On June 13, 2026, the Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", showcased classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the EZ-60 Mazda Edition launched in April at the N8 Hall booth. It comprehensively displayed the latest results of the enterprise's new energy transformation and simultaneously announced a series of user co-creation activities.

Global Car Strength Endorsement, Setting New Energy Value Benchmark

EZ-6 and EZ-60 were built to global standards from the outset of product development. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class design awards simultaneously. In terms of safety, both models are built strictly according to China-Europe dual five-star standards. EZ-6 has obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "Battery lifetime spontaneous combustion compensation, unlimited mileage, unlimited owners".

In terms of handling, the EZ-60 successfully won the Champion of the SUV Group in the Circuit Race of the China New Energy Vehicle Rally Championship and the Second Place in the Overall Result of the Rally Race, verifying its ultimate handling capabilities. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his journey driving a stock, unmodified pure electric EZ-60 in the China New Energy Vehicle Rally Championship. During the 6-day, 910-kilometer grueling schedule, facing competition from the vast majority of extended-range and plug-in hybrid vehicles, relying on the EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, it broke through from 100 participating cars across 27 brands, completing the ultimate verification of the EZ-60 stock production car's performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy vehicle enterprise to win these three certifications simultaneously. Solid global quality has won broad recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially inspected the Nanjing factory and gave high praise to the production process and quality control system. Currently, overseas sales and pre-sales trends of EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has been the champion of joint venture new energy medium-sized SUV sales for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a real global car."

Adhering to "User+" Mindset, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in Changan Mazda's brand development and co-creators of value. In 2026, Changan Mazda continues to practice the "User+" mindset, initiated a series of user co-creation activities, built a multi-dimensional, full-lifecycle user ecosystem, making the commitment of "Still Mazda" not only reflected in the value details of products, but also integrated into the emotional resonance with every user. Users and Mazda fans who participate in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Grand Gala.

The "Joyful Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the campaign launched, numerous Mazda fans have emerged, using cameras to record car ownership life and word-of-mouth to convey product value. Sun Jingyi, a post-2000s EZ-60 owner, shared her feelings as a "Joyful Mazda Creator": "Although work is usually busy, I can use my spare time to share car driving experiences. I am a novice and this is my first time participating, but whether it's car friends or Changan Mazda staff, they will help me with all their might. If you are a Mazda owner, like sharing, and love making friends, welcome to join the Joyful Mazda Creator."

The 2nd season of the "Green Seedling Project", officially launched in May, is currently visiting top universities across the country, engaging in deep exchange with young students about Changan Mazda's practical achievements in design, driving dynamics, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to see their creativity realized, but also opens summer practice and internship positions to the broad youth, further promoting the application of learning and the integration of industry and academia.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Kindness in Every Kilometer" public welfare campaign again, converting every user trip into public welfare funds, all used to improve the learning and living conditions of Hope Primary Schools, spreading love through the wheels.

"Still Mazda" has never been just a slogan. While inheriting its century-old brand genes, Changan Mazda has always prioritized user needs. In the future, Changan Mazda will continue to build every product to global standards, connect with every user with sincerity, and let more people experience the driving fun of "Human-Machine Integration". From June 13 to 21, we welcome consumers to visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to feel the charm of global cars up close.

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

On June 13, the 2026 Chongqing International Auto Show officially kicked off. Changan Mazda made a strong appearance at the N8 Hall booth with the theme "Still Mazda", gathering the classic MX-5 legendary sports car, global strategic new energy models MAZDA EZ-6, MAZDA EZ-6 and EZ-60 Year of the Horse Edition, focusing on showcasing the brand's rich results in new energy transformation. The event not only announced multiple user co-creation plans, but also launched the 618 Mid-Year Car Purchase Grand Promotion simultaneously, sincerely rewarding consumers and brand fans.

Based on global R&D and manufacturing standards, Changan Mazda's new energy models have received high recognition at home and abroad, successfully setting a benchmark for new energy values in the industry. Among them, MAZDA EZ-6 won the "2026 World Design Car of the Year" award, becoming the first domestic new energy model to win this major international award; MAZDA EZ-6 performance was also equally bright, being the only SUV model in the world to sweep 8 world top design awards. In terms of core safety, both models were developed and built according to China-Europe Dual 5-Star safety standards, EZ-6 possesses 5 international authoritative safety certifications such as C-NCAP, E-NCAP, EZ-60 battery safety indicators met the new national standard and European standard ahead of schedule. Changan Mazda also made a solemn promise to all new energy owners: Lifetime Battery Self-Ignition Insurance Coverage, guaranteeing unlimited mileage, unlimited first owner.

Excellent handling performance is the continuation of Mazda's "Unity of Man and Machine" gene. On the professional racing circuit, EZ-60 won the China New Energy Vehicle Rally Championship Circuit SUV Group Champion and the Rally Overall Ranking Runner-Up. Changan Mazda owner and race champion driver Ji Hao came to the auto show site and shared the experience of driving the unmodified factory EZ-60 to participate in the race. In the 6-day high-intensity schedule totaling 910 km, this car faced the competition of over 100 participating vehicles, and stood out from 100 vehicles of 27 brands with stable quality and excellent tuning, verifying the hardcore strength of mass-produced models with actual combat.

Relying on solid product capability, Changan Mazda successfully obtained whole vehicle certification for the three major markets of EU, UK and Australia, becoming the first domestic joint venture new energy auto enterprise to win three overseas certifications. Not long ago, more than 80 overseas dealers from Europe, Australia and Thailand visited the Nanjing production base in person and gave full affirmation to the brand's production process and quality control system. Currently, overseas orders and pre-sale trends for EZ-6 and EZ-60 continue to rise. In the domestic market, EZ-60 has steadily sat on the sales champion throne of joint venture new energy medium-sized SUV for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automotive Sales Branch, stated that now Changan Mazda has become the global center for new energy whole vehicle design, R&D, manufacturing and export for Mazda, every Mazda new energy vehicle is a full-fledged global model.

Deeply cultivating the domestic market for many years, Changan Mazda boasts 5 million loyal users, and the brand has always adhered to the "User+" mindset, creating a value community where the brand and users coexist. In 2026, the brand continued to land diversified user co-creation activities and built a full-lifecycle user ecosystem. Previous activities such as "Wish Journey" and "Owner Story Collection" recorded warm stories between owners and the brand, with vivid images of charity enthusiasts, caring car friends, and couples connected by cars, outlining a warm brand background.

At the same time, the two plans "Happy Mazda Creator" and "Citizen Ambassador" provided a platform for owners to share car life and spread brand reputation. Young owner Sun Jingyi also shared her experience of participating in the event on site. The relaxed atmosphere and mutual help among partners made more people willing to join. For the youth group, the "Young Seedling Plan" Season 2 went into major universities across the country, supporting the launch of the EZ-60 National University Modification Design Competition. Not only did it help youth creativity land, but it also opened summer internship positions to promote the deep integration of industry and education.

During this Chongqing Auto Show, Changan Mazda simultaneously launched the "Enjoy Summer Scenery 618 Grand Promotion" event, the welfare activity will last until June 30. Car purchase users can enjoy up to 20,000 yuan National Trade-in Subsidy, 17,000 yuan Manufacturer Trade-in Subsidy; purchasing designated models, can also receive a special exclusive set worth 7,999 yuan, including factory charging pile, LLumar Sun Film and dedicated floor mats. In terms of financial policy, full series models support 0 Down Payment 5-year low interest plan, annual interest rate as low as 1.99%, while superimposing value 7,999 yuan Lifetime Zero Combustion Benefits. In addition, all consumers who come to the store to test drive new energy models can receive the National Intangible Cultural Heritage Jinling Gold Foil gift.

Inheriting the century-old brand gene, sticking to global car-making standards, connecting user emotions and social public welfare. From now on until June 21, welcome citizens to go to Chongqing International Expo Center N8 Hall Changan Mazda booth, experience the unique charm of global models up close, and seize the 618 car purchase opportunity.

At the opening of the Chongqing Auto Show, the Changan Mazda N8 Pavilion booth had significant foot traffic. The booth theme was "Still Mazda", featuring a lineup including EZ-6, EZ-60, EZ-60 Mazda Edition, and the classic sports car MX-5. Against the backdrop of joint venture brands generally facing pressure, what Changan Mazda presented this time was not just a few cars, but a set of numbers and credentials that need close examination by the outside world.

The sales figure of the EZ-60 is the hardest backing for this booth. This mid-size SUV has taken the sales championship for joint venture new energy mid-size SUVs for 7 consecutive months. Competitors include not only other joint venture brands but also a batch of domestic models that have lowered prices and piled up configurations. Being able to hold for 7 months in this segment indicates that the product has stable acceptance among the target customer group. Paired with this figure is another set of data: in Q1 2026, the sales proportion of Changan Mazda new energy models has exceeded 47%, with the annual goal targeting 70%. For a joint venture car manufacturer, this proportion is not common.

Global certification is another card Changan Mazda emphasized repeatedly this time. EZ-6 and EZ-60 have currently obtained full vehicle certifications for the three major markets of the European Union, the UK, and Australia. The official claim is that this is the first joint venture new energy car company in China to obtain these three certifications simultaneously. EU vehicle certification involves multiple independent tests such as crash safety and electromagnetic compatibility, and cannot be passed solely by material declaration. Obtaining this qualification means the product has undergone substantive verification by a third-party institution. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand flew specially to the Nanjing factory for on-site inspection, giving positive evaluations on craftsmanship and quality control. Dealers need to spend real money to stock up; the weight of such on-site inspection is different from the nature of a brand speaking for itself.

There is a detail at the auto show site worth mentioning separately. Mazda owner and racer Ji Hao told about his racing experience: driving an unmodified factory-spec pure electric EZ-60, participating in the China New Energy Vehicle Rally Championship, 6 days 910 kilometers, breaking through from 27 brands and 100 participating cars, winning the SUV group champion in circuit racing and the runner-up in total rally results. The premise of "unmodified factory-spec" determines the reference value of this achievement — it tests the vehicle's capability in its factory state, rather than the competitive level after modification.

In terms of design, EZ-6 won the "2026 World Car of the Year Design" award this year. It is the first Chinese joint venture new energy model to win this award, and also the third time Mazda has won this honor following the 2016 MX-5 and 2020 MAZDA3. EZ-60 has accumulated 8 top international design awards. The review institutions for such awards are independent of car companies, judges come from all over the world, and they have certain industry reference significance.

Regarding purchasing, the discount strength introduced by Changan Mazda during the 618 period is also at a relatively high level among same-level joint venture products. On top of the national trade-in subsidy (up to 20,000 yuan), an additional 17,000 yuan factory subsidy is stacked. Purchasing designated models also comes with a parts set valued at 7,999 yuan. There are also options for 0 down payment and 5-year low-interest financial policies, with an annual fee rate of 1.99%. The EZ-60 Mazda Edition Extended Range Version official guide price is 139,900 yuan, and the landing price is further lowered after stacking subsidies.

For joint venture brands transitioning to new energy, those who can simultaneously produce global certification, independent design awards, and unmodified mass-produced car race results backed by third parties are currently few and far between. Changan Mazda did not choose the path of chasing hotspots and stacking configurations, but chose to use a slower and more costly method to send quality to third-party verification. Whether this path works or not will gradually be answered by the upcoming sales data and export progress.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda with the theme "Always Mazda", showcased at Hall N8 booth with classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60) and the EZ-60 Mazda Edition launched in April, comprehensively demonstrating the latest results of the enterprise's new energy transformation, and simultaneously announcing a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 Yuan national subsidy and 17,000 Yuan factory subsidy, purchasing specified models enjoys an exclusive luxury set worth 7,999 Yuan.

Global Car Strength Endorsement, Setting a Benchmark for New Energy Value

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In design, EZ-6 won the "2026 World Car of the Year Design Award", becoming the first Chinese new energy model to receive this honor, EZ-60 became the only SUV globally to simultaneously win 8 top world design awards. Regarding safety, both models are built strictly according to China-Europe dual 5-star standards, EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, EZ-60 battery safety meets new national and European standards in advance, Changan Mazda further promises all new energy users "Battery Lifetime Spontaneous Combustion Compensation, unlimited mileage, unlimited owners".

Regarding handling, EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Race SUV Class Champion and Rally Race Overall Ranking Runner-up, verifying ultimate handling strength. At the auto show, Changan Mazda owner and also champion driver Ji Hao shared his mindset journey driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship, in a 6-day 910-kilometer devil schedule, facing competition from the majority of extended-range/Plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "Human-Machine Integration" tuning, breaking through from 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained whole vehicle certification for three major markets: EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to secure these three certifications simultaneously. Hard-core global quality has won extensive recognition from the international market, at the end of May, over 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to production processes and quality control systems. Currently, overseas sales and pre-order trends for EZ-6 and EZ-60 continue to improve, in the domestic market, EZ-60 has been the sales champion of joint venture new energy medium SUVs for 7 consecutive months.

Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy vehicle whole design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global car."

[Changan Mazda Automobile Sales Branch Executive Deputy General Manager Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community of Brand and Users

5 million users in the Chinese market are companions in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda continues to practice "User+" thinking, launching a series of user co-creation activities, building a full-dimensional, full-lifecycle user ecosystem, making the commitment of "Always Mazda", not only reflected in the value details of products, but also integrated into the emotional resonance with every user. For users and Mazda fans participating in a series of Changan Mazda activities, there will be a chance to participate in the 2026 Fan Ceremony.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Assistance", truly brought Changan Mazda into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The cumulatively launched 11-issue "Owner Story Collection", has become a showcase window for Mazda fan spirit: Here are public welfare experts who have donated to poor primary schools for 7 consecutive years, love leaders who have organized car owner clubs to care for special children for 4 consecutive years, sweet couples who got to know each other because of Mazda. These real and vivid stories make up the most moving background color of the Changan Mazda brand.

"Joy Mazda Creator" and "National Broker" plans have built a platform for users to co-create brand value. Since the launch of the activity, a large number of Mazda fans who record car ownership life with lenses and transmit product value through word of mouth have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Work is usually busy, but I can use my spare time to share driving feelings. I am a beginner, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me, If you are a Mazda owner, like sharing, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) share their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities across the country, deeply exchanging practical results of Changan Mazda in design, driving control, safety, intelligence, and other fields with young students. The simultaneously launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to realize creativity, but also opened summer practice and internship spots to young students, further promoting learning for application and industry-education integration.

The practice of social responsibility also cannot do without the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment exceeding 10 million Yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Has Kindness" public welfare action again, converting every user trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be transmitted on wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits Reward Users

Seizing the opportunity of the Chongqing Auto Show, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity, from now until June 30th, all series models launch heavy car buying benefits: up to 17,000 Yuan trade-in factory subsidy and 20,000 Yuan national subsidy for old-for-new, purchase specified models gift value 7,999 Yuan luxury set (factory charging pile + Long Film solar film + TPE floor mat / trunk mat), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and value 7,999 Yuan lifetime zero-fuel rights. In addition, all users who test drive new energy models at the store can receive national intangible cultural heritage Jinling Gold Foil, consult authorized dealers for details.

"Always Mazda" is never just a slogan, Changan Mazda, while inheriting the century-old brand gene, always puts user needs first. In the future, Changan Mazda will continue to build every product well with global standards, connecting every user with sincerity, letting more people feel the driving fun of "Human-Machine Integration". June 13-21, welcome consumers to visit Chongqing International Expo Center Hall N8 Changan Mazda booth, feeling the global car charm up close.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and EZ-60 Year of the Horse Edition to the N8 Hall booth, fully showcasing the latest results of the enterprise's new energy transformation. Meanwhile, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a exclusive luxury package worth 7,999 yuan, returning substantial benefits to the vast majority of consumers.

The EZ-6 and EZ-60 participating in this exhibition were built with global standards from the beginning of product development, truly achieving "Made in China, Global Quality". In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor; EZ-60 became the only SUV globally to win 8 world top design awards simultaneously. The two models, relying on unique Kodo design aesthetics, stood out from the homogenization wave in new energy.

Safety is Changan Mazda's core bottom line. Both models are built strictly according to China-Europe dual five-star standards. EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., and EZ-60 battery safety meets new national and European standards in advance. Changan Mazda further solemnly promises all new energy users "lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit", completely dispelling user safety concerns.

Handling is the soul of Mazda. EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Category SUV Group Champion and Rally Overall Runner-up. At the auto show site, Changan Mazda owner and champion driver Ji Hao shared his experience driving a factory-stock unmodified pure electric EZ-60 to fight in the rally. In the 6-day 910-kilometer grueling schedule, facing competition from the vast majority of extended-range / plug-in hybrid participating models, EZ-60 relied on ultimate quality stability and "Jinba Ittai" tuning, successfully breaking through from 27 brands and 100 participating cars.

Currently, Changan Mazda has successfully obtained full vehicle certification for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy car enterprise to secure all three certifications simultaneously. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Overseas market sales and pre-sale trends continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUV for 7 consecutive months. Global quality wins dual recognition from domestic and international markets.

Rally Champion Factory Car Validates Handling, 618 Factory Subsidy 17,000 + National Subsidy 20,000, Million Mazda Fans' Shared Passion

Hall N8 of Chongqing Auto Show, Changan Mazda's booth was packed tight. Not because of models, but because that **EZ-60, which won 8 top world design awards** and the EZ-6 that just won "World Car of the Year Design". An old Mazda 6 owner stood in front of the car for ten minutes, finally saying: "This design is still that Mazda that makes you want to drive it just by looking at it." What shocked me more was Changan Mazda dropping a big move: **Battery Lifetime Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit** – Among joint venture new energy vehicles, only this one dares to make such a commitment.

1. Global Car Strength: 8 Design Awards + 5 Safety Certifications, Chinese Smart Manufacturing Exports to World

EZ-6 just won **"2026 World Car Design of the Year"**, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even more fierce, sweeping the Big Three World Design Competitions: German Red Dot, iF, American IDA, accumulating 8 top global design awards — the only SUV globally to achieve this. Safety level, both cars developed according to China-Europe Dual 5-Star: EZ-6 has gathered 5 authoritative certifications including C-NCAP, E-NCAP, C-IASI, among which C-NCAP Occupant Protection Score Rate, E-NCAP Child Protection Score Rate are the highest among models tested in 2025. Battery safety exceeds to meet July 2026 New National Standard and European Standard, plus that phrase "Battery Lifetime Spontaneous Combustion Compensation", directly crushing users' final anxiety.

🏆 Design Honors EZ-6: World Car Design of the Year (First for Chinese New Energy); EZ-60: Grand Slam of 8 World Awards

🛡️ Safety Certifications China-Europe Dual 5-Star, EZ-6 Five Items Full Excellence, C-NCAP/E-NCAP Multiple Firsts

🔋 Battery Commitment Lifetime Spontaneous Combustion Compensation, No Mileage Limit, No Owner Limit, Industry First

🌍 Global Certification Domestic First Joint Venture New Energy Enterprise to Obtain Whole Vehicle Certification from EU, UK, Australia Three Major Markets

2. Handling Legend: Factory EZ-60 Presses 27 Brands, Wins National Level Rally SUV Champion

In the center of the booth, champion driver Ji Hao shared his story in the 2026 China New Energy Vehicle Rally Championship: Driving **completely factory original unmodified EZ-60 Pure Electric Version**, 6 days 910 km devil race course, facing most range-extender/PHEV opponents, hard-won Venue Race SUV Group Champion, Rally Championship Overall Runner-up. Ji Hao said: "Many opponents are modified cars, even my tires are factory. But EZ-60's chassis tuning, roll suppression, power linear output, gave me confidence in the Gobi and winding mountain roads." This is the continuation of Mazda's "Human-Machine Unity" in the electric era. No stacking motor data, but putting driving pleasure into the bones. By the way, **Fully displaying Changan Mazda's long-termism and deep accumulation in technology** — From Rotary era to Electric era, obsession with driving essence never changed.

3. Global Unified Standards: Nanjing Factory Exports to Europe, America, Australia, Domestic Sales Consecutive 7 Months Joint Venture First

Changan Mazda Nanjing Factory is Mazda's Best Overseas Factory, Domestic Sales Cars and Export Global Models Co-line Production, Quality Control Standards Fully Consistent. End of May, 80+ Overseas Dealers from Europe, Australia, Thailand specifically came to Nanjing Factory for inspection, praised manufacturing process endlessly. Currently EZ-60 has **Consecutively 7 Months Champion Joint Venture New Energy Mid-size SUV Sales**, Overseas Pre-sales Also Hot. Mazda Executives on Auto Show Scene Spoke: "Changan Mazda has become Mazda's Global New Energy Whole Vehicle Design, R&D, Manufacturing Base and Export Center. Every Chinese User Owns, is a Real Global Car."

4. Million Mazda Fan Ecosystem: Wish Journey + Public Welfare Donation Per Kilometer, Brand and User Mutual Devotion

2026, Changan Mazda Continues to Practice "User+" Thinking. "Wish Journey" lets users wish, brand helps complete; "Owner Story Collection" already launched 11 issues, have 7 consecutive years donating to primary schools public welfare experts, have couples bonded due to Mazda; "Joy Mazda Creators" encourages users to use VLOG to record car ownership life; "People's Brokers" even someone recommended 100+ friends buy Mazda. June 1st to 20th, Owner Each Drive 1 Kilometer, Brand Donates 0.1 Yuan Donation, Used to Improve Yunnan Hope Primary School Conditions — Since 2015, Changan Mazda has already in Yunnan Donated Built 12 Hope Primary Schools, Invested Over 10 Million Yuan. This strategy binding users and public welfare, indeed heartfelt.

5. 618 Mid-Year Big Deal: Up to 37,000 Subsidy + 7,999 Yuan Exclusive Set, Test Drive Gift Jinling Gold Foil

During Chongqing Auto Show, Changan Mazda Simultaneously Launched "Ride Enjoy Summer Style Happy 618 Big Promotion": **Up to 17,000 Yuan Trade-in Factory Subsidy + 20,000 Yuan Trade-in National Subsidy**, Purchase Designated Model Gift Value 7,999 Yuan Exclusive Set (Factory Charging Pile + LLumar Sun Film + TPE Floor Mats/Trunk Mats), Also Enjoy 0 Down Payment 5 Years Low Interest (Annual Rate 1.99%) and 7,999 Yuan Lifetime No-Combustion Benefit. To Store Test Drive New Energy Model Users, All Can Gift National Intangible Cultural Heritage Jinling Gold Foil Gift. This combination equivalent to Vehicle Price Directly Reduced by Tens of Thousands, Also Lifetime Battery Guarantee, Very Sincere.

Writing at End: At Chongqing Auto Show, Changan Mazda Did Not Shout Those Vapid Slogans, But Using World-Class Awards, Rally Champion, Lifetime Battery Compensation, Million Owner Ecosystem, Honestly Tell You — ** "Still Mazda" ** Not Nostalgia, Is Still Obsessed with Good Design, Good Handling, Good Quality, Still Treat Users as Friends. If You Are Looking at 200,000 Level New Energy SUV, Might As Well Go to Hall N8 Try EZ-60, Then Ask Yourself: This Driving Sense That Makes People Laugh When Driving, Other Cars Can Give?

** Comments Discuss👇: You Think Joint Venture New Energy, Who Most Qualified To Say "Global Car"? Mazda's "Human-Machine Unity" In Electric Era Can It Still Hold Up? **

Data Source: Changan Mazda 2026 Chongqing Auto Show Official Press Conference and Promotion Manual

On June 13, the 2026 Chongqing International Automobile Exhibition officially kicked off at the Chongqing International Expo Center. At this exhibition, Changan Mazda participated with the theme "Still Mazda". Under the brand's classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the newly launched EZ-60 Ma Year Edition all arrived at the Hall N8 exhibition stand. This participation not only concentratedly showcased the brand's phased results in the field of new energy transformation, but also synchronously launched mid-year purchase incentives for the market.

In terms of product perspective, Changan Mazda emphasized its new energy model development logic. EZ-6 and EZ-60 were built according to global standards from the very beginning of the project. In the design field, EZ-6 won the "2026 World Design Car of the Year" award, becoming the first Chinese new energy vehicle to receive this honor; EZ-60 won 8 world-class top design awards. In terms of safety standards, both models benchmark against China-Europe Dual Five-Star Standards. Among them, EZ-6 obtained 5 authoritative certifications including C-NCAP, E-NCAP, etc., and EZ-60's battery safety meets new national standards and European standards in advance. Addressing the safety pain points of new energy vehicles, Changan Mazda provides users with "Lifetime Battery Fire Compensation" benefits, with unlimited mileage and owners.

In terms of dynamic performance verification, the unmodified factory stock pure electric EZ-60 achieved the SUV Group Champion in the track race and the overall runner-up in the rally at the China New Energy Vehicle Rally Championship. At the auto show site, driver Ji Hao, who drove this car to compete and win, shared his real-world experience of the 6-day 910-kilometer race course, believing the vehicle's quality stability and chassis tuning withstood the test of extreme road conditions.

In terms of global layout, Changan Mazda has currently obtained whole vehicle certifications from three major markets: the EU, UK, and Australia, becoming the first joint venture new energy vehicle enterprise in China to obtain these three certifications simultaneously. According to official disclosure, at the end of May this year, over 80 overseas dealers from Europe, Australia, and Thailand conducted on-site inspections of the Nanjing Plant. In terms of market performance, EZ-60 has ranked first in sales of joint venture new energy mid-size SUVs for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automobile Sales Branch, stated on site that the enterprise is positioned as Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center, committed to providing models that meet unified standards for global users.

Apart from product strengths, Changan Mazda also focused on showcasing its user operation system at this auto show. Based on the foundation of 5 million users in the Chinese market, the brand continued to promote the "User+" mindset in 2026. The "Wish Journey" project launched at the beginning of the year helped users realize personal wishes through brand assistance; the "Owner Stories Collection" which is continuously updated has launched 11 issues, recording real cases including long-term charity donors, car club organizers, and couples connected by cars, etc. In addition, the "Joyful Mazda Creators" and "All People Agents" plans encouraged owners to share car usage experiences. Post-2000s owner Sun Jingyi shared her experience of participating in content co-creation on site.

In terms of youth group expansion and social responsibility, the Season 2 of the "Green Seedling Plan" launched in May is entering national universities to carry out exchanges, and simultaneously holding the EZ-60 National University Modified Design Competition, providing internship opportunities for excellent students. In the charity field, since 2015 the brand has cumulatively donated and built 12 Hope Primary Schools in Yunnan, investing over 10 million Yuan; the "Every Kilometer is Kindness" campaign launched in June this year converts users' driving mileage into charity funds to improve teaching conditions.

Tied to the Chongqing Auto Show event, Changan Mazda simultaneously launched the "Enjoy Summer Driving Vibe, Savor 618 Major Sale" campaign. From now until June 30, car purchase users can enjoy up to 20,000 Yuan in national trade-in subsidies and 17,000 Yuan in plant trade-in subsidies; purchasing designated models can gift a Premium Package worth 7,999 Yuan (including original factory charging pile, LLumar sun film, and TPE floor mats/trunk mats). Regarding financial policies, a 0 Down Payment 5-Year Low Interest Plan is provided, with an annual fee rate of 1.99%, and attached with a Lifetime Zero Fuel Cost benefit worth 7,999 Yuan. In addition, users who test drive new energy vehicles at the store can also be gifted National Intangible Cultural Heritage Jinling Gold Foil.