What can 55 seconds do? In daily life, 55 seconds might be enough to scroll through two short videos, yet not enough time to even brew a bowl of noodles properly. However, on the production line of the Geely Xiangtan Manufacturing Base, on average, every 55 seconds, a Geely Xingyuan complete vehicle officially rolls off the line. Day after day, efficient and stable operation; from the first mass-produced vehicle rolling off the line to the one millionth complete vehicle, Geely Xingyuan only took 24 months, creating the fastest global record for a single model to reach one million units rolled off the line.

Achieving such production speed is backed by solid sales figures. In 2025, Xingyuan took the sales champion title across all categories in the China automotive market; cumulative sales in the first half of 2026 reached 249,000 units, a 21% year-on-year increase, firmly holding the top spot for the first half of the model sales; momentum in the second half was even stronger, with August and September seeing single-month deliveries break 60,000 for two consecutive months, making it the only model on the current market to break 60,000 units in single-month deliveries for two consecutive months. Not only visible everywhere in domestic communities, shopping malls, and on roads picking up and dropping off kids, Xingyuan also sells in over 30 countries globally, winning the EV sales champion in Thailand and the number one spot in Jordan's pure electric market, landing in Australia this August and topping the local pure electric sales list in the first month. The title of "National Favorite Vehicle" was voted for by one million consumers with real orders.

Why has the Geely Xingyuan sold so well? The answer is simple: it doesn't rely on flashy gimmicks piling up specs; every configuration targets daily high-frequency vehicle usage needs.

Although the Geely Xingyuan's length is only 4135mm, its space reaches the standard of a near B-class vehicle. Rear row longitudinal space reaches 1452mm; for a tall person of 1.8 meters sitting inside, there is still surplus space between the knee and the front row; with a pure flat rear floor, people sitting in the middle don't have to curl their legs to make do, moving sideways is easy.

70L extra-large front trunk plus 375L base capacity trunk, front and rear dual compartments perfectly matched, carry bags, fresh food bags, short-term suitcases each have their places; the whole car has 36 storage spaces, documents, keys, children's toys can all find exclusive positions. Geely Xingyuan proves: the upper limit of small cars is not "enough is fine", but making every inch of space fully utilized.

Visible spaces are thoughtfully designed everywhere, the core three-electric technology hidden under the chassis is the core confidence that allows Xingyuan to win over one million users.

Geely Xingyuan series adopts CATL battery cells, ShenGun Battery Safety Protection System, liquid cooling technology. The three form a collaborative technical system, building a full-link safety guarantee from cell quality, structural protection to temperature control, and even with long-term high-frequency use, the battery status remains undiminished. Precisely because of sufficient confidence in this set of technology, Geely did not just show parameters with new cars, but instead found a real car driven by an ordinary user for 200,000 kilometers, collaborated with CATARC to conduct real road condition tests: 60% urban roads plus 40% highway elevated daily travel scenarios, started with full charge and ran until SOC zero, finally tested range 309km, range achievement rate 99.7%, range performance almost no difference from new car. Driven for two years, ran 200,000 kilometers, battery status still online, this solid road test result is more convincing than any paper parameters.

Not only the durability of the three-electric system withstands the long-distance test, Geely Xingyuan's chassis handling quality also didn't suffer under high mileage. Geely Xingyuan series standard independent suspension, flexible rear-drive system, matched with Lotus tuning support, at the new car stage, the moose test can achieve 80.7km/h. Still the user car that ran 200,000 kilometers for re-test, moose test result still reaches 78.1km/h, chassis stability has basically no obvious attenuation. Plus 4.95m minimum turning radius, meeting cars on narrow roads is particularly stress-free, bringing the small car's "easy to drive and park" core advantage to full play.

In-car smart experience and safety configurations also didn't suffer. 14.6-inch HD large screen paired with Flyme Auto 2 smart cockpit, navigation and song switching operation is smooth, voice control, phone screen casting these daily functions are all there. Qianli Haohan assisted driving H3 solution, Highway NOA can help reduce long-distance burden, multi-scenario parking specializes in treating various difficult narrow parking spaces, also Sentry Mode 24-hour car watching, DMS active fatigue detection reminder anytime, encountering emergency situations also have emergency steering avoidance assistance to help out. Whole car 6 airbags protect the passenger compartment, plus ShenGun Battery Safety System and aluminum alloy battery protection cabin dual protection, from body structure to battery core, every layer of protection is solid and reliable.

24 months, 1 million units, represents the choice of one million families and a million trusts. For users, it is a reliable and easy-to-use partner; for the industry, it proves small cars can also have high texture and high standards. This small car that runs through domestic streets and alleys, and drives towards the global, is both our daily life, and a vivid business card of Chinese Intelligent Manufacturing with a lively atmosphere. In the future, Geely Xingyuan will bring out more surprises.

55 Saat boleh buat apa? Dalam kehidupan seharian, 55 saat mungkin habis menatal dua video pendek, malah sepinggan mi pun belum tentu siap diseduh. Tetapi di talian pengeluaran kilang pengeluaran Geely Xiangtan, purata setiap 55 saat, satu unit kereta Geely Xingyuan lengkap rasmi keluar kilang. Operasi berkesan dan stabil dari hari ke hari, dari kenderaan kuaran pertama sampai turun dari talian, hingga kenderaan ke satu juta unit turun dari talian, Geely Xingyuan hanya用了 24 Bulan, mencipta rekod terpantas di dunia bagi model tunggal mencapai kelulusan satu juta unit.

Boleh capai kelajuan keluar kilang begini, di belakangnya didorong oleh jualan sebenar yang kukuh. Pada 2025, Xingyuan menjuarai jualan semua kategori di pasaran kereta China, 2026 Pertama separuh tahun terkumpul terjual 249,000 unit, meningkat 21% berbanding tempoh sama tahun lalu, duduk tempat teratas jualan model pertama separuh tahun; Separuh tahun kedua lebih bersemangat, Ogos, September berturut-turut dua bulan jualan hantar pecah 60,000, juga satu-satunya model di pasaran semasa berturut-turut dua bulan jualan hantar pecah 60,000 unit. Tidak sahaja di kawasan kediaman, pusat membeli-belah, jalan menghantar anak di negara ini ada di mana-mana, Xingyuan juga dijual ke lebih 30 negara di seluruh dunia, menjuarai jualan kereta elektrik Thailand, pertama pasaran EV Jordan, Ogos tahun ini mendarat di Australia, bulan pertama dah capai tempat teratas jualan EV di situ. Gelaran "Kereta Legenda Negara", adalah pilihan satu juta pengguna dengan tempahan nyata.

Mengapakah Geely Xingyuan boleh laku keras? Jawapannya sangat mudah: Tidak bergantung pada bahan-bahan huraian hiasan, setiap spesifikasi menyasar keperluan penggunaan kereta harian yang kerap.

Jangan risau panjang Geely Xingyuan hanya 4135mm, ruangannya mencapai tahap kelas B. Ruang belakang mengufuk mencapai 1452mm, orang tinggi 1.8 Meter duduk, lutut jauh dari kerusi depan masih ada kelebihan; Lantai belakang rata, orang duduk tengah tak perlu lipat kaki, bergerak tepi pun mudah.

70L bakul depan super besar ditambah 375L kapasiti asas belakang, depan belakang dua ruang padan sempurna, beg随, beg segar, beg perjalanan pendek ada tempat masing-masing; Seluruh kereta ada 36 ruang simpanan, dokumen, kunci, mainan kanak-kanak boleh cari tempat khas. Geely Xingyuan membuktikan: Had atas kereta kecil bukan 'cukup guna', tapi guna setiap inci ruang sepenuhnya.

Ruang yang kelihatan mesra di setiap sudut, kekuatan sebenar tiga kuasa tersembunyi di bawah底盘，adalah kepercayaan teras yang membolehkan Xingyuan memikat berjuta pengguna.

Semua jilid Geely Xingyuan guna sel CATL, Sistem Keselamatan Bateri GodShield, teknologi penyejukan cecair. Tiga benda ini jadi sistem teknologi bersama, dari kualiti sel, perlindungan struktur ke kawalan suhu bina jaminan keselamatan laluan lengkap, walaupun guna kerap sepanjang tahun, status bateri tak mudah turun. Juga kerana cukup yakin pada teknologi ini, Geely tak hanya tunjuk parameter kereta baru, malah cari kereta sebenar pengguna biasa sudah 200,000km, gabung Pusat Penyelidikan Automotif China buat ujian jalan sebenar: 60% bandar ditambah 40% lebuhraya situasi penggunaan harian, bateri penuh mula sampai SOC sifar, akhirnya ujian nyata jarak 309km, kadar capaian jarak 99.7%, prestasi jarak hampir tiada beza dengan kereta baru. Sudah dua tahun, lalui dua ratus ribu km, status bateri masih ada, rekod ujian jalan yang nyata ini, lebih meyakinkan daripada parameter kertas.

Bukan sahaja ketahanan tiga kuasa tahan ujian lari jauh, kualiti pengendalian底盘 Geely Xingyuan juga tidak turun di hadapan jarak tinggi. Sistem suspensi bebas, sistem penggerak belakang Geely Xingyuan standard, ditambah penyesuaian Lotus, pada tahap baru ujian eluk mampu capai 80.7km/h. Masih kereta pengguna itu yang lalui 200,000km diretest, skor eluk masih capai 78.1km/h, kestabilan底盘 hampir tiada penurunan jelas. Ditambah jejari pusingan minimum 4.95 meter, jalan sempit kemasuk senang, kegunaan kecil 'mudah memandu dan berhenti' dimainkan sepenuhnya.

Pengalaman pintar dalam kereta dan konfigurasi keselamatan juga tidak diturunkan. Skrin besar HD 14.6 inci配上 Flyme Auto 2 kabin pintar, navigasi tukar lagu lancar, kawalan suara, skrin telefon fungsi harian semua ada. Sistem bantuan pemanduan Qianli Haohan H3, NOA lebuhraya boleh bantu kurangkan beban jauh, parkir pelbagai situasi khusus rawan tempat parking sempit susah, ada mod pengawal 24 jam jaga kereta, DMS deteksi keletihan aktif sentiasa ingatkan, hadapan keadaan darurat ada bantuan pusingan elak bantukan. Seluruh kereta 6 beg udara pelihara ruang penumpang, ditambah Sistem Keselamatan Bateri GodShield dan pelindung bateri aluminium aloi pelindung berganda, dari struktur badan ke teras bateri, setiap lapisan perlindungan kukuh boleh dipercayai.

24 Bulan 1 Juta Unit, adalah pilihan sejuta keluarga, adalah sejuta kepercayaan. Untuk pengguna, ia adalah rakan yang boleh dipercayai dan mudah digunakan; Untuk industri, ia membuktikan kereta kecil juga boleh ada kualiti tinggi dan piawaian tinggi. Kereta kecil yang berlari di seluruh China, dan merentasi dunia, bukan sahaja harian kami, tapi kad nama hidup perindustrian China yang penuh kehidupan. Jalan masa depan, Geely Xingyuan akan luncurkan lebih kejutan.

Pada 20 Oktober, kereta hasil kilang ke-1 jutaan Geely Xingyuan dikeluarkan dari kilang pembuatan di Xiangtan. Kereta sedan elektrik tulen kelas A0 ini dilancarkan pada Oktober 2024, hanya mengambil masa 24 bulan untuk menyelesaikan pengeluaran jutaan unit, memecahkan rekod pengeluaran sejuta unit global bagi kenderaan kelas yang sama. Kilang menggunakan model produksi fleksibel dua giliran, purata 55 saat untuk menyiapkan satu kenderaan lengkap keluar kilang, kelebihan kecekapan pembuatan pintar telah disahkan.

Berdasarkan ruang, pintar, tempoh, kawalan, dan lima arah produk keselamatan yang disempurnakan, Xingyuan dengan cepat menguasai pasaran kereta elektrik tulen untuk kegunaan harian. Data Persatuan Penjualan Kereta menunjukkan, kereta ini memimpin jualan tahunan di semua kategori kereta domestik pada 2025, jualan bulanan tunggal pada Ogos dan September 2026 masing-masing melebihi 60,000 unit. Serentak, model ini berkembang ke luar negara dengan mantap, telah memasuki lebih dari 30 negara dan wilayah di seluruh dunia, mendapat kedudukan baik di pasaran seperti Thailand, Jordan, Mexico, menjadi antara model utama ekspor tenaga baharu domestik.

Kilang Xiangtan menggunakan alat digital seperti 5G, pengesanan visual perindustrian untuk mencapai pengeluaran pelbagai model dalam satu talian, projek Bateri Pengumpul Kilat yang sepadan serentak membentuk keupayaan pengeluaran bateri 10GWh setahun, memacu pembangunan kluster rantai industri tempatan. Dari segi ketahanan, bekerja sama dengan Pusat Penyelidikan Kereta China menyelesaikan ujian sebenar 200,000 kilometer pengguna, kadar capaian tempoh tahan kereta, penurunan indikator ujian Rusa adalah sangat kecil, mengesahkan kestabilan penggunaan jangka panjang.

Pencapaian satu juta unit, bukan sahaja kemenangan pasaran model tunggal, juga tanda kematangan beransur-ansur industri rantai tenaga baharu Chang-Zhu-Tan. Model ini menggunakan masa dua tahun untuk menyelesaikan pendakapan ganda keupayaan pengeluaran dan jualan, membina sampel rujukan baharu untuk pasaran kereta elektrik tulen harga murah, pengembangan berterusan pasaran asing seterusnya, juga akan meneruskan ujian daya saing sistem produk dan pembuatan ini

The 1 millionth mass-produced Geely Xingyuan rolled off the line today at the Geely Automobile Xiangtan Manufacturing Base.

From the 1st to the 1 millionth unit, the Geely Xingyuan took only 24 months, with an average of 1 car rolling off the line every 55 seconds.

Looking globally, a scale of 1 million units usually takes three to five years or even longer, and it is mostly the accumulation of multiple models under the brand.

At the beginning of the launch in 2024, the Geely Xingyuan reshaped the standard for A0-level pure electric compact cars around users' real pain points with "Five Major Disruptive Innovations" in space, intelligence, range, handling, and safety. The 70L front trunk, CATL battery cells, rear-drive independent suspension, etc., are standard across the series. Product configurations prioritize user experience and revolve around users' high-frequency usage scenarios. Once the standard was set, peers followed and optimized, and A0-level compact cars thus moved from "good enough" to "high quality and good price".

Million Units Rolled Off Line in Two Years: Geely Xingyuan Refreshes Global Acceleration

As a leader in the A0-level compact car market, the Geely Xingyuan has firmly secured the sales champion title across all categories without qualifiers since its global launch, relying on solid product strength and continuously accumulated user reputation, becoming a "phenomenal" hit product in the Chinese car market. It became the sales champion of all-category vehicles in 2025. In the first half of 2026, cumulative sales exceeded 249,000 units, a 21% year-on-year increase, firmly ranking at the top of the sales list for all-market vehicles in the first half. Entering the second half, the explosive power of the Geely Xingyuan became even more shocking, with sales breaking 60,000 for two consecutive months in August and September, becoming the only model on the current market to break 60,000 sales for two consecutive months. Not only did it achieve a gap-leading position in the A0-level pure electric track, but it also continued to top the sales list of all categories in the Chinese car market.

While leading the way domestically, the global map of the Geely Xingyuan is also accelerating expansion. Currently, the Geely Xingyuan has landed in more than 30 countries worldwide and has successively achieved the top electric car sales in Thailand, the first place in pure electric vehicles in Jordan, and the second place in pure electric vehicles in Mexico. In August this year, the Geely Xingyuan opened up markets in Europe and Oceania such as Australia, the UK, and France, becoming Top 2 in exports of Chinese new energy hatchback models in the first half of 2026.

The Geely Automobile Xiangtan Manufacturing Base Behind "1 Million Units Rolled Off Line in 24 Months"

The Geely Automobile Xiangtan Manufacturing Base relies on 40 years of underlying technology accumulation and global system capabilities of the Geely Group. It has deeply cultivated Hunan for twenty years, giving birth to multiple million-unit models successively, and has now been upgraded to a global manufacturing base that emphasizes both new energy vehicles and export vehicles. Under the double-shift production mode, the factory can roll off one whole vehicle every 55 seconds on average; in 2025, automotive production and sales exceeded 640,000 units/sets, setting a new historical record. The intelligent manufacturing system and full-process quality control provide a solid guarantee for the quality consistency of the 1 million Geely Xingyuan units. The record of "1 million units rolled off line in 24 months" is not only a manifestation of speed but also a commitment to quality.

After Driving 200,000 Kilometers, Geely Xingyuan Performance Indistinguishable from New Car

As the king of sales for all-category vehicles, the confidence of the Geely Xingyuan has never relied on paper parameters, but rather on solid actual product experience.

To verify durability, reliability, and other issues most concerned by users, the Geely Xingyuan partnered with CATARC, using a user vehicle with a mileage of 200,000 kilometers to conduct rigorous tests on range and handling.

This initial generation Xingyuan Dream Edition with a mileage of 200,000 kilometers and a range of 310 km, supported by the standard CATL battery cells, liquid-cooled temperature control system, and full-link energy management across the series, after driving on 60% urban roads and 40% expressway/high-viaduct sections, achieved an actual measured range of 309 km, a range achievement rate of 99.7%, with performance almost indistinguishable from a new car.

After 200,000 kilometers, handling remains stable. Benefiting from the rear-motor rear-wheel drive + multi-link independent suspension and Lotus tuning technology support, this Geely Xingyuan serving for 200,000 kilometers achieved a moose test score of 78.1 km/h, which is very close to the 80.7 km/h score in the new car stage, demonstrating good body stability and controllability.

Baru-baru ini, unit ke-1,000,000 Geely Xingyuan keluar dari talian pengeluaran di tapak Xiangtan. Dari pelancaran pada Oktober 2024 hingga hari ini, 24 bulan. Secara purata, setiap 55 saat sebuah Xingyuan keluar dari talian pengeluaran, setiap minit, sebuah terjual. Pihak rasmi memberi satu kata yang sangat lurus: Juara Sebenar Tanpa Sekatan.

Tiga perkataan Tanpa Sekatan perlu difikirkan. Dalam beberapa tahun ini, juara di pasaran kenderaan terlalu banyak, tetapi kebanyakan perlu ditambah hiasan, juara SUV elektrik di atas 300,000, juara sedan sederhana-besar, semakin panjang hiasan, semakin kecil bulatannya. Xingyuan tidak perlu. Pada tahun 2025, ia adalah juara jualan semua kategori di pasaran kenderaan China, tidak kira petrol atau elektrik, tidak kira kelas, tidak kira harga. Sehingga Julai 2026, ia secara berterusan memegang gelaran jualan bulanan semua kategori selama 16 bulan. Pada suku pertama 2026, ia masuk ke dalam tiga besar jualan tenaga baru global, ia adalah model jenama China yang satu-satunya di senarai ini.

Satu juta unit adalah apa konsep? Diletakkan dalam sejarah industri automotif global, model tunggal membuat satu juta, biasanya perlu tiga hingga lima tahun, banyak jenama bergantung pada tumpukan model mengisi nombor. Xingyuan sebuah kereta, dua tahun.

Dan kelajuan semakin cepat. Mei 2025, 200,000 unit, Mac 2026, 600,000 unit, Ogos 800,000 unit, Oktober 1,000,000 unit. Dari 600,000 ke 1,000,000 hanya digunakan tujuh bulan, terakhir 200,000 unit, dua bulan. Biasanya keluk jualan model lain adalah naik tinggi kemudian turun, Xingyuan adalah sebaliknya, semakin lama semakin cepat. Ogos, September dua bulan berturut-turut jualan pecah 60,000, masa pasaran sekarang buat ini, hanya ia satu.

Di mana ia menang? Menghapuskan empat perkataan Cukuplah yang Baik

Xingyuan dijual dengan baik, ramai orang akan berkata murah. Harga permulaan lebih 60,000, memang murah. Tetapi kereta kecil murah bukan sedikit, yang mati lebih banyak. Hanya bergantung pada murah, tidak menopang satu juta unit.

Bidang sebenar yang dilakukan Xingyuan adalah menaikkan keseluruhan standard kereta elektrik kelas A0.

Sebelum Xingyuan, peraturan tidak rasmi tahap ini ialah Cukuplah yang Baik. Penggerak hadapan, balok torsi, bateri kecil, plastik keras, semuanya difahami secara diam - memang pembeli kereta ini mencari pengangkutan, tidak pilih-pilih. Selepas Xingyuan masuk, terus menukar strategi: Penggerak belakang, susunan gantung bebas berkali-kali, setiap model standard sel bateri CATL, sistem keselamatan bateri ShenDun, ruang bekas depan 70 liter, skrin besar 14.6 inci ditambah kokpit Flyme Auto, ujian Elk 80.7km/h. Peralatan ini diletakkan dua tahun lalu, ialah ciri jualan model kelas 150,000.

Keputusannya, pengguna membeli kereta kecil mendapati原来 tidak perlu menurutkan. Pengecasan pantas 30% hingga 80% 19 minit, tiga jarak lari dari 310 kilometer hingga 480 kilometer, pengangkutan bandar seminggu sekali cas. Pada tahap ini pertama kali ada pengalaman.

Pasar adalah paling jujur. Saham Xingyuan di pasaran elektrik kelas A0 melebihi 30%, setiap tiga kereta elektrik kelas A0 dijual, satu adalah Xingyuan. Lebih menarik adalah tindak balas pesaing - Selepas Xingyuan menetapkan set standard ini, produk tahap yang sama ikut menyusul, suspensi bebas, bateri besar, kokpit pintar mula diturunkan. Satu pasaran ceruk ditetapkan semula peraturan oleh satu kereta, ini dahulu merupakan hak paten jenama gabungan.

Perniagaan kereta kecil juga tidak mudah dibuat. Harga ditekan rendah, keuntungan tipis, tanpa skala adalah perniagaan kerugian. Xingyuan menggunakan skala satu juta unit dalam dua tahun, menjalankan perkara ini: Skala sebarkan kos, kos sokong peralatan, peralatan tarik jualan, jualan sokong skala balik. Apabila kitaran ini berputar, penghad pembuat baru bukan harga, tetapi seluruh sistem.

Apa yang bermakna satu juta unit ini untuk Geely

2025, jualan tahunan Geely mencapai 3.02 juta unit, tenaga baru 1.69 juta unit, pertumbuhan tahunan 90%. Di antaranya jenama Yinhe menjual 1.24 juta unit dalam setahun, dari pelancaran jenama hingga jualan tahunan jutaan, hanya digunakan 29 bulan, jenama tenaga baru terpantas melakukan perkara ini. Dalam jutaan Yinhe, Xingyuan satu model menyumbang 530,000 unit, jualan selama 7 bulan pecah 40,000.

Apabila satu jenama mendaki, yang paling diperlukan ialah asas. Asas bukan slogan, adalah beberapa puluh ribu jualan yang masuk stabil setiap bulan, saluran di seluruh negara boleh dihidupkan, pengedar berani mengatur pengeluaran untuk anda. Xingyuan ialah asas Yinhe. Dengan ia di bawah menyangga, model Yinhe E5, Xingjian 7, Yinhe M9 ini naik ke atas mempunyai ruang bergerak. Struktur Geely umum tapak dasar, hujung tinggi bendera, tapak adalah keret seperti Xingyuan yang dibina.

Lebih jauh ke dalam, Xingyuan adalah pengesahan skala besar pertama struktur asal global GEA. Perataan struktur perkataan semua pengeluar kenderaan suka bercakap, tetapi nilai struktur hanya boleh dibuktikan dengan skala. Satu juta kenderaan berjalan di jalan, bermakna pengedar struktur ini, sistem pembuatan, kualiti kestabilan semua melalui ujian paling ketat. Pengeluaran satu unit Xiangtan 55 saat, di belakang adalah keseluruhan sistem pembuatan beroperasi pada keupayaan penuh, ketepatan tinggi. Keupayaan ini, lebih berharga daripada menjual berapa banyak kereta sendiri.

Ada juga keluar negara. Xingyuan telah memasuki lebih 30 negara dan wilayah, meraih juara jualan elektrik Thailand, pertama elektrik Jordan, kedua elektrik Mexico, bulan 8 tahun ini juga masuk Australia, UK, Perancis. Separuh tahun pertama 2026, ia adalah kedua jualan eksport kereta elektrik China. Pengeluar kenderaan China keluar negara memanggil banyak tahun, produk yang benar-benar boleh berdiri di pasaran matang tidak banyak. Kereta kecil sebenarnya adalah batu pintu terbaik - Jalan Europe, lorong Asia Tenggara, secara semula jadi kepunyaan saiz ini. Kelebihan kos dan peralatan yang dilatih Xingyuan di dalam negara, diletakkan di luar negara adalah kelebihan dimensi.

Ulasan Automotif: Pasaran kenderaan China dalam beberapa tahun ini telah mengeluarkan banyak kereta hebat. Haval H6 telah membuktikan kekuatan SUV, Wuling Hongguang MINIEV telah membuktikan kekuatan kereta elektrik mikra. Sekarang giliran Xingyuan, ia membuktikan perkara lain: Sebuah kereta elektrik kecil 60,000, tidak perlu menang dengan murah, bergantung pada menghabiskan setiap perbelanjaan wang di tempat pengguna setiap hari guna.

Juara Sebenar Tanpa Sekatan, bukan fokus di Juara, di Tanpa Sekatan. Kepemimpinan tanpa kata sifat penentu, barulah benar-benar kepemimpinan. Dan untuk industri, satu juta Xingyuan ini lebih seperti isyarat: separuh kedua persaingan kenderaan China, bukan siapa pandai bercerita, siapa boleh buat sistem kecekapan hingga ke hujung, struktur, pembuatan, bekalan, saluran, globalisasi, satu cincin tidak boleh pendek. Kereta kecil ini menggunakan dua tahun masa, garis lulus pelajaran ini telah digariskan. Pesertanya nanti, buat apa pun adalah kemudian.

On October 20, the 1 millionth mass-produced unit of Geely Xingyuan officially rolled off the line at the Geely Automobile Xiangtan Manufacturing Base. From the 1st unit to the 1 millionth, Geely Xingyuan took only 24 months, with an average of 1 unit rolling off every 55 seconds. With the momentum of a "phenomenal hit", it refreshed the record for the speed of rolling off 1 million units in the global automotive market.

From its launch in 2024, Geely Xingyuan focused on users' real pain points and reshaped the standards for A0-class pure electric small cars with "five disruptive innovations" in space, intelligence, range, handling, and safety. Features like the 70L front trunk, CATL battery cells, and rear-wheel drive independent suspension are standard across the series. Product configurations prioritize user experience and are centered around high-frequency usage scenarios. Once these standards were set, competitors followed and optimized. Consequently, A0-class small cars have moved from "good enough" to "high quality and good value". The roll-off of 1 million units is the joint crystallization of Geely Xingyuan's system strength, product strength, and user trust, and also a powerful witness of "Chinese Smart Manufacturing" driving to the center of the world stage.

Achieving 1 Million Unit Roll-off in 24 Months, Geely Xingyuan Refreshes Global Acceleration

Looking at the global automotive market, a scale of 1 million units usually takes three to five years or even longer, and is mostly an accumulation of multiple models under a brand. From the 1st to the 1 millionth unit, Geely Xingyuan achieved a scale of 1 million units for a single model in just 24 months, writing a new coordinate for Chinese brands in the history of the global automotive industry.

As a leader in the A0-class small car market, Geely Xingyuan has ranked as the sales champion in all categories without qualifiers since its global launch, thanks to its solid product strength and continuously accumulated user reputation. It has become a "phenomenal" hit product in the Chinese car market. In 2025, it topped the sales champion of all category models. In the first half of 2026, cumulative sales exceeded 249,000 vehicles, with a year-on-year growth of 21%, ranking first in sales of all market models in the first half. Entering the second half, Geely Xingyuan's explosive power became even more astonishing. Sales broke 60,000 for two consecutive months in August and September, making it the only model on the current market to achieve sales over 60,000 for two consecutive months. It not only achieved a breakthrough lead in the A0-class pure electric track, but also continued to top the sales chart of all categories in the Chinese car market. Nowadays, the visibility of Geely Xingyuan on the streets continues to increase. Relying on the "high quality and good value" product experience, it has gained the trust of one million users and is becoming the preferred "national iconic car" for more and more people.

While leading the domestic market, the globalization landscape of Geely Xingyuan is also accelerating. Currently, Geely Xingyuan has launched in more than 30 countries around the world, successively achieving the title of Thailand's electric vehicle sales champion, Jordan's number one pure electric car, and Mexico's number two pure electric car. In August this year, Geely Xingyuan expanded into European and Oceania markets such as Australia, the United Kingdom, and France, becoming one of the top 2 exports of Chinese new energy hatchback models in the first half of 2026. Geely Xingyuan galloping on the streets around the world is becoming a shiny new business card for "Chinese Smart Manufacturing".

Geely's Globalization System Strength, Manufacturing Support for Geely Xingyuan's "1 Million Unit Secret"

"Rolling off 1 million units in 24 months" is not only a breakthrough in speed but also a concentrated examination and fulfillment of Geely's global system strength and global standard manufacturing strength.

Relying on Geely Group's 40 years of underlying technical accumulation and globalization system capabilities, the Geely Galaxy brand has won the favor of over 2.7 million users globally. From the globalization of new energy native architecture at the R&D end to multi-base collaboration and rapid production capacity climb at the manufacturing end; from stable support of core components at the supply chain end to domestic service networks and localization layout in more than 30 overseas countries at the market end, the scaled delivery of Geely Xingyuan at the 1 million-unit level is essentially the accumulation and release of the entire system capability of Geely Galaxy.

As the core carrier of this system strength, having cultivated Hunan for twenty years, the Geely Automobile Xiangtan Manufacturing Base has spawned multiple million-unit models successively. It has now been upgraded to a global manufacturing base that attaches equal importance to new energy vehicles and export vehicles. Under the double-shift production mode, the factory can roll off one complete vehicle on average every 55 seconds. In 2025, automotive production and sales exceeded 640,000 units/sets, creating a new historical high. The intelligent manufacturing system and full-process quality control provide solid guarantees for the quality consistency of Geely Xingyuan's million units. The record of "rolling off 1 million units in 24 months" is not only a manifestation of speed but also a commitment to quality.

Geely Xingyuan 200,000 km In-Service Vehicle Strict Test, Good Quality Withstands Inspection

As the king of sales in all categories, Geely Xingyuan's confidence has never relied on paper parameters but on solid actual product experience. To verify issues most concerned by users such as durability and reliability, Geely Xingyuan cooperated with the China Automotive Technology and Research Center, using a user vehicle with a mileage of 200,000 km to conduct strict tests on range and handling. Test data proves that Geely Xingyuan's reliable quality can withstand the dual test of time and mileage.

After 200,000 km, the range remains solid. This 310 km Dream Edition first-generation Xingyuan, supported by CATL battery cells standard across the series and full-link energy management of the liquid cooling temperature control system, after driving 60% urban roads and 40% highway viaducts, achieved a tested range of 309 km, with a range achievement rate of 99.7%. The performance is almost indistinguishable from a new car.

After 200,000 km, handling remains stable. Benefiting from rear-wheel drive + multi-link independent suspension and Lotus tuning technology support, this Geely Xingyuan that has served for 200,000 km achieved a Moose Test score of 78.1 km/h, which is very close to the 80.7 km/h score at the new car stage, demonstrating good body stability and controllability.

200,000 km is the yardstick to test a vehicle's long-term quality. Geely Xingyuan's product quality has not declined significantly due to mileage growth, and stability during long-term use is clearly visible. For users, choosing Geely Xingyuan is also choosing a quality certainty that can withstand long-term use.

From the 1st unit to the 1 millionth, the 24-month leap witnesses the rise of a phenomenon-level model, and even more, a global legend written by a Chinese brand with system strength, product strength, and user sincerity. In the future, it is expected that Geely Xingyuan will continue to center on user needs, refresh the value standards of pure electric small cars with continuously advancing champion product strength, live up to every choice and trust, and embark on a wonderful new journey with global users.

20 Oktober, unit ke-1,000,000 Geely Xingyuan siap dari garisan pengeluaran di Pangkalan Pembuatan Geely Motors Xiangtan. Dari unit ke-1 hingga unit ke-1,000,000, Geely Xingyuan hanya mengambil masa 24 bulan, purata satu unit keluar setiap 55 saat, dengan kekuatan "produk fenomenal yang sangat laris", memecahkan rekod kelajuan satu juta unit keluar dari garisan pengeluaran pasaran automotif global.

Pada permulaan pelancaran tahun 2024, Geely Xingyuan telah menetapkan semula standard kereta elektrik kecil kelas A0 dengan fokus pada kesakitan sebenar pengguna, menggunakan "lima inovasi besar" dalam ruang, kecerdasan, julat, pengendalian, dan keselamatan. Bekas penyimpanan hadapan 70L, batuan CATL, suspensi bebas pemacu belakang menjadi piawai untuk semua varian. Konfigurasi produk meletakkan pengalaman pengguna di tempat pertama, dikitar semula untuk situasi penggunaan tinggi frekuensi pengguna. Apabila piawaian dikeluarkan, model sekelas mengikuti pengoptimuman, kereta A0 kelas ini bergerak dari "cukup baik" ke "kualiti tinggi harga baik". Satu juta unit siap adalah kristal bersama kekuatan sistem, kekuatan produk dan kepercayaan pengguna Geely Xingyuan, dan juga saksi kuat "Pembuatan Cerdas China" yang bergerak ke tengah pentas dunia.

24 bulan mencapai satu juta unit siap, Geely Xingyuan memecahkan pecutan global

Dalam pasaran automotif global, skala satu juta unit biasanya mengambil masa tiga hingga lima tahun atau lebih lama, dan kebanyakannya adalah kumulasi pelbagai model di bawah jenama. Dari unit ke-1 hingga unit ke-1,000,000, Geely Xingyuan hanya menggunakan 24 bulan, untuk mencapai skala satu juta untuk satu model, menulis koordinat baharu yang unik untuk jenama China dalam sejarah industri automotif global.

Sebagai pemimpin pasaran kereta kelas A0, Geely Xingyuan sejak dilancarkan secara global, berkat kekuatan produk yang kukuh dan reputasi pengguna yang terkumpul berterusan, menduduki tangga juara jualan kategori penuh tanpa sebarang deskripsi, menjadi produk fenomenal yang sangat laris di pasaran kereta China. Pada tahun 2025, meraih juara jualan model kategori penuh, pertengahan tahun 2026 jumlah jualan kumulatif memecahkan 249,000 unit, naik 21% berbanding tahun sebelumnya, menduduki puncak jualan semua model pasaran pertengahan tahun. Memasuki suku kedua tahun, daya ledakan Geely Xingyuan menjadi lebih menakjubkan, Ogos dan September jualan dua bulan berturut-turut memecahkan 60,000, menjadi satu-satunya model di pasaran semasa yang jualan dua bulan berturut-turut melebihi 60,000 unit. Bukan sahaja mencapai kepimpinan di lintasan A0 elektrik, malah terus menduduki puncak jualan semua kategori pasaran kereta China. Kini, kebolehlihatan jalan raya Geely Xingyuan terus meningkat, berkat pengalaman produk "kualiti tinggi harga baik" telah meraih kepercayaan juta pengguna, semakin menjadi pilihan utama "kereta kebangsaan" yang semakin ramai.

Semasa memimpin di dalam negara, peta globalisasi Geely Xingyuan juga meluas dengan lebih pantas. Kini, Geely Xingyuan telah mendarat di lebih 30 negara di seluruh dunia, dan berturut-turut meraih juara jualan EV Thailand, EV nombor satu Jordan, EV nombor dua Mexico. Bulan Ogos tahun ini, Geely Xingyuan membuka pasaran Eropah dan Oceania seperti Australia, United Kingdom, Perancis, menjadi TOP2 eksport model hatchback baharu China pertengahan tahun 2026. Geely Xingyuan yang melaju di jalan raya global semakin menjadi kad perniagaan baharu yang cemerlang untuk "Pembuatan Cerdas China".

Kekuatan sistem globalisasi Geely, sokongan pembuatan "rahsia satu juta unit" Geely Xingyuan

"Persiapan satu juta unit dalam 24 bulan" bukan sahaja merupakan lompatan kelajuan, tetapi juga ujian terkumpul dan pemenuhan kekuatan sistem global dan kekuatan pembuatan piawaian global Geely.

Dengan bergantung kepada pengumpulan teknologi asas 40 tahun kumpulan Geely dan keupayaan sistem globalisasi, jenama Geely Galaxy telah meraih minat lebih 2.7 juta pengguna di seluruh dunia. Dari arkitektur asli baharu globalisasi di hujung penyelidikan dan pembangunan, ke penyelarasan pelbagai tapak dan lonjakan keupayaan pengeluaran di hujung pembuatan, ke jaminan komponen teras yang stabil di hujung rantaian bekalan, ke rangkaian servis domestik dan pelan tempatan di lebih 30 negara di luar negara di hujung pasaran, penghantaran berskala sejuta unit Geely Xingyuan, pada asasnya adalah pelepasan terkumpul kekuatan keseluruhan sistem Geely Galaxy.

Dan sebagai pemegang utama kekuatan sistem ini, mendalam Hunan selama 20 tahun, Pangkalan Pembuatan Geely Motors Xiangtan telah melahirkan beberapa model sejuta unit, kini telah dinaik taraf menjadi tapak pembuatan global yang memberi tumpuan sama rata pada kenderaan baharu dan eksport. Dalam model pengeluaran dua shift, kilang boleh menghasilkan satu kenderaan siap setiap purata 55 saat, pengeluaran dan penjualan kereta tahun 2025 memecahkan 640,000 unit/set, mencipta rekod tertinggi sejarah. Sistem pembuatan pintar dan kawalan kualiti melalui proses, menyediakan jaminan kukuh untuk keseragaman kualiti sejuta unit Geely Xingyuan. Rekod "Persiapan satu juta unit dalam 24 bulan" bukan sahaja mencerminkan kelajuan, malah merupakan janji kualiti.

Uji saksama Geely Xingyuan dalam perkhidmatan 200,000 km, kualiti baik mampu melalui ujian

Sebagai raja jualan model semua kategori, keberanian Geely Xingyuan tidak pernah bergantung kepada parameter di atas kertas, malah pengalaman produk sebenar yang kukuh. Untuk mengesahkan isu ketahanan, kebolehpercayaan yang paling dikongkasi pengguna, Geely Xingyuan bekerjasama dengan Pusat Penyelidikan Teknologi Automotif China, menggunakan kenderaan pengguna dengan jarak perjalanan 200,000 km, melakukan ujian ketat di sekitar julat dan pengendalian. Data ujian membuktikan, kualiti boleh dipercayai Geely Xingyuan mampu melalui ujian masa dan jarak yang berganda.

Selepas 200,000 km, julat masih kukuh. Model asal Geely Xingyuan versi 310km Impian ini, dengan sokongan pengurusan tenaga semua rantai yang termasuk batuan CATL piawai semua varian dan sistem pengawalan suhu cecair, selepas memandu 60% kawasan bandar, 40% lebuh raya dan jambatan, jarak perjalanan ujian nyata mencapai 309km, kadar pencapaian julat 99.7%, prestasi hampir tiada perbezaan dengan kereta baru.

Selepas 200,000 km, pengendalian masih stabil. Berkat pemacu belakang + suspensi bebas multi-link, dengan sokongan teknologi pelarasan Lotus, model Geely Xingyuan yang berkhidmat 200,000 km ini mencapai 78.1km/h dalam ujian elk, perbezaan sangat sedikit dengan prestasi 80.7km/h pada fasa kereta baru, menunjukkan kestabilan badan kenderaan dan kebolehkelolaan yang baik.

200,000 km adalah pembaris untuk menguji kualiti jangka panjang kenderaan. Kualiti produk Geely Xingyuan tidak merosot ketara kerana peningkatan jarak, kestabilan dalam penggunaan jangka panjang kelihatan jelas. Bagi pengguna, memilih Geely Xingyuan juga memilih kepastian kualiti yang mampu ditanggung penggunaan jangka panjang.

Dari unit ke-1 hingga unit ke-1,000,000, lompatan 24 bulan, menyaksikan kebangkitan model fenomenal, malah legenda global yang ditulis oleh jenama China dengan kekuatan sistem, kekuatan produk dan kesungguhan pengguna. Masa depan, harap Geely Xingyuan berterusan menjadikan keperluan pengguna sebagai teras, dengan kekuatan produk juara yang sentiasa meningkat berterusan memecahkan standard nilai kereta elektrik kecil, tidak menipu setiap pilihan dan kepercayaan, bersama pengguna global menuju ke perjalanan baharu yang indah.

Recently, September sales figures from the auto industry have been released one after another, and Geely Xingyuan has delivered a stunning performance report again: selling 60,871 units in a single month! This is already the second consecutive month its sales have exceeded 60,000 units. Not to mention in the small car circle, but looking at the entire passenger car market, this performance is in a league of its own.

1. Sales Exploding: 800,000 Sold in 21 Months, 60,000+ Stable for Two Months

As the undisputed all-category sales champion last year, Xingyuan's momentum this year is only increasing, never diminishing, truly achieving that no matter whether you compare brands, segments, fuel cars, or new energy vehicles, it can lead by a significant margin.

In the first half of this year, it sold 249,418 units, a 21% year-on-year increase, directly taking the first place in overall market model sales for the first half of the year. Even more surprisingly, just 21 months after launch, cumulative sales have surpassed 800,000 units; this growth rate is absolutely unique among domestic small cars.

From single-month performance, it is incredibly stable: July sold over 55,000 units, August smashed the 60,000 mark, and we thought this was the peak, only for September to sell another 60,871 units, steadily holding the 60,000+ position. To sell over 60,000 units for two consecutive months, not to mention A0 class small cars, even many popular A-class cars and SUVs cannot do this; Xingyuan's ability to attract fans is truly impeccable.

2. Truly Dominating Performance: The King of Small Cars, Capable in All Categories

Why does Xingyuan sell so wildly? Because its advantages are all-encompassing—not only is it the absolute leader in the small car sub-market, but even the sales champion title for all passenger car categories is held by it, constituting a "dimensionality reduction attack" on same-level rivals while also able to compete with higher-priced models.

Many people think commuter cars in the tens of thousands price range "just need to work", Xingyuan does not. The entire lineup adopts rear-wheel drive plus a rear multi-link independent suspension, while most at this price point are still using front-wheel drive plus a torsion beam, resulting in a vastly different driving quality; the battery uses CATL cells, equipped with the God Shield Safety System, and a 30%-80% fast charge takes only 19 minutes, so daily commuting range is not inferior at all, directly pushing the three-electric experience to the ceiling of its class; don't look at the car length being just over 4 meters, space utilization is particularly high, seating passengers and placing items is ample, far exceeding the experience of same-class small cars.

It is precisely because it does not engage in the "low price, reduced features" approach that Xingyuan has gathered a solid reputation, sales are becoming more stable, and its current market position is basically unshakeable, calling it a national-level God Car is truly no exaggeration.

3. Explosive Sales Overseas! Hot in 30+ Countries, Foreigners Accept Chinese Small Cars

Domestic sales are hot enough, but Xingyuan is just as popular when driven abroad, definitely the face of Chinese intelligence and manufacturing.

Now it is sold in more than 30 countries and regions worldwide, and in January-June this year, it was the second-place export for Chinese new energy hatchbacks. Good news from various markets follows one after another: it won the Thailand electric vehicle sales champion in July and the first place for pure electric models in Jordan; it ranked second in all-category pure electric sales in Mexico, since its launch in Brazil it has sold over 20,000 units, and Thailand has also accumulated over 10,000 units sold.

Just in August, Xingyuan also entered developed market countries like Australia, the United Kingdom, and France. Especially in Australia, in just the first month after launch, it achieved a great second place result in the AB-class HB BEV sub-market, proving the car's strength as foreigners voted with their wallets.

From domestic hit to global bestseller, Geely Xingyuan relies not on marketing gimmicks, but on genuine product power. With this momentum, this small car can continue to break records, delivering the name card of Chinese new energy small cars to more countries.

In September, the situation in the Chinese auto market was more severe than expected. Although accurate September sales data hasn't been received yet, according to the China Passenger Car Association (CPCA) data for September 1-27, passenger car sales declined by 29%, with no hot sales scene similar to previous years' 'Golden September and Silver October'. Of course, the reason could also be that September last year was rushing to end subsidies, so sales were at a high level, so in the same period of 2026, it became a significant decline.

However, the good news is that although the domestic market performance was poor, car companies' sales in overseas markets continued to grow, especially the export sales of Chery, BYD, Geely, SAIC Group, Leapmotor, etc. continued to hit new highs, largely filling the domestic gap.

At least from the sales figures, the Chinese automotive industry maintained resilience.

01

BYD continues to sprint, can a monthly scale of 500,000 be achieved?

In September, the number one spot in the Chinese auto market was still held by BYD, with performance leading by a significant margin.

BYD's September sales reached 463,600 units, creating a monthly new high for 2026, with year-on-year growth of nearly 17%, data quite exaggerated. This also shows BYD's sales momentum is still robust, having formed a head effect, and this robustness mainly comes from exports to overseas markets. BYD's September export volume has reached 180,000 units, exceeding one-third of total sales, so overseas sales are an important strategic pivot for BYD.

From a structural perspective, BYD passenger car sales were 456,700 units, continuing the growth trend; among them, pure electric vehicle models were 273,000 units, plug-in hybrid 183,500 units. This data also reflects that 'selling more pure electric vehicles' is indeed a trend in 2026.

At the brand level, the Dynasty Series and Ocean Series totaled 395,000 units, mainly driven by the growth in Yuan UP and Yuan PLUS sales of the Dynasty Series. Regarding the Ocean Series, because the Seagull faces a generational change, the overall scale is slightly smaller. However, considering the all-new Seagull will become a five-seater model, body dimensions are fully increased, and fast charging is supported, it is expected that after listing it will put considerable pressure on Geely Galaxy Xingyuan, and may even allow the Ocean Series to gain growth of over 20,000 units.

Fangchengbao sales in September reached 43,200 units, this doesn't include Fangcheng S series. It is expected that Fangchengbao will move towards 50,000 units afterwards. Denza stabilized at 18,200 units, there was no previous Denza D9 one-time surge. Later N8L pure electric, all-new N8 listing, is also able to continue upward. Yangwang brand sales 389 units. It is said that Yangwang will also launch a flagship model similar to Rolls-Royce Ghost, 2 million level, worth looking forward to.

Clearly, BYD's current strategic focus is twofold: on the one hand to accelerate overseas market growth, on the other hand to push overall sales further up in the domestic market through new cars like Seagull, Fangcheng S, etc., and the popularization of fast charging technology. Currently, BYD is likely to make a push for monthly sales of 500,000 at the end of the year, with annual sales expected to be around 4.3 million units, which is quite difficult in such a tough year of 2026.

02

Geely and Chery: Who will break 300,000 first?

The battle for second place between Chery and Geely is still ongoing. The September sales data released by the two car companies differs by only 140 units. This data can even be ignored, because selling 300,000 units a month by a car company is equivalent to 10,000 units a day. Getting 140 units could be the difference of 10 minutes in working time.

Chery Group September sales reached 292,308 units, but Chery's absolute main force in sales is exports. Chery Group September single-month exports were 207,814 units, up 51% year-on-year, creating a new record for Chinese car single-month exports, data is quite exaggerated. Overall, Chery's January-September cumulative sales reached 2.2068 million units, export sales were 1.5512 million units. Among them, new energy vehicle sales also exceeded 858,000 units. Based on this, Chery is expected to exceed about 3.1 million units this year, with quite excellent performance.

But the problem is also here, over 70% of Chery Group's single-month sales share comes from exports, domestic less than 90,000 units. Once the overseas market changes, such as insufficient transport ship capacity, or certain regions introduce restrictive measures, Chery's sales may fluctuate.

In Chery's brand structure, the Chery brand is the absolute main chunk, sales 198,681 units, mainly relying on Tiggo series and Arrizo series to support, and both domestic and overseas performance are relatively stable. Chery's hard-core off-road and personalized Jetour brand, September sales were 57,497 units, overall relatively stable, but should soon be caught up by BYD Fangchengbao. iCAR brand maintained at the 10,000 level, was 10,858 units, after launching V27 it at least stabilized the state of over 10,000, later there is iCAR V25 to see if it can advance further.

Exeed only has 4,905 units, basically ignorable domestically, this scale is even insufficient to support a press conference or new car R&D. The Luxeed brand September wholesale sales were 5,008 units. This may be related to the delivery rhythm shifting to Luxeed R7 and RX after the bulk delivery of Luxeed V9. As for whether Luxeed can return to the 10,000 level later still needs observation.

Regarding Geely, September sales were 292,200 units, also creating a new high for the year. Actually Geely Auto overall was only 140 units less than Chery Group, can be fully understood as a subtle difference in declaration scope. Such a gap is indeed fierce, but the sales structure of the two is completely different.

Geely Auto's domestic and overseas sales structure is relatively balanced. September domestic sales were about 180,000 units, and exports were 106,685 units. Export sales increased by 162% year-on-year, standing firm on the 100,000 unit stage for four consecutive months. Overall export scale is still only half of Chery's, you can also understand that Geely Auto has a lot of growth space overseas.

Looking by brand, Geely Galaxy sales were around 130,000 units, mainly benefiting from export growth, returned to the growth channel. And Geely fuel vehicle sales also maintained at a high monthly average of 106,000 units. Later there will be Xingyue L PLUS, Xingrui L PLUS and other new cars, estimated to further grow.

Zeekr brand sales 37,216 units, achieved year-on-year doubled growth, has stabilized in the second tier of New Forces, almost on the same line as NIO, Xpeng, Li Auto, and Harmony Intelligent Mobility Alliance. Compared to these brands exceeding 40,000 units, the gap between Zeekr and them is already very small, and Zeekr currently has no new models launched, perhaps in 2027 there will be further changes.

Lynk & Co brand sales 18,493 units, mainly still in the painful period of product transformation, needs to balance gasoline cars and PHEV, naturally not as focused as Zeekr.

Overall, Geely's development momentum is quite balanced and stable. Geely Auto's monthly sales scale this year has not yet broken through 300,000 units, but always can stabilize in the interval of 250,000 to 290,000 units moving upwards, unaffected by external environment, then the probability of breaking through 300,000 units in the fourth quarter is very high. If calculated by monthly average exceeding 300,000 units for the last three months, annual cumulative sales are expected to reach around 3.4 million units, overall on par with Chery, but better in balance. If overseas exports can continue to rise, the result will be more ideal.

It is worth mentioning that both Chery and Geely have recently adjusted their sales management. For example, Geely uses executive vice president level management to manage Lynk & Co brand sales, which may have a positive effect on Lynk & Co brand sales recovery.

Chery's adjustment is even more radical, overseas person-in-charge directly came to unify Chery domestic sales and marketing business. Previously responsible sales executive vice president then fully in charge of Jetour brand. This means Chery now is domestic and overseas one board game, Jetour wants to open a piece of market separately, also can see Chery's craving for the domestic market.

03

New Forces Leapmotor leads by a significant margin, 30,000 units scale to qualify for the list

Regarding New Forces, the number one sales position in September still belongs to Leapmotor Auto, monthly sales maintained at 100,000 level, belongs to leading by a significant margin.

Leapmotor's specific September sales figure was 105,656 units, up 59% year-on-year. This number is already at the same level as Toyota and Volkswagen in the domestic market sales, of course this data also includes export sales. Can also see Leapmotor pushing forward simultaneously on domestic and overseas two lines. As long as it can stabilize the 100,000 unit monthly sales, this year has a chance to impact 1 million units scale, can say Leapmotor's early layout won itself the first ticket on board for New Forces.

Second place is very unexpected - from the data perspective it is Changan Qiyuan. This brand has always been quite low-key, but September sales reached 46,507 units. If no unexpected sales best will still be Qiyuan Q05. This car's performance far exceeded expectations, already rushed up in the 70,000 to 100,000 yuan market interval, can even grab a part of Xingyuan's sales. There is also part of sales from overseas market, so Qiyuan's volume rise speed is quite fast.

Third place is Fangchengbao, September sold 43,181 units total, up nearly 80% year-on-year, data still considerable. After Titanium 7 launched Fast Charging version, pure electric vehicle sales increased very fast, next will launch Titanium 9, overall sales have further space. The information currently known is, Fangcheng S and Fangcheng S GT two car order situations are quite good, price interval in 180,000 to 240,000 yuan, aiming exactly at Xiaomi SU7 price belt. If monthly sales of these two cars can rush up to 8,000 to 10,000 units, it will help Fangchengbao overall sales stable at 50,000 units scale.

Fourth place is Xpeng Auto, September sales were 41,256 units. Currently Xpeng model data has not been released yet, but Xpeng MONA L03 sales are about 14,000 units, accounted for 1/3 of Xpeng's sales.

Xiaomi Auto September sales exceeded 40,000 units, specific data disclosure is limited. Known is Xiaomi Peng Cheng first month delivery exceeded 10,000 units. Actually Xiaomi Peng Cheng's first sales period sales are not as optimistic as expected, it is said Xiaomi internal has already positioned Peng Cheng as slow heating model. But overall, Xiaomi Peng Cheng two new cars still pushed Xiaomi 2026 since first time back to above 40,000, indicating Xiaomi sales still in upward channel.

September Harmony Intelligent Mobility Alliance sales were 37,490 units, among which includes Aito sales. In the fourth quarter Harmony Intelligent Mobility Alliance new car launch will obviously increase, including Luxeed New R7, Luxeed RX, as well as Stelato V8, and Aito M7, M8 new models will also be pushed to market. For Harmony Intelligent Mobility Alliance price is high problem in market feedback, at least Seres has already started for Aito M6 launch three-year interest free, perhaps next Harmony Intelligent Mobility Alliance will also have a volume selling strategy.

NIO company September delivery 37,408 units, only difference dozens of units with Harmony Intelligent Mobility Alliance. Among them NIO brand 21,318 units, Onvo 8,763 units, Firefly created high sales, reached 7,327 units. Now external expectations for NIO are all on end-of-year release of all-new generation ET5 and ES6.

Zeekr September sales 37,216 units, huge increase year-on-year, also narrowed the gap with NIO. However Zeekr quite a part of sales comes from overseas exports. Currently can see, Zeekr in overseas market sales share is very high, including in Malaysia, Thailand etc. all have very high visibility, this mainly benefits from Zeekr priority going overseas, priority develop right-hand drive models strategy.

Hyper Aion September sales 35,494 units. Aion after launching i60, N60 overall performance still quite stable. Later there will be Ray 7 such young car, perhaps can rush a wave again.

Li Auto 31,817 units, down 6.3% year-on-year, main reason is Li Auto i6 is about to switch new car, currently in clearing inventory stage, intermediate will have two months gap. In addition Li Auto i9 is said order situation quite good, almost has filled up Li Auto i8 market demand, expect subsequent Li Auto pure electric models有望 exceed 30,000 units.

Regarding other brands, Deepal Auto sales 30,185 units, MG sales 30,000 units, BAIC New Energy sales 24,080 units, performance stable.

Some brands are still at monthly sales 10,000-20,000 unit level, including Denza sales 18,198 units, Voyah sales 13,025 units, Avatr sales 8,183 units, still not over 10,000.

Overall, September New Forces performance was better than expected, this also squeezed traditional joint venture brand market. Need to note, on this New Forces list, if sales cannot exceed 30,000 units, actually pressure will be very big, including now Changan Auto aspect has started to integrate Deepal and Avatr, just hoping to pull through internal efficiency.

(END)

In 2025, the entire ASEAN market car sales reached 3.25 million units, ranking fifth among global regional markets. The scale is far smaller than China, the US, and Europe, but this entire developing region has a huge population dividend and still unreleased demand, making it one of the most important destinations for Chinese automakers going global.

After several years of rapid growth, brands such as BYD, Geely, Chery, Great Wall, and MG have entered the main lists in multiple ASEAN countries. Next, we will focus on the five ASEAN countries of Indonesia, Malaysia, Thailand, Philippines, and Vietnam based on the sales data for July to see what achievements Chinese automakers have made locally.

Among the five Southeast Asian countries, the total sales for July were about 320,000 units. Among them, the largest markets, Malaysia and Indonesia, both exceeded 80,000 units in a single month. Vietnam and Thailand are in the second tier, with monthly scales close to 60,000 units. The Philippines is around 37,000 units.

Note: Sales data in this article comes from overseas statistics. Chinese automaker brands facing the overseas market such as Omoda/Jaecoo are all counted as Chinese brands. Additionally, some badge-engineered models based on Geely platforms and architectures for the Proton brand also squeezed into Chinese brand models.

01

Indonesia: BYD Enters Top 3, Chinese Brand Share Exceeds 20%

In terms of population and car market scale, Indonesia is the leader in Southeast Asia. However, its position in the car market is not stable, with Malaysia hot on its heels.

Indonesia's new car sales in July were 81,100 units, a year-on-year surge of 34%. The growth rate even exceeded Vietnam. Cumulative sales for the first seven months of this year were 518,000 units, with a growth rate reaching 18.9%.

In the total brand rankings, Toyota and Daihatsu, two Japanese brands, occupy the top two spots with shares reaching 26.7% and 17.4% respectively. Adding brands behind them, the Japanese camp's share in Indonesia easily exceeds three-quarters. Moreover, brands like Daihatsu, Mitsubishi, Hino, and Isuzu still maintain strong growth.

BYD is the only Chinese brand currently squeezing into the Top 5, and its ranking has entered the top three, surpassing Mitsubishi and Suzuki. July sales reached 6,569 units, a year-on-year increase of 1.8 times, occupying an 8.1% share in Indonesia. Additionally, Jaecoo under Chery is a new entrant. In July, it ranked eighth with 3,200 units.

Looking further back, Geely, Wuling, Chery, MG, XPeng, AION, and Jetour, totaling 7 Chinese brands, are concentrated in the 11-20 range, with sales scales from 300 to nearly 2,000 units.

Looking solely at the Chinese brand rankings, the vast majority present growth rates far exceeding the local overall market. BYD contributed nearly 40% of total Chinese brand sales. The top five Chinese brands combined accounted for nearly 90%. Brands like Chery, AION, and Denza also experienced significant declines, indicating that while Chinese automakers are generally growing fast locally, a few brands are already showing signs of falling behind.

The Indonesia model rankings reflect a strong pragmatism. Daihatsu Gran Max Pikap ranks first, indicating that small commercial pickups are still a market necessity. Toyota Kijang Innova, Avanza, Mitsubishi Xpander, Toyota Rush, and other models reflect long-term preferences of families and small-to-medium enterprises for seven seats, space, durability, and resale value. Suzuki New Carry, Daihatsu Sigra, Calya, etc., correspond to low-cost transport and first-time purchase needs.

This preference is related to Indonesia's driving environment: large families, strong cross-city and cargo needs. Car purchasing decisions usually consider seating capacity, durability, financing costs, and after-sales radius simultaneously. Traditional best-sellers may not be the most technologically advanced, but they offer convenient maintenance, stable value retention, and balance family and commercial use. For Chinese models to enter the mainstream, they must combine these rational factors with new energy usage costs, not just emphasize intelligent configurations.

Among Chinese models, BYD Atto 1 (Seagull) ranked second in the overall list, becoming the most prominent Chinese model. The core reason is that it brings the pure electric threshold to about 200 million Indonesian Rupiah (approximately 76,000 RMB), while the body is compact, suitable for urban commuting in cities like Jakarta. It is not replacing Gran Max or Innova, but providing an option below traditional EV expectations for urban families' second cars, young users, and high-frequency urban commuting.

Jaecoo J5 entering the overall top six shows that the attractiveness of Chinese brands does not rely solely on low prices. J5 enters the 250 million to 320 million Indonesian Rupiah range (approximately 95,000 to 120,000 RMB) with an SUV posture, larger battery, and complete safety and comfort configurations, directly targeting users who originally considered Japanese compact SUVs. The core selling point is offering a larger sense of size, more configurations, and new energy identity with a budget close to fuel SUVs.

BYD M6 (Song MAX) and Geely EX2 have different styles. M6 enters the overall list, targeting Indonesia's most important MPV scenario, indicating electrification is starting to expand from personal small cars to multi-person family travel. EX2 satisfies users with higher requirements for tech configurations and space with a price and size between Atto 1 and J5.

Overall, the landscape of Chinese models in the Indonesian market is not a single blockbuster, but a simultaneous push along three lines: small pure electric, SUV, and MPV.

Summary:

Chinese brands' challenge to Indonesia's original landscape first falls on Japanese second-tier and Korean brands. BYD has exceeded Mitsubishi and Suzuki's single brand sales for July. Jaecoo also entered the overall top ten. The order where Japanese second-tier brands took over after Toyota in the traditional landscape has been broken, and Honda's significant decline further amplifies this gap.

However, for Toyota, Chinese brands still do not possess true challenging power. Toyota and Daihatsu combined still account for over 40% share, possessing advantages in channels, finance, used car residual value, and parts networks in MPVs, low-price cars, and commercial vehicles. The breakthrough of Atto 1 and Jaecoo J5 is concentrated in new energy passenger cars and has not yet entered high-intensity commercial scenarios and core family scenarios represented by Gran Max and Kijang Innova.

The key for the next stage in Indonesia: BYD needs to avoid over-reliance on Atto 1; Jaecoo needs to prove there is a second stable model after J5; Geely must convert high growth into channel and after-sales capabilities; Wuling must use early accumulation to update products. As long as these brands continue to convert price, size, and configuration advantages into reliable usage reputation, the pressure on Japanese second-tier brands will be significantly greater than on Toyota.

02

Malaysia: 60% Share Occupied by Local Automakers, Geely Eats into Japanese via Proton

Malaysia and Indonesia's market scales are very close. July sales were 80,030 units, up 6.5% year-on-year. Cumulative sales for January-July were 489,000 units, up 4.4% year-on-year.

Let's briefly mention Perodua. This is Malaysia's second national car company, established in 1993. Initially positioned significantly lower than Proton, it obtained systematic support including platforms, powertrains, and manufacturing systems through cooperation with Japanese Daihatsu. Starting with low-price cars to open the market, it now covers seven-seaters, entry-level commuters, and sedan markets.

Today, Perodua occupies nearly 40% of the Malaysia market. July sales were 31,800 units, exceeding the combined total of Proton and Toyota in the second and third places. If Proton is still regarded as a Malaysia local brand, then the share of these two automakers reached 61%, leaving less than 40% share for other categories.

However, in terms of trends, Proton's July sales surged 29% year-on-year, with cumulative growth for January-July reaching 38.7%. Perodua's single-month and cumulative figures both declined nearly 5%. With these rises and falls, the number one spot in Malaysia might change hands in the next two years.

Overall brand rankings, Omoda Jaecoo, BYD, Jetour, and Chery squeezed into the Top 10. The only new force, Leapmotor, entered the top 20. Tesla only ranked third. Malaysia offers less than 40% market share to overseas brands, while Japanese brands occupy nearly 30%.

Taking all Chinese brands into account, Omoda, Jaecoo, BYD, and Jetour broke 1,000 units in July sales. The fastest growing, Jetour, Zeekr, and Leapmotor, all grew by multiples. Adding all these Chinese brands together, their share in Malaysia reached 8.9%.

However, this is not all the achievements of Chinese automakers locally. The biggest difference between Malaysia and other markets is that besides Chinese badges like BYD, Jetour, Jaecoo entering directly, Geely also converted Chinese related platforms and products into local brand sales by acquiring Proton. Many best-selling models of the Proton brand are actually Geely badge-engineered products.

In terms of models, Malaysia consumers value price, usage costs, and brand trust most. Perodua Bezza, Proton Saga, Perodua Axia, Myvi, and Alza rank at the top, indicating small sedans, hatchbacks, and low-price MPVs are still the basic foundation. Common advantages of these models are low purchase thresholds, controllable fuel consumption, convenient maintenance, and stable value retention, making them very suitable for first-time purchases and families' second cars.

Behind this preference is strong national brand trust. Perodua and Proton have deeper dealership networks, financial schemes, and used car perceptions. Even if consumers focus on new energy, they often ask first if maintenance is convenient or if the used car is easy to sell. Chinese brand related models helping Proton enter the list essentially reduce the trust cost of new technologies. The popularity of Proton models also shows consumers do not reject Chinese platforms; the key is whether it completes the trust conversion through local brands.

e.MAS 5 (Geely Galaxy Xingyuan) ranked sixth overall. It is an entry-level pure electric car with the same source as Geely Xingyuan/EX2, targeting young users and urban commuting; e.MAS 7 is positioned as a higher-end pure electric SUV. X50 and S70 have long undertaken Proton's sales tasks in the compact SUV and sedan markets.

Including these Geely badge-engineered cars in the Chinese model list, we find the top 4 are all occupied by the Proton brand. Adding Proton X70 and X90 afterwards, they contributed an additional 10.7% share for Chinese models. Looking at this way, the overall share of Chinese models in the Malaysia market has reached nearly 20%.

Among other Chinese brands, Jetour T2 emphasizes boxy styling and outdoor feel, forming a sharp distinction from Malaysia's traditional small cars. Jaecoo J7 and J5 attract middle-class users with SUV design and configurations. BYD Atto 3 relies on early entry into the new energy market to establish cognition. Zeekr 7X, Leapmotor B10, etc., target higher-budget smart EV users. These models' sales are not yet large, but they already cover multiple price bands from entry-level pure electric to mid-to-high-end SUVs.

It can be seen that Malaysian Chinese models do not rely solely on being cheap. Design, screens, assisted driving, and electrification performance creating fresh feeling have all played quite a role.

Summary:

In the Malaysia market, Chinese brands have not yet threatened Proton's number one position, but are starting to compress the foreign second tier. Omoda Jaecoo, BYD, and Jetour entering fifth to seventh pushed traditional brands like Mazda and Mitsubishi to further back positions. More importantly, Proton achieved growth with Chinese related models, indirectly weakening Toyota and Honda's advantages among non-local brands.

The key for the future Malaysia market is how the two Chinese paths will divide labor. Proton can continue to expand the e.MAS series. Direct entry by Chinese brands will become more difficult because consumers might prefer similar products possessing local brand identity and after-sales networks.

If BYD, Jetour, and Jaecoo can establish clear labels, they can avoid direct overlap with Proton among younger, more personalized users. The essence of competition in Malaysia is not Chinese brands fighting local brands, but the Chinese system entering both local brand internal and external markets simultaneously.

03

Thailand: Chinese Brands Team Up to Exceed Toyota, Overall Share Exceeds One-Third

This July, Thailand new car sales reached 59,200 units, surging 20.1% year-on-year. This is the fifth consecutive month of single-month growth for the country. EV delivery volume surged 1.2 times, with penetration reaching 35%. At the same time, fuel vehicle power year-on-year decline reached 34.5%.

The first special characteristic of the Thailand market is that its car production volume is far higher than local sales. Automakers of all categories chose Thailand as an export base for the Southeast Asian market. Thailand's car production in July reached 117,000 units, nearly double the local new car sales.

At the brand level, Toyota's share of 33.5% remains solidly first. The second and third places are Japanese Isuzu and Honda, but sales scales differ from Toyota by several multiples. However, ranks 4-9 further back are all occupied by Chinese brands.

July Japanese brand share in the Thailand market reached 55%, which has dropped after the rapid rise of Chinese brands. Besides Japanese brands, European, Korean, and American brands have very weak presence locally. Ford and Tesla sales just over 1,000 units, total share less than 4%.

Listing all Chinese brands, the overall share has reached 36.77%. Among them, Omoda Jaecoo, BYD, Geely, and MG, each share reached around 5%. Great Wall, AION, and Deepal each about 3%, all starting to establish identity and presence locally.

The Thailand model ranking first reflects the tradition of pickups and small cars. Toyota Hilux and Isuzu D-MAX represent commercial, agricultural, engineering, and rural users, highly sensitive to durability, load capacity, maintenance radius, and used car residual value. Toyota Yaris Ativ represents city first-time purchases and low-cost commuting. The top three still occupied by these traditional strengths indicates the underlying demand of Thailand car consumption has not been rewritten.

After Yaris Cross, Geely Xingyuan and Jaecoo 5 EV directly entered the overall top five and six. Xingyuan's advantage lies in small size, relatively low price threshold, suitable for daily city commuting; Jaecoo 5 EV combines SUV styling, configuration, and pure electric identity at a lower price, satisfying young families' needs for space and image.

Deepal S05, ORA 5, MG S5 EV, AION UT, MG 4 EV, iCAR V23 also entered the overall top 20, showing Chinese brands are not relying on just one product. Their common point is using EVs as an entry point, offering more distinct smart cockpits, designs, and configurations; differences lie in some emphasizing city hatchbacks, some home SUVs, some personalized appearances. For consumers not yet fully trusting EVs, Chinese brands used dense model supply to reduce trial-and-error thresholds.

The popularity of these Chinese models is also related to the earlier EV cognition in the Thailand market. MG, Great Wall, etc. previously established certain channels and user bases. New entrants Geely, Jaecoo, Deepal, and AION can take advantage of the already formed charging, test drive, and reputation environment.

Summary:

Chinese brands' impact on Thailand first reflected in Isuzu, Honda, and Mitsubishi traditional second tiers. July Chinese brand total was 2.4 times the combined sales of Isuzu and Honda. The fourth to ninth ranks were filled by Chinese brands, meaning Japanese brands have lost their original natural sorting advantage in the passenger car and new energy crossover market.

Toyota's number one is still hard to shake, because Hilux and Yaris Ativ are not just sales models but represent Thailand channels, finance, used car residual value, and social usage habits. Chinese models have not yet formed equal trust in pickups and high-intensity commercial scenarios. Geely Xingyuan approaching Yaris Cross is a breakthrough in passenger cars; but to truly challenge Toyota, it requires entering pickups, hybrids, or local production mainstream cars to deepen further.

04

Philippines: Japanese Highly Dominant, Three Chinese Brands Attack the Waist

Philippines is a region with not small population, but underdeveloped economy. July new car sales were 37,300 units, down 2.5% year-on-year. It is the only one among the five Southeast Asian markets to encounter a decline, and January-July cumulative decline was larger, with a drop reaching 10.2%, totaling 242,000 units.

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Data obtained regarding the Philippines market is relatively limited, only found July brand rankings covering up to 11th place. From data, Toyota occupied 47.69%, Mitsubishi 16.80%, combined 64.49%. Remaining brand shares are all less than 5%, showing Philippines consumers still highly rely on Toyota, Mitsubishi channels, reliability, parts supply, and used car residual value.

Compared to 2025 full year data, the top landscape changes in the Philippines market this year are small: Toyota still nearly 50%, Mitsubishi still second, Suzuki still around 4%. In the list waist position, Ford and Nissan shares declined, while MG, Geely, Omoda&Jaecoo entered the 2%-3% range.

That means, Chinese brands are still far from touching the market pyramid top, but have already changed waist competition from traditional brand internal sorting to mixed new and old brand competition.

Suzuki, Honda, Ford, Isuzu, and Nissan constitute the traditional waist camp, shares roughly between 2.6%—4.5%. This interval is exactly the most realistic breakthrough point for Chinese brands currently: MG, Geely, Omoda&Jaecoo ranked eighth to tenth, shares about 2.3%-2.6%, already very close to Nissan and Isuzu.

Chinese brands combined total 2,708 units, occupying 7.25%. Although still far lower than Toyota and Mitsubishi, it exceeds Suzuki, and exceeds combined Honda and Ford. Philippines changes are not top ownership change, but waist brands starting to crowd: traditional Japanese second-tier, Ford, and Chinese new brands are competing for the same batch of users more sensitive to price, configuration, and fresh feeling. Additionally, Vietnam's VinFast entered 11th with 2.18% share.

Summary:

For a large number of Philippines family users, vehicles are not only commuting tools, but also cross-city relatives visits, pick-up and drop-off, and sideline assets; reliability and maintenance convenience are often more important than configurations. Toyota, Mitsubishi long-term investment in channels and parts systems made consumers form strong path dependence. If Chinese brands do not have clear model reputations, even if single-month shares rise, heat often falls after delivery.

This also means Chinese brands in the Philippines cannot rely only on configurations or prices. If after-sales outlets, parts supply, financial schemes, and used car residual values do not keep up, even if consumers are attracted by models, they might return to Toyota and Mitsubishi at the final decision.

MG, Geely, Omoda&Jaecoo sales are all around 900 units, indicating all three have not yet formed overwhelming single-product advantages, but also means the gap is small. Any brand that appears with a clearly positioned SUV, crossover, or hybrid, and coordinates core city channel construction, may break through monthly sales of 1,000 units first and pull away from Chinese peers.

05

Vietnam: VinFast Dominates Local Market, Chinese Brands Nearly Absent

Vietnam overall market scale although limited, growth is very strong. This July, Vietnam market new car sales were 590,000 units, surging 26.1% year-on-year. January-July cumulative sales were 388,000 units, year-on-year growth even higher, reaching 28.6%.

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Vietnam market landscape is very peculiar. Local brand VinFast alone occupied over one-third of the share, more than three times the second-place Toyota. And July VinFast sales surged 89.7% year-on-year, showing this automaker not only occupies dominance, but its share is still growing rapidly.

Looking further back, Toyota and Thaco-Kia grew slightly, Hyundai and Mitsubishi basically flat, Ford declined significantly. Japanese brand local share totals less than 30%, less than VinFast alone. Korean Hyundai and Kia combined grabbed 14% share, half of Japanese. Foreign brands did not all lose market, but growth rights, topic rights, and new energy definition rights are concentrating on VinFast.

For us, VinFast name is still quite unfamiliar. This is a brand established in 2017 by Vietnamese private group Vingroup. Early on entered with fuel cars, 2019 formed whole vehicle manufacturing capability, 2021 started delivering electric cars, subsequently quickly stopped fuel car production and turned to full electric products, and listed on Nasdaq in 2023.

Model rankings show, currently most popular in Vietnam are low-threshold, small size, clear purpose local EVs. July model top five all from VinFast. VF3 positioned city commuting, VF5/Herio Green covers small SUV and hatchback commuters, Limo Green leans towards MPV and multi-person travel, Minio Green further dives into entry market, VF6 undertakes higher-level home SUV needs.

Reasons for these models' popularity are not just cheap. VF3's small body and low price lowered first-time purchase thresholds. VF5, VF6 provide space and sitting posture more suitable for family use. Limo Green suitable for multi-person riding and high-frequency operation scenarios. VinFast split EVs from few people's trial consumption into daily tools of different price levels, different purposes, which is exactly the key to its sales quickly expanding.

By comparison, foreign models still concentrated in traditional advantage niche markets. Toyota Yaris Cross is one of the few maintaining high-growth overseas brand models. Mazda CX-5, Mitsubishi Xpander, Ford Ranger, and Toyota Vios all bore significant decline pressure.

As for Chinese brands, basically haven't been able to form influence in Vietnam yet. July entering brand Top 15 was only commercial vehicle company Dothanh-JMC, sales 248 units, share 0.4%. No Chinese passenger brand on the list. Currently Vietnam's best-selling model logic is already defined by VinFast. Chinese brands currently are neither new energy leaders nor local sentiment beneficiaries.

Clearly, for Vietnam market, Chinese automakers cannot simply copy the moves made in Thailand, Indonesia. Chinese brands often entered other markets as new energy pioneers, but this position in Vietnam is already occupied by VinFast. If Chinese brands enter with low-price small cars, it will also directly clash with VF3 and Minio Green.

Short-term, Vietnam market worth observing key point is when Chinese brands will appear a model in local with monthly sales over 1,000 units. This and neighboring Southeast Asian markets, in population base, economic growth rate, all have hard-to-ignore potential. Many Chinese companies have already moved into Vietnam. When Chinese automakers can achieve this point, is still unknown.

Summary:

Short-term, Chinese brands hard to challenge Toyota and Mitsubishi. Toyota share close to 50%, leading advantage not just sales, but includes channel coverage, fleet procurement, maintenance system, and consumer trust; Mitsubishi also has solid MPV, SUV, and commercial vehicle foundation. Chinese brands' real opportunity is to first surpass Nissan, Isuzu, Ford, and Honda, turning third to seventh ranks into new competition zones.

Philippines more suitable for concentrating resources to build a few clear models, rather than copying Thailand's multi-brand expansion. Market scale small, top concentration high, too many brands easily cause channel and after-sales burden. MG can rely on earlier established brand cognition. Geely can emphasize design and technology. Omoda&Jaecoo can highlight SUV and new energy image. Whoever can first land brand label on a stable best-selling model, who is more likely to enter top five from eighth to tenth.

06

Jia Shi Summary

Southeast Asia overall market is limited, but each single market landscape is greatly different.

In Indonesia and Thailand, Chinese brands have already formed direct impact in Japanese strong markets; Geely's acquisition of Proton has now shown full returns in sales and share; Philippines market still highly concentrated, Chinese brands need to slowly find breakthrough points from waist camps; Vietnam forming local industrial chain, has its own unique set of market logic, is the hardest market to break through.

However, Chinese automakers becoming mainstream players in the Southeast Asia market is already a fact. This area always dominated by Japanese brands, will also in a new force's influence, welcome a long period of landscape reshaping.

(END)

He leaned back against the seat, not because he was tired, but to see the entire chessboard clearly. On August 17, Li Shufu resigned as Chairman of the Geely Auto Board of Directors, and An Conghui took over. With no performance explosion, no shareholder pressure, at a juncture of 173.6 billion in semi-annual revenue and a 46% surge in profit, this car-making visionary voluntarily handed over the steering wheel. Some said Geely was changing its regime, quite the opposite; Li Shufu used this exit to secure Geely's entry ticket for the next thirty years.

I. Founder Yields Place, Harder Than Starting a Business

Li Shufu is not a defeated general, but a monarch who voluntarily stepped down from the throne. In the past thirty years, every risky move Geely made bore Li Shufu's name—daring to make cars, daring to buy Volvo, daring to bet on new energy. But as the company grew to Geely's scale, with seven or eight brands globally and business spanning Europe, Asia, and South America, relying on one person to make decisions is like letting an aircraft carrier chase a speedboat. He saw through it: a founder's intuition is the company's ceiling and its limit. An Conghui is a professional manager grown from Geely itself, working from the grassroots to the core. Li Shufu's words "Professional talent is rare" were handing the baton to someone who had truly run on the track. This baton pass is not a shift in power, but a victory of organizational life over individual lifespan.

II. What's Missing is Not Technology, but the Explosive Power of Hit Products

The new chairman didn't read a welcome report upon taking office, but first admitted shortcomings: "Lack of hit products, lack of mid-tier strength." In the first half, Zeekr sold 178,000 units crazily, Xingyuan stormed the entry-level market list, but in the middle golden belt of 150,000 to 300,000, Geely was surrounded like an iron barrel by BYD, Li Auto, and AITO. Chassis, intelligent driving, batteries, Geely lacks none of these, but what is missing is the chemical reaction to turn technology into hit products. So "One Geely" is no longer a slogan—cutting overlapping models, R&D expenses decreased, procurement tightened into one rope, the goal is one: make every penny strike a sound-producing product. In the first half of electrification, it was about lone heroes; in the second half, it is about the speed of system punches.

III. The Next Chapter of Globalization, Relying on Leverage Instead of Building Factories

Sold 474,000 units overseas in the first half, more than doubled year-on-year, but Geely played smarter this time. Li Shufu made things clear: not building new factories everywhere, sharing capacity with Ford in Spain, borrowing Volvo's European foundation, landing in Malaysia relying on Proton, side by side with Renault in South America. Investments made over these years finally assembled into a global manufacturing network. The early routine of Chinese car companies going overseas was shipping and selling cars, what Geely wants to do is package technology, supply chain, and localization together, quietly taking root in other people's markets. At this time, the founder's personal will cannot cover time zones and national borders, must let the organization grow thousands of feet, to run for Geely on the Earth.

Li Shufu stepped back, Geely took a big step forward. After Steve Jobs, Apple was still making money, but products changing the world were fewer; what Geely wants to prove is not whether changing the person still allows making money, but whether the gene of daring to bet and venture will break without the strongman. On An Conghui's desk lay the semi-annual report, and also three new car model blueprints. The real exam has just begun—not testing who sits on that chair, but testing whether that chair can shine on its own. The founder's value has never been standing on the stage forever, but letting the stage be empty, and the show can still be more wonderful.

Dia bersandar ke belakang pada sandaran kerusi, bukan kerana letih, tetapi untuk melihat keseluruhan papan catur. Pada 17 Ogos, Li Shufu meletakkan jawatan sebagai Pengerusi Jawatankuasa Pengarah Geely Automobile, An Conghui mengambil alih. Tiada kejatuhan prestasi secara mengejut, tiada paksaan pemegang saham, pada ketika pendapatan setengah tahun 173.6 bilion dan keuntungan meningkat 46 peratus, penggagas kereta ini secara sukarela menyerahkan roda stereng. Ada yang mengatakan Geely akan berubah, sebaliknya, Li Shufu menggunakan penarikan diri kali ini untuk mendapatkan tiket masuk Geely untuk tiga puluh tahun akan datang.

1. Pengasas Meletakkan Jawatan, Lebih Sukar Berbanding Memulakan Perniagaan

Li Shufu bukan jeneral yang kalah, sebaliknya raja yang menunduk sendiri. Selama tiga puluh tahun lalu, setiap langkah berani Geely ada nama Li Shufu—berani buat kereta, berani beli Volvo, berani bertaruh tenaga baharu. Tetapi apabila syarikat tumbuh ke saiz Geely, tujuh atau lapan jenama global, perniagaan merentasi Eropah, Asia dan Amerika Selatan, bergantung pada seorang sahaja membuat keputusan sama dengan membiarkan kapal induk mengejar bot cepat. Dia melihat dengan jelas: intuisi pengasas adalah had atas syarikat, juga siling. An Conghui adalah pengurus profesional yang tumbuh dari Geely sendiri, dari asas ke teras, apa kata Li Shufu "bakat profesional sukar dicari", adalah menghantar tongkat estafet kepada seseorang yang benar-benar berlari di lintasan. Serah terima ini bukan peralihan kuasa, kemenangan kehidupan organisasi terhadap jangka hayat individu.

2. Bukan Kekurangan Teknologi, Tetapi Daya Ledak Produk Hits

Presiden baru tidak membaca berita gembira, tetapi mendedahkan kelemahan: "Kekurangan produk hits, kekurangan kekuatan tengah." Separuh tahun pertama Zeekr menjual 178,000 unit, Xingyuan menjangkau pasaran permulaan, tetapi kawasan emas 150,000 hingga 300,000 di tengah, Geely dikelilingi BYD, Li Auto, AITO seperti besi. Chassis, pemanduan pintar, bateri, Geely tidak kurang apa-apa, yang kekurangan adalah reaksi kimia untuk mengubah teknologi menjadi produk hits. Jadi "Satu Geely" bukan lagi slogan—memotong model yang bertindih, kos penyelidikan diturunkan, pembelian dirapatkan menjadi satu tali, matlamatnya satu: membuat setiap sen menghasilkan produk yang berkesan. Separuh pertama elektrifikasi bertanding pahlawan sendirian, separuh kedua bertanding kelajuan sistem memukul.

3. Bab Baharu Globalisasi, Tidak Bergantung Membina Kilang Tetapi Berpinjam Tenaga

Separuh tahun pertama dijual 474,000 unit di luar negara, meningkat dua kali ganda daripada tahun lalu, tetapi Geely kali ini bermain lebih bijak. Li Shufu melontarkan kata-kata: tidak membina kilang di mana-mana, berkongsi kapasiti Sepanyol dengan Ford, meminjam asas Eropah Volvo, di Malaysia bergantung pada Proton, Amerika Selatan bahu-membahu dengan Renault. Pelaburan sebelum dan selepas tahun-tahun ini akhirnya disusun menjadi rangkaian pembuatan global. Lepak kereta China pada awal pelayaran ke luar negara ialah menghantar dan menjual kereta, Geely hendak melakukan ialah membungkus teknologi, bekalan, tempatan bersama, meresap secara senyap ke pasaran orang lain. Pada masa ini, kehendak peribadi pengasas tidak dapat menutupi zona waktu dan sempadan negara, mesti membiarkan organisasi tumbuh beribu kaki, menggantikan Geely berlari di atas Bumi.

Li Shufu mundur setapak, Geely melangkah satu langkah besar. Selepas Jobs, Apple masih untung, tetapi produk mengubah dunia kurang; Geely hendak membuktikan, bukan ganti orang lain boleh buat duit atau tidak, tetapi selepas tinggalkan orang kuat, gen berani bertaruh berani terjah akan terputus atau tidak. Di meja An Conghui ada laporan separuh tahun, ada tiga lukisan model kereta baru. Ujian sebenar baru bermula—bukan ujian siapa duduk kerusi itu, tetapi ujian kerusi itu boleh bersinar sendiri atau tidak. Nilai pengasas, bukan selamanya berdiri di pentas, tetapi membiarkan pentas kosong, drama masih lebih menarik.

Over the past two days, we attended Geely's interim performance briefing, which mainly highlighted the "123456" strategy and the 5th Generation Energy Replenishment Technology.

Well, understanding this from an outsider's perspective, it simply means Geely wants to accelerate its own globalization.

If you observe closely, you will find that the so-called "product globalization" of most domestic automakers nowadays is a form of pseudo-globalization. Either they manufacture products domestically and ship them out to sell, or they build factories locally for local production.

But Geely's globalization is not this model; it uses others' factories to build its own cars. So you see why Geely spent 221 million euros to acquire a stake in the Ford factory in Spain, and why it upgrades the capacity of the Proton factory in Malaysia from 200,000 units to 500,000 units. Actually, these are both Version 2.0 of "local car manufacturing".

Although many might think that if a car's assembly, supply chain, and sales channels are all handled by foreigners, it is no longer considered a "Chinese car", foreign consumers seeing production sources outside China theoretically makes it easier to boost sales volume, after all, their stereotype is that "Made in China is cheap but dare not buy".

Actually, the 5th Generation Energy Replenishment Technology also addresses the same issue, which is solving deeper-level user fears, because only if users dare to buy, can the cars be sold.

Therefore, the true essence of Geely's globalization is to strip "Chinese car" labels from the products, finally transforming itself into a global brand without national attributes.

Consumers can reject "Made in China", but it is hard to reject a car produced in Spain, assembled by Europeans, with transparent technical standards.

On August 17, Geely Automobile announced its mid-year 2026 performance. Almost at the same time, a more symbolic handover was also taking place.

Li Shufu resigned as Chairman and Executive Director of Geely Automobile Holdings Limited, with An Conghui taking over as Chairman. For Geely, amidst simple personnel adjustments, the enterprise achieved a governance upgrade after a new phase of development.

After all, today Geely Automobile has set its 2030 goal at sales volume over 6.5 million units and revenue exceeding 1 trillion yuan. Having reached the current scale, how to establish a systemic, professional, and young management system, to let Geely transform from being driven by "one person" to truly becoming the cause of "a group of people", has become key to supporting the next round of growth.

Right at this node, Geely presented a semi-annual report with considerable weight. In the first half of the year, Geely's total sales volume exceeded 1.42 million units, total revenue reached 173.6 billion yuan, up 15% year-on-year, maintaining growth for six consecutive years; core net profit attributable to shareholders reached 9.68 billion yuan, up 46% year-on-year, profit growth significantly outpaced revenue growth; gross margin reached 17.9%, core net profit margin increased to 5.6%, revenue per vehicle increased 16% year-on-year to 112,000 yuan. By the end of June, cash reserves further reached a historic high of 69.56 billion yuan.

If the management handover solves the question of "who will lead Geely forward in the future", then the semi-annual report this year answers what kind of Geely the new management team is taking over. At least based on the current portfolio, An Conghui is taking over an automotive group with a stable financial foundation, a gradually clear brand matrix, rapid expansion in overseas markets, while still possessing ample technology and cash reserves.

Of course, a good hand does not mean the game will be easy. Geely's full-year sales target for this year reached 3.45 million, completed 1.423 million in the first half, still needs to complete over 2 million in the second half; after rapid growth in new energy vehicle sales, the mainstream market of 120,000 to 250,000 yuan still needs to strengthen "mid-range products"; after overseas sales exceeded 470,000, how to move from exports to truly local operations has become a new exam question; meanwhile, "One Geely" still needs to continue to solve the efficiency problems behind multiple brands, multiple platforms, and a huge organizational system...

At this time, what is truly worth discussing in this semi-annual report is no longer how much money Geely earned. After the important management handover, they are jointly answering: When Geely goes from a 3 million unit-level automaker to a 6.5 million unit-level global automotive group, what does it rely on to achieve the next round of growth?

Aiming for One Million Units, Geely's Globalization Reached the Moment to "Change Track"

One of the most notable changes Geely witnessed in the first half of the year was overseas markets. Data shows that in the first half of the year, Geely Automobile overseas sales exceeded 474,000 units, up 158% year-on-year. Among them, new energy vehicle overseas sales reached 277,000 units, up 585% year-on-year, new energy vehicles accounted for 58.5% of overseas sales proportion. By the first half of the year, Geely has covered 114 core overseas markets, global channels exceeded 2,000.

Such growth directly changed Geely's goals set at the beginning of the year.

At the mid-year performance conference, An Conghui, Chairman of Geely Automobile Holdings Limited, announced raising the 2026 overseas sales target from 640,000 units to 920,000 units, and further proposed challenging 1 million units. The more long-term goal is even more aggressive; in the future, Geely hopes two-thirds of sales come from overseas.

The importance of this sentence may be even greater than "exporting one million units" itself. Because if calculated based on Geely's 2030 sales target of over 6.5 million units, two-thirds means in the future Geely may need to support a sales scale of millions of units overseas. At that time, overseas markets will not be a supplement to Chinese sales but must truly become core business on par with the Chinese market.

Therefore, what Geely is doing now is no longer just "selling more cars abroad".

Gan Jiayue, CEO of Geely Automobile Holdings Limited, stated that Geely is building an overseas system of "One Geely". Zeekr, Lynk & Co, Geely, and other brands share middle and back-office resources, and establish different scale goals around Pan-European, ASEAN, Latin America & Africa, Eastern Europe, Central Asia, and Middle East regions. Among them, Pan-European market target reaches 600,000 units, ASEAN 500,000 units, Latin America & Africa 400,000 units, Eastern Europe 300,000 units, Central Asia & Middle East 200,000 units, together forming a 2 million unit overseas foundation. This is also what Geely internationalization calls the "123456" strategy.

Overseas goals have changed, and the methods to achieve these numbers are all different.

In the past, the most typical path for Chinese cars going overseas was producing domestically and exporting via trade; one step further, independently building factories locally. Now, Geely is trying to utilize industrial resources accumulated from years of global mergers and acquisitions and cooperation to turn overseas partners' existing capacity into its own global manufacturing network.

An Conghui revealed that Geely's overseas manufacturing system has already begun to take shape. Malaysia Proton factory is upgrading to a 500,000 unit Southeast Asian production base; Spain Ford factory has about 500,000 units capacity, will produce multiple Geely brand models in the future; Volvo Europe factory can take on Geely's high-end products; Renault合作的 Brazil project planned capacity about 300,000 units. Geely summarizes this as "industrial symbiotic" going overseas, that is, using existing resources of partners like Volvo, Proton, Renault, Ford, etc., to accelerate localization with a relatively lighter asset model.

The value of this system will be more obvious in the environment where global trade barriers are increasing. For an enterprise planning for most future sales to come from overseas, true globalization is having R&D, production, supply chain, channels, and after-sales service capabilities in different markets. To this, Gan Jiayue specifically emphasized at the press conference "whether after-sales service can be done well is one of the important marks of whether Chinese automakers can successfully go global", which actually explains that Geely's understanding of globalization is changing.

From selling products to managing markets, then to managing local industrial systems, this is a layer of change behind Geely's export numbers that deserves more attention. Moreover, overseas growth is turning back to improve Geely's profit structure. Taking Galaxy Xingyuan as an example, it undertakes the task of sales volume domestically, but overseas markets, due to higher selling prices and profit space, can contribute better revenue per vehicle. In the first half of the year, Xingyuan exported 87,000 units, accounting for over 40% of Galaxy brand exports, some overseas market selling prices significantly higher than domestic.

In other words, past exports solved "selling more cars", in the future Geely hopes to solve "where to sell cars for more profit".

Strengthen Both Ends, Next Step is to Strengthen the "Waist"

However, the beautiful numbers in the semi-annual report do not mean Geely has no problems. At the performance meeting, An Conghui directly pointed out the most realistic shortcoming in the current product structure: Geely new energy still lacks a strong enough "mid-range product".

Today Geely's product matrix two ends are already quite clear.

High-end market, Zeekr has gradually built price and brand support. In the first half of the year, Zeekr sales reached 178,400 units, up 97% year-on-year, sales accounted for 12.5% of Geely total sales, but contributed 31.7% of revenue, average transaction price around 350,000 yuan, meaning Zeekr is undertaking the important task of Geely improving revenue per vehicle and profit structure. The other end, Galaxy has established scale advantages. In the first half of the year, Galaxy sales close to 520,000 units, Xingyuan and other products became important volume-driving models.

What truly needs strengthening is the middle.

120,000 to 250,000 yuan is exactly one of the most cruel and largest mainstream battlefields for China's new energy vehicles today. This market faces not a single brand, but a product group formed by many domestic new energy brands densely layout. Consumers are extremely sensitive to range, space, intelligent driving, cockpit, hybrid efficiency, and even price.

Of course, Geely is not without products. Galaxy E5, Starship 7, and Lynk & Co some models have already entered this market, but from the whole new energy matrix perspective, there is still a need for more "mid-range forces" that can continuously stand at the top of niche markets and form stable monthly sales volumes. This is why the second half of the year is so important for Geely.

Gan Jiayue stated that Galaxy TT, Galaxy Warship 700, and Lynk & Co 07 GT, New Lynk & Co Z20, and other products are entering the market one after another, essentially bearing the same task: to let Geely new energy's sales structure further transform from "few star models + high-end brands" to a product matrix with multiple stable pivot points. According to Geely announced plans, Galaxy will also expand mainstream market coverage through featured new products, main model upgrades, etc., while Lynk & Co 07 GT aims for the 150,000 to 200,000 yuan B-class plug-in hybrid wagon market.

An automotive group that reached 3 million units, 4 million units, and future 6.5 million units scale cannot always rely on one or two hit products to support growth. In the second half of the year, what Geely truly needs to prove is whether it can establish a whole row of "mid-range forces". This is the first product system exam that "One Geely" must accept after completing brand sorting.

"One Geely" Starts Subtraction, Profit Sheet Starts Addition

In the past decade or so, Geely built a huge brand and technology system through acquisitions, incubation, and internal innovation. It helped Geely complete the leap from a Chinese independent automaker to a global automotive group, but following this came multiple brands, multiple platforms, multiple R&D teams, multiple sales systems, and even product cross-over in similar price ranges.

During the industry's high-growth period, this model could cover efficiency problems through incremental growth; when the industry enters stock competition, repeated R&D, repeated procurement, repeated channels, and internal product competition will directly reflect on the profit sheet. Therefore, the most important significance of "One Geely" is to do a "subtraction" to the complex system left behind by past rapid expansion.

Gan Jiayue revealed that after "One Geely" integration, Geely has adjusted product planning with cross-over, reducing product quantity by about 20%. At the same time, R&D starts sharing vehicle architecture, electronic-electrical architecture, three-electric, assisted driving, and smart cockpit technology resources; procurement promotes joint procurement; manufacturing coordinates production; channels and after-sales gradually co-build, middle and back-office human resources, finance, legal, and other resources also begin coordination.

These changes have finally entered the financial statements. In the first half of the year, Geely's administrative expense ratio decreased 0.2 percentage points year-on-year to 1.7%, R&D investment ratio decreased 0.3 percentage points to 5.2%; in the case of rapid overseas business expansion, sales expense ratio still remains basically flat compared to the same period last year. At the same time, Geely's total R&D investment still reached 9.061 billion yuan, up 8% year-on-year.

Even more noteworthy is that in the first half of this year, Geely continued to actively compress supplier payment terms, currently supplier payment terms have been unified to within 60 days, small and medium suppliers further shortened to within 30 days; listed company accounts payable turnover days decreased from 115 days last year to 103 days, second quarter further dropped to 96 days.

For automakers, extending payment terms can improve short-term cash flow, shortening payment terms means true money flows out earlier. Geely chose the latter, essentially using its own cash reserves to exchange for supply chain stability. By the end of June, Geely cash reserves still reached a historic high of 69.56 billion yuan.

So, the value of 69.56 billion yuan besides "Geely has a lot of money on the ledger", it also gave Geely the qualification to make long-term choices in the industry's low-profit cycle.

Gasoline Vehicles Are Another Card in Geely's Globalization

There is another number in the semi-annual report that is easily overlooked.

In the first half of the year, Geely gasoline and gasoline hybrid model sales reached 623,500 units, down 8.8% year-on-year. Surface appearance seems not very eye-catching. But Gan Jiayue responded that the same period China gasoline and gasoline hybrid market overall decreased about 17%, Geely decline significantly smaller than market, thus instead achieving market share increase.

In past few years, some automakers equated "comprehensive new energy transformation" with quickly exiting gasoline vehicles, but for an ultra-large automotive group like Geely, the answer is obviously more complex. So what Geely did to gasoline vehicles was redefinition, laying out from harmless and intelligentization two directions.

Gan Jiayue pointed out that in the future Geely will no longer continue to develop traditional pure gasoline products, but gradually transition to i-HEV Smart Engine hybrid, reducing fuel consumption through electrification, while moving intelligent cockpit, assisted driving, and other capabilities formed in new energy era to gasoline foundation.

Currently i-HEV has covered Emgrand, Xingyue L, Xingrui and other main products, within the year will also add 3 model types, year-end i-HEV plan to hit monthly sales over 30,000 units, and enter European, Asia-Pacific, UK, Australia New Zealand and other overseas markets in 2027. In this way, China Star's role will also change. In the first half of the year, China Star sales exceeded 580,000 units, continuing to contribute stable sales and profits to Geely. For today's Geely, cash flow created by gasoline vehicles can continue to support large-scale investment in new energy, AI, globalization, etc.; after i-HEV transformation, China Star can again become an important product tool for Geely entering some overseas markets.

This strategy is actually a very realistic technical route selection, letting different energy forms serve different markets. Pure electric suits mature infrastructure markets, plug-in hybrid, extended-range cover more new energy scenarios, i-HEV adapts to areas with insufficient charging facilities, methanol can enter more special energy markets. Geely ultimately hopes to establish a system where five technical routes parallel: pure electric, plug-in hybrid, extended-range, gasoline hybrid, alcohol-hydrogen.

From this perspective, gasoline vehicles are not Geely new energy transformation's "historical burden", but are being re-constructed as a tool in the globalization era.

Only 21 months since launch, cumulative sales exceeded 800,000 units—Geely Xingyuan, with its "Xingyuan Speed" of "1 unit delivered per minute on average," once again shattered growth records in the Chinese new energy vehicle market. On August 10, Geely Xingyuan officially launched exclusive fan appreciation rights for 800,000 users: Starting August 11, 800,000 owners can log in to the Geely Galaxy APP to draw benefits such as Capybara IP merchandise, car accessories, charging service fee discount coupons, etc. All gifts come from the real demands of previous user research. Meanwhile, for users waiting more than (including) 28 days for delivery, Xingyuan specially sets exclusive [Xingyi Gifts], ensuring every expectation receives a response.

Behind the choice of 800,000 users lies the mutual pursuit of "Champion Strength" and "Champion Fan Appreciation Power"

The sustained hot sales of Geely Xingyuan do not rely on impulse growth catalyzed by short-term traffic, but rather a long-term value realization. In 2025, Geely Xingyuan won the sales champion in all categories of the Chinese auto market; in the first half of 2026, cumulative sales exceeded 249,000 units, up 21% year-over-year, firmly securing the sales champion position in all categories. In the A0-level pure electric sub-segment, its market share exceeds 30%—among every 3 users who choose an A0 pure electric sedan, 1 chooses Geely Xingyuan. In the first quarter of this year, Geely Xingyuan even made it into the top three global new energy vehicle sales, becoming the only model from a Chinese brand to enter this list.

Meanwhile, Geely Xingyuan has entered over 30 countries and regions globally, ranking in the top 2 for Chinese new energy hatchback exports from January to June 2026. In Brazil, sales exceeded 10,000 within just 5 months of launch, ranking first in Thai new energy sales in June. On August 5, Xingyuan officially launched in Australia, and will enter the EU and UK in the third quarter. From emerging markets to developed markets, Xingyuan is becoming a flowing Chinese business card.

Hard-core strength is the "Champion Confidence": "Good Battery, Good Handling, Great Safety, Great Comfort" are indispensable

Behind the 800,000 sales, there are no shortcuts. Geely Xingyuan turned all user concerns about small cars into product certainty.

Regarding the tri-electric reliability that users care about most, Geely Xingyuan gave the most direct response with "Good Battery". The entire series is equipped with CATL cells, regardless of version or batch, users don't have to open blind boxes. Coupled with the Shendun Battery Security System and full-domain liquid cooling temperature control technology, 30% to 80% fast charging takes only 19 minutes, CLTC maximum range 480 km, the capacity of Xingyuan batteries still remains 96.5% after 84,000 km of actual testing—using hard-core data to dispel user concerns about pure electric travel.

In terms of "Good Handling", Geely Xingyuan not only adopts the rear-wheel drive + independent suspension architecture same as luxury cars, but also welcomes the deep empowerment from the "Chassis Master" Lotus Engineering Team. In January this year, Xingyuan partnered with the Lotus Engineering Team to fully participate in winter chassis tuning carried out in Sweden. In the icy and snowy environment below minus 30 degrees, around the ESC electronic stability control system, G-TCS all-weather anti-skid system, torque control, and whole vehicle dynamic performance, multiple rounds of strict testing and calibration were conducted. What Lotus brought to Xingyuan was not the aggression of a sports car, but the precision, balance, and stability precipitated from a hundred years of track tuning experience. Tracks pursue limits, while home use emphasizes discretion. Xingyuan converts limit capabilities into peace of mind all the way, bringing a driving control experience that is easy to handle, stable, and not car sick, allowing beginners to get started easily. This chassis system also helped Xingyuan complete the 130 km/h hook test and 80.7 km/h moose test that small cars of the same class never passed before, leaving extreme safety margins for users. Previously, a car owner in Wenzhou encountered a vehicle going the wrong way suddenly in dense fog, twice emergency handling to turn danger into safety, which is precisely the strength endorsement of this "Track-level Tuning" chassis under extreme scenarios.

Good handling is the confidence for active risk avoidance, while "Great Safety" is the last line of defense for protecting users. Geely Xingyuan partnered with CCTV to successfully challenge continuous collision tests of 50 km/h front and 55 km/h side, and smoothly passed AEB 120 km/h braking stop + AES 130 km/h active avoidance. A car owner in Chengdu, after an accident where the vehicle was sandwiched front and back by a truck and nearly totaled, found the A and B pillars intact, zero intrusion into the passenger compartment, doors opened normally, and the owner safe and sound—afterwards he chose Xingyuan again without hesitation. This trust from real users outweighs any safety certification.

Beyond hard power, "Great Comfort" is a longer promise from Geely Xingyuan to users. In terms of products, Xingyuan for the first time downgraded the Thousand Miles Ocean Auxiliary Driving H3 solution from high-end cars to the A0-level market, covering highway NOA, 300+ scenario automatic parking, and 25 active safety functions. Coupled with Flyme Auto2 smart cockpit and quasi-B class spacious space, 70L super large front storage box and 10L co-pilot drawer, let small car users equally enjoy the comfortable large space of free storage.

On the service side, relying on Geely Group's comprehensive user system, over 2,300 self-built charging stations cover 220 cities, over 2,600 service networks across the country achieve full coverage for cities above the fourth tier, first non-operational owners enjoy a lifetime warranty for the tri-electric system—providing full-link guarantee from energy replenishment to after-sales, allowing users to buy with peace of mind and use with comfort.

"Galaxy-Style Fan Appreciation" continues to upgrade, going to beauty together with 800,000 users

Good products are the cornerstone, but what truly let Geely Xingyuan change from "1 car" to "800,000 users' common choice" is the emotional connection of mutual pursuit with users. From the beginning of launch giving Haagen-Dasz upon arrival to the dealership, Harbin Ice and Snow Carnival, to partnering with the World's No. 1 Wealth God Temple to send wealth blessings; from "Island Lie Flat Gift Pack" to Capybara surprise benefits, to today's 800,000 exclusive fan appreciation rights—Xingyuan has always played with users.

This emotion is also converting into more beautiful value. Relying on the "Our Xingyuan" charity plan, Xingyuan and car owners lit up the basketball court for basketball teenagers in Daliangshan, Sichuan, helped football children realize their dreams in the green field in Qiannan, Guizhou. This summer, Xingyuan joined forces with car owners to launch the "North Melon South Move" action, helping Henan melon farmers broaden sales channels, while sending cooling relief to outdoor workers under high temperatures. User kindness is gathered into concrete actions, making every choice become a power to convey beauty.

21 months since launch, sales exceeded 800,000 units—this is a hard-core answer paper that Geely Xingyuan has handed to the market and users, and even more a vivid witness to the value progression of Chinese new energy small cars. In the future, Geely Xingyuan will continue to take user needs as the core, uphold the "Good Battery, Good Handling, Great Safety, Great Comfort" champion product strength, especially based on the chassis tuning tempered by ice and snow of the Lotus Engineering Team, continuously refreshing the value standards of pure electric small cars, together with thousands of users, going to a new journey of beauty.

Hanya 21 bulan selepas pelancaran, jualan terkumpul telah melepasi 800,000 unit — Geely Xingyuan dengan "Kecepatan Xingyuan" yang "menghantar 1 unit setiap minit" secara purata, sekali lagi mencatatkan rekod pertumbuhan pasaran kereta elektrik China. Pada 10 Ogos, Geely Xingyuan secara rasmi melancarkan hak istimewa peminat khusus untuk 800,000 pengguna: bermula 11 Ogos, semua pemilik 800,000 unit boleh log masuk ke Aplikasi Geely Galaxy untuk menarik周边 IP Capybara, aksesori kenderaan, kupon diskaun caj pengecasan dan faedah lain, semua hadiah berasal daripada permintaan sebenar yang dikumpulkan daripada penyelidikan pengguna sebelum ini. Selain itu, bagi pengguna yang menunggu penghantaran melebihi (termasuk) 28 hari, Xingyuan khas ditetapkan eksklusif [Hadiah Khas Xingyi], untuk memastikan setiap harapan mendapat sambutan.

Di sebalik pilihan 800,000 pengguna adalah "kekuatan juara" dan "kekuatan memanjat peminat juara" yang saling berdepan

Jualan tinggi berterusan Geely Xingyuan bukan bergantung pada pertumbuhan denyut yang diandaikan oleh aliran trafik jangka pendek, tetapi merupakan pelupusan nilai jangka panjang. Pada 2025, Geely Xingyuan merangkul kejuaraan jualan model semua kategori pasaran kereta China; pada suku pertama 2026, jualan terkumpul melebihi 249,000 unit, meningkat 21% berbanding tahun sebelumnya, kekal sebagai juara jualan semua kategori. Dalam segmen pasaran sedan elektrik kecil A0, bahagian pasarnya melebihi 30% — setiap 3 pengguna yang memilih sedan elektrik kecil A0, 1 di antaranya memilih Geely Xingyuan. Pada suku pertama tahun ini, Geely Xingyuan bahkan berjaya masuk ke dalam tiga teratas jualan kereta elektrik global, menjadi satu-satunya model jenama China yang memasuki senarai tersebut.

Sementara itu, Geely Xingyuan telah mendarat di lebih 30 negara dan wilayah, menempati TOP 2 eksport model hatchback tenaga baru China pada Januari hingga Jun 2026. Pada Brazil, jualan memecahkan 10,000 unit hanya dalam 5 bulan, menempati pertama jualan tenaga baru Thailand pada Jun. Pada 5 Ogos, Xingyuan secara rasmi mendarat di Australia, suku ketiga ini akan masuk ke EU dan United Kingdom. Dari pasaran berkembang ke pasaran maju, Xingyuan sedang menjadi kartu nama China yang bergerak.

Kekuatan tulen adalah "keyakinan juara": "Bateri Baik, Pengendalian Baik, Keselamatan Besar, Kenyamanan Besar" tidak boleh terlepas satu pun

Di sebalik jualan 800,000 unit, tiada jalan pintas. Geely Xingyuan mengubah semua kebimbangan pengguna terhadap kereta kecil menjadi kepastian pada produk.

Dalam kebolehpercayaan tiga sistem elektrik yang paling diberi perhatian pengguna, Geely Xingyuan memberikan respons paling langsung dengan "Bateri Baik". Semua model dilengkapi sel bateri CATL, tidak mengira versi atau lot, pengguna tidak perlu membuka kotak buta. Dipasangkan dengan Sistem Keselamatan Bateri Shen Dun dan teknologi pengawalan suhu sejagat bercair, pengecasan pantas 30% hingga 80% hanya mengambil 19 minit, jangkauan tertinggi CLTC 480 km, Xingyuan yang dipandu 84,000 km dalam ujian sebenar kapasiti bateri masih mengekalkan 96.5% — menggunakan data tulen untuk menghapuskan kebimbangan pengguna terhadap perjalanan elektrik.

Dalam "Pengendalian Baik", Geely Xingyuan tidak hanya menggunakan arkitektur pemanduan belakang belakang + suspens bebas yang sama seperti kereta mewah, malah menerima penglibatan mendalam dari "Ahli Chasis" Pasukan Kejuruteraan Lotus. Pada Januari tahun ini, Xingyuan bekerjasama dengan Pasukan Kejuruteraan Lotus, mengambil bahagian sepenuhnya dalam penyetelan chasis musim sejuk yang dijalankan di Sweden. Dalam persekitaran salji dan ais dengan suhu lebih 30 darjah di bawah sifar,围绕 ESC sistem kawalan kestabilan elektronik, sistem serba cuaca G-TCS, kawalan tork dan prestasi dinamik kenderaan, telah menjalankan beberapa pusingan ujian dan pengkalan yang ketat. Apa yang Lotus bawa kepada Xingyuan bukan agresiviti kereta lumba, tetapi ketepatan, keseimbangan dan kestabilan yang disimpan daripada pengalaman penyetelan litar seratus tahun. Litar mengejar kuasa maksimum, rumah tangga mengutamakan langkah. Xingyuan menukarkan kuasa maksimum kepada perjalanan yang selamat, membawa pengalaman pemanduan yang mudah, stabil dan tidak pening, membolehkan pemula dengan mudah menguasai. Sistem chasis ini membantu Xingyuan menamatkan ujian ikan kail 130 km/h yang tidak pernah dilalui oleh kereta kecil kelas yang sama, ujian rusa 80.7 km/h, meninggalkan margin keselamatan maksimum kepada pengguna. Sebelumnya pemilik Wenzhou yang tidak dijangka kenderaan memandu berlawanan arah dalam kabut tebal, dua kali pengendalian kecemasan mengubah bahaya menjadi selamat, adalah bukti kekuatan sistem chasis "penyetelan tahap litar" ini dalam situasi ekstrem.

Pengendalian Baik adalah keyakinan elak bahaya aktif, manakala "Keselamatan Besar" adalah garis pertahanan terakhir bagi melindungi pengguna. Geely Xingyuan bekerjasama dengan CCTV, berjaya cabaran ujian perlanggaran terus 50 km/h hadapan dan 55 km/h sisi, berjaya lulus AEB 120 km/h henti + AES 130 km/h elak aktif. Seorang pemilik di Chengdu menghadapi keadaan kemalangan selepas kenderaan hampir rosak total akibat serangan dari hadapan dan belakang lori, tiang A, B selamat tidak ada kerosakan, kabin penumpang tidak diganggu, pintu boleh dibuka dengan normal, pemilik selamat tanpa cecedra — selepas itu dia dengan tidak ragu-ragu memilih Xingyuan sekali lagi. Kepercayaan ini daripada pengguna sebenar melebihi semua pengesahan keselamatan.

Di luar kekuatan tulen, "Kenyamanan Besar" adalah komitmen jangka panjang Geely Xingyuan kepada pengguna. Pada produk, Xingyuan pertama kali menurunkan pakej bantuan memandu H3 Qian Li Hao Han yang sama dengan kereta高端 ke pasaran kelas A0, meliputi NOA lebuh raya, parking automatik +300+ senario, 25 fungsi keselamatan aktif. Dipadu dengan smart kokpit Flyme Auto2 dan ruang luas hampir kelas B, peti depan 70L dan laci penumpang belakang 10L, membolehkan pengguna kereta kecil menikmati ruang besar yang santai dan bebas.

Jasa sokongan bergantung kepada sistem pengguna lengkap Kumpulan Geely, lebih 2,300 stesen pengecasan sendiri meliputi 220 bandar, lebih 2,600 rangkaian servisan negara mencapai liputan menyeluruh bandar tahap keempat ke atas, pemilik bukan operasi pertama menikmati jaminan seumur hidup untuk tiga sistem elektrik — dari pengisian tenaga hingga selepas jualan sepenuhnya menjamin, membolehkan pengguna membeli dengan yakin, menggunakan dengan senang.

"Penghormatan Peminat Galaxy" Berterusan Berterusan, Menemani 800,000 Pengguna Menuju Keindahan

Produk bagus adalah asas, dan yang sebenar membuat Geely Xingyuan berubah dari "1 kereta" kepada "pilihan bersama 800,000 pengguna" adalah sambungan emosi yang saling berdepan dengan pengguna. Dari ketika pelancaran sehingga ke kedai memberi Häagen-Dazs, Pesta Salji Harbin, sehingga bekerjasama dengan Kuil Dewa Kekayaan Terhebat memberikan doa kekayaan; dari "Pakej Rehat Pulau" hingga faedah kejutan Capybara, sehingga hak istimewa peminat khas 800,000 kini — Xingyuan sentiasa bermain bersama pengguna.

Emosi ini juga ditukarkan kepada lebih nilai indah. Berikutan "Xingyuan Kita" rancangan amal, Xingyuan dan pemilik menyala lapangan bola di Gunung Daliangshan, Sichuan, membantu anak bola di Qian Nan, Guizhou memadamkan impian lapangan hijau. Musim panas tahun ini, Xingyuan menyelia pemegang bersama memulakan "Operasi Labu Utara ke Selatan", membantu petani melon Henan melebarkan saluran jualan, pada masa yang sama menghantar kesejukan kepada pekerja luar di suhu panas tinggi. Kebaikan pengguna dikumpulkan menjadi tindakan sebenar, membolehkan setiap pilihan menjadi kekuatan menghantar keindahan.

Pelancaran 21 bulan, jualan memecahkan 800,000 unit — ini adalah jawapan tulen yang Geely Xingyuan berikan kepada pasaran dan pengguna, lebih lagi adalah penyaksian hidup kemajuan nilai kereta kecil tenaga baru China. Masa depan, Geely Xingyuan akan terus berlandaskan keperluan pengguna sebagai teras, memegang "Bateri Baik, Pengendalian Baik, Keselamatan Besar, Kenyamanan Besar" kekuatan produk juara, terutamanya dengan penyetelan chasis yang dicucuk es dan air oleh Pasukan Kejuruteraan Lotus sebagai asas, berterusan menyegarkan piawaian nilai kereta kecil elektrik, bersama beribu-ribu pengguna menuju ke perjalanan indah baharu.

800,000 people buying cars, what answer would they choose? The sales list writes it clearly: Geely Xingyuan. 21 months on the market, 800,000 users voted with their hard-earned money, bringing this A0-class small car to the sales champion throne. Someone asks, why is it them? Peel away the marketing filter, take it apart to see the hard-core assets of this small car, and you will find: Hit products never rely on luck, but rather on solid, cross-class product strength.

1. Good Battery, No Blind Box Gaming

What are small cars most afraid of? False range claims, unreliable batteries. Xingyuan directly gives you peace of mind: Equipped with CATL cells across the board, regardless of version or batch, users never have to play the blind box. Coupled with an all-domain liquid cooling temperature control system, CLTC range up to 480km, real-world tested range redemption rate exceeds 100%; 30% to 80% fast charging takes only 19 minutes, recharging efficiency leads in class. Plus Shenhu battery safety system and 11-in-1 intelligent e-drive, full-link protection from cell protection to BMS smart management. Regarding the battery, Xingyuan welded 'peace of mind' to the car.

2. Good Chassis, Even Beginners Dare to Let Loose

Having a good battery isn't enough, driving well is the real skill. Xingyuan's chassis is honed with real skill: Joint tuning by China and Germany, rear-wheel drive + multi-link independent suspension standard across the board, 4.95m turning radius, U-turn in narrow alleys in one go. This January, the team also partnered with Lotus Engineering to travel to Sweden, repeatedly honed ESC and anti-slip systems in minus 30°C ice and snow, sediment track experience into daily stability. 130km/h Fishhook Test, 80.7km/h Moose Test, unique in its class. Wenzhou owner avoided danger twice with emergency evasions on a foggy day, this is the best live ad for this chassis.

3. Good Safety, Stand Tough Without Fear

Driving control is face, safety is the lining. Xingyuan partnered with CCTV to challenge frontal 50km/h + lateral 55km/h continuous collision, high voltage system powers down in seconds, battery pack does not smoke or catch fire, passenger cabin structure intact; AEB stop at 120km/h, AES active avoidance at 130km/h, active and passive safety maxed out directly. A Chengdu owner's car was rear-ended by a box truck, crashed into 'total loss level' but unscathed, bought another Xingyuan afterward; Thailand owner rear-ended and crushed by 18-wheeler heavy truck, similarly escaped safely. Regarding safety matters, Xingyuan never plays games.

Small cars shouldn't just be cheap, they must be reliable. Xingyuan achieved cross-class quality in battery, chassis, safety three major matters, only then earned the confidence of 800,000 users. How to choose an A0-class small car? Remember one sentence: Like Xingyuan, willing to pile up materials, daring to weld safety bottom line, just buy it without hesitation.

The domestic car market in 2026 is undergoing a multi-round reshuffle cycle characterized by policy adjustments, market saturation, weak demand, and heated competition. The industry's overall growth momentum continues to weaken, and the overall environment is becoming increasingly severe.

With the continuous increase of entering car companies and the dense clustering of new models, homogeneous competition in the market has become increasingly intense. Endless price involution continues to compress industry profit margins. Meanwhile, consumer market confidence is insufficient, terminal purchasing power continues to decline, consumer willingness to purchase vehicles is low, and the mood of holding cash and watching is strong, further dragging down terminal vehicle sales. Multiple negative factors stacked, combined with the impact of earlier consumption overdrawn, peak summer off-season impact, and continuous shrinkage of the fuel vehicle market, the downward pressure on the 2026 car market is fully highlighted.

 

Data from the CPCA shows that retail sales of passenger cars nationwide from July 1st to 26th reached 1.123 million vehicles, a year-on-year decrease of 18% and a month-on-month decrease of 13%. Most car companies are trapped in a passive situation of "cutting prices to exchange for volume, scale to exchange for survival." Increasing revenue without increasing profit has become a common pain point in the industry, and the industry elimination race has fully accelerated. Against the backdrop of the entire industry bearing pressure and moving downward, Geely Automobile broke through the trend, presenting an outstanding performance sheet with strong cycle resilience: Overall sales in July broke through 250,000 vehicles, reaching 250,161 vehicles. For five consecutive months, sales achieved both year-on-year and month-on-month double growth. It is the only mainstream vehicle manufacturer currently continuing to grow steadily in the car market. Breaking out of independent growth trends in the industry winter, it fully demonstrates its solid system competitiveness and risk resistance ability. Unlike the common low-price involution tactics in the industry, Geely Automobile's sustained growth is not at the cost of sacrificing profits or overdrawing brands, but rather actively abandons disorderly price wars, firmly anchors the high-quality development strategy, focuses on the dual improvement of operational quality and profit quality, relies on the dual-wheel drive of going global and brand premiumization, completes the strategic leap from "scale leading" to "value leading", and provides a new model for car companies' long-term healthy operation and navigating the industry cycle. Explosive growth in the overseas market is the core incremental added value for Geely Automobile to hedge against domestic car market pressure and solidify the high-quality development base. In July 2026, Geely's overseas sales created a new historical high, reaching 106,663 vehicles, a huge year-on-year surge of 202%. For two consecutive months, it has firmly secured the tier of monthly sales of 100,000 units. Overseas sales account for a high proportion of 42% of total sales, and the effectiveness of the global layout has been fully realized. As of July, Geely has completed 58% of the annual export target of one million units. The pace of going overseas is far ahead of the industry average, becoming a benchmark for domestic car companies' global development.

Geely's overseas expansion is not simply product export, but high-value, high-quality global deep cultivation, completely getting rid of the industry common disease of low-end exports. Currently, Geely's multiple high-value-added models firmly rank on global mainstream market lists. Geely EX2 topped the Thailand EV monthly sales champion and firmly ranks at the front of Brazil EV and Mexico pure electric vehicle sales; Geely EX5 EMi swept the plug-in hybrid market champions in Poland, Slovenia, and Bulgaria, and firmly ranked TOP 2 in the Mexico plug-in hybrid market segment, relying on hardcore product strength to establish a foothold in overseas high-value markets. At the same time, Geely continues to optimize the overseas expansion mode. In July, it successfully acquired Ford's Spain factory, entering the European core market with an innovative model of light assets, low cost, and short cycle. This effectively avoids trade barriers and geopolitical policy risks and builds barriers for long-term global development. With Zeekr 9X landing in the Middle East in the third quarter and i-HEV Smart Engine technology going global in the fourth quarter, Geely's second growth curve of globalization is accelerating in formation, and the profit closed-loop capability is continuously strengthened.

If overseas expansion has opened up incremental space, then brand premiumization is the core engine for Geely to improve profit quality and jump out of industry involution. Currently, domestic car market homogeneous competition is intensifying. Most car companies are deeply trapped in the vicious cycle of configuration involution and price involution, and profit space is continuously compressed. However, Geely firmly promotes the premiumization strategy, achieving brand value leaps with technology and product strength. The premium brand Zeekr under the company delivered 35,837 vehicles in July, a 111% surge year-on-year, continuing steadily upwards, stabilizing its status as a benchmark for independent luxury brands.

From market reputation and industry data, Zeekr has truly established itself in the luxury brand camp. The Jielanlu Report shows that Zeekr consumer perception, brand confidence, and product recommendation rates are far exceeding the industry average. The flagship model Zeekr 9X, relying on standard 800V high-voltage architecture, LiDAR, and other hardcore configurations across the series, has retained the high-end large SUV sales champion for many consecutive months with an average price of over 530,000 yuan. Its NPS net recommendation value ranks first among all 500,000 yuan+ categories.

It is worth noting that the Zeekr 9X 5-seat version launched with a low-key "no press conference" stance. Relying not on marketing hype, nor participating in price involution, it achieved market breakthroughs with hardcore product strength. It has become a scarce, high-profit, premiumization sample recognized by the capital market, significantly increasing Geely's overall net profit per vehicle and brand premium ability.

In the domestic stock market, Geely also achieved steady growth with simultaneous volume and price increases, breaking through the industry's "price drop to move volume" predicament. In July, Geely's domestic sales were 143,498 vehicles, growing 4% counter-trend month-on-month, leading the industry in an environment where the overall car market plummeted. Relying on the joint effort of four brands and differentiated matrix layout, Geely achieved full coverage of segmented markets: Geely Galaxy firmly stays on the mainstream new energy track, Xingyuan cumulative sales exceeded 800,000 vehicles, continuously defending the Chinese all-category vehicle sales champion; Lynk & Co digs deep into the high-end sports market, new product launches explode the market immediately; The China Star Series continues to lead the fuel overall market, consecutively ranking first in Chinese brand fuel passenger vehicle sales for 9 consecutive years. Under the background of continuous shrinkage of the fuel vehicle market, it holds the basic board and explores new value.

Looking at the 2026 car market pattern, industry pessimistic expectations have been fully released at the valuation end, and the market is gradually entering the critical window period of bottoming out and recovery. In the current situation of accelerated industry reshuffle, short-term price involution can only exchange for temporary scale; only high-quality growth can navigate the cycle. Geely Automobile, relying on the dual-track strategy of "Overseas High-end Expansion + Local Brand Upward", avoided the homogenization involution trap, continuously optimized product structure and profit structure, achieving triple growth in sales, reputation, and profits. As the only Chinese vehicle stock with positive stock price growth among "A+H Shares" since the beginning of the year, Geely has been consistently favored by multiple domestic and overseas brokerages such as JPMorgan Chase, Morgan Stanley, and China Merchants Securities International, and is recognized as the core layout target for the auto sector in the second half of the year.

Behind the five consecutive months of growth defying the trend is Geely Automobile's strategic determination to adhere to long-termism and deepen high-quality development. In the new stage where the industry says goodbye to wild growth and enters a new stage of refined competition, Geely uses technology as the foundation, value as the core, and the global as the layout, completely getting rid of the low-efficiency competition of low-price involution, walking a path of sustainable, high-profit, and high-resilience development. Not only does it solidify the foundation for its own long-term development, but it also sets a new benchmark for the high-quality transformation and global breakthrough of China's automotive industry.

Pasaran kereta domestik pada tahun 2026 berada dalam kitaran pencabaran berganda yang termasuk penyesuaian dasar, kepuasan pasaran, permintaan yang lemah, dan persaingan yang sangat sengit. Keupayaan pertumbuhan keseluruhan industri berterusan melemah, dan keadaan keseluruhan semakin tegang. Di satu pihak, subsidi pembelian kenderaan baharu elektrik ditarik balik sepenuhnya, dan dasar insentif cukai pembelian kereta telah mengecut secara besar-besaran. Keuntungan dasar telah hilang sepenuhnya, dan kelebihan mendorong pertumbuhan yang bergantung oleh pengeluar kereta pada masa lalu tidak wujud lagi; Di pihak lain, jumlah kenderaan yang dimiliki oleh pasaran kereta domestik telah mencapai tahap kepuasan, ruang untuk penambahan hampir habis, dan industri telah memasuki fasa persaingan jumlah sedia ada yang kejam.

Sambil pengeluar kereta yang memasuki pasaran semakin bertambah, model baharu berkumpul dengan padat, persaingan keseragaman pasaran semakin sengit, dan persaingan harga tanpa henti sentiasa memampaskan ruang keuntungan industri. Sementara itu, kepercayaan pasaran pengguna tidak mencukupi, kuasa beli di hujung rantaian berterusan menurun, niat pengguna untuk membeli kereta rendah, dan emosi menunggu dengan wang tunai sangat ketara, seterusnya menarik turun jualan kenderaan siap akhir. Gabungan beberapa faktor buruk, ditambah lagi dengan kesan penggunaan berlebihan sebelumnya, kejutan musim sejuk musim panas, dan pengontrakannya pasaran kereta petrol, tekanan turun pasaran kereta tahun 2026 telah kelihatan jelas.

 

Data yang dipaparkan oleh Persekutuan Penjualan Kenderaan Pengguna menunjukkan, penjualan runcit kenderaan penumpang nasional pada 1 hingga 26 Julai sebanyak 1.123 juta unit, turun 18% berbanding tahun lalu, turun 13% berbanding bulan sebelumnya, kebanyakan pengeluar kereta terjerumus ke dalam keadaan pasif "turun harga tukar kuantiti, saiz tukar kehidupan", peningkatan pendapatan tetapi tidak peningkatan keuntungan menjadi masalah biasa industri, pertandingan penyingkiran industri telah dipercepatkan secara menyeluruh. Di bawah latar belakang besar di mana seluruh industri menanggung tekanan turun, Geely Automobile telah menembus keluar melawan trend, memberikan rekod prestasi yang cemerlang yang mempunyai ketahanan kitaran yang kuat: jualan keseluruhan Julai melampaui 250,000 unit, mencecah 250,161 unit, mencapai pertumbuhan serentak dan bulanan untuk lima bulan berturut-turut, merupakan satu-satunya syarikat kenderaan utama yang terus stabil meningkat di pasaran kereta semasa, berjalan keluar dari trend pertumbuhan bebas dalam musim sejuk industri, menunjukkan sepenuhnya daya saing sistem yang kukuh dan keupayaan mengelakkan risiko. Berbeza dengan pendekatan persaingan harga rendah yang umum dalam industri, pertumbuhan berterusan Geely Automobile bukan pada kos mengorbankan keuntungan, mengeksploitasi merek, tetapi secara aktif meninggalkan perang harga tanpa tertib, mematuhi ketat strategi pembangunan berkualiti tinggi, memberi tumpuan kepada peningkatan berkali-kali kualiti operasi dan kualiti keuntungan, bergantung pada pendorongan dua roda keluar luar negara dan penggemukan merek, menamatkan lompatan strategik dari "pemandu skala" ke "pemandu nilai", menyediakan model baharu bagi operasi kesihatan jangka panjang pengeluar kereta, menembusi kitaran industri. Pertumbuhan letupan pasaran luar negara, adalah penambahan teras teras Geely Automobile untuk melawan tekanan pasaran kereta domestik, mengukuhkan platform pertumbuhan berkualiti tinggi. Pada Julai 2026, jualan luar negara Geely mencapai rekod baharu tertinggi, mencapai 106,663 unit, meningkat mengejut 202% berbanding tahun lalu, menstabilkan tangga jualan bulanan seratus ribu unit selama dua bulan berturut-turut, bahagian jualan luar negara daripada jumlah jualan mencecah 42%, pencapaian pelan globalisasi telah terlaksana sepenuhnya. Sehingga Julai, Geely telah mencapai 58% daripada sasaran eksport juta tahunan, kemajuan keluar luar negara memimpin jauh daripada purata industri, menjadi contoh pembangunan globalisasi pengeluar kereta domestik.

Keluar luar negara Geely bukan sekadar eksport produk, tetapi penggarapan globalisasi nilai tinggi, berkualiti tinggi, menghapuskan sepenuhnya penyakit biasa industri eksport tahap rendah. Pada masa ini, Geely beberapa model nilai tambah tinggi tetap stabil dalam senarai pasaran utama global, Geely EX2 menjuarai jualan bulanan kereta elektrik Thailand, tetap stabil dalam Brazil kereta elektrik, Mexico model murni elektrik senarai teratas; Geely EX5 EMi merampas kejuaraan pasaran hibrid di Poland, Slovenia, Bulgaria, di pasaran hibrid khusus Mexico tetap stabil di TOP2, dengan kekuatan produk yang kukuh tetap stabil di pasaran nilai tinggi luar negara. Sementara itu, Geely terus mengoptimumkan model keluar luar negara, Julai berjaya membeli Kilang Ford Sepanyol, dengan model inovasi aset ringan, kos rendah, jangka masa pendek masuk ke pasaran teras Eropah, mengelakkan halangan perdagangan dan risiko dasar geopolitik dengan berkesan, membina penghalang untuk pembangunan jangka panjang globalisasi. Sambil Zeekr 9X mula di Timur Tengah suku ketiga, teknologi i-HEV Pintar suku keempat sepenuhnya keluar luar negara, keluk pertumbuhan kedua globalisasi Geely membentuk secara berpecut, keupayaan penutupan keuntungan berterusan diperkukuh.

Jika boleh dikatakan keluar luar negara membuka ruang penambahan, maka penggemukan merek adalah enjin teras Geely meningkatkan kualiti keuntungan, melompat keluar persaingan industri. Sekarang pasaran kereta domestik persaingan keseraman semakin meningkat, kebanyakan pengeluar kereta terjerumus ke dalam kitaran terburuk persaingan persediaan, persaingan harga, ruang keuntungan diteruskan dikompres, sedangkan Geely mengutamakan strategi penggemukan, mencapai lonjakan nilai merek dengan teknologi dan kekuatan produk. Merek premium bawahan Zeekr Julai jumlah penghantaran mencecah 35,837 unit, meningkat tajam 111% berbanding tahun lalu, berterusan stabil meningkat, menstabilkan status contoh merek mewah autonomi.

Dari reputasi pasaran dan data industri, Zeekr telah benar-benar berdiri teguh dalam kalangan merek mewah. Laporan Jianlan Road menunjukkan, persepsi pengguna Zeekr, kepercayaan merek, cadangan produk jauh melebihi purata industri, model bendera Zeekr 9X dengan arkitektur voltan tinggi 800V, lidar, konfigurasi keras tetap lain pada seluruh siri, dengan purata harga lebih 530,000 Yuan, berturut-turut menjuarai SUV besar mewah selama beberapa bulan, nilai cadangan bersih NPS nya menduduki puncak model semua kategori di atas 500,000 Yuan. Yang patut diperhatikan, Zeekr 9X versi lima tempat duduk dilancarkan dengan sikap rendah diri "tiada pelancaran", tidak bergantung pada pemasaran membuat bising, tidak menyertai persaingan harga, dengan kekuatan produk keras mencapai keluaran pasaran, menjadi contoh yang boleh untung dan jarang yang diakui pasaran modal, meningkatkan dengan ketara keuntungan bersih keseluruhan Geely per unit dan keupayaan premium merek.

Di pasaran jumlah domestik, Geely juga mencapai pertumbuhan stabil kuantiti dan harga naik sama, memecahkan keadaan terperangkap "turun harga laluan kuantiti" industri. Julai jualan dalam negara Geely 143,498 unit, pertumbuhan 4% melawan trend berbanding bulan sebelumnya, memimpin industri dalam persekitaran yang keseluruhan pasaran kereta turun dengan ketara. Berdasarkan empat merek kerja sama, susun atur matriks berbeza, Geely mencapai penutup semua pasaran khusus: Geely Galaxy tetap stabil dalam laluan utama baharu, Xingyuan jualan kumulatif lebih 800,000 unit, berterusan mempertahankan juara jualan model semua kategori China; Lynk & Co menggali pasaran sukan premium, model baharu dilancarkan serta-merta meledakkan pasaran; Siri China Star berterusan memimpin pasaran petrol, berturut-turut 9 tahun juara jualan kenderaan penumpang petrol merek China, mengekalkan tapak asas, menggali nilai baru dalam latar belakang pasaran petrol terus mengecut.

Melihat keseluruhan struktur pasaran kereta 2026, jangkaan pesimisme industri telah dilepaskan sepenuhnya di hamparan penilaian, pasaran secara beransur-ansur memasuki tempoh tingkap pemulihan asas penting. Di masa kini pengacuan industri dipercepatkan, persaingan harga jangka pendek hanya boleh mendapatkan skala sementara, hanya pertumbuhan berkualiti tinggi dapat menembusi kitaran. Geely Automobile dengan strategi dua landasan "Kawasan Luar Negara Premium + Merek Tempatan Naik", mengelakkan perangkap persaingan keseragaman, terus mengoptimumkan struktur produk dan struktur keuntungan, mencapai tiga pertumbuhan jualan, reputasi, keuntungan. Sebagai saham kenderaan China tunggal dengan harga saham positif meningkat sejak permulaan tahun dalam "Saham A+H", Geely telah diterima oleh J.P. Morgan, Morgan Stanley, Securities International China Merchants, dan banyak lagi syarikat sekuriti dalam dan luar negara sama-sama dilihat positif, diiktiraf sebagai objek susun atur teras sektor kereta setengah tahun kedua.

Di belakang lima kenaikan berturut-turut melawan trend, adalah ketabahan strategik Geely Automobile yang memegangkan prinsip jangka panjang, penggarapan mendalam pembangunan berkualiti tinggi. Dalam fasa baharu industri berpisah daripada pertumbuhan liar, memasuki persaingan terperinci, Geely dengan teknologi sebagai asas, nilai sebagai teras, global sebagai struktur, menghapuskan persaingan berkesan rendah persaingan harga rendah, keluar jalan pembangunan yang boleh diteruskan, keuntungan tinggi, ketahanan tinggi, bukan sahaja untuk pembangunan jangka panjang diri membina asas, malah untuk transformasi berkualiti tinggi industri automobil China, pencapaian globalisasi menubuhkan contoh baharu.

Recently, Geely Holding Group announced its performance for the first half of 2026, once again becoming the focus of industry attention.

Data shows that Geely Holding Group's total sales volume in the first half of 2026 reached 1,934,842 units, setting a new historical record. Among them, new energy vehicle sales reached 1,100,893 units, a year-on-year increase of 10%, with new energy penetration rate further rising to 56.9%. In the first half, Geely Automobile Holdings Limited (0175.HK) sold 1,422,958 units, setting a new high for the same period; new energy vehicle sales (including Geely, Lynk & Co, Zeekr) were 799,454 units, a year-on-year increase of 10%, with a new energy penetration rate of 56%.

According to CPCA data, Geely Automobile's domestic terminal retail sales volume in the first half of the year was 1.021 million units, ranking first in China's passenger car domestic sales for the first half of 2026, and also the only domestic brand to exceed sales of one million units.

However, to truly understand Geely's "new historical record" this time, one cannot only look at the total volume of 1.93 million units, nor stay only at the domestic first place of 1.021 million units. What is more worth asking is: Against the backdrop of slowing industry growth, divergent user demands, and intensifying global competition, what exactly does Geely rely on to beat the market?

It can be said that Geely's performance in the first half of the year was not just a refresh of sales records, but a concentrated realization of its long-term system capabilities once again.

In Geely's first-half performance report, several "Firsts" stood out especially.

Among them, Geely China Star sales reached 581,000 units, firmly holding the first place in domestic brand fuel vehicle sales; Zeekr delivered 178,000 units, a year-on-year increase of 97%, with delivery growth rate ranking first in the luxury new energy market. At the same time, Geely Xingyuan monthly sales broke through 50,000 units, cumulative sales exceeded 750,000 units since listing, continuously reigning as the sales champion across all brands and categories, becoming a genuine national hit.

These "Firsts" seem to come from different tracks, but together reveal an important characteristic of Geely's growth: running fast, and walking steadily. Among them, China Star stabilizes the fuel vehicle base, continuing to maintain leadership in the stock market; Zeekr accelerates upward breakthrough, and Xingyuan continues to scale up in the mainstream new energy market.

Fuel and new energy, mainstream and high-end, scale and value, different sectors are not simply a zero-sum game, but gradually forming a mutually supportive growth structure. This balance is precisely the most worthy part of attention in Geely's first-half performance.

Supporting this balanced growth, on one hand is a multi-brand lineup with clear positioning and wide coverage; on the other hand, it is the continuous deepening of the "One Geely" strategic integration.

Not long ago, Geely Holding Group Chairman Li Shufu publicly stated that they will orderly close, cancel, and merge relevant redundant entities of Geely Automobile Group Co., Ltd., focusing advantageous resources to strengthen the core listed platform of Geely Automobile Holdings Limited. This more precise resource allocation for different market cycles and user needs is also further improving the operating efficiency and anti-cycle ability of the entire group.

From this perspective, what Geely truly deserves attention to is not just how many "Firsts" were captured, but behind these "Firsts", a growth system balancing scale, structure, and efficiency is forming. This ability to hold the base while continuously opening up new volume is the key for Geely to traverse industry cycles and maintain long-term leadership.

Another important growth lever for Geely comes from the overseas market.

From the performance in the first half of the year, Geely's overseas business is entering an accelerated realization period. Its overseas sales reached 474,228 units, a year-on-year increase of 158%, exceeding the total export sales of 2025. More worth noting is that its overseas growth is not mainly relying on traditional fuel vehicles for volume, but simultaneously upgrading towards new energy and high-end. Its new energy product export sales in the first half were 277,000 units, a surge of 585% year-on-year, with new energy proportion reaching 58%. This means Geely's overseas business growth logic is gradually shifting to relying on new energy technology, product experience, and brand value to open up incremental space.

Among them, Geely Galaxy new energy products entered the top sales ranks in multiple overseas markets; Zeekr won championships in niche markets of countries such as Thailand, Malaysia, Mexico.

This global synergy is also reflected in the performance of other brands under Geely Holding Group. Among them, Volvo Cars sold 325,000 units in the first half, of which new energy sales were 161,000 units, a year-on-year increase of 3.8%, with new energy penetration rate 50%. Pure electric model deliveries grew for 9 consecutive months, and new energy transformation continued to breakthrough.

In addition, Polestar Cars sold 30,400 units in the first half, setting a new historical record, achieving sales breakthroughs in major markets such as the UK, Germany, and South Korea. Proton Cars sold 100,300 units in the first half, a year-on-year increase of 39.1%, creating the best sales performance since 2011. It is worth mentioning that the Proton e.MAS 7 PHEV launched in February of this year continued to sell well, leading the Malaysian plug-in hybrid niche market.

Of course, a new historical record is only an interim result. Another issue worth noting is, with Geely having already stood on a new step, what cards does it have in hand for the second half of the year?

From the currently released information, Geely's new product and technology offensive in the second half of the year remains dense. First is Geely Galaxy TT. As a mid-to-large pure electric sedan, its body length reaches 4999mm, wheelbase is 2920mm, and it will match the Qianli Haohan H7 assisted driving solution. From the product positioning perspective, Galaxy TT targets young consumers' needs for sports design, smart experience, and personality expression, and also means Geely Galaxy will further extend to the higher value pure electric sedan market.

While products break through upwards, Geely's technical base is also continuing to upgrade. On July 16, Geely Galaxy's global first "Thunder 16-in-1 Intelligent Electric Drive" is about to be launched, native adapted to 800V high voltage platform, and 16 categories of functional modules including motors, silicon carbide electronic control, whole vehicle thermal management, etc. are highly integrated. The "16-in-1" will also be systemically integrated to further optimize whole vehicle space, weight, energy consumption and cost, continuously enhancing Geely Galaxy's competitive barrier.

Additionally, the imminent arrival of Galaxy Warship 700 also means that Geely will officially enter the new track of plug-in hybrid hard-core SUVs, which combines growth potential and profit margins.

For an enterprise that has already stood at the forefront of the Chinese automobile market, "selling more" is only the first stage; how to improve efficiency while expanding scale, how to maintain business quality during new energy transformation, and how to replicate domestic competitiveness to the global market are the questions that must be answered to become a world-class automobile group. And Geely is steadily walking on this path of advanced development.