With the arrival of September, the August sales reports from various automakers have been gradually released. Great Wall Motor also announced the latest production and sales data on schedule on September 1st. It sold 113,396 new cars in a single month. Against the backdrop of the traditional car market off-season in August, the overall performance showed steady improvement. More notably, there is continuous optimization of the sales structure: sales of new energy vehicles grew by 8.55% year-on-year, while overseas market sales surged by 38.42% year-on-year. The two growth engines worked in tandem, with growth rates both outpacing the industry average. From January to August 2026, Great Wall Motor's cumulative new car sales reached 805,358 units, an increase of 1.98% year-on-year. As of now, global cumulative sales have officially broken the 17 million unit mark, ushering in another important milestone for brand development.

Looking at brands, Haval remains the sales baseline. In August, it sold 64,960 new cars, a significant month-over-month increase of 15.44%, serving as the core force driving the overall sales rebound. This wave of growth is directly related to the launch of new products. Early in August, the Haval H10 officially launched. Relying on its spacious interior, high configuration, and affordable pricing, it quickly opened the market. Large pre-orders exceeded 30,000 units within 24 hours of launch. Terminal store orders clearly began to climb, directly driving the month-over-month growth of the Haval brand. Besides the stable performance in the domestic market, Haval's overseas sales ratio continues to rise. In core markets such as Russia, ASEAN, and Latin America, Haval SUVs have become the first choice for many families due to their reliable quality and affordable pricing. The multi-point layout in the global market has also given Haval a risk resistance ability far higher than brands relying solely on the domestic market.

The Tank brand sold 17,737 new cars in August, a 2.95% month-over-month increase. Among them, the brand-new redesigned Tank 300 achieved single-month sales of 10,512 units, contributing more than 60% of the brand's sales, once again confirming the market appeal of this national hardcore off-road vehicle. Since its introduction in 2020, Tank 300 has transformed what was originally a niche hardcore off-road sector into a mass consumption market. As of now, the global cumulative user count of the Tank 300 series has approached 600,000. The brand-new replacement model, based on retaining hardcore off-road configurations such as body-on-frame construction and three locking differentials, has optimized interior texture, the smart cockpit, and urban driving comfort. It achieves both off-roading and daily commuting, accurately hitting the car usage demands of young users who balance hobbies with daily needs. At the same time, the Tank brand's overseas expansion pace has been extremely fast. In markets like the Middle East, Australia, and Russia that prefer hardcore models, there are almost no direct competitors. The premium pricing ability is also better than in the domestic market, making it a representative business card for Great Wall's high-end global expansion.

The Wey brand sold 7,367 new cars in August. As of now, global cumulative sales have reached 757,000 units. As Great Wall's high-end new energy brand, Wey experienced early positioning adjustments and finally anchored its efforts on the family high-end new energy market. In mid-August, the Wey V8X officially launched, further filling the product gap in five-seat flagship SUVs. The models built on the Guanyuan S platform have obvious upgrades in chassis, intelligence, and power. From the Lanshan SUV to the Gaoshan MPV to the V8X, Wey focuses on spacious interiors, long range, and full-scenario family use. Relying on the all-terrain adaptability of Hi4 hybrid technology and delicate luxury texture, it has gained recognition from a large number of upgrade and repurchase users. Many consumers switching from joint venture medium SUVs and MPVs include Wey in their core candidate list, and it also bears the heavy responsibility of breakthroughs for the Great Wall brand in upward pricing.

In the August data, the growth highlight is clearly the ORA brand. It sold 11,018 new cars in a single month, a year-on-year surge of 110.95%, achieving double-digit sales growth. ORA experienced a period of product and positioning adjustment in the past two years, with its rhythm slowing down. However, since this year it has clearly returned to an upward track. The brand has gradually expanded from the "Made for Women" positioning to "Young Urban Life Enthusiast". On the product end, the Good Cat series completed model upgrades, with prices dropping to a more affordable range, accurately positioning itself in the 100,000-level boutique pure electric small car market. At the same time, relying on the Guanyuan platform to achieve multi-power layout, it adapts to the needs of different global markets. In the pure electric small car lane where homogenization is serious, ORA focuses on delicate retro styling and delicate user experience, forming off-position competition with competitors focusing on cost-performance. This wave of sales doubling also marks that ORA's transformation adjustments have shown results, and it has returned to the competition sequence of mainstream pure electric small cars.

As a traditional advantage sector of Great Wall, Great Wall Pickup sold 12,288 new cars in August. Among them, overseas sales were 6,518 units, accounting for more than half, serving as the core support for export business. Having deep-plowed the pickup market for many years, Great Wall has formed a product matrix covering commercial and passenger full scenarios. The Wingle series focuses on tool attributes, while the Poer series focuses on passenger experience, accumulating extremely good reputations both domestically and overseas. In many overseas developing markets, Great Wall Pickup is synonymous with durability and high cost-performance, with market share ranking at the forefront for years. With the gradual ramp-up of overseas local production capacity, the cost advantage and delivery efficiency of pickup products will further improve. It will still be one of the baselines for Great Wall's global expansion in the future.

Overall, Great Wall's current growth logic is very clear: While stabilizing the fuel baseline in the domestic market, it steadily promotes new energy transformation; Overseas markets continue high-speed expansion, and the ecosystem global expansion mode gradually fulfills results. The 8.55% year-on-year growth rate of new energy may not seem aggressive, but it wins through parallel multi-brand, multi-price, and multi-technology routes. From entry-level ORA small cars to family-use Haval plug-in hybrids to high-end Wey models, it covers the needs of different users. Hi4 hybrid technology is also gradually being downgraded to more car models, with stronger risk resistance capabilities. The 38.42% high growth rate of the overseas market opens up long-term growth space. Unlike many car companies that rely solely on exporting complete vehicles at low prices, Great Wall takes the full ecosystem global expansion route. Not only selling cars, but also outputting channels, services, production, and even technology together. It lays out local factories in core markets such as Russia, Thailand, and Brazil. This can not only avoid tariff barriers but also better adapt to local market demands.

The global cumulative sales of 17 million units are not simply a pile of numbers, but the result of decades of product reputation and technology accumulation. From the Baoding car company that started with pickups back in the day, to the continuous domestic SUV sales champion for many years, and now to the automotive group with a global layout, behind this lies the synergy of multi-brands such as Haval, Tank, Wey, ORA, and Pickup. It is also the continuous landing of core technologies such as the Guanyuan platform and Hi4 hybrid technology.

Looking forward to the second half of the year's Golden September and Silver October sales peak season, Great Wall brands still have many new products waiting to be launched. The product matrix will be further improved, and the competitiveness of the domestic market will also continue to strengthen. In terms of overseas markets, with more local factories entering production and the opening of emerging markets, the sales growth rate is likely to remain high. Although the competition in the domestic car market remains fierce and there is continued pressure from price wars, the strategy of walking on multiple legs has allowed Great Wall to show stronger market resilience. 17 million units is just a new starting point. Whether it can continue to speed up in the future in new energy transformation and global layout remains worth following up on.

Segera setelah masuk September, rekod jualan Ogos pelbagai syarikat automotif mula diterbitkan, Great Wall Motor juga mengumumkan data pengeluaran dan jualan terkini tepat pada 1 September. Jualan kereta baru tunggal bulan mencapai 113,396 unit, dalam latar belakang musim lengah pasaran kereta tradisional pada bulan Ogos, prestasi keseluruhan stabil dan terus maju, lebih menarik perhatian ialah peningkatan berterusan struktur jualan: jualan model tenaga baharu meningkat tahun ke tahun 8.55%, jualan pasaran luar negara meningkat pesat tahun ke tahun 38.42%, dua enjin pertumbuhan serentak, kadar pertumbuhan mengatasi purata industri. Pada Januari hingga Ogos 2026, Great Wall Motor kumulatif jualan kereta baru 805,358 unit, meningkat tahun ke tahun 1.98%, sehingga kini jualan global kumpulan rasmi melepasi ambang 17 juta unit, menyambut tonggak penting lagi dalam pembangunan jenama.

Dilihat dari jenama, Haval masih menjadi asas jualan, pada bulan Ogos jualan kereta baru sebanyak 64,960 unit, meningkat tajam berbanding bulan lepas 15.44%, ini adalah kuasa utama untuk menarik semula jualan keseluruhan berbanding bulan lepas. Pertumbuhan ini berkaitan langsung dengan pelancaran model baru, awal bulan Ogos Haval H10 rasmi dilancarkan,凭借 ruang besar, konfigurasi tinggi dan harga mesra pengguna membuka pasaran, tempahan besar 24 jam selepas pelancaran mencapai 30,000 unit, bilangan pesanan di kedai akhir meningkat ketara, secara langsung mendorong jenama Haval untuk meningkatkan berbanding bulan lepas. Selain prestasi stabil di pasaran domestik, nisbah jualan luar negara Haval terus meningkat, di pasar utama seperti Rusia, ASEAN, Amerika Latin, SUV Haval凭借 kualiti boleh dipercayai dan harga mesra pengguna, menjadi pilihan utama banyak keluarga, susun atur pelbagai pasaran global, juga menjadikan keupayaan menghadapi risiko Haval jauh lebih tinggi daripada jenama yang hanya bergantung pada pasaran domestik.

Jenama Tank pada bulan Ogos jualan kereta baru 17,737 unit, meningkat berbanding bulan lepas 2.95%,其中 generasi baharu penuh Tank 300 jualan tunggal bulan mencapai 10,512 unit, menyumbang lebih daripada 60% jualan jenama, sekali lagi mengesahkan tarikan pasaran kenderaan off-road kebangsaan ini. Sejak dilancarkan pada tahun 2020, Tank 300 berjaya mengubah laluan off-road niche kepada pasaran pengguna umum, sehingga kini pengguna terkumpul siri Tank 300 global hampir 600,000. Model generasi baharu dalam保留 reka bentuk rangka terpisah, tiga pengunci pembeza, dan persediaan off-road kukuh lain, memperhalus kualiti dalaman, kabin pintar dan keselesaan pemanduan bandar, mencapai off-road dan kegunaan harian tiada gangguan, tepat mengenai keperluan kenderaan pengguna muda yang mengimbangi hobi dan kehidupan harian. Pada masa yang sama langkah pengembangan luar negara jenama Tank sangat laju, di pasaran yang gemar model off-road seperti Timur Tengah, Australia, Rusia, hampir tiada pesaing langsung, keupayaan premium juga lebih baik daripada domestik, menjadi nama ikonik untuk Great Wall eksport kelas tinggi.

Jenama WEY pada bulan Ogos jualan kereta baru 7,367 unit, sehingga kini jualan global terkumpul telah mencapai 757,000 unit. Sebagai jenama tenaga baharu kelas tinggi Great Wall, WEY mengalami penyesuaian penjenamaan awal, akhirnya mengarahkan fokus pada pasaran tenaga baharu keluarga kelas tinggi dengan tepat. Pertengahan bulan Ogos WEY V8X rasmi dilancarkan, lebih melengkapi kekosongan produk SUV flagship lima tempat duduk, model dibina berdasarkan Platform Guiyuan S, pada chassis, kecerdasan dan kuasa ada peningkatan ketara. Dari SUV Lanshan ke MPV Gaoshan hingga V8X, WEY menekankan ruang luas, jarak jauh, penggunaan keluarga pelbagai situasi,凭借 keupayaan penyesuaian seluruh medan teknologi hibrid Hi4 dan kualiti mewah yang halus, mendapat pengiktirafan banyak pengguna peningkatan dan pertukaran, banyak pengguna yang menukar dari SUV sederhana gabungan asing, MPV, akan memasukkan WEY ke senarai pilihan utama, juga memikul tanggungjawab berat untuk Great Wall jenama pelaksanaan ke atas.

Dalam data bulan Ogos keseluruhan, jenama yang paling cemerlang dari segi kadar pertumbuhan adalah jenama ORA, jualan kereta baru tunggal bulan 11,018 unit, meningkat tajam tahun ke tahun 110.95%, jualan mencapai gandaan. Dua tahun lalu ORA mengalami tempoh penyesuaian produk dan penjenamaan, irama melambat, namun sejak awal tahun ini jelas kembali ke laluan kenaikan. Jenama dari penjenamaan "lebih cinta wanita" secara beransur-ansur diperluaskan kepada "gaya hidup bandar muda", pada bahagian produk siri Good Cat siap kemas kini model, harga turun ke sasaran yang lebih mesra, tepat pada sasaran pasaran kereta kecil elektrik premium gred 100,000, pada masa yang sama凭借 Platform Guiyuan mencapai susun atur pelbagai kuasa, menyesuaikan keperluan pasaran pelbagai negara global. Dalam laluan kereta kecil elektrik yang berat dengan penyeragaman, ORA menekankan gaya antik halus dan pengalaman pengguna yang halus, membentuk persaingan berbeza dengan pesaing yang menekankan nilai kos, pertumbuhan gandaan jualan ini, juga menandakan penyesuaian transformasi ORA telah memberi hasil, kembali ke siri persaingan kereta kecil elektrik utama.

Sebagai bidang kelebihan tradisional Great Wall, Great Wall Pickup pada bulan Ogos jualan kereta baru 12,288 unit,其中 jualan luar negara 6,518 unit, nisbah lebih daripada separuh, ini adalah sokongan utama untuk perniagaan eksport. Berkarya dalam pasaran pickup selama bertahun-tahun, Great Wall telah membentuk matriks produk merangkumi komersial, penumpang pelbagai situasi, siri Fengjun menekankan sifat utiliti, siri Pao menekankan pengalaman penumpang, telah mengumpulkan kredibiliti yang sangat baik di dalam dan luar negara. Di pasaran berkembang banyak luar negara, Great Wall Pickup adalah sinonim untuk tahan lasak, nilai kos tinggi, bahagian pasaran sentiasa berada di hadapan. Dengan kapasiti tempatan produk secara beransur-ansur meningkatkan, kelebihan kos dan kecekapan penghantaran produk pickup akan semakin meningkat, pada masa hadapan tetap menjadi salah satu asas Great Wall eksport.

Dilihat secara keseluruhan, logik pertumbuhan Great Wall semasa sangat jelas: Pada masa pasaran domestik menjaga asas bahan api, dengan beransur-ansur melaksanakan transformasi tenaga baharu; pasaran luar negara secara berterusan berkembang pesat, model eksport ekosistem secara beransur-ansur mewujudkan hasil. Pertumbuhan tahun ke tahun tenaga baharu 8.55% nampak tidak agresif, namun menang dengan pelbagai jenama, pelbagai harga, pelbagai laluan teknologi serentak, dari pintu masuk ORA kereta kecil hingga SUV hibrid sisipan Haval keluarga, hingga WEY kelas tinggi, meliputi keperluan pengguna berbeza, teknologi hibrid Hi4 juga secara beransur-ansur turun ke lebih banyak model, keupayaan menghadapi risiko lebih kuat. Pertumbuhan tinggi 38.42% pasaran luar negara, membuka ruang pertumbuhan jangka panjang, dan dengan banyak syarikat automotif lain yang hanya bergantung pada eksport kenderaan lengkap harga rendah berbeza, Great Wall berjalan dengan jalan eksport ekosistem penuh, bukan sahaja menjual kereta, malah saluran, perkhidmatan, pengeluaran bahkan teknologi secara serentak dikeluarkan, di pasar utama seperti Rusia, Thailand, Brazil susun atur kilang tempatan, kedua-dua boleh mengelak halangan tarif, juga boleh lebih baik menyesuaikan keperluan pasaran setempat.

17 juta jualan global terkumpul, bukan sekadar tumpukan nombor, tetapi hasil pengumpulan reputasi produk dan teknologi selama puluhan tahun. Dari syarikat automotif Baoding yang bermula dengan pickup, hingga juara jualan SUV domestik berturut-turut beberapa tahun, hingga kini menjadi kumpulan automotif yang meluas ke seluruh dunia, di sebalik ini adalah sinergi pelbagai jenama Haval, Tank, WEY, ORA, Pickup, juga pelaksanaan berterusan teknologi teras Platform Guiyuan, hibrid Hi4.

Melihat ke hadapan musim jualan emas September dan Oktober pada separuh tahun kedua, pelbagai jenama Great Wall masih ada model baru sedang menunggu, matriks produk akan semakin lengkap, daya saing pasaran domestik juga akan semakin meningkat. Dari segi pasaran luar negara, dengan lebih banyak kilang tempatan mula bertani dan pasaran baru berkembang, kadar pertumbuhan jualan berkemungkinan besar tetap tinggi. Walaupun daya saing pasaran domestik masih teruk, perang harga terus menekan, strategi berjalan dengan banyak kaki, menjadikan Great Wall menunjukkan ketahanan pasaran yang lebih kuat. 17 juta unit hanyalah permulaan baru, seterusnya sama ada pada masa hadapan pada masa transformasi tenaga baharu dan layout global untuk terus mempercepatkan, perlu dipantau secara berterusan.

On August 11, the 2026 FIA Asia Cross Country Rally (FIA Asia Cross Country Rally, AXCR) concluded the second leg competition. In the race from Prachinburi to Nakhon Sawan, drivers from the GWM Thailand EK Group team, supported and sponsored by Mamba Racing Shocks, continued to drive two GWM TANK 300 diesel racing cars to face the complex track tests. After two consecutive legs of high-intensity competition, car driver #114 Oulan ranks 14th in the overall car group standings and 5th in the T2A-D group; driver #128 Suowar ranks 22nd in the overall car group standings and 8th in the T2A-D group.

2026 AXCR was held in Thailand from August 9 to 15, starting from Pattaya and heading north, finally arriving in Phitsanulok, with a total distance of about 2000 kilometers. As one of the most representative long-distance off-road rallying events in Asia, AXCR's complex and changing competition environment is a high-intensity test for the racing car's power, chassis, suspension, and overall vehicle reliability. Information released by the official event shows that the competition this year also continues with a long-distance route setting of about 2000 kilometers.

Entering the group in the front rank in the second leg, Mamba suspension underwent continuous high-intensity tests

The second leg went from Prachinburi to Nakhon Sawan. Facing gravel, mud, potholes, and constantly changing road conditions, racing cars need not only speed but also a suspension system that maintains stable damping performance under continuous impact.

According to the race team's announced results for the second leg, Oulan completed the leg in 1 hour 11 minutes 19 seconds, ranking 7th in the car group on that day and 2nd in the T2A-D group. Suowar completed the race in 1 hour 29 minutes 52 seconds, ranking 31st in the car group and 10th in the T2A-D group on that day.

After two legs, Oulan accumulated a total time of 4 hours 40 minutes 29 seconds, currently ranking 14th in the overall car group standings and 5th in the T2A-D group; Suowar accumulated a total time of 4 hours 56 minutes 04 seconds, currently ranking 22nd in the car group and 8th in the T2A-D group.

Of particular note is Oulan entering the top ten overall in the second leg and taking second place in the T2A-D group. In an environment where T2 production-based racing cars compete with a large number of high-level modified racing cars, this performance not only reflects the comprehensive competitiveness of the GWM TANK 300 diesel racing car but also ensures that the Mamba Racing Shocks installed on the racing car continue to be tested in a true long-distance racing environment.

The team also described the second leg as a day full of challenges such as gravel and other complex road conditions. The significance of AXCR itself lies in placing vehicles in an environment far exceeding the intensity of ordinary road use, continuously testing the suspension, powertrain, and transmission systems.

Not just "withstanding impact", high-intensity off-roading also tests continuous damping capability

Off-road rallying requirements for shock absorbers differ significantly from ordinary road driving.

When racing cars pass over continuous potholes, gravel, undulations, and gullies at high speed, the suspension needs to complete compression and rebound repeatedly in a very short time. If damping control is insufficient, the vehicle is prone to continuous bouncing, affecting the effective contact between tires and the ground; meanwhile, the heat generated by long-time, high-frequency work may also affect the shock absorber's working state.

Therefore, an excellent racing-grade shock system needs to solve not just single large impacts, but more importantly, maintain relatively stable damping output under long-time, high-temperature, and high-frequency working conditions.

This time, joining the GWM Thailand EK Group team to compete in AXCR also gave Mamba Racing Shocks a highly valuable real-world testing environment.

The shock absorbers developed by Mamba for high-intensity off-road applications adopt design concepts such as large-diameter cylinder barrels and externally mounted reservoir structures, increasing oil capacity and improving heat dissipation capability during the working process to support continuous work under long-distance off-road conditions. Mamba official product data also emphasizes that their external reservoir single-tube shock absorber design can increase oil capacity and help dissipate heat during shock absorber work; some high-intensity off-road products use 65mm-level cylinder bodies and multi-stage adjustable designs.

This is also the important reason why Mamba puts products into international competitions like AXCR—laboratories can provide data, but truly continuous hundreds of kilometers of off-road tracks can further verify product performance when facing high temperatures, impacts, and complex road conditions.

Large tube diameter, nitrogen, and adjustable damping provide more possibilities for complex tracks

Aiming at long-distance off-road use scenarios, Mamba high-performance shock products use technical solutions such as large-diameter structures, nitrogen shock technology, external reservoirs, and adjustable damping to improve the shock system's ability to cope with different road conditions.

Larger cylinders and oil capacity are beneficial for improving thermal management when the shock absorber works continuously under high load; the external reservoir design further increases oil capacity and creates conditions for continuous heat dissipation. Meanwhile, adjustable damping design allows targeted adjustment of the suspension working state according to racing car weight, driving style, and different leg characteristics.

For a competition like AXCR, this adjustment capability is particularly important.

From high-speed gravel roads to muddy sections, from continuous bumps to large-drop impacts, road characteristics within the same competition may change significantly. Shock absorbers need to provide sufficient support during large impacts, as well as allow wheels to quickly follow road changes, helping the racing car maintain traction and the driver's control over the vehicle.

Currently, Mamba offers various nitrogen and adjustable shock products of different specifications for hard off-road models such as the TANK 300. Some products use structural solutions such as external reservoirs and multi-stage damping adjustment, with product positioning covering daily off-road to higher intensity usage environments.

From Chinese off-road competitions to international events, competing in AXCR for the third consecutive year

For Mamba, the 2026 competition has another layer of significance—it is the brand's third consecutive year competing in the Asian off-road rally.

From domestic off-road competitions to international long-distance rallies under complex environments in Southeast Asia, Mamba is using competitions as an important link for product development, verification, and technical accumulation by continuously participating in real combat.

Compared to simple brand exposure, the greatest value of long-distance off-road rallying lies in the cars facing unpredictable real environments every day. Mud, gravel, water wading, high temperatures, and continuous impacts will push components to higher load states, while data and driver feedback in the competition can also serve product development and subsequent upgrades in reverse.

This is also the important significance of Mamba adhering to "test vehicles with racing, test products with racing".

Especially against the background of Chinese hard off-road models continuously moving into overseas markets, the joint participation of Chinese automotive brands and Chinese auto parts brands in international competitions is forming a new technical showcase window. This time, Mamba's partnership with the GWM Thailand EK Group team to compete in AXCR is not just an event cooperation, but another real-world test of Chinese high-performance suspension products on the international off-road stage.

Two legs are just the beginning, more arduous challenges continue. As the second leg ends, the competition of 2026 AXCR has just entered a critical stage. Next, the racing cars will continue to advance towards Kamphaeng Phet and Phitsanulok, continuing to face the test of complex weather during Thailand's rainy season and different types of off-road surfaces.

For the GWM Thailand EK Group team, car #114 has already entered the top five of the T2A-D group, car #128 also remains in the top ten of the group, and both racing cars have successfully completed the first two legs, preserving the opportunity to further improve rankings for the upcoming races.

For Mamba Racing Shocks, every leg, every high-speed impact, and every kilometer of complex road conditions means new product verification. The track is never the end point of product promotion, but the starting point for verifying performance. From standing on the AXCR stage for the third consecutive year to officially supporting the GWM Thailand EK Group team to compete in international events in 2026, Mamba is bringing Chinese high-performance shock absorbers to a stricter and broader international stage through real competitions again and again.

Next, as the 2026 FIA Asia Cross Country Rally continues to deepen, Mamba Racing Shocks will also welcome more severe leg challenges together with two GWM TANK 300 racing cars, continuing to verify the performance and reliability of Chinese off-road suspension products with real stage performance.

11 Ogos, 2026 Rali Lintasan Asia Persekutuan Automatik Antarabangsa (FIA Asia Cross Country Rally, AXCR) menamatkan perebutan peringkat kedua. Dalam perjalanan dari Prachinburi ke Nakhon Sawan, pemandu Pasukan Kereta Great Wall Motor Thailand EK Group yang didanai sokongan Peredam Getaran Black Mamba (Mamba Racing Shocks) terus memandu dua kereta perlumbaan diesel GWM TANK 300 untuk menghadapi ujian trek yang kompleks. Selepas persaingan intensif selama dua peringkat berturut-turut, pemandu No. 114 Ulan berada di tempat ke-14 keseluruhan kumpulan kereta dan tempat ke-5 kumpulan T2A-D; pemandu No. 128 Sawal berada di tempat ke-22 keseluruhan kumpulan kereta dan tempat ke-8 kumpulan T2A-D.

AXCR 2026 diadakan di Thailand dari 9 hingga 15 Ogos, bermula dari Pattaya ke utara dan akhirnya tiba di Phitsanulok, merentasi jarak sekitar 2000 kilometer. Sebagai salah satu acara rali off-road jarak jauh yang paling mewakili di Asia, persekitaran perlumbaan AXCR yang kompleks dan berubah-ubah adalah ujian berintensiti tinggi terhadap kuasa kereta, sasis, suspensi dan kebolehpercayaan kereta secara keseluruhan. Maklumat rasmi acara menunjukkan, peruntukan litar jarak jauh kira-kira 2000 kilometer diteruskan tahun ini.

Memasuki bahagian hadapan kumpulan pada peringkat kedua, suspensi Black Mamba menghadapi ujian intensif berterusan

Peringkat kedua dari Prachinburi ke Nakhon Sawan. Menghadapi keadaan jalan berbatu pasir, berlumpur, berlubang dan berubah-ubah, kereta perlumbaan bukan hanya memerlukan kelajuan, tetapi suspensi perlu mengekalkan prestasi peredaman yang stabil di bawah hentaman berterusan.

Berdasarkan keputusan peringkat kedua yang diumumkan pasukan, Ulan menamatkan peringkat itu dalam masa 1 jam 11 minit 19 saat, menduduki tempat ke-7 kumpulan kereta pada hari itu dan tempat ke-2 kumpulan T2A-D. Sawal menamatkan perlumbaan dalam masa 1 jam 29 minit 52 saat, menduduki tempat ke-31 kumpulan kereta dan tempat ke-10 kumpulan T2A-D pada hari itu.

Berakhir dua peringkat, Ulan menggunakan masa kumulatif 4 jam 40 minit 29 saat, semasa berada di tempat ke-14 keseluruhan kumpulan kereta dan tempat ke-5 kumpulan T2A-D; Sawal menggunakan masa kumulatif 4 jam 56 minit 04 saat, semasa berada di tempat ke-22 kumpulan kereta dan tempat ke-8 kumpulan T2A-D.

Khususnya yang patut diberi perhatian ialah Ulan memasuki 10 teratas keseluruhan pada peringkat kedua dan merangkul tempat kedua kumpulan T2A-D. Dalam persekitaran di mana kereta perlumbaan basis produksi T2 berlumba dengan banyak kereta perlumbaan pengubahsuaian aras tinggi, prestasi ini bukan sahaja menunjukkan daya saing menyeluruh kereta diesel GWM TANK 300, tetapi juga membolehkan Peredam Getaran Black Mamba pada kereta itu menerima pengujian berterusan dalam persekitaran perlumbaan jarak jauh sebenar.

Pihak pasukan juga mendeskripsikan peringkat kedua sebagai hari yang mencabar dengan keadaan jalan kompleks seperti berbatu pasir. Maksud sebenar AXCR adalah meletakkan kenderaan dalam persekitaran yang jauh melebihi kekuatan penggunaan jalan biasa, untuk ujian berterusan pada suspensi, kuasa dan sistem pemindahan kuasa.

Bukan hanya "menahan hentaman", off-road berintensiti tinggi menguji keupayaan peredaman berterusan

Tuntutan terhadap peredam getar dalam rali off-road adalah jelas berbeza dengan memandu di jalan raya biasa.

Apabila kereta perlumbaan melalui lubang berterusan, batu pecah, gelombang dan parit pada kelajuan tinggi, suspensi perlu menyelesaikan mampatan dan pantulan berulang kali dalam masa yang sangat singkat. Jika kawalan peredaman tidak mencukupi, kenderaan mudah mengalami pantulan berterusan, menjejaskan sentuhan berkesan tayar dengan permukaan tanah; haba yang dihasilkan oleh kerja jangka panjang dan frekuensi tinggi juga boleh menjejaskan keadaan kerja peredam getar.

Oleh itu, satu sistem peredam persembahan perlumbaan yang cemerlang bukan hanya perlu menyelesaikan hentaman besar tunggal, tetapi lebih penting mengekalkan output peredaman yang relatif stabil di bawah keadaan kerja jangka panjang, suhu tinggi dan frekuensi tinggi.

Perjalanan AXCR bersama Pasukan Kereta Great Wall Motor Thailand EK Group ini juga memberi Peredam Getaran Black Mamba persekitaran ujian realiti yang sangat bernilai.

Peredam getar yang dibangunkan oleh Black Mamba untuk aplikasi off-road berintensiti tinggi menggunakan idea reka bentuk seperti tabung bersaiz besar dan struktur tangki minyak luaran, melalui penambahan kapasiti cecair minyak dan peningkatan keupayaan penyejukan haba semasa proses kerja, memberikan sokongan untuk kerja berterusan dalam keadaan off-road jarak jauh. Maklumat produk rasmi Black Mamba juga menekankan, reka bentuk peredam getar tabung tunggal tangki minyak luarannya boleh meningkatkan kapasiti cecair minyak dan membantu penyejukan haba semasa peredam getar bekerja; sebahagian produk off-road berintensiti tinggi juga menggunakan tabung saiz 65mm dan reka bentuk boleh laras pelbagai peringkat.

Inilah sebab utama Black Mamba melaburkan produk ke dalam acara antarabangsa seperti AXCR – makmal boleh menyediakan data, manakala litar off-road berterusan ratusan kilometer sahaja yang boleh mengesahkan lagi prestasi produk sebenar apabila berhadapan dengan suhu tinggi, hentaman dan keadaan jalan kompleks.

Salur berjejari besar, nitrogen dan peredam boleh laras memberikan lebih banyak kemungkinan untuk trek kompleks

Berikatan dengan skenario penggunaan off-road jarak jauh, produk peredam prestasi tinggi Black Mamba melalui reka bentuk struktur salur besar, teknologi peredam nitrogen, tangki minyak luaran dan peredam boleh laras, meningkatkan keupayaan sistem peredam untuk menangani keadaan jalan yang berbeza.

Tabung yang lebih besar dan kapasiti cecair minyak, membantu pengurusan haba semasa kerja bebanan tinggi berterusan peredam getar; reka bentuk tangki minyak luaran meningkatkan kapasiti cecair minyak lagi dan mencipta syarat untuk penyejukan haba berterusan. Pada masa yang sama, reka bentuk peredam boleh laras membolehkan penyesuaian khusus terhadap keadaan kerja suspensi berdasarkan berat kereta perlumbaan, gaya pemanduan dan ciri peringkat perlumbaan yang berbeza.

Kepada pertandingan seperti AXCR, keupayaan penyesuaian ini adalah sangat penting.

Dari jalan pasir berbatu berkelajuan tinggi ke jalan berlumpur, dari getaran berterusan ke hentaman jurang besar, ciri jalan dalam pertandingan yang sama mungkin berubah dengan ketara. Peredam getar perlu menyediakan sokongan yang mencukupi semasa hentaman besar, dan juga membolehkan roda mengikuti perubahan jalan dengan cepat, membantu kereta perlumbaan mengekalkan keupayaan mengikut jalan dan kawalan pemandu ke atas kenderaan.

Saat ini, Black Mamba mempunyai pelbagai spesifikasi produk peredam nitrogen dan boleh laras untuk model off-road keras seperti TANK 300, sebahagian produk menggunakan reka bentuk struktur seperti tangki minyak luaran dan peredam boleh laras pelbagai peringkat, sasaran produk merangkumi off-road harian ke persekitaran penggunaan intensiti lebih tinggi.

Dari peminat off-road China ke acara antarabangsa, bertarung di AXCR untuk tahun ketiga berturut-turut

Bagi Black Mamba, pertandingan 2026 mempunyai makna berlapis lain – ini adalah tahun ketiga berturut-turut brand ini bertanding di Rali Off-Road Asia.

Dari acara off-road domestik ke rali jarak jauh antarabangsa dalam persekitaran kompleks Asia Tenggara, Black Mamba sedang melalui penyertaan realiti berterusan, menjadikan perlumbaan sebagai bahagian penting dalam pembangunan produk, pengesahan dan pengumpulan teknologi.

Berbanding pendedahan jenama semata-mata, nilai terbesar rali off-road jarak jauh adalah kereta perlumbaan setiap hari berhadapan dengan keadaan sebenar yang tidak boleh diramalkan. Lumpur, pasir berbatu, selak air, suhu tinggi dan hentaman berterusan akan menolak komponen ke keadaan beban yang lebih tinggi, manakala data dan maklum balas pemandu dalam perlumbaan juga boleh menyokang pembangunan produk dan penambahbaikan susulan.

Inilah kepentingan penting Black Mamba berpegang pada "ujian kereta dengan perlumbaan, ujian produk dengan perlumbaan".

Terutama dalam konteks model off-road keras China yang semakin menuju pasaran luar negara, jenama kereta China dan jenama komponen automotif China mengambil bahagian bersama dalam acara antarabangsa sedang membentuk tingkap pameran teknologi baru. Kali ini Black Mamba bekerjasama dengan Pasukan Kereta Great Wall Motor Thailand EK Group bertarung di AXCR, bukan sahaja satu kerjasama perlumbaan, tetapi juga satu ujian realiti lagi bagi produk suspensi prestasi tinggi China di pentas off-road antarabangsa.

Dua peringkat hanyalah permulaan, cabaran lebih sukar masih berterusan. Selepas peringkat kedua ditamatkan, persaingan AXCR 2026 baru memasuki fasa penting. Kereta perlumbaan seterusnya akan diteruskan ke arah Kamphaeng Phet dan Phitsanulok, terus menghadapi ujian cuaca rumit musim hujan Thailand dan permukaan off-road pelbagai jenis.

Bagi Pasukan Kereta Great Wall Motor Thailand EK Group, kereta No. 114 kini sudah masuk lima teratas kumpulan T2A-D, kereta No. 128 juga mengekalkan kedudukan sepuluh teratas kumpulan, kedua-dua kereta perlumbaan telah menamatkan dua peringkat pertama dengan berjaya, untuk pertandingan seterusnya menyimpan peluang untuk meningkatkan kedudukan.

Bagi Peredam Getaran Black Mamba, setiap peringkat, setiap hentaman berkelajuan tinggi dan setiap kilometer keadaan jalan kompleks bermaksud pengesahan produk baru. Litar sama sekali bukan matlamat pemasaran produk, tetapi titik permulaan menguji prestasi. Dari berdiri di pentas AXCR untuk tahun ketiga berturut-turut, sehingga 2026 secara rasmi mendukung Pasukan Kereta Great Wall Motor Thailand EK Group bertarung di acara antarabangsa, Black Mamba sedang melalui satu perlumbaan sebenar demi satu perlumbaan sebenar, membawa peredam getar prestasi tinggi China ke pentas antarabangsa yang lebih ketat dan lebih luas.

Di hadapan,随着 2026 Rali Lintasan Asia Persekutuan Automatik Antarabangsa terus mendalam, Peredam Getaran Black Mamba juga akan bersama dua kereta perlumbaan GWM TANK 300 menerima cabaran peringkat lebih berat, untuk terus mengesahkan prestasi dan kebolehpercayaan produk suspensi off-road China dengan prestasi sebenar di arena.

Old Wei and Great Wall Motor's "one-click like, share, and favorite" is back again.

On July 16, WEY V9X Family Edition launched, with the 1.5T Super Hybrid pulling the threshold down to the 330,000 yuan range; on July 18, Great Wall H10 started pre-sales, with the name and location chosen by netizens; on July 19, the brand new Tank 300 emerged again with Hi4-Z.

Three cars, three brands, within four days, Wei Jianjun fired off all the bullets he had saved for half a year.

The excitement is real. But behind the excitement, there is another set of numbers. On the first two days of the new car blitz, Great Wall's half-year profit forecast was released—net profit between 2.35 billion to 2.6 billion yuan, nearly 4 billion yuan less than the previous year, almost halved. The capital market didn't dump the stock, instead it was strangely calm. Old Wei took action in time, breaking down the reasons for the profit decline on social platforms: overseas tax subsidy delays, exchange rate fluctuations. The market didn't run, this round was narrowly passed.

But with three new cars launching simultaneously, Great Wall's hand was also clearly shown—at this timing node, a battle without retreat must be fought.

Tank: Defending a fortress is always harder than attacking

Tank's current position is rather awkward.

Sold 92,600 new cars in the first half of the year, a 10 percent drop year-on-year. In June alone, 15,700 units were sold, with the decline expanding to 27%. Think back to five years ago when Tank 300 first came out, adding 50,000 yuan still meant no cars available, now monthly sales dropped from the peak of 10,000 to around 3,000.

To be honest, the cars aren't bad, the track has changed. In 2026, boxy SUVs are all the rage, more than 40 players squeezed in, no one cares if it's a pure hardcore off-road anymore. Opponents' hard-core castles that couldn't be attacked for years were topped directly by a "boxy SUV that looks like off-roading". Tank's moat was bypassed.

But Tank is not motionless. The brand new Tank 300 pushed the wheelbase to 3010mm, Hi4-Z combined power 560kW, 0-100 in 4.3 seconds, pure electric range up to 200 km. Tank Brand CEO Gu Yukun said at the pre-sale launch event, this is the "look that Tank 300 should have, defined by users." Put this in 2022, it was a declaration of strength that no one dared to question; put in 2026, it sounds more like a self-alert.

Greater pressure comes from within. WEY itself is positioned as premium, Haval brand also wants to go up, for a long time, Tank's off-road advantage will inevitably be diluted by both brother brands and external opponents. Defending a fortress is always harder than attacking.

This forces Tank to continuously innovate categories. The brand new Tank 300L is positioned as a trendy off-road SUV for younger groups, against the background of obvious product homogenization in the hardcore off-road track, new cars rely on hybrid power, factory modification expansion capabilities, luxury cabin to form differentiation—you copy my boxy SUV, I play my ecosystem.

Gu Yukun revealed, after pre-sales started, market order performance exceeded earlier predictions, "daily order volume is equivalent to previous month's sales." On the basis of defense, Tank departs again.

WEY: Caught the world champion's ball, can it catch the market?

WEY is the brand Wei Jianjun bet his surname on.

In 2025, it finally returned to the 100,000 units mark. This first half of the year, also held the 29 percent year-on-year growth. Numbers look good, but cannot say it is stable yet. The main force of increment is still Gaoshan, the real test of WEY's premium quality is flagship V9X.

For this, WEY launched Family Edition again, to lower threshold, expand fire. Wei Jianjun personally delivered new cars to Table Tennis Olympic Champion Chen Meng. This is not the first time WEY captured a champion owner—Wu Minxia and Pan Xiaoting are both on the list. After car delivery ceremony ended, the two played ball skills. After two rounds, Chen Meng didn't let much, Old Wei earned a point, shouted "Everyone has their own area of expertise, in this lifetime let's just do cars well."

Chen Meng had a sentence, very suitable for WEY: "Sports and car making are the same, basic foundation is very important. Only experts can see it, laypeople cannot see it." Everyone knows WEY's technical foundation is thick, but suffered in telling marketing stories well. No blame for Wei Jianjun once scolded "Good cars selling poorly is a crime".

Objectively speaking, V9X launched two months, results not best, but stable. In large orders, choosing 2.0T version more than 1.5T, extended version ratio exceeded expectations—people buying this car are not looking for cheap, looking for "stuff inside".

Now Family Edition pulls 1.5T Super Hi4 to 331,800 yuan, after rights 316,800 yuan starting, dual power four models cover 300,000 to 400,000 yuan range, grabbing the Li Auto L8 and AITO M8 crowd. Product power absolutely not bad: Full series standard dual-chamber air suspension, rear wheel steering, pure electric over 400 km, combined nearly 1,700 km, VLA large model assisted driving can understand instructions like "overtake front slow vehicle".

World champion's ball, Old Wei caught it. Whether V9X can catch the market's ball, see result in second half of year.

H10: Give the word "Great Wall" back to Great Wall

H10 might be the most intriguing car Great Wall has this year.

No "HAVAL" tail badge, directly on "GWM" and "Great Wall Auto" four big characters. Said internally argued over this—Haval team felt "flagship taken by others", Wei Jianjun firmly decided: Respect netizen voting.

No one thought, behind this is Great Wall's biggest strategic turn in ten years. In 2026, Wei Jianjun spoke clearly: Great Wall has only one main brand, Haval, Tank, WEY, ORA, Po are categories, not independent brands.

H10 is the first step of collection. Cars sold in Haval channel,车尾 hangs GWM, front temporarily leaves HAVAL—transition period stabilizes channel interests, and lets "Great Wall" stand firm on flagship first.

Technically also, era of five brands doing platforms separately ended, all collected back to unified base platform, compatible with five power types, R&D cost said to drop seven tenths.

Past few years, overseas market this logic already ran through—after changing to GWM badge, brand awareness rose forty percent. Now reverse guide back to domestic, using one car to carve "Great Wall" two words into consumer minds again.

Before Great Wall H10 pre-sales started, Wei Jianjun posted a long Weibo, personally set tone for this car—"New Species". He said this is the market's only "large six-seater boxy SUV", one car doing three things: MPV space, City SUV intelligence, Off-road passability. Old Wei revealed many details: 70 plus car reviews, engineers suffered by him enough. Car paint adjusted over a hundred rounds, door closing sound adjusted over 30 versions, just for the "thud" of that dull sound, "cannot scatter, cannot break".

In 2026, Great Wall's "collection" in domestic market, H10 opened a door. Whether to walk through, must see how sales go in second half of year, also see if next generation models dare to completely take away HAVAL. Collect back, harder than tearing out.

Half-Year Report: Profits Halved, But No One Left

In first half of 2026, Great Wall Motor net profit attributable to shareholders expected 2.35 billion to 2.6 billion yuan, down nearly 60 percent year-on-year. Unexpectedly, market didn't dump stock, instead voted support with feet.

Wei Jianjun's frankness is biggest bonus point. He mentioned two core objective factors for profit decline:

Firstly, 2025 first half confirmed 2.274 billion yuan overseas tax subsidies, this year subsidies delayed, base significantly shrank;

Secondly, last year exchange gain 1.493 billion yuan, this year exchange rate fluctuations generated exchange losses, one increase one decrease nearly 4 billion yuan difference, directly wiped out profit.

Excluding two non-recurring factors, main business operation remains stable, second quarter performance环比 significantly rebounded.

Of course, what truly holds Great Wall's base color is overseas. First half of year export 290,000 units, year-on-year growth 47 percent, June alone over 60,000 units, overseas sales proportion approaching 50 percent. Great Wall relied on Thailand, Brazil local factories and multi-power routes, hard to avoid a wave of frontal battle.

Of course, this strategy now looks effective, tax and exchange rate also explain one thing: Overseas is moat, but also seesaw—when you step on it, don't know which head will suddenly lift up.

Domestic market brands differentiation obvious. Haval micro-growth 1.82 percent, base didn't lose; WEY grew three tenths, but V9X still climbing slope, premium not fully established; Tank a bit dangerous, hardcore track torn open a hole. ORA relied on low base turned over a body, but volume too small, cannot support scene.

But Great Wall still has one card others cannot copy: Health. Its end of June domestic inventory coefficient only 1.3, industry average is 2.0. Dealers not pressing goods, cash flow not broken, this in whole industry "trading price for volume" time, is almost unique confidence.

From current view, Great Wall Motor market not running relies on two points: Overseas held growth, low inventory held health.

But danger not resolved. Second half of year three new cars whether to hold volume up, still question mark. Capital market given patience, never infinite refill. Great Wall cannot relax.

The Indestructible Old Wei

Finally talk about Wei Jianjun this person.

First half of year his most viral moment, was singing "No More Hesitation" with fresh college graduate, whole process off-key, also self-mock guitar playing was staged.

A 62-year-old billionaire boss, willing to lay "imperfection" before camera. This thing placed 3 years ago at Great Wall, didn't want to think about.

Even more fierce, he went to Chengdu to be delivery staff, wore work uniform to user do PDI inspection; went to Hangzhou to be sales consultant, accompanied customer test drive. He just one sentence: "My endorsement is not walking form, from R&D, quality, service to user needs, all managed."

Someone asked him afraid to crash, he returned: "Crash very likely, but my psychological quality better."

Where is confidence? "Great Wall products maybe not best, but company most transparent, most honest."

He said enterprise competition to end is "value aesthetics competition"—Integrity, transparency, quality, long term. This words in today's auto circle, sounds like "alternative speech".

But exactly this "alternative", lets Great Wall profit halved time, market not run. Capital market believes not numbers, Old Wei sentence "I manage this car for lifetime".

First half of year just prelude. July 16 to 19 these four days new car blitz, is Great Wall second half of year opening move.

Tank wants to defend fortress, WEY wants to break situation, H10 wants to find new anchor for Haval. Three lines, three battlefields, Wei Jianjun and team all bet on.

2026 second half of year, Great Wall whether "can see result in the end", must see how these three battles fought.

Encik Wei dan Great Wall Motor "Satu Klik, Tiga Kali" muncul lagi.

16 Julai, WEY V9X versi keluarga dilancarkan, 1.5T Hibrid Super menurunkan ambang ke kategori 330,000; 18 Julai Great Wall H10 mula prapenjualan, nama dan lokasi adalah pilihan netizen; 19 Julai TANK 300 baharu dengan Hi4-Z muncul semula.

Tiga kereta, tiga jenama, dalam masa empat hari, Wei Jianjun melepaskan semua peluru yang disimpan selama setengah tahun dalam sekali serang.

Keadaan ini benar-benar meriah. Tetapi di sebalik kegembiraan, ada sekumpulan nombor. Dua hari sebelum serang kereta baharu, maklum balas laporan separuh tahun Great Wall keluar — keuntungan bersih 2.35 bilion hingga 2.6 bilion Yuan, menurun hampir 4 bilion berbanding tahun lalu, hampir terpotong separuh. Modal pasar tidak menghancurkan, sebaliknya tenang agak mengejutkan. Encik Wei keluar tepat pada masa, di platform media sosial dia mengupas habis sebab keuntungan turun: subsidi cukai luar negara ditangguhkan, fluktuasi nilai tukar. Pasar tidak lari, langkah ini dianggap tercapai dengan selamat.

Tetapi ketiga-tiga kereta baharu serentak menyerbu ke luar, juga mendedahkan kad Great Wall dengan jelas — pada titik masa ini, mesti memadamkan peperangan keras tanpa jalan keluar.

TANK: Mempertahankan kota, sentiasa lebih sukar daripada menyerang

Posisi TANK sekarang agak malu-malu.

Separuh tahun pertama jual 92,600 unit kereta baharu, menurun 10 peratus berbanding tahun lalu. Hanya bulan Jun 15,700 unit, kadar kejatuhan melebar kepada 27%. Bayangkan lima tahun dahulu apabila TANK 300 baru keluar, tambah 50,000 Yuan susah dapat kereta, sekarang jualan bulanan dari puncak 10,000 unit jatuh ke sekitar 3,000 unit.

Jujur berkata, bukan kereta tidak baik, tapi laluan berubah. Tahun 2026, kotak segi empat benar-benar popular, lebih 40 pemain telah masuk, tiada siapa lagi peduli sama ada off-road tulen. Musuh yang beberapa tahun gagal rampas kota off-road tegar, bergantung pada satu "kotak segi empat seperti off-road" terus menduduki puncak jualan, parit pertahanan TANK, dilalui.

Tetapi TANK bukan tanpa tindakan. TANK 300 baharu memaksa jarak roda ke 3010mm, kuasa gabungan Hi4-Z 560kW, sifar-100 4.3 saat, keluaran elektrik tulen ke 200 km. CEO jenama TANK Gu Yukun dalam sidang press prapenjualan berkata, ini "Bentuk yang sepatutnya dimiliki TANK 300 yang ditakrifkan pengguna". Ucapan ini jika diletakkan pada 2022, adalah pengisytiharan kekuatan yang tiada siapa berani pertikaikan; jika diletakkan pada 2026, terdengar lebih seperti peringatan diri.

Tekanan yang lebih besar datang dari dalam. Jenama WEY sendiri definisi kelas atasan, jenama HAVAL juga mahu naik, lama-kelamaan, kelebihan off-road TANK pasti dicairkan oleh jenama saudara dan musuh luar serentak. Mempertahankan kota, sentiasa lebih sukar daripada menyerang.

Ini memaksa TANK mesti berterusan inovasi kategori. TANK 300L baharu definisi menyasar kumpulan muda SUV off-road trendi, dalam latar belakang homogenisasi produk laluan off-road tegar yang jelas, kereta baharu bergantung kuasa hibrid, keupembangan pengubahsuaian kilang asal, kabin mewah membentuk perbezaan — kamu tiru kotak segi empat saya, saya main ekosistem saya.

Gu Yukun mendedahkan, selepas prapenjualan dibuka, prestasi pesanan pasaran melebihi jangkaan awal, "Setiap hari jumlah pesanan, bersamaan dengan jualan bulan sebelumnya". Di atas asas pertahanan, TANK sekali lagi berkejiranan.

WEY: Menangkap bola juara dunia, bolehkah menangkap bola pasaran?

WEY, adalah jenama yang Wei Jianjun mempertaruhkan nama keluarganya.

2025, ia akhirnya kembali ke ambang 100,000 unit. Separuh tahun ini juga, kekal 29% pertumbuhan tahun-ke-tahun. Nombor nampak bagus, tetapi belum boleh katakan stabil. Pemimpin tambah kuasa masih Gao Shan, sebenarnya menguji kelas atasan WEY adalah flagship V9X.

Untuk itu, WEY lagi推出 versi keluarga, menurunkan ambang, memburukkan api perang. Wei Jianjun sendiri untuk juara Olimpik pingpong Chen Meng menghantar kereta baharu. Ini bukan kali pertama WEY mendapatkan pemilik juara — Wu Minxia, Pan Xiaoting ada dalam senarai. Perupaan kereta selesai, kedua-dua orang berguru bola. Dua pusingan, Chen Meng tidak banyak membiarkan, Encik Wei menang satu mata, terus beritahu "Setiap bidang mempunyai pakarnya, sepanjang hayat ini kita buat kereta sahaja".

Chen Meng ada satu ayat, sangat sesuai dengan WEY: "Olahraga sama dengan buat kereta, asas penting sangat. Hanya pakar sahaja boleh lihat, orang luar tidak boleh lihat." Semua tahu WEY asas teknologi tebal, rugi dalam cerita marketing yang tidak baik. Tidak salah Encik Wei pernah marah "Kereta bagus tidak laku adalah jenayah".

Secara objektif, V9X dilancarkan dua bulan, prestasi tidak paling terbaik, tetapi menang stabil. Pengguna tempahan tetap, pilih versi 2.0T lebih banyak daripada 1.5T, nisbah versi panjang melebihi jangkaan — beli kereta ini bukan kerana murah, tetapi kerana "ada sesuatu".

Sekarang versi keluarga menurunkan 1.5T Super Hi4 ke 331,800 Yuan, selepas hak istimewa 316,800 Yuan mulai, dua kuasa empat model meliputi 300,000 hingga 400,000 Yuan, rebut orang Li Auto L8 dan AITO M8 itu. Dalam keupayaan produk mutlak tidak buruk: semua model standard suspensi udara dwi-ruang, pusingan roda belakang, elektrik lebih 400 km, gabungan hampir 1700 km, pemandu bantuan model besar VLA boleh faham arahan "Lepasi kenderaan perlahan di hadapan".

Bola juara dunia, Encik Wei tangkap. V9X bolehkah tangkap bola pasaran, separuh tahun kedua lihat keputusan.

H10: Mengembalikan dua perkataan "Great Wall" kepada Great Wall

H10 mungkin tahun ini Great Wall kereta paling menarik untuk dimakan.

Tidak gantung label "HAVAL" di bahagian belakang, terus naik "GWM" dan "Great Wall Motor" empat perkataan besar. Katakan dalam pernah为此 bertengkar habis — pasukan HAVAL rasa "flagship diambil orang", Wei Jianjun tegas tetapkan: menghormati undian netizen.

Tiada siapa sangka, ini adalah Great Wall sepuluh tahun terbesar sekali pusingan strategik. 2026, Wei Jianjun ucap terang: Great Wall hanya satu jenama utama, HAVAL, TANK, WEY, ORA, POER adalah kategori, bukan jenama bersendirian.

H10 adalah langkah pertama kumpul. Kereta jual di saluran HAVAL, belakang kereta gantung GWM, depan kepala sementara tinggal HAVAL — tempoh peralihan stabil saluran keuntungan, juga biar "Great Wall" terlebih dahulu berdiri di flagship.

Dalam teknologi juga, lima jenama sendiri buat platform tahun berakhir, semua kumpul kembali platform asal, serasi lima kuasa, kos penyelidikan kata-kata katakan boleh turun tujuh puluh peratus.

Tahun-tahun lalu, luar negara logik ini sudah lalai — selepas ganti label GWM, kesedaran jenama naik empat puluh peratus. Sekarang sebaliknya bawa kembali dalam negara, guna satu kereta kembalikan "Great Wall" dua perkataan ukir semula dalam kepala pengguna.

Sebelum Great Wall H10 mula prapenjualan, Wei Jianjun hantar satu post blog panjang, sendiri untuk kereta ini tetapkan nada — "Spesies baharu". Dia kata ini dalam pasaran hanya satu "SUV kotak segi empat enam tempat duduk besar", satu kereta buat tiga benda: Ruang MPV, kecerdasan SUV bandar, keupayaan melalui off-road umum. Encik Wei bongsu banyak butiran: 70 kali lebih mesyuarat menilai kereta, jurutera dia kacau cukup susah. Cat kereta disetel lebih 100 kali, suara pintu ditutup disetel lebih 30 versi, hanya untuk "Pang" itu satu bunyi sengit, "Tidak boleh bubar, tidak boleh hancur".

2026, Great Wall dalam dalam negara "kumpul", H10 buka pintu. Bolehkah melalui, mesti lihat separuh tahun kedua jual macam mana, juga lihat seterusnya model ulang alik berani tak buat sekali HAVAL ambil. Kumpul semula, lebih sukar daripada buangkan.

Laporan Separuh Tahun: Keuntungan terpotong separuh, tetapi tiada siapa lari

2026 separuh tahun pertama, Great Wall Motor keuntungan bersih induk dijangka 2.35 bilion hingga 2.6 bilion Yuan, turun hampir enam puluh peratus berbanding tahun lalu. Di luar jangkaan, pasar tidak menghancurkan, sebaliknya menggunakan kaki undi sokongan.

Wei Jianjun keterangakan adalah tambah nilai paling besar. Dia sebut keuntungan turun dua faktor utama objektif:

Pertama, 2025 separuh tahun pertama sahkan 2.274 bilion Yuan subsidi cukai luar negara, tahun ini subsidi ditangguh, asas menyusut mendadak;

Kedua, tahun lalu keuntungan tukaran 1.493 bilion Yuan, tahun ini nilai tukar fluktuasi hasil kerugian tukaran, satu tambah satu tolak hampir 4 bilion Yuan beza, terus hapus keuntungan.

Kecuali dua faktor bukan berulang, operasi utama masih stabil, suku kedua prestasi berbanding suku pertama kembali kuat.

Tentu saja, benar-benar sokong Great Wall warna dasar adalah luar negara. Separuh tahun pertama eksport 290,000 unit, tumbuh 47%, bulan Jun tunggal lebih 60,000 unit, luar negara jualan bahagian menghampir lima puluh peratus. Great Wall bergantung Thailand, Brazil kilang tempatan dan laluan kuasa pelbagai, keras elak satu gelombang pertempuran langsung.

Tentu saja, logik ini sekarang nampak berkesan, cukai dan nilai tukar juga menunjukkan satu perkara: luar negara adalah parit pertahanan, juga papan jungkat-jungkit — kamu pijak atasnya, tidak tahu hujung mana yang tiba-tiba terangkat.

Dalam negara pasaran juga setiap jenama perbezaan jelas. HAVAL meningkat sedikit 1.82%, pangkalan asas tidak hilang; WEY naik tiga puluh peratus, tetapi V9X masih mendaki bukit, kelas atasan belum sepenuhnya berdiri; TANK sedikit berbahaya, off-road laluan robek satu lubang. ORA bergantung asas rendah membalikkan badan, tetapi saiz terlalu kecil, tidak mampu mengekalkan keadaan.

Tetapi Great Wall tangan masih satu kad orang lain tiru tak boleh: Kesihatan. Akhir Jun dalam negara stok indeks hanya 1.3, industri purata adalah 2.0. Pengedar tidak menimbun stok, tunai terus, ini di seluruh industri semua "menukar harga dengan jumlah" semasa, hampir satu-satu kepercayaan diri.

Sekarang nampaknya, Great Wall Motor pasar tidak lari bergantung dua perkara: Luar negara sokong pertumbuhan, stok rendah sokong kesihatan.

Tetapi bahaya masih belum lepas. Separuh tahun kedua tiga kereta baharu bolehkah jumlah tekan atas, masih tanda soal. Modal pasar berikan kesabaran, tidak pernah bukan tanpa henti cawan. Great Wall tidak boleh lepaskan nafas.

Wei Lama yang Tidak Kalah

Terakhir bual Encik Wei seseorang.

Separuh tahun pertama dia paling keluar zon satu, dengan graduan baru bersatu 《Jangan Bimbang Lagi》, seluruh proses nada salah kata, juga sendiri ejek gila gitar gambar diatur.

Seorang bos terkaya 62 tahun, sanggup "tidak sempurna" buka di depan kamera. Ini tahun tiga tahun lalu Great Wall, fikirkan pun tidak boleh.

Lebih garang, dia pergi Chengdu jadi penghantar kereta, pakai pakaian kerja guna buat PDI uji; pergi Hangzhou jadi penasihat jualan, teman pelanggan uji memandu. Dia hanya satu ayat: "Saya wajah ini bukan berjalan borong, dari penyelidikan, kualiti, servis hingga keperluan pengguna, semua urus."

Ada orang tanya dia takut tak terbalik, dia jawab: "Terbalik mungkin sangat, tetapi saya psikologi agak baik."

Kpercayaan diri mana? "Great Wall produk belum pasti paling bagus, tetapi syarikat paling telus, paling jujur."

Dia kata persaingan syarikat akhir adalah "persaingan estetika nilai" — kepercayaan diri, telus, kualiti, jangka panjang. Ini kata di dalam pasaran kereta hari ini, terdengar seperti "ucapan pelik".

Tetapi tepat "ucapan pelik" ini, buat Great Wall keuntungan terpotong separuh semasa, pasar tidak lari. Modal pasar percaya bukan nombor, adalah Encik Wei satu ayat "Saya urus kereta ini seumur hidup".

Separuh tahun pertama hanya bab awal. 16 Julai hingga 19 Julai empat hari kereta baharu serang, baru Great Wall separuh tahun awal langkah.

TANK mahu pertahankan kota, WEY mahu pecah keadaan, H10 nak cari satu titik jangkar baharu untuk HAVAL. Tiga garis, tiga medan perang, Wei Jianjun dan pasukan semua ikat.

2026 separuh tahun kedua, Great Wall boleh "akhirnya kelihatan", mesti lihat tiga perang ini bagaimana lawan.