June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler officially went off the line, simultaneously launching the Highlight Edition and a 30,000 yuan Super Trade-in Policy. As the model in China's light off-road SUV category to fastest achieve 150,000 unit sales, the growth rate of the BJ30 Traveler is not only a market victory for a single product, but also reflects the industry turning point of the light off-road sector penetrating from niche circles to mass consumption.

In the past two years, the Chinese off-road vehicle market has experienced structural expansion. Industry data shows that in 2025, the overall sales of off-road vehicles in China exceeded 1.3 million units, with a year-on-year increase of over 25%. Among them, light off-road models occupied nearly 70% of the market share, thanks to their affordable pricing and multi-scenario adaptability, becoming the core engine pulling category growth. The popularity of box-shaped designs and the penetration of outdoor lifestyles have turned the slogan "capable of both city and wild" into a real demand for mass purchasing.

Against this backdrop, the rapid volume increase of the BJ30 Traveler has a clear market logic: it precisely positioned the blank space for 100,000 yuan class family users. Previously, the light off-road market showed polarization: hardcore off-road pricing was relatively high and usage costs were expensive, while ordinary city SUVs lacked crossability and styling was similar. The BJ30 Traveler, with "Super Off-road, Super Large, Super Fuel-Efficient" as core tags, combined hybrid 4WD, seven-seat space, and affordable pricing, exactly hitting the composite needs of family users for "daily commute fuel-saving and weekend trips capable of rugged use".

The choice of technical path is the underlying support for this model to break through. Beijing Off-Road first landed its self-developed 3-Motor 4WD 6-Mode HEV hybrid architecture on the BJ30 Traveler, making it the first HEV hybrid model in the Chinese box-shaped SUV category. This architecture consists of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors, coupled with 30-millisecond response intelligent 4WD and six driving modes, balancing power output and fuel economy.

From an industry perspective, the popularization of the HEV route in the light off-road field has its unique market value. Unlike plug-in hybrids relying on charging infrastructure, the characteristics of HEV models to "refuel and go" and "no range anxiety" are more adaptable to Tier 3-4 cities and long-distance crossing scenarios, and also lowered the user's entry threshold. Real-world tests by auto bloggers from five countries such as South Africa and Indonesia showed that the BJ30 Traveler's fuel consumption per 100km did not exceed 5 liters under different road conditions, and the range per tank exceeded 1,000 kilometers. This "no recharging pressure" characteristic is one of the key factors for its rapid opening of the global market.

Space practicality constitutes another competitiveness of the product. With a 2,820mm wheelbase, three-row seven-seat layout, 1,496 liters trunk capacity, and 1.92m large bed space formed by fully folding the rear row flat, the vehicle jumped out of the single attribute of "off-road toy", becoming a multi-functional carrier that balances family travel and camping/living. 38 storage spaces and an extra-wide third-row design throughout the car also reflect detailed considerations for family users.

The most industry-significant move of this launch event was the 150,000 km real vehicle teardown with live coverage by CCTV Finance. In the automotive industry, public teardown of long-distance test vehicles is not uncommon, but tearing down a 150,000 km model in real-world usage status facing the whole network is essentially returning quality judgment power to the market. The teardown results showed that the vehicle engine had less carbon buildup, the transmission had no leakage, the battery pack had no bulging or degradation, and the chassis parts had no rust or oil seepage, with the overall condition close to that of a new car.

Behind this public teardown is the support of the Zhuzhou Super Factory's smart manufacturing system. Hundreds of robots in the welding workshop achieve 100% automation, and sealant dispensing precision is controlled at hairline grade; the stamping workshop's 5,000-ton class equipment forms the body panels at once; the painting workshop adopts fully automatic water-based paint process, reducing harmful volatiles by over 60%. The setting of all-process quality control checkpoints constitutes the manufacturing foundation of product durability. For 100,000 yuan class models, this level of manufacturing precision and quality control standards is raising the quality benchmark line of the entire niche market.

The Highlight Edition models launched alongside the 150,000 unit off-line reflects Beijing Off-Road's depth layout on niche needs. The new models, on the basis of the original products, upgraded in three dimensions of aesthetics, performance, and experience: the exterior added exclusive trendy modification kits and star ring wheels, the interior adopted a new orange color scheme and metal trim plates; at the power level, a long-life AGM battery was installed, and rear motor power was increased from 55 kW to 70 kW; at the configuration level, features such as ventilated and heated seats, heated steering wheel, auto window closing, and rhythmic ambient lighting were added, further covering the preferences of different age groups.

The downward trend of the pricing system continues the "Off-road Democratization" product logic. After the full lineup 30,000 yuan Super Trade-in Policy was implemented, the entry-level model Super Trade-in price started from 69,900 yuan, and the Highlight Edition started from 82,900 yuan, pulling the hybrid light off-road purchase threshold to the mainstream family sedan range. The essence of this pricing strategy is to spread costs through scale effect, allowing more ordinary families to contact light off-road lifestyles, rather than defining it as a niche luxury product.

Standing at the node of 150,000 units, Beijing Off-Road's product matrix thinking is also becoming clearer: BJ30 Traveler focuses on the mass market for volume sales, undertaking the function of popularizing light off-road life; BJ40 Extended-Range Long-Range version targets advanced users, focusing on extreme scenarios and long-range experience. The high-low combination product layout not only covers consumer groups with different budgets, but also continues the brand's 60-year accumulation of off-road technology.

From the industry dimension, the BJ30 Traveler's 150,000 units is a microcosm of the light off-road market entering the second half. When box-shaped designs become the industry standard, and hybrid technology is rapidly popularized, simple appearance copying and price wars are difficult to build long-term competitiveness. The competition in the future track will eventually return to the comprehensive competition of technical maturity, quality durability, and scenario adaptability.

150,000 units is not the end, but the starting point of a new round of competition. With more mainstream brands adding investment to the light off-road track, the market will welcome more sufficient product iteration and technology evolution. The path of "Technology Inclusiveness + Quality Transparency + Mass Pricing" taken by BJ30 Traveler also provides a referable development paradigm for the industry — the popularization of off-road culture has never been realized by raising thresholds, but by allowing every passion to find an accessible carrier.

The current SUV market is undergoing a profound consumption transformation. The previous binary division of "city commute SUV" and "hardcore off-road SUV" is completely broken, the light off-road track, with its advantages of diverse scenarios, outstanding cost-performance ratio, and suitability for home use, has become the fastest-growing blue ocean niche market in the auto industry. Users are no longer satisfied with mass-produced city commuting models; they want both fuel-saving comfort for city commuting and the confidence to rush into the mountains on weekends. The era of light off-road equality has fully arrived.

Under this industry trend, whoever can break the impossible triangle of performance, fuel consumption, and price can seize market discourse. On June 12, the BJ30 Traveler 150,000 Units Production Roll-off And High Light Edition Launch Event grandly launched at the BAIC Zhuzhou Super Factory. As China's light off-road SUV fastest to break 150,000 unit sales hit model, BJ30 Traveler again broke the industry speed record. The all-new High Light Edition officially launched, with a Super Trade-in Price starting from 82,900 yuan. Simultaneously, the entire series unlocked a 30,000 yuan large trade-in policy, with entry-level Super Trade-in Price as low as 69,900 yuan. With the sincerity of breaking the industry bottom price and hard-core quality proven by CCTV disassembly field tests, it redefines the value ceiling of the 70,000-100,000 yuan level light off-road market, truly realizing "Full Public Off-road Equality".

Industry Deep Review: From Styling Arms Race to Technical Arms Race, Light Off-road Enters Quality Inclusive Era

In the past two years, the domestic light off-road market has continued to explode. In 2025, the overall market share of off-road SUVs has reached 9%. Among them, light off-road models, with their affordable positioning and multi-scenario adaptability, have secured nearly 70% of the off-road niche market share, becoming the core track for autonomous brands to break through. However, while the track expands rapidly, industry chaos also appears: most models stop at the "accumulation of box-style styling" superficial arms race. Either fuel consumption is high and commuting costs are high, or 4WD performance is reduced and only off-road appearance is hollow, or quality control is concerning and long-term failure rate is high. It is difficult to balance home usability and off-road performance.

Consumer demands have already iterated, users no longer pay for "appearance gimmicks", but pursue real performance, low energy consumption, high durability, and all-scenario hard-core product power. In this industry context, Beijing Off-road, relying on over 60 years of professional off-road accumulation, stepped out of homogeneous competition and broke industry barriers with technology inclusion. The 150,000 units sales milestone of BJ30 Traveler is by no means simply market data, but 150,000 users voting with real money, the highest recognition of "Chinese Intelligence Light Off-road" quality, also proving that high durability, low energy consumption, and all-scenario light off-road are the market's true mainstream demand.

150,000 Users Build Quality Monument: Three Hard-core Strengths Break Light Off-road Fixed Shortcomings

Behind the 150,000 units sales, is BJ30 Traveler's absolute support of three core strengths of "Ultra-Wild, Ultra-Spacious, Ultra-Fuel-Efficient", completely solving the industry pain points of traditional off-road SUVs being fuel-hungry, small space, and weak passability, realizing the dual balance of city commuting and mountain off-road.

Ultra-Wild Performance, Ordinary People Can Also Have Professional 4WD. Unlike pseudo 4WD and on-demand 4WD of most models at the same level, BJ30 Traveler is equipped with industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture. As China's first HEV hybrid box-style SUV, hardware configuration is fully maximized. 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motor collaborative power, balancing long-distance energy saving and instant power explosion; 30-millisecond extreme speed response intelligent 4WD, 0.5 seconds to explode peak torque, combined with center energy lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easy to conquer complex road conditions such as mud, sand, steep slopes, off-road confidence far beyond the same level.

Ultra-Spacious Space, Seven-Seat Layout Unlocks Family Travel Freedom. Relying on 2,820mm ultra-long wheelbase and 66% ultra-high usable space rate, the new car creates class-leading 3-row 7-seat space. 1.8-meter adults still sit comfortably in the third row. 1,496L ultra-large trunk combined with fully flat fold 1.92-meter large bed, plus 38 refined storage spaces throughout the car, perfectly adapting to family outings, long-distance self-drive, outdoor camping and other all-scenario needs, thoroughly saying goodbye to the cramped feeling of compact SUVs, allowing every passenger to travel comfortably.

Ultra-Fuel-Efficient Energy Consumption, Global Field Test Certification Fuel-saving Benchmark. Fuel consumption is the core pain point of home users. BJ30 Traveler, with mature hybrid technology, achieves global class-leading energy-saving performance. South Africa, Indonesia, UAE, Poland, Mexico five countries auto bloggers joint field tests, new car fuel consumption per 100 km stabilized under 5L, one tank of gas range over 1,000 km, thoroughly saying goodbye to range anxiety and charging hassle, fill up and go, save time and worry. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, lower maintenance cost, long-term car use cost-performance maximized.

High Light Edition Newly Launched! Appearance, Performance, Experience Triple Leap, Completing All Shortcomings

Relying on 150,000 user reputation accumulation, Beijing Off-road precisely insight user upgrade needs, officially launched BJ30 Traveler High Light Edition. On the basis of original hard-core product power, realizing appearance, performance, experience full-orientation advance, creating no-shortcoming national light off-road SUV, Super Trade-in Price only starting from 82,900 yuan.

Appearance High Light: Box-style Tough Temperament, Balancing Exquisite Trend. The new car continues the classic tough box-style造型，combined with exclusive Five-Part Star Ring Through Lighting Group, identifiability maximized. Exclusive electrified trendy modification kit, Star Ring Wheels, color-matched sport bumper added, sportiness and ease fully present; New orange interior combined with metal texture trim plate, texture fully upgraded, meeting young people's personality aesthetics, also fitting family users' steady taste, appealing to all age groups' aesthetics.

Performance High Light: Hardware Fully Upgraded, Power Response More Rapid. Targeting user high-speed overtaking, intersection starting, emergency evasion scenario needs, High Light Edition completed core hardware upgrade. Replaced triple lifespan high-performance AGM dedicated battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, charging efficiency as high as 99%; Rear motor power from 55kW to 70kW, power output more sufficient, response more timely, daily commute smooth and fuel-saving, high-speed overtaking confidence sufficient.

Experience High Light: Creating Mobile Comfortable Living Room, Home Experience Maximized. New car relying on high body design bringing open vision, equipped with seat heating, ventilation, steering wheel heating all-comfort configuration, comfortable travel in all seasons. Equipped with smart sensor auto window close, 64-color dynamic ambient lighting and other detail configurations, balancing practicality and sense of ritual, can bear love for mountains and seas, can also meet daily commute exquisite comfort.

CCTV Authoritative Disassembly Field Test! 150,000 km Real Car Verifies Chinese Intelligence Hard-core Strength

True quality, fear no strict disassembly inspection. To intuitively show vehicle durability quality, this launch party partnered with CCTV Finance, on a 150,000 km driven BJ30 Traveler carried out online live streaming disassembly. 150,000 km, equivalent to ordinary family nearly ten years of car usage mileage, is the best standard for testing vehicle long-term quality.

Disassembly results surprised the whole network: Engine turbo carbon deposit extremely low, power output still in peak state; Transmission no oil leak, gears no wear, working conditions stable and excellent; Battery pack no bulging, liquid leak, degradation problems, no aging fault hazards; Subframe, suspension arms no rust, oil seepage situation, chassis regularity, flatness nearly new car. The whole field disassembly live streaming, with the most real car condition proving, BJ30 Traveler materials solid, craftsmanship reliable, durability outstanding, long-term car use safe and worry-free, maintenance cost extremely low.

At the same time lenses went deep into BAIC Zhuzhou Super Factory, revealing hard-core support behind quality. Fully automated robot welding, hair-thin precision gluing, 5,000-ton giant equipment integrated stamping forming, fully automated environmental protection painting, multiple high precision processes building car body quality, layer by layer strict quality control check, guaranteeing excellent quality of every vehicle rolling off production line from source, interpreting Chinese Intelligence's hard-core strength.

Annual Heavy Benefits Maximization! 30,000 Trade-in Subsidy + Five-fold Favors, Entry Threshold Historically Low

To return 150,000 users' trust and love, Beijing Off-road launched the most sincere policy in history, going all out to promote off-road equality, making ordinary families can also easily own professional light off-road SUVs.

All series models heavy unlock 30,000 yuan Super Trade-in Policy, trade-in, new purchase users can enjoy, entry-level Super Trade-in Price as low as 69,900 yuan, created a new low for price in its class. On this basis, limited time stacking five-fold exclusive favors:

1、Warranty Favor: Gift value 6,000 yuan whole vehicle lifetime warranty (First non-commercial owner);

2、Financial Favor: 0 down payment and other diverse financial plans, reducing car purchase pressure;

3、Friend Referral Favor: Old customer referral sales, up to get 800 yuan JD Card;

4、Upgrade Favor: All series lifetime OTA free upgrade, often used often new;

5、Data Traffic Favor: Basic data traffic lifetime free, 2 years unlimited entertainment data traffic.

Not only that, coinciding with World Cup event node, brand limited time launch "Passionate World Cup, High Light Win Big Prizes" activity, visit store car purchase can participate event betting, accurately hit champion and final score, can stack enjoy 50,000 yuan purchase subsidy, benefits intensity maximized.

In Conclusion: With Inclusive Power, Opening Full Public Light Off-road New Era

From 150,000 units sales rapidly landing, to High Light Edition model heavy iteration, to breaking bottom price car purchase policy, Beijing BJ30 Traveler always taking user needs as core, breaking high-end off-road price barriers, homogeneous product involution dilemma. Over 60 years off-road technology accumulation, CCTV authoritative quality verification, global field test fuel-saving strength, ultra-large space all-scenario, making this car achieve "city and wild capable, fuel-saving durable, people-friendly inclusive".

In the industry tide of New Energy and Lightweight Off-road, Beijing Off-road with technology inclusion, quality persistence, sincere pricing, redefines 100,000 yuan level light off-road SUV value standard. In the future, BJ30 Traveler will continue to accompany tens of millions of families, unlocking city commute comfort and mountain rush freedom, letting every love has place to settle, letting every trip be High Light Moment.

The domestic hard-core off-road industry is currently in a period of structural transformation, with niche segment consumption shifting from past small-scale circles to mass-scale development. Event-powered mass production has become the standardized path for autonomous brand technology iteration. With the improvement of domestic supply chains and continuous expansion of outdoor consumption demand, the overall sales of domestic hard-core off-road vehicles in 2025 exceeded 350,000 units. The industry growth rate has led the passenger car market for years, and major automakers are using top-level rally events like Tarim to complete product reliability checks and technology implementation conversion. Unlike new energy vehicle companies focusing on technical routes of extreme speed and aerodynamic drag optimization, traditional fuel-powered hard-core off-road brands choose long-distance extreme rallies as product verification carriers. After the 2026 Tarim Rally concluded, the 212 off-road vehicle landed in Qingdao for its closing celebration. This industry gathering not only reviewed the team's rally results but also fully released the brand's industrial layout relying on events to connect R&D, mass production, and after-market user cultivation across the full chain, providing a reference implementation model for the transformation and upgrading of domestic legacy off-road brands.

Extreme events complete mass-production technology scale verification

This year's Tarim Rally total mileage was 7,500 km. Gobi desert high-temperature sandstorms and continuous cross-road conditions form a natural all-condition reliability test environment. The industry generally views the Tarim T2.1 mass-production category as the authoritative performance exam for civil hard-core off-road vehicles. Competition rules limit that core power and chassis architecture must follow mass-production original factory specifications, greatly compressing automaker heavy modification space. The value of the results directly reflects the overall original factory manufacturing standards. The 212 team chose the T01 model in near-original state to compete, facing a crowd of joint-venture and autonomous brand racing cars equipped with 3.0L Turbo large displacement power. Relying on the 2.0T powertrain to achieve cross-class competition, SS10 to SS13 four stages secured two championships and one runner-up, becoming the only brand with full team finish in the T2.1 manufacturer category and winning the runner-up in the category. Behind the results is the empirical backing of the entire power and chassis system tested under extreme conditions.

Core vehicle hardware all follows mass-production on-sale configurations. The 2.0T engine paired with ZF 8AT transmission and BorgWarner large transfer case power combination achieves low-end torque output comparable to large displacement models under full-load towing and climbing scenarios. The 4L mode 2.64x torque amplification design has been optimized through long-distance uninterrupted actual testing. Non-load-bearing body paired with front and rear solid axle classic off-road architecture. Relying on whole vehicle galvanized sheets and chassis specific tuning, solve the industry common problems of traditional hard-core off-road body deformation and chassis rust. Passenger compartment structure reinforcement brings 16% top load-bearing capacity improvement. Cage body paired with panoramic image emergency rescue configuration completes the synchronous verification of off-road performance and civil safety configurations.

From an industry dimension observation, this original vehicle extreme participation mode saves high laboratory simulation test costs, takes Gobi extreme environment parts loss power attenuation and other actual test data reverse input to R&D system, shortens product improvement cycle, is the typical implementation mode of cost reduction and efficiency enhancement for domestic off-road.

Full-link layout perfects domestic off-road industrial ecosystem closed loop

Competition data landing civil product transformation, is the industry's core landing link. 212 relies on Tarim actual test data to promote modification kit commercialization. The full set including chassis armor anti-defeat wheel professional tires escape equipment Tarim same-source modification products land on the official mall, making up for the domestic off-road after-market original modification category missing shortcomings. For a long time domestic off-road modification market with third-party workshop products mainly, parts compatibility and reliability lack authoritative testing, original factory event kit landing can standardize segmented after-market, promote off-road modification from non-standard modification to standardized mass production, perfect the industry chain supporting links outside whole vehicle manufacturing.

The brand also finally determined multiple overseas domestic top-level events participation plans. Dakar Rally Malaysia Sabah Rainforest Race Alxa T3 and 2027 Tarim all included in the schedule, continuously complete multi-scenario technology calibration with different terrain events. For end-users start 2027 Tarim civilian driver recruitment, team up with professional driver Han Wei build professional off-road training academy, break through ordinary car owners learn to drive practice driving compete complete channel. This layout jumps out of single vehicle sales traditional automaker profit model, upward relies on events iterate whole vehicle technology, downward extends modification accessories and driving training business, form product event service three-in-one industrial closed loop.

Industrial model innovation reflects the general trend of domestic off-road development

212 borrows Tarim Rally event to complete product verification and industrial layout series of actions, reflects domestic legacy hard-core off-road industry transformation and upgrading common logic. China automobile industry's maturity reflected in segment track diversified breakthrough, new energy brand deep dive three-electric extreme speed technology, hard-core off-road brand rooted in long-distance reliability and full industry chain construction, two routes parallel solidify China manufacturing overall strength. Past domestic hard-core long term constrained by core parts dependency import R&D costs remain high, now rely on Tarim and other domestic top-level events complete whole vehicle and parts synchronous actual test, add domestic complete upstream and downstream supply chain supporting, gradually get rid of foreign technical shackles. From single vehicle production to event R&D modification sales driver cultivation full chain operation, 212 development path represents domestic off-road from product manufacturing to lifestyle service provider transformation industry trend.

On June 6, the 212 Off-road Vehicle Khara-Tar Rally Finale Celebration was successfully held in Qingdao. The event venue was full of stars, with famous sports host Han Qiaosheng and professional racer Han Wei personally attending. 212 manufacturer team, user team drivers, and the technical logistics team that provided protection throughout the journey were all present. Everyone gathered to relive the passionate journey of the 212 team galloping across the desert and Gobi in this year's Khara-Tar Rally, putting a perfect period to this extreme off-road journey.

The just-concluded 2026 China Khara-Tar International Rally covered a total distance of up to 7,500 kilometers. Complex and changeable road conditions and severe environmental tests challenged every participating vehicle and driver. The 212 team that departed this time stood out remarkably. Participating vehicles basically remained in their original factory production state, facing a group of 3.0T models directly with 2.0T power, completing a cross-level challenge of strength. In multiple key stages from SS10 to SS13, the team successively achieved excellent results with two championships and one runner-up. Finally, 212 became the only brand in the T2.1 Production Group manufacturer team to achieve 100% completion for all members, and secured the runner-up position for the manufacturer team in this group, using hardcore strength to confirm the off-road foundation of production models.

The main model T01 participating this time did not undergo heavy race modifications; original factory configuration was sufficient to cope with the extreme field. The vehicle is equipped with a mature power combination of a 2.0T engine and ZF 8AT transmission. Low-end torque performance is outstanding. Whether climbing steep slopes in the Gobi or moving with a full load trailer, power performance is not inferior to large displacement models. Equipped with BorgWarner heavy-duty transfer case, low and high-speed gear shifting is smooth. After activating 4L mode, torque can be amplified 2.64 times. Power distribution is flexible and reasonable, output is stable during long-distance crossing, and failure rate is extremely low.

The body and chassis were also carefully refined. The body-on-frame body paired with front and rear solid axle structures keeps the body stable facing severe bumps on off-road surfaces, bomb pits, and other complex road conditions, and torsion resistance is outstanding when carrying heavy loads during crossing. The chassis was specially tuned for Khara-Tar extreme road conditions; original state can easily adapt to various outdoor complex terrains. The whole vehicle uses galvanized steel plates. Even encountering Gobi gravel scraping, it is not easy to rust. At the same time, the vehicle reinforced roof load-bearing capacity, overall performance improved by 16%. Combined with cage body, 540° panoramic image, emergency rescue call and other configurations, from structure to function, it comprehensively guards the safety of passengers and drivers.

Beyond excellent performance on the field, 212 is also committed to allowing ordinary owners to embrace off-road fun. At the celebration venue, the brand officially announced that the exclusive Khara-Tar modification kit will soon go online in the official mall. The kit includes practical accessories such as chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment, allowing civilian version models to also unlock stronger off-road performance. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing Company, stated that the brand hopes to continue popularizing off-road culture and let more people rush towards the distance and love in their hearts.

Looking to the future, 212's off-road event map is still continuously expanding. The Kara Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and 2027 Khara-Tar Rally and other domestic and international top events have all been included in the brand plan, insisting on using events to force product technology upgrades. At the same time, the 2027 Khara-Tar User Driver Recruitment Plan has officially launched. The brand will also work with Han Wei to build the Champion Off-road Training Academy, providing professional training and competition channels for a wide range of off-road enthusiasts.

From professional field testing of products, to supporting services empowering users, to building an all-people participation off-road platform, 212 has always remained true to its original intention. Every 212 off-road vehicle carries the off-road dreams of countless owners, and the brand will continue to move forward, letting every person who loves off-road be able to rush towards their own "Khara-Tar Dream".

The 2026 Ring Tower Rally is halfway through, from the floating sand at the edge of the Taklamakan to the gravel at the foot of the Kunlun Mountains, and then to ground temperatures approaching 70°C, every inch of the track demands "reliability under extreme conditions" from the participating vehicles. As the only mass-produced hard-core vehicle in China using a front and rear integral axle structure, the 212 T01 challenges the "hardest Ring Tower in history" in almost stock form, completing practical tests under multiple extreme road conditions. On the track, it faces strict challenges; off the track, T01 balances daily travel, achieving dual compatibility between professional off-roading and home commuting.

Inside the Arena: Forging Mechanical Quality in the "Devil Stage"

As the competition deepens, T01 withstood the baptism of long-distance raids and gravel stones in the early stages, demonstrating stable mechanical quality.

When the race reached the "Yudu Secret Realm" stage, the purgatory mode officially began. This stage surrounds the Taklamakan Desert, with soft sand, wetlands, and mud alternating, becoming the "watershed" with a very high elimination rate this year, where many race cars failed here. Facing the repeated tearing of rocky gullies, T01 performed exceptionally calmly. The front and rear integral axle + body-on-frame hard-core architecture gives it a natural long suspension travel and anti-torsion rigidity. Even if one wheel is pushed to the limit and the other is suspended in the air, it can still keep the tires biting the ground, providing stable traction.

If the "Yudu Secret Realm" stage tests passive durability, then the "Qiemo Deadly Pass" is a life-and-death battle of active breakthrough. Sudden strong winds, rainstorms, and sandstorms occurred during the stage, visibility dropped to 20-30 meters. Any throttle lag or torque dropout means getting stuck, digging out sand, or even retiring. The "Golden Powertrain Combo" of T01 shines here: The 2.0T engine outputs 185kW maximum power and 410 N·m peak torque. Paired with the transmission's 5.00 wide gear ratio and direct downshift capability across gears, it gives the driver nearly instantaneous gear response between climbing sand dunes and going downhill. T01 calmly escapes from soft sand ridges time and again, showing extremely strong power stability and all-terrain adaptability.

Outside the Arena: Balancing Daily and Diverse Outdoor Needs

Extreme conditions on the track are a centralized verification of T01's hard-core strength. This confidence stems from 212's accumulation in international top-tier events like Dakar and Malaysia Rainforest Challenge. T01 did not stop at pure off-road performance, but simultaneously achieved comprehensive advancement in driving comfort, intelligent safety, and diverse expansion capabilities, able to calmly return to the city to meet users' diverse travel scenario needs.

For outdoor exploration scenarios, T01 has a 40° approach angle, 36° departure angle, and 850mm maximum wading depth, allowing users to calmly cross streams and rugged mountain roads. To meet users' diverse outdoor play methods, T01 comes standard with 2.5-ton towing capacity right from the factory. Whether towing an RV, or pulling a yacht, motorboat, it can be easily and legally achieved. In addition, the 30+ expansion installation points reserved on the whole vehicle allow adding equipment like snorkels and desert flagpoles without drilling holes, allowing direct installation, letting every user define their vehicle at will and easily travel to mountains and seas.

Under the dual scenarios of hard-core off-roading and family travel, T01 has built a solid safety baseline for users with solid materials. The body adopts an anti-roll cage design, through 7 horizontal 2 vertical roof supports and 6 horizontal 6 vertical floor reinforcement beams, combined with a high-strength steel ratio of up to 96%, constructing the "steel and iron bones" of the passenger compartment. For complex outdoor environments, the body steel sheet metal parts of the entire series use galvanized sheets to resist corrosion from the source. After facing daily car usage scenarios, T01 also shows a convenient and flexible side. During daily city commuting or off-roading in narrow sections, the standard 360° panoramic image and transparent chassis functions can effectively eliminate blind spots and easily park into the garage.

In addition, T01's quietness is noteworthy. This stems from the powertrain active end mounts upgrading to castings, reducing idle vehicle vibration by 40%~50%, and acceleration and constant speed condition vibration reduced by 25%~40%; high damping bushings are used on key chassis parts to effectively attenuate low-frequency noise transmitted from the road; the firewall, carpet, rear wheel cover, rear side panel are comprehensively thickened with sound-absorbing insulation materials, reducing acceleration noise by 3dB, constant speed and wind noise reduced by 2~3dB. If the Ring Tower track validated T01's mechanical quality, then the excellent NVH performance shows its "delicate" side in daily life, allowing this hard-core off-roader to still provide a comfortable driving experience after returning to the city.

As the "Benchmark for Professional All-Terrain Hard-Core Off-Road", T01 can not only withstand repeated questioning on devil tracks, but also becomes a daily vehicle trustworthy for off-road enthusiasts by virtue of factory expansion capabilities and all-scenario adaptability. In the future, 212 will continue to bring the reliable quality accumulated on the track to more global users, truly achieving a perfect balance between off-road equality and quality life.

On June 6, the 212 Off-Road Vehicle Ring-Tar Grand Finale Celebration was held in Qingdao. Famous sports event host Han Qiaosheng, professional racing driver Han Wei, 212 Off-Road Vehicle manufacturer team drivers, user team drivers, and technical logistics team members and other participants of the Ring-Tar rally gathered together to jointly review the extreme journey of the 212 Off-Road Vehicle team in this year's Ring-Tar Rally.

In the just-concluded 2026 China Ring-Tar International Rally, the 212 Off-Road Vehicle team competed with mass-produced vehicles in near-original factory condition. In the extreme journey of a total mileage of 7,500 kilometers, they completed the "2.0T vs. 3.0T" cross-class challenge. Successively achieving "two championships and one runner-up" in stages SS10-SS13, they ultimately became the only brand with 100% finish rate in the T2.1 mass-produced group manufacturer team, and won the runner-up for the manufacturer team in this category.

This year's competing vehicle T01 has no heavy racing modifications. It is equipped with the same powertrain as the Ring-Tar—2.0T engine and ZF 8AT transmission. After the entire race inspection, low-end torque is powerful, comparable to large-displacement models when climbing gullies or towing with a full load; paired with a BorgWarner large transfer case, high/low speed switching is fast. In 4L mode, torque can be amplified 2.64 times, achieving torque distribution according to demand, ensuring stable power output for long-distance traversing and reducing failure rates. Regarding body structure, T01 adopts a body-on-frame construction with front and rear solid axles. The body remains undistorted when driving on rough off-road surfaces and potholes. It has maximum torsional resistance when overloaded. The chassis is specially optimized and tuned based on Ring-Tar extreme road conditions, adaptable to various complex road conditions straight from the factory. Moreover, the entire vehicle body uses galvanized steel plates, fearlessly enduring gully gravel scratches and resistant to rust. Additionally, T01 strengthens the top load-bearing capacity of the passenger cabin, with performance increased by 16%. Combined with cage-style passenger cabin design, 540° panoramic image, dash cam, and emergency call rescue functions, it provides comprehensive protection for passenger safety.

To allow more users to personally feel the charm of the Ring-Tar race, 212 announced that Ring-Tar modification kits will soon land on the official mall. The kit covers chassis armor, anti-slip wheels, off-road tires, and recovery equipment, aiming to endow users' beloved cars with stronger off-road strength. From the strict verification on the extreme racing field to the continuous cultivation of the user ecosystem, 212 is relying on the deep interaction between racing, products, and users to help ordinary people realize their off-road dreams. He Zhaopeng, General Manager of 212 Off-Road Vehicle Marketing Company, stated: "212 aims to popularize off-road culture, giving more people the chance for that seed about distance and dreams in their hearts to take root and sprout."

Regarding future race plans, 212 also stated that a series of top domestic and international races, including the Silk Road Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Ring-Tar Rally, are all in planning, and 212 will continue to promote research through racing. Meanwhile, 212 officially launched the 2027 Ring-Tar User Driver Recruitment Plan and will join hands with Han Wei to establish a Champion Off-Road Training Academy, providing users with systematic pre-race guidance and participation opportunities. By honing products through racing and empowering users through training, 212 is gradually implementing the vision of mass off-roading, ensuring every 212 carries the user's own Ring-Tar dream.

June 6, the 212 off-road vehicle Altay Rally finale ceremony landed in Qingdao. Han Qiaosheng, well-known driver Han Wei, manufacturers and amateur drivers, and event logistics teams gathered on-site to recap the just-concluded 2026 Altay International Rally. This year's event covered an extreme journey of 7,500 km. The 212 team relied on near-stock T01 mass-produced models, facing a host of 3.0T large-displacement competitors with 2.0T power, securing two wins and one runner-up in stages SS10 to SS13, winning the runner-up position in the T2.1 production factory team, and was the only participating manufacturer to achieve 100% course completion in this category. From the extreme battles on the Gobi sand fields to the glory summary at the offline ceremony, the old off-road IP proved with a practical fight: classic off-road is not just about preserving nostalgia; stock mass-produced cars can also stand on the podium of domestic top-tier rally events. The ordinary person's Altay off-road dream is taking root and sprouting.

The Altay Rally is known as the 'Eastern Dakar'. The 2026 session is considered the peak of difficulty in history by the industry. It spans across the northern and southern sides of the Tianshan Mountains, interwoven with desert, Gobi, Yardang, and shell crater road conditions. Over 60% of stages are shifting desert terrain, with partial stage surface temperatures breaking 60°C. Ultra-long distance high temperatures, continuous marches in no-man's-land caused many old teams to fail consecutively. The single ultra-long SS3 stage alone saw more than 30 vehicles suffer tire blowouts and more than 10 race cars helplessly withdraw, a tragic scene. The T2.1 category, as the core arena for factory mass-produced head-on showdown, rules clearly require that participating vehicles' power, chassis, gearbox, and other core hardware remain consistent with the mass-market production version. Only safety accessories like roll cages can be added, making it a 'strict open-air testing laboratory' for measuring a off-road vehicle's factory reliability. Against this background, 3.0T large-displacement models have long occupied category advantages. For small-displacement 2.0T models to break through was viewed by most off-road practitioners as an almost impossible task before the race.

No one expected that the old domestic off-road 212 would become the biggest dark horse of this event. The T01 battle cars that participated throughout had no heavy event modifications. The factory standard 2.0T turbocharged engine paired with ZF 8AT gearbox, assisted by BorgWarner large transfer case, 4L mode torque can be amplified 2.64 times. Under extreme operating conditions such as Gobi steep slope climbing and full-load towing, low-torque output is enough to rival large-displacement models. Long-distance crossing power remained smooth throughout, and failure rate was controlled at an extremely low level. At the body level, body-on-frame + front and rear solid axle classic hard-core architecture, combined with specialized optimized chassis tuning, faced continuous bumps and deep pit impacts, with body torsion resistance and deformation control performance standing out; full vehicle galvanized steel body calmly resisted Gobi gravel continuous scraping corrosion. Regarding safety configurations, the load-bearing capacity of the reinforced occupant cabin top increased by 16%. The cage body structure, paired with 540° panoramic imaging and emergency rescue call system, balanced extreme off-road performance with daily driving safety. This set of factory hardware configuration stood up to the solid real-world all-scenario verification in more than 7,000 km of bad road conditions.

At the finale ceremony scene, a group of Altay witnesses took turns sharing stage stories. From steady positioning earlier to preserve vehicle condition, to the latter half's devil desert stages suddenly powering up to sweep stage championships and runner-ups, drivers admitted that before the race no one was certain a 2.0T factory car could break out from a group of large-displacement opponents. The vehicle's stable and durable foundation was the key for the team to achieve full completion. Famous event host Han Qiaosheng commented on-site: "212 is a symbol of off-road nostalgia for generations of Chinese. In the past, people only remembered its classic history. Now it refreshes cognition with Altay results. Domestic hard-core off-road is breaking stereotypes with practical factory quality." Champion driver Han Wei also stated on-site: "T01 factory mechanical quality exceeded industry expectations. Relying on event data to polish products is a reliable path for domestic off-road brands to move steadily upwards."

Stage results landing in the consumer market was the heavy signal released by this ceremony. 212 officials officially announced at the event that the Altay same off-road modification kit will soon land on the brand's official mall. The kit includes chassis armor, beadlock wheels, professional off-road tires, and a full set of recovery and rescue equipment. All modification accessories have been tested on 212's 7,500 km extreme road conditions. Ordinary 212 owners do not need to modify the vehicle body significantly and can quickly upgrade off-road hardware to easily realize a cross-over switch from city commuting to wilderness crossing. 212 Off-Road Vehicle Marketing General Manager He Zhaopeng stated in the ceremony interview: "212's original intention was never to only be a race champion car, but to popularize off-road culture, giving every ordinary owner a chance for the off-road seeds in their hearts to take root and sprout. Verifying products at the Altay venue and benefiting users with modification kits is a key step for the brand to connect the race track and consumer market."

Focusing on future event layout, 212 has finalized the global off-road event map: the Altay Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Altay Rally are all included in the participation plan, continuously practicing the 'race promoting research' product development philosophy. In addition, the brand's two heavy user support plans were launched simultaneously: the 2027 Altay amateur driver national recruitment has officially started, ordinary owners have the chance to fight in the top Altay venue as drivers; partnering with champion driver Han Wei to build the Champion Off-Road Training Academy, providing systematic off-road teaching, pre-race training, and full-chain empowerment for race participation to national owners. From professional factory teams fighting international events to cultivating amateur off-road enthusiasts, 212 is building a complete national off-road ecosystem from products, events to user training.

Looking at the domestic hard-core off-road market, many brands fall into the quagmire of 'heavy track modifications for results, mass-market vehicles disconnected from race cars', while 212 chooses to go against the grain, insisting on factory mass-produced car participation, using Altay extreme road conditions to reverse-optimize mass-produced models, and then releasing off-road technology precipitated from the track to ordinary consumers. With more than 60 years of brand accumulation, 212 has long stepped out of the single-nostalgia marketing old road. The Altay 7,500 km yellow sand trial is a self-renewal of classic domestic off-road. When modification kits enter the mall and amateur drivers can go directly to the Altay venue, 'Every 212 has an Altay dream' is no longer a slogan, but a reality that can be touched upon landing.

In the future, accompanied by multiple domestic and international top events landing successively and the off-road training academy operating on a normalized basis, 212 will also continue to convert track technology into consumer product strength, letting domestic hard-core off-road not only gallop across the Gobi and Altay but also accompany thousands of owners to rush to the distant mountains and fields.

June 1, the 2026 Huan Ta Rally officially concluded. In this ultimate showdown between 258 racers and 138 racing vehicles, the 212 Off-Road Vehicle team played it steady, consecutively achieving a record of "two championships and one runner-up" from SS10 to SS13 stages, and ultimately secured the runner-up position among the manufacturer teams in the T2.1 Production Group, becoming a highlight of this year's event. Facing the harsh track environment, the 212 Off-Road Vehicle team was not only the only manufacturer team to achieve 100% completion, but also undertook an over-class challenge of "2.0T vs 3.0T", delivering a report on "reliability" and "durability" with production vehicles close to original factory conditions in extreme environments.

All Crew Finished, Second-Half Burst, Breaking Through the "Toughest Huan Ta"

This year's Huan Ta is hailed as the "toughest in history". Among the total 7,500 km, deserts account for over 60%, and extreme high temperatures plus attacks in uninhabited areas posed severe tests for vehicles. Under such conditions, the 212 Off-Road Vehicle team demonstrated ultimate mechanical quality and tactical cooperation.

In the fiercely competitive T2.1 group, the 212 T01 entered with a 2.0T engine. In the first race SS1 stage, it secured third place in the T2.1 group; in the SS3 stage, amidst the dangerous situation where more than 30 racing cars had blowouts and over a dozen withdrew, it became the only 2.0T manufacturer team to finish in this group; in the SS5 stage with the highest elimination rate, the team withstood the dual pressure of mechanical limits and driver will, securing third and fourth places in the group with a 100% completion rate.

Entering the continuous devil stages of the second half, the No. 265 and No. 266 teams repeatedly ranked at the forefront of the group, and consecutively won the first place in the T2.1 Production Group in the SS10 and SS11 stages, defending the advantage with "double championships"; in the SS12 stage, the No. 265 team continued its hot form and secured the runner-up position. Upon completion of the race, 212 secured the runner-up position among the manufacturer teams in the T2.1 Production Group, and became the only brand in the T2.1 Production Group to achieve full crew completion in the entire field.

Behind the steady performance lies the systematic test that the 212 T01 withstood under continuous extreme operating conditions.

During the race, morning dust filled the air, the noon sun scalded the ground, and the day-night temperature difference was severe. The T01's power system maintained stable output in the rhythm of alternating high temperatures and high loads. In the riverbeds densely crisscrossed with cross-axles, the "Chicken Nest Pits" section repeatedly tested suspension travel and tire ground contact capability, with the T01 maintaining effective adhesion throughout. Even after continuously crushing over hidden pits in a gravel riverbed, its high anti-torsional rigid body maintained stable posture. Whether climbing steep sand dikes or cutting into broken river channels, the T01 could pass smoothly without any passive getting stuck throughout the journey. Every time passing the blade edge and every time stepping on the accelerator, it verified the vehicle's solid mechanical quality and durability performance under extreme environments.

While the team raced against time, the Explorer 01 undertook the team's logistical support throughout the journey.

After the racing cars returned daily, the Explorer 01 arrived on time carrying repair equipment and spare parts, and the logistics team completed the vehicle inspection within a very short time. For every emergency relocation during the event, the Explorer 01 ensured spare parts and maintenance personnel rushed to the next camp in time, allowing the racing cars to return to race condition in the shortest time possible. Throughout the entire race, the Explorer 01 maintained a steady rhythm, building a solid logistical defense line for the team.

Promoting Research through Racing, Empowering Technology, Letting the Legendary 212 Go Global

The achievements achieved by 212 in the Huan Ta Rally directly verified the mechanical quality and durability limits of the T01 model. This stable performance under extreme environments relies on the support of the brand's underlying technical architecture.

At the 2026 Beijing Auto Show, 212 officially launched two major technology platforms: "Knight" and "Expedition". Among them, the "Knight" platform adopts the most traditional and reliable off-road structure featuring front and rear 5-link solid axles and a non-load-bearing body, supporting gasoline, diesel, and hybrid systems, where both T01 and Explorer 01 were born. The "Expedition" platform is positioned as a future-oriented full-scenario intelligent off-road architecture.

The official launch of the two major platforms marks that 212 has completed the construction capability from single vehicle production to systematic technology output, and provides a technical benchmark for subsequent globalization layout.

Since 2025, 212's determination to go global has taken root overseas one after another. Currently, 212's global sales network has covered more than 80 countries and regions. To better serve global users, 212 has systematically built an overseas operation system: establishing overseas subsidiaries and offices in places like UAE, Mexico, Indonesia, as well as 9 global parts center warehouses; simultaneously expanding the global KD network, landing multiple KD knock-down assembly projects in Southeast Asia, Central Asia, and the Middle East; in the future, more KD projects will continue to be built in Latin America and Africa, significantly shortening delivery cycles to provide more local, agile, and considerate service support for global users.

It can be said that 212 is making Chinese off-road shine on the world stage with solid technology and systematic capabilities.

Exploration and Passion, Letting Off-Road Spirit Cross Mountains and Seas

The competition venue is the harshest trial ground, yet it is also the most moving place where off-road spirit occurs. At Huan Ta, the team repeatedly assisted stranded spectators to escape, and actively stopped to rescue opponents on the track; during the race, a little boy who came specially from 200 kilometers away received a driver's cap gifted by No. 265 driver Wang Peng—for a child who came due to passion, this might be the starting point of chasing off-road dreams. These actions inside and outside the arena reflect 212's deeper value background: Exploration and Passion.

What the 212 brand hopes to provide is not only high-performance off-road vehicle products, but also to convey a spirit of off-roading. 212 believes this is a common language globally. Domestically, 212 integrates off-road culture into daily scenarios through activities such as the "Happy Wilderness Day" Music Party and the G212 National Road Exploration Tour; overseas, from Dakar, Malaysia Sabah Rainforest Race verifying product hard power, to Mille Miglia classic car rally, and dialoguing with global automotive culture at the US SEMA modification show; then to the 212 brand globalization strategy launch event, making a solemn declaration to the global market in Dubai — 212 is integrating the exploration spirit originating from China with diverse global off-road cultures. Through every localization connection, 212 is striving to become a trusted partner in the journey of global explorers.

Excellent performance on the Huan Ta racecourse not only proves the product hard power of 212 production models, but also shows the continuous upward technical accumulation and system capabilities of Chinese off-road brands. Adhering to the strategic determination of "doing 100,000 meters depth for 1 meter width", 212 will continue to use top-level events as trial grounds, polish product technology with extreme operating conditions, continuously enrich the off-road product matrix, let more users feel the reliable confidence of Chinese tough off-road, and let Chinese off-road brands continue to drive towards a broader world stage.

On June 6, 212 Off-Road Vehicle held a wrap-up celebration for the 2026 Tarim Rally in Qingdao. Event host Han Qiaosheng, professional driver Han Wei, factory team and user team drivers, and technical logistics teams attended together to review the team's performance in the recently concluded 2026 China Tarim International Rally.

In an extreme journey of 7,500 kilometers, the 212 Off-Road Team competed with near-stock production T01 vehicles, competing on the same field with opponents equipped with 3.0T engines. Ultimately, the team secured "two championships and one runner-up" in stages SS10 to SS13, and became the only brand with a 100% completion rate among factory teams in the T2.1 production group, securing the runner-up position for the group's factory team.

This achievement attracted attention in the off-road circle: facing 3.0T with 2.0T, without heavy competition modifications, and completing the race with zero failures was itself beyond many people's expectations. As a top Asian off-road rally, the Tarim completion rate is perennially low. T01 completed the full course in "almost stock" condition, which was an extreme public test of its power, chassis, and body rigidity.

Technical Foundation: Relying on Factory Redundancy Rather Than Spec Stacking

According to 212 official introduction, the competing vehicle T01 is equipped with a 2.0T engine and ZF 8AT gearbox identical to the production version. In scenarios like Gobi climbing and full-load towing, low-end torque output performance is close to large-displacement models. The BorgWarner heavy-duty transfer case can amplify torque by 2.64 times in 4L mode, achieving on-demand distribution. Media noticed that this powertrain was not specially tuned due to participation — in other words, the T01 purchased by retail users is consistent with the rally finishing vehicles in core power.

The body adopts a non-load bearing structure with front and rear solid axle design. In off-road bumps, potholes, and heavy-load crossings, the body's anti-twist performance stood the test. The chassis was specially optimized for Tarim road conditions, using galvanized steel sheets for the whole vehicle to cope with Gobi gravel scratches and rust risks. In addition, the passenger compartment top load-bearing capacity increased by 16%, combined with cage design, 540° panoramic imaging, and emergency call rescue functions, strengthening safety redundancy in extreme environments.

Objectively, T01's Tarim performance validates a product logic: in the field of mass-produced off-road vehicles, structural redundancy handles real harsh road conditions better than stacking configurations.  This also explains to some extent why 212 Off-Road Vehicle dares to compete in "stock condition" — it bets not on extreme lightweighting, but on ruggedness.

From Competition Validation to User Empowerment: Tarim Kits and Training Academy

At the celebration, 212 Off-Road Vehicle announced that Tarim modification kits will soon land on the official mall, including chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment. This means ordinary users can directly obtain upgrade solutions verified by Tarim combat after purchasing the vehicle.

More worth attention are two implementation actions:

• The 2027 Tarim User Driver Recruitment Plan has officially launched;
• Jointly established the Champion Off-road Training Academy with Champion driver Han Wei, providing systematic pre-race guidance and competition opportunities.

He Zhaopeng, General Manager of Marketing at 212 Off-Road Vehicle, stated at the event site: "212 Off-Road Vehicle wants to popularize off-road culture, giving more people the opportunity for the seed about distance and dreams in their hearts to take root and sprout."

From a media perspective, this is a typical "Competition-Product-User" closed-loop tactic — using high-intensity competitions to force product verification, then feeding back experience through kits and training to users, lowering the threshold for ordinary people to participate in off-roading. Compared to many brands that only treat competitions as technical showcases, 212 Off-Road Vehicle prefers to turn Tarim into a scenario that ordinary users can perceive and access.

Future Path: Multi-line Competition Layout and Challenges of Public Off-roading

212 Off-Road Vehicle also disclosed subsequent competition plans: the Dakar Rally (Note: original press release referred to as "Kala Rally"), Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Tarim Rally are all on the agenda. The brand clearly stated it will persist in "Promoting R&D through competitions".

Objectively evaluated, 212 Off-Road Vehicle's current market challenge is not small: On one hand, the hardcore off-road track competition is fierce, with mainstream brands constantly adding hybrid and luxury configurations; on the other hand, 212 Off-Road Vehicle's brand perception still carries the imprint of "sentimental tool car". But the Tarim finish results and the establishment of the user training system are helping it build a new brand narrative — not comparing who is more expensive, but who can accompany you to the finish line better.

From the atmosphere of the Qingdao celebration, whether Han Wei's professional driver perspective, or the excitement of the user team after finishing, all convey a signal: 212 Off-Road Vehicle is trying to take off-roading from "extreme minority" to "participable mass culture". Whether this path can be successful depends on the reliability reputation of subsequent mass-produced vehicles, the actual implementation quality of the training academy, and whether products such as Tarim kits can truly lower the user threshold.

At least, the 2026 Tarim track has already given a good starting point.