Factory cars defeated the modified group, C-NCAP/E-NCAP Dual 5 Stars, Overseas Dealers Queued to See Nanjing Factory

At the Chongqing Auto Show Hall N8, it was nearly impossible to walk past the front of the Changan Mazda booth. It wasn't due to car models, but because of the EZ-60 that won 8 world-top design awards and the EZ-6 that just won "World Car Design of the Year". A Mazda fan who came specially from Chengdu took photos of the Kodo Red body over and over again, muttering: "Still that Mazda, not changed a bit." But what surprised me more was that Changan Mazda threw a trump card in the new energy era: Lifetime battery fire compensation, unlimited mileage, unlimited owners—this is almost the most aggressive promise among joint-venture brands.

I. Design Legend: EZ-6 Wins "World Car Design of the Year", EZ-60 Becomes World's Only SUV with 8 Major Awards

Many claim EV design is homogenized, with Mazda being the first to object. EZ-6 just won "2026 World Car Design of the Year", becoming the first Chinese new energy model in history to receive this honor, and the third time Mazda brand wins this award. And EZ-60 is even more impressive: Grand Slam of Germany's Red Dot, iF, USA's IDA three world design competitions, accumulating 8 global top design awards, the only SUV globally achieving this. Seeing the real car on site, the Kodo design is purer in the electric era — no unnecessary lines, all premium feel between light and shadow. A designer friend said: "This is not building cars, this is sculpting art pieces."

🏆 EZ-6 2026 World Car Design of the Year (First for Chinese New Energy)

🏆 EZ-60 Red Dot/iF/IDA 8 Major Awards Grand Slam, World's Only SUV

🎨 Kodo Philosophy Still adheres to "Subtractive Aesthetics" in the Electric Era, Every side is a poem of light and shadow

II. Safety Baseline: Europe/China Dual 5-Star + Lifetime Battery Guarantee, C-NCAP/E-NCAP Dual First

Safety is Mazda's invisible tag. EZ-6 has won C-NCAP, E-NCAP, C-IASI and 5 other authoritative certifications, among them C-NCAP occupant protection score rate and E-NCAP child protection score rate were both the highest among measured models in 2025. EZ-60 is tougher, completed BingchaCha Devil Road crash, rollover, submersion challenges before launch, battery safety met the new national standard and European standard implemented in July 2026 in advance. Most reassuring is still that promise: "Lifetime battery fire compensation, unlimited mileage, unlimited owners"—No matter how many owners, it's covered until scrappage. This confidence comes from the accumulation of Magazine Battery technology zero-fire, and from the responsibility of the joint-venture giant.

III. Handling Test: Factory EZ-60 Dominates 27 Brands, Wins National Level Rally SUV Championship

The most exciting part on the auto show site was champion driver Ji Hao's sharing. He drove the completely factory-stock unmodified EZ-60 pure electric version, participated in the 2026 China New Energy Vehicle Rally Championship Xinjiang Station. 6 days 910 km Devil Course, facing most extended-range/Plug-in Hybrid modified cars, he hard won the Circuit SUV Group Championship, Rally Overall Second Place. Ji Hao said: "Many opponents modified suspension and tires, even my tire pressure was factory recommended value. But EZ-60's chassis tuning is too awesome — Gobi gravel road no bump, winding road roll angle very small, power linear like self-aspirating engine." This is Mazda's "Electric Human-Horse Unity": Not pursuing exaggerated 0-100 numbers, but every corner can make you smile. Fully demonstrates Changan Mazda's long-termism and deep accumulation in technology—From Rotary to SkyActiv, to the chassis tuning in the electric era, that obsession with driving pleasure has never changed.

🏆 Rally Result: Circuit SUV Group Champion, Rally Overall Championship Second Place

⚡ Participating Model: Factory Pure Electric EZ-60, Unmodified, Opponents mostly Extended-range/Plug-in Hybrid Modified Cars

🎯 Handling Secret: Linear Power Response, Precise Steering, Excellent Roll Suppression, Solving Electric Car Motion Sickness Pain Point

IV. Global Unified Standard: Nanjing Factory Exports to Europe America Australia, Domestic Continuous 7 Months Joint Venture Sales Champion

Changan Mazda Nanjing Factory is Mazda's best overseas factory, domestic sales and export global models co-production line, completely identical manufacturing and quality control standards. End of May, 80+ overseas dealers from Europe, Australia, Thailand came specially to inspect, praised the welding, painting, assembly processes endlessly. Currently EZ-60 has championed joint venture new energy mid-size SUV sales continuously for 7 months, and MAZDA 6e Right-Hand Drive version has also smoothly obtained EU, UK, Australia three major market certifications—Changan Mazda becomes the first domestic joint venture new energy car company to win these three certifications simultaneously. Executives put words on the auto show site: "Every Chinese user owns a true global car."

V. Million Mazda Fan Ecology: Wish Journey + 0.1 Yuan per Km Donation, Users are Brand's Brightest Business Card

In 2026, Changan Mazda continues to practice "User+" thinking. "Wish Journey" lets users make wishes, brand helps complete; "Owner Story Collection" has 11 issues, has philanthropists who donated schools for 7 consecutive years, couples who met because of Mazda; "Happy Mazda Creators" and "National Brokers" let users become the protagonists of brand communication. Most moving is "Good Will Every Kilometer" Charity Action: June 1st to 20th, owners drive 1 km, brand donates 0.1 Yuan, all used to improve Yunnan Hope Primary School conditions. Since 2015, Changan Mazda has donated and built 12 Hope Primary Schools in Yunnan, invested over 10 Million Yuan. Turn every trip into love, the scale is grand.

VI. 618 Huge Benefits: Up to 37,000 Subsidy + 7,999 Yuan Exclusive Set, Test Drive Gift Intangible Cultural Heritage Gold Foil

During Chongqing Auto Show, Changan Mazda launched "Master Enjoy Summer Style Happy Enjoy 618 Promotion": Up to 17,000 Yuan Trade-in Factory Subsidy + 20,000 Yuan National Trade-in Subsidy, buy designated models gift value 7,999 Yuan Exclusive Set (Factory Charging Pile + Longmo Film Solar Film + TPE Floor Mat), also 0 Down Payment 5 Years Low Interest (Annual Rate 1.99%) and 7,999 Yuan Lifetime Zero Fire Rights. Visit store test drive new energy models, can gift National Level Intangible Cultural Heritage Jinling Gold Foil Gift. Calculated down, EZ-60 and EZ-6 entry threshold significantly reduced, plus lifetime battery compensation, price-performance directly maxed out.

Editor's View: In the current situation where joint venture new energy is generally confused, Changan Mazda took a "stupid" road — not bragging, not lowering prices hurting resale value, but using world-class awards, rally champions, lifetime battery promises, million owner ecology, slowly accumulating trust. Still Mazda, is not conservative, is still sticking to good design, good handling, good quality, still treating users as partners. If you are looking at 200,000 level Pure Electric/Extended Range SUV, strongly suggest going to Chongqing Auto Show Hall N8 to drive EZ-60 yourself, experience what is called "a car that makes you smile when driving".

Chat in Comments 👇: Who in joint venture new energy best represents "Global Car" quality? Is Mazda's handling gene still fragrant in electric era?

Data Source: Changan Mazda 2026 Chongqing Auto Show Official Press Conference and Communication Manual

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Always Mazda", showcased classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), as well as EZ-60 Mazda Edition launched in April at the N8 Hall booth, comprehensively demonstrating the latest results of corporate new energy transformation, and synchronously announcing a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on a maximum 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a 7,999 yuan exclusive premium set.

Global Vehicle Strength Backing, Setting a New Benchmark for New Energy Value

EZ-6 and EZ-60 have been built to global standards from the beginning of product development. In terms of design, EZ-6 won the "2026 World Car of Design Award", becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV globally to win 8 top world design awards simultaneously. In terms of safety, both models are strictly built according to China-EU dual five-star standards. EZ-6 has won 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and EU standards in advance. Changan Mazda also promised all new energy users: "Battery spontaneous combustion compensation for lifetime, unlimited mileage, unlimited owners."

In terms of handling, EZ-60 successfully won the championship in the SUV category of the China New Energy Vehicle Rally Championship Track Competition and the second place in the overall Rally Championship, verifying ultimate handling strength. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his journey driving the stock unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. During the 6-day 910-kilometer devil course, facing competition from most extended-range/plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "driver-vehicle harmony" tuning, it stood out among 100 participating cars from 27 brands, completing the ultimate verification of EZ-60 stock production car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained whole vehicle certification for three major markets: EU, UK, and Australia, becoming the first domestic joint-venture new energy vehicle enterprise to win these three certifications simultaneously. Solid global quality has won widespread recognition in the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, overseas sales and pre-sale trends for EZ-6 and EZ-60 continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint-venture new energy medium-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Vice General Manager of Changan Mazda Auto Sales Branch, stated: "Changan Mazda has become a global new energy whole vehicle design, R&D, manufacturing base and export center for Mazda. We solemnly promise that every Mazda new energy user owns a true global vehicle."

[Changan Mazda Auto Sales Branch Executive Vice General Manager Wu Xuxi]

Adhering to "User+" Mindset, Building a Value Community Between Brand and Users

5 million users in the Chinese market are companions and value co-creators of Changan Mazda's brand development. In 2026, Changan Mazda continues to practice the "User+" mindset, initiating a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, letting the commitment of "Always Mazda" not only be reflected in product value details but also integrated into emotional resonance with every user. Users and Mazda fans participating in a series of Changan Mazda activities will have the opportunity to participate in the 2026 Fan Gala.

"Wish Journey" launched at the beginning of the year, with "user making wishes, brand providing support", a two-way rush, let Changan Mazda truly walk into users' lives. Behind every wish is a unique emotional connection between users and Mazda. Cumulative launch of 11 issues of "Owner Story Collection", has become a showcase window for Mazda fan spirit: Here are public welfare experts donating to impoverished primary schools for 7 consecutive years, love leaders organizing car clubs to care for special children for 4 consecutive years, and sweet couples who met through Mazda. These real and vivid stories constitute the most moving background color of Changan Mazda's brand.

"Joy Mazda Creator" and "National Ambassador" plans have built a platform for users to co-create brand value. Since the launch of the activity, a large number of Mazda fans have emerged who record car-owning life with lenses and convey product value with reputation. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving experiences. I am a newbie, participating for the first time, but whether it is car owners or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like sharing, love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) Share Their Car-Ownership Life]

The 2nd Season of "Seedling Plan" officially launched in May is currently gradually entering top universities nationwide, exchanging in-depth with young students about Changan Mazda's practical results in design, driving control, safety, intelligence, and other fields. The simultaneous launch of the EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to become creative realities but also opens summer practice and internship slots to a wide range of young students, further promoting learning application and industry-education integration.

The practice of social responsibility also cannot be separated from users' joint participation. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda initiated the "Every Kilometer Has Kindness" public welfare action again, turning every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.

618 Mid-Year Mega Sale Incoming, Multiple Benefits to Reward Users

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda synchronously launched the "Enjoy Summer Vibes, Enjoy 618 Mega Sale" activity. From now until June 30, all series models launch heavy vehicle purchase gifts: up to 17,000 yuan trade-in factory subsidy and 20,000 yuan trade-in national subsidy, purchase designated models get a 7,999 yuan premium set (original factory charging pile + Longmo Solar Film + TPE Floor Mat/Trunk Mat), enjoy 0 down payment 5-year low interest (annual rate 1.99%) and 7,999 yuan lifetime zero fuel cost rights. In addition, all users who test drive new energy vehicles to the store will be gifted Intangible Cultural Heritage Jinling Gold Leaf, consult authorized dealers for details.

"Always Mazda" has never been a slogan. While inheriting the century-old brand gene, Changan Mazda has always put user needs first. In the future, Changan Mazda will continue to build every product well to global standards, connect with every user with sincerity, letting more people feel the driving fun of "driver-vehicle harmony". From June 13 to 21, welcome consumers to visit Changan Mazda booth N8 Hall of Chongqing International Expo Center to feel the charm of global vehicles up close.

For more corporate and product information, query Changan Mazda official website or WeChat official account "Changan Mazda"

Changan Mazda Official Website

https://www.changan-mazda.com.cn

MAZDA EZ-60

https://ez-60.changan-mazda.com.cn/

MAZDA EZ-6

http://ez-6.changan-mazda.com.cn/

Next-Gen MAZDA3 Axela

http://www.changan-mazda.com.cn/product/mazda3/

MAZDA CX-30

http://www.changan-mazda.com.cn/product/cx-30/

MAZDA CX-5

https://www.changan-mazda.com.cn/product/cx-5/

MAZDA CX-50

http://www.changan-mazda.com.cn/product/cx-50/