Pameran Automotif Chongqing, tarikan dataran Deepal tidak rendah, bukannya kerana jemput selebriti. Walaupun Ming Dao memang datang, bukan kerana pelarasan stesen seberapa keren. Walaupun ruang tema pasukan kebangsaan Portugal memang agak menarik. Yang benar-benar membuat orang berhenti beberapa langkah, ialah model Deepal S07 baharu Huawei Qiankun LiDAR Enjin Range pada posisi tengah stesen.

Mula dari 154,900 Yuan, lengkap dengan Huawei Qiankun ADS 4 Pro Versi Ditingkatkan, lengkap dengan LiDAR. Begitu harga diumumkan, respon pertama ramai rakan seindustri dan penonton di lokasi adalah serupa: Teknologi bernilai 300,000 benar-benar diturunkan ke tahap 150,000?

Huawei Qiankun + LiDAR, Kali Ini Tidak Lagi "Tunggu"

Dua tahun lepas, model yang dilengkapi sistem pemanduan pintar Huawei banyak, tetapi kebanyakannya tertumpu pada segmen 200,000 hingga 300,000 ke atas. Pembeli faham: Sistem pemanduan pintar Huawei memang bagus, tetapi ambangnya agak tinggi.

Cara Deepal S07 kali ini sangat mudah, terus semua variasi dilengkapi Huawei Qiankun ADS 4 Pro Versi Ditingkatkan standard, pasang LiDAR, radar 4D Millimeter Wave, kamera HD tinggi dan lain-lain alat pengesanan sekaligus. 1 LiDAR, 3 radar 4D Millimeter Wave, 11 kamera HD, 12 radar Ultrasonic, sistem pengesanan terpadu yang disusun oleh 27 sensor, dalam segmen harga ini, memang jarang dilihat.

Bukan maksudnya jenama lain tidak mampu, tetapi ramai umum menganggap pengguna segmen 150,000 tidak begitu tinggi keupayaan untuk pemanduan pintar, atau rasa kos sukar ditekan. Sikap Deepal lebih seperti: pada harga ini juga perlu menikmati barang bagus.

Khusus kepada situasi nyata, navigasi bulatan kompleks, memberi laluan belok kiri tanpa perlindungan, kawalan kelajuan dalam lorong sempit dan lain-lain senario harian yang frekuensi tinggi tetapi agak menguji keupayaan sistem, kereta baharu semua boleh menampung. Bukan promosi "seperti janji masa depan", tetapi serahan terus guna.

Kereta baharu menyediakan tiga versi: 230Max+, 230Ultra, 300Ultra, harga promosi terhad dari 154,900 Yuan hingga 171,900 Yuan. Jujur berkata, walaupun tidak melihat tawaran istimewa, hanya penetapan harga ini sudah agak "sikap yang agak agresif".

Versi Enjin Range Juga Dilengkapi LiDAR, Ini Poin Penting

Ambil perhatian satu perincian: kali ini dilancarkan adalah versi Enjin Range, dan lengkap LiDAR. Sebelum ini dalam industri ada peraturan tidak tertulis "peraturan rahsia", LiDAR selalunya keutamaan untuk model elektrik sepenuhnya, versi Enjin Range atau kereta hibrid sama ada lewat sedikit, sama ada terus tidak diberi. Deepal S07 kali ini memecahkan "perlakuan berbeza" ini, versi Enjin Range juga boleh nikmati kemampuan pemanduan pintar Huawei Qiankun yang lengkap.

Logik di sebalik ini sangat jelas: Deepal tidak mahu pengguna kerana memilih kuasa Enjin Range, dalam aspek kepintaran mesti berkompromi. Bagi ramai yang ada keperluan perjalanan jauh, masih ada kebimbangan terhadap kemudahan pengecasan, Enjin Range sekarang ini pilihan lebih realistik, tetapi mereka sama-sama berhak mempunyai pengalaman pemanduan pintar kelas atas.

Sistem kuasa sendiri juga ada naik taraf. Sistem Enjin Range Super 2.0 tekan penggunaan bahan api 100km cas rendah ke 3.8L, disertai cas super 3C, kelajuan cas semula jelas meningkat. Jarak jauh elektrik sepenuhnya CLTC maksimum 300km, jarak jauh gabungan 1385km. Paras jarak jauh ini, setiap hari sebagai kereta elektrik penuh dibuka tiada masalah, perjalanan jauh juga tiada kebimbangan.

Dari segi châssis, semua variasi standard FSD+HRS Suspensi Adaptif Boleh Ubah. Ringkasan rasmi "brek tidak berangguk, belok tidak condong, naik turun tanpa melompat, jalan rosak tidak bergetar, kukau tidak memantul", walaupun kedengaran seperti satahan ringkas, tetapi inti maksud sangat jelas: Deepal pada kualiti pemanduan kereta model ini berusaha, bukan sekadar kumpul konfigurasi pintar.

Mengambil Pasukan Kebangsaan Portugal, Bukan Hanya Untuk Menumpang Panas

Lokasi pameran automotif, dataran Deepal khas sediakan zon interaksi kerjasama dengan Pasukan Kebangsaan Portugal. Jubah kereta, merchandise khusus, kotak rahsia ais krim bola sepak, malah ada "Kopi Bluetooth". Satu pihak, Piala Dunia 2026 Amerika Utara, Kanada dan Mexico sudah hampir, bola sepak adalah bahasa umum global,借势 sukan pertandingan untuk tingkatkan suara jenama adalah做法 pintar. Yang lebih penting, tema "Masuk medan dengan penuh cas", tidak sahaja sesuai dengan status pelancaran kereta baharu, tetapi juga sesuai dengan semangat sukan kompetitif, sentiasa bersedia, serang dengan penuh tenaga.

Dan aktiviti "Pasukan Portugal menjaringkan satu gol, Deepal bagi satu kereta (hak penggunaan satu tahun)", memang boleh buat kedai fizikal pada masa Piala Dunia ada topik tarikan pelanggan semula jadi. Banding dengan berteriak "datang uji kenderaan di kedai", kaedah ini jelas lebih menarik, lebih senang untuk pengguna ingat.

Matriks Produk Deepal Semakin Lengkap

Pameran Automotif Chongqing kali ini, Deepal bawa keluar semua 6 model dalam keseluruhan siri, dari S05 segmen 100,000 hingga S09 segmen 300,000, garis produk sudah agak lengkap.

Prestasi S05 bernilai sebut. 70 negara dan wilayah di seluruh dunia, jumlah jualan kumulatif melebihi 220,000 unit, pernah menang Hadiah Reka Bentuk iF Jerman, di Thailand juga pernah menang Anugerah Kereta Tahunan. Bulan Mei di dalam pasaran SUV Elektrik Penuh Kompak domestik dapat Juara tiga kali berturut-turut. Ini说明 Deepal globalisasi bukan sekadar berteriak slogan, benar-benar dalam menjual kereta.

L06 dan L07 masing-masing dalam Coupe Sukan dan Cerdas Hiburan Teknologi dua pasaran kecil sudah menemui tempat sendiri. L06 guna Suspensi Magnetorheological, L07 fokus pengalaman luar kelas, kedua-duanya pada bulan Mei dapat Juara pasaran kecil.

Ke atas, S09 sebagai Fagun Enam Kerusi, padu rumah tangga dan Perasmian Perniagaan; G318 Versi Penyelesaian Tidak Serius则在硬派越野 dan Selesa Bandar menemui titik keseimbangan. Boleh kata, Deepal pada setiap pasaran utama sudah ada langkah, dan bukan "untuk kehadiran ada", setiap model kereta ada penetapan dan kelebihan jualan yang agak jelas.

Ditulis di Akhir:

Deepal S07 model Enjin Range pasang LiDAR, sebenarnya memaparkan satu trend: pemanduan pintar sedang berubah dari "Kelas Tinggi Eksklusif" menjadi "Standard Majoriti". Dulu orang rasa pemanduan pintar hiasan tambahan, kereta 300,000 ke atas baru perlu pertimbangan serius. Tetapi sekarang, pengguna segmen 150,000 semakin peduli aras kepintaran kereta. Ini bukan peninggian pengguna, tetapi percapaian normal kesedaran pengguna, selepas telefon dari telefon fungsi jadi telefon pintar, tiada yang mahu kembali guna telefon fungsi. Kereta pun sama.

Deepal menangkap正是 jendela peluang ini. Dalam kebanyakan pesaing masih dalam penempatan strategik pemanduan pintar tahap tinggi lebih daripada 200,000, ia terus tarik ambang ke segmen 150,000. Strategi "Serangan Dimensi Rendah" ini, dalam jangka pendek mungkin buat tekanan keuntungan, tetapi dari sudut rampas pemikiran pengguna dan bahagian pasaran, adalah bernilai.

Selain itu, langkah globalisasi Deepal juga semakin cepat. 5 Wilayah Besar, lebih daripada 100 negara dan wilayah, skala ini dalam syarikat baharu brand tempatan dikira agak cepat. Dan "Eksport Teknologi" ganti "Eksport Produk", bermaksud Deepal tidak mahu hanya jadi brand menjual kereta, tetapi berharap dalam aras yang lebih inti sertai persaingan global.

Dari definisi produk dan strategi penetapan harga, sikap Deepal kali ini sangat jelas: tidak main palsu, guna kemampuan sebenar bicara. Segmen 150,000 dapat LiDAR Huawei, ini sendiri sudah jadi pembukaan yang cukup meyakinkan.

On May 28, the all-new Geely Xingyuan officially launched, with comprehensive range upgrades across the entire series: 310 km upgraded to 410 km, and 410 km upgraded to 480 km. The new car launches four models: 410km Admiration Edition, 410km Riding Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a launch period limited price ranging from 61,800 yuan to 91,800 yuan. To meet diverse user needs, for the 410km version, a 310km range optional right is still provided, reducing the price by 7,000 yuan after selection. Effective immediately, users can place orders via Geely Galaxy APP or WeChat Mini Program, enjoying ten layers of purchase gifts and limited-time super trade-in funds and other generous rights. In addition, users who make large deposits and lock orders before June 30, 2026, can enjoy a super trade-in fund right of 3,000 yuan.

Experts strike again. This time the all-new Geely Xingyuan officially launches, advancing upon the classic, with five major upgrades fully refreshed to bring over 100 product capability upgrades for users, achieving over 25 class-only features, providing cross-class experiences for users with generationally leading technology. As the 2025 China car market full-category sales champion, Geely Xingyuan deliveries broke 700,000 units in 573 days, entering the top three in global new energy vehicle sales in the first quarter of this year. It is the only Chinese brand model to enter the top three in global new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, Geely Xingyuan spokesperson Joey Yung also appeared in person, sharing her true story with Geely Xingyuan, supporting the new car with gentle yet powerful strength, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car partnered with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, taking everyone to feel and enjoy beauty. Moreover, Geely Xingyuan also collaborated with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Myfoodie to innovatively create five life scenarios: "Harbor Family, Alley Family, Rainforest Family, Silk Road Family, Nomadic Family", focusing on core daily commuting scenarios, directly hitting user real car usage needs, and redefining the value benchmark for pure electric small cars with champion strength.

Champion Strength One: Ultimate Driving Control Advancement — First Global Native Architecture + China-German Joint Calibration

Geely Xingyuan brings a calm, free, light, and agile driving experience for every trip for users. This champion strength comes from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-drive independent suspension, and the first to be globally calibrated pure electric small car, allowing users to experience ultimate driving control for the first time with a pure electric small car!

Good driving control must withstand inspection. Currently, Geely Xingyuan has entered over 30 countries globally. The R&D team gathered global resources to conduct comprehensive verification against different extreme road conditions worldwide, bringing comprehensive upgrades to the all-new Geely Xingyuan in the three core experiences of "driving, steering, braking", leading small car driving control into the 2.0 era again. The G-TCS 2.0 All-Weather Anti-Slip System retains the flexibility and fun of rear-drive while ensuring no slipping, no tail swinging, and no rolling away on flat roads, slopes, and curves, so even beginners can drive calmly; the new brushless steering system responds twice as fast, supporting three steering modes and steering neutral self-learning; the G-CST 2.0 All-Scenario Comfort Braking System simulates the feel of an experienced driver, preventing head nodding during braking and motion sickness during driving. In addition, Geely Xingyuan is the only pure electric small car in its class that successfully challenged the Fishhook Test at 130 km/h and the first in its class to successfully pass the Moose Test at 80.7 km/h, with handling performance comparable to a 200,000 yuan class sports coupe.

Champion Strength Two: Efficient Three-Electrical Power Advancement — Full Series Standard with CATL + 480km Range + 19 Min Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the all-new Geely Xingyuan achieves full series range upgrade. Range is solid without gimmicks, charging is fast and lasts long, electricity usage is economical without costing much money. No matter daily commuting or occasional long-distance travel, the all-new Geely Xingyuan can easily handle it. The new car is the only pure electric small car in its class with full series standard CATL cells, liquid cooling temperature control, and 11-in-1 high-integration electric drive. The three-electric power strength has been the class ceiling since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, maximum CLTC range 480km, sufficient for daily commuting and weekend outings; cooperating with class-exclusive active front grille and low wind resistance wheels, wind resistance reduced by 15 counts, actual range improved by another 10km.

Solid range means refueling efficiency must also continue to upgrade. Regarding refueling, 30%-80% fast charging only takes 19 minutes, a cup of coffee time is enough to depart fully charged; the liquid cooling system and new BMS ensure fast charging at full speed regardless of cold or hot weather, and charging speed increase does not come at the cost of battery life. Meanwhile, the class-exclusive Starry Wisdom AI Cloud Power 2.0 achieves full-link energy management, covering smart charging/discharging, off-peak electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient and every journey worry-free.

Champion Strength Three: AI Cockpit Advancement — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

The all-new Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle easier to use, more understanding of people, and more comprehensive. The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive grade Longying No.1 chip and 16G+128G large storage, fast response, smooth operation, easy to pick up. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interactive functions, adding fun to the cockpit.

The new AI Eva is even more of users' portable smart partner. Voice assistant Hi EVA supports fuzzy instruction understanding and context memory, capable of completing vehicle control, Q&A, entertainment, and other operations, proficient in all. Users only say "Hi Eva, I want to go home", and the vehicle can automatically call the latest Amap 850 version to select the optimal route. Meanwhile, the car machine adds support for CarPlay phone interconnection, compatible with iOS devices for seamless connection, local common applications are fully available, and cloud has 200+ massive applications to choose from. There are also considerate scenarios like invisibility mode, car wash mode, one-key car finding, and a customized assistant tailored to individuals. Automatically start navigation and adjust AC after work, full of exclusive greeting rituals. From navigation to entertainment, from life to surprises, the intelligent cockpit of the all-new Geely Xingyuan comprehensively covers users' daily needs.

Champion Strength Four: Driving Assistance Advancement — Qianli Haohan Driving Assistance H3 Solution

The all-new Geely Xingyuan is equipped with the Qianli Haohan Driving Assistance H3 solution sourced from high-end models, which can cover multiple driving scenarios. Every function truly helps users improve driving experience. This system has safely traveled 1.38 billion kilometers, user usage growth rate is first, relying on G-ASD smart driving underlying technology and Xingrui AI large model, bringing a smart experience of "better and easier to use as you drive, smarter as you drive".

Highway Elevated NOA is not limited by roads and rain/fog weather, supports voice lane change, multi-scenario avoidance, and automatic on/off ramps. Users only need to lightly hold the steering wheel to easily drive long distances. Full-scenario MPI takeover rate exceeds 200 kilometers, equivalent to continuous driving 3 hours requiring only 1 takeover. Meanwhile, in parking aspect, full-scenario adaptation is possible. APA parking assistance function supports one-key parking, fingertip parking, remote parking, covering 300+ parking scenarios. Aiming at actual pain points such as novice drivers finding parking difficult, female drivers being prone to nervousness while parking, HPA memory parking supports 2km ultra-long memory, cm-level precise positioning. After learning a route once, it can automatically park throughout the process, possessing smart following, autonomous location finding, and obstacle avoidance functions. Temporary route changes also do not require relearning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection, if it detects driver fatigue behavior or distracted driving, will promptly remind the driver; Sentry Mode can protect parking safety 24 hours a day all-weather, recording video immediately and sending to user's phone upon anomaly. From departure to arrival, from driving to parking, the all-new Geely Xingyuan makes complex driving simple and reassuring, allowing users to spend more energy on the scenery on the road and the laughter of companions.

Champion Strength Five: All-Dimensional Safety Advancement — Three-Electric Power Safety + Active and Passive Safety

Safety is the gene carved into Geely's bones! For Geely, whether large or small cars, whether luxury or mainstream models, all brands under it adopt the same safety concept and strict standards. Geely has already built a global comprehensive safety center with investment exceeding 2 billion yuan, and released the "Human, Vehicle, Road, Cloud, Star" integrated comprehensive safety 2.0 system, covering four core safety domains: life safety, health safety, property safety, and privacy safety. The all-new Geely Xingyuan also follows this high standard, and adheres to the concept of "Small Cars, Must Have Big Safety", taking small car safety to the extreme.

In terms of passive safety, the all-new Geely Xingyuan has built a five-long eight-cross star armor cage body, like a sturdy yet light armor, carefully reinforced front, back, left, and right — the front end three-force transmission path cooperates with dual "cloverleaf" force release structure, the side battery to threshold spacing is 149mm and double anti-collision beams are added, the rear 750mm long rear overhang and double "井" shape rear subframe form a solid barrier; roof compression strength increased to 3.4 times vehicle weight, AB pillars and roof beams and other core area materials upgraded, even if encountering rollover or heavy weight on top, the cockpit remains unharmed, side curtain airbag pressure holding technology can further protect the head continuously during rollover.

In terms of battery life, Geely Xingyuan's verification standard is upgraded to 2 times the national standard. After completing 1000 cycles, battery capacity still maintains 90.72%. Furthermore, Xingyuan that actually drove 84,000 kilometers successfully challenged seawater corrosion, muddy water washing, bad road scraping bottom, limit fire burning, etc., the six serial limit tests, completing industry firsts.

To further improve battery safety protection, the all-new Geely Xingyuan puts hard work in places users cannot see, adopting industry-leading BDMU high-voltage component deep integration technology, combining BMS battery management system and BDU high-voltage distribution unit into one, significantly reducing interfaces, reliability takes another step, reducing battery sealing failure risk from the root. Worth mentioning, on May 12, Geely partnered with CCTV to complete the class-first and also the only class-only front and side continuous collision. High-voltage system powered off in time, battery pack did not smoke or catch fire, passenger cabin structure intact, airbags precisely deployed, non-collision side door can open normally. In addition, the all-new Geely Xingyuan is equipped with direct tire pressure display, DOW door opening warning, Sentry Mode, and has AEB active braking and AES emergency steering double insurance, successfully passing 120 km/h static vehicle braking stop and 130 km/h "disappearing front car" active avoidance tests, performance far exceeding industry mainstream levels.

Trusted by 700,000 Users, From China Champion to Global Top Three, Champion's Journey Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generationally leading product strength, Geely Xingyuan has always won industry recognition and user love. Since its launch in October 2024, Geely Xingyuan cumulative deliveries have broken 700,000 units, equivalent to selling one every minute. It is not only the star model that fastest achieved this goal in the entire industry, but also won the 2025 China car market sales champion in one go. Entering 2026, Geely Xingyuan continues to lead, staying firmly at the top. In this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first entered the global top three, achieving a new milestone for Chinese A0-class electric vehicles.

Geely Xingyuan is not only hot-selling domestically but also widely acclaimed in overseas markets, currently launched in over 30 countries and regions worldwide. In Brazil, sales broke 2,300 units in two months of launch; in Thailand Motor Show, weekly orders reached 3,300 units, and won the dual international awards of "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Motor Show Most Loved Electric Vehicle". On the streets around the world, Geely Xingyuan is becoming a new mobile business card of "China Intelligence"

The advancement of the all-new Geely Xingyuan has once again raised the benchmark of "High Quality and Good Price" for the Geely Galaxy brand on the pure electric small car track. In the future, Geely Galaxy will continue to adhere to the original intention of "Building Smart Boutique Cars for Everyone", precisely grasping users' most real needs, and bringing products and services beyond expectations for users in various sub-markets.

6月12日，以“十五万热爱 高光而来”为主题的BJ30旅行家十五万台下线暨高光版上市发布会，在北汽株洲超级工厂盛大举行。本次活动迎来双重重磅时刻，不仅见证BJ30旅行家正式达成15万台量产下线，创下中国轻越野SUV最快15万台销量纪录，更同步推出全新年度版型——BJ30旅行家高光版，以颜值、性能、体验三大维度全面焕新，为家庭轻越野出行市场带来全新标杆产品，超级置换价8.29万元起。同时，BJ30旅行家全系推出3万元置换政策，超级置换价6.99万元起。

作为北京越野专为主流家庭用户打造的轻越野SUV，BJ30旅行家自上市以来，精准契合大众省心通勤、全家出游、户外轻越野的多元出行需求，凭借“超野、超大、超省”三大核心硬核优势，持续领跑细分市场。历经市场长期检验，车型不仅收获15万用户的真实认可，更斩获连续24个月自主HEV混动SUV销量第一的亮眼成绩，同时拿下两年HEV混动方盒子销量第一、两年自主HEV混动车型销量第一、10-15万自主紧凑SUV保值率第一四大市场桂冠，还先后斩获阿拉伯地区最佳混动SUV、阿根廷年度最佳进口SUV等多项国际大奖，实现国内外市场双线领跑。

本次发布会同步联动央视开展全网重磅直播，打造行业首次15万公里实车全拆解测试，以最直观的方式鉴证BJ30旅行家硬核品质。本次拆解的车型累计行驶15万公里，相当于环绕中国国境线6圈，长期高频使用后车况依旧状态拉满：发动机涡轮无积碳、动力输出丝滑，变速箱无渗漏、齿轮无磨损；电池包无鼓包、漏液、衰减问题，耐久稳定性出众；底盘副车架、悬挂摆臂无锈蚀渗油，整体规整度近乎新车。

同时，央视镜头深入北汽株洲超级工厂，揭秘严苛智造体系：车间数百台机器人百分百自动化焊接，涂胶误差不超一根头发丝；五千吨巨型冲压设备一体成型车身板材，搭配全自动机器人环保喷涂工艺，让车身坚固度、外观精度与漆面耐久性全面拉满，全流程多道品控关口，从源头保障每一台车型的高品质出厂水准。

依托北京越野六十余年专业越野技术沉淀，BJ30旅行家始终以“超野、超大、超省”的全能产品力，解锁全场景出行自由，实力领跑同级市场。在超野性能层面，车型搭载行业领先的三擎四驱六模HEV混动架构，由41%高热效率混动专用发动机、前后双驱动电机组成三擎动力，搭配30毫秒极速响应的智能电四驱、毫秒级电控能量中锁与0.03秒介入的四轮电子限滑系统，最大轮端扭矩可达5928N·m，可轻松征服泥地、沙地、交叉轴等复杂路况。同时配备智电ATS全地形控制系统，四种越野模式一键切换，适配全地形场景。整车采用63.4%高强度钢笼式车身，车身扭转刚度达24800N·m/度，历经400万公里极端耐久测试，越野安全与稳定性拉满。

在超大空间层面，BJ30旅行家是10万级唯一大七座方盒子SUV，依托2820mm超长轴距与66%超高得房率，打造宽敞七座布局，1米8成年人乘坐第三排依旧宽松不局促。全车配备38处贴心储物空间，1496L超大后备箱可轻松容纳露营、滑雪等全套户外装备，后排纯平放倒可变身1.92米超大床榻，搭配1.05㎡全景天窗，完美适配旅居、长途出行、居家囤货等多元场景，真正实现搬家、出游、旅居三重自由。

在超省实力层面，车型的节油、省时、省心优势经全球多路况实证。南非、印尼、阿联酋等五国海外博主极端路况实测，BJ30旅行家百公里油耗均控制在5L以内，最低低至4.4L，相较同级燃油车每年可节省油费近3000元。同时，车型无需外接充电、加油即走，彻底告别找桩、装桩的繁琐，每年可节省数十小时补能时间。首任车主整车终身质保政策，覆盖99%零部件，配件充足、维保便捷，全方位降低用户用车成本。

此次全新上市的BJ30旅行家高光版，在原有硬核产品力基础上全面升级，解锁高光颜值、高光性能、高光体验三大全新优势。颜值层面，延续经典方盒车身造型，搭配专属五阙星环贯穿灯组，新增熔岩橙、穹顶蓝、寒川灰三款专属车漆，配备星环轮毂、电感潮改套件与运动保险杠，潮流气场十足；内饰升级橙色主题配色，搭配金属纹理饰板与家族山形仪表盘图案，兼具精致感与越野情怀。

性能层面，高光版搭载保时捷同款VGT可变截面涡轮增压技术，配合41%高热效率米勒循环架构，动力与能耗双向兼顾；换装三倍寿命的专用AGM长寿命电瓶，供电稳定性大幅提升；后桥电机功率从55kW升级至70kW，动力响应更迅猛，起步、超车、并线更果敢，全场景动力体验全面进阶。

作为轻越野SUV市场的标杆车型，BJ30旅行家凭借成熟可靠的HEV混动技术、全能的产品配置、超高的性价比，精准匹配家庭用户、年轻用户的全场景出行需求。此次15万台下线与高光版上市，既是市场与用户对产品实力的最佳认可，也是北京越野深耕民用轻越野赛道、持续迭代产品的重要里程碑。未来，北京越野将继续立足用户需求，以硬核智造实力、进阶产品体验，持续解锁大众化轻越野生活新方式，引领自主轻越野SUV市场高质量发展。

Pameran Kereta Chongqing Pavilion N8, hampir tidak dapat berjalan di depan dewan paparan Changan Mazda. Bukan kerana model kereta, tetapi kerana unit yang meraih 8 Anugerah Reka Bentuk Tertinggi Dunia untuk EZ-60 dan EZ-6 yang baru sahaja mendapat "Kenderaan Reka Bentuk Tahunan Dunia". Seorang peminat Mazda yang datang khas dari Chengdu mengambil gambar berulang kali pada bodi merah Soul, mengomel: "Masih Mazda, tiada perubahan langsung." Tetapi yang lebih mengejutkan saya, Changan Mazda langsung mengeluarkan tawaran terbaik di era Kenderaan Baharu: Jaminan Ganti Bateri Seumur Hidup Sekiranya Terbakar Sendiri, Tanpa Had Kilomet, Tanpa Had Pemilik — ini adalah janjian paling berani di antara merek gabungan.

Satu, Reka Bentuk Legendaris: EZ-6 Menang "Kenderaan Reka Bentuk Tahunan Dunia", EZ-60 Menjadi SUV Global Satu-Satunya 8 Anugerah Besar

Banyak orang kata reka bentuk kenderaan elektrik seragam, Mazda tidak berpuas hati. EZ-6 baru saja meraih "Kenderaan Reka Bentuk Tahunan Dunia 2026", menjadi model Kenderaan Baharu China pertama dalam sejarah mendapat kehormatan ini, juga Mazda brand ketiga meraih anugerah ini. Dan EZ-60 lebih hebat: Jerman Red Dot, iF, Amerika IDA tiga anugerah reka bentuk dunia Grand Slam, Kumpulan 8 Anugerah Reka Bentuk Tertinggi Global, SUV global satu-satunya mencapai pencapaian ini. Melihat kereta sebenar di tempat, Reka Bentuk Soul di era elektrik lebih murni — tiada garisan lebih, aliran cahaya dan bayang penuh kesan premium. Seorang kawan pereka kata: "Ini bukan buat kereta, ini mengukir karya seni."

🏆 EZ-6 Kenderaan Reka Bentuk Tahunan Dunia 2026 (Pertama Kali Kenderaan Baharu China)

🏆 EZ-60 Red Dot/iF/IDA 8 Anugerah Besar Grand Slam, SUV Global Satu-Satunya

🎨 Falsafah Soul Era Elektrik Masih Berpegang "Estetika Minima", Setiap Sisi Adalah Sajak Cahaya dan Bayang

Dua, Garisan Keselamatan: Ganda Lima Bintang Eropah-China + Jaminan Bateri Seumur Hidup, C-NCAP/E-NCAP Dua Pertama

Keselamatan adalah label tersembunyi Mazda. EZ-6 sudah meraih C-NCAP, E-NCAP, Pusat Keselamatan Automotif China dan lain-lain 5 Pengesahan Berkuasa, di mana C-NCAP Skor Perlindungan Penumpang, E-NCAP Skor Perlindungan Kanak-kanak 2025 adalah yang tertinggi di antara kereta yang diuji. EZ-60 lebih hebat, sebelum melancarkan siap lalui cabaran laluan hantu Bingcha-Cha tap, gelung, tenggelam, keselamatan bateri terlebih dahulu memenuhi 2026 tahun Julai pelaksanaan piawaian nasional baharu dan piawaian Eropah. Yang paling meyakinkan masih janji itu: "Jaminan Ganti Bateri Seumur Hidup Sekiranya Terbakar Sendiri, Tanpa Had Kilomet, Tanpa Had Pemilik" — sama ada anda pemilik berapa kali, bawa hancur pun jaminan. Kepercayaan ini, datang dari pengumpulan teknologi Bateri Magasin tiada kebakaran, juga tanggung jawab syarikat gabungan besar.

Tiga, Ujian Pengendalian: EZ-60 Kilang Tekan 27 Merek, Menang Juara SUV Lumba Rali Kebangsaan

Segmen paling menyala di lokasi pameran, adalah perkongsian juara pemandu Ji Hao. Dia memandu versi elektrik EZ-60 Kilang Sepenuhnya Tanpa Modifikasi, menyertai 2026 Kejohanan Lumba Rali Kenderaan Baharu China Sempadan Xinjiang. 6 Hari 910 Km perjalanan hantu, menghadapi kebanyakan kenderaan ekstensiti jaring/penggabungan penuh modifikasi, dia benar-benar meraih Juara Kumpulan SUV Pertandingan Arena, Juara Kedua Keseluruhan Lumba Rali. Ji Hao berkata: "Banyak lawan ubah gantung dan tayar, saya tekanan tayar masih nilai disyorkan kilang. Tetapi penyetelan chassis EZ-60 sangat bagus — jalan berbatu gurun tidak goncang, jalan berliku condong sangat kecil, respons tenaga linear seperti enjin Natural Aspirated." Ini Mazda "Keserasian Manusia & Kereta Elektrik": tidak mengejar angka 0-100 gila, tetapi setiap belokan membuatkan anda tersenyum. Cukup menunjukkan komitmen jangka panjang dan pengumpulan mendalam Changan Mazda dalam teknikal — dari Rotor ke SkyActiv, ke penyetelan chassis era elektrik, obsesi terhadap kesenangan memandu tidak pernah berubah.

🏆 Keputusan Lumba Rali Juara Kumpulan SUV Pertandingan Arena, Juara Kedua Keseluruhan Lumba Rali

⚡ Kereta Penyertaan EZ-60 Elektrik Kilang, Tidak Dimodifikasi, Lawan Banyak Ekstensiti Jarak/Penggabungan Penuh Modifikasi

🎯 Rahsia Pengendalian Respons Tenaga Linear, Belokan Tepat, Menahan Condong Baik, Menyelesaikan Puncat Mabuk Kereta Elektrik

Empat, Piawaian Serantau: Loji Nanjing Mengeksport ke Eropah, AS, Australia, Dalam Negeri Berturut-turut 7 Bulan Juara Jualan Gabungan

Loji Nanjing Changan Mazda adalah loji luar negara terbaik Mazda, penjualan dalam negeri dan model global Eksport penghasil dalam garisan yang sama, Piawaian Penghasilan & Kawalan Kualiti Sepenuhnya Sama. Akhir Mei, lebih 80 orang dari Eropah, Australia, Thailand pengedar luar negara datang mengkaji, pada kimpalan, pengecatan, perakitan keseluruhan proses memuji tanpa henti. Sekarang EZ-60 sudah berturut-turut 7 bulan menjaga gelaran Juara Jualan SUV Sederhana Kenderaan Baharu Gabungan, dan MAZDA 6e versi pemegang kanan juga berjaya mendapat 3 Pasaran Besar EU, UK, Australia Pengesahan Besar — Changan Mazda menjadi pertama dalam negara sekaligus meraih 3 Pengesahan ini merek gabungan Kenderaan Baharu. Pegawai Kanan di lokasi pameran ucap: "Setiap Pengguna China memiliki, adalah Kereta Sejagat Sebenar."

Lima, Ekosistem 1 Juta Peminat Mazda: Perjalanan Harapan + Sumbangan 0.1 Yuan Per KM, Pengguna Adalah Nispa Merek TerCerah

2026 tahun, Changan Mazda terus amalkan "Pemikiran Pengguna+". "Perjalanan Harapan" membolehkan pengguna memohon, merek bantu selesaikan; "Kuliah Kisah Pemilik" sudah 11 episod, ada peminat amal yang menyokong sekolah kecil 7 tahun berturut-turut, ada pasangan yang berkenalan kerana Mazda; "Mazda Creator" dan "Agensi Rakyat" membolehkan pengguna menjadi watak utama promosi merek. Yang paling menyentuh adalah "Setiap KM Ada Keindahan" Tindakan Amal: 1 Jun hingga 20 Jun, pemilik setiap 1 KM berkendara, merek sumbang 0.1 Yuan, semua digunakan memperbaiki Syarat Sekolah Harapan Yunnan. Sejak 2015, Changan Mazda sudah di Yunnan membina sumbangan 12 Sekolah Harapan, pelaburan lebih 10 Juta Yuan. Buat setiap perjalanan menjadi cinta kasih, skop ini besar.

Enam, 618 Besar: Subsidi Maksimal 37,000 + 7,999 Yuan Pakej Eksklusif, Uji Memandu Hadiahkan Foil Emas Warisan

Di lokasi Pameran Kereta Chongqing, Changan Mazda melancarkan "Nikmati Suasana Musim Panas, Nikmati Promosi 618": Subsidi Tukar Kilang Maksimal 17,000 Yuan + Subsidi Negara Tukar Lama Baru 20,000 Yuan, beli model tertentu hadiahkan Pakej Eksklusif bernilai 7,999 Yuan (Stesen Pengecasan Kilang + Foil Mata Naga + Kasut TPE), ada 0 Bayaran Muka 5 Tahun Faedah Rendah (Kadar Tahunan Purata 1.99%) dan 7,999 Yuan Hak Tiada Kebakaran Seumur Hidup. Datang tempat uji model Kenderaan Baharu, boleh hadiahkan Warisan Kebangsaan Tidak Ketara Jinling Foilh Emas. Kira bawah, ambang masuk EZ-60 dan EZ-6 besar berkurang, ditambah Jaminan Bateri Seumur Hidup, nilai harga langsung penuhi.

Pendapat Editor: Di bawah kebingungan umum Kenderaan Baharu Gabungan, Changan Mazda berjalan satu "Jalan Kasar" — tidak berlagak, tidak menurunkan harga merosakkan nilai jual, tetapi menggunakan anugerah dunia, juara lumba rali, janji bateri seumur hidup, ekosistem 1 juta pemilik, kumpulkan kepercayaan perlahan. Masih Mazda, bukan purba, adalah masih berpegang reka bentuk bagus, pengurusan bagus, kualiti bagus, masih bawa pengguna sebagai rakan. Jika anda sedang lihat kelas 200,000 SUV Elektrik/Ekstensiti Jarak, sangat cadangkan pergi Pameran Kereta Chongqing Pavilion N8 sendiri cuba satu EZ-60, rasakan apa yang disebut "Kereta Yang Membuat Anda Tersenyum".

Sembang di Bahagian Komen👇: Anda fikir dalam Kenderaan Baharu Gabungan, siapa paling mewakili "Kualiti Kereta Sejagat"? Gen Pengurusan Mazda di Era Elektrik masih baguskah?

Sumber Data: Changan Mazda 2026 Pameran Kereta Chongqing Pelancaran Rasmi & Buku Komunikasi

The current SUV market is undergoing a profound consumption transformation. The previous binary division of "city commute SUV" and "hardcore off-road SUV" is completely broken, the light off-road track, with its advantages of diverse scenarios, outstanding cost-performance ratio, and suitability for home use, has become the fastest-growing blue ocean niche market in the auto industry. Users are no longer satisfied with mass-produced city commuting models; they want both fuel-saving comfort for city commuting and the confidence to rush into the mountains on weekends. The era of light off-road equality has fully arrived.

Under this industry trend, whoever can break the impossible triangle of performance, fuel consumption, and price can seize market discourse. On June 12, the BJ30 Traveler 150,000 Units Production Roll-off And High Light Edition Launch Event grandly launched at the BAIC Zhuzhou Super Factory. As China's light off-road SUV fastest to break 150,000 unit sales hit model, BJ30 Traveler again broke the industry speed record. The all-new High Light Edition officially launched, with a Super Trade-in Price starting from 82,900 yuan. Simultaneously, the entire series unlocked a 30,000 yuan large trade-in policy, with entry-level Super Trade-in Price as low as 69,900 yuan. With the sincerity of breaking the industry bottom price and hard-core quality proven by CCTV disassembly field tests, it redefines the value ceiling of the 70,000-100,000 yuan level light off-road market, truly realizing "Full Public Off-road Equality".

Industry Deep Review: From Styling Arms Race to Technical Arms Race, Light Off-road Enters Quality Inclusive Era

In the past two years, the domestic light off-road market has continued to explode. In 2025, the overall market share of off-road SUVs has reached 9%. Among them, light off-road models, with their affordable positioning and multi-scenario adaptability, have secured nearly 70% of the off-road niche market share, becoming the core track for autonomous brands to break through. However, while the track expands rapidly, industry chaos also appears: most models stop at the "accumulation of box-style styling" superficial arms race. Either fuel consumption is high and commuting costs are high, or 4WD performance is reduced and only off-road appearance is hollow, or quality control is concerning and long-term failure rate is high. It is difficult to balance home usability and off-road performance.

Consumer demands have already iterated, users no longer pay for "appearance gimmicks", but pursue real performance, low energy consumption, high durability, and all-scenario hard-core product power. In this industry context, Beijing Off-road, relying on over 60 years of professional off-road accumulation, stepped out of homogeneous competition and broke industry barriers with technology inclusion. The 150,000 units sales milestone of BJ30 Traveler is by no means simply market data, but 150,000 users voting with real money, the highest recognition of "Chinese Intelligence Light Off-road" quality, also proving that high durability, low energy consumption, and all-scenario light off-road are the market's true mainstream demand.

150,000 Users Build Quality Monument: Three Hard-core Strengths Break Light Off-road Fixed Shortcomings

Behind the 150,000 units sales, is BJ30 Traveler's absolute support of three core strengths of "Ultra-Wild, Ultra-Spacious, Ultra-Fuel-Efficient", completely solving the industry pain points of traditional off-road SUVs being fuel-hungry, small space, and weak passability, realizing the dual balance of city commuting and mountain off-road.

Ultra-Wild Performance, Ordinary People Can Also Have Professional 4WD. Unlike pseudo 4WD and on-demand 4WD of most models at the same level, BJ30 Traveler is equipped with industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture. As China's first HEV hybrid box-style SUV, hardware configuration is fully maximized. 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motor collaborative power, balancing long-distance energy saving and instant power explosion; 30-millisecond extreme speed response intelligent 4WD, 0.5 seconds to explode peak torque, combined with center energy lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easy to conquer complex road conditions such as mud, sand, steep slopes, off-road confidence far beyond the same level.

Ultra-Spacious Space, Seven-Seat Layout Unlocks Family Travel Freedom. Relying on 2,820mm ultra-long wheelbase and 66% ultra-high usable space rate, the new car creates class-leading 3-row 7-seat space. 1.8-meter adults still sit comfortably in the third row. 1,496L ultra-large trunk combined with fully flat fold 1.92-meter large bed, plus 38 refined storage spaces throughout the car, perfectly adapting to family outings, long-distance self-drive, outdoor camping and other all-scenario needs, thoroughly saying goodbye to the cramped feeling of compact SUVs, allowing every passenger to travel comfortably.

Ultra-Fuel-Efficient Energy Consumption, Global Field Test Certification Fuel-saving Benchmark. Fuel consumption is the core pain point of home users. BJ30 Traveler, with mature hybrid technology, achieves global class-leading energy-saving performance. South Africa, Indonesia, UAE, Poland, Mexico five countries auto bloggers joint field tests, new car fuel consumption per 100 km stabilized under 5L, one tank of gas range over 1,000 km, thoroughly saying goodbye to range anxiety and charging hassle, fill up and go, save time and worry. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, lower maintenance cost, long-term car use cost-performance maximized.

High Light Edition Newly Launched! Appearance, Performance, Experience Triple Leap, Completing All Shortcomings

Relying on 150,000 user reputation accumulation, Beijing Off-road precisely insight user upgrade needs, officially launched BJ30 Traveler High Light Edition. On the basis of original hard-core product power, realizing appearance, performance, experience full-orientation advance, creating no-shortcoming national light off-road SUV, Super Trade-in Price only starting from 82,900 yuan.

Appearance High Light: Box-style Tough Temperament, Balancing Exquisite Trend. The new car continues the classic tough box-style造型，combined with exclusive Five-Part Star Ring Through Lighting Group, identifiability maximized. Exclusive electrified trendy modification kit, Star Ring Wheels, color-matched sport bumper added, sportiness and ease fully present; New orange interior combined with metal texture trim plate, texture fully upgraded, meeting young people's personality aesthetics, also fitting family users' steady taste, appealing to all age groups' aesthetics.

Performance High Light: Hardware Fully Upgraded, Power Response More Rapid. Targeting user high-speed overtaking, intersection starting, emergency evasion scenario needs, High Light Edition completed core hardware upgrade. Replaced triple lifespan high-performance AGM dedicated battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, charging efficiency as high as 99%; Rear motor power from 55kW to 70kW, power output more sufficient, response more timely, daily commute smooth and fuel-saving, high-speed overtaking confidence sufficient.

Experience High Light: Creating Mobile Comfortable Living Room, Home Experience Maximized. New car relying on high body design bringing open vision, equipped with seat heating, ventilation, steering wheel heating all-comfort configuration, comfortable travel in all seasons. Equipped with smart sensor auto window close, 64-color dynamic ambient lighting and other detail configurations, balancing practicality and sense of ritual, can bear love for mountains and seas, can also meet daily commute exquisite comfort.

CCTV Authoritative Disassembly Field Test! 150,000 km Real Car Verifies Chinese Intelligence Hard-core Strength

True quality, fear no strict disassembly inspection. To intuitively show vehicle durability quality, this launch party partnered with CCTV Finance, on a 150,000 km driven BJ30 Traveler carried out online live streaming disassembly. 150,000 km, equivalent to ordinary family nearly ten years of car usage mileage, is the best standard for testing vehicle long-term quality.

Disassembly results surprised the whole network: Engine turbo carbon deposit extremely low, power output still in peak state; Transmission no oil leak, gears no wear, working conditions stable and excellent; Battery pack no bulging, liquid leak, degradation problems, no aging fault hazards; Subframe, suspension arms no rust, oil seepage situation, chassis regularity, flatness nearly new car. The whole field disassembly live streaming, with the most real car condition proving, BJ30 Traveler materials solid, craftsmanship reliable, durability outstanding, long-term car use safe and worry-free, maintenance cost extremely low.

At the same time lenses went deep into BAIC Zhuzhou Super Factory, revealing hard-core support behind quality. Fully automated robot welding, hair-thin precision gluing, 5,000-ton giant equipment integrated stamping forming, fully automated environmental protection painting, multiple high precision processes building car body quality, layer by layer strict quality control check, guaranteeing excellent quality of every vehicle rolling off production line from source, interpreting Chinese Intelligence's hard-core strength.

Annual Heavy Benefits Maximization! 30,000 Trade-in Subsidy + Five-fold Favors, Entry Threshold Historically Low

To return 150,000 users' trust and love, Beijing Off-road launched the most sincere policy in history, going all out to promote off-road equality, making ordinary families can also easily own professional light off-road SUVs.

All series models heavy unlock 30,000 yuan Super Trade-in Policy, trade-in, new purchase users can enjoy, entry-level Super Trade-in Price as low as 69,900 yuan, created a new low for price in its class. On this basis, limited time stacking five-fold exclusive favors:

1、Warranty Favor: Gift value 6,000 yuan whole vehicle lifetime warranty (First non-commercial owner);

2、Financial Favor: 0 down payment and other diverse financial plans, reducing car purchase pressure;

3、Friend Referral Favor: Old customer referral sales, up to get 800 yuan JD Card;

4、Upgrade Favor: All series lifetime OTA free upgrade, often used often new;

5、Data Traffic Favor: Basic data traffic lifetime free, 2 years unlimited entertainment data traffic.

Not only that, coinciding with World Cup event node, brand limited time launch "Passionate World Cup, High Light Win Big Prizes" activity, visit store car purchase can participate event betting, accurately hit champion and final score, can stack enjoy 50,000 yuan purchase subsidy, benefits intensity maximized.

In Conclusion: With Inclusive Power, Opening Full Public Light Off-road New Era

From 150,000 units sales rapidly landing, to High Light Edition model heavy iteration, to breaking bottom price car purchase policy, Beijing BJ30 Traveler always taking user needs as core, breaking high-end off-road price barriers, homogeneous product involution dilemma. Over 60 years off-road technology accumulation, CCTV authoritative quality verification, global field test fuel-saving strength, ultra-large space all-scenario, making this car achieve "city and wild capable, fuel-saving durable, people-friendly inclusive".

In the industry tide of New Energy and Lightweight Off-road, Beijing Off-road with technology inclusion, quality persistence, sincere pricing, redefines 100,000 yuan level light off-road SUV value standard. In the future, BJ30 Traveler will continue to accompany tens of millions of families, unlocking city commute comfort and mountain rush freedom, letting every love has place to settle, letting every trip be High Light Moment.

On May 28, SAIC Motor held the "Global First 100-Millionth User Vehicle Delivery Ceremony" in Shanghai. Centered on this major historical honor milestone, multiple brands under SAIC Motor synergized.

SAIC Volkswagen ID. ERA 9X's 6,999th owner officially received delivery, at the same time the vehicle became SAIC Motor's global 99,999,999th delivered car, with Chinese player Yang Chen, the first to compete in the Bundesliga, becoming its owner. Thus ID. ERA 9X also achieved delivery of over 7,000 units within 30 days of launch.

The honor of the 100-millionth unit vehicle went to IM LS9 Hyper, with Momenta CEO Cao Xudong becoming its owner. Momenta is SAIC's core strategic partner in the intelligent driving field. ID. ERA 9X also debuted with the Momenta R7 Large Model.

Looking back at SAIC Motor's history, in 1955, Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and Shanghai's automotive industry started from here. In 1958, workers hammered out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai sedan manufacturing.

For over 70 years, SAIC experienced and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the Santana went off the line, marking the start of joint venture cooperation; In 1997, SAIC-GM was established, creating the "Shanghai Speed" of building a factory and producing vehicles in 23 months; In 2006, the independent brand Roewe was born; In 2020, the high-end intelligent electric brand IM Motors was established.

From January to April 2026, SAIC's cumulative sales reached 1.302 million vehicles, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales were 910,000 vehicles, accounting for nearly 70%; New energy vehicle sales were 412,000; Overseas market sales were 459,000, surging 50.2% year-on-year.

SAIC is also a pioneer of Chinese automotive enterprises "going global": It has over 100 parts production bases and over 3,000 dealer networks overseas, built 3 major R&D innovation centers including London and 4 production centers in Thailand, Indonesia, India, Pakistan; Anji Logistics owns 42 RoRo ships of various types, 8 international routes covering Southeast Asia, Europe, Americas. Nowadays, SAIC's products and services are distributed in over 170 countries and regions, with cumulative overseas sales exceeding 7 million vehicles.

12 Jun, Beijing Off-road di Pabrik Super BAIC Zhuzhou menyambut pengeluaran unit ke-150,000 BJ30 Traveller, serentak melancarkan model baharu Edisi Unggul. Keseluruhan siri membuka subsidi pertukaran 30,000 Yuan, selepas pertukaran super harga bermula hanya 69,900 Yuan.

Di lokasi pelancaran, rakaman CCTV merakam keseluruhan proses pembongkaran BJ30 Traveller yang telah merentasi 150,000 km, menguji ketahanan menggunakan kereta sebenar.

Kepercayaan Terhadap Kualiti, 150,000 Undian Pengguna

BJ30 Traveller menjadi model tercepat mencapai 150,000 unit jualan dalam pasaran SUV off-road ringan di dalam negara. Pengerusi Beijing Off-road dan Timbalan Pengurus Agung Kumpulan BAIC, Zhang Guofu menyatakan di pelancaran bahawa ini bukan sahaja pecah pantas, malah kepercayaan kualiti yang dibina melalui 150,000 pilihan pengguna.

Kereta ini mampu laju dan jimat. Beijing Off-road memasukkan lebih 60 tahun pengalaman khas pembuatan kereta ke dalam sebuah SUV kotak, terutamanya menggunakan arkitektur hibrid HEV '3 Enjin, 4 Penggerak, 6 Mod'. Satu sistem menyembunyikan tiga 'jantung': enjin hibrid khusus dengan kecekapan terma 41% bertanggungjawab menjimatkan minyak untuk perjalanan jauh, dua motor depan dan belakang masing-masing menguruskan letusan serta-merta dan pengisian tenaga. Kelajuan tindak balas 4 penggerak pintar 30 milisaat, separuh saat sudah capai tork puncak. Tanah liat, pasir boleh dikenderai dengan bebas, sistem sendiri pilih mod optimum, anda tidak perlu bimbang.

Ruang pula menjadi kebolehan utama. Asas roda 2820 mm, nisbah ruang dalaman setinggi 66%, kerusi belakang rata terus jadi katil besar 1.92 meter. Susun atur 3 baris 7 tempat duduk, tinggi 1.8 meter duduk baris ketiga tidak sempit. 38 peti simpanan sepanjang kereta, belakang muat sehingga 1496 liter, keluarga bercuti setiap orang ada tempat sendiri.

Bunjuk penggunaan minyak mengejutkan. Bloggers automotif dari 5 negara, Afrika Selatan, Indonesia, Emiriah Arab Bersatu, Poland, Mexico menguji langsung. BJ30 Traveller di jalan masing-masing capai kurang 5 liter sesimpang 100km, sekali isi minyak lalui 1000km. Cari stesen cas, isi minyak terus jalan, setahun masa isi tenaga jimat beberapa puluh jam. Pemilik pertama dapat jaminan seumur hidup, tiada risiko bateri, penyelenggaraan murah, bahagian mudah dicari.

Off-road Sempurna, Ruang Luas, Sangat Jimat, 3 Penambahbaikan Edisi Unggul

Pada titik pengeluaran 150,000 unit model baharu, Beijing Off-road melancarkan edisi baharu — BJ30 Traveller Edisi Unggul. Di atas asas 'Off-road Sempurna, Ruang Luas, Sangat Jimat', rupa, prestasi, pengalaman diperkuat sepenuhnya.

Rupa, Edisi Unggul guna bentuk kotak klasik, garisan keras sembunyi rasa halus. Lampu silang cincin bintang lima unik, lengkap dengan kit modifikasi popular dan pelingkaran roda cincin bintang, paip hadapan belakang sama warna dengan badan. Dalaman ganti oren baru dengan papan hiasan tekstur logam, lapisan dan kualiti naik satu tahap. Sama ada anda umur 20-an atau 40-an, duduk dalam kereta dapat cari minat sendiri.

Kemasukan prestasi lebih nyata. Tukar AGM bateri berkuasa, kitaran hayat 3 kali ganda bateri biasa. Teknologi turbin turbo sama dengan Porsche, kecekapan cas keseluruhan ke 99%. Kuasa motor belakang dari 55 kW tarik terus ke 70 kW, masuk lebuh, mula simpang, elak kecemasan, injak gas terus ada, hak jalan pegang di tangan sendiri.

Dari aspek pengalaman, badan kereta lebih tinggi dari SUV biasa, pandangan luas macam guna tank kecil. Pemanas kerusi, pengudaraan, pemanas stereng semua lengkap. Sistem rasa titisan hujan tutup tingkap automatik, lampu suasana 64 warna ikut rentak muzik. Kehidupan off-road atau perjalanan bandar? Tidak perlu pilih, satu kereta muat semuanya.

Rakaman Langsung CCTV Saksi, Kereta Lari 150,000km Dibongkar Tunjukkan Pada Anda

Beijing Off-road kali ini buat benar. Lokasi pelancaran gabung dengan CCTV Finance, langsung bongkarkan BJ30 Traveller yang sudah lalui 150,000km. 150,000km apa konsep? Keluarga biasa boleh guna hampir 10 tahun.

Selepas bongkar, enjin turbin bersih, kumuhan karbon sikit, kuasa keluar masih lengkap. Kotak gearbox baik tiada kesan, satu titisan minyak tidak bocor, gear dalam tiada goresan. Bateri tiada buncit, bocor cair, hilang kuasa, guna lama tidak perlu bimbang rosak. Rangka bawah, lengan gantung nol karat, nol minyak rembes, paras lantai dan kereta baru sangat kecil bezanya, keselamatan pasif lengkap dari awal.

Rakaman CCTV juga masuk ke Pabrik Super BAIC Zhuzhou. Bengkel kimpalan ratusan robot bekerjasama, kadar automatik 100%, kecacatan pelekat lebih nipis dari rambut, rangka badan lebih kukuh, jalan rosak tiada bunyi, langgar lebih selamat. Peralatan tekan raksasa 5000 tan jadi sekali, garis badan lancar dan cantik. Bengkel cat puluhan robot kerja automatik, cat air mampan kurangkan bahan pelepas berbahaya lebih 60%, kereta baru tiada bau, cat tahan matahari tahan karat. Setiap proses ada kawalan kualiti, pastikan setiap kereta yang keluar dari talian pengeluaran adalah produk terbaik.

Berdasarkan pengisytiharan, mulai hari ini, kecuali subsidi pertukaran super 30,000 Yuan, Beijing Off-road juga berikan lima hadiah: pemilik pertama bukan operasi komersial dapat jaminan seumur hidup bernilai 6,000 Yuan; 0 bayaran muka dan lain-lain skim kewangan; lama bawa baru berjual dapat kad JD 800 Yuan; kesemua siri OTA seumur hidup percuma; data asas seumur hidup percuma, data hiburan 2 tahun tidak terhad.

Sambung ke pembukaan Piala Dunia, Edisi Unggul tambah easter egg: di mana-mana cawangan di seluruh negara beli kereta boleh sertai tekaan, tepat jaya juara dan markah perlawanan akhir, dapat lagi subsidi beli kereta 50,000.

Ringkasan

150,000 Cinta, Datang Edisi Unggul. BJ30 Traveller Edisi Unggul dengan keupayaan harga terbaik beritahu anda: SUV off-road ringan seragam, yang dipilih dari 10,000, kali ini benar tidak mahal.

2026 年過半，中國車市嘅新能源滲透率仍喺攀升，幾乎所有主流車企都在縮減燃油車研發、加速電動化轉型。

然而，真實嘅銷量數據給咗另一幅圖景：今年 1 至 5 月，國內燃油乘用車累計銷量達 387 萬輛，占比依然高達 52%。每天仍有超過 2.5 萬輛燃油車交付到用戶手中，全國超過 2 億輛燃油車喺路上奔跑。

喺呢片「唔被看好」嘅市場入面，一款燃油 SUV 交出一份令所有人都無法忽視嘅成績單——第四代博越 L，2026 年連續 5 個月霸榜全品牌燃油 SUV 銷量冠軍，連續 11 個月奪得 A 級燃油 SUV 銷冠，月均銷量突破 3 萬輛，平均每 1.08 分鐘就有一位新車主揀佢 。

當大多數車企選擇縮減燃油車研發、加速「斷油」轉型時，吉利就走咗一條唔同嘅路：堅持「多能源並行」戰略，持續向燃油車注入智能化嘅新鮮血液。第四代博越 L 嘅霸榜，係一場戰略耐心嘅勝利。

堅持做難而正確嘅事

過去兩三年，幾乎所有流量、資本同輿論都湧向新能源，唔少車企明確公布咗停售燃油車嘅時間表，燃油車研發預算被大幅削減。

但吉利嘅選擇截然不同。喺吉利睇嚟，燃油車、混動、純電並非替代關係，而係長期共存嘅關係。國內超過 2 億輛嘅燃油車保有量、每年近千萬輛嘅燃油新车需求，呢啲數字背後係無數真實用戶嘅出行剛需，唔係一個可以被輕易「跳過」嘅市場。於是，吉利冇隨大流「棄油從電」，而係提出「多能源並行」戰略——無論邊種能源形式，吉利都要做到最好。

呢種定力需要巨大嘅勇氣同資源支撐。依托全球五大研發中心、星睿智算中心 2.0 以及行業領先嘅 AI 大模型，吉利將原本屬於電動車嘅智能化能力，成體系地賦能畀燃油車。GEEA 3.0 電子電氣架構、星睿 AI‑Drive 數字調校技術、FlymeAuto 智能座艙……呢啲名聲聽起上嚟好「新勢力」嘅技術，被吉利毫不猶豫地用喺第四代博越 L 上。

數據唔會講謊。而家吉利旗下 L2 及以上輔助駕駛車輛保有量超過 750 萬輛，累計輔助駕駛行駛里程突破 100 億公里，其中相當一部分嚟自燃油車用戶。這意味著，吉利不僅冇放棄燃油車，反而依托龐大嘅燃油車用戶群體，打造咗中國車企領先嘅智駕數據池。

反觀行業內部分急於縮減燃油車業務、推進停售規劃嘅車企，喺轉型過程中亦面臨住原有用戶群體銜接、技術路線單一等諸多挑戰。吉利用行動證明：唔跟風、唔偏科，把每條技術路線都做好，先係對用戶最大嘅尊重。

點樣把「多能源」優勢集中釋放？

戰略定力最終要落去產品度。第四代博越 L 之所以能逆勢霸榜，係因為佢唔再係一台「傳統嘅燃油車」，而係一台集吉利多能源技術體系之大成嘅「全能選手」。

睇下智能駕駛。第四代博越 L 小藍燈版搭載咗千里浩瀚 H3 輔助駕駛方案，成為 12 萬元以內唯一配備高級智駕嘅燃油 SUV。呢套系統基於地平線征程 J6M 高算力晶片，算力達 128TOPS，配合 3 顆毫米波雷達、11 顆高感知攝像頭同 12 顆超聲波雷達，可實現高速高架領航輔助駕駛（HNOA）、城市擁堵巡航（ICC）、多場景泊車輔助等功能。純視覺無圖方案覆蓋全國 38 萬公里高速同 3 萬公里高架，新路也能開，有網就能開。

用戶反饋嘅數據更為直觀：小藍燈版智駕開啟率高達 75%，單個用戶最長輔助駕駛里程超過 5 萬公里，單車累計泊車次數最多達 2091 次。從「好奇試試」到「日常離不開」，博越 L 讓燃油車嘅智駕體驗真正走進用戶嘅生活。

再看智能座艙。全系標配嘅 FlymeAuto 系統，同華為鴻蒙、小米澎湃並稱國產座艙三巨頭。15.4 英寸 2.5K 高清全面屏、16 揚聲器 FlymeSound 音響（1000W 獨立功放、7.1.2 全景環繞聲）、25.6 英寸 AR‑HUD 抬頭顯示……呢啲配置放喺任何一輛 20 萬級嘅新能源車上都唔違和，但博越 L 把佢哋帶到咗 12 萬級燃油車市場。

更重要嘅係，基於 GEEA 3.0 電子電氣架構，博越 L 支持全域 FOTA 升級，像電動車一樣常用常新。用戶唔使擔心「買返屋企就過時」，因為佢嘅智能會跟住 OTA 不斷進化。

機械素質同樣唔含糊。CMA 全球豪華架構同富豪、領克同源，帶來咗 79km/h 嘅麋鹿測試成績同 35.8 米嘅賽車級制動距離。2.0TD 引擎最大功率 160kW，峰值扭矩 325N·m，百公里加速 7.4 秒，加 92 號汽油就得，用車成本比同級低 8%。

空間上，84.27% 嘅同級最大得房率、2785mm 軸距、後排純平地板，令家人坐得舒展；650L 超大後備箱加雙層魔法隔板，滑雪板、嬰兒車都能輕鬆裝落。

第四代博越 L 把原本屬於純電嘅智能、架構、體驗完整移植到燃油車上，讓用戶唔使改變能源習慣，就能享受時代最前沿嘅產品力。正係多能源戰略嘅威力——唔係賭一條路，而係讓每條路都通向好產品。

博越家族十年長紅嘅秘密

把時間軸拉長，會發現，博越家族自 2016 年第一代車型上市以來，歷經 9 年 4 次迭代，全球累計銷量已突破 240 萬輛。佢用咗 25 個月突破 50 萬輛，52 個月達成百萬輛，第 82 個月突破 150 萬輛，第 99 個月突破 180 萬輛，2025 年 2 月突破 200 萬輛，而家已站上 240 萬輛嘅高台。喺中國 SUV 市場，能保持如此長周期、高強度嘅熱銷勢頭嘅車型，屈指可數。

咁，博越係點解、又係點樣能穿越週期嘅呢？

第一代博越以「你好，博越」開創咗中國 SUV 智能互聯嘅先河，讓語音交互唔再係科幻片入面嘅橋段；第二代博越聚焦智能安全，將 AEB 預碰撞系統從豪華車嘅專利變成國民車嘅標配；第三代博越基於 CMA 架構，率先把 NOA 高速領航輔助帶入燃油車領域，打破咗「高級智駕=電動車」嘅壟斷；到咗第四代博越 L，更係直接開啓咗「燃油車 AI 智能平權時代」，GEEA 3.0 架構、星睿 AI‑Drive、FlymeAuto……每一次換代，博越都唔係喺跟風，而係提前把用戶「想要但仲未講出口」嘅嘢做出嚟。

呢種能力背後，係吉利對用戶需求嘅深度洞察同對技術投入嘅長期主義。博越家族至今已收穫 240 萬用戶嘅真實選擇，呢啲用戶嚟自 60 多個國家同地區。喺白俄羅斯、馬來西亞，博越實現咗本地化生產，成為中國首個實現產品、技術、管理全面出口嘅 SUV 車型。喺哥斯大黎加、摩爾多瓦等國，博越位列中國品牌細分市場第一。可以話，佢已經成為一張真正嘅中國 SUV 全球名片。

回到「多能源戰略」，博越家族嘅長紅，恰恰證明咗吉利戰略嘅前瞻性。當其他車企紛紛「斷油」時，博越卻喺燃油車市場不斷深耕，用一代又一代嘅進化贏得用戶嘅長期信賴。2026 年 1 至 5 月嘅燃油 SUV 銷冠，唔係從天而降嘅驚喜，而係吉利十年如一日堅持嘅結果，係嗰啲被放棄嘅燃油車用戶用腳投票嘅結果。

更重要嘅係，燃油車業務嘅穩健表現，為吉利喺電動化、智能化上嘅巨額研發投入提供咗源源不斷嘅現金流同用戶數據。750 萬輛智駕車、100 億公里行駛里程，呢啲數據反哺住吉利嘅 AI 算法同智駕模型，讓每一輛吉利車，無論燒油定係用電，都越開越聰明。從呢個意義上睇，就唔能話「多能源」係保守，反而係一種更高級嘅攻勢姿態。

喺產業變革嘅十字路口，跟風押注容易，保持定力最難。用戶從來唔在意你嘅能源戰略叫咩名，只在意你嘅車好唔好開、好唔好停、好唔好用。吉利證明咗，只要產品夠強，燃油車一樣可以成為時代嘅領跑者。

霸榜 5 個月或許只係開始，跟住第四代博越 L 持續熱銷，海外市場加速擴張，以及吉利喺智能化、全球化領域嘅不斷深耕，博越家族嘅傳奇故事，仲喺加速上演。而嗰句「油電之爭終會過去，好車嘅標準永遠唔會過時」，或許就係對呢個時代最好嘅註解。

85,000 units. This is Geely's May overseas export report, a 184% year-on-year increase. Australia, Geely has only been there for 14 months, deliveries exceeded 10,000 units. EX5 was the first-quarter sales champion of pure electric SUV-C there, Zeekr 7X was even tougher, directly pulling down the long-dominant Tesla Model Y. Mexico cumulative 16,000+ from January to April, breaking records. Brazil single month hit 4,000+ units, also the highest record in that country's market.

After the order surge, logistics come first

Facing the sudden influx of orders, Geely didn't push all the pressure onto dealers and users to wait, but instead directly utilized the Ningbo overseas hub. Ro-ro ships, container ships, and international rail freight trains operated on three parallel lines, 4 major rail ports and 6 sea ports all got moving; Two self-owned ro-ro ships stood guard, China-Europe freight train special trains ran regularly, rail could cut dozens of days off the delivery time to Europe compared to sea transport.

Nearly 10,000 units are stably shipped to core ports monthly, it's not as light as a phrase "we will supply with all efforts", behind it is a net woven by routes, slots, customs affairs, loading/unloading yards, and long-term contracts. You can imagine, if there were no this sea-land-air intermodal chassis, even the best sales performance would vanish amidst the long sea shipping cycle and user complaints.

Rejecting the "cheap" logic, digging deep into local soil

Many people still look at domestic brand overseas expansion with old eyes, thinking it's just "cars are cheap, foreigners seek value". This logic might have held five years ago, but now it cannot explain why Zeekr 7X can pull down the long-dominant Tesla Model Y in Australia, let alone explain the pursuit of Dubai dealers.

What place is Dubai? It's an arena where luxury cars gather globally. What scenes haven't dealers there seen? They chase Geely for cars, what they seek is definitely not "cheap". The strategy of "One Geely" seems abstract, but when implemented, it is exceptionally specific: Geely, Lynk & Co, and Zeekr each keep their positions, maintaining brand tonality independence while sharing system capabilities behind the scenes. Right-hand drive adaptation, the introduction of 6AT versions, these trivial engineering details are the true roots taking deep into the local market.

The feedback from the Mexican market is particularly typical. The local team has a very simple sentence: "We will not change strategy due to short-term tariffs." Translated, it is: I am not here to make quick money, I am here to stay long-term. This mindset projected onto products, saw EX2 win the sales champion of B-segment hatchback new energy vehicles in Mexico, Indonesia, Costa Rica; projected onto channels, is the symbiotic ecosystem with dealers.

Systematic overseas expansion, winning in the unseen places

Explosive sales growth is most likely to expose shortcomings. Geely upgraded after-sales from "car repair" to user operations, super long warranties, three-level parts systems, a VOC user voice system covering the globe... These actions cannot be directly printed on posters, but they are the key deciding whether the reputation rises or collapses two years later.

One could say, Geely's 85,000 units overseas were not shouted out by loud voices, but operated by a precision machine from product definition, logistics delivery to user operations. When logistics fleets race day and night on the Eurasian land bridge, when Dubai dealers recommend Geely to customers in showrooms, the narrative logic of Chinese cars going overseas has turned the page.

#Geely Sells Explosively Overseas #Geely In Foreigners' Eyes

May 29, the 2026 Greater Bay Area Auto Show officially kicked off at Shenzhen International Convention and Exhibition Center (Bao'an). As a backbone force in China's new energy vehicle market, Deepal showcased its 6 main models (Hall 7, Booth 09), covering all-scenario needs such as home, intelligent driving, performance, off-road, etc. Meanwhile, the brand announced becoming the Global Official Partner of the Portuguese National Team, drawing widespread attention on site with hardcore product strength and down-to-earth purchase benefits.

Deepening Global Market, Sales and Reputation Both Thrive

Years of deep cultivation in the new energy sector, Deepal, with mature technical accumulation and clear product layout, continues to lead market performance. Data shows, from March to April 2026, Deepal sales exceeded 30,000 units for two consecutive months; As of now, global cumulative deliveries have exceeded 800,000 units, firmly holding the top spot in new energy brand sales among central state-owned enterprises.

On the eve of this auto show, Deepal announced in Lisbon, Portugal's capital, a cooperation with the Portuguese National Team, and delivered the global hit model Deepal S05 to the team, simultaneously launching a 1000km long-term European test. This is not only a strong partnership between a Chinese new energy brand and an international top team, but also marks Deepal's global layout entering a new stage.

Full Matrix Models Debut, Covering Diverse Mobility Needs of the Bay Area

The Greater Bay Area, as China's core market for new energy consumption, user needs show diverse and refined characteristics. For this auto show, Deepal brought 6 models at once, from 150,000-level family cars to 300,000-level flagships, from urban commuting to off-road adventure, comprehensively covering daily mobility scenarios for Bay Area users.

Deepal S05: Global Hit SUV, Worry-free Choice for Home Commuting

As Deepal's 'Global Major Product', Deepal S05 broke 10,000 monthly sales after launch, Global cumulative sales exceeded 200,000 units, and won international honors such as the German iF Design Award and Thailand Car of the Year Award.

The car focuses on safety, durability, long range, and fast charging, all series equipped with CATL cells and Golden Bell Battery, Adapting to Shenzhen's hot and rainy climate; CLTC range reaches 620km, Supporting 3C Super Charging, Charging from 30% to 80% in 15 minutes, No range anxiety for daily commuting or weekend trips.

Deepal L06 Max: First Choice for Performance Handling, Young People's 'Driving Fun'

Facing young users pursuing handling feel, Deepal L06 Max equipped with magnetorheological chassis same as 3 million level supercars, Precise steering, delicate vibration filtering, Whether navigating cities or racing mountain roads, bringing a smooth driving experience.

In addition, this car is equipped with integrated large die-casting technology, CLTC range up to 670km, Accelerates to 100 km/h in 5.9 seconds, Balancing performance and practicality, A rare 'handling-oriented' family car in the 150,000 level.

Deepal S07 Huawei Qiankun Laser Edition: High-level Intelligent Driving Downgraded, Calmly Handling Complex Road Conditions

The intelligent leader of this auto show — Deepal S07 Huawei Qiankun Laser Edition, Popularizing high-level laser intelligent driving configurations to mainstream prices. This car is equipped with Huawei Qiankun Laser ADS 4 Pro Enhanced Edition, Equipped with Laser Vision Limera, Supporting urban/highway full-scenario NCA assisted driving, Can easily handle Shenzhen rush hours, old city narrow alleys, and other complex road conditions.

Regarding range, CLTC range reaches 630km, Paired with 3C Super Charging, Cross-city travel also doesn't require frequent charging, Is the intelligent driving first choice for urban highly educated crowd.

Deepal S09: Flagship Large Six-Seater, Home and Business Both Covered

Positioned as a smart flagship large six-seater SUV, Deepal S09 precisely matches the dual needs of multi-child families and business reception in the Bay Area. Interior adopts three-row six-seat layout, Industry-first middle row sliding dual zero-gravity seats And integrated smart mobile central island, Space is flexible and changeable.

In terms of power, pure electric range 310km, Supporting 5C Super Charging, Charging from 30% to 80% in 10 minutes; Standard equipment for Huawei Qiankun Intelligent Driving ADS 4.1 and HarmonyOS Cockpit, Balancing luxury feel and intelligence.

Deepal L07: 150,000 Level Intelligent Driving Family Car, Good Partner for Commuters

As the only sedan in the 150,000 level with Huawei Qiankun Intelligent Driving standard across the entire series, Deepal L07 perfectly fits the commuting needs of Greater Bay Area commuters. Equipped with new generation Yuanli Super Collection Electric Drive, Pure electric range 660km, Extended range 1500km, Highway intelligent driving coverage exceeds 99.2%, Effectively relieving driving fatigue on Guangzhou-Shenzhen, Dongguan-Shenzhen intercity highways.

At the same time, all series standard Golden Bell Battery, Cumulative vehicle installation of 700,000 units with zero self-combustion record, Safe and reliable, Is the 'worry-free choice' for daily commuting.

Deepal G318 Worry-Free Crossing Edition: Rugged Off-road Style, Unlocking Diverse Outdoor Fun

Breaking the boundary between hardcore models and city cars, Deepal G318 Worry-Free Crossing Edition equipped with dual-motor true four-wheel drive, two mechanical differential locks, and all-terrain driving system, Can easily conquer Northern Guangdong mountainous areas, outdoor wilderness, and other complex road conditions.

At the same time, class-exclusive air suspension, CDC damping, and active magic carpet system, And ensures smooth and comfortable city driving, Suitable for outdoor enthusiasts who like weekend camping and long-distance self-driving.

Auto Show Exclusive Benefits, Sincere Appreciation to Bay Area Consumers

In addition to the full lineup of good cars, Deepal also brought substantial purchase benefits this time, Lowering user purchase thresholds.

Event time is from May 29 to June 14, Users, on top of the manufacturer's original basic rights, Can additionally enjoy:

Placing an order gives Deepal Mall value 1,000 Yuan Sapphire, Can redeem original factory products; Shenzhen area purchase users, additionally enjoy Compulsory Traffic Insurance free benefit.

No complex rules, no hidden traps, Truly achieving 'Great cars, affordable price, complete benefits', Letting Bay Area consumers visit the show, choose cars, enjoy discounts in one step.

Rooted in User Needs, Continuously Creating High-Value Mobility Experiences

From the perspective of product layout, Deepal's 6 models precisely enter four core scenarios: Home, Performance, Intelligent Driving, Off-road, Not stacking redundant configurations, Only focusing on user real needs; From the perspective of technical strength, Whether it is the intelligent system deeply cooperating with Huawei, Or self-developed three-electric and chassis technology, All verified by the market, reliable and durable.

The Greater Bay Area as Deepal's key strategic market, This auto show is both a concentrated display of product strength, And also an opportunity to get closer to users and give back to users. In the future, Deepal will continue to be based on user needs, With more mature technology, richer products, more substantial benefits, Bringing consumers high-value smart mobility experiences.

Currently, the 2026 Greater Bay Area Auto Show is still ongoing (before June 7), Welcome to visit Shenzhen International Convention and Exhibition Center (Bao'an) Hall 7 Booth 09, Experience the hardcore strength of Deepal full series models up close, Grasp the opportunity to buy cars.

5 月 20 日，Stellantis 同東風汽車簽咗一份非約束性諒解備忘錄，雙方打算喺歐洲成立合資公司。其中，Stellantis 持股 51%，東風持 49%。

呢間合資公司要搞四件事：賣嵐圖品牌新能源車、喺 Stellantis 法國雷恩工廠本地化生產、聯合採購、聯合研發。

跟零跑汽車喺歐洲成立「零跑國際」合資公司之後，Stellantis 今次又向老搭檔東風汽車拋出咗橄欖枝，而且仲多咗一層「本土化生產」嘅考量。

呢係唔係意味著，中國車企出海，徹底換咗一種打法？

先將出海模式捋清楚

喺分析呢件事之前，我哋不妨先捋清楚中國車企出海嘅幾種打法。

第一種，整車出口。車喺國內造好，裝船發走，當地搵經銷商賣。呢種模式最簡單，投入最小，但對市場冇掌控力，關稅一上來價格優勢就冇咗。奇瑞早年出口俄羅斯就係呢條路，關稅一加，節奏全亂。

第二種，KD 組裝。散件運到當地，當地工廠裝嵌埋一齊。呢種模式比整車出口進一步，能规避咗一部分關稅，也能貼個「當地製造」嘅標籤。但講實話，好多 KD 工廠就係個大號擰螺絲工廠，核心零部件仲係從中國運嚟嘅，本地化程度有限。吉利、奇瑞喺東南亞同中東嘅好多工廠就係呢種模式，解決咗一部分問題，但解決唔到根本問題。

第三種，獨資建廠。自己拎住錢去海外買地、建廠、招人、鋪渠道。呢係最「硬核」嘅方式，亦係而家頭部自主車企走嘅路。長城、比亞迪都採用咗呢種模式，比亞迪泰國工廠已投產，巴西工廠喺建，匈牙利工廠喺規劃。呢種模式嘅好處係，真正變成咗「當地品牌」，规避咗進口關稅，仲可以爭取當地政府嘅產業補貼。但投入大、周期長，管理複雜度又高咗一個數量級。

第四種，收購當地品牌。吉利收購沃爾沃，之後又入股戴姆勒、收購 Lotus，呢條路吉利行得最早亦最系統。參股或者綁定當地大廠，等於直接繼承對方嘅品牌資產、渠道網絡、本地合規能力。但整合難度極大，文化衝突同管理混亂嘅風險好高。

而今次 Stellantis 同東風嘅合作，唔好歸入上述任何一種。

嚴格來說，係第三種同第四種嘅結合。

用 Stellantis 現成嘅法國工廠生產，呢係借用對方嘅製造資產，唔係自己獨立建廠；用 Stellantis 現成嘅歐洲銷售渠道賣嵐圖，呢係借用對方嘅商業資產。而且資本結構係共同持股，唔係甲方雇咗乙方嚟幫手，係真正嘅利益綁定。

呢種模式，我暫且叫佢「嫁接式出海」——唔係自己種一棵樹，而係將枝條嫁接喺一棵現成嘅大樹上。

點解呢條路值得關注？因為佢解決咗出海嘅幾個核心痛點。

1. 渠道。歐洲嘅汽車經銷商體系非常封閉，一個新嚟嘅中國品牌想从零建網絡，冇三五年根本唔可能。但 Stellantis 手上有標緻、歐寶、雪鐵龍等品牌嘅經銷商網絡，呢係幾十年積累落嚟嘅資源，唔係錢買到嘅。
2. 工廠。雷恩工廠如果可以用到，嵐圖就唔使从零建廠，省咗大量嘅時間同資金。
3. 品牌。嵐圖單獨喺歐洲賣車，消費者認唔認你係一回事，但如果背後有 Stellantis 嘅背書，信任度會唔一樣。

本地化生產呢件事，到底重要喺邊度？

好多人都談本地化生產，第一反應就係「规避關稅」。冇錯，歐盟反補貼稅加關稅，一輛中國電動車進歐洲多交幾十個百分點嘅稅，價格優勢基本抹平。但關稅只係其中一個維度。

更關鍵嘅係碳足跡。歐盟碳邊境調節機制（CBAM）已經開始試行，未來進口車嘅碳排放都要納入考量。如果車喺歐洲生產，用歐洲嘅綠電，碳足跡會好啲。未來 5 年，呢一塊嘅成本壓力會越來越大。

仲有一個需要考量嘅點係供應鏈。

東風喺歐洲工廠生產，但供應鏈點算？備忘錄入面寫咗「聯合採購」，呢意味著部分零部件仲係從中國採，借助東風喺中國新能源生態入面嘅採購能力降低成本。但本地供應鏈都要逐步跟住，否則一旦出現地緣風險，產線就會停。

再講品牌。歐洲消費者對汽車品牌忠誠度高，德國人買大眾、法國人買標緻，呢係幾十年嘅習慣。中國新品牌想打破呢種習慣，光靠產品力唔夠，仲要有「信任背書」。Stellantis 嘅參與，就係呢個背書。

當然，代價係合資公司由 Stellantis 主導，歐洲市場嘅話語權主要喺 Stellantis 手入。呢係唔得唔付嘅代價。

未來三到五年，邊個會成為主流？

我嘅判斷係，喺歐洲，「綁定當地巨頭」會成為主流。

原因好簡單，歐洲市場太難搞。關稅壁壘最高，法規最複雜，消費者最挑剔，競爭最激烈。整車出口模式喺歐洲市場會越嚟越難，呢逼住中國車企必須搵到本地化生產嘅出路。

另一方面，Stellantis 需要補電動化短板，其他西方車企，如福特、通用、雷諾等傳統車企都喺轉型困境掙扎，佢哋有渠道、有工廠、有品牌，但缺新能源能力。呢正好係中國車企可以提供嘅嘢。

雙方都有需求，合作就會越來越多。

方式唔一定係 Stellantis 同東風呢種合資形式，也可能係技術授權、渠道共享、聯合開發等更靈活嘅形式，但核心邏輯一樣，唔单打獨鬥，借勢落地。而喺東南亞、中東、南美等市場，獨資建廠同 KD 組裝依然係主流，因為壁壘相對較低，價格優勢仲可以發揮作用。

不過，「綁定巨頭」唔係冇風險。同巨頭綁埋一齊，命運就部分掌握喺別人手入。Stellantis 今日同東風合作，明日搵到更好嘅合作對象點算？合資公司業績唔達預期點算？產品定位、定價策略產生分歧點算？雪龍汽車嘅歷史已經證明，合資伙伴之間嘅關係並唔總係一帆風順。

從雪龍到歐洲合資，三十幾年，東風同 Stellantis 嘅關係完成咗一次「雙向奔赴」。角色反轉嘅背後，係中國汽車工業幾十年嘅積累同蛻變。中國車企已經唔滿足於「賣車」啦，佢哋想要嘅係「扎根」。而扎根嘅前提，係學會同當地人合作。

今次有無能夠走通，我哋拭目以待。

When a car manufacturer's story intersects with 100 million families, China's automotive industry will welcome its first "100-million-level car manufacturer" in history.

SAIC Group will, on May 28, hand over the keys to the first 100 millionth vehicle to users through an unprecedented "Global Relay Delivery" ceremony. This is not a simple delivery, but a historical footnote of China's automotive industry's 70+ years from catching up to leading, and also the ultimate interpretation of a "user-centric high-tech company" of its commitment to "Understand cars, understand you better".

But a question is even more worth asking: On the map of China's automotive industry, where joint ventures and independent automakers rise in numbers, why did SAIC Group率先叩开 the door to the "100 million vehicle era"? The answer lies in its 70+ years of development process, in every step containing SAIC's unique spirit's "markings".

A Condensed History of China's Automotive Industry

On September 28, 1958, workers at the Shanghai Automobile Assembly Factory, in a small alley workshop, hammered out the first Phoenix brand sedan with hammers. At that time, the car's fenders and roof were all formed by hand, and the workers' arms were so swollen they couldn't lift them. This was SAIC's starting point — "A golden phoenix flying out of a straw nest".

70+ years later, SAIC Group is about to become the first car group in China to break through 100 million cumulative production and sales volume. This is not just a digital leap: behind 100 million vehicles is a complete miniature of China's automotive industry from nothing to something, from weak to strong. Every step of SAIC's has stepped on key nodes.

From the hand-forging of Phoenix sedans in the 1950s, to the opening of joint venture cooperation in the 1980s with Santana, to fully transforming to new energy in 2014. SAIC's history resonates almost with every important moment of China's automotive industry.

In 1985, when the first Santana was assembled and rolled off the line, the localization rate was only 2.7%, with only 5 types of parts available for matching: tires, radios, horns, antennas, and nameplates. By 1993, the Santana localization rate had exceeded 80%, and German media praised it as "Volkswagen's most successful joint venture overseas".

In 1998, the Shanghai GM project was built and put into production in just 23 months, which made American GM executives sigh: "We brought GM's US management and technology to Shanghai GM, and now we want to bring the construction speed of Shanghai GM back to the US." This "Shanghai Speed" became the best footnote of "Daring to be the first" in SAIC's genes.

In 2006, SAIC released its first independent brand "Roewe", declaring a strategic inflection point from "Joint Venture Operation" to "Joint Venture and Independent Brands Simultaneously". In 2012, China's first mass-produced pure electric sedan Roewe E50 went on the market in batches. At this time, there were still several years before the state explicitly proposed "New Energy Vehicle Overtaking on a Bend", and SAIC once again walked ahead of the policy curve.

In 2016, SAIC cooperated with Alibaba to launch the world's first Internet car Roewe RX5. The driving force needed for innovation implementation is very large, but SAIC dared to take this step, allowing cars to evolve from mechanical tools to intelligent terminals.

In 2022, SAIC MG MULAN was launched synchronously in China and nearly 20 European countries, becoming the first real "Global Car" in the history of China's automotive industry. That same year, SAIC's overseas sales broke one million vehicles, becoming the first Chinese car company with overseas annual sales breaking one million.

SAIC has always responded to the era proposition of "How to understand users better" with technical breakthroughs. Now, from being the first to mass-produce semi-solid-state batteries, raising battery safety and energy density to a new height, to steer-by-wire technology implementation, from the industry's only company to receive dual L4 licenses, to AI large models on board.

SAIC created "Industry First" or "China First" at every key node. Every "First" of SAIC is to allow users to enjoy higher quality good cars and a better car-owning life. 100 million vehicles is precisely the inevitable result accumulated by these "Firsts".

A 70-Year Inheritance from "Understanding Cars" to "Understanding You"

"Understand cars, understand you better" is not a slogan, but an action standard running through SAIC's 70-year car-building history. SAIC's cultural gene can be condensed into three keywords: Breakthrough, Cooperation, Quality. They all point to a concept — let technology go from the laboratory to the driver's seat, and let every SAIC car become the travel partner that understands you best.

First is Breakthrough Culture: Daring to be the first, pushing "Understanding Cars" to a new height. Every leap of SAIC is "Creating conditions where there are none". An analyst who has been tracking China's automotive industry for a long time pointed out: "What is most rare in SAIC is that it always takes the lead in layout on the eve of industry change." When the state proposed that developing new energy vehicles is the only way for China to go from a car country to a car power, SAIC's continuous investment in the new energy field for the following decade exactly confirmed such strategic determination.

Second is Cooperation Culture: No walls, gathering global wisdom just to understand you better. In the 1980s, the Santana localization "Community" gathered the city's strength to tackle part technology. German experts taught technology, Chinese workers learned craftsmanship, Chinese and foreign employees respected each other and progressed together, such an open and cooperative gene continues to this day.

From upgrading joint venture cooperation with Volkswagen, GM, and Audi to "Joint Venture 2.0", custom developing ID. ERA 9X and Audi E7X for Chinese users; to comprehensive coordination with Huawei Qiankun, allowing high-level intelligent driving to enter 150,000 yuan tier families; with Momenta deep co-creation, intelligent driving solutions empowering multiple brands under SAIC Volkswagen. SAIC never does ecological islands, because true "Understanding You" needs to gather global wisdom.

More worth attention is Quality Culture: Excellence, setting a bottom line for "Understanding You".

In 1987, at the Santana localization meeting, a strict law was set: "Absolutely no use of melons and vegetables as substitutes". Since then, "Pursuing Perfection" has become the oath of SAIC's quality work. In 1998, Yanfeng Company supplied bumpers for Shanghai GM, the first batch of products had met the standard, but due to the customer proposing higher requirements, qualified products were sawed off on the spot, and through continuous technology research, it took only three months to formulate more advanced processes.

This nearly harsh quality concept was eventually turned into "Paint that doesn't fade for 10 years", "Battery with zero spontaneous combustion", "300,000 km without major overhaul" in users' mouths. As an SAIC car owner said: "I don't understand technical parameters, but I know this car can be trusted."

Only SAIC can do "Grand Reunion"

On May 28, SAIC will welcome the first 100 millionth user at Shanghai North Bund World Living Room with a "Global Relay Delivery" ceremony. This will be an expression method never attempted by Chinese car brands.

It is reported that the entire ceremony will be broadcast globally, connecting multiple cities in China and overseas delivery sites such as the UK, Indonesia, and Singapore, crossing the Asian and European continents and multiple time zones for relay delivery. 15 brands under its will all appear — Roewe, MG, IM, Shangjie and other independent brands; Volkswagen, Audi, Buick, Cadillac and other joint venture brands; passenger cars and commercial vehicles on the same stage; from A0-class commuter cars to 500,000 yuan tier luxury flagship, from family travel to urban logistics, infrastructure transportation, covering all scenarios.

"Such a ceremony requires the enterprise to possess a full brand matrix, all-category products, global layout, full industrial chain system — indispensable." An industry observer pointed out, "SAIC's 70 years of in-depth cultivation has only achieved this unique "Family Portrait" capability. It is not just delivery, but a concentrated appearance of SAIC's system competitiveness."

More worth attention is, this ceremony will take "Users as the main character", allowing 100 million trusts globally to complete relay in front of the lens. This is a new brand narrative method, the signal it conveys is: 100 million vehicles is not just an enterprise's brilliant achievement, but the result of 100 million votes by users.

100 Million Vehicles is a New Starting Point, SAIC's "Upward" Logic

Behind 100 million vehicles is a technical moat built by nearly 150 billion yuan R&D investment in the past 10 years and nearly 26,000 valid patents. But unlike many enterprises, SAIC's technology has never been "display cases". From IM LS8's steer-by-wire + rear-wheel steering, MG's semi-solid-state battery, to Roewe's AI Native Architecture, Shangjie's Huawei Full-Stack Intelligence... Every hard-core technology has gone from the R&D center to the driver's seat from the day of launch within months, turning from high-end option to standard equipment for the whole series.

This "Technology Mass Production" capability is the core and key for SAIC to maintain "Upward" for decades. Behind it is SAIC's unique "Full-Domain Competitiveness": Independent and Joint Venture dual-wheel drive, passenger car and commercial vehicle simultaneously, domestic and overseas synergy, BEV/EREV/PHEV full technology route coverage.

For SAIC which has experienced storms, whether facing severe challenges of current new energy transformation, or future new changes in the automotive industry development, SAIC Group which never bows down will only be more high-spirited. Facing the future, SAIC Group has already anchored new goals of "Product Charm, Tech Strength, Mechanism Vitality", accelerating to transform into a user-centric high-tech company.

From understanding cars to understanding you, from scale champion to industry leader. When the first 100 millionth vehicle rolls off the production line, this is not only a glorious moment for SAIC Group and Chinese cars, but also a new chapter for SAIC Group to go global and start a larger user volume!

SAIC has hit 100 million vehicles; this is more exaggerated than many people imagined.

In the Chinese auto industry, the first "billion-level vehicle" enterprise has officially appeared. On May 28, SAIC Group announced that cumulative production and sales exceeded 100 million units, becoming China's first auto group to reach this number.

To many, seeing this news might elicit a first reaction of "wow" or "impressive". But actually, in the context of the entire history of China's automotive industry development, the significance of this achievement is far greater than many imagine. It means the Chinese auto industry has finally truly moved from being a follower to entering the T1 league.

Thinking carefully, China truly started mass-producing family cars only in these few decades. From the 1958 "Phoenix" sedan to the later Santana, then Buick, Passat, GL8, Roewe, MG, IM, many Chinese consumers' initial impressions of cars actually bear the imprint of SAIC.

To some extent, you can even view SAIC as a timeline of China's automotive industry. It might not be the brand with the highest traffic, but its presence is involved in many key moments.

Compared to historical achievements, what I find more meaningful is SAIC's current transformation. It is no longer like that traditional, steady large factory from the past, but is striding hard towards intelligence and new energy.

The car marking the 100-millionth unit this time is the IM LS9 Hyper, a product that doesn't follow traditional auto manufacturer thinking. Features include full steer-by-wire, an 800V platform, three motors, a 520-line LiDAR, Nvidia Thor chips, L3-level redundancy capabilities, etc. This is no longer slow transformation, but a direct charge into the first echelon of the new energy sector.

Even the 100-millionth owner is not an ordinary consumer, but Momenta CEO Cao Xudong. This detail is worth noting because Momenta is itself one of the core domestic intelligent driving companies, and many of SAIC's intelligent driving capabilities come from cooperation between the two. Previously, the relationship between car companies and suppliers resembled client and vendor dynamics, but now it is increasingly resembling a technical community. This is because the automotive industry is no longer about competing on engines and chassis, but on chips, AI, and software capabilities, seeing who can enter the smart car era faster.

Another very obvious change is that SAIC now increasingly feels like a global enterprise. This handover ceremony was not simply holding a launch event in Shanghai, but coordinated simultaneous deliveries across the UK, Indonesia, Singapore, and multiple domestic cities. Brands such as MG, Roewe, IM, Wuling, Volkswagen, and Buick appeared together. What it wants to convey is quite direct: SAIC is not just a large factory in the Chinese market, but a true global automotive group.

In fact, SAIC's cumulative overseas sales have now exceeded 7 million vehicles. Especially MG, which has won first place in European sales for Chinese brands for 11 consecutive years.

In the past, many people believed the core competitiveness of Chinese cars going overseas was price. But now the situation has changed; more and more European users are starting to accept that Chinese cars are not just high cost-performance but actually possess technology. Especially in the last two years, the biggest change in Chinese new energy vehicles is not just spec competition, but intelligence beginning to lead globally. From intelligent driving and cabins to charging efficiency and electronic architecture, many things developed in the Chinese market are starting to influence overseas brands in return.

This is why traditional giants like Volkswagen and Audi are increasingly deeply binding with Chinese supply chains and Chinese intelligent driving companies. Because they have found that the technology developed in today's Chinese market is likely the standard answer for the next generation of global cars. SAIC, as one of the oldest and most extensive automotive systems in China, now clearly does not want to miss this opportunity.

Of course, SAIC has always had a very obvious label over the past years: huge volume, but not young enough. Especially in the new energy era, many people feel it lacks some internet flair, even its presence isn't that strong. But from these recent moves, it is clearly felt that it is changing, desperately reinforcing intelligence, youthfulness, and globalization. Even the way it expresses at launch events is starting to look more like a tech company.

So compared to the matter of SAIC breaking 100 million vehicles, what I care more about is that the giant which once represented China's traditional automotive industry is now trying to transform back into a new player of the new energy era. This is more meaningful than selling 100 million vehicles.

【Lead: May 2026, BYD delivered a sales report of over 380,000 units, among which overseas sales exceeded 160,000 for the first time; however, BYD's single-month sales historical peak remained at 514,800 units in December 2024, with 57,200 units exported that month. These two sets of data reflect that BYD, sitting in the top chair of the new energy sector, is undergoing structural changes. BYD that grabbed the export dividend, exports soared; meanwhile, the domestic car market is experiencing a change from incremental to stock even possibly to shrinking volume. Even BYD cannot escape the pain of involution, presenting the "double life" of the industry leader, half smooth, half rough.】

Author: Li Suwan

According to April imported new car registration data released by the Korean Association of Import Cars (KAIDA), Chinese brand registration volume surpassed Japanese brands in the South Korean market for the first time, ranking in the top three countries for imported car sales. Of note, BYD's sales of 2,023 units exceeded the combined sales of the three Japanese brands Lexus (1,079 units), Toyota (829 units), and Honda (66 units) (1,974 units). Korean media generally regard this ranking as an important signal of the shift in the structure of the imported car market in South Korea.

Directly raising the cloud sail to cross the vast sea, BYD's overseas market continued to maintain high growth in May this year. Passenger cars and pickups overseas sales reached 160,177 units, an 80.7% increase year-on-year, setting a new historical record. Seagull, Song PLUS, Yuan Series and other models continued to sell well, with SHARK pickup truck volume exceeding 4,000 units for two consecutive months. With the product matrix continuously enriching and the global layout continuing to deepen, BYD's globalization process is advancing rapidly.

Benefiting from overseas market pull, BYD's total sales increased slightly by 0.26% year-on-year in May this year, ending the consecutive 8 months of year-on-year decline, and continued to win the champion of Chinese automotive enterprises' new energy vehicle sales with 383,453 units. Thus far, BYD has remained in the first place of domestic new energy vehicle monthly sales for a consecutive 60 months.

Relying on the "systematic ecological export" strategy from technology, production, channels to brand, BYD is becoming more and more brave in the overseas market. However, BYD's life situation at this time is like two sides of a coin. It advances boldly in the overseas market, but encounters cruel new tests in the domestic market. The current monthly sales in China are almost halved compared to the peak period. Structural adjustments are a mixture of joy and worry, and BYD is once again standing at a critical crossroads.

Can BYD Weld the Highlight Moment?

In the new energy track, BYD is the undisputed "Di King" in China and even globally. So far, its cumulative new energy vehicle sales have exceeded 16.5 million units. In recent years, while a group of international traditional car giants failed in the transition to electrification, leading enterprises such as "Di King" drove China's automotive industry to accelerate overtaking on a bend.

BYD's boss Wang Chuanfu has a forward-looking strategic vision, allowing this car company to catch the dividends of new energy and export two wind vane points. Relying on Blade Battery, DM-i Super Hybrid, e Platform and other full-stack self-developed systems, BYD has built cost moats that many car companies cannot cross through vertical integration of the industry chain, quickly grabbing the pure electric and hybrid market, gradually mastering strong pricing power in the 100,000-200,000 yuan main force model market, and further diluting R&D and production costs with scale effects, constantly pushing the cost advantage to the extreme.

While holding the "Price Slaughter Knife" to expand in the domestic car market, BYD also accelerated its extension of its entire industry chain layout, full-stack self-research, and cost advantages to the overseas market, precisely adapting to the needs of global diversified markets with a full price product matrix. In Southeast Asia/South America/Middle East markets, Yuan PLUS (ATTO3), Seagull focus on entry-level commuting, cost-performance ratio crushes Japanese fuel small cars, BYD's market share in Brazil's EV market exceeds 70%; in European and other markets, Seal, Song PLUS, Sea Lion 07EV constitute a core competitive matrix against Volkswagen ID series, Tesla Model 3/Model YCore Competitive Matrix. BYD's high-end models are gradually breaking the overseas market's stereotype that "Chinese cars rely on low prices", such as Denza focusing on European mid-to-high-end niche markets. Also, BYD commercial vehicle coordination, electric buses, forklifts go out simultaneously, such as Singapore electric bus market share exceeds 60%, passenger vehicles + commercial vehicles double pull local reputation.

Not only did products go out, BYD also accelerated localization of production globally, breaking tariff and delivery problems. Its four complete vehicle factories in Thailand, Brazil, Hungary, and Uzbekistan have started production, with Malaysia and Cambodia under construction. In addition, BYD's own RoRo fleet guarantees stable export capacity, solving industry sea transport bottlenecks, and signed top local automotive groups in each country as agents, gradually building thousands of brand direct + authorized stores in Europe, Southeast Asia, Middle East, and Latin America. With a set of combinations hitting, BYD's export has obviously accelerated.

After exports increased by about 1.4 times year-on-year in 2025 and broke the one million unit threshold for the first time, BYD's sales overseas continued to rise this year, largely buffering the pressure of BYD's sales decline in the domestic car market. However, for BYD to weld the highlight moment or even sprint to higher goals, it is inevitable to withstand the current cruel tests of domestic price wars backlash, narrowing technology advantages, and brand upward obstacles, breaking the dilemma of "defenders".

Can we find the key to value upward?

This year's domestic car market, how can it be described with a single word "hard". According to CPCA weekly report, national passenger car market retail in May was 1.545 million units, down 20% year-on-year, cumulative retail in the first 5 months of this year was 7.15 million units, down 19% year-on-year.

Due to weak consumption and car market shrinkage, car companies were forced to cut prices to grab market share, dozens of models collectively cut prices, exchanging price for volume diluted profits. At the same time, car companies also encountered unfavorable factors such as price increases in upstream lithium carbonate, non-ferrous metals and other raw materials. Price wars, high costs and weak demand are like three big mountains, further squeezing the profit space of the automotive industry. January to April 2026, automotive industry profit margin 3.4%, total profit 111.9 billion yuan, down 17% year-on-year, profitability pressure is still relatively large. In such a big environment, as the Leader BYD cannot be immune. In the first quarter this year, the company's net profit attributable to shareholders of the listed company was 4.085 billion yuan, down 55.38% from 9.155 billion yuan in the same period last year.

In the most competitive Chinese car market globally, in white-hot competition, BYD faces competitors like Geely Galaxy with nearly "pixel-level" benchmarking, plus the fierce attacks of new forces such as Leapmotor and Xiaomi, the difficulty to break the situation is not small. For example, Geely Galaxy's Xingyuan grabbed the Seagull's sales champion in the under 100,000 yuan niche market in 2025, in the 100,000 to 200,000 yuan core area, BYD even encountered more fierce encirclement and suppression by Leapmotor and other brands. Previously, BYD relied on Blade Battery and Super Hybrid to laugh off the Jianghu, but now Geely has Thor EM-i Super Electric Hybrid, SAIC has DMH, plus CATL's Qilin Battery, Shenhang Battery, Xiaoyao Battery and other technologies and products empowering many car companies, new energy sector hundreds of flowers blooming, BYD's technology is no longer unique. In addition, BYD also faces the challenge of user demand iteration. With new energy penetration rate exceeding 50%, the market moves from "trying new things" to "picky" stage, consumer car buying logic is also changing. BYD has room for improvement in smart cockpit, chassis tuning and other details, and its ride-hailing image is also difficult to support higher brand premium.

How to break the situation? BYD launches a combo, besides accelerating the promotion of globalization process, the more important measure is to focus on internal improvements, accelerate the iteration and upgrade of various technologies. In terms of intelligence, as of May 28, the number of BYD vehicles with assisted driving has exceeded 3.15 million units, Heavenly Eyes generates more than 200 million kilometers of data daily. On May 28, BYD announced the launch of urban pilot safety backup service, becoming the first car company in the world to realize both urban pilot and intelligent parking "double backup" at the same time. Three days after the conference, the daily active user volume of urban pilot for models equipped with Heavenly Eyes A, B assisted driving system increased by 50%. Previously, after the intelligent parking safety backup was launched, the function usage rate has increased from 21% to more than 90%. Wang Chuanfu said: "Dare to back it up, is true safety."

In the field of power technology, after the launch of the second-generation Blade Battery and Flash Charge technology, BYD is tightly rolling to continuously convert technological innovation into product competitiveness. Third-generation Yuan PLUS, Fang Cheng Bao Bao 5 Flash Charge version, Bao 8 Flash Charge version, Denza N9 Flash Charge version and other models have successively launched. At the same time, Dynasty Network Great Tang will be launched in mid-June, Denza N8L Flash Charge version, Seal 08, Sea Lion 08 will also be launched successively, further expanding BYD's Flash Charge product matrix.

In addition, BYD increased the intensity of high-endization, Denza, Fang Cheng Bao and Yangwang gradually have results, May Fang Cheng Bao, Denza combined sales 46,489 units. Among them, Fang Cheng Bao sales 30,186 units, up 139.7% year-on-year, creating a new high this year; Denza sales 16,303 units, continuing to maintain growth trend; Yangwang sales 286 units, up 105.8% year-on-year. The three high-end brands join forces, finally breaking the bottleneck of their proportion in BYD's total sales of less than one tenth.

Although the cruel fact is if export volume is excluded, BYD's sales in the domestic market in May are still far from the peak period, but its total sales year-on-year bottoming out slightly rising is still a positive signal. BYD is empowering products through new technologies such as second-generation Blade Battery and Flash Charge. With the "Great Tang" known as the most cruel "Value Assassin" in the full-scale market, holding 100,000 pre-sale orders, coming soon, and other new models successively launched, BYD is launching a new round of offensive value upward. It has come to a critical crossroads again, needing to use patience, wisdom and courage different from the past to deal with this profound change from "Scale Priority" to "Value Supreme", even not limited to the car making field. Recently, BYD announced making humanoid robots, perhaps starting to speed up the exploration and transformation towards technology companies outside the automotive congestion space, wanting to catch the new trend of AI.

Review

Currently, the domestic car market is declining, car prices are falling, and car company profits are declining. In such a big environment, car companies led by BYD face severe challenges while opening up a new round of continuous upward exploration of China's new energy vehicle industry. Going overseas is one of the breakthrough paths, but more importantly, how to find the key to value upward through technical innovation in this most competitive market in China.

(This article is original to "Heyan Yueche", without authorization, shall not be reproduced)

5 月 28 日，全新吉利星願正式上市，新車推出 410km 嚮往版、410km 乘風版、480km 探索版、480km 探索 + 版四款車型，為滿足不同用戶需求，在 410km 版型上，仍提供 310km 續航反選權益，反選後價格可減 7000 元，上市限時權益價 6.18 萬元 -9.18 萬元。值得一提的是，全新吉利星願全系續航全面升級：310 公里升級至 410 公里，410 公里升級至 480 公里。

此外，凡在 2026 年 6 月 30 日前，大訂並鎖單的用戶，可享超級置換金權益 3000 元。除此以外，全新吉利星願還有金融禮（限時 2 年 0 息）、補能禮（限時價值 3300 元充電樁及安裝服務）、精品禮（限時 400 元星願周邊好物折扣權益）等等。

值得一提的是，吉利星願 573 天交付量突破 70 萬輛，今年一季度躋身全球新能源銷量前三，是中國品牌唯一進入全球新能源汽車銷量前三的車型，同時吉利銀河品牌成為全球最快達成 200 萬輛的新能源品牌。

全新吉利星願五大升級

第一大升級，吉利全天候防滑系統 2.0；全新吉利星願在“行駛、轉向、剎車”三大核心體驗上進行全面升級，配備了吉利最新的 G-TCS 2.0 全天候防滑系統，它主打毫秒級（官方稱約 2ms）扭矩幹預，濕滑路面可降低打滑量 50% 以上，支援坡道、彎道、起步等場景防甩尾與防溜車。

TCS 2.0 全天候防滑系統新增彎道智能識別與轉向聯動，可以很好的兼顧後驅車的靈活性與新手的安全性。全新無刷轉向系統響應快 1 倍，支援三種轉向模式及轉向中位自學習；此外，吉利星願是同級唯一以 130km/h 成功挑戰魚鉤測試，及同級第一以 80.7km/h 成功通過麋鹿測試的純電小車。

第二大升級，CLTC 純電續航升級至 480km；全新吉利星願將 310 公里升級為 410 公里，410 公里升級為 480 公里，並全系搭載專屬定製的寧德時代全新一代電芯，能量密度達 190Wh/kg，最高 CLTC 續航 480km。

另外，全新吉利星願優化整車設計，配備同級唯一的主動式進氣格柵與低風阻輪轂，風阻降低 15counts，實際續航再提升 10km。

補能方面，全新吉利星願從 30%-80% 快充僅需 19 分鐘，液冷系統與全新 BMS 保障天冷天熱都能滿速充電。

第三大升級，銀河 Flyme Auto 2 智能座艙系統+Eva 大模型；全新吉利星願搭載銀河 Flyme Auto 2 智能座艙系統，基於 7nm 車規級龍鷹 1 號晶片及 16G+128G 大存儲，反應速度更快，操作更便捷。

同時，全新 AI Eva 更是用戶的隨身智慧夥伴，語音助手 Hi EVA 支援模糊指令理解及上下文記憶，可完成車控、問答、娛樂等操作。另外，車機新增支援 CarPlay 手機互聯，還有隱身模式、洗車模式、一鍵尋車等貼心場景。

第四大升級，千里浩瀚輔助駕駛 H3 方案；全新吉利星願搭載千里浩瀚輔助駕駛 H3 系統，該系統已安全行駛 13.8 億公里，支援高速高架 NOA，全場景泊車等等。

高速高架 NOA 不受道路與雨霧天氣限制，支援語音變道、多場景避讓以及自動上下匝道。泊車方面可做到全場景適配，APA 泊車輔助功能支援一鍵泊入、指尖泊車、遙控泊車，覆蓋 300 多種停車場景；同時，HPA 記憶泊車支援 2km 超長記憶、cm 級精準定位，學習一次路線後即可全程自動泊入，具備智能跟車、自主找位、遇障繞行功能。

此外，DMS 主動式疲勞檢測若檢測到駕駛員出現疲勞行為或分心駕駛，將及時提醒駕駛員。

第五大升級，三電安全 + 主被動安全；在被動安全方面，全新吉利星願打造了五縱八橫星甲籠式車身，像一件堅固又輕盈的鎧甲，前後左右都做了精心加固——前端三傳力路徑配合雙“三葉草”泄力結構，側面電池至門檻間距 149mm 並增加雙重防撞縱樑，後端 750mm 長後懸與雙“井”字形後副車架形成堅固屏障；車頂抗壓強度提升至 3.4 倍車重，AB 柱及頂蓋橫樑等核心區材料升級，即便遇到側翻或重物壓頂，座艙依然安然無恙，側氣簾保壓技術更能在翻滾時持續保護頭部。

在電池壽命方面，吉利星願的驗證標準提升至國標的 2 倍，完成 1000 次循環後電池容量仍保持 90.72%。更有實際行駛 8.4 萬公里的星願，成功挑戰海水腐蝕，泥水沖刷、爛路刮底、極限火燒等六大串行極限測試，完成行業首創。

為了進一步提升電池安全防護，全新吉利星願採用行業領先的 BDMU 高壓器件深度集成技術，把 BMS 電池管理系統和 BDU 高壓分配單元二合一，大幅減少接口，可靠性再上一個台階，從根源上降低電池密封失效的風險。

值得一提的是，5 月 12 日，吉利攜手央視完成了同級首次，也是同級唯一的正面和側面連續碰撞，高壓系統及時下電，電池包未冒煙起火，乘員艙結構完整，氣囊精準點爆，非碰撞側車門可正常開啟。此外，全新吉利星願配齊胎壓直顯、DOW 開門預警、哨兵模式，更有 AEB 主動剎車與 AES 緊急轉向雙保險，成功通過 120km/h 靜態車輛剎停和 130km/h“消失的前車”主動避讓測試，性能遠超行業主流水平。

寫在最後

自 2024 年 10 月正式上市，吉利星願累計交付量突破 70 萬輛，市場熱度不僅席捲國內，更在海外全面開花，目前已成功進駐全球 30 多個國家和地區。在巴西，上市短短兩個月銷量便超 2300 台；於泰國車展，單周訂單量達 3300 台，還一舉斬獲“巴西年度最佳緊湊型電動車”與“印尼車展最受喜愛電動車”兩項國際重磅榮譽，成為“中國智造”走向世界的鮮活名片。

全新吉利星願的進階，讓吉利銀河品牌在純電小車的賽道上再次拉高了“高質優價”的標杆。未來，吉利銀河將繼續堅守“造每個人的智能精品車”的初心，精準把握用戶最真實的需求，在各個細分市場都為用戶帶來超越期待的產品和服務。

Complete list of safety equipment and airbags

21 hingga 23 Mei, Forum Antarabangsa Sistem Kuasa Kenderaan Edisi Keenam diadakan di Ningbo, Zhejiang. Forum ini dianjurkan oleh Kumpulan Kereta Geely dan diselenggarakan oleh Kuasa HaoSi, dengan tema "Pemanduan Pelbagai・Pimpin Inovasi", menumpukan kepada inovasi teknologi dan sinergi industri, membantu syarikat China mempercepatkan ekspansi antarabangsa dan memperkuatkan pasaran global, merupakan acara industri tahunan yang amat berpengaruh dalam bidang sistem kuasa kenderaan di seluruh dunia.

Forum ini mengumpulkan kekuatan teratas industri automotif global: Geely, Hyundai, Nio, Xpeng, Schaeffler, Infineon dan lebih 30 syarikat automotif terkemuka domestik dan antarabangsa hadir dan memberi ucapan. Persatuan Kejuruteraan Automotif China, Persatuan Pengilang Automotif China dan persatuan industri berwibawa lain, Universiti Tsinghua, Universiti Teknologi Shanghai, Universiti Tongji dan institusi pengajian tinggi serta penyelidikan terkemuka China lain, serta Laporan Automotif China, Gasgoo dan media lain, di mana lebih seribu pakar, pemimpin industri dan wakil media hadir, berkongsi membincangkan laluan transformasi industri.

Forum ini mengandungi 12 sesi sidang teras, merangkumi 1 dewan utama, 1 forum bulat bertaraf tinggi dan 6 dewan teknikal khusus, disedut Mesyuarat Tertutup Pelaburan dan Rundingan Malaysia serentak, pameran komponen, uji kenderaan dan aktiviti sokongan lain, melaporkan 10 laporan utama dan lebih 50 laporan khusus, mencakupi arah depan industri penuh seperti kuasa elektrik hibrid, inovasi bateri, enjin bakar dalam efisien, kuasa penerbangan alt rendah dan sebagainya.

Semasa forum, Ketua Teknologi Global Kuasa HaoSi dan CEO Polar Bay Technology, Zhao Fucheng, menyampaikan laporan utama "Kuasa HaoSi: Teknologi Memimpin Era Baharu x-HEV Global", menganalisis secara sistematik trend perkembangan terkini teknologi hibrid global. Zhao Fucheng berpendapat bahawa ekspansi antarabangsa telah menjadi pilihan wajib bagi syarikat automotif China. Dari perspektif global, sistem kuasa kenderaan masa depan akan beralih daripada kuasa sepenuhnya elektrik ke corak pelbagai pembangunan x-HEV; Seterusnya, teknologi bateri padat masih berada dalam fasa pencampuran sains dan kejuruteraan, jalur hibrid masih merupakan salah satu arah pembangunan teras bagi pasaran kereta persendirian masa depan.

Zhao Fucheng menekankan: "Dalam keadaan di mana keuntungan pasaran domestik tertekan dan luar negara menjadi tempat tinggi keuntungan, strategi syarikat automotif global sedang beralih daripada kuasa sepenuhnya elektrik ke hibrid, ekspansi antarabangsa dan hibrid telah menjadi keperluan ganda untuk memecahkan keadaan bagi syarikat automotif China. Dengan sistem hibrid sebagai teras, dari enjin kecekapan tinggi, sistem hibrid elektrik melebihi 900V sehingga hibrid ultra-kompak, skema penambah jarak modular, Kuasa HaoSi menggunakan tata letak seluruh stack yang pelbagai, efisien dan boleh disesuaikan, memberdayakan syarikat automotif untuk mencapai sasaran hampir sifar adaptasi platform global, dan menyuntik 'Kecerdasan China' dan 'Rancangan China' ke dalam inovasi industri sistem kuasa kenderaan di seluruh dunia."

Selain itu, forum ini khas menempatkan pameran pembekal komponen automotif terkemuka global, mengumpulkan 26 pemimpin industri rantaian bekalan global seperti Kuasa HaoSi, Star Drive Technology, BorgWarner, Schaeffler, Mahle. Sebagai pengendali forum ini, Kuasa HaoSi membawa tiga produk kuasa teras utama ke dalam forum ini. HORSE B20 Enjin Hibrid Kuasa Maksimum Kuaran Air dengan kecekapan haba pengeluaran massal yang disahkan 48.41% mengukuhkan piawai hibrid efisien; Platform Hibrid DHTS dengan keupayaan skala sejuta unit dalam tahun pertama menyediakan penyelesaian kuantiti hibrid berbaloi tinggi untuk industri; Enjin Prestasi Tinggi HORSE W30 V6 Skala Penuh mengatasi had prestasi dan kecekapan kuasa tradisi, merangkumi keperluan dari penggunaan rumah hingga kenderaan off-road kelas tinggi secara menyeluruh.

Forum Antarabangsa Sistem Kuasa Kenderaan Edisi Keenam mengukuhkan konsensus ekspansi industri kuasa automotif global, dan secara berhemah mendorong transformasi sifar karbon industri automotif. Kuasa HaoSi juga akan melalui pemberdayaan teknologi kuasa pelbagai untuk memberikan laluan amalan bagi transisi rendah karbon sistem kuasa kenderaan global dengan menumpukan kepada jalur hibrid.

Pada 28 Mei 2026, Kumpulan SAIC telah menganjurkan upacara serahan kereta yang istimewa di Dewan Tamu Dunia North Bund, Shanghai. Ia dianggap istimewa, bukan kerana berapa banyak pegawai yang hadir, tetapi kerana watak utama telah bertukar kepada pengguna, tepat kata, pengguna nombor satu ratus juta pertama SAIC di seluruh dunia.

Seratus juta unit. Ini adalah angka yang belum pernah disentuh oleh mana-mana kumpulan automotif China. Dari tahun 1958 apabila para pekerja menggunakan palu untuk membentuk sedan jenama Phoenix yang pertama, hingga tahun 2026 apabila belasan jenama di bawah naungannya dan 19 model kereta diantar secara serentak merentasi benua, SAIC selama 68 tahun telah menulis dirinya ke dalam koordinat baharu dalam industri automotif China.

Di sebalik 100 juta unit, bukan sahaja penjualan yang tinggi

Banyak orang apabila melihat '100 juta unit', reaksi pertama adalah: SAIC menjual dengan banyak. Ini betul, tetapi hanya separuh benar.

Sepanjang 4 bulan pertama tahun 2026, jualan kumulatif SAIC mencapai 1.302 juta unit, berturut-turut empat bulan mengecapi juara jualan automotif, di mana saiz jenama sendiri hampir tujuh puluh peratus, kereta tenaga baharu terjual 412,000 unit, pasaran luar negara meningkat mendadak 50.2% berbanding tahun sama. Angka-angka ini memang cantik, tetapi yang lebih menarik ialah struktur, saiz jenama sendiri 70%, peratusan jualan luar negara melebihi satu pertiga, ini menunjukkan SAIC bukan lagi syarikat yang menang mudah melalui kerjasama patuh pada masa dahulu.

Dimulakan dengan penglokalisasian Santana, hingga Roewe mencipta kategori kereta internet, sehinggalah pendaratan terkumpul produk elektrik pintar canggih seperti IM, Shangjie, dan Huajing S ini, SAIC telah berjalan di jalan yang dilalui oleh kebanyakan syarikat automotif tradisional, tetapi jarang yang berjaya dengan lancar: menstabilkan asas dalam sektor kerjasama patuh sambil membiarkan jenama sendiri benar-benar berdiri sendiri. Hingga hari ini, kontur jalan ini sudah相当 jelas.

Serahan relai global, bukan pameran tetapi bakat sebenar

Reka bentuk paling menarik dalam upacara serahan ini ialah 'relai global'. Selain tapak utama di Shanghai, gambar serahan di Nanjing, Liuzhou, Taiyuan, serta pelbagai negara dan wilayah seperti United Kingdom, Indonesia, Singapore menyala seterusnya. Menyelesaikan serahan serentak selari jenama, pelbagai jenama merentasi benua pada hari yang sama, bukan menguji keupayaan perancangan, tetapi kekuatan sebenar rantaian bekalan dan saluran.

SAIC mempunyai lebih daripada 100 loak pengeluaran bahagian di luar negara, rangkaian lebih 3,000 pengedar, telah membina tiga pusat inovasi penyelidikan dan pembangunan seperti London, serta empat pusat pengeluaran dan pembuatan di Thailand, Indonesia, India, Pakistan. Logistik Anji dengan 42 kapal Ro-Ro, 8 laluan antarabangsa telah laluan melalui Asia Tenggara, Eropah, Amerika. Angka-angka ini menimbun satu fakta: SAIC adalah antara kumpulan automotif tempatan yang mempunyai keupayaan operasi global sebenar.

MG menjadi juara jualan jenama China di pasaran Eropah selama 11 tahun berturut-turut, jualan tahunan di Eropah pada 2025 melebihi 300,000 unit, jualan terkumpul di pasaran Britain dan Eropah melebihi satu juta. Ini bukan permainan kecil, tetapi pertempuran langsung di pasaran matang. Pada Mac tahun ini, teknologi bateri separuh pejal dan teknologi hibrid Hybrid+ yang dilancarkan dalam Hari Teknologi Frankfurt oleh MG, jualan bulan tunggal di luar negara telah melebihi 20,000 unit. Dari 'produk menembusi pasaran luar' hingga 'rantaian nilai menembusi pasaran luar', strategi Glocal SAIC sedang dilaksanakan.

Yang benar-benar penting ialah adakah 'memahami anda' ini boleh dilaksanakan sepenuhnya

SAIC mengutarakan slogan 'Memahami kereta, lebih memahami anda'. Sepertengah pertama ialah kemahiran asas, sepertengah kedua ialah titik penentu.

Dalam upacara serahan ini, SAIC tidak meminta bintang muncul, tetapi mencari pengguna sebenar untuk bercerita: Luo Zhenyu dari Aplikasi Dedao sebagai pegawai pengalaman nombor 001 bagi Huajing S, dari ucapan akhir tahun menyebut Pemanduan Pintar Qiankun, hingga ke kilang menyaksikan produksi; Yang Chen, bekas pemain negara, memilih ID. ERA 9X, sebabnya Julung Emas dan prinsip jangka panjang selari; Liu Jia, bloger amal, memotong rambut kanak-kanak tertinggal di kawasan gunung Guangxi selama lima tahun berturut-turut, Buick bukan sahaja memberinya bantuan, tetapi dia sendiri juga terpukau dengan kabin Zhijing E7. Cerita-cerita ini secara tunggal nampak kecil, tetapi digabungkan, digabungkan menjadi isyarat yang ingin disampaikan SAIC: pengguna bukan hujung pembelian, tetapi permulaan penyelidikan dan pembangunan serta perkhidmatan.

Produk itu sendiri. Volkswagen ID. ERA 9X melancarkan model dunia Model Dunia Pembelajaran Penegasan Momenta R7 secara global, satu bulan selepas dilancarkan, serahan melebihi 7,000 unit; AUDI E7X dirancang menjadi model pertama L3 yang dilaksanakan secara global oleh AUDI; Buick Zhijing E7 berdasarkan arkitektur perpaduan super 'Xiaoyao', satu bulan selepas dilancarkan, serahan melebihi 10,000. Ciri bersama produk ini ialah: teknologi tidak lagi terhad di atas senarai parameter, tetapi telah menjadi pengalaman yang dapat dirasakan oleh pengguna.

100 juta unit adalah titik tamat, malah titik dua

Berat kata, angka 100 juta ini, di kalangan raksasa automotif global tidak asing, Toyota, Volkswagen sudah lama anggota 'Kelab 100 Juta'. Tetapi untuk industri automotif China, ini pertama kali syarikat tempatan melintasi garis ini, bermaknanya berbeza.

Yang lebih penting bukan perayaan, tetapi langkah seterusnya. SAIC sendiri juga sedar, memposisikan serahan 100 juta unit ini sebagai 'garisan mula untuk usahawan kali kedua'. Dari tahun 1955 Syarikat Pembuatan Bahagian Enjin Bakar Dalam Shanghai ditubuhkan, hingga hari ini matriks jenama penuh maju selari di pasaran global, SAIC membuktikan syarikat automotif tradisional juga boleh menyelesaikan gajah berputar. Tetapi perang transformasi elektrik pintar baru sampai setengah masa, persaingan seterusnya akan lebih kejam, bateri separuh pejal, model besar AI di atas kenderaan, pelaksanaan pemanduan automatik tahap L3, setiap satu adalah perlawanan sukar.

100 juta unit adalah lembaran jawapan yang SAIC berikan kepada masa lalu, juga soalan ujian yang diberikan kepada masa depan. Alat menjawab sudah ada: sistem rantaian nilai penuh, pelan global, enjin ganda selari autonomi dan patuh. Sama ada boleh menjawab dengan baik, lihatlah slogan 'Memahami kereta, lebih memahami anda' ini, boleh dilaksanakan seberapa dalam.

Sempena ulang tahun kelima syarikat ini, Avatr Technology sedang memasuki fasa baharu di mana potensi pembangunan dilepaskan secara menyeluruh. Pada masa ini, jumlah jualan terkumpulnya telah melebihi 250,000 unit, membina kedudukan yang kukuh dalam pasaran kenderaan elektrik pintar bertaraf tinggi. Berkemban dengan penyempurnaan berterusan matriks produk, pelaksanaan teknologi teras yang dipercepat, serta penggalakan susun atur luar negara, Avatr bukan sahaja mencapai keuntungan keseluruhan, malah menunjukkan keteguhan pertumbuhan dan kesegaran jenama yang kuat. Sebagai pemegang saham luar terbesar Huawei Wantong, Avatr akan terus mendapat manfaat daripada dividen sinergi ekosistem pintar, mendorong jenama ke peringkat pembangunan yang lebih tinggi.

Dalam lima tahun beroperasinya, Avatr telah melancarkan pelbagai model termasuk Avatr 11, 12, 06/06T, 07, merangkumi julat harga dari 200,000 hingga 700,000 Yuan. Pada suku kedua tahun ini, Avatr juga akan mengeluarkan Avatr 07L serta SUV benua besar baharu berkapasiti enam tempat duduk, di mana yang terakhir akan memperkenalkan bateri keadaan terkondensasi CATL ke dalam industri untuk pertama kalinya, seterusnya menaikkan batas atas produk dan memperluas liputan pasaran. Mengikut perancangan, pada tahun 2030, Avatr akan menyelesaikan susun atur 17 model produk, merangkumi sepenuhnya pasaran khusus SUV, sedan, MPV, dan lain-lain. Pengembangan luar negara juga berkembang dengan cepat. Sejak keluar negara pada tahun 2024, Avatr telah memasuki lebih 40 negara dan wilayah di seluruh dunia. Bukan sahaja menduduki puncak jualan kenderaan elektrik bertaraf tinggi di Thailand, malah meraih bahagian pasaran 10% dalam pasaran bertaraf tinggi di Emiriah Arab Bersatu, susun atur global mula mempunyai skala. Tahun ini, Avatr akan rasmi memasuki pasaran Eropah, seterusnya mempercepatkan pengacuan pasaran mewah global, dengan perancangan untuk merangkumi lebih 110 negara dan wilayah pada tahun 2030, dengan nisbah jualan luar negara mencapai 40%.

Di sebalik pertumbuhan cepat jenama ini, terdapat penambahan berterusan dalam sumbangan strategi Changan Automobile terhadap Avatr. Sebagai wadah teras strategi penswastaan bertaraf tinggi Changan Automobile, Avatr memikul misi untuk menembusi ke atas dan membina jenama mewah global. Pada bulan April tahun ini, Changan Automobile mengumumkan bahawa Avatr dan Deepal Automobile memulakan sinergi strategik, mengikuti prinsip 'kebebasan hulu, sinergi hilir, pengoperasian jenama bebas', seterusnya meningkatkan berat strategik Avatr, dan sumber daya seluruh grup mungkin akan terus condong kepadanya. Sebagai 'puncak dan contoh' dalam kumpulan jenama, sambil mengekalkan tiga sistem yang tidak berubah dalam operasi jenama, pengurusan laluan dan perkhidmatan pengguna, kedudukan bertaraf tinggi menjadi semakin kukuh. Selepas sinergi diturunkan, kecekapan dan keupayaan sistem diperluaskan lagi, menyediakan sokongan kukuh untuk pembangunan jenama jangka panjang.

Selain itu, kelebihan unik Avatr yang bersandar pada 'tiga raksasa' Changan, Huawei, dan CATL masih diperdalam, membina pagar teknologi dan sumber daya yang unik. Berdasarkan tradisi pembuatan 100 tahun Changan, Avatr telah membangunkan sendiri teknologi teras Kuilun Smart Extended Range dan Taikong Smart Control Chassis. Chassis 2.0 yang diperluaskan secara berterusan, dengan teknologi pemacu elektrik teragih yang memimpin industri, mencapai kemajuan serentak dalam keselamatan dan pengendalian. Pada masa yang sama, sebagai 'pemegang saham teknologi' Huawei dan CATL, Avatr bukan sahaja menikmati hak pemasangan teknologi terkini, malah bekerjasama dengan rakan untuk mentakrifkan setiap teknologi baru dari punca. Avatr, sebagai pemegang saham luar terbesar Huawei Wantong, membentuk komuniti kepentingan dengan modal sebagai penghubung, terus menikmati dividen pembangunan. CATL sebagai pemegang saham kedua Avatr, sentiasa memasang teknologi bateri terdahulu seperti Shenxing, Xiaoyao, dan keadaan terkondensasi secara proaktif pada model Avatr, memastikan kekuatan produk kekal di barisan hadapan industri.

Berdasarkan titik permulaan baharu lima tahun, Avatr—jenama 'kemewahan baharu' yang muda ini—dengan strategi produk yang lebih jelas, kerjasama teknologi yang lebih mendalam dan susun atur global yang lebih kukuh, sedang terus berjalan di jalan pertumbuhan lestari 'asli, pintar, kemewahan baharu'. Sebagai aset strategik teras Changan Automobile, Avatr sedang terus memperkukuh daya saing terasnya yang berorientasikan masa depan, membebaskan nilai jangka panjang.

Dengan masa memasuki Mei, laporan kewangan kuartal pertama tahun ini bagi syarikat automotif terdaftar utama telah dikeluarkan satu demi satu.

Jika menghadapi data laporan kewangan secara langsung, mungkin lapan perkataan "gemilang di hadapan, susah di belakang" paling mampu menggambarkan perasaan di sebalik itu.

Kuartal pertama tahun ini, pasaran merek sendiri telah melonjak ke 67.9%, mencatatkan rekod tertinggi sejarah, manakala pasaran merek gabungan hanya tinggal 24.9%, terus "dipotong separuh" berbanding 51.2% pada 2021.

Silakan bertanya, adakah ia gemilang atau tidak?

Namun, menurut laporan kewangan, lima syarikat automotif utama iaitu BYD, Geely, Chery, SAIC, dan Great Wall, jumlah keuntungan bersih kuartal pertama, kurang daripada dua pertiga daripada 20.738 bilion yuan CATL.

Satu yang membuat bateri, keuntungan bersih satu kuartal 20.7 bilion, purata sehari 230 juta yuan, manakala lima kilang kereta terbesar China diikat bersama, belum menang.

Sekarang, kami tidak berminat masa pergi ke mana, kami hanya berminat "ke mana pergi wang kilang kereta?"

Data Biro Perangkaan Kebangsaan menunjukkan, kuantiti industri automotif kuartal pertama 2.41 trilion yuan, turun 0.2% tahun ke tahun; kos 2.14 trilion yuan, naik 0.7% tahun ke tahun; untung 78.4 bilion yuan, turun besar 18% tahun ke tahun.

Nisbah keuntungan jualan industri hanya tinggal 3.2%, jauh lebih rendah daripada purata industri pengilangan hulu sekitar 6%.

Kuantiti pengeluaran dan jualan kereta kuartal pertama terkumpul 7.039 juta unit dan 7.048 juta unit, turun masing-masing 6.9% dan 5.6% tahun ke tahun.

"Kuantiti berkurang, untung jatuh", tiada yang terlepas. Inilah asas.

Tetapi jika fokus terukir pada "berapakah untung", itu sudah biasa, perlu lihat "wang dihabiskan di mana", "struktur berubah seperti apa", mungkin itulah pemandangan lain.

Jadi, bincang dulu faktor subjektif.

Keuntungan bersih BYD kuartal pertama 4.085 bilion yuan, turun separuh 55.38% tahun ke tahun. Lihat angka ini saja, memang mencolok mata.

Tetapi perhatian, pendapatan masih 150.225 bilion yuan, tetap di posisi pertama industri. Marginal kasar 18.81%, masih pelajar cemerlang.

Keuntungan BYD "dipotong separuh", secara asasnya hasil pilihan aktif.

Dari awal tahun melancarkan versi pemanduan pintar "turun harga tambah perkakas", hingga pelbagai model utama berterusan beri keuntungan, ini adalah pertempuran tepat guna untung tukar pasaran.

Hasilnya, pasaran BYD tidak turun malah naik, teguh menegakkan separuh pasaran tenaga baru.

Lihat semula kadar hutang aset 70.94%, tinggi dalam kilang kereta utama. Tapi hutang tinggi ini apa? Pelaburan besar bateri dan kapasiti kereta di seluruh dunia.

Kilang Thailand, Kilang Brazil, Kilang Hungary... BYD menggunakan belanjawan modal hari ini, bina peta globalisasi esok. Kapasiti ini sekali beroperasi, lepaskan kesan skala secara berantai.

Selain BYD, Seres ialah perusahaan paling menarik dalam senarai ini.

Pendapatan 25.746 bilion yuan, naik 34.46% tahun ke tahun, kadar pertumbuhan kedua. Keuntungan bersih 7.54 bilion yuan, naik sedikit 0.89% tahun ke tahun, tapi keuntungan bersih tertolak 1.03 bilion yuan, turun 73.87% tahun ke tahun.

Ramai kata "kalau tolak subsidi tak untung", tapi dari sudut lain, perbelanjaan R&D Seres kuartal pertama 1.794 bilion yuan, naik hampir 70% tahun ke tahun; perbelanjaan jualan 3.719 bilion yuan, naik 39.7% tahun ke tahun.

Wang ini habis di mana? Habis di penyempurnaan produk siri AITO kerjasama rapat dengan Huawei, habis di pengembangan saluran dan penjenamaan.

Jelas, dalam proses membina jenama premium, pilihan Seres: dulu rebut pasaran, bina kesedaran, baru bincang untung.

Posisi pasaran jenama AITO semakin stabil cukup buktikan, kesan skala pasti bawa kadar kos turun. Ini bukan bakar wang buta, ini cara standard jenama premium baru.

SAIC Group berunjuk rasa relatif mantap.

Pendapatan 140.418 bilion yuan, turun sedikit 0.31% tahun ke tahun; keuntungan bersih 3.026 bilion yuan, naik sedikit 0.09% tahun ke tahun.

Dalam keadaan industri sukar, SAIC masih boleh kekalkan untung sama, kekuatan gabungan dan sokongan eksportnya amat penting.

Pendapatan Geely 83.776 bilion yuan, naik 15.25% tahun ke tahun, salah satu sedikit yang pendapatan dua digit. Keuntungan bersih 4.166 bilion yuan, turun 26.56% tahun ke tahun.

Nampak luar "pendapatan naik untung tak", sebenarnya, sebab utama untung turun ialah Geely terus pelabur besar dalam transformasi tenaga baru.

Zeekr, Galaxy, Lynk & Co tenaga baru... penyelidikan pelbagai jenama dan pembinaan saluran, semua perlu wang sebenar.

Jadi, kuartal pertama, sebahagian besar untung Geely daripada tunai berubah jadi aset teknologi dan jenama.

Tidak hanya itu, Great Wall Motors juga serupa.

Pendapatan Great Wall 45.109 bilion yuan, naik 12.72% tahun ke tahun; keuntungan bersih 945 juta yuan, turun 46.01% tahun ke tahun.

Pertumbuhan dua digit pendapatan menunjukkan satu perkara, jenama Tank, perniagaan pikap, pasaran luar Great Wall kuat giat.

Sebab utama untung turun ialah kos meningkat akibat penjenamaan produk.

Di antaranya, siri Tank, model premium Wey, kos R&D dan bahan jauh lebih tinggi berbanding SUV tradisional. Ini jalan pilihan aktif Great Wall, tak buat persaingan murah, teruskan serang atas.

Jadi, jangka panjang naikkan kemampuan harga premium produk Great Wall barulah penting.

Pendapatan Chery 68.570 bilion yuan, turun 3.45% tahun ke tahun; keuntungan bersih 4.170 bilion yuan, turun 10.32% tahun ke tahun.

Chery walaupun hadapi turun dua, baik pasaran luar masih cukup teguh, turun tak banyak, dalam kawalan dan diterima.

Nombor Changan lebih buruk. Keuntungan bersih hanya 351 juta yuan, jatuh 74.09% tahun ke tahun. Changan dalam tempoh penting struktur dan transformasi produk, harap berhati-hati.

Tidak perlu sebut terus, setiap ada suka duka mereka. Tapi, tanya "ke mana wang kilang kereta?", faktor subjektif penting, faktor objektif juga jangan abaikan.

Mula terus.

Bila kilang bateri dapat untung, sebab objektif pertama, terpenting ialah harga bateri naik gila.

Sejak masuk Tahun 2026, harga lithium karbonat dari 110,000 yuan sesing ke 180,000 yuan, naik lebih 60%.

Bateri ambil 30-40% kos kereta, satu ni saja, kos EV sederhana langsung tambah 5,000 yuan.

"Bencana tak pernah sendirian", sebelah lagi, cip penyimpanan automotif harga naik gila.

Dalamnya, memori DDR4 dan DDR5 naik 150% dan 300%. Harga logam tembaga, aluminium naik, komoditi hulu atas tak ada yang tenang.

Di sana, kos naik, di sini, perang harga masih terus.

Kira jari, perang harga ini dah tiga tahun. Hasil terburuk sudah, untung industri turun dari 6% 2022 ke 2.9% dua bulan awal tahun ini, untung kasar satu kereta dari 20,000 yuan ke 11,000 yuan, hampir separuh.

Kalau industri kurang 5% untung, bukan buat jualan, tapi buat kebajikan.

Bagus ada isyarat positif muncul.

Akhir kuartal pertama, mula kuartal kedua, lebih 15 jenama tenaga baru keluarkan pengumuman harga atau kurangkan potongan harga.

Data penyelidikan institusi autoriti, pengguna negatif perang harga 22.2%, lebih positif 16.5%. Pengguna dah jenuh kereta "beli terus turun".

Februari tahun ini, "Panduan Keselamatan Harga Industri Automotif" dikeluarkan, jelas larang jualan murah bawah kos.

Jelas, polisi, pasaran, modal, tiga kuasa dorong perang harga ke tamat.

Baiklah, ringkaskan sebentar.

Pandangan industri, masalah utama bukan kurang order, bukan kurang teknologi, malah bukan kurang wang.

Kita perlukan "susunan", susunan industri supaya kilang kereta dapat untung masuk akal.

Apapun, kilang utama tak dapat untung fakta. Balik keadaan, kerja perlu lakukan tak sukar.

Contoh, syarikat perlu tolak "medan perang" perang harga.

Naik harga nampak mustahil, tapi balik logik biasa, kekalkan sistem harga wajar, guna kekuatan produk dan servis, bukan potongan harga tidak henti dan turun harga tersirat boleh.

Lagi, pengintegrasian menegak rantai perlu laju.

Kenapa BYD boleh kekalkan marginal stabil? Sebab ada kilang bateri sendiri, rantaian bekalan sendiri.

Tapi, bila kita sebut "susunan industri", bila penetrasi EV lepas 60%, kita masih minta bantuan "polisi". Harapan polisi beralih dari "nak tambah kuantiti" ke "nak tambah kualiti".

Lalu dan kini, kerana "nak tambah kuantiti", "polisi tukar lama baru" pemerintah beri sumbangan besar, tapi boleh jadi syarikat ingat "tukar harga dengan kuantiti".

Perang harga sebab itu, nak henti tak boleh henti.

"Nak kualiti" bantu industri lebih bertaraf.

Contoh, catatan pertumbuhan XinQing Technology, kes biasa.

Dimasuki modal Geely, Baidu, XinQing Tech mula 2018 Wuhan, Hubei.

2021, syarikat dalam R&D, Hubei industri Yangtze Group pelabur 900 juta yuan dalam 3 fasa, jaga penyelidikan berjalan.

Kini, cip kabin pintar XinQing guna di Geely Lynk, FAW Hongqi, 10 model utama dalam dan luar negara.

Inilah campur tangan modal pemerintah "nak kualiti", kalau "modal sabar" ikut R&D ada banyak, pasti baikkan lingkungan industri, susunan.

Akhir, balik masalah lebih mudah.

Satu syarikat, urus normal, untung normal, guna wang itu ke teknologi dan produk generasi seterusnya, ini litar perniagaan paling mudah.

Kewangan syarikat China 2026 K1 beri tahu, jangan biar litar ini retak.