He leaned back against the seat, not because he was tired, but to see the entire chessboard clearly. On August 17, Li Shufu resigned as Chairman of the Geely Auto Board of Directors, and An Conghui took over. With no performance explosion, no shareholder pressure, at a juncture of 173.6 billion in semi-annual revenue and a 46% surge in profit, this car-making visionary voluntarily handed over the steering wheel. Some said Geely was changing its regime, quite the opposite; Li Shufu used this exit to secure Geely's entry ticket for the next thirty years.

I. Founder Yields Place, Harder Than Starting a Business

Li Shufu is not a defeated general, but a monarch who voluntarily stepped down from the throne. In the past thirty years, every risky move Geely made bore Li Shufu's name—daring to make cars, daring to buy Volvo, daring to bet on new energy. But as the company grew to Geely's scale, with seven or eight brands globally and business spanning Europe, Asia, and South America, relying on one person to make decisions is like letting an aircraft carrier chase a speedboat. He saw through it: a founder's intuition is the company's ceiling and its limit. An Conghui is a professional manager grown from Geely itself, working from the grassroots to the core. Li Shufu's words "Professional talent is rare" were handing the baton to someone who had truly run on the track. This baton pass is not a shift in power, but a victory of organizational life over individual lifespan.

II. What's Missing is Not Technology, but the Explosive Power of Hit Products

The new chairman didn't read a welcome report upon taking office, but first admitted shortcomings: "Lack of hit products, lack of mid-tier strength." In the first half, Zeekr sold 178,000 units crazily, Xingyuan stormed the entry-level market list, but in the middle golden belt of 150,000 to 300,000, Geely was surrounded like an iron barrel by BYD, Li Auto, and AITO. Chassis, intelligent driving, batteries, Geely lacks none of these, but what is missing is the chemical reaction to turn technology into hit products. So "One Geely" is no longer a slogan—cutting overlapping models, R&D expenses decreased, procurement tightened into one rope, the goal is one: make every penny strike a sound-producing product. In the first half of electrification, it was about lone heroes; in the second half, it is about the speed of system punches.

III. The Next Chapter of Globalization, Relying on Leverage Instead of Building Factories

Sold 474,000 units overseas in the first half, more than doubled year-on-year, but Geely played smarter this time. Li Shufu made things clear: not building new factories everywhere, sharing capacity with Ford in Spain, borrowing Volvo's European foundation, landing in Malaysia relying on Proton, side by side with Renault in South America. Investments made over these years finally assembled into a global manufacturing network. The early routine of Chinese car companies going overseas was shipping and selling cars, what Geely wants to do is package technology, supply chain, and localization together, quietly taking root in other people's markets. At this time, the founder's personal will cannot cover time zones and national borders, must let the organization grow thousands of feet, to run for Geely on the Earth.

Li Shufu stepped back, Geely took a big step forward. After Steve Jobs, Apple was still making money, but products changing the world were fewer; what Geely wants to prove is not whether changing the person still allows making money, but whether the gene of daring to bet and venture will break without the strongman. On An Conghui's desk lay the semi-annual report, and also three new car model blueprints. The real exam has just begun—not testing who sits on that chair, but testing whether that chair can shine on its own. The founder's value has never been standing on the stage forever, but letting the stage be empty, and the show can still be more wonderful.

Dia bersandar ke belakang pada sandaran kerusi, bukan kerana letih, tetapi untuk melihat keseluruhan papan catur. Pada 17 Ogos, Li Shufu meletakkan jawatan sebagai Pengerusi Jawatankuasa Pengarah Geely Automobile, An Conghui mengambil alih. Tiada kejatuhan prestasi secara mengejut, tiada paksaan pemegang saham, pada ketika pendapatan setengah tahun 173.6 bilion dan keuntungan meningkat 46 peratus, penggagas kereta ini secara sukarela menyerahkan roda stereng. Ada yang mengatakan Geely akan berubah, sebaliknya, Li Shufu menggunakan penarikan diri kali ini untuk mendapatkan tiket masuk Geely untuk tiga puluh tahun akan datang.

1. Pengasas Meletakkan Jawatan, Lebih Sukar Berbanding Memulakan Perniagaan

Li Shufu bukan jeneral yang kalah, sebaliknya raja yang menunduk sendiri. Selama tiga puluh tahun lalu, setiap langkah berani Geely ada nama Li Shufu—berani buat kereta, berani beli Volvo, berani bertaruh tenaga baharu. Tetapi apabila syarikat tumbuh ke saiz Geely, tujuh atau lapan jenama global, perniagaan merentasi Eropah, Asia dan Amerika Selatan, bergantung pada seorang sahaja membuat keputusan sama dengan membiarkan kapal induk mengejar bot cepat. Dia melihat dengan jelas: intuisi pengasas adalah had atas syarikat, juga siling. An Conghui adalah pengurus profesional yang tumbuh dari Geely sendiri, dari asas ke teras, apa kata Li Shufu "bakat profesional sukar dicari", adalah menghantar tongkat estafet kepada seseorang yang benar-benar berlari di lintasan. Serah terima ini bukan peralihan kuasa, kemenangan kehidupan organisasi terhadap jangka hayat individu.

2. Bukan Kekurangan Teknologi, Tetapi Daya Ledak Produk Hits

Presiden baru tidak membaca berita gembira, tetapi mendedahkan kelemahan: "Kekurangan produk hits, kekurangan kekuatan tengah." Separuh tahun pertama Zeekr menjual 178,000 unit, Xingyuan menjangkau pasaran permulaan, tetapi kawasan emas 150,000 hingga 300,000 di tengah, Geely dikelilingi BYD, Li Auto, AITO seperti besi. Chassis, pemanduan pintar, bateri, Geely tidak kurang apa-apa, yang kekurangan adalah reaksi kimia untuk mengubah teknologi menjadi produk hits. Jadi "Satu Geely" bukan lagi slogan—memotong model yang bertindih, kos penyelidikan diturunkan, pembelian dirapatkan menjadi satu tali, matlamatnya satu: membuat setiap sen menghasilkan produk yang berkesan. Separuh pertama elektrifikasi bertanding pahlawan sendirian, separuh kedua bertanding kelajuan sistem memukul.

3. Bab Baharu Globalisasi, Tidak Bergantung Membina Kilang Tetapi Berpinjam Tenaga

Separuh tahun pertama dijual 474,000 unit di luar negara, meningkat dua kali ganda daripada tahun lalu, tetapi Geely kali ini bermain lebih bijak. Li Shufu melontarkan kata-kata: tidak membina kilang di mana-mana, berkongsi kapasiti Sepanyol dengan Ford, meminjam asas Eropah Volvo, di Malaysia bergantung pada Proton, Amerika Selatan bahu-membahu dengan Renault. Pelaburan sebelum dan selepas tahun-tahun ini akhirnya disusun menjadi rangkaian pembuatan global. Lepak kereta China pada awal pelayaran ke luar negara ialah menghantar dan menjual kereta, Geely hendak melakukan ialah membungkus teknologi, bekalan, tempatan bersama, meresap secara senyap ke pasaran orang lain. Pada masa ini, kehendak peribadi pengasas tidak dapat menutupi zona waktu dan sempadan negara, mesti membiarkan organisasi tumbuh beribu kaki, menggantikan Geely berlari di atas Bumi.

Li Shufu mundur setapak, Geely melangkah satu langkah besar. Selepas Jobs, Apple masih untung, tetapi produk mengubah dunia kurang; Geely hendak membuktikan, bukan ganti orang lain boleh buat duit atau tidak, tetapi selepas tinggalkan orang kuat, gen berani bertaruh berani terjah akan terputus atau tidak. Di meja An Conghui ada laporan separuh tahun, ada tiga lukisan model kereta baru. Ujian sebenar baru bermula—bukan ujian siapa duduk kerusi itu, tetapi ujian kerusi itu boleh bersinar sendiri atau tidak. Nilai pengasas, bukan selamanya berdiri di pentas, tetapi membiarkan pentas kosong, drama masih lebih menarik.

Over the past two days, we attended Geely's interim performance briefing, which mainly highlighted the "123456" strategy and the 5th Generation Energy Replenishment Technology.

Well, understanding this from an outsider's perspective, it simply means Geely wants to accelerate its own globalization.

If you observe closely, you will find that the so-called "product globalization" of most domestic automakers nowadays is a form of pseudo-globalization. Either they manufacture products domestically and ship them out to sell, or they build factories locally for local production.

But Geely's globalization is not this model; it uses others' factories to build its own cars. So you see why Geely spent 221 million euros to acquire a stake in the Ford factory in Spain, and why it upgrades the capacity of the Proton factory in Malaysia from 200,000 units to 500,000 units. Actually, these are both Version 2.0 of "local car manufacturing".

Although many might think that if a car's assembly, supply chain, and sales channels are all handled by foreigners, it is no longer considered a "Chinese car", foreign consumers seeing production sources outside China theoretically makes it easier to boost sales volume, after all, their stereotype is that "Made in China is cheap but dare not buy".

Actually, the 5th Generation Energy Replenishment Technology also addresses the same issue, which is solving deeper-level user fears, because only if users dare to buy, can the cars be sold.

Therefore, the true essence of Geely's globalization is to strip "Chinese car" labels from the products, finally transforming itself into a global brand without national attributes.

Consumers can reject "Made in China", but it is hard to reject a car produced in Spain, assembled by Europeans, with transparent technical standards.

On August 17, Geely Automobile announced its mid-year 2026 performance. Almost at the same time, a more symbolic handover was also taking place.

Li Shufu resigned as Chairman and Executive Director of Geely Automobile Holdings Limited, with An Conghui taking over as Chairman. For Geely, amidst simple personnel adjustments, the enterprise achieved a governance upgrade after a new phase of development.

After all, today Geely Automobile has set its 2030 goal at sales volume over 6.5 million units and revenue exceeding 1 trillion yuan. Having reached the current scale, how to establish a systemic, professional, and young management system, to let Geely transform from being driven by "one person" to truly becoming the cause of "a group of people", has become key to supporting the next round of growth.

Right at this node, Geely presented a semi-annual report with considerable weight. In the first half of the year, Geely's total sales volume exceeded 1.42 million units, total revenue reached 173.6 billion yuan, up 15% year-on-year, maintaining growth for six consecutive years; core net profit attributable to shareholders reached 9.68 billion yuan, up 46% year-on-year, profit growth significantly outpaced revenue growth; gross margin reached 17.9%, core net profit margin increased to 5.6%, revenue per vehicle increased 16% year-on-year to 112,000 yuan. By the end of June, cash reserves further reached a historic high of 69.56 billion yuan.

If the management handover solves the question of "who will lead Geely forward in the future", then the semi-annual report this year answers what kind of Geely the new management team is taking over. At least based on the current portfolio, An Conghui is taking over an automotive group with a stable financial foundation, a gradually clear brand matrix, rapid expansion in overseas markets, while still possessing ample technology and cash reserves.

Of course, a good hand does not mean the game will be easy. Geely's full-year sales target for this year reached 3.45 million, completed 1.423 million in the first half, still needs to complete over 2 million in the second half; after rapid growth in new energy vehicle sales, the mainstream market of 120,000 to 250,000 yuan still needs to strengthen "mid-range products"; after overseas sales exceeded 470,000, how to move from exports to truly local operations has become a new exam question; meanwhile, "One Geely" still needs to continue to solve the efficiency problems behind multiple brands, multiple platforms, and a huge organizational system...

At this time, what is truly worth discussing in this semi-annual report is no longer how much money Geely earned. After the important management handover, they are jointly answering: When Geely goes from a 3 million unit-level automaker to a 6.5 million unit-level global automotive group, what does it rely on to achieve the next round of growth?

Aiming for One Million Units, Geely's Globalization Reached the Moment to "Change Track"

One of the most notable changes Geely witnessed in the first half of the year was overseas markets. Data shows that in the first half of the year, Geely Automobile overseas sales exceeded 474,000 units, up 158% year-on-year. Among them, new energy vehicle overseas sales reached 277,000 units, up 585% year-on-year, new energy vehicles accounted for 58.5% of overseas sales proportion. By the first half of the year, Geely has covered 114 core overseas markets, global channels exceeded 2,000.

Such growth directly changed Geely's goals set at the beginning of the year.

At the mid-year performance conference, An Conghui, Chairman of Geely Automobile Holdings Limited, announced raising the 2026 overseas sales target from 640,000 units to 920,000 units, and further proposed challenging 1 million units. The more long-term goal is even more aggressive; in the future, Geely hopes two-thirds of sales come from overseas.

The importance of this sentence may be even greater than "exporting one million units" itself. Because if calculated based on Geely's 2030 sales target of over 6.5 million units, two-thirds means in the future Geely may need to support a sales scale of millions of units overseas. At that time, overseas markets will not be a supplement to Chinese sales but must truly become core business on par with the Chinese market.

Therefore, what Geely is doing now is no longer just "selling more cars abroad".

Gan Jiayue, CEO of Geely Automobile Holdings Limited, stated that Geely is building an overseas system of "One Geely". Zeekr, Lynk & Co, Geely, and other brands share middle and back-office resources, and establish different scale goals around Pan-European, ASEAN, Latin America & Africa, Eastern Europe, Central Asia, and Middle East regions. Among them, Pan-European market target reaches 600,000 units, ASEAN 500,000 units, Latin America & Africa 400,000 units, Eastern Europe 300,000 units, Central Asia & Middle East 200,000 units, together forming a 2 million unit overseas foundation. This is also what Geely internationalization calls the "123456" strategy.

Overseas goals have changed, and the methods to achieve these numbers are all different.

In the past, the most typical path for Chinese cars going overseas was producing domestically and exporting via trade; one step further, independently building factories locally. Now, Geely is trying to utilize industrial resources accumulated from years of global mergers and acquisitions and cooperation to turn overseas partners' existing capacity into its own global manufacturing network.

An Conghui revealed that Geely's overseas manufacturing system has already begun to take shape. Malaysia Proton factory is upgrading to a 500,000 unit Southeast Asian production base; Spain Ford factory has about 500,000 units capacity, will produce multiple Geely brand models in the future; Volvo Europe factory can take on Geely's high-end products; Renault合作的 Brazil project planned capacity about 300,000 units. Geely summarizes this as "industrial symbiotic" going overseas, that is, using existing resources of partners like Volvo, Proton, Renault, Ford, etc., to accelerate localization with a relatively lighter asset model.

The value of this system will be more obvious in the environment where global trade barriers are increasing. For an enterprise planning for most future sales to come from overseas, true globalization is having R&D, production, supply chain, channels, and after-sales service capabilities in different markets. To this, Gan Jiayue specifically emphasized at the press conference "whether after-sales service can be done well is one of the important marks of whether Chinese automakers can successfully go global", which actually explains that Geely's understanding of globalization is changing.

From selling products to managing markets, then to managing local industrial systems, this is a layer of change behind Geely's export numbers that deserves more attention. Moreover, overseas growth is turning back to improve Geely's profit structure. Taking Galaxy Xingyuan as an example, it undertakes the task of sales volume domestically, but overseas markets, due to higher selling prices and profit space, can contribute better revenue per vehicle. In the first half of the year, Xingyuan exported 87,000 units, accounting for over 40% of Galaxy brand exports, some overseas market selling prices significantly higher than domestic.

In other words, past exports solved "selling more cars", in the future Geely hopes to solve "where to sell cars for more profit".

Strengthen Both Ends, Next Step is to Strengthen the "Waist"

However, the beautiful numbers in the semi-annual report do not mean Geely has no problems. At the performance meeting, An Conghui directly pointed out the most realistic shortcoming in the current product structure: Geely new energy still lacks a strong enough "mid-range product".

Today Geely's product matrix two ends are already quite clear.

High-end market, Zeekr has gradually built price and brand support. In the first half of the year, Zeekr sales reached 178,400 units, up 97% year-on-year, sales accounted for 12.5% of Geely total sales, but contributed 31.7% of revenue, average transaction price around 350,000 yuan, meaning Zeekr is undertaking the important task of Geely improving revenue per vehicle and profit structure. The other end, Galaxy has established scale advantages. In the first half of the year, Galaxy sales close to 520,000 units, Xingyuan and other products became important volume-driving models.

What truly needs strengthening is the middle.

120,000 to 250,000 yuan is exactly one of the most cruel and largest mainstream battlefields for China's new energy vehicles today. This market faces not a single brand, but a product group formed by many domestic new energy brands densely layout. Consumers are extremely sensitive to range, space, intelligent driving, cockpit, hybrid efficiency, and even price.

Of course, Geely is not without products. Galaxy E5, Starship 7, and Lynk & Co some models have already entered this market, but from the whole new energy matrix perspective, there is still a need for more "mid-range forces" that can continuously stand at the top of niche markets and form stable monthly sales volumes. This is why the second half of the year is so important for Geely.

Gan Jiayue stated that Galaxy TT, Galaxy Warship 700, and Lynk & Co 07 GT, New Lynk & Co Z20, and other products are entering the market one after another, essentially bearing the same task: to let Geely new energy's sales structure further transform from "few star models + high-end brands" to a product matrix with multiple stable pivot points. According to Geely announced plans, Galaxy will also expand mainstream market coverage through featured new products, main model upgrades, etc., while Lynk & Co 07 GT aims for the 150,000 to 200,000 yuan B-class plug-in hybrid wagon market.

An automotive group that reached 3 million units, 4 million units, and future 6.5 million units scale cannot always rely on one or two hit products to support growth. In the second half of the year, what Geely truly needs to prove is whether it can establish a whole row of "mid-range forces". This is the first product system exam that "One Geely" must accept after completing brand sorting.

"One Geely" Starts Subtraction, Profit Sheet Starts Addition

In the past decade or so, Geely built a huge brand and technology system through acquisitions, incubation, and internal innovation. It helped Geely complete the leap from a Chinese independent automaker to a global automotive group, but following this came multiple brands, multiple platforms, multiple R&D teams, multiple sales systems, and even product cross-over in similar price ranges.

During the industry's high-growth period, this model could cover efficiency problems through incremental growth; when the industry enters stock competition, repeated R&D, repeated procurement, repeated channels, and internal product competition will directly reflect on the profit sheet. Therefore, the most important significance of "One Geely" is to do a "subtraction" to the complex system left behind by past rapid expansion.

Gan Jiayue revealed that after "One Geely" integration, Geely has adjusted product planning with cross-over, reducing product quantity by about 20%. At the same time, R&D starts sharing vehicle architecture, electronic-electrical architecture, three-electric, assisted driving, and smart cockpit technology resources; procurement promotes joint procurement; manufacturing coordinates production; channels and after-sales gradually co-build, middle and back-office human resources, finance, legal, and other resources also begin coordination.

These changes have finally entered the financial statements. In the first half of the year, Geely's administrative expense ratio decreased 0.2 percentage points year-on-year to 1.7%, R&D investment ratio decreased 0.3 percentage points to 5.2%; in the case of rapid overseas business expansion, sales expense ratio still remains basically flat compared to the same period last year. At the same time, Geely's total R&D investment still reached 9.061 billion yuan, up 8% year-on-year.

Even more noteworthy is that in the first half of this year, Geely continued to actively compress supplier payment terms, currently supplier payment terms have been unified to within 60 days, small and medium suppliers further shortened to within 30 days; listed company accounts payable turnover days decreased from 115 days last year to 103 days, second quarter further dropped to 96 days.

For automakers, extending payment terms can improve short-term cash flow, shortening payment terms means true money flows out earlier. Geely chose the latter, essentially using its own cash reserves to exchange for supply chain stability. By the end of June, Geely cash reserves still reached a historic high of 69.56 billion yuan.

So, the value of 69.56 billion yuan besides "Geely has a lot of money on the ledger", it also gave Geely the qualification to make long-term choices in the industry's low-profit cycle.

Gasoline Vehicles Are Another Card in Geely's Globalization

There is another number in the semi-annual report that is easily overlooked.

In the first half of the year, Geely gasoline and gasoline hybrid model sales reached 623,500 units, down 8.8% year-on-year. Surface appearance seems not very eye-catching. But Gan Jiayue responded that the same period China gasoline and gasoline hybrid market overall decreased about 17%, Geely decline significantly smaller than market, thus instead achieving market share increase.

In past few years, some automakers equated "comprehensive new energy transformation" with quickly exiting gasoline vehicles, but for an ultra-large automotive group like Geely, the answer is obviously more complex. So what Geely did to gasoline vehicles was redefinition, laying out from harmless and intelligentization two directions.

Gan Jiayue pointed out that in the future Geely will no longer continue to develop traditional pure gasoline products, but gradually transition to i-HEV Smart Engine hybrid, reducing fuel consumption through electrification, while moving intelligent cockpit, assisted driving, and other capabilities formed in new energy era to gasoline foundation.

Currently i-HEV has covered Emgrand, Xingyue L, Xingrui and other main products, within the year will also add 3 model types, year-end i-HEV plan to hit monthly sales over 30,000 units, and enter European, Asia-Pacific, UK, Australia New Zealand and other overseas markets in 2027. In this way, China Star's role will also change. In the first half of the year, China Star sales exceeded 580,000 units, continuing to contribute stable sales and profits to Geely. For today's Geely, cash flow created by gasoline vehicles can continue to support large-scale investment in new energy, AI, globalization, etc.; after i-HEV transformation, China Star can again become an important product tool for Geely entering some overseas markets.

This strategy is actually a very realistic technical route selection, letting different energy forms serve different markets. Pure electric suits mature infrastructure markets, plug-in hybrid, extended-range cover more new energy scenarios, i-HEV adapts to areas with insufficient charging facilities, methanol can enter more special energy markets. Geely ultimately hopes to establish a system where five technical routes parallel: pure electric, plug-in hybrid, extended-range, gasoline hybrid, alcohol-hydrogen.

From this perspective, gasoline vehicles are not Geely new energy transformation's "historical burden", but are being re-constructed as a tool in the globalization era.

Only 21 months since launch, cumulative sales exceeded 800,000 units—Geely Xingyuan, with its "Xingyuan Speed" of "1 unit delivered per minute on average," once again shattered growth records in the Chinese new energy vehicle market. On August 10, Geely Xingyuan officially launched exclusive fan appreciation rights for 800,000 users: Starting August 11, 800,000 owners can log in to the Geely Galaxy APP to draw benefits such as Capybara IP merchandise, car accessories, charging service fee discount coupons, etc. All gifts come from the real demands of previous user research. Meanwhile, for users waiting more than (including) 28 days for delivery, Xingyuan specially sets exclusive [Xingyi Gifts], ensuring every expectation receives a response.

Behind the choice of 800,000 users lies the mutual pursuit of "Champion Strength" and "Champion Fan Appreciation Power"

The sustained hot sales of Geely Xingyuan do not rely on impulse growth catalyzed by short-term traffic, but rather a long-term value realization. In 2025, Geely Xingyuan won the sales champion in all categories of the Chinese auto market; in the first half of 2026, cumulative sales exceeded 249,000 units, up 21% year-over-year, firmly securing the sales champion position in all categories. In the A0-level pure electric sub-segment, its market share exceeds 30%—among every 3 users who choose an A0 pure electric sedan, 1 chooses Geely Xingyuan. In the first quarter of this year, Geely Xingyuan even made it into the top three global new energy vehicle sales, becoming the only model from a Chinese brand to enter this list.

Meanwhile, Geely Xingyuan has entered over 30 countries and regions globally, ranking in the top 2 for Chinese new energy hatchback exports from January to June 2026. In Brazil, sales exceeded 10,000 within just 5 months of launch, ranking first in Thai new energy sales in June. On August 5, Xingyuan officially launched in Australia, and will enter the EU and UK in the third quarter. From emerging markets to developed markets, Xingyuan is becoming a flowing Chinese business card.

Hard-core strength is the "Champion Confidence": "Good Battery, Good Handling, Great Safety, Great Comfort" are indispensable

Behind the 800,000 sales, there are no shortcuts. Geely Xingyuan turned all user concerns about small cars into product certainty.

Regarding the tri-electric reliability that users care about most, Geely Xingyuan gave the most direct response with "Good Battery". The entire series is equipped with CATL cells, regardless of version or batch, users don't have to open blind boxes. Coupled with the Shendun Battery Security System and full-domain liquid cooling temperature control technology, 30% to 80% fast charging takes only 19 minutes, CLTC maximum range 480 km, the capacity of Xingyuan batteries still remains 96.5% after 84,000 km of actual testing—using hard-core data to dispel user concerns about pure electric travel.

In terms of "Good Handling", Geely Xingyuan not only adopts the rear-wheel drive + independent suspension architecture same as luxury cars, but also welcomes the deep empowerment from the "Chassis Master" Lotus Engineering Team. In January this year, Xingyuan partnered with the Lotus Engineering Team to fully participate in winter chassis tuning carried out in Sweden. In the icy and snowy environment below minus 30 degrees, around the ESC electronic stability control system, G-TCS all-weather anti-skid system, torque control, and whole vehicle dynamic performance, multiple rounds of strict testing and calibration were conducted. What Lotus brought to Xingyuan was not the aggression of a sports car, but the precision, balance, and stability precipitated from a hundred years of track tuning experience. Tracks pursue limits, while home use emphasizes discretion. Xingyuan converts limit capabilities into peace of mind all the way, bringing a driving control experience that is easy to handle, stable, and not car sick, allowing beginners to get started easily. This chassis system also helped Xingyuan complete the 130 km/h hook test and 80.7 km/h moose test that small cars of the same class never passed before, leaving extreme safety margins for users. Previously, a car owner in Wenzhou encountered a vehicle going the wrong way suddenly in dense fog, twice emergency handling to turn danger into safety, which is precisely the strength endorsement of this "Track-level Tuning" chassis under extreme scenarios.

Good handling is the confidence for active risk avoidance, while "Great Safety" is the last line of defense for protecting users. Geely Xingyuan partnered with CCTV to successfully challenge continuous collision tests of 50 km/h front and 55 km/h side, and smoothly passed AEB 120 km/h braking stop + AES 130 km/h active avoidance. A car owner in Chengdu, after an accident where the vehicle was sandwiched front and back by a truck and nearly totaled, found the A and B pillars intact, zero intrusion into the passenger compartment, doors opened normally, and the owner safe and sound—afterwards he chose Xingyuan again without hesitation. This trust from real users outweighs any safety certification.

Beyond hard power, "Great Comfort" is a longer promise from Geely Xingyuan to users. In terms of products, Xingyuan for the first time downgraded the Thousand Miles Ocean Auxiliary Driving H3 solution from high-end cars to the A0-level market, covering highway NOA, 300+ scenario automatic parking, and 25 active safety functions. Coupled with Flyme Auto2 smart cockpit and quasi-B class spacious space, 70L super large front storage box and 10L co-pilot drawer, let small car users equally enjoy the comfortable large space of free storage.

On the service side, relying on Geely Group's comprehensive user system, over 2,300 self-built charging stations cover 220 cities, over 2,600 service networks across the country achieve full coverage for cities above the fourth tier, first non-operational owners enjoy a lifetime warranty for the tri-electric system—providing full-link guarantee from energy replenishment to after-sales, allowing users to buy with peace of mind and use with comfort.

"Galaxy-Style Fan Appreciation" continues to upgrade, going to beauty together with 800,000 users

Good products are the cornerstone, but what truly let Geely Xingyuan change from "1 car" to "800,000 users' common choice" is the emotional connection of mutual pursuit with users. From the beginning of launch giving Haagen-Dasz upon arrival to the dealership, Harbin Ice and Snow Carnival, to partnering with the World's No. 1 Wealth God Temple to send wealth blessings; from "Island Lie Flat Gift Pack" to Capybara surprise benefits, to today's 800,000 exclusive fan appreciation rights—Xingyuan has always played with users.

This emotion is also converting into more beautiful value. Relying on the "Our Xingyuan" charity plan, Xingyuan and car owners lit up the basketball court for basketball teenagers in Daliangshan, Sichuan, helped football children realize their dreams in the green field in Qiannan, Guizhou. This summer, Xingyuan joined forces with car owners to launch the "North Melon South Move" action, helping Henan melon farmers broaden sales channels, while sending cooling relief to outdoor workers under high temperatures. User kindness is gathered into concrete actions, making every choice become a power to convey beauty.

21 months since launch, sales exceeded 800,000 units—this is a hard-core answer paper that Geely Xingyuan has handed to the market and users, and even more a vivid witness to the value progression of Chinese new energy small cars. In the future, Geely Xingyuan will continue to take user needs as the core, uphold the "Good Battery, Good Handling, Great Safety, Great Comfort" champion product strength, especially based on the chassis tuning tempered by ice and snow of the Lotus Engineering Team, continuously refreshing the value standards of pure electric small cars, together with thousands of users, going to a new journey of beauty.

Hanya 21 bulan selepas pelancaran, jualan terkumpul telah melepasi 800,000 unit — Geely Xingyuan dengan "Kecepatan Xingyuan" yang "menghantar 1 unit setiap minit" secara purata, sekali lagi mencatatkan rekod pertumbuhan pasaran kereta elektrik China. Pada 10 Ogos, Geely Xingyuan secara rasmi melancarkan hak istimewa peminat khusus untuk 800,000 pengguna: bermula 11 Ogos, semua pemilik 800,000 unit boleh log masuk ke Aplikasi Geely Galaxy untuk menarik周边 IP Capybara, aksesori kenderaan, kupon diskaun caj pengecasan dan faedah lain, semua hadiah berasal daripada permintaan sebenar yang dikumpulkan daripada penyelidikan pengguna sebelum ini. Selain itu, bagi pengguna yang menunggu penghantaran melebihi (termasuk) 28 hari, Xingyuan khas ditetapkan eksklusif [Hadiah Khas Xingyi], untuk memastikan setiap harapan mendapat sambutan.

Di sebalik pilihan 800,000 pengguna adalah "kekuatan juara" dan "kekuatan memanjat peminat juara" yang saling berdepan

Jualan tinggi berterusan Geely Xingyuan bukan bergantung pada pertumbuhan denyut yang diandaikan oleh aliran trafik jangka pendek, tetapi merupakan pelupusan nilai jangka panjang. Pada 2025, Geely Xingyuan merangkul kejuaraan jualan model semua kategori pasaran kereta China; pada suku pertama 2026, jualan terkumpul melebihi 249,000 unit, meningkat 21% berbanding tahun sebelumnya, kekal sebagai juara jualan semua kategori. Dalam segmen pasaran sedan elektrik kecil A0, bahagian pasarnya melebihi 30% — setiap 3 pengguna yang memilih sedan elektrik kecil A0, 1 di antaranya memilih Geely Xingyuan. Pada suku pertama tahun ini, Geely Xingyuan bahkan berjaya masuk ke dalam tiga teratas jualan kereta elektrik global, menjadi satu-satunya model jenama China yang memasuki senarai tersebut.

Sementara itu, Geely Xingyuan telah mendarat di lebih 30 negara dan wilayah, menempati TOP 2 eksport model hatchback tenaga baru China pada Januari hingga Jun 2026. Pada Brazil, jualan memecahkan 10,000 unit hanya dalam 5 bulan, menempati pertama jualan tenaga baru Thailand pada Jun. Pada 5 Ogos, Xingyuan secara rasmi mendarat di Australia, suku ketiga ini akan masuk ke EU dan United Kingdom. Dari pasaran berkembang ke pasaran maju, Xingyuan sedang menjadi kartu nama China yang bergerak.

Kekuatan tulen adalah "keyakinan juara": "Bateri Baik, Pengendalian Baik, Keselamatan Besar, Kenyamanan Besar" tidak boleh terlepas satu pun

Di sebalik jualan 800,000 unit, tiada jalan pintas. Geely Xingyuan mengubah semua kebimbangan pengguna terhadap kereta kecil menjadi kepastian pada produk.

Dalam kebolehpercayaan tiga sistem elektrik yang paling diberi perhatian pengguna, Geely Xingyuan memberikan respons paling langsung dengan "Bateri Baik". Semua model dilengkapi sel bateri CATL, tidak mengira versi atau lot, pengguna tidak perlu membuka kotak buta. Dipasangkan dengan Sistem Keselamatan Bateri Shen Dun dan teknologi pengawalan suhu sejagat bercair, pengecasan pantas 30% hingga 80% hanya mengambil 19 minit, jangkauan tertinggi CLTC 480 km, Xingyuan yang dipandu 84,000 km dalam ujian sebenar kapasiti bateri masih mengekalkan 96.5% — menggunakan data tulen untuk menghapuskan kebimbangan pengguna terhadap perjalanan elektrik.

Dalam "Pengendalian Baik", Geely Xingyuan tidak hanya menggunakan arkitektur pemanduan belakang belakang + suspens bebas yang sama seperti kereta mewah, malah menerima penglibatan mendalam dari "Ahli Chasis" Pasukan Kejuruteraan Lotus. Pada Januari tahun ini, Xingyuan bekerjasama dengan Pasukan Kejuruteraan Lotus, mengambil bahagian sepenuhnya dalam penyetelan chasis musim sejuk yang dijalankan di Sweden. Dalam persekitaran salji dan ais dengan suhu lebih 30 darjah di bawah sifar,围绕 ESC sistem kawalan kestabilan elektronik, sistem serba cuaca G-TCS, kawalan tork dan prestasi dinamik kenderaan, telah menjalankan beberapa pusingan ujian dan pengkalan yang ketat. Apa yang Lotus bawa kepada Xingyuan bukan agresiviti kereta lumba, tetapi ketepatan, keseimbangan dan kestabilan yang disimpan daripada pengalaman penyetelan litar seratus tahun. Litar mengejar kuasa maksimum, rumah tangga mengutamakan langkah. Xingyuan menukarkan kuasa maksimum kepada perjalanan yang selamat, membawa pengalaman pemanduan yang mudah, stabil dan tidak pening, membolehkan pemula dengan mudah menguasai. Sistem chasis ini membantu Xingyuan menamatkan ujian ikan kail 130 km/h yang tidak pernah dilalui oleh kereta kecil kelas yang sama, ujian rusa 80.7 km/h, meninggalkan margin keselamatan maksimum kepada pengguna. Sebelumnya pemilik Wenzhou yang tidak dijangka kenderaan memandu berlawanan arah dalam kabut tebal, dua kali pengendalian kecemasan mengubah bahaya menjadi selamat, adalah bukti kekuatan sistem chasis "penyetelan tahap litar" ini dalam situasi ekstrem.

Pengendalian Baik adalah keyakinan elak bahaya aktif, manakala "Keselamatan Besar" adalah garis pertahanan terakhir bagi melindungi pengguna. Geely Xingyuan bekerjasama dengan CCTV, berjaya cabaran ujian perlanggaran terus 50 km/h hadapan dan 55 km/h sisi, berjaya lulus AEB 120 km/h henti + AES 130 km/h elak aktif. Seorang pemilik di Chengdu menghadapi keadaan kemalangan selepas kenderaan hampir rosak total akibat serangan dari hadapan dan belakang lori, tiang A, B selamat tidak ada kerosakan, kabin penumpang tidak diganggu, pintu boleh dibuka dengan normal, pemilik selamat tanpa cecedra — selepas itu dia dengan tidak ragu-ragu memilih Xingyuan sekali lagi. Kepercayaan ini daripada pengguna sebenar melebihi semua pengesahan keselamatan.

Di luar kekuatan tulen, "Kenyamanan Besar" adalah komitmen jangka panjang Geely Xingyuan kepada pengguna. Pada produk, Xingyuan pertama kali menurunkan pakej bantuan memandu H3 Qian Li Hao Han yang sama dengan kereta高端 ke pasaran kelas A0, meliputi NOA lebuh raya, parking automatik +300+ senario, 25 fungsi keselamatan aktif. Dipadu dengan smart kokpit Flyme Auto2 dan ruang luas hampir kelas B, peti depan 70L dan laci penumpang belakang 10L, membolehkan pengguna kereta kecil menikmati ruang besar yang santai dan bebas.

Jasa sokongan bergantung kepada sistem pengguna lengkap Kumpulan Geely, lebih 2,300 stesen pengecasan sendiri meliputi 220 bandar, lebih 2,600 rangkaian servisan negara mencapai liputan menyeluruh bandar tahap keempat ke atas, pemilik bukan operasi pertama menikmati jaminan seumur hidup untuk tiga sistem elektrik — dari pengisian tenaga hingga selepas jualan sepenuhnya menjamin, membolehkan pengguna membeli dengan yakin, menggunakan dengan senang.

"Penghormatan Peminat Galaxy" Berterusan Berterusan, Menemani 800,000 Pengguna Menuju Keindahan

Produk bagus adalah asas, dan yang sebenar membuat Geely Xingyuan berubah dari "1 kereta" kepada "pilihan bersama 800,000 pengguna" adalah sambungan emosi yang saling berdepan dengan pengguna. Dari ketika pelancaran sehingga ke kedai memberi Häagen-Dazs, Pesta Salji Harbin, sehingga bekerjasama dengan Kuil Dewa Kekayaan Terhebat memberikan doa kekayaan; dari "Pakej Rehat Pulau" hingga faedah kejutan Capybara, sehingga hak istimewa peminat khas 800,000 kini — Xingyuan sentiasa bermain bersama pengguna.

Emosi ini juga ditukarkan kepada lebih nilai indah. Berikutan "Xingyuan Kita" rancangan amal, Xingyuan dan pemilik menyala lapangan bola di Gunung Daliangshan, Sichuan, membantu anak bola di Qian Nan, Guizhou memadamkan impian lapangan hijau. Musim panas tahun ini, Xingyuan menyelia pemegang bersama memulakan "Operasi Labu Utara ke Selatan", membantu petani melon Henan melebarkan saluran jualan, pada masa yang sama menghantar kesejukan kepada pekerja luar di suhu panas tinggi. Kebaikan pengguna dikumpulkan menjadi tindakan sebenar, membolehkan setiap pilihan menjadi kekuatan menghantar keindahan.

Pelancaran 21 bulan, jualan memecahkan 800,000 unit — ini adalah jawapan tulen yang Geely Xingyuan berikan kepada pasaran dan pengguna, lebih lagi adalah penyaksian hidup kemajuan nilai kereta kecil tenaga baru China. Masa depan, Geely Xingyuan akan terus berlandaskan keperluan pengguna sebagai teras, memegang "Bateri Baik, Pengendalian Baik, Keselamatan Besar, Kenyamanan Besar" kekuatan produk juara, terutamanya dengan penyetelan chasis yang dicucuk es dan air oleh Pasukan Kejuruteraan Lotus sebagai asas, berterusan menyegarkan piawaian nilai kereta kecil elektrik, bersama beribu-ribu pengguna menuju ke perjalanan indah baharu.

800,000 people buying cars, what answer would they choose? The sales list writes it clearly: Geely Xingyuan. 21 months on the market, 800,000 users voted with their hard-earned money, bringing this A0-class small car to the sales champion throne. Someone asks, why is it them? Peel away the marketing filter, take it apart to see the hard-core assets of this small car, and you will find: Hit products never rely on luck, but rather on solid, cross-class product strength.

1. Good Battery, No Blind Box Gaming

What are small cars most afraid of? False range claims, unreliable batteries. Xingyuan directly gives you peace of mind: Equipped with CATL cells across the board, regardless of version or batch, users never have to play the blind box. Coupled with an all-domain liquid cooling temperature control system, CLTC range up to 480km, real-world tested range redemption rate exceeds 100%; 30% to 80% fast charging takes only 19 minutes, recharging efficiency leads in class. Plus Shenhu battery safety system and 11-in-1 intelligent e-drive, full-link protection from cell protection to BMS smart management. Regarding the battery, Xingyuan welded 'peace of mind' to the car.

2. Good Chassis, Even Beginners Dare to Let Loose

Having a good battery isn't enough, driving well is the real skill. Xingyuan's chassis is honed with real skill: Joint tuning by China and Germany, rear-wheel drive + multi-link independent suspension standard across the board, 4.95m turning radius, U-turn in narrow alleys in one go. This January, the team also partnered with Lotus Engineering to travel to Sweden, repeatedly honed ESC and anti-slip systems in minus 30°C ice and snow, sediment track experience into daily stability. 130km/h Fishhook Test, 80.7km/h Moose Test, unique in its class. Wenzhou owner avoided danger twice with emergency evasions on a foggy day, this is the best live ad for this chassis.

3. Good Safety, Stand Tough Without Fear

Driving control is face, safety is the lining. Xingyuan partnered with CCTV to challenge frontal 50km/h + lateral 55km/h continuous collision, high voltage system powers down in seconds, battery pack does not smoke or catch fire, passenger cabin structure intact; AEB stop at 120km/h, AES active avoidance at 130km/h, active and passive safety maxed out directly. A Chengdu owner's car was rear-ended by a box truck, crashed into 'total loss level' but unscathed, bought another Xingyuan afterward; Thailand owner rear-ended and crushed by 18-wheeler heavy truck, similarly escaped safely. Regarding safety matters, Xingyuan never plays games.

Small cars shouldn't just be cheap, they must be reliable. Xingyuan achieved cross-class quality in battery, chassis, safety three major matters, only then earned the confidence of 800,000 users. How to choose an A0-class small car? Remember one sentence: Like Xingyuan, willing to pile up materials, daring to weld safety bottom line, just buy it without hesitation.

The domestic car market in 2026 is undergoing a multi-round reshuffle cycle characterized by policy adjustments, market saturation, weak demand, and heated competition. The industry's overall growth momentum continues to weaken, and the overall environment is becoming increasingly severe.

With the continuous increase of entering car companies and the dense clustering of new models, homogeneous competition in the market has become increasingly intense. Endless price involution continues to compress industry profit margins. Meanwhile, consumer market confidence is insufficient, terminal purchasing power continues to decline, consumer willingness to purchase vehicles is low, and the mood of holding cash and watching is strong, further dragging down terminal vehicle sales. Multiple negative factors stacked, combined with the impact of earlier consumption overdrawn, peak summer off-season impact, and continuous shrinkage of the fuel vehicle market, the downward pressure on the 2026 car market is fully highlighted.

Data from the CPCA shows that retail sales of passenger cars nationwide from July 1st to 26th reached 1.123 million vehicles, a year-on-year decrease of 18% and a month-on-month decrease of 13%. Most car companies are trapped in a passive situation of "cutting prices to exchange for volume, scale to exchange for survival." Increasing revenue without increasing profit has become a common pain point in the industry, and the industry elimination race has fully accelerated. Against the backdrop of the entire industry bearing pressure and moving downward, Geely Automobile broke through the trend, presenting an outstanding performance sheet with strong cycle resilience: Overall sales in July broke through 250,000 vehicles, reaching 250,161 vehicles. For five consecutive months, sales achieved both year-on-year and month-on-month double growth. It is the only mainstream vehicle manufacturer currently continuing to grow steadily in the car market. Breaking out of independent growth trends in the industry winter, it fully demonstrates its solid system competitiveness and risk resistance ability. Unlike the common low-price involution tactics in the industry, Geely Automobile's sustained growth is not at the cost of sacrificing profits or overdrawing brands, but rather actively abandons disorderly price wars, firmly anchors the high-quality development strategy, focuses on the dual improvement of operational quality and profit quality, relies on the dual-wheel drive of going global and brand premiumization, completes the strategic leap from "scale leading" to "value leading", and provides a new model for car companies' long-term healthy operation and navigating the industry cycle. Explosive growth in the overseas market is the core incremental added value for Geely Automobile to hedge against domestic car market pressure and solidify the high-quality development base. In July 2026, Geely's overseas sales created a new historical high, reaching 106,663 vehicles, a huge year-on-year surge of 202%. For two consecutive months, it has firmly secured the tier of monthly sales of 100,000 units. Overseas sales account for a high proportion of 42% of total sales, and the effectiveness of the global layout has been fully realized. As of July, Geely has completed 58% of the annual export target of one million units. The pace of going overseas is far ahead of the industry average, becoming a benchmark for domestic car companies' global development.

Geely's overseas expansion is not simply product export, but high-value, high-quality global deep cultivation, completely getting rid of the industry common disease of low-end exports. Currently, Geely's multiple high-value-added models firmly rank on global mainstream market lists. Geely EX2 topped the Thailand EV monthly sales champion and firmly ranks at the front of Brazil EV and Mexico pure electric vehicle sales; Geely EX5 EMi swept the plug-in hybrid market champions in Poland, Slovenia, and Bulgaria, and firmly ranked TOP 2 in the Mexico plug-in hybrid market segment, relying on hardcore product strength to establish a foothold in overseas high-value markets. At the same time, Geely continues to optimize the overseas expansion mode. In July, it successfully acquired Ford's Spain factory, entering the European core market with an innovative model of light assets, low cost, and short cycle. This effectively avoids trade barriers and geopolitical policy risks and builds barriers for long-term global development. With Zeekr 9X landing in the Middle East in the third quarter and i-HEV Smart Engine technology going global in the fourth quarter, Geely's second growth curve of globalization is accelerating in formation, and the profit closed-loop capability is continuously strengthened.

If overseas expansion has opened up incremental space, then brand premiumization is the core engine for Geely to improve profit quality and jump out of industry involution. Currently, domestic car market homogeneous competition is intensifying. Most car companies are deeply trapped in the vicious cycle of configuration involution and price involution, and profit space is continuously compressed. However, Geely firmly promotes the premiumization strategy, achieving brand value leaps with technology and product strength. The premium brand Zeekr under the company delivered 35,837 vehicles in July, a 111% surge year-on-year, continuing steadily upwards, stabilizing its status as a benchmark for independent luxury brands.

From market reputation and industry data, Zeekr has truly established itself in the luxury brand camp. The Jielanlu Report shows that Zeekr consumer perception, brand confidence, and product recommendation rates are far exceeding the industry average. The flagship model Zeekr 9X, relying on standard 800V high-voltage architecture, LiDAR, and other hardcore configurations across the series, has retained the high-end large SUV sales champion for many consecutive months with an average price of over 530,000 yuan. Its NPS net recommendation value ranks first among all 500,000 yuan+ categories.

It is worth noting that the Zeekr 9X 5-seat version launched with a low-key "no press conference" stance. Relying not on marketing hype, nor participating in price involution, it achieved market breakthroughs with hardcore product strength. It has become a scarce, high-profit, premiumization sample recognized by the capital market, significantly increasing Geely's overall net profit per vehicle and brand premium ability.

In the domestic stock market, Geely also achieved steady growth with simultaneous volume and price increases, breaking through the industry's "price drop to move volume" predicament. In July, Geely's domestic sales were 143,498 vehicles, growing 4% counter-trend month-on-month, leading the industry in an environment where the overall car market plummeted. Relying on the joint effort of four brands and differentiated matrix layout, Geely achieved full coverage of segmented markets: Geely Galaxy firmly stays on the mainstream new energy track, Xingyuan cumulative sales exceeded 800,000 vehicles, continuously defending the Chinese all-category vehicle sales champion; Lynk & Co digs deep into the high-end sports market, new product launches explode the market immediately; The China Star Series continues to lead the fuel overall market, consecutively ranking first in Chinese brand fuel passenger vehicle sales for 9 consecutive years. Under the background of continuous shrinkage of the fuel vehicle market, it holds the basic board and explores new value.

Looking at the 2026 car market pattern, industry pessimistic expectations have been fully released at the valuation end, and the market is gradually entering the critical window period of bottoming out and recovery. In the current situation of accelerated industry reshuffle, short-term price involution can only exchange for temporary scale; only high-quality growth can navigate the cycle. Geely Automobile, relying on the dual-track strategy of "Overseas High-end Expansion + Local Brand Upward", avoided the homogenization involution trap, continuously optimized product structure and profit structure, achieving triple growth in sales, reputation, and profits. As the only Chinese vehicle stock with positive stock price growth among "A+H Shares" since the beginning of the year, Geely has been consistently favored by multiple domestic and overseas brokerages such as JPMorgan Chase, Morgan Stanley, and China Merchants Securities International, and is recognized as the core layout target for the auto sector in the second half of the year.

Behind the five consecutive months of growth defying the trend is Geely Automobile's strategic determination to adhere to long-termism and deepen high-quality development. In the new stage where the industry says goodbye to wild growth and enters a new stage of refined competition, Geely uses technology as the foundation, value as the core, and the global as the layout, completely getting rid of the low-efficiency competition of low-price involution, walking a path of sustainable, high-profit, and high-resilience development. Not only does it solidify the foundation for its own long-term development, but it also sets a new benchmark for the high-quality transformation and global breakthrough of China's automotive industry.

Pasaran kereta domestik pada tahun 2026 berada dalam kitaran pencabaran berganda yang termasuk penyesuaian dasar, kepuasan pasaran, permintaan yang lemah, dan persaingan yang sangat sengit. Keupayaan pertumbuhan keseluruhan industri berterusan melemah, dan keadaan keseluruhan semakin tegang. Di satu pihak, subsidi pembelian kenderaan baharu elektrik ditarik balik sepenuhnya, dan dasar insentif cukai pembelian kereta telah mengecut secara besar-besaran. Keuntungan dasar telah hilang sepenuhnya, dan kelebihan mendorong pertumbuhan yang bergantung oleh pengeluar kereta pada masa lalu tidak wujud lagi; Di pihak lain, jumlah kenderaan yang dimiliki oleh pasaran kereta domestik telah mencapai tahap kepuasan, ruang untuk penambahan hampir habis, dan industri telah memasuki fasa persaingan jumlah sedia ada yang kejam.

Sambil pengeluar kereta yang memasuki pasaran semakin bertambah, model baharu berkumpul dengan padat, persaingan keseragaman pasaran semakin sengit, dan persaingan harga tanpa henti sentiasa memampaskan ruang keuntungan industri. Sementara itu, kepercayaan pasaran pengguna tidak mencukupi, kuasa beli di hujung rantaian berterusan menurun, niat pengguna untuk membeli kereta rendah, dan emosi menunggu dengan wang tunai sangat ketara, seterusnya menarik turun jualan kenderaan siap akhir. Gabungan beberapa faktor buruk, ditambah lagi dengan kesan penggunaan berlebihan sebelumnya, kejutan musim sejuk musim panas, dan pengontrakannya pasaran kereta petrol, tekanan turun pasaran kereta tahun 2026 telah kelihatan jelas.

Data yang dipaparkan oleh Persekutuan Penjualan Kenderaan Pengguna menunjukkan, penjualan runcit kenderaan penumpang nasional pada 1 hingga 26 Julai sebanyak 1.123 juta unit, turun 18% berbanding tahun lalu, turun 13% berbanding bulan sebelumnya, kebanyakan pengeluar kereta terjerumus ke dalam keadaan pasif "turun harga tukar kuantiti, saiz tukar kehidupan", peningkatan pendapatan tetapi tidak peningkatan keuntungan menjadi masalah biasa industri, pertandingan penyingkiran industri telah dipercepatkan secara menyeluruh. Di bawah latar belakang besar di mana seluruh industri menanggung tekanan turun, Geely Automobile telah menembus keluar melawan trend, memberikan rekod prestasi yang cemerlang yang mempunyai ketahanan kitaran yang kuat: jualan keseluruhan Julai melampaui 250,000 unit, mencecah 250,161 unit, mencapai pertumbuhan serentak dan bulanan untuk lima bulan berturut-turut, merupakan satu-satunya syarikat kenderaan utama yang terus stabil meningkat di pasaran kereta semasa, berjalan keluar dari trend pertumbuhan bebas dalam musim sejuk industri, menunjukkan sepenuhnya daya saing sistem yang kukuh dan keupayaan mengelakkan risiko. Berbeza dengan pendekatan persaingan harga rendah yang umum dalam industri, pertumbuhan berterusan Geely Automobile bukan pada kos mengorbankan keuntungan, mengeksploitasi merek, tetapi secara aktif meninggalkan perang harga tanpa tertib, mematuhi ketat strategi pembangunan berkualiti tinggi, memberi tumpuan kepada peningkatan berkali-kali kualiti operasi dan kualiti keuntungan, bergantung pada pendorongan dua roda keluar luar negara dan penggemukan merek, menamatkan lompatan strategik dari "pemandu skala" ke "pemandu nilai", menyediakan model baharu bagi operasi kesihatan jangka panjang pengeluar kereta, menembusi kitaran industri. Pertumbuhan letupan pasaran luar negara, adalah penambahan teras teras Geely Automobile untuk melawan tekanan pasaran kereta domestik, mengukuhkan platform pertumbuhan berkualiti tinggi. Pada Julai 2026, jualan luar negara Geely mencapai rekod baharu tertinggi, mencapai 106,663 unit, meningkat mengejut 202% berbanding tahun lalu, menstabilkan tangga jualan bulanan seratus ribu unit selama dua bulan berturut-turut, bahagian jualan luar negara daripada jumlah jualan mencecah 42%, pencapaian pelan globalisasi telah terlaksana sepenuhnya. Sehingga Julai, Geely telah mencapai 58% daripada sasaran eksport juta tahunan, kemajuan keluar luar negara memimpin jauh daripada purata industri, menjadi contoh pembangunan globalisasi pengeluar kereta domestik.

Keluar luar negara Geely bukan sekadar eksport produk, tetapi penggarapan globalisasi nilai tinggi, berkualiti tinggi, menghapuskan sepenuhnya penyakit biasa industri eksport tahap rendah. Pada masa ini, Geely beberapa model nilai tambah tinggi tetap stabil dalam senarai pasaran utama global, Geely EX2 menjuarai jualan bulanan kereta elektrik Thailand, tetap stabil dalam Brazil kereta elektrik, Mexico model murni elektrik senarai teratas; Geely EX5 EMi merampas kejuaraan pasaran hibrid di Poland, Slovenia, Bulgaria, di pasaran hibrid khusus Mexico tetap stabil di TOP2, dengan kekuatan produk yang kukuh tetap stabil di pasaran nilai tinggi luar negara. Sementara itu, Geely terus mengoptimumkan model keluar luar negara, Julai berjaya membeli Kilang Ford Sepanyol, dengan model inovasi aset ringan, kos rendah, jangka masa pendek masuk ke pasaran teras Eropah, mengelakkan halangan perdagangan dan risiko dasar geopolitik dengan berkesan, membina penghalang untuk pembangunan jangka panjang globalisasi. Sambil Zeekr 9X mula di Timur Tengah suku ketiga, teknologi i-HEV Pintar suku keempat sepenuhnya keluar luar negara, keluk pertumbuhan kedua globalisasi Geely membentuk secara berpecut, keupayaan penutupan keuntungan berterusan diperkukuh.

Jika boleh dikatakan keluar luar negara membuka ruang penambahan, maka penggemukan merek adalah enjin teras Geely meningkatkan kualiti keuntungan, melompat keluar persaingan industri. Sekarang pasaran kereta domestik persaingan keseraman semakin meningkat, kebanyakan pengeluar kereta terjerumus ke dalam kitaran terburuk persaingan persediaan, persaingan harga, ruang keuntungan diteruskan dikompres, sedangkan Geely mengutamakan strategi penggemukan, mencapai lonjakan nilai merek dengan teknologi dan kekuatan produk. Merek premium bawahan Zeekr Julai jumlah penghantaran mencecah 35,837 unit, meningkat tajam 111% berbanding tahun lalu, berterusan stabil meningkat, menstabilkan status contoh merek mewah autonomi.

Dari reputasi pasaran dan data industri, Zeekr telah benar-benar berdiri teguh dalam kalangan merek mewah. Laporan Jianlan Road menunjukkan, persepsi pengguna Zeekr, kepercayaan merek, cadangan produk jauh melebihi purata industri, model bendera Zeekr 9X dengan arkitektur voltan tinggi 800V, lidar, konfigurasi keras tetap lain pada seluruh siri, dengan purata harga lebih 530,000 Yuan, berturut-turut menjuarai SUV besar mewah selama beberapa bulan, nilai cadangan bersih NPS nya menduduki puncak model semua kategori di atas 500,000 Yuan. Yang patut diperhatikan, Zeekr 9X versi lima tempat duduk dilancarkan dengan sikap rendah diri "tiada pelancaran", tidak bergantung pada pemasaran membuat bising, tidak menyertai persaingan harga, dengan kekuatan produk keras mencapai keluaran pasaran, menjadi contoh yang boleh untung dan jarang yang diakui pasaran modal, meningkatkan dengan ketara keuntungan bersih keseluruhan Geely per unit dan keupayaan premium merek.

Di pasaran jumlah domestik, Geely juga mencapai pertumbuhan stabil kuantiti dan harga naik sama, memecahkan keadaan terperangkap "turun harga laluan kuantiti" industri. Julai jualan dalam negara Geely 143,498 unit, pertumbuhan 4% melawan trend berbanding bulan sebelumnya, memimpin industri dalam persekitaran yang keseluruhan pasaran kereta turun dengan ketara. Berdasarkan empat merek kerja sama, susun atur matriks berbeza, Geely mencapai penutup semua pasaran khusus: Geely Galaxy tetap stabil dalam laluan utama baharu, Xingyuan jualan kumulatif lebih 800,000 unit, berterusan mempertahankan juara jualan model semua kategori China; Lynk & Co menggali pasaran sukan premium, model baharu dilancarkan serta-merta meledakkan pasaran; Siri China Star berterusan memimpin pasaran petrol, berturut-turut 9 tahun juara jualan kenderaan penumpang petrol merek China, mengekalkan tapak asas, menggali nilai baru dalam latar belakang pasaran petrol terus mengecut.

Melihat keseluruhan struktur pasaran kereta 2026, jangkaan pesimisme industri telah dilepaskan sepenuhnya di hamparan penilaian, pasaran secara beransur-ansur memasuki tempoh tingkap pemulihan asas penting. Di masa kini pengacuan industri dipercepatkan, persaingan harga jangka pendek hanya boleh mendapatkan skala sementara, hanya pertumbuhan berkualiti tinggi dapat menembusi kitaran. Geely Automobile dengan strategi dua landasan "Kawasan Luar Negara Premium + Merek Tempatan Naik", mengelakkan perangkap persaingan keseragaman, terus mengoptimumkan struktur produk dan struktur keuntungan, mencapai tiga pertumbuhan jualan, reputasi, keuntungan. Sebagai saham kenderaan China tunggal dengan harga saham positif meningkat sejak permulaan tahun dalam "Saham A+H", Geely telah diterima oleh J.P. Morgan, Morgan Stanley, Securities International China Merchants, dan banyak lagi syarikat sekuriti dalam dan luar negara sama-sama dilihat positif, diiktiraf sebagai objek susun atur teras sektor kereta setengah tahun kedua.

Di belakang lima kenaikan berturut-turut melawan trend, adalah ketabahan strategik Geely Automobile yang memegangkan prinsip jangka panjang, penggarapan mendalam pembangunan berkualiti tinggi. Dalam fasa baharu industri berpisah daripada pertumbuhan liar, memasuki persaingan terperinci, Geely dengan teknologi sebagai asas, nilai sebagai teras, global sebagai struktur, menghapuskan persaingan berkesan rendah persaingan harga rendah, keluar jalan pembangunan yang boleh diteruskan, keuntungan tinggi, ketahanan tinggi, bukan sahaja untuk pembangunan jangka panjang diri membina asas, malah untuk transformasi berkualiti tinggi industri automobil China, pencapaian globalisasi menubuhkan contoh baharu.

Recently, Geely Holding Group announced its performance for the first half of 2026, once again becoming the focus of industry attention.

Data shows that Geely Holding Group's total sales volume in the first half of 2026 reached 1,934,842 units, setting a new historical record. Among them, new energy vehicle sales reached 1,100,893 units, a year-on-year increase of 10%, with new energy penetration rate further rising to 56.9%. In the first half, Geely Automobile Holdings Limited (0175.HK) sold 1,422,958 units, setting a new high for the same period; new energy vehicle sales (including Geely, Lynk & Co, Zeekr) were 799,454 units, a year-on-year increase of 10%, with a new energy penetration rate of 56%.

According to CPCA data, Geely Automobile's domestic terminal retail sales volume in the first half of the year was 1.021 million units, ranking first in China's passenger car domestic sales for the first half of 2026, and also the only domestic brand to exceed sales of one million units.

However, to truly understand Geely's "new historical record" this time, one cannot only look at the total volume of 1.93 million units, nor stay only at the domestic first place of 1.021 million units. What is more worth asking is: Against the backdrop of slowing industry growth, divergent user demands, and intensifying global competition, what exactly does Geely rely on to beat the market?

It can be said that Geely's performance in the first half of the year was not just a refresh of sales records, but a concentrated realization of its long-term system capabilities once again.

In Geely's first-half performance report, several "Firsts" stood out especially.

Among them, Geely China Star sales reached 581,000 units, firmly holding the first place in domestic brand fuel vehicle sales; Zeekr delivered 178,000 units, a year-on-year increase of 97%, with delivery growth rate ranking first in the luxury new energy market. At the same time, Geely Xingyuan monthly sales broke through 50,000 units, cumulative sales exceeded 750,000 units since listing, continuously reigning as the sales champion across all brands and categories, becoming a genuine national hit.

These "Firsts" seem to come from different tracks, but together reveal an important characteristic of Geely's growth: running fast, and walking steadily. Among them, China Star stabilizes the fuel vehicle base, continuing to maintain leadership in the stock market; Zeekr accelerates upward breakthrough, and Xingyuan continues to scale up in the mainstream new energy market.

Fuel and new energy, mainstream and high-end, scale and value, different sectors are not simply a zero-sum game, but gradually forming a mutually supportive growth structure. This balance is precisely the most worthy part of attention in Geely's first-half performance.

Supporting this balanced growth, on one hand is a multi-brand lineup with clear positioning and wide coverage; on the other hand, it is the continuous deepening of the "One Geely" strategic integration.

Not long ago, Geely Holding Group Chairman Li Shufu publicly stated that they will orderly close, cancel, and merge relevant redundant entities of Geely Automobile Group Co., Ltd., focusing advantageous resources to strengthen the core listed platform of Geely Automobile Holdings Limited. This more precise resource allocation for different market cycles and user needs is also further improving the operating efficiency and anti-cycle ability of the entire group.

From this perspective, what Geely truly deserves attention to is not just how many "Firsts" were captured, but behind these "Firsts", a growth system balancing scale, structure, and efficiency is forming. This ability to hold the base while continuously opening up new volume is the key for Geely to traverse industry cycles and maintain long-term leadership.

Another important growth lever for Geely comes from the overseas market.

From the performance in the first half of the year, Geely's overseas business is entering an accelerated realization period. Its overseas sales reached 474,228 units, a year-on-year increase of 158%, exceeding the total export sales of 2025. More worth noting is that its overseas growth is not mainly relying on traditional fuel vehicles for volume, but simultaneously upgrading towards new energy and high-end. Its new energy product export sales in the first half were 277,000 units, a surge of 585% year-on-year, with new energy proportion reaching 58%. This means Geely's overseas business growth logic is gradually shifting to relying on new energy technology, product experience, and brand value to open up incremental space.

Among them, Geely Galaxy new energy products entered the top sales ranks in multiple overseas markets; Zeekr won championships in niche markets of countries such as Thailand, Malaysia, Mexico.

This global synergy is also reflected in the performance of other brands under Geely Holding Group. Among them, Volvo Cars sold 325,000 units in the first half, of which new energy sales were 161,000 units, a year-on-year increase of 3.8%, with new energy penetration rate 50%. Pure electric model deliveries grew for 9 consecutive months, and new energy transformation continued to breakthrough.

In addition, Polestar Cars sold 30,400 units in the first half, setting a new historical record, achieving sales breakthroughs in major markets such as the UK, Germany, and South Korea. Proton Cars sold 100,300 units in the first half, a year-on-year increase of 39.1%, creating the best sales performance since 2011. It is worth mentioning that the Proton e.MAS 7 PHEV launched in February of this year continued to sell well, leading the Malaysian plug-in hybrid niche market.

Of course, a new historical record is only an interim result. Another issue worth noting is, with Geely having already stood on a new step, what cards does it have in hand for the second half of the year?

From the currently released information, Geely's new product and technology offensive in the second half of the year remains dense. First is Geely Galaxy TT. As a mid-to-large pure electric sedan, its body length reaches 4999mm, wheelbase is 2920mm, and it will match the Qianli Haohan H7 assisted driving solution. From the product positioning perspective, Galaxy TT targets young consumers' needs for sports design, smart experience, and personality expression, and also means Geely Galaxy will further extend to the higher value pure electric sedan market.

While products break through upwards, Geely's technical base is also continuing to upgrade. On July 16, Geely Galaxy's global first "Thunder 16-in-1 Intelligent Electric Drive" is about to be launched, native adapted to 800V high voltage platform, and 16 categories of functional modules including motors, silicon carbide electronic control, whole vehicle thermal management, etc. are highly integrated. The "16-in-1" will also be systemically integrated to further optimize whole vehicle space, weight, energy consumption and cost, continuously enhancing Geely Galaxy's competitive barrier.

Additionally, the imminent arrival of Galaxy Warship 700 also means that Geely will officially enter the new track of plug-in hybrid hard-core SUVs, which combines growth potential and profit margins.

For an enterprise that has already stood at the forefront of the Chinese automobile market, "selling more" is only the first stage; how to improve efficiency while expanding scale, how to maintain business quality during new energy transformation, and how to replicate domestic competitiveness to the global market are the questions that must be answered to become a world-class automobile group. And Geely is steadily walking on this path of advanced development.

Nota Editor: Prestasi Kumpulan Geely pada separuh pertama tahun boleh dikatakan cemerlang, namun dalam pasaran automotif yang sentiasa mengalami perubahan, cabaran pada separuh kedua tahun masih wujud.

15 Julai, Kumpulan Geely Holdings mengumumkan prestasi jualan pertengahan tahun: Januari hingga Jun, kumpulan mencatatkan jumlah keseluruhan penjualan kenderaan 1.93 juta unit, mencapai rekod tertinggi sepanjang masa yang setanding;其中其中 (其中): Penjualan model kenderaan tenaga baharu 1.10 juta unit, meningkat 10% secara tahunan, kadar penetrasi tenaga baharu meningkat ke 56.9%. Ini bermakna Kumpulan Geely Holdings pada separuh pertama tahun bagi setiap 100 unit kenderaan yang terjual, hampir 57 unit adalah model kenderaan tenaga baharu, kumpulan secara keseluruhan memasuki tempoh menuai elektrifikasi berskala.

Sebagai subjek tersenarai utama teras di bawah Geely Holdings, jualan Geely Automobile pada separuh pertama tahun mencapai 1.43 juta unit, jualan kenderaan tenaga baharu (termasuk Geely, Lynk & Co, Zeekr) 799,000 unit, meningkat 10% secara tahunan, kadar penetrasi kenderaan tenaga baharu adalah 56%. Data jualan daripada kumpulan hingga model utama bersama-sama menggambarkan sebuah pengeluar kenderaan tradisional China yang bermula dengan kenderaan bahan api, dalam latar belakang persaingan pasaran sedia ada yang semakin meningkat, bagaimana untuk melengkapkan peralihan struktur melalui matriks banyak jenama dan pembangunan global.

Sintesis matriks banyak jenama, kenderaan tenaga baharu menjadi paksi pertumbuhan utama

Jualan Geely pada separuh pertama tahun boleh memecahkan rekod, bukan disebabkan seretan oleh satu jenama sahaja, tetapi merupakan hasil daya upaya bersama tiga jenama Geely, Lynk & Co, Zeekr dalam separuh pasaran khusus yang berbeza.

Geely jenama yang ditumpukan pada pasaran utama kegunaan rumah mencatatkan jumlah jualan kumulatif 1,100,373 unit pada separuh pertama tahun,其中其中 (其中): Siri China Star menjual 580,580 unit, kekal menduduki peringkat teratas jualan kenderaan bahan api jenama tempatan, memainkan peranan "batu pangkal" asas. Yang benar-benar memacu peningkatan jualan kenderaan tenaga baharu adalah Geely Galaxy — kumulatif penghantaran separuh pertama tahun 519,793 unit, jualan bulanan Jun 108,206 unit, meningkat 20% secara tahunan, meningkat 32% bulan berbanding bulan. Di bawah jenama Galaxy, Xingyuan jualan bulanan突破 50,000 unit, sejak pelancaran jumlah jualan kumulatif telah melebihi 750,000 unit, menjadi item teras dalam kumpulan jualan tinggi kenderaan tenaga baharu Geely.

jenama Lynk & Co yang didefinisikan sebagai hybrid sederhana hingga tinggi mencatatkan jumlah jualan kumulatif 144,215 unit pada separuh pertama tahun,其中其中 (其中): Penjualan model kenderaan tenaga baharu 93,597 unit, nisbah produk tenaga baharu mencapai 65%, bergantung kepada keluarga hybrid EM-P yang dilancarkan serentak pada tiga model, menstabilkan separuh pasaran khusus hybrid sederhana hingga tinggi. Zeekr terus menunjukkan prestasi yang kuat di litar mewah tinggi, penghantaran separuh pertama tahun 178,370 unit, meningkat signifikan 97% secara tahunan; jualan bulanan Jun 35,169 unit, peningkatan 111% secara tahunan, mencapai pertumbuhan berganda tahunan dan bulanan selama 5 bulan berturut-turut, penghantaran kumulatif global rasmi melebihi 820,000 unit.

Dari segi keseluruhan kumpulan, jualan kenderaan tenaga baharu Geely Automobile bulan Jun mencapai 161,449 unit, meningkat 32% secara tahunan, meningkat 21% bulan berbanding bulan, jualan kenderaan tenaga baharu mewakili jumlah jualan kumpulan melebihi 67% — bersamaan bagi setiap 10 unit kenderaan Geely baharu yang terjual, hampir 7 unit adalah model kenderaan tenaga baharu. Perubahan struktur ini, menandakan irama transformasi Geely "menyepadukan minyak dan elektrik" telah memasuki fasa baharu yang didominasi oleh kenderaan tenaga baharu.

Perlu diingat, transformasi kenderaan tenaga baharu Geely bukan dengan mengorbankan kenderaan bahan api. Siri China Star masih mengekalkan daya saing yang kuat dalam pasaran kenderaan bahan api, strategi dua talian "jaminan bahan api, peningkatan jualan kenderaan tenaga baharu" ini, membolehkan Geely menjaga asas dalam pasaran kenderaan domestik separuh pertama tahun. Data dari Persatuan Penjualan Kenderaan, dalam senarai jualan runcit pengeluar kenderaan penumpang khusus Januari hingga Jun, Geely berada di tempat pertama dengan 1.021 juta unit, bahagian 11.7%, merupakan satu-satunya jenama tempatan yang jualan pecah 1 juta unit pada separuh pertama tahun.

Lompatan perniagaan antarabangsa, globalisasi memasuki fasa menuai

Jika kadar penetrasi kenderaan tenaga baharu adalah perubahan dalaman yang paling menonjol bagi Geely pada separuh pertama tahun, maka letupan perniagaan eksport adalah titik cahaya luaran yang paling ketara.

Data menunjukkan, jualan eksport Geely Automobile pada separuh pertama tahun mencapai 474,228 unit, meningkat 158% secara tahunan — nombor ini telah melebihi jumlah keseluruhan eksport Geely pada tahun 2025. Jualan eksport luar negara bulanan Jun pertama kali melepasi ambang 100,000 unit, mencapai 102,874 unit, meningkat 157% secara tahunan, meningkat 21% bulan berbanding bulan, mencapai pertumbuhan berganda tahunan dan bulanan selama 6 bulan berturut-turut.

Perubahan yang lebih penting ialah struktur eksport. Penjualan kenderaan tenaga baharu Geely pada separuh pertama tahun mencapai 277,189 unit, meningkat mendadak 585%, mewakili bahagian jumlah eksport mencapai 58%. Ini bermakna produk utama yang dieksport Geely telah selesai peralihan daripada kenderaan bahan api tradisional kepada model kenderaan tenaga baharu, produk tenaga baharu secara beransur-ansur menjadi tenaga teras pertumbuhan pasaran luar negara.

Pembangunan global Kumpulan Geely Holdings juga diterapan di beberapa tempat pada separuh pertama tahun: Geely menandatangani pengedar Switzerland untuk menambah modal pasaran Eropah, Lynk & Co 900 dilancarkan di Vietnam, Qatar, Geely Xingyuan EX2 pengeluaran tempatan di Brazil, Bin Yue Cool dilancarkan di Afrika Selatan; Zeekr memuncaki senarai jualan elektrik mewah Malaysia, 007GT telah dilancarkan di 16 negara Eropah, model旗舰旗舰旗舰 (旗舰) Zeekr 9X merancang untuk eksport ke Timur Tengah suku ketiga, seterusnya akan mengembangkan pasaran Eropah dan Amerika, Asia Tengah.

jenama antarabangsa tinggi sama-sama menunjukkan prestasi stabil. Volvo Automobile separuh pertama tahun jualan global 325,000 unit,其中其中 (其中): Penjualan kenderaan tenaga baharu 161,000 unit, meningkat 3.8% secara tahunan, kadar penetrasi tenaga baharu mencapai 50%, penghantaran model elektrik sepenuhnya meningkat 9 bulan berturut-turut. Polestar Automobile separuh pertama tahun jualan 30,400 unit, mencatatkan peningkatan jualan di pasaran Britain, Jerman, Korea, mencapai rekod tertinggi sepanjang masa jenama. Di kawasan Asia Tenggara dan sektor kenderaan komersial, Proton Automobile separuh pertama tahun jualan 100,300 unit, meningkat 39.1%, mencapai prestasi separuh tahun terbaik sejak 2011; Jualan kenderaan komersial tenaga baharu Farizon separuh pertama tahun 88,000 unit, meningkat 41.3%, jualan eksport luar negara berada di kalangan teratas industri kenderaan komersial tenaga baharu.

Prestasi Kumpulan Geely pada separuh pertama tahun boleh dikatakan cemerlang, namun dalam pasaran automotif yang sentiasa mengalami perubahan, cabaran pada separuh kedua tahun masih wujud. Persaingan pasaran sedia ada domestik semakin meningkat, tekanan perang harga tidak hilang, Geely jenama dan Lynk & Co jenama jualan kumulatif separuh pertama tahun secara tahunan masing-masing turun 5% dan 6%, menunjukkan asas kenderaan bahan api masih menghadapi tekanan pengecutan; manakala di pasaran luar negara, politik geografi, halangan perdagangan dan kesukaran operasi tempatan, juga akan meningkat serentak dengan peningkatan saiz eksport. Adakah Geely dapat meneruskan momentum pertumbuhan pada separuh kedua tahun, bergantung kepada irama peningkatan jualan Galaxy dan Zeekr, kemajuan pembukaan pasaran Timur Tengah dan Eropah, serta keupayaan menyeimbangkan peruntukan sumber antara kenderaan bahan api dan kenderaan tenaga baharu.

Pasaran kereta China pada tahun 2026, menggunakan kata 'kejam' untuk menerangkannya tidak berlebihan.

Ketumpatan pelancaran kereta baharu memukau — lebih 600 model baru dilancarkan di seluruh negara separuh pertama tahun, purata 3 kereta baharu memasuki pasaran setiap hari. Namun, berbanding letupan produk, pasaran keseluruhan terus menyusut. Statistik CPCA (Persatuan Kereta Penumpang China) menunjukkan penjualan runcit kenderaan penumpang domestik separuh pertama tahun mencapai 1.0318 juta unit, turun 6.2% berbanding tahun sebelumnya; data lain menunjukkan penjualan runcit terkumpul sekitar 875,000 unit, turun 20%. Li Bin dari NIO di forum Chongqing berkata secara jujur, industri perlu bersedia untuk penurunan runcit tahunan 15% hingga 20%. Pasaran bawah, perang harga semakin hebat, permainan penghapusan mempercepat — ini adalah latar belakang sebenar separuh pertama 2026.

Bahkan dalam situasi angin lawan ini, syarikat kereta yang benar-benar mempunyai keupayaan sistem sebaliknya menonjol. Berbanding pemain baharu dalam medan awam yang berkeras, pendekatan syarikat kereta lama lebih stabil dan pencapaian lebih kukuh. Kereta Geely adalah contoh paling jelas.

Data CPCA menunjukkan, pada separuh pertama tahun 2026, jualan runcit Geely Motor di pasaran kenderaan penumpang umum domestik mencapai 1.021 juta unit, sekali gus menjuarai jualan kenderaan penumpang di China, dan satu-satunya jenama sendiri yang melampaui 1 juta unit. Bila ditambah pasaran luar negara, 1 hingga Jun jumlah jualan kenderaan Geely mencapai 1.423 juta unit, mencapai rekod tertinggi sepanjang masa untuk tempoh yang sama.

Nilai sebenar pencapaian ini terletak pada ia bukan disokong oleh satu produk jualan tinggi tunggal, tetapi hasil daripada empat matriks jenama yang bekerja seimbang dan menduduki kedudukan berperingkat.

Lihat dahulu Geely Galaxy sebagai medan utama baru. Jumlah jualan terkumpul separuh pertama tahun hampir 520,000 unit, Jun tunggal melampaui 108,000 unit. Di antaranya Geely Xingyuan, jualan Jun melebihi 50,000 unit, berjaya mempertahankan juara jualan model semua jenama dan semua jenis di China. Konsep apa? Model kenderaan penumpang baru rumah kelas 100,000 yuan, jualan bulanan lebih 50,000+, di seluruh pasaran kenderaan penumpang pun adalah tahap puncak. Lebih bernilai untuk diperhatikan adalah strategi global Xingyuan — domestik menggunakan jualan tinggi untuk mencairkan kos, luar negara bergantung pada kekuatan produk untuk mendapatkan premium, di pasaran Brazil harga ditetapkan 160,000 hingga 180,000 yuan, Jun eksport sudah mencapai 40% daripada jumlah jualan sendiri. Xingyuan bukan sahaja menjadi legenda di negara sendiri, di Mexico, Indonesia dan banyak negara lain juga menjuarai kategori khusus. Pemacu dua roda 'jualan tinggi domestik + premium luar negara' ini adalah kunci bahagian Geely baharu kekal menguntungkan.

Lihat pula jenama premium Zeekr. Serahan separuh pertama tahun melebihi 178,000 unit, meningkat besar 97% berbanding tahun sebelumnya. Model flagship mewah siri 9 mencapai serahan hampir 150,000 unit — setiap 3 unit kenderaan mewah China di atas 500,000 yuan, ada 1 unit adalah Zeekr 9X. Harga purata semua siri Zeekr sudah hampir 350,000 yuan, di pasaran kenderaan mewah yang diduduki lama BBA merobek secebir. Ini bukan bahagian yang diperoleh daripada harga rendah, tetapi kekuatan produk yang nyata di pasaran premium telah menempatkan kedudukan jenama.

Jumlah jualan Lynk & Co separuh pertama tahun melebihi 144,000 unit, berterusan berkembang luas. Dalam kategori khusus sukan, global 150,000 hingga 300,000 yuan berterusan memperlebar pelan. Rangkaian China Star separuh pertama tahun jualan melebihi 580,000 unit, selama 9 tahun berturut-turut menjuarai jualan kenderaan penumpang diesel jenama sendiri. Di hampir semua syarikat kereta yang meninggalkan minyak bertukar elektrik hari ini, Geely bukan sahaja tidak membiarkan tapak asas diesel runtuh, sebaliknya menjadikan Rangkaian China Star sebagai bendera kenderaan diesel jenama sendiri.

Garisan diesel dan baharu sama-sama berlari, ini sangat jarang di syarikat kereta China masa kini. Kebanyakan jenama mempunyai masalah: baharu meningkat, tetapi diesel runtuh. Geely tidak mengorbankan aliran tunai dan tapak asas untuk transformasi baharu — Galaxy bertanggungjawab jualan tinggi dan pengembangan, Zeekr bertanggungjawab jenama meningkat ke atas, Lynk & Co bertanggungjawab elektrik premium, China Star bertanggungjawab stabilkan tapak diesel. Empat jenama berfungsi masing-masing, tidak bergaduh antara satu sama lain, bersama-sama membentuk sokongan asas jualan 1.021 juta unit Geely.

Dari dimensi yang lebih makro, logik pertumbuhan Geely lebih jelas. Jumlah jualan baharu terkumpul separuh pertama tahun 799,500 unit, kadar penembusan 56%, kadar penembusan Jun tunggal malah mencapai 67%. Pasaran luar negara menjadi pemboleh ubah terbesar — Jun eksport 102,900 unit, kali pertama melampaui sempadan 100,000 unit sebulan, meningkat besar 157% berbanding tahun sebelumnya; terkumpul eksport separuh pertama tahun 474,200 unit, peningkatan 158%, sudah melebihi jumlah eksport keseluruhan tahun 2025. Di latar belakang pasaran domestik menyusut, tambahan luar negara secara efektif menentang tekanan turun pasaran tempatan.

Yang lebih perlu disebut, Geely bukan juara yang dipacu daripada 'tukar harga untuk jumlah'. Data jualan runcit 1.021 juta unit mencerminkan keperluan pasaran yang sebenar, bukan nombor pukulan tekan stok. Dalam struktur produk, produk harga utama 100,000 hingga 200,000 yuan membentuk subjek jualan; dalam struktur jenama, empat bahagian utama Galaxy, Zeekr, Lynk & Co, China Star semuanya mencapai pertumbuhan positif atau stabil dan berkembang. Jenis pertumbuhan 'jumlah dan harga naik serentak' ini, lebih berkuat kuasa daripada sekadar nombor jualan.

Merangkak separuh kedua tahun, Galaxy TT dan Galaxy Warship 700 akan segera dilancarkan, kapasiti model hibrid i-HEV juga akan ditingkatkan. Terutama Galaxy Warship 700 — berdasarkan struktur luar medan baharu asli Geely dibangunkan, memasang sistem gandar empat motor tiga dan teknologi gandar empat AI pintar — model SUV hibrid plug-in tegar ini dijangka menambah api di padang baharu luar medan yang sedang berkembang. Manakala i-HEV智能双擎 sebagai sistem hibrid minyak-listrik 'Kuasa Awan AI' yang pertama di dunia menggunakan, boleh menurunkan konsumsi bahan api kenderaan HEV kepada 3L per 100km, ini akan memperkukuh lagi parit pertahanan teknikal Geely dalam bidang hibrid.

Separuh pertama tahun 2026, Geely membuktikan dengan data jualan runcit 1.021 juta unit bahawa dalam kitaran besar penyusunan semula industri, bukan sahaja beberapa produk internet yang terkenal yang boleh menerusi kitaran, tetapi daripada satu matriks produk matang, seimbang, boleh kekal dan sistem jenama.

Pengerusi Eksekutif Kumpulan Geely Motor Gan Jiayue pernah menerangkan secara sistem penentu strategik Geely pegang 'pandangan jangka panjang' di era AI; Li Shufu malah secara jelas menyatakan perlu 'dari strategi mendewasakan pengurusan yang boleh berjuang perang lama dan budaya perusahaan yang boleh berjuang perang lama'. Dari 'ekspansi jumlah' ke 'lompat kualiti', dari taktik banyak jenama ke integrasi sistem 'Satu Geely' — perusahaan yang sudah lalui 40 tahun ini, sedang membuktikan dengan cara paling pragmatik: perusahaan yang berpegang pandangan jangka panjang, sering berjalan lebih jauh, lebih kukuh.

May's new car sales rankings just came out, revealing a reality some have to admit: Pure fuel cars are heading towards the end, at least in the Chinese market.

Not a single fuel car in the top 16 models

According to CPCA statistics, the top 16 passenger vehicle retail sales models in May were all new energy vehicles, not a single fuel vehicle model, which is the first time in my recollection.

Bo Yue L appeared at 17th place, which can be said to regain some face for fuel cars.

CPCA Secretary General Cui Dongshu stated that "Cold Fuel, Hot New Energy" was the biggest focus of the May auto market, with the speed of electric substitution exceeding expectations.

In particular, among the top 10 selling models, Geely Xingyuan ranked first with 38,751 units, Tesla Model Y ranked second with 28,911 units, Xiaomi SU7, Leapmotor A10, and Li Auto i6 ranked from third to fifth respectively, while Model 3, Wuling Hongguang MINIEV, AITO M6, Yuan UP, and Titanium 7 PHEV occupied the 6th to 10th places in order.

Among them, 8 models were pure electric vehicles, and the top 6 were all BEVs, with electric vehicles being very strong.

This is also a trend-based change. In January this year's top 10 sales, there were still 7 fuel cars, 6 in February, 5 in March, only one Geely Binyue in April ranking 8th, and zeroed out in May. The speed of change is overwhelming.

Whether it is Binyue or Boyue, they can be called the standouts among fuel cars, but both fell out of the TOP 10 camp.

Back in 2025, fuel cars still held half of the TOP 10, still the market boss. Before that, Sylphy, Lavida, Sagitar, etc. dominated the list for a long time.

TOP 10 is also the weather vane of the auto market. Is it that fuel cars are not trying hard enough? Of course not. Previously high-and-mighty luxury brands had to conduct significant promotions, with some model prices even approaching a 50% cut, such as Jaguar Land Rover dropping by 50%, and BMW dropping by over 300,000 yuan.

Joint venture fuel cars are also ruthless when cutting prices. Nissan Sylphy Classic terminal price starts at 50,200 yuan; VW Sagitar official price dropped to 79,800 yuan, a decrease of about 33% compared to the old model guide price of 119,900 yuan, a drop of 50,000 yuan; Honda Civic entry-level vehicle price only is about 90,000 yuan; VW Tharu after discount is 82,900 yuan, a drop close to 40%.

Sales still did not see much improvement, indicating consumers are not too interested, fuel cars have already become a "niche category", fast becoming sentiment cars.

New energy vehicle penetration rate reaches 62.9% high

At the same time, new energy vehicle penetration rate is rising. According to CPCA statistics, May new energy retail penetration rate continued to break 60% to reach a historical high of 62.9%, which is worlds apart from January's 38.6%.

What does this concept mean? It's equivalent to every 3 passenger vehicles sold, 2 are new energy vehicles, seizing the market initiative.

This year January to May, domestic auto market decline is around 20%, but during the same period new energy passenger vehicle wholesale sales reached 5.306 million vehicles, year-on-year growth of 1.7%, forming a sharp contrast with the general market trend.

Penetration rate improvement is not strange, what is strange is the speed of improvement. One reason is the Middle East War causing soaring gas prices, highlighting the advantage of low usage cost for new energy vehicles.

At the same time, new energy vehicle experience is continuously improving: trendy exterior design, smart and smooth cockpit, trouble-free assisted driving, scientific spatial layout, precisely grasping young people and family users' purchase preferences.

Conversely, traditional fuel cars, for many years product innovation lagging, high fuel consumption, lagging intelligence, high usage cost shortcomings continuously highlighted, slowly lost market competitiveness.

From the supply side, even "cold" joint venture car companies have become enthusiastic, which may also be forced by circumstances. According to CPCA statistics, May new energy joint venture models sales year-on-year growth 51%, fuel cars year-on-year decline 41%.

HEV Gas-Electric is also growing

New energy vehicle penetration rate improvement reflects the acceleration of electrification. Of course, electrification is not limited to new energy vehicles, gasoline-electric hybrid HEV not relying on charging is also one of the directions.

According to CPCA statistics, May gasoline-electric hybrid passenger vehicle wholesale 92,000 vehicles, year-on-year growth 26%, month-on-month growth 28%.

Among them, GAC Toyota (35,560 units), FAW Toyota (27,999 units), SAIC Passenger Vehicles (12,758 units), Geely Automobile (6,677 units), Changan Ford (2,809 units), Dongfeng Motor (1,984 units), Dongfeng Honda (1,955 units), GAC Honda (1,198 units) are the standouts among them.

It is worth mentioning that Chinese brands Geely, SAIC, Changan, GAC, etc. are also rapidly catching up in the HEV field, and found new markets overseas.

Pure fuel cars hope for export

Fuel cars are collapsing at a visible speed domestically, but overseas markets still have vast room, especially in Southeast Asia, Middle East, Russia, South America, where charging infrastructure is insufficient, fuel cars are still the absolute main force.

The most intuitive impression is, BYD's total sales far exceeded Chery, but the latter's export volume is more than the former, and mainly sold are fuel cars. Chery fuel cars swept Middle East, Latin America and Russia, BYD electric vehicles deep cultivated Thailand, Brazil, Europe, etc.

2024 China fuel car export volume reached 4.574 million vehicles, accounting for 78.1% of total auto exports, this ratio has been stable around 3/4 since 2020; 2025, fuel car exports 4.483 million vehicles, accounting for 63.16% of total exports 7.098 million (CAAM data); until this year May, this ratio is still at 46%.

Equal Rights for Fuel and Electric? Save fuel cars?

Actually, comparing new energy vehicles with fuel cars is a bit unfair, the former's advantage partly comes from electric drive experience, partly from policy dividends: exempt purchase tax, green plate convenience, cheap electricity fees, and bypassing the road tax base in the fuel tank.

Fuel cars did suffer a silent loss. As the saying goes: "Fill a tank, half is tax." Although this statement is a bit exaggerated, the reason is roughly the same. Taking current 92 Octane Gasoline as an example, consumption tax, VAT, Urban Maintenance and Construction Tax, Education Surcharge, Local Education Surcharge added up, account for about 1/3 of gas price. The lower gas price, the higher proportion of fixed consumption tax.

New energy vehicles also occupy roads, occupy parking spaces, cause congestion, also wear road surfaces, and cause greater harm, especially large new energy SUVs, ranging from over 2 tons, but because not refueling, naturally bypass the refined oil consumption tax this old interface.

Now relevant departments and media are calling for new energy vehicles to "reduce weight", possibly laying the groundwork for taxing based on vehicle weight.

Due to user experience differences, even achieving "Fuel and Electric Equal Rights", fuel cars still cannot get rid of the fate of decline, just slightly delay the process. (Author | DA Bin)

On May 28, the all-new Geely Xingyuan was officially launched, with a full upgrade of the range across all models: 310km upgraded to 410km, and 410km upgraded to 480km. The new vehicle launches four versions: 410km Yearning Edition, 410km Surfing Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a limited-time special price of 61,800 Yuan to 91,800 Yuan. To cater to different user needs, the 310km range option remains available as an upgrade choice on the 410km version, with a price reduction of 7,000 Yuan after selection. From now on, users can place an order via the Geely Galaxy APP or WeChat Mini Program, enjoying ten car-buying gift benefits and limited-time super trade-in subsidies, among other generous privileges. Additionally, any user who places a major deposit and secures the order by June 30, 2026, is entitled to a super trade-in subsidy benefit of 3,000 Yuan.

With expert moves again, the all-new Geely Xingyuan officially launched this time, advancing the classic with five major upgrades for a comprehensive refresh. It delivers over 100 product enhancements to users, achieving over 25 class-exclusive features, providing class-exceeding experiences with generational-leading technology. As the 2025 China Auto Market Sales Champion across all categories, Geely Xingyuan delivered over 700,000 units in 573 days. It ranked in the top 3 for global new energy sales in the first quarter of this year and is the only Chinese brand model to enter the top 3 in global new energy car sales, continuously leveraging its champion momentum. At the launch event, Joey Yung, spokesperson for the all-new Geely Xingyuan, was present on-site to share her authentic story with the Geely Xingyuan, using her gentle yet firm strength to champion the new car and witness this renewal moment with over 700,000 users alongside.

Meanwhile, the new car collaborated with Xiaohongshu to create the nation's first mobile 'Immersive Journey' car launch event, inviting everyone to experience and enjoy the good life. Moreover, Geely Xingyuan partnered with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Myfoodie to innovatively create five major life scenarios: 'Harbor Home', 'Alley Home', 'Rainforest Home', 'Silk Road Home', and 'Nomadic Home'. Focusing on core daily travel scenarios and addressing real user driving needs, it redefines the value benchmark for pure electric small cars with champion strength.

Champion Strength One: Ultimate Driving Control Advancement — First Global Native Architecture + China-German Joint Calibration

Geely Xingyuan brings a calm, free, light, and agile driving feeling for every trip. This champion strength originates from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in class to adopt native architecture, the first to be standard with rear-drive independent suspension, and the first to undergo global calibration pure electric small car, allowing users to feel for the first time that pure electric small cars can have ultimate driving control!

Excellent driving control must withstand rigorous testing. Currently, Geely Xingyuan has reached over 30 countries worldwide. The R&D team has mobilized global resources to conduct comprehensive verification across various extreme road conditions globally. This makes the all-new Geely Xingyuan fully upgraded in the three core experiences of 'Driving, Steering, and Braking', leading small car handling into the 2.0 era once again. The G-TCS 2.0 All-Weather Anti-Slip System retains the fun of rear-drive flexibility while ensuring no slipping, tail swing, or rolling on flat roads, slopes, and curves, allowing beginners to drive with ease. The new brushless steering system responds twice as fast, supporting three steering modes and self-learning at the steering center. The G-CST 2.0 Full-Scenario Comfort Braking System mimics the feel of an experienced driver, preventing the car from nodding during braking and ensuring no motion sickness while driving. Additionally, Geely Xingyuan is the only model in its class to successfully challenge the Hook Test at 130km/h and the first in class to pass the Moose Test at 80.7km/h. Its handling performance is comparable to sports coupes in the 200,000 Yuan range.

Champion Strength Two: Efficient Powertrain Advancement — All Models Standard with CATL + 480km Range + 19 Minutes Fast Charging

310km upgraded to 410km, and 410km upgraded to 480km, the all-new Geely Xingyuan achieves a full range of upgrades. The range is substantial, not just for show; it charges fast for long-term use and saves on electricity costs, easily handling both daily commutes and occasional long trips. It is the only model in its class with all versions standardizing CATL battery cells, liquid cooling temperature control, and an 11-in-1 highly integrated electric drive. The powertrain strength has been the class standard since launch. The new car is equipped with exclusive CATL next-generation battery cells, with an energy density of 190Wh/kg, offering a maximum CLTC range of 480km, sufficient for daily commutes and weekend trips. In cooperation with the class-exclusive active front grille and low-drag wheels, the drag coefficient is reduced by 15 counts, further increasing the actual range by 10km.

With a solid range, energy replenishment efficiency is also continuously upgraded. Regarding charging, 30% to 80% fast charging takes only 19 minutes; you can depart with a full charge in the time it takes to drink a cup of coffee. The liquid cooling system and the new BMS ensure fast charging regardless of cold or hot weather, without compromising battery life. Meanwhile, the class-exclusive Star-Rui AI Cloud Power 2.0 achieves full-link energy management, covering smart charge/discharge, valley electricity price identification, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, ensuring every charge is efficient and every journey is stress-free.

Champion Strength Three: AI Smart Cockpit Advancement — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

The all-new Geely Xingyuan brings warmth and intelligence into the cockpit, making the vehicle more user-friendly, intuitive, and comprehensive. It features the Galaxy Flyme Auto 2 Smart Cockpit System, powered by a 7nm automotive-grade Dragon Eagle 1 chip and 16GB+128GB memory. It features fast response, smooth operation, and is easy to use. Users can freely switch maps or favorite wallpaper desktops. Cute pet wallpapers support interactive features, adding fun to the cockpit.

The all-new AI Eva is the user's portable smart partner. The voice assistant 'Hi EVA' supports fuzzy command understanding and context memory, capable of handling vehicle control, Q&A, entertainment, and more. With just a command like 'Hi Eva, I want to go home', the vehicle automatically invokes the latest AutoNavi V850 to select the optimal route. Meanwhile, the infotainment system adds support for CarPlay, enabling seamless connection with iOS devices, offering all local common apps plus 200+ massive cloud apps to choose from. It also features thoughtful scenarios like Invisible Mode, Car Wash Mode, and One-Tap Car Finder, as well as a personalized 'thousand faces' custom assistant that automatically opens navigation and adjusts the AC after work. Full of exclusive welcoming rituals. From navigation to entertainment, from daily life to surprises, the all-new Geely Xingyuan's smart cockpit comprehensively covers all user daily needs.

Champion Strength Four: ADAS Advancement — Qianli Haohan ADAS H3 Solution

The all-new Geely Xingyuan is equipped with the Qianli Haohan ADAS H3 Solution, the same origin as high-end models. It covers multiple driving scenarios, with every function genuinely helping users improve their driving experience. The system has safely traveled over 1.38 billion kilometers and ranks first in user growth. Relying on the G-ASD Smart Driving Foundation and the Star-Rui AI Large Model, it delivers a smart experience that 'gets better with every drive' and 'gets smarter with every drive'.

Highway NOA is not restricted by road conditions or rainy/foggy weather, supporting voice-assisted lane changes, multi-scenario avoidance, and automatic ramp entry/exit. Users only need to lightly hold the steering wheel to easily drive long distances. The Full-Scenario MPI takeover rate exceeds 200 kilometers, equivalent to only needing one takeover after 3 consecutive hours of driving. Regarding parking, it supports full-scenario adaptation. The APA Parking Assist function supports one-key parking, fingertip parking, and remote control parking, covering over 300 parking scenarios. Addressing practical pain points like difficulty parking for new drivers or tension for female drivers, HPA Memory Parking supports over 2km ultra-long memory and centimeter-level precise positioning. After learning a route once, it can automatically park the whole way, featuring smart following, autonomous spot finding, and obstacle avoidance. If detouring temporarily, no relearning is needed, effectively reducing parking operation difficulty. Additionally, the DMS Active Fatigue Detection will timely remind the driver if fatigue or distraction is detected. Sentry Mode guards parking safety 24/7, recording video and sending it to the user's phone immediately upon anomaly. From departure to arrival, from driving to parking, the all-new Geely Xingyuan makes complex driving simple and reassuring, allowing users to devote more energy to the scenery on the road and the laughter of fellow travelers.

Champion Strength Five: Full-Dimensional Safety Advancement — Powertrain Safety + Active & Passive Safety

Safety is the gene carved into Geely's bones! For Geely, whether large cars or small cars, luxury models or mainstream models, all brands under the portfolio adopt the same safety philosophy and rigorous standards. Geely has built a global full-domain safety center with an investment exceeding 2 billion Yuan and released the 'People, Car, Road, Cloud, Star' integrated full-domain safety 2.0 system, covering four core safety domains: Life Safety, Health Safety, Property Safety, and Privacy Safety. The all-new Geely Xingyuan also adheres to this high standard, following the philosophy that 'Small cars must have big safety', taking small car safety to the extreme.

In terms of passive safety, the all-new Geely Xingyuan features a 'Five Verticals, Eight Horizontals' Star Armor Cage Body, like a solid yet lightweight suit of armor, with careful reinforcement at the front, back, left, and right. The front end utilizes three force transmission paths combined with a dual 'clover' energy-dissipation structure. On the sides, the distance from the battery to the sill is 149mm, with added dual anti-collision longitudinal beams. The rear features a 750mm long suspension with a dual 'well'-shaped rear subframe forming a solid barrier. Roof compression strength is increased to 3.4 times the vehicle weight. Materials in core areas like A and B pillars and the roof beam are upgraded. Even in a rollover or heavy object impact, the cockpit remains safe. Side curtain airbag pressure technology continuously protects the head during a roll.

In terms of battery life, Geely Xingyuan's verification standards have been increased to twice the national standard. After 1,000 cycles, battery capacity remains at 90.72%. Furthermore, a Geely Xingyuan with actual mileage of 84,000 km successfully challenged seawater corrosion, mud washing, underbody scraping on rough roads, and extreme fire tests among six major serial limit tests, achieving an industry first.

To further enhance battery safety protection, the all-new Geely Xingyuan goes the extra mile in unseen areas. It adopts industry-leading BDMU high-voltage device deep integration technology, combining the BMS battery management system and BDU high-voltage distribution unit into one, significantly reducing interfaces and raising reliability to a new level, reducing the risk of battery sealing failure from the root. Notably, on May 12, Geely partnered with CCTV to complete the class's first and only continuous frontal and side collision test. The high-voltage system powered down in time, the battery pack did not smoke or catch fire, the occupant cabin structure remained intact, airbags deployed precisely, and doors on the non-collision side opened normally. Additionally, the all-new Geely Xingyuan comes equipped with direct tire pressure display, DOW Door Open Warning, and Sentry Mode. With AEB Active Braking and AES Emergency Steering as a double insurance, it successfully passed 120 km/h static vehicle braking and 130 km/h 'Disappearing Leading Vehicle' active avoidance tests, with performance far exceeding industry mainstream levels.

Trusted by 700,000 Users, From China Champion to Global Top 3, The Champion's Road Never Stops

Always imitated, never surpassed. Relying on high standard from R&D to manufacturing and generational-leading product strength, Geely Xingyuan has always won industry recognition and user love. Since its launch in October 2024, Geely Xingyuan's cumulative deliveries have exceeded 700,000 units, equivalent to selling one every minute. It is not only the fastest model in the industry to achieve this milestone but also the 2025 China Auto Market Sales Champion. Entering 2026, Geely Xingyuan continues to lead and firmly remains at the top. In this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan ranked in the global top 3 for the first time, achieving a new milestone for Chinese A0-class electric cars.

Geely Xingyuan is not only selling well domestically but is also widely acclaimed in overseas markets, currently available in over 30 countries and regions worldwide. In Brazil, sales broke 2,300 units within two months of launch; At the Thailand Auto Show, single-week orders reached 3,300 units, and it won the dual international awards of 'Brazil's Best Compact Electric Car of the Year' and 'Most Loved Electric Car at the Indonesia Auto Show'. On streets around the world, Geely Xingyuan is becoming a new, mobile business card for 'Made in China' intelligence.

The advancement of the all-new Geely Xingyuan raises the benchmark of 'High Quality, Great Value' for the Geely Galaxy brand on the pure electric small car track once again. In the future, Geely Galaxy will continue to adhere to the original aspiration of 'Building Smart Boutique Cars for Everyone', accurately grasping users' truest needs, and bringing products and services that exceed expectations in every market segment.

How many kinds of lives can a small car carry? The answer given by the All-New Geely Xingyuan is: at least five.

At the launch event, it teamed up with Xiaohongshu to create a unique immersive travel experience. In five distinct living scenarios—a seaport, an alley, a rainforest, the Silk Road, and nomadic life—Xingyuan stood quietly there, like a key, waiting to unlock the travel imagination belonging to everyone. This is not a gimmick, but an attitude—a pure electric small car does not need to live only in the steel and concrete of commuting. It can accompany you to see the sea, and it can also accompany you through the tropical rainforest.

To implement this attitude, Geely Xingyuan brought on a group of crossover partners including CATL, Capybara, Coragi, Goodbaby, Myfoodie, and more. It sounds like a bit of a mix, but in reality, each brand corresponds to a lifestyle: families with children need child safety seats, pet-owning youth need in-car pet gear, stylish girls need beauty collabs. Xingyuan tries to tell you, it is not a collection of cold parameters, but a travel companion that adapts to your daily details.

Of course, sentiment alone is not enough; you need real capability to back it up. The All-New Xingyuan has entered over 30 countries globally, and the R&D team conducted all-dimensional verification for different extreme road conditions. In Brazil, it sold over 2,300 units in two months; at the Thailand Auto Show, weekly orders reached 3,300 units. This is not an accident. A small car that can adapt to tropical rainforest mud and can also handle European cobblestone roads has the hard work of a global native architecture and China-Germany joint tuning behind it.

When spokesperson Joey Yung appeared at the launch event, she did not intentionally hit high notes, but quietly shared her true story with Xingyuan. That gentle yet firm power coincides with the personality of this small car: unpretentious but reliable, not showing off skills but thoughtful everywhere.

From China Champion to Top 3 Globally, Geely Xingyuan accumulated 700,000 users in 573 days. This time, the all-new advanced version is not just selling well, but wants to tell you: small cars can also have a big vision, and they can hold the scenery of the whole world.

All-New Geely Xingyuan officially launched, with comprehensive upgrades across the entire series range: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car launches four models: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, 480km Exploration+ Edition, with a limited-time launch special offer price of 61,800 RMB - 91,800 RMB. To meet different user needs, on the 410km version, a 310km range downgrade option is still available, with a price reduction of 7,000 RMB after selection. Starting from today, users can place orders via the Geely Galaxy APP, WeChat Mini Program, and enjoy ten major purchase gifts and limited-time super trade-in funds, as well as other generous benefits. In addition, all users who place a substantial deposit and lock the order before June 30, 2026, can enjoy a super trade-in fund benefit of 3,000 RMB.

 This all-new Geely Xingyuan officially launched with five major upgrades for a comprehensive refresh, bringing users over 100 product strength upgrades, achieving over 25 class-exclusive features, and providing cross-class experience to users with generational leading technology. As the 2025 China automotive market all-category sales champion, Geely Xingyuan's delivery volume surpassed 700,000 units in 573 days, ranked top 3 in global new energy vehicle sales in the first quarter of this year, and is the only Chinese brand model to enter the global top 3 in new energy vehicle sales, continuously releasing champion momentum.

At the new car launch event, Geely Xingyuan spokesperson Joey Yung also arrived on site. At the same time, the new car collaborated with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, collaborating with cross-border brands such as CATL, Capybara, Colorkey, Goodbaby, and Maid, innovatively creating five major life scenarios: "Seaside Family, Alley Family, Rainforest Family, Silk Road Family, Nomadic Family".

 Geely Xingyuan is the first in its class to adopt a native architecture, the first to be equipped with rear-drive independent suspension as standard, and the first pure electric compact car tuned for global markets, allowing users to feel the ultimate driving control in a pure electric compact car for the first time! Currently, Geely Xingyuan has entered more than 30 countries and regions, the R&D team assembled global resources, conducted comprehensive verification for different global extreme road conditions, and comprehensively upgraded the three core experiences of "driving, steering, and braking" for the all-new Geely Xingyuan. The G-TCS 2.0 all-weather anti-slip system ensures no slipping, no skidding, and no rolling back on flat roads, slopes, and corners while retaining rear-drive flexible fun, making it easy for novices to drive calmly; the new brushless steering system responds 1 times faster, supports three steering modes and self-learning of the steering neutral position; the G-CST 2.0 all-scenario comfort braking system simulates the feeling of an experienced driver, no head-nodding when braking, no car sickness while driving. In addition, Geely Xingyuan is the only in its class to successfully challenge the Hook Test at 130 km/h, and the first in its class to successfully pass the Moose Test at 80.7 km/h, with handling performance comparable to a 200,000 level sports coupe.

 The new car is the only in its class to be equipped with CATL cells, liquid cooling temperature control, and 11-in-1 high-integrated electric drive as standard across the entire series, with three-electric power strength being the ceiling of its class since launch. The new car is equipped with CATL's exclusive next-generation cell, energy density reaches 190Wh/kg, maximum CLTC range 480 km, sufficient for daily commuting and weekend outings; cooperating with the only active grille shutter in its class and low-drag wheels, aerodynamic drag reduced by 15 counts, actual range increased by another 10 km. Regarding charging, fast charging from 30%-80% takes only 19 minutes, enough time to drink a cup of coffee to start with full charge; the liquid cooling system and new BMS guarantee full-speed charging in cold and hot weather, and charging speed increase does not come at the cost of battery lifespan.

 The unique Star Wisdom AI Cloud Power 2.0 in its class achieves full-link energy management, covering intelligent charging and discharging, off-peak electricity price recognition, battery temperature maintenance, energy consumption diagnosis, and battery maintenance functions, making every charge efficient and every trip worry-free.

 The all-new Geely Xingyuan is equipped with Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive-grade Longying No.1 chip and 16GB+128GB large storage, fast response, smooth operation, easy to get started. Users can freely switch maps or favorite wallpaper desktop, cute pet wallpaper supports interaction functions, adding fun to the cockpit. The new AI Eva is more like a user's personal smart partner, the voice assistant Hi EVA supports fuzzy command understanding and context memory, can complete car control, Q&A, entertainment, etc. operations. At the same time, the car machine new support for CarPlay mobile phone interconnection, compatible with iOS devices seamless connection, local common applications all present, cloud has 200+ massive applications to choose from freely. There are also stealth mode, car wash mode, one-key car find and other thoughtful scenarios, and customized assistant for each user.

The all-new Geely Xingyuan is equipped with the Qianli Haohan Advanced Driving H3 Solution sourced from high-end models, covering multiple driving scenarios. This system has safely driven 1.38 billion km, user usage volume growth rate first, relying on G-ASD intelligent driving underlying layer and Star Wisdom AI large model, bringing "better to use as you drive, smarter as you drive" smart experience. Highway overhead bridge NOA is not restricted by roads and rain/fog weather, supports voice lane changing, multi-scenario avoidance and automatic on/off ramps. Full-scenario MPI take-over rate exceeds 200 km, equivalent to continuous driving 3 hours needing take-over only 1 time. At the same time, parking aspect can achieve full-scenario adaptation, APA parking assistance function supports one-key parking in, fingertip parking, remote control parking, covering 300+ types of parking scenarios. HPA memory parking supports 2 km ultra-long memory, cm-level precise positioning, learn one route and can complete automatic parking throughout, with intelligent following cars, self-finding position, obstacle avoidance functions, temporary detours also do not need re-learning, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind the driver; Sentry Mode can guard parking safety 24 hours all-weather, if abnormal immediately record video and send to user phone.

 Geely has built a global comprehensive safety center with investment exceeding 2 billion Yuan, and released Human, Vehicle, Road, Cloud, Star integrated global safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. The all-new Geely Xingyuan also follows this high standard, and adheres to "Small cars must have big safety" concept, passive safety aspect, built five vertical eight horizontal Star Armor Cage Body, front end three transmission paths cooperate with double "Three-leaf Clover" force relief structure, side battery to threshold spacing 149mm and add double anti-collision longitudinal beams, rear end 750mm long rear suspension with double "井" shape rear subframe forms solid barrier; roof pressure resistance strength increased to 3.4 times vehicle weight, A-pillar and B-pillar and roof cross-beam and other core area material upgrade, even if encountering rollover or heavy object pressing top, cockpit still safe and sound, side curtain airbag pressure maintenance technology can continuously protect head when rolling.

 In battery lifespan aspect, Geely Xingyuan's verification standard increased to 2 times national standard, after 1000 cycles battery capacity still maintains 90.72%. Adopting industry-leading BDMU high-voltage device deep integration technology, combining BMS battery management system and BDU high-voltage distribution unit one-in-two, greatly reducing interfaces, reliability goes up a notch, from root down to reduce battery seal failure risk, successfully completed class first and only front and side continuous collision, more actually driven 84,000 km Xingyuan, successfully challenged seawater corrosion, muddy water flushing, bad road scraping bottom, extreme fire burning and other six serial extreme tests.

In addition, the all-new Geely Xingyuan is equipped with tire pressure direct display, DOW door open warning, Sentry Mode, more AEB active braking and AES emergency steering double insurance, successfully passed 120km/h static vehicle braking stop and 130km/h "vanishing front car" active avoidance test, performance far exceeding industry mainstream level.

In the first quarter this year's global new energy vehicle sales ranking list, Geely Xingyuan first ranked top 3 globally, achieved China's A0-class electric car new milestone.

 In overseas markets, Geely Xingyuan has already landed in more than 30 countries and regions. In Brazil launched 2 months sales broke 2,300 units; in Thailand car show one week order grabbed 3,300 units, and won "Brazil Annual Best Compact Electric Vehicle" and "Indonesia Auto Show Most Loved Electric Vehicle" dual international grand prizes. On streets all over the world, Geely Xingyuan is becoming a "Made in China" flowing new business card.

May 28, the all-new Geely Xingyuan officially launched. The full-series range of the new car realized a leap: 310km version upgraded to 410km, 410km version upgraded to 480km. A total of four models were launched: 410km Aspiration Edition, 410km Riding Wind Edition, 480km Exploration Edition, 480km Exploration+ Edition. The launch limited-time promotional price ranges from 61,800 Yuan to 91,800 Yuan. To meet diversified needs, the 410km version still retains the option for 310km range selection, and the price can be reduced by 7,000 Yuan after selection.

Starting today, users can place orders via Geely Galaxy APP, WeChat Mini Program, enjoy ten car buying gifts and limited-time super trade-in allowance. Users who place a finalized order and lock the order before June 30, 2026, can additionally receive 3,000 Yuan super trade-in allowance rights.

As the 2025 China car market full-category sales champion, Geely Xingyuan delivery volume exceeded 700,000 units within 573 days. In Q1 of this year, it joined the top three in global new energy sales, and is also the only Chinese brand model to enter this list. At the new car launch event, spokesperson Joey Yung attended to share the driving experience. At the same time, Geely Xingyuan collaborated with CATL, Xiaohongshu and other cross-industry brands to create a launch event with five major life scenarios, focusing on daily travel core needs.

Regarding product capability, the all-new Geely Xingyuan achieved five major advances:

Regarding driving control, based on Geely's first global native architecture and Sino-German joint tuning, full-series standard rear-drive independent suspension, equipped with G-TCS 2.0 anti-slip system, brushless steering system and G-CST 2.0 comfort braking system. It passed the Fishhook test at 130km/h and completed the Moose test at 80.7km/h.

Regarding powertrain, full-series standard CATL battery cells, liquid cooling temperature control and 11-in-1 high-integration electric drive, maximum range 480km. 30%-80% fast charge only needs 19 minutes. Equipped with Starwise AI Cloud Power 2.0 to achieve full-link energy management.

Smart cockpit equipped with Galaxy Flyme Auto 2 system and 7nm Dragon Eagle 1 chip, equipped with AI voice assistant Eva, supports CarPlay mobile phone interconnection and multiple scenario modes.

Assisted driving equipped with Qianli Haohan H3 solution, covering Highway Elevated NOA, APA parking, HPA memory parking, DMS fatigue monitoring and Sentry Mode and other functions.

Regarding safety, adopts Five Vertical Eight Horizontal Star Armor Cage Body, roof pressure resistance reaches 3.4 times vehicle weight. Battery capacity retention rate remains 90.72% after 1,000 cycles, and successfully passed extreme tests such as seawater corrosion, mud water impact, continuous collision.

Currently, Geely Xingyuan has landed in over 30 countries and regions worldwide, obtaining multiple international awards in markets such as Brazil, Thailand. Geely Galaxy stated that it will continue to adhere to the concept of "Build smart premium cars for everyone", providing products exceeding expectations in various sub-markets.

May 28, the All-New Geely Xingyuan officially launched, with range upgrades across the entire series: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four models: 410km Aspiration Edition, 410km Ride-Wind Edition, 480km Explore Edition, 480km Explore+ Edition. The launch limited-time right price is 61,800 Yuan-91,800 Yuan. To meet different user needs, on the 410km version, the 310km range selection right is still provided. After selection, the price can be reduced by 7,000 Yuan. Starting today, users can place orders through the Geely Galaxy APP or WeChat Mini Program to enjoy ten layers of car-buying gifts and limited-time Super Trade-in Bonus, and other rich rights. In addition, for users who place a big order and lock the order before June 30, 2026, they can enjoy a Super Trade-in Bonus right of 3,000 Yuan.

Experts make another move, this time the All-New Geely Xingyuan officially launched, advancing beyond classics, with five major upgrades fully renewed, bringing over 100 product capability upgrades to users, achieving over 25 class-exclusive features, providing an over-class experience with generationally leading technology for users. As the 2025 Chinese Car Market Sales Champion of All Categories, Geely Xingyuan delivery volume broke 700,000 units in 573 days. In the first quarter of this year, it entered the global top 3 in NEV sales, being the only Chinese brand vehicle to enter the global top 3 in new energy vehicle sales, continuously releasing champion momentum. At the new car launch event, the spokesperson of the All-New Geely Xingyuan, Joey Yung, also appeared at the scene to share her true story with the Geely Xingyuan, using gentle and firm power to support the new car, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car joined hands with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch event, taking everyone to feel beauty and enjoy beauty. Not only that, Geely Xingyuan also collaborated with CATL, Capybara, Colorkey, Goodbaby, Myfoodie and other cross-industry brands to innovatively create five major life scenarios: "Harbor Home, Alley Home, Rainforest Home, Silk Road Home, Nomad Home", focusing on core daily travel scenarios, hitting user real car usage needs, and redefining the pure electric small car value benchmark with champion strength.

Champion Strength 1: Ultimate Driving Control Upgrade - First Global Native Architecture + Joint China-Germany Calibration

Geely Xingyuan brings calm and free, light and agile driving and riding experience for every user's travel. This champion strength comes from Geely's first global native architecture and track-level calibration: Geely Xingyuan is the first in class to adopt native architecture, the first to standardize RWD independent suspension, the first to be calibrated globally as a pure electric small car, allowing users to feel for the first time that pure electric small cars can have ultimate driving control!

Good driving control must withstand inspection. Currently, Geely Xingyuan has entered over 30 countries globally. The R&D team gathered global resources and conducted comprehensive verification for different extreme road conditions worldwide, allowing the All-New Geely Xingyuan to comprehensively upgrade the three core experiences of "Driving, Steering, Braking", once again leading small car driving control into the 2.0 Era. G-TCS 2.0 all-weather anti-slip system ensures flat roads, slopes, and curves do not slip, sway, or roll back while retaining RWD flexible fun, allowing newbies to drive calmly; the new brushless steering system responds 1 time faster, supports three steering modes and mid-steering self-learning; G-CST 2.0 full-scenario comfortable braking system simulates experienced driver's pedal feel, braking no nosing, driving no motion sickness. In addition, Geely Xingyuan is the only in class pure electric small car that successfully challenged the Fishhook Test at 130km/h, and the first in class that successfully passed the Moose Test at 80.7km/h, handling performance comparable to 200,000 Yuan class sports coupe.

Champion Strength 2: High-Efficiency Powertrain Upgrade - CATL Standard Across Series + 480km Range + 19-Minute Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, the All-New Geely Xingyuan achieves range upgrades across the entire series. Range is solid and no nonsense, charging fast lasts long, electricity saving saves money, whether for daily commute or occasional long distance, the All-New Geely Xingyuan can easily cope. The new car is the only in class to standardize CATL cells, liquid-cooled temperature control and 11-in-1 high-integration electric drive across the entire series, the three-electrical strength has been the top tier in class since launch. The new car is equipped with exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, maximum CLTC range 480km, enough for daily commute and weekend outings; coupled with class-only active grille shutters and low drag wheels, drag reduced by 15 counts, actual range increased by another 10km.

Solid range, refueling efficiency must also continuously upgrade. Regarding refueling, 30%-80% fast charge only takes 19 minutes, full charge ready in the time of a cup of coffee; liquid cooling system and new BMS guarantee full-speed charging whether cold or hot, and charging speed up does not sacrifice battery life. At the same time, class-only Xingrui AI Cloud Power 2.0 achieves full-link energy management, covering smart charging/discharging, valley electricity price recognition, battery temperature maintenance, energy consumption diagnosis and battery maintenance functions, making every charge efficient, every journey worry-free.

Champion Strength 3: AI Smart Cockpit Upgrade - Geely Flyme Auto 2 Smart Cockpit System + Eva Large Model

The All-New Geely Xingyuan puts warmth and wisdom into the cockpit, making the vehicle easier to use, understand people better, and more comprehensive. The All-New Geely Xingyuan is equipped with Geely Flyme Auto 2 smart cockpit system, based on 7nm automotive-grade Dragon Eagle No. 1 chip and 16G+128G large storage, fast response, smooth operation, easy to learn. Users can switch maps or favorite wallpaper desktops at will, cute pet wallpaper supports interaction function, adding fun to the cockpit.

New AI Eva is user's portable smart partner, voice assistant Hi EVA supports fuzzy command understanding and context memory, can complete vehicle control, Q&A, entertainment operations, good at everything. User only says "Hi Eva, I want to go home", vehicle can automatically call latest Gaode Map 850 Version to select optimal route. At the same time, vehicle machine adds support for CarPlay phone interconnection, compatible with iOS devices seamless connection, local common apps all available, cloud has 200+ massive apps to choose from at will. Also stealth mode, car wash mode, one-click car finding and other thoughtful scenarios, and personalized custom assistant, after work automatically turn on navigation adjust AC, exclusive welcome ceremony feeling full. From navigation to entertainment, from life to surprise, the All-New Geely Xingyuan smart cockpit fully covers user daily needs.

Champion Strength 4: Assisted Driving Upgrade - Qianli Haohan Assisted Driving H3 Solution

The All-New Geely Xingyuan is equipped with Qianli Haohan Assisted Driving H3 solution same source as high-end models, can cover multiple driving scenarios, every function is really helping users improve driving experience. This system has safely driven 1.38 billion km, user usage growth rate first, relying on G-ASD smart driving underlying layer and Xingrui AI Large Model, bringing "better to use as you drive, smarter as you drive" smart experience.

Highway elevated NOA not restricted by road and rain/fog weather, supports voice lane change, multi-scene avoidance and auto on/off ramps, users only need to lightly hold steering wheel to easily drive long distance. Full-scene MPI takeover rate over 200 km, equivalent to continuously drive 3 hours only needs takeover once. At the same time, parking aspect can achieve full-scene adaptation, APA parking assist function supports one-click park-in, fingertip parking, remote parking, covering 300+ parking scenarios. For new drivers parking difficulty, female drivers parking easily nervous and other actual pain points, HPA memory parking supports 2km ultra-long memory, cm-level precise positioning, learn one route then can full-process auto park-in, has smart car following, auto find spot, obstacle avoidance functions, temporary route change does not need relearn, effectively reducing parking operation difficulty. In addition, DMS active fatigue detection if detects driver appears fatigue behavior or distracted driving, will timely remind driver; Sentry Mode can 24/7 all-weather guard parking safety, if abnormal immediately record video and send to user phone. From departure to arrival, from driving to parking, the All-New Geely Xingyuan makes complex driving simple and secure, allowing users to leave more energy for scenery on the road and laughter of fellow travelers.

Champion Strength 5: All-Dimension Safety Upgrade - Three-Electrical Safety + Active and Passive Safety

Safety is Geely's inborn genes! For Geely, whether big car or small car, whether luxury models or mainstream models, all brands under its banner adopt same safety concept and rigorous standards. Geely has already built invested over 2 billion Yuan global all-domain safety center, and released "People, Car, Road, Cloud, Star" integrated all-domain safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. The All-New Geely Xingyuan also follows this high standard, and upholds "Small car, must have big safety" concept, making small car safety to the extreme.

Passive safety aspect, the All-New Geely Xingyuan built five vertical eight horizontal Star Shield Cage Body, like a sturdy and light armor, front back left right all did careful reinforcement - front end three force transmission paths coordinate double "Cloverleaf" energy release structure, side battery to sill spacing 149mm and add double anti-collision longitudinal beams, rear end 750mm long rear overhang and double "Well" shape rear subframe form solid barrier; roof crushing strength increased to 3.4 times vehicle weight, A/B pillars and roof crossbeam and other core area material upgraded, even if encounter rollover or heavy object press top, cabin still safe, side curtain airbag pressure maintenance technology can continue protect head during rollover.

Regarding battery life aspect, Geely Xingyuan verification standard increased to twice the national standard, complete 1000 cycles after battery capacity still keeps 90.72%. Also actual driving 84,000 km Xingyuan, successfully challenged seawater corrosion, mud flushing, bumpy road scraping bottom, extreme fire and other six major serial limit tests, completing industry first.

In order to further improve battery safety protection, the All-New Geely Xingyuan at user invisible places still under hard effort, adopts industry leading BDMU high-voltage component deep integration technology, put BMS battery management system and BDU high-voltage distribution unit two-in-one, greatly reduce interfaces, reliability up another step, from root reduce battery sealing failure risk. Noteworthy, May 12, Geely joined hands with CCTV completed class first, and class only frontal and side continuous collision, high-voltage system timely power off, battery pack no smoke catch fire, passenger compartment structure complete, airbags precise detonation, non-collision side doors can normal open. In addition, All-New Geely Xingyuan equips tire pressure direct display, DOW door opening warning, Sentry Mode, also has AEB active braking and AES emergency steering double insurance, successfully through 120km/h static vehicle brake stop and 130km/h "Vanishing Front Car" active avoidance test, performance far exceed industry mainstream level.

700,000 Users Trust, From China Champion to Global Top 3, Champion Path Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generational leading product power, Geely Xingyuan always won industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has already broken through 700,000 units, equivalent to sell one per minute, it is not only the fastest to achieve this goal star model in the whole industry, but also won 2025 Chinese Car Market Sales Champion in one move. Entering 2026, Geely Xingyuan still continuously lead, firmly stay at top, in this year's first quarter global new energy vehicle sales ranking, Geely Xingyuan first time entered global top 3, achieved new milestone for Chinese A0-class electric car.

Geely Xingyuan not only domestic sales hot, in overseas market also widely praised, currently has landed over 30 countries and regions globally. In Brazil launch two months sales broke 2,300 units; in Thailand Auto Show single week orders captured 3,300 units, and won "Brazil Annual Best Compact Electric Car" and "Indonesia Auto Show Most Favorite Electric Car" double international grand prizes. On streets around the world, Geely Xingyuan is becoming "China Smart Manufacturing" mobile new business card.

The All-New Geely Xingyuan upgrade, made Geely Galaxy brand in pure electric small car track once again raised "High Quality and Good Price" benchmark. In the future, Geely Galaxy will continue to uphold "Build smart boutique cars for everyone" original intention, precisely grasp user most real needs, in each market segment all give users products and services exceeding expectations.

On May 28, the all-new Geely Xingyuan officially launched, with the full series range comprehensively upgraded: 310 km upgraded to 410 km, 410 km upgraded to 480 km. The new car offers four models: 410km Yearning Edition, 410km Riding Wind Edition, 480km Exploration Edition, and 480km Exploration+ Edition, with a limited-time launch benefits price of 61,800 Yuan - 91,800 Yuan. To meet the needs of different users, on the 410km version, the 310km range option benefit is still provided; after selecting this option, the price can be reduced by 7,000 Yuan. Starting from today, users can place an order via Geely Galaxy APP or WeChat Mini Program, enjoying ten购车 gifts and limited-time super trade-in allowance and other substantial benefits. In addition, all users who place a large deposit and lock the order before June 30, 2026, can enjoy a super trade-in allowance benefit of 3,000 Yuan.

Master level moves again. This time the all-new Geely Xingyuan officially launched, advanced again on the classic, comprehensively refreshed with five major upgrades, bringing users over 100 product power upgrades, achieving over 25 class-exclusive features, providing cross-level experience with generational leading technology. As the 2025 Chinese Auto Market all-category sales champion, Geely Xingyuan's delivery volume exceeded 700,000 units in 573 days, entering the top three in global new energy vehicle sales in the first quarter of this year, being the only Chinese brand model to enter the top three in global new energy vehicle sales, continuously releasing champion momentum. At the new car launch conference, the all-new Geely Xingyuan spokesperson Joey Yung also appeared on-site, sharing her real story with Geely Xingyuan with everyone, using gentle and firm power to support the new car, and witnessing the renewal moment of this champion pure electric small car together with 700,000+ users.

At the same time, the new car partnered with Xiaohongshu to create the nation's first mobile "Immersive Travel" car launch conference, taking everyone to feel beauty and enjoy beauty. Not only that, Geely Xingyuan also collaborated with CATL, Capybara, Colorkey, Goodbaby, Myfoodie and other cross-border brands, innovatively creating "Harbor Home, Alley Home, Rainforest Home, Silk Road Home, Nomad Home" five life scenarios, focusing on daily commuting core scenarios, directly hitting users' real vehicle usage needs, redefining pure electric small car value benchmark with champion strength.

Champion Strength 1: Ultimate Driving Control Advanced — First Global Native Architecture + Chinese-German Joint Tuning

Geely Xingyuan brings a calm, free, light and agile driving experience for every trip of users. This champion strength comes from Geely's first global native architecture and track-level tuning: Geely Xingyuan is the first in its class to adopt a native architecture, the first to standardize rear-drive independent suspension, the first to be globally tuned pure electric small car, letting users feel for the first time that pure electric small car can have ultimate driving control!

Good driving control must withstand inspection. Currently, Geely Xingyuan has walked into more than 30 countries globally. The R&D team gathered global resources, conducted all-dimensional verification for different extreme road conditions globally, letting the new Geely Xingyuan comprehensively upgrade on the three core experiences of "Driving, Steering, Braking", once again leading small car driving control into 2.0 era. G-TCS 2.0 All-Weather Anti-Slip System while retaining rear-drive flexible fun, ensures no slipping, no tail sliding, no rolling on flat roads, slopes and curves, new drivers can also drive calmly; new brushless steering system response is 1 time faster, supports three steering modes and steering center self-learning; G-CST 2.0 All-Scene Comfort Braking System simulates old driver foot feel, braking no head nod, driving no car sickness. In addition, Geely Xingyuan is the only in-class to successfully challenge Fishhook Test at 130km/h, and the first in class to successfully pass Moosetest at 80.7km/h pure electric small car, handling performance comparable to 200,000 level sports coupe.

Champion Strength 2: Efficient Three Electric Advanced — Full Series Standard CATL + 480km Range + 19min Fast Charge

310 km upgraded to 410 km, 410 km upgraded to 480 km, new Geely Xingyuan achieves full series range upgrade. Range is real not virtual, charge fast use long, electricity save not expensive, whether daily commute or occasional long distance trip, new Geely Xingyuan can easily cope. New car is the only in-class full series standard CATL cell, liquid cooling temperature control and 11-in-1 high integration electric drive pure electric small car, three electric strength from launch has been class ceiling. New car mounts exclusive customized CATL new generation cells, energy density reaches 190Wh/kg, highest CLTC range 480km, enough for daily commute and weekend outing; cooperating with class exclusive active front grille and low drag wheels, drag reduced by 15counts, actual range further improved by 10km.

Range solid, energy replenishment efficiency must also continuously upgrade. Replenishment aspect, 30%-80% fast charge only needs 19 minutes, one cup of coffee time can full charge depart; liquid cooling system and new BMS ensure cold and hot weather can full speed charge, and charge speed up not at the cost of battery life. At the same time, class unique Xingrui AI Cloud Power 2.0 realizes full-link energy management, covering smart charge discharge, off-peak electricity price identification, battery temperature maintenance, consumption diagnosis and battery maintenance functions, letting every charge be efficient, every journey electricity be worry-free.

Champion Strength 3: AI Cockpit Advanced — Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model

All-new Geely Xingyuan puts warmth and wisdom into cockpit, letting vehicle more usable, more understand people, more comprehensive. New Geely Xingyuan mounts Galaxy Flyme Auto 2 smart cockpit system, based on 7nm automotive grade Longying No. 1 chip and 16G+128G large storage, reaction fast, operation smooth, hand-on learn. Users can switch map or favorite wallpaper desktop at will, cute pet wallpaper supports interactive function, adding fun to cockpit.

New AI Eva is even more users'随身 wisdom partner, voice assistant Hi EVA supports fuzzy instruction understanding and context memory, can complete car control, Q&A, entertainment etc., all professional. User only says one sentence "Hi Eva, I want to go home", vehicle can automatically call latest Amap 850 version choose optimal route. At the same time, car machine new supports CarPlay phone interconnection, compatible iOS device seamless connection, local common apps all included, cloud more than 200+ massive apps at will select. Also hidden mode, wash mode, one-key car find etc. thoughtful scenarios, and thousand people thousand faces customized assistant, get off work automatically open navigation adjust air conditioning, exclusive welcome ritual sense full. From navigation to entertainment, from life to surprise, new Geely Xingyuan smart cockpit comprehensively covers user daily needs.

Champion Strength 4: Auxiliary Driving Advanced — Qianli Haohan Auxiliary Driving H3 Solution

All-new Geely Xingyuan mounts with high-end model source Qianli Haohan auxiliary driving H3 solution, can cover multiple driving scenarios, every function is truly helping users improve driving experience. This system has safely driven 1.38 billion km, user usage growth rate first, relying on G-ASD intelligent drive underlying and Xingrui AI large model, bringing "the more drive the better the use, the more drive the smarter" intelligent experience.

Highway elevated NOA not subject to road and rain fog weather limits, supports voice lane change, multi-scene avoidance and automatic upper and lower ramp, users only need lightly hold steering wheel can easily run long distance. All-scene MPI takeover rate super 200 km, equivalent to continuous drive 3 hours only needs takeover 1 time. At the same time, parking aspect can do all-scene adaptation, APA parking assist function supports one-key park-in, fingertip parking, remote control parking, cover 300+ kinds of parking scenarios. Aiming at new driver parking difficulty, female driver parking easy nervous etc. real pain points, HPA memory parking supports 2km super long memory, cm-level precise positioning, learn one time route can then whole process automatic park-in, possesses smart follow car, autonomous find place, encounter obstacle bypass function, temporary change route also no need re-learn, effectively lower parking operation difficulty. In addition, DMS active fatigue detection if detect driver appear fatigue behavior or distracted driving, will timely remind driver; sentry mode can 24-hour all-weather guard parking safety, have anomaly immediately record video and send to user phone in. From depart to arrive, from driving to parking, new Geely Xingyuan makes complex driving become simple and reassuring, letting users leave more energy to on-road scenery and companionship laughter.

Champion Strength 5: All-Dimension Safety Advanced — Three Electric Safety + Active & Passive Safety

Safety is Geely engraved in bone's gene! For Geely, whether big car or small car, whether luxury model or mainstream model, under all brands adopt same safety concept and strict standards. Geely has built investment super 2 billion Yuan global all-domain safety center, and released "People, Vehicle, Road, Cloud, Star" integrated all-domain safety 2.0 system, covering life safety, health safety, property safety, privacy safety four core safety domains. All-new Geely Xingyuan also follows this high standard, and upholds "Small car, more needs big safety" concept, making small car safety to extreme.

Passive safety aspect, all-new Geely Xingyuan created five vertical eight horizontal Star Armor Cage Body, like a solid yet light armor, front back left right all did careful reinforcement — front end three transfer paths cooperate with double "Clover" force release structure, side battery to threshold spacing 149mm and add double collision longitudinal beam, rear 750mm long rear suspension with double "Well" shape rear subframe form solid barrier; roof anti-pressure strength increased to 3.4 times car weight, AB pillars and roof beam etc. core area material upgrade, even encounter rollover or heavy object press top, cockpit still safe, side air curtain pressure holding technology can in rollover time continuously protect head.

In battery life aspect, Geely Xingyuan verification standard increased to national standard 2 times, complete 1000 cycles after battery capacity still keep 90.72%. More actual driving 84,000 km of Xingyuan, successfully challenge salt water corrosion, muddy water scouring, bad road scraping bottom, extreme fire burning etc. six serial extreme test, complete industry first.

In order to further improve battery safety protection, new Geely Xingyuan in user unseen places still hard work, adopt industry leading BDMU high voltage device deep integration technology, put BMS battery management system and BDU high voltage distribution unit two-in-one, greatly reduce interface, reliability again up a step, from root lower battery sealing failure risk. Worth mentioning, May 12, Geely partnered CCTV completed class first, also class unique front and side continuous collision, high voltage system timely power down, battery pack no smoke fire, passenger compartment structure complete, airbag precise blast, non-collision side door can normally open. In addition, new Geely Xingyuan equipped tire pressure direct display, DOW door open warning, sentry mode, more AEB active braking and AES emergency steering double insurance, successfully pass 120km/h static vehicle brake stop and 130km/h "vanished front car" active avoidance test, performance far exceed industry mainstream level.

700,000 Users Trust, From Chinese Champion to Global Top Three, Champion Path Never Stops

Always imitated, never surpassed. Relying on high standards from R&D to manufacturing and generational leading product power, Geely Xingyuan always won industry recognition and user love. Since October 2024 launch, Geely Xingyuan cumulative delivery has broken through 700,000 units, equivalent to sell one unit every minute, it is not only the fastest to achieve this goal star model in all industry, but also won 2025 Chinese Auto Market sales champion. Enter 2026, Geely Xingyuan still continues lead, stable top of list, this year first quarter global new energy vehicle sales ranking, Geely Xingyuan first time enter top three global, achieved Chinese A0-level electric car new milestone.

Geely Xingyuan not only domestic sales hot, in overseas market also widely praised, currently landed global 30+ countries and regions. In Brazil launch two months sales break 2,300 units; in Thailand auto show single week order capture 3,300 units, and won "Brazil Year Best Compact Electric Car" and "Indonesia Auto Show Most Loved Electric Car" double international awards. In streets worldwide, Geely Xingyuan is becoming "Chinese Intelligence" flowing new business card.

All-new Geely Xingyuan's advanced, let Geely Galaxy brand in pure electric small car track again raise "High Quality Good Price" benchmark. In future, Geely Galaxy will continue adhere to "Make Everyone's Intelligent Boutique Car" original intention, accurately grasp users' most real needs, in various sub-markets all for users bring beyond-expectation products and services.

May 28, the all-new Geely Xingyuan officially launched. The new car launches four models: 410km Aspiration Edition, 410km Soaring Edition, 480km Explorer Edition, 480km Explorer+ Edition. To meet different user needs, on the 410km version, a 310km range selection option is still provided. After selection, the price can be reduced by 7,000 yuan. The launch limited-time rights price is 61,800 yuan - 91,800 yuan. Worth mentioning, the new Geely Xingyuan all-series range is fully upgraded: 310km upgraded to 410km, 410km upgraded to 480km.

In addition, for users who place a firm order and lock the order before June 30, 2026, they can enjoy a Super Trade-in Allowance benefit of 3,000 yuan. Besides this, the new Geely Xingyuan also has Financial Gift (Limited-time 2 years 0% interest), Charging Gift (Limited-time 3,300 yuan charging pile and installation service value), Boutique Gift (Limited-time 400 yuan Xingyuan merchandise discount rights), and so on.

Worth mentioning, Geely Xingyuan deliveries exceeded 700,000 units in 573 days. It ranked in the top 3 of global new energy vehicle sales in the first quarter of this year. It is the only Chinese brand model to enter the top 3 of global new energy vehicle sales. At the same time, the Geely Galaxy brand became the fastest new energy brand to reach 2 million vehicles.

Five Major Upgrades of the New Geely Xingyuan

The first major upgrade: Geely All-Weather Traction Control System 2.0. The new Geely Xingyuan is fully upgraded in three core driving experiences: Driving, Steering, Braking. It is equipped with the latest Geely G-TCS 2.0 All-Weather Anti-Slip System. It focuses on millisecond-level (officially stated as approx. 2ms) torque intervention, which can reduce slip by over 50% on slippery roads, and supports anti-skid and anti-rollaway in scenarios such as slopes, curves, and start-ups.

The TCS 2.0 All-Weather Anti-Slip System adds intelligent corner recognition and steering linkage, which can well balance the agility of rear-drive vehicles with the safety of novices. The new brushless steering system responds 1 time faster, supporting three steering modes and steering center position self-learning. In addition, Geely Xingyuan is the only vehicle in its class to successfully challenge the Fishhook Test at 130km/h, and the first in its class to successfully pass the Moose Test at 80.7km/h with a pure electric compact car.

The second major upgrade: CLTC Pure Electric Range Upgraded to 480km. The new Geely Xingyuan upgrades 310km to 410km, 410km to 480km, and is equipped with exclusive customized CATL all-new generation battery cells. Energy density reaches 190Wh/kg, with a maximum CLTC range of 480km.

Additionally, the new Geely Xingyuan optimizes the overall vehicle design, equipped with the only active front grille and low-drag wheels in its class. Drag is reduced by 15 counts, and actual range is further improved by 10km.

Regarding charging, the new Geely Xingyuan requires only 19 minutes for fast charging from 30% to 80%. The liquid cooling system and new BMS ensure full-speed charging in cold and hot weather.

The third major upgrade: Galaxy Flyme Auto 2 Smart Cockpit System + Eva Large Model. The new Geely Xingyuan is equipped with the Galaxy Flyme Auto 2 Smart Cockpit System. Based on the 7nm automotive-grade Dragon Eagle No.1 chip and 16G+128G large storage, response speed is faster, and operation is more convenient.

At the same time, the new AI Eva is the user's portable intelligence partner. Voice assistant Hi EVA supports fuzzy command understanding and context memory, and can perform car control, Q&A, entertainment, and other operations. Additionally, the car machine newly added support for CarPlay phone interconnection, as well as stealth mode, car wash mode, one-key car search, and other thoughtful scenarios.

The fourth major upgrade: Qianli Haohan Assistive Driving H3 Solution. The new Geely Xingyuan is equipped with the Qianli Haohan Assistive Driving H3 system. The system has safely driven 1.38 billion kilometers, supports highway and elevated NOA, all-scenario parking, etc.

Highway and elevated NOA is not limited by roads and rainy/foggy weather. It supports voice lane changing, multi-scenario avoidance, and automatic on/off ramps. For parking, it can achieve full scenario adaptation. APA parking assist function supports one-key parking, finger-tip parking, remote parking, covering over 300 parking scenarios. At the same time, HPA Memory Parking supports 2km ultra-long memory and cm-level precise positioning. After learning the route once, it can automatically park throughout the entire process, with intelligent car following, autonomous spot finding, and obstacle avoidance detour functions.

In addition, if the DMS active fatigue detection detects that the driver has fatigue behavior or is distracted driving, it will promptly remind the driver.

The fifth major upgrade: Three-Electric Safety + Active and Passive Safety. In terms of passive safety, the new Geely Xingyuan has built a Five Longitudinal, Eight Transverse Star Armor Cage Body. Like a strong and light armor, it has carefully reinforced front, back, left, and right. The front end three-force transmission path matches the dual clover force release structure. The side battery to sill distance is 149mm with added double anti-collision longitudinal beams. The rear 750mm long overhang and double well-shaped rear subframe form a strong barrier. The roof crush resistance is increased to 3.4 times the vehicle weight. Core area materials such as A/B pillars and roof crossbeams are upgraded. Even in case of rollover or heavy object pressing on top, the cabin remains unharmed. Side curtain airbag pressure retention technology can continuously protect the head during rollovers.

Regarding battery life, Geely Xingyuan's verification standard is increased to 2 times the national standard. After completing 1000 cycles, the battery capacity still maintains 90.72%. There is also a Xingyuan that has actually driven 84,000 kilometers, successfully challenging salt water corrosion, mud water flushing, bad road scraping, extreme fire, and other six serial extreme tests, achieving an industry first.

To further improve battery safety protection, the new Geely Xingyuan adopts the industry-leading BDMU high-voltage device deep integration technology. It combines the BMS battery management system and BDU high-voltage distribution unit into two-in-one, significantly reducing interfaces, and raising reliability to a new level. It reduces the risk of battery sealing failure from the source.

Worth mentioning, on May 12, Geely cooperated with CCTV to complete the first and only continuous frontal and side collision in its class. The high-voltage system powered off in time. The battery pack did not smoke or catch fire. The passenger cabin structure was intact. Airbags were precisely deployed. The non-collision side doors could be opened normally. In addition, the new Geely Xingyuan is fully equipped with tire pressure direct display, DOW door opening warning, and Sentry mode. It also has AEB active braking and AES emergency steering dual insurance. It successfully passed the 120km/h static vehicle stop and 130km/h disappearing lead vehicle active avoidance tests. Performance far exceeds the industry mainstream level.

Final Words

Since officially launched in October 2024, Geely Xingyuan cumulative deliveries exceeded 700,000 units. Market heat not only swept domestic but also fully bloomed overseas. It has successfully entered more than 30 countries and regions globally. In Brazil, sales exceeded 2,300 units in just two months since launch. At the Thailand Auto Show, single week order volume reached 3,300 units. It won the two international heavy honors of Brazil Best Compact Electric Vehicle of the Year and Indonesia Auto Show Most Loved Electric Vehicle, becoming a vivid business card of Chinese Smart Manufacturing going global.

The advancement of the new Geely Xingyuan has lifted the benchmark of High Quality and Good Price again on the pure electric compact car track for the Geely Galaxy brand. In the future, Geely Galaxy will continue to stick to the original intention of making intelligent boutique cars for everyone. It will precisely grasp users' most real needs and bring products and services exceeding expectations to users in various market segments.