On June 12, the "150,000 Passions, Highlights Arrive" BJ30 Explorer 150,000 Units Production Milestone & Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. The BJ30 Explorer full series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual model BJ30 Explorer Highlight Edition has launched, positioned as a light off-road SUV, with a super trade-in price starting from 82,900 yuan. Under the lens of CCTV, Beijing Off-road also live-streamed the teardown of a BJ30 Explorer with 150,000 kilometers driven, letting the entire internet witness the vehicle's reliable quality.

Beijing Off-road created the "Tri-engine Four-wheel Drive Six-mode HEV Hybrid Architecture" and applied it first to the BJ30 Explorer, becoming the HEV hybrid model in the Chinese Boxy SUV category. The tri-engine powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time power replenishment, and instantaneous burst respectively; the intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque available in 0.5 seconds. The six modes can automatically select the optimal working mode, keeping power always in the best state. Coupled with the energy center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

The BJ30 Explorer features a three-row seven-seat layout, with a 2,820 mm wheelbase, 66% space utilization rate, and 1,496 liters of trunk space, with the rear seats folding flat instantly transforming into a 1.92-meter large bed. The third-row space allows 1.8-meter tall adults to sit comfortably. There are 38 storage spaces in the whole car, with dedicated spots for personal items.
Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Explorer achieved a result of no more than 5 liters per 100 kilometers in every country, with a range exceeding 1,000+ kilometers on a single tank.

On the occasion of the 150,000 units production milestone, Beijing Off-road launched a new model—the BJ30 Explorer Highlight Edition. Building on the foundation of "Super Off-road, Super Spacious, Super Fuel-efficient", it achieves a comprehensive leap in appearance, performance, and experience.

The BJ30 Explorer Highlight Edition adopts a classic Boxy SUV shape, fusing a rugged atmosphere with exquisite lines. The Five-Star Halo Full-width Light Group is eye-catching and handsome; the complete Electrification Style Mod Kit, exclusive Halo wheels, and front and rear same-color sport bumpers show all the passion and unconventionality; the brand new orange interior and metal texture trim plates outline layers and quality.

The BJ30 Explorer Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it features turbocharging technology, with vehicle charging efficiency reaching 99%; the rear motor power is increased from 55 kW to 70 kW, providing timely response for highway merging, intersection start-ups, and emergency evasion.
Compared to ordinary SUVs, the BJ30 Explorer Highlight Edition is equipped with functions such as seat heating, ventilation, and steering wheel heating. The system can sense raindrops and automatically close the windows. The 64-color ambient lighting can pulse to the rhythm of the music.




At the press conference scene, Beijing Off-road joined hands with CCTV Finance to live-stream the teardown of a BJ30 Explorer driven for 150,000 kilometers, demonstrating durability quality with actual vehicle condition. At the same time, the camera deeply explored the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing maintains excellent quality control for every vehicle from the source.
150,000 kilometers is equivalent to the usage mileage of an ordinary family for nearly ten years. After disassembling the BJ30 Explorer: the engine turbine is clean with little carbon buildup, power output remains abundant; the transmission casing is intact without oil leakage, and internal gears show no wear or pits, with the power system in excellent condition; the battery pack has no bulging, leakage, or internal degradation or aging, so long-term use does not worry about battery aging faults; the subframe and suspension arms have no rust, seepage, or oil leakage issues. The chassis flatness, integrity, and difference from a new car are very small, and passive safety protection is always online.

Beijing Off-road also joined hands with CCTV Finance to deeply explore the BAIC Zhuzhou Super Factory, unveiling the underlying logic behind the BJ30 Explorer's excellent quality from the manufacturing source. In the welding workshop, hundreds of robots work collaboratively with 100% automation, with adhesive application errors not exceeding a hair's thickness, ensuring a stronger body skeleton, stronger impact and deformation resistance, no abnormal noise on rough roads, and safer during collisions; in the stamping workshop, more than 5,000 tons of giant stamping equipment presses the body sheets into shape at one time, ensuring the body is uniform and neat with smooth lines; in the painting workshop, dozens of robots perform fully automatic spraying, combined with eco-friendly water-based paint, reducing harmful pungent volatile substances by over 60%, new cars have no odors, making it safer for elderly and children to ride, and the paint surface is more sun-resistant and corrosion-resistant. At the same time, every process has a quality control checkpoint to ensure that every BJ30 Explorer that rolls off the line meets quality standards.


For families pursuing a "light off-road" lifestyle, vehicle purchase cost and daily operating expenses are the two core considerations. BAIC BJ30 Traveler, with an ultra-low threshold of a super trade-in price starting from 69,900 Yuan, coupled with excellent economy of comprehensive fuel consumption not exceeding 5 liters per 100 kilometers, provides a convincing answer.
Vehicle Purchase Cost: Starting from 69,900, plus multiple benefits

The entire BJ30 Traveler lineup launched a 30,000 Yuan trade-in policy, with a starting price of only 69,900 Yuan after trade-in. The newly launched annual version "Highlight Edition" starts at 82,900 Yuan after trade-in. On this basis, the first non-operating owner receives a free lifetime warranty for the entire vehicle worth 6,000 Yuan, along with 0 down payment financing schemes, lifetime free OTA upgrades, free basic data for life, and other five-fold exclusive benefits, further reducing vehicle purchase and subsequent usage costs.
Fuel Consumption Performance: Measured below 5 liters, one tank of fuel runs 1000+ kilometers
BJ30 Traveler is equipped with the "Tri-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" self-developed by Beijing Off-road, it is the first HEV hybrid vehicle in the Chinese box-style SUV category. The hybrid system composed of a 41% thermal efficiency hybrid dedicated engine and front-rear dual electric motors can automatically switch between six working modes according to road conditions, always maintaining efficient operation.

Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico tested the BJ30 Traveler. In every country, it achieved fuel consumption of not exceeding 5 liters per 100 kilometers, with one tank of fuel range over 1000 kilometers. Compared with traditional fuel SUVs, it can save over 1,000 Yuan in fuel costs per 10,000 kilometers; meanwhile, there is no need to search for charging piles, just refuel and go, saving dozens of hours of energy replenishment time annually.
Quality Assurance: 150,000 km Dismantling Verifies Durability

Low cost does not equal low quality. In the CCTV live broadcast dismantling, a BJ30 Traveler that had driven 150,000 kilometers (equivalent to nearly ten years of usage for a typical family) showed an excellent state: engine turbocharger carbon buildup is minimal, power is ample; transmission has no oil leaks, gears are unworn; battery pack has no swelling or degradation; chassis has no rust or oil seepage. The welding, stamping, and spraying processes at the BAIC Zhuzhou Super Factory achieved 100% robot automation, glue application error does not exceed the thickness of a hair strand, ensuring durability and reliability of every vehicle from the source.
Summary: BJ30 Traveler, with an ultra-low vehicle purchase threshold starting from 69,900 Yuan, fuel consumption of less than 5 liters per 100 kilometers, and durability quality verified over 150,000 kilometers, truly achieves "Save on purchase, save on driving, lasts long", making it an indispensable value-for-money choice in the light off-road SUV market.

June 12, the BJ30 Traveler 150,000 units roll-off line and Highlight Edition launch event was held at the BAIC Zhuzhou Super Factory. Beijing Off-road officially launched the new version—the BJ30 Traveler Highlight Edition, positioned as a light off-road SUV, achieving a comprehensive leap in looks, performance, and experience based on "Super Off-road, Super Large, Super Fuel-efficient," with a super trade-in price starting from 82,900 Yuan. At the same time, the BJ30 Traveler full series launched a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan, further advancing the "Democratization of Off-roading," allowing more families to easily enjoy light off-road life.
At the launch event site, Beijing Off-road partnered with CCTV Finance to live-dissect a BJ30 Traveler that had driven 150,000 kilometers, and deeply visited the Zhuzhou Super Factory, witnessing the product's reliable quality and the hard power of Chinese Smart manufacturing across the internet through real vehicle conditions and manufacturing processes.

BAIC Group Vice President and Beijing Off-road Chairman Zhang Guofu stated: "The BJ30 Traveler became the fastest model in China to reach 150,000 units in light off-road SUVs. This is not only a breakthrough in speed, but also 150,000 firm choices."
As a benchmark in the category of Chinese light off-road SUVs, the BJ30 Traveler relies on Beijing Off-road's 60-plus years of professional accumulation, building the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture," becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture is equipped with a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, paired with an intelligent four-wheel drive system, with a response speed reaching 30 milliseconds, exploding peak torque in 0.5 seconds. Six working modes can be automatically switched, paired with energy center lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, easily coping with complex road conditions such as mud and sand.

In terms of space performance, the BJ30 Traveler adopts a 3-row 7-seat layout, with a wheelbase reaching 2,820 mm, a usable space rate as high as 66%, the trunk max expandable to 1,496 liters, forming a 1.92-meter large bed after the rear seats are completely flattened. There are 38 storage spaces throughout the car, and the third row can also comfortably seat a 1.8-meter tall adult.
Regarding fuel consumption, real tests by auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico showed that the BJ30 Traveler's 100km fuel consumption does not exceed 5 liters, with a range exceeding 1,000 kilometers per tank. First owners can also enjoy a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, and maintenance is simple.

On the basis of inheriting core advantages, the BJ30 Traveler Highlight Edition welcomes three highlight moments.
Highlight Looks: Classic box-style design, five-star ring through light set, exclusive star ring wheels, front and rear same-color sport bumpers, paired with new orange interior and metal texture trim panels, meeting aesthetic needs of users of different ages.
Highlight Performance: Replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; equipped with Porsche-same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, improving response capability in scenarios such as starting and merging into ramps.
Highlight Experience: Body is higher, vision is wider, equipped with seat heating, ventilation, and steering wheel heating functions. The system can sense raindrops to automatically close windows, 64-color ambient light moves with music, creating a mobile comfortable living room.

From a market perspective, the launch of the BJ30 Traveler Highlight Edition not only enriched the product matrix of 150,000-level light off-road SUVs, but also marks that this sub-market is moving from "concept popularization" to "quality realization." Against the background of consumers increasingly focusing on real range, long-term durability, and usage costs, Beijing Off-road proactively responded to the core concern of reliability in the market with methods such as 150,000 km real vehicle disassembly and factory live streaming, having strong industry demonstration significance.
At the same time, the 30,000 Yuan super trade-in policy stacked with five-tier exclusive gifts (including whole vehicle lifetime warranty, 0 down payment finance, OTA lifetime free upgrade, etc.) effectively lowered the entry threshold for light off-road SUVs. The "Guess the Champion to Win 50,000 Yuan Car Subsidy" activity launched during the World Cup also shows the brand's emphasis on youth-oriented marketing and user interaction.
It can be foreseen that with the market entry of the BJ30 Traveler Highlight Edition, the light off-road SUV market will welcome a new round of competition upgrade oriented by "Real Strength" and "High Value."

June 12, "150,000 Loves, Highlight Coming" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Event held at BAIC Zhuzhou Super Factory.

To further promote off-road equality, allowing more families to enjoy light off-road life, BJ30 Traveler Full Series launches 30,000 yuan trade-in policy, Super Trade-in Price starts from 69,900 yuan. Annual new version BJ30 Traveler Highlight Edition launches, positioned as light off-road SUV, appearance, performance, experience comprehensively surges, Super Trade-in Price starts from 82,900 yuan. Under CCTV cameras, Beijing Off-road also live-streamed teardown of a BJ30 Traveler driven 150,000 kilometers, all networks witnessed vehicle reliable quality.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler became the quickest China light-offroad SUV model to reach 150,000 units. 150,000 units of BJ30 Traveler, carrying market, industry and global users trust, this is not only speed breakthrough, but also 150,000 times firm choice, 150,000 units of users built quality monument. It is China HEV technology answer paper to the world, and more importantly, Chinese smart manufacturing resounding declaration!"

150,000 Global Users Recognition, Casting BJ30 Traveler Highlight Moment
As the quickest China light-offroad SUV model to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road 60+ years professional accumulation, with Ultra-Off-road, Ultra-Space, Ultra-Saving hardcore strength, letting the world see China.

"Ultra-Off-road" is the confidence to set off. Beijing Off-road created industry leading "3-Motor 4-Wheel Drive 6-Mode HEV Hybrid Architecture", and applied to BJ30 Traveler first, becoming China Box-style SUV category first HEV hybrid model. Three-motor power is one 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, respectively good at long distance energy saving, real-time compensation and instant explosion; Intelligent 4-Wheel Drive response speed reaches 30 ms, 0.5 seconds can explode peak torque. Six modes can automatically select optimal working method, power always in best state. Matching Energy Center Lock, 4-Wheel Electronic Limited Slip and Smart Electric ATS All-Terrain Control System, easily deal with mud, sand and other scenarios.

"Ultra-Space" is the calmness of travel. BJ30 Traveler 3-row 7-seat layout, owning 2,820 mm ultra-long wheelbase, 66% ultra-high efficiency rate, and 1,496 liter ultra-large trunk, rear row flat fold instantly becomes 1.92 meter large bed. B-Class Box-style ultra-wide third-row space, letting 1.8 meter adults sit still spacious. Whole car 38 places storage space, personal items all have exclusive position. Whole family travel freedom, everyone is not compromising.

"Ultra-Saving" is the long-term companionship. BJ30 Traveler achieved saving money, saving time, saving worry. Recently, from South Africa, Indonesia, UAE, Poland, Mexico 5 countries auto bloggers, tested domestic SUV fuel consumption, BJ30 Traveler in every country ran out of hundred kilometers not exceeding 5 liter result, one tank oil range exceeds 1,000 kilometers. No need to find charging piles, refueling go, saving dozens of hours recharging time every year. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery safety hazards, maintenance simple and parts sufficient, letting every set off no worries afterwards.
BJ30 Traveler is both a box-style car that takes you to mountains and wilderness, and a city commute SUV that allows you to enjoy life. Light offroad SUV all the same, BJ30 Traveler one in ten thousand!

BJ30 Traveler Highlight Edition Launch, Welcoming Appearance, Performance, Experience Three Highlight Moments
On the occasion of 150,000 units milestone, Beijing Off-road launched new version — BJ30 Traveler Highlight Edition, on the basis of "Ultra-Off-road, Ultra-Space, Ultra-Saving", realize appearance, performance and experience comprehensively surges.
Highlight Appearance, Customized for Different Life Stages. BJ30 Traveler Highlight Edition adopts classic Box-style modeling, rugged aura and exquisite lines perfectly merge, unique Five-Star Halo Ring Through-Light Group, eye-catching and handsome; Complete Electrified Trend Modification Kit, Exclusive Halo Ring Wheels, Front and Rear Same Color Sport Bumper, fully showing love and freedom; New Orange Interior and Metal Texture Panel Outline Layer and Quality, highlighting warm endowment. Different age users can all find love and meet highlight on this car.

Highlight Performance, Power and Fuel Economy Both. BJ30 Traveler Highlight Edition replaces high performance, long life dedicated AGM Battery, cycle life reaches 3 times ordinary battery; Equipped with Porsche Same Model Turbocharging Technology, whole vehicle charging efficiency reaches 99%; Rear motor power from 55 kW increased to 70 kW, ramp merging, intersection starting, emergency avoidance, can all obtain timely response, giving you holding road rights confidence.
Highlight Experience, Creating Mobile Comfortable Living Room. Compared with ordinary SUV, BJ30 Traveler body higher, vision more open, also has seat heating, ventilation, steering wheel heating and other functions, thoughtful and comfortable. System can sense raindrops, auto close windows. 64-Color Ambient Lights can move with music rhythm, giving you exclusive soothing emotion space.

BJ30 Traveler Highlight Edition lets you Off-road Life and City Commute Both, using one car calmness, filling two sides of life, making every ordinary daily life, pass highlight moment.
Network First Teardown 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality
To thank 150,000 owners for companionship and love, Beijing Off-road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can all enjoy. On 30,000 yuan Super Trade-in Policy basis, Beijing Off-road also brings Five Premium Gifts, limited time order can enjoy:
First Tier, Warranty Gift: Give 6,000 yuan whole vehicle lifetime warranty (limited to first non-commercial owners);
Second Tier, Finance Gift: 0 Down Payment and other finance products available;
Third Tier, Invite Friends Gift: Old customer referral sale, reward up to 800 yuan JD Card;
Fourth Tier, Upgrade Gift: Full series lifetime OTA free upgrade;
Fifth Tier, Data Gift: Basic Data Lifetime Free, Entertainment Data 2 Years Free and Unlimited.
On World Cup Opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: In anywhere national authorized store car purchase, can get prediction qualification, accurately hit World Cup Champion and Final Score, again enjoy 50,000 yuan purchase subsidy.
True strength fears no strict scrutiny. Press conference site, Beijing Off-road partners with CCTV Finance, on driven 150,000 kilometers BJ30 Traveler carry out teardown livestream, using real car condition show durability quality. At the same time, lenses deep explore BAIC Zhuzhou Super Factory, witness Chinese smart manufacturing how to hold every car excellent quality control from source.

150,000 kilometers is equivalent to ordinary family nearly 10 years use mileage, BJ30 Traveler after teardown: Engine turbo clean carbon deposit very little, power output still sufficient, transmission shell complete not leak oil, inside gears no wear pits, power system state excellent; Battery pack no bulge, leak liquid, inside change decay situation, long time use no worry about battery aging fault; Sub-frame, suspension arm no rust, oil leak problem, whole chassis flatness, regularity and new car difference very small, passive safety protection always online. This livestream using lenses prove, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair cost, longer car change cycle, and every travel peace of mind.

Beijing Off-road also partners with CCTV Finance deeply enter BAIC Zhuzhou Super Factory, from manufacturing source揭开 BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate work, 100% automation, glue error not exceeding a hair, guarantee body skeleton more strong, anti-collision, anti-deformation ability stronger, go rough road no abnormal noise, collision safer; In stamping workshop, more than 5,000 tons giant stamping equipment one-time stamping body sheet metal, guarantee body uniform regular, lines smooth, good looking high appearance appearance source high precision stamping base; In painting workshop, dozens of robots fully automatic painting, matching eco-friendly water-based paint, harmful pungent volatile substances reduce more than 60%, new car no odor, old people children riding safer, paint surface also more sun resistant, more corrosion resistant. At the same time, every process has quality control check checkpoint, guarantee every car leaving line BJ30 Traveler all quality meet standards, letting users buy with peace of mind, drive with stability.

150,000 Loves, Highlight Coming. As off-road family, Beijing Off-road with diverse product matrix precise layout, committed to letting different demand users can find most fitting travel partner. BJ30 Traveler Highlight Edition with ultimate product power and sincere price, letting every love not let down, letting every set off shine; BJ40 Extended Range Long Range Version with "City or Wild Extremely Safe" hardcore strength, accompany users run to broader world. Future, Beijing Off-road will continue to walk shoulder to shoulder with owners, run to next mountain river lake sea, go together every highlight moment.
Statement: This article written by Pacific ID Author, views personal only, not representing Pacific Auto. Article some images from network, thank original author.

On June 12, Beijing Off-road welcomed the 150,000th BJ30 Nomad unit to roll off the line at the Zhuzhou Super Factory, while launching a new version—the BJ30 Nomad Highlight Edition. For an SUV positioned as light off-road, sales of 150,000 units are not just a number; they also represent market recognition of Chinese brands' deep cultivation in niche segments.

At the launch event, Beijing Off-road made a bold move: in collaboration with CCTV Finance, they conducted an on-site teardown of a BJ30 Nomad that had driven 150,000 kilometers. This practice is not common in the industry, especially under live stream cameras, where any shortcomings in materials or craftsmanship would be magnified. The teardown results showed that the vehicle's core components were in good condition, the engine turbo carbon buildup was well-controlled, the transmission had no oil leaks or abnormal wear, the chassis structure remained intact, and the battery pack showed no signs of bulging or degradation. It can be said that after experiencing a usage mileage equivalent to nearly ten years for an average household, this vehicle still maintained high reliability.

Behind this lies Beijing Off-road's investment in manufacturing. At the Zhuzhou factory, the automation rate of the welding workshop reaches 100%, and robotic collaborative operations control errors to a hair's breadth level; the stamping workshop uses 5,000-ton class equipment to ensure the precision and consistency of body panels; the painting workshop uses eco-friendly water-based paint, balancing durability and in-cabin air quality. Every process has independent quality control nodes to ensure off-line vehicles meet unified standards.
Back to the product itself, the launch of the BJ30 Nomad Highlight Edition is a comprehensive upgrade on the basis of the original "Super Off-road, Super Large, Super Fuel-Efficient". The new car still adopts a boxy shape, but with more meticulous details, such as the Five-Arc Star Ring through light bar, exclusive wheels, body-color sport bumpers, etc., further enhancing exterior recognition. Inside, an orange color scheme and metallic texture trim plates are added, improving the overall texture.

In terms of powertrain, the Highlight Edition is equipped with a higher-performance AGM battery, with a cycle life three times that of an ordinary battery. Meanwhile, the rear motor power is increased from 55kW to 70kW, the turbocharging technology is sourced from Porsche, and the charging efficiency reaches 99%. The impact of these changes in actual driving is: faster response in scenarios like ramp merging, intersection starting, emergency avoidance, etc., and stronger continuity in power output.
In terms of space layout, the BJ30 Nomad adopts a 3-row 7-seat design, with a wheelbase of 2820mm. The rear seats can be fully folded flat, forming a maximum 1496-liter storage space, or serving as a 1.92-meter flat bed surface. The car has a total of 38 storage spaces, and the third row can also accommodate adults with a height of 1.8 meters, which is not common in light off-road SUVs of the same class.
Worth mentioning is that the performance of the BJ30 Nomad's HEV hybrid architecture in the overseas market is also worth noting. Bloggers from South Africa, Indonesia, UAE, etc., conducted real-world tests. Fuel consumption per 100km is generally controlled within 5 liters, and range with one tank of fuel exceeds 1,000 kilometers. For users without charging conditions, this "gas-and-go" model is obviously more aligned with actual usage scenarios.

Regarding price, the full series of BJ30 Nomad launched a 30,000 Yuan trade-in policy. Super Trade-in Price starts from 69,900 Yuan, the Highlight Edition starts from 82,900 Yuan. At the same time, it provides whole vehicle lifetime warranty (first non-commercial owner), 0 down payment finance plan, OTA lifetime free upgrade and other supporting services. It is worth noting that, coinciding with the World Cup cycle, Beijing Off-road also launched a prediction activity. Users who buy cars can participate in guessing the champion and final score, and can get up to 50,000 Yuan car purchase subsidy.

In summary, the launch of the BJ30 Nomad Highlight Edition is a self-evolution on the basis of existing 150,000 users. It does not blindly pursue extreme parameters, but makes practical improvements in areas where users truly perceive, such as power response, space utilization, and durability. For consumers with a budget within 100,000 Yuan who hope to find a balance point between commute and light off-road, this car offers a choice worth considering.

The light off-road market never lacks products; it lacks products that can withstand the test of time. The BJ30 Nomad gave its own answer with 150,000 sales units and one public teardown.

On June 12, the "150,000 Units of Passion, Here to Shine" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equity and allow more families to enjoy light off-road life, the entire BJ30 Traveler series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The annual all-new version BJ30 Traveler Highlight Edition has launched, positioned as a light off-road SUV, with comprehensive leaps in appearance, performance, and experience, with a super trade-in price starting from 82,900 yuan. Under CCTV cameras, Beijing Off-road also livestreamed the teardown of a BJ30 Traveler with 150,000 kilometers driven, allowing the entire internet to witness the vehicle's reliable quality.


Recognized by 150,000 Global Users, Forging the BJ30 Traveler Highlight Moment
As the fastest model in China's light off-road SUV sector to reach 150,000 units, the BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation. With hardcore strength in super off-road, super large, and super economical aspects, it allows the world to see China.
"Super Off-road" is the confidence to set out. Beijing Off-road has created the industry-leading "Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Chinese Box-style SUV category. The Three-Motor Powertrain consists of a hybrid-specific engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power burst respectively; Intelligent Four-Wheel Drive responds in 30 milliseconds, reaching peak torque in 0.5 seconds. Six Modes can automatically select the optimal working mode, ensuring power is always in the best state. Coupled with energy central lock, four-wheel electronic slip control, and Intelligent Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

"Super Large" is the calmness of travel. The BJ30 Traveler features a three-row seven-seater layout, boasting a 2820mm ultra-long wheelbase, a 66% ultra-high usable space ratio, and a 1496-liter super large trunk. Folding the rear row flat instantly turns into a 1.92-meter large bed. The B-segment box-style super-wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage spaces throughout the vehicle, personal items always have a dedicated spot. Family travel is free, no one has to settle.
"Super Economical" is long-term companionship. The BJ30 Traveler achieves saving money, saving time, and saving worry. Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption not exceeding 5 liters per 100 kilometers in every country, with a range of over 1000 kilometers per tank of fuel. No need to find charging piles, just refuel and go, saving dozens of hours of recharging time annually. Meanwhile, the first owner enjoys a lifetime warranty for the entire vehicle, with no high-voltage battery pack safety hazards. Maintenance is simple and parts are abundant, ensuring every departure is worry-free.

The BJ30 Traveler is both a box-style SUV that takes you to the wild, and a city commute SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, but the BJ30 Traveler stands out from the crowd!
BJ30 Traveler Highlight Edition Launched, Welcoming Three Major Highlight Moments: Appearance, Performance, and Experience
At the milestone of 150,000 units produced, Beijing Off-road launched the all-new version—the BJ30 Traveler Highlight Edition. Based on "Super Off-road, Super Large, Super Economical", it achieves comprehensive leaps in appearance, performance, and experience.

Highlight Appearance, Customized for Different Life Stages. The BJ30 Traveler Highlight Edition adopts a classic box-style design, perfectly blending a tough atmosphere with delicate lines. The exclusive five-star ring integrated light strip is eye-catching and cool; the full set of trendy styling kit, exclusive star-ring wheels, front and rear color-matched sport bumpers, fully display passion and ease; new orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can find passion and meet their highlight moments in this vehicle.

Highlight Performance, Gaining Both Power and Fuel Economy. The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life 3 times that of ordinary batteries; it features Porsche-same turbocharging technology, achieving 99% whole-vehicle charging efficiency; the rear motor power increased from 55 kW to 70 kW. On-ramp merging, intersection starting, emergency evasion, all receive timely response, giving you the confidence to stick to your rights on the road.
Highlight Experience, Creating a Mobile Comfortable Living Room. Compared to ordinary SUVs, the BJ30 Traveler has a higher body, wider field of view, and features like seat heating, ventilation, and steering wheel heating, providing intimate comfort. The system can detect raindrops and automatically close windows. The 64-color ambient light moves with the music rhythm, giving you a space to enjoy soothing emotions exclusively.
The BJ30 Traveler Highlight Edition allows you to enjoy both off-road life and city commuting. With the composure of one car, it holds both sides of life, turning every ordinary day into a highlight moment.

First Online Teardown of 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality
To give back to the 150,000 owners' companionship and passion, Beijing Off-road launched the "30,000 Super Trade-in Policy", available to both trade-in users and new purchase users. Beyond the 30,000 yuan super trade-in policy, Beijing Off-road also brings five premium benefits.



True strength fears no strict scrutiny. At the press conference, Beijing Off-road joined hands with CCTV Finance to livestream the teardown of a BJ30 Traveler with 150,000 kilometers driven, showing durability quality with real vehicle conditions. Meanwhile, cameras deeply visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing guards the excellent quality control of every vehicle from the source.
150,000 kilometers is equivalent to nearly ten years of use for an ordinary family. After tearing down the BJ30 Traveler: the engine turbo is clean with little carbon buildup, power output remains abundant, the transmission casing is intact without oil leaks, internal gears show no wear or pits, the power system status is excellent; the battery pack shows no bulging, leakage, or internal degradation, no worry about battery aging faults with long-term use; the subframe and suspension arms have no rust or oil seepage/leakage, the overall chassis flatness and neatness differ very little from a new car, passive safety protection remains online. This livestream proved with lenses that the BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability, bringing users lower maintenance costs, longer car replacement cycles, and peace of mind for every trip.

150,000 Units of Passion, Here to Shine. As a family of off-road expertise, Beijing Off-road makes precise layouts with a diversified product matrix, dedicated to letting users with different needs find the most suitable travel partner. The BJ30 Traveler Highlight Edition, with ultimate product power and sincere pricing, ensures every passion is not let down and every departure shines; the BJ40 Extended Range Long-Endurance version accompanies users to explore broader worlds with hardcore strength of "City and Off-road Ultimate Safety". In the future, Beijing Off-road will continue to walk shoulder-to-shoulder with car owners, journey to the next mountains, rivers, and seas, and share every highlight moment.

On June 12, the BJ30 Traveler Highlight Edition was launched. The entire series offers a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The brand-new annual edition BJ30 Traveler Highlight Edition is launched, positioned as a light off-road SUV, with comprehensive upgrades in looks, performance, and experience. The super trade-in price starts from 82,900 yuan. The "30,000 yuan super trade-in policy" is available for both trade-in and new purchase users.



Beijing Off-Road created the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Chinese box-style SUV category. Three-Engine Power consists of a hybrid-exclusive engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time replenishment, and instant burst; Intelligent Four-Wheel Drive has a response speed of up to 30 milliseconds, generating peak torque within 0.5 seconds. Six Major Modes can automatically select the optimal working mode, keeping power in the best state at all times. Coupled with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily handle mud, sand, and other scenarios.

BJ30 Traveler features a three-row seven-seater layout, with a 2820mm ultra-long wheelbase, 66% ultra-high usable area ratio, and a 1496-liter super large trunk. Rear seats fold flat to become a 1.92-meter large bed in seconds. Class B box-style ultra-wide third-row space allows 1.8-meter tall adults to sit comfortably. The entire vehicle has 38 storage spaces, with exclusive spots for all personal items.
Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved under 5 liters per 100 kilometers in every country, with a range of over 1000 kilometers on a single tank.

At the milestone of 150,000 units off the line, Beijing Off-Road launches a new version—the BJ30 Traveler Highlight Edition. Building on the foundation of "Super Off-road, Super Large, Super Fuel-efficient", it achieves comprehensive upgrades in looks, performance, and experience.

The BJ30 Traveler Highlight Edition adopts a classic box-style design, with a tough presence perfectly blended with delicate lines. The unique five-star-ring through-beam lighting group is eye-catching and cool; the full set of electronic-style trendy modification kit, exclusive star-ring wheels, and front and rear same-color sport bumpers show full of passion and free-spiritedness; brand-new orange interior and metallic texture panels outline layers and quality, highlighting the warm and refined quality.

The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; equipped with turbocharging technology, the whole vehicle charging efficiency reaches 99%; the rear motor power increases from 55 kW to 70 kW, allowing timely response in ramp merging, intersection start, and emergency avoidance.
Compared to ordinary SUVs, the BJ30 Traveler body is higher, with a wider field of view. It also features seat heating, ventilation, steering wheel heating, and other functions, offering caring comfort. The system can sense raindrops and automatically close windows. The 64-color ambient light can move with the music rhythm.


June 12, Beijing Off-road held a "150,000 Units of Passion, Arriving with Glory" theme launch event at the BAIC Zhuzhou Super Factory, officially achieving the 150,000th BJ30 Wagon rolling off the line, while introducing an all-new model for the year —— BJ30 Wagon High-Glory Edition. Alongside the new car launch, the official website simultaneously launched a 30,000 Yuan super trade-in policy, with the full series super trade-in price starting from 69,900 Yuan, and the High-Glory Edition super trade-in price starting from 82,900 Yuan, further lowering the purchasing threshold for light off-road SUVs.

As the fastest-selling model in the light off-road SUV category to achieve 150,000 units in sales, the BJ30 Wagon's market performance relies on over 60 years of technical precipitation from Beijing Off-road. The product's core characteristics of "Super Off-road, Super Large, Super Fuel-Efficient" precisely hit the dual needs of family users balancing urban commuting and outdoor travel.

"Super Off-road" is the core confidence of this product set. The BJ30 Wagon is equipped with the industry-leading three-motor four-drive six-mode HEV hybrid architecture, the first HEV hybrid model in the domestic boxy SUV category. The system consists of a hybrid dedicated engine with 41% thermal efficiency and front/rear dual drive motors, with intelligent 4WD response speed reaching 30 milliseconds, and maximum torque can explode in 0.5 seconds; six driving modes can automatically match the optimal working condition, combined with energy center differential lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, mud, sand, and other unpaved roads can be handled with ease.

"Super Large" solves family travel space anxiety. The new car has a 2,820 mm long wheelbase, with an interior utilization rate reaching 66%, adopting a three-row seven-seater layout, the third row can accommodate adults 1.8 meters tall comfortably; trunk maximum volume 1,496 liters, rear seats can be folded flat to form 1.92 meters of flat space, the whole car is also distributed with 38 storage compartments, long-distance travel and daily cargo carrying can both be considered.
"Super Fuel-Efficient" is reflected in lifecycle usage costs. In previous joint practical tests by automotive bloggers from five countries such as South Africa and Indonesia, the BJ30 Wagon achieved fuel consumption of no more than 5 liters per 100 kilometers under various road conditions in each country, with a single tank of fuel mileage exceeding 1,000 kilometers; the characteristic of not needing external charging also saves time costs of finding charging piles. Plus the first-time non-commercial owner lifetime vehicle warranty policy, the structure without high-voltage battery pack also reduces safety risks and maintenance costs in later maintenance.

The High-Glory Edition launched this time, on the basis of the original product, completed targeted upgrades from three dimensions of appearance, performance, and experience.
The appearance continues the classic boxy shape, equipped with exclusive five-arc star ring through light group, matching a full set of electronic sense trendy modification kit, exclusive star ring wheels, and front/rear same-color sport bumpers, the style is more identifiable; the interior adds orange color and metal texture trim plates, cabin texture further improved.
In terms of performance, the new car replaces the AGM battery with 3 times cycle life of ordinary batteries, equipped with Porsche-style turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, power response in scenarios such as starting, overtaking, emergency avoidance is faster.
In terms of experience configuration, high body brings a wider driving view, seat heating/ventilation, steering wheel heating and other comfort configurations all equipped; added rain-sensing automatic window close, 64-color music-syncing ambient light, convenience and atmosphere feeling of daily car use are upgraded.

The most convincing part of the launch event belongs to the "Network-First Live Disassembly of 150,000 km BJ30 Wagon" completed by Beijing Off-road jointly with CCTV Finance. 150,000 kilometers is roughly equivalent to the usage intensity of an ordinary family for nearly a decade, the disassembly results show: this long-term test car engine turbo carbon buildup is extremely small, power output status maintained well; transmission casing no oil leak, internal gears no obvious wear; battery pack no bulging, fluid leakage and internal degradation signs; subframe, suspension arms no rust oil seepage, chassis integrity and new car difference is not large, directly using real car condition to verify the vehicle's durability quality.

At the same time, CCTV lenses also went deep into the BAIC Zhuzhou Super Factory to dissect the quality causes from the manufacturing side. Welding workshop achieves 100% automated production, glue application error controlled within a hair thickness, guaranteeing body structure strength; stamping workshop adopts over 5,000-ton giant equipment to press the body plate into shape at once, guaranteeing appearance line accuracy; spraying workshop adopts full-automatic robots and environmentally friendly water-based paint, car interior harmful volatile matter reduced by more than 60%, new car no obvious odor. Full process sets up multiple quality control checkpoints, controlling the consistency of off-line vehicles from the source.

Policy level, this time 30,000 Yuan super trade-in subsidy no brand restrictions, no year restrictions, have a car can participate in trade-in; new purchase users present their own driver's license to the store, can also directly enjoy 30,000 Yuan exclusive benefits. On this basis, car purchase can also enjoy five exclusive privileges: first-time non-commercial owner gets 6,000 Yuan lifetime vehicle warranty for free; 0 down payment and other financial plans can be chosen; old customers referral transaction can get up to 800 Yuan JD Gift Card; full series lifetime free OTA upgrade; basic data lifetime free, entertainment data 2 years free unlimited. Matching the World Cup prediction activities, accurately hitting the champion and final score can also enjoy another 50,000 Yuan car purchase subsidy.

From an industry dimension, in recent years light off-road track continues to heat up, but the market always exists "off-road attribute strong then price high, price friendly then tends to urban" contradiction. BJ30 Wagon rapidly broke through 150,000 units, essentially using "HEV Hybrid + All-Terrain Capability + Large Space + Low Usage Cost" all-around attributes, hitting the core needs of mass users for "one car handling all scenarios". And this time the High-Glory Edition launch combined with inclusive trade-in policy, and public disassembly of 150,000 km vehicle transparent operation, is both brand confidence in its own quality, also pushing "Off-road Equity" from concept to implementation —— let ordinary families also be able with friendly cost, obtain reliable light off-road travel experience. This not only provides a reference sample for the mass development of light off-road category, but also once again confirms Chinese Manufacturing technical strength and quality control confidence in the off-road track.

On June 12, the BJ30 Traveler will officially welcome the 150,000th unit rolling off the line, becoming the fastest Chinese light off-road SUV model to reach 150,000 units. At this milestone moment, the all-new annual edition — BJ30 Traveler Highlight Edition was launched simultaneously, positioned as a light off-road SUV, with comprehensive leaps in design, performance, and experience, super trade-in price starting at 82,900 Yuan.

The BJ30 Traveler Highlight Edition adopts a classic boxy styling, featuring a unique five-arch star ring through-light group, plus a full set of trendy electronic modification kits, exclusive star ring wheels, front and rear color-matched sport bumpers, as well as brand new orange interior and metal texture trim panels, making both interior and exterior designs more personalized.

Additionally, the BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, and is powered by Porsche-sourced turbocharging technology, with a charging efficiency of 99%. Furthermore, the rear motor power increased from 55 kW to 70 kW, making power response faster.
For other configurations, the BJ30 Traveler Highlight Edition is equipped with seat heating, ventilation, heated steering wheel, 64-color ambient lighting, etc., and the system can sense raindrops to automatically close the windows.

Of course, the BJ30 Traveler Highlight Edition continues the BJ30 Traveler's characteristics of "Super Off-Road, Super Spacious, Super Economical". Among them, the BJ30 Traveler was the first to apply the "Triple Engine 4WD 6-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese boxy SUV category. With central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, it easily handles scenarios such as mud and sand.

Additionally, the BJ30 Traveler adopts a 3-row 7-seat layout, boasting a 2,820mm ultra-long wheelbase, a 66% ultra-high space utilization rate, and a 1,496L super large trunk. The rear seats fold completely flat to instantly become a 1.92m large bed.
Regarding fuel consumption, recently, five car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on the fuel consumption of domestic SUVs. The BJ30 Traveler achieved results not exceeding 5 liters per 100 km in every country, with a range of over 1,000 km per tank.
In summary, it is not surprising that the BJ30 Traveler achieved 150,000 units, backed by strong product strength. It can take you to the mountains and fields and let you enjoy life comfortably. The released BJ30 Traveler Highlight Edition, with improvements in design, performance, and experience, will further promote family sales growth. (Article by D)

June 12, "150,000 Loves, High-Light Arriving" BJ30 Traveler 150,000-Unit Milestone and High-Light Edition Launch Press Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equality and allow more families to enjoy light off-road life, the BJ30 Traveler series has launched a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual version, BJ30 Traveler High-Light Edition, is now on the market, positioned as a light off-road SUV, with looks, performance, and experience seeing a comprehensive leap, with a super trade-in price starting from 82,900 yuan. Under CCTV lenses, Beijing Off-road also live-streamed the teardown of a BJ30 Traveler that had driven 150,000 kilometers, witnessing the vehicle's reliable quality across the web.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 units of BJ30 Traveler carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and 150,000 units of user-earned quality monuments. It is the answer sheet China's HEV technology gives to the world, and more so a powerful declaration of Chinese manufacturing!"

150,000 Global User Recognition, Building the BJ30 Traveler High-Light Moment
As the fastest model in China's light off-road SUV segment to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hard-core strength of super off-road, super large, and super saving, to let the world see China.
"Super off-road" is the confidence to set off. Beijing Off-road has created the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box-style SUV category. Three-Engine Power refers to one 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instant explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, and can explode peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Coupled with central differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super large" is the calmness of travel. BJ30 Traveler three-row seven-seat layout, with 2,820 mm extra-long wheelbase, 66% super high occupancy rate, and 1,496-liter super large trunk, rear row flat folding instantly becomes a 1.92-meter large bed. B-segment box-style super wide third-row space allows 1.8-meter adults to sit comfortably. 38 storage spaces in the whole car, where personal items all have exclusive positions. Family travel freedom, no one settles for less.
"Super saving" is long-term companionship. BJ30 Traveler realized save money, save time, worry-free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank range over 1,000 km. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time annually. At the same time, first owners enjoy lifetime vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance and sufficient parts, making every departure worry-free.

BJ30 Traveler is both a box-style that can take you to the mountains, and a city commuter SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler stands out from the crowd!
BJ30 Traveler High-Light Edition Launches, Welcoming Three High-Light Moments of Looks, Performance, and Experience
At the time of the 150,000th unit off-line, Beijing Off-road launched a new version -- BJ30 Traveler High-Light Edition, on the basis of "Super Off-road, Super Large, Super Saving", achieving comprehensive leaps in looks, performance, and experience.

High-Light Looks, tailored for different life stages. BJ30 Traveler High-Light Edition adopts classic box-style shape, hard-core atmosphere and refined lines perfectly blend, exclusive Five-Quies Star Ring through light group, eye-catching and handsome; full set of electric sense trendy modification kit, exclusive Star Ring wheels, front and rear same color sport bumpers, fully showing love and freedom; new orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of all ages can find love and meet high-light moments on this car.

High-Light Performance, getting both power and fuel economy. BJ30 Traveler High-Light Edition replaces with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times of ordinary batteries; equipped with Porsche-same turbocharger technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can obtain timely response, giving you confidence to stick to road rights.
High-Light Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is more open, also has seat heating, ventilation, steering wheel heating and other functions, intimate and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can vibrate with music rhythm, giving you a space to enjoy soothing emotions.
BJ30 Traveler High-Light Edition lets you have both off-road life and city commuting, with the calmness of one car, holding two sides of life, making every ordinary day a high-light moment.

Web First Teardown of 150,000-Kilometer BJ30 Traveler, CCTV Authenticates Real Quality
To thank 150,000 car owners for their companionship and love, Beijing Off-road launched "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive benefits, limited-time ordering can enjoy:

First Benefit, Warranty Gift: Gift value 6,000 yuan vehicle lifetime warranty (limit first owner non-operating car);
Second Benefit, Finance Gift: 0 down payment and other financial products selectable;
Third Benefit, Referral Gift: Old customer referral sales, reward up to 800 yuan JD Card;
Fourth Benefit, Upgrade Gift: Full series lifetime OTA free upgrade;
Fifth Benefit, Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

At the time of the World Cup opening, BJ30 Traveler High-Light Edition also limited-time starts "Passionate World Cup, High-Light Win Big Prize" activity: Purchase car at any authorized store nationwide, can obtain prediction qualification, accurately predict World Cup champion and final score, enjoy another 50,000 yuan purchase subsidy.

Real strength is not afraid of strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to tear down and live-stream a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle condition. At the same time, lenses deeply visited BAIC Zhuzhou Super Factory, witnessing how Chinese manufacturing defends every car's excellent quality control from the source.
150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family, BJ30 Traveler after teardown: Engine turbo is clean, carbon deposits very few, power output still sufficient, transmission case intact not leaking oil, internal gears also no wear pits, power system status excellent; Battery pack no bulging, leaking liquid, internal degradation decay situation, long-term use no worry battery aging failure; Subframe, suspension arms no rust, leaking oil problem, whole chassis flatness, neatness and new car difference very small, passive safety protection always online. This live stream proves with lenses, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair costs, longer car replacement cycle, and sense of safety for every departure.

Beijing Off-road also partnered with CCTV Finance to deeply visit BAIC Zhuzhou Super Factory, from manufacturing source to reveal the logic behind BJ30 Traveler exquisite quality. In the welding workshop, hundreds of robots coordinate work, 100% automation, glue application error not exceeding a hair's width, guaranteeing car body skeleton is more solid, anti-collision, anti-deformation ability stronger, walking bad roads no noise, collision time safer; In the stamping workshop, more than five thousand tons huge stamping equipment once press molding car body panels, guaranteeing car body uniform neat, lines smooth, good looking high looks appearance source from high precision stamping base; In the spraying workshop, dozens of robots automatic spray, matching environmental water-based paint, harmful pungent volatile substances reduce by more than 60%, new car no odor, elderly children riding more assured, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process has quality control check gate, guaranteeing every off-line BJ30 Traveler all quality standards met, letting users buy assured, drive solid.

150,000 Loves, High-Light Arriving. As off-road family, Beijing Off-road with multi-product matrix accurate layout, dedicated to letting users with different needs all find the most fitting travel partner. BJ30 Traveler High-Light Edition with extreme product power and sincere price, letting every love not be let down, letting every departure shine brightly; BJ40 Extended-Range Long-Range Version then with "City-Off-road Extreme Safety" hard-core strength, accompany users to rush to wider world. In future, Beijing Off-road will continue to stand shoulder-to-shoulder with car owners, rush to next journey mountains lakes sea, jointly go to every high-light moment.

On June 12, the "150,000 Loves, Highlight Arrives" BJ30 Traveler 150,000 Units Production Milestone & Highlight Edition Launch Conference was successfully held at the BAIC Zhuzhou Super Factory. As the benchmark model for Chinese light off-road SUVs achieving 150,000 units in sales the fastest, BJ30 Traveler, relying on long-term market reputation and globally tested quality, refreshed the subdivision market record again.

This event not only witnessed the brand's 150,000 units production milestone, but also officially launched the annual new model — BJ30 Traveler Highlight Edition. BJ30 Traveler series introduces a 30,000 yuan trade-in policy, super trade-in price starting from 69,900 yuan. Annual new model BJ30 Traveler Highlight Edition launched, positioned as light off-road SUV, appearance, performance, experience three dimensions fully upgraded, super trade-in price starting from 82,900 yuan.

(Vice President of BAIC Group, Chairman of Beijing Off-road Zhang Guofu)
Relying on Beijing Off-road's over 60 years of professional off-road technology accumulation, BJ30 Traveler has always established itself in the market with three core hard-core strengths of "Super Off-road, Super Spacious, Super Fuel-Efficient", leading the subdivision track for a long time, winning multiple heavy honors such as continuous 24 months of domestic HEV hybrid SUV sales No. 1, 100,000-150,000 domestic compact SUV depreciation rate No. 1, and also won international awards such as Best Hybrid SUV in the Arab region and Argentina's Annual Best Imported SUV, product strength obtained domestic and foreign market dual certification. This Highlight Edition refreshed launch, accurately fits user real vehicle use needs, makes up for product detail experience, reshapes 100,000 level light off-road SUV value new standard.
CCTV Authority Certification! 150,000 km Real Vehicle Disassembly, Witnessing Hardcore Durability Quality
Real quality can withstand the dual test of time and lenses. The biggest highlight of this launch conference is that Beijing Off-road partnered with CCTV Finance to complete the first 150,000 km BJ30 Traveler real vehicle disassembly live broadcast online in history, facing users' core concerns about vehicle durability and reliability with real car conditions, while deeply visiting the BAIC Zhuzhou Super Factory to trace the rigorous quality control system of Chinese intelligent manufacturing.
150,000 km, equivalent to nearly 10 years of vehicle use mileage for ordinary families, driving intensity of 6 laps around the national border line, the overall state after disassembly is very persuasive. At the powertrain level, engine turbine carbon deposit is extremely small, working conditions are excellent, transmission has no leakage, gears have no wear pits, long-term power output is stable and sufficient; At the battery system level, battery pack has no bulging, liquid leakage, decay deterioration problems, thoroughly dispelling users' new energy vehicle use concerns; At the chassis level, subframe, suspension arms have no rust, oil leakage traces, overall vehicle neatness, flatness is close to new car, passive safety protection is always online.

Hard quality comes from rigorous intelligent manufacturing. BAIC Zhuzhou Super Factory is equipped with full automated production system, welding workshop robots 100% automated operation, glue error not exceeding hair level, greatly improving body rigidity and anti-deformation ability; More than 5,000 tons of giant stamping equipment integrated one-body body plates, lines are neat, structure is stable; Automatic spray workshop uses environmentally friendly water-based paint, harmful volatile substances reduced by more than 60%, new car zero odor, paint surface sun-resistant and corrosion-resistant. Full process multiple quality control checkpoints, ensuring every unit produced meets quality standards from the source.
Highlight Edition Fully Refreshed! Appearance/Performance/Experience Triple Upgrade
BJ30 Traveler Highlight Edition polished and upgraded based on real use feedback from 150,000 owners, on the basis of original hard product power, achieved Highlight Appearance, Highlight Performance, Highlight Experience all-round leap, balancing young personalization and family practicality, making up for full-scenario travel experience.

Highlight Appearance, Salty or Sweet Aura Full. BJ30 Traveler Highlight Edition continues the classic box-style hard shape, standard equipped exclusive Five-Star Ring Through Light Bar, Electric Trend Modification Kit and Star Ring Wheels, recognition is full. Added Lava Orange, Dome Blue, Cold River Grey three exclusive car paints, style personal and versatile. Interior upgraded with orange theme color scheme and metal texture trim plates, matching family mountain-shape instrument details, texture greatly upgraded, daily commute exquisite and good-looking, outdoor off-road aura full.
Highlight Performance, Power Consumption Bidirectional Breakthrough. Compared with ordinary version, Highlight version targeted core performance reinforcement, vehicle use experience fully upgraded. Replaced with triple-life high-performance AGM battery, long-term parking, outdoor electricity use more stable and durable; Equipped with Porsche same-type VGT turbo technology + 41% high thermal efficiency hybrid engine, charging efficiency reaches 99%, balancing strong power and ultra-low fuel consumption. Rear motor power increased to 70kW, start, overtake, lane change response more rapid, thoroughly say goodbye to power dragging, all-road driving more calm.
Highlight Experience, Creating All-domain Comfort Mobile Living Room. Relying on high body architecture, new vehicle vision far exceeds same level, long-distance driving not suppressed. Full car standard equipped with seat ventilation, heating and steering wheel heating, four-season driving heating comfort. Also equipped with rain-sensing automatic window closing, 64-color dynamic ambient lighting, 10-speaker HiFi audio, practical configuration and light luxury ritual sense combination, perfectly adapting to family commute, long-distance travel, outdoor camping and other travel scenarios.
Three-Motor Four-Wheel Drive Six-Mode Architecture Support, Super Off-road Performance Conquers Full-Scenario Road Conditions
As the first HEV hybrid vehicle model of Chinese box-style SUV, BJ30 Traveler is equipped with industry-leading Three-Motor Four-Drive Six-Mode HEV hybrid architecture, experienced global super 26 million HEV user verification, technology is mature and reliable. The whole system consists of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors form three-motor power matrix, division of labor is clear, collaboration is efficient, respectively adapting to long-distance energy saving, real-time energy replenishment and instantaneous burst scenarios.

Smart electric four-wheel drive response speed as low as 30 milliseconds, 0.5 seconds can explode peak torque, matching energy center lock, four-wheel electronic limited slip, AI intelligent super electronic control system, maximum wheel end torque can reach 5,928 N·m, can easily deal with mud, sand, cross-axle, water wading and other complex light off-road road conditions. Six big intelligent drive modes can automatically switch according to road conditions, covering pure electric, series, parallel, engine direct drive and other full working conditions, city commute smooth and fuel saving, highway cruising power sufficient, outdoor off-road calm de-stuck. Also supports full domain OTA lifetime upgrade, continuously optimizing power logic and off-road performance, newer with use.

At the safety level, whole car equipped with 63.4% high-strength steel cage body, key parts full coverage heat-formed steel, body torsional stiffness reaches 24,800 N·m/degree, single wheel suspended half meter can still open door normally. Experienced 4 million km limit environment durability test, rigorous quality far exceeds industry standard, all-round guarding travel safety.
Super Large Space + Ultra-Low Energy Consumption, Balancing Home Practicality and Long-term Worry-free
Space practicality is BJ30 Traveler's core trump card. New car owns 2820 mm extra-long wheelbase, 66% ultra-high space utilization rate, main 100,000 level scarce three-row seven-seater layout, B-class wide comfortable third row can calmly accommodate 1.8 meters adults, full load no crowding. Trunk max expansion volume 1496 L, rear row flat folding can form 1.92 meters super large flat space, camping rest, loading large equipment no pressure. Full car equipped with 38 refined storage locations, fragmented items storage ordered, perfectly adapting to family outing, outdoor camping, daily commute, moving storage and other full-scenario needs.

Energy consumption economy is even same level benchmark. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers cross-region, multi-road condition real test, BJ30 Traveler 100 km fuel consumption process controlled within 5 L, extreme high temperature, ice snow, unpaved road surface all maintained stable low energy consumption performance, one tank fuel range over 1,000 km. Distinguishing from pure electric vehicle's energy replenishment anxiety, HEV hybrid architecture refueling ready to go, no need for charging piles, no need to queue to recharge, can save dozens of hours of energy replenishment time and a lot of vehicle use cost every year, long-term vehicle use worry-free and money-saving.
Sincere Price + Multiple Rights, Entry-Level Enjoy Superior Luxury Experience
BJ30 Traveler this launch covers fuel, hybrid many versions, full series enjoy 30,000 yuan super trade-in policy, no limit vehicle brand, no limit vehicle use years, new purchase, trade-in users can all enjoy, entry threshold greatly reduced. New car multi-model guide price 99,900-139,900 yuan, fuel, hybrid versions complete, super trade-in price as low as 69,900 yuan starting. Specific price as below:

Additionally, new car enjoys five major exclusive lifetime rights, all-round reduce vehicle use cost: First non-commercial owner enjoy value 6,000 yuan whole car lifetime warranty, 0 down payment flexible finance scheme, old customer referral to high 800 yuan JD.com Gift Card, full series lifetime OTA free upgrade, basic traffic lifetime free + 2 years unlimited entertainment traffic. In addition, time-limited start "Passionate World Cup, Highlight Win Big" activity, go to store buy car can participate World Cup prediction, accurate hit champion and final match score can again enjoy 50,000 yuan car purchase subsidy, sincerity full.

Summary: From 150,000 units production market milestone, to CCTV real test certification hardcore quality, to Highlight Edition full refresh upgrade, BJ30 Traveler always stand on user needs, jump out of same level homogenization competition. Relying on city or wild all-around performance, super large flexible space layout, global real test ultra-low energy consumption, disassembly-experienced reliable quality, superimposed 69,900 yuan starting people-friendly entry price and full-cycle worry-free rights, new car perfectly adapting young user personalization travel, multi-child family all-member outing, outdoor light off-road and other multi-scene, truly realize "one car meets all travel needs", becoming 100,000 level light off-road SUV market irreplaceable all-around benchmark.
