车型概览

Acura Integra 值不值得买，关键不是它看起来有多吸引，而是它能不能解决你的真实用车需求。这篇文章会把重点放在它是否容易融入日常生活。

版本方面，Acura Integra 目前可围绕 2026 1.5T MT A-Spec Technology、2026 1.5T CVT Standard 来比较。

购车价格指南

评估 Acura Integra 的购车预算时，建议先从版本定位和后续拥车成本下手。价格不是唯一重点，真正决定是否划算的是每天会不会用到那些配置。

如果你在几个版本之间犹豫，可以把 2026 1.5T MT A-Spec Technology、2026 1.5T CVT Standard 放在同一张清单里比较。日常通勤买家优先看舒适与安全，常跑高速的买家则更应重视动力、辅助驾驶和座舱便利。

核心参数汇总

看 Acura Integra 的核心规格，最重要是把数字翻译成生活里的感受。

Acura Integra 的核心价值应回到日常场景判断：你要它负责通勤、家庭出行、长途，还是作为更有个性的选择。

优缺点分析

Acura Integra 的优点不必夸张，真正有价值的是它能不能让日常使用更省心：车型定位清楚，适合先作为同级比较对象。

需要留意的是，最终取舍会落在版本配置、保险和长期保养成本。这些不是扣分项，而是下订前应该先想清楚的生活细节。

购车常见问题解答

购买 Acura Integra 前，买家最常问的不是单一规格，而是它能不能融入自己的生活。

这辆车适合谁？适合把它是否容易融入日常生活放在首位的买家。 家庭用户要看什么？优先看后排乘坐、儿童座椅、行李和日常上下车是否顺手。 每天开会不会麻烦？如果能源成本、停车便利和版本配置都符合你的生活节奏，它会比较容易相处。

竞品对比内容

把 Acura Integra 放进同级车名单时，不建议只看品牌或外形。真正有用的比较顺序是：先从版本定位、品牌售后和日常用途开始比较。

这样筛选出来的结果更贴近日常生活。你会更清楚它是适合城市通勤、家庭代步、长途巡航，还是更适合作为一辆讲求个性的选择。

用车全周期指南

拥有 Acura Integra 的重点，是确认保险、路税、保养和轮胎成本都在可接受范围内。买车不是一次付款结束，而是每天都要相处。

如果你常跑南北大道，动力和座舱舒适度会比单纯低价更重要；如果主要在市区，停车灵活性、视野和低速顺滑度会更影响心情。

6月18日，青岛福临轮胎全资海外基地——马来西亚金马橡胶二期智能工厂正式投产运营。该项目的落地标志着中国轮胎企业全球化产能布局再落关键一子，企业海外智能制造实力迈上新台阶。马来西亚交通部部长陆兆福亲临投产仪式剪彩并致辞，对金马橡胶深耕实业、带动区域经济发展及促进智能制造升级的积极贡献给予了高度认可。

投资8.5亿，整体产能突破700万条

据悉，金马橡胶二期项目总投资超5亿林吉特（约合人民币8.5亿元），落地于区位优势突出的马来西亚巴生港自由贸易区。该项目的全面投产运营，使金马橡胶成为中国首家落地马来西亚、投资规模与产能体量最大的中资轮胎生产基地。

二期项目带来了产能量级的跨越式提升。随着新工厂投入运营，金马橡胶全厂整体年产能将突破700万条，极大释放了福临轮胎的海外供给能力，有效补足企业海外产能缺口，进一步拓宽全球市场版图。同时，该项目预计为当地提供约500个就业岗位，实现中外产业协同、互利共赢。

打造高端智造标杆，跳出低成本竞争

不同于传统海外产能布局，本次二期项目聚焦智能化与高端化生产。新工厂全面搭载国际先进的自动化、智能化、信息化生产设备，大规模应用工业机器人与数字化管理系统，实现了全流程智能生产、高效管控与精准品控，致力于打造马来西亚轮胎智能制造的标杆。

依托自动化生产线，该项目大幅提升了产品精度与生产效率，旨在适配全球高端轮胎市场需求，助力企业跳出低成本同质化竞争，深耕海外高端赛道。此外，项目充分依托马来西亚当地天然橡胶资源优势与港口物流优势，构建起高效、智能、低成本的现代化轮胎生产体系。

深耕产业二十余载，全球化战略提速

金马橡胶马来西亚公司成立于2016年，是福临轮胎投建的首家海外基地。其中，一期工厂于2018年底投产，年产能为350万条；2025年9月，二期扩建项目由陕西建工第五建设集团有限公司承建签约，并于同年11月正式开工建设。

资料显示，青岛福临轮胎成立于2003年，深耕轮胎产业23年，坚持“贸易+工厂”双引擎战略，专注PCR乘用车轮胎、TBR全钢商用车轮胎的研发生产与销售。福临轮胎创始人刘自金毕业于哈尔滨工业大学，曾先后就任于宁阳化工厂、威海三角轮胎集团和青岛森麒麟等公司，担任中高层管理职务，具备深厚的行业积淀。

此次马来西亚基地二期投产，是福临轮胎全球化战略的重要里程碑。未来，企业将依托海外智能生产基地的区位、产能与技术优势，持续深耕国际市场，完善海内外协同生产格局，以高端智造实力持续提升全球品牌竞争力。

In a dim karst cave, the new ONVO L60 navigated through jagged rock formations in an almost pitch-black environment and successfully completed the crossing. In the view of William Li, founder and CEO of Nio, the demonstration showcased at the ONVO L60 launch event is an extreme stress test of its proprietary intelligent driving architecture, which took over 10 years and huge funds to develop.

This demonstration of technical capability coincides with a critical turning point in the Chinese electric vehicle market. Li believes the market has entered a "stock era", where replacement demand is beginning to dominate. "Currently, about 85% of buyers come from repeat purchases or trading in existing vehicles, among which many customers are migrating from traditional fuel car brands like BMW, Mercedes-Benz, and Audi".

In this increasingly mature market landscape, the newly launched ONVO L60 directly targets the core of the family SUV market — a segment currently defined by the Tesla Model Y.

ONVO's strategy is based on a philosophy described by Li as "building the foundation of a 150-story skyscraper", rather than quickly constructing a 10-story building. This long-termism is evident in their vertically integrated tech stack. Li explained that the new ONVO L60's ability to handle low-light cave environments stems from its self-developed "world model" and reinforcement learning algorithms, supported by key computing power from the proprietary Shenji NX9031 chip.

Developing this chip involved a 600-person engineering team. Li believes that self-developed design can achieve optimizations incomparable to general solutions. He particularly emphasized the advantage in memory bandwidth — which is crucial for running large AI models — as well as multi-modal signal processing (ISP) capabilities, which enhance performance under extreme lighting conditions.

The new ONVO L60 is priced lower than the Model Y but boasts stronger product capabilities, including a global 900V high-voltage architecture. Nio Senior Vice President Shen Fei pointed out that although some consumers maintain "brand preference" for Tesla due to its brand heritage, ONVO aims to convert them through tangible benefits: lower purchase price, better interior configuration, and unique battery swap advantages.

Unlike the ultra-fast charging solutions promoted by competitors like BYD, battery swapping remains the cornerstone of Nio's infrastructure strategy. Li emphasized that swapping and charging are not mutually exclusive. However, he believes swapping offers unique advantages beyond mere speed. It achieves separation of vehicle and battery, helping to solve the mismatch between battery and body lifespan, and transforms swap stations into distributed grid energy storage assets — a 7 GWh storage network that has already participated in grid peak shaving balance. It is worth noting that Nio recently participated in formulating Singapore's national standard for passenger car battery swapping.

But Li also revealed that the rise in supply chain costs, especially the significant increase in the price of automotive-grade storage chips, has led to an approximate 15,000 RMB increase in the cost base per new ONVO L60.

Furthermore, launching a new brand in today's noisy market is much more difficult than when Nio first appeared ten years ago. Li admitted that although the high-spec version of the new ONVO L60 initially had strong orders, building ONVO's brand awareness remains a challenge.

Ultimately, massive investments in intelligent driving chips, battery swap infrastructure, and R&D are providing ONVO and Nio with key bargaining chips to participate in the next round of competition. From the current situation, this also helps ONVO establish a hit product philosophy and helps Nio continue moving forward in the cruel marathon of the global automotive industry.

在一个昏暗的喀斯特溶洞中，新乐道L60在几乎全黑的环境下穿行于嶙峋的岩石构造之间，并成功完成穿越。在蔚来汽车创始人兼CEO李斌看来，这场在新乐道L60发布会上展示的演示，是对其花费超过10年时间和巨额资金开发的专有智能驾驶架构的一次极限压力测试。

这种技术能力的展示正值中国电动汽车市场处于一个关键的转折点。李斌认为，市场已进入一个“存量时代”，置换需求开始占据主导地位。“目前约85%的买家来自于复购或现有车辆的置换，其中许多客户是从宝马、奔驰和奥迪等传统燃油车品牌迁移而来”。

在这个日趋成熟的市场格局中，新推出的乐道L60直接瞄准了家庭SUV市场的核心地带——一个目前由特斯拉Model Y定义的领域。

乐道的策略基于一种李斌描述为“建造150层摩天大楼的地基”，而不是快速搭建一栋10层小楼的哲学。这种长期主义在他们垂直整合的技术栈中显而易见。李斌解释说，新乐道L60处理低光照溶洞环境的能力，源于其自研的“世界模型”和强化学习算法，并由专有的神玑NX9031芯片提供关键算力支撑。

开发这款芯片涉及一个600人的工程团队。李斌认为，自研设计能够实现通用解决方案无法比拟的优化。他特别强调了在内存带宽方面的优势——这对于运行大型人工智能模型至关重要——以及多模信号处理（ISP）能力，这增强了在极端光照条件下的表现。

新乐道L60在价格上低于Model Y，但却拥有更加强大的产品力，包括全域900V高压架构。蔚来高级副总裁沈斐指出，虽然一些消费者因特斯拉的品牌资历而对其保持“品牌偏好”，但乐道旨在通过切实的利益来转化他们：更低的购买价格、更好的内部配置，以及独特的换电优势。

与比亚迪等竞争对手推广的超充解决方案不同，换电仍然是蔚来基础设施战略的基石。李斌强调，换电和充电并不排斥。然而，他认为换电提供了超越单纯速度的独特优势。它实现了车电分离，有助于解决电池与车身寿命不匹配的问题，并将换电站转化为分布式的电网储能资产——一个相当于7GWh的储能网络，已经参与了电网的调峰平衡。值得一提的是，蔚来近期参与制定了新加坡乘用车换电国家标准。

但李斌也透露，供应链成本的上升，特别是车规级存储芯片价格的大幅上涨，已导致每辆新乐道L60的成本基础增加了约1.5万元人民币。

此外，在当今喧嚣的市场中推出一个新品牌，要比蔚来十年前首次亮相时困难得多。李斌承认，尽管新乐道L60的高配版本初期订单表现强劲，但建立乐道的品牌知名度仍然是一个挑战。

归根结底，在智驾芯片、换电基础设施和研发方面的大量投入，正在为乐道以及蔚来提供了参与下一轮竞争的关键筹码，从现在的情况看，这也帮助乐道建立了爆款哲学，并帮助蔚来公司在全球汽车工业这场残酷的马拉松中继续前进。

[June 15, 2026, Shangrao, Jiangxi News] Today, CFMOTO achieved a historic top speed breakthrough in China's motorcycles at the CCCC Automotive Comprehensive Test Site in Shangrao, Jiangxi. Its 1000cc superbike, CFMOTO V4 SR-RR, equipped with a fully self-developed V4 core power platform, challenged by two generations of top Chinese riders, Dupont and Huang Shizhao, achieved a measured top speed of 315.82 km/h*, successfully breaking the top speed record for domestic motorcycles. With this extreme performance, CFMOTO has helped China become the fourth country globally to break the 300 km/h+ threshold, declaring that Chinese brands have officially entered the ranks of global motorcycle top performance.

300 km/h+ is a major technical efficiency watershed in the global high-performance motorcycle field. Liter-class superbikes have historically been the track with the highest technical barriers and strictest R&D thresholds in the global motorcycle industry. CFMOTO's V4 SR-RR broke this monopoly this time, marking that China's motorcycle self-developed power technology has crossed the world-class threshold, refreshed the performance boundaries of the Chinese motorcycle industry, and established new industry benchmarks for Chinese brands to participate in global high-end competition. This challenge was monitored and recorded by the National Motorcycle Quality Inspection and Testing Center (Chongqing) and the National Notary Office of Hangzhou City, Zhejiang Province throughout, ensuring the authenticity and validity of the measured data.

CFMOTO Vice President Chen Zhiyong stated on site: "This top speed breakthrough of the V4 SR-RR stems from CFMOTO's long-term persistence in self-development and refining technology through global top-level events. Today's success means that Chinese motorcycles have officially realized a role shift from technical catch-up to leadership. Now, our self-developed liter-class models have successfully joined the ranks of world-class top performance technology, representing that Chinese strength is beginning to deeply participate in and reshape the global high-performance motorcycle industry landscape. For this, CFMOTO feels deeply honored and proud."

CFMOTO V4 SR-RR Measured Top Speed 315.82 km/h*, Successfully Breaks Top Speed Record for Domestic Motorcycles

This challenge was monitored and recorded by the National Motorcycle Quality Inspection and Testing Center (Chongqing),

Hangzhou City, Zhejiang Province

National Notary Office throughout, ensuring the authenticity and validity of the measured data

From "Manufacturing" to "Innovation", Hardcore Self-Development Breaks Core Technical Barriers

This top speed breakthrough broke the long-term technical monopoly of Japan and Europe's high-end brands, reflecting a systematic leap in the Chinese motorcycle industry in core technology areas. For a long time, liter-class motorcycles have been considered the "peak of the pyramid" technology area of the global power industry, involving complex system engineering capabilities such as engine thermal management, high-rpm stability, aerodynamics, and electronic control coordination, long dominated by a few overseas brands. The CFMOTO V4 SR-RR that created this record, as an engineering prototype before formal mass production, is neither a special edition nor a race-spec version; it represents the pinnacle of Chinese fuel power technology. And its realized 300 km/h+ top speed breakthrough means that Chinese motorcycle brands have truly mastered the core password of world-class top performance power platforms.

As the core of the vehicle, the V4 SR-RR is equipped with CFMOTO's self-developed 997cc 90-degree V4 water-cooled four-cylinder engine, MotoGP racing-sourced technology, with a maximum RPM of 15,000. Maximum power is 157 kW (over 210 hp), vehicle dry weight controlled at around 180 kg, dry weight to horsepower ratio of only 0.86, matching global top superbikes in key indicators such as power output, weight reduction control, and high-speed stability. Related patents for this engine have exceeded 40, with core components to system integration all being forward self-developed.

More importantly, the breakthrough represented by the V4 SR-RR this time is by no means a single-point display of skills, but is based on a complete independent technology system: The V4 SR-RR is equipped with MotoGP World Motorcycle Championship sourced counter-rotating crankshaft technology, the first application of this technology on a domestic model, effectively suppressing wheelies at start, greatly improving agility in corners. At the same time, the V4 SR-RR is also equipped with an active electronic control adaptive wing system. As one of the first global mass-produced active aerodynamic kits, this system can automatically adjust angle according to vehicle speed, reducing 12% aerodynamic drag during acceleration, and increasing 45% downforce on the front wheel at high speeds.

In addition, the vehicle is equipped with a full-dimensional electronic safety system e-CBS (combined front and rear braking), bi-directional quickshifter, hill start (VHC), 6-axis IMU sensor, cornering ABS (cornering anti-lock braking system), full-function TCS (full-function traction control system), cruise control, and other multiple intelligent protection functions, achieving comprehensive safety backup while unlocking extreme performance, providing multiple safeguards for Chinese riders to create this top speed achievement.

Chinese riders Dupont and Huang Shizhao drove CFMOTO V4 SR-RR to break China's Top Speed Record

Promote Research Through Racing, Tempering Chinese Technology from World-Class Tracks

Top speed breakthrough was not accomplished overnight, but is a concentrated result of CFMOTO's long-term persistence in the strategy of "promoting research through racing and combining research and use". Continuous high-intensity R&D investment is the fundamental guarantee to break technical barriers. In 2025, CFMOTO's R&D investment was 1.22 billion yuan, accounting for 6.18% of operating revenue. As of the end of 2025, the enterprise has cumulatively obtained 2,119 authorized valid patents, including 242 invention patents, and participated in formulating 71 national, industry, and group standards.

At the same time, for many years, CFMOTO has continued to work hard, through deep participation in global top-level events such as MotoGP, W2RC, tempering core technologies such as power platforms, chassis control, and aerodynamics in extreme conditions, verifying product reliability, gradually building an "racing verification—technology iteration—mass production landing" R&D closed loop. In the 2024 season, the CFMOTO Aspar team won the MotoGP Rider/Team/Manufacturer Triple Crown, becoming the first Chinese manufacturer champion in MotoGP history. At the same time, CFMOTO, by acquiring equity in the Moto2 chassis king Kalex engineering company, directly gained globally leading chassis engineering technology, massive racing R&D data, and top-tier manufacturing processes, achieving a leapfrog improvement in technical capabilities. Distinguishing from international brands "track technology slowly transferred down", CFMOTO realized synchronous iteration of racing R&D and civil mass production: MotoGP-verified power curves, chassis rigidity, and electronic control algorithms were quickly applied to CFMOTO's V4 SR-RR and 500SR models.

2026 Brazil Round CFMOTO Aspar Team Swept Moto3 1st and 2nd Place

Also relying on rich technical engineering and service experience accumulated from global top-level events, CFMOTO continues to rapidly integrate globally top-level track technology and experience into mass-produced civil high-performance product capabilities, and through years of continuous unremitting efforts, continuously refine its own technical R&D strength, while also constantly promoting supporting parts enterprises to synchronously share track-level manufacturing processes, upgrading precision machining capabilities, thereby helping the industry chain change the past reverse engineering Japanese style old path, vehicle manufacturers and parts manufacturers synchronously start forward development, pushing the entire industry's technical ceiling to lift. Finally, through the systematic support of China's intelligent manufacturing system and supply chain capabilities, it successfully stably landed "track-level performance" into the achievement of "mass-producible liter-class superbike".

CFMOTO V4 SR-RR Core Team Representatives

From Technical Pursuit to Global Competition, Chinese High-end Motorcycle Industry Chain Collaborative Upgrade

The V4 SR-RR's historic breakthrough is not only a technical milestone event for CFMOTO, but also a concentrated embodiment of Chinese motorcycle industry chain collaborative upgrade. From core engine precision components, lightweight forged kits, to high-end electronic control systems, aerodynamic supporting components, and intelligent hardware and software, many domestic "Specialized and Innovative Enterprises" collaborated to tackle difficulties, relying on China's complete industrial manufacturing system and rapid iteration capabilities, jointly promoting domestic motorcycles to reach international leading levels.

Behind this breakthrough is reflected the development trend of Chinese manufacturing continuously leaping towards high-end, intelligent, and globalized. In the past, liter-class motorcycles were long seen as the "crown jewel" of global industrial manufacturing capability and power technology levels. Now, Chinese enterprises are achieving breakthroughs in this high-technology, high-threshold field, and gradually building increasingly solid global competitiveness. CFMOTO's technical upgrade and capacity expansion are now becoming a key force to drive regional industry chain aggregation, achieving "One move of the leader activates the whole board". Such as relying on the Zhejiang Wen-Tai Auto-Motorcycle Parts Industry Belt (Ruian, Yuhuan, Jinhua) and the local industry foundation of Chongqing Motorcycle Capital, the enterprise has built a 100-kilometer supply chain circle, achieving high precision, low-cost manufacturing: Hangzhou headquarters connects closely with many local supporting enterprises; while Chongqing production base pulls Sichuan-Chongqing local parts manufacturers to expand production and upgrade, helping them turn to medium-to-large displacement precision parts supporting to realize industrial upgrade. In terms of intelligent experience improvement, deepening application with official partners Insta360 and Amap Open Platform, joined forces in scenarios such as smart image recording, smart navigation, achieving deep empowerment of smart riding.

At the same time, as an internationally leading power sports brand, from "product output" to "brand output + technology output + local manufacturing" systematic success, CFMOTO's global development strategy pace is clear. As the global leader in ATVs, the enterprise possesses both two-wheel high-end breakthrough and JINCHI Electric rapid growth. And overseas R&D production channel full coverage, racing-driven brand premium, etc., prove that CFMOTO has become a global benchmark for Chinese power equipment.

Upholding global development concepts, CFMOTO continues to layout global R&D, manufacturing, and marketing systems. Currently, the enterprise has built three major manufacturing bases in Hangzhou, Chongqing, and Zhuzhou domestically, and laid out production bases in Thailand and Mexico, business covering over 100 countries and regions, owning more than 9,000 distributor networks, and constantly bringing more and more "China Smart Manufacturing" boutique products to users around the world, creating a brighter, high-end Chinese brand business card.

CFMOTO Successfully Opened Global Market (Picture shows 2025 CFMOTO MT Challenge Global Finals)

From technical pursuit to independent innovation, from product going global to brand going global, CFMOTO is pushing the Chinese motorcycle to complete the leap from "capable of manufacturing" to "capable of optimizing", from "participating in competition" to "defining standards" with the V4 SR-RR's historic top speed breakthrough. The V4 SR-RR is not only a Chinese liter-class superbike, but also the epitome of CFMOTO's "Racing Driven, Technology Self-Developed, Global Layout" strategy, marking that the Chinese motorcycle has officially joined the world high-performance first tier. In the future, CFMOTO will continue to deeply cultivate high-performance power core technologies, help the Chinese motorcycle industry move towards high-end, intelligent, and internationalized directions, injecting more Chinese power into cultivating new quality productive forces and building a manufacturing powerhouse.

*This record is a GPS top speed achievement realized by professional riders driving Chinese fuel motorcycles in a closed test site, officially certified by the National Motorcycle Quality Inspection and Testing Center (Chongqing) and the National Notary Office of Hangzhou City, Zhejiang Province

6月12日，北汽株洲超级工厂内盛况空前，“十五万热爱，高光而来”BJ30旅行家十五万台下线暨高光版上市发布会如期举行。一边是品牌里程碑的圆满达成，BJ30旅行家登顶中国轻越野SUV最快15万台销量车型；另一边是年度重磅新车BJ30旅行家高光版正式亮相，在原有硬核产品力基础上完成颜值、性能、体验三大维度全面升级。同时品牌放出重磅购车福利，全系车型享3万元超级置换补贴，超级置换价6.99万元起，高光版置换价8.29万元起，搭配多重尊享礼遇，让普通家庭轻松拥抱“可城可野”的轻越野新生活。

十五万台销量的背后，是十五万份用户的认可，更是北京越野六十余年越野造车积淀的实力印证。北汽集团副总经理、北京越野董事长张国富对此表示，15万台BJ30旅行家不仅是市场速度的突破，更是用户共同铸就的品质丰碑，这款车型既是中国HEV混动技术面向全球的亮眼答卷，也是中国智造实力的有力宣言。自上市以来，BJ30旅行家凭借超野、超大、超省三大核心优势，打破轻越野SUV市场同质化僵局，兼顾户外越野与日常通勤两大使用场景，成为万千家庭的出行首选。

“超野”是奔赴山海的底气所在。作为国内方盒子SUV品类首款HEV混动车型，BJ30旅行家搭载行业领先的三擎四驱六模HEV混动架构，硬件配置实力拉满。41%热效率混动专用发动机、前后双驱动电机组成三擎动力组合，分别适配长距离行驶、即时补能与瞬时加速场景；30毫秒响应的智能四驱系统，0.5秒即可爆发峰值扭矩，配合能量中锁、四轮电子限滑与智电ATS全地形控制系统，轻松征服泥地、沙地等复杂路况，让轻越野出行不再受地形束缚。

“超大”承载全家出行的从容。新车依托2820毫米超长轴距打造三排七座布局，超高66%得房率带来越级空间表现。1496升大容量后备箱实用性拉满，后排座椅纯平放倒后可化身1.92米“移动大床”，无论是长途自驾、户外露营还是日常搬运都游刃有余。宽敞的B级规格第三排，即便身高1.8米的成年人乘坐也毫无局促，全车38处精细化储物空间，妥善收纳各类随身物件，真正做到全员舒适、满载无忧。

“超省”诠释长久相伴的安心。省油、省时、省心三大特质，彻底打消用户用车顾虑。此前南非、印尼、阿联酋、波兰、墨西哥五国汽车博主联合实测，BJ30旅行家百公里油耗均控制在5升以内，一箱油续航里程突破1000公里。作为HEV混动车型，它无需依赖充电桩，加油即可出发，每年能为用户节省数十小时补能时间。同时首任车主可享受整车终身质保，高压电池包安全稳定无隐患，车辆保养便捷、配件供应充足，大幅降低长期用车成本。

依托成熟的产品基底，全新上市的BJ30旅行家高光版再度进阶，以三大“高光”亮点打造差异化竞争力，为用户带来全面升级的出行体验。

高光颜值，融合硬朗格调与潮流质感。新车延续经典方盒子造型，硬朗车身线条搭配独有的五阙星环贯穿灯组，辨识度十足。全套电感潮改套件、专属星环轮毂与前后同色运动保险杠加持，运动氛围拉满；车内新增橙色内饰搭配金属纹理饰板，兼具精致感与层次感，兼顾不同年龄段用户的审美需求，无论日常代步还是户外出游，都能成为路上亮眼风景。

高光性能，实现动力与耐用性双向提升。硬件层面全面优化，换装循环寿命达普通电瓶3倍的高性能AGM专用电瓶，耐用性大幅增强；搭载保时捷同款涡轮增压技术，整车充电效率高达99%。核心动力迎来升级，后电机功率从55千瓦提升至70千瓦，起步提速、匝道汇入、紧急避让等场景下动力响应迅捷，操控体验进一步优化。

高光体验，打造移动舒适会客厅。新车车身高度优势带来开阔视野，座椅加热、通风以及方向盘加热功能一应俱全，全方位提升乘坐舒适度。智能配置贴心实用，雨量感应自动关窗功能免去突发降雨的烦恼，64色氛围灯跟随音乐律动，在通勤途中营造惬意氛围，让每一段旅途都充满仪式感。

品质好不好，实测见真章。本次发布会最受关注的环节，莫过于北京越野联合央视财经开展的15万公里实车拆解直播。15万公里里程，基本等同于普通家庭近十年的用车里程，堪称对车辆品质的严苛考验。拆解结果令人惊喜：发动机涡轮积碳稀少，动力输出依旧强劲；变速箱壳体完好无渗漏，内部齿轮无明显磨损；电池包状态稳定，无鼓包、漏液、衰减等问题；副车架、悬挂摆臂等底盘部件没有锈蚀、渗油现象，整体工况与新车相差无几。

镜头还深入北汽株洲超级工厂，揭开卓越品质的生产密码。焊接车间机器人全自动化作业，涂胶精度控制在发丝级别，筑牢车身安全根基；五千多吨巨型冲压设备一次性成型车身板材，造就流畅硬朗的外观线条；全自动喷涂车间采用环保水性漆，有害物质排放量降低六成，新车告别刺鼻异味。全流程严苛品控把关，从生产源头保障每一台车辆的过硬品质。

为回馈广大消费者的支持，北京越野同步推出多重购车福利，大幅降低购车门槛。除全系3万元超级置换补贴外，限时下订可享受五重尊享礼遇：价值6000元的首任非营运车主整车终身质保、灵活0首付金融方案、老客户转介绍至高800元京东卡奖励、全系终身OTA免费升级、基础流量终身免费+娱乐流量两年不限量，从购车、用车到售后全方位守护用户权益。恰逢世界杯赛事，品牌还开启“燃情世界杯，高光赢大奖”活动，到店购车即可参与赛事竞猜，猜中冠军与决赛比分最高可再享5万元购车补贴。

从达成15万台销量的行业里程碑，到高光版新车重磅上市，再到诚意满满的购车政策，BJ30旅行家始终践行“越野平权”理念，致力于让更多家庭触手可及轻越野生活。它既能驰骋都市街巷，胜任日常通勤；也能奔赴山野林间，解锁户外乐趣。

如今，BJ30旅行家以6.99万元起的超级置换价、全面升级的高光版车型、扎实可靠的整车品质，为10万级轻越野SUV市场树立全新标杆。未来，北京越野也将继续深耕细分市场，以过硬的中国智造、丰富的产品矩阵，陪伴万千车主奔赴更多山川湖海，让每一次出行，都成为属于自己的高光时刻。

恰逢 2026 重庆国际车展正式拉开帷幕，山城车市迎来年度重磅盛会，深蓝汽车以 “满电上场，全球主场” 为主题高调亮相，全系明星车型集体登场，展台人气自开展起便居高不下。此次展会最受市场关注的，莫过于全新深蓝 S07 华为乾崑激光版增程车型的上市发布，品牌智享生活体验官明道也亲临现场，和在场媒体、观众一同见证这款新车的正式到来。结合现场体验以及对产品、品牌脉络的梳理，不难看出，这款新车并非简单的车型增补，而是深蓝汽车践行 “智能平权 + 电动平权” 理念的又一次落地，也让 15 万级家用 SUV 市场迎来全新的竞争格局。

本次上市的全新深蓝 S07 华为乾崑激光版增程车型，一共推出 230Max+、230Ultra、300Ultra 三大版本，官方限时优惠价区间为 15.49 万元至 17.19 万元，同时下定用户还能享受八大专属礼包，诚意十足。在当下新能源市场，高端激光智驾往往是三十万级车型的专属配置，而深蓝这次直接打破了行业固有定价逻辑，把搭载华为乾崑激光解决方案的 SUV 带到 15 万主流价位，这也是同级别当中首款落地这套智能系统的车型。新车全系标配华为乾崑 ADS 4 Pro 增强版，整套感知系统由 1 颗激光雷达、3 个 4D 毫米波雷达、11 个高清摄像头搭配 12 个超声波雷达组成，合计 27 个传感器协同工作。不用纠结晦涩的硬件参数，落到日常用车里，就是环岛通行、无保护左转、窄路会车这些高频场景，车辆都能实现智能应对，主动安全与辅助驾驶能力，做到了高端体验大众化，也是 “智能平权” 最直观的体现。

在动力续航层面，深蓝此前凭借 “超级增程” 打出了口碑，全新深蓝 S07 也完成技术迭代，迈入超级增程 2.0 时代。这套动力系统把百公里馈电油耗控制在 3.8L，对于经常跑长途、跨城出行的用户来说，用车成本能得到有效控制；同时车辆支持 3C 超充，短时间补能就能恢复充足电量，适配都市快节奏的用车需求。续航表现上，新车 CLTC 纯电续航最高可达 300km，综合续航更是突破 1385km，彻底打消了长途出行的里程焦虑。

底盘部分同样是整车的加分项，全系配备同级少见的 FSD+HRS 可变自适应悬架，实际驾乘中能明显感受到，刹车、过弯、行驶在颠簸路面时，车身姿态始终保持平稳，兼顾了城市通勤的舒适性与复杂路况的稳定性。综合智能、续航、底盘、座舱等多方面表现，这款车集多项核心优势于一身，瞄准主流家用 SUV 市场，质价比优势十分突出。

除了重磅新车深蓝 S07，本次重庆车展深蓝带来了六款全明星车型，完整的产品矩阵覆盖了从入门代步、家用通勤、运动轿跑到旗舰 SUV、硬派越野等多个细分领域，价格区间也从 10 万级延伸至 30 万级，足以看出品牌深耕市场的底气。其中深蓝 S05 作为走向全球的主力车型，CLTC 续航 620km，搭配宁德时代电芯与 3C 超充技术，目前已经销往全球七十多个国家和地区，全球累计销量突破 22 万辆，还拿下德国 iF 设计奖、泰国年度汽车大奖等国际荣誉，今年 5 月更是登顶纯电动紧凑型 SUV 销量榜首，拿下月度三连冠，市场认可度可见一斑。

主打驾控的深蓝 L06 搭载高端车型同款磁流变悬架，主打运动轿跑定位，精准抓住年轻消费者需求，在 13 万 - 20 万新能源中型车市场拿下月度销冠；深蓝 L07 则偏向家用舒适与智能体验，满足追求品质出行用户的需求。定位旗舰大六座 SUV 的深蓝 S09，兼顾家庭出行与商务接待，底盘、安全、续航能力都达到旗舰水准；而深蓝 G318 无忧穿越版开辟科技硬派新路线，让户外穿越和城市代步两种用车场景得以兼顾，多款车型各司其职，构筑起完整的产品壁垒。

技术永远是新能源品牌发展的根基，深蓝能持续推出有竞争力的产品，背后是长期的技术积淀。智能化方面，依托长安 “天枢领航” 和华为乾崑双重技术赋能，品牌智能体系不断升级，现场展出的 L3 级自动驾驶车型，也印证了其在高阶智驾领域的前瞻布局。电动化领域，自主研发的原力超集电驱历经四代迭代，仅 45 个月就实现百万台下线，总成工况效率达到 94.13%，处于行业领先水平；金钟罩电池更是凭借稳定的表现斩获国家科学技术进步二等奖，60 万公里使用后续航衰减几乎无感知，百万台应用零过热，从核心三电层面为用户筑牢安全防线。

本届车展上，深蓝还牵手葡萄牙国家队打造主题展区，足球元素、定制周边以及各类互动体验，让展台氛围格外热闹。同时品牌也推出配套用户活动，赛事期间到全国门店试驾，就有机会参与抽奖，赢取车辆一年使用权，把体育竞技的活力和品牌福利结合起来。面向全体消费者，品牌同步开启夏日购车季，叠加车展专属福利、置换礼、焕新礼等多项优惠，进一步降低购车门槛。

放眼长远，作为长安 “海纳百川” 计划的重要一环，深蓝早已开启全球化布局，业务覆盖全球百余个国家和地区，现阶段正从单纯的产品出海，逐步转向技术出海。全新深蓝 S07 的上市，不只是单一车型的更新，更是品牌技术普惠路线的再一次强化。在电动化、智能化全面普及的当下，深蓝坚持把高端技术下放至主流价位，让普通消费者也能享受到前沿出行科技。

相信依托完善的产品矩阵、扎实的核心技术以及全球化布局，深蓝还会持续为市场带来更多惊喜，也让中国新能源智造，在全球舞台上收获更多认可。

6 月初，當車企喺度展示銷量海報嘅時候，上汽通用五菱嘅一張海報雖然充滿榮耀，但也揭露咗新能源市場嘅殘酷。

海報內容係五菱宏光 MINEV 蟬聯全球微型新能源汽車銷冠，70 個月累計銷量突破 190 萬輛。

但喺國內市場，五菱宏光 MINIEV 已經喺新能源市場失去咗話語權，人們更多關注係像特斯拉 Model Y、小米 SU7、理想 i6 呢樣嘅中大型車輛，像 MINNIEV 呢樣價格親民嘅微型車型已經唔再係銷量榜單上嘅常客咗。

根據統計，五菱宏光 MINNIEV 喺今年一季只售出 3.6 萬輛，同比下滑 74%，第三方數據顯示，5 月銷量為 18308 輛，較之前月銷 5 萬輛嘅高點下滑嚴重。

五菱宏光 MINIEV 嘅銷量下滑並唔係簡單嘅產品變化，而係國內新能源市場結構嘅深度變化，市場需求嘅調整影響咗一代國民神車走向邊緣。

由破局到回歸理性

雖然新能源汽車發展咗数年，但真正打開市場嘅，仲係回避唔到五菱宏光 MINIEV 呢一國民車型，2021 年開始，以五菱宏光 MINIEV 為代表嘅 A00 級車型迅速增長，喺新能源汽車中嘅市佔率一度攀升到 20%。

可以話，低價微型車係許多人觸電嘅第一站，承擔咗市場教育角色。

但當新能耗汽車進入高速增長嘅時候，承擔起開拓市場嘅 A00 級車型卻率先掉隊，根據統計，2025 年微型車嘅市場份額僅剩 10% 唔到，新能源汽車嘅銷量喺擴張，A00 級車型嘅銷量卻喺快速萎縮。

具體來看，2025 年五菱宏光 MINIEV 嘅銷量為 43 萬輛，連續蟬聯 A00 級市場嘅銷量冠軍，同時五菱、長安、比亞迪、吉利四家車企更係佔據咗微型車 93.9% 嘅市場份額。

當然，除咗五菱之外，另外三家車企嘅微型車銷量同樣喺下滑，無論係長安嘅 Lumin 定係奇瑞嘅 QQ 冰淇淋，處境都同五菱差唔多。

進去到 2026 年，微型車市場下滑嘅狀態依然未見改善，乘聯會數據顯示，2026 年 1-5 月，A00 級純電動小車批發銷量同比暴跌 40%-55%，市場份額亦回歸到燃油車時代嘅正常水平。

上市之初，微型車市場搶佔係燃油車嘅市場份額，靠住精準嘅市場定位，憑藉住小巧靈活嘅車身尺寸同親民嘅價格，迅速喺微型車市場中實現咗新能源替換，早早嘅就實現咗新能源滲透率 99% 嘅完全替代。

當然快速嘅背後係有代價嘅，市場發展得太快亦令市場喺更短時間進去到飽和狀態。

從全球市場嚟睇，微型車市場除咗喺個別有政策保護嘅地區外，市場都唔大，2025 年微型車喺國內賣出 103 萬輛，已經係政策推動下嘅最後一搏了。

由 2020 年起市場進入繁榮期，經過 5 年時間，本就唔大嘅市場早就已經接近飽和，如今一季斷崖式嘅下滑已經說明咗問題。

當然，微型車市場進入萎縮期，除咗自身市場趨於飽和外，更加係多種因素嘅共同影響。

首先就係政策嘅影響，2026 年新能源汽車購置稅調整為減半徵收，同時「兩新」政策對於汽車嘅補貼亦由定額補貼調整為按車價比例補貼，這令微型車失去咗最核心嘅價格競爭力。

曾經算上國補只要一兩萬元就能買一輛汽車嘅日子一去不復返。

喺價格因素影響之下，A0 級車型開始對 A00 級產品全面替換，喺微型車嘅優勢市場嘅廣西，呢種替代都已經完成，A0 級嘅市場份額已經同 A00 級持平。

而喺經濟更發達嘅浙江地區，A0 級車型嘅銷量更係 A00 級嘅 6 倍以上，喺差不多價格嘅情況下，空間同配置成為咗消費者更在意嘅選擇。

呢一點銷量數據能夠直觀地顯示出嚟，2025 年吉利星願嘅銷量達到 46 萬輛，比亞迪海鷗銷量 31 萬輛，代表住市場嘅主要選擇已經從 A00 級過渡到 A0 級。

當然微型車市場下滑，更重要嘅因素仲係新能源汽車先天嘅問題，同燃油車唔同，新能源汽車想想要續航長就只係要增大電池，電池大咗車身尺寸自然就會變大咗。

可以話，微型車已經完成咗新能源汽車滲透率提升嘅重要使命，喺市場飽和嘅趨勢下已經無法拉住增量嘅重任，回歸理性成為咗必然。

動蕩嘅新能源市場

當然，微型車嘅市場收縮，除咗有各種客觀因素外，亦同整個新能源市場嘅變化係分唔開嘅，國內嘅新能源汽車市場進去到 2026 年，正進行住最深刻嘅變革。

首先就係經營壓力，一季度汽車製造業嘅利潤僅剩 3.2%，零售銷量更係下降近兩成，車企需要考慮係點樣更好咁活下去。

微型車嘅利潤本身就好微薄，根據統計，五菱宏光 MINIEV 毛利率僅 2%-3%，呢樣毛利率對於車企嚟講係唔健康嘅。

同時新能源汽車各方面成本喺上漲，下跌多年嘅碳酸鋰價格迎嚟回升，根據市場報價，6 月碳酸鋰嘅期貨價格回升到 17.5 萬元/噸，芯片方面喺 AI 浪潮嘅推動下，車規級芯片漲幅超過 100%。

原材料成本嘅上漲，直接傳遞到市場上，今年以來，僅 20 個品牌調整咗價格，特別係喺高階智駕版本車型上，漲價幅度超過 20%，多年嘅價格戰趨於結束。

多種因素嘅疊加，令車企選擇向高價值產品進發，無論係 MPV 市場定係 8 系、9 系之爭，背後都係車企選擇用高價值車型嚟改善經營。

2025 年，30 萬元級以上嘅新能源汽車銷量同比增長 47.2%，遠高於市場平均 18.3% 嘅增速，今年 5 月，B 級純電純電車嘅批發量同比增長 42%，表明市場亦喺向高價值車型轉變。

當汽車行過電動化之後，智能化嘅需求正喺成為消費者嘅購車核心，空間、續航、配置同舒適性齊齊需要嘅情況下，預算亦隨之上漲，2025 年乘用車成交均價滑到 16.8 萬元，今年 5 月份已經回升到 17.3 萬元，表明消費者嘅購車預算喺高端新能源車型嘅影響下，提升咗唔少。

當國內市場已經無更好出路後，出海似乎成為咗微型車唯一嘅選擇。

五菱宏光 MINIEV 最終嘅出海就係印尼市場，透過 CKD 組裝模式，五菱印尼工廠嘅年產能超過 15 萬輛。

同時拉美市場亦喺逐步成為新嘅藍海，根據統計 2025 年中國電動車喺拉美市場銷量同比增長超過 300%。專家預測 2026 年微型車出口將達至 18.3 萬輛，同比增長 40% 以上。

微型車市場喺好長一段時間內將呈現「國內邊緣化、海外尋找增長點」嘅雙軌格局。喺國內市場，微型車將透過產品分層、渠道下沉同政策依賴維持一定份額，喺國際市場，將透過出口同本地化生產尋找新增長點。

微型車市場嘅調整將推動國內新能源汽車產業走向更加成熟同可持續嘅發展階段，擺脫低端廉價嘅固有印象，向更有價值嘅市場邁進。

微型車市場走向落幕，背後更係中國新能源汽車產業走向成熟嘅必經陣痛。當電動化不再單純依賴廉價微型車嚟維繫規模，整個行業先至真正回歸到技術升級、價值創造同長期盈利能力嘅核心賽道上嚟。

新能源市場亦都該走出依靠簡單粗暴方式實現銷量嘅時代，走向一個更複雜但價值更高嘅時代。對於車企同市場嚟講，新能源微型車都到咗該落幕嘅時刻。

On June 12, the BJ30 Traveler 150,000 units off-line ceremony and Highlight Edition new car launch event was successfully held at the BAIC Zhuzhou Super Factory. To promote the popularization of light off-road life nationwide and achieve off-road equality, the official launch offers a 30,000 yuan high-value trade-in benefit. The starting price for trading in the entire series is only 69,900 yuan. The annual new BJ30 Traveler Highlight Edition debuted simultaneously, with comprehensive upgrades in appearance, performance, and driving experience. The trade-in price starts at 82,900 yuan. At the event site, Beijing Off-road jointly launched a live vehicle teardown with CCTV. A BJ30 Traveler with 150,000 kilometers driven was torn down on-site, intuitively showcasing the model's solid quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated on-site that the BJ30 Traveler has created a new domestic light off-road SUV record, becoming the model in this sub-market to break the 150,000 unit sales volume fastest. The achievement of 150,000 units is the result of mutual recognition from the market, industry, and global consumers. It is not only a breakthrough in brand development speed but also a quality reputation forged by 150,000 users' choices. This car not only represents the mature strength of China's hybrid technology but is also a powerful card for China's automobile intelligent manufacturing going global.

Relying on BAIC Off-road's 60-plus years of technical accumulation in the off-road field, the BJ30 Traveler has won the favor of 150,000 global owners with its three core advantages of strong passability, large space, and low energy consumption, becoming a benchmark product in domestic light off-road SUVs.

In terms of off-road performance, the vehicle is equipped with the industry's first three-engine four-wheel drive six-mode HEV hybrid architecture, and is also the domestic's first square box SUV equipped with a hybrid system. This architecture consists of a hybrid dedicated engine with a thermal efficiency of 41% and front and rear dual drive motors, each playing their part while balancing long-distance range, instant recharging, and instantaneous explosive power. The intelligent four-wheel drive system responds in only 30 milliseconds, releasing peak torque within 0.5 seconds; coupled with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, six driving modes can be intelligently switched, making it easy to handle complex road conditions such as mud and sand, giving full confidence for off-road travel.

In terms of space performance, the whole vehicle is positioned with a three-row seven-seat layout. The 2820mm long wheelbase brings a 66% high space utilization rate. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, a 1.92-meter flat space can be formed. Even for passengers with a height of 1.8 meters, sitting in the third row has no cramped feeling. There are a total of 38 storage points in the whole car, and daily sundry storage is organized in an orderly manner. The spacious interior space easily meets various needs for the whole family to travel long distances and for multiple people to travel.

Regarding usage costs, this hybrid model has achieved fuel saving, time saving, and worry-free. Previously, five overseas car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly conducted practical tests. The vehicle's fuel consumption per 100 kilometers was controlled within 5L, and the full tank range easily exceeded 1,000 kilometers. The vehicle does not need to rely on charging piles, just refuel and set off, greatly saving charging time. At the same time, the first non-operating owners can enjoy the lifetime warranty of the whole vehicle. The high-voltage battery pack is safe and stable, maintenance is convenient, parts supply is sufficient, greatly reducing long-term car use concerns. It can commute in the city, can go off-road outdoors. All-around attributes make it stand out among similar models.

The BJ30 Traveler Highlight Edition launched simultaneously this time has been comprehensively upgraded on the basis of the original product strength, achieving advances in three dimensions of appearance, performance, and experience.

The appearance continues the classic square box shape. The tough body lines are matched with the new five-star ring through light group, full of recognition. Exclusive electric sense trendy modification kit, star ring style wheels and same-color sports bumper, full of trendy atmosphere. Orange interior color is added inside the car, supplemented with metal texture trim plates, quality fully upgraded, catering to the aesthetic needs of users of different age groups.

Power and hardware are reinforced again. The new car replaces the long-life high-performance AGM battery, and the cycle service life reaches 3 times that of ordinary batteries. It is equipped with the same level mainstream turbocharging technology, and the whole vehicle charging efficiency is as high as 99%. The rear drive motor power is increased from 55kW to 70kW. The power response is more rapid at start acceleration, lane changing and overtaking, and emergency avoidance, and driving safety is further improved.

The driving experience also welcomes comprehensive optimization. The body height brings a broad driving vision. Seat heating, ventilation, steering wheel heating and other comfort configurations are all available. The vehicle is equipped with automatic induction wipers. In rainy days, the car windows can be automatically closed. The 64-color ambient light supports music linkage rhythm, creating an immersive driving atmosphere, turning the carriage into a mobile leisure space.

In order to reward the support of car owners, except for the 30,000 yuan whole series trade-in policy, the brand additionally launched five exclusive gifts. Ordering cars within the time limit can enjoy: First non-operating owner gifts whole vehicle lifetime warranty; Provide diversified financial plans such as 0 down payment; Old customers recommend new customers to complete transactions, the highest can get 800 yuan JD.com Card; The whole vehicle enjoys lifetime free OTA upgrades; Basic traffic is free for life, entertainment traffic enjoys unlimited use for two years.

Coinciding with the World Cup event node, the brand simultaneously launched a prediction activity. Buying cars at any authorized store in the country can participate. Successfully guessing the match champion and final score, you can enjoy a 50,000 yuan car purchase subsidy again at the highest.

To intuitively verify vehicle durability, the launch site jointly with CCTV Finance conducted a 150,000 km actual vehicle teardown live broadcast. 150,000 kilometers is roughly equivalent to the driving mileage of an ordinary family in nearly 10 years. The teardown results showed: Engine turbine carbon accumulation is very little, power output is still strong; Transmission housing has no leakage, internal gear wear degree is very low, transmission system status is intact; Battery pack has no bulging, leakage, aging attenuation problems; Chassis sub-frame, suspension parts have no rust, oil seepage phenomenon, overall working conditions are almost the same as new cars. Solid material usage and fine craftsmanship make the vehicle lower failure rate in long-term use, effectively reducing car maintenance and car replacement costs, escorting for every trip.

The live broadcast lens also entered the BAIC Zhuzhou Super Factory, revealing the manufacturing strength behind high quality. The welding workshop adopts full-automatic robot operation, the body glue control accuracy is controlled at the hair level, greatly improving body rigidity and safety coefficient; 5,000-ton class large stamping equipment one-piece body plate, creating neat and smooth body lines; The painting workshop uses full-automatic robots and environmentally friendly water-based paint, harmful substances in the car are greatly reduced, the new car says goodbye to pungent odors, paint surface sun resistance, corrosion resistance ability is also significantly enhanced. The whole process multiple quality control checkpoints, guard the quality bottom line of every vehicle from the production source.

Having cultivated the off-road field for many years, Beijing Off-road continues to enrich the product matrix, covering different user travel needs. In addition to the new BJ30 Traveler Highlight Edition, BJ40 Extended Range Long Range Version also wins market recognition with its strength of urban and off-road dual adaptation. In the future, Beijing Off-road will continue to refine products, accompany thousands of users to gallop on the journey, and go to every wonderful journey together.

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, themed "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the April-launched EZ-60 Mazda Edition to the N8 Hall booth, comprehensively showcasing the latest results of the enterprise's new energy transformation, and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 RMB national subsidy and 17,000 RMB factory subsidy, purchasing designated models enjoys an exclusive premium package worth 7,999 RMB.

Global Vehicle Strength Endorsement, Setting a New Energy Value Benchmark

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. Regarding safety, both models were built strictly according to China-Europe dual five-star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP, E-NCAP, etc. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda further promised all new energy users: "Lifetime fire compensation for batteries, no mileage limit, no owner limit".

In terms of handling, EZ-60 successfully took the championship in the SUV group of the venue race and the runner-up in the overall race results of the China New Energy Vehicle Rally Championship, verifying its ultimate handling strength. At the auto show site, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the original factory unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the 6-day 910-kilometer devil schedule, facing competition from the vast majority of extended-range/ plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "human-machine integration" tuning, broke through from 100 participating cars of 27 brands, completing the extreme verification of EZ-60's original factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained complete vehicle certifications from the three major markets of the EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to hold all three certifications simultaneously. Overwhelming global quality has won widespread recognition in international markets. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, sales and pre-sale trends for EZ-6 and EZ-60 overseas continue to be positive. In the domestic market, EZ-60 has consecutive 7 months held the joint venture new energy mid-size SUV sales championship.

Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global vehicle."

[Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community Between Brand and Users

The 5 million users in the Chinese market are partners in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda will continue to practice "User+" thinking, launching a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, making the promise of "Still Mazda" not only reflected in the value details of products but also integrated into emotional resonance with every user. For users and Mazda fans who participate in Changan Mazda's series of activities, there will be opportunities to participate in the 2026 Fan Gala.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Support", allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection" launched cumulatively for 11 issues has become a display window for Mazda fan spirit: Here are public welfare experts who donated to poor primary schools for 7 consecutive years, love leaders who organized car clubs to care for special needs children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories form the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "Nationwide Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans who use lenses to record car ownership life and use reputation to convey product value have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving feelings. I am a newbie, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share and love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) sharing their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities nationwide, deepening communication with young students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to the broad youth, further promoting the application of learning to practice and industry-academia integration.

The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Goodness in Every Kilometer" public welfare action again, transforming every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits to Reward Users

Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity. From now until June 30, all series models launched major car purchasing gifts: Up to 17,000 RMB replacement factory subsidy and 20,000 RMB trade-in national subsidy, purchase designated models get a premium package worth 7,999 RMB (original factory charging pile + Longmo Solar Film + TPE Floor Mats/Trunk Mats), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and lifetime zero combustion rights worth 7,999 RMB. In addition, all users who visit the store to test drive new energy models will be given a National Intangible Cultural Heritage Jinling Gold Foil.

"Still Mazda" is never just a slogan. While inheriting the century-old brand genes, Changan Mazda always puts user needs first. Changan Mazda builds every product well with global standards, connects every user with sincerity, and provides users with "human-machine integration" driving pleasure. From June 13 to 21, the general public can visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to experience the charm of global vehicles.

6 月 13 日重慶車展開幕嗰天，長安馬自達展台「依然馬自達」，兩台車往嗰度一擱，一台係 MX-5，經典跑車嘅光環自帶濾鏡，旁邊站住 EZ-6 同 EZ-60，仲有一台 4 月份先至上市嘅 EZ-60 馬年版，喺燈光下透住一種好少見到嘅克制感。

設計與安全：兩張全球通行證

呢兩款車手頭上揸住嘅，係全球市場嘅入場券。EZ-6 剛把「2026 世界年度設計車」大獎攬入懷中，呢係該獎項頭先頒畀中國新能源車型名下。旁邊嘅 EZ-60 更加似個獎項收割機，德國紅點、iF、美國 IDA 等八項全球設計大獎畀佢收咗入嚟，喺全球 SUV 陣營入面獨此一份。

對，就係呢種「唔聲唔氣做大事」嘅節奏。安全層面，兩款車死磕中歐雙五星標準。EZ-6 集齊 C-NCAP、E-NCAP 及中保研等五項權威認證，EZ-60 嘅電池安全更加提前達標 2026 年新國標同歐標。令人安心嘅係長安馬自達甩出嘅嗰句話：電池終身自燃包賠，唔限里程、唔限車主。呢個唔係推廣口號，係畀用戶嘅定心丸。

賽道驗證：原廠素車嘅硬核實力

展台上嘅冠軍車手紀浩，講咗個真實故事。佢開住一台未經任何改裝嘅原廠純電 EZ-60，出征中國新能源汽車拉力錦標賽。6 天 910 公里，穿越魔鬼賽程，喺強手如林嘅增程同插混陣營入面，硬係攞咗場地賽 SUV 組冠軍同拉力賽總成績亞軍。

可以咁樣講，賽場上嘅計時器，比任何精心打磨嘅 PPT 都更有說服力。呢份底氣，源於南京工廠——馬自達海外工廠嘅製造底蘊。嗰度生產緊供應全球嘅車輛，品控標準完全一致。五月底，八十多位遠道而嚟嘅歐洲、澳洲同泰國經銷商，喺實地考察後畀咗高度評價。手握歐盟、英國、澳大利亞三大整車認證嘅長安馬自達，已經係國內率先達成此成就嘅合資新能源車企。纵观銷量市場，EZ-60 喺國內已連續七個月穩坐合資新能源中型 SUV 銷量榜首之位。

用戶生態：從心願兌現到善意循環

視線轉到用戶層面，呢度嘅氛圍唔似喺執行 KPI。00 後車主孫靖依，作為「悅馬創作家」嘅一員，分享住自己利用碎片時間記錄用車生活嘅點滴。佢提到，無論係車友定係廠家人員，都喺真心實意咁提供協助。

正正係長安馬自達「用戶 +」思維嘅落地。年初啟動嘅「心願之旅」，由品牌助力用戶完成年度心願；「車主故事薈」入面，有堅持七年捐助貧困小學嘅公益達人，亦有因馬自達結緣嘅甜蜜情侶。呢啲真實嘅人生切片，構成為品牌十分溫情嘅底色。

社會責任板塊，佢哋玩得更加實惠。自 2015 年起喺雲南捐建嘅十二所希望小學，已惠及萬名師生。六月啟動嘅「每一公里都有善意」行動入面，車主每行駛一公里，品牌即捐贈零點一元善款。呢種與真實里程掛鉤嘅公益，遠比一次性捐款更加難作假。

618 購車政策：實打實嘅讓利

借重慶車展東風，長安馬自達嘅 618 促銷政策相當直接。即日至 6 月 30 日，全系車型可享至高 2 萬元國補同 1.7 萬元廠補，購買指定車型贈送價值 7999 元嘅尊享套裝（含原廠充電樁、龍膜太陽膜及 TPE 腳墊/後備箱墊），更提供零首期五年低息方案，年均費率僅 1.99%。所有到門市試駕新能源車型者，仲可以獲贈一份非物質文化遺產金陵金箔。

#依然馬自達 #百萬馬粉悅馬同行

重慶車展深藍展台熱度唔低，唔係因為請咗明星。雖然明道真係嚟咗，都唔係因為展台佈置多炫酷。雖然嗰個葡萄牙國家隊主題空間真係幾有意思。真正令人多停落步嘅，係展台 C 位嗰台全新深藍 S07 華為乾崑激光版增程車型。

15.49 萬元起，帶華為乾崑 ADS 4 Pro 增強版，帶激光雷達。呢個價格一公布，現場唔少同行同觀眾嘅第一反應都差唔多：30 萬級嘅技術，真係被打落 15 萬級啦？

華為乾崑 + 激光雷達，呢次冇再「等等」

過去兩年，搭載華為智駕系統嘅車型唔少，但大多集中喺 20 萬甚至 30 萬以上嘅區間。消費者心裡都清楚：華為智駕好係好，但係門檻有啲高。

深藍 S07 呢次嘅做法好簡單，直接全系標配華為乾崑 ADS 4 Pro 增強版，將激光雷達、4D 毫米波雷達、高清攝像頭呢啲感知硬件一次性配齊。1 個激光雷達、3 個 4D 毫米波雷達、11 個高清攝像頭、12 個超聲波雷達，27 個傳感器組成嘅融合感知系統，喺呢個價位段，真係好少見。

唔係話其他品牌唔做到，而係大家普遍覺得 15 萬級嘅用戶對智駕冇咁高要求，或者覺得成本壓唔落嚟。深藍嘅態度更像係：呢個價位都应该享受好嘢。

具體到實際場景，複雜環島導航、無保護左轉禮讓、窄道會車控速呢啲日常高頻但比較考驗系統能力嘅場景，新车都可以覆蓋。呢個唔係「期貨」式嘅宣傳，而係交付即用。

新车提供咗三個版本：230Max+、230Ultra、300Ultra，限時價格由 15.49 萬元到 17.19 萬元。講句真話，就算唔睇權益，單單呢個定價已經有啲「唔講武德」咗。

增程版亦有裝激光雷達，呢個係重點

注意一個細節：呢次上市嘅係增程版，而且帶激光雷達。此前業界有個唔成文嘅「潛規則」，激光雷達往往優先畀純電車型，增程或者混動車型要么遲啲上，要么直接唔畀。深藍 S07 呢次打破咗呢種「區別對待」，增程版都能享受到完整嘅華為乾崑智駕能力。

呢度背後嘅邏輯好清晰：深藍唔想令用戶因為揀咗增程動力，就喺智能化上妥協。對於好多有長途需求、對充電便利性仲有顧慮嘅消費者嚟講，增程係目前更務實嘅選擇，但佢哋同樣值得擁有頂級嘅智駕體驗。

動力系統本身都有升級。超級增程 2.0 系統把百公里饋電油耗壓低到 3.8L，配合 3C 超充，補能速度明顯提升。CLTC 純電續航最高 300 公里，綜合續航 1385 公里。呢個續航水平，日常當純電車開問題唔大，跑長途都不用焦慮。

底盤方面，全系標配 FSD+HRS 可變自适应懸架。官方總結嘅「剎車唔點頭、過彎唔側傾、起伏唔拋跳、爛路唔顛簸、坑窪唔彈跳」，雖然聽落像順口溜，但核心意思好明確：深藍喺呢款車嘅行駛質感上下咗功夫，唔係只係堆智能配置。

將葡萄牙國家隊拉嚟，唔單止為咗蹭熱點

車展現場，深藍展台專門設置咗同葡萄牙國家隊嘅聯名互動區。車衣、定制周邊、足球雪糕盲盒，甚至仲有「藍牙」咖啡。一方面，2026 美加墨世界盃臨近，足球係全球共通語言，借勢體育賽事提升品牌聲量係好聰明嘅做法。更重要係，「滿電上場」呢個主題，既契合咗新车发布嘅狀態，亦暗合咗競技體育嘅精神，時刻準備，全力出擊。

而嗰個「葡萄牙隊進一球，深藍送一車（一年使用權）」嘅活動，確實能令線下門店喺世界盃期間有一個自然嘅引流話題。比起乾巴巴地喊「到店試駕」，呢個方式顯然更有趣、更容易令用戶記住。

深藍嘅產品陣列愈發完善

呢次重慶車展，深藍把全系 6 款車型都拉出嚟，由 10 萬級嘅 S05 到 30 萬級嘅 S09，產品線已經比較完整啦。

S05 嘅表現值得一講。全球 70 多個國家同地區，累計銷量突破 22 萬輛，拿過德國 iF 設計獎，喺泰國都拿過年度汽車大獎。5 月份喺國內純電緊湊型 SUV 市場拿咗銷量三連冠。呢個說明深藍嘅全球化唔單止係喊口號，係真係賣車。

L06 同 L07 則分別喺運動轎跑同科技智享兩個細分市場搵到自己嘅位置。L06 用咗磁流變懸架，L07 主打越級體驗，兩者喺 5 月份都拿咗細分市場嘅銷量冠軍。

往上走，S09 作為六座旗艦，兼顧家用同商務接待；G318 無憂穿越版則喺硬派越野同城市舒適之間搵到咗一個平衡點。可以話，深藍喺各個主流細分市場都已經有咗落子，而且唔係「為咗存在而存在」，每款車都有比較清晰嘅定位同賣點。

寫落去最後：

深藍 S07 呢款車增程版上激光雷達，其實反映咗一個趨勢：智能駕駛正從「高端專屬」變成「主流標配」。過去大家覺得智駕係錦上添花，30 萬以上嘅車先至需要認真考慮。但而家，15 萬級嘅消費者亦越來越在意車輛嘅智能化水平。呢個唔係消費升級，而係消費認知嘅正常演進，當手機由功能機變成智能機後，冇人願意再回去用功能機。汽車就係一樣。

深藍捉住嘅正係呢個窗口期。喺多數對手仲喺 20 萬以上佈局高阶智駕時，佢直接將門檻拉到咗 15 萬級。呢種「降維打擊」嘅策略，短期內可能會令利潤承壓，但從搶佔用戶心智同市場份額嘅角度睇，係值得嘅。

另外，深藍嘅全球化步伐亦喺加快。5 大區域、100 多個國家同地區，呢個規模喺自主品牌新勢力入面算走得比較快嘅。而「技術出海」取代「產品出海」，意味著深藍唔想只做一個賣車嘅品牌，而係希望喺更核心嘅層面參與全球競爭。

從產品定義同定價策略嚟睇，深藍呢次嘅態度好明確：唔玩虛嘅，用真本事話事。15 萬級上車華為激光雷達，呢個本身已經係一個足夠有說服力嘅開場。

6月12日，北京越野干了两件挺硬的事：第15万台BJ30旅行家下线，同时高光版上市。全系超级置换价6.99万起，高光版燃油8.29万起、混动10.99万起。

但真正让我觉得“这品牌敢玩”的，是另一件事——央视全程直播，拆了一台跑了15万公里的BJ30旅行家。

15万公里是什么概念？相当于沿着国境线跑了整整6圈，普通家庭开近十年。拆开之后，发动机涡轮干干净净，变速箱不漏油，电池包不鼓包不衰减，底盘摆臂没有锈蚀渗漏。整台车跟新车比，差距很小。央视镜头下，北京越野把“品质”两个字直接拍在了桌上。

15万台，不是喊出来的

BJ30旅行家是中国轻越野SUV最快达成15万台的车型。连续两年HEV混动方盒子销量第一，连续24个月自主HEV混动SUV销量第一，10-15万级自主紧凑SUV保值率第一。还在阿拉伯拿过最佳混动SUV，在阿根廷拿过年度最佳进口SUV。这些头衔堆在一起，说明它不是靠低价冲量，而是靠实打实的产品力。

超野、超大、超省，三个标签全中

BJ30旅行家能卖爆，核心是三件事做对了：

超野。它是国内首款方盒子HEV混动车型，三擎四驱六模架构，不用充电桩，加油就走。智能电四驱30毫秒响应，泥地、沙地、交叉轴都能过。最大轮端扭矩5928N·m，比很多硬派越野还猛。

超大。2820mm轴距，三排七座，第三排坐1米8成年人也不顶头。后备箱1496升，后排放倒秒变1.92米大床。搬家不用叫货拉拉，露营不用搭帐篷。

超省。五国实测油耗全部低于5升：南非4.9L、印尼5L、阿联酋4.9L、波兰4.85L、墨西哥4.4L。一箱油跑1000多公里，一年油费比同级燃油SUV省两千多块。首任车主整车终身质保，没有充电焦虑，没有电池衰减焦虑。

高光版三大升级，把“将就”变成“讲究”

基于15万车主反馈打磨的高光版，在三大维度上又进了一步：

颜值。新增熔岩橙、穹顶蓝、寒川灰三款车色，全套电感潮改套件，星环轮毂，前后同色运动保险杠。内饰换装橙色主题，金属纹理饰板，仪表盘山形图案传承北京越野家族设计。开出去不撞脸，停在路边有回头率。

性能。换装保时捷同款VGT可变截面涡轮增压，后桥电机从55kW升级到70kW，起步超车更果断。AGM电瓶循环寿命是普通电瓶的3倍，长期停放也不怕亏电。

体验。座椅通风加热、方向盘加热、64色氛围灯、10扬声器HiFi音响全安排上。夏天提前开通风，冬天提前开加热，下雨自动关窗。坐进车里，比普通SUV“长高了两寸”，视野通透，长途不压抑。

6.99万起，置换直补3万

全系享受“3万超级置换政策”，不限品牌、不限年限，有车就能换；新购用户凭驾照到店，同样直享3万补贴。燃油标准版6.99万起，混动高光版10.99万起。限时还有世界杯竞猜活动：购车即可猜冠军和决赛比分，猜中再拿5万购车补贴。

【大胖说两句】

BJ30旅行家高光版这次上市，不是简单的配置更新，而是一次基于15万用户真实反馈的全面进化。央视拆车证明了它的底子够硬，五国实测证明了它的混动够省，15万台销量证明了市场够认。如果你正在找一台7万级、能装七个人、能跑烂路、油耗不到5升、还带座椅通风加热的方盒子，BJ30旅行家高光版可能是目前最不需要犹豫的选择。毕竟，连央视都敢拆给你看的车，买回去不会错。

6 月 9 日，長安汽車泰國羅勇工廠迎嚟發展路上嘅重要節點，工廠第 2 萬台整車順利下線，其中全新啟源 Q05（海外命名 NEVO Q05）成為當之無愧嘅主力車型。呢個成果唔僅驗證咗座海外工廠嘅強勁產能與市場認可度，亦標誌住長安汽車正式完成從單一產品出口到全產業鏈出海嘅關鍵轉型，為中國新能源汽車深耕東南亞市場寫下亮眼答卷。

作為長安佈局海外嘅首個新能源整車製造基地，羅勇工廠坐落喺泰國東部經濟走廊核心區域，自 2025 年 5 月正式投產以來，始終秉持綠色與智能嘅建設理念，打造出東南亞地區極具競爭力嘅現代化車企。工廠設焊接、塗裝、總裝、發動機及電池裝配五大智能化車間，核心質量管控工位自動化率高達 90%，將成熟嘅中國智能製造標準完整落地海外，保障每一台整車嘅品質水準。

如今，羅勇工廠已然成長為長安喺東南亞嘅製造中樞、全球右軚車型供應基地以及海外備件中心，可實現阿維塔 11/12、深藍 S05/S07、啟源 Q05 等多款熱門右軚車型嘅本地化生產，搭建起生產、銷售、售後一体化嘅全球服務體系。產能方面，工廠一期規劃年產能為 10 萬輛，後續仲有充足嘅擴產空間，最大可提升至 20 萬輛，足以持續承接東南亞及周邊市場嘅消費需求。

依托工廠本土化優勢，主力車型啟源 Q05 喺泰國市場表現十分亮眼。該車於今年 5 月正式登陸泰國市場，上市僅三天，訂單量就突破 3000 輛，憑藉出色嘅產品力迅速收穫當地消費者青睞。啟源 Q05 嘅熱銷，側面體現出長安精準把握東南亞用戶出行需求，亦令羅勇工廠嘅產能價值得到充分釋放。

從投產到兩萬台整車下線，短短一年多時間，羅勇工廠交出咗優異嘅成績單。佢唔僅係長安全球化戰略嘅重要支點，更係中國汽車產業走向世界嘅縮影。未來，長安汽車仲會繼續依托海外製造基地，持續輸出優質新能源產品與先進製造技術，不斷拓寬中國車企喺全球市場嘅發展版圖。

Sektor ban China sedang mengalami perubahan yang mendalam.

Data laporan kewangan tahun 2025 menunjukkan: Zhongce Rubber memimpin dengan jeda pendapatan 44.96 bilion Yuan, Syrel Group dan Linglong Tyres mengikut dengan 36.79 bilion Yuan dan 24.64 bilion Yuan masing-masing, Pullman Chengshan, Double Coin Group, Guizhou Tyres, Triangle Tyres dan lain-lain secara kolektif melangkah ke ambang bilion. Hanya pendapatan gabungan syarikat utama di atas sudah hampir 180 bilion Yuan, kepekatan industri terus mendekati syarikat teratas.

Dua puluh tahun yang lalu, pendapatan bilion masih merupakan hadah tertinggi yang sukar dicapai oleh syarikat ban China. Dari "terperangkap di segmen rendah" ke "dipimpin oleh bilion", jalan lintas ini diambil selama satu generasi oleh industri ban China.

Dari bengkel tangan kepada gergasi berbilion: satu kisah kejayaan luar biasa

Permulaan industri ban China jauh dari kecemerlangan hari ini.

Tahun 1958, "Kilang Getah Haichao Hangzhou" di atas tapak Kuil Haichao Hangzhou, pada awalnya menghasilkan kasut getah dan tayar gerobak. Pada tahun yang sama, Kilang Getah Guizhou berjaya menguji tayar kereta yang pertama. Tahun 1976, pendahulu Triangle Tyres — Kilang Taiweihai Weihai — dibina, 67 orang pekerja mencapai "dibina pada tahun yang sama, dihasilkan pada tahun yang sama". Permulaan yang tidak kelihatan ini, selepas ini berkembang menjadi tiang utama industri ban China.

Perpindahan sebenar berlaku pada tahun 1980-an hingga 1990-an. Tahun 1988, pendahulu Pullman Chengshan membina talian pengeluaran tayar radial domestik pertama di China dengan kapasiti 300,000 buah setahun; Tahun 1989, Zhongce Rubber membina talian pengeluaran tayar radial; Tahun 1995, tayar radial keluli penuh pertama Triangle Tyres keluar dari talian pengeluaran. Pecahan teknologi tayar radial, membolehkan syarikat ban China untuk pertama kalinya berada di garisan permulaan teknologi yang sama dengan merek asing.

Masuk abad ke-21, kekuatan swasta mula muncul. Tahun 2002, Syrel Group diasaskan di Qingdao, bergantung kepada keupayaan peralatan Universiti Teknologi Qingdao dan Softcontrol, meletakkan asas untuk pemecahan teknologi "Emas Cecair" pada masa hadapan.

Dari kasut getah ke tayar bias, dari tayar bias ke tayar radial, dari segmen rendah ke tinggi — industri ban China menyelesaikan tiga langkah besar dalam keupayaan teknologi selama lebih daripada enam puluh tahun.

Catur globalisasi: membina kilang di luar negara mengubah peraturan

Pecahan teknologi membolehkan syarikat "bangkit", susun atur globalisasi membolehkan semua orang "keluar ke luar".

Tahun 2012, Syrel Group membina kilang luar negara pertama di Vietnam, menjadi orang pertama membina kilang di luar negara. Apabila tahun 2015 Amerika Syarikat mengenakan "anti-dumping" dan anti-subsidi kepada China, tahun 2021 ke Asia Tenggara "anti-dumping" dan anti-subsidi, Syrel telah mengumpulkan pengalaman matang di Vietnam, dan dengan cepat menyalin ke Kemboja, Mexico, Indonesia.

Linglong Tyres membina kilang di Thailand pada tahun 2012, kilang Serbia pada tahun 2020 — ban China untuk pertama kalinya memasuki Eropah, kilang Brazil pada tahun 2025, menyelesaikan susun atur global "Asia Tenggara - Eropah - Amerika Selatan".

Double Star Group pula mengambil laluan unik — tahun 2018 mengawal saham Kumho Tyres Korea Selatan, Kumho mempunyai 9 pusat pengeluaran dan 5 pusat pembangunan di seluruh dunia, adalah pembekal utama jenama utama seperti Mercedes, BMW, Volkswagen, rundingan akuisisi ini membolehkan Double Star dengan cepat mendapatkan tiket masuk pasaran antarabangsa kelas tinggi.

Hari ini, kapasiti luar negara menjadi kutub pertumbuhan penting syarikat teratas. Tahun 2024, pendapatan jualan luar negara Linglong Tyres mencecah 10.73 bilion Yuan, hampir setengah daripada pendapatan total. Zhongce Rubber menubuhkan pangkalan luar negara di Thailand, Indonesia, Mexico, tahun 2026 mengumumkan pelaburan 1.04 bilion Yuan untuk menubuhkan pangkalan pengeluaran di Vietnam. Dari "produk keluar" ke "kapasiti keluar", syarikat ban China sedang menyusun semula rantaian bekalan global.

Dari perang harga ke perang nilai: teknologi membuka jalan ke kelas tinggi

Untuk tempoh masa yang lama, "Buatan China" dalam industri ban bersamaan dengan kelas rendah dan murah, sokongan kelas tinggi lama terhalang oleh merek asing.

Perubahan sedang berlaku. Zhongce Rubber melancarkan tayar kelas tinggi "Chao Yang No. 1", berfokus kepada pasaran kenderaan baharu tenaga baharu,凭借 keupayaan sunyi, cengkaman dan rintangan gelan rendah yang luar biasa, memecahkan monopoli merek asing dalam sokongan kelas tinggi, menandakan syarikat ban China beralih dari "didorong skala" ke "didorong teknologi".

Dalam pasaran sokongan, merek Zhongce "Chao Yang" untuk pertama kali dilengkapkan kepada syarikat kereta terbesar dunia Toyota; Linglong Tyres masuk ke dalam senarai pembekal Volkswagen, Audi, Mercedes, BMW, Toyota, lapan daripada sepuluh syarikat kereta terbesar dunia memilih Linglong, jualan sokongan tenaga baharu berturut-turut nombor satu dunia.

Guizhou Tyres pula menjadikan penanda aras dalam bidang pembuatan pintar. Tahun 2025, Guizhou Tyres dipilih oleh Forum Ekonomi Dunia sebagai "Kilang Lighthouse", menjadi syarikat pertama dalam industri ban China yang mendapat kejayaan ini. Melalui teknologi 5G, Kecerdasan Buatan, kecekapan pengeluarannya meningkat 68%, kecacatan kualiti berkurang 57% — "Kilang Lighthouse" membuktikan kepada dunia: ban China bukan sahaja boleh dibuat dengan baik, tetapi boleh dibuat dengan pintar.

Apakah yang bermaksud kenaikan Angkatan Gabungan Berbilion?

Zhongce 44.96 bilion, Syrel 36.79 bilion, Linglong 24.64 bilion, Pullman Chengshan 11.8 bilion, Double Coin 11.35 bilion, Guizhou Tyres 10.95 bilion, Triangle 9.82 bilion — prestasi ini bermaksud jauh.

Pendapatan bilion adalah ambang, bermaksud syarikat mempunyai kelebihan skala, kemampuan R&D berterusan dan tahap pengagihan global. Sepuluh tahun lalu, syarikat mencapai ambang ini sangat sedikit; hari ini, hanya beberapa syarikat di atas pendapatan gabungannya sudah hampir 180 bilion Yuan. Industri sedang beralih dari "kecil, berselerak, tidak teratur" ke "besar dan kuat".

Tentu saja, jurang masih ketara. Bridgestone, Michelin pendapatan tahunan sering lebih 200 bilion Yuan, syarikat China masih mempunyai ruang mengejar dalam saiz skala, premi jenama, nisbah sokongan kelas tinggi. Tetapi dengan pelepasan kapasiti luar negara, pengembangan laluan baharu, Angkatan Gabungan Berbilion berpotensi untuk pengembangan lebih lanjut.

Corak masa depan: tiga laluan utama menentukan susun atur baharu

Melihat ke hadapan, persaingan akan berpusat di tiga garis utama.

Pertama, kemahiran globalisasi dinaik taraf semula. Membina kilang di luar negara telah berubah daripada "soalan pilihan" kepada "soalan wajib". Siapa yang susun atur lebih munasabah, rantaian bekalan lebih kekal, kemampuan tempatan lebih kuat, siapa yang akan mendapatkan bahagian lebih besar. Syrel "berbunga di pelbagai titik", Linglong "susun atur segitiga global", Zhongce "kordinasi pangkalan berganda", sedang meneroka laluan berbeza.

Kedua, penembusan kelas tinggi berterusan. Sama ada teknologi Emas Cecair atau tayar khas tenaga baharu, kandungan teknologi dan premi jenama akan menentukan sejauh mana syarikat boleh berjalan. Bergantung kepada kelebihan industri kenderaan baharu tenaga baharu, ban China ada peluang untuk "menyiap di laluan baharu" dalam bidang EV.

Ketiga, pembuatan pintar menembusi seluruh. Kesan demonstrasi Kilang Lighthouse Guizhou Tyres akan mendorong lebih banyak syarikat melakukan pengubahsuaian digital. Dari "pembuatan" ke "pembuatan pintar", bukan sahaja peningkatan kecekapan, tetapi evolusi menyeluruh kualiti, kos, kemampuan penyesuaian.

Kesimpulan: dari "menyusul" ke "berlari bersama"

Dari premis yang sempoi Kilang Getah Haichao Hangzhou tahun 1958, hingga hari ini syarikat tersenarai dengan nilai pasaran hampir 50 bilion; dari ujian sukar tayar kereta pertama, hingga semakin banyak nama China dalam senarai sepuluh teratas dunia — ini adalah kisah perjuangan tentang mengejar, pecahan dan mengatasi.

Pendapatan bilion bukan lagi impian, tetapi permulaan baharu. Syarikat ban China sedang beralih dari "pelari susulan" kepada "pelari sejajar", dalam bidang khusus mula berkhidmat sebagai "pelari pemimpin".

Tetapi selepas bilion, masih ada 100 bilion. Berbanding gergasi seperti Michelin, Bridgestone, premi jenama, teknologi teras, rangkaian global masih memerlukan tempoh panjang menempa. Arah sudah jelas, jalan sudah dibuka. Zaman baharu industri ban China, baru sahaja bermula.

6 月 9 日深圳坪山總部，比亞迪召開咗 2025 年度股東大會，近千名股東同股東代表到場參會，創下公司歷屆股東會現場參會人數新高。會上，比亞迪董事長王傳福等高管團隊，針對銷量、產能、智能化進展、海外佈局以及股價爭議等多個問題，進一步回應咗股東關注。

1、關於銷量波動

當中，針對今年第一季因新能源購置稅政策調整導致嘅銷量週期性波動，王傳福表示：「最壞嘅時刻已經過去咗。」

作為一家只專做新能源車，唔做燃油車嘅中國汽車企業，數據顯示，今年第一季，比亞迪總銷量約為 70 萬輛，同比下滑 30.01%。受銷量下滑影響，比亞迪第一季營收同淨利潤亦都有所下滑，當中歸母淨利潤同比下降咗 55.38%。

留神，儘管政策調整帶來咗較大嘅衝擊，但今年第一季嘅總體下滑並非係比亞迪內生動力不足，更加係嚟自外部環境嘅影響。而隨著新能源滲透率嘅逐步提升，以及第二代刀片電池同閃充技術嘅逐步切換，比亞迪已經逐漸回歸到正向增長嘅狀態。

今年 3 月份，比亞迪發佈咗第二代刀片電池同閃充技術。作為比亞迪收官電動化上半場嘅重磅技術，兩項技術直指電動車用戶最核心嘅補能焦慮，發佈後迅速收獲國內外市場嘅肯定，訂單隨之激增。經過 3、4 月份嘅積極調整，5 月份，比亞迪嘅銷量已經回歸正增長。

2、關於第二代刀片電池產能提升

當然，目前第二代刀片電池仲面臨住產能瓶頸嘅挑戰，由於第二代刀片電池嘅生產線內部結構同第一代差異巨大，需要對原有生產線進行改造同升級，產能爬坡需要一定週期。針對目前第二代刀片電池嘅「供不應求」，王傳福亦喺此次股東大會上正面回應，目前第二代刀片電池產能正逐月爬升，每月有 2 萬至 3 萬輛嘅增量。

「今年比亞迪能賣幾多車，唔視乎訂單，而視乎電池產量。」王傳福表示，更大嘅產能釋放將喺 2027 年，屆時國內國際兩個市場將同時發力。

3、關於海外市场增長

尤其係值得關注嘅係，喺比亞迪今年嘅銷量結構中，作為第二增長曲線，比亞迪海外市场嘅增長動力正喺逐步兌現。2025 年，比亞迪累計海外銷量超過咗百萬輛。今年 1-5 月，比亞迪乘用車以及皮卡嘅海外銷量已經達到 61.45 萬輛，海外銷量不斷創下新記錄。

基於呢一勢頭，王傳福亦明確表示，今年，比亞迪有望超額完成 160 萬輛嘅海外銷量目標。而對於海外市场嘅發展，王傳福亦明確強調，比亞迪嘅出口唔單止要追求增長，更要堅持本地化嘅原則，保持長期穩定，同當地雙贏。

王傳福仲喺股東大會上一一梳理咗全球產能版圖：南美以巴西為主要生產基地；歐洲匈牙利工廠 2026 年已經進入投產期；東南亞泰國工廠已投產，印尼工廠即將量產。中東市場需求強勁，澳洲市場穩定增長。比亞迪計劃喺 2026 年第四季度喺海外全面佈局閃充站，並喺各核心市場完成智駕研發同技術佈局。

4、關於智能化下半場佈局

支撐比亞迪國內、海外全面開花嘅，最核心嘅關鍵詞都係「技術」。

繼今年 3 月份發佈咗第二代刀片電池同閃充技術之後，5 月份，比亞迪仲召開咗智能化戰略發布會，正式提出以零交通事故、超級司機以及超級秘書為智能化下半場嘅三大目標，開啟咗全民城市領航時代，並發佈咗中國首款 4nm 智駕晶片璇玑 A3、L3/L4 技術，迪迪蝦智能體等多項重磅科技。

發布會上，王傳福宣布，比亞迪將持續投入超 1000 億元研發資金，來解決交通安全問題。而喺此次股東大會上，王傳福判斷，按照當前 AI 技術發展速度，L3、L4 自動駕駛一定會提前落地。針對 L3 嘅落地關切，王傳福亦回應道，比亞迪已經喺晶片、算力、數據、生態各個維度做好咗充足準備，一旦法規落地，比亞迪將快速騰飛。

5、關於品牌高端化嘅挑戰

比亞迪嘅品牌高端化一直以來都係外界最為關心嘅話題之一。喺此次股東大會上，關於股東關注嘅高端化轉型，王傳福嘅回應亦都幾直白。

佢認為，汽車係涉及生命安全嘅交通工具，唔能只靠「花花綠綠嘅流量」，高端化嘅競爭最終要回到技術同產品嘅本源，建立用戶信任。為此，佢提出咗「三不原則」：絕不拉踩友商、絕不抱怨外部環境、絕唔為短期利益犧牲技術投入。

王傳福亦透露道，明後年比亞迪會推出一批更驚艷嘅新技術，來贏得中高端市場嘅口碑。目前，比亞迪嘅高端化喺海外市場已經取得咗相應進展。

6、關於原材料成本上漲

由於原材料成本上漲，近段時間以來，國內車市已有好多車企紛紛調高咗終端售價，比亞迪亦都係其中之一。針對本輪漲價，比亞迪董秘李黔給出比亞迪嘅四大應對策略：

倚靠技術創新持續創造成本優勢；

加快產品結構高端化，以更高每車盈利稀釋材料成本；

推進海外市场擴張，海外每車盈利顯著優於國內；

倚靠規模優勢持續走量，攤薄固定成本。

7、關於股價被低估

股價同估值嘅爭議始終困擾住比亞迪。2025 年財報顯示，比亞迪營收超 8000 億元、歸母淨利潤 326 億元，新能源汽車毛利率 28.8%遠超特斯拉同期嘅 17.8%，但市盈率長期低於行業平均水準，港股市值僅約為特斯拉嘅 1/14。

面對「高銷量、低估值」嘅質疑，王傳福表示，「比亞迪嘅潛力大家都好認同，但而家股價仲未能夠反映出來」，對此，王傳福都希望股東保持耐心、做價值投資。

8、關於未來五年嘅目標

印象入面，比亞迪好少喺公開場合談及銷量目標，但喺此次股東大會上，王傳福做出咗堅定而清晰嘅承諾：「五年以後，比亞迪喺規模上，能夠做到真正嘅全球第一。」對於具體嘅銷量目標，王傳福表示，2030 年比亞迪將力爭實現年產銷量 1000 萬輛。

為咗實現呢一目標，國內以及海外市场嘅雙輪驅動，第二代刀片電池同閃充技術，以及明後年推出嘅更多驚艷技術，海外工廠產能嘅爬升，高端化嘅逐步突破，都將係比亞迪衝擊呢一長期目標嘅信心來源。

喺熱度持續攀升嘅西北旅遊市場，點樣率先走出價格競爭「內卷」？

由 2025 年 3 月至 2026 年 3 月，陝西宇諾旅遊汽車有限責任公司（簡稱「陝西宇諾」）一年時間持續追加採購咗 20 餘輛大中巴，只認準一個平台——蘇州金龍海格客車新 V 系！

“出行需求深度變革背景下，旅遊客車不再係簡單嘅運輸工具，而係旅遊體驗嘅重要載體。”陝西宇諾總經理葉萬軍表示，正係憑藉新 V 系高端車型 + 高標準服務，陝西宇諾喺市場上嘅認可度顯著提升，業務結構持續優化，邁進咗價值競爭嘅新賽道！

必須主動轉型，十年再出發

由 2016 年成立至 2025 年，陝西宇諾十年苦心經營，邁過咗規模化運營嘅第一關，又行到升級發展嘅「新關口」。

葉萬軍回顧，陝西宇諾由旅遊包車、團體通勤業務起步，穩步擴大車隊規模，持續拓展服務客戶，圓滿完成重大節假日運輸保障及全運會、中亞峰會等大型活動應急運力保障任務，逐漸變成西安旅遊客運行業有一定影響力嘅企業。

“當高鐵、自駕、網約車等出行方式持續分流客源，遊客個性化、品質化、深度遊需求不斷提高，旅遊運輸行業必須告別粗放管理、低價內卷嘅舊模式，轉向品質競爭、體驗競爭、價值競爭嘅新升級。”葉萬軍清晰咁認識到：唯有主動轉型，提质增效，先可以在激烈嘅市場競爭中行穩致遠。

2025 年陝西宇諾下定決心全面啟動高端化、品質化轉型，以全新姿態應對市場變革。

“目前公司擁有各類旅遊客車 70 餘輛。經過有序淘汰舊型普通車型，近兩年新增車輛全部選用蘇州金龍海格新 V 系高端客車。”葉萬軍表示，2025 年 3 月首批採購咗 12 輛海格新 V 系旅遊客車，經實際運營驗證，車輛嘅性能、乘坐嘅體驗，管理效率均表現優異。後續又追加採購咗 10 輛。

睇重三大優勢，認定新 V 系

喺陝西宇諾，海格新 V 系全面覆蓋運營全場景需求。其中，56 座 V13 高效舒適，適配高端研學與大型活動；50 座 V12 靈活適應，滿足中型團隊出行需求；特別 2+1 高端座椅佈局嘅新 V 系車型，“呢款高端配置主打精品小包團與高端商務接待，打造移動貴賓室，顯著提升咗旅客出行嘅舒適體驗。”葉萬軍話。

陝西宇諾點解會轉型升級堅定選擇海格新 V 系？

葉萬軍坦白表示：主要係睇中海格新 V 系產品性能領先與蘇州金龍貼心嘅售後服務體系。

佢提到海格新 V 系三大優勢：一係，乘坐體驗高端舒適。海格新 V 系車型外觀大氣，空間寬敞，座椅舒適，行駛靜謐，氛圍燈、手機充電口等細節配置齊全，全方位提升出行品質。

二係，智能安全配置領先。海格新 V 系喺行業內率先標配智能座艙，支援語音控制空調、多媒體及智能導航，搭配 AEBS 防碰撞預警等輔助駕駛系統，仲可選配 360 度倒車影像，築牢行車安全防線。

三係，運營管理高效便捷。葉萬軍提到，而家行業急需解決降本增效，海格新 V 系高可靠、低油耗表現，能夠實現全周期更快回本。而且，依托「海格智行」小程序，可實現車輛實時監控、動態管理，亦有利於提升運營效率，控制油耗、維保等运营成本。

匹配高端服務，客車新定義

葉萬軍介紹，喺優化車輛結構、引進高端車型嘅同時，陝西宇諾同步升級咗標準化服務體系，令旅遊客車不再係簡單嘅運輸工具，而成為旅遊體驗嘅重要載體。

以規範服務，彰顯品質溫度，陝西宇諾實行嘅標準化服務，包括統一車容車貌標準、統一駕駛員著裝形象、統一服務作業流程，落實微笑服務、主動服務、個性化服務，保障遊客全程體驗更舒適、更愉悅。

憑藉高端車型 + 高標準服務，陝西宇諾嘅客戶口碑持續攀升，先後獲得北京重點中學同西安多所院校師生喺研學遊行程中好評，更贏得新加坡、吉隆坡等涉外團隊同國內高端客戶嘅高度認可。長期穩定合作客戶不斷增加，業務結構持續優化，市場嘅認可度顯著提升。

葉萬軍表示，未來陝西宇諾將始終堅持以客戶為中心，以品質為根本，持續深化與蘇州金龍嘅戰略合作，不斷優化運力結構，創新服務模式，為陝西文旅出行提供更優質、更舒適、更智能嘅運遊融合服務，同行業同仁共同探索旅遊客運行業高質量發展嘅新方案。

以陝西宇諾為代表，西北旅遊客運行業正在加速高端化、品質化升級。

海格新 V 系以標杆級產品實力，精準對接文旅出行新需求，用安全、舒適、智能嘅出行體驗，助力客戶走出低價內卷，解鎖價值競爭全新未來！