150,000 Enthusiasts Witness! BJ30 Highlight Edition Unlocks Light Off-Road Freedom

June 12, BAIC Zhuzhou Super Factory hosted a grand gathering for light off-road enthusiasts - "150,000 Passions, Here to Shine" BJ30 Traveler 150,000th Unit Roll-off Line and Highlight Edition Launch Event successfully held. As the fastest-selling car in China's light off-road SUV market to break 150,000 unit sales, Beijing Off-road seized this milestone moment to bring major benefits and new models, lowering the threshold and maximizing quality, truly realizing off-road equality, allowing ordinary families to easily embrace light off-road life that balances urban commuting and mountain roaming.

30,000 Trade-in Subsidy Directly Reduced, Multiple Gifts Maximize Car Buying Sincerity

The most eye-catching policy at this launch event was the 30,000 yuan Super Trade-in Benefit for the entire series, with no limit on vehicle brand or usage years, as long as you have an old car to participate in the trade-in, the final price for the entire series starts from 69,900 yuan; the newly released brand new BJ30 Traveler Highlight Edition, trade-in price starts from 82,900 yuan.

Beyond the high trade-in subsidy, the brand also added five-tier Lifetime Exclusive Benefits, which can be unlocked by ordering within the time limit:

Warranty Gift: The first non-commercial owner directly receives a value 6,000 yuan lifetime whole-vehicle warranty, covering 99% core parts such as engine and transmission;
Financial Gift: 0 Down Payment and other flexible financial plans to choose from, greatly reducing one-time car purchase pressure;
Friend Invite Gift: Old owners who introduce friends and family to successfully purchase a car can claim up to 800 yuan JD Card;
Upgrade Gift: Lifetime free OTA online upgrade for the whole vehicle, vehicle performance and features continuously updated;
Data Gift: Car-based basic traffic is lifetime free, entertainment traffic gets 2 years unlimited free usage.

With the World Cup kickoff, the brand also launched the "Passionate World Cup, Win Big Prizes with Highlights" limited-time event: purchasing a car at any authorized store nationwide gets you event prediction qualification, if you accurately guess the World Cup champion and final score, an additional 50,000 yuan purchase subsidy will be added, benefits stacked with full sincerity.

Overview of all-series models trade-in price:

BJ30 Traveler Fuel Standard Edition: Official Guide Price 99,900 yuan, Trade-in Price 69,900 yuan
BJ30 Traveler Fuel Advanced Edition: Official Guide Price 109,900 yuan, Trade-in Price 79,900 yuan
BJ30 Traveler Fuel Seven-Seater Edition: Official Guide Price 112,900 yuan, Trade-in Price 82,900 yuan
BJ30 Traveler Hybrid Advanced Edition: Official Guide Price 136,900 yuan, Trade-in Price 84,900 yuan
BJ30 Traveler Fuel Highlight Edition: Official Guide Price 139,900 yuan, Trade-in Price 106,900 yuan
BJ30 Traveler Hybrid Highlight Edition: Official Guide Price 114,900 yuan, Trade-in Price 109,900 yuan

150,000 Unit Sales Build Reputation Foundation, Three Core Hard-Core Strengths Open Up Home and Off-Road Dual Scenarios

To quickly gain the recognition of 150,000 global owners, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional off-road technology accumulation, unique "Super Off-road, Super Space, Super Savings" three core advantages, perfectly adapting to urban commuting, family travel, outdoor off-road multiple needs.

Super Off-road: Hybrid 4WD Support, Easily Handle Mountain Roads

It is the first domestic boxy SUV equipped with HEV hybrid, independently created industry-leading three-motor 4WD 6-mode hybrid architecture, directly filling the category market gap. A set of 41% high thermal efficiency hybrid dedicated engine paired with front-rear dual drive motors, long-distance fuel saving, instant power maximized; 30ms fastest response intelligent 4WD, 0.5 seconds to release peak torque, paired with electronic central locking, 4-wheel electronic traction control and Intelligent Electric ATS All-Terrain Control System, mud, sand, steep slopes and other complex road conditions can be easily passed, six power modes auto switch, keeping optimal power state at all times.

Super Space: 7-Seat Large Space, No Crowding for Family Travel

2820mm super long wheelbase creates 3-row 7-seat layout, space utilization rate up to 66%, 1496L extendable trunk, rear seats fold flat to turn into 1.92m large bed, camping, moving are enough. Body width maximized third row, 1.8m adult sit down will not be cramped; whole car 38 fine storage grids, phone, water cup, outdoor gear, children's items all can be properly stored, say goodbye to car interior clutter.

Super Savings: Low Fuel Consumption & Long Range, Significant Cost Reduction

Five foreign country auto bloggers actual test verification, South Africa, Indonesia, UAE, Poland, Mexico multi-location road conditions, combined fuel consumption per 100km all controlled within 5L, one tank range easily breaks 1,000 km. HEV hybrid no need for charging piles, refuel to go, save frequent charging consumption of lots of time; plus first owner lifetime whole-vehicle warranty, high-voltage battery no aging bulging risk, maintenance simple, parts sufficient, long-term use worry-free and money-saving.

New Highlight Edition Debuts, Looks, Performance, Experience Three-Fold Comprehensive Upgrade

On the basis of original all-round product power, this new launch BJ30 Traveler Highlight Edition all-around improvement, creating exclusive user travel highlight moments.

Highlight Looks: Trendy Modification Kit Support, Dual Internal/External Quality Improvement

Keep high recognition classic box body, tough lines paired with exquisite details; iconic five-star ring through-headlight, visual impact sufficient. Original factory full set of electric trendy mod kit, exclusive star ring wheels, same-color sport front/rear bumpers, no extra modification needed to own personality appearance. Car interior new orange interior pairing metal texture panels, exquisite high-grade, whether young players or family users, all can find exclusive aesthetic resonance.

Highlight Performance: Faster Power Response, Hybrid System Durability Doubled

Hardware configuration fully strengthened, replaced cycle life is ordinary battery 3 times specialized AGM battery; equipped with Porsche homologous turbocharging technology, whole-vehicle charging efficiency up to 99%; rear motor power from 55kW upgraded to 70kW, intersection start, ramp overtaking, emergency avoidance power available on demand, urban driving more confident.

Highlight Experience: Mobile Comfort Living Room, Detail Maximized Ambiance

Higher body brings transparent open driving view, seat heating, ventilation, steering wheel heating all series equipped; rain sensor auto close window, rainy day no need to be flustered; 64-color ambient light dance with music, commuting road, self-driving trip all can own exclusive relaxation space, balancing home comfort and off-road ambiance.

CCTV Full Live Stream Disassembly of 150,000 km Actual Vehicle, Hard-Core Quality Visible to the Naked Eye

To intuitively prove vehicle durability strength, Beijing Off-road jointly with CCTV Finance launched internet's first 150,000 km BJ30 Traveler car disassembly live stream. 150,000 km is basically equivalent to ordinary family nearly ten years car usage mileage, whole vehicle status after disassembly surprised everyone:

Engine turbo carbon deposits very low, power output still sufficient; transmission casing no leakage, internal gears no wear pitting; battery pack no bulging, leakage, degradation issues; subframe, suspension arms no rust oil seepage, chassis regularity nearly new car. Real disassembly lens, verify vehicle material solid, durable reliable, long-term use maintenance cost lower, travel process fully worry-free.

Lens simultaneously entered BAIC Zhuzhou Super Factory, reveal manufacturing confidence behind high quality: welding workshop hundreds of robots fully automatic operation, body glue application error not exceeding hair thickness, body skeleton anti-collision anti-deformation ability maximized; 5000-ton giant stamping equipment one-piece body sheet metal, appearance lines neat and smooth; fully automatic robot spraying pairing eco-friendly water-based paint, car interior odor greatly reduced, paint surface sun-proof corrosion-proof. Full process multiple quality control checkpoints layer by layer control, every off-production-line vehicle all under strict testing.

Off-road Family Continues In-Depth Cultivation, Unlock Diverse Travel New Choices

As China off-road car founding brand, Beijing Off-road rely on rich product matrix cover different user needs. Except this heavy debut BJ30 Traveler Highlight Edition, BJ40 Range-extender Long-range version similarly rely on city and wild, high safety hard-core strength, satisfy user farther off-road exploration needs.

150,000 user choices is best proof of quality. BJ30 Traveler Highlight Edition with affordable trade-in price, all-round product power, generous car buying benefits, break off-road model high threshold, let light off-road no longer be exclusive to few people. Future Beijing Off-road will also continue in-depth hybrid off-road technology, accompany thousands of owners rush to mountains rivers lakes seas, rush to every highlight journey belonging to oneself.