August 28, the 29th Chengdu International Automobile Exhibition reached its climax — the Great Wall ORA 5GT and ORA 5 Sport Edition officially launched. The two new cars are positioned as "Young People's Super Cool Compact Hot Hatches," with a limited-time trade-in price starting from 71,800 yuan, covering fuel, HEV hybrid, and fully electric powertrain options. Against the backdrop of a long-term lack of products that truly "understand young people" in the 100,000-level hatchback market, the arrival of Great Wall ORA's dual cars not only completes the product matrix but also precisely responds to young consumption logic.

Gen Z's Car Buying Logic Has Changed

In 2026, the focus of car companies' competition is shifting from quantifiable parameters such as range, acceleration, and computing power to emotional resonance with young consumers. Gen Z has become the main force in car buying; they no longer view cars merely as transportation tools, but as extensions of personal expression, cultural identity, and lifestyle attitudes. Surveys show that 41% of Chinese consumers consider "experience and emotional value" as key when choosing a brand, a proportion exceeding those who focus on price.

The Great Wall ORA 5GT and Sport Edition are precisely responses to this trend. The dual cars did not fall into parameter involution, but anchored the market with user value of "good-looking, easy to drive, and cool"—not piling up performance parameters, but establishing a connection with young people using the perceivable emotional experience of "cool." From videos of Great Wall Motor Chairman Wei Jianjun personally driving the ORA 5GT on high-speed tracks going viral, to the dual car parade on Chengdu streets, this "super cool compact hot hatch" went viral before sales even started, reflecting Gen Z's thirst for "attitude-driven" products.

Dual Car Differentiation: Two Solutions for Track Handling and Urban Trends

The Great Wall ORA 5GT and ORA 5 Sport Edition are not a simple high-low trim relationship, but a differentiated layout for different usage scenarios. The ORA 5GT digs deep into ultimate track handling, targeting young users who pursue competitive driving and personal expression; the ORA 5 Sport Edition focuses on urban trend daily life, adapting to city commuting and diverse travel scenarios.

In terms of appearance, the dual cars deeply practice the "Natural Sport Aesthetics" design concept. The ORA 5GT adopts a dropped front face and dive-bomber body styled after Porsche and Aston Martin, equipped with a full set of aerodynamic GT kits — wind-cutting front splitter, sport side skirts, air-sucking rear diffuser, and wind-gliding floating wing. Under 180 km/h conditions, the pure electric model can provide approximately 37 kg of downforce. 19-inch Tornado multi-color wheels paired with Flame Red GT energy components freeze track racing aesthetics into body details. The ORA 5 Sport Edition is equipped with a lightweight aerodynamic sport kit, offering 4 trendy color-blocking options and 2 solid color paint finishes, adapting to daily travel scenarios with a more restrained style.

In terms of interior, the ORA 5GT uses Midnight Grey as a base with Flame Red color-blocking, equipped with professional track-level one-piece sport seats; the ORA 5 Sport Edition interior is bright, equipped with ergonomic seats receiving the highest rating of "Star of Comfort" from CAERI — one born for the track, one designed for daily use.

Technology Parity: Bringing 300,000-level Experience to the 100,000-level Market

The most disruptive value of the two new cars lies in bringing cross-class technology experience to the 100,000-level market. The chassis was fully tuned by a European professional team led by former McLaren Chief Engineer, achieving the product concept of "Kart with Sofa" — having the crisp and pure handling feedback of a go-kart while also considering sofa-level comfortable seating quality. The whole vehicle is equipped with front and rear high-strength anti-roll bars and super 1.4 Hz frequency motion springs, combined with a 490 mm golden ultra-low center of gravity (pure electric version), ensuring stable cornering, no nose-diving during braking, and no head-raising during acceleration.

In terms of intelligence, the dual cars are fully equipped with the Coffee OS 3 Smart Cockpit System and Coffee Pilot 3 Intelligent Driving Assistance System. The 15.6-inch 2.5K floating central control screen has a built-in 4nm automotive chip, with system startup in less than 3 seconds; the LiDAR version is equipped with 27 sensing hardware components, achieving full-scenario assistive driving from parking space to parking space. More critically, this smart driving experience does not downgrade with powertrain versions — fuel, hybrid, and pure electric are equipped with the same intelligent system, truly achieving technology parity.

In terms of power, relying on the strong compatibility of the Guiyuan platform, the dual cars simultaneously provide fuel, HEV hybrid, and pure electric power. Among them, the HEV hybrid version is equipped with the Hi2 intelligent hybrid system, with a combined power of 166 kW and a peak torque of 476 N·m, with fuel consumption as low as 3.74 L per 100 km — a rare HEV hatchback hot hatch in the same class.

A Chinese Answer from a Global Perspective

The launch of Great Wall ORA 5GT and the Sport Edition is not an isolated event. The ORA brand's sales in June reached 10,806 units, a year-on-year surge of 229%, with cumulative sales of nearly 600,000 units for the entire series. ORA 5 has already broken 5,000 orders in Thailand, sold out 2,000 units in 24 hours in Brazil, and landed in European markets such as Spain and Italy. The launch of Great Wall ORA 5GT and the Sport Edition is a continuation of this global momentum — with Chinese technology, Chinese design, and Chinese quality, outputting the value proposition of "Super Cool Compact Hot Hatch" to young users globally.

Limited-time trade-in price starting from 71,800 yuan, plus up to 10,000 yuan trade-in subsidy and eight exclusive benefits — Great Wall ORA 5GT and the Sport Edition are not merely catering to the market, but redefining what a 100,000-level hatchback should be. When Gen Z votes for attitude rather than parameters, the arrival of this "Super Cool Compact Hot Hatch" is perfectly timed.

28 Ogos, Pameran Autom Antarabangsa Chengdu Ke-29 mencapai klimaks — Pelancaran rasmi ORA 5GT Great Wall dan ORA 5 Edisi Sukan. Dua kereta baharu ini diposisikan sebagai 'hot hatch bergaya untuk generasi muda', dengan harga tukaran terhad bermula 71,800 Yuan, merangkumi tiga bentuk kuasa petrol, HEV hibrid, dan elektrik sepenuhnya. Dalam latar belakang pasaran kereta hatchback 100,000 yang lama kekurangan produk yang benar-benar 'memahami kaum muda', kedatangan pasangan ORA Great Wall bukan sahaja melengkapkan matriks produk, tetapi juga respons tepat terhadap logik pengguna muda.

Logik pembelian kereta Generasi Z telah berubah

Tahun 2026, fokus persaingan syarikat automotif sedang beralih dari parameter yang boleh diukur seperti jarak laluan, pecutan, kuasa kira, kepada resonans emosi dengan pengguna muda. Generasi Z telah menjadi kekuatan utama pembelian kereta, mereka tidak lagi melihat kereta hanya sebagai alat pengangkutan, tetapi sebagai lanjutan ekspresi peribadi, identiti budaya dan sikap hidup. Kajian menunjukkan, 41% pengguna China menganggap 'pengalaman dan nilai emosi' sebagai faktor penting dalam memilih jenama, nisbahnya telah melebihi kumpulan yang mengutamakan harga.

Great Wall ORA 5GT dan Edisi Sukan adalah respons terhadap trend ini. Dua kereta ini tidak terjerumus dalam perebutan parameter, tetapi menambat pasaran dengan nilai pengguna 'cantik, mudah dipandu, bergaya' — bukan menimbun parameter prestasi, tetapi menggunakan pengalaman emosi yang boleh disedari seperti 'bergaya' untuk membina hubungan dengan kaum muda. Dari video viral Ketua Pengerusi Great Wall, Wei Jianjun memandu ORA 5GT di litar tinggi, hingga karnival dua kereta di jalanan Chengdu, 'hot hatch bergaya' ini telah menjadi panas sebelum dijual, mencerminkan kelaparan Generasi Z terhadap produk 'berpendirian'.

Perbezaan Dua Kereta: Dua penyelesaian untuk penguasaan litar dan gaya bandar

Great Wall ORA 5GT dan ORA 5 Edisi Sukan bukan sekadar hubungan konfigurasi tinggi dan rendah, tetapi pelan pembezaan untuk senario penggunaan berbeza. ORA 5GT mendalami penguasaan litar yang melampau, menargetkan pengguna muda yang mengejar penguasaan sukan dan ekspresi peribadi; ORA 5 Edisi Sukan mempromosikan gaya bandar harian, sesuai untuk pengangkutan bandar dan senario perjalanan pelbagai.

Dari segi luaran, kedua-dua kereta melaksanakan secara mendalam konsep reka bentuk 'estetik sukan semula jadi'. ORA 5GT menggunakan hadapan yang ditekan semula seperti Porsche, Aston Martin yang mempunyai asal yang sama dan badan yang menyondol, dilengkapi dengan set lengkap aerodinamik GT — penyayang hadapan membelah angin, skirt sukan, diffuser ekor menghisap angin dan sayap belakang terapung meluncur angin. Di bawah kelajuan 180km/h, model elektrik sepenuhnya boleh memberikan kira-kira 37 kg daya tekan. Roda alloy warna tornado 19 inci dilengkapi komponen tenaga GT merah api, memadatkan estetika sukan litar ke dalam butiran badan. ORA 5 Edisi Sukan pula membawa set sukan aerodinamik ringan, menyediakan 4 warna kontras gaya dan 2 cat warna tulen, dengan gaya lebih terkawal untuk menyesuaikan senario perjalanan harian.

Dari segi dalaman, ORA 5GT menggunakan kelabu malam bintang sebagai asas dengan warna kontras merah api, dilengkapi dengan kerusi sukan satu badan tahap litar profesional; dalaman ORA 5 Edisi Sukan terang, membawa kerusi ergonomik yang mendapat penilaian tertinggi 'Bintang Selesa' dari China Automotive Technology and Research Center — satu lahir untuk litar, satu ditetapkan untuk harian.

Persamaan Teknologi: Pengalaman tahap 300,000 diturunkan ke pasaran tahap 100,000

Nilai paling subversif bagi dua kereta baharu ini adalah membawa pengalaman teknologi tahap melampaui ke pasaran tahap 100,000. Tapak底盘主导 oleh pasukan profesional Eropah yang dipimpin oleh Ketua Jurutera McLaren yang terdahulu, mencapai konsep produk 'mesin karts dipadankan dengan sof' — baik ada maklum balas pengendalian yang bersih dan tulen seperti mesin karts, kualiti perjalanan selesa tahap sof. Keseluruhan kenderaan membawa tiang penentangan kuat hadapan dan belakang serta spring gerakan melebihi 1.4Hz,配合 490mm pusat graviti rendah optimal (versi elektrik sepenuhnya), pusingan lilit stabil, brek tidak menunduk, permulaan tidak menaikkan kepala.

Dari segi kepintaran, kedua-dua kereta keseluruhan model membawa sistem ruang pintar Coffee OS 3 dan sistem bantuan pemanduan pintar Coffee Pilot 3. Skrin tengah terapung 15.6 inci 2.5K mengandungi cip piawaian kereta 4nm, sistem dimulakan kurang daripada 3 saat; versi radar laser dilengkapi 27 perkakas pengesanan, mencapai bantuan pemanduan penuh senario dari tempat letak kereta ke tempat letak kereta. Lebih penting lagi, pengalaman pemanduan pintar ini tidak turun pangkat mengikut versi kuasa — petrol, hibrid, elektrik membawa sistem pintar yang sama, benar-benar mewujudkan persamaan teknologi.

Dari segi kuasa, bergantung kepada kebolehserasian yang kuat platform Guiyuan, kedua-dua kereta serentak menyediakan tiga kuasa petrol, HEV hibrid, dan elektrik sepenuhnya. Di antara itu, versi hibrid HEV membawa sistem hibrid pintar Hi2, kuasa gabungan 166kW, tork puncak 476N·m, penggunaan minyak setinggi 3.74L setiap 100km — sedikit HEV hatchback hot hatch tahap yang sama.

Jawapan China di Bawah Perspektif Global

Pelancaran Great Wall ORA 5GT dan Edisi Sukan bukan peristiwa terpencil. Jualan jenama ORA pada Jun mencapai 10,806 unit, naik secara mendadak 229% berbanding tahun sebelumnya, jualan kumulatif keseluruhan model hampir 600,000 unit. ORA 5 sudah melebihi 5,000 unit di Thailand, 2,000 unit terjual habis dalam 24 jam di Brazil, dan mendarat di pasaran Eropah seperti Sepanyol, Itali. Pelancaran Great Wall ORA 5GT dan Edisi Sukan adalah kesinambungan tenaga globalisasi ini — dengan teknologi China, reka bentuk China, kualiti China, menghantar ke semua pengguna muda global prinsip nilai 'hot hatch bergaya'.

Harga tukaran terhad bermula 71,800 Yuan, ditambah dengan subsidi pertukaran sehingga 10,000 Yuan dan lapan faedah eksklusif — Great Wall ORA 5GT dan Edisi Sukan yang sedang dibuat, bukan memenuhi pasaran, tetapi mendefinisikan semula apa yang sepatutnya menjadi kereta hatchback 100,000. Apabila Generasi Z tidak lagi membeli untuk parameter, tetapi mengundi untuk pendirian, kedatangan 'hot hatch bergaya' ini, adalah pada masa yang sesuai.

On July 24, Great Wall Motor Chairman Wei Jianjun officially unveiled two major new models through his personal social media accounts — the ORA 5 GT and the ORA 5 Sport. These two differentiated hatchback sports coupes are set to launch in the domestic market, with plans to be exported globally in tandem, filling the gap in the independent Chinese brand hatchback performance vehicle segment.

For a long time, joint venture models have firmly occupied the niche market for hatchback sports coupes, while the supply of similar domestic products has been scarce. Wei Jianjun stated directly that Great Wall had already initiated long-term R&D iteration for this category. This launch of twin models aims to carve out a niche for independent brands in this track, creating a national sports car that balances aesthetics and handling to achieve "good looks and great performance". The positioning of the two new cars is clear, covering different young consumer segments with two distinct sports aesthetics schemes. These are not short-term trend-chasing products, but an important achievement of Great Wall's proactive R&D strategy implementation.

Both models share the ORA family's retro sports design language, but their exterior styles are distinctly different. The ORA 5 GT focuses on extreme track performance, factory-equipped with a full set of aerodynamic kits, including a wind-cutting front splitter, sports side skirts, and a vented rear wing, all included. Matching competition-exclusive high-saturation body colors, red brake caliper accents, and a quad-exhaust exhaust style, it achieves "factory standard is bespoke", maximizing the visual combat feel. Track feedback shows the chassis tuning is solid, cornering lateral support is ample, and steering response is crisp, specifically crafted for performance enthusiasts who pursue pure driving dynamics and refuse compromise.

The ORA 5 Sport version leans more towards urban trendy daily life. It features a fresh contrasting two-tone body paired with a lightweight sports body kit and red brake calipers. A LiDAR is mounted on the roof, balancing trendy aesthetics with high-level intelligent driving capabilities. The overall temperament of the vehicle is gentle and versatile, adapting to all scenarios including commuting, suburban trips, and friend gatherings, precisely capturing urban young users who favor light sports styles. Currently, this version has arrived in batches at offline stores nationwide, and consumers can visit the stores to view the actual vehicles.

Aside from the domestic market layout, the two new cars bear the heavy responsibility of ORA's globalization expansion. Wei Jianjun clearly stated that both the ORA 5 GT and the Sport version are developed and manufactured according to global standards, and will be exported overseas in batches subsequently, allowing Chinese independent coupes to walk on global streets. ORA's current globalization performance is brilliant: in June 2026, brand sales reached 10,806 units, a year-on-year surge of 229.15%; the ORA 5 Base version in Thailand exceeded 5,000 cumulative orders, the Brazil launch sold out its 24-hour orders, it has now landed in Spain and Italy, and is continuously expanding into Australia, South Africa, Southeast Asia, and over 50 countries in Central and South America. The dual new cars will further enrich the overseas product matrix.

Relying on a mature vehicle platform, the ORA 5 series covers multiple powertrain forms including pure electric, hybrid, and fuel, adapting to energy infrastructure and driving needs in different regions worldwide. The launch of these twin sports models not only fills the gap in domestic hatchback performance coupes but also continues to help ORA achieve brand upgrades from "Made in China" to "Global Cool". According to official news, the ORA 5 GT and ORA 5 Sport versions will officially announce pricing and launch recently. For more powertrain and configuration details, please follow ORA's official announcements.

24 Julai, Ketua Pengerusi Great Wall Motors Wei Jianjun melalui akaun media sosial peribadi secara rasmi mengisytiharkan dua model baharu utama——Ora 5GT, Edisi Sukan Ora 5, dua kereta coupe sport hatchback yang berbeza akan memasuki pasaran domestik, masa hadapan akan dieksport secara serentak ke seluruh dunia untuk melengkapkan kekurangan dalam kategori kereta prestasi hatchback jenama tempatan.

Dalam jangka masa panjang, model konsortium telah memegang kuat bahagian pasaran khusus coupe sport hatchback, bekalan produk tempatan yang serupa adalah terhad. Wei Jianjun berkata terus terang, Great Wall telah memulakan penyelidikan dan penambahbaikan jangka panjang bagi kategori ini, pelancaran dua model ini bertujuan untuk merebut tempat bagi jenama tempatan dalam kategori ini, membina kereta sukan rakyat yang menggabungkan rupa paras dan kawalan memandu, mencapai 'cantik dan mudah dikendalikan serentak'. Dua model baharu ini mempunyai penjenamaan yang jelas, dengan dua pelan estetika sukan untuk merangkumi kumpulan pengguna muda yang berbeza, bukan produk ikut-ikutan jangka pendek, tetapi hasil penting pelaksanaan strategi penyelidikan dan pembangunan positif Great Wall.

Dua model ini berkongsi bahasa reka bentuk sukan klasik Keluarga Ora, tetapi gaya luaran berbeza dengan jelas. Ora 5GT utamanya adalah prestasi balapan tertinggi, dilengkapi kit aerodinamik lengkap oleh kilang, lipatan depan pemotong angin, skirt sisi sukan, sayap belakang berlubang lengkap semua, digayakan dengan warna kereta tepu khusus perlumbaan, hiasan brek merah dan reka bentuk ekzos empat keluaran, mencapai 'kilang sudah seperti custom', rasa pertempuran visual dipadatkan penuh. Maklum balas ujian jalan menunjukkan, pelarasan chassis kereta ini kukuh, sokongan sisi ketika membelok cukup, tindak balas stereng tegas, direka khas untuk peminat prestasi yang mengejar kawalan memandu tulen, menolak kompromi.

Edisi Sukan Ora 5 pula cenderung kepada gaya bandar harian trend, badan dwi warna segar bertembung digayakan dengan kit sukan ringan, klem brek merah, dipasang radar laser pada atap, menggabungkan gaya trend dan keupayaan pemanduan pintar tahap tinggi. Karakter keseluruhan mudah dipadankan, perjalanan kerja, lawatan subbandar, pertemuan kawan sesuai semua skenario, menangkap tepat pengguna muda bandar yang lebih suka gaya sukan ringan. Versi ini kini telah tiba secara pukal di kedai fizikal seluruh negara, pengguna boleh merasai kereta sebenar di kedai.

Selain pelan pasaran domestik, dua model baharu ini memikul tanggungjawab pengembangan global Ora. Wei Jianjun menyatakan dengan jelas, Ora 5GT dan Edisi Sukan direka dan dibina mengikut piawaian global, seterusnya akan dieksport secara pukal ke luar negara, membuat kereta coupe jenama sendiri China menuju jalan seluruh dunia. Prestasi global Ora sekarang cemerlang, Jun 2026 jualan jenama 10806 unit, melonjak naik 229.15% berbanding tahun lalu; Edisi Asas Ora 5 di Thailand pesanan terkumpul melampaui 5000 unit, Brazil pelancaran 24 jam pesanan habis terjual, kini telah memasuki Sepanyol, Itali, berterusan penyebaran Australia, Afrika Selatan, Asia Tenggara dan Amerika Tengah dan Selatan lebih 50 negara, dua model baharu ini akan lebih memperkaya matriks produk luar negara.

Berdasarkan platform kenderaan lengkap matang, Siri Ora 5 merangkumi kuasa elektrik tulen, hibrid, bahan api pelbagai bentuk, disesuaikan infrastruktur tenaga dan keperluan penggunaan kenderaan pelbagai wilayah global. Pelancaran dua model sukan kali ini, selain mengisi kekosongan coupe sport prestasi hatchback tempatan, juga akan membantu Ora menyelesaikan upgrade jenama dari 'Diperbuat di China' ke 'Terkenal di Seluruh Dunia'. Menurut maklumat rasmi, Ora 5GT dan Edisi Sukan Ora 5 akan mengumuman harga dan keluar pasaran rasmi pada waktu dekat, butiran spesifikasi kuasa dan lain-lain boleh perhatikan keluaran seterusnya rasmi Ora.

24 Julai, Pengerusi Great Wall Motor Wei Jianjun melalui Weibo secara rasmi mengumumkan dua model baharu — Great Wall Ora 5GT, Great Wall Ora 5 Sport. Kedua-dua model diletakkan sebagai kereta sport coupe hatchback, bertujuan memberikan pilihan baharu kepada pengguna muda yang gemar gaya sukan dan mengejar keseronokan memandu. Seperti yang dikatakan oleh Tuan Wei: "Selama ini, apabila membincangkan kereta coupe hatchback, yang terlintas dalam fikiran orang adalah model joint venture. Dalam segmen pasaran ini, jenama sendiri kita juga perlu menunjukkan semangat, untuk menciptakan kereta yang baik bagi para peminat." Kehadiran Ora 5GT dan Ora 5 Sport merupakan pemenuhan terhadap janji ini.

Penempatan berbeza untuk dua model, dua falsafah sukan merangkumi dua kategori pengguna muda

Pelancaran dua model kali ini menggunakan dua falsafah sukan yang berbeza untuk merangkumi dua kategori pengguna muda — Great Wall Ora 5 Sport menonjolkan gaya bandar, mengintegrasikan estetika sukan ke dalam perjalanan harian; Great Wall Ora 5GT mendalam dalam aspek kawalan dan prestasi sukan, disediakan untuk golongan muda yang tidak mahu berkompromi dan berpegang pada diri sendiri. Ini bukan susun atur produk mencontohi jangka pendek, tetapi hasil penyelidikan kategori yang dimulakan oleh Great Wall Motor beberapa tahun dahulu, serta penambahbaikan berterusan, sekali gus mengesahkan semula pendekatan penyelidikan dan pembangunan yang benar serta strategi jangka panjang yang dipegang Great Wall.

Pembuatan asal seperti kustomisasi tinggi, estetika sukan semula jadi dan keseronokan memandu dipanjangkan secara dua hala

Ora 5GT dan Ora 5 Sport menggunakan reka bentuk konsep estetika sukan semula jadi, mengikuti bahasa reka bentuk keluarga Ora. Dalam mewarisi gen rupa paras tinggi jenama, mereka membentuk karisma sukan yang sangat berbeza dengan kit sukan berbeza dan butiran reka bentuk eksklusif, sambil mengimbangi kebolehkenalan jenama dan keunikan model tertentu. Ora 5GT menonjolkan gaya sukan prestasi ekstrem, dilengkapi dengan kit aerodinamik GT, termasuk splitter hadapan pemecah angin, skirt sisi sukan, sayap belakang pemecah angin, dengan sikap "pembuatan asal seperti kustomisasi tinggi" memaksimumkan karisma sukan prestasi. Serentak itu, ia dilengkapi dengan warna kenderaan sukan eksklusif yang lebih dinamik dan menarik perhatian, kelegapan warna sesuai dengan gaya pertandingan, seterusnya membesarkan keseluruhan karisma kenderaan.

[Great Wall Ora 5GT]

Ora 5 Sport pula menggunakan reka bentuk badan dua warna kontras, dipadankan dengan komponen kelab sukan gaya dan klem brek merah, setiap butiran menafsirkan gaya eksklusif model sukan. Gaya penyelarasan keseluruhan warna segar dan trend, tampilan serasi, dalam karisma yang berani tersembunyi sifat tenang dan bersahaja, sesuai untuk perjalanan harian, perjalanan bandar, dan perjalanan dekat pinggir bandar, mudah mengendalikan semua skenario perjalanan.

[Great Wall Ora 5 Sport]

Dalam aspek prestasi pemanduan, kedua-dua kereta juga layak ditunggu-tunggu. Gambar ujian jalan kereta berpelindung yang telah didedahkan sebelum ini menunjukkan Ora 5GT lebih pantas ketika menyalip, postur stabil ketika membelok, sokongan sisi cukup, kualiti chassis yang kukuh dapat dilihat dengan jelas. Ciri visual ekzos empat keluaran, lagi-lagi membuat orang lebih menantikan prestasi prestasinya. Kawalan yang tepat, menjadikan setiap belokan cukup tepat. "Cantik dipandang dan mudah dipandu, kedua-duanya boleh diperolehi" — seperti yang dikatakan oleh Wei Jianjun, dari reka bentuk hingga kawalan pemanduan, kedua-dua kereta berusaha mencapai paras visual dan kekuatan yang sama-sama hebat.

Berada di tempatan, memandang ke global, proses globalisasi Ora dipercepatkan lagi

Makna dua model ini tidak terhad hanya kepada pasaran China. Wei Jianjun dengan jelas menyatakan: "Pada masa hadapan, kedua-dua model ini akan dieksport, kita berusaha menjadikannya sebagai kereta global, supaya seluruh dunia dapat melihat sikap menarik dari China." Ora 5GT dan Ora 5 Sport adalah dengan arah ini, dari penyelidikan dan pembangunan ke pembuatan semuanya diteruskan mengikut piawaian global, komited untuk membolehkan kereta coupe hatchback jenama sendiri China berlari di jalanan seluruh dunia.

Keteguhan ini berasal daripada prestasi pasaran global Ora yang semakin cemerlang. Jun 2026, jualan jenama Ora mencapai 10,806 buah, meningkat 229.15% berbanding tahun sebelum ini, telah memasuki lebih 50 negara dan kawasan. Di antara itu, tempahan terkumpul Ora 5 di Thailand telah melepasi 5,000 unit; di pasaran Brazil hanya 24 jam selepas dilancarkan telah habis dijual. Pada 30 Jun, Ora 5 secara rasmi dilancarkan di Madrid, Sepanyol, pada masa yang sama memulakan lawatan Itali, mengisytiharkan Ora memasuki Eropah secara menyeluruh. Mulai Julai, Ora 5 telah mula memasuki Australia, Afrika Selatan, Indonesia dan kawasan Amerika Tengah dan Selatan. Dari Asia Tenggara ke Amerika Selatan, dari Eropah ke Oceania, Ora melangkah pasti, membuat kekuatan produk jenama sendiri China meraih pengiktirafan meluas di pasaran global. Penglibatan Ora 5GT dan Ora 5 Sport akan memperkayakan lagi matriks produk global Great Wall Ora, membantu strategi globalisasi Ora bergerak maju dengan mantap.

Setakat ini, Great Wall Ora 5 Sport telah mula tiba di stesen jualan di seluruh negara, selamat datang untuk melawat dan menilai. Kedua-dua kereta baharu juga akan segera melangsungkan pelancaran rasmi, maklumat lanjut sila periksa platform rasmi Ora.

On July 24, Great Wall Motor Chairman Wei Jianjun officially announced two new cars via Weibo — Great Wall Ora 5GT, Great Wall Ora 5 Sport Edition. Both cars are positioned as hatchback sport coupes, aiming to provide new choices for young users who love sporty styles and pursue driving pleasure. As Chairman Wei said: "For a long time, when people mention hatchback coupes, they first think of joint venture models. In this niche track, our domestic brands will also fight for respect and make a good car for friends who like it." The arrival of Ora 5GT and Ora 5 Sport Edition is exactly the fulfillment of this promise.

Dual-car differentiated positioning, two sport philosophies covering two types of young users

The launch of these two models uses two different sport philosophies to cover two types of young users — Great Wall Ora 5 Sport Edition focuses on urban fashion, integrating sport aesthetics into daily travel; Great Wall Ora 5GT dives deep into handling and sport performance, prepared for young people who are unwilling to compromise and persist in being themselves. This is not a short-term trend-chasing product layout, but the result of Great Wall Motor starting category research and continuous improvement iterations many years ago. This also once again verifies Great Wall's consistent forward development approach and long-term strategic layout.

Factory Original is High Customization, Natural Sport Aesthetics and Driving Pleasure Both Fully Realized

Ora 5GT and Ora 5 Sport Edition adopt natural sport aesthetic concept design, following Ora family design language. While inheriting the brand's high-value gene, they shape distinct sport temperaments with differentiated sport kits and exclusive design details, balancing brand identity and model-specific personality. Ora 5GT focuses on extreme performance sport style, equipped with aerodynamic GT kit, including wind-cutting front splitter, sport side skirts, wind-sweeping rear spoiler, etc. With the stance of "Factory Original is High Customization", the performance sport presence is maxed out. At the same time, exclusive sport car colors with more tension and personality-attracting are matched. Color saturation fits competition style, further amplifying the whole car presence.

[Great Wall Ora 5GT]

Ora 5 Sport Edition adopts color-block two-tone body design, matched with sport-style body kits and red brake calipers. Every detail interprets the exclusive style of sport models. Overall color style is fresh and trendy, versatile texture, wrapped with gentle and introverted temperament in the showy presence. Suitable for daily commuting, urban travel, and suburban outings, easily handling full-scenario travel.

[Great Wall Ora 5 Sport Edition]

At the driving performance level, both cars are also worth looking forward to. Previous exposed camouflage vehicle road test footage shows that Ora 5GT overtakes cleanly, cornering posture is stable, lateral support is in place, solid chassis foundation is evident. The visual characteristics of quad exhaust tips make people even more full of expectations for its performance. Precise handling makes every steering turn just right. "Good looking, easy to drive, both can be obtained" — as Wei Jianjun said, from design to driving control, both cars strive to achieve looks and performance both at the top level.

Rooted in Local, Focusing on Global, Ora Globalization Process Accelerates Again

The significance of the two cars is not limited to the Chinese market. Wei Jianjun clearly stated: "In the future, these two models will all be exported. We work hard to make them global cars, so that impressive stances from China can be seen on streets all over the world." Ora 5GT and Ora 5 Sport Edition are exactly oriented in this direction. From R&D to manufacturing, they are promoted according to global standards, committed to making Chinese domestic brand hatchback coupes gallop on global streets.

This confidence comes from Ora brand's increasingly eye-catching global market performance. In June 2026, Ora brand sales reached 10,806 units, year-on-year growth 229.15%, already entered more than 50 countries and regions globally. Among them, Ora 5 cumulative orders in Thailand broke 5,000 units; in Brazil market, listed only 24 hours and sold out completely; on June 30, Ora 5 officially launched in Madrid, Spain, at the same time launched Italy journey, announcing Ora comprehensive entry into Europe; starting from July, Ora 5 has successively landed in Australia, South Africa, Indonesia and Central and South America and other regions. From Southeast Asia to South America, from Europe to Oceania, Ora takes one step at a time, making Chinese domestic brand product power won widespread recognition from global markets. The addition of Ora 5GT and Ora 5 Sport Edition will further enrich Great Wall Ora's global product matrix, boosting Ora globalization strategy steadily forward.

Currently, Ora 5 Sport Edition has successively arrived at nationwide sales outlets, welcome to visit stores for viewing. The two new cars will also officially launch soon, for more information please pay attention to Ora official platform.

Friends, the recent "Great Wall Motor Global Exploration Day" was incredibly lively. Investors from all six continents gathered at the Baoding headquarters. The investors who came from afar not only visited the wind tunnel, crash labs, and other facilities, but also drove the entire series of models including Tank, WEY, and Ora at the Xushui test track.

Especially Great Wall Ora. Investors praised Ora's vehicle product capabilities endlessly. In this regard, sales figures cannot lie. In June, 10,806 units were sold, a 229% year-over-year surge. But what surprised me even more is: in the Brazilian market, 2,000 units sold out in 24 hours. In Thailand, the hybrid version saw 5,000 units in orders.

How did Great Wall Ora 5 suddenly sell so well overseas?

Did you know? Ora has now become a brand offering multiple powertrains for one vehicle — pure electric, hybrid, and fuel. Same platform, same design, three power formats.

Think about it, different global markets have huge differences in charging infrastructure and consumer habits. Europe is suitable for pure electric, hybrid works better in Southeast Asia, and in Central/South America where charging piles haven't spread, the fuel version is actually a must-have. Ora covered all needs with one platform. This strategy is indeed smart, no wonder investors are queuing to become distributors.

Speaking of products. The Great Wall 5 Pure Electric Version consumes 11.5 kWh per 100 km, has a range of 580 km, and features the Coffee OS 3 smart cockpit, built-in Coffee GPT large model voice system. The vehicle system performance is smooth, quite beautiful and user-friendly. This configuration is quite popular in foreign markets.

The hybrid version is the highlight, equipped with the new generation Hi2 intelligent hybrid system, adopting a two-gear direct drive architecture, achieving "three engines six modes" AI smart switching. Simply put, the system will seamlessly switch between pure electric, series, parallel, direct drive, and other modes based on road conditions and driving needs, maintaining optimal efficiency throughout the entire journey. In actual driving, it boils down to four words: fuel-saving, smooth, quiet, fast. Power switching is seamless, daily driving is smooth and fuel-efficient, and commuting costs are ridiculously low.

Great Wall Ora 5 in terms of design can be said to completely align with young people's aesthetic preferences. Adopting the "Natural Aesthetics" design language, it outlines pure beauty with minimalist rounded lines, without piling up or being gaudy, high recognizability at first glance.

The interior also follows a restrained minimalist route, without complicated decorations. A clean and neat layout paired with delicate material combinations creates an atmosphere of relaxation and comfort as soon as you sit in. This consistent and exquisite design is really hard for young users around the globe to refuse.

As of now, Ora has become the choice of over 580,000 global users. Delivering a truly globally adapted car into the hands of young people in different markets, young people's car selection journey can finally stop settling.

Topics

#HowPopularGreatWallMotorIsOverseas

#GreatWallOra5

#GreatWallOra5GlobalCarGlobalPraise

#GlobalInvestorsQueueToDistributeOra5

#OverseasInvestorsPraiseChineseSmartDriving

#GreatWallOra5GlobalLaunch

#GreatWallOra5StyleVehicleForGlobalYouth

Rakan-rakan, acara 'Hari Pencerapan Global Kereta Great Wall' baru-baru ini boleh kata sangat meriah, pelabur dari enam benua di seluruh dunia telah berkumpul di ibu pejabat Baoding. Pelabur yang datang jauh tidak sahaja melihat makmal terowong angin, ujian tabrakan, malah memandu semua model siri seperti Tank, Wey, dan Ora di lapangan uji Xushui.

Khususnya Great Wall Ora, pelabur sangat memuji keupayaan produk model Ora. Pada hal ini, jualan tidak akan menipu. Pada Jun terjual 10,806 unit, naik 229% berbanding tahun sebelumnya. Tetapi yang lebih mengejutkan saya: pasaran Brazil, 2,000 unit, habis dalam 24 jam. Thailand, versi hibrid terjual 5,000 unit secara mendadak.

Mengapa Great Wall Ora 5 tiba-tiba begitu laris di luar negara?

Adakah anda tahu? Ora sekarang telah menjadi jenama dengan pelbagai kuasa – elektrik tulen, hibrid, petrol. Sama platform, sama reka bentuk, tiga bentuk kuasa.

Berpikir sedikit, infrastruktur pengecasan pasaran global berbeza besar, tabiat pengguna berbeza. Eropah sesuai untuk elektrik tulen, Asia Tenggara lebih suka hibrid, kawasan di Amerika Tengah dan Selatan yang tiada stesen pengecas, versi petrol sebenarnya keperluan utama. Ora menampung semua keperluan dengan satu platform, strategi ini memang bijak, tidak hairan pelabur beratur mahu menjadi agen.

Boleh sebut tentang produk. Great Wall 5 versi elektrik tulen, penggunaan tenaga 11.5 kWh per 100 km, jarak perjalanan 580 km, ada juga Coffee OS 3 kabin pintar, bina Coffee GPT sistem model besar bahasa, prestasi kelancaran kereta pintar agak baik, boleh kata cantik dan mudah digunakan, konfigurasi ini di pasaran luar negara agak disukai.

Versi hibrid lebih menjadi tumpuan utama, dilengkapi sistem hibrid pintar Hi2 generasi baharu, guna struktur penganjur langsung dua gear, capai "Tiga Enjin Enam Mod" AI pintar beralih. Mudah kata sistem akan ikut keadaan jalan dan keperluan pemanduan, di antara mod elektrik tulen, siri, selari, penganjur langsung beralih tanpa rasa, sepanjang masa kekalkan kecekapan optimum. Sebenarnya bila memandu ada empat perkataan: Jimat, Lancar, Senyap, Pantas, beralih kuasa tanpa rasa, sehari-hari lancar jimat minyak, kos perjalanan kerja rendah luar biasa.

Great Wall Ora 5 dalam reka bentuk, boleh kata benar-benar tepat dengan citarasa estetika muda. Guna bahasa reka "Estetika Semulajadi", guna garisan bulat minimalis ukir estetik tulen, tidak menimbun, tidak hiasan, nampak sekali pengenal pasti tinggi.

Dalam aspek dalaman juga ikut gaya minimalis terkawal, tiada hiasan rumit, susun atur bersih kemas ditambah gabungan bahan halus, masuk duduk ada rasa suasana santai dan bebas. Reka bentuk serasi dalaman dan luaran serta cantik macam ini, pengguna muda global memang sukar untuk tolak.

Hingga setakat ini, Ora telah menjadi pilihan lebih daripada 580,000 pengguna di seluruh dunia. Serahkan sebuah kereta yang benar-benar serantau global, ke tangan muda di pasaran berbeza, hal memilih kereta untuk muda, akhirnya tidak perlu kompromi lagi.

Topik

#Seberapa Popular Kereta Great Wall di Luar Negara

#Great Wall Ora 5

#Kereta Global Great Wall Ora 5 Dipuji Global

#Pelabur Global Beratur Menjadi Agen Ora 5

#Pelabur Luar Negara Memberi Likes Pada Memandu Pintar China

#Great Wall Ora 5 Dilancarkan Global

#Kereta Gaya Generasi Muda Global Great Wall Ora 5

Recently, the Great Wall Motor ORA brand arrived at EMSphere, a trendy landmark in Bangkok, Thailand, officially completing the global premiere of the strategic new vehicle ORA 5 (ORA 5). This press conference was not just the unveiling of a new car, but also a heavyweight systematic launch marking the comprehensive upgrade, technological iteration, and deep cultivation of the global market by the ORA brand, injecting new vitality into the export of Chinese boutique automobiles.

Relying on the reputation accumulated from over 600,000 users globally, the ORA brand, having cultivated the market for seven years, has officially completed a strategic renewal and upgrade. The brand says goodbye to a single female niche positioning, fully upgrading from "New Energy Vehicles That Love Women More" to a global fashion boutique automobile brand. The target audience has also expanded to young urban users worldwide, with the brand concept upgraded to "Live Your Shine", adopting a new posture of "POP ORA, Fashion ORA" to fit the aesthetics and lifestyle of young people globally.

This renewal is not a subversion of the past, but a breakthrough of development boundaries. ORA 5 continues the brand's award-winning "Fluid Sculpture" design, with its appearance fitting the aesthetics of global young consumers. Now, the brand is based on four core concepts: "Global, Fashion, Boutique, Multi-Choice", upgrading cars from simple transportation tools to fashion items that showcase personal attitude and lifestyle taste, striving to enter the global mainstream mass automobile market.

To adapt to different road conditions, recharging conditions, and driving habits around the world, ORA has thoroughly broken the single limitation of pure electric vehicle models. Relying on the new intelligent multi-power platform, comprehensive technical breakthroughs have been achieved. ORA 5 supports BEV pure electric, HEV hybrid, PHEV plug-in hybrid, ICE fuel all-power layouts, and can derive multiple models such as SUV, Coupé, Wagon, etc., truly achieving "One Car, Multiple Powers, One Car, Multiple Categories", precisely adapting to global diversified driving scenarios.

Targeting the current situation of the Thai and Southeast Asian markets, ORA has mainly launched the HEV hybrid version, marking that Great Wall Motor has officially shifted from a single pure electric route to a flexible development model with multi-power parallelism in the local area, perfectly adapting to the local charging infrastructure status. It is reported that Great Wall Motor will continue to deeply cultivate the Thai market, planning to achieve a 40% sales growth in Thailand in 2026, adding an investment of 10 billion Baht, and ORA 5 is exactly the core main model to achieve this goal.

For ordinary consumers, this new platform technology brings tangible usage benefits. Users can freely choose cars based on their own travel scenarios, choosing pure electric for daily urban commuting, hybrid for long-distance trips, and fuel for areas with inconvenient recharging, without passively compromising for vehicle power. At the same time, compared to same-class models, ORA 5 reduces purchase costs by 5% and maintenance costs by 15%. Paired with global unified quality control standards, the resale value and driving stability are comprehensively upgraded.

2026 will become a big product year for ORA. The brand will perfect the product matrix relying on the new platform. In addition to the ORA 5 family covering all levels of mainstream models, classic models such as Ballet Cat, Lightning Cat, and Good Cat will also complete a full renewal. Taking Thailand as the core fulcrum, ORA will gradually open up global markets including Europe, Oceania, Middle East, Latin America, Africa, etc., letting Chinese fashion boutique cars go to the world's six continents.

In terms of power, ORA 5 is equipped with two mature and reliable practical solutions, taking into account the travel needs of different users. Among them, the HEV hybrid version is equipped with Great Wall's self-developed two-speed DHT hybrid architecture. Relying on the dual-motor layout and exclusive disconnection mechanism, it achieves a balanced performance in power, smoothness, and energy saving. The comprehensive fuel consumption is as low as 4.5L/100km, saving fuel and worry-free for long-distance travel.

The fuel version is equipped with a million-level installed capacity certified 1.5T+7DCT golden power combination. It has undergone rigorous testing in multiple extreme environments such as extreme cold, high temperature, and plateau. The performance is stable and reliable. The comprehensive fuel consumption is only 6.4L/100km, providing a cost-effective and highly reliable travel choice for users in areas with inconvenient recharging.

It is worth noting that ORA 5 achieves industry-leading "Oil and Electricity Same Intelligence", completely eliminating the smart experience gap between different power models. The entire vehicle series is standard-equipped with Coffee OS 3 intelligent cockpit, 15.6-inch 2.5K ultra-clear central control screen and 4nm high-performance chip, 20 TOPS super computing power, boot speed less than 3 seconds. Paired with Coffee GPT voice large model, supporting dialect recognition, one sentence ten meanings, intelligent chat, and other rich functions, human-machine interaction is smoother and more convenient.

In terms of intelligent driving, the new car series is equipped with Coffee Pilot 3 assisted driving system, with simple operation and easy to get started. It supports all-scenario map-less NOA, 200+ parking scenarios, 100-meter trail reverse, 3km multi-floor memory parking and other practical functions. Paired with configurations such as transparent chassis, panoramic image, automatic parking, etc., it easily solves daily driving difficulties such as urban commuting, highway cruising, and complex basement parking.

From brand renewal, platform upgrade to multi-power layout, oil-electric intelligence equity, ORA 5, globally premiered in Bangkok, has completed a comprehensive value leap from product to brand. This model not only showcases Great Wall Motor's mature technical strength and open globalization thinking, but also interprets the new globalization concept of Chinese car companies: not doing a one-size-fits-all product output, but respecting market differences in various places, using diversified adaptive product solutions to create high-quality, highly adaptive fashion boutique cars for global users.

With ORA 5 officially setting sail, the ORA brand will conquer the global market with a brand new posture, carrying the fashion aesthetics and hardcore technology of Chinese automobiles, continuously shining on the global stage, and opening a new chapter of global development of Chinese boutique automobiles.

Baru-baru ini, jenama ORA dari Great Wall Motor mendarat di EMSphere, tanda aras trends di Bangkok, Thailand, untuk secara rasmi melancarkan pelancaran global kereta strategik baharu ORA 5 (ORA 5). Perhimpunan ini bukan sekadar penampilan model baharu, tetapi merupakan pelancaran sistemik penting bagi pembaruan menyeluruh jenama ORA, iterasi teknologi, dan pendalaman pasaran global, memberikan tenaga baharu kepada eksport kereta mewah China ke pasaran antarabangsa.

Berdasarkan reputasi daripada lebih 600,000 pengguna global, jenama ORA yang telah mengendalikan pasaran selama tujuh tahun secara rasmi menyelesaikan pembaruan strategik. Jenama ini meninggalkan penentuan sasaran tunggal untuk wanita, dan secara baru naik taraf daripada 'Kereta Elektrik Baharu yang Lebih Mencintai Wanita' kepada Jenama Kereta Premium Fesyen Global. Kumpulan perkhidmatan juga dikembangkan kepada pengguna bandar muda global yang luas, dengan konsep jenama naik taraf kepada 'Hidup Bersinar', dengan sikap baharu 'POP ORA, ORA Fesyen', sesuai dengan citarasa dan gaya hidup anak muda global.

Pembaruan ini bukan mengubah masa lalu, tetapi memecahkan had pembangunan. ORA 5 meneruskan rekaan 'Patung Aliran' yang banyak menerima anugerah jenama, penampilan sesuai dengan citarasa pengguna muda global. Sekarang jenama berasaskan empat teras 'Global, Fesyen, Premium, Pilihan', mengubah kereta daripada alat pengangkutan semata-mata kepada item fesyen yang menunjukkan sikap dan citarasa hidup peribadi, bergerak penuh ke pasaran kereta massa global.

Bagi menyesuaikan dengan keadaan jalan, keadaan pengisian tenaga dan kebiasaan penggunaan yang berbeza di serata dunia, ORA benar-benar memecahkan had terhad pada model kereta elektrik sahaja. Berteraskan platform kuasa pelbagai pintar baharu, ia mencapai terobosan teknologi menyeluruh. ORA 5 menyokong BEV elektrik penuh, HEV hibrid, PHEV hibrid plug-in, dan ICE bahan api sepenuhnya, membolehkan terbitan model pelbagai seperti SUV, coupe, dan estate, benar-benar mencapai 'satu kereta, banyak kuasa; satu kereta, banyak kategori', menyesuaikan secara tepat dengan pelbagai skenario penggunaan di seluruh dunia.

Berkenaan dengan keadaan semasa pasaran Thailand dan Asia Tenggara, ORA mengutamakan pelancaran versi HEV hibrid, yang menandakan Great Wall Motor secara rasmi beralih dari laluan elektrik tunggal kepada model pembangunan pelbagai kuasa selari di kawasan ini, menyesuaikan sempurna dengan keadaan infrastruktur pengisian tenaga tempatan. Maklum, Great Wall Motor akan terus mendalami pasaran Thailand, merancang untuk mencapai pertumbuhan penjualan 40% di Thailand pada tahun 2026, menambah pelaburan 10 bilion Baht, ORA 5 adalah model utama teras untuk mencapai matlamat ini.

Bagi pengguna biasa, teknologi platform baharu ini memberikan faedah penggunaan kereta yang nyata. Pengguna boleh memilih kereta secara bebas berdasarkan senario perjalanan mereka sendiri, pilih elektrik penuh untuk perjalanan harian bandar, pilih hibrid untuk perjalanan jauh, pilih bahan api untuk kawasan tidak mudah pengisian, tanpa perlu kompromi pasif untuk kuasa model. Pada masa yang sama, ORA 5 berbanding model sekelas, kos pembelian berkurang 5%, kos penyelenggaraan turun 15%, dikombinasikan dengan piawaian kawalan kualiti global yang seragam, kadar nilai dan kestabilan penggunaan kereta naik taraf menyeluruh.

Tahun 2026 akan menjadi tahun utama produk ORA, jenama akan berdasarkan platform baharu melengkapkan matriks produk. Selain daripada keluarga ORA 5 yang menampung model utama pelbagai tahap, model klasik seperti Kucing Balet, Kucing Kilat, Kucing Bagus juga akan menyelesaikan pembaruan menyeluruh. Dengan Thailand sebagai titik sokongan teras, ORA selepas ini akan secara berperingkat meneroka pasaran global seperti Eropah, Oceania, Timur Tengah, Amerika Latin, Afrika, membiarkan kereta fesyen premium China tersebar ke enam benua dunia.

Dari segi kuasa, ORA 5 dilengkapi dua penyelesaian praktikal yang matang dan boleh dipercayai, mempertimbangkan keperluan perjalanan pengguna yang berbeza. Di antara itu, versi HEV hibrid dilengkapi dengan arkitektur hibrid DHT 2 gear kajian sendiri Great Wall, berdasarkan layout motor berganda dan mekanisme pemisahan khusus, mencapai prestasi seimbang kuasa, kelancaran, dan penjimatan, penggunaan bahan api gabungan rendah hingga 4.5L/100km, perjalanan jauh menjimatkan bahan api dan tenang.

Versi bahan api dilengkapi dengan kombinasi kuasa emas 1.5T+7DCT yang disahkan pemasangan berjuta-juta, melalui ujian ketat di persekitaran sempadan berbilang seperti sejuk melampau, panas tinggi, dan dataran tinggi. Prestasinya stabil dan boleh dipercayai, penggunaan bahan api gabungan hanya 6.4L/100km, menawarkan pilihan perjalanan berkecaian tinggi dan boleh dipercayai bagi pengguna di kawasan yang sukar untuk pengisian tenaga.

Perlu diperhatikan ialah ORA 5 mencapai 'Cerdas Sama Bahan Api & Elektrik' yang memimpin industri, menghapuskan jurang pengalaman pintar antara model kuasa berbeza. Keseluruhan model adalah piawaian dengan kabin pintar Coffee OS 3, skrin kawalan tengah 15.6 inci 2.5K ultra jernih dan cip prestasi tinggi 4nm, kekuatan pengiraan 20 TOPS yang sangat tinggi, kelajuan mula kurang daripada 3 saat. Bergandingan dengan model suara besar Coffee GPT, menyokong pengenalan loghat, satu perkataan sepuluh erti, bersantai pintar dan fungsi lain yang kaya, interaksi manusia-mesin lebih lancar dan mudah.

Dari segi teknologi memandu pintar, semua model kereta baharu dilengkapi dengan sistem memandu bantuan Coffee Pilot 3, pengendalian yang mudah dan mudah untuk digunakan. Menyokong NOA tanpa peta dalam semua senario, 200+ senario parking, undur balik mengikuti laluan sejauh 100 meter, parking memori merentasi tiga tingkat sejauh 3 km dan fungsi praktikal lain. Dikombinasikan dengan konfigurasi lantai bawah transparan, imej panoramik, parking automatik dan lain-lain, dengan mudah menyelesaikan masalah penggunaan kereta harian seperti perjalanan bandar, pelayaran lebuh raya, dan parking kompleks di taman parkir bawah tanah.

Daripada pembaruan jenama, naik taraf platform hingga ke layout kuasa pelbagai, dan kesamaan pintar antara bahan api dan elektrik, ORA 5 yang dilancarkan pertama kali secara global di Bangkok, telah menyelesaikan lonjakan nilai menyeluruh dari produk hingga jenama. Model ini bukan sahaja menunjukkan kekuatan teknologi matang dan pemikiran globalisasi terbuka Great Wall Motor, malah mentafsirkan konsep baru globalisasi syarikat automotif China: bukan melakukan output produk yang seragam, tetapi menghormati perbezaan pasaran setempat, menggunakan pelan produk pelbagai adaptasi, untuk membina keret fesyen premium berkualiti tinggi dan adaptasi tinggi bagi pengguna global.

Seiring ORA 5 secara rasmi dilancarkan, jenama ORA akan bersaing di pasaran global dengan sikap baharu, membawa estetik fesyen dan teknologi teras kereta China, terus bercahaya di pentas global, membuka bab baharu baharu pembangunan globalisasi kereta premium China.

July in Baoding is scorching. But hotter than the weather is the scene at Great Wall Motor's Xushui Proving Ground. Global investors fly in from all over the world, drill into wind tunnel labs to check data, crouch in crash labs to verify safety, then sit into different power versions of the Great Wall Ora 5 to personally test and experience them at the test track.

This is the scene at the Great Wall Motor Global Exploration Day. Superficially it looks like a channel investment promotion, but deep down it is a "goods inspection": before global capital votes with their feet, they first vote with their seats and steering wheels.

This three-day "Great Wall Motor Global Exploration Day" is essentially a cross-border "goods inspection".

1, Ora's "Growth Studies"

In June, the Ora brand sold 10,806 units in a single month, a year-on-year increase of +229.15%, with cumulative series sales exceeding 584,133 units; in Brazil, the first batch of Great Wall Ora 5 units went on sale on June 24th, with 2,000 units sold out in 24 hours, and orders in Thailand exceeded 5,000. Starting in July, they will sequentially enter Australia, South Africa, Indonesia, and South America, a matter worth discussing in depth.

Ora didn't suddenly get it; someone had to admit first that the "pure EV cult" is wrong.

In mid-2025, Lu Wenbin was transferred from General Manager of Haval Technology to General Manager of Ora. He was the seventh boss of the brand. The first thing he did upon taking office, in his own words, was to "break the pure EV cult".

This sounds rather contradictory—Ora has been an EV brand since its establishment in 2018. The slogan "New Energy Vehicles that love women more" once helped it reap the dividends, but it also welded it to the small car + female tracks. When the pure EV penetration rate growth curve entered a plateau and the HEV ratio rose, continuing to sell only pure EVs is equivalent to giving half the market away.

The Great Wall Ora 5's approach is to directly put three sets of powertrains—pure EV/hybrid/fuel—into the same body shell—this is Great Wall's first realization of "one car three powertrains" on the same model. The industry calls this "Powertrain Co-line", which sounds easy to say but involves tens of billions in platform investment. Great Wall's solution is the "Guiyuan Platform"—native compatible with BEV/HEV/PHEV/FCEV/ICE five powertrains, covering SUV, Coupe, Wagon multi-categories.

Lu Wenbin had a sentence worth the whole industry to savor: "Even three years later, range anxiety will still affect some users' choice of pure electric vehicle models."—There is no standard answer globally, only scenario answers. In the past, Chinese car brands going overseas loved to talk about "one car to hit the global market", which is essentially betting domestic blockbusters on overseas luck; Great Wall Ora 5 turns it around. With the same architecture, flexible power combination adjustment, pure EV for Europe, hybrid for Southeast Asia, fuel for emerging markets, configuration without discounts, intelligence without shrinkage. This is the real weight of the four words "Born Global".

2, Technology Depth One Level Deeper

Regarding automotive technology, I am most afraid of seeing "Three Motors Six Modes" "AI Intelligent Switching" piled up as decorations. This time the "Coffee No-Spill Challenge" "Balloon Upright Challenge" at Xushui, looking like gimmicks, actually put the industry's long-standing difficult problems on the table—the "Smoothness" and "Speed" of hybrids are mutually exclusive under traditional configurations.

Let me say it in plain terms: Single-speed series-parallel is smooth at low speeds, but engine direct drive intervention inevitably causes jerks; to be fast, you have to let the engine intervene early, keeping "Smoothness" becomes impossible.

Great Wall's Hi2 Intelligent Hybrid System solution is a 2-speed DHT, 1.5T hybrid dedicated engine plus dual motors, with 2-speed transmission, first creation of P3 motor decoupling mechanism, enter direct drive at 70km/h, motor decouples to reduce loss during cruising. System power 166kW, torque 476N·m, WLTC fuel consumption 4.5L, full tank range exceeds 1,100km.

The key is not the numbers, but how the numbers were achieved. Great Wall Ora 5 traversed Beijing, Shanghai, Tianjin, Chongqing four direct-controlled municipalities, 3,004 km real road, normal AC, mountain climbing, altitude difference 1,445 meters, achieved 3.74L/100km fuel consumption, directly taking the Guinness World Record. It is two different things from those "running 1.X liters without AC at constant speed". Ora calls this "Active Smoothness"—not relying on sacrificing power for smoothness, but using motor torque compensation and two-speed calibration to actively eliminate jerks. This is the difference in engineering philosophy, not the difference in marketing jargon.

Pure EV version is also solid: range 480km/580km, 100km power consumption 11.6kWh, 4nm chip plus Coffee OS 3 intelligent cockpit, high spec with LiDAR, supports mapless city NOA and multi-floor memory parking. The 100,000-level brings down past 200,000-level, 300,000-level intelligent driving.

But the truly valuable detail is "Same Intelligence for Electric and Fuel". Regardless of choosing pure EV, hybrid or fuel, the three powertrains share one electronic electrical architecture, calibration team must serve three torque output characteristics at the same time. Only by achieving this step is the Guiyuan Platform's real technical ace.

3, Overseas Order Boom

2,000 units sold out in 24 hours in Brazil, not an accident but a plan.

Many attribute Brazil's order boom to "cheap". Flip through local records: Great Wall Ora 5 Brazil first launch promotion price 159,000 Reais (about 199,000 RMB), after July tariff increase slightly adjusted to 159,900 Reais, guarding the 160,000 threshold.

Where is this pricing interesting? In Brazil's big cities, middle class buying mainstream fuel compact SUV budget range is 180,000-220,000 RMB, long time monopolized by European, American, Japanese joint ventures, configuration still stays at fabric seats + mechanical gauges. Great Wall uses one imported pure EV SUV, price pressed into fuel car heartland, 204 horsepower (compare to same price Volkswagen T-Cross), standard compact SUV size (compare to same price BYD Dolphin)—Cross-Class Product Power hits same price point.

And Great Wall locked in sale on June 30th night before Brazil pure EV import tariff from 优惠恢复 35%, both competing on business sense and supply chain execution. After 2,000 units cleared in 24 hours urgently released 1,500 units new batch, Volkswagen T-Cross same week urgent price cut 10,000 Reais to 151,500 Reais defense. Brazil best-selling SUV urgent price adjustment and Ora 5 first day sold out occurred in the same week—this scene is more convincing than any sales number.

Thailand side is same: Right-Hand Drive Version rolled off line at Thailand factory, Bangkok Motor Show orders exceeded 5,000, hybrid version directly competes arm wrestling with Japanese brands, Great Wall adds 10 billion Baht investment target 2026 local sales increase 40%. Spain June 30th Madrid Gastrohub launch, over 200 guests, 80 top media, 25 dealers on site, announced continuous three years sponsorship of Spanish Basketball League ACB. Italy media event focused on "Chassis tuned for European roads + Hi2 Hybrid + High-end Interior".

Same car, three faces, each brilliant. European media first time seeing Chinese car not relying on low price, but relying on "Multi-Power Matrix" to knock on door.

4, Young People's First Car

From "More Loves Women" to "Global Fashion Boutique": Real Meaning of Positioning Dimension Upgrade

Behind Great Wall Ora 5 hot sales, the most key change is user portrait drastically expands. In the past Ora was stuck on "Female Exclusive" "Small Car" tags, now with Great Wall Ora 5 all-around model becoming popular, user pool has expanded to "Family First Purchase" and "Quality Trade-in" broad crowd.

"Young People's First Car" this question, in the past standard answer was "Good enough is fine"—limited budget must compromise repeatedly between appearance, space, power, quality. Great Wall Ora 5 logic is "Who says first car can't want it all": Natural Aesthetics Design Language (Dunhuang Green taken from Mogao Caves Mineral Green Pigment, Glacier Grey taken from Iceland Millennium Glacier), one car multiple power, one car multiple posture, one car multiple category, power versions different but design/intelligence/comfort/quality completely consistent.

Dense city users in China choose pure EV commute save worry save money; European old town streets narrow, private parking scarce, home pile installation threshold high, pure EV energy replenishment becomes pain point, hybrid version uses Three Motors Six Modes full speed range switching to save fuel smoothness; South America, South Africa, Indonesia infrastructure different, fuel version backup. Young people finally don't have to compromise for region or infrastructure difference—this is "Choose on Demand, Drive Freely" eight words truly landing appearance.

5, Go Global on Demand

These ten-plus years China car export, from early Chery Geely "Trade-style Export" to two years BYD NIO "Fleet-style Export", main line always "Use domestic blockbusters crush overseas". Great Wall Ora 5 gave new paradigm—not for each market develop separately, but for each market combine separately.

Guiyuan Platform modular concept lets localization adaptation from "Restart Project" downgrade to "Power Switch", R&D marginal cost spread to extremely low, response speed extremely fast. Ora internal calculation, Great Wall Ora 5 purchase cost 5% lower than same class opponent, maintenance cost 15% lower, global standard quality control brings higher resale value and more stable quality.

Financial view look is "New Quality Productivity Going Global", technical view look is "Platform Capability Realization", brand view look is Ora from "More Loves Women" to "Global Fashion Boutique Car Brand" dimension upgrade—Lu Wenbin set eight words "Global, Fashion, Boutique, Car", every one correcting past bias.

Great Wall Ora 5 Sports Version & GT official also published appeared, market future promising.

Final Words

When a company once welded "Female Exclusive" into brand gene car enterprise, dares to peel off label themselves, dares to admit "Pure EV Cult" is wrong, dares to use one car's three faces to knock on door of different continents—this self-revolution courage, more valuable than 10,806 numbers itself.

Xushui Proving Ground that cup of coffee not spilled, Brazil 24 hours cleared 2,000 units orders, Madrid Gym ACB logo and Ora 5 shining side by side, these scenes pieced together, is China car export from "Sell Cheap" to "Sell Right" turning point. Ora 5 may not be this model's end game, but it likely is China car "Go Global on Demand" narrative start.

Di Baoding pada Julai, panasnya tidak masuk akal. Tetapi lebih panas dari cuaca ialah pemandangan di litar uji Mingshui Great Wall Motor. Pelabur global terbang dari seluruh dunia, masuk ke dalam terowongan angin makmal melihat data, berjongkok di makmal ujian perlanggaran melihat keselamatan, kemudian duduk di dalam versi kuasa yang berbeza Great Wall Ora 5, dan menguji pengalaman sendiri di litar uji.

Inilah lokasi Hari Penjelajahan Global Great Wall Motor. Di permukaan nampak sebagai sesi pencarian saluran, tetapi di akar umbinya adalah satu 'pemeriksaan barang': Sebelum modal global menggunakan kaki untuk mengundi, mereka menggunakan punggung dan tangan kanan untuk mengundi terlebih dahulu.

Hari 'Hari Penjelajahan Global Great Wall Motor' yang berlangsung selama tiga hari ini, pada asasnya adalah satu 'pemeriksaan barang' silang negara.

1, Kajian Pertumbuhan Ora

Brand Ora pada Jun jualan tunggal 10,806 unit, bertambah tahun ke tahun +229.15%, kumulatif keseluruhan siri melepasi 584,133 unit; Brazil 24 Jun Great Wall Ora 5 jualan pertama 2,000 unit habis dalam 24 jam, tempahan Thailand melebihi 5,000, bermula Julai secara berperingkat masuk Australia, Afrika Selatan, Indonesia, Amerika Tengah & Selatan, perkara ini patut dibincangkan dengan mendalam.

Bukan Ora tiba-tiba bijak, tetapi ada yang mengakui 'gila EV' adalah salah

Pertengahan 2025, Lv Wenbin dipindahkan dari Jabatan Tekikal Haval untuk dilantik sebagai Pengurus Besar Ora, ini adalah ketua ke-7 jenama. Sebagai tugas pertama yang dilakukannya, mengikut kata-katanya sendiri, adalah "mematahkan fanatik EV".

Frasa ini terdengar agak bercanggah - Ora sejak ditubuhkan 2018 adalah jenama EV, slogan "kereta baharu elektrik yang lebih sayang wanita" itu pernah membantunya meraih kelebihan, tetapi juga kuncinya pada landasan keretapi kecil + wanita. Apabila keluk penembusan EV masuk ke fasa pelan, nisbah HEV meningkat semula, terus hanya menjual EV bermaksud menyerahkan separuh pasaran kepada orang lain.

Amalan Great Wall Ora 5 ialah terus masukkan tiga set kuasa EV/Hybrid/Bahan api ke dalam satu badan kenderaan - ini adalah pertama kali Great Wall mencapai "satu kenderaan tiga kuasa" pada model yang sama. Industri memanggil ini "jalur hasil enjin bersama", terdengar mudah, tetapi dilakukan memerlukan pelanform pelaburan puluhan bilion. Solusi Great Wall adalah "Platform Gu Yuan" - asalnya kompatibel dengan BEV/HEV/PHEV/FCEV/ICE lima kuasa, meliputi SUV, coupe, kereta pelancongan pelbagai kategori.

Lv Wenbin ada satu frasa yang patut seluruh industri renungkan dengan teliti: "Walaupun dalam tiga tahun, kebimbangan jarak masih akan mempengaruhi pilihan pengguna terhadap model EV." - Pasaran global tiada jawapan standard, hanya jawapan skenario. Sebelum ini kereta domestik paling suka bercerita "satu kereta memukul global", pada asasnya mengambil laris domestik untuk bertaruh nasib luar negara; Great Wall Ora 5 sebaliknya, struktur yang sama, gabungan kuasa fleksibel menyesuaikan, Eropah beri EV, Asia Tenggara beri Hybrid, pasaran baru berkembang beri Bahan api, konfigurasi tidak dikompromi, kecerdasan tidak mengecil. Inilah perkataan "Lahir untuk Global" berat sebenar.

2, Teknologi Mendalam

Tentang teknologi kereta, saya paling takut melihat "tiga enjin enam mod""AI pintar tukar" sebagai perhiasan ditimbun. Kali ini Mingshui yang mengadakan "Cabaran Kopi Tidak Tumpah""Cabaran Balon Tidak Jatuh", kelihatan seperti pancingan, sebenarnya meletakkan masalah sukar industri ke atas meja - "kehalusan" dan "kelajuan" Hybrid adalah saling menafikan di bawah konfigurasi tradisional.

Cuba bercakap dengan bahasa manusia: sambungan serentak satu gear perlahan lancar, tetapi masuk enjin terus pengantarangan seketika pasti hentam; mahu laju mesti biarkan enjin masuk awal, "kehalusan" tidak boleh dijamin.

Solusi sistem Hybrid Pintar Great Wall Hi2 adalah DHT dua gear, enjin khusuk Hybrid 1.5T ditambah dua motor,配上 dua gear gear, mencipta institusi pemisah motor P3, 70km/h boleh masuk pengantarangan terus, semasa kru motor terputus turun kerosakan. Kuasa sistem 166kW, tork 476N·m, WLTC penggunaan bahan api 4.5L, jauh minyak penuh lebih 1,100km.

Kunci bukan dalam angka, tetapi dalam bagaimana angka itu datang. Great Wall Ora 5 menyeberang empat wilayah perbandaran utama Beijing, Shanghai, Tianjin, Chongqing, 3,004 km jalan sebenar, pendingin udara normal, pendakian gunung, perbezaan ketinggian 1,445 meter, melakukan 3.74L/100km penggunaan bahan api, terus mengambil Rekod Dunia Guinness. Berbanding mereka yang "tanpa pendingin udara kelajuan tetap melakukan 1.X Liter", adalah dua perkara berbeza. Ora memanggil ini "kehalusan aktif" - tidak menggunakan pengorbanan kuasa untuk mendapatkan kehalusan, tetapi menggunakan pampasan tork motor dan dua gear penandaan aktif untuk memadam hentaman. Ini adalah perbezaan falsafah kejuruteraan, bukan perbezaan ayat pemasaran.

Edisi EV juga jujur: jarak jauh 480km/580km, penggunaan elektrik 100km 11.6kWh, cip 4nm ditambah Coffee OS 3 kabin pintar, versi tinggi membawa radar laser, menyokong NOA Bandar Tanpa Peta dan parking memori rentas tingkat. Sepuluh ribu tahap meletakkan kepantasan pintar 200 ribu, 300 ribu tahap dahulu.

Tetapi butiran benar-benar berharga adalah "kecerdasan minyak elektrik sama". Sama ada pilih EV, Hybrid atau Bahan api, tiga set kuasa berkongsi satu arkitektur elektronik elektrik, pasukan penandaan mesti menjaga tiga jenis ciri output tork serentak. Mampu做到 langkah ini, barulah Platform Gu Yuan kad teknologi sebenar.

3, Pesanan Luar Negara Meletup

Brazil 24 Jam Terjual 2,000 Unit, Bukan Kebetulan Tetapi Pengiraan

Banyak orang menyalahkan Brazil meletup kerana "murah". Balikan rekod setempat: Great Wall Ora 5 Brazil harga promosi pelancaran 159,000 Real (kira-kira 199,000 Renminbi), Julai kenaikan tarif naik sedikit ke 159,900 Real, mempertahankan 160,000 pintu.

Pentahapan ini menarik di mana? Kelas pertengahan Brazil membeli SUV kompak bahan api主流 anggaran 180,000-220,000 Renminbi, lama diperintah monopoli合资 Amerika, Eropah, Jepun, konfigurasi masih kekal di kerusi fabrik + instrumen mekanikal. Great Wall menggunakan satu SUV EV import penuh, harga ditekan ke dalam腹腹 kereta bahan api, 204 hp (banding Volkswagen T-Cross harga sama), saiz SUV kompak standard (banding BYD Dolphin harga sama) - power produk silang kelas harga harga sama.

Dan Great Wall tergamak pada 30 Jun Brazil tarif import EV优惠 pulih 35% pada malam sebelum jualan, sama bersaing penglihatan perniagaan dan daya laksana rantai pasokan. 2,000 unit 24 Jam kosong selepas itu segera lepas 1,500 unit batch baru, Volkswagen T-Cross minggu yang sama segera turunkan harga 10,000 Real ke 151,500 Real pertahanan. SUV paling laris Brazil penyesuaian harga mendadak dan Ora 5 jualan pertama minggu sama - imej ini lebih berkesan daripada sebarang angka jualan.

Thailand juga sama: Versi Stereng Kanan di kilang Thailand keluar dari barisan, tempahan pameran Bangkok melebihi 5,000, versi Hybrid terus bertanding dengan Jepun, Great Wall tamba pelaburan 100 Bilion Baht sasaran tahun 2026 jualan setempat tambah 40%. Sepanyol 30 Jun Madrid Gastrohub pelancaran, lebih 200 orang tetamu, 80 syarikat media teratas, 25 orang pengedar hadir, secara rasmi siri tahun ketiga menaja Liga Bola Basket ACB. Itali acara media itu menekankan "chassis yang disesuaikan untuk jalan Eropah + Hi2 Hybrid + interior tinggi".

Satu kereta, tiga muka, masing-masing indah. Media Eropah pertama kali melihat kereta China bukan kerana murah, tetapi kerana "matriks kuasa pelbagai" mengetuk pintu.

4, Kereta Pertama Muda-mudi

Dari "Lebih Sayang Wanita" ke "Barang Kemas Moden Global": Maksud sebenar peningkatan kedudukan

Di sebalik laris Great Wall Ora 5, perubahan paling penting adalah profil pengguna berkembang meluas. Sebelum ini Ora dilekat pada label "kereta wanita eksklusif""kereta kecil", kini seiring Great Wall Ora 5 jenis kereta serba boleh ini popular, kolam pengguna telah berkembang ke "pertama beli keluarga" dan "ganti beli berkualiti" populasi yang luas.

"Kereta Pertama Muda-mudi" soalan ini, sebelum ini jawapan standard adalah "cukup guna yang baik" - bajet terhad mesti antara rupa, ruang, kuasa, kualiti berulang kali kompromi. Logic Great Wall Ora 5 adalah "siapa kata kereta pertama tidak boleh semuanya": bahasa reka bentuk estetika semula jadi (Hijau Dunhuang diambil dari Bijih Hijau Gua Mogao, Kelabu Gletser diambil dari Gletser Ribuan Tahun Iceland), satu kereta kuasa pelbagai, satu kereta gaya pelbagai, satu kereta pelbagai kategori, versi kuasa berbeza tetapi reka bentuk/kecerdasan/keselesaan/kualiti sepenuhnya sama.

Pengguna bandar kepadatan pengecas domestik pilih EV untuk perjalanan selamat jimat wang; bandar lama Eropah jalan sempit, tempat letak kereta peribadi kurang, ambang pemasangan pengecas rumah tinggi, EV pengisian tenaga menjadi titik sakit, versi Hybrid menggunakan tiga enjin enam mod semua kelajuan serentak beralih untuk jimat bahan api lancar; Amerika Selatan, Afrika Selatan, Indonesia infrastruktur berbeza, versi Bahan api menampung. Muda-mudi akhirnya tidak perlu kompromi kerana perbezaan wilayah atau infrastruktur - ini adalah lapan perkataan "pilih mengikut keperluan, pergi bebas" benar-benar diturunkan ke permukaan.

5, Ekspor Mengikut Keperluan

Belasan tahun kereta China keluar, dari awal Chery Geely "Ekspor Perdagangan" sehingga tahun-tahun ini BYD NIO "Ekspor Armada", garis utama selalu "menggunakan laris domestik menghancurkan luar negara". Great Wall Ora 5 memberikan paradigma baharu - tidak untuk setiap pasaran membangunkan bersendiri, tetapi untuk setiap pasaran menyusun komposisi bersendiri.

Prinsip modular Platform Gu Yuan membolehkan penyesuaian tempatan dari "memulakan semula projek" diturunkan kepada "tukar kuasa", kos pinggir penyelidikan dan pembangunan diperbahagi ke sangat rendah, kelajuan respons sangat laju. Pengiraan dalam Ora, Great Wall Ora 5 kos pembelian 5% lebih rendah daripada pesaing setaraf, kos penyelenggaraan rendah 15%, kawalan kualiti standard global membawa kadar nilai semula lebih tinggi dan kualiti lebih stabil.

Perspektif kewangan lihat adalah "Kapasiti Pengeluaran Baharu ke Luar", perspektif teknologi lihat adalah "kemampuan platform ditebus", perspektif jenama lihat adalah Ora dari "Lebih Sayang Wanita" ke "Jenama Kereta Barang Kemas Moden Global" pening tinggi - Lapan perkataan yang ditetapkan Lv Wenbin "Global, Moden, Barang Kemas, Kereta", setiap satu sedang membetulkan masa lalu.

Great Wall Ora 5 Varian Sukan & GT rasmi juga telah dipaparkan, masa depan boleh diharapkan.

Tulisan di akhir

Sabila sebuah syarikat yang pernah mengunci "kereta wanita eksklusif" dalam DNA jenama, berani menanggalkan labelnya sendiri, berani mengakui "gila EV" adalah salah, berani menggunakan tiga muka satu kereta untuk mengetuk pintu benua berbeza - keberanian revolusi diri ini, lebih berharga daripada angka 10,800 itu sendiri.

Di litar uji Mingshui itu cawan kopi tidak tumpah, Brazil 24 Jam kosongkan 2,000 tempahan, di Madrid stadium ACB logo dan Ora 5 menyala bersebelahan, imej ini disusun bersama, adalah titik pintasan kereta China keluar dari "jual murah" ke "jual betul". Ora 5 mungkin bukan akhir model ini, tetapi dia kebarangkalian tinggi adalah titik permulaan naratif kereta China "Ekspor Mengikut Keperluan".

Every best-selling model hides a "winning strategy" behind it.

Relying on a versatile product matrix featuring three powertrains in one vehicle, the Great Wall Ora 5 has gained recognition from numerous consumers in domestic and international markets. In June, the total brand monthly sales reached 10,806 units, surging 229.15% year-on-year. Among them, the main force of the brand's sales is the Great Wall Ora 5. The Brazilian market launched the first batch of 2,000 units, which sold out in 24 hours; after its official launch in Thailand, cumulative orders have already exceeded 5,000 units.

Additionally, according to reports, starting from July, the Great Wall Ora 5 will gradually land in regions such as Australia, South Africa, and Indonesia, gradually improving the overseas market layout and performing adaptation optimization for different regions. For example, the European version adapts to local regulations and charging standards, while the Middle East and African versions strengthen adaptability to high temperatures and complex road conditions. Based on the multi-power product matrix of the Great Wall Ora 5 in the local market, accurately layout the overseas market, take China's premium new energy vehicles to the whole world.

Recently, the Great Wall Ora Global Overseas Investor Summit was held at the Baoding headquarters. Investors from all over the world gathered at the Great Wall Technology Center and production base for field visits and participated in in-depth test drives of a series of full-range models on the exhibition stands. During the event, besides actual testing of fuel consumption, there was also a "Coffee Cup Spill" challenge regarding body stability, which the Great Wall Ora 5 easily handled. Before this, I also personally went to the Xushui professional test track to experience test drives, immersively experiencing various power version models of the Great Wall Ora 5, and truly gained a deeper understanding of how much value the Great Wall Ora 5's "winning strategy" holds.

Similarly, overseas investors also praised the Great Wall Ora 5 Pure Electric Version for its intelligence after in-depth test drives, such as the equipped Coffee OS 3 smart cockpit and Coffee GPT large model voice function. The thoughtful and casual voice assistant provides the most convenient service for travel. The Great Wall Ora 5 Hybrid Version showed the driving and riding advantages of fuel efficiency and smoothness. Equipped with the Hi 2 intelligent hybrid system, it can achieve "three engines and six modes" AI intelligent switching, adapting to all scenarios, achieving "faster, more economical, quieter, and smoother".

Great Wall Ora 5, thanks to the product matrix of "one vehicle three powertrains" (pure electric/hybrid/fuel), is indeed very popular in the overseas market because it can accurately cut into the pain points of different user needs. For example, Europe has a higher demand for pure electricity, focusing on environmental protection; the hybrid version fits local driving habits in the Thailand region; fuel power in the South Africa region can ensure a more convenient driving experience. Facing the differences in energy structure, policies, regulations, and consumption habits in different global markets, the Great Wall Ora 5 can form complementary lines across multiple fronts.

Final Thoughts

The global best-selling success of the Great Wall Ora 5 is not accidental. "One vehicle multiple powertrains" is indeed its product advantage, but to pursue long-term sales growth, dimensions such as vehicle profit, user satisfaction, and brand goodwill also need consideration. Among them, relying on the Guiyuan platform, the Great Wall Ora 5 can spread costs through a relatively high commonality rate, balancing scale expansion and profit quality. At the same time, it synchronously supports after-sales, parts, and channel systems to guarantee long-term operational quality, which is also the top priority. It emphasizes "ecosystem going overseas", creating a high-quality sample of automotive high-quality overseas export.