On July 21, a major event took place in the automotive world—Great Wall Ora invited global investors to their Baoding base to host a grand Ora "Family Party"—the Overseas Global Investor Summit. This was not just a simple meeting visit, but more like a "Super Roadshow" for Chinese Smart Manufacturing. When overseas investors accustomed to seeing Mercedes and BMW frequently nodded their heads in the Xushui test track upon viewing a Chinese car, it reflected an indisputable fact that makes Chinese people proud and excited: the story of Chinese cars going global has indeed turned a new page.

Subheading: When Global Investors Walked into Baoding, What Did They See?

In July, Baoding became exceptionally lively due to this summit. Investors from all over the world did not go to five-star hotels for vacation, but headed straight to Great Wall's Technical Center and Xushui Test Track to start a super "hardcore" deep tour of Great Wall's manufacturing map.

For these investors accustomed to grand occasions, parameters on PPTs are far less real and concrete than actual track tests. At the Xushui professional test track, they deeply experienced the main star of this event—Great Wall Ora 5. More critically, Great Wall Ora 5 revealed its ace card: "One Car, Multiple Powertrains"—Pure Electric, Hybrid, and Fuel versions lined up side by side, choose as you please.

Subheading: Why Does a Car Need to Have "One Car, Multiple Powertrains"? This Is Ora Brand's Global Big Picture

Many friends might ask, isn't everyone talking about pure electricity now? Why does Great Wall Ora 5 still go to great lengths to launch fuel and hybrid versions?

This is exactly where Ora is most smart—it understands the differences in global markets.

Let's look at the data: Great Wall Ora 5 sold out in 24 hours for the first batch of 2,000 units in Brazil; orders in Thailand exceeded 5,000 units with the hybrid version in short supply. Can infrastructure in Brazil and Thailand be as widespread with supercharging stations as China's tier-one cities? No. Therefore, Ora did not stubbornly push only pure electric, but relied on the strong compatibility of the "Guiyuan Platform" to launch "One Car, Multiple Powertrains".

This strategy is vividly called "Customize on Demand, Travel Freely":

· Pure Electric Version (480km/580km range), equipped with Coffee OS 3 smart cockpit, focusing on "Super Intelligence", aiming at mature pure electric markets like Europe;

· Hybrid Version, equipped with Hi2 intelligent hybrid system, achieving "Three Engines, Six Modes" intelligent switching, focusing on "Save + Smooth", precisely targeting markets in transition in Southeast Asia, South America;

· Fuel Version, covering emerging markets where infrastructure is still being perfected.

Simply put, Great Wall Ora 5 is no longer one car ruling the world, but a platform giving birth to three powertrains, precisely positioning to fit energy policies and consumption habits of different countries. This flexible stance is the "Open Sesame" golden key to leverage the global market for it.

Subheading: From "Made in China" to "Global Quality", What Did Ora Do Right?

In the past, Chinese cars going global always left an impression of "Low Price, High Volume". But this time at the summit, we clearly felt the wind direction changed.

In June, Ora brand sales surged by 229.15%, breaking through the 10,000 unit mark. This was not just a victory in sales, but a victory of brand premium. In Spain, Ora partnered with ACB Basketball League for sports marketing; in Italy, Great Wall Ora 5 launched a Romantic Journey. Ora is telling the world with high-value design, chassis tuning not losing to luxury cars, and class-leading intelligent experience: Chinese cars are no longer a synonym for "Cheap", but "Quality and Value" "Right Car".

This confidence comes from Great Wall Ora 5's persistence in global quality. Whether sold to Brazil, Thailand, or Europe, Great Wall Ora 5 shares the same design language, same smart cockpit, and same comfort standards. This "Unbiased High Quality" is the strongest weapon to break overseas users' inherent biases.

Subheading: Why Can't a Youngster's First Car Be a "Global Car"?

Finally, we bring the perspective back to the domestic market. Many young people feel that buying a commuter car when just starting work is fine, make do with it.

Great Wall Ora 5 tells you, no need to make do. It has minimalist rounded "Natural Aesthetics" appearance, stunning at first sight; it has a smart cockpit and large model voice system not losing to high-end electric cars; most importantly, you can choose pure electric, hybrid or fuel according to your wallet and charging conditions. It is both a youngster's first high-value car, and the top choice for families for additional purchase or trade-in.

Auto Insight:

When global investors lined up for test drives and praised Chinese Intelligent Driving one after another, Great Wall Ora 5 has already become not just a car, it represents a new paradigm for Chinese car companies going global—no blind following, no building cars in isolation, but using "Global Quality" to adapt to "Global Demand".

Starting from July, Great Wall Ora 5 is about to launch in Australia, South Africa, Indonesia... #GreatWallOra5GlobalCarGlobalPraise# This is not just a topic, but the marching sound of China's automotive industry stepping into the center stage of the world. This global grand chess game, Ora is not only committed to the move, but played the game beautifully!

21 Julai, dunia automotif mempunyai peristiwa besar — Great Wall Ora telah mengalu-alukan pelabur global ke kampung asal Baoding, menganjurkan satu perayaan keluarga Ora yang gempar — Puncak Pelabur Global Luar Negara. Ini bukan sekadar pelancongan dan lawatan mesyuarat biasa, malah lebih seperti 'pelancaran super' pengilangan cerdas China. Apabila pelabur luar negara yang sudah biasa dengan Mercedes-Benz dan BMW sering mengangguk pada sebuah kenderaan China di tapak ujian Xu Shui, ia mencerminkan satu fakta yang tidak dapat dinafikan, membanggakan dan menggembirakan warganegara: cerita kenderaan China menuju global, sesungguhnya sudah bermula babak baharu.

Sub-tajuk: Apabila pelabur global memasuki Baoding, apakah yang mereka lihat?

Bulan Julai, Baoding menjadi sangat aktif kerana puncak mesyuarat ini. Pelabur dari seluruh dunia, tidak bercuti di hotel bintang lima, tetapi terus menuju pusat teknologi Great Wall dan tapak ujian Xu Shui, memulakan 'pelancongan mendalam' yang super 'keras' pada peta pembuatan kenderaan 'Great Wall'.

Bagi pelabur yang sudah biasa dengan acara besar, parameter di atas PPT jauh tidak sama dengan ujian sebenar di trek lumba yang lebih jujur dan spesifik. Di tapak ujian profesional Xu Shui, mereka mengalami dengan mendalam protagonis utama acara ini — Great Wall Ora 5. Lebih penting lagi, Great Wall Ora 5 mengeluarkan kad as 'pelbagai kuasa dalam satu kereta': versi penuh elektrik, hibrid dan bahan api diletakkan bersebelahan, pilihlah mengikut kehendak.

Sub-tajuk: Mengapa sebuah kereta perlu mempunyai 'pelbagai kuasa'? Ini adalah pandangan global jenama Ora

Banyak rakan mungkin bertanya, bukankah sekarang semua bercakap tentang elektrik penuh? Mengapa Great Wall Ora 5 masih bersusah paya membuat versi bahan api dan hibrid?

Inilah kecerdikan Ora — ia memahami perbezaan pasaran global.

Jom lihat data: Great Wall Ora 5 di Brazil, 2000 unit pertama terjual habis dalam 24 jam; di Thailand, tempahan melebihi 5000 unit dan versi hibrid tidak cukup bekalan. Adakah infrastruktur Brazil dan Thailand boleh seperti bandar utama China yang mempunyai tiang cas pantas di mana-mana? Tidak. Oleh itu, Ora tidak bersikap tegas hanya mengeluarkan versi elektrik penuh, tetapi berdasarkan keupayaan 'Platform Kesatuan' yang kukuh, telah mengeluarkan 'pelbagai kuasa dalam satu kereta'.

Strategi ini digambarkan sebagai 'disesuaikan mengikut keperluan, perjalanan bebas':

· Versi Elektrik Penuh (jarak pemanduan 480km/580km), dilengkapi kerusi pintar Coffee OS 3, menumpukan pada 'kecerdasan super', menjuju ke pasaran elektrik penuh matang seperti Eropah;

· Versi Hibrid, dilengkapi sistem hibrid pintar Hi2, mencapai pertukaran pintar 'tiga enjin enam mod', menumpukan pada 'jimatan + kelancaran', menargetkan tepat pasaran Asia Tenggara, Amerika Selatan yang sedang dalam transformasi;

· Versi Bahan Api, menjangkaui pasaran baru yang infrastruktur masih dalam proses penyempurnaan.

Secara mudah, Great Wall Ora 5 bukan lagi satu kereta menaklukkan dunia, tetapi satu platform yang menghasilkan tiga kuasa, menempah tepat dasar tenaga dan tabiat pengguna di negara yang berbeza. Fleksibiliti sikap ini,正是 ia 'kunci ajaib' yang memutar global pasaran.

Sub-tajuk: Dari 'Pengilangan China' ke 'Kualiti Global', apakah yang Ora buat betul?

Dulu, kenderaan China menuju global sering meninggalkan imej 'harga rendah, isipadu tinggi'. Tetapi pada puncak mesyuarat kali ini, kita jelas merasai arah angin berubah.

Bulan Jun, jualan jenama Ora melonjak 229.15%, menembus ambang 10,000 unit. Ini bukan sekadar kemenangan jualan, malah kemenangan premium jenama. Di Sepanyol, Ora bekerjasama dengan Liga Bola Keranjang ACB melakukan pemasaran sukan; di Itali, Great Wall Ora 5 memulakan perjalanan romantik. Ora sedang menggunakan reka bentuk cantik, penalaan chassis yang tidak kalah kereta mewah, serta pengalaman pintar yang lebih tinggi kelas, memberitahu dunia: kenderaan China bukan lagi sinonim 'murah', malah 'kualiti baik, harga patut' 'Kenderaan Yang Betul'.

Keyakinan ini, berasal dari pegangan Great Wall Ora 5 pada kualiti global. Sama ada dijual ke Brazil, Thailand atau Eropah, Great Wall Ora 5 berkongsi bahasa reka bentuk yang sama, kerusi pintar yang sama dan standard keselesaan yang sama. 'Kualiti tinggi tanpa perbezaan' ini, adalah senjata paling kuat untuk memecahkan stereotaip pengguna luar negara.

Sub-tajuk: Kereta pertama belia, kenapa tidak boleh menjadi 'kereta global'?

Akhirnya, kita tarik sudut pandang kembali ke dalam negara. Banyak belia merasa, baru bekerja membeli kereta ganti, cukuplah terima sahaja.

Great Wall Ora 5 memberitahu anda, tidak perlu menerima sahaja. Ia mempunyai reka bentuk 'estetika semulajadi' yang ringkas dan bulat, memukau pada pandangan pertama; Ia mempunyai kerusi pintar dan sistem suara model besar yang tidak kalah电车 premium; Yang paling penting, anda boleh memilih versi elektrik penuh, hibrid atau bahan api mengikut dompet dan keadaan cas anda. Ia sekaligus kereta cantik pertama belia, juga pilihan pertama keluarga untuk pembelian tambahan atau penggantian.

Wawasan Auto:

Apabila pelabur global beratur menyetir, serta merta memuji pemanduan cerdas China, Great Wall Ora 5 bukan sekadar satu kereta, ia mewakili paradigma baharu kenderaan China menuju global — tidak mengikut secara buta, tidak membuat kereta dalam bilik tertutup, malah menggunakan 'kualiti global' untuk menyesuaikan 'keperluan global'.

Mulai Julai, Great Wall Ora 5 akan memasuki pasaran Australia, Afrika Selatan, Indonesia…#Great Wall Ora 5 Kereta Global Selamat Global# Ini bukan sekadar topik, malah langkah kaki yang berbunyi kuat industri automotif China menuju pentas dunia. Cawan permainan globalisasi besar ini, Ora tidak hanya mengambil langkah tanpa penyesalan, malah melakukannya dengan cemerlang!

"Great Wall Ora 5 is quietly completing a vertical leap in brand positioning with its versatile performance of three powertrains in one car and natural aesthetics — evolving from a choice of personality for a specific group of people to a 'new option for all people's travel' covering first-time family buyers and quality upgrade/replacement purchase crowds."

July 20-22, Great Wall Motor Global Exploration Day was held in Baoding. Investors from around the world went to Great Wall Technology Center and production base, completed a deep test drive of Great Wall Ora 5 multi-power versions at Xushui professional test track, and conducted a comprehensive field inspection from intelligent manufacturing craftsmanship to dynamic performance. With Great Wall Ora 5's global total sales breaking 10,000, especially with outstanding results in Brazil, Thailand, etc., global market attention once again focused on this new Chinese car.

The First Car for Young People, Why Is Ora 5 an Inevitable Option?

"The first car for young people" is this choice question. The standard answer used to be "just enough is good" — budget is limited, so compromises have to be made repeatedly between looks, space, power, and quality. But with the arrival of Great Wall Ora 5, product power is quietly rewriting this proposition: Who says the first car can't have it all?

From "Specific Groups" to the Elevation of "Everyone's First Choice"

Behind the hot sales of Ora 5, the most critical shift is the drastic expansion of user profiles. In the past, Ora might have been labeled as a specific circle, but now, with the popularity of versatile models like Ora 5, its user pool has expanded to the vast crowd of "Family First Purchase" and "Quality Upgrade/Replacement Purchase".Young people who just graduated choose it as their first car in life, appreciating the sincerity of high specs at the entry level; Young families use it for commuting travel, needing a balance of space and energy consumption; Even those users who originally drove fuel cars are willing to trade up to an Ora 5 to upgrade travel quality. When a car can please these completely different needs at the same time, it has already jumped out of niche narratives and become a universal solution under the proposition "The First Car for Young People".

Natural Aesthetics, Striking Global Aesthetics at First Glance

When young people buy cars, the first impression is crucial. The entire Ora 5 series adopts the "Natural Aesthetics" design language, drawing inspiration from nature, presenting the purest beauty with minimal rounded lines — no stacking chrome, no creating pseudo-sports, not relying on exaggerated styling to attract attention.

This "subtraction" design philosophy instead achieved cross-cultural recognition — whether it's a pause and look back on the streets of Madrid, or a delivery ceremony in Bangkok business districts.

Ora 5's "stunning at first glance" clean temperament comes from precise insight into global young aesthetics, precisely hitting the aesthetic resonance of the global young generation pursuing authenticity and refusing complexity. For young people, a car is not just a tool, but self-expression, and Ora 5 happens to step on their aesthetic rhythm.

One Car Multiple Powertrains, Freedom of Choice Without Compromise

The core weapon that truly allowed Ora 5 to achieve "global breakthrough" is the product logic of "one car multiple powertrains, one car multiple categories". Whether it is the pure electric version or the hybrid version, Ora 5 shares the same design language, the same set of smart configurations, and the same set of comfort standards — without reducing quality in any aspect due to different power forms.

This means young people can choose completely according to their actual life scenarios: For urban users with dense charging piles in China, the pure electric version is sufficient and worry-free for commuting; While in Europe, many urban public charging facilities are still not perfect, old city streets are narrow, private parking spaces are scarce, the threshold for home charging pile installation is extremely high, and the inconvenience of pure electric replenishment becomes a pain point for daily travel, at this time the hybrid version with the calm attitude of no need to rely on charging piles, using three-engine six-mode full-speed intelligent power switching, achieves both fuel saving and smoothness without conflict.

Not only Europe, starting from July, Great Wall Ora 5 will land in Australia, South Africa, Indonesia and Central/South America in batches, the infrastructure level and travel needs of these markets are different, but all need a product that can flexibly adapt to local conditions — and this is exactly the foresight of the "one car multiple powertrains" strategy. Ora 5, with the same quality standards and different power choices, adapts calmly to the differentiated needs of different regions around the world, allowing every young consumer to have a rational decision that truly fits personal life, no need to compromise due to regional or infrastructure differences.

From "Chinese Boutique" to "Global Trend", Ora 5's Journey Has No Adaptation Issues, Only Local Adaptation.

When a car can sell out in 24 hours in Brazil, can rival Japanese giants in Thailand, and can travel calmly through narrow streets in European old cities, it is no longer just a name card of China Manufacturing, but a vivid footnote of born globally. Ora 5 repeatedly verified one thing in different markets around the world: The first car for young people can already have high looks, high quality and high freedom at the same time.

When "just enough is good" becomes "priority based on needs", Ora 5 is redefining the car buying standards for this generation of young people, it does not require young people to adapt to the car, but let the car adapt to every kind of life and every piece of land. From densely charging pile domestic cities to South America and South Africa where infrastructure is not yet perfect, Ora 5, with the same set of aesthetics, the same intelligence, and the same quality, broke the boundaries of region and infrastructure, adapting to local conditions, making "choose according to needs, travel freely" a right within reach of young people around the world.

Great Wall Ora 5 wrote the same answer for this generation of young people with one real global scenario after another: You deserve to vote with love, not compromise with budget.

"Great Wall Ora 5 sedang menunjukkan prestasi serba boleh dengan tiga varian enjin dan estetika semula jadi, secara senyap melakukan peningkatan dimensi pemosisian jenama — dari pilihan khusus bagi kumpulan tertentu, berevolusi menjadi "pilihan mobiliti baharu untuk semua" yang merangkumi pembelian pertama keluarga dan pengguna yang ingin menaik taraf kualiti."

Hari Pengeksplorasiaan Global Great Wall telah diadakan di Baoding pada 20-22 Julai. Pelabur dari seluruh dunia telah bertandang ke Pusat Teknologi dan Loji Pengeluaran Great Wall, di mana mereka telah menghabiskan uji memandu mendalam bagi varian kuasa enjin berbilang Great Wall Ora 5 di Litar Ujian Profesional Xushui, merangkumi tinjauan tapak menyeluruh dari proses pembuatan cerdas hingga prestasi dinamik. Dengan jualan terkumpul Great Wall Ora 5 di luar negara melebihi 10,000 unit, terutamanya di Brazil dan Thailand yang secara berterusan mencatatkan prestasi cemerlang, sekali lagi menarik perhatian pasaran global kepada kereta baharu China ini.

Kereta Pertama Belia, Mengapa Ora 5 Menjadi Pilihan yang Tidak Boleh Dilewatkan?

「Kereta Pertama Belia」pilihan ini, jawapan piawai pada masa lalu biasanya「cukup baik」— bajet terhad, maka perlu berkompromi secara berulang antara rupa, ruang, kuasa, dan kualiti. Namun kehadiran Great Wall Ora 5 sedang secara senyap menulis semula soalan ini dengan kualiti produk: Siapakah kata kereta pertama tidak boleh mendapatkan semuanya?

「Dari "Kumpulan Tertentu" ke "Peningkatan Pilihan Utama Untuk Semua"

Di sebalik jualan hebat Ora 5, perubahan paling kritikal terletak pada pengembangan pesat profil pengguna. Pada masa lalu, Ora mungkin dicap sebagai kumpulan khusus, tetapi kini, dengan populariti model serba boleh seperti Ora 5, pangkalan penggunaannya telah berkembang kepada kelompok luas "Pembelian Pertama Keluarga" dan "Pertukaran Berkualiti Tinggi".Belia yang baru lulus memilihnya sebagai kereta pertama kehidupan, menekankan niat baik pakej tinggi pada peringkat permulaan; keluarga muda menggunakannya untuk pengangkutan harian, memerlukan keseimbangan ruang dan penggunaan tenaga; malah pengguna yang dahulu memandu kereta petrol pun rela menukarnya dengan Ora 5 untuk menaik taraf kualiti perjalanannya. Apabila sebuah kereta dapat memuaskan keperluan yang berbeza-beza ini serentak, ia telah melompati narasi kecil, menjadi penyelesaian umum di bawah soalan "Kereta Pertama Belia".

Estetika Semulajadi, Keindahan Global Sekali Pandangan

Apabila belia membeli kereta, rasa pandangan pertama sangat penting. Ora 5 menggunakan bahasa reka "Estetika Semulajadi", mengambil inspirasi dari alam, mempersembahkan keindahan tulen dengan garis bulat minimalis — tanpa menimbun krom, tidak mencipta sukan palsu, tidak bergantung pada rekaan melampau untuk menarik perhatian.

Falsafah reka "Mengurangkan" ini, sebaliknya berjaya mencapai kebolehkenalan merentasi budaya — sama ada berhenti di jalan Madrid atau upacara serahan kereta di kawasan perniagaan Bangkok.

Kualiti bersih "Menakjubkan Sekali Pandangan" Ora 5 berasal dari wawasan tepat terhadap estetika belia global, menyentuh resonans estetika generasi belia global yang mencari keaslian dan menolak kerumitan. Bagi belia, kereta bukan sekadar alat, tetapi juga ekspresi diri, dan Ora 5 tepat berada pada irama estetika mereka.

Satu Kereta Berbilang Kuasa, Pilihan Bebas Tanpa Kompromi

Senjata teras yang benar-benar membolehkan Ora 5 mencapai "pecahan global" adalah logik produk "Satu Kereta Berbilang Kuasa, Satu Kereta Berbilang Jenis". Sama ada versi elektrik penuh atau hybrid, Ora 5 berkongsi satu bahasa reka, satu set ciri pintar, satu set piawaian keselesaan — tidak menurunkan kualiti di mana-mana tempat kerana bentuk kuasa yang berbeza.

Ini bermakna belia boleh memilih sepenuhnya berdasarkan situasi kehidupan sebenar mereka: pengguna bandar dalam negara dengan stesen pengecas yang padat, versi elektrik cukup efisien dan jimat untuk perjalanan; manakala di Eropah, banyak fasiliti pengecasan awam bandar masih tidak sempurna, jalan bandar lama sempit, tempat letak kereta peribadi langka, pemasangan stesen pengecas rumah mempunyai halangan yang sangat tinggi, ketidakselesaan isi semula tenaga versi elektrik menjadi masalah utama perjalanan harian, pada ketika ini versi hybrid dengan sikap tenang tidak perlu bergantung pada stesen pengecas, menggunakan tiga enjin enam mod pertukaran kuasa pintar seluruh kelajuan, menjimatkan minyak dan memastikan kelancaran.

Tidak hanya Eropah, mulai Julai Great Wall Ora 5 akan mendarat secara berperingkat di Australia, Afrika Selatan, Indonesia dan wilayah seperti Amerika Tengah dan Selatan, tahap infrastruktur dan keperluan perjalanan pasaran ini berbeza, namun sama-sama memerlukan satu produk yang boleh menyesuaikan dengan keadaan tempatan secara fleksibel — dan inilah sifat proaktif strategi "Satu Kereta Berbilang Kuasa". Ora 5 dengan piawaian kualiti yang sama, pilihan kuasa yang berbeza, menyesuaikan dengan keperluan berbeza di serata dunia secara tenang, membolehkan setiap pengguna muda memiliki keputusan rasional yang benar-benar menyokong kehidupan peribadi, tanpa perlu berkompromi kerana perbezaan wilayah atau infrastruktur.

Dari "Barang Khas China" ke "Barang Popular Global", perjalanan Ora 5 tidak mengalami masalah penyesuaian, hanya menyesuaikan dengan keadaan tempatan.

Apabila sebuah kereta boleh habis terjual dalam 24 jam di Brazil, boleh bersaing setara dengan pengeluar Jepun besar di Thailand, boleh melayang dengan tenang di lorong sempit bandar lama Eropah, ia bukan lagi sekadar kad nama Pembuatan China, tetapi lebih lagi catatan hidup Lahir Global, Ora 5 secara berulang mengesahkan perkara yang sama di pasaran global yang berbeza: Kereta Pertama Belia kini boleh mempunyai rupa tinggi, kualiti tinggi dan kebebasan tinggi serentak.

Apabila "Cukup Baik" bertukar menjadi "Pilihan Berdasarkan Keperluan", Ora 5 sedang mentakrif semula piawaian pembelian kereta belia generasi ini, ia tidak meminta belia menyesuaikan dengan kereta, tetapi membiarkan kereta menyesuaikan dengan setiap kehidupan, setiap tanah. Dari bandar dalam negara dengan pengecas padat, ke Amerika Selatan dan Afrika Selatan yang infrastruktur belum sempurna, Ora 5 dengan satu estetika, satu kecerdasan, satu kualiti yang sama, telah memusnahkan had wilayah dan infrastruktur, menyesuaikan dengan keadaan tempatan, membolehkan "Pilihan Berterima Keperluan, Perjalanan Bebas" menjadi hak yang boleh dicapai oleh belia global.

Great Wall Ora 5 dengan satu demi satu senario global yang benar, menulis jawapan yang sama untuk belia generasi ini: Anda layak mengundi dengan cinta, bukan dengan berkompromi akibat bajet.

April 2026, Ora 5 Pure Electric Version handed in a report card of 1,622 units, with sales performance being quite mediocre among similar models. First, let's speak honestly: the specs of this car are really not bad. Official guide price 99,800 to 133,800 yuan, body dimensions 4471×1833×1641mm, wheelbase 2720mm, all series equipped with 150kW front-mounted motor, peak torque 260N·m, 0-100 km/h acceleration 7.5 seconds.

Range options include two CLTC versions: 480km and 580km, both using Hengfeng Energy Gen 2 Short-Blade Lithium Iron Phosphate batteries, fast charging from 30% to 80% takes only 20 minutes. The smart cockpit features Coffee OS 3 paired with a 15.6-inch 2.5K central control screen. The LiDAR version is further equipped with 27 sensing hardware and 200 TOPS computing power, supporting map-free city NOA, with 7 airbags standard across all trims. Starting at 99,800 yuan, it is absolutely competitive within its class.

But the market just doesn't buy into it. Where is the problem?

First, brand awareness lags behind product transformation. Ora used to rule the market with "Black Cat, White Cat, Good Cat", labeled as female, cute, exquisite small cars. Now Ora 5 has become a tough SUV, naming changed from "Cat Series" to "Digital Series", target users expanded from urban women to family users — but consumer awareness is still stuck in place. After Black Cat and White Cat production stopped in 2022, Ora sales declined significantly, and channels were once merged into Haval. When the brand pushes a car striving for breakthrough, the consumer's first reaction is to wait and see, not to order.

Second, the most fatal blow comes from within. At the April 25 Beijing Auto Show, the Ora 5 fuel version was limited-time starting from 69,800 yuan, the hybrid version starting from 79,800 yuan. The hybrid version is equipped with Great Wall Hi2 system, combined range over 1,100 km, actual tested fuel consumption per 100km is only 3.74 liters. The pure electric version starts at 99,800 yuan, the price difference between the three versions is not more than 10,000 to 20,000 yuan, but the hybrid version has no range anxiety. Users who originally considered the pure electric version compared them on—pure electric instantly lost appeal. Family fighting family, this is the biggest invisible killer.

Third, competitors are too strong. In the 90,000 to 130,000 yuan range, on the left is BYD Yuan PLUS with monthly sales 20,000+, on the right is Geely Galaxy E5, and Wuling Bingo is pressing below. Consumers at this price level first compare brand trust, then parameters. In county-level 4S stores, most people will go towards BYD.

Fourth, details dragged it down. Armrest box depth insufficient, no front trunk, highway noise insulation slightly poor, energy recovery high gear dragging sensation obvious—these are not fatal injuries, but in the 100,000 yuan level market, consumer sensitivity to details far exceeds imagination. Whether a car is good or not is often not about looking at the spec sheet, but about the feeling of getting on and off the car every day.

So does Ora 5 Pure Electric Version still have hope? Yes, but the window is closing.

The good news is, April Ora brand overall sales 3,716 units, year-on-year surge 106.79%, brand level is indeed warming up. Overseas markets have started well. Thailand has already secured 4,429 orders and started delivery, globalization might be the true growth pole.

But back to domestic market, pure electric version needs to climb from 1,622 units to monthly sales of 10,000 units, must face three things: price yield one more step, push actual transaction price to 80,000 yuan range first to run volume; mid-term facelift solve details like noise insulation, energy recovery; most crucially, don't let hybrid version continue to "eat" pure electric version, three power versions must open up differentiation, pure electric focuses on smart experience and city commute, hybrid focuses on long-distance no anxiety, each hit its own.

Ora 5 is a "serious" car, does not play with modifier marketing, specs are solid. But the market never rewards seriousness, only rewards "the right product appearing in the right time in front of the right people". 1,622 units is not the end, but if next month is still this number, then it really is the end.

Image Source | ORA Official

Author | Su Peng

April 25, 2025, Beijing, 19th International Automobile Exhibition.

On the Great Wall ORA booth, a brand launch event themed "Pragmatism" is underway.

No dazzling light shows, no exaggerated parameter gimmicks, not even a flood of traffic stars to endorse — instead, a set of solid data: Great Wall ORA 5 Hybrid and Fuel versions officially launched, limited-time replacement prices starting as low as 79,800 yuan and 69,800 yuan respectively;

The ORA 5 Hybrid underwent a long-distance real-road test covering four direct-controlled municipalities with a total mileage of 3,004 kilometers, achieving a comprehensive fuel consumption of 3.74 liters per 100 kilometers, successfully completing the Guinness World Record challenge for "Lowest fuel consumption driving a mass-produced hybrid SUV across Chinese direct-controlled municipalities";

The ORA 5 Sport debuted, with a lower body stance, exclusive sport kit, and chassis tuning from the original team of the Great Wall BMW Mini project, captivating young audiences.

This is not just a new car launch. In the current situation where the new energy vehicle industry is deeply involved in "specification involution", "range arms race", and "laboratory fuel consumption number games", ORA chose a completely different path.

The so-called "Return to Roots" means returning to the original needs of users for real travel; the so-called "Tracing Origins" relies on the Great Wall Auto Return to Origin technology platform to achieve the global R&D concept of one car with multiple powertrains, multiple stances, and multiple categories from the underlying architecture;

The so-called "Upholding Integrity" means not blindly chasing trends or hyping concepts, but persisting in satisfying real existing needs with truly crafted experiences; the so-called "Innovation" means finding the optimal solution among the three major power routes of fuel, electric, and hybrid through fourteen years of hybrid technology accumulation and the investment of over 5,000 engineers.

As ORA Brand General Manager Lu Wenbin said after the launch: "There are no standard answers for the global market, only scenario answers."

The ORA brand increasing HEV and Fuel versions is core to considering global layout and diverse domestic user needs simultaneously -- most overseas markets have imperfect charging infrastructure and high electricity prices, while domestically a large number of users still have long-distance travel anxiety, inconvenient charging, and even concerns about pure electric safety.

The multi-power layout is not to keep up with fashion, but to precisely cover the real vehicle usage scenarios of users in different circles.

These words reveal the underlying logic of ORA's strategic turnaround this time: it is not wavering on the route, but allowing users not to compromise on powertrains.

Since the brand was born in 2018, ORA has walked seven years. In these seven years, it broke through in the pure electric small car market relying on Black Cat and White Cat, and also became the "favorite" of urban women due to the Good Cat's design;

It has experienced the darkest moments of high supply chain costs and stoppage of production lines due to losses, and also welcomed the trust of nearly 600,000 global users today, with a global layout spanning over 50 countries and regions.

And today, with the heavy launch of ORA 5 multi-power versions, ORA is completing a strategic leap from a "Pure Electric Brand" to a "Global Fashion Premium Car Brand". The core of this leap is not simply adding a few new car models, but a comprehensive reconstruction from technical philosophy, product logic to user value.

The following is the Q&A record of Great Wall ORA Brand General Manager Lu Wenbin and Great Wall Auto Powertrain Chief Engineer Huang Zhenyang accepting interviews from media such as Future Auto Daily (edited):

Q: Why did ORA shift from pure electric to launching HEV hybrid versions?

Lu Wenbin: The brand increasing HEV and Fuel versions is core to considering global layout + diverse domestic user needs dual dimensions.

On one hand, ORA 5 is built based on the Great Wall Return to Origin platform, following the global R&D concept of one car with multiple powertrains, multiple stances, and multiple categories, where most overseas markets have imperfect charging infrastructure and high electricity prices, HEV and fuel models remain mainstream necessity;

On the other hand, domestically a large number of users still have long-distance travel anxiety, inconvenient charging issues, some users have concerns about pure electric safety and prefer mechanical driving quality, multi-power layout precisely covers real vehicle usage scenarios of users in different circles.

Q: Great Wall ORA 5 Hybrid 3.74L/100km fuel consumption is lower than peer competitors, but compared to industry 1L, 2L ultra-low fuel consumption data, how to prove the advancement and authenticity of this hybrid power system?

Lu Wenbin: ORA persists in pragmatic car manufacturing, does not hype data, Great Wall core values focus on contract and integrity. Some industry ultra-low fuel consumption are calculated based on specific ideal conditions, achieved through limiting conditions such as no air conditioning, constant speed driving, special tuning, not user daily real vehicle usage scenarios.

ORA 5's 3.74L/100km fuel consumption is tested according to user daily real driving habits, including normal acceleration, braking, frequent air conditioning use, and other life-like vehicle usage states, data is real and reproducible, not false marking, no playing with concepts, stands up to user long-term vehicle usage verification.

The brand increasing HEV and Fuel versions is core to considering global layout + diverse domestic user needs dual dimensions.

Huang Zhenyang: Industry professional media can calculate and verify through professional parameters such as road driving resistance, engine high-efficiency operating condition intervals. 1L, 2L ultra-low fuel consumption does not possess universality and rationality under actual civil road conditions. ORA insists on facing consumers with real operating condition data, technology is pragmatic and not exaggerated.

Q: ORA one-car-multiple-powertrains overlaps with Haval products in price and power, how do the two brands differentiate user groups?

Lu Wenbin: ORA brand core positioning is always global fashion premium cars, style is unique, design has character, users lean towards younger, highly educated; Haval focuses on mass practical economy national car models, two brand user positioning, product styles are naturally differentiated, no internal competition conflict.

Previously many ORA users, due to loving the brand styling design, urgently expected the launch of fuel and hybrid versions, multi-power layout is to respond to fan core needs.

Q: How is ORA's subsequent product planning and sports car model layout rhythm?

Lu Wenbin: The platform supports one-car-multiple-stance expansion. Currently, the booth has debuted multiple low-stance sports car models, focusing on the sporty small steel cannon style loved by young users, filling the market gap in similar trend models. Product planning rhythm is clear, 2026 to maintain monthly new product iteration speed, continuously enriching product category matrix.

ORA subsequently will not limit existing sizes, will expand product sequence upwards according to market demand, price range sets no hard upper limit, continuously attacking higher-end premium markets.

Q: Previously ORA Black Cat and White Cat halted production due to losses from high supply chain costs, now ORA 5 pricing is user-friendly, does this benefit from the Return to Origin platform significantly compressing production costs?

Lu Wenbin: ORA 5 low-price user-friendly core relies on Return to Origin platform high integration, high commonality, global scale advantages, by platform-sharing parts and sharing R&D and supply chain costs across global markets, achieving a qualitative reduction in production costs, possessing long-term healthy operational profitability, thoroughly getting rid of the previous small car loss dilemma.

Q: For multi-version models in similar price ranges, will internal customer competition occur?

Lu Wenbin: Multi-version models do not have internal friction problems, different powertrains correspond to different user demands: pure electric adapts to city short commuting, HEV adapts to long-distance anxiety-free travel, fuel satisfies people who prefer mechanical driving feel, all users' core commonality is recognizing ORA's fashion design, demand layers are clear, mutually non-conflicting.

Q: Industry competitors rely on a single blockbuster model with extreme cost-effectiveness to boost sales. ORA persists in a single platform, multi-powertrain, global long-term layout. How do you view these two development approaches?

Lu Wenbin: The core goals of the two approaches are consistent, both rely on scaling to reduce costs. The core difference lies in different coverage dimensions. Competitors are mostly single model, single powertrain, single market volume push; ORA is single platform, multi-powertrain, multi-category, global simultaneous operation, covering extreme cold, high temperature, different regulations global full condition verification, vehicle reliability, parts supply guarantee, long-term maintenance value retention advantages are more prominent.

Q: Is the long-term operating logic sustainable for profitability?

Lu Wenbin: Long-term, global scale plus high parts universality, ORA operational efficiency is stable and sustainable, able to balance user vehicle cost, after-sales maintenance convenience, and brand long-term profitability.

Q: ORA global expansion rhythm, domestic and foreign market ratio planning? Will the brand subsequently introduce larger models? Will existing Ballet Cat, Good Cat and other older models be halted and exit the market?

Lu Wenbin: ORA global expansion rhythm steadily promoted, ORA 5 Pure Electric version already launched domestically last December, Hybrid and Fuel version launched at this Beijing Auto Show, Thailand market launched in March this year, this year sequentially landing European, Brazil etc. overseas markets, vehicles already shipped preparing for launch.

Brand boundaries continuously broadened, Return to Origin platform can support hatchback, sedan, SUV, high-end models multi-category expansion, subsequently will launch large size models as needed, always forming differentiation with fashion premium positioning and Haval practical route.

Ballet Cat, Good Cat etc. hot models on sale will not be halted, market stock and user reputation are excellent, subsequently will continuously iterate and optimize according to technical planning, maintain product vitality.

Q: For domestic and global markets, which power version's sales performance will be better?

Lu Wenbin: Domestically, new energy is a long-term mainstream trend. With policy adjustments, the HEV hybrid market increment will rapidly climb, and fuel models will maintain a stable basic platform. Overseas markets, HEV and Fuel versions remain the sales main force in the short term. ORA full series models, regardless of power version, will all leverage product strength to meet different needs and focus efforts comprehensively.

Q: How does ORA strengthen model personality characteristics, balancing personalized customization with scale costs?

Lu Wenbin: Regarding personalized creation, ORA plans to launch sports, retro, outdoor and other multi-style versions. We do not offer individual ultimate customization (to avoid after-sales maintenance, parts supply, and vehicle reliability risks), adopting a model of small-batch detailed co-creation + official modification cooperation + original car expansion interface reservation. This balances user personalization needs with the stability, reliability, and cost controllability of mass production.

At the same time, ORA 5 full series is equipped with LiDAR and urban NOA intelligent driving. The ORA 5 Hybrid and Fuel versions will soon launch the "Coffee Pilot 3 Advanced Driver Assistance Technology Package" as an option (specific time subject to official announcement). It is unique in its class. It supports young users' core needs with intelligent technology, strengthening the fashion-tech brand tag. Personalization and fashion taste are already necessities for young users' car purchases. ORA will long-term persist in its premium fashion positioning and continuously iterate and upgrade.