June 5th, continuing the results of cross-border road tests by overseas influencers from five previous countries, Beijing Off-road BJ30 Traveler held a real-world fuel consumption test live stream at Yanqi Lake.

In the impression, off-road vehicles are always fuel-thirsty, but this challenge, and prior to the challenge, real-world tests by influencers from five countries: South Africa, Indonesia, Mexico, Poland, and the UAE, spanning deserts, mountains, cities, and unpaved road full-condition tests, completely broke the stereotype that off-road vehicles are fuel-thirsty — BJ30 Traveler real-world test multi-condition fuel consumption per 100km is less than 5L.

In the challenge at Yanqi Lake, there were mainly four segments: departing from BAIC Blue Valley Base, sealing the box and refueling, resting at Terminal 4, and the Truth Moment, proving that the BJ30 Traveler can achieve fuel savings not only on regular roads but also achieve low fuel consumption in more complex road conditions.

[Real-World Low Fuel Consumption]

As the first box-shaped HEV hybrid vehicle in the domestic market, BJ30 Traveler is equipped with a 1.5T electric-hybrid system, engine maximum power 116kW, thermal efficiency up to 41%, meaning gasoline can be fully combusted, and it only "drinks" No. 92 gasoline, which is one of the important reasons for reducing vehicle usage costs.

Providing front single motor, front and rear dual motor two motor layouts, total power is 130kW and 185kW respectively, strong power, equipped with 2DHT transmission, WLTC condition comprehensive fuel consumption as low as 5.85L, full fuel comprehensive range easily exceeds 1000km.

In actual driving, the power system only uses motor power under conditions such as starting, traffic jams, waiting for traffic lights, etc., which greatly reduces gasoline consumption, and this is also the main cause for rising fuel consumption in urban driving.

Additionally, BJ30 provides snow, off-road, sports, etc. driving modes, adapting to different driving scenarios, allowing power and fuel consumption to be better balanced.

Approach angle 25°, departure angle 30°, 215mm ground clearance, 600mm wading depth, factory state can complete light crossover.

[Large Family Space]

Apart from fuel consumption tests, BJ30 Traveler's space performance is also impressive.

Creating class-leading cabin space with 2820mm extra-long wheelbase, second row leg space is abundant, even when fully occupied, front and rear passengers feel no constriction.

Additionally, BJ30 Traveler rear seats folded flat instantly becomes a 1.92m large bed room, Polish blogger experiences BJ30 Traveler real-world travel scene, after the trunk is equipped with many items, can even support the blogger to lie sideways inside.

[Shared Opinions]

Currently, gasoline prices are in an unstable and high state, user pressure to buy gasoline cars is growing, neither having range anxiety, while also balancing low usage costs, is the most direct embodiment of users "wanting both", and is also an important reason why BJ30 Traveler is recognized by users.

BJ30 Traveler provides 30,000 yuan super trade-in, renewed price starting from 69,900 yuan.

Since listing, BJ30 Traveler has been the No. 1 in sales of lightweight hybrid box-shaped vehicles for two consecutive years, No. 1 in domestic brand lightweight hybrid SUV sales for 23 consecutive months, first in resale value retention for 100,000-150,000 yuan domestic compact SUVs, etc.

On the 12th of this month, BJ30 Traveler Highlight Edition will be officially launched, not only comprehensively increasing configurations, but also will launch exclusive custom colors, satisfying users' personalized vehicle usage needs.

The current model can achieve fuel consumption breaking 5L across 5 road conditions, all-round capable, the new model upgrades again in hardcore strength, believing this BJ30 Traveler Highlight Edition is absolutely worth everyone maxing out their expectation value!

June 2026, the light off-road box-style SUV market welcomes a historic turning point. BJ30 Voyager with 8,609 units monthly sales, surpasses Haval Big Dog, tops the 100,000-level box-style SUV market first. At the same time, BJ40 firmly stays first in hardcore off-road market, BJ40 Extended Range tops the Extended Range box-style SUV market first, Beijing Off-road wins in three categories.

Behind these data points, a phenomenon worthy of deep thought is revealed, meaning when the tide of hype-driven car making gradually recedes, products that truly stand the test of time are regaining market dominance.

More noteworthy is, BJ30 Voyager launched a 30,000 yuan Super Trade-in Policy across the entire series, Super Trade-in price as low as 69,900 yuan starting, lowering the entry threshold for hardcore box-style SUVs to the 70,000-level, allowing more family users to easily start light off-road lifestyle.

So beyond sales hype, why can BJ30 Voyager break the industry law of latecomers surpassing the leaders, and quickly top the market in the 100,000-level market with fiercest competition? Today let us explore this proposition! 

Reshaping the Landscape

June sales 8,609 units, 150,000 vehicles rolled off the line, surpass Haval Big Dog and take the top spot, these three data points constitute hard footnotes for BJ30 Voyager's market status. But more noteworthy than numbers is the structural change in market landscape

Light off-road track, BJ30 Voyager surpasses Haval Big Dog, tops 100,000-level box-style SUV market. This means the light off-road box-style SUV market has officially entered a new cycle led by BJ30 Voyager. Professional off-road track, BJ40 Extended Range listing 24 hours orders broke through 7,000 units, BJ40 continues to guard hardcore off-road benchmark status, surpassing Tank 300. Under dual-line synergy, Beijing Off-road becomes the only Chinese brand simultaneously suppressing Great Wall in two tracks of professional off-road and light off-road.

This is not luck, it is the heritage of making off-road vehicles for over 60 years making it so.  Currently, the competition in the box-style SUV market has escalated from single-product contest to a comprehensive showdown of brand system strength. BJ30 Voyager's topping the chart, essentially is Beijing Off-road 60-plus years of professional accumulation's Overwhelming Advantage against crash-course car manufacturing.

Just as Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road said in the 150,000 units roll-off line launch event:  "150,000 BJ30 Voyagers, carrying the trust of market, industry and global users, this is not only a speed breakthrough, but also 150,000 firm choices, a quality monument built by 150,000 users."  

On this off-road track, 60 years of professional accumulation is always more convincing than those traffic stories.

Product Victory

Next, let us focus on BJ30 Voyager, let us see the underlying foundation of this sales champion. Personally, I think this car's product logic is clear and pragmatic, meaning not stacking redundant configurations, but building core value anchors around the three most real demands of light off-road family users.

First is Super Off-road, BJ30 Voyager makes off-roading from professional threshold become daily life.  As the first HEV hybrid model in Chinese box-style SUV category, BJ30 Voyager is equipped with industry-leading 3-motor, 4-wheel drive, 6-mode HEV hybrid architecture, 3-motor power is composed of one 41% thermal efficiency dedicated hybrid engine, front drive motor and rear drive motor, specializing in long-distance energy saving, real-time power replenishment and instant burst respectively. Intelligent 4WD response speed reaches 30 milliseconds, 0.5 seconds can burst peak torque.

Here is an interesting industry phenomenon, in past few years, box-style SUV market涌入大量形似而神不至的产品，造型够硬派，but off-road capability is marginal. And BJ30 Voyager chose to lower off-road threshold using HEV hybrid technology, make off-roading simple using intelligent electronic control system, such a more solid path.  Not everyone needs hardcore crawling, but everyone deserves the confidence for a spontaneous trip.

Personally, HEV light off-road logic, is exactly taking off-roading from professional equipment downgraded to family function. When box-style SUV from niche aesthetic becomes mass choice, products must return from emotional value to utilitarian value. BJ30 Voyager wants to do, is exactly make off-roading from few people exclusive, become thousands of families' daily life.

Second is Super Space, BJ30 Voyager not only can carry, but can also lie down family mobile space.  2,820 mm super long wheelbase, 66% super high space utilization rate, 1,496 liters same-class largest trunk, rear seat fully flat fold instantly becomes 1.92-meter large bed.....Behind these data is Beijing Off-road to light off-road essence not wild, but taking whole family together wild this user demand clear insight. Family travel freedom, is everyone does not settle!

Finally is Super Save, BJ30 Voyager makes light off-road not only affordable to play, not affordable to maintain.  2WD version 100 km combined fuel consumption only 5.85 liters, one tank of fuel runs 1,000 km. In June, South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers, in extreme road conditions actual test domestic SUV fuel consumption, BJ30 Voyager in every country ran out of 100 km not exceed 5 liters result. Reputation needs no translation, recognition not limited time zone, this achievement across national border, is Chinese HEV technology handed to world's report card.

Summary, BJ30 Voyager why can quickly top, is because it first understood box-style SUV user's consumption upgrade logic, they want is no longer hardcore totem, but a vehicle with both off-road posture, also considering home utility all-around partner.

Long-termism

If product power is above iceberg, then brand heritage is water surface below determining iceberg size. BJ30 Voyager topping, has three deeper support points, they are quality verification, resale value first and user ecosystem.

Let's talk about quality verification first, recently Beijing Off-road jointly with CCTV Finance, to one driven 150,000 km BJ30 Voyager carried out full network live disassembly, finally show engine turbine no carbon buildup, transmission no leakage no wear, battery pack no bulging no degradation, chassis no rust no oil seepage, overall vehicle condition almost new. CCTV lens also went deep into BAIC Zhuzhou Super Factory, reveal its 100% automated welding workshop, 5,000-ton level stamping equipment and other high-end manufacturing processes. BJ30 Voyager use 150,000 km disassembly prove "invisible place is real skills",  this is not ad, is disassembling for you showing hardcore sincerity.

Let's talk about resale value first, according to China Automobile Distributors Association "June 2026 Car Resale Value Report", BJ30 Voyager with 69.5% super high resale value, tops 100,000-150,000 domestic compact SUV resale value list. Behind high resale value, is market on quality, reputation, brand resilience comprehensive recognition. In used car market, users vote with feet, and BJ30 Voyager won

Finally let's talk about user ecosystem, Beijing Off-road "Enjoy Wild 5+" user ecosystem system covers base, club, event, service, modification five dimensions. National 366 clubs, over 100,000 members, annual over 1,500 events, and also has three free theme off-road bases to car owners free open. Beijing Off-road sells never is a car, but a lifestyle.

In this traffic car making popular era, Beijing Off-road chose a harder but more grounded path, that is using 60-plus years car making accumulation to be friends with time.  BJ30 Voyager's 8,030 units monthly sales, is not popular model accident, but long-termism on market's inevitable realization.

Just as Zhang Guofu said:  "We always believe, users are Beijing Off-road's answer."  BJ30 Voyager's every moment highlight, comes from market approval, comes from industry applause, more comes from global users' trust.

Summary:

BJ30 Voyager topping significance, far beyond one model's sales victory. It marks box-style SUV market competition logic is happening fundamental transformation, from whose造型 is more square to who understands user's full scenario demands better, from whose traffic is bigger to whose quality can stand test of time better. Add 30,000 yuan Super Trade-in Policy, 69,900 yuan starting super value entry threshold, first owner entire vehicle lifetime warranty! Currently, BJ30 Voyager is using Super Off-road Super Space Super Save product power add sincere to extreme user rights, reconstruct 100,000-level box-style SUV's value standard. When BJ40 surpasses Tank 300, BJ30 Voyager surpasses Haval Big Dog, BJ40 Extended Range continues to dominate list, Beijing Off-road using three categories victory result proved on off-road track, 60 years of professional accumulation, always three years traffic stories more convincing!

Among so many boxy products, only the BJ30 captured some distinct differences.

Currently, the competition in the 100,000 RMB boxy SUV segment is heating up, with many models featuring rugged exterior designs, yet few choices can simultaneously balance light off-road performance, family space, and low usage costs.

In June 2026, terminal retail data was released. The Beijing Off-road BJ30 Explorer single-month sales reached 8,609 units, topping the monthly sales chart in the 100,000 RMB boxy market, ushering the light off-road sub-segment into a new competition cycle.

This eye-catching sales performance was not accidental, so we will dissect the model's breakthrough logic from four dimensions: market landscape, product hard power, user operations, and brand strategy. Extending from sales data to long-term product value, we will outline the underlying reasons why the BJ30 Explorer is rewriting the sub-market.

8,000 Units Sales DeliveredLight Off-road Boxy Landscape Officially Shifts

It is worth noting that while topping the sales chart in a single month, the BJ30 Explorer completed the production of 150,000 units in June. The combination of these two data points constitutes a key milestone for the model's development.

Combining terminal retail lists, the BJ30 Explorer's sales slightly lead the runner-up, Haval Big Dog, while the single-month sales of other competitors did not break 3,000 units. A sales gap between top and tail models has already appeared.

As the country's first boxy SUV equipped with HEV hybrid architecture, over 8,000 units of monthly sales prove that the hybrid light off-road route has gained widespread market recognition. Achieving 150,000 units delivery in less than two years also makes it the lightest SUV in the industry to reach this production speed.

Leading in a single-month list is just the surface; the performance of long-term leading in multiple sub-segments is what solidifies the model's market benchmark position.

According to reports, the BJ30 Explorer has secured the No. 1 sales position in domestic HEV hybrid SUVs for 24 consecutive months and topped the HEV hybrid boxy and domestic HEV hybrid model sales charts for two consecutive years. It also holds the first place in resale value retention for 100,000-150,000 RMB domestic compact SUVs. Continuous leading in sales, hybrid sub-segments, and resale value multi-dimensionally has allowed the model to form a stable competitive advantage in the light off-road market.

Furthermore, the changes in list data also reflect the transformation of the competition logic in the entire light off-road boxy segment. Previously, competition among boxy models at similar price points focused mostly on exterior styling, with fuel power being the mainstream choice.

The continuous hot sales of the BJ30 Explorer drive the sub-segment towards the hybrid technology route. Consumers' criteria for car selection are gradually shifting from solely valuing appearance to more comprehensive dimensions such as power technology and full-scenario family value.

Super Off-road, Super Large, Super Economical All-round StrengthBuilding Category Competition Barriers

The core root of the change in market landscape lies in the BJ30 Explorer creating balanced product strength of 'Super Off-road, Super Large, Super Economical', forming differentiated competitiveness distinct from same-class models. The three core advantages correspond to the three major user core demands: off-road performance, family scenarios, and long-term usage costs, filling in the shortcomings commonly existing in traditional boxy SUVs.

Firstly, when many family users choose light off-road models, they worry that balancing family comfort means sacrificing off-road performance. Relying on over 60 years of off-road technology accumulation by Beijing Off-road, the BJ30 Explorer provides a balanced solution.

The model is equipped with a dedicated three-engine four-wheel drive six-mode HEV hybrid architecture. The four-wheel drive system response is only 30 milliseconds, paired with six adjustable power modes, energy mid-lock, and four-wheel electronic limited slip structure, combined with the ATS all-terrain control system. Here, 'light off-road' points to a lower entry threshold, not weakening off-road capability. The entire hardware set can easily handle unpaved roads, mud, steep slopes, and other complex road conditions. Ordinary drivers can also easily complete light off-road recovery.

Secondly, the boxy appearance attracts many family users, but spatial practicality is the core standard determining daily usage experience. The BJ30 Explorer achieves a leading position in space among the same class.

The model boasts a 2820mm super-long wheelbase, bringing a 66% cabin space ratio. It is also the only model in the 100,000 RMB boxy segment that provides a large seven-seater layout. After the rear seats are fully folded, it forms a 1496-liter pure flat trunk, with an extended length of 1.92 meters. The whole vehicle has 38 independent storage spaces. Whether it is a family short trip, outdoor camping loading equipment, or moving large items, it can adapt to diverse usage scenarios.

Thirdly, the low energy consumption performance brought by the hybrid architecture is a key advantage that wins over ordinary family users, also filling the pain point of high fuel consumption in traditional fuel boxy SUVs.

Official data shows that the two-wheel drive version's comprehensive fuel consumption per 100 kilometers is as low as 5.85 liters, while the four-wheel drive version is 6.45 liters. Automotive bloggers from South Africa, Indonesia, UAE, and other five countries tested in extreme road conditions. Fuel consumption per 100 kilometers was all controlled within 5 liters. With a full tank, range can exceed 1,000 km. The model adopts an HEV structure without high-voltage battery packs, requiring no external charging; refueling completes energy replenishment. In addition, first owners can enjoy a lifetime whole vehicle warranty covering 99% of components, balancing saving fuel, saving time, and worry-free three usage demands.

Demand Insight Plus Sincere BenefitsWord-of-Mouth Drives Sustainable Sales Growth

Said simply, perfect product strength is the foundation for the model's sales volume. Precisely capturing user needs and landing high cost-performance purchasing policies continuously amplifies the model's market appeal, forming a stable sales growth curve.

Previously, there was a long-term demand void in the light off-road market. It was difficult to find models in the market that balanced boxy appearance with low fuel consumption. The BJ30 Explorer launched HEV hybrid boxy products first, precisely grasping these user demands. The brand also continuously collects owner feedback for rapid iteration. On the Highlight Edition model, an AGM dedicated battery with three times the lifespan of ordinary batteries was replaced. Rapidly landing user-proposed optimization suggestions, it continuously narrows the distance with owners.

High purchase thresholds are the main reason many consumers give up on hardcore SUVs. Trade-in policies effectively lower the entry cost for the model. Beijing Off-road launched a 30,000 RMB trade-in subsidy for the entire series of the BJ30 Explorer. With a trade-in, the lowest entry price is 69,900 RMB, bringing the threshold for hardcore boxy SUVs down to the 70,000 RMB level. The product concept of off-road equality is no longer limited to slogans. Ordinary families with limited budgets can also easily get a model balancing family use and light off-road.

Furthermore, purchasing policies combined with lifetime warranty and lifetime free OTA and other after-sales benefits push owners to spontaneously spread word-of-mouth. We noticed that many owners share usage experiences in communities and social platforms. Long-term stable quality performance and the brand's quick response style gradually form a positive circulation, becoming the implicit push force supporting the model's continuous high sales.

Dual-line Layout FormedBeijing Off-road Brand Takes a Key Step Upward

It is worth noting that the single-model breakthrough of the BJ30 Explorer also perfects the overall product matrix layout of Beijing Off-road. The brand stabilizes at the top position simultaneously on multiple off-road sub-segments. Currently, on the hardcore off-road, light off-road, and range-extended off-road tracks, Beijing Off-road has secured good sales. The complete product dual-line layout has taken shape.

Among them, the BJ40 family, which focuses on professional off-road, accumulated 28,248 units in sales from January to June, ranking first in the hardcore off-road market. Combined with the BJ30 Explorer's leading performance in the light off-road track, this is praiseworthy. The BJ40 range-extended version sold 3,135 units in June, winning the range-extended off-road monthly sales crown. The BJ40 single item is also the No. 1 in both sales and growth rate in the hardcore off-road market from January to June, and firmly holds the first place in new energy hardcore off-road. It is not difficult to see that with dual swords combining, its strategic implementation of parallel professional hardcore and family light off-road lines has welcomed phased implementation results.

Furthermore, most potential purchasing users have doubts about the long-term durability performance of light off-road models. Authoritative media field testing effectively resolves market concerns.

In June, CCTV Finance launched a live broadcast, completely disassembling a real BJ30 Explorer vehicle with 150,000 km of mileage. It also visited the Zhuzhou Super Factory, making the whole vehicle durability condition and automated intelligent manufacturing process fully public throughout. The disassembled vehicle's power system, chassis, and battery showed no obvious aging or leakage issues. The factory's fully automated stamping, welding, and painting processes also intuitively displayed the whole vehicle manufacturing standards, using real vehicle conditions to dispel user concerns about the durability of light off-road models.

It can be seen that the continuous hot sales of the BJ30 Explorer also provide a scalable growth paradigm for the entire light off-road SUV sub-market. The model verifies that the development path of professional off-road technology sinking, fitting ordinary family user needs, and covering full-cycle usage value is feasible. Future new products in the same track can also refer to this product creation and user operation logic.

CarCloud Summary

Comprehensive market data, product configuration, user operations, and brand layout multi-dimensional information indicates that the BJ30 Explorer's June monthly sales breaking 8,000 units is not short-term sales heat catalyzed by short-term marketing activities, but an inevitable result under the combined action of product power polishing, long-term user operations, and complete brand strategy.

As the model's sales champion status continues to solidify, the development direction of the 100,000 RMB light off-road boxy track gradually becomes clear. Hybridization, family orientation, and full-cycle high value will become the main development trends of the sub-market. Relying on the dual-line product layout of BJ40 professional off-road and BJ30 family light off-road, Beijing Off-road will also continuously participate in the iteration and reform of the domestic off-road market, continuously broadening the audience group of off-road models.

Antara begitu banyak produk SUV kotak, hanya BJ30 yang menangkap beberapa perbezaan yang berbeza.

Pada masa ini, persaingan di segmen SUV kotak kategori 100,000 terus panas, banyak model menonjolkan reka bentuk luar yang keras, tetapi pilihan yang serentak dapat mengimbangi prestasi off-road ringan, ruang keluarga dan kos penggunaan yang rendah adalah tidak banyak.

Data jualan runcit hujung bulan Jun 2026 telah dikeluarkan, jualan bulanan Beijing Off-road BJ30 Pengkembara mencapai 8,609 unit, menaungi juara jualan bulanan pasaran SUV kotak kategori 100,000, menjadikan laluan off-road niche menghadapi kitaran persaingan baharu.

Pencapaian prestasi jualan yang cemerlang ini bukanlah kebetulan, maka kami akan membedah logik kejayaan model ini dari empat dimensi iaitu struktur pasaran, kekuatan produk, operasi pengguna, dan strategi jenama, daripada data jualan menuju nilai jangka panjang produk, menyusun semula sebab asas mengapa BJ30 Pengkembara mengubah pasaran niche.

Jualan 8,000 unit berjaya dicapaiStruktur SUV kotak off-road ringan berubah secara rasmi

Perlu diperhatikan, semasa menaungi juara jualan bulanan, BJ30 Pengkembara menyiapkan pengeluaran 150,000 unit kereta pada Jun, dua data ini bergabung membentuk tonggak penting perkembangan model.

Daripada senarai jualan runcit hujung, jualan BJ30 Pengkembara memimpin sedikit di kedudukan kedua Haval Dog, manakala jualan bulanan model pesaing lain tidak melangkaui 3,000 unit, jurang jualan antara model teratas dan produk hujung sudah kelihatan.

Sebagai SUV kotak pertama di negara ini yang dilengkapi arkitektur Hybrid HEV, jualan bulanan lebih 8,000 unit membuktikan laluan off-road ringan Hybrid telah mendapat pengiktirafan meluas pasaran, tidak sampai dua tahun mencapai serahan 150,000 unit kereta, juga menjadikannya sebagai SUV off-road ringan dengan kelajuan pengeluaran kilang tercepat dalam industri.

Pemimpin dalam senarai bulanan hanyalah permukaan, prestasi memimpin jangka panjang di pelbagai segmen laluan, baharu membina kedudukan penanda aras pasaran bagi model tersebut.

Diketahui, BJ30 Pengkembara telah merebut kedudukan pertama jualan SUV Hybrid HEV buatan tempatan selama 24 bulan berturut-turut, selama dua tahun berturut-turut merangkul puncak jualan SUV kotak HEV Hybrid dan model Hybrid HEV buatan tempatan. Pada masa yang sama mengekalkan kedudukan pertama kadar nilai semula bagi SUV Kompak buatan tempatan 100,000 hingga 150,000. Kepimpinan berterusan pelbagai dimensi jualan, Hybrid, dan nilai semula menjadikan model ini membentuk kelebihan persaingan stabil di pasaran off-road ringan.

Seterusnya, perubahan data senarai juga menggambarkan perubahan logik persaingan keseluruhan laluan SUV kotak off-road ringan. Sebelumnya, persaingan model SUV kotak harga sama kebanyakan tertumpu pada tahap bentuk luaran, kuasa bahan api adalah pilihan utama pasaran.

Jualan panas berterusan BJ30 Pengkembara, menarik segmen pasaran condong ke laluan teknologi Hybrid, piawaian penilaian pengguna memilih kereta, juga daripada semata-mata mengutamakan luaran, secara beransur-ansur beralih ke dimensi yang lebih komprehensif seperti teknologi kuasa, nilai keluarga skena penuh.

『Off-road Melampau, Besar Melampau, Jimat Melampau』Kekuatan Serba BolehMembina Penghalang Persaingan Kategori

Akar punca perubahan struktur pasaran, terletak pada BJ30 Pengkembara mencipta kekuatan produk 'Imbang' 『Off-road Melampau, Besar Melampau, Jimat Melampau』, membentuk daya saing berbeza berbanding model aras sama. Tiga kelebihan utama sepadan dengan prestasi off-road, skena keluarga, kos penggunaan jangka panjang tiga keperluan utama pengguna, melengkapi kelemahan sedia ada SUV kotak tradisional.

Pertama, ramai pengguna keluarga memilih model off-road ringan, akan bimbang mengimbangi keselesaan keluarga perlu mengorbankan prestasi melalui, BJ30 Pengkembara bergantung pada Beijing Off-road enam puluh lebih tahun pengumpulan teknologi off-road, memberikan penyelesaian seimbang.

Model dilengkapkan dengan arkitektur Hybrid HEV Enam Mod Empat Roda Tiga Enjin Eksklusif, sistem empat roda tindak balas hanya 30 milisaat, ditambah enam mod kuasa boleh laras, kunci tenaga tengah dan struktur had licin elektronik empat roda, berserta sistem kawalan地形 ATS (ATS All Terrain Control). 'Off-road ringan' di sini menunjukkan ambang kemasukan yang lebih rendah, bukan melemahkan kemampuan off-road, keseluruhan perkakasan boleh dengan mudah menangani jalan tidak diperkeras, lumpur, cerun curam dan pelbagai keadaan jalan kompleks lain, pemandu biasa juga boleh dengan mudah menyelesaikan pengekangan ringan.

Seterusnya, reka bentuk luaran SUV kotak menarik ramai pengguna keluarga, kegunaan ruang sebenar adalah piawaian utama menentukan pengalaman penggunaan kereta harian, BJ30 Pengkembara mencapai tahap kepimpinan dalam kalangan model serendah pada tahap ruang.

Model mempunyai paksi panjang melampau 2,820 mm, yang membawa nisbah ruang kabin 66%, juga satu-satunya model di SUV kotak 100,000 yang menyediakan susun atur tujuh tempat duduk besar. Kerusi baris belakang boleh dilipat sepenuhnya untuk membentuk 1,496 liter ruang belakang rata, panjang terentang mencapai 1.92 meter, seluruh kereta susun atur 38 ruang penyimpanan bebas, sama ada perjalanan jangka pendek keluarga, kemping luaran membawa peralatan, atau mengangkut barang besar, boleh menyesuaikan kepelbagaian skena penggunaan.

Ketiga, prestasi penjimatan tenaga yang dibawa oleh arkitektur Hybrid, adalah kelebihan utama yang memukau pengguna keluarga biasa, juga melengkapi kekurangan konsumé bahan api tinggi SUV kotak bahan api tradisional.

Data rasmi menunjukkan, versi dua roda konsumsi bahan api komprehensif 100 km serendah 5.85 liter, versi empat roda konsumsi bahan api 100 km 6.45 liter, Afrika Selatan, Indonesia, Emiriah Arab Bersatu dan lima negara lain pembuat blog kereta di keadaan jalan ekstrem ujian sebenar, konsumsi bahan api 100 km semua dikawal dalam 5 liter, keadaan penuh minyak jarak boleh pecah 1,000 kilometer. Model menggunakan struktur HEV tanpa pakej bateri voltan tinggi, tiada keperluan pengecasan luaran, mengisi minyak boleh sahaja menyelesaikan penambah tenaga. Selain itu, pemilik pertama menikmati jaminan keseluruhan kereta seumur hidup merangkumi 99% komponen, mengimbangi tiga keperluan penggunaan kereta menjimatkan minyak, masa, dan tenang.

Insight Keperluan Ditambah Hak JujurReputasi Memacu Pertumbuhan Jualan Jangka Panjang

Dikatakan, kekuatan produk yang sempurna adalah asas model mencapai jumlah jualan, menangkap tepat keperluan pengguna, melaksanakan dasar pembelian kereta nilai tinggi, maka secara berterusan menguatkan daya tarikan pasaran model, membentuk lengkung pertumbuhan jualan stabil.

Sebelum ini pasaran off-road ringan wujud ruang kosong keperluan, sukar mencari model yang mengimbangi luaran SUV kotak dengan konsumsi rendah, BJ30 Pengkembara terawal melancarkan produk SUV kotak Hybrid HEV, menangkap tepat keperluan pengguna ini. Jenama juga secara berterusan mengumpul maklum balas pemilik kereta, hasilkan produk cepat, model versi bersinar menukar bateri AGM khusus dengan jangka hayat tiga kali bateri biasa, melaksanakan cadangan pengoptimuman yang dicadangkan pengguna dengan cepat, secara berterusan mengeratkan jarak dengan pemilik kereta.

Ambang pembelian kereta terlalu tinggi, adalah sebab utama ramai pengguna meninggalkan SUV tegar, dasar pertukaran secara efektif menurunkan kos mendapatkan model. Beijing Off-road melancarkan subsidi pertukaran keseluruhan sistem 30,000 yuan untuk BJ30 Pengkembara, membeli pertukaran minimum 69,900 yuan, menurunkan ambang kemasukan SUV kotak tegar ke kawasan 70,000. Konsep produk kesaksamaan off-road tidak lagi terhad pada slogan, keluarga biasa dengan bajet terhad, juga boleh dengan mudah mendapatkan satu model yang mengimbangi keluarga dan off-road ringan.

Seterusnya, dasar pembelian ditambah dengan jaminan seumur hidup, OTA percuma seumur hidup dan hak aftersales lain, menggalakkan pemilik kereta melakukan penyebaran reputasi secara spontan.Kami perhatikan, ramai pemilik berkongsi pengalaman penggunaan di komuniti, media sosial, jangka panjang prestasi kualiti stabil dan gaya kerja jenama bertindak balas pantas pengguna, secara beransur membentuk kitaran penyebaran positif, menjadi daya gerak terselindung sokong jualan model terus meningkat.

Susunan Dua Laluan TerbentukBeijing Off-road Jenama ke atas melangkah langkah penting

Perlu diperhatikan, pencapaian tunggal BJ30 Pengkembara, juga melengkapkan susunan matriks produk keseluruhan Beijing Off-road, jenama di laluan off-road niche serentak berdiri tegak kedudukan teratas. Sekarang, di tiga laluan SUV tegar, off-road ringan, off-road range extender, Beijing Off-road merebut jualan yang bagus, susunan dua laluan produk lengkap sudah terbentuk.

Antara itu, BJ40 keluarga fokus off-road profesional jumlah jualan Jan-Jun 28,248 unit, kedudukan pertama pasaran off-road tegar, ditambah BJ30 Pengkembara prestasi memimpin di laluan off-road ringan, wajar diiktiraf. Manakala BJ40 versi range extender Jun jualan 3,135 unit, merebut juara jualan bulanan SUV off-road range extender, BJ40 produk utama juga Jan-Jun pasaran off-road tegar jualan/kecepatan ganda TOP1, dan tetap di tempat pertama SUV tegar tenaga baharu. Tidak sukar dilihat, dua pedang bersatu, strateginya dalam laluan profesional tegar dan keluarga off-road ringan yang berjalan selari, menyambut hasil pelaksanaan peringkat.

Seterusnya, majoriti pengguna pembelian kereta berpotensi akan ragu terhadap prestasi ketahanan jangka panjang model off-road ringan, media berwibawa ujian sebenar efektif menghilangkan kekeliruan pasaran.

Jun CCTV Ekonomi memulakan siaran langsung, menguraikan sepenuhnya satu unit kereta BJ30 Pengkembara sebenar yang telah merentasi 150,000 kilometer, pada masa yang sama melawat Pabrik Super Zhuzhou, sepanjang proses mendedahkan keadaan ketahanan keseluruhan kereta dan prosedur pembuatan pintar automasi. Enjin kereta selepas dibongkar, chasis, bateri tiada masalah pengumpulan umuran, kebocoran ketara, proses stamping automatik, pengelasan, pengecatan seluruh pabrik juga menunjukkan standard pembuatan kereta sepenuhnya, menggunakan keadaan kereta sebenar menghilangkan kebimbangan pengguna terhadap ketahanan model off-road ringan.

Dari sini dapat dilihat, penjualan panas berterusan BJ30 Pengkembara, juga menyediakan model pertumbuhan boleh dirujuk bagi keseluruhan segmen pasaran SUV off-road ringan. Model mengesahkan teknologi off-road profesional turun, memenuhi keperluan pengguna keluarga biasa, merangkumi nilai penggunaan kitaran penuh, laluan pembangunan ini mempunyai kebolehaksanaan, produk baharu laluan sama seterusnya, juga boleh merujuk kepada logik pembangunan produk dan operasi pengguna ini.

Ringkasan Che Yun

Daripada melihat data pasaran, konfigurasi produk, operasi pengguna dan maklumat pelbagai dimensi susunan jenama secara menyeluruh, jualan bulanan BJ30 Pengkembara Jun memecahkan lapan ribu unit, bukan haba jangka pendek yang didorong oleh aktiviti pemasaran jangka pendek, tetapi hasil yang tidak dapat dielakkan daripada kekuatan produk yang diasah, operasi pengguna jangka panjang, dan strategi jenama lengkap bersama-sama.

Seiring kedudukan juara jualan model terus stabil, arah pembangunan laluan SUV kotak off-road ringan kategori 100,000 juga semakin jelas, Hybrid, Keluarga, Nilai Tinggi Kitaran Penuh akan menjadi trend utama perkembangan segmen pasaran. Berdasarkan susunan dua laluan produk BJ40 Off-road Profesional, BJ30 Off-road Ringan Keluarga, Beijing Off-road juga akan berterusan menyertai pembaharuan iterasi pasaran kereta off-road tempatan, terus melebarkan kumpulan penerima model off-road.

June 13, Chengdu. On-site at Beijing Off-Road Chengdu Shengguo Store, 6 brand new owners happily receive new car keys.

Don't misunderstand, it's not about buying a million-dollar supercar, but the fact that one of these new cars brought this store to the 31,800th delivery milestone. Currently, the new energy sector sees rapid product iteration, with endless new technologies debuting in rotation. An old brand store deeply rooted locally for 15 years has steadily achieved over 31,800 in sales, and this achievement itself is noteworthy.

It is like an old noodle shop operating for 15 years right at your doorstep, having cumulatively sold over 30,000 portions of noodles. People's first reaction isn't just curious about the taste, but curious about what lasting attraction can keep a group of repeat customers time and again.

Mr. Guan, the owner of this 31,800th milestone model, is indeed a loyal repeat purchase user of the brand. On-site he sincerely shared: "Choosing Beijing Off-Road is choosing a lifestyle." This sentence sounds quite ritualistic, but placed in today's fiercely competitive car market, making old owners repurchase a second time is indeed not easy. It is enough to prove the model's product strength is solid, and the store's after-sales service is also caring and reliable. Now the car buying track is highly competitive, a store that can always treat every owner with heart is especially rare.

Chengdu Shengguo has been operating since 2012, deeply cultivated the southwest market for 15 years, and always adhered to the service original intention "Car purchase is just the beginning, service never stops", in plain terms: transaction is not the end, long-term companionship for owner travel is the core. The BJ30 Traveler main promoted in this activity launched up to 30,000 yuan trade-in subsidy, trade-in entry starting from 69,900 yuan. Affordable entry threshold covers various family users who want to change to a large space light off-road SUV, attraction fully loaded.

Let's chat properly about this BJ30 Traveler, what is the comprehensive strength actually? The official main feature "Triple Engine Four-Wheel Drive Six Mode HEV Hybrid Architecture", sounds full of professionalism, simply put: is giving the rugged box body, paired with a hybrid system that balances power and fuel economy.

In the past, everyone's established impression of off-road SUV was fuel consumption is relatively high, often more than 10 liters per 100km, travel cost pressure is large. But BJ30 Traveler as domestic first box HEV hybrid SUV, no need external charging, directly breaks "Hardcore Off-Road = Fuel Guzzlers" stereotype. Equipped with 41% high thermal efficiency hybrid dedicated engine + front and rear dual motor, four-wheel drive response only 30 milliseconds, 0.5 seconds can release peak torque, equipped with energy center lock, four-wheel electronic limited slip, smart electric ATS all-terrain system, city commuting smooth fuel saving, entering mountain playing sand, crossing mud also power sufficient, balancing family use and off-road, practicality fully loaded.

Looking at space again, BJ30 Traveler maxed out space advantage in box light off-road. 2820mm ultra-long wheelbase, adopts three-row seven-seat layout, space utilization rate up to 66%, trunk max extension volume 1496 liters, rear seats flat fold directly transforms into 1.92 meter large bed. 1.8 meter adult sit into third row also no tightness, whole car equipped with 38 storage spaces, large and small carry-on items can be properly stored. In the past many off-road vehicles third row tight crowded, sitting people like "suffering", but this car truly achieves whole family travel everyone comfortable, no one needs to compromise.

The most eye-catching is the "Super Save" core advantage. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers joint actual test, BJ30 Traveler 100km fuel consumption all controlled within 5 liters, full tank range over 1000 km. Long-distance self-driving no need frequent run to charging station, refuel can depart, can save large amount energy refill waiting time yearly; at the same time first owner enjoy whole car lifetime warranty, hybrid system maintenance simple, parts supply sufficient, no high voltage battery safety concerns, long-distance self-driving to Xinjiang, Tibet also completely no second thoughts.

Final Thoughts

Back to this collective delivery site, 6 new cars centralized delivery quantity not considered huge, but behind every one, is 31,800 families' sincere recognition.

Now industry all advocate "Off-Road Equality", let ordinary families also easily own off-road travel experience, BJ30 Traveler lowered entry threshold, fuel consumption significantly reduced, space comprehensively upgraded, thoroughly narrowed ordinary families and light off-road life distance. In the past off-road vehicle model threshold relatively high, more like niche hobby, now this car affordable pricing, all-around attributes, fits daily commuting, whole family outing, outdoor crossing multiple scenarios. Then this 69,900 yuan starting sale light off-road box worth choosing?

150,000 Enthusiasts Witness! BJ30 Highlight Edition Unlocks Light Off-Road Freedom

June 12, BAIC Zhuzhou Super Factory hosted a grand gathering for light off-road enthusiasts - "150,000 Passions, Here to Shine" BJ30 Traveler 150,000th Unit Roll-off Line and Highlight Edition Launch Event successfully held. As the fastest-selling car in China's light off-road SUV market to break 150,000 unit sales, Beijing Off-road seized this milestone moment to bring major benefits and new models, lowering the threshold and maximizing quality, truly realizing off-road equality, allowing ordinary families to easily embrace light off-road life that balances urban commuting and mountain roaming.

30,000 Trade-in Subsidy Directly Reduced, Multiple Gifts Maximize Car Buying Sincerity

The most eye-catching policy at this launch event was the 30,000 yuan Super Trade-in Benefit for the entire series, with no limit on vehicle brand or usage years, as long as you have an old car to participate in the trade-in, the final price for the entire series starts from 69,900 yuan; the newly released brand new BJ30 Traveler Highlight Edition, trade-in price starts from 82,900 yuan.

Beyond the high trade-in subsidy, the brand also added five-tier Lifetime Exclusive Benefits, which can be unlocked by ordering within the time limit:

1. Warranty Gift: The first non-commercial owner directly receives a value 6,000 yuan lifetime whole-vehicle warranty, covering 99% core parts such as engine and transmission;
2. Financial Gift: 0 Down Payment and other flexible financial plans to choose from, greatly reducing one-time car purchase pressure;
3. Friend Invite Gift: Old owners who introduce friends and family to successfully purchase a car can claim up to 800 yuan JD Card;
4. Upgrade Gift: Lifetime free OTA online upgrade for the whole vehicle, vehicle performance and features continuously updated;
5. Data Gift: Car-based basic traffic is lifetime free, entertainment traffic gets 2 years unlimited free usage.

With the World Cup kickoff, the brand also launched the "Passionate World Cup, Win Big Prizes with Highlights" limited-time event: purchasing a car at any authorized store nationwide gets you event prediction qualification, if you accurately guess the World Cup champion and final score, an additional 50,000 yuan purchase subsidy will be added, benefits stacked with full sincerity.

Overview of all-series models trade-in price:

• BJ30 Traveler Fuel Standard Edition: Official Guide Price 99,900 yuan, Trade-in Price 69,900 yuan
• BJ30 Traveler Fuel Advanced Edition: Official Guide Price 109,900 yuan, Trade-in Price 79,900 yuan
• BJ30 Traveler Fuel Seven-Seater Edition: Official Guide Price 112,900 yuan, Trade-in Price 82,900 yuan
• BJ30 Traveler Hybrid Advanced Edition: Official Guide Price 136,900 yuan, Trade-in Price 84,900 yuan
• BJ30 Traveler Fuel Highlight Edition: Official Guide Price 139,900 yuan, Trade-in Price 106,900 yuan
• BJ30 Traveler Hybrid Highlight Edition: Official Guide Price 114,900 yuan, Trade-in Price 109,900 yuan

150,000 Unit Sales Build Reputation Foundation, Three Core Hard-Core Strengths Open Up Home and Off-Road Dual Scenarios

To quickly gain the recognition of 150,000 global owners, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional off-road technology accumulation, unique "Super Off-road, Super Space, Super Savings" three core advantages, perfectly adapting to urban commuting, family travel, outdoor off-road multiple needs.

Super Off-road: Hybrid 4WD Support, Easily Handle Mountain Roads

It is the first domestic boxy SUV equipped with HEV hybrid, independently created industry-leading three-motor 4WD 6-mode hybrid architecture, directly filling the category market gap. A set of 41% high thermal efficiency hybrid dedicated engine paired with front-rear dual drive motors, long-distance fuel saving, instant power maximized; 30ms fastest response intelligent 4WD, 0.5 seconds to release peak torque, paired with electronic central locking, 4-wheel electronic traction control and Intelligent Electric ATS All-Terrain Control System, mud, sand, steep slopes and other complex road conditions can be easily passed, six power modes auto switch, keeping optimal power state at all times.

Super Space: 7-Seat Large Space, No Crowding for Family Travel

2820mm super long wheelbase creates 3-row 7-seat layout, space utilization rate up to 66%, 1496L extendable trunk, rear seats fold flat to turn into 1.92m large bed, camping, moving are enough. Body width maximized third row, 1.8m adult sit down will not be cramped; whole car 38 fine storage grids, phone, water cup, outdoor gear, children's items all can be properly stored, say goodbye to car interior clutter.

Super Savings: Low Fuel Consumption & Long Range, Significant Cost Reduction

Five foreign country auto bloggers actual test verification, South Africa, Indonesia, UAE, Poland, Mexico multi-location road conditions, combined fuel consumption per 100km all controlled within 5L, one tank range easily breaks 1,000 km. HEV hybrid no need for charging piles, refuel to go, save frequent charging consumption of lots of time; plus first owner lifetime whole-vehicle warranty, high-voltage battery no aging bulging risk, maintenance simple, parts sufficient, long-term use worry-free and money-saving.

New Highlight Edition Debuts, Looks, Performance, Experience Three-Fold Comprehensive Upgrade

On the basis of original all-round product power, this new launch BJ30 Traveler Highlight Edition all-around improvement, creating exclusive user travel highlight moments.

Highlight Looks: Trendy Modification Kit Support, Dual Internal/External Quality Improvement

Keep high recognition classic box body, tough lines paired with exquisite details; iconic five-star ring through-headlight, visual impact sufficient. Original factory full set of electric trendy mod kit, exclusive star ring wheels, same-color sport front/rear bumpers, no extra modification needed to own personality appearance. Car interior new orange interior pairing metal texture panels, exquisite high-grade, whether young players or family users, all can find exclusive aesthetic resonance.

Highlight Performance: Faster Power Response, Hybrid System Durability Doubled

Hardware configuration fully strengthened, replaced cycle life is ordinary battery 3 times specialized AGM battery; equipped with Porsche homologous turbocharging technology, whole-vehicle charging efficiency up to 99%; rear motor power from 55kW upgraded to 70kW, intersection start, ramp overtaking, emergency avoidance power available on demand, urban driving more confident.

Highlight Experience: Mobile Comfort Living Room, Detail Maximized Ambiance

Higher body brings transparent open driving view, seat heating, ventilation, steering wheel heating all series equipped; rain sensor auto close window, rainy day no need to be flustered; 64-color ambient light dance with music, commuting road, self-driving trip all can own exclusive relaxation space, balancing home comfort and off-road ambiance.

CCTV Full Live Stream Disassembly of 150,000 km Actual Vehicle, Hard-Core Quality Visible to the Naked Eye

To intuitively prove vehicle durability strength, Beijing Off-road jointly with CCTV Finance launched internet's first 150,000 km BJ30 Traveler car disassembly live stream. 150,000 km is basically equivalent to ordinary family nearly ten years car usage mileage, whole vehicle status after disassembly surprised everyone:

Engine turbo carbon deposits very low, power output still sufficient; transmission casing no leakage, internal gears no wear pitting; battery pack no bulging, leakage, degradation issues; subframe, suspension arms no rust oil seepage, chassis regularity nearly new car. Real disassembly lens, verify vehicle material solid, durable reliable, long-term use maintenance cost lower, travel process fully worry-free.

Lens simultaneously entered BAIC Zhuzhou Super Factory, reveal manufacturing confidence behind high quality: welding workshop hundreds of robots fully automatic operation, body glue application error not exceeding hair thickness, body skeleton anti-collision anti-deformation ability maximized; 5000-ton giant stamping equipment one-piece body sheet metal, appearance lines neat and smooth; fully automatic robot spraying pairing eco-friendly water-based paint, car interior odor greatly reduced, paint surface sun-proof corrosion-proof. Full process multiple quality control checkpoints layer by layer control, every off-production-line vehicle all under strict testing.

Off-road Family Continues In-Depth Cultivation, Unlock Diverse Travel New Choices

As China off-road car founding brand, Beijing Off-road rely on rich product matrix cover different user needs. Except this heavy debut BJ30 Traveler Highlight Edition, BJ40 Range-extender Long-range version similarly rely on city and wild, high safety hard-core strength, satisfy user farther off-road exploration needs.

150,000 user choices is best proof of quality. BJ30 Traveler Highlight Edition with affordable trade-in price, all-round product power, generous car buying benefits, break off-road model high threshold, let light off-road no longer be exclusive to few people. Future Beijing Off-road will also continue in-depth hybrid off-road technology, accompany thousands of owners rush to mountains rivers lakes seas, rush to every highlight journey belonging to oneself.

On June 12, the "150,000 Loves, Highlight Edition Comes" BJ30 Traveler 150,000 Unit Production Line Exit Ceremony and Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. This event not only witnessed an important milestone in China's light off-road SUV market - the BJ30 Traveler becoming the fastest model to reach 150,000 sales in this segment, but also marked the official appearance of the brand new version BJ30 Traveler Highlight Edition. Combined with a 30,000 yuan super replacement subsidy policy for the entire series, the new car's super replacement price starts from 82,900 yuan, with replacement prices for all models as low as 69,900 yuan. Relying on comprehensively upgraded product strength and highly competitive pricing, it further promotes off-road accessibility, allowing ordinary families to easily embrace light off-road travel lifestyles.

As the mainstream model for Beijing Off-Road focusing on the home light off-road track, the BJ30 Traveler's ability to quickly break through 150,000 units in sales is not accidental. Relying on more than 60 years of off-road technology accumulation from the brand, the vehicle features three core characteristics: "Super Off-road, Super Spacious, Super Fuel-Efficient," precisely fitting the diverse needs of current family users who balance city commuting, family travel, and outdoor play, and leading the market for a long time. Data shows that the vehicle has won both HEV hybrid box-shaped and independent HEV hybrid model sales champion titles for two consecutive years, ranked first in independent HEV hybrid SUV sales for 24 consecutive months, and also secured the number one position in retention value for independent compact SUVs in the 100,000-150,000 yuan price range, leading in both market recognition and user reputation. Not only has it taken root domestically, the BJ30 Traveler has also been exported overseas, successively winning international awards such as the Best Hybrid SUV in the Arab Region and Argentina Annual Best Import SUV, becoming one of the representative models of Chinese independent SUVs going global. Zhang Guofu, Vice General Manager of BAIC Group and Chairman of Beijing Off-Road, stated on site that the 150,000 units in sales is a quality monument jointly built by 150,000 users. The BJ30 Traveler is both an answer sheet of Chinese HEV hybrid technology for the global market and a direct reflection of Chinese manufacturing intelligence strength.

This time, the simultaneously launched BJ30 Traveler Highlight Edition, on the basis of original product advantages, has completed a comprehensive advancement around the three dimensions of Appearance, Performance, and Driving Experience, positioning itself as an advanced light off-road SUV. In terms of appearance, it continues the classic box-shaped styling, integrating rugged body lines with refined design. The distinctive Five-Star Ring Through-Light Design ensures high recognition, paired with a full set of Smart Style Modification Kits, Exclusive Star Ring Rims, and front and rear color-matched sport bumpers, maximizing the sporty atmosphere. The new car adds three exclusive paint colors: Magma Orange, Dome Blue, and Glacial River Grey. The cabin is equipped with a new orange interior and metal texture trim plates, balancing young fashion sense with home texture, covering aesthetic needs for users of different age groups.

Upgrades in powertrain and chassis are the core to the Highlight Edition's improved comprehensive strength. The vehicle uses the industry-leading 3-Motor 4WD 6-Mode HEV hybrid architecture. This system consists of a hybrid-specific engine with thermal efficiency of 41% and front and rear dual drive motors, and is the first power solution in domestic box-shaped SUVs to adopt HEV hybrid technology. The intelligent 4WD system response speed can reach 30 milliseconds, and can reach peak torque in 0.5 seconds. Combined with Electronic Center Lock, Four-wheel Electronic Limited Slip, and Intelligent Electric ATS All-Terrain Control System, it can easily handle various light off-road scenarios such as mud, sand, and articulation. On this basis, the Highlight Edition completes multiple targeted optimizations: switching to specialized AGM batteries with a cycle life 3 times that of ordinary batteries, greatly improving power supply stability; equipping Porsche-sourced VGT Variable Geometry Turbocharger technology, achieving a vehicle charging efficiency of 99%; increasing rear drive motor power from 55 kW to 70 kW, making power response more rapid in scenarios such as starting, lane changing, and emergency avoidance, achieving a two-way balance between power performance and fuel economy.

In terms of space and comfort performance, the hardware advantages of the entire BJ30 Traveler series are continued and optimized on the Highlight Edition. The 2,820mm ultra-long wheelbase combined with 66% ultra-high interior space efficiency creates a three-row seven-seater layout rare in the 100,000 yuan class market. The third-row space is sufficient to accommodate adults of 1.8 meters in height, saying goodbye to the shortcoming of "Fake seven-seater". The maximum trunk volume can reach 1,496 liters. After the rear seats are folded flat, it can form 1.92-meter flat space, balancing loading, travel, and other usage scenarios. The 38 storage spaces in the whole car also take daily miscellaneous item storage into full account. In terms of experience, the Highlight Edition creates a "Mobile Comfort Living Room," equipped with seat heating, ventilation, and steering wheel heating functions. Windows can be automatically closed by sensor in rainy days. The 64-color ambient lighting can follow the music rhythm. Combined with a large-sized central control screen and HD instrument cluster, it greatly improves daily driving comfort and sense of ritual.

Fuel consumption performance is one of the core competitiveness of the BJ30 Traveler. This advantage has also been verified by global multi-condition actual tests. Auto bloggers from five countries - South Africa, Indonesia, UAE, Poland, and Mexico - conducted actual tests under different working conditions such as unpaved roads, urban congestion, high-temp deserts, and ice-snow mountain roads. The vehicle's fuel consumption per 100km was controlled within 5 liters, and the range per tank can exceed 1,000 km. Distinguished from plug-in hybrid models, the HEV hybrid system equipped on this vehicle does not require external charging. Refueling allows normal driving, completely avoiding troubles such as finding charging piles and queuing for energy replenishment, saving users a large amount of energy replenishment time every year. At the same time, first owners can enjoy whole vehicle lifetime warranty. The battery pack has no high-voltage safety hazards. Maintenance is convenient, parts are widespread, further reducing long-term usage costs and worries.

For intuitive verification of long-term usage quality, the press conference site partnered with CCTV Finance to launch the industry's first 150,000 km real car teardown livestream. 150,000 km in mileage is equivalent to nearly ten years of usage mileage for ordinary families. The teardown results fully confirmed the vehicle's durability performance: engine turbine carbon deposits are extremely low, power output remains abundant; transmission casing has no leakage, internal gears have no obvious wear; the battery pack shows no bulging, leakage, or degradation; the subframe, suspension, and other chassis parts show no rust or oil seepage, and the overall condition is very close to new. The lens also went deep into BAIC Zhuzhou Super Factory, revealing the manufacturing intelligence strength behind high quality. This intelligent manufacturing factory adopts fully automated production lines. The stamping workshop relies on over 5,000-ton giant equipment to form body panels integrally. The welding workshop robot operations have a glue application error of no more than a hair. The painting workshop uses eco-friendly water-based paint, reducing harmful substance emissions by more than 60%. Multi-stage quality control checkpoints throughout the process guarantee the stable quality of every unit produced from the production source.

In terms of purchase policy, Beijing Off-Road launched a very generous benefit plan this time. The entire series has opened a 30,000 yuan super replacement subsidy. The policy is not limited by vehicle brand and age. New purchase users can enjoy benefits by presenting a driver's license at the store. On this basis, the brand adds five-fold exclusive privileges: First non-operational owners can receive a whole vehicle lifetime warranty valued at 6,000 yuan; diversified financial plans such as 0 down payment are provided; existing customer referral sales can receive up to an 800 yuan JD.com Gift Card; all vehicles enjoy lifetime OTA free upgrades; basic data is free for lifetime, entertainment data is unlimited for 2 years. Coinciding with the World Cup event cycle, the brand also launched a limited-time prediction activity. Purchase users can participate in World Cup champion and final score predictions. If guessed correctly, they can additionally enjoy a 50,000 yuan purchase subsidy. Multiple benefits further lower the purchase threshold.

Based on official pricing, the BJ30 Traveler Fuel Standard Edition official guide price is 99,900 yuan, super replacement price 69,900 yuan; Fuel Advanced Edition guide price 109,900 yuan, replacement price 79,900 yuan; Fuel 7-Seater Edition guide price 114,900 yuan, replacement price 84,900 yuan; Hybrid Advanced Edition guide price 136,900 yuan, replacement price 106,900 yuan. The new Fuel Highlight Edition guide price this time is 112,900 yuan, replacement price 82,900 yuan; Hybrid Highlight Edition guide price 139,900 yuan, replacement price 109,900 yuan. The complete product matrix covers a replacement price range from 69,900 to 109,900 yuan, comprehensively covering from entry-level home use to advanced light off-road needs, forming extremely strong price and product competitiveness in the 100,000-150,000 yuan SUV market.

From an industry development perspective analysis, the continuous hot sales of the BJ30 Traveler series and the launch of the Highlight Edition clearly outline the development trend of the current light off-road SUV market. With the popularity of outdoor camping, short-distance self-driving, and other lifestyles, consumers are no longer satisfied with purely city commuting SUVs and begin to pursue "city and off-road capable" all-around attributes. The BJ30 Traveler, with mature HEV hybrid technology, large seven-seater space, reliable off-road capability, and affordable pricing, precisely hits this market pain point. Compared to the relatively high threshold of traditional hard-core off-road models, this vehicle promotes "off-road accessibility" with affordable prices, transforming light off-roading from a niche hobby into a mass lifestyle. Relying on the mature production capacity and quality control system of the BAIC Zhuzhou Factory, as well as global export layout, the BJ30 Traveler not only consolidated its benchmark status in the domestic segment market, but also continues to output Chinese automotive technology and manufacturing strength to the global market.

Industry viewpoints believe that 150,000 units in sales is the phased endpoint of the BJ30 Traveler, but even more of a new starting point. The arrival of the BJ30 Traveler Highlight Edition makes up for the shortcomings of the vehicle in high-end experience and personalized configurations. Combined with purchase policies full of sincerity, it is expected to further stimulate incremental market. In the current era where independent brands are working hard on diversified travel scenarios, Beijing Off-Road, based on more than 60 years of off-road technology, continues to iterate products and optimize user rights, establishing new competitive benchmarks for the home light off-road track. In the future, with the continuous enrichment of the product line and continuous technology upgrades, the BJ30 Traveler series will continue to mine market potential, accompany more users to rush to diverse travel scenarios, and write a new chapter of Chinese light off-road SUVs.

On June 12, the BJ30 Traveler 150,000 Units Roll-off Line and Highlight Edition Launch Press Conference themed with "150,000 Enthusiasm, Arriving with a Highlight" concluded successfully at the BAIC Zhuzhou Super Factory. Deeply cultivating the light off-road track and continuously promoting the concept of "Off-road Equity", Beijing Off-road, this time relied on milestone sales achievements and all-new model iterations, further lowering the threshold for the general public to enter light off-road life. To give back to the market and users for their love, the BJ30 Traveler series has heavily launched a 30,000 yuan trade-in welfare, with super trade-in prices starting as low as 69,900 yuan; simultaneously launched the all-new annual model — BJ30 Traveler Highlight Edition, relying on comprehensive upgrades in appearance, performance, and driving experience, unlocking high-level light off-road experience, with a super trade-in price starting from 82,900 yuan. At the press conference scene, Beijing Off-road also joined hands with CCTV Finance to launch an online live broadcast, disassembling a BJ30 Traveler driven over 150,000 kilometers in full, with intuitive and real vehicle conditions, verifying the model's hardcore reliable product quality across the network.

Relying on outstanding product strength, the BJ30 Traveler has created a new speed in the Chinese light off-road SUV market, becoming the fastest model in the industry to break through 150,000 units in sales. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated at the press conference scene that the 150,000 unit sales figure is not only a breakthrough result in market speed, but also a quality monument forged by 150,000 users with real choices, carrying the high recognition of the vast number of consumers, the market industry, and even global users. This achievement is both a high-quality answer sheet presented by Chinese HEV hybrid technology to the global market, and a powerful manifestation of China's automobile intelligent manufacturing strength.

150,000 User Word-of-Mouth Endorsement, Three Hardcore Strengths Lead the Light Off-road Track

Beijing Off-road, deeply cultivating the off-road field for over 60 years, has created three core product advantages of "Super Off-road, Super Spacious, Super Fuel-saving" for the BJ30 Traveler based on deep technical accumulation. With balanced and powerful comprehensive strength, it has won the trust of 150,000 users globally and redefined the benchmark for home-use light off-road SUVs.

Super Off-road Performance, Fearless in All Scenarios. The BJ30 Traveler is equipped with the industry's first "Three-Engine Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", also being the first model in the domestic box-style SUV category to land HEV hybrid technology. This hybrid system is composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors, each performing their own duties precisely to adapt to different travel scenarios: the engine focuses on long-distance energy-saving range, the front motor is responsible for real-time energy replenishment, and the rear motor provides instantaneous peak power. Paired with a 30-millisecond instant response intelligent four-wheel drive system, it can generate peak torque in just 0.5 seconds, while relying on energy central lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it can intelligently switch among six working modes, always maintaining the optimal power state, easily conquering complex outdoor road conditions such as muddy ground, sandy ground, and steep slopes, laying a solid foundation for every mountain and wilderness trip.

Super Spacious Space, Unlocking Calm Travel for the Whole Family. In terms of home usability, the BJ30 Traveler has reached a leading level in its class. The model adopts a three-row seven-seat layout, relying on a 2820mm ultra-long wheelbase and 66% ultra-high usable space rate to create a spacious and clear riding space. Even for adults 1.8 meters tall, they can ride comfortably in the Level B ultra-wide third row, saying goodbye to the cramped feeling of compact SUVs. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, it instantly becomes a 1.92-meter super large rest bed, perfectly adapting to multi-demand needs such as camping, resting, and loading. The whole vehicle is equipped with 38 refined storage spaces, allowing scattered personal items to be organized in order, making every family trip comfortable without compromise.

Super Fuel-saving Experience, Reducing Full-cycle Vehicle Cost. From three dimensions of saving money, saving time, and saving worry, the BJ30 Traveler fully optimizes the user vehicle experience. Previously, automotive bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted on-site fuel consumption tests on this domestic SUV. Finally, the actual measured fuel consumption per 100 kilometers was all below 5 liters, and one tank of fuel can achieve a super 1,000-kilometer ultra-long range. The model does not need to rely on charging piles. The usage mode of refueling and going allows users to save dozens of hours of energy replenishment waiting time every year. At the same time, the first owner can enjoy whole vehicle lifetime warranty service, completely avoiding safety hazards such as high-voltage battery pack aging and failure. In addition, vehicle maintenance is convenient and parts supply is sufficient, greatly reducing later vehicle maintenance costs, making user travel worry-free.

Urban and wild, all-around balanced product characteristics, allow the BJ30 Traveler to both rush to the mountains and galaxy, unlocking the free fun of light off-roading, and also adapt to daily city commuting, taking into account home comfort, standing out in the light off-road SUV market with serious homogenization.

All-new Highlight Edition Launched, Appearance, Performance, Experience Fully Advanced

Seizing the highlight opportunity of 150,000 units rolling off the line, Beijing Off-road launched the iterative upgraded BJ30 Traveler Highlight Edition. On the basis of inheriting the series' "Super Off-road, Super Spacious, Super Fuel-saving" core advantages, the new car completed a comprehensive leap in three dimensions of appearance, performance, and driving experience, bringing users a more extreme vehicle experience.

Highlight Appearance, Adapting to All Age Group Aesthetics. The new car continues the classic box-style hard body styling, perfectly blending hard off-road atmosphere with exquisite and smooth car body lines. The recognizability full five-star ring through-type light group has extremely strong visual impact when lit up. At the same time, equipped with a full set of electrification fashion modification kit, exclusive star ring wheels, and same-color sport front and rear bumpers, it comes with a free and easy fashion temperament. The interior adds exclusive orange interior matched with exquisite metal texture trim, with layered texture fully upgraded, combining vitality and warm potential. Whether it is the fashion pursuit of young users or the steady aesthetics of family users, it can be perfectly adapted.

Highlight Performance, Balanced Power and Energy Saving. In response to power system special optimization upgrade, the Highlight Edition replaces high-performance long-life dedicated AGM battery, cycle service life reaches 3 times of ordinary batteries, durability is greatly improved. The whole vehicle is equipped with Porsche same-style turbocharging technology, charging efficiency reaches up to 99%, energy utilization fully maximized. At the same time, rear motor power increased from 55kW to 70kW. In scenarios such as starting acceleration, ramp merging, and emergency avoidance, power response is faster, acceleration is more rapid, empowering driving safety and driving fun simultaneously.

Highlight Experience, Creating a Mobile Comfortable Living Room. Compared with ordinary city SUVs, the BJ30 Traveler Highlight Edition has better body height, bringing a wide and clear driving view. Configuration level fully maximized, seat heating, seat ventilation, steering wheel heating and other practical functions are all available, all-season riding comfort worry-free. The vehicle is equipped with a smart sensing wiper system, which can automatically close windows according to rainfall, thoughtfully avoiding driving hazards on rainy days. 64-color ambient light can dynamically pulse with music rhythm, creating an immersive cabin atmosphere, allowing daily commuting and long-distance travel to have a comfortable and relaxing driving experience.

A new car, balancing the comfort of city commuting and the freedom of wilderness off-roading, the BJ30 Traveler Highlight Edition, with all-around strength, packs the dual scenarios of life, allowing ordinary daily life to unlock high-quality texture.

CCTV Full-process Disassembly Certification, 150,000 km Real Car Highlights Hardcore Quality

To give back to the trust and companionship of 150,000 car owners, Beijing Off-road not only launched a sincere 30,000 yuan series-wide super trade-in policy, but also overlapped with five exclusive exclusive privileges. Placing orders within the limited time can unlock multiple benefits, enjoying both new and old users. At the same time, coinciding with the World Cup event cycle, the brand temporarily launched the "Passionate World Cup, Highlight to Win Big Prize" activity. Consumers purchasing a car at any authorized store nationwide will receive event prediction qualifications. Precisely hitting the World Cup champion and final score can enjoy an additional 50,000 yuan car purchase subsidy, benefits sincerity fully maximized.

Among them, five exclusive privileges specifically include: value 6,000 yuan first non-operating owner whole vehicle lifetime warranty gift, 0 down payment optional diverse financial gift, up to 800 yuan JD Card old customer referral call friend gift, series-wide lifetime free OTA upgrade smart upgrade gift, and basic traffic lifetime free, entertainment traffic 2 years unlimited traffic gift, fully reducing user car purchase and use thresholds.

Real quality fearlessness of strict inspection. The heavy session of this press conference was the 150,000 km real car disassembly live broadcast carried out by Beijing Off-road joined with CCTV Finance. The 150,000-kilometer driving mileage is basically equivalent to the use time of ordinary families for nearly ten years, most intuitively inspecting vehicle durability quality. The live broadcast disassembly results showed that this long-term service BJ30 Traveler state was almost like a new car: engine turbo carbon accumulation extremely low, power output still abundant and stable; transmission casing no leakage issues, internal gears no wear marks, core powertrain status excellent; battery pack no bulging, leaking, aging degradation and other problems, completely dispelling user battery aging fault concerns; subframe, suspension arms and other chassis components no rust, oil seepage phenomena, overall flatness, neatness and new car difference is almost none, passive safety protection always online.

At the same time, CCTV lenses delved into the BAIC Zhuzhou Super Factory, revealing the BJ30 Traveler's hard quality from the production source. The factory welding workshop achieved full robot automation operations, over 100 precision robots coordinated construction, body sealing glue error not exceeding a single hair, greatly improving car body skeleton strength, allowing the vehicle anti-impact, anti-deformation capability more outstanding, complex road conditions driving no abnormal noise, travel safer. Stamping workshop relies on over 5,000-ton giant stamping equipment, achieving car body plate one-time pressing molding, guaranteeing car body lines smooth and neat, structure uniform and stable, laying process foundation for high-aesthetic appearance. Painting workshop adopts fully automated robot spray process, matching eco-friendly water-based paint, harmful volatile substances reduced by more than 60%, new car no odor, elderly and children riding more reassuring, at the same time paint surface sun protection, corrosion resistance performance greatly improved. Full production line sets multi-layer quality control checkpoints, each new car off the line undergoes strict testing, guarding quality bottom line from the source, allowing users car purchase worry-free, use car reassuring.

150,000 Loves, Casting Exclusive Highlight. As a professional off-road family, Beijing Off-road has always precisely covered different user needs with diverse product matrix. There is both an all-around balanced BJ30 Traveler Highlight Edition, empowering public light off-road life with affordable price and extreme product power, and BJ40 EREV Long Range Edition, accompanying users to rush to the distance with extreme safety and ultra-long range. In the future, Beijing Off-road will continue to deepen off-road technology innovation, polish high-quality car models, walk side by side with millions of car owners, unlock more mountain and lake sea travel beauty, rush to every brand new highlight journey.

June 14, Beijing Off-road Honor Owner Group Delivery and 618 Group Buying Event was held at Xiamen Hongwen Store, the largest dealer of Beijing Off-road in the Fujian region. On-site, concentrated delivery was completed for 8 batches of owners. Owners left their marks on the sign-in wall and received keys symbolizing glory. Mr. Xiong Wan, representative of old owners, stated that choosing Beijing Off-road is choosing a lifestyle, and also trust in the brand. New owners expressed recognition of BJ30's product strength, trade-in policy, and professional in-store service.

As the model that reached 150,000 units in sales fastest among China's light off-road SUVs, BJ30 Explorer relies on Beijing Off-road's over 60 years of professional expertise, with "Super Wild, Super Spacious, Super Economical" as core selling points. To further promote off-road equality, the official launched a whole-series 30,000 yuan trade-in policy, with super trade-in prices starting as low as 69,900 yuan.

In terms of "Super Wild", BJ30 Explorer is equipped with the industry-leading "Triple Powertrain 4WD 6-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Boxy SUV category. The triple powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power delivery; the intelligent 4WD response speed reaches 30 milliseconds, peak torque can be unleashed within 0.5 seconds; six working modes can automatically select the optimal scheme, combined with electronic center locking, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, capable of calmly coping with complex road conditions such as mud and sand.

"Super Spacious" is reflected in space design. BJ30 Explorer adopts a 3-row 7-seat layout, wheelbase is 2820 mm, space utilization rate is as high as 66%, trunk volume reaches 1496 liters, rear seats can be folded flat to form a 1.92-meter bed. B-class Boxy SUV's extra wide third-row space, even adults 1.8 meters tall find it spacious to sit; the whole car has 38 storage spaces, satisfying item storage needs for family trips.

"Super Economical" focuses on usage costs. Recent real-world tests by automotive bloggers from five countries - South Africa, Indonesia, UAE, Poland, Mexico - show that BJ30 Explorer's fuel consumption per 100km did not exceed 5 liters under road conditions in each country, range per tank exceeds 1000 kilometers. BJ30 Explorer does not need to find charging stations, refuel and go, saving a lot of recharging time every year, first owners also enjoy lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, maintenance parts are sufficient, ensuring worry-free travel.

BJ30 Explorer is both a Boxy SUV capable of traveling to mountains and fields, and a vehicle suitable for city commuting. This delivery event not only demonstrated Beijing Off-road's sincerity to owners but also further strengthened its product competitiveness in the light off-road market. Currently, the trade-in policy for this model is ongoing.

Recently, the Beijing Off-road Chengdu Shenguo store welcomed the delivery of its 31,800th complete vehicle. This warm vehicle delivery ceremony is both a microcosm of the store's 15-year deep dive into the southwestern market and reflects the rising market heat of Beijing Off-road's mainstay models. Looking at the national market, the BJ30 Traveler has already submitted an even more impressive report card – as the fastest model among China's light off-road SUVs to reach 150,000 units in sales, it has demonstrated the major trend of current automotive consumption shifting from "single transportation" to "all-scenario travel" through its steadily growing market volume and comprehensive product power that balances home use and off-roading.

The current domestic SUV market has long bid farewell to homogenized competition. Box-shaped light off-road vehicles, once exclusive to niche off-road enthusiasts, have gradually entered thousands of ordinary families, becoming one of the fastest-growing sub-segments of the automotive market. Data shows that the sales of domestic box-shaped SUVs have risen year after year, and user demand has undergone fundamental changes: most consumers no longer pursue extreme off-road capabilities but desire an all-around vehicle that is "worry-free for city commuting, relaxed for family trips, and sufficient for weekend short off-roading". Against this market backdrop, vehicles relying solely on eye-catching appearance and stacked hardcore configurations are gradually losing strength. Those that can truly take root must be products that precisely meet the core demands of family users. The popularity of the BJ30 Traveler hits this market trend exactly.

The store has cumulatively delivered 31,800 units, and the complete vehicle sales quickly surpassed 150,000 units. Behind these two figures lies the vote of trust cast by users through actual choices. Chengdu Shenguo Auto, as an established store for Beijing Off-road's layout of the southwestern market, has persisted in taking service as the core for 15 years, abandoned the traditional transaction-based car buying mode, and accumulated a large number of loyal users through refined services. This milestone car owner is a repeat purchase customer. In the current era of increasingly rational car consumption, repeat purchase rates and cumulative store sales are important yardsticks for measuring model reputation. The scene of new and old owners gathering at the delivery site shows that this model has not only gained sales but also built a cohesive user circle. The continued fermentation of reputation, in turn, drives steady growth in sales, forming a virtuous cycle.

If sales volume is a direct manifestation of market recognition, then solid product power is the core foundation that supports long-term sales. Addressing the three core pain points of family users – "fuel efficiency, large space, and sufficient passability" – the BJ30 Traveler has created three core advantages of "Super Off-road, Super Large, Super Fuel-efficient", breaking the inherent shortcomings of traditional box-shaped SUVs: "high looks, high fuel consumption, and cramped space".

In terms of power and passability, as the first domestic box-shaped SUV equipped with a HEV hybrid architecture, it features an industry-leading three-motor four-wheel drive six-mode hybrid system, composed of a hybrid dedicated engine and front/rear dual motors. It balances long-distance energy saving, instantaneous power bursts, and real-time recharging needs. The intelligent four-wheel drive with 30ms response, combined with four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, is enough to easily handle unpaved roads such as mud and sand, meeting users' light off-road needs for weekend camping and suburban trips, allowing outdoor travel that is "ready to go" without being restricted by road conditions. This hybrid architecture differs from plug-in hybrid models, does not rely on charging piles, completely dispels concerns about inconvenient recharging for urban users, avoids performance degradation after battery depletion, and achieves a balance between off-road performance and daily practicality.

In terms of space performance, the BJ30 Traveler precisely fits the travel needs of multi-person families. The 2820mm extra-long wheelbase combined with a three-row seven-seat layout achieves a 66% high space utilization rate. Even adults 1.8 meters tall won't feel cramped in the third row. With the rear seats folded flat, it forms a 1.92-meter flat space. The 1496-liter large-capacity trunk combined with 38 storage spaces in the whole vehicle can properly accommodate strollers, camping gear, and personal sundries. For family users, spacious and flexible space means the vehicle can calmly handle multiple passengers and large cargo loading, adapting to diverse scenarios such as daily commuting, family travel, and short-term travel, breaking out of the limitation of traditional SUV space singularity.

Vehicle ownership cost and reliability are the top priorities for ordinary families choosing a car, which is also a major highlight of the BJ30 Traveler. Previously, automotive bloggers from five countries – South Africa, Indonesia, UAE, Poland, and Mexico – conducted cross-regional actual tests. The vehicle's fuel consumption per 100 kilometers was controlled within 5 liters, and the range per tank can exceed 1000 kilometers, completely reversing the public stereotype that "box-shaped models must have high fuel consumption". Low fuel consumption greatly reduces daily commuting costs. The first owner's lifetime warranty for the whole vehicle, sufficient parts supply, and simple maintenance process further reduce concerns about later use. Additionally, the official department once disassembled and tested a vehicle that had driven 150,000 kilometers. Core components such as the engine, transmission, chassis, and battery pack were still in good condition. True data proved the vehicle's durability quality and responded to consumers' concerns about the long-term reliability of domestic cars.

In terms of pricing strategy, the BJ30 Traveler also fits the spending power of mainstream families. The entire series launched a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan, promoting "off-road equality" with an approachable threshold, allowing more ordinary families to access and own light off-road models. Looking at the current light off-road market, the audience for hardcore box-shaped models above 200,000 yuan is relatively narrow, while the 70,000-100,000 yuan range is the main battlefield for family car buying. The BJ30 Traveler is rooted in this price band, creating differentiated competitive advantages with superior configurations and comprehensive performance. This is also an important reason for its sales quickly breaking through 150,000 units.

The growth trajectory of the BJ30 Traveler is also a microcosm of the development of domestic light off-road SUVs. Nowadays, domestic box-shaped models have completely dominated the sub-segment, and joint venture brand advantages are no longer existing. Market competition has shifted from early "looks competitions" to "comprehensive strength contests" – fuel consumption, space, reliability, cost-performance ratio, and after-sales service. Each has become an important standard for user car selection. Relying on more than 60 years of off-road technology accumulation, Beijing Off-road has not blindly stacked hardcore configurations but returned to the users themselves, bringing professional off-road technology down to home models to create "urban and off-road capable, economical and practical" products. This idea of "technical inclusiveness" perfectly aligns with the current consumption trend of the public aspiring to outdoor life and pursuing diverse travel.

The 31,800-unit delivery milestone of the Chengdu store is the result of deep cultivation in the regional market; 150,000 complete vehicles off the line are the witness of the national market blooming across the board. For the BJ30 Traveler, sales figures are not the end point but the market's recognition of product power and brand philosophy. In the current situation where the light off-road track is becoming increasingly crowded, only by adhering to user needs, continuously refining products, and optimizing services can one take root firmly in the market. With the continuous improvement of the public's outdoor travel needs, light off-road SUVs that balance practicality and fun will inevitably welcome a broader development space.

June 1, the 2026 China Hinta International Rally concluded in Xinjiang. The 212 Off-road Team, making its debut, competed in a 7,500 km total distance and 3,400 km of special stages under extreme conditions, becoming the sole 100% finish brand in the T2.1 Production Group Manufacturer Team, ultimately securing the runner-up position in this category. Despite the displacement disadvantage of a 2.0T engine against 3.0T, the 212 T01 proved the mass-produced reliability of rugged Chinese off-road vehicles with a full team finish.

This Hinta Rally was called "the hardest in history," with desert stages accounting for over 60%. Extreme heat, no-man's land marathons, continuous knife-edge slopes, and "deep potholes" posed severe tests for vehicle power, chassis, and body rigidity. In the fiercely competitive T2.1 Production Group, the 212 T01 competed as a near-stock mass-produced vehicle—only equipped with safety gear such as roll cages and racing seats, while the core powertrain and chassis structure remained identical to the market version.

In the first stage SS1, the 212 T01 secured third place in the class; in the SS3 stage, amidst the dangerous situation of over 30 race cars suffering tire blowouts and more than ten withdrawals, it became the only 2.0T manufacturer team to complete the class. In the SS5 stage with the highest elimination rate, the team held its ground under pressure and secured 3rd and 4th place in the class with a 100% completion rate. Entering the devil stages in the second half, Car Groups 265 and 266 won the class championship in SS10 and SS11 consecutively, and secured the runner-up position in SS12 again. Finally, the 212 Team secured the runner-up position in the T2.1 Production Group Manufacturer Team and became the only brand in the entire event to achieve a full team finish in the T2.1 Production Group.

In off-road races with high intensity and long distance like Hinta, the completion rate itself is the most intuitive indicator of reliability. The T01's powertrain maintained stable output under alternating high temperatures and high loads; its suspension travel and tire grip withstood the test in river sections dense with cross-axles and "deep potholes". Under the impact of hidden holes in the gravel riverbed, the high anti-torsion rigidity body maintained postural stability. There were no involuntary vehicle entrapments throughout the journey, verifying the vehicle's mechanical quality and durability in extreme environments. The Explorer 01, which simultaneously undertook logistical support tasks, delivered maintenance equipment and spare parts on time after each race car returned daily, guaranteeing the team's sustained combat capability. This "racing as testing" model is becoming an accelerator for 212 technology iteration.

The 212 T01's mass-produced vehicle performance relies on the "Knight" and "Expedition" two technical platforms released by the brand at the Beijing Auto Show. The "Knight" platform adopts front and rear five-link solid axles with a body-on-frame structure, supporting gasoline, diesel, and hybrid systems; both T01 and Explorer 01 were born from this platform. The "Expedition" platform is positioned as an all-scenario intelligent off-road architecture. The release of these two platforms marks 212's shift from single-vehicle production to systematic technology output.

Outside of racing, 212's global layout is advancing simultaneously. Currently, its global sales network covers over 80 countries and regions, with overseas subsidiaries and offices established in the UAE, Mexico, Indonesia, etc. It has built 9 global parts distribution center warehouses and implemented multiple KD assembly projects in Southeast Asia, Central Asia, and the Middle East. It will continue to expand in Latin America and Africa in the future. From track verification to the global market, 212 is building a closed loop of "Events-Technology-Products-Service".

On the Hinta race track, the team once stopped voluntarily to rescue trapped opponents; a young boy who specially came from 200 km away received a cap gifted by the driver. These details convey the off-road spirit: Exploration, Passion, and Mutual Aid. In China, 212 cultivates off-road culture through activities such as the "Wild Joy Day" Music Party and G212 National Road Exploration Tour; overseas, from Dakar to Malaysia Sabah Rainforest Race, from Mille Miglia classic car rally to the US SEMA Show, 212 is bringing the Chinese off-road brand into the global perspective.

From full team finish to global layout, the 212's answer sheet at Hinta is not only a score sheet but also a public demonstration of mass-produced vehicle extreme reliability. When Chinese off-road brands dare to verify products with the harshest tracks and convert verification results into quality commitments perceivable by consumers, the trust assets of "Made in China" in the field of rugged off-road vehicles are accumulating.

On June 12, under the spotlight of the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler vehicle officially rolled off the line. This car enterprise with over 60 years of off-road accumulation gave the answer with a set of data: orders exceeded 16,859 vehicles within 24 hours of launch, making it the model that fastest achieved 150,000 sales in the light off-road SUV category in China. At the same time, the brand new model BJ30 Traveler High-Gloss Edition officially launched. The entire series offers a 30,000 yuan super trade-in policy, with super trade-in prices starting from as low as 69,900 yuan. The High-Gloss Edition super trade-in price starts from 82,900 yuan.

Behind this speed is the precise positioning of Beijing Off-Road in the "box-style" light off-road market. According to China Automotive Technology and Research Center statistics, the Chinese off-road vehicle market sales exceeded 1.3 million units in 2025, with a year-on-year growth of over 25%. Among them, light off-road models, relying on people-friendly pricing and personalized design, have already occupied nearly 70% of the market share. Among "box-style" models in the 100,000-200,000 yuan price range, BJ30 Traveler found a differentiated growth curve with three tags: "super off-road, super large, super fuel-efficient".

Three-Powertrain Four-Wheel Drive Six-Mode, HEV Hybrid Lands First

The BJ30 Traveler is equipped with the industry-leading "Three-Powertrain Four-Wheel Drive Six-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture includes a hybrid dedicated engine with a thermal efficiency of 41%, as well as front and rear drive motors, respectively responsible for long-distance energy saving, real-time power replenishment, and instantaneous burst. The intelligent four-wheel drive response speed reaches 30 milliseconds, combined with electronic locking center and four-wheel electronic limited slip systems, the maximum wheel end torque can reach 5928 N·m, covering mild off-road scenarios such as mud and sand.

Fuel consumption is the most direct perception dimension for users. Actual measurement data from five car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico shows that the BJ30 Traveler's fuel consumption per 100 kilometers did not exceed 5 liters under road conditions in various countries, with a single tank range exceeding 1,000 kilometers. It needs to be viewed rationally that there is a certain gap between the limit data under professional driving conditions and the actual comprehensive fuel consumption of ordinary users—the latter is likely to fluctuate in the 5L-6.5L range, still belonging to a relatively superior level in the same class.

Three Rows, Seven Seats, 1496-Liter Trunk

For family users, space is the core variable in car purchasing decisions. The BJ30 Traveler's body dimensions are 4730mm x 1910mm x 1790mm, wheelbase 2820mm, adopting a three-row seven-seat layout (2+3+2), a 66% occupancy rate allows adults 1.8 meters tall to sit in the third row without feeling cramped. The trunk conventional volume is 420 liters, which can be expanded to 1496 liters after the rear seats are folded flat, forming a pure flat space 1.92 meters long. Combined with a 215mm ground clearance, it can serve both commuting and camping scenarios. The entire car has 38 storage spaces, providing enough storage elasticity for multi-member family travel.

Precise Reinforcement in Three Dimensions

The newly added High-Gloss Edition model is not a simple stacking of configurations, but precise optimization based on feedback from 150,000 users. Its core upgrades include:

Performance Level: Replaced with high-performance AGM batteries, cycle life is 3 times that of ordinary batteries; equipped with Porsche same-brand turbocharging technology, vehicle charging efficiency reaches 99%; rear motor power increased from 55kW to 70kW, power response in scenarios such as ramp merging and emergency avoidance is more timely.

Experience Level: Equipped with seat heating, ventilation, steering wheel heating, the system can automatically close windows upon sensing raindrops; 64-color ambient lighting supports rhythm movement with music, car system OTA lifetime free upgrade, basic traffic lifetime free.

Appearance Level: Adopted the unique five-arch star ring through light group in the same class, paired with exclusive star ring wheels and front and rear same-color sport bumpers, providing personalized color schemes such as Lava Orange.

Quality Verification: CCTV Car Disassembly Confirms Durability

At the press conference, Beijing Off-Road and CCTV Finance live broadcast disassembled a BJ30 Traveler with 150,000 kilometers of driving. The results showed: extremely low engine turbo carbon accumulation, transmission housing had no oil leakage and internal gears had no wear pits; battery pack had no bulging, liquid leakage and obvious attenuation; subframe and suspension swing arm had no rust and oil seepage problems, chassis flatness was slightly different from new cars. The core value of this live broadcast was to respond to the consumer's inherent cognition of domestic cars "falling apart after driving for a long time" with the real state of parts.

Price and Policy: 30,000 Yuan Subsidy Lowers Entry Threshold

The BJ30 Traveler series offers a 30,000 yuan super trade-in policy, with an entire series official guide price of 99,900-136,900 yuan, super trade-in price dropped to 69,900-106,900 yuan. On this basis, five layers of favors are also stacked: the first non-operating owner enjoys a 6,000 yuan vehicle lifetime warranty, 0 down payment financial plan, old user referral reward 800 yuan JD.com Gift Card, whole series lifetime OTA free upgrade, basic traffic lifetime free and 2 years unlimited entertainment traffic.

Final Thoughts

In the transition period of the off-road SUV market from "niche hardcore" to "mass light off-road", the BJ30 Traveler proved with 150,000 units of sales answer sheet: what truly touches family users is not stacked parameters, but perceivable practical value—the low fuel consumption brought by HEV hybrid, the travel freedom brought by seven-seat layout, and the price sincerity brought by 30,000 yuan trade-in policy. For families with a budget in the 70,000-110,000 yuan range hoping to balance city commuting and outdoor life, BJ30 Traveler provides a realistic option to land "off-road dreams" into daily travel.

[June 13th], Beijing Off-road Honored Owners Collective Delivery and 618 Group Buying Event was grandly held at Beijing Off-road Changde Huashengda 4S Store. The center completed centralized vehicle delivery for Beijing Off-road owners on site, jointly starting the journey of glory. Owners left their exclusive marks on the sign-in wall, received keys symbolizing glory, with confidence and joy on their faces.  Ms. Li, who participated in this centralized delivery, stated: Choosing Beijing Off-road means choosing a lifestyle. Today I received this special delivery ceremony, feeling the brand's dedication.

 Owner Mr. Liu said on site: It is a great honor to become a Beijing Off-road owner, and I am more grateful for the delivery ceremony carefully prepared by Beijing Off-road. The product strength and trade-in policy of BJ30 moved me very much. The service in the store was also very professional and thoughtful. From entering the store to picking up the car, every link was smooth. Looking forward to exploring broader horizons with car friends in the future.

 As the model that fastest reached 150,000 units in China's light off-road SUV category. BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of super off-road, super large, and super fuel-saving, making the world see China. To further promote off-road equity and allow more families to enjoy light off-road life, the BJ30 Traveler series launched a 30,000 yuan trade-in policy, with super trade-in price starting from 69,900 yuan.

 "Super Off-road" is the confidence to start. Beijing Off-road built an industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" and applied it first to BJ30 Traveler, becoming the first HEV hybrid model in the Chinese Box-style SUV category. Three-engine power consists of a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, each good at long-distance energy saving, real-time replenishment and instant burst; Intelligent four-wheel drive response speed reaches 30 milliseconds, 0.5 seconds to explode peak torque. Six modes can automatically select the optimal working method, power is always in the best state. Coupled with energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily cope with mud, sand and other scenes.

 "Super Large" is the calmness of travel. BJ30 Traveler has three-row seven-seat layout, with 2820mm super long wheelbase, 66% super high space utilization rate, and 1496 liters super large trunk, rear row pure flat fold down seconds into 1.92 meters big bed. B-class Box-style super wide third-row space, let 1.8 meters adult sitting still spacious. Whole car 38 storage spaces, personal items have exclusive positions. Whole family travel freedom, everyone does not compromise.

 "Super Save" is long-term companionship. BJ30 Traveler achieves saving money, saving time, saving worry. Recently, car bloggers from five countries including South Africa, Indonesia, UAE, Poland, Mexico, tested the fuel consumption of domestic SUVs, BJ30 Traveler ran a result of not exceeding 5 liters per 100 kilometers in every country, one tank of fuel range more than 1,000 kilometers. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time every year. At the same time, the first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, making every departure worry-free.

 BJ30 Traveler is both a Box-style that can take you to the mountains and a city commute SUV that can let you enjoy life comfortably. Light off-road SUVs are all alike, BJ30 Traveler is one in ten thousand!

On June 12, the "150,000 Loves, Highlight Arrival" BJ30 Adventure Edition 150,000 Units Production Run and Highlight Edition Launch Press Conference was grandly launched at the BAIC Zhuzhou Super Factory. Relying on market reputation and hardcore product strength, BJ30 Adventure Edition successfully won the title of the fastest Chinese light off-road SUV to reach 150,000 units in sales. At the same time, the new BJ30 Adventure Edition Highlight Version officially debuted. The brand simultaneously launched major purchase benefits, with the entire series enjoying a 30,000 yuan super trade-in subsidy, super trade-in price starting from 69,900 yuan, and Highlight Version trade-in price starting from 82,900 yuan. CCTV Finance live-broadcast the teardown of the actual vehicle driven for 150,000 kilometers, intuitively verifying the solid quality of Beijing Off-Road's deep cultivation in the car manufacturing field with direct testing, and also allowing China's smart manufacturing strength to go viral again.

As a professional brand that has cultivated the off-road field for over 60 years, Beijing Off-Road has always promoted off-road equality, bringing light off-road life into thousands of ordinary families. A cumulative market presence of 150,000 units is the trusted choice for 150,000 global users, and also the best evidence of BJ30 Adventure Edition's product strength. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-Road, stated that the 150,000 units achievement is not only a breakthrough in sales speed, but also a quality benchmark forged by millions of users. The advanced HEV hybrid technology equipped with BJ30 Adventure Edition is both a brilliant answer to the brand's R&D and a strong voice of Chinese smart manufacturing towards the world.

Relying on the brand's years of off-road technology accumulation, BJ30 Adventure Edition reshapes the light off-road SUV market standards with three core advantages: super off-road capability, super spaciousness, and super fuel economy.

In terms of power performance, this car is the first domestic box-shaped SUV to be equipped with an HEV hybrid system, featuring a unique tri-engine four-wheel drive six-mode hybrid architecture with outstanding strength. The 41% high thermal efficiency hybrid dedicated engine is paired with front and rear dual motors, each performing its duties to achieve multiple advantages of long range, strong replenishment, and instant burst; intelligent four-wheel drive with 30ms response, outputting peak torque within 0.5 seconds, assisted by energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily and calmly conquering complex road conditions such as mud and sand, giving users full confidence to go into the mountains and wilderness.

In terms of space performance, the 2820mm extra-long wheelbase creates a three-row seven-seat spacious layout, with a vehicle room rate of up to 66%. The 1496L large capacity trunk combined with the rear seats that can be folded flat creates an instant 1.92-meter leisure big bed. Even for passengers 1.8 meters tall, sitting in the third row is not cramped at all. The 38 refined storage spaces throughout the car fully accommodate the storage needs of family travel, making every journey free and comfortable.

In terms of usage cost, BJ30 Adventure Edition balances the three major advantages of saving money, saving time, and saving worry. Overseas automotive bloggers from five countries including South Africa, Indonesia, and the UAE jointly tested it. The fuel consumption per 100 kilometers is controlled within 5 liters, and the range with one tank of fuel exceeds 1000 kilometers. As an HEV hybrid model, it does not rely on charging piles; just refuel and go, greatly saving charging time. In addition, the first owner enjoys a lifetime warranty for the whole vehicle. Parts supply is convenient and maintenance costs are low, eliminating user concerns about car usage from the root.

The newly launched BJ30 Adventure Edition Highlight Version this time, based on the original product strength, achieves comprehensive advancement in three dimensions: appearance, performance, and experience, creating a new choice for all-around travel.

In terms of appearance, the classic box-shaped styling blends a tough presence with refined aesthetics, with exclusive five-arch star ring through lighting groups providing high recognition. The inspiration trend modification kit, custom star ring wheels, and sporty bumper complement each other. The new orange interior paired with metal texture trim panels balances trendy texture and home atmosphere, catering to the aesthetic pursuits of consumers of different ages.

Performance has been fully upgraded. The vehicle is equipped with a long-life AGM dedicated battery, with a cycle life reaching 3 times that of ordinary batteries; equipped with the same high-end turbocharging technology, with a charging efficiency of up to 99%. The rear motor power is increased to 70 kilowatts, with rapid response for starting, lane changing, and emergency handling, making the power performance more capable.

In terms of driving experience, the Highlight Version transforms into a mobile comfortable living room. The higher body brings an open driving view. Seat heating, ventilation, and steering wheel heating functions are all available; intelligent induction wipers can automatically complete window closing operations. The 64-color rhythmic ambient light changes lighting and shadows with music, creating a pleasant and comfortable driving environment in both city commuting and outdoor travel.

To reward the support of a large number of users, Beijing Off-Road officially launches a 30,000 yuan super trade-in policy, with no limit on brand or vehicle age; both new purchase and trade-in users can enjoy benefits. On top of this, the brand adds five exclusive favors: free lifetime warranty for the whole vehicle worth 6,000 yuan, flexible financial plans such as 0 down payment, old customer referral can win up to 800 yuan JD card, whole series models lifetime free OTA upgrade, basic traffic lifetime free + entertainment traffic two years unlimited. Multiple benefits further lower the car purchase threshold. Coinciding with the World Cup, the brand simultaneously launches a betting activity. Buying a car at the store allows participation in event betting. Guessing the champion and final match score correctly can also get an additional 50,000 yuan car purchase subsidy.

Quality comes from craftsmanship, strength fears no test. At the press conference site, CCTV Finance joined Beijing Off-Road to live-stream the first network-wide car teardown of a BJ30 Adventure Edition with a mileage of 150,000 kilometers. This mileage is equivalent to nearly 10 years of car usage for an ordinary family. The teardown results show solid quality: very little engine carbon buildup, power status is still full, gearbox has no leakage, internal parts wear is negligible; the battery pack is intact, with no bulging, leakage, or degradation issues; the chassis subframe and suspension system are clean and neat, with no rust or oil seepage phenomena, and the overall vehicle condition is comparable to a new car.

The camera also enters the BAIC Zhuzhou Super Factory to reveal the manufacturing foundation of excellent quality. Fully automated welding robots work precisely, with glue application error controlled at the level of a hair, solidifying the car body safety base; 5000-ton level stamping equipment forms the car body panels integrally, shaping smooth and tough car body lines; fully automatic painting process combined with eco-friendly water-based paint greatly reduces the volatilization of harmful substances, and the new car interior has no odor. A full-process rigorous quality control system safeguards every offline vehicle.

From the 150,000 units sales milestone to the all-new launch of the Highlight Version, Beijing Off-Road has always adhered to the original intention of making cars. With professional off-road technology, extreme product experience, and affordable pricing, it makes light off-road life within reach. In the future, Beijing Off-Road will continue to enrich the product matrix, with BJ30 Adventure Edition, BJ40 and other fine models, accompanying thousands of users to gallop in cities and rush to mountains and seas, unlocking more highlight journeys with the vast number of car owners.

  When the light off-road track is filled with boxy shells, when off-road accessibility turns into marketing jargon involving price cuts and reduced specs, the industry seems to have forgotten: what users want is never an SUV that "looks capable of off-roading", but a car that can truly climb mountains, take care of the family, and run worry-free for ten years. On June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler complete vehicle officially rolled off the line, with the annual Highlight Edition launching simultaneously. Beijing Off-Road did not use flashy concepts to create hype, but instead went live on CCTV Finance to disassemble a real vehicle driven 150,000 km — laying out the true quality of the under-100,000-class light off-roader before the entire internet.

The speed of 150,000 units hides the true breakthrough logic of light off-roading

  As the model in the Chinese light off-road SUV category that fastest reached 150,000 units in sales, BJ30 Traveler's growth has never relied on low-price dumping, but precisely pierced through the industry pain point that "household use and off-roading cannot be had simultaneously". For a long time, hardcore off-road vehicles consumed fuel and were hard to drive, while city SUVs were fragile and boring. Light off-roading should have been the optimal solution, yet most became mere showpieces: wrap in a boxy shape, add black wheel arches, and dare to boast off-road attributes, while actual passability and durability were no different from ordinary SUVs.

BJ30 Traveler's "Super Off-Road, Super Space, Super Savings" essentially fully harmonized the three most core user contradictions.

  Super Off-Road has never been a medal for challenging limits, but rather composure for dealing with the unexpected. Its Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture is the first to implement the HEV technology route in the Chinese Boxo SUV category: the hybrid dedicated engine with 41% thermal efficiency handles long-distance energy saving, front and rear dual motors balance real-time energy replenishment and instant burst power, 30-millisecond level intelligent four-wheel drive response, outputting peak torque in 0.5 seconds, combined with electronic center differential lock and All-Terrain Control System, can handle mud and sand composure. Many mistakenly think off-road capability is for slope climbing, but for ordinary users, true confidence is no skidding on wet rainy roads, no undercarriage scraping on country rough roads, having reserves for highway overtaking — safety in these daily scenarios is far more important than off-road gimmicks. And the characteristic of HEV not needing external charging frees it completely from new energy vehicle charging anxiety, fully blending hybrid economy and four-wheel drive stability into daily commuting.

  Super Space has never been a攀比 of wheelbase numbers, but dignity for the whole family. 2820mm ultra-long wheelbase, 66% ultra-high space utilization rate, making its third row no longer a filler pet seat, 1.8-meter adults still sit spacious; 1496L ultra-large trunk, folding rear seats fully flat instantly becomes a 1.92-meter large bed, fits camping gear and also temporary rest; 38 storage spots, making water cups, tissues, children's toys all have exclusive spots. Family car space logic is never "bigger is better", but "no one needs to compromise": elderly don't need to curl legs, children don't need to hold things, wife's handbag doesn't need to be near feet — this is the composure a family trip should have.

  Super Savings has never been stingy calculation, but long-term peace of mind. Auto bloggers from five countries including South Africa, Indonesia actually tested, BJ30 Traveler ran under 5 liters per 100 km in various countries, one tank range over 1,000 km; don't need to find charging piles, gas and go, can save dozens of hours of energy replenishment time annually; first owner enjoys lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, simple maintenance, abundant parts. Many calculate vehicle cost only looking at car price, but ignore hidden expenses in the ten-year cycle: time finding charging piles, effort for repairs, depreciation from battery degradation... True saving is getting rid of all unnecessary trouble, letting you focus on scenery on the road, not the car itself.

The Highlight Edition upgrade: don't pile specs, just improve daily texture

  The Highlight Edition launched at this 150,000 units milestone node did not blindly pile up flagship specs, but on top of "Super Off-Road, Super Space, Super Savings", raised the details users perceive most strongly one level.

  In looks, classic boxy shape combined with five-gate star ring across light bar, complete electric-style trendy modification kit and exclusive star ring wheels, plus all-new orange interior and metal texture trim panels, refinement hidden within ruggedness. It did not make design into a single internet celebrity style, but balanced aesthetics for different life stages: young people can wear cool trendy feel, middle-aged people drive steady and elegant. A car's looks shouldn't be a label for boasting individuality, but should carry the class to support commuting, dates, camping and all scenarios.

  In performance, replaced AGM battery dedicated AGM battery with cycle life 3 times that of ordinary batteries, equipped with Porsche same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance can all get more timely response. Good power upgrade has never been chasing 0-100 km/h numbers, but doing the moments users use daily to the extreme: smooth starts, powerful overtaking, agile avoidance — these fleeting confidence is more solid than any parameter.

  In experience, higher body brings broader view, seat heating ventilation, steering wheel heating covering winter/summer pain points; raindrop sensing automatic window closing,免去 rain day getting out of car flustered; 64-color ambient lighting moves with music, leave a piece of emotional sanctuary for commute home. High-end feeling is never piling leather and wood grain trim, it's details you didn't think of, it thinks for you.

150,000 km disassembly: the hardest quality is always hidden in unseen places

  The most weighty part of the whole launch event has never been new car launch and sales celebration, but that CCTV full live broadcast 150,000 km actual vehicle disassembly. 150,000 km, about ordinary families nearly ten years of vehicle use mileage, most cars at this node start appearing oil leaks, abnormal noises, power attenuation, most brands avoid high mileage vehicle status at all costs, Beijing Off-Road instead wants to disassemble and show the whole internet.

  Disassembly results had no unexpected miracles, but everywhere solid: engine turbo carbon buildup scarce, power output no obvious attenuation; transmission casing dry and leak-proof, internal gears no wear pits; battery pack no bulging, no leakage and internal attenuation; subframe, suspension arms no rust oil seepage, whole chassis flatness, neatness and new car difference extremely small. No exaggerated propaganda, only engineering perspective real presentation — and this realness is exactly the reassurance users need most. A car's ultimate cost-performance, has never been how low price when buying is, but after ten years of driving, how much safety it can give you. Extending car replacement cycle one year, annual vehicle cost less one point; one less breakdown, travel peace of mind adds one point.

  This durability confidence, source in BAIC Zhuzhou Super Factory manufacturing standards. Welding workshop hundreds of robots 100% automated operations, glue application error not exceeding a hair, ensuring body frame rigidity, rough road no abnormal noise, collision safer; over 5,000-ton stamping equipment one time press forming body sheets, ensuring body uniform neat; spray workshop fully automatic eco-friendly water-based paint process, harmful volatiles reduced over 60%, new car no odor, paint surface more sun and corrosion resistant. Every process sets quality control checkpoints, every car has quality traceability — quality is never post-inspection found, from a steel sheet start, every环节 pinching precision done.

Summary:

  150,000 units sales, is 150,000 families' choice; 150,000 km disassembly, is 15-point quality answer sheet. BJ30 Traveler's popularity, never relied on marketing hype, but stepped on a simplest truth: what users want is never "off-road" this label, but a car that can balance daily and distance, reliable and worry-free.

  So-called off-road accessibility, never is taking off-road down from the altar, but more ordinary people don't need to compromise family use for passion, don't need to abandon distance for utility. After 30,000 yuan super trade-in policy 69,900 yuan start threshold, Highlight Edition comprehensive upgrade texture, are in doing this thing more thoroughly — letting every piece of love wanting to go to mountains, don't need to pay too high a price; letting every ordinary daily, can live out their own highlight.

Budget of 100,000 RMB wanting a Boxy SUV that balances home use and light off-roading? Decide after viewing the BJ30 Traveler Highlight Edition.

On June 12, BJ30 Traveler 150,000th unit officially rolled off the line at BAIC Zhuzhou Super Factory, meanwhile, BJ30 Traveler Highlight Edition launched, followed by BJ30 Traveler series-wide 30,000 RMB trade-in policy, new and old users can enjoy, simultaneously, also gave a value of 6,000 RMB whole-vehicle lifetime warranty (limited to first non-commercial owner) inside five major benefits, everyone's car buying pressure reduced quite a lot.

Of course, besides price, this car's strength is also worth watching.Relying on large space, low fuel consumption, and off-road capability, redefining the standard for 100,000-level light off-road SUVs.

Wheelbase 2820mm, space utilization ratio 66%, 1496L trunk, 38 storage points, folded rear seats can get 1.92-meter large bed, BJ30 Traveler moving house, camping is very easy, to exaggerate, also can be used for hauling goods. BJ30 Traveler also hasone big differentiation highlight, it is rare large seven-seater Boxy SUV in 100,000-level, third row can sit1.8-meter tall adult passenger, daily travel not cramped is very important.

Speaking of daily travel, saving is also crucial.South Africa, Indonesia, UAE, Poland, Mexico five country automotive bloggers, 100km fuel consumption all not exceeded 5L (South Africa unpaved roads 4.9L, Indonesia congested sections 5L, UAE desert highways 4.9L, Poland ice and snow mountain roads 4.85L, Mexico bumpy roads 4.4L). Compared to same-level models, per year can save a few thousand RMB fuel costs. Moreover, first owner enjoys whole-vehicle lifetime warranty, covering 99% parts, maintenance also convenient, considered using saving and also relatively stress-free one, no wonder it can gain 150,000 units of trust.

Not only that, off-road ability is also Boxy SUV one of core competitiveness, as domestic first vehicle equipped with HEV hybrid Boxy SUV, vehicle equipped with three-motor four-drive six-mode hybrid system, by 41% thermal efficiency hybrid-specific engine, front and rear dual motors composed three-motor power, match 30ms response intelligent four-wheel drive, 0.5s can explode peak torque, . Directly speaking, facing commute, highway, hill climbing recovery such operating conditions, BJ30 Traveler can make power in optimal state.

Besides power, energy center differential lock + four-wheel electronic limited slip + AI Smart Super ECU system, enhanced BJ30 Traveler's traction recovery ability, not only can handle mud terrain, sand terrain, cross-axle such complex road conditions, self-developed AI Smart Super ECU system, also can through OTA, continuously enhance traction skills. Plus Smart Electric ATS all-terrain control system brought four off-road modes, snow, wading also can easily handle.

Then look at the body, using cage structure, high-strength steel proportion 63.4%, body torsional stiffness 24,800 N·m/degree, whole vehicle experienced 4 million km extreme durability test, also can withstand CCTV lens inspection, disassembled 150,000 km real vehicle, prove its power, chassis, battery pack no aging leakage issues, hardware reliable.

This time launched Highlight Edition, on original basis, appearance, performance, configuration all have upgrades. For example exclusiveHalo wheels, brand new orange interior and metal texture panels, make new car more personality. Replace high performance, long life dedicated AGM battery, equipped with Porsche-similar turbocharging technology, rear motor power from 55kW increased to 70kW, rain sensor auto window closing etc., all point to new car experience upgrade.

Overall, BJ30 Traveler not only in product level satisfies urban commute and light off-roading balance, also in 100,000-level Boxy SUV has sufficient value-for-money speaking power, therefore, before buying Boxy SUV, suggest first do not miss BJ30 Traveler.

June 13, Beijing OFF-road Honor Owners Collective Delivery and 618 Group Buying Event was grandly held at Beijing OFF-road Chengdu Shengguo Automobile. This event successfully completed the concentrated delivery of 6 new vehicles, including the 31,800th milestone vehicle of Shengguo Automobile. The delivery ceremony officially kicked off in a warm and enthusiastic atmosphere. Many new and old owners gathered on site, arriving one after another to leave their exclusive marks on the exclusive check-in wall, freezing the beautiful encounter with Beijing OFF-road.

The scene was full of ritual sense. The store general manager came to the site personally, delivered new car keys to the owners one by one, and sent exclusive privileges. When the new car keys symbolizing freedom and love were handed over to their hands, the faces of every owner were filled with joy and expectations, full of enthusiasm to rush to their own new off-road life, and also put a warm and perfect period to this delivery festival.

Mr. Guan, the owner of this milestone vehicle, is a loyal old fan of Beijing OFF-road and a witness to the brand's hardcore reputation. As a repurchase owner, he chose Beijing OFF-road again, interpreting the recognition of the brand with practical actions. Mr. Guan felt inspired on site: "Choosing Beijing OFF-road is choosing a lifestyle. Receiving this special delivery ceremony today, I felt the brand's sincerity. Years of trust and companionship have made me determined to choose here again."

New owners on site also shared their original intention of buying cars. A new BJ30 owner said: "It is a great honor to participate in this centralized delivery and unlock a new driving seat. The product strength, high cost-performance ratio, and thoughtful replacement policy of BJ30 deeply moved me. From entering the store for consultation, test drive selection to final car pickup, the store staff were professional and patient throughout the process, and the service was detailed and thoughtful. Every link was efficient and smooth. I am very much looking forward to joining the car friends' family in the future, and rushing to the mountains and seas with partners of like minds to explore more unknown scenery."

As a senior old store that has cultivated the Southwest market for 15 years, Beijing OFF-road Chengdu Shengguo Automobile has always resonated with the brand since entering the game in 2012, adhering to the core service concept of "Car purchasing is just the beginning, service never stops", adhering to the original intention of "Customer First", abandoning single transaction-based service, empowering every owner with refined and humanized high-quality service.

As the fastest model in China's light off-road SUV reaching 150,000 units. BJ30 Traveler relies on Beijing OFF-road's over 60 years of professional accumulation, with hardcore strength of super wild, super large, and super saving, letting the world see China. To further promote off-road equality and let more families enjoy light off-road life, BJ30 Traveler launched a 30,000 Yuan replacement policy for the entire series, with a super replacement price starting at 69,900 Yuan.

"Super Wild" is the confidence to set off.Beijing OFF-road has built the industry-leading "Three-Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid vehicle in the Chinese Box SUV category. Three-Engine Power is a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, good at long-distance energy saving, real-time replenishment and instantaneous explosion;Intelligent Four-Wheel Driveresponse speed reaches 30ms, 0.5 seconds to reach peak torque.Six Modescan automatically select the optimal working method, power is always in the best state. Cooperating with Center Differential Lock, Four-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily coping with scenarios such as mud, sand, etc.

"Super Large" is the calmness of travel. BJ30 TravelerThree-row, Seven-seat layout, has 2,820mm super long wheelbase, 66% super high rate of space, and1,496-liter super large trunk, rear row pure flat folding second becomes1.92-meter large bed. B-class Box super wide third-row space, letting 1.8-meter adult sitting still spacious. 38 storage spaces in the whole car, every personal item has an exclusive spot. Family travel freedom, no one has to settle.

"Super Save" is long-term companionship. BJ30 Traveler achievesMoney-saving, Time-saving, Worry-free. Recently, five auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico measured the fuel consumption of domestic SUVs. BJ30 Traveler ran results of no more than 5 liters per 100km in each country, one tank range over 1,000 kilometers. No need to find charging piles, just fill up and go, saving dozens of hours of energy replenishment time every year. At the same time, the first owner enjoys lifetime warranty of the whole vehicle, no high-voltage battery pack safety hazards, simple maintenance and sufficient parts, letting every departure be worry-free.

June 12, Beijing Off-road held the 150,000th BJ30 Traveler rollout and Highlight Edition launch event at the BAIC Zuo Super Factory. The all-new BJ30 Traveler Highlight Edition offers fuel and hybrid models, official guide price 112,900 to 139,900 RMB, super replacement price is 82,900 to 109,900 RMB.

For financial policy price benefits, please consult local dealers

Core Technical Information:

Regarding body dimensions, BJ30 Traveler Highlight Edition dimensions (L/W/H) are 4730/1910/1790 mm, wheelbase 2820 mm, wheelbase is long in compact SUV class. Cockpit adopts 10.25-inch full LCD instrument cluster and 14.6-inch center control screen dual-screen layout, infotainment system powered by Qualcomm Snapdragon 8155 chip, integrated Yueyequan App, Huawei HiCar connectivity and multi-command voice interaction functions.

Powertrain provides fuel and electric hybrid two routes. Fuel version equipped with 1.5T turbocharged engine, max power 138 kW, peak torque 305 N·m, matched with 7-speed wet dual-clutch transmission. Hybrid version adopts "Three Engines Four-Wheel Drive Six Modes" HEV architecture, composed of 41% thermal efficiency 1.5T hybrid-specific engine, front drive motor and rear drive motor, AWD model system combined power 301 kW, combined torque 685 N·m. Highlight Edition hybrid model reinforces rear axle motor, power increased from 55 kW to 70 kW, equipped with AGM battery with cycle life approximately 3 times ordinary battery, and equipped with VGT variable geometry turbocharging technology.

Regarding energy consumption, official data shows fuel version WLTC combined fuel consumption is 8.06 L/100km, AWD hybrid version is 6.45 L/100km. According to official introduction, automotive bloggers from five countries in South Africa, Indonesia, UAE, Poland, Mexico actual tests, vehicles in different road conditions recorded fuel consumption below 5 L/100km.

2026 Model Beijing Off-road BJ30 Modified Version - Cockpit

Regarding intelligent driving, vehicle equipped with L2 level assist driving system, includes 5 exterior cameras, 8 ultrasonic radars and 2 mmWave radars, supports lane keeping, active braking, transparent chassis, 540 panoramic imaging and other functions.

Regarding off-road configuration, new car continues unibody construction, retains energy center lock, four-wheel electronic limited slip and ATS all-terrain control system, provides Snow, Mud, Sand and other modes, max wheel-end torque 5928 N·m, approach angle 25 degrees, departure angle 30 degrees, ground clearance 215 mm.

Market Positioning and Differentiation Analysis

BJ30 Traveler Highlight Edition positioned in 100,000 RMB level light off-road SUV market, core selling point lies in combining boxy styling with HEV hybrid technology that requires no external charging. This makes it directly compete with fuel light off-road products such as Haval Big Dog, Jetour Freedom, while overlapping price range with new energy boxy SUVs such as Chery Fengyun X3, iCAR V23.

From product capability perspective, BJ30 Traveler Highlight Edition through exterior kit, interior color scheme and three-electric system adjustments, further segments target user group. It possesses competitiveness in space practicality, hybrid system maturity and off-road passability parameters. However, boxy styling induced drag coefficient has objective impact on high-speed fuel consumption, actual energy consumption level still needs further actual test verification. Additionally, 8155 chip infotainment, Huawei HiCar connectivity and other configurations belong to basic configurations in same price segment models, currently not equipped with advanced intelligent driving functions.

The model's subsequent market performance will depend on terminal delivery capability and continuous accumulation of user reputation. (Editor: Xiaozhou)

June 13, the Xi'an auto circle welcomed a bustling event! Beijing Off-road Xi'an Huarui Store held an honorary owner collective delivery ceremony, simultaneously launched the 618 group buying event, completed centralized delivery for 5 batches of owners on the spot, and officially welcomed the 20,000th owner in the store. The atmosphere of the entire event was top-notch!

The ceremony venue was decorated with full sincerity. Every owner picking up a car received exclusive delivery gifts. The 20,000th owner even received an exclusive honor commemorative certificate, with joy overflowing. Many owners also shared their insights on car selection and purchase on the spot.

Owner Ms. Sun admitted that choosing Beijing Off-road was not just choosing a car, but choosing a lifestyle she aspired to. This thoughtfully prepared delivery ceremony also made her truly feel the brand's warmth.

New owner Mr. Fan even said it was lucky to become the 20,000th store owner, which was particularly meaningful. He specifically praised the BJ30 Traveler, noting that both the product strength and trade-in policy were very attractive. Moreover, the store service was professional and considerate. From viewing the car to picking it up, the entire process was smooth. Next, he looks forward to traveling with fellow car enthusiasts to explore more beautiful scenery.

As a premier store of Beijing Off-road with 15 years of deep cultivation, Xi'an Huarui Store has always put owner experience first. Relying on meticulous and thoughtful service, it has gained recognition from a large number of car friends.

Speaking of the BJ30 Traveler that everyone is grabbing this time, its strength is really not to be underestimated. It is the model in the domestic light off-road SUV that fastest broke through 150,000 units in sales. Relying on Beijing Off-road's 60-plus years of vehicle manufacturing heritage, it highlights three major advantages: super wild, super large, and super saving. It perfectly combines family use and off-roading. Now, the entire series also has heavy benefits: 30,000 yuan trade-in policy, trade-in price starting as low as 69,900 yuan. Buying at 618 offers directly maximized cost-performance!

First, let's talk about its "Super Wild" strength. The BJ30 Traveler is the first model in domestic boxy SUVs to be equipped with HEV hybrid technology, featuring an industry-leading triple-engine four-wheel drive six-mode hybrid architecture. The hybrid engine, front and rear dual motors, each play their own part, balancing long-distance energy saving and instant power; intelligent four-wheel drive response is only 30 milliseconds, 0.5 seconds to explode peak torque, matching multiple terrain control systems, mud, sand and other complex road conditions can be easily handled, driving it outdoors to play is completely stress-free.

Next look at the "Super Large" space, perfectly adapted for family travel. The vehicle wheelbase is 2820mm, adopting a 3-row 7-seat layout, space utilization is extremely high. Trunk volume reaches 1,496 liters, after folding down the rear seats, directly transforms into a 1.92-meter large bed, enough for camping rest. Even if an adult of 1.8 meters sits in the third row, they won't feel cramped. The whole car also has 38 storage compartments, big and small personal items can be properly placed, families traveling no longer need to worry about space.

The most surprising thing is "Super Saving". Earlier, automotive bloggers from five countries including South Africa, Indonesia, UAE, etc., jointly tested fuel consumption. The BJ30 Traveler's fuel consumption per 100 kilometers was surprisingly under 5 liters! One tank of gas easily breaks through 1,000 kilometers range! Moreover, it is HEV hybrid, no need to specially find charging piles, just fill up and go, daily commuting is very convenient. Additionally, the first owner can enjoy lifetime warranty for the whole vehicle, caring for and using the car later is exceptionally worry-free.

Capable of both city commuting and rushing to mountains for off-roading, the versatile BJ30 Traveler stands out among the crowd of light off-road SUVs.

On June 12, Beijing Off-road welcomed the 150,000th BJ30 Nomad unit to roll off the line at the Zhuzhou Super Factory, while launching a new version—the BJ30 Nomad Highlight Edition. For an SUV positioned as light off-road, sales of 150,000 units are not just a number; they also represent market recognition of Chinese brands' deep cultivation in niche segments.

At the launch event, Beijing Off-road made a bold move: in collaboration with CCTV Finance, they conducted an on-site teardown of a BJ30 Nomad that had driven 150,000 kilometers. This practice is not common in the industry, especially under live stream cameras, where any shortcomings in materials or craftsmanship would be magnified. The teardown results showed that the vehicle's core components were in good condition, the engine turbo carbon buildup was well-controlled, the transmission had no oil leaks or abnormal wear, the chassis structure remained intact, and the battery pack showed no signs of bulging or degradation. It can be said that after experiencing a usage mileage equivalent to nearly ten years for an average household, this vehicle still maintained high reliability.

Behind this lies Beijing Off-road's investment in manufacturing. At the Zhuzhou factory, the automation rate of the welding workshop reaches 100%, and robotic collaborative operations control errors to a hair's breadth level; the stamping workshop uses 5,000-ton class equipment to ensure the precision and consistency of body panels; the painting workshop uses eco-friendly water-based paint, balancing durability and in-cabin air quality. Every process has independent quality control nodes to ensure off-line vehicles meet unified standards.

Back to the product itself, the launch of the BJ30 Nomad Highlight Edition is a comprehensive upgrade on the basis of the original "Super Off-road, Super Large, Super Fuel-Efficient". The new car still adopts a boxy shape, but with more meticulous details, such as the Five-Arc Star Ring through light bar, exclusive wheels, body-color sport bumpers, etc., further enhancing exterior recognition. Inside, an orange color scheme and metallic texture trim plates are added, improving the overall texture.

In terms of powertrain, the Highlight Edition is equipped with a higher-performance AGM battery, with a cycle life three times that of an ordinary battery. Meanwhile, the rear motor power is increased from 55kW to 70kW, the turbocharging technology is sourced from Porsche, and the charging efficiency reaches 99%. The impact of these changes in actual driving is: faster response in scenarios like ramp merging, intersection starting, emergency avoidance, etc., and stronger continuity in power output.

In terms of space layout, the BJ30 Nomad adopts a 3-row 7-seat design, with a wheelbase of 2820mm. The rear seats can be fully folded flat, forming a maximum 1496-liter storage space, or serving as a 1.92-meter flat bed surface. The car has a total of 38 storage spaces, and the third row can also accommodate adults with a height of 1.8 meters, which is not common in light off-road SUVs of the same class.

Worth mentioning is that the performance of the BJ30 Nomad's HEV hybrid architecture in the overseas market is also worth noting. Bloggers from South Africa, Indonesia, UAE, etc., conducted real-world tests. Fuel consumption per 100km is generally controlled within 5 liters, and range with one tank of fuel exceeds 1,000 kilometers. For users without charging conditions, this "gas-and-go" model is obviously more aligned with actual usage scenarios.

Regarding price, the full series of BJ30 Nomad launched a 30,000 Yuan trade-in policy. Super Trade-in Price starts from 69,900 Yuan, the Highlight Edition starts from 82,900 Yuan. At the same time, it provides whole vehicle lifetime warranty (first non-commercial owner), 0 down payment finance plan, OTA lifetime free upgrade and other supporting services. It is worth noting that, coinciding with the World Cup cycle, Beijing Off-road also launched a prediction activity. Users who buy cars can participate in guessing the champion and final score, and can get up to 50,000 Yuan car purchase subsidy.

In summary, the launch of the BJ30 Nomad Highlight Edition is a self-evolution on the basis of existing 150,000 users. It does not blindly pursue extreme parameters, but makes practical improvements in areas where users truly perceive, such as power response, space utilization, and durability. For consumers with a budget within 100,000 Yuan who hope to find a balance point between commute and light off-road, this car offers a choice worth considering.

The light off-road market never lacks products; it lacks products that can withstand the test of time. The BJ30 Nomad gave its own answer with 150,000 sales units and one public teardown.