On June 12, the BJ30 Traveler will officially welcome the 150,000th unit rolling off the line, becoming the fastest Chinese light off-road SUV model to reach 150,000 units. At this milestone moment, the all-new annual edition — BJ30 Traveler Highlight Edition was launched simultaneously, positioned as a light off-road SUV, with comprehensive leaps in design, performance, and experience, super trade-in price starting at 82,900 Yuan.

The BJ30 Traveler Highlight Edition adopts a classic boxy styling, featuring a unique five-arch star ring through-light group, plus a full set of trendy electronic modification kits, exclusive star ring wheels, front and rear color-matched sport bumpers, as well as brand new orange interior and metal texture trim panels, making both interior and exterior designs more personalized.

Additionally, the BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, and is powered by Porsche-sourced turbocharging technology, with a charging efficiency of 99%. Furthermore, the rear motor power increased from 55 kW to 70 kW, making power response faster.

For other configurations, the BJ30 Traveler Highlight Edition is equipped with seat heating, ventilation, heated steering wheel, 64-color ambient lighting, etc., and the system can sense raindrops to automatically close the windows.

Of course, the BJ30 Traveler Highlight Edition continues the BJ30 Traveler's characteristics of "Super Off-Road, Super Spacious, Super Economical". Among them, the BJ30 Traveler was the first to apply the "Triple Engine 4WD 6-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Chinese boxy SUV category. With central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, it easily handles scenarios such as mud and sand.

Additionally, the BJ30 Traveler adopts a 3-row 7-seat layout, boasting a 2,820mm ultra-long wheelbase, a 66% ultra-high space utilization rate, and a 1,496L super large trunk. The rear seats fold completely flat to instantly become a 1.92m large bed.

Regarding fuel consumption, recently, five car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on the fuel consumption of domestic SUVs. The BJ30 Traveler achieved results not exceeding 5 liters per 100 km in every country, with a range of over 1,000 km per tank.

In summary, it is not surprising that the BJ30 Traveler achieved 150,000 units, backed by strong product strength. It can take you to the mountains and fields and let you enjoy life comfortably. The released BJ30 Traveler Highlight Edition, with improvements in design, performance, and experience, will further promote family sales growth. (Article by D)

June 12, "150,000 Loves, High-Light Arriving" BJ30 Traveler 150,000-Unit Milestone and High-Light Edition Launch Press Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equality and allow more families to enjoy light off-road life, the BJ30 Traveler series has launched a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual version, BJ30 Traveler High-Light Edition, is now on the market, positioned as a light off-road SUV, with looks, performance, and experience seeing a comprehensive leap, with a super trade-in price starting from 82,900 yuan. Under CCTV lenses, Beijing Off-road also live-streamed the teardown of a BJ30 Traveler that had driven 150,000 kilometers, witnessing the vehicle's reliable quality across the web.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 units of BJ30 Traveler carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and 150,000 units of user-earned quality monuments. It is the answer sheet China's HEV technology gives to the world, and more so a powerful declaration of Chinese manufacturing!"

150,000 Global User Recognition, Building the BJ30 Traveler High-Light Moment

As the fastest model in China's light off-road SUV segment to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hard-core strength of super off-road, super large, and super saving, to let the world see China.

"Super off-road" is the confidence to set off. Beijing Off-road has created the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box-style SUV category. Three-Engine Power refers to one 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instant explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, and can explode peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Coupled with central differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super large" is the calmness of travel. BJ30 Traveler three-row seven-seat layout, with 2,820 mm extra-long wheelbase, 66% super high occupancy rate, and 1,496-liter super large trunk, rear row flat folding instantly becomes a 1.92-meter large bed. B-segment box-style super wide third-row space allows 1.8-meter adults to sit comfortably. 38 storage spaces in the whole car, where personal items all have exclusive positions. Family travel freedom, no one settles for less.

"Super saving" is long-term companionship. BJ30 Traveler realized save money, save time, worry-free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank range over 1,000 km. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time annually. At the same time, first owners enjoy lifetime vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance and sufficient parts, making every departure worry-free.

BJ30 Traveler is both a box-style that can take you to the mountains, and a city commuter SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler stands out from the crowd!

BJ30 Traveler High-Light Edition Launches, Welcoming Three High-Light Moments of Looks, Performance, and Experience

At the time of the 150,000th unit off-line, Beijing Off-road launched a new version -- BJ30 Traveler High-Light Edition, on the basis of "Super Off-road, Super Large, Super Saving", achieving comprehensive leaps in looks, performance, and experience.

High-Light Looks, tailored for different life stages. BJ30 Traveler High-Light Edition adopts classic box-style shape, hard-core atmosphere and refined lines perfectly blend, exclusive Five-Quies Star Ring through light group, eye-catching and handsome; full set of electric sense trendy modification kit, exclusive Star Ring wheels, front and rear same color sport bumpers, fully showing love and freedom; new orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of all ages can find love and meet high-light moments on this car.

High-Light Performance, getting both power and fuel economy. BJ30 Traveler High-Light Edition replaces with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times of ordinary batteries; equipped with Porsche-same turbocharger technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can obtain timely response, giving you confidence to stick to road rights.

High-Light Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is more open, also has seat heating, ventilation, steering wheel heating and other functions, intimate and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can vibrate with music rhythm, giving you a space to enjoy soothing emotions.

BJ30 Traveler High-Light Edition lets you have both off-road life and city commuting, with the calmness of one car, holding two sides of life, making every ordinary day a high-light moment.

Web First Teardown of 150,000-Kilometer BJ30 Traveler, CCTV Authenticates Real Quality

To thank 150,000 car owners for their companionship and love, Beijing Off-road launched "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive benefits, limited-time ordering can enjoy:

First Benefit, Warranty Gift: Gift value 6,000 yuan vehicle lifetime warranty (limit first owner non-operating car);

Second Benefit, Finance Gift: 0 down payment and other financial products selectable;

Third Benefit, Referral Gift: Old customer referral sales, reward up to 800 yuan JD Card;

Fourth Benefit, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth Benefit, Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

At the time of the World Cup opening, BJ30 Traveler High-Light Edition also limited-time starts "Passionate World Cup, High-Light Win Big Prize" activity: Purchase car at any authorized store nationwide, can obtain prediction qualification, accurately predict World Cup champion and final score, enjoy another 50,000 yuan purchase subsidy.

Real strength is not afraid of strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to tear down and live-stream a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle condition. At the same time, lenses deeply visited BAIC Zhuzhou Super Factory, witnessing how Chinese manufacturing defends every car's excellent quality control from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family, BJ30 Traveler after teardown: Engine turbo is clean, carbon deposits very few, power output still sufficient, transmission case intact not leaking oil, internal gears also no wear pits, power system status excellent; Battery pack no bulging, leaking liquid, internal degradation decay situation, long-term use no worry battery aging failure; Subframe, suspension arms no rust, leaking oil problem, whole chassis flatness, neatness and new car difference very small, passive safety protection always online. This live stream proves with lenses, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair costs, longer car replacement cycle, and sense of safety for every departure.

Beijing Off-road also partnered with CCTV Finance to deeply visit BAIC Zhuzhou Super Factory, from manufacturing source to reveal the logic behind BJ30 Traveler exquisite quality. In the welding workshop, hundreds of robots coordinate work, 100% automation, glue application error not exceeding a hair's width, guaranteeing car body skeleton is more solid, anti-collision, anti-deformation ability stronger, walking bad roads no noise, collision time safer; In the stamping workshop, more than five thousand tons huge stamping equipment once press molding car body panels, guaranteeing car body uniform neat, lines smooth, good looking high looks appearance source from high precision stamping base; In the spraying workshop, dozens of robots automatic spray, matching environmental water-based paint, harmful pungent volatile substances reduce by more than 60%, new car no odor, elderly children riding more assured, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process has quality control check gate, guaranteeing every off-line BJ30 Traveler all quality standards met, letting users buy assured, drive solid.

150,000 Loves, High-Light Arriving. As off-road family, Beijing Off-road with multi-product matrix accurate layout, dedicated to letting users with different needs all find the most fitting travel partner. BJ30 Traveler High-Light Edition with extreme product power and sincere price, letting every love not be let down, letting every departure shine brightly; BJ40 Extended-Range Long-Range Version then with "City-Off-road Extreme Safety" hard-core strength, accompany users to rush to wider world. In future, Beijing Off-road will continue to stand shoulder-to-shoulder with car owners, rush to next journey mountains lakes sea, jointly go to every high-light moment.

On June 12, the "150,000 Loves, Highlight Arrives" BJ30 Traveler 150,000 Units Production Milestone & Highlight Edition Launch Conference was successfully held at the BAIC Zhuzhou Super Factory. As the benchmark model for Chinese light off-road SUVs achieving 150,000 units in sales the fastest, BJ30 Traveler, relying on long-term market reputation and globally tested quality, refreshed the subdivision market record again.

This event not only witnessed the brand's 150,000 units production milestone, but also officially launched the annual new model — BJ30 Traveler Highlight Edition. BJ30 Traveler series introduces a 30,000 yuan trade-in policy, super trade-in price starting from 69,900 yuan. Annual new model BJ30 Traveler Highlight Edition launched, positioned as light off-road SUV, appearance, performance, experience three dimensions fully upgraded, super trade-in price starting from 82,900 yuan.

(Vice President of BAIC Group, Chairman of Beijing Off-road Zhang Guofu)

Relying on Beijing Off-road's over 60 years of professional off-road technology accumulation, BJ30 Traveler has always established itself in the market with three core hard-core strengths of "Super Off-road, Super Spacious, Super Fuel-Efficient", leading the subdivision track for a long time, winning multiple heavy honors such as continuous 24 months of domestic HEV hybrid SUV sales No. 1, 100,000-150,000 domestic compact SUV depreciation rate No. 1, and also won international awards such as Best Hybrid SUV in the Arab region and Argentina's Annual Best Imported SUV, product strength obtained domestic and foreign market dual certification. This Highlight Edition refreshed launch, accurately fits user real vehicle use needs, makes up for product detail experience, reshapes 100,000 level light off-road SUV value new standard.

CCTV Authority Certification! 150,000 km Real Vehicle Disassembly, Witnessing Hardcore Durability Quality

Real quality can withstand the dual test of time and lenses. The biggest highlight of this launch conference is that Beijing Off-road partnered with CCTV Finance to complete the first 150,000 km BJ30 Traveler real vehicle disassembly live broadcast online in history, facing users' core concerns about vehicle durability and reliability with real car conditions, while deeply visiting the BAIC Zhuzhou Super Factory to trace the rigorous quality control system of Chinese intelligent manufacturing.

150,000 km, equivalent to nearly 10 years of vehicle use mileage for ordinary families, driving intensity of 6 laps around the national border line, the overall state after disassembly is very persuasive. At the powertrain level, engine turbine carbon deposit is extremely small, working conditions are excellent, transmission has no leakage, gears have no wear pits, long-term power output is stable and sufficient; At the battery system level, battery pack has no bulging, liquid leakage, decay deterioration problems, thoroughly dispelling users' new energy vehicle use concerns; At the chassis level, subframe, suspension arms have no rust, oil leakage traces, overall vehicle neatness, flatness is close to new car, passive safety protection is always online.

Hard quality comes from rigorous intelligent manufacturing. BAIC Zhuzhou Super Factory is equipped with full automated production system, welding workshop robots 100% automated operation, glue error not exceeding hair level, greatly improving body rigidity and anti-deformation ability; More than 5,000 tons of giant stamping equipment integrated one-body body plates, lines are neat, structure is stable; Automatic spray workshop uses environmentally friendly water-based paint, harmful volatile substances reduced by more than 60%, new car zero odor, paint surface sun-resistant and corrosion-resistant. Full process multiple quality control checkpoints, ensuring every unit produced meets quality standards from the source.

Highlight Edition Fully Refreshed! Appearance/Performance/Experience Triple Upgrade

BJ30 Traveler Highlight Edition polished and upgraded based on real use feedback from 150,000 owners, on the basis of original hard product power, achieved Highlight Appearance, Highlight Performance, Highlight Experience all-round leap, balancing young personalization and family practicality, making up for full-scenario travel experience.

Highlight Appearance, Salty or Sweet Aura Full. BJ30 Traveler Highlight Edition continues the classic box-style hard shape, standard equipped exclusive Five-Star Ring Through Light Bar, Electric Trend Modification Kit and Star Ring Wheels, recognition is full. Added Lava Orange, Dome Blue, Cold River Grey three exclusive car paints, style personal and versatile. Interior upgraded with orange theme color scheme and metal texture trim plates, matching family mountain-shape instrument details, texture greatly upgraded, daily commute exquisite and good-looking, outdoor off-road aura full.

Highlight Performance, Power Consumption Bidirectional Breakthrough. Compared with ordinary version, Highlight version targeted core performance reinforcement, vehicle use experience fully upgraded. Replaced with triple-life high-performance AGM battery, long-term parking, outdoor electricity use more stable and durable; Equipped with Porsche same-type VGT turbo technology + 41% high thermal efficiency hybrid engine, charging efficiency reaches 99%, balancing strong power and ultra-low fuel consumption. Rear motor power increased to 70kW, start, overtake, lane change response more rapid, thoroughly say goodbye to power dragging, all-road driving more calm.

Highlight Experience, Creating All-domain Comfort Mobile Living Room. Relying on high body architecture, new vehicle vision far exceeds same level, long-distance driving not suppressed. Full car standard equipped with seat ventilation, heating and steering wheel heating, four-season driving heating comfort. Also equipped with rain-sensing automatic window closing, 64-color dynamic ambient lighting, 10-speaker HiFi audio, practical configuration and light luxury ritual sense combination, perfectly adapting to family commute, long-distance travel, outdoor camping and other travel scenarios.

Three-Motor Four-Wheel Drive Six-Mode Architecture Support, Super Off-road Performance Conquers Full-Scenario Road Conditions

As the first HEV hybrid vehicle model of Chinese box-style SUV, BJ30 Traveler is equipped with industry-leading Three-Motor Four-Drive Six-Mode HEV hybrid architecture, experienced global super 26 million HEV user verification, technology is mature and reliable. The whole system consists of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors form three-motor power matrix, division of labor is clear, collaboration is efficient, respectively adapting to long-distance energy saving, real-time energy replenishment and instantaneous burst scenarios.

Smart electric four-wheel drive response speed as low as 30 milliseconds, 0.5 seconds can explode peak torque, matching energy center lock, four-wheel electronic limited slip, AI intelligent super electronic control system, maximum wheel end torque can reach 5,928 N·m, can easily deal with mud, sand, cross-axle, water wading and other complex light off-road road conditions. Six big intelligent drive modes can automatically switch according to road conditions, covering pure electric, series, parallel, engine direct drive and other full working conditions, city commute smooth and fuel saving, highway cruising power sufficient, outdoor off-road calm de-stuck. Also supports full domain OTA lifetime upgrade, continuously optimizing power logic and off-road performance, newer with use.

At the safety level, whole car equipped with 63.4% high-strength steel cage body, key parts full coverage heat-formed steel, body torsional stiffness reaches 24,800 N·m/degree, single wheel suspended half meter can still open door normally. Experienced 4 million km limit environment durability test, rigorous quality far exceeds industry standard, all-round guarding travel safety.

Super Large Space + Ultra-Low Energy Consumption, Balancing Home Practicality and Long-term Worry-free

Space practicality is BJ30 Traveler's core trump card. New car owns 2820 mm extra-long wheelbase, 66% ultra-high space utilization rate, main 100,000 level scarce three-row seven-seater layout, B-class wide comfortable third row can calmly accommodate 1.8 meters adults, full load no crowding. Trunk max expansion volume 1496 L, rear row flat folding can form 1.92 meters super large flat space, camping rest, loading large equipment no pressure. Full car equipped with 38 refined storage locations, fragmented items storage ordered, perfectly adapting to family outing, outdoor camping, daily commute, moving storage and other full-scenario needs.

Energy consumption economy is even same level benchmark. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers cross-region, multi-road condition real test, BJ30 Traveler 100 km fuel consumption process controlled within 5 L, extreme high temperature, ice snow, unpaved road surface all maintained stable low energy consumption performance, one tank fuel range over 1,000 km. Distinguishing from pure electric vehicle's energy replenishment anxiety, HEV hybrid architecture refueling ready to go, no need for charging piles, no need to queue to recharge, can save dozens of hours of energy replenishment time and a lot of vehicle use cost every year, long-term vehicle use worry-free and money-saving.

Sincere Price + Multiple Rights, Entry-Level Enjoy Superior Luxury Experience

BJ30 Traveler this launch covers fuel, hybrid many versions, full series enjoy 30,000 yuan super trade-in policy, no limit vehicle brand, no limit vehicle use years, new purchase, trade-in users can all enjoy, entry threshold greatly reduced. New car multi-model guide price 99,900-139,900 yuan, fuel, hybrid versions complete, super trade-in price as low as 69,900 yuan starting. Specific price as below:

Additionally, new car enjoys five major exclusive lifetime rights, all-round reduce vehicle use cost: First non-commercial owner enjoy value 6,000 yuan whole car lifetime warranty, 0 down payment flexible finance scheme, old customer referral to high 800 yuan JD.com Gift Card, full series lifetime OTA free upgrade, basic traffic lifetime free + 2 years unlimited entertainment traffic. In addition, time-limited start "Passionate World Cup, Highlight Win Big" activity, go to store buy car can participate World Cup prediction, accurate hit champion and final match score can again enjoy 50,000 yuan car purchase subsidy, sincerity full.

Summary: From 150,000 units production market milestone, to CCTV real test certification hardcore quality, to Highlight Edition full refresh upgrade, BJ30 Traveler always stand on user needs, jump out of same level homogenization competition. Relying on city or wild all-around performance, super large flexible space layout, global real test ultra-low energy consumption, disassembly-experienced reliable quality, superimposed 69,900 yuan starting people-friendly entry price and full-cycle worry-free rights, new car perfectly adapting young user personalization travel, multi-child family all-member outing, outdoor light off-road and other multi-scene, truly realize "one car meets all travel needs", becoming 100,000 level light off-road SUV market irreplaceable all-around benchmark.