q1 overseas sold 130,100 vehicles, year-on-year growth 43.1%, overseas ratio directly hit 48.3%. At this growth rate, this year overseas over half will be a settled fact — going overseas has become the group's second major revenue pillar.

Volume reached this level, multi-brand strategy overseas account starts to be calculated backwards.

Past ten years, almost every Chinese car company was layoutting brand matrix — Great Wall itself listed Haval, WEY, ORA, TANK, Maha long string, BYD listed Dynasty, Ocean, Denza, Yangwang, Fury, Geely side is Volvo, Polestar, Zeekr, Lynk & Co, Lotus, Galaxy. This play style for incremental market works very well, new brand occupied new cognition, users also willing to pay.

But once overseas went to a level, same market five six brands each open channel, each do marketing, each build service network — every set burning money, every set scale not big enough, burn not compound interest. Answer became clear, brand assets only when a name constantly repeated, start to accumulate.

Global consumers in Russia remember GWM Haval, in Thailand remember GWM Haval, in Australia remember GWM ORA, names all have GWM three letters, memory is stacked. But if flagship car not call GWM H10, call Haval H10, then in brand asset most should focus on that anchor point, story scattered.

This arithmetic, not only Great Wall doing.

Geely Li Shufu this year in Chongqing forum announced "One Geely" strategy, put Geely Automobile Group Co Ltd redundant entities orderly close, merge and transfer, advantage resources concentrate to 0175.HK which is Geely Automobile only one core listed platform. Li Shufu original intention very direct: orderly close, merge and transfer redundant entities, concentrate resources strengthen one listed platform — from industry word, is "do subtraction".

Same math question, two enterprises with completely different play styles, give answer direction consistent — past ten years everyone doing brand multiplication, using new brand grab new market, tell new story. Now arrived at doing merger time, collect scattered resources to one main trunk, change brand appeal from addition to multiplication.

This is not coincidence.

Chinese car company going overseas previous few rounds, walked product going overseas path — put domestic sell well cars slightly modify pull out sell, hit Southeast Asia, Middle East, Latin America still OK. But arrived at need enter developed countries market, hit global war of attrition stage, have product not enough. You must have a name be continuously remembered locally, a brand symbol be continuously accumulate trust.

Look back at global car market, Toyota enter US fifty years, name not changed. Volkswagen enter China forty years, name not changed. Name unified, not marketing strategy, but globalized enterprise infrastructure.

Great Wall H10 naming, put into this industry background look, is ONE GWM strategy at product level fall first chess piece, also is Chinese car brand from "Multi-brand layout" to "Single-brand concentration" this transition period a landmark event. Overseas call GWM H10, domestic call Great Wall H10 — global one name, brand only can unify send one voice.

Brand name compound interest, thirty years only calculate clear

Great Wall H10 this name, Wei Jianjun personally decided.

He definitely know this controversy how big. But he clearer, this choice if now not do, afterwards cost bigger.

Assume called Haval H10, short term public opinion calm, Haval fans no opinion, H series narrative complete, China market cognition zero cost leverage. But overseas brand account continue fragmentation, Guiyuan platform global story tell not round, ONE GWM strategy at most critical flagship product missing a puzzle piece, GWM brand asset accumulation forever owe an anchor — war fight further to back, this anchor point more important.

Now called Great Wall H10, short term carry controversy and public opinion pressure. But long term situation different, GWM H10 is global market parent brand flagship first bugle horn. Afterwards overseas consumers again see GWM Haval, GWM TANK, GWM ORA, background board all have this H10 — it is this set brand narrative start.

For Haval, change view, this event not "Home raided". Haval in "One Great Wall" system under positioning instead clearer, both sales cornerstone, also mass-market SUV expert. Brand system each return to position after, level than before clearer, not more blurry.

And this brand merger behind, exactly is Great Wall currently overall strategy one deep shift.

2026 Q1, Great Wall single car average price 166,000 Yuan, in domestic brands rank first. Detailed look this number, not price cut bring out, but product structure and brand positioning step by step adjust out. Wei Jianjun in multiple occasions said, Great Wall not chase sales ranking, protect profit, protect brand, protect long-term competitiveness — this sentence put in 2026 competition particularly fierce car market background, weight very heavy.

Past two years, Chinese car company collective exited price war. Obviously, everyone not not want fight, is fight not move — 2026 Q1 auto industry overall profit margin only 3.2%, further down is loss. Other side, consumers also not only look at price, range, charging, advanced intelligent driving, after-sales system, these value elements for car purchase choice influence weight always improving.

In short, rely on low price grab market strategy, actually is overdraft enterprise long-term capability. H10 call Great Wall not call Haval, also this set logic part — this car competition dimension not price, in brand value and technical foundation. Guiyuan platform flagship, hang parent brand name, is tell market, Great Wall following products, compare no longer who cheap, but who more worth.

Again look out look today Chinese car globalized, actually also only walked first half. Previous few rounds product going overseas, that is put domestic sell well cars pull out sell. Arrived at need hit global war of attrition stage, compete not is brand many, story many, SKU many, compete is brand can overseas consumers heart grow a unified, continuous recognizable face.

Wei Jianjun decided moment, I want bet not is H10 this one car can sell well. After all, Guiyuan platform product power is there placed, sell well is high probability thing. He bet is ten years after, when GWM in global market brand penetration power truly start realize, look back today this name choice, is do addition or subtraction.

Specifications will evolve, technology will iterate, but brand name once set down, thirty years no need change.

This is this naming controversy bottom, most worth staring look thing.

*This article images all from network

Focus on intelligent car, assist key decision.

June 16, the WEY Gao Shan 7 SUV version officially launched, limited-time exclusive price 270,800 yuan. Besides the highly competitive price, the WEY Gao Shan 7 SUV version told us with facts: a car can handle daily life and far-off destinations.

Four days ago, Great Wall Motor Chairman Wei Jianjun posted a video announcing the naming of this car: Based on suggestions from 7,875 netizens, the Gao Shan 7 with a raised chassis of 30 millimeters is called the Gao Shan 7 SUV version.

The birth process of this car, in the current Chinese automotive market, is almost considered an anomaly. It was not decided by engineers working in isolation or making snap judgments, but built upon nearly 8,000 pieces of user feedback.

Users said the chassis was too low, so Great Wall raised the chassis from 155 mm to 185 mm.

Users said they wanted better passability, so Great Wall built something with an MPV body and SUV legs.

Users said they hoped for more space, so Great Wall increased the vehicle length by 99 mm and the width by 45 mm.

Officially it is called a new species of family travel. But the question arises: how exactly is this product, which wants both, actually realized?

I. The MPV Foundation Supports First-Class Cabin Experience

Before talking about comfort, let's look at a set of data:

WEY Gao Shan series cumulative sales from July to December 2025 reached 49,826 units, taking the half-year sales champion title in the national MPV market, surpassing competitors like Toyota Sienna.

6,707 units sold in January 2026, 4,369 units in February, reclaiming the new energy MPV sales champion.

These numbers show one thing: users recognize the foundation of this car.

But the deeper reason users accept it is that the connotation of family travel is being redefined — weekend camping, nearby self-driving, family long-distance travel, have changed from occasional activities to daily expectations.

A car is no longer just a tool to take family from point A to point B, but a space carrying the lifestyle of the whole family. Some owners drove WEY Gao Shan to Paris, France. Some users drove it along the Sichuan-Tibet line. The trunk was packed with camping gear, the third row sat with children and elderly.

When an MPV starts being used by owners as the main model for long-distance self-driving and outdoor exploration, its need for passability is no longer adding flowers on embroidery, but a rigid demand. This is the most fundamental logic behind the birth of the Gao Shan 7 SUV version.

The comfort of the Gao Shan 7 SUV version must be viewed from two dimensions: is the foundation good, is the configuration top-notch.

The foundation is the MPV foundation. Occupant cabin net space length 2,867 mm, interior height 1,277 mm. 2+2+3 seven-seat layout, flat floor design, second and third row shared rail design — 1,845 mm ultra-long slide rail, space adjustment is extremely flexible. These MPV signature skills are fully retained in the SUV version.

In terms of configuration, the SUV version adds significantly on the basis of the current model. Body width increased from 1,960 mm to 2,005 mm, rear shoulder space improved practically. The whole car uses Nappa leather wrapped seats, first and second rows standard equipped with heating, ventilation, driver enjoys 10-point massage.

Second row standard equipped with independent aviation seats with movable armrests, support ventilation, heating, equipped with double-sided folding tables and two-way electric leg rests; users can also opt for double zero-gravity seats. Third row also equipped with nearly 1.3 meters wide luxury shared big sofa, seat cushion depth 512 mm.

In terms of smart cockpit, equipped with Coffee OS 3 Super Smart Cockpit, front row dual 15.6-inch connected screens + rear row 17.3-inch independent entertainment screen. Qualcomm Snapdragon 8295 smart cockpit chip, configuration pulled to top. Assisted driving equipped with Coffee Pilot 3 system, supports no-breakpoint assisted driving from parking spot to parking spot, AEB emergency braking supports up to 120km/h high-speed stop.

The true test of comfort is not on the spec sheet, but on chassis tuning. Gao Shan 7 SUV version chassis raised by 30 mm, center of gravity moved up, how to tune the suspension? Great Wall's solution is: All series standard equipped with all-aluminum suspension system, simultaneously shock absorbers added exclusive recovery springs.

More importantly, this chassis upgrade is not simply raising the body height, but achieved through front subframe downshift, rear axle spring support upshift, steering tie rod angle adjustment and other structural rearrangements. The whole vehicle also lasted 5 months for full-scenario actual testing verification, over 10 rounds of fine adaptation tuning. Multiple test drivers feedback, although chassis raised, but at high speed changing lanes and cornering, body posture control stable, no obvious floatiness appeared due to height increase.

Jin Gang Circuit actual test data shows, Moose test score reached 66.8km/h, slalom average speed 63.5km/h, both are leading level among same-class MPVs.

II. Why Can Large Space and High Passability Be Compatible?

The core product logic that allows this car to achieve large space and high passability is hidden in the body data: 5149x2005x1925mm and 185mm.

The former is body dimensions, compared to current Gao Shan 7, vehicle length increased 99 mm, vehicle width increased 45 mm, vehicle height increased 25 mm. What is the concept of 5,149 mm vehicle length? Li Auto L9 is 5,218 mm, AITO M7 is 5,020 mm. Gao Shan 7 SUV version stuck in the middle, bigger than M7 by one loop, smaller than L9 by one loop. 2,005 mm vehicle width, is leading in the same class.

The latter is minimum ground clearance 185 mm. Traditional MPV ground clearance generally between 120 to 155 mm, Toyota Sienna about 135mm, Denza D9 about 140mm. Gao Shan 7 SUV version from 155 mm improved to 185 mm, directly crossed into the level of mainstream city SUVs.

185mm ground clearance brings not only changes in parameters, it solves the most real last kilometer problem of a family car.

Weekend camping, dare you walk that gravel road at the camp entrance? Nearby self-driving, can you pass that muddy slope at the farm hotel entrance? Go to a homestay in the mountains, that village road washed uneven by rain, turn back home or harden your stomach and drive forward?

These scenarios, exactly are the embarrassment traditional MPV users encounter most often: not that they cannot go, but dare not go. Because bottoming out once, the time and cost of car repair is enough to ruin the good mood of a whole trip.

And the true value of 185mm lies here. Actual testing shows, this car in Pujiang gravel road, Ganzi Litang unhardened road section and other scenarios did not bottom out.

Some owners stated: before driving Gao Shan 7, had to detour these roads, now dare to engage D gear and drive directly. After ground clearance increased 30mm, vehicle can pass 4 more unpaved road sections, including mud pits and farm hotel entrance slopes, while old models once needed tow truck rescue at same positions. It is not to let you go deep off-roading, but to let those weekend destinations not dared to go before, now dare to go.

In terms of power, Gao Shan 7 SUV version standard equipped Hi4 Performance Smart 4WD Electric Hybrid technology, uses hybrid parallel architecture + 4-gear transmission + front/rear axle dual motors. System power 337kW, peak torque 644N·m, 0-100 acceleration 5.7 seconds.

4WD logic optimized for unpaved roads, low speed torque response faster. In terms of range, equipped with 44.28kWh battery, WLTC pure electric range 172km, CLTC pure electric range 206km, combined range over 1,100 kilometers. Daily commute around 40km families, basically can drive as pure electric car, charging once a week covers weekday travel needs; weekend family travel combined range over 1,000km, no need to frequently find charging piles.

What Gao Shan 7 SUV version wants to do is let "go at a whim" no longer be stopped by a bad road, turn family travel from making do to being particular, let the vehicle evolve from a pure travel tool to a partner exploring life.

III. WEY Is Becoming the Definition of Chinese Family Travel Methods

WEY Gao Shan series has consecutive 7 months holding new energy MPV sales champion title, took MPV sales champion in 26 provincial capital cities. In this new energy MPV track, Gao Shan is already a name that cannot be bypassed.

Over 100,000 families chose it, among which 78% are personal family users. This car is not only recognized domestically, also performs well in overseas markets like Thailand, Malaysia, relying on solid home product quality to go global. As the 2026 CCTV Spring Festival Gala New Media designated vehicle, WEY Gao Shan obtained dual recognition from consumers and national stage.

Why can it achieve this? Core lies in WEY finding a differentiated path: no longer obsessed with competing on price, screen count or sofa softness with competitors, but focus attention on a more essential question: what exactly are the user's family travel scenarios?

The answer is diverse. Monday to Friday is city commuting, picking up and dropping off children, weekend is nearby camping, surrounding self-driving, long holidays are cross-province long travel, family outing. One car to cover all scenarios, it cannot just be configuration stacking, must simultaneously possess MPV space comfort and SUV scenario adaptability. This is the answer given by WEY Gao Shan 7 SUV version, also the unique value of the WEY brand as a whole in the current market.

Great Wall Motor's investment in WEY is also continuously increasing. January 2026, Great Wall launched the world's first native AI full power automotive platform — Gui Yuan Platform, compatible with five major power forms, showing deep technical reserves.

At the same time, WEY is accelerating global layout. V9X will land Eurasia and Middle East markets within the year, competing with traditional million-level luxury cars on the same stage. 2026 Great Wall Motor export target 600,000 units, WEY as a premium brand, will be the core responsibility for overseas high-value models, becoming an important force for Chinese car brands to break upwards.

Gao Shan 7 SUV version was born in such a context. It is a car that listens to advice, 7,875 netizens said chassis low, it precisely raised 30 mm, with actual action responded to user's real needs.

It is a boundary-expanding car, using MPV foundation grafting SUV attributes, opening up a brand new niche market, satisfying those family users who want both large space and high passability.

It is more a bridging car, above has V9X setting brand ceiling, below has Lanshan consolidating basic market, Gao Shan 7 SUV version tears another hole in 300,000 price bracket market. Limited-time exclusive price starting 270,800 yuan, precisely anchoring those wanting MPV space and comfort, also wanting SUV passability, but budget cannot reach higher price pragmatic family users, giving more people opportunity to own an all-around family car.

One car, can both fit whole family comfort, can also fit whole family distance. Gao Shan 7 SUV version lets family travel from making do to being particular. No longer need to sacrifice space for passability, no longer need to give up distance for comfort. It is turning no limits into reality within reach of every family.

In the current Chinese automotive industry where homogenization is serious, enterprises willing to spend 5 months time, do over 10 rounds of tuning, listen to 7,875 user opinions to build a car, are not many. Gao Shan 7 SUV version is not a universal solution, but might be one of the most worth considering options in this price range.

(END)

Owl Auto (ID:owlauto) reports, organizational structure changes on DingTalk happened in early April. Many Great Wall employees stationed overseas noticed they were suddenly transferred out of "Great Wall International Trade" and reassigned to "Great Wall Motor Co., Ltd.". Immediately, labor contracts were also re-signed.

For this group of people stationed overseas for years, this does not seem like a simple IT system adjustment. Some feel it is more like Baoding headquarters reeling in the rope.

By mid-June, another news broke: Great Wall Motor International President Shi Qingke is resigning, replaced by Brazil-Mexico Region President Zhang Gengshen.

Looking only at overseas sales, these two events are counter-intuitive. In the first five months of 2026, Great Wall sold 231,000 vehicles overseas, up 46.2% year-on-year. This growth rate is quite eye-catching in the industry. Yet right at this time, the top leader who built the overseas business is leaving, and everyone can see the position behind him has been dismantled into pieces.

Shi Qingke is an old employee of Great Wall, worked for over twenty years. Overseas from nothing to something, from Russia Tula factory to Thailand Rayong factory, then to Brazil Iracemapolis factory that went through acquisition and renovation, his shadow is behind all of them. Officially stating resignation due to "personal family reasons", but pulling timeline back to April organizational change, reason is not hard to guess.

Great Wall's previous overseas business was more like a team sent out. To let front quickly market, headquarters gave "Great Wall International" great autonomy, from R&D to production to sales, basically decided themselves. This strategy worked well in the early days — 2021 overseas sold only 140,000, by 2025 crossed 500,000 threshold in one go, relying on regional flexibility.

But as sales grew, problems followed. Different markets fighting for share, strategies different, brand image sometimes chaotic even to insiders. R&D thought a config good, sales said local didn't sell, two sides often at odds.

Wei Jianjun obviously didn't want to go on like this. Overseas from hundreds to hundreds of thousands, no longer guerrilla, need corporate army management.

So April adjustments happened. New structure no overseas top head. Taking Russia example, local R&D, factory management, sales report to Baoding HQ three different VPs respectively. Former Russian President Zhang Junxue transferred back domestic.

Plainly, Shi Qingke's "International President" job split into pieces, even if he didn't leave, no corresponding seat.

Zhang Gengshen taking over not unexpected. He stayed in Brazil-Mexico region long, Brazil factory from acquisition to renovation to supply chain, all pushed by him. Great Wall values most person who can penetrate complex market. But Zhang Gengshen role after taking over different from before — regional heads only sell cars from now on, backend R&D, supply chain, after-sales all managed directly by Baoding.

Wei Jianjun building a direct control overseas large middle platform in Baoding. Using past words, this is called centralizing control.

Intention of this, at least two layers. First layer preparation for future. Wei Jianjun generation private car bosses, eventually face handing over issue. Better not bind overseas to single capable person, but return decision power to HQ, rely on system not individual. Second layer risk prevention. Now overseas full of anti-subsidy taxes and trade barriers, if regions decide independently, really happens, HQ even shipping coordination too late.

Great Wall current situation, domestic sales dropping, but overseas skyrocketing. This April, overseas sales accounted for almost half of total. In other words, overseas Great Wall only engine moving up.

So HQ direct management, at least core resources — like Zhang Gengshen who won battles — accurately invested to most critical markets, like Latin America.

But doing this has obvious risks. Biggest risk efficiency. Baoding not Shanghai not Shenzhen, recruiting enough international high-end talent not easy. Future cars compete intelligence and software, if every decision feedback from frontline to Baoding, then layer by layer approval, likely wait until approved, market window closed.

Previously a regional president seeing local competitor lower prices, could directly decide to match. What later? First write report, wait HQ meeting, then wait departments countersign. This loop down, least three five days, it's too late.

How to find balance between power consolidation and flexibility, is Wei Jianjun unavoidable question.

Shi Qingke left. Not just old person leaving, more like Great Wall Overseas "barbaric growth" page turned. Wei Jianjun chose familiar military management, stitch overseas business back into Baoding HQ body. This move succeeds, Great Wall chance to truly become global player. If move fails, too long command baton might also strangle frontline.

But one thing set: even if send away old general made great contributions, Great Wall determined to hold overseas lifeline back in own hands.

"Going Global", some automakers view it as a lifeline for sales transfer; if they cannot compete domestically, they sell cars overseas; others practice it seriously, ensuring both domestic vitality and overseas competitiveness.

For this, strategic rotations regarding the overseas market have happened one after another. In one year, Changan, SAIC, GAC, and Great Wall have all "made moves" on their overseas leaders.

In the second half of 2025, Changan Motors completed multiple organizational structure adjustments targeting the overseas market.

First, Ye Pei was promoted to Executive Vice President of Changan Motors, succeeding Wang Hui who previously oversaw overseas business, becoming the main lead for Changan Motors' globalization strategy.

Subsequently, former Executive Vice President of Changan Mazda Deng Zhitao was transferred to the head of the Southeast Asia Business Unit, reporting directly to Executive Vice President Ye Pei. Additionally, Executive Vice President Peng Tao is responsible for Central/South America and Middle East/Africa markets.

Previously, Changan had promoted Wang Hui from General Manager of the Overseas Development Department to Chairman of Avatr Technology. The location selection and construction of his Thailand Rayong factory were key layouts for Changan's overseas expansion.

Unlike other automakers, Changan's overseas expansion can be considered true globalization; not only own-brand vehicles but also joint-venture brands are included in the strategic planning.

From January to May this year, Changan's cumulative overseas sales reached 363,648 vehicles, accounting for 39.66% of the group's total. This shows that overseas business has become an indispensable part of Changan. With multiple Executive Vice Presidents taking command, its importance is naturally exceptional.

Public data shows that as the head of SAIC International, Yu De played an irreplaceable role during SAIC's critical "going global" period. Starting from 2025, the position of General Manager of SAIC International has been taken over by Cui Weiguo.

Cui Weiguo is a veteran of SAIC. During his tenure at SAIC GM, he participated throughout the introduction of the Buick GL8 from the first generation to subsequent multiple updates, being an important hero for the continued best-selling of this ace model.

In 2014, Cui Weiguo was promoted to Deputy General Manager of SAIC Passenger Vehicle Company, and subsequently fed the successful experience accumulated from joint-venture brands into the product development of the own-brand segment.

In early 2025, SAIC Motor Group launched a major organizational structure reform named "Major Passenger Vehicle Segment", integrating Roewe, MG, Rising, SAIC International, Research & Development Headquarters, LingShu Technology, and Overseas Mobility segments, and implementing collective decision-making for major matters of the own-brand segment.

In this round of deep adjustment, Cui Weiguo was appointed as Executive Director of the Overseas Marketing Department of the Major Passenger Vehicle Segment, comprehensively coordinating the overseas business of own-brand vehicles such as Roewe, MG, and Rising. At the same time, he officially took over SAIC International. Business information shows that in August 2025, Cui Weiguo was added as a director of SAIC International.

After a wave of strategic changes, handing over the heavy burden of overseas business to him, it is clear that Cui Weiguo is one of the most valued veterans of SAIC.

It is worth noting that around the time SAIC released "Overseas Strategy 3.0 — Glocal Strategy" in high profile, the overseas market environment also changed drastically. In 2026, SAIC's overseas business showed strong growth resilience. From January to May 2026, SAIC's cumulative vehicle exports reached 543,000 vehicles, ranking third among domestic automakers, with year-on-year growth exceeding 60%, and market share of approximately 13.4%.

GAC's overseas personnel changes were the most radical.

In November 2025, Chen Jiacai officially joined GAC, becoming Deputy General Manager of GAC Group, and comprehensively responsible for GAC's overseas business. Shortly after, the official announcement stated, Chen Jiacai was listed in the Group Leadership Team.

It should be known that Chen Jiacai is not a GAC veteran, but a "foreign monk" (outsider). Once he joined, he was responsible for the overseas business which GAC highly valued, it is not an exaggeration to call it "radical".

Under Chen Jiacai's leadership, GAC's export volume reached nearly 100,000 vehicles from January to May this year. Although accounting for less than one-sixth, it skyrocketed by 135% year-on-year. Under Chen Jiacai's management, GAC International's future is immeasurable.

On May 10, China Brand Day, GAC appeared on CCTV Special Report, with Chen Jiacai representing the group to accept an exclusive interview. Why was he able to obtain such honor in just half a year after joining?

This writer's opinion is that Chen Jiacai did not fail the group's expectations, skillfully used and displayed the overseas experience accumulated at Chery, allowing GAC to gradually achieve the transition from "Product Export" to "Systematic Export", from "Scale Overseas Expansion" to "Value Overseas Expansion".

Handing power to an outsider, the move GAC made seems to be right.

With frequent personnel changes, Great Wall finally had thoughts on the overseas segment.

In June 2026, multiple media reported that Shi Qingke, President of Great Wall International, had resigned, with Zhang Genshen, President of Brazil-Mexico Region, as his successor. Although Great Wall's internal response stated "the report is false", from hard actions such as DingTalk architecture change and labor contract re-signing, it is an undisputed fact that the overseas architecture has been largely adjusted.

The core of the adjustment is shifting from "Centralization" to "Decentralization". Previously, "Great Wall International" as an independent tier-one organization had unified allocation power of R&D, Production, Supply, Sales, and Service; after adjustment, decision-making power was recalled to Group President Mu Feng, and overseas functions were decomposed and assigned to corresponding middle platforms of the group respectively.

On the surface, this adjustment is a rebalance of organizational efficiency, but behind it lies deeper logic of the master of the house. Sources point out that this adjustment is related to Chairman Wei Jianjun's perception of the "drawbacks of delegating power" — issues such as cost control, brand premium, and compliance risks have become prominent with the expansion of overseas scale.

Data shows that from January to May this year, Great Wall's overseas sales reached 231,258 vehicles, accounting for 48.60% of the group's total. Basically, the importance of Great Wall's overseas business has reached a level comparable to Chery. At this moment, strategic adjustment may also be reasonable.

Early Chinese automakers' overseas expansion was essentially a foreign trade behavior centered on product export, with overseas heads mainly taking on sales functions. Now, this old path is no longer feasible.

Changan decomposed overseas business by region, SAIC established a global talent rotation system, GAC delegated decision-making chains from Group Headquarters to Brand BU heads, and Great Wall split the overseas "independent kingdom". Focusing on overseas cuts, Chinese automakers are unanimously eyeing another big bounty.

June 12th evening, "Xianshen Talks Cars" released a report on Great Wall Motor's overseas architecture adjustment, claiming to have learned from insiders that Shi Qingke, President of Great Wall Motor International, has submitted his resignation, and his successor is Zhang Gengshen, President Assistant of Great Wall International and President of the Brazil-Mexico Region. At the same time, Great Wall Motor's overseas business is undergoing a deep structural adjustment—shifting from a past "centralized" overseas primary organization to decision-making power being centralized at the Group President level, with overseas R&D, production, and sales split into vertical single-line management.

This change was interpreted by the outside world as a "correction" by Great Wall Motor to the 2024 "Great Wall International" strategy. Regarding the true intent behind the resignation rumors and architecture adjustment, many industry insiders asked Duzi, Duzi contacted Great Wall Motor's PR department, but received no response. Later, Duzi contacted a Great Wall Motor overseas personnel (who did not wish to disclose their name). This insider told Duzi that he had noticed the relevant news, but "many things reported were untrue, and specific details were inconvenient for him to disclose."

On one hand, there is the media's "solid evidence" report; on the other, "inconvenient to disclose" from Great Wall Motor personnel. What is Great Wall's overseas business actually brewing?

Architecture Shifts from "Centralization" to "Decentralization", Overseas President's Authority Shrinks Significantly

According to information obtained from "Xianshen Talks Cars", the core direction of Great Wall Motor's overseas architecture adjustment this time is: Weaken the authority of overseas primary organizations, centralize decision-making power to the Group President Mu Feng level. Previously, "Great Wall International" as an independent combat unit had the power to unify and allocate resources for R&D, production, supply, sales, and service; after adjustment, overseas functions are disassembled and separately assigned to the Group's corresponding middle platforms.

Taking Russia business as an example, local R&D, manufacturing, and sales will be managed respectively by the domestic technology center, "Hebei Vehicle", and Great Wall International Sales Presidents. There will no longer be a Russia President managing the whole chain. Former Russia President Zhang Junxue was recently transferred back to China.

Analysts point out that the authority of the Great Wall International President has changed from "fully coordinating all overseas businesses" to "only coordinating the vertical business of sales", which might be an important reason for Shi Qingke's resignation.

Shi Qingke is a veteran of Great Wall Motor, joined in 2002, and served as Deputy General Manager of International Sales Department, President of Great Wall International, Vice President of Great Wall Motor, leading the landing and channel construction of overseas factories in Russia, Thailand, Brazil, Europe, etc. His resignation is not driven by performance — In 2025, Great Wall's overseas sales exceeded 500,000 units, a year-on-year increase of 12%; In Jan-May 2026, overseas sales were 231,000 units, a year-on-year increase of 46.2%.

Wei Jianjun's "Centralization and Decentralization" Dilemma: Building Systematic Governance for Retirement

From "decentralizing" to establish Great Wall International in 2024 to "centralizing" to dismantle overseas architecture in 2026, the back and forth over two years reflects Great Wall Motor's deep exploration in professional manager management.

Sources say this adjustment is related to Chairman Wei Jianjun's awareness of the "disadvantages of decentralization". Great Wall has accumulated mature experience in headquarters middle platform controlling regional businesses in the domestic market, and now this idea is transplanted overseas. Wei Jianjun and other private car company bosses born in the 1960s are paving the way for future retirement handover through the construction of systematic governance architecture.

From Duzi's observation, Great Wall's overseas architecture adjustment this time is essentially a rebalancing of organizational efficiency: Bringing overseas back to the Group's unified control from an "independent kingdom", avoiding the risk of loss of control caused by excessive power sinking.

Duzi Comment: Adjustment is True, Details Pending Verification

Insiders explicitly told Duzi that "the report was untrue", but did not point out exactly where it was untrue. Combining information from multiple sources, the following judgments can be made through speculation:

The architecture adjustment is indeed true. The DingTalk architecture was changed in early April, employee labor contracts were re-signed with the joint-stock company, and these hard changes cannot be concealed.

Shi Qingke's resignation status has not been officially announced. There is a time difference between "resignation submitted" and "officially resigned", and the PR representative only stated "there is indeed internal news".

The insider's "inconvenient to disclose" is intriguing. As a Great Wall Motor overseas personnel, this insider did not directly deny a specific matter, but generally stated "the report is untrue", which likely means the final plan is still under dynamic adjustment.

For Great Wall Motor, the overseas annual sales of 500,000 units is a pot that cannot be lost. Any architecture adjustment must be premised on not impacting business continuity. Shi Qingke's departure, Zhang Gengshen's succession, and the final form of the overseas new architecture, still need to wait for Great Wall Motor's official formal announcement.

Duzi will continue to follow.