With a budget of under 100,000 to buy a pure electric SUV, if you want to balance daily grocery shopping and kids transport with weekend camping and gatherings, which one is better, Changan Qiyuan New Q05 or Leapmotor A10? I believe this is a question many friends are pondering. Today, we won't beat around the bush, directly comparing two configurations where their terminal prices are both over 70,000: Changan Qiyuan New Q05 2026 Model 405 Max, Leapmotor A10 2026 Model 505 Joyful Edition, to see which one is truly the best travel companion?

Purchasing major items like cars, stability and reliability are absolutely the most important. So where do we look to see if an EV is stable and reliable? Quality control, technology, and the three-electric systems are core elements. At the quality control level, both sides are quite capable, as they are all global vehicles meeting strict global testing standards. Changan Qiyuan New Q05 was launched in Thailand in May and will enter more overseas countries soon. Leapmotor A10 is expected to enter the European market in the third quarter of this year. So what about the three-electric systems and technology?

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 performs well, equipped with CATL cells and Golden Bell 2.0 3C fast charging battery technology. The chassis also has protective plates for better protection. Usually, if driving on unpaved roads, fishing, camping, etc., there is no need to worry too much about scraping the chassis and damaging the battery. Regarding range, this car is 405km fully charged, of course, it also has 506km optional, and they are all CATL cells, trustworthy.

(Leapmotor A10)

(Leapmotor A10)

Leapmotor A10 is equipped with cells from Jiangsu Zhongli or Gotion High-tech, belonging to second-tier brands. It uses liquid cooling technology, fast heat dissipation, and is safe enough. However, it is worth mentioning that only the high-spec of Leapmotor A10 uses liquid cooling, the low-spec uses air cooling technology, heat dissipation is not that capable. Changan Qiyuan New Q05 low-spec uses direct cooling, heat dissipation effect is better than air cooling, high-spec also uses liquid cooling heat dissipation. Regarding range, this car is given 505km, fully charged can run a bit further. Simply put, at the same price, Changan Qiyuan New Q05 battery is from a major factory more reliable, Leapmotor A10 range is longer runs further, so how would you choose?

(Changan Qiyuan New Q05)

(Leapmotor A10)

Next, let's look at space and comfort, this difference is quite large. Changan Qiyuan New Q05 is a compact SUV, wheelbase 2735mm, Leapmotor A10 is a small SUV, wheelbase 2605mm, lagging behind by 130mm. Going out one or two people daily is nothing, but if three or five friends, parents and family go out together there is a difference.

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Taking an adult with height 175cm as a reference, enter the driver's seat of the two SUVs respectively and adjust the sitting posture, then come to the second row to sit. At this time, the reviewer in the back row of Changan Qiyuan New Q05, headroom and legroom respectively can still remain 1 fist and 2 fists. Its rear backrest angle can also be adjusted, long time riding car can have different sitting posture, can relieve certain fatigue sensation. At the same time, hot summer and cold winter, Changan Qiyuan New Q05 back row also has air conditioning vents, can give back row better riding experience.

(Leapmotor A10)

(Leapmotor A10)

While the reviewer in the back row of Leapmotor A10, headroom and legroom respectively remain 1 fist and 1 fist 3 fingers, seat backrest angle is relatively small, also cannot be adjusted, long time riding will be relatively tired. But if there are small babies at home, this small car is good because it comes with a small table, can put toys, tablet, but from safety start, driving time does not suggest use.

(Leapmotor A10)

Furthermore, regarding sitting comfort, this price A10 offers few configurations, only driver electric adjustment and front row heating, seat fit is also average. Daily commuting is certainly no problem, but sitting in the car for one or two hours is still very tiring.

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 then front row all come with electric adjustment, driver's seat is the most comfortable place, headrest, lumbar support, heating, ventilation even massage functions all have, work lunch break, camping driving tired, directly fold down seat lie down open massage function, half hour later immediately can restore state.

Now buying car smart technology definitely cannot lag, two cars are conventional L2 level assisted driving nothing much to say, but cockpit is big different. Leapmotor A10's Leapmotor OS system ecosystem is still good, card layout operation is also simple direct; Changan Qiyuan New Q05 is Tiandu smart cockpit, also smooth and fluid, and than Leapmotor A10 more has Carlink, CarPlay and Honor Link, for using Apple and Honor phone friends more friendly, and more out voice command for visible content function, no need wake directly can say out command operation, use more convenient.

Summary:

After a comparison, two cars have their own unique selling points. Leapmotor A10 wins in range being long enough, while Changan Qiyuan New Q05 is more like an "all-rounder". CATL cells + Golden Bell battery technology, quality makes people feel relieved; wheelbase is 130mm larger, back row backrest adjustable, multi-person travel more free; plus driver ventilation massage, voice command for visible content etc configurations, indeed capable. If I were to choose, I would vote for Changan Qiyuan New Q05, after buying every day have to drive, to yourself a little better, than anything is worth. What do you think?

6月13日，2026重庆车展盛大开幕。长安马自达以“依然马自达”为主题，携经典传奇跑车MX-5、全球战略新能源车型MAZDA EZ-6（以下称EZ-6）、MAZDA EZ-60（以下称EZ-60）以及4月上市的EZ-60马年版亮相N8馆展台，全面展现企业新能源转型的最新成果，并同步公布一系列用户共创活动。同时，长安马自达推出618年中钜惠，在至高20,000元国补和17,000元厂补基础上，购指定车型可享价值7,999元专属尊享套装。

全球车实力背书 树立新能源价值标杆

EZ-6与EZ-60从产品开发之初即以全球标准打造。设计上，EZ-6斩获“2026世界年度设计车”大奖，成为首个获此殊荣的中国新能源车型，EZ-60更成为全球唯一同时斩获8项世界顶级设计大奖的SUV。安全方面，两款车型均严格按照中欧双五星标准打造，EZ-6拿下C-NCAP、E-NCAP等5项权威安全认证，EZ-60电池安全提前满足新国标及欧标，长安马自达更向所有新能源用户承诺“电池终身自燃包赔，不限里程、不限车主”。

操控方面，EZ-60成功摘取中国新能源汽车拉力锦标赛场地赛SUV组冠军、拉力赛总成绩亚军，验证极致操控实力。车展现场，长安马自达车主，同时也是冠军车手的纪浩，分享了他驾驶原厂未改装纯电EZ-60征战中国新能源汽车拉力锦标赛的心路历程，在6天910公里的魔鬼赛程中，面对绝大多数增程/插混参赛车型的竞争，凭借EZ-60极致的品质稳定性与“人马一体”调校，从27个品牌100台参赛车中突围，完成了对EZ-60原厂量产车性能的极限验证。

[长安马自达车主、冠军车手纪浩]

目前，长安马自达已顺利获得欧盟、英国、澳大利亚三大市场整车认证，成为国内首个同时拿下这三项认证的合资新能源车企。过硬的全球品质赢得了国际市场的广泛认可，5月底，80多位来自欧洲、澳洲、泰国的海外经销商专程考察南京工厂，对生产工艺与品控体系给予高度评价。目前，EZ-6与EZ-60海外销售及预售态势持续向好，国内市场EZ-60已连续7个月蝉联合资新能源中型SUV销量冠军。

长安马自达汽车销售分公司执行副总经理吴旭曦表示：“长安马自达已成为马自达全球新能源整车设计、研发、制造基地和出口中心。我们郑重承诺，每一位马自达新能源用户拥有的都是一款真正的全球车。”

[长安马自达汽车销售分公司执行副总经理 吴旭曦]

坚守“用户+”思维 构建品牌与用户的价值共同体

中国市场500万用户是长安马自达品牌发展的同行者、价值的共创者。2026年，长安马自达持续践行“用户+”思维，发起了系列用户共创活动，构建起全维度、全生命周期的用户生态，让“依然马自达”的承诺，不仅体现在产品的价值细节里，更融入与每一位用户的情感共鸣中。对于参加长安马自达一系列活动的用户和马粉，将有机会参与2026粉丝盛典。

年初启动的“心愿之旅”，以“用户许愿、品牌助力”的双向奔赴，让长安马自达真正走进了用户的生活。每一个心愿背后，都是用户与马自达之间独一无二的情感联结。累计推出11期的“车主故事荟”，则成为马粉精神的展示窗口：这里有连续7年捐助贫困小学的公益达人、连续4年组织车友会关爱特殊儿童的爱心领队，有因马自达相识相知的甜蜜情侣。这些真实鲜活的故事，构成了长安马自达品牌最动人的底色。

“悦马创作家”与“全民经纪人”计划，则为用户搭建了共创品牌价值的平台。活动上线以来，涌现出大批用镜头记录拥车生活、用口碑传递产品价值的马粉。“零零后”的EZ-60车主孙靖依分享了自己作为“悦马创作家”的感受：“平时工作忙，但可以利用自己的空余时间分享用车感受。我是个新手，第一次参加，但不管是车友还是长马工作人员，都会不遗余力地帮助我，如果你是马自达车主，喜欢分享、爱交朋友，欢迎加入悦马创作家”。

[冠军车手纪浩（左）/“悦马创作家”孙靖依（右）分享自己的拥车生活]

5月正式启动的“青苗计划”第二季，目前正陆续走进全国顶尖高校，与青年学子深度交流长安马自达在设计、驾控、安全、智能化等领域的实践成果。同步开启的EZ-60全国高校改装设计大赛，不仅为优秀作品提供创意成真的机会，更向广大青年学子开放了暑期实践与实习名额，进一步促进学以致用、产学融合。

社会责任的践行，同样离不开用户的共同参与。自2015年以来，长安马自达已在云南累计捐建12所希望小学，总投入超1000万元，惠及上万名师生。6月，长安马自达再次发起“每一公里都有善意”公益行动，将用户的每一次出行都转化为公益基金，全部用于改善希望小学的学习与生活条件，让爱心在车轮上传递。

618年中钜惠来袭 多重福利回馈用户

借重庆车展契机，长安马自达同步开启“驭享夏日风情 悦享618大促”活动，即日起至6月30日，全系车型推出重磅购车礼遇：至高17,000元置换厂补和20,000元以旧换新国补，购指定车型赠价值7,999元尊享套装（原厂充电桩+龙膜太阳膜+TPE脚垫/后备箱垫），享0首付5年低息（年均费率1.99%）及价值7,999元的终身零燃权益。此外，所有到店试驾新能源车型用户均可获赠国家级非遗金陵金箔，详情咨询授权经销商。

“依然马自达”从来不是一句口号，长安马自达在传承百年品牌基因的同时，始终把用户需求放在第一位。未来，长安马自达将继续以全球标准打造好每一款产品，用真诚连接每一位用户，让更多人感受到“人马一体”的驾驶乐趣。6月13日-21日，欢迎广大消费者莅临重庆国际博览中心N8馆长安马自达展台，近距离感受全球车魅力。

The BJ30 Traveler 150,000th unit production off-line and Highlight Edition launch press conference was recently held at the BAIC Zhuzhou Super Factory. The all-new annual version BJ30 Traveler Highlight Edition has launched, positioned as a light off-road SUV, with comprehensive upgrades in appearance, performance, and experience.

Officially launching a major series-wide 30,000 Yuan exclusive trade-in benefit, BJ30 Traveler super trade-in price starts as low as 69,900 Yuan; meanwhile, the all-new annual model BJ30 Traveler Highlight Edition officially enters the market. This light off-road SUV designed to balance city and wilderness has achieved all-round upgrades in exterior styling, off-road capability, and interior driving experience, with the new car super trade-in price starting at 82,900 Yuan.

Beijing Off-road has created the industry-leading "Three-Electric Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to the BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese "Boxy" SUV category. The three-engine power consists of a hybrid-exclusive engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time energy replenishment, and instantaneous power burst; the intelligent four-wheel drive response speed reaches 30 milliseconds, capable of bursting peak torque in 0.5 seconds. Six modes can automatically select the optimal working method, keeping power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and Smart Electric ATS all-terrain control system, it easily handles scenarios like mud and sand.

The BJ30 Traveler features a three-row seven-seat layout, boasting a 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and a 1,496-liter ultra-large trunk. Folding the rear seats flat instantly creates a 1.92-meter large bed. The B-Class "Boxy" ultra-wide third-row space allows even 1.8-meter tall adults to sit comfortably. The whole car has 38 storage spaces, ensuring all personal items have dedicated spots.

The BJ30 Traveler achieves saving money, time, and worry. Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption not exceeding 5 liters per 100 km in each country, with a range of over 1,000 kilometers on a single tank. No need to find charging piles; just refuel and go, saving dozens of hours of energy replenishment time annually. Additionally, the first owner enjoys a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, convenient maintenance, and abundant parts.

On the occasion of the 150,000th unit off-line, Beijing Off-road launched the all-new version — BJ30 Traveler Highlight Edition. Building on "Super Wild, Super Big, Super Saving", it achieves comprehensive upgrades in appearance, performance, and experience.

In terms of appearance, the BJ30 Traveler Highlight Edition adopts a classic "Boxy" design, seamlessly blending a rugged aura with exquisite lines. Its unique five-arc star ring through-light group is eye-catching and stylish. The full set of electric sense trendy modification kit, exclusive star ring wheels, and front and rear matching color sports bumpers show full passion and freedom. The brand new orange interior and metal texture trim plates outline layers and quality, highlighting a warm and substantial heritage.

The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life 3 times that of ordinary batteries. It features Porsche-sourced turbocharging technology, achieving a 99% whole-vehicle charging efficiency. The rear motor power has been upgraded from 55 kilowatts to 70 kilowatts, ensuring timely response for ramp merging, intersection starting, and emergency avoidance.

Compared to ordinary SUVs, the BJ30 Traveler has a higher body with a wider field of view. It also includes seat heating, ventilation, steering wheel heating, and more, providing thoughtful comfort. The system can sense raindrops and auto-close windows. The 64-color ambient lighting dances to the music rhythm, giving you a space to enjoy soothing emotions.

Beijing Off-road's double-action layout this time is precise: On one hand, the 150,000th unit off-line proves the BJ30 Traveler has firmly established itself in the entry-level light off-road market, accumulating a huge user reputation. On the other hand, the large trade-in subsidy, the launch of the all-new Highlight Edition, plus the hard-core testing of a live 150,000-kilometer real-vehicle disassembly, uses a low price threshold to target the home car-buying group, while using real vehicle conditions to alleviate consumer concerns about the durability of domestic cars.

上汽大通硬實力贏得認同，聯手馬來西亞龍頭企業深度合作

6 月 11 日，2026 吉隆坡國際車展開幕，上汽大通攜全品類商用車陣列重磅參展，並發布三款皮卡新車型。活動現場，上汽大通與馬來西亞兩大龍頭企業達成標誌性合作成果：同當地綠色科技集團 Yinson 達成 300 台大通 eDeliver 5（國內大拿 V1）採購合作，暢銷國內嘅大拿海外再獲佳績，創下馬來西亞歷史上最大新能源輕客單筆訂單紀錄；同時與 Weststar 旗下專注於專用車輛及定製化車輛解決方案嘅 Global Komited 達成 155 台大通 Deliver 9（國內新途 V90）特殊用途車輛採購合作，這批車輛將被打造成馬來西亞第一批原廠改裝特殊用途車輛。

【上汽大通×Yinson 簽約儀式】

馬來西亞副總理兼能源及水務轉型部部長法迪拉·尤索夫親臨現場，喺逐一觀摩展車、實地體驗上汽大通新能源車型後，對產品過硬嘅品質與領先嘅新能源技術給予高度評價。上汽商用車執管會主席、上汽大通總經理楊懷景，以及 Weststar 集團、Yinson 集團、Global Komited 等合作企業高層齊集現場見證。兩項標桿性訂單同步落實，充分印證海外客戶對上汽大通產品、技術與綜合服務能力嘅信賴，亦推動品牌喺馬來西亞新能源商用車、高端定製專用車兩大細分賽道實現跨越式突破。

【馬來西亞副總理體驗並讚好大通產品】

兩項標桿訂單集中簽約 多項“最大”紀錄刷新馬來車市格局

是次車展，馬來西亞全球能源基礎設施龍頭企業 Yinson Holdings Berhad 旗下綠色科技板塊 Yinson GreenTech 嘅電動出行品牌 drivEV，正式敲定 300 台大通 eDeliver 5 新能源輕客採購協議。這不僅係 Yinson GreenTech 成立以來規模最大嘅新能源輕客採購項目，而且係馬來西亞至今為止規模最大嘅新能源輕客單筆訂單。大通 eDeliver 5 依托上汽大通鴻圖 2.0 超級商用電動架構、寧德時代天行電池打造，完美適應城配物流、主幹運輸等多元運營場景，車輛投入運營後，將大幅推動馬來西亞物流行業向低碳、高效、可持續方向轉型。

【大通大拿 V1】

與此同時，上汽大通同當地授權經銷商 Weststar 旗下企業 Global Komited 達成合作，後者將採購 155 台基於大通 Deliver 9 車型打造嘅特殊用途車輛。Global Komited 深耕馬來西亞專用車、軍警防務車輛領域，具備完善嘅定製改裝體系與豐富嘅行業服務經驗。大通 Deliver 9 擁有紮實嘅底盤素質與極強嘅改裝拓展能力，基於原廠標準化體系完成改裝後，這批車輛將成為馬來西亞第一批由原廠完成整車改裝並交付嘅特殊用途車輛。該項目嘅落實，意味著上汽大通正式深入佈局馬來西亞高端定製商用車市場，實現由標準化物流車至專業化特種車嘅全場景產品覆蓋。

【政商嘉賓出席活動】

多款皮卡新品重磅發布 貼合市場需求筑牢海外競爭優勢

依靠本屆吉隆坡國際車展平台，上汽大通正式面向馬來西亞市場發布 Terron9、eTerron9、T60 三款皮卡新產品，精準貼合當地市場消費與使用需求。憑藉多年深耕本地市場嘅紮實積澱，上汽大通目前已穩居馬來西亞電動 VAN 市場佔有率第一，喺當地商用車領域嘅龍頭地位持續鞏固。目前，上汽大通產品遠銷全球 100 多個國家同地區，輕型客車、高端皮卡出口量常年位居中國品牌首位，同時亦係 DHL、英國皇家郵政等國際物流巨頭嘅長期合作夥伴，“中國智造”商用車嘅國際影響力持續提升。

【大通皮卡新品發布】

上海汽車大通有限公司

上海汽車大通有限公司（簡稱“上汽大通”）係上海汽車集團輕型商用車板塊嘅核心主體，旗下有大通、躍進兩大輕型商用車品牌。兩大品牌同依維柯、上海紅岩（重型卡車）、上海申沃（客車）、新動力科技共同組成上汽商用車嘅完整品牌體系。

作為上汽大通嘅核心品牌，大通以“用領先科技同全生態鏈打造用戶型企業”為使命，堅持做有溫度嘅品牌，為用戶提供高質量產品同全生態服務，持續引領新能源商用車步入用戶價值時代。

立足中國、佈局全球，大通構建起“全球大通、品質大通、科技大通、生態大通”四大核心實力——產品暢銷全球 100 多個國家同地區，成為國際市場認可嘅“全球大通”；依托達沃斯工業 4.0“世界燈塔工廠”同三大五星安全認證等嚴苛全球標準打造“品質大通”；以“超級全棧越野平台”星棧平台、“超級商用車電動架構”鴻圖架構等自研技術基座成為“科技大通”；透過鈴駒生態、星河計劃等生態圈構筑“生態大通”。大通形成由產品製造到技術賦能、由生態建設到全球拓展嘅完善體系能力，助力品牌向“全球輕型商用車領導者”嘅願景不斷邁進。

版權聲明：此文源自廠家供稿，如需轉載請尊重版權並保留出處。內容若存有質量疑問請立即同本網站聯絡，《商用車之家/汽車立體聲》將盡快處理並予以回應。

  当轻越野赛道挤满了 “套壳方盒子”，当 “越野平权” 沦为降价减配的营销话术，行业似乎都忘了：用户要的从来不是一台 “看起来能越野” 的 SUV，而是一台真能上山、能顾家、开十年还省心的车。6 月 12 日，北汽株洲超级工厂内，BJ30 旅行家第 15 万台整车正式下线，年度高光版同步上市。北京越野没有用花哨概念造势，而是联合央视财经直播拆解了一台行驶 15 万公里的实车 —— 把十万级轻越野的真实品质，摊在了全网面前。

15万台的速度，藏着轻越野的真正破局逻辑

  作为中国轻越野 SUV 品类最快达成 15 万台销量的车型，BJ30 旅行家的增长从来不是靠低价倾销，而是精准击穿了 “家用与越野不可兼得” 的行业痛点。长期以来，硬派越野费油难开、城市 SUV 娇气无趣，轻越野本该是最优解，却多数沦为 “样子货”：套个方盒子造型，加个黑色轮眉，就敢标榜越野属性，实际通过性、耐用性与普通 SUV 并无二致。

BJ30 旅行家打出的 “超野、超大、超省”，本质上是把三个最核心的用户矛盾彻底圆上了。

  超野，从来不是挑战极限的勋章，而是应对突发的从容。 它搭载的三擎四驱六模 HEV 混动架构，是中国方盒子 SUV 品类首次落地 HEV 技术路线：41% 热效率的混动专用发动机负责长距离节能，前后双电机兼顾实时补能与瞬时爆发，30 毫秒级智能四驱响应，0.5 秒即可输出峰值扭矩，配合能量中锁与全地形控制系统，泥地、沙地都能从容应对。很多人误以为越野能力是用来冲坡的，但对普通用户而言，真正的底气是雨天路滑不打滑、乡间烂路不托底、高速超车有储备 —— 这些日常场景里的安全感，远比极限越野的噱头重要。而 HEV 不用外接充电的特性，更让它彻底摆脱了新能源车的补能焦虑，把混动的经济性与四驱的稳定性，完全揉进了日常通勤里。

  超大，从来不是轴距数字的攀比，而是全家人的体面。 2820 毫米超长轴距、66% 的超高得房率，让它的第三排不再是凑数的 “宠物座”，1.8 米的成年人乘坐依然宽敞；1496 升超大后备箱，后排纯平放倒秒变 1.92 米大床，装得下露营装备，也容得下临时休憩；全车 38 处储物空间，让水杯、纸巾、儿童玩具都有专属位置。家用车的空间逻辑从来不是 “越大越好”，而是 “没人需要将就”：老人不用蜷着腿，孩子不用抱着东西，妻子的随身包不用放脚边 —— 这才是全家出行该有的从容。

  超省，从来不是抠门的算计，而是长期的踏实。 来自南非、印尼等五国的汽车博主实测，BJ30 旅行家在各国都跑出了百公里不超 5 升的油耗，一箱油续航超 1000 公里；不用找充电桩，加油即走，每年能省下数十小时补能时间；首任车主享整车终身质保，无高压电池包安全隐患，保养简便配件充足。很多人算用车成本只看车价，却忽略了十年周期里的隐性支出：找充电桩的时间、维修的精力、电池衰减的折价…… 真正的省钱，是省掉所有不必要的麻烦，让你把注意力放在路上的风景，而不是车本身。

高光版的升级：不堆配置，只提日常质感

  值此十五万台下线节点推出的高光版，没有盲目堆砌旗舰配置，而是在 “超野、超大、超省” 的基础上，把用户感知最强的细节再往上提了一阶。

  颜值上，经典方盒子造型搭配五阙星环贯穿灯组，全套电感潮改套件与专属星环轮毂，再加上全新橙色内饰与金属纹理饰板，硬朗里藏着精致。它没有把设计做成单一的 “网红款”，而是兼顾了不同人生阶段的审美：年轻人能穿出潮酷感，中年人开着也稳重大气。一台车的颜值，不该是用来标榜个性的标签，该是能撑得起通勤、赴约、露营等所有场景的体面。

  性能上，换装循环寿命 3 倍于普通电瓶的专用 AGM 电瓶，搭载保时捷同款涡轮增压技术，整车充电效率达 99%；后电机功率从 55 千瓦提升至 70 千瓦，匝道汇入、路口起步、紧急避让都能获得更及时的响应。好的动力升级从来不是刷零百加速数字，而是把用户每天都会用到的瞬间做到极致：起步不肉、超车有劲、避险跟脚 —— 这些转瞬即逝的底气，比任何参数都实在。

  体验上，更高的车身带来更开阔的视野，座椅加热通风、方向盘加热覆盖冬夏痛点；雨滴感应自动关窗，免去雨天下车的手忙脚乱；64 色氛围灯随音乐律动，给下班路留一片情绪自留地。高级感从来不是真皮与木纹饰板的堆砌，是你没想到的细节，它都替你想到了。

15万公里拆解：最硬核的品质，从来都藏在看不见的地方

  整场发布会最有分量的环节，从来不是新车上市与销量庆功，而是那场央视全程直播的 15 万公里实车拆解。15 万公里，差不多是普通家庭近十年的用车里程，多数车到这个节点，开始出现漏油、异响、动力衰减，多数品牌对高里程车况避之不及，北京越野却偏要拆给全网看。

  拆解结果没有意外的 “神迹”，却处处透着扎实：发动机涡轮积碳稀少，动力输出无明显衰减；变速箱外壳干燥无渗漏，内部齿轮无磨损坑洼；电池包没有鼓包、漏液与内部衰减；副车架、悬挂摆臂无锈蚀渗油，整个底盘的平整度、规整度与新车差距极小。没有夸张的宣传，只有工程视角的真实呈现 —— 而这份真实，恰恰是用户最需要的定心丸。一台车的终极性价比，从来不是买车时的价格有多低，而是开了十年之后，它还能给你多少安全感。换车周期拉长一年，年均用车成本就少一分；少出一次故障，出行的踏实就多一分。

  这份耐久底气，源头在北汽株洲超级工厂的制造标准里。焊接车间数百台机器人 100% 自动化作业，涂胶误差不超过一根头发丝，保证车身骨架刚性，走烂路无异响，碰撞更安全；五千多吨冲压设备一次性压制成型车身板材，确保车身均匀工整；喷涂车间全自动环保水性漆工艺，有害挥发物降低六成以上，新车无异味，漆面更耐晒耐腐蚀。每一道工序都设品控关口，每一台车都有品质追溯 —— 品质从来不是事后检验出来的，是从一块钢板开始，每一个环节都掐着精度做出来的。

总结：

  十五万台销量，是十五万个家庭的选择；十五万公里拆解，是十五分品质的答卷。BJ30 旅行家的走红，从来不是靠营销炒作，而是踩中了一个最朴素的道理：用户要的从来不是 “越野” 这个标签，而是一台能兼顾日常与远方、靠谱又省心的车。

  所谓越野平权，从来不是把越野拉下神坛，而是让更多普通人不用为了热爱妥协家用，不用为了实用放弃远方。3 万元超级置换政策后 6.99 万元起的门槛，高光版全面升级的质感，都是在把这件事做得更透一点 —— 让每一份想去山野的热爱，都不用付出太高的代价；让每一个平凡的日常，都能活出属于自己的高光。

喺中國 SUV 市場，有一條不成文嘅鄙视鏈：純電睇唔起插混，插混睇唔起油混，油混睇唔起純油。但係有意思嘅係，將條鏈子放進「輕越野」呢個具體場景入面，佢即時就失效咗。

6 月 12 日，BJ30 旅行家第 15 萬台喺北汽株洲超級工廠下線。中國輕越野 SUV 最快達成 15 萬台，唔係最貴嗰台，唔係最硬嗰台，係唯一一台揀咗 HEV 路線嘅方盒。

15 萬人揀 HEV，呢個有意思嘅地方。

一個被忽視嘅矛盾

輕越野 SUV 嘅動力路線，到底該揀乜？

純電？適合市區，唔在乎充電頻率嘅长途出行，越野唔得。

插混？可油可電，內置大電池，越野有風險，多數當純電用。

HEV？低速用電，動力強，發動機喺最高效區間運行。

三套方案，各自都有優缺點。但如果你必須揀一個「扣分最少」嘅，HEV 顯然最乾淨。呢個結論唔係我推導出嚟嘅，係 HEV 天然優勢。

三擎四驅六模係乜？

BJ30 旅行家嘅 HEV 架構，北京越野叫做「三擎四驅六模」。名字嚇人，拆开睇邏輯其實好清楚。

點解係「三擎」而唔係「兩擎」？傳統 HEV——包括豐田 THS、本田 i-MMD 都係雙擎：一臺發動機加一臺驅動電機。喺城市場景夠用，但輕越野需要低速扭矩爆發同四輪獨立驅動力分配，雙擎前驅為主嘅架構，遇到交叉軸或單輪打滑，明顯力唔到心。

BJ30 多咗一個後橋驅動電機。三個動力源各司其職：發動機負責高效巡航，前電機負責日常起步補能，後電機負責隨時爆發嘅低速扭矩同後輪驅動力。這唔係「多一個電機多一個賣點」，係輕越野場景對四驅能力嘅剛性需求，倒逼出嚟嘅技術選擇。

六種工作模式：純電、串聯、並聯、發動機直驅、能量回收、駐車充電，覆蓋由城市塞車到高速巡航到爬坡脫困嘅全場景。

你唔使動腦去揀，系統自己判斷切換。先係 HEV 喺輕越野場景入面嘅真正價值：唔係讓你喺六種模式入面做選擇，係讓六種模式替你做出選擇。

脫困能力上，電控能量中鎖毫秒級調配前後軸動力，四輪電子限滑 0.03 秒介入分配單輪扭矩。5928N·m 最大輪端扭矩，泥地、沙地、交叉軸隨便玩。

但係要講清楚邊界：BJ30 嘅「野」，係週末帶住家人行一段非鋪裝路面去睇日落嘅野，唔係扛住絞盤去無人區嘅野。搞清楚呢一點，你就知道佢已經超越大多數 SUV。

五國實測油耗唔超 5L

「省油」呢兩個字喺汽車營銷入面快被講爛咗。BJ30 喺國外做咗測試，畀五個國家嘅博主，喺各自國家嘅極端路況下實測。南非野生動物保護區非鋪裝路面 4.9L，印尼早高峰擁堵開冷氣 5.0L，阿聯酋高溫荒漠 4.9L，波蘭冰雪盤山路連續爬坡 4.85L，墨西哥 105 公里顛簸石板路 4.4L。

呢啲場景比任何標準工況都更接近輕越野用戶嘅真實用車環境。

我哋都可以算筆賬：同樣一年跑 15000 公里，按照 0.65 元/公里計算，同級最省油嘅 SUV 一年油費接近 1 萬蚊，BJ30 旅行家 HEV 大約 6 千。一年省 4000，對於 7 到 10 萬預算嘅家庭用戶嚟講，養車唔使再有額外負擔。

高光版升級

今次同步上市嘅高光版，喺 HEV 架構上做咗三個升級：後電機功率從 55kW 提升到 70kW，VGT 可變截面渦輪增壓上車，AGM 長壽命電池替換普通電池。

翻譯成大白話，後電機功率提升 27%，並線超車時動力更跟腳，唔使等轉速爬升；VGT 令渦輪喺低轉速就能介入，起步更輕快；AGM 電池循環壽命係普通電池嘅 3 倍。

三個升級嘅原因：唔係加配置，係補短板。補嘅係日常用車最容易被感知嘅痛點。

15 萬台，對北京越野意味著乜？

北京越野六十多年，一直幹硬派越野。BJ30 嘅 15 萬台，係一個硬派越野品牌第一次真正走出硬核圈子，被主流家庭用戶接受咗。呢 15 萬人入面，大多數以前可能冇正眼睇過北京越野，佢哋衝嘅唔係「越野世家」嘅招牌，而係一道簡單嘅算術題：7 萬蚊，混動方盒，省油能裝，仲可以偶爾行爛路。算明白咗，提車。

講講 HEV

HEV 嘅缺點：冇綠牌，冇購置稅減免，喺限購城市呢個係硬傷；純電續航電池細，唔使指望當電車開；

但如果你唔喺限購區域，對充電內心排斥，想要一台日常省油、輕越野仲有勁兒，週末喜歡露營、釣魚，7 萬蚊起就能開走嘅車，HEV 喺呢個用車場景入面比插混同純電都更適合。

我哋並冇講純電、插混唔好，而係技術冇絕對嘅先進同落後，只有在特定條件下，適合最重要。

但喺輕越野呢個「既要又要還要」嘅苛刻市場入面，至少目前嚟睇，BJ30 HEV 交出嘅答卷，分最高。

1.4 tons of water is approximately equal to two days of domestic water usage for a typical household.

This is also the water intake per unit produced by BMW Brilliance in 2025. More noteworthy is that this figure has decreased for eight consecutive years, reduced by nearly half compared to eight years ago.

This trend is clearly visible from data changes: In 2022, BMW Brilliance's water resource consumption per unit produced was 1.77 cubic meters/unit; in 2023 it dropped to 1.72 cubic meters/unit; in 2024 it further dropped to 1.57 cubic meters/unit; by 2025, it was compressed again to 1.4 cubic meters. Seemingly just changes after the decimal point, but looking at the Shenyang production base with an annual capacity exceeding 830,000 units, accounting for nearly 30% of BMW's global capacity, every decrease of 0.1 cubic meters creates very considerable resource saving benefits.

More importantly, this achievement is far below the industry average. According to industry standards, the advanced water quota for sedan manufacturing is about 4.0 cubic meters/vehicle, and the general value is about 6.29 cubic meters/vehicle. Currently, mainstream automakers generally remain in the 3.0—4.5 cubic meters/unit range, and even relatively advanced fuel vehicle factories domestically are mostly around 2.5—3.6 cubic meters/unit. However, BMW has almost "squeezed" single car production water consumption to the extreme.

But what BMW truly wants to answer is obviously not just "how to save more water".

For a long time in the past, the automotive industry focused more on sales, speed, and scale. After entering the new energy era, this competitive anxiety was further amplified, and the voice of "sales determine heroism" was once heard loudly. But after the industry entered the stage of deep competition, more and more people began to realize that a truly mature automotive industrial system is no longer just about how many cars are sold, but how to continuously reduce resource consumption and persist in the long-term commitment to low-carbon transformation within a huge manufacturing system.

In addition to the continuous decline in water usage, BMW Brilliance also gave its own thinking through 13 consecutive years of sustainable development reports. In 2025, its full value chain carbon emissions decreased year-on-year by more than 5.4 million tons, and supply chain carbon emissions decreased by 1 million tons compared to 2019. This means that sustainable development within BMW has long become a system capability that is executed long-term and iteratively.

And the efficient use of water resources is precisely one of the important benchmarks for measuring automotive green manufacturing capabilities. Compared to data that is easier to see like sales and capacity, water resource management often reflects a car company's long-term foundation at the manufacturing system level. In this regard, BMW is always committed to reducing water resource intake in production processes and daily operations, and relies on sound water resource management, as well as advanced water saving and water treatment technologies, to continuously reduce water demand from the source.

In 2025, BMW Brilliance achieved a dual decline in total water resource intake and per-unit production water intake. The total annual water resource intake was 752,100 cubic meters, a year-on-year decrease of 24% compared to 2024; the total water resource consumption was 439,481 cubic meters. At the same time, the total water intake of various factories has decreased for three consecutive years, with a decrease of over 40% compared to 2023.

Furthermore, BMW goes beyond "water saving" to rethink the relationship between industrial production and urban ecology. While strictly controlling the consumption of fresh tap water, it is also constantly exploring the potential for water resource recycling. Not only does it recycle wastewater by building efficient reclaimed water reuse facilities; it also creatively introduces municipal reclaimed water, integrating the factory water "small cycle" into the city water supply "large cycle". In 2025, the total use of reclaimed water exceeded 680,000 cubic meters, a year-on-year increase of 71.9%, and the saved water volume was enough to meet the annual domestic water needs of nearly 9,300 Shenyang households.

In fact, this exploration of BMW Brilliance's Shenyang production base is particularly important for Shenyang. As a typical water-scarce city in the north, Shenyang's per capita water resources are only one-sixth of the national average, and it is also a key region for the country to implement the "double control" strategy of total water usage and intensity.

Against this background, BMW Brilliance has continued to expand reclaimed water application scenarios since 2016, gradually covering municipal reclaimed water and internal reclaimed water systems. In 2025, the Shenyang Dadong Factory achieved breakthrough progress, where all production processes fully adopted reclaimed water substitution, and all production processes achieved zero tap water consumption. At the same time, based on the 100% use of municipal reclaimed water for factory greening and irrigation in 2024, it was further expanded in 2025 to the Tiexi Factory and Lida Plant coating workshop cooling tower operation, continuously improving overall water resource utilization efficiency and reducing the pressure on urban sewage treatment.

This concept revolving around water resource recycling is also continuously extending to BMW's entire supply chain system. Currently, 13 suppliers have installed advanced wastewater circulation and reuse systems, achieving the recycling and reuse of process water.

Not limited to the Shenyang production base, BMW is also promoting water saving practices at global production bases according to local conditions. For example, the Chennai factory in India and the Rayong factory in Thailand will collect rainwater intensively during the monsoon season, meeting about 50% of the water demand in the factory area throughout the year, and prioritizing its use for non-production scenarios such as toilet flushing, cleaning, and greening.

In fact, when the industry is increasingly competing on "parameters", "configurations", and "traffic", indicators like water resource utilization rate and supply chain carbon reduction, which seem "not eye-catching" or even "not mainstream", actually better reflect an enterprise's understanding of long-termism. Because a truly mature global car company must not only think about "how many cars were sold this year", but also think about ten, twenty years later, whether it still possesses the system capability and sustainable development capability to continue participating in global competition.

For the automotive industry today, this might also be an increasingly important question: What should a car company ultimately leave behind? Is it rapid overdraw after short-term scale sprinting, or the industrial system capability that can traverse cycles and continuously create long-term value.

In a sense, BMW's persistence on sustainable development over these 13 years has also made people re-understand another layer of meaning of "luxury". True luxury has never been just the accumulation of parameters and configurations, but rather a long-term awe of resource efficiency, environmental responsibility, and future development.

And as more and more car companies begin to rethink the relationship between "scale growth" and "long-term value", BMW's answer sheet regarding "water" may also be providing a reference with greater long-term significance for the entire industry to move towards a new stage of high-quality and sustainable development.

 6 月 12 日，以「十五萬熱愛，高光而來」為主題嘅 BJ30 旅行家十五萬台下線暨高光版上市發布會，喺北汽株洲超級工廠盛大啓幕。為推動越野平權普及，令万千家庭輕鬆擁抱輕越野生活，BJ30 旅行家全系重磅推出3 萬元超級置換補貼，全系超級置換價低至 6.99 萬元；全新年度車型 BJ30 旅行家高光版同步登場，定位專業輕越野 SUV，喺顏值、性能、駕乘體驗三大維度全面進階，其超級置換價 8.29 萬元起。活動現場，北京越野聯合央視財經開展全網首次 15 萬公里實車拆解直播，以直觀實測鑒證車輛硬核品質，向全網消費者展現產品可靠實力。

北汽集團副總經理、北京越野董事長張國富喺現場表示：「BJ30 旅行家已然成為國內輕越野 SUV 領域最快達成 15 萬台銷量嘅車型。十五萬台嘅亮眼成績，凝聚住市場、行業與全球用戶嘅信任。這唔單止係銷量速度嘅突破，更係十五萬位用戶共同鑄就嘅品質標杆。佢既係中國 HEV 混合動力技術交出嘅優異答卷，更係中國智造面向世界發出嘅鏗鏘之聲。」

十五萬用戶認可，鑄就產品實力豐碑

依托北京越野六十餘年越野領域技術積澱，BJ30 旅行家憑藉超野、超大、超省三大核心優勢，攬獲全球十五萬用戶青睞，穩居中國輕越野 SUV 第一梯隊。

超野實力，從容征服全場景路況

BJ30 旅行家搭載行業領先嘅三擎四驅六模 HEV 混合動力架構，亦係國內首款配備該混合動力系統嘅方盒子 SUV，填補咗細分市場空白。呢套架構由熱效率達 41% 嘅混合動力專用發動機、前後雙驅動馬達組成三擎動力組合，分別適配長途節能、即時補能、瞬時加速等不同工況；智能四驅系統響應僅 30 毫秒，0.5 秒即可釋放峰值扭力，配合六大智能運行模式，可自動匹配最優動力方案。車輛仲搭載能量中鎖、四輪電子限滑與智電 ATS 全地形控制系統，即使面對泥地、沙地等複雜路況，都能穩健通行，讓用戶盡情奔赴山野。

超大空間，解鎖全家用車自由

新車採用三排七座佈局，搭配 2820mm 超長軸距，空間利用率高達 66%，實用性拉滿。1496L 超大車尾箱空間，後排座椅純平放倒後可化身 1.92 米大床；寬大嘅 B 級尺寸第三排，即使係身高 1.8 米嘅成年人乘坐都舒展自在。全車設置 38 處精緻化儲物空間，零碎物件皆可有序收納。寬敞靈活嘅空間表現，完美適配全家出行、長途自駕、戶外旅居等多元場景，令每一位乘員都能享受舒適出行。

超省體驗，用車全程省心無憂

喺用車成本層面，BJ30 旅行家實現慳錢、慳時、慳心三位一體。此前，嚟自南非、印尼、阿聯酋、波蘭、墨西哥五國嘅汽車博主聯合實測，呢個車百公里綜合油耗均控制喺 5L 以內，滿油續航輕鬆突破 1000 公里。作為 HEV 混合動力車型，車輛無需依賴充電樁，加油即可出發，每年可省下數十小時補能時間。同時，首任車主可享有整車終身保養，高壓電池組安全可靠，車輛保養便捷、配件供應充足，徹底打消用戶用車後顧之憂。

可城可野、全能均衡嘅產品特質，令 BJ30 旅行家跳出同質化競爭，成為兼顧城市通勤與戶外輕越野嘅首選座駕。

全新高光版登場，三大維度全面升級

恰逢十五萬台下線嘅重要節點，北京越野重磅推出 BJ30 旅行家高光版。新車喺原有硬核產品力基礎上，實現高光靚靚、高光性能、高光體驗全方位升級，打造更具魅力嘅輕越野出行座駕。

高光靚靚，潮酷造型適配多元審美

新車延續經典方盒子車身造型，硬朗越野氣場與精緻車身線條相得益彰。標誌性五闕星環貫穿燈組辨識度十足，搭配全套電感潮改套件、專屬星環輪轂與同色運動前後保險槓，潮流範兒拉滿。車內新增專屬橙色內飾搭配金屬紋理飾板，質感與層次雙重提升，無論年輕群體還是家庭用戶，都能從中找到專屬喜愛。

高光性能，動力與耐用雙向進階

全新高光版登場，三大維度全面升級

恰逢十五萬台下線嘅重要節點，北京越野重磅推出 BJ30 旅行家高光版。新車喺原有硬核產品力基礎上，實現高光靚靚、高光性能、高光體驗全方位升級，打造更具魅力嘅輕越野出行座駕。

高光體驗，打造移動舒適座艙

BJ30 旅行家高光版車身高於常規 SUV，行車視野開闊通透。座椅加熱、座椅通風、方向盤加熱等舒適配置一應俱全，兼顧四季用車需求；搭載自動雨刷感應系統，雨天可自動關閉車窗，細節盡顯貼心。車內 64 色氛圍燈可跟隨音樂律動切換，營造沉浸式駕乘氛圍，將車廂打造成溫馨愜意嘅移動休閒...

全網首拆十五萬公里 BJ30 旅行家，央視鑑證真實品質

為回饋十五萬車主嘅相伴與熱愛，北京越野推出「3 萬超級置換政策」，置換用戶同新購用戶都可以享受。喺 3 萬元超級置換政策之上，北京越野仲帶來五重尊享禮遇，限時下訂即可享受：

第一重，保養禮：贈送價值 6000 元整車終身保養（限首任非營運車主）；

第二重，金融禮：0 首付等多種金融產品可選；

第三重，呼朋禮：舊客戶轉介紹成交，獎勵至高 800 元京東卡；

第四重，升級禮：全系終身 OTA 免費升級；

第五重，流量禮：基礎流量終身免費，娛樂流量 2 年免費且唔限量。

值此世界盃開幕，BJ30 旅行家高光版仲限時開啟「燃情世界盃，高光贏大獎」活動：喺全國任何授權門店購車，即可獲得競猜資格，精準命中世界盃冠軍同決賽比分，再享 5 萬購車補貼。

真正嘅實力唔畏懼嚴苛嘅審視。發布會現場，北京越野攜手央視財經，對行駛 15 萬公里嘅 BJ30 旅行家進行拆車直播，以真實車況展現耐用品質。同時，鏡頭深入探訪北汽株洲超級工廠，見證中國智造如何從源頭守住每一部車嘅卓越品控。

15 萬公里相當於普通家庭近十年嘅使用里程，BJ30 旅行家拆開後：引擎渦輪乾淨積碳好少，動力輸出依舊充沛，波箱外殼完好不漏油，內部齒輪亦冇損壞坑洼，動力系統狀態優異；電池組冇鼓包、漏液、內部變質衰退嘅情況，長久使用唔使擔心電池老化故障；副車架、懸掛擺臂冇銹蝕、滲油漏油問題，整個底盤平整度、規整度同新車差距好細，被動安全防護始終在線。呢場直播用鏡頭證明，BJ30 旅行家用料紮實、工藝可靠、耐用突出，能夠畀用戶帶來更低維修成本、更長嘅換車週期，以及每一次出行嘅安心感。

北京越野仲攜手央視財經深入北汽株洲超級工廠，從製造源頭揭開 BJ30 旅行家精良品質背後嘅邏輯。喺焊接車間，幾百台機器人手協同作業，百分百自動化，塗膠誤差唔超過一根頭髮絲，保證車身骨架更堅固，抗撞擊、抗形變能力更強，行爛路唔會有異響，碰撞時更安心；喺沖壓車間，五千多噸巨型沖壓設備一次性壓制成型車身板材，保證車身均勻工整、線條流暢，靚靚嘅高顏值外觀即源於高精度沖壓打底；喺噴塗車間，幾十台機器人手全自動噴塗，搭配環保水性漆，有害刺鼻揮發物質降低六成以上，新車冇異味，老人家同細路仔乘車更安心，漆面更加耐曬、更加耐腐蝕。同時，每道工序都有品控檢查關卡，保證每一部下線嘅 BJ30 旅行家全部品質達標，畀用戶買得放心、開得踏實。

十五萬熱愛，高光而來。作為越野世家，北京越野以多元產品矩陣精準佈局，致力於讓唔同需求嘅用戶都能搵到最契合嘅出行夥伴。BJ30 旅行家高光版以極致產品力同誠意價錢，令每一份熱愛都唔會被辜負，令每一次出發都閃閃發光；BJ40 增程長續航版則以「可城可野極安全」嘅硬核實力，陪伴用戶奔赴更廣闊嘅天地。未來，北京越野將繼續與車主並肩同行，奔赴下一程山川湖海，共赴每一個高光時刻。

上汽集團喺昨日（5 月 28 日）搞咗件大事，舉辦咗一場特別有排面嘅交車儀式。簡單嚟講，佢哋家賣咗出去嘅車累計達到 1 億輛！呢可係中國汽車行業頭一嚟有车企跨過“億”呢個門檻，算係立咗個新里程碑。

呢 1 億輛車背後，其實都係上汽呢 70 多年一路走過嚟嘅成績單。由最早嘅工人都用榔頭一步步敲出“鳳凰牌”轎車，到後來大家熟悉嘅桑塔納、別克，再到而家嘅榮威、智己呢啲新能源車，上汽算係見證咗中國汽車工業從無到有、從弱到強嘅全过程。

佢哋而家掛喺嘴邊嘅理念係“懂車更懂你”，意思就係唔單止技術硬核，仲要令我哋普通用戶覺得好用、愛用。

今次代表第 1 億輛“里程碑”嘅車型，係智己剛推出嘅 LS9 Hyper。呢部車可以話係上汽而家技術嘅“集大成者”，堆咗唔少黑科技。比如佢用嘅係全线控四輪轉向，配上 520 線嘅激光雷達同英偉達最新嘅晶片，三電系統都係全域 800V 嘅高壓平台，性能直接衝進咗 3 秒俱樂部。

更厲害嘅係，佢仲搞咗個“內生安全”技術，將汽車安全從傳統嘅物理安全，延伸到咗防黑客、防網絡攻擊嘅信息安全層面。而且，呢部車嘅車主都好有意思，係 Momenta 嘅 CEO 曹旭東，呢間公司係上汽喺自動駕駛領域嘅老搭檔，呢波屬於係“伙伴變車主”咗。

除咗智己，上汽今次都係全品牌總動員。由榮威、MG、五菱呢啲我哋耳熟能詳嘅品牌，到大眾、奧迪、別克呢啲合資夥伴，都拿出咗自家嘅新車黎一齊慶祝。

比如大眾 ID. ERA 9X 就首發咗 Momenta 嘅強化學習模型，別克新出嘅至境 E7 一個月就賣咗一萬多台。呢啲車唔單止畀個人開，仲有像大通嘅電動客車、紅巖重卡呢啲商用嘅，覆蓋咗我哋生活嘅方方面面。

今次儀式最熱鬧嘅點在於“全球接力交付”。唔單止喺上海主會場，畫面仲切到咗南京、柳州呢啲國內城市，甚至英國、印尼、新加坡邊度嘅車主都同步提車咗。呢說明上汽而家真係“走出去”咗，喺海外 170 多個國家地區都能見到佢哋嘅車，MG 名爵喺歐洲都連續 11 年賣得最好。

而且，今次交車仲請咗唔少有意思嘅真實車主來站台。比如搞知識付費嘅羅振宇成為咗華境 S 嘅體驗官，前國腳楊晨買咗大眾嘅增程式車，仲有做公益嘅博主劉佳都提咗別克嘅 MPV。呢啲普通人嘅故事，比單純講參數更令人感受到车企同用戶之間嘅連接。

寫喺最後

總括嚟講，呢 1 億輛對上汽嚟講係個階段性嘅大成績，但更像係個新起點。畢竟而家汽車行業卷得好犀利，新能源同智能化係大趨勢，上汽呢架勢係要继续喺呢啲領域發力，爭取令更多人開上佢哋造嘅好車。

6月13日，2026重庆车展盛大开幕。长安马自达以“依然马自达”为主题，携经典传奇跑车MX-5、全球战略新能源车型MAZDA EZ-6（以下称EZ-6）、MAZDA EZ-60（以下称EZ-60）以及4月上市的EZ-60马年版亮相N8馆展台，全面展现企业新能源转型的最新成果，并同步公布一系列用户共创活动。同时，长安马自达推出618年中钜惠，在至高20,000元国补和17,000元厂补基础上，购指定车型可享价值7,999元专属尊享套装。

全球车实力背书 树立新能源价值标杆

EZ-6与EZ-60从产品开发之初即以全球标准打造。设计上，EZ-6斩获“2026世界年度设计车”大奖，成为首个获此殊荣的中国新能源车型，EZ-60更成为全球唯一同时斩获8项世界顶级设计大奖的SUV。安全方面，两款车型均严格按照中欧双五星标准打造，EZ-6拿下C-NCAP、E-NCAP等5项权威安全认证，EZ-60电池安全提前满足新国标及欧标，长安马自达更向所有新能源用户承诺“电池终身自燃包赔，不限里程、不限车主”。

操控方面，EZ-60成功摘取中国新能源汽车拉力锦标赛场地赛SUV组冠军、拉力赛总成绩亚军，验证极致操控实力。车展现场，长安马自达车主，同时也是冠军车手的纪浩，分享了他驾驶原厂未改装纯电EZ-60征战中国新能源汽车拉力锦标赛的心路历程，在6天910公里的魔鬼赛程中，面对绝大多数增程/插混参赛车型的竞争，凭借EZ-60极致的品质稳定性与“人马一体”调校，从27个品牌100台参赛车中突围，完成了对EZ-60原厂量产车性能的极限验证。

[长安马自达车主、冠军车手纪浩]

目前，长安马自达已顺利获得欧盟、英国、澳大利亚三大市场整车认证，成为国内首个同时拿下这三项认证的合资新能源车企。过硬的全球品质赢得了国际市场的广泛认可，5月底，80多位来自欧洲、澳洲、泰国的海外经销商专程考察南京工厂，对生产工艺与品控体系给予高度评价。目前，EZ-6与EZ-60海外销售及预售态势持续向好，国内市场EZ-60已连续7个月蝉联合资新能源中型SUV销量冠军。

长安马自达汽车销售分公司执行副总经理吴旭曦表示：“长安马自达已成为马自达全球新能源整车设计、研发、制造基地和出口中心。我们郑重承诺，每一位马自达新能源用户拥有的都是一款真正的全球车。”

[长安马自达汽车销售分公司执行副总经理 吴旭曦]

坚守“用户+”思维 构建品牌与用户的价值共同体

中国市场500万用户是长安马自达品牌发展的同行者、价值的共创者。2026年，长安马自达持续践行“用户+”思维，发起了系列用户共创活动，构建起全维度、全生命周期的用户生态，让“依然马自达”的承诺，不仅体现在产品的价值细节里，更融入与每一位用户的情感共鸣中。对于参加长安马自达一系列活动的用户和马粉，将有机会参与2026粉丝盛典。

年初启动的“心愿之旅”，以“用户许愿、品牌助力”的双向奔赴，让长安马自达真正走进了用户的生活。每一个心愿背后，都是用户与马自达之间独一无二的情感联结。累计推出11期的“车主故事荟”，则成为马粉精神的展示窗口：这里有连续7年捐助贫困小学的公益达人、连续4年组织车友会关爱特殊儿童的爱心领队，有因马自达相识相知的甜蜜情侣。这些真实鲜活的故事，构成了长安马自达品牌最动人的底色。

“悦马创作家”与“全民经纪人”计划，则为用户搭建了共创品牌价值的平台。活动上线以来，涌现出大批用镜头记录拥车生活、用口碑传递产品价值的马粉。“零零后”的EZ-60车主孙靖依分享了自己作为“悦马创作家”的感受：“平时工作忙，但可以利用自己的空余时间分享用车感受。我是个新手，第一次参加，但不管是车友还是长马工作人员，都会不遗余力地帮助我，如果你是马自达车主，喜欢分享、爱交朋友，欢迎加入悦马创作家”。

[冠军车手纪浩（左）/“悦马创作家”孙靖依（右）分享自己的拥车生活]

5月正式启动的“青苗计划”第二季，目前正陆续走进全国顶尖高校，与青年学子深度交流长安马自达在设计、驾控、安全、智能化等领域的实践成果。同步开启的EZ-60全国高校改装设计大赛，不仅为优秀作品提供创意成真的机会，更向广大青年学子开放了暑期实践与实习名额，进一步促进学以致用、产学融合。

社会责任的践行，同样离不开用户的共同参与。自2015年以来，长安马自达已在云南累计捐建12所希望小学，总投入超1000万元，惠及上万名师生。6月，长安马自达再次发起“每一公里都有善意”公益行动，将用户的每一次出行都转化为公益基金，全部用于改善希望小学的学习与生活条件，让爱心在车轮上传递。

618年中钜惠来袭 多重福利回馈用户

借重庆车展契机，长安马自达同步开启“驭享夏日风情 悦享618大促”活动，即日起至6月30日，全系车型推出重磅购车礼遇：至高17,000元置换厂补和20,000元以旧换新国补，购指定车型赠价值7,999元尊享套装（原厂充电桩+龙膜太阳膜+TPE脚垫/后备箱垫），享0首付5年低息（年均费率1.99%）及价值7,999元的终身零燃权益。此外，所有到店试驾新能源车型用户均可获赠国家级非遗金陵金箔，详情咨询授权经销商。

“依然马自达”从来不是一句口号，长安马自达在传承百年品牌基因的同时，始终把用户需求放在第一位。未来，长安马自达将继续以全球标准打造好每一款产品，用真诚连接每一位用户，让更多人感受到“人马一体”的驾驶乐趣。6月13日-21日，欢迎广大消费者莅临重庆国际博览中心N8馆长安马自达展台，近距离感受全球车魅力。

更多企业及产品资讯查询长安马自达官方网站或微信公众账号「长安马自达」

长安马自达官方网站

https://www.changan-mazda.com.cn

MAZDA EZ-60

https://ez-60.changan-mazda.com.cn/

MAZDA EZ-6

http://ez-6.changan-mazda.com.cn/

次世代MAZDA3昂克赛拉

http://www.changan-mazda.com.cn/product/mazda3/

MAZDA CX-30

http://www.changan-mazda.com.cn/product/cx-30/

MAZDA CX-5

https://www.changan-mazda.com.cn/product/cx-5/

MAZDA CX-50

http://www.changan-mazda.com.cn/product/cx-50/

6月13日重庆车展开幕这天，长安马自达展台“依然马自达”，两台车往那一搁，一台是MX-5，经典跑车的光环自带滤镜，旁边站着EZ-6和EZ-60，还有一台4月份刚刚上市的EZ-60马年版，在灯光下透着一种不多见的克制感。

设计与安全：两张全球通行证

这两款车手里攥着的，是全球市场的入场券。EZ-6刚把“2026世界年度设计车”大奖揽入怀中，这是该奖项首先落在中国新能源车型名下。旁边的EZ-60更像个奖项收割机，德国红点、iF、美国IDA等八项全球设计大奖被其收入囊中，在全球SUV阵营里独此一份。

对，就是这种“不声不响干大事”的节奏。安全层面，两款车死磕中欧双五星标准。EZ-6集齐C-NCAP、E-NCAP及中保研等五项权威认证，EZ-60的电池安全更是提前达标2026年新国标与欧标。让人心里踏实的是长安马自达甩出的那句话：电池终身自燃包赔，不限里程、不限车主。这不是推广口号，是给用户的定心丸。

赛道验证：原厂素车的硬核实力

展台上的冠军车手纪浩，讲了个真实故事。他开着一台未经任何改装的原厂纯电EZ-60，出征中国新能源汽车拉力锦标赛。6天910公里，穿越魔鬼赛程，在强手如林的增程与插混阵营中，硬是拿下了场地赛SUV组冠军及拉力赛总成绩亚军。

可以这样说，赛场上的计时器，比任何精心打磨的PPT都更有说服力。这份底气，源于南京工厂——马自达海外工厂的制造底蕴。这里生产着供应全球的车辆，品控标准完全一致。五月末，八十多位远道而来的欧洲、澳洲及泰国经销商，在实地考察后给出了高度评价。手握欧盟、英国、澳大利亚三大整车认证的长安马自达，已是国内率先达成此成就的合资新能源车企。纵观销量市场，EZ-60在国内已连续七个月稳坐合资新能源中型SUV销量榜首之位。

用户生态：从心愿兑现到善意循环

视线转到用户层面，这里的氛围不像在执行KPI。00后车主孙靖依，作为“悦马创作家”的一员，分享着自己利用碎片时间记录用车生活的点滴。她提到，无论是车友还是厂家人员，都在真心实意地提供帮助。

这正是长安马自达“用户+”思维的落地。年初启动的“心愿之旅”，由品牌助力用户完成年度心愿；“车主故事荟”里，有坚持七年捐助贫困小学的公益达人，也有因马自达结缘的甜蜜情侣。这些真实的人生切片，构成了品牌十分温情的底色。

社会责任板块，他们玩得更实在。自2015年起在云南捐建的十二所希望小学，已惠及万名师生。六月启动的“每一公里都有善意”行动中，车主每行驶一公里，品牌即捐赠零点一元善款。这种与真实里程挂钩的公益，远比一次性捐款更难作假。

618购车政策：实打实的让利

借重庆车展东风，长安马自达的618促销政策相当直接。即日起至6月30日，全系车型可享至高2万元国补与1.7万元厂补，购买指定车型赠送价值7999元的尊享套装（含原厂充电桩、龙膜太阳膜及TPE脚垫/后备箱垫），更提供零首付五年低息方案，年均费率仅1.99%。所有到店试驾新能源车型者，还能获赠一份非遗金陵金箔。

#依然马自达 #百万马粉悦马同行

6 月 11 日晚上，中國輪胎行業龍頭企業中策橡膠（603049.SH）正式公布 2025 年年度權益分派實施公告，將向全體股東派發超 12.5 億元現金「大紅包」。

每股派息 1.43 元，鼓勵長期價值投資

公告顯示，本次利潤分配以公司總股本 874,485,598 股為基數，每股派發現金紅利 1.43 元（含稅），合計派發總額達 12.51 億元，分紅率达 30.15%。時間節點上，股權登記日定為 2026 年 6 月 17 日，除權（息）日及現金紅利發放日均為 6 月 18 日。

在扣稅規則方面，公司嚴格執行差別化政策鼓勵長期投資：個人及證券投資基金持股超 1 年的，股息紅利暫免徵收個人所得稅；持股 1 個月至 1 年（含）的，實際稅負 10%；持股 1 個月以內（含）的，實際稅負 20%。對於 QFII 及滬股通投資者，按 10% 稅率代扣代繳所得稅，扣稅後每股實發 1.287 元。

三年業績連升，高分紅底氣十足

大手筆分紅源於穩健的業績支撐。2025 年，中策橡膠實現營業收入 449.56 億元，按年增長 14.52%；歸母公司擁有人應佔溢利 41.47 億元，按年增長 9.51%；每股基本盈利 4.95 元。

作為國內輪胎行業絕對龍頭，中策橡膠近年來持續保持高分紅傳統，2024 年曾推出每 10 股派 13 元的方案。2023 年至 2025 年，公司營收與淨利潤連續三年穩步增長，盈利能力持續鞏固，為高分紅提供了堅實支撐。

數智賦能與全球擴產並舉，構筑增長引擎

高分紅背後，是中策橡膠數智化與全球化雙輪驅動的強勁動能。始創於 1958 年，公司旗下擁有朝陽、威獅、好運等知名品牌。智造端，公司攜手華為打造 F5G-A 全光工廠示範項目，獲頒國家級能效「領跑者」殊榮；市場端，公司成功切入問界 M6 新能源車型配套供應鏈，拓寬市場版圖。

全球化佈局更是碩果累累。2025 年，公司境外收入佔比達 47.86%。目前，泰國、印尼基地穩健提產；投資 10.41 億元的越南基地順利推進；擬投資 5 億美元的墨西哥基地亦在建設中。海外產能釋放將有效規避貿易壁壘，鞏固全球競爭優勢。

以豐厚分紅回饋股東，以創新智造與出海佈局引領未來。中策橡膠正展現出行業領軍者的擔當，有望在全球賽道上持續跑出高質量發展「加速度」，為投資者創造長期價值。

文 | AUTO 芯球

作者 | AUTO 芯球團隊

喺中國汽車嘅大家族入面，有間「非典型」頭部企業。

佢已經連續 23 年，位居中國品牌乘用車出口第一，全年銷量幾乎有一半係賣到國外嘅，係公認嘅出海一哥。

你可能唔知道，喺海外消費者心目中，佢嘅地位高到咩程度？今年 4 月 23 日，由國際汽車工作組（IATF）、國際汽車監督署（IAOB）、汽車工業行動集團（AIAG）、英國汽車制造商同貿易商協會（SMMT）組成嘅國際汽車質量專家團追住佢，親自登門造訪把「汽車工業巔峰獎·品質創新人物」呢個大獎，捧到咗呢間企業嘅董事會主席手上。

更唔用講，連續三次‌獲得被譽為國際質量「奧林匹克」級嘅 ICQCC 質量金獎，證明咗佢喺海外市場受歡迎嘅程度，已經「遙遙領先」於國內同行。

如果上面講嘅呢啲，您仲未感覺嘅話，那我話你知，最近備受關注嘅路虎神行者 8 嘅引擎，係佢造嘅。

恭喜你答啱咗！沒錯，我講嘅就係奇瑞汽車。

咁樣，奇瑞點解如此光芒四射？董事長尹同躍又做啱咗咩呢？

「技術偏執狂」嘅雙輪驅動：自研死磕，合作唔裝

尹同躍畢業於被譽為安徽汽車產業嘅「黃埔軍校」合肥工業大學。1984 年汽車製造專業畢業後，尹同躍直接入職咗一汽紅旗轎車廠，做起咗汽車工藝員嘅工作。由於佢勤奮好學同突出嘅表現，好快便畀工廠錨定為核心人才並被派去德國、美國進修。

回國後，尹同躍擔任一汽大眾總裝車間主任兼物流科科長，仲畀授予過「一汽十大傑出青年」稱號，可話係前途一片大好。

然而，芜湖市組織嘅一次參觀學習活動，卻徹底改變咗尹同躍嘅人生軌跡。

當時芜湖市正在計劃建設一座汽車城，亦得到咗省裏嘅大力支持。而此時已經鋒芒初露嘅尹同躍，正係芜湖市所稀缺嘅人才，於是訪問團力邀其返鄉發展，主持家鄉嘅汽車項目。而真正打动尹同躍嘅卻係訪問團講嘅一句說話：總係為外國人做事冇咩出息。正係呢句說話，激發咗佢心底嘅「國產品牌之夢」。

於是，辭職辦手續，揹住行李從中國汽車之都長春，來到咗睇落跟汽車毫無關係嘅蕪湖。

天將降大任於斯人也，尹同躍深感責任重大，唯有全力以赴，鞠躬盡瘁。

奇瑞喺起步期，係從「汽車嘅心臟」引擎開始嘅。為咗呢個項目勢在必得，尹同躍甚至立咗硬淨軍令狀：如果搞砸咗，就去跳長江。

正係憑住呢股執着同韌勁兒，佢從一汽挖嚟咗 288 名幹部同 1000 多名員工，正係憑住呢股執着同韌勁兒，面對扯皮怠工嘅外國生產線組裝團隊，佢哋大聲吼出一聲：滾回你哋老家去，讓我哋自己嚟！

於是，經過 500 日嘅艱苦奮戰，1999 年 4 月 27 日，奇瑞第一台引擎順利下線，一次過點火成功。7 個月後，首輛奇瑞轎車——風雲 000001 成功下線。

至此以後，喺尹同躍帶領下，奇瑞爆款車層出不窮。2003 年，奇瑞推出一代神車奇瑞 QQ，全年嘅銷售額突破 80 億元。

奇瑞 QQ 當年幾火？用「現象級國民神車」嚟形容佢唔誇張，因為佢係中國自主品牌第一款真真正正意義上嘅「爆款」。2014 年奇瑞 QQ 停產前，累計銷量高達 140-154 萬輛，出口全球 100 多個國家同地區，累計出口超 50 萬輛。

2013 年，奇瑞喺新嘅體系同流程下，又打造出另一款經典車—瑞虎 5。而為咗嚴把質量關，喺準備上市之前，尹同躍仲請咗日本專家進行驗收，呢個日本專家當時用指甲抠車把入面，發現有個印，話：呢個唔行。

於是無理三七二十一又重新做。第二次檢查嘅時候，日本專家又話材料配方要重新調整、重新認證。

就係咁樣，尹同躍帶領團隊反覆推倒重嚟。而當瑞虎 5 通過嚴苛驗證時，亦意味著奇瑞告別咗「攞零件造車」嘅初級階段，造車技術同體系亦真正貼近咗國際標準。

以引擎熱效率為例，呢係衡量燃油車核心能力嘅硬指標。目前主流引擎熱效率大多喺 38%—45% 之間，而奇瑞鯤鵬天擎引擎做到咗 48%。據奇瑞內部數據，其鯤鵬動力引擎升級版嘅全球累計裝機量，已超過 310 萬台。所以，中國造嘅燃油車引擎到底行唔行？敢拍胸脯話「行」嘅，目前恐怕只得奇瑞。

如今，奇瑞引擎熱效率已穩定喺行業頂尖嘅 44.5%。憑呢手絕活，奇瑞贏得咗捷豹、路虎呢兩大國際豪車標竿嘅青睞，雙方合資成立咗間新公司，新能源汽車品牌「神行者」（FREELANDER）更係直接搭載咗奇瑞嘅 1.5 公升增程器。

同華為嘅合作，則係強強聯手。尹同躍有一句話常被提及：「意見唔一致嘅時候聽華為嘅，意見一致嘅時候聽奇瑞嘅。」呢唔係場面上嘅追捧，亦唔係刻意低調，而係一個工程師出身嘅企業家，對技術最真實嘅尊重，同最務實嘅姿態。

事實上，由智界 S7/R7 開始，雙方都係滿意同互相欣賞嘅。鴻蒙智行為何將首款 MPV 揀定為智界 V9？正係綜合考量咗奇瑞嘅製造硬實力，係「技術定義 + 頂級製造」深度結合嘅需要。

首先喺產能同品控方面，奇瑞為智界 V9 專心打造咗超級工廠同全新焊裝線，投入超 200 億專項資金，可以保质保量交付呢種大尺寸 MPV 同高工藝要求嘅車型。其次喺供應鏈成本管控上，奇瑞擁有完善嘅供應鏈體系，能有效平衡華為高級智駕（如 896 線激光雷達）帶嚟嘅高 BOM 成本，支撐 V9 定價喺 38.98 萬起嘅價格區間，具備較強嘅市場殺傷力。

全球化佈局：唔係「賣出嚟」，而係「生長出嚟」

早在 1999 年，尹同躍就認定咗一件事：中國汽車必須走出去，但唔係以廉價傾銷嘅方式，而係以長期主義嘅方式。

結果係咩？奇瑞連續 23 年穩坐中國品牌乘用車出口第一，2025 年出口汽車 134.4 萬輛，幾乎佔咗全年銷量嘅一半，累計出口已超 585 萬輛。更難得嘅係，奇瑞出口嘅新能源汽車，每賣 5 輛就有 1 輛賣到法規最嚴嘅歐洲，這意味著奇瑞汽車嘅品質，係全球頂級嘅。

尹同躍用一句說話總結咗奇瑞嘅全球化理念：「In somewhere, For somewhere, Be somewhere——喺邊度，為邊度，成為當地一份子。」將深度融入本地市場當做汽車出海嘅核心目標。

呢唔係口號。奇瑞喺全球有 10 個海外工廠，好似俄羅斯、巴西、埃及等 KD 工廠實現咗「散件出口、本地組裝」，咁樣既能規避關稅，又帶動咗當地嘅就業，深受當地政府嘅歡迎同支持。

針對俄羅斯同中東嘅極寒天氣，奇瑞強化咗汽車嘅空調系統同引擎冷卻功能；針對巴西同拉美市場，奇瑞開發咗靈活燃料可同時加注乙醇同汽油嘅引擎；針對歐洲市場，以 OMODA、JAECOO 新品牌切入，全力滿足 Euro NCAP 五星安全標準；針對東南亞市場，奇瑞利用本地工廠開發咗右舵車型。

除此之外，奇瑞仲開發咗 T1X、M1X、火星架構等多個模塊平台，讓產品能快速適應不同國家嘅法規、路況同氣候。

今年 4 月，奇瑞喺西班牙巴塞羅那成立咗首個海外區域營運中心，並且同步啟動咗西班牙研究院，主攻方向為電動化、智能出行與可持續發展，目標係開發出「更有本地味兒嘅汽車」。

喺海外市場，奇瑞冇將自己當做「外嚟嘅製造商」，仲主動為當地承擔企業嘅社會責任。例如，同世界自然保護聯盟合作，開展咗一項地中海波西多尼亞海草床恢復項目，以守護當地嘅「海洋之肺」；奇瑞仲喺馬來西亞組織當地車主，開展植樹造林公益活動，為守護當地嘅生態環境盡心盡力。

當好多企業仲喺「追風口、賺快錢」嘅時候，奇瑞已經喺海外搭建產業鏈、佈局研發網絡多年。呢份堅持，如今終於交出咗耀眼嘅成績單。

結語：唔係神來之筆，而係 23 年嘅「笨功夫」

尹同躍做啱嘅，從來唔係某一個「神來之筆」，而係喺 23 年前就認定咗「中國汽車必須走出去」，然後用工程師嘅較真、商人嘅耐心、長期主義者嘅定力，將「中國製造」嘅口碑一塊一塊地砌入咗全球市場。

當國內车企仲卷價格卷配置嘅時候，奇瑞早已喺海外市場完成咗從「廉價替代」到「品質首選」嘅蛻變——呢先係國際質量專家團「追住頒獎」嘅根本原因同底气：唔係因為你講咗咩，而係因為你喺全球市場上，用二十多年嘅時間，真正做到咗咩。

可以好客觀嚟講，奇瑞掌舵人尹同躍，不僅係國產汽車出海一哥，更係推動中國汽車走向世界嘅奠基人同火炬手，呢份榮耀將會寫入中國汽車工業嘅編年史。

願奇瑞汽車百尺竿頭，更進一步！

*本文圖片均來自網絡

聚焦智能汽車，助力關鍵決策。

6 月 12 日，以「十五萬熱愛，高光而來」為主題嘅 BJ30 旅行家十五萬台下線暨高光版上市發佈會喺北汽株洲超級工廠隆重舉行。活動現場迎嚟 BJ30 旅行家第 15 萬台整車順利下線，全新 BJ30 旅行家高光版亦正式亮相。新車定位輕越野 SUV，全系享 3 萬元超級置換補貼，普通版本超級置換價 6.99 萬元起，高光版超級置換價 8.29 萬元起。同時，北京越野攜手中央電視台開展 15 萬公里實車拆解直播，以真實車況、工廠溯源雙重形式，向全網印證產品過硬品質同中國智造實力。

北汽集團副總經理、北京越野董事長張國富喺現場表示，BJ30 旅行家係目前國內達成 15 萬台銷量速度最快嘅輕越野 SUV。十五萬台銷量背後，係全球用戶嘅認可同信賴，呢款車型不僅交出咗中國 HEV 技術嘅亮眼答卷，更加係中國智造走向世界嘅有力宣言。作為中國方盒子 SUV 品類首款 HEV 混動車型，BJ30 旅行家依托北京越野六十餘年越野技術積澱，憑藉**超野、超大、超省**三大核心優勢，成功喺全球市場站穩腳跟。

喺越野性能層面，BJ30 旅行家搭載行業領先嘅三擎四驅六模 HEV 混動架構。呢套系統由熱效率達 41% 嘅混動專用發動機、前後雙驅動電機組成三擎動力組合，分別適配長途節能、實時補能、瞬時加速等不同工況；智能四驅系統響應僅 30 毫秒，0.5 秒便可爆發峰值扭矩。配合能量中鎖、四輪電子限滑以及智電 ATS 全地形控制系統，車輛可自如切換六大駕駛模式，輕鬆征服泥地、沙地、碎石路等多種複雜路況，令城市代步同戶外輕越野雙不誤。

空間表現係家用出行嘅核心亮點。新車採用三排七座佈局，軸距達到 2820mm，空間得房率 66%，第三排空間寬敞，身高 1.8 米嘅成年人亦可以舒適乘坐。常規狀態下尾箱容積為 1496 公升，後排座椅純平放倒後可形成 1.92 米嘅超大休憩空間。全車共設置 38 處儲物點位，大小隨身物品都能妥善收納，充分滿足全家出行、戶外露營、日常載貨等多元化需求。

能耗與使用成本方面，BJ30 旅行家表現十分亮眼。此前南非、印尼、阿聯酋、波蘭、墨西哥五國汽車博主聯合實測，該車百公里綜合油耗均控制在 5 公升以內，一箱油續航里程超 1000 公里。車型採用油混架構，無需依賴充電樁，加油即可出行，每年可為用戶節省大量補能時間。同時首任車主可享受整車終身質保，高壓電池無安全隱患，後期保養便捷、配件供給充足，真正做到慳錢、慳時、慳心。

此次上市嘅 BJ30 旅行家高光版，喺現款车型基礎上圍繞**高光顏值、高光性能、高光體驗**三大維度全面升級。外觀延續經典方盒子硬朗造型，配備獨有嘅五闕星環貫穿燈組、專屬星環輪轂同前後同色運動保險桿，同時新增專屬車漆同橙色內飾，搭配金屬紋理飾板，硬朗氣質同精緻質感兼備。

動力系統完成多項優化升級，換裝循環壽命達普通電瓶 3 倍嘅高性能 AGM 電瓶，搭載保時捷同款渦輪增壓技術，整車充電效率提升至 99%；後電機功率由 55 千瓦提升至 70 千瓦，路口起步、匝道口匯入、緊急避讓等場景下動力響應更為迅捷。

駕駛體驗進一步進階，新車配備座椅加熱、通風同方向盤加熱功能，搭載感應自動關窗系統，64 色氛圍燈可跟隨音樂律動變化，將座艙打造成舒適愜意嘅移動會客廳，兼顧日常通勤同長途出行嘅乘坐體驗。

為回饋廣大消費者，北京越野推出多重限時禮遇。全系車型均可享受 3 萬元超級置換補貼，不限品牌、不限車齡，新購同置換用戶均可參與。疊加五重尊享權益：首任非營運車主可獲贈價值 6000 元整車終身質保；提供 0 首付等靈活金融方案；老客戶轉介紹成交可領取至高 800 元京東卡；全系車輛享受終身 OTA 免費升級；基礎流量終身免費，娛樂流量暢享 2 年不限量。恰逢世界盃賽事期間，買車用戶亦可參與猜測活動，精準猜中冠軍隊伍同決賽比分，額外再享 5 萬元買車補貼。

品質一直都經得起嚴苛檢驗。發佈會現場，中央電視台財經全程直播一台行駛 15 萬公里嘅 BJ30 旅行家拆解全過程。呢個里程相當於普通家庭近十年嘅使用里程，拆解結果顯示，發動機積碳極少、動力狀態依舊飽滿，變速箱無滲漏、齒輪磨損微小；電池包無鼓包、漏液、衰減等問題；副車架、懸掛等底盤部件無鏽蝕、滲油現象，整體車況接近新車水準。直播團隊仲深入北汽株洲超級工廠，探訪沖壓、焊接、噴塗等生產車間。全廠大量自動化機器人作業，沖壓、焊接精度嚴苛，噴塗採用環保水性漆，從生產源頭把控車身強度、漆面品質同座艙健康，每一道工序都設有品控關卡，築牢品質根基。

目前 BJ30 旅行家家族車型官方指導價區間為 9.99 萬 -13.99 萬元，涵蓋燃油標準版、燃油進階版、燃油七座版、混動進階版以及全新高光版多款配置，價格梯度清晰，可滿足唔同預算、唔同場景嘅用車需求。從率先落地混動技術嘅方盒子 SUV，到迭代升級嘅高光版本，再到斬獲十五萬台市場佳績，BJ30 旅行家走出咗一條「可城可野、全能實用」嘅發展路線。

未來，北京越野會繼續深耕輕越野細分市場，以硬核產品、親民價格、完善服務，推動越野生活全民化，陪伴萬千用戶奔赴山野同日常，解鎖更多高光出行時刻。

12 Jun, di bawah lampu sorot Pabrik Super BAIC Zhuzhou, unit penuh BJ30 Traveler ke-150,000 secara rasmi dihasilkan. Pengilang kenderaan ini mempunyai pengumpulan off-road lebih daripada enam dekad, memberikan jawapan dengan satu set data: tempahan 24 jam selepas pelancaran melampaui 16,859 unit, menjadi kategori SUV Off-road Ringan China yang paling pantas mencapai penjualan 150,000 unit. Serentak dengan itu, Edisi Highlight BJ30 Traveler versi baharu tahun ini secara rasmi dilancarkan, semua julat melancarkan dasar tukar ganti super 30,000 Yuan, harga tukar ganti super semua julat serendah 69,900 Yuan bermula, harga tukar ganti super Edisi Highlight bermula 82,900 Yuan.

Di sebalik kelajuan ini adalah kedudukan tepat Beijing Off-road dalam pasaran SUV Off-road Ringan berbentuk 'Kotak'. Menurut statistik Pusat Teknologi dan Informasi Automotif China, penjualan pasaran kenderaan Off-road China tahun 2025 melampaui 1.3 juta unit, pertumbuhan tahun ke tahun melebihi 25%, di mana model SUV Off-road Ringan凭借 harga mesra pengguna dan reka bentuk personalisasi sudah menguasai hampir 70% bahagian pasaran. Dalam model 'Kotak' dalam julat harga 100,000 hingga 200,000 Yuan, BJ30 Traveler凭借 tiga label 'Lebih Off-road, Lebih Besar, Lebih Jimat' menemukan kurva pertumbuhan yang berbeza.

Tiga Enjin, Empat Roda, Enam Mod, HEV Hibrid Dilancarkan Terdepan

BJ30 Traveler memuatkan arkitektur hibrid HEV 'Tiga Enjin, Empat Roda, Enam Mod' yang memimpin industri, menjadi model hibrid HEV pertama dalam kategori SUV 'Kotak' China. Arkitektur ini merangkumi satu enjin khusus hibrid dengan kecekapan haba mencapai 41%, dan dua motor pendorong depan dan belakang, bertanggungjawab terhadap penjimatan jarak jauh, pengisian masa nyata dan letusan serta merta. Kelajuan respons quattro pintar mencapai 30 milisaat, digabungkan dengan penguncian tengah tenaga dan sistem had licin elektron empat roda, tork hujung roda maksimum boleh mencapai 5928N·m, senario off-road ringan seperti tanah liat, pasir boleh dicakup.

Konsumsi bahan api adalah dimensi pengesanan paling langsung pengguna. Data ujian daripada lima blogger automotif dari Afrika Selatan, Indonesia, UAE, Poland, Mexico menunjukkan BJ30 Traveler konsumsi bahan api per 100km di semua negara tidak melebihi 5 liter, jaringan satu tangki minyak lebih 1,000 km. Yang perlu dilihat secara rasional adalah data had dalam keadaan memandu profesional dan penggunaan bahan api gabungan sebenar pengguna biasa wujud jurang, yang kedua kemungkinan besar berfluktuasi dalam lingkungan 5L-6.5L, masih termasuk tahap yang lebih baik dalam kelas yang sama.

Tiga Baris Tujuh Kerusi, 1496 Liter Bak Belakang

Bagi pengguna keluarga, ruang adalah pembolehubah utama dalam keputusan membeli kenderaan. Saiz badan BJ30 Traveler 4,730mm×1,910mm×1,790mm, jarak paksi 2,820mm, menggunakan susun atur tiga baris tujuh kerusi (2+3+2), kadar penggunaan ruang 66% membenarkan dewasa 1.8 meter duduk di baris ketiga tidak kelihatan sempit. Kapasiti bak belakang lazim 420 liter, selepas kerusi belakang dibaling rata boleh diperluaskan hingga 1,496 liter, menciptakan ruang rata sepanjang 1.92 meter, dipadankan dengan间隙 lantai 215mm, boleh merangkumi senario perjalanan dan perkhemahan. Keseluruhan kenderaan dilengkapi 38 ruang simpanan, menyediakan keanjalan penyimpanan yang cukup untuk perjalanan keluarga berbilang ahli.

Tiga Dimensi Tepat Tambahan

Model Edisi Highlight tambahan bukan sekadar susunan konfigurasi mudah, tetapi optimasi tepat untuk maklum balas 150,000 pengguna. Titik peningkatan utamanya termasuk:

Dari segi prestasi: menukar bateri AGM prestasi tinggi, kehidupan kitaran adalah 3 kali ganda bateri biasa; memuatkan teknologi turbocharger jenis yang sama dengan Porsche, kecekapan pengecasan keseluruhan kenderaan mencapai 99%; kuasa motor belakang dinaikkan dari 55kW ke 70kW, respons tenaga dalam senario pemasukan jalan tol, elakan kecemasan lebih segera.

Dari segi pengalaman: dilengkapi pemanas kerusi, pengudaraan, pemanas stereng, sistem boleh mengesan titisan hujan untuk menutup tingkap secara automatik; lampu suasana 64 warna menyokong bergerak mengikut irama muzik, kemaskini OTA kenderaan sepanjang hayat percuma, aliran asas sepanjang hayat percuma.

Dari segi rupa: menggunakan set lampu melintas laluan bintang lima unik pada kelas, disandingkan dengan rim bintang eksklusif dan penampan suka hadapan dan belakang berwarna sama, menyediakan lencana warna peribadi seperti Oren Lava.

Pengesahan Kualiti: Pembongkaran Kenderaan TVR Pusat Menguatkan Ketahanan

Semasa sidang akhbar, Beijing Off-road bekerjasama dengan Ekonomi TVR Pusat melakukan pembongkaran langsung terhadap satu BJ30 Traveler yang telah menempuh 150,000 km. Keputusan menunjukkan akumulasi karbon pada turbin enjin sangat sedikit, kulit luar transmisi tiada kebocoran minyak dan gear dalaman tiada lekuk kehausan; pakej bateri tiada bengkak, kebocoran cecair dan pereputan ketara; rangka bawah dan lengan gantung tiada karat dan masalah kebocoran minyak, kepadatan lantai dan kereta baru perbezaannya sangat kecil. Nilai teras siaran langsung ini adalah mengembalikan tanggapan tetap pengguna terhadap kenderaan buatan China 'merosot apabila lama digunakan' menggunakan keadaan komponen sebenar.

Harga dan Dasar: Subsidi 30,000 Yuan Menurunkan Had Permulaan

Semua julat BJ30 Traveler menyediakan dasar tukar ganti super 30,000 Yuan, harga panduan rasmi semua julat adalah 99,900 - 136,900 Yuan, harga tukar ganti super turun hingga 69,900 - 106,900 Yuan. Atas asas ini, juga ditambah lima ganjaran istimewa: pemilik bukan komersial pertama menikmati jaminan seumur hidup kenderaan penuh bernilai 6,000 Yuan, susunan kewangan bayaran awal 0, insentif pengenalan pengguna lama 800 Yuan Kad JD, kemaskini OTA sepanjang hayat semua julat percuma, aliran asas sepanjang hayat percuma dan aliran hiburan tanpa had selama 2 tahun.

Tulisan Akhir

Semasa fasa peralihan pasaran SUV Off-road dari 'kelas kecil kukuh' ke 'orang ramai ringan luar bandar', BJ30 Traveler membuktikan dengan jawapan penjualan 150,000 unit: yang benar-benar menyentuh pengguna keluarga, bukan parameter yang disusun, tetapi nilai utiliti yang dapat dirasa — konsumsi bahan api rendah yang dibawa oleh HEV Hibrid, kebebasan perjalanan yang dibawa oleh susun atur tujuh kerusi, serta keikhlasan harga yang dibawa oleh dasar tukar ganti 30,000 Yuan. Bagi keluarga dengan bajet dalam julat 70,000 - 110,000 Yuan yang berharap merangkumi perjalanan bandar dan kehidupan luar, BJ30 Traveler menyediakan pilihan realiti untuk mendaratkan 'mimpi off-road' ke perjalanan harian.

【导语：历经多年技术迭代、政策试点与市场打磨，全球Robotaxi行业逐渐告别试验探索初期，正式迈入商业化落地与规模化扩张的关键窗口期。在政策、成本、技术的多重共振下，海内外市场呈现差异化发展态势，行业短期的运营逻辑与中长期的产业变革趋势愈发清晰。】

作者：张大川

日前，极氪为Waymo量身打造的原生L4级自动驾驶车型Ojai，于旧金山正式投入载客运营。在美国持续对中国电动汽车产业实施限制的背景下，此次落地堪称里程碑式突破，也意味着中国车企在全球 Robotaxi 赛道已拥有举足轻重的话语权。

△极氪为Waymo量身打造的原生L4级自动驾驶车型Ojai于旧金山正式载客运营

放眼行业大势，全球自动驾驶法规体系加速完善，整车与感知硬件成本持续走低，2026年成为 Robotaxi从示范运营转向规模化商业落地的关键之年。诸多迹象表明，行业已摆脱长期亏损的试运营状态，正式迈入商业落地与全球化扩张并行的全新发展阶段。

国内Robotaxi商业化落地加速

2026年，国内Robotaxi相关法规体系建设驶入快车道。工信部发布L4级自动驾驶强制性国家标准征求意见稿，围绕整车算力、感知设备、系统冗余等核心指标，明确量产车型的准入门槛。公安部同步出台自动驾驶道路通行规范，该文件将于7月正式施行，统一了L3、L4级别车辆的上路规则、事故责任判定及交管管理要求。目前全国已有26座城市开放无安全员 Robotaxi 商业化收费运营资质，各地也纷纷出台专项政策助力产业发展。其中深圳率先落地智能网联汽车地方立法，严格落实自动驾驶数据属地化管理要求。

政策红利加持下，行业迎来规模化商业化的关键转折点，出行科技企业与整车厂商同步发力，形成量产落地与运营拓展双向推进的发展格局。

△国内首款按照L4级自动驾驶标准打造的前装量产Robotaxi原型车——小鹏GX已经量产

除极氪为Waymo定制研发的L4车型Ojai之外，其他国内头部玩家也动作频频。百度萝卜快跑运营版图已拓展至22座城市，日均订单量保持稳步增长；小马智行取得深圳全域商业化运营资质，率先在广州、深圳实现单车盈利，并携手丰田推进定制款 Robotaxi量产落地。车企阵营同样加速布局：国内首款按照L4级自动驾驶标准打造并实现前装量产的Robotaxi原型车——小鹏GX已经量产；吉利依托旗下曹操出行，在杭州投放无方向盘专属 Robotaxi 开展示范运营。此外，文远知行持续深耕多城商业化项目，多条线路常态化载客；滴滴自动驾驶也在多地扩大无人车队规模，持续打磨运营服务能力，全行业商业化落地节奏全面提速。

△小马智行率先在广州、深圳实现单车盈利

各国逐渐完善法规体系为Robotaxi 护航

国内Robotaxi市场发展如火如荼，2026年也成为海外多国自动驾驶法规落地的重要节点。以美国为例，《2026 自动驾驶法案》进入审议阶段，大幅放宽无方向盘专用 Robotaxi 的量产豁免限制。此前美国各州监管规则零散不一，而这部联邦法案将彻底扫清障碍，助力自动驾驶车辆跨州规模化投放。欧盟则在现有《人工智能法案》及自动驾驶豁免规则基础上，逐步开放欧洲核心城区L4级自动驾驶商业化运营权限，英国、德国、法国等主要欧洲国家也相继细化交通事故权责界定条款。日本、韩国、阿联酋等国同样持续完善准入规范，划定商业化示范运营区域，力争在无人驾驶赛道中保持竞争力。

政策落地的同时，全球车企与科技企业也在加速布局、全力攻坚。

Waymo搭载极氪纯电专属底盘，在美国工厂完成第六代自动驾驶系统的量产装配，整体制造成本显著降低。该车型摒弃方向盘与脚踏结构，是真正的全无人驾驶车辆。Waymo计划从旧金山起步，逐步覆盖美国多个城市，年内冲刺数万台产能目标，同时推进伦敦、东京等海外城市的落地运营。

作为Waymo在北美的核心竞品，特斯拉同样加码发力，已在总部奥斯汀推出无安全员 Robotaxi 服务，并计划年内拓展至达拉斯、休斯顿等德州城市。依托纯视觉技术路线，特斯拉Robotaxi车型——Cybercab具备明显的成本优势；叠加现阶段暂无新车型发布的背景，企业将重心全面押注于自动驾驶出行业务。完成重组的Cruise重新取得加州道路测试牌照，稳步重启示范运营。Uber 则持续扩充自动驾驶车队，目前已在北美、中东多地上线Robotaxi约车服务，加速从传统网约车平台向自动驾驶出行聚合平台转型。

美国Robotaxi市场同样出现了百花齐放的局面

除此之外，现代联合Motional在首尔开启自动驾驶付费试点；日产携手Uber、英国团队配合 Waymo推进东京无人出租车落地；多家中国自动驾驶企业也完成新加坡、韩国的商业化筹备，海外市场整体正从道路测试迈入常态化收费运营阶段。中国自动驾驶企业的全球化布局同样亮点纷呈。欧洲市场方面，文远知行于6月3日在西班牙马德里上线当地首个商业化 Robotaxi 服务，这也是其全球落地的第12座城市；小马智行联合Uber在克罗地亚萨格勒布落地运营，打造欧洲首个全域收费 Robotaxi项目。中东迪拜凭借宽松的产业政策，集中落地百度、文远知行、小马智行的全无人运营项目，逐步构建起区域性自动驾驶产业枢纽。

△日韩车企巨头也在持续推进Robotaxi的商业化落地

Robotaxi未来可期

数据预测，2035年全球Robotaxi市场规模或将突破4000亿美元，国内市场规模也将迈入千亿量级，行业发展前景广阔。

政策层面，未来3至8年，全球自动驾驶法规将完成从试点细则到统一立法的过渡。国内将陆续出台全国统一的L4级自动驾驶车辆准入、事故责任判定、数据安全管理相关法规，逐步开放高速、跨城路段的全无人运营权限。欧美、日韩等海外市场也将持续松绑管控，破除全无人自动驾驶商业化落地的法律阻碍。各国监管方在严守安全底线的前提下放宽政策，既能提升本土车企的全球竞争力，也为行业长期发展夯实制度基础。

成本端同样迎来利好。伴随车载大模型、国产激光雷达、线控底盘实现规模化量产，Robotaxi硬件成本不断下行。目前零跑A10售价低至8.68万元，已是标配激光雷达的车型；预计2027年前后，国内具备Robotaxi能力的主流车型造价将下探至15—20万元。与此同时，Robotaxi单公里运营成本优于传统网约车，行业即将迎来规模化盈利节点。随着运营版图持续扩张，规模效应将进一步凸显。而车辆保有量提升积累的海量路测数据，还会持续优化自动驾驶系统应对复杂路况的能力，让车辆事故率显著低于人工驾驶，大众接受度也将稳步提升。

△随着技术进步以及规模扩大，Robotaxi 硬件成本不断下行

对车企而言，未来B端出行服务与C端零售将成为两条独立赛道，Robotaxi 已成出行领域明确的发展方向。产业链各方将加速深度协作，整车企业、算法厂商、出行平台与零部件供应商携手构建垂直整合的产业联盟。现阶段依托出行业务获取增量订单的车企，若未能及时完成业务布局与资源整合，后续或将面临B端订单萎缩的问题。此外，国内车企与自动驾驶企业的出海节奏也将持续加快。技术授权+本地车队合作，会成为海外市场快速拓量的主流模式。在此过程中，核心知识产权与数据安全保护、适配海外各地自动驾驶法规，与探索可持续盈利模式同等关键。

△Robotaxi 成为出行领域明确的发展方向之一

点评

总体来看，Robotaxi已完成技术验证，政策完善、成本下探、需求落地三大核心驱动全面成熟。全球赛道格局清晰：国内依托分层监管体系与完整产业链，实现商业化落地与出海双向突破；欧美通过立法松绑本土产业，同时以严苛的数据合规壁垒限制外来入局者。短期行业将聚焦核心城市精细化运营，打磨稳定盈利模式；中长期随着L4原生自动驾驶车型规模化落地，Robotaxi将深度融入城市公共出行，重塑传统网约车、出租车的行业格局。

（本文系《禾颜阅车》原创，未经授权，不得转载）

抢丰田。

文｜胡成旭 编辑｜冒诗阳

汽车像素(ID:autopix)原创

6月9日，比亚迪像往年一样，把2025年度股东大会开在了总部，深圳坪山。

来的人比往年都多，公司临时把会场从会议室挪到了平时办发布会的厅里。王传福在台上说，今天到场接近千人，是历史上最多的一次。

提问环节，一位重仓多年的股东站起来，他想知道，公司接下来会往哪走。

王传福的回答里，第一次出现了一个词，全球第一。他说，未来三到五年，比亚迪会持续增长，五年之后，在规模上要做到“真正的全球第一”。

不是新能源第一，不是中国第一，而是把丰田、大众、现代起亚都算进去之后的整车规模第一。

说这句话时，比亚迪正经历新能源时代以来，最大的一轮降速。2026年前五个月，比亚迪在国内卖了78.8万辆，同比下滑43.3%。中国市场已经很难继续给它提供过去那种增量。

所以王传福的目标，真正指向的是海外。

仔细看看比亚迪过去两三年做的事，这个目标并不奇怪。它的打法，早就不像一家只想在海外占据一席之地的公司了。

01

比亚迪要抢的，

是丰田、现代们的基本盘

要理解比亚迪离目标有多远，先得看缺口。

今天车企里的全球第一是丰田，一年卖一千万辆出头；比亚迪2025年卖了460万辆，排在全球第六。中间隔着五百多万辆，大致相当于在现有体量之外，再造一个今天的比亚迪。

这多出的五百多万辆，能确定的事，是它大部分不会来自国内市场。

2025年中国的新能源渗透率已经到53.9%，逼近天花板；比亚迪当年的国内销量不升反降，比2024年少了三十来万辆。

吉利、奇瑞、长安都在追，本土这盘棋接近见顶，能再抠出来的增量有限。增长的缺口，于是被整体推到了海外。中国之外，全球新能源渗透率至今只有11%出头。

可“海外”从来不是一整块，它最肥的几块，恰恰是比亚迪进不去的。美国用关税和法规壁垒，把全球最大、也最赚钱的那块市场封死；日本、韩国是本土品牌的铁桶，外人很难撬动；印度则用高关税和准入门槛把中国车挡在门外。

剩下能打的，是南美、东南亚、中亚、澳洲、英国、海湾国家，以及欧洲和墨西哥的一部分。市场集合更小，每一个能去的地方要扛的份额也就更重。

而这些开着门的市场，没有一个是空场子。

东南亚是丰田的主场，它在那儿拿着近四成份额，比亚迪在泰国才刚挤进前三。澳洲更极端，丰田在那里连续二十三年销量第一，销量是第二名的两倍半；海湾国家则是丰田和现代起亚共同的天下，其中沙特、阿联酋、阿曼等国家，丰田市占率都是冠军。

只有巴西，存量盘握在Stellantis、大众、现代起亚和雷诺手里。

把这些市场的主人一个个列出来，名字会不断重复，出现得最多的那个是丰田，其次是现代起亚，再往后才轮到大众和Stellantis等欧洲车企。

所以比亚迪要抢的海外粮仓，是一盘相当具体的存量，日系、韩系车企用几十年燃油车攒下来的基本盘。

它真正要换下来的，是RAV4、卡罗拉，伊兰特、Creta这一类经济、耐用，卖了几十年的走量车，靠自己的DM-i插混和刀片电池纯电，在每个市场最走量的价格带里，一辆一辆地替换。

把链条拉直，“全球第一”这个口号落到地上，其实是一句更朴素的话，比亚迪得在丰田、现代起亚的基本盘里，把它们卖了几十年的家底抢过来。

这是一场残酷的仗，它有多少机会？

02

王传福把增长写成产能表

面对“怎么从第六走到第一”这种问题，王传福的习惯，是把它改写成一道供给侧的算术。

6月9日，他谈得最多的不是市场，而是产能。他说今年能卖多少车，取决于电池能造多少；二代刀片电池的产能在逐月往上爬，每个月多出两三万套；要等到2027年产能大规模释放，国内和海外才会一起放量。

一个本该关于市场、产品的问题，被他解释成了“我能造多少”。在他的讲述里，需求似乎是默认充足的，瓶颈在自己的产线上。

王传福似乎相信，只要过去三年国内新能源的技术曲线会在海外重演，剩下的问题都可以交给排产表。

这个思路，能够解释比亚迪过去两年的海外布局。

它海外在建、规划至少六座工厂，巴西卡马萨里厂由福特退出后的旧厂改造，2023年拿下，2025年7月下线第一辆车，目标2026年底做到三十万产能；泰国厂2024年投产，年产能十五万；匈牙利塞格德厂兼着欧洲总部，土耳其计划砸了十亿美元（可能暂缓），乌兹别克斯坦、印尼各有布点。

比亚迪这套打法的出发点，是一场关于速度的下注。

回头看比亚迪在国内的崛起，靠的是技术先行。2021年第四代DM-i把插混做到与同级油车一个价、油耗更低，刀片电池又同时解决了安全和成本，插混年销量两三年里从27万辆涨到两百多万辆。

那几年中国的新能源市场几乎是空的，谁先把又好用又便宜的电动车摆上货架，谁就能整片整片地收下增量。

这套打法持续到现在。今年股东大会上，王传福说“我每周大概有一半的时间，是在技术的海洋里面游泳”，他认为自己，是比亚迪“12万名工程师里面的其中一员”。

可如今这套打法，换算成销量的过程没那么顺了。吉利、奇瑞、零跑一个个追了上来，DM-i不再是独门秘籍，能做闪充的也不止比亚迪一家。

技术越来越同质，越来越逼近物理天花板，再往前迈半步，换来的销量越来越少。

海外是另一回事。中国之外，新能源还停在比亚迪几年前面对的那个起点上，渗透率低、好车少、价格贵，绝大多数市场仍是燃油车的天下。

那条曾经把比亚迪一路抬到全球第六的技术曲线，在海外几乎还没开始爬。比亚迪想做的，是赶在这条曲线扬起来之前站到最有利的位置，把国内已经验证过的成功，原样复制到一个更大的盘子上。

这就解释了海外这盘棋为什么下得又重又急。比亚迪判断窗口期有限，一旦海外的新能源也起量，追兵会像在国内一样涌来，留给先发者的时间未必更长。

它不愿把时间花在等市场成熟上，更不愿把主动权交出去。

今年6月，有外媒称，比亚迪正在考虑收购一座欧洲旧工厂，为此已经看过欧洲“诸多工厂”，正和包括Stellantis在内的车企谈。

比亚迪更倾向于独立运营工厂，它想接手的是可以快速翻新、独立运营、权属和运营边界清楚的棕地工厂，而不是再陷入欧洲车企原有的合资、租赁或多方利益结构里。

关键工厂、供应链自己主导，连经销和品牌也尽量自己控，服务于效率和速度。它宁愿先不要分摊风险的伙伴，而是一条能开到最快的决策链。

巴西那座由旧厂改造，从动工到首车下线只用了十六个月。出口模块也是一样，六到八艘的船队把出海的物流也攥进自己手里。渠道这头，泰国入股了当地经销商，拉美绑定一家门店过百的经销集团，英国的授权店一年内从52家加到125家，还跟优步签下十万辆的单子。

顺着这条逻辑，海外那些动作就连成了一条线。王传福打出去的，是一套能复制的模板，这也是为什么，当外界问销量时，他会用“排产表”的逻辑来回答。

能不能成立，最终系于那个最根本的判断，那条由技术拉动市场的曲线，过去几年在国内有多陡，未来几年在海外的很多市场，会一样陡。

只要这个判断站得住，把题目简化成一张排产表，就是最快的解法。

03

比亚迪VS吉利

同样出海，不同赌法

一个容易产生的误读，是把比亚迪的出海，概括成比奇瑞、吉利“更重视”。

论激进，三家其实不分伯仲。论海外体量，奇瑞2025年海外卖了134万辆，比比亚迪多近三十万，连续二十多年坐着中国乘用车出口冠军的位子；论资本胆量，吉利从沃尔沃、莲花、Polestar一路买到和雷诺的动力总成合资。

真正的差别不在激进的程度，而在激进背后的战略判断。

奇瑞押的是出口的广度，整车出口加散件组装，把车铺进别人铺不到的角落，本质是一套轻资产的打法。

吉利押的是资本和结盟，李书福更像一个配置者，他一面抓核心能力，把智能化和新能源技术打磨到最优，一面占股份、结盟友，在工厂和渠道层面，寻求借力。

▍李书福

今年，吉利千里浩瀚G-ASD获得欧盟UN R171认证，成为首个通过这一法规认证的中国辅助驾驶系统，搭载车型可在欧盟销售，不必逐国重复认证。

与此同时，吉利整合哥德堡和法兰克福研发团队，成立Geely Technology Europe，计划把中国与海外车型发布的时间差，从一年以上压到6个月以内。

同样在今年，领克的欧洲销售复用沃尔沃资源；吉利在韩国、南美，复用雷诺的资源。吉利汽车的淦家阅讲过，中国品牌出海不是去“占领”，而是要“走进去”，在当地合资，复用当地资源做成双赢，这是这套逻辑的自然表达。

三种选择背后，是三种战略判断，也是三种关于护城河该建在哪里的判断。

吉利对技术替代的判断没有那么着急。今年3月吉利2025财年业绩发布会上，吉利控股行政总裁桂生悦说，未来经济型乘用车市场很可能会被robotaxi替代。不久后，吉利成为英伟达的汽车合作伙伴之一。

这个判断显示，吉利并没有把今天的新能源竞争当成终局。它相信汽车产业后面还会有更长的技术重排，因此更愿意用合作和资本配置，给自己保留弹性。

正因为有这样的区别，吉利没有着急提“第一”，也不会把第一的时间，压到五年。它更像是在给未来下注，而不是把所有筹码压在当前这轮新能源替代上。所以吉利在海外的选择，几乎是比亚迪的反面，愿意接受慢一点、分散一点、复杂一点。

比亚迪要用电池、工厂、船队和渠道，把规模尽快做穿；吉利则更愿意在技术路线、区域市场和合作关系里多占几个位置。

04

排产表的另一面

把规模做到第一，是一种目标的设置，是一种战略判断，最终也会成为一种结构。

2026年，吉利、奇瑞、长安、长城几乎都端出油电混动，去抢丰田THS在充电不便市场里的份额，唯独比亚迪缺席。

技术上它并非做不出。中国车企这一轮HEV，并不是复刻丰田THS。它绕开了老牌车企擅长的发动机、行星齿轮和长期标定，把战场拉回中国车企更熟悉的电驱体系，电池缩小，取消外接充电，保留插混的低油耗逻辑，变成一台不用充电的混动车。

但比亚迪选择不做，转去海外铺设充电设施。

今年3月，比亚迪包下一座一万八千座的体育场发布第二代刀片电池，同时发布“闪充中国，改变世界”的计划。王传福一个人讲了一个半小时，发布会从两小时拖到三小时；它定下年底前在国内建成两万座闪充站的目标，资本开支以百亿计，又把闪充站改成自带储能柜的储充一体方案，绕开向电网申请增容的麻烦，占三个车位就能落地。

年底起，这套桩会开始往海外铺，欧洲的兆瓦级网络已经在慕尼黑车展上演示过。

去目标市场建充电桩，是比亚迪海外这条线最新，可能也最烧钱的一章。比亚迪赌的是充电网一旦铺开，过渡形态没那么重要。别人留着混动，比亚迪选择不多场下注，把筹码全压在新能源转型这一轮上。

把这些拼到一起，是一套一以贯之的逻辑，增长是从工厂、技术、和充电桩里，一节一节打出来的。

比亚迪几乎是国内车企中，唯一从供应链垂直整合到海外资产，都高度控制的一家。这种重资产的模式，让规模成为了必选题，在这个维度上，销量“第一”只是副产品。

垂直整合只有摊到世界级的规模上才划算，自己养船队，得有足够的出口去填满；自己建那个量级的电芯产能，得有足够的整车去消化；自己砸百亿铺两万座充电桩，得有足够的保有量去喂。

奇瑞可以停在出口冠军，吉利可以做一个够大的多品牌集团，比亚迪的规模如果不比它们更大，这套摊子的效率，就没法保证。

这让比亚迪拥有了冲击全球第一的可能，也让它很难接受一个“不够大”的结果。

本文为汽车像素（autopix）原创内容

未经授权，请勿转载

From May 21st to 23rd, the 6th International Forum on Vehicle Powertrain was held in Ningbo, Zhejiang. This forum was organized by Geely Automobile Group and hosted by HORSE, with the theme of "Diversified Drive - Innovation Leading", focusing on technological innovation and industrial collaboration, helping Chinese companies accelerate their global expansion and deeply cultivate the global market, it is an annual industry event with great influence in the global vehicle powertrain field.

This forum gathered top forces in the global automotive industry: executives from over 30 domestic and international leading automakers including Geely, Hyundai, NIO, XPeng, Schaeffler, Infineon, etc., attended and delivered speeches. Domestic and foreign authoritative industry associations such as the China Automotive Engineering Society and the China Automotive Industry Association, top Chinese universities and research institutions such as Tsinghua University, Shanghai Jiao Tong University, and Tongji University, as well as media like China Automotive News and Gasgoo, saw participation from over a thousand experts, industry leaders, and media representatives to jointly explore paths for industrial transformation.

The forum set up 12 core meetings, including 1 main venue, 1 high-end roundtable forum, and 6 professional technical sub-venues. Concurrently held supporting activities included a Malaysia investment promotion closed-door meeting, parts exhibitions, test rides, etc. 10 keynote reports and over 50 thematic reports were released, covering frontier directions of the entire industry chain such as hybrid electric drive, battery innovation, high-efficiency internal combustion engines, and low-altitude aircraft power.

During the forum, HORSE Global CTO and Aurora Bay Technology CEO Zhao Fucheng delivered the keynote report "HORSE: Technology Leading the Global x-HEV New Era", systematically analyzing the latest evolutionary trends of global hybrid technology. Zhao Fucheng believes that going global has become an inevitable choice for Chinese automakers. From a global perspective, the future vehicle powertrain system will shift from pure electric to a diversified development pattern of x-HEV; additionally, solid-state battery technology is still in a stage where science and engineering intersect, and the hybrid route remains one of the core development directions for the future passenger car market.

Zhao Fucheng emphasized: "Against the backdrop of profit pressure in the domestic market and overseas becoming a profit highland, global automakers' strategies are shifting from pure electric to hybrid, and going global and hybrid have become the dual necessities for Chinese automakers to break the situation. With hybrid power as the core, from high thermal efficiency engines, 900V+ electric hybrid systems to ultra-compact hybrid, modular extended-range solutions, HORSE uses a diversified, efficient, and adaptable full-stack layout to empower automakers to achieve the near-zero goal of a single platform globally adaptable, injecting 'Chinese wisdom' and 'Chinese solutions' into the innovation of the global vehicle powertrain industry."

In addition, this forum specially set up a booth for global leading automotive parts suppliers, gathering 26 global supply chain leading enterprises including HORSE, Star Drive Technology, BorgWarner, Schaeffler, Mahle, etc. As the organizer of this forum, HORSE showcased its three core power products at this forum. The HORSE B20 Ultra-Effective Waterproof Hybrid Engine established a benchmark for efficient hybrid with its ultra-high certified mass production thermal efficiency of 48.41%; The DHTS Super Hybrid Platform provided the industry with high cost-performance hybrid mass production solutions by virtue of its ability to achieve million-level scale in the first year; The HORSE W30 All-Domain V6 High-Performance Engine broke through the performance and efficiency boundaries of traditional flagship power, covering needs from home use to high-end off-road all scenarios.

The 6th International Forum on Vehicle Powertrain gathered consensus on global automotive power industry going global, steadily promoting the carbon neutrality transformation of the automotive industry. HORSE will also provide a practical path for the low-carbon transformation of the global vehicle powertrain system by focusing on the hybrid route and empowering through diversified power technology in all dimensions.

May 26, Pony.ai (NASDAQ: PONY) released the unaudited financial report for the first quarter of 2026. The Robotaxi (autonomous driving ride-hailing) business achieved a new quarterly revenue record. Based on the strong start performance, the company raised its 2026 Robotaxi business target: expecting annual Robotaxi revenue to increase from 3 times that of 2025 to more than 3.5 times, fleet size raised from 3,000 vehicles to over 3,500 vehicles, covering more than 20 cities domestically and internationally.

In the first quarter, Pony.ai achieved total revenue of 236 million Yuan, a 145% increase year-on-year and a 17.6% increase quarter-on-quarter; gross profit was 38.36 million Yuan, up 140.1% year-on-year, mainly driven by the explosive expansion of the Robotaxi business and the rapid scaling of the Intelligent Solutions business (formerly "Technology Licensing and Application Business"). The company's operational efficiency continues to improve; operating loss in the first quarter remained basically flat year-on-year and narrowed by 21% quarter-on-quarter. As of March 31, the company held cash equivalents and long-term and short-term financial investments totaling 9.902 billion Yuan (approximately $1.436 billion), with ample capital reserves providing solid support for the long-term scaling strategy.

After achieving positive earnings per vehicle at the city level, the Robotaxi business entered a high-speed growth stage. Robotaxi business revenue in the first quarter reached 59.12 million Yuan, a 395.4% surge year-on-year and a 28.7% increase quarter-on-quarter — this single quarter figure has already exceeded half of the 2025 full-year Robotaxi revenue of 116 million Yuan. Among them, passenger fare revenue surged 456.5% year-on-year, becoming the core growth momentum. As of May 2026, the scale of Robotaxi registered users in China has exceeded three times that of the same period last year.

Pony.ai Founder and CEO Peng Jun stated: "The start of 2026 was excellent. Scaled fleets, outstanding technology and operational capabilities, and high-quality user experience have become our core barriers. Driven by the 'China + Overseas' dual-engine strategy and the co-built fleet model, the company will continue to accelerate revenue growth and consolidate its leading position in the industry."

This year, Pony.ai Robotaxi has achieved monthly growth in three major commercialization indicators: fleet size, user scale, and paid order volume. Facing the travel slump during the Spring Festival and the traditional off-season of the first quarter, the Robotaxi business demonstrated resilience across cycles. The financial report shows this momentum continues in the second quarter: May Robotaxi average weekly paid order volume grew 119% compared to January, and the daily average paid order volume during the May Day holiday increased by 544% compared to the same period last year.

It is worth noting that even if the discounted Robotaxi pricing is higher than entry-level ride-hailing, user demand remains strong, especially during peak hours. This means users are willing to pay for the experience and value of the product itself. While expanding rapidly, Pony.ai continues to improve operational efficiency and experience and reduce daily operational costs by optimizing charging efficiency and dispatch algorithms.

Supported by the rapid growth of the Robotaxi business is the simultaneous expansion of fleet size and operational footprint. As of May 24, Pony.ai Robotaxi fleet size has exceeded 1,700 vehicles; the newly added model this year — Toyota bZ4X Robotaxi — has started full autonomous driving testing and will be deployed in multiple top domestic cities this year. During the Beijing Auto Show, the company further announced that the cost of domestic Robotaxi vehicles in 2027 (including vehicles, batteries, and autonomous driving kits) will be controlled within 230,000 Yuan, paving the cost path for commercialization landing.

In the domestic market, Pony.ai Robotaxi services entered Guangzhou city center in the first quarter, covering landmarks such as Canton Tower and the China Import and Export Fair Complex. Overseas markets entered a period of rapid expansion: the company launched Europe's first Robotaxi commercial service in Zagreb, the capital of Croatia, and started unmanned testing in Dubai. Currently, Pony.ai Robotaxi business covers 9 countries globally and has opened public ride-hailing services in China, Croatia, Qatar, Singapore, and South Korea.

Pony.ai Founder and CTO Lou Tiancheng stated that world models and multi-layered safety systems are the underlying support for promoting long-term commercialization. In April 2026, the company completed the PonyWorld World Model 2.0 iteration, with the R&D paradigm shifting from "Reinforcement Learning" to "Autonomous Learning", entering a new stage of autonomous driving technology driven by AI. At the same time, the company has built a multi-dimensional safety defense line: at the algorithm level, reinforcement learning and world models make vehicle safety in complex scenarios far superior to human drivers; at the vehicle level, system-level multi-redundancy design achieves fault tolerance, ensuring safe vehicle operation and parking to the side when hardware/software fails; at the operational level, a dedicated security team embeds safety mechanisms into the entire operational process, cooperating with efficient remote support and ground assistance for rapid response to emergencies.

Other business lines also showed impressive growth momentum. The Robotruck (autonomous truck) business revenue in the first quarter was 70.33 million Yuan, up 31% year-on-year. Pony.ai announced in April to launch a full-scenario freight layout of "Trunk Logistics + Urban Distribution": the fourth-generation pure electric heavy truck will enter mass production in the second half of this year, and the company also becomes the first enterprise in the country to carry out autonomous heavy truck formation unmanned freight on the Beijing-Tianjin route; the first full-vehicle-spec, full-redundancy unmanned light truck was also unveiled at the Beijing Auto Show. Relying on the same technology stack, operation system, and vehicle-spec kit as Robotaxi, the single-kilometer urban distribution freight cost decreased by 40%-50% compared to manual labor. Intelligent Solutions business revenue in the first quarter was 107 million Yuan, up 246.5% year-on-year. Among them, the shipment volume of autonomous driving domain controllers in the first quarter increased to more than 6 times that of the same period last year, mainly benefiting from the strong demand in low-speed unmanned delivery, unmanned cleaning, logistics, and humanoid robot markets.

Pony.ai CFO Wang Haojun was full of confidence in achieving the annual goals: "Driven by the Robotaxi dual-engine strategy, we delivered a strong opening performance report — a single quarter of Robotaxi revenue exceeded half of the last full year. Based on this momentum, we proactively raised the annual goal. This not only shows that Pony.ai, as the industry leader, is accelerating realizing commercialization implementation, but also means that L4 autonomous driving has ushered in a watershed moment for scaled commercial operation."

When the narrative of sheer scale in the Chinese New Energy Passenger Car Market is no longer persuasive, a more severe question arises: Where lies the value foundation of the industry?

Looking at the sales data for April alone, it seems everything is "growing upwards": The retail penetration rate of Chinese new energy vehicles historically broke through 60%, reaching 61.4%, meaning for every 10 new cars sold, more than 6 are new energy vehicles.

However, a set of less-than-ideal data echoed in the industry at the same time: In 2025, domestic car sales exceeded 34.4 million units, but the overall profit margin of China's automotive industry during the same period was only 4.1%.

"It looks like scale is growing, but the industry's overall health faces challenges." Wang Hui, Vice President of Avatr Technology, cited data from the CPCA, and in January-February 2026, this figure dropped further to 2.9%.

The latest data shared by Cui Dongshu, Secretary-General of the CPCA Passenger Car Section, shows that in January-March 2026, the automotive industry's profit margin fell to 3.2%, at a low level for the same period in recent years. The automotive industry's profit margin is not only significantly lower than the average profit margin of national industrial enterprises above designated size, but it is also approaching the break-even point for operations for the vast majority of vehicle manufacturers.

When a penetration rate of 61.4% collides with a profit margin of 2.9%, it forms a very fractured industrial landscape: China's automotive industry is speeding ahead on the road of "getting bigger", but is stumbling on the road of "getting stronger".

At the Shenzhen 2026 (4th) Future Automotive Pioneer Conference, these "pioneers" gave some answers and posed deeper questions.

Image Source: Future Automotive Pioneer Conference

Sales Are Rising, Profits Are Falling?

Since 2026, China's automotive market has presented a seemingly contradictory yet established picture.

On one hand, the surge of new energy vehicles is unstoppable. Data from the CPCA Passenger Car Section shows that in April 2026, domestic new energy passenger car retail reached 849,000 units, the penetration rate historically broke through 60%, reaching 61.4%, an increase of 9.7 percentage points compared to the same period in 2025, setting a historical record for monthly penetration in the domestic car market.

Among these, the performance of independent brands was particularly eye-catching. In April, the new energy penetration rate within independent brands reached 80.1%, while the new energy penetration rate among luxury vehicles was only 26.1%. Chinese brands already hold a dominant position in the new energy market.

On the other hand, profit margins for vehicle manufacturers are being compressed sharply. From 4.1% in 2025 to 2.9% in the first two months of 2026, this downward curve is concerning.

Just looking at the absolute value of profit, the total profit of the automotive industry in January-March 2026 was 78.4 billion yuan, a 18% year-over-year decrease. Facing this figure, Wang Hui's remarks at the conference appeared particularly sharp: "Sales without profit are fake sales; scale achieved through price wars is even more of a false prosperity."

Image Source: Future Automotive Pioneer Conference

"Selling more while losing more" has turned from a joke into a ruthless reality.

Investigating the reasons, large-scale "price wars" are undoubtedly the most direct catalyst.

Since 2025, the industry has seen the slogan "Electricity is cheaper than fuel", followed by various companies catching up. Lowering prices is no longer news. But the more fundamental problem is that when all car manufacturers have high convergence in technical routes and product configurations: 800V high-voltage platforms, AI voice large models, and end-to-end intelligent driving become standard configurations, price becomes the only differentiated competitive means, and profits are eroded layer by layer.

Xu Jun, Senior Vice President and Chief Operating Officer of Leapmotor, analyzed: "A range of 700 kilometers versus 1000 kilometers, user perception difference approaches zero, yet costs rise exponentially. Compute power from 30 TOPS to 1000 TOPS, experience difference is far smaller than parameters."

Image Source: Future Automotive Pioneer Conference

He therefore believes that specs so far are just a basic entry ticket, not the deciding factor.

Behind Xu Jun's viewpoint is a trend worth reflection: When automotive technology enters a "convergence period", the architecture of centralized computing + regional controllers is converging, end-to-end intelligent driving solutions are becoming identical, and AI solutions for smart cockpits are becoming increasingly similar, making it increasingly difficult to build differentiated competitiveness relying on technical parameters.

The weight of brand attention in user purchase decisions is rising significantly.

Nio Founder Li Bin revealed the latest research data from McKinsey: One or two years ago, brand was only ranked fifth among purchase decision factors, now it has jumped to second, "believes it will soon enter the top spot".

Image Source: Future Automotive Pioneer Conference

When brands begin to become the "deciding factor", China's automotive industry's technological dividend is quickly turning into brand dividends, while brand reconstruction and construction are far more difficult and test fortitude more than stacking parameters.

Who is Trying to Break the Negative Growth Curse?

Against the background of declining industry profit margins, not all enterprises have fallen into the mud of "revenue growth without profit growth".

At this conference, a few "dark horses" used solid data to prove a possibility: Chinese brands can not only sell at higher prices, but also make profits back.

Xing Xinchu, Chairman of Jianghuai Automobile Group, disclosed in his speech that since Maextro S800 launched in May 2025, cumulative deliveries have exceeded 18,500 units, ranking first in luxury sedan sales above 700,000 yuan for 8 consecutive months.

Image Source: Future Automotive Pioneer Conference

From the perspective of price segments, million-level Chinese luxury cars surpassing century-old luxury brands was almost unimaginable five years ago.

Xing Xinchu attributed this to the path choice of "redefining luxury with technology": "The Maextro brand is not simply copying the development path of traditional luxury cars, but rewriting the narrative paradigm of ultra-luxury car brands with technological innovation."

Nio represents another path worth examining.

On June 1st, Nio announced the latest delivery data: Deliveries in May totaled 37,705 units, a significant year-over-year increase of 62.3%, and a month-over-month increase of 28.4%, setting a new record for single-month deliveries in the brand's history.

The main brand "Nio" delivered 20,013 units, a 50.8% year-over-year increase; the brand "Onvo" positioning the family market performed particularly well, delivering 12,029 units, a 91.5% year-over-year surge, and a month-over-month increase of up to 124.8%; the new brand "Firefly" delivered 5,663 units, a 53.9% year-over-year increase.

From January to May this year, Nio's cumulative new car deliveries have reached 150,526 units, a 68.7% year-over-year increase. At this point, Nio's historical cumulative deliveries officially broke through the 1.14 million mark, reaching 1,148,118 units.

Regarding financial reports, in Q1 this year, Nio's total revenue was 25.53 billion yuan, a 112.2% year-over-year increase, exceeding the revenue guidance upper limit of 24.48 billion to 25.18 billion yuan previously given by the company; total gross profit was 4.86 billion yuan, a 428.4% year-over-year significant increase; the company's comprehensive gross margin reached 19.0%, the highest in four years. Vehicle gross margin was 18.8%, growing quarter-over-quarter for four consecutive quarters, also the highest in four years. Other sales gross margin was 20.6%, also the best level in four years.

Regarding net loss, Q1 net loss narrowed to 332.1 million yuan, significantly narrowing from the net loss of 6.75 billion yuan at the same period last year. As of the end of Q1, Nio's cash reserves increased to 48.2 billion yuan, achieving positive operating cash flow for three consecutive quarters.

In Q1 2026, Nio brand's average transaction price reached 390,000 yuan, 50,000 yuan higher than BMW and 130,000 yuan higher than Audi.

Behind this price difference is a qualitative change in brand premium capability.

No less coincidentally, data shows that the average transaction price of the HIMA全系 series vehicles has remained stable at 390,000 yuan, ranking first in the average transaction price of Chinese car brands for several consecutive months, with performance in some periods surpassing traditional luxury brands.

In segmented brands, the AITO brand's average transaction price reached as high as 409,000 yuan, flagship model AITO M9 cumulative deliveries exceeded 280,000 units, ranking first in 500,000-level luxury SUV sales for 21 consecutive months. The Maextro brand positioning the ultra-luxury market also performed strongly, the first model Maextro S800 price range 708,000 - 1,018,000 yuan, deliveries exceeded 17,000 units in 11 months since launch, ranking first in ultra-luxury sedans above 700,000 yuan for 8 consecutive months, single-month sales even exceeding the total sales of multiple traditional top luxury sedans.

Image Source: Future Automotive Pioneer Conference

The logic behind these brands rising against the trend in price wars is not accidental: First, deep understanding of user value rather than simple spec stacking, second, extreme investment in new technologies forming tech premiums, third, forming systemic capabilities in manufacturing, supply chain, and quality, fourth, deep synergy with partners like Huawei forming technological leadership.

However, analyzing the financial performance of the above brands more deeply, a thought-provoking question emerges: Will the existence of these high-price, high-profit brands change the trend of the automotive industry's profit margin overall?

The answer may not be optimistic. Although Maextro S800, Nio ES8/ES9, and AITO M9 have achieved impressive results in their respective price segments, their share of overall industry sales remains limited.

In other words, the "local breakthrough" of high-endization has not yet reversed the "overall predicament" of the entire industry.

For most independent brands, the average car price is still below 150,000 yuan, and the main battlefield of price wars continues intensely in the mid-to-low-end market.

When most players are still struggling at the loss line, a few successful high-end brands cannot support the entire industry's profitability level.

The true test of China's automotive industry moving "from big to strong" is not whether it can produce one or two products that can rival the Mercedes-Benz S-Class, but whether it can achieve high-quality value creation universally across all categories and price segments.

Mercedes-Benz Sales in China Dropped 27%, Can Chinese Cars Smile Overseas?

When the smoke of price wars rises and falls in the domestic market, the overseas market is becoming China's new "second battlefield" for the next round of competition.

At this conference, multiple guests elaborated in-depth on the strategic layout and direction of China's automotive globalization. If domestic competition is about fierce struggle in the existing stock market, then global competition is a long-term bet on the incremental market.

Avatr's globalization practice provides a highly representative sample.

Wang Hui disclosed in the speech that Avatr has entered more than 40 countries and regions. Avatr 11's starting price in China is about 290,000 yuan, but overseas it is close to 450,000 yuan.

"In Thailand, we firmly hold the #1 spot in luxury electric SUV sales, and in Dubai we occupy 10% of the local high-end electric vehicle market share." Wang Hui said, "At the end of this year, we will officially enter Europe. Although we have been in overseas markets for about a year and a half, we have already achieved stable profitability. So future globalization is something that must be done."

Wang Hui also revealed the brand strategy of sponsoring the Portugal national team in the interview session. He stated that Avatr's main products in Europe will fully enter Europe in November and December. He will go to Europe to communicate with partners in multiple countries. "Sponsoring the Portugal national team is just one of our actions at the Europe brand level. What we adhere to in Europe including globally is long-termism. Besides the brand side and product side, greater resource investment is in the service side, system side, and construction of operational capabilities."

Geely's globalization layout is more macroscopic and systematic.

Geely Automobile Group Vice President Li Chuanghai pointed out that the "most essential thing about China's automotive globalization is not low-price volume, but technology as the root, system as the foundation, brand as the soul, ultimately completing globalization from selling cars to defining the future of cars".

Image Source: Future Automotive Pioneer Conference

He introduced that Geely has operated globalization business for 20 years, owning 5 R&D centers, 16 test bases, with deep integration of local partners in Europe, Southeast Asia, Middle East, Latin America, and Eastern Europe. Geely has participated in co-building international standards and is the first Asian car manufacturer in IATF with board voting rights.

In the dimension of car exports, data from April 2026 also provides an important reference.

In April 2026, car exports reached 901,000 units, a 74.4% year-over-year increase, among which new energy vehicle exports increased by more than double year-over-year, reaching 430,000 units. The overseas market has become the most important incremental engine for China's automotive industry.

However, while export growth is gratifying, a comparative data worth examining is: In Q1 2026, Mercedes-Benz Group sales in China were 111,600 units, a 26.9% year-over-year decrease, becoming the region with the most significant decline among its major global markets. Meanwhile, financial reports showed Mercedes-Benz Q1 revenue was 31.602 billion euros, a 4.9% year-over-year decrease; net profit was 1.433 billion euros, a 17.2% decrease; global sales were 499,700 units, a 6% year-over-year decrease.

This set of numbers reflects both the challenges Mercedes-Benz encountered in the China market, and poses a question: When Chinese brands take root in the overseas market, in what posture will they face global competition?

Chinese cars are replicating the dilemma BBA faced in China's domestic market: When local brands continuously conquer territory through technological advantages and high cost-performance ratios, powerful international brands may also encounter strong counterattacks from local brands in other markets.

When Mercedes-Benz China Senior R&D Executive VP Drummond Jacoy was asked how he views China's new luxury brands, his answer was cautious yet with a hint of urgency: "China has many very excellent brands and products, I respect them very much. We are vigorously embracing technological innovation, continuously learning, and blending cutting-edge technology with brand accumulation."

Image Source: Future Automotive Pioneer Conference

He particularly emphasized that Mercedes-Benz has already carried out deep cooperation with Chinese tech companies in China, from ByteDance and Tencent to Momenta, from Amap to Spark, Mercedes-Benz is trying to narrow the intelligent technology gap with China's local enterprises in unprecedented ways.

This just reveals the new trend of global competition: The battlefield has expanded from China's domestic market to the global market, and the core focus of competition has evolved from single-product competition to all-round competition covering technology, ecosystem, supply chain, and brand.

In Li Chuanghai's words: "Going out is not difficult, standing firm, integrating, and taking root is the real skill."

True globalization is by no means simply copying domestic products and price models overseas, but achieving deep and comprehensive integration from capital to technology, from standards to supply chain.

Leapmotor's strategic layout also echoes this judgment. Leapmotor Founder Zhu Jiangming once publicly disclosed Leapmotor's globalization goals. Zhu Jiangming believes the first step is to achieve a "40-60 split", China accounting for 60%, overseas accounting for 40%; next, strive for a "50-50 split"; the most ideal state is "reverse 40-60". If China's automotive global share can achieve 40% domestic and 60% overseas, that is the best state of true globalization.

From "selling products" to "building systems", this is the threshold China's automotive globalization must cross. In the next three to five years, whoever can first form a viable and sustainable profit model in the overseas market will seize the initiative in the long-term race of globalization.

Conclusion: Car Manufacturers Must Make Money

Back to this conference's theme — "Climbing Steps".

China's automotive industry has completed a leap from catching up to leading in 20 years. There are no short cuts on this road, every step is trodden out. But today, China's automotive industry faces an awkward dilemma: Its achievements in volume have reached the peak, global largest car producer, global largest new energy market, globally leading intelligent technology cluster, but breakthroughs in quality are only just beginning to show signs in local areas.

Industry profit margins dropping through 3.2% means the red light for industry health has already lit up.

When most enterprises have exhausted profits in price wars, who will still have enough funds to invest in R&D for next-gen technology, brand reconstruction, and globalization expansion?

From Wang Hui's "Sales without profit are fake sales", to Xu Jun's "Everyone can lower prices, cutting costs is the real skill", to Li Chuanghai's "Keeping direction in the no-man's land", the most valuable consensus of this conference might just be this common sense as simple as it is: The competition of the automotive industry is a war of attrition, not a blitzkrieg.

As Xing Xinchu said: "On the road of breakthrough in high-endization of Chinese brands, there are no lone heroes, only symbiotic evolution."

When the penetration rate of 61.4% and the profit margin of 3.2% are written on this page of the industrial picture at the same time, the answer is already clear enough: China's automotive industry must move from pursuing "getting bigger" to a new stage of "getting stronger".

The issue is not whether it can sell cars to the million-level, but when the price war burns out the last bit of profit, whether the entire industry can still stand steadily on every step of "Climbing Steps".