In Great Wall Motor's May sales data, there is a surprising highlight—the Ora brand.

Ora sold 6,018 units in May, a year-over-year surge of 206.88%, leading all Great Wall brands. In a month where Haval, Tank, and Great Wall Pickup all saw declines, only Wey and Ora maintained growth, with Ora's rebound being particularly outstanding. From January to May, Ora's cumulative sales reached 15,583 units, a year-over-year increase of 46.66%.

Looking back to the beginning of the year, Ora's situation was not easy at that time.

Throughout 2025, Great Wall's cumulative sales reached 1.3237 million vehicles. Most brands grew, but Ora declined by 23.68%, with annual sales shrinking to 48,300 vehicles. At the time, many felt Ora might gradually become marginalized like this.

Entering 2026, the situation once got worse. In January, Ora sold only 2,057 units, down 6.2% year-over-year, remaining the only brand in the group to decline. February saw a drop to 1,263 units, almost hitting rock bottom.

The turning point appeared in March.

On March 12, 2026, the Ora 5 made its global premiere in Bangkok, Thailand. Built on Great Wall's new "Guiyuan" platform, this platform's biggest feature is supporting pure electric, hybrid, and fuel power forms simultaneously. For a small car brand that originally insisted on "pure electric all the way," this step was not easy, but in hindsight, it was quite a pragmatic move.

On April 25, the Ora 5 Hybrid and Fuel versions were officially launched at the Beijing Auto Show. In May, all three power versions worked together. Ora's brand sales rose from around 2,000 units at the beginning of the year to 6,018 units in May.

It is less about market preference and more that Ora finally found a way closer to users.

In the 2026 new energy market, it is not as hot as the previous two years. Overall new energy passenger vehicle sales for the first four months declined over 10% year-over-year, especially small electric cars below 100,000 yuan, where the decline was close to half.

Ora 5 did three relatively solid things.

First, returning the choice to users. The pure electric version is left for city commuting and policy needs. The fuel version covers areas where charging is not convenient. The hybrid version balances cost and convenience with a tested 3.74 liters per 100 km fuel consumption. Three power forms correspond to three different life scenarios. The Guiyuan platform disassembles the vehicle structure into 49 core modules and 329 shared components, with a part commonality rate exceeding 70%, allowing Great Wall to develop three versions simultaneously at a relatively low cost.

Second, pricing is relatively pragmatic. Ora 5 Fuel version suggested retail price starts at 79,800 yuan, limited-time new swap price starts at 69,800 yuan during launch; Hybrid version suggested retail price starts at 89,800 yuan, limited-time new swap price starts at 79,800 yuan; Pure electric version guidance price falls in the 99,800 to 133,800 yuan range. Under the background of purchase tax halved and battery prices rising, this price points to the most sensitive interval for many families buying cars.

Safety was not compromised. Ora 5 all models adopt cage body structure and five-layer battery safety protection system. Great Wall Motor Chairman Wei Jianjun emphasized in introducing the Guiyuan platform that "Life First, Safety Supreme" is the platform's core philosophy. For a small car, this is quite rare.

According to the plan of Ora Brand General Manager Lu Wenbin, 2026 will be Ora's product year. Ora will maintain a pace of launching one new car per month. Relying on the Guiyuan platform, it will continue to launch products with multiple power versions like pure electric, hybrid, and fuel. It will also expand to various body forms such as Hatchbacks and Sedans and SUVs, perfecting the product matrix.

From the revealed plans so far, the Ora 5 is just a starting point. Lu Wenbin explicitly stated that the Ora 5 Family will cover multiple niche categories including A-segment SUV, A-segment Sedan/Hatchback, A+ segment SUV, A0 segment Coupe, providing multiple power forms like fuel, pure electric, and hybrid.

This means Ora is transforming from a "small car brand" to a "brand covering multiple niche categories". The Guiyuan platform provides the technical foundation for this expansion. The platform is compatible with five power forms, covering 7 major categories including Sedan, SUV, Off-road SUV, Pickup, MPV, Sports Car, etc. It is expected to launch over 50 global models. This platform's 70% part commonality rate makes multi-power, multi-category product layout possible in terms of cost and efficiency.

At the same time, Ora is also upgrading existing models. Lu Wenbin explicitly denied rumors of classic models exiting the market. "Good Cat, Ballet Cat and other classic models remain very popular. For example, Ballet Cat sells very well in Shanghai, and can be seen everywhere on the streets." He stated that these models will not stop production. Ora will continue to iteratively upgrade them. Some models will also undergo power upgrades, maintaining the classic user base while attracting new users. Additionally, in 2026, the Ora brand will also undergo intelligent upgrades for its on-sale models Ballet Cat and Flash Cat.

In terms of brand architecture, Ora and Salon have completed integration, and Salon's model Mech Dragon has moved into the Ora community. Through deep collaboration of the dual brands, Great Wall hopes to cover a more complete price range in the pure electric field, extending from Ora's mainstream market to Salon's planned high-end luxury market.

Ora's other important battlefield is overseas.

Currently, the Ora 5 has started shipping to Brazil and Europe, and will be launched in these markets successively in the near future. Great Wall Motor plans to achieve 40% sales growth in the Thai market in 2026, and has added 10 billion Thai Baht investment for this purpose. The Ora 5 is the key vehicle to achieve this goal.

According to the plan, starting from Thailand, Ora will further expand to Europe, Oceania, Middle East, Latin America, Africa and other markets. In Great Wall Motor's overall overseas layout, the overseas progress is accelerating, and Ora has become an important source of incremental sales after Haval.

More worth noting is that Ora's understanding of the overseas market no longer stays at the level of "exporting products". The brand positioning has shifted from "New Energy Vehicle that Loves Women More" to "Global Fashion Boutique Car Brand". Communication advocacy has been upgraded to "Live Up Your Shine". Facing global young users, adapting to the real needs of different markets with a more open product logic.

Of course, looking at it calmly, this 206.88% year-over-year growth rate is partly because the base of the same period last year was indeed low (1,961 units). A monthly sales volume of 6,018 units still has room compared to the high point when Ora brand monthly sales exceeded 10,000 in 2021.

Additionally, current growth mainly relies on one new car, the Ora 5. Taking the retail data of the first four months of this year as an example, Ora 5 Pure Electric sold 4,464 units, Good Cat sold 2,629 units, while Ballet Cat sold only 4 units. The resilience driven by a single vehicle needs time to test. But Ora has obviously realized this. Its dense product planning and matrix expansion are active responses to this risk.

But regardless, Ora has walked out of the coldest winter. In this May where Great Wall's overall sales are not yet clear, Ora proved its value of still being needed by users with a mild rebound. This is probably the most comforting item in this monthly report.

Source: Auto Observer

2026年5月24日上午，「嗨SHOW·渝見好車」智能網聯新能源汽車一站式首秀嘉年華閉幕式暨頒獎儀式喺重慶國際博覽中心北廣場舉行。來自中國國際貿易促進委員會機械行業分会、重慶市陸海經貿促進中心、車企代表、經銷商負責人、行業專家、媒體及車友俱樂部代表等齊聚一堂，共同回顧這場為期四天嘅汽車科技盛宴，展望智能網聯新能源汽車產業喺西部嘅高質量發展前景。

作為第八屆中國西部國際投資貿易洽談會（簡稱西洽會）特別增設嘅全新同期活動，本次嘉年華與西洽會室內展區動靜結合，室內外深度聯動。西洽會由重慶市人民政府主辦，係中國西部地區國際性盛會，係西部地區嘅重要外交平台、貿易合作平台同投資促進平台，係推動國際國內合作嘅重要載體，亦係西部地區展示形象擴大對外開放合作嘅重要窗口。嘉年華嘅成功舉辦，不僅集中展示我國智能網聯新能源汽車產業嘅最新成果，更以「產業對接 + 消費促進」嘅雙輪驅動模式，成為西洽會期間頗具產業影響力嘅新增亮點活動之一，為西部地區汽車產業高質量發展注入新動力，亦係重慶試點建設消費新業態、新模式、新場景，培育消費新增長點嘅具體實踐。

閉幕式上，中國國際貿易促進委員會機械行業分会副秘書長劉成芳喺致辭表示，本屆嘉年華以「技術賦能·智領西部」為核心主題，打造一場集首發首秀、動態體驗、技術科普、經貿對接於一體嘅汽車產業盛會。佢強調：「23個品牌、62款熱門車型集中亮相，既有阿維塔12、問界全新M9、猛士M817、零跑D19、廣汽埃安N60等2026年度新車型，亦係長安引力第四代CS75、逸動藍鯨超擎等全球首發產品，更有西南地區首秀嘅極狐福祉車、牛姆智能新安全硬件等創新成果。靜態展示與動態體驗相結合，真正實現「一站式首秀」嘅新模式。」佢指出，來自俄羅斯、吉爾吉斯斯坦、烏茲別克斯坦、塔吉吉爾斯坦、柬埔寨、泰國等國家嘅政府、商會協會及企業代表齊聚重慶，共話合作，為中外企業搭建務實高效嘅交流橋樑。

重慶市陸海經貿促進中心副主任蔣建華喺致辭中表示，本次嘉年華係西部地區首次大規模、高規格嘅智能網聯新能源汽車首秀盛會，集中展示年度首發車型，充分體現中國汽車產業喺電動化、智能化、網聯化領域嘅創新活力。西部特別是重慶，正加速成為全國汽車產業轉型升級嘅重要增長極。

六大核心板塊全面落地，技術同體驗深度融合

本次嘉年華六大核心板塊全面升級，全面覆蓋靜態展示、動態體驗、技術科普、安全試駕、智能競技等多元場景。新品路演發布區品牌發聲不斷；智電新品首鑑展讓黑科技觸手可及；動態體驗營中，越野試乘、底盤顛簸路試、智慧座艙沉浸、金卡納極速繞樁四大硬核項目人氣爆棚；輔助泊車挑戰賽嘅人機PK引來陣陣喝采；技術科普堂同安全體驗營則讓前沿科技走進公眾生活。觀眾不僅能睇車，更能試車、乘駕，零距離感受智能網聯新能源汽車嘅真實魅力。

「渝啟首發·新品路演發布區」作為本次嘉年華嘅核心主舞台，係整場汽車嘉年華儀式舉辦、品牌發聲、流量匯聚、榮譽加冕嘅核心標杆區域。喺為期四天嘅活動中，各大主流及新興車企喺此密集舉辦新車發布與戰略宣傳活動，集中展示智能網聯同新能源領域嘅最新成果同品牌動向。

「首秀臻賞·智電新品首鑑展」為本次汽車嘉年華核心靜態品牌形象展示窗口，為各品牌提供定製化沉浸式展示空間。觀眾可以零距離接觸長安旗下五大品牌阿維塔、深藍、啟源、引力、凱程全系主銷新品，賽力斯問界全系車型，特斯拉Model 3、Model Y雙子星等特色車型產品陳列、核心科技拆解解析、智能座艙沉浸式體驗艙，現場預約試乘試駕等環節，讓前沿科技「看得見、摸得著、體驗得到」。

「渝馳首駕·新品動態體驗營」係本次嘉年華最具人氣嘅核心沉浸式體驗主場，開放首日即吸引大量觀眾踊躍預約體驗。體驗營設置四大硬核矩陣，猛士917、問界M9等車型表現搶眼。

「智聯巔峰·輔助泊車挑戰賽」成為現場最具互動看點嘅競技項目。依托本次首發嘅全新車型及其搭載嘅自動泊車系統，打造沉浸式、競技性兼具嘅互動體驗。挑戰賽使用統一嘅「魔鬼」車位場景，考驗車輛智能泊車嘅極限表現。搭載泊車系統嘅車輛一氣呵成、精準入庫，引得現場陣陣驚嘆，充分展現自動泊車系統從「噱頭」走向「實用」嘅技術成熟度。

「科創新途・首發技術科普堂」聚焦智能網聯、新能源汽車前沿技術，喺活動期間與靜態展示同步開展科普講解活動，邀請行業專家、車企技術工程師現場授課，以通俗易懂嘅語言解鎖智電、網聯核心技術奧秘，吸引眾多家庭參與，有效提升公眾對智電技術嘅認知。

「智安馭電・新電安全體驗營」面向嘉賓開放城市道路同短途試駕路線，路線涵蓋城市擁堵、匝道匯入等真實交通場景。喺專業試駕員嘅陪同下，親身駕駛熱門新車，深度體驗其動力性能、智能座艙交互及導航輔助駕駛等核心亮點。

「中國汽車龍之隊」發布，凝聚行業力量

閉幕式上，資深媒體人、跟我視駕/卿車熟路創始人卿欽正式發布「中國汽車龍之隊」環節。立足西洽會「新技術、新業態、新模式」嘅核心展示窗口，「中國汽車龍之隊」以「一站式首秀嘉年華」嘅創新形態，集結中國新能源汽車喺三電技術、智能網聯、智慧座艙等核心領域嘅最前沿成果，打造從國內首發到海外落地嘅全鏈路展示平台。佢表示，中國新能源汽車技術已就位、實力待展示，不能只侷限於國內，更要站喺全球舞台中央。現階段中國汽車品牌多以「單兵作戰」亮相全球舞台，難以形成合力應對國際市場挑戰。為此，中國國際貿易促進委員會機械行業分会將喺2026年11月，帶領「中國汽車龍之隊」遠赴波蘭華沙，參加中東歐規模最大、最具影響力嘅國際華沙工業展覽會，以中國官方展團核心力量嘅身份集體亮相全球舞台，實現中國汽車品牌嘅抱團出海——讓中國汽車嘅新技術、新業態、新模式，不止於西洽會嘅一站式首秀，更讓中國智造驚艷世界！

新品動態體驗營獎項揭曉，致敬卓越創新

閉幕式上，隆重舉行「嗨SHOW·渝見好車」智能網聯新能源汽車一站式首秀嘉年華暨新品動態體驗營頒獎儀式。本次嘉年華嘅「新品動態體驗營」集結眾多智能網聯新能源汽車嘅佼佼者——佢哋喺越野、座艙、泊車、操控、舒適等維度展開激烈角逐，充分展現中國新能源汽車嘅硬核實力同不斷向上嘅突破精神。經過四天專業評委嘅嚴格評審同多維度考核，各參賽車型喺技術同創新領域各顯其能，最終各個組別嘅優勝者榮耀揭曉。獲獎名單如下（排名不分別先後）：

展望未來：持續打造西部汽車產業創新高地

本次嘉年華嘅成功舉辦，不僅為西部消費者帶來一場智能網聯新能源汽車嘅科技盛宴，亦為重慶同西部地區汽車產業嘅高質量發展注入新動力。活動實現「技術首發 + 場景體驗 + 消費促進」嘅深度融合，初步形成西部地區最具影響力嘅汽車嘉年華IP。

未來，主辦方將繼續攜手重慶市政府、行業機構同車企夥伴，持續優化活動內容、拓展國際視野、強化產業對接功能，力爭將「嗨SHOW·渝見好車」打造成西部乃至全國智能網聯新能源汽車領域最具品牌影響力同市場轉化力嘅標誌性盛會。

讓我哋共同期待下一屆「嗨SHOW·渝見好車」，再聚山城，共赴智能出行新未來！

On May 28, SAIC Group achieved global cumulative delivery of its 100 millionth vehicle, becoming China's first auto group to accumulate production and sales exceeding 100 million vehicles. Among them, SAIC-GM-Wuling contributed a cumulative total of over 32 million vehicles. On that day, the SAIC-GM-Wuling global vehicle EKSION was delivered to the first batch of users in Jakarta, Indonesia.

[SAIC Group's 100,000,003rd Vehicle Delivered in Jakarta, Indonesia]

"Whatever people need, Wuling makes." SAIC-GM-Wuling accurately understands the market and responds to user needs with blockbuster products. Wuling Hongguang, with its versatile characteristics of "suitable for business and home, durable and robust", became the preferred model for many entrepreneurs and families. As residents' consumption gradually upgrades towards quality life, Baojun 730 broke the monopoly of joint-venture brands in the Home Multi-Purpose Vehicle (MPV) market with its flexible space and high cost-performance ratio. In 2020, during the window period of new energy transformation of China's automotive industry, the launched Hongguang MINIEV became one of the pioneers in the domestic new energy transportation sector. This May, the first high-tech flagship large six-seat SUV co-created by SAIC-GM-Wuling and Huawei Qiankun - HuaJing S officially launched, breaking the technical premium barriers of high-end intelligent driving through cross-boundary collaborative innovation practices.

[Equipped with Huawei Qiankun Tech Flagship Large Six-Seat HuaJing S]

SAIC-GM-Wuling is accelerating its new energy and intelligence layout. While promoting the electrification and intelligence upgrade of products, its layout in the global market is also deepening and solidifying. Currently, the cumulative overseas sales of SAIC-GM-Wuling have exceeded 1.5 million vehicles, with business covering more than 110 countries and regions globally.

The company has built a full-dimensional core competitiveness covering the smart manufacturing system, product matrix, and industrial ecosystem. First, the world's first Smart Island Manufacturing System adopts the flexible smart manufacturing model of "vehicle finds workstation, material finds vehicle", achieving full-dimensional breakthroughs in efficiency, quality, and cost; Second, a diversified product matrix adapted to the global market, EKSION (Starlight 560), DARION (Starlight 730), BINGO (Wuling Bingo), BINGO S (Bingo S) and other models have landed overseas successively, covering mainstream categories such as SUV, MPV, and sedans, meeting the differentiated mobility needs of different countries and different consumer groups; Third, the unique "Relocating Chains Overseas" global model, through the deep synergy of the Five Chains: ManufacturingChain, Supply Chain, Sales Chain, Finance Chain, and Talent Chain, broke the single export path of traditional product trade, promoting China's smart manufacturing system and standards to go global.

[World's First Smart Island Manufacturing System (I²MS)]

The EKSION global vehicle delivered in Indonesia this time is the latest footnote of Wuling's in-depth globalization strategy. Relying on Indonesia as a core fulcrum, SAIC-GM-Wuling continues to deepen the "Indonesia-Malaysia-Thailand Integration" regional strategy, fully covering Malaysia and Thailand with new energy products and localized supply chain systems, and gradually radiating to Vietnam, Philippines and other ASEAN countries, forming a global pattern of regional collaboration and linked development.

By: 308

Edited by: Wen Wei

"From the first growth curve to the second growth curve, Hesai is at a strategic engine switch period, and there is indeed uncertainty."

In response to Hesai Technology's first quarter 2026 financial report released on May 19, an investor who has long followed the LiDAR industry commented like this. Behind this evaluation, the most direct evidence is that Hesai optimized the financial report structure in this report, dividing the business into two major sectors: "LiDAR Business" and "Strategic Growth Business (SGI)".

However, at the same time, in this switching period, Hesai Technology also inevitably faces some doubts.

In fact, Hesai Technology provided a revenue of 680 million yuan in the first quarter, and the net profit performance was indeed quite good. Its net profit under non-GAAP increased by 452.9% compared to the same period in 2025—moreover, on the day the financial report was released, Hesai also announced becoming Mercedes-Benz's L3 LiDAR strategic partner.

Despite this, after the release of Hesai Technology's first quarter financial report, Hesai Technology's US stock and HK stock prices still both fell more than 9% in a single day.

Behind a series of phenomena, the aforementioned investor stated: Any enterprise's strategic engine switch essentially requires a process from being questioned to being recognized, and we still need to give Hesai some patience.

If looking at Hesai Technology's own business vertical development, it is undoubtedly in its best state since inception.

Looking back at the full year of 2025, Hesai's 2025 revenue reached 3.0276 billion yuan, a year-on-year increase of 45.8% compared to 2.0772 billion yuan in 2024. Moreover, Hesai achieved full-year profitability for the first time in 2025, with a full-year GAAP net profit of 435.9 million yuan.

This best annual performance in history laid a solid foundation for Hesai Technology's financial performance in the first quarter of 2026.

The latest financial report shows that in the first quarter of 2026, Hesai Technology's revenue was 680.6 million yuan, a year-on-year increase of 29.6% compared to 525.3 million yuan in the first quarter of 2025—of which the product revenue from LiDAR was 679.7 million yuan, occupying the absolute main position.

From the profit performance perspective, Hesai Technology's net profit in the first quarter was 18.3 million yuan RMB. In comparison, the net loss in the first quarter of 2025 was 33.4 million yuan. Under non-GAAP, excluding share-based compensation expenses, Hesai Technology's net profit in the first quarter was 47.7 million yuan. Compared to 8.6 million yuan in the same period of 2025, it increased by 452.9%.

If looking at the above two most key financial indicators, Hesai Technology's overall business development and financial status are actually constantly improving.

So why did the capital market still give negative feedback?

At its core, a high-probability factor is still related to gross margin.

Specifically, Hesai Technology's gross margin in the first quarter was 39.1%, which is also when Hesai Technology's single-quarter gross margin again fell below 40. In comparison, in the first quarter of 2025, Hesai Technology's gross margin was 41.7%—this means that Hesai Technology's gross margin showed a clear decline.

In response, Hesai Technology explained that this is mainly because the product revenue with a relatively lower profit margin increased.

If looking at the gross margin change from a longer perspective, Hesai's gross margin in 2024 was 42.6%, and the full-year gross margin in 2025 was 41.8%—this means that from 2024 to the first quarter of 2026, Hesai Technology's gross margin overall showed a downward trend.

In fact, the decrease in Hesai Technology's gross margin is essentially the result of its ASP decrease.

First quarter data shows that Hesai Technology's LiDAR shipment volume was 471,723 units, an increase of 140.9% compared to 195,818 units in the same period of 2025, of which ADAS LiDAR shipments increased by 141.9% year-on-year, and robot LiDAR shipments increased by 137.8% year-on-year.

However, under the 140.9% LiDAR shipment growth year-on-year, Hesai Technology's first quarter total revenue only increased by 29.6%. The reason behind this is that the average selling price (ASP) of its LiDAR clearly dropped significantly.

So, why did Hesai LiDAR ASP drop so significantly?

In fact, in a previous financial report conference call, Hesai CFO Fan Peng clearly stated that Hesai Technology LiDAR ASP decline is driven by product mix, because ADAS LiDAR prices are lower than robot LiDAR, and follow the typical annual automobile price decline trend.

He also emphasized at the time that the expected future decline will shrink.

But it is clear that from the first quarter's performance, in the background of increasingly fierce competition in the Chinese automobile industry as a whole and thin industry-wide profit margins, Hesai Technology inevitably was affected by the macro environment in the ADAS business sector, and its LiDAR ASP also declined to a certain extent on the basis of 2025.

For Hesai Technology, LiDAR ASP decline is actually a double-edged sword.

After all, on one hand, it indeed helps Hesai Technology cut through the weeds in the LiDAR market, gain more automobile client customers, and even penetrate into the market below 100,000 yuan, which can help Hesai gain a larger ADAS LiDAR market share; and sales volume after the fact helps dilute R&D costs. This also constitutes the foundation of Hesai's entire business system.

In this financial report, Hesai Technology also cited data from Gasgoo, stating that its market share in the field of on-vehicle main LiDAR in China has been the leader for 14 consecutive months, and reached 55% market share in March 2026.

But on the other hand, ASP decline erosion of gross margin is obvious, which in turn affects the capital market's value assessment of Hesai Technology to a certain extent.

For this point, Hesai actually knows well.

It is precisely because of this that Hesai Technology has talked about strategies to improve ASP and gross margin on multiple public occasions.

Previously, Hesai management has stated multiple times that the decline in ASP will, to a certain extent, be offset by the increase in the number of LiDARs per vehicle and higher performance, higher-priced L3 products (ETX)—at the same time, gross margins in international markets will also be higher.

Now, from the latest dynamics, Hesai has achieved certain business breakthroughs in these established strategies.

For example, in mid-May, Li Auto newly released the new Li Auto L9 full series standard equipment Hesai LiDAR, among which the new Li Auto L9 Livis single vehicle carries 4 Hesai LiDARs, including 1 ATL-P forward main radar and 2 side and 1 rear FTX pure solid-state radar—this car also became the world's first production model equipped with Hesai FTX pure solid-state LiDAR.

With the release of this car, Hesai Technology has indeed achieved a leap from "one car one LiDAR" to "one car multiple LiDARs" on the ADAS LiDAR shipment path.

More worth attention is the L3 technology platform.

In addition, Hesai also clearly stated that the previously released ETX is expected to start SOP in 2026, has already obtained multiple LiDAR design orders from Li Auto, Xiaomi, and Changan Automobile, and plans to start SOP in 2026-2027—this new technology platform facing L3, to a certain extent, helps support the improvement of Hesai LiDAR profit space.

Of course, from the current dynamics, Hesai has also found another support point, which is internationalization.

On the same day the May 19 financial report was released, Hesai announced becoming Mercedes-Benz's LiDAR strategic partner, and was confirmed as its L3 autonomous driving model supplier. The new supply agreement signed this time will comprehensively support Mercedes-Benz's vehicle projects in European and Chinese markets, and the required capacity will be guaranteed by Hesai's newly completed Thailand "Galileo" manufacturing center.

Not only that, after reaching the L3 cooperation with Mercedes-Benz, Hesai also announced winning a new European top OEM award, with an order scale exceeding 1 million units, covering more than ten models of its joint brands in China—this can also be seen as another layer of breakthrough for Hesai in the international dimension.

It is worth mentioning that at the NVIDIA GTC conference held in March this year, Hesai was selected as the LiDAR partner for NVIDIA's L4 solution Hyperion 10—clearly, reaching such cooperation with tech giant NVIDIA is more beneficial for Hesai to layout L4 and the international market.

As the company's business foundation, Hesai's LiDAR still has a lot of potential.

From Hesai's implementation practice, its LiDAR not only covers the ADAS scenario, but has also long targeted the robot scenario, and the gross margin space in the robot scenario is larger than the ADAS scenario—moreover, through cooperation with NIU, Hesai even applied LiDAR to the two-wheeled electric vehicle scenario.

Despite this, Hesai has long been dissatisfied with being just a LiDAR enterprise.

In fact, earlier in 2026, Hesai CEO Li Yifan publicly emphasized that Hesai is evolving into a key enabler of Physical AI, digitalizing the real world, redefining human and robot perception and action methods, which places Hesai at the forefront of the AI-driven Fourth Industrial Revolution.

Not only that, at the Hesai Technology Open Day held in April, Hesai used Physical AI as the company's focus, announced starting strategic elevation, evolving from "Spatial Perception" to "Spatial Intelligence", and thereby released a series of new dynamics outside of LiDAR business.

The highlight is Hesai's new Spatial Intelligence AI hardware product Kosmo. It is essentially a handheld productivity device that can be used to record the 3D world, integrating Hesai's specially developed LiDAR and several cameras, achieving 3D world recording through hardware-level 3D fusion perception and software-level spatial perception algorithms and AIGC algorithms.

Hesai stated that this product will be officially released in the second half of the year.

Regarding Kosmo, in the financial report, Hesai Technology stated that as the first product of Hesai Technology SGI, it has already received the first batch of orders, and will start a new scaled business model centered on hardware, AI software, spatial data, and future platform services.

Hesai expects that it will not only bring steady recurring revenue, but also unlock huge potential market space in robot simulation training, immersive media, 4D Entertainment and other fields.

Not only that, regarding Kosmo's gross margin, Hesai management emphasized in this financial report's conference call that Kosmo's profit structure is higher.

It is worth emphasizing that Hesai Technology also stated that this product may initially face the B-side market, and in the long run may face C-side individual consumers for sales. This means that in Hesai's long-term business model construction, it may shift from a To B enterprise to a "To B + To C" enterprise. This clearly means a larger revenue space.

Besides Kosmo, Hesai's business reach in the robot field has extended from "eyes" to "muscles". Hesai stated that it has gone deep into the power module underlying architecture, independently developed and mastered the core technology in this field—Hesai's layout in this business field is also part of its SGI strategy.

In this financial report, Hesai also announced that SGI is expected to start contributing revenue in the second quarter of 2026, expected to contribute about 100 million yuan RMB net income in 2026, and expected to contribute about 500 million yuan RMB net income in 2027—and with the expansion of SGI business and its synergy with LiDAR business, Hesai's 2026 financial performance is expected to strengthen quarter by quarter.

Clearly, in Hesai's overall development strategy, SGI business has become a new strategic support point.

From this perspective, the reason why Hesai's first quarter financial report faced negative feedback in the capital market is essentially because Hesai is at a jump from a single pivot of LiDAR to a "LiDAR + SGI" dual pivot strategic focus, and SGI has not yet formed financial support, causing this jump to be momentarily void for Hesai, and leading to capital market questioning and confidence decline in the short term.

In a certain sense, this questioning is also something Hesai Technology must experience in the strategic transformation process.

In response, the aforementioned investor stated that what Hesai wants to do is, through a new strategic elevation, to play the role of "Physical AI Infrastructure", and from a long-term perspective, once Hesai achieves a clear support point in SGI business in the future, it has the opportunity to become "The CATL of Spatial Intelligence".

So, from the outside world perspective, for Hesai to truly welcome the real second growth curve, it still needs to wait for Kosmo and other SGI new businesses belonging to give clear support in the financial and profit level, so that there is a chance to land on the Physical AI battlefield with larger volume and profit space, thereby meeting the market's high expectations.

This process will not be particularly fast—but undoubtedly, Kosmo's listing time and pricing strategy will be a most worth observing point when Hesai Technology SGI strategy goes to implementation.

Pasaran kereta persendirian dalam negara tahun ini mengalami kemerosotan, 5 bulan pertama jualan borong menurun 6% secara tahun ke tahun, jika tidak kira eksport, jualan runcit malah menurun 19% secara tahun ke tahun.

Perbandingan jelas dengan kereta persendirian ialah kenderaan komersial, Januari hingga Mei jualan mencatatkan pertumbuhan dwi-digit, secara tahun ke tahun mengatasi kereta persendirian, dan juga melampaui jangkaan pasaran.

Prestasi pemimpin industri lebih cemerlang, Foton Automotive jualan Mei 58,000 unit, terdepan dalam industri, meningkat 17.3% secara tahun ke tahun; Januari hingga Mei jumlah jualan kumulatif malah melebihi 300,000 unit, terdepan dalam industri, meningkat 10% secara tahun ke tahun.

Di mana lori ringan Mei jualan 36,000 unit, meningkat 10% secara tahun ke tahun; Januari hingga Mei penjualan kumulatif hampir 200,000 unit, terdepan dalam industri selama lebih 10 tahun berturut-turut.

Lori berat Mei penjualan 16,000 unit, meningkat besar 37% secara tahun ke tahun; Januari hingga Mei kumulatif penjualan 76,000 unit, meningkat 37.2% secara tahun ke tahun, yang paling pantas dalam lima teratas.

Tenaga baharu Mei jualan melebihi 12,000 unit, meningkat mendadak 52.6% secara tahun ke tahun; Januari hingga Mei kumulatif penjualan melebihi 45,000 unit, kedudukan kedua dalam industri.

Mei eksport melebihi 17,000 unit, meningkat besar melebihi 64.3% secara tahun ke tahun, eksport membentuk 30% jualan bulan tersebut. Januari hingga Mei kumulatif eksport hampir 90,000 unit, meningkat besar 38% secara tahun ke tahun, terdepan dalam industri selama 15 tahun berturut-turut.

Data boleh dilihat, Foton Automotive Mei dan 5 bulan pertama pertumbuhan tinggi mempunyai empat sokongan: lori ringan memimpin secara berterusan, lori berat meningkat besar, tenaga baharu meledak secara keseluruhan, eksport memimpin dan melonjak besar.

Foton mencapai data yang cemerlang ini pertama kali得益于 kepanasan persekitaran ekonomi, pemulihan permintaan. Di sisi lori berat, kerja infrastruktur dalam negara dipercepatkan, lori sampah, lorik tarik penukaran Euro III dilaksanakan, permintaan lorik berat kejuruteraan, lorik tarik penghantaran tinggi, mendorong Mei lori berat jualan lima bulan berturut-turut pertumbuhan positif tahun ke tahun.

Di sisi lori ringan, penghantaran segera, rantaian sejuk barangan segar, logistik pengedaran bandar musim berlanjutan, permintaan pengangkutan logistik bandar dan luar bandar membaik, jualan bulanan lori ringan seluruh negara stabil di atas 160,000 unit, tapak permintaan stabil.

Kedua, matriks produk Foton lengkap, model baharu dan model premium meningkat. Di sisi lori berat terdapat Auman Galaxy (9, 7, 5, 3, T) model premium dan Xingyi + Xinghui model penjualan tinggi, lorik berat gas asli, lorik berat pertukaran bateri secara khusus merebut kawasan perlombongan, logistik laluan utama. Kuasa Fukon kelebihannya menjimatkan minyak semakin jelas, harga purata lorik berat premium meningkat pada masa yang sama jualan berlipat ganda. Lorik berat tenaga baharu semua laluan teknologi (elektrik tulen, hibrid, hidrogen) dilaksanakan, sewa pemisahan kenderaan dan bateri mengurangkan penghalang pembelian pengguna, menarik ledakan pertumbuhan lorik berat tenaga baharu.

Di sisi lori ringan bergantung matriks jenama Aoling, Aumarc, Shidai dan pembezaan produk, meliputi berlapis pasaran, versi bahan api menumpu pada nilai kos, versi tenaga baharu memaparkan dasar larangan pengedaran bandar, dari plat biru 3.5 tan hingga plat kuning beban berat meliputi penuh, secara khusus optimasi badan ringkas untuk peraturan plat biru baharu, menyelesaikan masalah pendaftaran pengguna, model Zhilan dan model baharu elektrik Qixing Mei secara besar-besaran diedarkan, menjadi sumber teras peningkatan lori ringan.

Di sisi tenaga baharu, di seluruh negara tempat落落地 bandar larangan kenderaan bahan api, subsidi pembelian tenaga baharu, dasar keutamaan hak laluan, logistik penghantaran bandar industri utama sepenuhnya elektrifikasi dipercepatkan. Foton "strategi tenaga baharu 30·50" dilaksanakan, bersama Huawei Digital Energy membina rangkaian pengecasan super, dengan EVE Energy perkongsian merancang sewa bateri, mod pemisahan kenderaan dan bateri mengurangkan kos bayaran pendahuluan kenderaan tenaga baharu secara besar, Mei lori ringan tenaga baharu, lorik berat tenaga baharu menjadi sumber peningkatan terbesar.

Selain itu, saluran penurunan dan reformasi pemasaran Foton, kelebihan rangkaian kedai penyedekah seterusnya mendorong jualan. Foton di seluruh negara mempunyai lebih 3000 rangkaian jualan dan 10,000+ rangkaian servis, turun ke peringkat daerah hingga hujung bandar kecil, siri Shidai menumpu pada logistik luar bandar bandar peringkat ketiga dan keempat, Aoling menumpu pada logistik bandar wilayah, Aumarc fokus pada rantaian sejuk premium, saluran pengelasan secara tepat dipecahkan. Mei menjalankan subsidi faedah pembelian hujung saluran, dasar keuzuran sifar bayaran pendahuluan, bergantung pada lori ringan produk kos penyelenggaraan rendah, penjimatan minyak tinggi kelebihan TCO, dalam persekitaran persaingan sengit penurunan harga pesaing凭借 kelebihan servis dan daya produk menentang arus merebut pesanan, lori ringan terus mengambil pelanggan pesaing yang hilang.

Akhir sekali, eksport jualan meningkat 64% secara tahun ke tahun, membentuk 30% jualan bulan tersebut adalah poin tertinggi Mei Foton.

海外市场全面开花

Pasaran luar negara adalah kekuatan tradisional Foton, dari 2011 mula menjadi China kenderaan komersial jualan luar negara nombor satu, Foton tidak pernah gelarnya hilang.

Tahun ini 4 bulan pertama Foton keseluruhan eksport secara tahun ke tahun sudah meningkat 32%, bahagian pasaran luar negara 17.5%. Mei, jumlah besar lori ringan, bas, pikap dihantar ke Afrika, Asia Tenggara, Amerika Selatan, bas elektrik penghantaran besar ke Australia, pertumbuhan luar negara lebih ketara.

Dari struktur produk eksport dilihat, yang dominan Auman lori berat meningkat besar, Mei eksport melebihi 2,000 unit, meningkat 42.6% secara tahun ke tahun. Auman dan Aumarc model lebih luar biasa, jualan luar negara melebihi 4,600 unit, meningkat mendadak 280%. Shidai dan pikap masing-masing meningkat 47.4% dan 60%.

Januari hingga Mei Foton kumulatif eksport melebihi hampir 90,000 unit, meningkat 38% secara tahun ke tahun, tetap memegang kedudukan pemimpin eksport kenderaan komersial dalam negara.

Dari taburan wilayah eksport dilihat, di Asia Tenggara受 RCEP dasar pengurangan duti kastam menguntungkan, Thailand, Indonesia, Vietnam pengedaran bandar, rantaian sejuk permintaan meletus, Foton Thailand pabrik mengeluarkan massal lorik ringan stereng kanan telah merangkumi negara Asia Tenggara, Ollin, Aumarc lorik ringan premium laris dijual.

Afrika ialah kawasan pertumbuhan eksport Foton tertinggi, 2025, Foton di kawasan Afrika jualan meningkat melebihi 120% secara tahun ke tahun, 2026 suku tahun pertama, jualan meningkat 96% secara tahun ke tahun. Produk Foton Zhongshang secara khusus disesuaikan untuk keadaan jalan Afrika yang kompleks, prestasi penggunaan bahan api dibandingkan dengan jenama teratas Eropah, dalam dalam negara kenderaan komersial paras sama penggunaan bahan api paling rendah, menggabungkan prestasi kuasa dengan kos operasi, sempurna sesuai dengan logistik merentas sempadan, kawasan perlombongan pengangkutan dan lain-lain skenario operasi berskala tinggi. Mei produk Zhongshang eksport melebihi 1,000 unit, berlipat ganda secara tahun ke tahun, Januari hingga Mei semua kategori eksport melebihi 10,000 unit. Nigeria, Kenya, Ethiopia dan lain-lain negara infrastruktur, pembangunan sumber mineral mendorong pembelian keseluruhan kenderaan, bergantung pada 12 buah pabrik tempatan, keseluruhan kenderaan dan bahagian terpisah serentak dihantar.

Kawasan Tengah Timur, bergantung Arab Saudi, UAE tenaga infrastruktur dan logistik bandar peningkatan, Auman lori tarik kuasa tinggi, lori sampah kontrak besar ditandatangani dilaksanakan, lorik berat hibrid bergantung pada subsidi tenaga baharu tempatan meningkat secara besar.

Eropah, Australia mengeluarkan kenderaan komersial kawalan pelepasan karbon, kenderaan diesel lama mempercepatkan pemartakan, Foton model tenaga baharu premium di Eropah dan Australia mencapai pencapaian, model Tuona VAN Elektrik menerima采购 secara besar-besaran Jerman, Itali, menaikkan keuntungan per kenderaan luar negara.

Di sebalik Foton eksport pertumbuhan tinggi adalah hasil pengembangan mendalam pasaran luar negara jangka masa panjang.

Contohnya pusat penyelidikan dan pembangunan, dalam negara ada 10 buah, luar negara ada 8 buah. Tapak pembuatan dalam negara ada 20 buah, luar negara ada 32 buah, tersebar secara luas di Asia Tenggara, Eropah, Amerika Utara, Amerika Selatan, Afrika. Jualan dan servis tersebar di lebih 140 negara dan wilayah, rangkaian jualan luar negara melebihi 1,200 kedai, rangkaian servis melebihi 1,500 kedai.

Pusat penyelidikan luar negara dan dalam negara kerjasama erat, produk eksport dilakukan penyesuaian tempatan. Contohnya keadaan jalan luar negara optimasi chassis, kuasa, Aumarc lorik ringan premium sesuai Asia Tenggara rantaian sejuk, Auman lorik berat kuasa tinggi sesuai Tengah Timur infrastruktur, hibrid, model elektrik tulen sesuai dasar subsidi tenaga baharu luar negara.

Di sisi pengeluaran, pabrik tempatan di pelbagai negara dilancarkan, mengurangkan kos duti, memendekkan tempoh penghantaran, pikap, lori ringan bergantung pada pengeluaran tempatan dengan pantas merebut pasaran nilai kos.

Di sisi tenaga baharu, Foton sistem tiga kuasa penyelidikan dan pembangunan sendiri, elektrik tulen, hibrid, hidrogen tiga laluan teknologi meliputi semua, semua kenderaan komersial tenaga baharu melalui sijil ketat Eropah, Australia, teknologi pengecasan pantas 2.2C menjadi poin jualan perbezaan memperluaskan pengiktirafan pasaran.

Bulan hadapan beberapa bulan, Brazil, Ethiopia tambah pabrik tempatan pengeluaran item terus meningkatkan, Asia Tenggara musim hujan rantaian sejuk persediaan stok, Afrika separuh tahun kedua infrastruktur kerja, Foton eksport ada kemungkinan berterusan trend pertumbuhan tinggi.

Dalam jangka masa panjang, Eropah tenaga baharu kenderaan komersial kadar penembusan terus naik, Amerika Latin mengantikan permintaan import dilepaskan, membantu luar negara bahagian stabil di atas 30%, mengagihkan tekanan pasaran kenderaan sedia ada dalam negara, menyempurnakan pelan global yang mampu tahan dan sihat.

5 Jun, meneruskan hasil ujian jalan silang negara oleh pakar antarabangsa lima negara sebelumnya, Beijing Off-road BJ30 Traveler memegang siaran langsung ujian penggunaan minyak sebenar di Danau Yanxi.

Dalam tanggapan, kereta off-road selalu boros minyak, tetapi cabaran kali ini, dan sebelum cabaran, ujian sebenar oleh pakar lima negara Afrika Selatan, Indonesia, Mexico, Poland, Emiriah Arab Bersatu, merentasi padang pasir, pegunungan, bandar, semua jenis jalan termasuk jalan tanah, telah sepenuhnya memecahkan stereotaip penggunaan minyak boros kereta off-road —— Ujian BJ30 Traveler penggunaan minyak per 100 km untuk pelbagai jenis jalan tidak sampai 5L.

Dalam cabaran di Danau Yanxi, terutamanya empat fasa utama iaitu berlepas dari pangkalan Beiqi Langgu, tangki penuh, berehat di Terminal T4, Momen Kebenaran, membuktikan BJ30 Traveler tidak sahaja dapat menjimatkan minyak di jalan biasa, malah dapat mencapai penggunaan minyak rendah di lebih banyak jenis jalan kompleks.

[Ujian Penggunaan Minyak Rendah]

Sebagai model hybrid HEV bentuk kotak pertama di negara ini, BJ30 Traveler dilengkapi sistem hybrid petrol-elektrik 1.5T, kuasa maksimum enjin 116kW, kecekapan haba sehingga 41%, bermaksud petrol boleh terbakar dengan penuh, serentak hanya "minum" petrol RON 92, merupakan antara faktor penting mengurangkan kos penggunaan kenderaan.

Menyediakan dua susun atur motor iaitu satu motor hadapan, dua motor hadapan-belakang, kuasa total masing-masing 130kW, 185kW, kuasa kuat, dilengkapi transmisi 2DHT, penggunaan minyak gabungan WLTC rendah sehingga 5.85L, julang gabungan penuh minyak mudah melebihi 1000km.

Dalam perjalanan sebenar, sistem kuasa dalam keadaan mula bergerak, sesak lalu lintas, menunggu lampu lalu lintas, hanya menggunakan kuasa motor, ini juga mengurangkan penggunaan petrol dengan ketara, dan ini juga sebab utama kenaikan penggunaan minyak untuk kenderaan bandar.

Selain itu, BJ30 menyediakan mod memandu seperti salji, off-road, sukan, sesuai dengan pelbagai skenario memandu, membolehkan kuasa dan penggunaan minyak diimbangkan dengan lebih baik.

Sudut pendekatan 25°, sudut pelepasan 30°, jarak tanah 215mm, kedalaman renang 600mm, keadaan kilang asal sahaja boleh menyiapkan perjalanan ringan.

[Ruang Besar Keluarga]

Selain ujian penggunaan minyak, prestasi ruang BJ30 Traveler juga memberikan kesan mendalam kepada orang.

Dengan paksi panjang luar biasa 2820mm, ruang kabin melebihi kelas dicipta, ruang kaki baris kedua cukup, walaupun penumpang penuh, penumpang baris hadapan dan belakang tidak berasa sempit.

Selain itu, selepas barisan belakang BJ30 Traveler dilipat, ia segera berubah menjadi bilik katil besar 1.92m, blogger Poland pengalaman BJ30 Traveler ujian skenario pelancongan, kompartmen belakang selepas memuat banyak barang, malah boleh menyokong blogger berbaring masuk.

[Pandangan Serupa]

Sekarang harga minyak berada dalam keadaan tidak stabil dan tinggi, tekanan pengguna memilih kereta petrol semakin meningkat, tiada kebimbangan julang, serta imbang kos penggunaan rendah, adalah gambaran langsung pengguna "mahu dapat dua-dua", juga sebab penting BJ30 Traveler diterima pengguna.

BJ30 Traveler menyediakan pertukaran super 30,000 Yuan, harga baharu bermula dari 69,900 Yuan.

Sejak pelancaran, BJ30 Traveler menjadi nombor satu jualan kotak ringan hybrid selama dua tahun berturut-turut, nombor satu jualan SUV ringan hybrid tempatan selama 23 bulan berturut-turut, kadar nilai semula SUV tempatan kompak 100,000 - 150,000 Yuan nombor satu, dll.

Pada 12 bulan ini, BJ30 Traveler Edisi Cemerlang akan dilancarkan rasmi, tidak sahaja peralatan ditambah secara menyeluruh, malah akan mengeluarkan warna khas khusus, membolehkan keperluan penggunaan individu pengguna dipenuhi.

Model semasa sudah boleh capai penggunaan minyak merentasi 5 jenis jalan pecah 5L, mampu segala-galanya, model baharu naik taraf kekuatan teras lagi, percaya BJ30 Traveler Edisi Cemerlang ini pasti bernilai untuk semua orang maksimumkan jangkaan!

Data jualan Great Wall Motor untuk bulan Mei, terdapat satu titik cemerlang yang mengejutkan – jenama Ora.

Jualan Ora pada bulan Mei sebanyak 6,018 kenderaan, meningkat 206.88% berbanding tahun lalu, kadar pertumbuhan jauh mengatasi semua jenama dalam Great Wall. Dalam bulan ini di mana Haval, Tank, dan Great Wall Pickup semua menunjukkan penurunan, hanya jenama WEY dan Ora yang mengekalkan pertumbuhan, dan pemulihan Ora amat ketara. Januari hingga Mei, jumlah kumulatif jualan Ora 15,583 kenderaan, naik 46.66% berbanding tahun lalu.

Jika masa ditarik kembali ke awal tahun, ketika itu keadaan Ora tidak mudah.

Seluruh tahun 2025, Great Wall jumlah kumulatif jualan 1.3237 juta kenderaan, semua jenama utama pada dasarnya sedang berkembang, hanya Ora yang jatuh 23.68%, jualan sepanjang tahun menyusut kepada 48,300 kenderaan. Pada masa itu ramai yang rasa, Ora mungkin akan perlahan-lahan dipinggirkan.

Memasuki tahun 2026, keadaan sekali lagi lebih buruk. Januari Ora hanya menjual 2,057 kenderaan, turun 6.2% berbanding tahun lalu, masih satu-satunya jenama yang turun dalam kumpulan. Februari malah jatuh kepada 1,263 kenderaan, hampir mencapai titik beku.

Titik mula perubahan muncul pada Mac.

12 Mac 2026, Ora 5 di Bangkok, Thailand menamatkan pelancaran global pertama. Ia dibina berdasarkan platform baharu Great Wall 'Guiyuan', ciri utama platform ini ialah boleh menyokong pelbagai bentuk kuasa seperti elektrik penuh, hibrid dan bahan api serentak. Bagi jenama kereta kecil yang sebelumnya bersikeras 'hanya elektrik', langkah ini tidak mudah diambil, tetapi dari sudut pandangan masa lalu, langkah ini amat realistik.

25 April, Ora 5 versi hibrid dan bahan api diumumkan secara rasmi di Pameran Automotif Antarabangsa Beijing. Mei, ketiga-tiga versi kuasa bersama-sama berdaya, jualan jenama Ora dari tahap 2,000 kenderaan di awal tahun naik secara berterusan kepada 6,018 kenderaan.

Lebih daripada kata pasaran menyukainya, boleh kata Ora akhirnya menemui cara yang lebih dekat dengan pengguna.

Pasar kenderaan baharu elektrik tahun 2026, sudah tidak sepanas dua tahun lalu. 4 bulan pertama jualan kenderaan penumpang keseluruhan pasaran baharu elektrik turun melebihi 10% berbanding tahun lalu, terutamanya kereta elektrik kecil bawah 100,000 Yuan, penurunan hampir separuh.

Ora 5 melakukan tiga perkara yang agak praktikal.

Pertama, mengembalikan hak pilihan kepada pengguna. Versi elektrik disediakan untuk perjalanan bandar dan keperluan polisi, versi bahan api menutup kawasan yang belum selesa mengecas, versi hibrid menggunakan 3.74 liter minyak petrol setiap 100km dari ujian sebenar, sekaligus mengambil kira kos dan keselesaan. Tiga kuasa, sepadan dengan tiga skenario hidup berbeza. Dan platform Guiyuan mengurai struktur kenderaan penuh kepada 49 modul utama dan 329 komponen bersama, kadar kegunaan komponen melebihi 70%, membolehkan Great Wall mengembangkan ketiga-tiga versi dengan kos yang relatif rendah.

Kedua, penetapan harga agak realistik. Ora 5 versi bahan api harga cadangan runcit bermula 79,800 Yuan, semasa pelancaran awal, harga tukar had masa rendah 69,800 Yuan; versi hibrid cadangan harga runcit 89,800 Yuan, harga tukar had masa 79,800 Yuan; versi elektrik panduan harga terletak dalam lingkungan 99,800 hingga 133,800 Yuan. Dalam latar belakang cukai pembelian dikurangkan separuh, harga bateri naik, harga ini mengunci kawasan yang paling peka bagi ramai keluarga ketika membeli kereta.

Keselamatan tidak berkompromi. Ora 5 keseluruhan siri menggunakan struktur badan sangkar dan sistem perlindungan bateri lima lapisan. Pengerusi Great Wall Motor Wei Jianjun ketika memperkenalkan platform Guiyuan menekankan, 'Kehidupan Pertama, Keselamatan Tertinggi' adalah konsep teras platform. Bagi sebuah kereta kecil, perkara ini agak sukar.

Mengikut perancangan Pengarah Urus Jenama Ora Lv Wenbin, 2026 akan menjadi tahun besar produk Ora, Ora akan mengekalkan irama pelancaran satu kereta baharu sebulan, berterusan mengeluarkan produk pelbagai versi kuasa elektrik, hibrid, bahan api bergantung pada platform Guiyuan, sekaligus mengembangkan bentuk badan pelbagai seperti Hatchback, Sedan, SUV, melengkapi matriks produk.

Dari perancangan yang terkini, Ora 5 hanyalah titik permulaan. Lv Wenbin jelas menyatakan, Ora 5 Family akan meliputi SUV Kelas A, Sedan/Hatchback Kelas A, SUV Kelas A+, Kereta Sport A0, dll, menyediakan pelbagai bentuk kuasa seperti bahan api, elektrik, hibrid.

Ini bermakna, Ora sedang beralih dari 'jenama kereta kecil' kepada 'jenama yang meliputi pelbagai kategori kecil'. Platform Guiyuan menyediakan asas teknikal untuk pengembangan ini, platform serasi lima bentuk kuasa, mencakupi Sedan, SUV, SUV Offroad, Pickup, MPV, Kereta Lari, dll 7 kategori besar, dijangka mengeluarkan lebih 50 model global. Kadar kegunaan komponen 70% pada platform ini, membuat布局 produk pelbagai kuasa dan kategori mungkin dari segi kos dan kecekapan.

Sementara itu, Ora juga menaik taraf model sedia ada. Lv Wenbin menafikan dengan jelas spekulasi model klasik keluar pasaran. 'Good Cat', 'Ballet Cat' dll model klasik, masih sangat digemari, seperti Ballet Cat di Shanghai jualan tinggi, dilihat di mana-mana.' Beliau menyatakan, model ini tidak akan dihentikan, Ora akan berterusan melakukan peningkatan iterasi, sesetengah model juga akan menaik taraf kuasa, mempertahankan kumpulan pengguna klasik, sekaligus menarik pengguna baharu. Selain itu, 2026 jenama Ora akan lakukan peningkatan pintar pada Ballet Cat, Lightning Cat yang dijual.

Dari segi struktur jenama, Ora dan Salon telah selesai digabungkan, model di bawah Salon Mecha Dragon telah memasuki komuniti Ora. Melalui kerjasama mendalam dua jenama, Great Wall harap di bidang elektrik penuh meliputi julat harga lebih lengkap, dari pasaran mainstream Ora meluas ke pasaran mewah tinggi Salon.

Medan penting lain Ora di luar negara.

Kini, Ora 5 telah mula dihantar ke Brazil, Eropah, akan dilancarkan di pasaran ini secara berperingkat. Great Wall Motor rancang 2026 capai 40% pertumbuhan jualan di pasaran Thailand, dan tambah pelaburan 10 Bilion Baht, Ora 5 adalah model penting mencapai matlamat ini.

Mengikut perancangan, mula dari Thailand, Ora akan kembangkan lagi pasaran Eropah, Oceania, Timur Tengah, Amerika Latin, Afrika. Dalam susunan luar negara Great Wall Motor secara keseluruhannya, pembukaan ke luar negara sedang dipercepat, Ora kini menjadi sumber peningkatan penting selepas Haval.

Lebih menarik, pemahaman Ora ke pasaran luar negara tidak lagi berlarat di tahap 'produk eksport'. Penjenamaan telah beralih dari 'Kenderaan Elektrik Baharu Yang Lebih Mencintai Wanita' ke 'Jenama Kereta Mewah Modis Global', pandangan komunikasi ditingkatkan ke 'Hidup Cahaya'. Bertujuan pengguna muda global, menggunakan logik produk yang lebih terbuka, untuk menyelaraskan keperluan sebenar pelbagai pasaran.

Tentu saja, melihat dengan tenang, pertumbuhan 206.88% berbanding tahun ini, sebahagian kerana asas tahun lalu yang sangat rendah (1,961 kenderaan). Jualan bulanan 6,018 kenderaan, dibandingkan titik puncak 2021 Ora jualan bulanan melebihi 10,000, masih ada jarak.

Selain itu, pertumbuhan kini bergantung pada Ora 5, satu model baharu. Sebagai contoh data runcit 4 bulan pertama tahun ini, Ora 5 Elektrik terjual 4,464 kenderaan, Good Cat terjual 2,629 kenderaan, sementara Ballet Cat hanya 4 kenderaan. Pemulihan yang didorong satu model sahaja, keupayaan tahan risiko perlu masa diuji. Tetapi Ora jelas sedar perkara ini, perancangan produk padat dan pengembangan matriks, adalah tindak balas aktif terhadap risiko ini.

Tetapi apa jua, Ora telah keluar daripada musim sejuk terdingin. Dalam Mei ini di mana jualan Great Wall keseluruhan tidak jelas, Ora dengan satu pemulihan sederhana, membuktikan ia masih mempunyai nilai yang diperlukan pengguna. Ini mungkin catatan paling menggembirakan dalam laporan bulanan ini.

Sumber: Pemerhatian Kereta