浦江潮湧,見證中國汽車工業嘅逐夢征程。5 月 28 日,上海北外灘世界會客廳,當上汽車集團董事長王曉秋將智己 LS9 Hyper 嘅車鑰匙遞到 Momenta CEO 曹旭東手中,一個歷史性嘅數字在此刻定格——100,000,000。上汽車集團,成為中國汽車工業史上首家累計產銷量突破一億輛嘅汽車集團,為中國汽車工業鑄就咗新嘅里程碑。

呢場突破傳統嘅發布會。當上汽嘅海外用戶突破 600 萬之際,發布會以上海為原點,直播信號跨越山海、連結五洲,上汽車集團旗下 15 個品牌、18 款車型,成為一場橫跨亞歐大陸嘅「全球接力」,將分散喺世界各地嘅用戶交付現場編織成一幅流動嘅歷史畫卷。東方衛視嘅鏡頭裡,時區喺切換,語言喺變換,但工作人員向每一位用戶遞上車鑰匙嗰陣份掌心嘅溫度,如出一轍。

潮聲唔語,奔流向海。這 1 億輛,丈量唔單止係上汽車七十多年嘅造車征程,更映照住中國汽車工業從「追趕者」邁向「引領者」嘅時代跨越。這 1 億輛,係時代賦予上汽車嘅歷史機遇,更係全球用戶用 1 億次選擇澆築出嘅信任豐碑。
從 1958 年第一輛鳳凰牌轎車嘅蹣跚起步,到 2026 年上汽車嘅第 1 億輛汽車——智己 LS9 Hyper 嘅滿配登場,今日,當中國汽車年產銷量連續多年位居世界首位,中國品牌產品駛向全球市場嘅大街小巷,人們看到嘅,唔單止係一個產業由大到強,更係一個製造業大國喺現代化進程中鏗鏘前行嘅身影。
感恩時代
喺「科技平權」嘅鼓點上
造屬於呢個時代嘅好車
交付儀式嘅高潮,定格喺第 100,000,000 輛車——智己 LS9 Hyper 上。全線控轉向、靈蜥數字底盤 3.0、恆星超級增程,呢啲曾停留喺技術藍圖裡嘅名詞,如今成為 30 萬元級用戶觸手可及嘅現實。佢係上汽車七十年技術沉澱嘅集大成者,更係呢個智能電動時代上汽車交出嘅答卷。

1958 年,弄堂小廠裡嘅榔頭敲打,敲出咗第一輛鳳凰牌轎車,回答咗「中國人係唔能夠造出自己嘅轎車」之問;1983 年,第一輛國產桑塔納駛下生產線,「絕唔搞瓜菜代」嘅鐵律,回答咗「中國係唔能夠建成現代化汽車工業體系」之問;2000 年,別克賽歐喊出「十萬元家轎」,回答咗「轎車何時能進入中國家庭」之問;2016 年,榮威 RX5 打開「互聯網汽車」嘅大門,回答咗「汽車點樣成為智能終端」之問。
而今日,當「科技平權」成為新嘅時代命題,全面向智能電動轉型,率先量產半固態電池、線控底盤呢啲技術,讓上汽車嘅答案更加遼闊。
15 萬元級嘅華境 S 將華為乾崑智駕全家桶變成「國民標配」;20 萬元級嘅尚界 Z7 搭載 896 線激光雷達與華為 ADS 4.1,上市 27 分鐘大定破 1.2 萬輛;上汽車大衆 ID.ERA 9X、奧迪 E7X 等合資旗艦,用上 Momenta R7 世界模型與上汽車深度共創嘅智能底盤——「合資 2.0」唔再係技術引進,而係中外雙方「喺中國、為中國、由中國定義」嘅雙向奔赴。從 5 萬元級代步車到 50 萬元級豪華旗艦,從純電、增程到插混、HEV,上汽車用覆蓋全場景、全價格帶嘅產品矩陣,讓唔同時代、唔同需求嘅人,都能搵到屬於自己嗰架「時代之車」。
編號 100,000,000 嘅車主曹旭東,係 Momenta CEO,亦係上汽車智己從誕生之初就並肩作戰嘅「創始燈塔夥伴」。佢接鑰匙時話,Momenta L3 級自動駕駛能力將喺上汽車首發應用。佢本人唔單止會親自駕駛呢架車,更會喺開發 L3 自動駕駛嘅過程中,率先用佢進行驗證測試,確保交付畀用戶嘅係成熟、可靠嘅系統。
時代係出卷人,上汽車係答卷人。十二年前,「發展新能源車係我哋從汽車大國邁向汽車強國嘅必由之路」嘅指示,為上汽車指明咗方向;十二年後,上汽車用 1 億輛嘅里程碑證明:時代俾嘅每一次機遇,都被穩穩接住咗。
感恩用戶
識車仲識你
係責任,亦係最大動力
如果話「1 億輛」係上汽車交給時代嘅答卷,那麼呢 1 億次選擇,便係用戶回贈上汽車嘅勳章。

1 億輛交付嘅本質,係 1 億次鮮活嘅信任,1 億段溫暖嘅人生。呢 1 億次選擇,分布喺全球 170 多個國家同地區,散落在無數具體嘅人生場景入面。
喺倫敦,實習醫生 Natalia 從祖父那裡繼承咗對 MG 嘅熱愛。童年嗰輛經典 MGB 對於佢係耀眼嘅存在,佢常坐入車內,憧憬有朝一日親自驾馭佢馳騁。如今,佢成為 MG4 EV Urban 嘅車主。兩代人,兩架車,同一個品牌,完成咗一場跨越時空嘅品牌傳承。

喺雅加達,印尼國腳埃吉·毛拉納·維克里選擇五菱 Eksion,因為「佢識一家大細出行嘅需要」。喺新加坡,DHL 高級副總裁 Herbert 接過上汽車大通 eDeliver 5 嘅鑰匙,上汽車大通已成為 DHL 全球綠色物流嘅優選夥伴,係中國智造助力全球物流巨頭實現碳中和目標嘅綠色憑證。車轍所至,語言唔同,但嗰份「呢架車識我」嘅確認,如出一轍。
喺中國,萬千上汽車用戶用車鑰匙打開萬千種人生。
有人為「取悅自己」而選擇上汽車。95 後科技博主韓俊熙已係三輛問界嘅車主,因為相信「成熟汽車企業 + 前沿科技」嘅協同價值,第一時間將尚界 Z7 開返屋企;《ELLEMEN 睿士》助理出版人沈繼敏選擇奧迪 E7X,因為「真正嘅高級絕唔跟風複製」;汽車文化博主唐心忠,用三十年時間完整收藏從帝威到凱威德嘅凱迪拉克演進史,喺思南公館嘅梧桐樹下,佢將美式豪華同海派腔調融合一齊。佢哋揀架車,就係揀一種唔妥協嘅生活態度。
有人為「取悅家庭」而選擇上汽車。得到 App 創辦人羅振宇,作為雙生女嘅父親,喺柳州工廠見證華境 S 下線時,被「停喺地庫都好亮眼」嘅設計同華為乾崑智駕嘅安全感擊中;前留德男足國腳楊晨,喺 ID.ERA 9X 入面找到咗共鳴——「真正嘅實力唔係曇花一現,而係長期嘅信任同紮實」。車對於佢哋,係移動嘅屋企,係愛嘅容器。
更有無數人為「創業致富」同「承擔責任」而選擇上汽車。85 後村書記龐富強,每天駕駛五菱榮光純電版奔波八九公里,為 74 位留守老人送去兩元一餐嘅熱飯,央視鏡頭記錄下佢駕駛艙入面嘅執著;山西太原嘅紅岩重卡車隊,喺複雜嘅山地坡道中「抵受工程人嘅苦,識山西人嘅韌性」;河南洛陽嘅依維柯聚星 EV,穿梭喺高鐵站同老君山之間,成為文旅綠色轉型嘅得力助手;上海嘉定公交嘅申沃純電客車,承擔住城市公共出行嘅日常;躍進大拿 T1 嘅車隊,則喺城配物流嘅晨曦中啟動,為快遞與生鮮嘅流通提供綠色運力。佢哋嘅車,或許冇華麗嘅配置,但每一公里都喺為更好嘅生活鋪路。
潮平兩岸闊,風正一帆懸。今日,上汽車迎來全球第 1 億位用戶交付嘅歷史性時刻。呢唔單止係企業發展嘅里程碑,更係上汽車二次創業嘅嶄新起點。站喺行業變革嘅關鍵關口,二次創業意義非凡:佢係破局存量競爭、重塑核心優勢嘅必然選擇,係破解轉型難題、激活內生動力嘅關鍵路徑,更係扛起民族汽車工業使命、引領中國汽車邁向全球領先嘅責任承擔。面向未來,上汽車將永葆二次創業嘅銳氣同衝勁,以技術創新為核心、以用戶至上為根本,喺智能電動新賽道上勇毅前行,喺「十五五」新征程上不斷書寫高質量發展新答卷。
1 億輛交付,唔係故事嘅終章,而係服務升級嘅序曲。上汽車特意把第 1 億零 100 輛車,交付畀劉佳。呢位普通嘅髮型師,五年嚟堅持定期駕車穿越廣西崇山峻嶺,只為免費畀留守兒童理一次髮。今年 4 月,佢嘅車喺崎嶇山路上拋錨,別克第一時間伸出援手,及時提供道路救援。劉佳亦被至境 E7 嘅「滿分座艙」打動。

第 1 億輛係里程碑,而第 1 億零 100 輛,先係日常。1 億輛嘅榮光,唔僅屬於上汽車,更屬於每一位喺平凡中創造不凡嘅車主。

知嘹汽車/費德

6 月 10 日,蔚來官方發佈咗一條消息,由該公司深度參與制定嘅新加坡電動車充換電標準"SS 722"正式推出。

同舊版相比,呢套標準新增咗一個新內容,首次針對電動乘用車同重型貨車制定咗換電與移動充電嘅技術規範。蔚來唔係參與方,而係核心主導單位之一。講得直白啲,新加坡嘅換電「國標」,係按蔚來嘅技術路徑嚟寫嘅。
呢條消息對於而家嘅蔚來,可以話係喜憂參半。
從技術輸出看,中國企業主導海外國家標準嘅制定,喺過去並唔多見。蔚來喺換電領域嘅技術積累確實深厚。截至今年 6 月 10 日,該公司已申請全球換電專利超過 1650 項,累計牽頭及參與制修訂咗 50 多項國家標準、行業標準同團體標準,仲參與咗 4 項 IEC 國際標準嘅制定。新加坡選擇以蔚來嘅技術框架作為國家標準,意味著呢套體系無論係技術成熟度,定係產業實踐成果,都獲得咗國際認可。

2026 年第一季度,蔚來嘅財報相當靚,8.35 萬輛嘅交付量,同比增長 98.3%;總營收 255.3 億元,同比翻倍;整車毛利率 18.8%,創下四年嚟新高。
但財報裏嘅另一面係,一季度蔚來仍然虧損 3.32 億元。呢筆虧損雖然唔算大,但佢暴露咗一個問題——蔚來嘅盈利來源依然係車嘅銷售,而換電體系,而家都仲唔幫到公司賺錢。

所以話,新加坡呢個「國標」呢個時候出嚟,真係唔好話係喜定係憂了。
因為據而家搜尋到嘅資訊顯示,雖然標準出咗嚟,但蔚來嘅換電站仲未入咗新加坡呢。

根據此前新加坡《聯合早報》嘅報道,蔚來計劃喺 2026 年第一季度透過車商 Wearnes Automotive 進軍新加坡市場,首款車型係小型電動車螢火蟲。而當時蔚來喺文告中講住「跟住會評估係咪可能喺新加坡實施換電技術」,而新加坡陸路交通管理局嗰陣尚未制定相關技術標準,只係把換電技術列入咗沙盒框架,喺重型車輛上進行試點。

而而家標準已經落地,從制度層面為換電設施建設掃清咗障礙。但蔚來喺新加坡嘅換電網絡幾時鋪開,始終都係未知數。
呢度仲有一個問題係新加坡同國內唔同嘅,唔知蔚來有無諗過。
蔚來嘅換電模式之所以喺國內好用,係因為我哋國內嘅用戶基礎同換電站網絡都夠大夠密。

但呢套網絡嘅營運成本極高,李斌本人都不止一次講過,短期內唔追求單站盈利,持續超前投入。但喺海外市場,蔚來而家採取嘅係審慎擴張策略。例如歐洲,受歐盟反補貼稅等貿易壁壘嘅影響,蔚來明確表示將放慢出海節奏,優先專注中國市場。
所以話喺呢種背景下,喺新加坡呢種土地面積同電動車市場體量都唔大嘅國家,靠用戶能夠消化幾多換電設施嘅投資成本,呢個帳要蔚來自己計。

當然,新加坡"SS 722"標準嘅發布,無異於蔚來喺全球化層面嘅一步好棋。佢令蔚來嘅技術路線從一個中國企業嘅商業選擇,變成咗一個國家嘅官方規範。
李斌曾經講過一句說話——蔚來嘅護城河係換電。所以可以咁理解新加坡嘅「國標」,相當於係為李斌講嘅呢條護城河喺世界地圖多畫咗一個點。至於呢條河幾時先通到新加坡、係咪喺嗰邊都可以養活自己,嗰就係另一個問題。

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On June 12, the BJ30 Tourer 150,000 Units Roll-off Line Ceremony and Highlight Edition Launch Event, themed "150,000 Units of Love, Arriving at the Highlight", concluded successfully at the BAIC Zhuzhou Super Factory. Adhering to the brand core concept of Off-road Equality, Beijing Off-road continuously lowers the threshold for light off-road travel, helping thousands of ordinary families easily unlock the fun of mountain travel. This time, the official launch of a 30,000 Yuan exclusive trade-in benefit for the entire series is announced; the BJ30 Tourer Super Trade-in Price starts from as low as 69,900 Yuan. Meanwhile, the all-new model of the year, BJ30 Tourer Highlight Edition, officially enters the market. This light off-road SUV positioned for both city and mountains achieves comprehensive upgrades in three dimensions: appearance, off-road passability, and in-cabin driving experience. The new car Super Trade-in Price starts from 82,900 Yuan. At the press conference, Beijing Off-road also partnered with CCTV to launch a hardcore car dismantling live stream, completely dismantling a BJ30 Tourer with 150,000 km mileage to intuitively reveal the wear and tear of core vehicle components. Through transparent testing, the vehicle's solid quality and long-term durability were intuitively demonstrated to all online consumers.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "The BJ30 Tourer has become the fastest light off-road SUV in China to reach 150,000 units. 150,000 BJ30 Tourers carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and a monument to quality built by 150,000 users. It is the answer sheet China's HEV technology gives to the world, and also a strong declaration of Chinese Smart Manufacturing!"

150,000 Global Users Recognition, Building the Highlight Moment of BJ30 Tourer
As the fastest light off-road SUV in China to reach 150,000 units, the BJ30 Tourer relies on over 60 years of professional accumulation by Beijing Off-road. With hard-core strengths in Super Off-road, Super Spacious, and Super Economical, it lets the world see China.
"Super Off-road" is the confidence to depart. Beijing Off-road has built the industry-leading "Triple-engine, Four-wheel-drive, Six-mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Tourer, becoming the first HEV hybrid model in the Box-style SUV category. Triple-engine power includes a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, excelling in long-distance energy saving, real-time replenishment, and instant burst; Intelligent Four-wheel drive has a response speed of 30 milliseconds, and can burst peak torque in 0.5 seconds. Six modes can automatically select the optimal working mode, keeping power in the best state at all times. Coupled with energy mid-lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it easily handles scenarios such as mud and sand.

"Super Spacious" is the calmness of travel. The BJ30 Tourer three-row seven-seat layout owns a 2820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and 1496 Liter ultra-large trunk. The rear row folds flat instantly into a 1.92 meter large bed. The B-Class Box-style ultra-wide third-row space allows 1.8-meter tall adults to sit comfortably. With 38 storage spaces throughout the car, every item has a dedicated place. Family travel is free, and no one settles.
"Super Economical" is long-term companionship. The BJ30 Tourer achieves Money Saving, Time Saving, and Worry Free. Recently, five automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the fuel consumption of domestic SUVs. The BJ30 Tourer achieved fuel consumption not exceeding 5 liters per 100 km in every country, with a range of over 1000 km per tank. No need to find charging piles, just refuel and go, saving tens of hours of energy replenishment time annually. At the same time, the first owner enjoys lifetime warranty for the whole vehicle, no high-voltage battery safety hazards, simple maintenance, and sufficient parts, ensuring no worries for every departure.

The BJ30 Tourer is both a Box-style vehicle that can take you to the mountains and a city commuting SUV that allows you to enjoy life.千篇一律 light off-road SUVs are common, but one in a thousand BJ30 Tourers! (Note: "千篇一律" is a Chinese idiom meaning monotonous/cookie-cutter. Translated as "千篇一律" is not allowed. I will translate the meaning: "Light off-road SUVs are often one-and-the-same, but the BJ30 Tourer stands out!") -> "Light off-road SUVs are often one-and-the-same, but the BJ30 Tourer is one in a thousand!"
BJ30 Tourer Highlight Edition Launches, Welcoming Three Highlight Moments of Appearance, Performance, and Experience
On the occasion of the 150,000 units roll-off line, Beijing Off-road launched the new version - BJ30 Tourer Highlight Edition. Based on "Super Off-road, Super Spacious, Super Economical", it achieves a comprehensive leap in appearance, performance, and experience.

Highlight Appearance, tailored for different life stages. The BJ30 Tourer Highlight Edition adopts the classic Box-style shape, with a tough aura and exquisite lines perfectly blending. The unique Five-Gate Star Ring through-illumination light group is eye-catching and handsome; the full set of electric touch fashionable modification kit, exclusive Star Ring wheels, and front and rear same-color sports bumpers show love and freedom; the new orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can find love and encounter highlights on this car.

Highlight Performance, gaining both power and fuel economy. The BJ30 Tourer Highlight Edition replaces the high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it is equipped with Porsche-style turbocharging technology, with a whole-vehicle charging efficiency of 99%; the rear motor power increased from 55 kW to 70 kW, allowing timely response for ramp merging, intersection starts, and emergency avoidance, giving you the confidence to stick to road rights.
Highlight Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, the BJ30 Tourer has a higher body and wider field of view, plus functions like seat heating, ventilation, and steering wheel heating, which are thoughtful and comfortable. The system can sense raindrops and automatically close windows. The 64-color ambient light moves with the music rhythm, giving you a space to enjoy soothing emotions.
The BJ30 Tourer Highlight Edition lets you have both off-road life and city commuting. With the calmness of one car, holding two sides of life, turning every ordinary day into a highlight moment.

The First Dismantling of 150,000 KM BJ30 Tourer Online, CCTV Certifies Real Quality
To give back to the 150,000 owners' companionship and love, Beijing Off-road launched the "30,000 Yuan Super Trade-in Policy", available for both trade-in users and new purchase users. On top of the 30,000 Yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive honor treatments, which can be enjoyed by ordering within the time limit:

First treatment, Warranty Gift: Free lifetime whole-vehicle warranty worth 6,000 Yuan (limited to the first owner and non-operating vehicles);
Second treatment, Financial Gift: 0 down payment and other financial products available;
Third treatment, Bring-a-Friend Gift: Referral transaction by old customers, rewarded with up to 800 Yuan JD Gift Card;
Fourth treatment, Upgrade Gift: Entire series lifetime OTA free upgrade;
Fifth treatment, Traffic Gift: Basic traffic is free for life, entertainment traffic is free for 2 years and unlimited.

On the occasion of the World Cup opening, the BJ30 Tourer Highlight Edition also launched the time-limited "Passionate World Cup, Highlight Win Prizes" event: Purchase a vehicle at any authorized store nationwide, obtain betting qualification. Accurately predict the World Cup champion and final score, and enjoy an additional 50,000 Yuan vehicle purchase subsidy.

True strength is not afraid of strict scrutiny. At the press conference, Beijing Off-road partnered with CCTV Finance to dismantle a BJ30 Tourer with 150,000 km mileage live, demonstrating durable quality with real vehicle conditions. At the same time, the camera visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing guards the excellent quality control of every car from the source.
150,000 km is equivalent to nearly ten years of usage mileage for an ordinary family. After the BJ30 Tourer was dismantled: The engine turbocharger is clean with little carbon deposit, power output remains plentiful; the gearbox casing is intact with no oil leakage, internal gears show no wear or pitting, the powertrain status is excellent; the battery pack has no swelling, leakage, or internal degradation, long-term use does not worry about battery aging failure; the subframe and suspension arms have no rust or oil seepage/leakage issues, the entire chassis flatness and standardization difference from a new car is small, passive safety protection is always online. This live stream proved with the camera that the BJ30 Tourer uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer vehicle replacement cycles, and a sense of security for every journey.

Beijing Off-road also partnered with CCTV Finance to dive deep into the BAIC Zhuzhou Super Factory, revealing the underlying logic behind the exquisite quality of the BJ30 Tourer from the manufacturing source. In the welding workshop, hundreds of robots collaborate with 100% automation, glue application error does not exceed a hair strand, ensuring the car body skeleton is more solid, with stronger impact resistance and deformation resistance, no noise when driving on rough roads, and safer in collisions; in the stamping workshop, 5,000+ ton giant stamping equipment presses the car body panels into shape in one go, ensuring the car body is uniform and neat, lines are smooth, the good-looking high-appearance appearance originates from high-precision stamping base; in the spraying workshop, dozens of robots perform automatic spraying with environmentally friendly water-based paint, reducing harmful pungent volatile substances by over 60%. New cars have no odor, making the elderly and children more secure, and the paint surface is more sun-resistant and corrosion-resistant. At the same time, quality control inspection gates are set for each process, ensuring every BJ30 Tourer rolling off the line meets quality standards, allowing users to buy with confidence and drive comfortably.

Final Words:
Currently, the domestic SUV market competition is becoming increasingly intense, city family SUVs tend to be homogenized, and the lightweight, people-friendly city light off-road track has become a new competitive wind direction for automakers. Beijing Off-road's dual-action layout this time is very precise: on one hand, the 150,000 units roll-off line proves that the BJ30 Tourer has taken a firm stand in the entry-level light off-road market and accumulated a vast user reputation; on the other hand, the large trade-in subsidy + all-new Highlight Edition launch, plus the 150,000 km real car dismantling live stream hardcore testing, uses a low-price threshold to pry open the family car buying group, and uses real vehicle conditions to dispel consumer concerns about the durability of domestic cars.
For a long time, off-road vehicles have been tagged with high price, niche, and only suitable for outdoor players labels. Beijing Off-road insists on promoting Off-road Equality. The core significance is to peel off the off-road circle barriers, making off-road no longer a hobby exclusive to hardcore players, but a daily travel method for ordinary families for weekend camping and near-suburban self-driving. At the same time, pairing with the BJ40 Extended Range model to complete the mid-to-high-end off-road market, forming a high-low matching product layout, completely covering the family light off-road and hardcore all-domain off-road two markets. In the long run, this people-friendly and scenario-based product strategy fits the current consumption trend of domestic people's diverse outdoor travel, and can further consolidate Beijing Off-road's top status in the domestic off-road niche track, promoting the entire domestic off-road industry towards popularization and civilianization development.

2026 重慶車展嘅第一日,長安馬自達把一輛原廠未改裝嘅純電 EZ-60 推上前台,唔係嚟走秀,係嚟秀戰績嘅。冠軍車手紀浩,同時亦係一名普通嘅長安馬自達車主,站喺展台上分享咗佢駕駛量產版 EZ-60 征戰中國新能源汽車拉力錦標賽嘅經歷:6 天 910 公里賽程,27 個品牌 100 台參賽車,面對大多數增程、插電混合車型嘅競爭,呢台原廠純電 SUV 奪得場地賽 SUV 組冠軍、拉力賽總成績亞軍。

呢個冠軍嘅意義唔喺於名次本身,而係喺佢係用量產車跑出來嘅,無改裝,無特供調校,結果直接對應到每一個買咗 EZ-60 嘅普通用戶。
EZ-6 同 EZ-60 呢兩款車,由立項之初就按照全球標準開發。EZ-6 奪得「2026 世界年度設計車」大獎,係首個獲此殊榮嘅中國新能源車型;EZ-60 則同時獲得 8 項世界頂級設計大獎,而家係 SUV 類別入面唯一一個。設計獎項本身唔可以直接等價為產品力,但它說明馬自達嘅設計依然令人陶醉,喺國際審美標準下都係頂級水準。

安全範疇,EZ-6 已經通過 C-NCAP、E-NCAP 等 5 項權威安全認證,中歐雙五星標準係佢明確嘅開發基準。EZ-60 嘅電池安全則提前滿足新國標同歐標要求。唔單止,長安馬自達為旗下所有新能源用戶提供「電池終身自燃包賠」承諾,而且唔限里程、唔限車主。這意味著二手車交易後,新車主同樣享有該權益,對保值率同二手流通嚟講有積極影響。

出海進展係本次車展長安馬自達着重透露嘅資訊之一。而家,品牌已經獲得歐盟、英國、澳洲三大市場嘅整車認證,係國內首個同時拿下呢三項認證嘅合資新能源車企。5 月底,嚟自歐洲、澳洲、泰國嘅 80 幾位海外經銷商專程去南京工廠考察,對生產工藝同品控體系畀咗極高嘅評價。EZ-6 同 EZ-60 兩款車而家喺海外銷售同預售均喺持續推進階段。

與此同時,EZ-60 喺國內市場已經連續 7 個月蟬聯合資新能源中型 SUV 銷量冠軍,呢個細分賽道嘅規模雖然唔算大,但係說明產品喺目標用戶群中嘅接受度係好穩定嘅。

長安馬自達延續咗佢哋一向嘅社區化策略,「心願之旅」、「車主故事薈」、「悅馬創作家」、「全民經紀人」等活動持續推進,目的係喺產品之外建立更長線嘅用戶情感連結。今年 5 月啟動嘅「青苗計劃」第二季走進全國高校,並同步開啟 EZ-60 高校改裝設計大賽,向学生開放暑期實踐名額。自 2015 年起長安馬自達已經喺雲南累計捐建 12 所希望小學,總投入超過 1000 萬元,6 月再次發起「每一公里都有善意」公益行動,將用戶出行里程轉化為公益基金。

值得一提的是,本屆車展馬自達仲帶來咗 MX-5——呢款延續咗幾十年、幾經更迭卻仍然在售嘅經典敞篷跑車。佢出現喺一個以新能源為主題嘅車展入面,某種意義上係喺對外宣示,馬自達嘅產品邏輯從來唔係跟風,佢有擁抱中國新能源嘅勇氣,亦都有對經典燃油車嘅堅持。借此次重慶國際車展節點,長安馬自達同步啟動 618 年中促銷,截至 6 月 30 日,消費者購車可以享受至高 20000 元以舊換新國補,疊加 17000 元廠補置換補貼,買指定型仲送價值 7999 元尊享套裝(內含原廠充電樁、龍膜太陽膜、TPE 腳墊及後備箱墊),仲提供 0 首付、5 年低息方案,年均費率 1.99%。此外仲附送價值 7999 元嘅終身零燃權益,以及試駕送金箔活動亦依然持續進行。



Making a move exposes weakness; the US tries all tricks to ban China's new energy vehicles.
In this showdown of new energy vehicles, who is actually breaking down?
This is a war where there is no "neck" to choke, and even more so, an encirclement doomed to fail!
How strong is China's new energy vehicle industry? Strong enough to stun even the world's number one... Strong enough that the US has started using tactics to limit Chinese tech companies like Huawei to block China's new energy vehicles.
But the question is, if two very representative Chinese listed new energy vehicle companies are put on the Chinese Military Enterprise List (CMC List), can it stop China's new energy vehicles from going global?
AutosKline believes this is futile! From raw materials to finished vehicles, the entire industrial chain leaves the US with almost nowhere to choke.
01
On June 8, 2026 (US Eastern Time), the US Department of Defense issued "Notice on Designating Chinese Military Enterprises". According to this notice, the US Department of Defense has listed the two most representative listed new energy vehicle companies in China—BYD and NIO—on the Chinese Military Enterprise List.
So, are two listed Chinese auto companies actually that powerful? Worthy of the US military's attention.

Subsequently, BYD and NIO issued announcements successively, roughly stating they are not Chinese military enterprises, nor are they military-civil fusion enterprises of the Chinese defense industry, and believing there is no justifiable reason to list the companies in this list.
On the other hand, this Chinese Military Enterprise List from the US Department of Defense is not a sanctions list. Being listed will not affect the two companies' normal business operations, will not affect their business dealings with anyone (except the US Department of Defense); US government procurement restrictions related to the list will not affect business, and the Chinese Military Enterprise List does not restrict securities trading.
From the statements in BYD and NIO's announcements, it is easy to see that this US restriction and strike is fundamentally different from targeting Huawei. It is not a chokehold at the technical level, but rather building high walls at the market level.
Earlier, the US had already raised tariffs on China's new energy vehicles to over 100%...
02
In the past, the US suppressed our Huawei by conducting surgical-style precise strikes in the semiconductor field where Chinese technology was relatively weak and relied on external supply chains, but Huawei endured hardships and broke through the technological blockade.
China's new energy vehicle industry today, we have long mastered the entire industrial chain advantage from lithium mines, batteries, motors to complete vehicle manufacturing; the US essentially has no "neck" to choke.
In other words, the opponent is on the defensive, it is an offensive and defensive struggle after the shift in strength. Domestically, we have already turned the new energy vehicle industry into a trillion-level industry, and the market has already exceeded 10 million units in scale.

Therefore, this time the Chinese Military Enterprise List is more like a political gesture and trade barrier, only the means are somewhat lacking.
Its core purpose is nothing more than to restrict market access, directly ban their core defense procurement, and at the same time form a strong political signal to guide US allies and partner countries to exclude Chinese enterprises.
03
At the same time, AutosKline believes the US may also have the intention of curbing capital infusion, shaping the listed enterprises into investment targets "with risks", and increasing their financing costs globally.
BYD was once favored by US investors, while NIO was even the first New Force stock from China to list in the US. Both companies have a very strong demonstration effect in the electric vehicle field.
Even more ambitious is that the US attempts to define competitive rules, "generalizing security" in the new energy vehicle industry, attempting to shape China's industrial advantages in global public opinion as threats "controlled by the Chinese government, unsafe, and militarized", thereby gaining the right to define rules.
04
AutosKline believes the US's calculation is very loud, but the direct impact is limited. BYD and NIO have very little vehicle export to the US, this ban carries more symbolic significance than actual trade strikes.
However, there may be short-term pain at the capital level, which may trigger some passive foreign capital to sell off for risk avoidance, affecting stock prices in the short term. But the industry fundamentals are driven by technology and markets, and will be repaired in the long run.
On June 10, the reaction of the capital market was far more intense than the reaction of the enterprise's actual operations.

For NIO, the pain might be more obvious. Overall, NIO is still in the loss period, highly dependent on capital market financing to support R&D and battery swapping network construction; if financing costs rise and channels narrow, it will directly affect cash flow.
Conversely, for BYD, it is more like being bitten by a mosquito, its main business foundation is extremely deep, possessing strong free cash flow and vertical chain manufacturing capabilities; short-term fluctuations in the external capital market cannot hurt the bones and muscles.
For these two listed companies, although stock prices may fall excessively in the short term due to passive fund outflows and hedge fund short selling, as long as their cars are still selling hot, core indicators such as gross margin and cash flow remain strong, this fall will eventually attract value investors to buy the dip.
05
Global market differentiation risk may be the biggest threat facing China's new energy vehicle industry soon.
AutosKline believes that under US pressure, the global market may split into two. One is a trust market centered on the US, and the other is a value market centered on China. This may force companies to make an either-or choice.
This will further become a potential obstacle to the high-endization of Chinese cars, the path of entering European and American high-end markets and establishing luxury brand images will be more tortuous.
However, times have changed. Chinese cars going global is already a historical trend, unstoppable. Especially in the last two years, Chinese cars are shifting from product going global to in-depth industrial going global and ecological going global.

Such as BYD's factories in Hungary, Thailand, Brazil, are deeply bound with local interests, forming an irreversible cooperation pattern. Establishing deep cooperation joint ventures in target markets, creating local brands, becoming major local taxpayers and job creators.
Not only that, Chinese listed auto companies want to promote Chinese-led supercharging standards, battery swapping standards, and vehicle connectivity standards globally, enabling more national industrial chains to operate around Chinese standards, locking the pattern from the source.
Of course, since the other side may use resource cards, we must establish overwhelming advantages in upstream resource layout such as lithium, cobalt, nickel, and in battery recycling technologies. Let any attempt to build alternative industrial chains face cost gaps that are hard to cross.
In the rare earth field, we have already done this. Do not forget, Tesla is still in China.
Views of AutosKline:
The industrial advantage of China's new energy vehicles is systematic; it cannot be easily destroyed by a list. What really needs to be wary of is not that the US won't buy our cars, but that it is pulling allies to build a new rule set that excludes us.
The top priority is to use deeper globalization to dismantle the attempt to isolate us.
When Chinese technology, standards, factories, and interests are closely integrated with the global ecosystem, one-sided suppression is difficult to truly take effect.
Text is original content from AutosKline, content reference materials sourced from listed company announcements and industry public information (relevant companies and institutions should have the obligation to be responsible for truthfulness); some images are from the Internet, copyrighted by original owners.
Articles on this account, without authorization, cannot be reprinted, and violators will be pursued. At the same time, article content does not constitute investment advice for anyone! Stock market risk is high, investment must be cautious!

All-New Geely Xingyuan officially launched, with comprehensive upgrades across the entire series range: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car launches four models: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, 480km Exploration+ Edition, with a limited-time launch special offer price of 61,800 RMB - 91,800 RMB. To meet different user needs, on the 410km version, a 310km range downgrade option is still available, with a price reduction of 7,000 RMB after selection. Starting from today, users can place orders via the Geely Galaxy APP, WeChat Mini Program, and enjoy ten major purchase gifts and limited-time super trade-in funds, as well as other generous benefits. In addition, all users who place a substantial deposit and lock the order before June 30, 2026, can enjoy a super trade-in fund benefit of 3,000 RMB.
This all-new Geely Xingyuan officially launched with five major upgrades for a comprehensive refresh, bringing users over 100 product strength upgrades, achieving over 25 class-exclusive features, and providing cross-class experience to users with generational leading technology. As the 2025 China automotive market all-category sales champion, Geely Xingyuan's delivery volume surpassed 700,000 units in 573 days, ranked top 3 in global new energy vehicle sales in the first quarter of this year, and is the only Chinese brand model to enter the global top 3 in new energy vehicle sales, continuously releasing champion momentum.
At the new car launch event, Geely Xingyuan spokesperson Joey Yung also arrived on site. At the same time, the new car collaborated with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, collaborating with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Maid, innovatively creating five major life scenarios: "Seaside Family, Alley Family, Rainforest Family, Silk Road Family, Nomadic Family".
Geely Xingyuan is the first in its class to adopt a native architecture, the first to be equipped with rear-drive independent suspension as standard, and the first pure electric compact car tuned for global markets, allowing users to feel the ultimate driving control in a pure electric compact car for the first time! Currently, Geely Xingyuan has entered more than 30 countries and regions, the R&D team assembled global resources, conducted comprehensive verification for different global extreme road conditions, and comprehensively upgraded the three core experiences of "driving, steering, and braking" for the all-new Geely Xingyuan. The G-TCS 2.0 all-weather anti-slip system ensures no slipping, no skidding, and no rolling back on flat roads, slopes, and corners while retaining rear-drive flexible fun, making it easy for novices to drive calmly; the new brushless steering system responds 1 times faster, supports three steering modes and self-learning of the steering neutral position; the G-CST 2.0 all-scenario comfort braking system simulates the feeling of an experienced driver, no head-nodding when braking, no car sickness while driving. In addition, Geely Xingyuan is the only in its class to successfully challenge the Hook Test at 130 km/h, and the first in its class to successfully pass the Moose Test at 80.7 km/h, with handling performance comparable to a 200,000 level sports coupe.
The new car is the only in its class to be equipped with CATL cells, liquid cooling temperature control, and 11-in-1 high-integrated electric drive as standard across the entire series, with three-electric power strength being the ceiling of its class since launch. The new car is equipped with CATL's exclusive next-generation cell, energy density reaches 190Wh/kg, maximum CLTC range 480 km, sufficient for daily commuting and weekend outings; cooperating with the only active grille shutter in its class and low-drag wheels, aerodynamic drag reduced by 15 counts, actual range increased by another 10 km. Regarding charging, fast charging from 30%-80% takes only 19 minutes, enough time to drink a cup of coffee to start with full charge; the liquid cooling system and new BMS guarantee full-speed charging in cold and hot weather, and charging speed increase does not come at the cost of battery lifespan.
The unique Star Wisdom AI Cloud Power 2.0 in its class achieves full-link energy management, covering intelligent charging and discharging, off-peak electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient and every trip worry-free.
The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive-grade Longying No.1 chip and 16GB+128GB large storage, fast response, smooth operation, easy to get started. Users can freely switch maps or favorite wallpaper desktop, cute pet wallpaper supports interaction functions, adding fun to the cockpit. The new AI Eva is more like a user's personal smart partner, the voice assistant Hi EVA supports fuzzy command understanding and context memory, can complete car control, Q&A, entertainment, etc. operations. At the same time, the car machine new support for CarPlay mobile phone interconnection, compatible with iOS devices seamless connection, local common applications all present, cloud has 200+ massive applications to choose from freely. There are also stealth mode, car wash mode, one-key car find and other thoughtful scenarios, and customized assistant for each user.
The all-new Geely Xingyuan is equipped with the Qianli Haohan Advanced Driving H3 Solution sourced from high-end models, covering multiple driving scenarios. This system has safely driven 1.38 billion km, user usage volume growth rate first, relying on G-ASD intelligent driving underlying layer and Star Wisdom AI large model, bringing "better to use as you drive, smarter as you drive" smart experience. Highway overhead bridge NOA is not restricted by roads and rain/fog weather, supports voice lane changing, multi-scenario avoidance and automatic on/off ramps. Full-scenario MPI take-over rate exceeds 200 km, equivalent to continuous driving 3 hours needing take-over only 1 time. At the same time, parking aspect can achieve full-scenario adaptation, APA parking assistance function supports one-key parking in, fingertip parking, remote control parking, covering 300+ types of parking scenarios. HPA memory parking supports 2 km ultra-long memory, cm-level precise positioning, learn one route and can complete automatic parking throughout, with intelligent following cars, self-finding position, obstacle avoidance functions, temporary detours also do not need re-learning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind the driver; Sentry Mode can guard parking safety 24 hours all-weather, if abnormal immediately record video and send to user phone.
Geely has built a global comprehensive safety center with investment exceeding 2 billion Yuan, and released Human, Vehicle, Road, Cloud, Star integrated global safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. The all-new Geely Xingyuan also follows this high standard, and adheres to "Small cars must have big safety" concept, passive safety aspect, built five vertical eight horizontal Star Armor Cage Body, front end three transmission paths cooperate with double "Three-leaf Clover" force relief structure, side battery to threshold spacing 149mm and add double anti-collision longitudinal beams, rear end 750mm long rear suspension with double "井" shape rear subframe forms solid barrier; roof pressure resistance strength increased to 3.4 times vehicle weight, A-pillar and B-pillar and roof cross-beam and other core area material upgrade, even if encountering rollover or heavy object pressing top, cockpit still safe and sound, side curtain airbag pressure maintenance technology can continuously protect head when rolling.
In battery lifespan aspect, Geely Xingyuan's verification standard increased to 2 times national standard, after 1000 cycles battery capacity still maintains 90.72%. Adopting industry-leading BDMU high-voltage device deep integration technology, combining BMS battery management system and BDU high-voltage distribution unit one-in-two, greatly reducing interfaces, reliability goes up a notch, from root down to reduce battery seal failure risk, successfully completed class first and only front and side continuous collision, more actually driven 84,000 km Xingyuan, successfully challenged seawater corrosion, muddy water flushing, bad road scraping bottom, extreme fire burning and other six serial extreme tests.
In addition, the all-new Geely Xingyuan is equipped with tire pressure direct display, DOW door open warning, Sentry Mode, more AEB active braking and AES emergency steering double insurance, successfully passed 120km/h static vehicle braking stop and 130km/h "vanishing front car" active avoidance test, performance far exceeding industry mainstream level.
In the first quarter this year's global new energy vehicle sales ranking list, Geely Xingyuan first ranked top 3 globally, achieved China's A0-class electric car new milestone.
In overseas markets, Geely Xingyuan has already landed in more than 30 countries and regions. In Brazil launched 2 months sales broke 2,300 units; in Thailand car show one week order grabbed 3,300 units, and won "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Auto Show Most Loved Electric Vehicle" dual international grand prizes. On streets all over the world, Geely Xingyuan is becoming a "Made in China" flowing new business card.

文|江小花
5 月 28 日嘅上海北岸世界會客廳,上汽舉咗一場好難畀業內直接複製嘅交車儀式。
講佢難複製,一方面「破億」呢件事頗具史詩感,上汽嘅呢份成績放喺整個中國汽車歷史入面都好有意義。另外一方面則係呢場發布會嘅細節。
如果你喺電視端睇咗呢場由東方衛視全程操刀嘅大型商業全球直播,就會發現佢嘅商業敘事邏輯有啲特別:現場冇冗長嘅宏大戰略宣讲,取而代之嘅係,上汽旗下各大品牌嘅掌舵人輪番上陣,以一場跨越亞歐大陸嘅接續交付,將車匙遞畀全球唔同膚色、唔同職業嘅人。

站喺舞台中央嘅,有科技自媒体博主,有追求德系品質嘅前男足國腳,有傳承家族情懷嘅倫敦實習醫生,也有開住微客給大山留守老人送餐嘅 85 後村書記,甚至仲包括 DHL、地上鐵、嘉定公交呢啲講究極致運營效率嘅 B 端大客戶。呢種極具反差感嘅人群畫像同框,其實共同講明咗一件事:一億輛嘅體量,早已超越咗單一圈層或特定市場嘅範疇,這背後折射出嘅,係真正意義上為全民造車嘅體系底蘊同全場景覆蓋能力。
簡單嚟講,呢個係用精煉嘅簡筆,繪製上汽一億輛嘅清明上河圖嘅巧思。
沿住呢個邏輯,我再回頭去翻閱歷史資料嘅時候,會睇到好多關於上汽有意思嘅小故事。
例如 1959 年 4 月,时任第一機械工業部顧問、蘇聯專家組組長嘅奧斯比楊院士喺上海汽車廠視察,當佢得知工人們正打算用錘子敲出一輛以 1956 年奔馳 S220 為樣車嘅試製品時,呢位蘇聯院士留下一句話:「看來根據你們嘅條件,造玩具汽車仲比較合適。即使我哋蘇聯工業比較發達,都不敢選奔馳產品為藍本。」
蘇聯專家所講嘅呢輛「玩具汽車」,就係我哋國家喺 1983 年之前產銷量最大嘅轎車,我哋所俗稱嘅「老上海」。

再例如 1973 年,後來嘅上海大眾首任董事長仇克喺訪問豐田,喺感受到世界先進造車水平帶來嘅震撼之後。佢嘅想法係,必須要提高中國汽車工業嘅技術水平,打一個翻身仗。回國後嘅仇克便秘密從上海汽車工業體系嘅各個廠中抽調咗十餘名技術骨幹組建咗上海市拖拉機汽車研究所,以研發新車型帶動形成設計中心、技術中心同試製中心,最終形成產品嘅通用化、系列化同標準化。
研究所成立後研發嘅呢個新車型,就係 SH750 轎車。你可能喺上汽嘅歷史車型入面搵唔到這輛車,因為佢係一輛冇被量產嘅車型。但它亦都唔係史海沉鉤,畀小平同志提出合資概念嘅前通用汽車董事長托馬斯·墨菲喺 1978 年來中國各家汽車廠考察嘅時候,就被搭載咗自研轉子發動機嘅 SH750 樣車所震驚。
類似嘅故事喺上汽嘅歷史中不勝枚舉。無論係 1983 年第一輛桑塔納手工組裝下線,開啟合資合作之路,定係 1997 年上海通用創造 23 個月建廠出車嘅「上海速度」,又係 2016 年推出全球首款互聯網汽車榮威 RX5,再到 2020 年成立智己汽車。如果從歷史嘅宏觀視角來看,上汽總夠能夠站喺時代大潮嘅最前端,係被時代所垂青嘅「幸運兒」。
歷史嘅宏大敘事往往喜歡造神,把商業嘅成功簡單歸結於時代嘅垂青定係政策嘅紅利。但當我哋把視角從那些四平八穩嘅輝煌成就中抽離出嚟,用產業演进嘅邏輯去審視呢家车企過去幾十年嘅操作手法,你會發現一個極其冷酷且理性嘅事實:喺競爭烈度冠絕全球嘅中國汽車市場,根本唔存在所謂嘅幸運兒。
2026 年 5 月 28 日,上汽集團喺上海北岸世界會客廳舉行了全球第一億位用戶交車盛典,正式成為中國汽車工業史上首家累計產銷量突破 1 億輛嘅汽車集團。

一億輛到底意味著咩?佢唔係產線上嘅簡單重複勞動,亦都唔係報表上嘅數字疊加。呢係中國汽車供應鏈從仰人鼻息、被動跟隨,到如今對外輸出、定義標準嘅完整產業切片。支撐呢個龐大數字運轉嘅,其實係兩套極其務實嘅商業法則:對外嘅極致開放,同對內嘅硬核自強。
合資從來唔係妥協,而係殘酷嘅借位學習
喺探討中國汽車工業嘅早期發展時,「合資」係一個好容易被情緒化解讀嘅詞彙。外界經常簡單粗暴將合資概括為「市場換技術」,甚至認為這係一種產業路徑上嘅妥協。但如果你拆解上汽嘅合資歷程,就會看到這其實係一場針對現代汽車供應鏈嘅深度啟蒙。
喺當時嘅產業語境下,上汽嘅首要任務根本唔係造出一台能跑嘅車,而係要硬生生喺一張白紙上建立起中國汽車嘅零部件體系。1987 年,喺桑塔納嘅國產化進程中,上汽立咗「絕不搞瓜菜代」嘅鐵律。喺當時,呢個意味著中國本土嘅供應鏈企業必須喺工藝同品控上接受德國標準嘅殘酷洗禮。當年嘅德國《明鏡》雜誌就有報道:「上海大眾好似係被扔喺一個孤島上生產——國內幾乎冇任何配件廠。」

而就係喺呢樣嘅時代背景下,德國專家教技術,中國工人學工藝。到咗 1993 年,桑塔納嘅國產化率硬係突破咗 80%。
套當年被迫建立起來嘅嚴苛質量文化,構築咗上汽最早期嘅體系競爭力底線。冇呢套底線,後面嘅自主研發同規模化生產根本無從談起。
如今時間來到 2026 年,汽車產業嘅邏輯已經被新能源同智能化徹底重寫。你會好奇,喺自主品牌強勢崛起嘅今天,合資品牌仲有價值咩?上汽畀出嘅答案係合資 2.0。
乜係合資 2.0,我哋嚟睇一組有反差感嘅數據。喺呢次一億輛嘅交付現場,大眾集團全球首款 9 系旗艦車型 ID.ERA 9X 正式交付,佢全球首發搭載咗 Momenta R7 強化學習世界模型,實現咗 AEB 煞停提升至 140km/h 以及車位到車位無斷點通行嘅智駕體驗。另一边,定位為智慧性能旗艦 SUV 嘅 AUDI E7X,計劃成為奧迪全球首款實現 L3 級自動駕駛落地嘅車型。
發現其中嘅端倪咗冇?曾經係外方輸入發動機同變速箱,中方負責代工組裝;而家係德系豪華品牌喺使用中國嘅智駕模型同數字底盤。合作嘅維度已經從單向嘅技術引進,徹底反轉為「喺中國、為中國、由中國定義」嘅技術共創。上汽嘅角色,已經從單純嘅本土適配者,躍遷成為技術定義者。呢種開放,本質上係上汽喺利用自身喺智電時代累積嘅技術溢出效應,重新綁定國際巨頭,將佢哋納入自己嘅產業生態版圖入面。
歷史嘅車輪總係充滿戲劇性,昔日用廣袤市場換來嘅生澀圖紙,如今化作咗反向輸出嘅算力同代碼。這可能係百餘年汽車工業史入面,最耐人尋味嘅一出反客為主。
從被卡脖子到重塑標準
如果話開放嘅姿態決定咗企業生態嘅廣度,那麼硬核嘅技術自強則決定咗呢家企業護城河嘅深度。一億輛嘅達成,其實係上汽喺核心硬件工程領域突破國際壟斷嘅必然結果。
喺呢次全球交付盛典中,最具象徵意義嘅第一億輛車型,冇落到任何一台走量嘅平價代步車上,而係交給咗智己 LS9 Hyper。

為乜係智己 LS9 Hyper?因為佢準確踩喺中國汽車工程技術嘅核心痛點上。長期以來,高端底盤技術同主動懸掛系統一直係國際頭部 Tier 1 供應商嘅「利潤禁區」。而這台車,正係上汽 70 餘年技術底蘊嘅集中展現,亦係中國车企從跟跑向定義標準轉變嘅硬核註腳。
我哋嚟算底盤呢筆賬。智己 LS9 Hyper 搭載咗率先量產嘅全線控四輪轉向系統以及滿血版靈蜥數字底盤 3.0。識貨嘅人都知道,全線控技術意味著徹底打破咗傳統嘅機械物理限制。這使得一台車長超過 5 米嘅大型旗艦,能夠擁有堪比小車嘅極致靈活性。更加重要嘅係,呢種解耦嘅底盤架構係從根源上降低咗駕駛門檻,佢係未來 L4 高階智駕不可或缺嘅物理基石。
唔單止咁,喺三電系統上,呢台車配備咗上汽首款金標颶風三電機矢量四驅系統,恒星超級增程同全域 800V 高壓平台讓佢嘅綜合續航突破咗 1400 公里。同時,佢仲搭載咗 520 線超視域激光雷達同英偉達 Thor 芯片,賦能 Momenta 智駕大模型,並全球首發咗內生安全系統 1.0,從底層築牢咗出行安全同隱私屏障。
從仰望國際巨頭供應體系嘅「技術壁壘」,到用一行行代碼重構汽車底盤嘅平權化落地,呢係冷硬嘅工業機械同普惠嘅商業邏輯之間,一次極為浪漫嘅握手。
而喺技術嘅表面顯現之下,真正支撐呢種單點突破嘅,係上汽系統性建構嘅「智慧腦、強壯身、強勁心」三大技術底座。比如端到端智駕大模型量產落地,拿下行業唯一嘅 L4 雙牌照;比如 DMH 混動熱效率做到 46.3%;再比如魔方電池投產即實現零自燃、零熱失控。
上汽嘅技術突圍有著極其清晰嘅落地邏輯:全品牌、全價格帶量產。就好似 6 萬級嘅榮威 i6 就能全系标配 8155 芯片;15 萬級嘅華境 S 全系标配華為乾崑智駕全家桶;尚界 Z7 搭載華為 ADS 4.1 同 896 線激光雷達。呢種用前沿科技去平權市場嘅打法,先至係真正意義上嘅技術普惠,亦係對上汽一直所講嗰句「懂車更懂你」口號嘅理性兌現。

拆掉圍牆嘅商業帳本
進入智能化下半場,汽車產業嘅競爭維度早已發生咗質變。單車硬件嘅對抗已經成為過去式,而家比拼嘅係整個智能生態體系嘅厚度。喺呢個戰場上,嗰啲試圖把所有技術都握喺自己手裡、閉門造車嘅企業,最終大概率會淪為資訊孤島。
喺孤膽英雄註定退場嘅智能化大航海時代,上汽顯然更加理解主動推倒嗰堵防備嘅城牆,往往能換嚟一座更廣闊嘅城池嘅道理。
上汽全球第一億位用戶,係 Momenta CEO 曹旭東。作為中國智能駕駛領域嘅領軍人物,曹旭東帶領嘅 Momenta 同智己汽車從誕生之初就係「創始燈塔合作夥伴」。雙方嘅團隊幾乎係背靠背地打磨出咗智己嘅輔助駕駛方案。
曹旭東買落呢台智己 LS9 Hyper,甚至計劃用它來率先進行 L3 自動駕駛嘅驗證測試。呢點說明上汽嘅生態係真正向核心技术夥伴敞開嘅。佢哋唔係簡單嘅甲方乙方關係,而係技術底層邏輯深度綁定嘅利益共同體。
有些人可能會好奇,車企為乜唔自己把靈魂掌握喺手裡?因為智能化嘅技術樹太龐大咗。從 AI 大模型到智能座艙,從高階智駕到手車互聯,冇任何一家車企能夠全盤通吃。於是我們就見到,上汽喺跨界層面展開咗極其密集嘅結盟:同華為深度協同推出尚界品牌,打造轎跑獵裝雙車;同阿里通義千問打造 AI 座艙;同 OPPO 共創智能互聯;同豆包合作深度思考大模型。呢種「美美與共」嘅開放生態,使得上汽能夠喺唔同品牌上差異化搭載最頂尖嘅智能方案。

唔單止喺乘用車領域,商用車亦係咁。喺新加坡,全球物流巨頭 DHL 批量採購咗大通 eDeliver 5 等純電輕客,就係睇中咗佢喺城配場景下嘅定制化能力同高效三電技術。喺國內,地上鐵批量採購躍進大拿 T1,睇中嘅係佢 140kWh 高能量密度電池包帶來嘅長續航同運營效率。呢啲 B 端用戶嘅真金白銀,係對上汽底層供應鏈最真實嘅投票。
出海賣車,定係輸出價值鏈?
當國內市場嘅內捲程度已經接近極限時,海外市場自然成為咗車企尋求利潤同規模增量嘅必爭之地。但喺出海呢件事上,上汽走咗一條遠比把車裝上船運走要複雜得多嘅路。
上汽嘅產品同服務已經遍佈全球 170 多個國家同地區,海外累計銷量突破 700 萬輛。佢哋手裡握著超 100 個海外零部件生產基地、三大研發創新中心同四個海外生產製造中心,甚至仲組建咗擁有 42 艘滾裝船嘅物流自營船隊。
但僅僅睇呢啲基礎設施都唔夠。我哋嚟睇歐洲市場。眾所周知,歐洲係現代汽車工業嘅發源地,呢度嘅市場壁壘最高,消費者最挑剔。但 MG 品牌卻連續 11 年蟬聯中國品牌歐洲銷冠,成為咗首個喺歐洲累計銷量破百萬嘅中國汽車品牌。預計到 2025 年,MG 喺歐洲嘅年銷量將突破 30 萬輛。

MG 喺海外市場打嘅係技術牌。佢哋喺全球首家量產咗半固態電池技術,呢款 SolidCore 電池嘅液態電解質含量降至 5%,即使喺 -20°C 嘅極端環境下都能保持 90% 以上嘅電量,安全標準較行業最高提升咗 20% 以上,一下打透咗氣候同安全關注度呢兩堵歐洲消費者嘅認知牆。此外,深受歐洲市場認可嘅 Hybrid+ 混合動能技術,單月海外銷量就突破咗 2 萬輛。
正正就係上汽喺 2025 年發佈嘅 Glocal 戰略(全球 + 本土組合戰略)嘅核心。上汽正在加速從早期嘅單純產品出海邁向更高維度嘅價值鏈出海。當智己嘅 IM AD 智能駕駛系統覆蓋全球五大洲,當海外出行 i-Smart 系統全球激活量突破百萬,上汽實際上係喺向全球輸出一套基於中國新能源供應鏈體系嘅全新商業標準。
從 2014 年率先全面向新能源轉型,到 2026 年迎來一億輛里程碑,上汽用十二年嘅時間走完咗一個產業輪迴。呢十二年間,上汽完成咗從一馬當先,到旗下 15 個品牌萬馬奔騰嘅跨越。
一億輛絕對唔係一個用來躺平嘅功勞簿,佢好似係上汽二次創業嘅全新起跑線。喺呢個無比殘酷且迭代極快嘅行業入面,任何關於技術停滯嘅妥協同對封閉生態嘅執念,都會喺極短時間內被市場懲罰。
上汽之所以能夠穿越週期,從來唔係靠住歷史嘅宏觀恩賜。係靠住喺無數個微觀決策中,堅持開放協同嘅商業理性,堅持死磕硬件同工程嘅執念,以及喺市場更迭中始終保持對供應鏈嘅主導權。只有睇懂咗呢套隱藏喺數字背後嘅產業邏輯,我哋先至能夠理解為乜上汽能夠造出呢一億輛車。

伴随着电动化、智能化全面深化,汽车主流供应链企业开始从幕后走上台前,在汽车产业大变局和汽车产业生态重构过程中实现角色跃迁,而非局限于往昔车企的配套者。其“上位”的底层逻辑是,借力电动化、智能化新赛道,实现技术范式转换,达成技术溢价,与车企成为新汽车底层技术栈的共同定义者和平等参与者,进而实现品牌溢价,影响力直接触达消费端。汽车供应链企业迎来全面进阶的战略性发展机遇。
围绕供应链企业进阶,《汽车纵横》特作本期“封面故事”专题报道。

当前,新能源产业正站在新的历史节点。在这场能源革命与科技革命交汇、现实与未来叠加的历史进程中,宁德时代始终在以行动回答一个问题:如何在不确定的世界中,构建确定性的长期价值?
宁德时代财报显示,其2025年营收高达4237.02亿元,净利润为722.01亿元,全球市占率达39.2%,已连续9年动力电池使用量排名全球第一。值得关注的是,这家处于整车制造上游的供应链企业,去年净利润超过了13家主流整车上市公司的利润总和。“车企给宁王打工”的调侃,似乎已照进了现实。
这一现象背后,是宁德时代对全球主流车企的影响力。而这一切的起点,正是动力电池在新能源汽车产业中的核心地位——动力电池约占整车40%成本,是新能源汽车毋庸置疑的“心脏”。对整车企业而言,稳定可靠的电池供应,早已从基础保障性需求,升维为关乎产品竞争力与长期发展的核心战略需求;对宁德时代而言,如何将“头部客户”转化为“战略盟友”,同样是决定其商业版图天花板的关键课题。
那么,宁德时代究竟是如何凭一己之力“绑定”近半个汽车圈的呢?究其原因,从动力电池供应商到全域能源生态服务商,宁德时代用十余年时间构建起一套覆盖资本、产能、研发、保供、生态等全方位的深度绑定体系。正是这套体系,将全球主流整车企业牢牢纳入自身产业版图,实现了从“卖电池”到“定标准、建生态”的跃迁,也彻底重塑了供应链企业与整车企业之间的“整零”关系。
资本绑定
在电动化重构汽车工业的浪潮中,宁德时代跳出传统供应商“供货收钱”的单一模式,以直接投资、战略入股、合资控股等多元资本手段,深度渗透整车企业股权结构,将供需关系升级为利益共同体、战略共生体,从资金、话语权、资源层面实现全方位绑定,筑牢产业话语权根基。
据不完全统计,截至2026年5月底,宁德时代通过直接或间接方式投资入股的新能源整车企业已超过10家。最新的动作是,2026年5月25日,赛力斯集团发布公告,其下属子公司重庆蓝电科技有限公司获得五家投资方合计66.71亿元增资,在投资方名单中,宁波梅山保税港区问鼎投资有限公司(以下简称“问鼎投资”)以9.84亿元的出资额位列第三,持股比例9.878%。而这家问鼎投资正是宁德时代100%持股的子公司。
稍早前的2026年5月12日,广汽集团与华为乾崑联合打造的高端智能新能源汽车品牌启境汽车宣布,已完成总额超10亿元的战略增资,由宁德时代、博世旗下的投资平台以及多家央国企资本投资。据了解,宁德时代此次投资也是通过全资控股的问鼎投资实缴出资3亿元,为单一最大投资方。
事实上,宁德时代的投资版图远远不止这些。在新能源江湖里,“宁王”不仅是个卖电池的,更像是一个拿着资本地图到处“组局”的超级玩家。2021年,宁德时代豪掷7.7亿元,以23.99%的持股比例成为阿维塔的第二大股东,当时形成了独有的CHN(即长安+华为+宁德时代)模式。作为回报,阿维塔不仅全系标配宁德时代电池,还全球首发了宁德时代的磐石滑板底盘。

此外,宁德时代还是极氪汽车的早期投资人,参与了极氪的Pre-A轮融资。宁德时代不仅通过问鼎投资持有奇瑞约2.97%的股份,双方还成立了注册资本20亿元的“时代奇瑞”合资公司。上汽和宁德时代其实早就是老搭档,宁德时代持有上汽旗下智己汽车约0.48%的股份。在北汽新能源2024年底的超80亿元大融资中,宁德时代出资2亿元入股。
在商用车领域,2026年3月,宁德时代旗下的溥泉资本参与领投了零一汽车12亿元的融资。2025年11月,一汽解放公告对合资公司“解放时代”增资1.91亿元,宁德时代同步增资,三方合计增资4.12亿元,这家成立于2023年、由一汽解放与宁德时代各持股50%的合资企业,也不过是宁德时代近年来通过资本纽带深度绑定整车厂的缩影而已。
在海外市场,宁德时代同样采用合资参股逻辑。2024年12月10日,宁德时代与Stellantis各持股50%,投资41亿欧元在西班牙萨拉戈萨建设一座大型磷酸铁锂电池工厂,产品专供Stellantis欧洲车型,资本绑定助力宁德时代深度渗透海外主流车企。
当然,宁德时代在投资车企方面也踩过坑。比如,宁德时代曾持有哪吒汽车约2.67%的股份,早期还投资过爱驰汽车。不过这两家造车新势力从目前的情况看,已基本退出市场。
宁德时代的资本绑定,绝非简单的财务投资,而是重构整零关系、掌控产业话语权的战略布局。这种资本织网模式,让宁德时代从单纯的电池供应商,升级为整车企业的战略伙伴、利益共同体,在电动化浪潮中牢牢掌握产业主导权,为技术、产能、生态等领域的全方位绑定奠定坚实资本基础。
产能锁定
如果说资本是纽带的骨架,那产能就是血肉。在电池供需周期性紧张、原材料价格波动加剧的行业环境中,稳定产能就是核心竞争力。宁德时代产能绑定的策略可以用一句话概括:把电池产能建到最需要它的地方去——紧邻整车厂的超级工厂,甚至直接建在客户的车间里。宁德时代通过专属产线、厂中厂、区域基地三种模式,为合作车企提供确定性产能保障,以“产能锁定”实现深度绑定。
2025年6月30日,宁德时代在赛力斯超级工厂的两条CTP 2.0高端电池包产线正式投产,这是宁德时代首次与整车厂采用“厂中厂”模式进行合作,为问界系列车型本地化生产供应动力电池系统。“厂中厂”模式是一种创新的供应链协同模式,宁德时代将电池生产线直接建在赛力斯超级工厂内,实现了动力电池从下线到装车的高效闭环管理。电池实现“即产即装”,省去包装、运输、仓储等中间环节,供应链响应速度缩短至20分钟级。

如果说“厂中厂”只是一种创新模式的试水,那么宁德时代广泛与上汽、广汽、一汽、东风、吉利、长安等主流车企设立的动力电池合资公司,如时代上汽、时代广汽、时代吉利、时代长安等,其通常以51%的持股,牢牢掌握控股权。早在2017年,宁德时代就与上汽集团合资成立了“时代上汽动力电池有限公司”,总投资额高达上百亿元。这种前瞻性的布局,让上汽在随后的新能源转型浪潮中吃足红利。当其他友商为了抢电池而在宁德时代总部门口排长队时,上汽却能通过时代上汽的专属产线,稳稳当当地拿到符合自己定制化需求的电池包。
2026年2月13日,时代奇瑞(合肥)新能源科技有限公司正式成立,注册资本高达20亿元,由宁德时代、奇瑞汽车、奇瑞商用车(安徽)有限公司共同持股,其中宁德时代持股51%,后两者合计持股49%。根据协议,奇瑞将优先获得宁德时代麒麟电池、钠离子电池等核心产品的供应权,而宁德时代则通过技术授权与联合研发,推动半固态电池、换电模式等创新技术在奇瑞高端车型上的应用。
在海外布局的德国、匈牙利、印尼等工厂,宁德时代同样也实现了“整车在哪里,电池产能就在哪里”。对特斯拉、大众、宝马等国际车企,欧洲基地就近配套;对奇瑞、吉利、零跑等出海车企,东南亚基地同步跟进。区域化产能布局有效规避贸易壁垒、物流风险与汇率波动,让整车企业在全球市场扩张中始终拥有稳定电池保障。
产能锁定的底层逻辑,是用确定性供给对抗不确定性周期。对整车企业而言,宁德时代的产能保障意味着新车上市不“卡脖子”、旺季交付不缺货、海外扩张无后顾之忧;对宁德时代而言,锁定产能即锁定销量,提升产能利用率、平抑投资成本,形成规模效应与成本优势。
研发前置
如果说产能锁定绑定的是当下,那么研发前置绑定的就是未来。传统电池供应是“车企提需求、电池厂做产品”的后置适配模式,而宁德时代则将研发全面前置,实现整车与电池同步开发、联合定义、联合测试,从被动适配转向主动共创,以技术深度嵌入实现绑定。
2025年12月17日,宁德时代与岚图汽车签署10年深化合作协议。根据协议,宁德时代将积极配合岚图新车型开发,优先提供领先电池技术,全面推动麒麟、神行、骁遥等标杆性电池品牌在岚图车型上的规模化应用。这意味着,岚图的产品规划将与电池领域的前沿创新保持同步。双方合作视野已从单一的动力单元拓展至换电模式、CIIC智能底盘集成化、磐石底盘、V2G等代表未来出行生态的全新领域。

当然,宁德时代的研发前置逻辑远不止于这一家车企。2025年11月11日,宁德时代与广汽集团签署10年全面战略合作协议,双方将在智能底盘、换电生态等前沿领域展开联合研发,并基于宁德时代在动力电池、储能系统及能源服务领域的深厚积累,共同打造更具市场竞争力的新能源车型。针对广汽传祺的车型规划,双方正积极推进磐石底盘技术的搭载应用。
2025年以来,宁德时代已与多家车企达成合作——不仅是广汽集团、江汽集团,更包括理想汽车、赛力斯等核心客户。电池厂商与整车厂正共同越过传统的买卖博弈,全面迈向深度绑定与价值共创的新阶段。宁德时代的研发体系也由此具备了更强的“前瞻性”:当下一代电池技术还在实验室中迭代时,宁德时代就已经与合作伙伴在共同规划未来的车型平台架构。
研发前置的深层意义在于,它让宁德时代从一个被动响应需求的供应商,转变为主动定义未来技术路线的标准制定者。宁德时代于2026年2月26日发布的麒麟凝聚态电池,能量密度达500Wh/kg,计划于年底首批搭载蔚来ET9与极氪001 FR。这些在行业内尚属前列的技术探索,正在成为宁德时代绑定高端客户的最强黏合剂。
生态共建
事实上,宁德时代的业务领域远不止于电池,其正将电动化目标延伸至低空、船舶、数据中心等更广阔的领域,快速拓展换电网络及服务,推进零碳生态建设,完善产业生态并延伸价值链条。围绕整车企业,宁德时代正在构建换电、储能、充电、绿电、回收全域生态,以生态壁垒实现不可替代的绑定。
在换电领域,宁德时代以巧克力换电、骐骥重卡换电为核心,联合长安、奇瑞、广汽、赛力斯、上汽通用五菱、北汽等组建超换共享网络,共建换电站、共享换电块、统一接口标准。2026年4月25日,奇瑞汽车、奇瑞绿能、宁德时代、时代电服签署战略合作协议,各方将聚焦“超充+换电”共享网络布局、绿色能源生态共建等领域,奇瑞汽车将全面导入宁德时代与时代电服的巧克力换电体系。而宁德时代与广汽集团的合作更是全方位的,不仅涵盖智能底盘搭载应用、电池技术联合研发、换电生态共建、电动化平台创新等关键领域,还将在电池租赁、联合建站等业务领域开展长期深度合作。

零碳园区是宁德时代正在大力推进的项目,目前已在山东东营、福建厦门、山西大同、江苏盐城及海南等地布局零碳园区,通过100%绿电直连与源网荷储一体化技术打造绿色智造基地。2025年7月26日,宁德时代主导建设的全国首个100%绿电直连零碳产业园在山东东营启动建设,总投资超百亿元,该项目采用“风光耦合+构网型技术”构建独立能源系统,通过风电、光伏发电与储能系统直连工厂。宁德时代的终极目标是打造绿电直供、零碳园区、源网荷储、构网型储能等全景式、一体化的零碳解决方案。
废旧电池回收,是电池全生命周期管理实现闭环的最后一块拼图。宁德时代通过回收方式,对废旧电池中的镍、钴、锰等金属材料进行加工、提纯、合成,并将收集后的铜、铝等金属材料通过第三方回收利用,使电池生产所需的关键金属资源实现有效循环利用。宁德时代构建了“生产—使用—梯次—回收”的完整闭环,为合作车企提供电池回收、梯次利用、再生材料闭环服务。通过规模化回收与再生,降低原材料成本,反哺整车电池价格竞争力,形成全链条价值共享。
此外,在海外市场,宁德时代与奇瑞、宇通、吉利、东风等推进车电一体化联合出海,海外电池基地同步跟进整车出海节奏,提供全球联保、本地服务、供应链配套等服务。整车企业出海不再面临电池适配、认证、供应难题,宁德时代则跟随整车出海扩大全球份额,形成全球化生态绑定。
生态共建的战略意义远超商业合作本身。当宁德时代不仅掌握电池制造,还掌控电池的换电网络、电池护照数据(宁德时代2026年2月与宝马合作开展欧盟“电池护照”跨境数据试点)、电池回收全生命周期管理时,它就从一个单纯提供零部件的供应商,变成了整个新能源出行生态的基础设施平台。车企在这个生态中扮演的仍然是造车的角色,但补能方案、电池管理、数据服务乃至用户出行体验的关键维度,都将纳入宁德时代的生态体系。这种生态级绑定,已远远超出产品与价格层面,形成真正的“命运共同体”。

每到月初车企销量放榜的日子,都充满了话题性。而比亚迪甩出的5月成绩单,让不少人倒吸了一口凉气。

38.3万辆的单月销量,连续60个月成为新能源市场的头名,这样的数字放在整个中国汽车工业史上,都是过去难以想象的画面。但比销量数字更值得关注的,是这份成绩单背后的一些微妙变化。
38万辆背后的战场,不只是在展厅里
比亚迪5月的销量数据中,王朝和海洋网依旧是绝对的主力,合计超过33万辆的数据撑起了半数意义上的销量。不过方程豹和腾势这两个高端品牌的走势变化,是一个更加积极的信号。

方程豹单月卖出了3万多辆,同比增长接近140%。背后的原因其实不难理解,闪充版车型的陆续到位,让那些本来对硬派越野感兴趣但又在补能效率上犹豫的用户,终于找到了下决心掏钱的理由。以前不少人可能觉得这种带大梁的车充电太慢,出去玩一趟心里没底,现在充电速度和加油基本同速,那为什么不买一个更安静更省钱的?

腾势这边16303辆的销量数字上没有方程豹那么炸裂,但也在持续保持增长。要知道腾势的客户群体其实更“挑剔”,而在N9闪充版上市后,不少原本在看理想L9和问界M9的潜客,正在慢慢转向腾势。

至于月销286辆的仰望,同比增长直接翻倍。中国品牌在百万以上的价格区间,已经不是一个“有没有人买”的问题,而是“值不值得买”的问题。仰望的客户群体大多家里不止一台豪车,他们选择仰望,无疑也是对比亚迪在电动化和智能化技术的信任。

把这些数据放到一起看,我们不难发现,主流的王朝海洋依旧在负责跑量,而方程豹和腾势负责满足25万到50万区间的升级需求,仰望则站在塔尖上做品牌技术的旗帜。这种金字塔结构的好处在于,不管市场怎么波动,比亚迪都能在不同价格带里找到自己的增长点,五月份的成绩单证明了这个产品矩阵的韧性。
“敢兜底”不只是一句口号,而是一次用户信任的重建
还记得五月下旬的“敢为”发布会上,比亚迪抛出了“敢兜底,才是真安全”这句话。而就在城市领航和智能泊车“双兜底”推出后的三天内,搭载天神之眼A、B系统的车型,城市领航的日活跃用户量直接涨了50%。这个增幅说明了一个事实:用户不是不想用智驾,而是之前不敢用。之前的智驾系统在很多场景下,遇到突发状况会直接把控制权甩给司机,让不少人用过一两次就再也不想开了。

再看智能泊车的数据,那就更夸张了。安全兜底推出后,功能使用率从21%飙升到了90%以上。这个反差巨大到有点离谱,但也真实反映了普通用户对自动泊车的真实态度:不是不需要,而是不敢信。尤其是在一些复杂车位,比如立体车库、窄巷子、有低矮障碍物的地方,之前的系统经常识别不准或者半路罢工,用户用两次被吓到之后就不再碰了。而现在比亚迪说“出了事我兜底”,用户的心态就完全变了。

“敢兜底,才是真安全”,这句话的重点不在于“安全”,而在于“敢”。因为在目前的行业环境下,真正敢为自己的智驾系统承担责任的品牌,一只手数得过来。大多数车企都在用各种免责声明把自己裹得严严实实,嘴上说自己是L2+、L2++,但真出了事,责任全是司机的。比亚迪这次把“兜底”两个字摆上台面,本质上是在挑战行业的一个潜规则,也是在试图重建用户对智驾的信任。

从商业逻辑上看,这也是一种聪明的策略。比亚迪目前搭载辅助驾驶的车辆保有量已经超过315万辆,天神之眼每日生成的数据超过2亿公里。这么大的数据规模,意味着它的系统迭代速度会远超那些保有量小的品牌。有了足够的真实路测数据,才有了敢兜底的底气。这个逻辑是没问题的。
海外月销16万的意义,不止于数字
五月份比亚迪的海外销量首次突破了16万辆,同比增长80.7%。海鸥、宋PLUS、元系列在海外市场的持续热销,说明中国品牌的小型电动车和紧凑型SUV,在性价比和产品力上已经具备了和日系、德系直接掰手腕的能力。尤其是在东南亚、南美、中东这些市场,消费者对电动车的接受度在快速提升,而当地本土品牌的产品力又跟不上,这就给了比亚迪一个很好的窗口期。

更值得关注的是SHARK皮卡的表现,连续两个月突破4000辆的批发量,放在全球皮卡市场里虽然不算特别大,但对于一款中国品牌的皮卡来说,这已经是一个里程碑。皮卡在东南亚、澳洲、中东这些市场是刚需车型,而且利润空间远比轿车和SUV要高。SHARK如果能在这个品类站稳脚跟,对比亚迪海外利润结构的改善会有很大的帮助。

当然,海外市场也不是一片坦途,欧洲市场的关税壁垒、美国市场的政策封锁,以及各地不同的充电标准和法规要求,都是比亚迪需要一步步去解决的问题。但五月份的数据至少说明比亚迪的全球化是在实打实推进的。从泰国工厂到巴西基地,从乌兹别克斯坦到匈牙利,比亚迪的制造版图正在全球铺开。
结语
随着六月份大唐和后续几款闪充版车型的上市,会进一步检验比亚迪的产品节奏和市场反应能力。而海外市场能否继续保持16万辆以上的水准,也将是接下来几个月的重要观察点。无论如何,五月份的这份答卷已经足够有分量,它不仅是一个数字上的新高,更是一个信号,表明比亚迪正在从“卖车的”转向“负责的”。在这个充满不确定性的市场里,这种转变或许比销量本身更有意义。

On May 22, Deepal Auto announced in Lisbon, the capital of Portugal, that it has officially become the global official partner of the Portuguese national team. On site, Deepal Auto delivered its compact pure electric SUV Deepal S05 to the team and simultaneously launched a 1000-kilometer European long-distance test for the model.

According to official information, the Deepal S05 recently won the April compact SUV sales championship in the domestic market and topped the compact pure electric SUV registration for two consecutive months in Spain. The vehicle also won first place in the J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV category and the German iF Design Award.

Deepal Auto stated that its cumulative global deliveries have surpassed 800,000 units. Regarding technology, the company holds patents such as Hyper Integrated Electric Drive and Golden Bell Battery, and claims to achieve "million-level electric drive zero overheating" and "battery zero spontaneous combustion" records. In addition, Deepal Auto received the first domestic L3-level autonomous driving test license plate.

As part of Changan Auto's "Open and Inclusive" overseas expansion plan, Deepal Auto has currently entered five major regions and about 100 countries and regions. The Deepal S05 has started production at the Thailand factory, while the Deepal S07 has received dual five-star safety ratings in Europe and Australia.
This collaboration with the Portuguese national team is regarded by Deepal Auto as a key step to accelerate the European market layout. In the future, the brand will continue to promote the transformation from product export to brand and industrial chain output.

May 21, 2026. The 12th Chengdu International Automotive Parts and After-Sales Service Exhibition (CAPAS) opened today at the New Century City New International Convention and Exhibition Center in Chengdu. This exhibition covers an area of 53,000 square meters, bringing together 805 participating enterprises from around the world, focusing on commercial vehicles, new energy intelligent connected vehicles, after-sales services, automotive culture, and other core sectors, presenting a panoramic view of innovation highlights in the entire automotive industry chain. During the same period, 27 diverse activities unfolded around industry frontier topics such as complete vehicle-parts collaboration, international trade cooperation, commercial vehicle electrification, and talent development. The exhibition is committed to building a comprehensive service platform integrating industry exchange, trade investment, and industry-education integration, helping the high-quality development of the Southwest automotive industry. 56 professional buyer groups from around the world were invited to visit. This exhibition is expected to attract overseas audiences from emerging markets such as Southeast Asia, Central Asia, South America, as well as audiences from automotive industry clusters in Southwest, Central, East, and South China to join this grand event.

Mr. Yu Guang, General Manager of Messe Frankfurt (Shanghai) Co., Ltd., stated: "Under the dual drive of the Chengdu-Chongqing Twin City Economic Circle construction and policies for high-quality development of the Southwest automotive aftermarket, CAPAS has become an important platform linking complete vehicle manufacturing and aftermarket services, connecting domestic and international trade services and industrial docking. This exhibition closely follows industry transformation trends, stands on Southwest local industrial characteristics, helps commercial vehicle electrification and scenario development, and actively advocates green circular economy. The scale of display in the new energy and intelligent connected fields has increased significantly this year, concentrating on presenting frontier technologies such as intelligent driving, core three-electric technologies, and hydrogen fuel systems. At the same time, the exhibition continues to strengthen the promotion of automotive culture, combining automotive racing, self-driving travel, classic cars, and other key development areas to create rich interactive experience scenarios, helping the upgrading of the automotive personalized consumption market. From trade to ecosystem, CAPAS is constantly achieving self-transformation, injecting strong momentum into the development of the Southwest automotive industry."

From Complete Vehicle Manufacturing to After-Sales Services, Covering the Entire Automotive Industry Chain
This exhibition's innovative products and frontier technologies concentratedly highlighted the commercial vehicle electrification trend. The display scale of new energy intelligent connected related products and technologies expanded significantly. The after-sales service field focused on chassis maintenance and green low-carbon concepts. The accessories and modification boards accurately fit Southwest personalized modification needs, with the entire industry chain working together.

Multiple well-known commercial vehicle brands showcased their new energy heavy-duty and light-duty truck models at the exhibition. Among them, FAW-Foton brought the "Auman Smart Blue ES1" light truck covering cold chain, express delivery, high-end urban distribution, and smart logistics scenarios; Liuzhou Motor Chenglong brought the complete vehicle self-weight only 8.8-ton heavy-duty truck model "Chenglong Wing 5"; FAW Jiefang exhibited the "Tiger 6G-132" composite version cargo truck, equipped with an 185KW high-power motor, improving climbing and acceleration performance; Chitian displayed new energy mining trucks supporting unmanned driving, intelligently adaptable to various mining transport scenarios. Regarding commercial vehicle parts, Belt, Fuda Shares, SAIC-GM-Wuling, Yi'an and other brands brought engines, batteries, sensors, turbochargers and brake discs products, fully docking upstream and downstream support needs, expanding industry chain cooperation opportunities.

The space lineup of the New Energy and Intelligent Connected Vehicle Special Zone doubled compared to the previous exhibition, and the number of participating brands also increased significantly. Passenger car brands such as Changan, Dongfeng Fukang, Dongfeng Lantu, Dongfeng Yijing, Geely Galaxy, Jetta, Lynk & Co, Seres and FAW Toyota, as well as multiple new energy models from commercial vehicle brands such as Guangtong Auto, Shudu Bus, Xizhong, Sinotruk Chengdu all appeared. Frontier technology products will also cover key fields such as intelligent driving systems, core three-electric technologies, hydrogen fuel systems, etc., showing a booming trend in the industry.

Against the rising demand for chassis maintenance, Lipei, Tieyin, Wuhu Jiaxian, Sigemai and other brands brought shock absorption, braking, steering, transmission and other chassis parts. Closely following the trend of green circular economy development, this exhibition also gathered a large number of remanufactured parts products, Chongqing Yuxiang, Puyang Jirunda, Xinjiang Tongfeng, CADC Power and other brands exhibited remanufactured engines, gearboxes and chassis parts; at the newly planned Seminars on Green Design, Green Manufacturing/Remanufacturing and Recycling of Automotive Products, multiple enterprises will exchange practical experiences around topics such as automotive remanufacturing green circular models, scrap vehicle recovery and dismantling industry analysis and typical parts remanufacturing cases. The warranty field also fully integrated low-carbon environmental concepts, Steller, Matthias and other brands exhibited smart car wash machines with water and electricity saving operational advantages, more fitting Southwest market needs; Unite, Xunao, Guangjun and other brands' paint booths, lifts and other after-sales maintenance equipment, can effectively help terminals improve quality and efficiency.
Conforming to the growing personalized consumption and modification upgrade demand in Southwest region, first-time exhibitors Changmao, Xinhui, Yaosheng brought paint protection film, window film and color change film and other personalized automotive modification products; Huqie exhibited off-road vehicle fuel tanks and roof racks, and Cale displayed pickup truck tailgate covers, injecting hardcore equipment support for self-driving travel modification; Brosoli's new energy organic coolant, Longding's LED headlight assemblies and headlight modification kits, Wesley's multi-functional cleaners and new energy vehicle fire extinguishers and other automotive products, also accurately fit regional market characteristics.
16 Prefectures and Cities plus 3 Out-of-Province Exhibition Groups in Differentiated Layout, Cluster Effect Highlighted
This year's exhibition gathered industrial characteristic exhibition groups from Sichuan, Chongqing, Hebei, Guangzhou and other places. Among them, 16 Prefectures and Cities exhibition groups within Sichuan Province appeared together, including Nanchong, Yibin, Ziyang, Guang'an, Leshan, Guangyuan, Deyang, Suining and Luzhou, fully demonstrating the cluster effect and local characteristics of Sichuan automotive industry. Nanchong and Guang'an exhibition groups performed outstandingly in commercial vehicle electrification support, Dingtai Bohai, Hengli, Hongrong Zhizao, Kangda Group, Nanchong Kanghuan, Yonghe Zhijia, Zhongqisheng brought RVs, motorcycles and commercial vehicles related accessory products. Yibin exhibition group arrived with a heavyweight display lineup, focusing on new frontiers of power battery innovation, among which Academician Ouyang Minggao Workstation as a new energy vehicle and power battery innovation platform appeared at the exhibition, Yirui Auto brought unmanned pure electric sweeper, Fengchuan Power, Sichuan Times, Zhili Wisdom, Zongguanxian and other brands exhibited power battery related products. In the hydrogen energy technology field, Ziyang exhibition group also had highlights: Huachuang Yonghong brought low-pressure solid-state hydrogen storage sightseeing vehicle and low-pressure high-density solid-state hydrogen storage cylinder, Hyundai Commercial Vehicles brought hydrogen fuel cell light truck, concentrating on presenting frontier technology achievements.

Chongqing, Hebei, Guangzhou and other exhibition group enterprises from outside the province brought products and technologies in fields such as new energy intelligent connected, braking systems, automotive electronics and precision manufacturing, closely combined with Southwest market demand, realizing regional linkage and helping build a highly collaborative automotive industry ecosystem.
Concurrent Activities Focus on Hot Topics, Diverse Forms Build Industry Dialogue Platform
During the three-day CAPAS exhibition, 27 concurrent activities will cover industry chain collaboration, commercial vehicle electrification, green circulation, talent development and automotive culture and other important topics, forms including industry forums, technical seminars, supply-demand docking meetings, education and training, interactive experiences, etc. Industry experts from industry, academia and research gathered on site, deeply analyzed Southwest automotive market development trends, further promoting industry exchange and pragmatic cooperation.

As the opening event of this year's industry chain supply-demand docking series activities, "Walk into Changan" docking activity was successfully held yesterday at Changan Auto Global R&D Center. Nearly 20 parts and technical solution enterprises participated in matching negotiations, showcasing their respective advantage technologies on site. The activity effectively promoted efficient support between quality parts enterprises and complete vehicle enterprises in Chengdu-Chongqing area, providing strong support for building a collaborative symbiotic industrial ecosystem.
In addition, the exhibition will also hold multiple industry docking activities, further promoting industry chain integrated development. China Automotive Ecosystem Partners Conference focused on automotive industry ecosystem development, automotive modification and new trends of going global and other topics, assisting enterprises to grasp global dynamics. Chengdu-Chongqing Region (Chengdu) Automotive Industry Chain Ecosystem Cooperation Conference will play the leading role of Chengdu-Chongqing Twin City Economic Circle, multiple complete vehicle brands will release new models during this period; at the same time, Jetta, Changan will also share their procurement strategies and needs, bringing more supporting cooperation opportunities for parts and enterprises.

Reliant on the continuous improvement and wide coverage of Southwest region road charging and battery replacement facilities, the new energy commercial vehicle market development momentum is strong. This exhibition gathered a group of industry experts, new energy commercial vehicle enterprises, logistics enterprises, charging and battery replacement operators and supply chain related enterprises, deeply discussed the commercialization path and aftermarket layout of new energy commercial vehicles in Southwest market, helping enterprises seize industry chain upgrade opportunities. New Energy Commercial Vehicle (Southwest) Service Ecosystem Conference gathered upstream and downstream industry chain enterprises, analyzed market trends and user demand changes, discussed the business model of Southwest new energy commercial vehicle aftermarket; newly held Logistics Scenario Electrification Conference - Chengdu Station targeted recharging, cost and operations and other links, linking vehicles, piles, logistics, energy and finance multiple parties resources. The two conferences revolved around technology optimization, operational efficiency, scenario deepening and ecosystem synergy and other topics, providing forward-looking insights and decision-making reference for commercial vehicle enterprises.
New Energy Vehicle Industry-Education Integration Activity Zone takes industry-education collaboration, technology empowerment, talent development as the core, driving the after-sales repair field to upgrade comprehensively towards professional testing, digital diagnosis, refined services direction. Conference Zone gathered industry association, university and enterprise resources, held International Automotive Industry Education and Talent Development Conference, Elite Launch Open Class and New Energy Auto Service Marketing Growth Training, and newly added new energy commercial vehicle after-sales repair training. Training Zone focused on industry emerging demand directions, brought by Laoxianghao such as new energy commercial vehicle troubleshooting, diagnosis and repair on-site demonstration. With used car preparation officially included in national occupational classification new jobs, this exhibition fully newly set up used car preparation training, bringing AI paint smart detection, digital color matching, traceless repair and other new generation technologies, building technology, equipment, talent, digital full-chain coordinated development.

Responding to the "Implementation Plan for Promoting High-Quality Development of Automotive Aftermarket in Sichuan Province" and other policies, this year's Automotive Modification Big Dance Party comprehensively upgraded, revolving around automotive racing, self-driving travel scenes and automotive culture experiences three directions, using National Highway 318 as the main line. On site not only the Movie "Pegasus 3" prototype car surprised appearance, but also linked Austria Red Bull at Chengdu and Shanghai two locations exhibition site, built City Pit Tyre Change Challenge series experience activities, feel racing pit stop tire changing tense rhythm; e-sports simulator let audience have chance immersive experience rally track driving atmosphere. Hardcore modified off-road vehicles and stylish motorcycles concentratedly appeared, audience can communicate face-to-face with senior modification experts, customize exclusive Southwest terrain road self-driving modification plans. In addition, Ford Model A, Cadillac Series 62 and Formula 3 (F3) and other limited models, let audience feel up close design aesthetics and cultural heritage spanning years. In technology field, Naftec displayed supporting Tank 300 4WD exclusive high-performance front drive half-shaft, significantly improving off-road handling and flexibility.
Domestic and Overseas Buyer Group Matrix and Professional Viewer Dimension Both Expand

This CAPAS is expected to welcome overseas audiences from multiple countries and regions such as Australia, Russia, Thailand, Malaysia, Singapore, South Korea, India and Saudi Arabia. Regarding buyer groups, overseas buyers from emerging markets such as UAE, Pakistan, Brazil, Ghana, Bangladesh, Mexico, Tajikistan and Armenia will come in groups to participate in invited buyer negotiations for precise docking; domestic buyer groups will cover Southwest and surrounding areas with Chengdu-Chongqing as core, focusing on core parts, new energy intelligent connected commercial vehicle technology and supply chain cooperation. This exhibition continues to precisely expand professional viewer dimensions, closely following electric commercial vehicle industry rapid development trend, newly added logistics enterprises, charging and battery replacement operators and other core groups, focusing on new energy commercial vehicle procurement and supporting service needs, opening up upstream and downstream docking barriers. During the exhibition held dealer dinner and other supporting activities, build an efficient docking platform for professional audiences, further promoting trade cooperation.


China is the largest electric vehicle market. For every ten electric vehicles sold globally, six come from China. China is also the largest electric vehicle manufacturing hub, accounting for nearly 75% of 2025 electric vehicle production. The International Energy Agency wrote in the "2026 Global Electric Vehicle Outlook" that global electric vehicle sales are expected to reach 23.4 million units in 2026, accounting for nearly 30% of global car sales, with China's share reaching 61%.
According to the "2026 Global Electric Vehicle Outlook" released by the International Energy Agency on May 20, 2025 global electric vehicle sales (including BEVs and PHEVs) increased by 20% year-on-year, exceeding 20 million units. This means one in four new cars sold globally is an electric vehicle, and electric vehicle sales hit a record high in nearly 100 countries.
On the sales side, China's electric vehicle sales exceeded 13 million units, maintaining its position as the world's largest electric vehicle market. On the production side, Chinese automakers supplied 60% of global electric vehicle sales. Chinese electric vehicle exports doubled to a record high of over 2.5 million units.

In electric vehicles sold in other parts of the world (excluding China, US, and EU major markets), 55% were imported from China, whereas five years ago this figure was less than 5%. China still holds a dominant position in the electric vehicle supply chain, accounting for over 80% of battery production by 2025, and an even higher share in the production of key electric vehicle battery materials.
Electric vehicle growth in the European market was also significant, with sales increasing by over 30% in 2025 to 4.2 million units, accounting for 28% of all new car sales. Among them, Germany is the largest electric vehicle market in Europe. Driven by policy, sales reached 850,000 units in 2025, up 50% year-on-year, with a market penetration rate of 30%. Norway is the market with the highest electric vehicle penetration rate globally, with 97% of new car sales being electric vehicles in 2025. Turkey is the market with the fastest electric vehicle growth in Europe; sales more than doubled compared to 2024, reaching nearly 240,000 units.
Due to reduced electric vehicle incentives, electric vehicle sales in the US market dropped significantly, reaching approximately 1.5 million units in 2025, slightly lower than 2024.
Outside the major markets of China, US, and Europe, electric vehicle sales reached 2 million units in 2025, up nearly 50% from the same period last year. The International Energy Agency pointed out that this nearly 50% growth was mainly attributed to sales growth in emerging markets and developing economies (EMDEs) excluding China.

The vast majority of electric vehicle supply in emerging markets and developing economies (EMDEs) excluding China comes from China. For example, three-quarters of electric vehicle sales in the Thailand market in 2025 were Chinese brands, and Chinese imported electric vehicles accounted for 80% of the Malaysia market. Additionally, in Brazil, Mexico, and the Central Asia region, the share of Chinese electric vehicles exceeded 85%.
The "2026 Global Electric Vehicle Outlook" forecasts trends for the global electric vehicle market in 2026 and 2035. Fatih Birol, Executive Director of the International Energy Agency, stated that the decline in battery prices and potential policy responses to the current global energy crisis will provide further momentum for the electric vehicle market.

It is expected that global electric vehicle sales will reach 23.4 million units in 2026, accounting for nearly 30% of global car sales. Among them, China's sales are expected to reach 14.3 million units, up 8.33% year-on-year; Europe's sales are expected to reach 5 million units, up 19.05% year-on-year; US sales are expected to be 1.2 million units, down 20% year-on-year; and sales in other countries and regions are 2.9 million units, up 45% year-on-year. Regarding electric vehicle products, comprehensive automaker plans expect the number of global electric vehicle models in 2026 to break through 1,100, an increase of about 15%. Pure electric vehicle models account for about 65% of the total electric vehicle models.
With the accumulation of overseas inventory, Chinese electric vehicle exports are expected to face headwinds in 2026. According to 2025 data from the China Association of Automobile Manufacturers, electric vehicle exports exceeded overseas sales by more than 25%, indicating a significant increase in overseas inventory, which may limit additional shipment volumes. At the same time, rapidly changing trade policies may also be another obstacle to Chinese electric vehicle exports in 2026.
The "2026 Global Electric Vehicle Outlook" emphasizes that despite the impact of overseas inventory growth and trade policy shifts on Chinese electric vehicle exports, the momentum of Chinese electric vehicle exports will continue. The overseas sales targets of China's top ten automakers will exceed 7 million, approaching China's total automobile export volume in 2025.
With electric vehicles becoming increasingly cost-competitive in key markets, even without new incentive policies, by 2035 the global stock of electric vehicles (excluding two- and three-wheelers) is expected to surge from the current nearly 80 million to 510 million, with a market penetration rate reaching around 50%, and China and European market penetration rates reaching 90%. The International Energy Agency emphasized that by 2035, China will still be the world's largest electric vehicle producer, and more than one-quarter (6 million units) of electric vehicles sold in developed economies will be made in China.
(Head image generated by AI)

Apabila naratif skala sifar pasaran kereta penumpang tenaga baharu di China tidak lagi meyakinkan, ia digantikan oleh satu masalah yang lebih serius: di manakah asas nilai industri itu?
Hanya melihat data penjualan bulan April, sepertinya semuanya sedang "tumbuh ke atas": Penetrasi retail kenderaan tenaga baharu China menembusi 60% secara historikal, mencapai 61.4%, setiap 10 kereta baharu yang dijual, lebih dari 6 adalah kenderaan tenaga baharu.
Sekumpulan data yang tidak begitu menggalakkan serentak bergema dalam industri: Penjualan kereta domestik China pada tahun 2025 melebihi 34.4 Juta unit, tetapi pada masa yang sama margin keuntungan keseluruhan industri kereta China hanya 4.1%.
"Terlihat skala meningkat, tetapi kesejahteraan keseluruhan industri menghadapi cabaran." Wang Hui, Timbalan Presiden Avatr Technology, merujuk data Persatuan Kereta Penumpang China, dan pada Januari-Februari 2026, angka ini turun lagi ke 2.9%.
Deng Cui Dongshu, Setiausaha Agung Bahagian Persatuan, menunjukkan data terkini, pada Januari-Mac 2026, margin keuntungan industri automotif turun ke 3.2%, berada di paras rendah tempoh yang sama dalam beberapa tahun kebelakangan ini, margin keuntungan industri automotif bukan sahaja jelas lebih rendah daripada purata margin keuntungan industri persekutuan berskala besar di seluruh negara, malah telah hampir ke garis impas operasi kebanyakkan pengeluar kereta.
Apabila penetrasi 61.4% bertemu margin keuntungan 2.9%, ini membentuk gambaran industri yang sangat terpecah: Industri automotif China melaju kencang dalam jalan "menjadi besar", tetapi terhuyung-hayang dalam jalan "menjadi kuat".
Dalam Persiden Pemandu Awal Automobil Masa Depan (Ke-4) 2026 di Shenzhen, "Peneraju" ini memberikan beberapa jawapan, dan juga mengemukakan pertanyaan yang lebih mendalam.

Sumber Gambar: Kongres Pemandu Awal Automobil Masa Depan
Penjualan Meningkat, Keuntungan Turun?
Memasuki 2026, pasaran automotif China memaparkan pemandangan yang seolah-olah kontradiksi tetapi sudah menjadi ketetapan.
Satu sisi, kejayaan besar kenderaan tenaga baharu tidak dapat ditahan. Data Bahagian Persatuan Kereta Penumpang China menunjukkan, pada April 2026, penjualan retail kereta penumpang tenaga baharu domestik adalah 849,000 unit, penetrasi menembusi 60% secara historikal, mencapai 61.4%, meningkat 9.7 mata peratus berbanding tempoh yang sama tahun 2025, mencatatkan rekod historikal penetrasi bulanan tunggal pasaran kereta domestik.
Dalam ini, prestasi jenama自主 menonjol. Penetrasi kenderaan tenaga baharu dalam jenama自主 bulan April adalah 80.1%, manakala penetrasi kenderaan tenaga baharu dalam kereta mewah hanya 26.1%. Jenama China telah mendominasi pasaran tenaga baharu.
Sisi lain, ruang keuntungan pengeluar kereta sedang dikompresi secara mendadak. Dari 4.1% tahun 2025 ke 2.9% dua bulan pertama 2026, lengkung penurunan ini menjengkelkan.
Hanya dari nilai absolut keuntungan, pada Januari-Mac 2026, jumlah keuntungan industri automotif adalah 78.4 Miliyar Yuan, menurun 18% berbanding tahun sebelumnya. Men面對 angka ini, pernyataan Wang Hui dalam sidang显得格外 tajam: "Penjualan tanpa keuntungan adalah penjualan palsu; skala yang ditukar dengan perang harga adalah kemakmuran palsu."

Sumber Gambar: Kongres Pemandu Awal Automobil Masa Depan
"Jualan semakin banyak, kerugian semakin besar" telah bertukar dari ejekan kepada realiti yang kejam.
Sebabnya, perang harga skala besar pastinya pendorong yang paling langsung.
Sejak tahun 2025, industri mengeluarkan slogan "Elektik lebih murah daripada petrol", kemudian semua pihak mengikuti, penurunan harga bukan lagi perkara baru. Tetapi masalah yang lebih asas ialah, apabila semua pengeluar kereta dalam laluan teknologi dan konfigurasi produk sangat seragam: Platform voltan tinggi 800V, model bahasa AI, pemanduan pintar hujung ke hujung menjadi konfigurasi standard, harga menjadi satu-satunya cara untuk bersaing berbeza, keuntungan dimakan secara berperingkat.
Xu Jun, Timbalan Presiden Lepas Motor dan Ketua Pegawai Operasi, menganalisis: "Jarak 700 kilometer dan 1000 kilometer, perbezaan persepsi pengguna hampir sifar, tetapi kos meningkat secara eksponen. Kiraan 30TOPS ke 1000TOPS, perbezaan pengalaman jauh lebih kecil daripada parameter."

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Dia beralasan parameter setakat ini hanya tiket masuk asas, bukan penentu kemenangan.
Dalam pandangan Xu Jun, terdapat trend yang lebih perlu dipertimbangkan: Apabila teknologi kereta memasuki "tempoh penyempitan", arkitektur komputasi pusat + pengawal wilayah menjadi seragam, penyelesaian pemanduan pintar hujung ke hujung menjadi serupa, penyelesaian AI kokpit pintar semakin serupa, adalah semakin sukar untuk membina keupayaan persaingan berbeza berdasarkan parameter teknikal.
Penting jenama dalam keputusan pembelian pengguna sedang meningkat dengan ketara.
Li Bin, pengasas NIO, mendedahkan data penyelidikan terkini McKinsey: Satu hingga dua tahun dahulu jenama hanya terikat ke-5 dalam faktor keputusan pembelian, kini telah melonjak ke-2, "Mempercayai akan cepat masuk ke tempat pertama".

Sumber Gambar: Kongres Pemandu Awal Automobil Masa Depan
Apabila jenama mula menjadi "penentu kemenangan", kelebihan teknologi industri automotif China sedang cepat bertukar kepada kelebihan jenama, tetapi pembaharuan dan pembinaan jenama adalah jauh lebih sukar, dan lebih menguji keteguhan.
Apa yang cuba memecahkan kutukan pertumbuhan negatif?
Dalam konteks margin keuntungan keseluruhan industri yang terus turun, tidak semua syarikat tenggelam dalam lumpur "pendapatan meningkat tetapi keuntungan tidak".
Dalam persidangan kali ini, beberapa "kuda hitam" menggunakan data yang konkrit untuk mengesahkan satu kemungkinan: Jenama China tidak hanya dapat menjual harga tinggi, tetapi juga dapat memperoleh keuntungan.
Xiang Xingchu, Presiden Pengerusi Jabatan Kereta Jianghuai, mendedahkan dalam ucapan, Maestria S800 sejak dilancarkan pada Mei 2025, penyerahan terkumpul telah melebihi 18,500 unit, berturut-turut 8 bulan memegang teratas penjualan sedan mewah di atas 700,000 Yuan.

Sumber Gambar: Kongres Pemandu Awal Automobil Masa Depan
Dari perspektif julat harga, kereta mewah China seribu juta dapat terus mengatasi jenama mewah berabad, yang lima tahun dahulu hampir tidak boleh dibayangkan.
Xiang Xingchu mengklasifikasikan ini sebagai pilihan laluan "mendedahkan semula mewah dengan teknologi": "Jenama Maestria bukan sekadar menyalin laluan pembangunan kereta mewah tradisional, tetapi menggunakan inovasi teknologi untuk menulis semula naratif jenama kereta super mewah."
NIO pula adalah laluan lain yang perlu ditinjau.
1 Jun, NIO mengumumkan data penyerahan terkini: Mei seratus tujuh ribu tujuh ratus lima unit, meningkat 62.3% secara tahun ke tahun, meningkat 28.4% secara bulan ke bulan, jumlah penyerahan bulanan mencatatkan rekod sejarah baru jenama.
Jenama utama "NIO" menyerah 20,013 unit, meningkat 50.8% secara tahun ke tahun; Jenama "Onvo" yang diposisi untuk pasaran keluarga, prestasi sangat menonjol, menyerah 12,029 unit, meningkat 91.5% secara tahun ke tahun, peningkatan bulan ke bulan sehingga 124.8%; Jenama baharu "Firefly" menyerah 5,663 unit, meningkat 53.9% secara tahun ke tahun.
Januari hingga Mei tahun ini, NIO penyerahan terkumpul telah mencapai 150,526 unit, meningkat 68.7% secara tahun ke tahun. Di sini, jumlah penyerahan terkumpul sejarah NIO secara rasmi memecah 1.14 Juta unit, mencapai 1,148,118 unit.
Dari segi laporan kewangan, suku pertama tahun ini, jumlah pendapatan NIO adalah 25.53 Miliyar Yuan, meningkat 112.2% secara tahun ke tahun, melampaui petunjuk pendapatan 24.48 Miliyar Yuan hingga 25.18 Miliyar Yuan yang dijanjikan syarikat sebelum ini; jumlah margin kasar 4.86 Miliyar Yuan, meningkat 428.4% secara tahun ke tahun; margin keuntungan komprehensif syarikat mencapai 19.0%, mencatatkan tinggi tertinggi dalam empat tahun. Margin keuntungan kereta penuh 18.8%, meningkat bulan ke bulan selama empat kuartal berturut-turut, juga mencatatkan tinggi tertinggi dalam empat tahun. Margin keuntungan jualan lain 20.6%, juga mencatatkan tahap terbaik dalam empat tahun.
Dari segi kerugian bersih, suku pertama kerugian bersih mengecil ke 332.1 Juta Yuan, berbanding kerugian bersih 6.75 Miliyar Yuan pada suku tahun sebelumnya mengecil dengan ketara. Sehingga hujung suku pertama, simpanan tunai NIO dinaikkan ke 48.2 Miliyar Yuan, tiga kuartal berturut-turut mencapai aliran tunai operasi positif.
Suku pertama 2026, harga jualan purata jenama NIO mencapai 390,000 Yuan, lebih tinggi BMW 50,000 Yuan, lebih tinggi Audi 130,000 Yuan.
Di sebalik jurang harga ini, adalah perubahan kualiti keupayaan premium jenama.
Tidak bersendirian, data menunjukkan, harga jualan purata semua model Harmony Intelligent Mobility stabil di 390,000 Yuan, telah menempati teratas harga jualan purata jenama kereta China selama beberapa bulan, sebahagian waktu prestasi mengatasi jenama mewah tradisional.
Dalam jenama khusus, harga jualan purata jenama AITO mencapai 409,000 Yuan, model flagship AITO M9 penyerahan terkumpul melebihi 280,000 unit, berturut-turut 21 bulan memegang teratas SUV mewah 500,000 Yuan. Jenama super mewah Maestria juga mempunyai prestasi yang kuat, model pertama Maestria S800 harga 708,000 - 1,018,000 Yuan, 11 bulan selepas dilancarkan penyerahan melebihi 17,000 unit, berturut-turut 8 bulan kekal di teratas sedan super mewah 700,000 Yuan, penjualan bulanan bahkan melebihi jumlah penjualan beberapa sedan mewah tradisional.

Sumber Gambar: Kongres Pemandu Awal Automobil Masa Depan
Jenama-jenama ini dapat bangkit secara songsang dalam perang harga, logik di sebaliknya bukan kebetulan: Satu ialah pemahaman mendalam nilai pengguna bukan sekadar menimbun bahan, dua ialah pelaburan ekstrem teknologi baharu membentuk premium teknologi, tiga ialah pembentukan keupayaan sistem dalam pembuatan, rantaian bekalan, kualiti, empat ialah协同 mendalam dengan rakan kongsep Huawei membentuk kepimpinan teknologi.
Bagaimanapun, analisis mendalam prestasi kewangan jenama di atas, satu persoalan yang menarik pemikiran timbul: Adakah kewujudan jenama harga tinggi, keuntungan tinggi ini, akan mengubah arah margin keuntungan industri automotif China secara keseluruhan?
Jawapannya mungkin tidak menggalakkan. Walaupun Maestria S800, NIO ES8/ES9, AITO M9 berjaya dalam kategori harga masing-masing, tetapi nisbah mereka dalam keseluruhan penjualan industri masih terhad.
Dengan kata lain, "pecahan setempat" pentahwilan belum memutar "kesukaran keseluruhan" seluruh industri.
Bagi majoriti jenama自主, harga purata model masih di bawah 150,000 Yuan, medan utama perang harga masih sengit berterusan di pasaran menengah dan rendah.
Apabila majoriti pemain masih bergelut di garis kerugian, beberapa jenama mewah yang berjaya tidak dapat menyangga tahap keuntungan industri.
Ujian sebenar "dari besar ke kuat" automotif China, bukan sama ada dapat menghasilkan satu-dua produk yang sepadan dengan Mercedes-Benz S-Class, tetapi sama ada dapat mencapai penciptaan nilai berkualiti tinggi secara umum dalam semua kategori, semua julat harga.
Mercedes-Benz jatuh 27% di China, boleh kereta China ketawa di luar negara?
Apabila asap perang harga di pasaran domestik timbul dan hilang, pasaran luar negara sedang menjadi "bidang pertempuran kedua" dalam persaingan baharu jenama kereta China.
Dalam persidangan kali ini, pelbagai tetamu menguraikan dengan mendalam strategi dan arah pelanstrategian global automotif China. Jika persaingan domestik adalah perebutan sengit pasaran sedia ada, maka persaingan global adalah pertaruhan jangka panjang pasaran pertumbuhan.
Praktik globalisasi Avatr memberikan sampel yang sangat bermakna.
Wang Hui mendedahkan dalam ucapan, Avatr telah memasuki lebih 40 negara dan kawasan, Avatr 11 harga permulaan di China sekitar 290,000 Yuan, tetapi di luar negara hampir 450,000 Yuan.
"Di Thailand kita kekal di tempat teratas penjualan SUV elektrik mewah, di Dubai telah menguasai 10% pasaran kereta elektrik mewah tempatan." Wang Hui menyatakan, "Akhir tahun ini, kami akan memasuki Eropah secara rasmi. Walaupun kami memasuki luar negara sekitar setahun setengah, tetapi telah mencapai keuntungan stabil. Jadi masa depan globalisasi adalah perkara yang mesti dilakukan."
Wang Hui juga mendedahkan strategi jenama menyponsor pasukan kebangsaan Portugal dalam sesi temubual. Beliau menyatakan, produk utama Avatr Eropah kira-kira November, Disember akan menyerang Eropah secara penuh, beliau akan pergi ke Eropah untuk berinteraksi dengan rakan kongsep pelbagai negara. "Menyponsor pasukan kebangsaan Portugal hanyalah salah satu tindakan di peringkat jenama Eropah kami, kami bersikap jangka panjang di Eropah termasuk global, selain peringkat jenama, peringkat produk, pelaburan sumber yang lebih besar dalam perkhidmatan, sistem, pembinaan keupayaan operasi."
Pelanstrategian globalisasi Geely adalah lebih makro dan sistem.
Li Chuanhai, Timbalan Presiden Kumpulan Kereta Geely, menekankan, "perkara paling asas globalisasi automotif China, bukan jualan harga rendah, tetapi dengan teknologi sebagai akar, sistem sebagai asas, jenama sebagai jiwa, akhirnya menyelesaikan globalisasi dari menjual kereta untuk mentakrifkan masa depan automotif".

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Beliau memperkenalkan, Geely mengendali perniagaan global 20 tahun, mempunyai lima pusat penyelidikan pembangunan, 16基地 ujian, integrasi mendalam dengan rakan kongsep tempatan Eropah, Tenggara Asia, Timur Tengah, Amerika Latin, Eropah Timur. Geely telah menyertai pembinaan standard antarabangsa, adalah pengeluar kereta Asia pertama IATF yang mempunyai hak suara pengarah.
Dalam dimensi eksport kereta, data April 2026 juga memberikan rujukan penting.
April 2026, eksport kereta 901,000 unit, meningkat 74.4% secara tahun ke tahun, di antaranya eksport kenderaan tenaga baharu meningkat lebih daripada dua kali, mencapai 430,000 unit. Pasaran luar negara telah menjadi enjin pertumbuhan paling penting industri automotif China.
Bagaimanapun, di sebalik pertumbuhan eksport yang mengembirakan, satu data perbandingan perlu ditinjau: Suku pertama 2026, penjualan Mercedes-Benz Group di China adalah 111,600 unit, menurun 26.9% secara tahun ke tahun, menjadi kawasan yang paling ketara menurun dalam pasaran utama globalnya. Pada masa yang sama, laporan kewangan menunjukkan, pendapatan suku pertama Mercedes-Benz 31.602 Miliyar Euro, menurun 4.9% secara tahun ke tahun; keuntungan bersih 1.433 Miliyar Euro, menurun 17.2%; penjualan global 499,700 unit, menurun 6% secara tahun ke tahun.
Kumpulan nombor ini tidak hanya mencerminkan cabaran yang dihadapi Mercedes-Benz di pasaran China, tetapi juga mengajukan satu persoalan: Apabila jenama China di pasaran luar negara berdiri teguh, mereka akan menghadapi persaingan global dengan sikap apa?
Automotif China sedang meniru dilema BBA di pasaran tempatan China: Apabila jenama tempatan melalui kelebihan teknologi dan kos berdaya saing terus menyerang, jenama antarabangsa yang kuat juga mungkin menghadapi serangan balas kuat jenama tempatan di pasaran lain.
Apabila Drummond Jacoy, Timbalan Presiden Eksekutif Penyelidikan dan Pembangunan China Mercedes-Benz ditanya bagaimana melihat jenama mewah baharu China, jawapannya berhati-hati dengan sedikit tergesa: "China mempunyai banyak jenama dan produk yang sangat hebat, saya sangat menghormati mereka. Kami sedang mengadopsi inovasi teknologi, sentiasa belajar, menggabungkan teknologi teratas dengan akumulasi jenama."

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Beliau menekankan Mercedes-Benz telah melakukan kerjasama mendalam dengan syarikat teknologi China di China, dari ByteDance, Tencent ke Momenta, dari Amap ke iFlytek, Mercedes-Benz sedang cuba memperpendek jurang kecerdasan dengan syarikat tempatan China dengan cara yang belum pernah berlaku.
Inilah yang menjelaskan态势 persaingan global yang baru: Medan pertempuran telah berkembang dari tempatan China ke pasaran global, dan fokus persaingan utama telah berkembang daripada persaingan produk tunggal menjadi persaingan menyeluruh yang merangkumi teknologi, ekosistem, rantaian bekalan, jenama.
Menurut kata Li Chuanhai: "Keluar tidak sukar, berdiri kukuh, menyatu, menancap akar adalah ilmu sebenar."
Globalisasi yang sebenarnya, sama sekali bukan menyalin model produk dan harga dalam negara ke luar negara secara mudah, tetapi mewujudkan penggabungan mendalam dari modal ke teknologi, dari standard ke rantaian bekalan secara menyeluruh.
Pelanstrategian Leapmotor juga menjawab ketetapan ini. Zhu Jiangming, Pengasas Leapmotor pernah mendedahkan sasaran globalisasi Leapmotor, Zhu Jiangming beranggapan, langkah pertama mencapai "nombor empat enam", China 60%, luar negara 40%; seterusnya berusaha "nombor lima lima"; keadaan paling ideal adalah "terbalik empat enam", jika nisbah global automotif China boleh做到 40% China, 60% luar negara, itulah keadaan terbaik globalisasi yang sebenar.
Dari "menjual produk" ke "membina sistem", ini adalah pintu gerbang yang mesti dilalui oleh globalisasi automotif China. Dalam tiga hingga lima tahun akan datang, siapa yang pertama kali membentuk model keuntungan yang sihat dan mampan di pasaran luar negara, siapa yang akan mendahului dalam perlumbaan jangka panjang globalisasi.
Penutup: Pengeluar Kereta Mesti Menanamkan Keuntungan
Kembali kepada tema persidangan kali ini - "Naik Tangga".
Automotif China menggunakan 20 tahun untuk menyelesaikan lompatan dari mengejar kepada memimpin. Tiada jalan pintas di jalan ini, setiap langkah adalah diinjak. Tetapi industri automotif China hari ini menghadapi kerumitan: Pencapaian dalam jumlah telah mencapai puncak, negara pengeluaran kereta terbesar global, pasaran tenaga baharu terbesar global,集群 teknologi pintar teratas global, tetapi dalam lompatan kualiti, masih baru kelihatan di bidang khusus.
Margin industri jatuh menembusi 3.2%, bermaksud lampu merah kesejahteraan industri telah menyala.
Apabila kebanyakan syarikat menghabiskan keuntungan dalam perang harga, siapa yang masih mempunyai dana yang cukup untuk melabur dalam penyelidikan dan pembangunan teknologi generasi seterusnya, pembinaan semula jenama dan pengembangan globalisasi?
Dari "penjualan tanpa keuntungan adalah penjualan palsu" Wang Hui, ke "penurunan harga siapa pun boleh, mengurangkan kos adalah ilmu sebenar" Xu Jun, sehingga "menjaga arah di zon tanpa orang" Li Chuanhai, kesepakatan paling berharga persidangan kali ini, mungkin adalah logik yang sangat sederhana ini: Persaingan industri automotif adalah perang lama, bukan perang kilat.
Seperti yang dinyatakan oleh Xiang Xingchu: "Di jalan突破 pentahwilan jenama China, tidak ada pahlawan bersendirian, hanya evolusi bersama."
Apabila penetrasi 61.4% dan margin 3.2% ditulis serentak di kanvas industri ini, jawapan sudah cukup jelas: Automotif China mesti bergerak dari mengejar "menjadi besar" ke fasa baharu "menjadi kuat".
Persoalan bukan sama ada boleh menjual kereta ke julat sejuta, tetapi apabila perang harga membakar baki keuntungan terakhir, adakah seluruh industri masih boleh berdiri dengan stabil di setiap tingkat "Naik Tangga".

Di pasaran sedan pertengahan perusahaan patungan, Honda Accord sentiasa menjadi model yang tidak dapat dielakkan, sentiasa berada di tangga pertama jualan sepanjang tahun. Tetapi dalam dua tahun kebelakangan ini, struktur pasaran berubah drastik, kenderaan tenaga baharu tempatan menerobos dengan kuat, Camry, Passat dan saingan setaraf lain terus berevolusi, bahagian pasaran Accord secara beransur-ansur dipadatkan. Untuk memulihkan keadaan yang teruk, Honda melancarkan Accord yang dikemaskini separuh hayat di pasaran Thailand pada akhir Mei 2026, kali ini terus "All In Hibrid", tidak lagi menyediakan versi petrol tulen, sambil mengemaskini kokpit pintar dalaman secara menyeluruh, mengoptimumkan butiran luaran, cuba memecahkan kebuntuan semasa. Ramai pengguna di China bertanya, Accord baharu yang dikemaskini kali ini, selepas diperkenalkan di China, benar-benar bolehkah memulihkan keadaan jualan pasaran, kembali ke puncak juara jualan setaraf? Mari kita lihat bersama

Model 2026 Honda Accord adalah versi kemaskini separuh hayat bagi generasi kesebelas, telah dikeluarkan secara rasmi di pasaran Thailand pada 28 Mei 2026, secara keseluruhan melancarkan tiga model konfigurasi, kesemua adalah versi hibrid 2.0L e:HEV, iaitu e:HEV E, e:HEV EL dan e:HEV RS Panoramic. Kemungkinan besar akan dilancarkan secara rasmi pada suku ketiga 2026, gerakan Honda Guangqi sentiasa tidak lambat, pengenalan serentak di China sepatutnya tidak akan membuatkan kita menunggu lama.
Dari segi harga, julat harga panduan rasmi pasaran Thailand ialah 1.479 juta - 1.764 juta Baht Thailand, bersamaan Renminbi kira-kira 120,000 - 144,000 Yuan, berbanding model generasi sebelumnya, harga telah diturunkan sedikit.
Hadapan baharu meninggalkan kawasan krom luas, menggantikan dengan gril sarang lebah hitam terang heksagon, lampu LED matriks di kedua-dua sisi menjadi lebih panjang tajam, lampu siang juga dibuat dalam bentuk "kail terbalik", pandangan tajam mempunyai sedikit rasa Type-R. Sisi masih garisan sedan coupe coupe, tetapi dilengkapi rim rintangan angin rendah gaya baru, dijangka ada 19 inci. Bahagian belakang perubahan terbesar adalah mengganti dengan lampu belakang menyepuh penuh, di tengah ditanam LOGO Honda, keseluruhan kesan visual lebih lebar, lebih rendah.

Seterusnya baharu menambah "Cat Urban Gray Pearl (Kelabu Bandar Pearl)", versi RS bumbung atas juga dilengkapi set sukan eksklusif, hiasan hitam seluruh kenderaan, rumah cermin sisi luar hitam menyokong.
Dari segi dimensi, model Thailand 2026 Accord panjang, lebar, tinggi keseluruhan kenderaan masing-masing 4962mm×1862mm×1449mm, jarak gandar 2830mm. Sebagai sedan pertengahan piawai, parameter dimensi seperti ini juga bagus walaupun lantai belakang tengah wujud tonjolan kecil, perjalanan penuh kargo sehari-hari tidak akan terlalu mempengaruhi keselesaan. Yang perlu diperhatikan hanyalah, model hibrid kerana bateri dipasang di bahagian bawah, platform ruang muat barang sedikit dinaikkan, ruang penyimpanan berbanding versi petrol lama sedikit berkurang.
Di dalaman, dalam kenderaan besar menggunakan pembalut kulit lembut, panel pintu, konsol tengah, kotak sandaran tangan kawasan sentuhan tinggi semuanya bahan lembut halus, versi RS tinggi dilengkapi pilihan dalaman putih tulen untuk pertama kalinya, kerusi putih, panel pintu putih, dashboard putih, ditambah hiasan jalur logam, kelihatan sangat berkualiti.
Pusat standard 12.3 inci skrin pusat terapung besar dan 10.2 inci instrumen digital penuh, versi bumbung atas juga dilengkapi 11.5 inci HUD paparan kepala. Di sisi peranti, dijangka akan memuatkan Honda CONNECT 4.0 sistem navigasi pintar, menyokong 5G dalam talian, AI suara nampak boleh cakap, wayarless CarPlay, CarLife dan fungsi pengemaskinian OTA.

Dari segi konfigurasi, memuatkan Honda SENSING 360+ sistem keselamatan ultra-peka, selain amaran perahan aktif, pengenal pasti tanda jalan biasa, pengekalan jalur tengah, amaran penyimpangan jalur, amaran pelanggaran hadapan, ACC seluruh julat kelajuan, juga menambah amaran kenderaan persimpangan hadapan, pemantauan keadaan pemandu, bantuan kesesakan dengan kelajuan rendah mengikuti berhenti, dan fungsi menukar jalur automatik semasa membelok di lebuh raya. Dari segi konfigurasi keselesaan: semua model dilengkapi masuk tanpa kunci, permulaan satu butang, penyaman automatik, saluran udara belakang bersendirian, tingkap bumbung automatik, stereng kulit multifungsi, pengaturan tinggi rendah kerusi dan lain-lagi konfigurasi asas. Model tinggi tambah pemanasan kerusi, pengudaraan fungsi, penambahan panjang reka bentuk kotak sandaran tangan belakang, lampu suasana, cermin sisi luar antipelincir automatik, penyapu hujan pengesan hujan dan konfigurasi.
Dari segi kuasa, pasaran Thailand terus membatalkan versi petrol tulen, semua model memuatkan sistem hibrid 2.0L e:HEV.

Set sistem hibrid dua motor i-MMD generasi keempat, terdiri daripada 2.0L mesin kitaran Atkinson suntikan langsung + dua motor, enjin badan kuasa maksimum 147 hp, tork maksimum 182N·m; motor pemacu kuasa maksimum 184 hp, tork maksimum 335N·m; gabungan kuasa sistem mencapai 158kW (kira-kira 215 hp), tork maksimum 350N·m, sistem transmisan padanan E-CVT kotak gear elektronik tanpa had. Dijangka masa pecut 0-100km/h akan dipendekkan dari 7.9 saat model semasa kepada kira-kira 7.5 saat, gabungan WLTC jimat bahan api dalam 4.0L/100km.
Gigi masih MacPherson depan, multi-link belakang, tetapi model tinggi akan menambah sistem pengumpulan ADS masa nyata, jejari pusingan minimum dipendekkan hingga 5.2 meter.
Soalan terakhir: Accord baharu, benar-benar boleh memulihkan keadaan teruk?
Yan Li rasa, 2026 model Accord kemaskini kali ini daripada prestasi pasaran Thailand, Accord baharu sudah mencapai paras tangga pertama sedan pertengahan patungan, dibandingkan dengan saingan setaraf Camry tidak ketinggalan.
Yan Li percaya ia mahu memulihkan struktur pasaran di China, kembali ke puncak, sukar. Pasar sedan pertengahan kini sudah bukan zaman dominasi jenama patungan sahaja, kenderaan tenaga baharu tempatan kelebihan kecerdasan, kecekapan kos terlalu jelas, mengambil bahagian pasaran besar.
Tetapi berkata balik jika Honda Guangqi di harga boleh tegas, tidak berdiri, langkah tepat memberi pembeli harga kejutan "Wah", masih ada kemungkinan. Setakat diperkenalkan di China boleh mencapai jualan memulihkan, percaya maklum balas pasaran akan memberi jawapan paling tulen.
