July 16, 2026, Showpalast, Munich, Germany, XPENG's 'XPENG LIVE: PHYSICAL AI FOR ALL' Brand Day and MONA L03 Global Launch Event Kicked Off as Scheduled. In the industrial heartland of BMW, Audi, and Volkswagen, XPENG officially unveiled its first native global SUV -- MONA L03, starting from 123,800 yuan in China, launching in 65 countries and regions by the end of the year. Unlike the industry's traditional release rhythm of 'domestic first, overseas later', this car targeted the global market from the very beginning of development. With unified design, intelligent driving, safety, and powertrain standards, it completes the key leap for Chinese new energy vehicle companies from 'product exports' to 'full-stack technology going global'. As an automotive industry media professional, after witnessing this launch event on site, I clearly perceived: MONA L03 is not just an affordable intelligent SUV for young people, but also a landmark product for XPENG's physical AI technology landing globally and high-quality Chinese car exports.

Native Global Vehicle Forward Development, Class-Leading Product Power Directly Addresses Global Young User Pain Points
XPENG MONA L03 is positioned as 'The First Intelligent Fashion SUV for Young People', led by Juanma Lopez, former head of exterior design at Ferrari, the global design team crafted it. With 'Vital Flow' as the design core, it thoroughly breaks the traditional square and stiff impression of SUVs. Wide-body low-slung shooting brake stance, frameless doors, semi-hidden door handles, integrated with a 1.1㎡ super large curvature rear windshield. 22 aerodynamic optimizations over the whole vehicle, wind resistance coefficient as low as Cd 0.228, ranking among the top 5 global new energy mass-produced SUVs, balancing global aesthetics and range efficiency. Paint uses Porsche-sourced BASF premium coating process, Aurora Purple, Plum Jam and six exclusive color schemes, precisely matching the personalized aesthetic needs of the global young group.

On the cockpit level, the new car directly downgrades 300,000 yuan luxury car configurations to the 120,000-150,000 yuan price range, creating a cross-regional uniform light luxury experience. Interior soft package coverage exceeds 72%, standard equipment includes velvet faux suede ceiling, brushed metal speaker grilles. 26.8-inch super large W-HUD, 15.6-inch 2.5K central control screen, 20-speaker kW-class AI audio system form a triple-screen audio-visual system, industry's first AI immersive dual surround sound field. Front row all series 14-point massage seats, passenger seat equipped with zero-gravity leg rest, 256-color fading gentle wave ambient lighting brings extremely strong emotional value.

Space design fully considers global diverse living scenarios, 40 storage points throughout the vehicle, 23 sets of expansion interfaces, supporting magnetic, threaded, pegboard DIY modifications. Pure electric version equipped with 102L front trunk with drainage, standard trunk 539L, rear seats folded expands to 1640L, can accommodate surfboards, camping equipment, shooting equipment, perfectly adapting to urban commuting, outdoor camping, content creation and other mainstream lifestyles of young people globally. Famous fitness blogger Pamela evaluated on site as product experience officer, MONA L03 balances appearance and practicality, truly realizing 'Moving Comfort Space on the Car'.

One Car, Dual Energy and Dual Power, Covering Global Differential Energy Infrastructure
Global market energy structure, charging conditions differ significantly, XPENG MONA L03 launches Pure Electric, Super Extended-Range two power schemes, solve different regional user range anxiety.
Pure electric version provides 550km/650km two CLTC range, 100km power consumption as low as 11.5kWh, all series 3C fast charging, 10%-80% charging only needs 19.1 minutes, adapting to European, domestic perfect charging network city user daily commute.
Super Extended-Range version CLTC pure electric range 325km, combined range up to 1380km, WLTC fuel consumption at depleted state only 4.96L/100km, 0-100 acceleration 6.8 seconds, performance comparable to 300,000 yuan class fuel SUV. Extended-range system equipped with all series RNC active noise cancellation, depleted state driving noise and pure electric mode difference less than 1dB, paired with 6kW external discharge function, perfectly adapting to European long-distance highways, remote areas charging inconvenient, Nordic severe cold and other complex scenarios, truly realizing 'City Electricity, Long Distance No Anxiety'.

Domestic price covers 123,800 - 156,800 yuan, pure electric, extended-range share starting price, Plus/Max/Ultra SE three levels configuration gradient clear, at the same time launching limited-time car buying rights: order before August 31, appearance colors, comfortable seats, AI chassis, 20-speaker audio, active noise cancellation all free upgrades, significantly lowering young user high-end configuration threshold. Value 20,000 yuan ROAM exclusive theme set limited time 6,999 yuan, includes 20-inch sport wheels, Nappa leather, exclusive interior and exterior marks, satisfy personalized modification needs.
Core Breakthrough: One Turing VLA2.0 Intelligent Driving Solution Connects China and Europe, China High-Level Intelligent Driving Officially Goes Global
The most industry-milestone highlight of this launch event, is XPENG Turing 2nd Gen VLA Intelligent Driving Model achieving universal application of in China and Europe, XPENG becomes the first domestic car company relying on the same model to connect the two markets. Different from traditional intelligent driving relying on regional exclusive data, high-precision map development mode, VLA2.0 treats physical world understanding as underlying logic, relying on world model to generate massive simulation training data, greatly improving cross-regional road generalization capability.
He Xiaopeng and Head of General Intelligence Center Liu Xianming completed localization acceptance testing in Munich, this model trained based on complex Chinese road conditions, no need for large-scale European local data retraining, can fluently cope with European narrow alleys, large curvature bends, roundabouts, multi-pedestrian intersections, accurately identify multiple country traffic signs, actively follow 'Pedestrian Priority', 'Yield to Right' etc. European hidden traffic rules. Max model will push distilled version VLA2.0 in Q3, Ultra SE equipped with complete high-level intelligent driving, supports unguided urban roaming, spot to spot 2.0, P-gear direct start NGP and other frontier functions, 1500 TOPS self-developed Turing chip, first time bringing flagship computing power into 150,000 yuan level SUV market, intelligent driving hardware specifications exceed 500,000 yuan level overseas flagship models.

Cockpit system also completes global adaptation simultaneously, overseas version XOS 6 system supports English, German, French multi-language mixed recognition, different passengers speaking different languages conversing no need manual switch. At the same time becoming Asia-Pacific's first native accessing Google Maps Auto SDK car company, overseas navigation ecosystem fully fits local user habits. From 2027 XPENG will batch deliver local NGP intelligent driving system to global market, formally opening China intelligent driving global scale landing era.

Global Five-Star Safety Standards Without Compromise, Full-Scenario Active Safety Maximizes Export Safety Floor
As a model for global sales, MONA L03 synchronously satisfies China C-NCAP, Europe E-NCAP, Australia A-NCAP triple five-star safety development standards, can pass 42 strict crash tests, global market configuration no shrinkage. Body uses wrap-around armor front cabin, hot-formed steel occupant cabin, aluminum alloy anti-collision beam, all series standard 7 airbags, including 120L large volume passenger airbag and three-chamber remote airbag.

Exclusive active safety configuration in its class: full-scenario flat tire stability supports up to 180km/h, single wheel, double wheel, curve flat tire can all stabilize body deceleration. Three-level intervention for Driver Disability Assistance System, when sudden physical discomfort occurs automatically pull to side, emergency call for help. Industry premiere Ice & Snow AES emergency steering avoidance, within 130km/h can actively avoid stationary vehicles, road obstacles, adapts to ice surface, slippery road surfaces and other extreme road conditions. Battery meets 24 domestic latest safety national standards, no fire explosion under 4.65 times national standard strict test, paired with AI Battery Doctor 24-hour cloud monitoring, covers global high temperature, high cold, high humidity various climate environments.
Chassis hardware benchmark 300,000 yuan class midsize luxury SUV, Front MacPherson + Rear Five-link suspension, DCC variable damping shock absorption, Bosch new generation IPB braking system standard. AI pre-scanning chassis identifies road surface up to 120 meters, same class only intelligent anti-motion sickness mode, significantly reduce dizziness caused by bumps, continuous curves, balancing handling and comfort.
Systematic Global Layout Formed, XPENG Opens China Car Export 2.0 Era
MONA L03 global simultaneous launch, behind is XPENG years deep diving global R&D production sales service system support, thoroughly jump out of industry low price trade export 1.0 stage, entering 'Technology, Product, Ecosystem Synchronous Output' 2.0 new paradigm.
R&D end, XPENG global layout 8 major R&D centers, Munich independent R&D center special adaptation European regulations, road conditions, climate. Manufacturing end, cooperating with Austria Magna factory to achieve European localization production, Indonesia, Malaysia overseas bases synchronous production start. Supply chain jointly Bosch, Continental, ZF etc. global head enterprises deep coordination. Channel end, global sales network covers 65 countries, 1200+ stores, Europe 28 countries layout 290 dealers, G6, G9 already in Germany, France, Norway and other countries take Chinese brand sub-category sales first. Charging network covers 31 countries, access 2.7 million public charging piles, solve overseas user charging pain points.

As of now XPENG global cumulative sales break 1.2 million units, at the same time relying on full-stack self-developed physical AI base, layout AI Car, Humanoid Robot, Flying Car three major tracks, technology capability obtained Volkswagen Group recognition, the latter becomes 2nd Gen VLA Model global launch customer, mark China car company underlying smart technology realize reverse external output.

Industry Observation: MONA L03 is not just a high-volume SUV, but also a global answer sheet for technology democratization
In the past China new energy export, long time relying on price advantage seize low-end market, intelligence, self-developed technology hard to form core competitiveness. But XPENG MONA L03 gives new problem-solving idea: not relying on low price involution, with unified global standards, full set self-developed physical AI technology, leapfrog luxury configuration, let 120,000 level car possess flagship intelligent driving and cockpit experience, achieve 'Technology Equity'.
From industry dimension look, one intelligent driving model adapts China Europe two totally different traffic systems, is China high-level autonomous driving technology first time through global strict market field test verification, breaking overseas brands in intelligent driving field long-term monopoly. From brand dimension, in German luxury brand home court launch native global car model, prove China smart car already possesses facing global mainstream market product power and system power.

Facing future, XPENG will take MONA L03 as starting point, continuously promote physical AI technology global landing, 2027 overseas high-level intelligent driving comprehensive delivery, humanoid robot commercial, flying car scale production, one unified AI base connecting multi-category smart terminals. For the whole China car industry, XPENG MONA L03's arrival, means China car company export officially say goodbye to 'product export', turning to technology, ecosystem, brand all-round output, bring new competition order for global new energy market.

16 Julai 2026, Munich, Jerman Showpalast, Hari Jenama Xpeng "XPENG LIVE: PHYSICAL AI FOR ALL" sekaligus Pelancaran Global MONA L03 dimulakan seperti yang dijanjikan. Di kawasan industri utama BMW, Audi, dan Volkswagen, Xpeng secara rasmi melancarkan SUV Global Asli pertama mereka - MONA L03, dijual bermula dari 123,800 Yuan di China, memasuki 65 negara dan wilayah pada tahun ini. Berbeza dengan irama pelepasan tradisional industri "Dalam negara dahulu, luar negara kemudian", kereta ini sejak awal pembangunan telah dikunci pada pasaran global, dengan reka bentuk seragam, pandu pintar, keselamatan, dan standard tenaga, menyelesaikan lompatan penting bagi syarikat automotif elektrik baru China dari "eksport produk" kepada "keluaran teknologi penuh". Sebagai profesional media industri automotif, selepas menyaksikan pelancaran ini, saya dengan jelas sedar: MONA L03 bukan sekadar SUV pintar harga mampu milik untuk belia, tetapi juga produk ikonik bagi teknologi Fizikal AI Xpeng yang dilaksanakan di seluruh dunia dan kelajuan tinggi keluaran automotif China.

Pembangunan Rangka Depan SUV Global, Keupayaan Produk Melampaui Kelas Menyerang Masalah Utama Pengguna Belia Global
Xpeng MONA L03 diposisikan sebagai "SUV Pintar Fesyen Pertama untuk Belia", dipandu oleh Juanma Lopez, Ketua Reka Bentuk Luar Ferrari Bekas, bersama pasukan reka bentuk global, dengan "Vital Flow (Energi Kehidupan yang Mengalir)" sebagai teras reka bentuk, sepenuhnya mematahkan imejan tradisional SUV yang kotak dan kaku. Sikap Coupé badan luas rendah, pintu tanpa bingkai, pemegang pintu separuh tersembunyi, kaca pandang belakang kelengkungan super besar 1.1㎡ bergabung, 22 pengoptimuman aerodinamik pada seluruh badan, pekali rintangan angin serendah Cd0.228, masuk ke dalam lima teratas SUV Keluaran Massal Elektrik Baru di seluruh dunia, menggabungkan estetika global dan kecekapan jarak perjalanan. Cat badan menggunakan proses cat tahap 300,000 asas BASF yang sama dengan Porsche, enam warna khusus seperti Ungu Aurora, Jus Plam Hitam, memenuhi tepat keperluan estetika peribadi kumpulan belia global.

Dari segi kokpit, kereta baru secara langsung menurunkan konfigurasi mewah tahap 300,000 kepada julat harga 120,000 hingga 150,000, menciptakan pengalaman Light Luxury tanpa beza merentasi wilayah. Tutupan soft interior lebih daripada 72%, secara standard dilengkapi bumbut simulasi suede, penutup speaker logam bersilat; W-HUD super besar 26.8 inci, paparan tengah 15.6 inci 2.5K, sistem audio AI 1kW 20 speaker membentuk sistem audio video tiga skrin, pertama industri Lapangan Suara Binaural Celupan AI. Kerusi pijat 14 titik pada barisan depan sepenuhnya, pelawat kanan dilengkapi sandaran kaki graviti sifar, lampu suasana gelombang lembut 256 warna memberikan nilai emosi yang sangat kuat.

Reka bentuk ruang sepenuhnya mempertimbangkan senario hidup pelbagai global, 40 titik penyimpanan pada seluruh badan, 23 antara muka pengembangan, menyokong pemasangan DIY magnet, ulir, papan berlobang. Versi Elektrik Murni dilengkapi dengan bekas depan 102L dengan saliran, bekas belakang biasa 539L, melebar hingga 1640L selepas duduk belakang dilipat, boleh memuatkan papan selancar, peralatan berkhemah, peralatan menggambar, sesuai sepenuhnya dengan gaya hidup utama belia global seperti perjalanan kerja bandar, berkhemah luar, penciptaan kandungan. Vlogger sukan terkenal Pamela sebagai pegawai pengalaman produk menilai di lokasi, MONA L03 menggabungkan penampilan dan kepraktisan, benar-benar mencapai "membawa ruang selesa bergerak ke atas kereta".

Satu Kereta, Dua Tenaga Dua Tenaga, Merangkumi Infrastruktur Tenaga Berbeza di Seluruh Dunia
Struktur tenaga dan keadaan pengisian di pasaran global sangat berbeza, Xpeng MONA L03 mengeluarkan dua pelan tenaga Elektrik Murni dan Super Range Extender, menyelesaikan kekhawatiran jarak pengguna berbeza wilayah.
Versi Elektrik Murni menyediakan dua jarak CLTC 550km/650km, penggunaan elektrik 100km serendah 11.5kWh, sepenuhnya Cas Pantas 3C, cas 10%-80% hanya butuh 19.1 minit, sesuai dengan pengguna perjalanan kerja bandar yang mempunyai rangkaian cas lengkap di Eropah dan China.
Versi Super Range Extender jarak CLTC Elektrik Murni 325km, jarak gabungan tertinggi 1380km, penggunaan bahan api WLTC daya kosong hanya 4.96L/100km, pecutan 0-100 6.8 saat, prestasi setanding SUV bahan api tahap 300,000. Sistem Range Extender dilengkapi sepenuhnya Penawar Kebisingan Aktif RNC, suara memandu daya kosong berbeza kurang daripada 1dB dengan mod elektrik murni, disambungkan dengan fungsi pelepasan kuasa luar 6kW, sesuai sepenuhnya dengan lebuh raya jauh Eropah, keadaan kompleks di kawasan terpencil yang sukar isi tenaga, musim sejuk bekuku Eropah Utara, benar-benar mencapai "elektrik bandar, tanpa kekhawatiran jauh".

Harga di China merangkumi 123,800 hingga 156,800 Yuan, Elektrik Murni dan Range Extender berkongsi harga mula, Plus/Max/Ultra SE gradient konfigurasi tiga tahap jelas, pada masa yang sama mengeluarkan hak pembelian terhad masa: tempahan sebelum 31 Ogos, warna luar, kerusi selesa, Chassis AI, sistem audio 20 speaker, penawar kebisingan aktif semua secara percuma tingkatkan, mengurangkan secara besar-besaran halangan konfigurasi tinggi pengguna belia. Set Tema Khusus ROAM bernilai 20,000 Yuan terhad masa 6,999 Yuan, mengandungi pelipis sukan 20 inci, kulit Nappa tulen, penanda dalaman dan luaran khusus, memenuhi keperluan pemasangan peribadi.
Terobosan Utama: Satu Model Pandu Pintar Turing VLA2.0 Menyambungkan China dan Eropah, Pandu Pintar Canggih China Keluar Secara Rasmi
Titik menarik paling bermakna penanda molek industri dalam pelancaran kali ini, adalah Model Pandu Pintar VLA Jenama Kedua Xpeng Turing mencapai keserasian China-Eropah, Xpeng menjadi syarikat automotif China pertama yang bergantung pada satu model yang sama untuk menyambungkan dua pasaran besar ini. Berbeza dengan mod pembangunan pandu pintar tradisional yang bergantung pada data khusus wilayah dan peta ketepatan tinggi, VLA2.0 menggunakan pengertian dunia fizikal sebagai logik asas, bergantung pada model dunia untuk menghasilkan data latihan simulasi besar, meningkatkan secara besar keupayaan generasi jalan merentasi wilayah.
He Xiaopeng dan Liu Xianming, Ketua Pusat Kecerdasan Umum menyelesaikan ujian penerimaan tempatan di Munich, model yang dilatih pada keadaan jalan kompleks China ini, tidak memerlukan latihan semula data tempatan Eropah secara besar-besar, boleh menangani dengan lancar lorong sempit Eropah, belokan kelengkungan besar, bundaran, persimpangan banyak pejalan kaki, mengenal pasti tanda jalan berbilang negara dengan tepat, secara aktif mengikuti peraturan jalan tersembunyi Eropah seperti "prioriti pejalan kaki", "beri kanan". Model Max dihantar versi distilasi VLA2.0 pada suku ketiga, Ultra SE dilengkapi Pandu Pintar Canggih Lengkap, menyokong jelajah bandar tanpa navigasi, dari tempat parkir ke tempat parkir 2.0, mula terus NGP Gear P dan fungsi terdepan lain, Cip Turing Direka Sendiri 1500TOPS, untuk pertama kali membawa kuasa komputasi ibu negara ke pasaran SUV tahap 150,000, spesifikasi keras panduan pintar melampaui model ibu negara luar tahap 500,000.

Sistem kokpit juga menyelesaikan penyesuaian global, sistem XOS 6 versi luar menyokong pengenalan campuran berbilang bahasa Inggeris, Jerman, Perancis, percakapan bahasa berasingan penumpang berbeza tidak perlu pertukaran manual; pada masa yang sama menjadi syarikat automotif pertama Asia-Pasifik akses asli SDK Google Maps Auto, ekosistem navigasi luar negara sepenuhnya sesuai dengan kebiasaan pengguna tempatan, dari 2027 Xpeng akan menghantar secara jisim sistem Panduan Pintar NGP tempatan ke pasaran global, secara rasmi membuka era pelaksanaan berskala Panduan Pintar China di seluruh dunia.

Piawaian Keselamatan Bintang Lima Global Tanpa Penurunan, Keselamatan Aktif Seluruh Senario Penuh Garis Dasar Keluar
Sebagai model untuk dijual di seluruh dunia, MONA L03 memenuhi piawaian pembangunan keselamatan C-NCAP China, E-NCAP Eropah, A-NCAP Australia serentak, boleh melalui 42 ujian tabrakan ketat, konfigurasi pasaran global tidak berkurang. Badan menggunakan tangki depan perisai mengeluk, kabin penumpang baja pembentukan panas, balok penghalang aluminium, sepenuhnya standard 7 Airbag, mengandungi airbag pelawat kanan 120L isipadu besar dan airbag jauh tiga ruang.

Konfigurasi keselamatan aktif unik di kelasnya: Sistem Tayar Pecah Stabil seluruh senario menyokong sehingga 180km/h, tayar pecah satu roda, dua roda, belokan boleh menstabilkan badan mengurangkan kelajuan; Sistem Bantuan Kegagalan Pemacu tiga tahap campur tangan, apabila berlaku ketidaksejahteraan fizikal secara automatik ke pinggir, panggilan kecemasan; Pengeluaran Pertama Industri AES Pusingan Kecemasan Salji/Eskal, dalam 130km/h boleh secara aktif mengelak kenderaan diam, rintangan jalan, sesuai dengan keadaan jalan ekstrem seperti permukaan salji, jalan basah licin. Bateri memenuhi 24 piawaian keselamatan terbaru negara, tidak terbakar atau meledak di bawah ujian ketat piawaian negara 4.65 kali, disambung dengan Monitor Awan 24 Jam Doktor Bateri AI, merangkumi pelbagai alam sekitar iklim global seperti suhu sangat sejuk, suhu sangat panas, kelembapan tinggi.
Hardware Chassis menanding SUV mewah sederhana tahap 300,000, depan MacPherson + belakang 5-rod suspensi, DCC Pengurungan Damping Boleh Ubah, Sistem Brek IPB Generasi Baru Bosch standard, Chassis Preview AI dapat mengenal pasti permukaan jalan sejauh 120 meter, mod anti mabuk pintar unik di kelasnya, secara besar mengurangkan rasa pening akibat getaran, belokan berterusan, menggabungkan pengawalan dan kenyamanan.
Susunan Global Berstruktur Terbentuk, Xpeng Membuka Era Keluar Automotif China 2.0
Pelancaran Global MONA L03, di sebalik ialah sokongan sistem servis R&D, Pengeluaran, Jualan yang Xpeng kembangkan selama bertahun-tahun di seluruh dunia, melompat terkeluar sepenuhnya daripada fasa 1.0 eksperimen perdagangan harga rendah industri, masuk ke dalam paradigma baru 2.0 "teknologi, produk, ekosistem serentak".
Dari segi R&D, Xpeng menyusun 8 pusat R&D global, pusat R&D bebas Munich menyesuaikan khas peraturan Eropah, keadaan jalan, iklim; dari segi pengeluaran, kerja sama dengan Pabrik Magna Austria mencapai pengeluaran tempatan Eropah, pangkalan luar negara Indonesia, Malaysia sama-sama berusaha; rantaian bekalan bersama Bosch, Continental, ZF dan syarikat utama global bersinergi dalam; dari segi saluran, rangkaian jualan global merangkumi 65 negara, lebih 1200 kedai, Eropah 28 negara susun 290 pengeksport, G6, G9 telah meraih jualan kategori pertama jenama China di Jerman, Perancis, Norway dan banyak negara; rangkaian pengisian merangkumi 31 negara, akses 2.7 juta stesen cas awam, menyelesaikan masalah utama pengguna luar negara.

Seketakat ini, jualan kumpul global Xpeng melebihi 1.2 juta unit, pada masa yang sama bergantung pada pangkalan Fizikal AI Direka Sendiri Penuh, menyusun tiga litar utama Kereta AI, Robot Berwajah Manusia, Kereta Terbang, kecakapan teknologi mendapat pengiktirafan Kumpulan Volkswagen, yang terakhir menjadi pelanggan pelancaran pertama global Model VLA Kedua, menandakan teknologi intelijen asas syarikat automotif China mencapai output luar sebaliknya.

Pemerhatian Industri: MONA L03 Bukan Hanya SUV Jualan Tinggi, Tetapi Jawapan Global Inklusif Teknologi
Masa lalu kelajuan keluar automotif elektrik baru China, sentiasa bergantung pada kelebihan harga merebut pasaran rendah, pintar, teknologi direka sendiri sukar membentuk keupayaan bersaing teras. Tetapi Xpeng MONA L03 memberikan pendekatan penyelesaian baru: tidak bergantung pada persaingan harga rendah, dengan piawaian global bersatu, semua teknologi Fizikal AI direka sendiri, konfigurasi mewah melampaui kelas, menjadikan model tahap 120,000 memiliki pengalaman panduan pintar dan kokpit ibu negara, mencapai "kebersamaan teknologi".
Dari dimensi industri, satu model panduan pintar sesuai dua sistem pengangkutan China dan Eropah yang sangat berbeza, adalah teknologi memandu automatik canggih China pertama kali mengesahkan dalam pasaran ketat global secara langsung, memecah monopoli panjang merek luar dalam bidang memandu pintar. Dari dimensi jenama, pada pelancaran di rumah merek mewah Jerman SUV Global Asli, membuktikan kereta pintar China sudah mempunyai keupayaan produk dan sistem untuk berhadapan dengan pasaran utama global.

Menghadapi masa depan, Xpeng akan bermula dengan MONA L03, terus menerus推进 Fizikal AI Teknologi Pelaksanaan Global, pada 2027 Panduan Pintar Canggih Luar Negara sepenuhnya menghantar, Robot Berwajah Manusia Komersial, Pengeluaran Massal Kereta Terbang, satu pangkalan AI bersatu menyambungkan Terminal Pintar Pelbagai Jenis. Bagi seluruh industri automotif China, kedatangan Xpeng MONA L03, bermakna kelajuan keluar syarikat automotif China secara rasmi berpisah dari "eksport produk", menuju teknologi, ekosistem, jenama output penuh segi, membawa susunan persaingan baru untuk pasaran automotif elektrik global.

【CNMO 科技消息】近日,小鵬汽車宣布喺海外商標維權中喺一場關鍵勝利。印尼最高法院就廣州小鵬汽車科技有限公司訴自然人搶注"XPENG"商標案作出終審判決,正式認定"XPENG"構成馳名商標,並撤銷被搶注嘅兩項商標。
這場商標維權戰並非一帆風順。小鵬汽車喺一審中並未獲勝,隨後提起上訴(再審程序)。2026 年 4 月 8 日,印尼最高法院作出終審判決,全面支持小鵬訴求——撤銷搶注商標、認定馳名商標、確認搶注方屬於惡意取得。該案編號為第 41 K/Pdt.SusHKI/2026 號。
印尼最高法院喺判決理由中重點考量咗以下事實:
"XPENG"商標已喺中國、美國等多個市場完成註冊;
小鵬喺品牌推廣方面投入顯著;
品牌喺國際市場已具備較高嘅公眾認知度;
小鵬此前喺其他市場亦有成功嘅商標維權實踐。
合議庭據此認定,廣州小鵬汽車已充分證明"XPENG"屬於馳名商標,依法享有印尼法律保護。同時,法院認定搶注方冇正當嘅商業使用理由,屬於惡意取得商標註冊,兩項被搶注嘅"XPENG"商標均予以撤銷。
據悉,商標搶注係車企出海經常遭遇嘅「攔路虎」。此前雷克薩斯進入印尼市場時,"LEXUS"商標就曾被當地商人搶注,導致品牌不得不以「凌志」名義營運多年先逐步收回。值得一提係,小鵬此次由一審敗訴至終審翻盤,用法律手段而非妥協方式奪回商標,路線更為強硬。這亦係繼 2021 年蔚來喺印尼贏得商標維權之後,又一同中國新能源車企喺東南亞市場成功捍衛品牌資產嘅案例。

[CNMO Tech News] Recently, XPENG Motors announced a key victory in overseas trademark protection. The Supreme Court of Indonesia made a final ruling on the case where Guangzhou XPENG Motor Technology Co., Ltd. sued an individual for squatting on the "XPENG" trademark, officially recognizing "XPENG" as a well-known trademark, and revoked the two squatting trademarks.
This trademark protection battle was not smooth sailing. XPENG Motors did not win the first instance, then filed an appeal (retrial procedure). On April 8, 2026, the Supreme Court of Indonesia made a final ruling, fully supporting XPENG's claims — revoke the squatting trademark, recognize as well-known trademark, confirm the squatter acted in bad faith. The case number is 41 K/Pdt.SusHKI/2026.
The Supreme Court of Indonesia focused on the following facts in the ruling reasons:
The "XPENG" trademark has been registered in multiple markets including China, the US;
XPENG has invested significantly in brand promotion;
The brand has high public recognition in international markets;
XPENG also has successful trademark protection practices in other markets previously.
The collegial panel determined that Guangzhou XPENG has fully proved "XPENG" belongs to well-known trademarks, and enjoys legal protection under Indonesian law. At the same time, the court determined the squatter had no legitimate reason for commercial use, belonging to malicious registration acquisition, and both squatting "XPENG" trademarks were revoked.
It is reported that trademark squatting is a major hurdle often encountered by automakers going global. Previously, when Lexus entered the Indonesian market, the "LEXUS" trademark was squatting by local businessmen, causing the brand to have to operate for many years under the name "Lexus" before gradually recovering it. It is worth mentioning that XPENG went from losing the first instance to winning the final appeal this time, reclaiming the trademark through legal means rather than compromise, a much tougher path. This is another case of a Chinese new energy vehicle company successfully defending brand assets in the Southeast Asian market, following NIO winning trademark protection in Indonesia in 2021.

[Maklumat Teknologi CNMO] Baru-baru ini, Kereta Xpeng mengumumkan mereka telah meraih kemenangan penting dalam perlindungan hak jenama di luar negara. Mahkamah Agung Indonesia telah mengeluarkan penghakiman akhir dalam kes di mana Syarikat Teknologi Kereta Xpeng Guangzhou menuntut individu yang mendaftarkan tanda dagangan "XPENG" secara haram, secara rasmi menentukan bahawa "XPENG" merupakan Jenama Terkenal, dan membatalkan dua tanda dagangan yang didaftarkan secara haram.
Pertempuran perlindungan hak jenama ini tidak berjalan lancar. Kereta Xpeng tidak berjaya dalam perbicaraan peringkat pertama, kemudian mengemukakan rayuan (prosedur semakan semula). Pada 8 April 2026, Mahkamah Agung Indonesia mengeluarkan penghakiman akhir, yang mendukung sepenuhnya tuntutan Xpeng—membatalkan pendaftaran haram tanda dagangan, mengiktiraf Jenama Terkenal, dan mengesahkan pendaftaran haram dilakukan dengan niat jahat. Nombor kes ini ialah No. 41 K/Pdt.SusHKI/2026.
Mahkamah Agung Indonesia mempertimbangkan fakta berikut dengan berat dalam alasan penghakiman:
Tanda dagangan "XPENG" telah diregistrasikan di pelbagai pasaran seperti China, Amerika Syarikat dan lain-lain;
Xpeng telah melabur dengan ketara dalam promosi jenama;
Jenama ini telah mempunyai pengiktirafan awam yang tinggi di pasaran antarabangsa;
Xpeng juga mempunyai rekod berjaya dalam mempertahankan hak jenama di pasaran lain sebelum ini.
Majlis hakim dengan ini mengesahkan bahawa Kereta Xpeng Guangzhou telah membuktikan sepenuhnya bahawa "XPENG" adalah Jenama Terkenal, menikmati perlindungan undang-undang di Indonesia. Pada masa yang sama, mahkamah mengesahkan pihak yang mendaftarkan secara haram tidak mempunyai alasan penggunaan komersial yang sah, iaitu merupakan pendaftaran tanda dagangan dengan niat jahat, kedua-dua tanda dagangan "XPENG" yang didaftarkan secara haram telah dibatalkan.
Seperti dilaporkan, pendaftaran haram tanda dagangan ialah "penghalang" yang sering dihadapi oleh pengeluar kereta ketika keluar negara. Sebelumnya, apabila Lexus memasuki pasaran Indonesia, tanda dagangan "LEXUS" pernah didaftarkan secara haram oleh pengusaha tempatan, yang menyebabkan jenama terpaksa beroperasi di bawah nama "Lexus" selama bertahun-tahun sebelum mula mengambil semula. Yang menarik untuk diperhatikan, Xpeng kali ini dari kalah di peringkat pertama hingga menang di peringkat akhir, mengambil semula tanda dagangan melalui tindakan undang-undang berbanding kompromi, jalan yang diambil lebih tegas. Ini juga kes lagi pengeluar kereta baharu China berjaya mempertahankan aset jenama di pasaran Asia Tenggara selepas Nio berjaya mempertahankan hak jenama di Indonesia pada tahun 2021.

【CNMO科技消息】近日,小鹏汽车宣布在海外商标维权中拿下一场关键胜利。印尼最高法院就广州小鹏汽车科技有限公司诉自然人抢注“XPENG”商标案作出终审判决,正式认定“XPENG”构成驰名商标,并撤销被抢注的两项商标。
这场商标维权战并非一帆风顺。小鹏汽车在一审中并未获胜,随后提起上诉(再审程序)。2026年4月8日,印尼最高法院作出终审判决,全面支持小鹏诉求——撤销抢注商标、认定驰名商标、确认抢注方属于恶意取得。该案编号为第41 K/Pdt.SusHKI/2026号。
印尼最高法院在判决理由中重点考量了以下事实:
“XPENG”商标已在中国、美国等多个市场完成注册;
小鹏在品牌推广方面投入显著;
品牌在国际市场已具备较高的公众认知度;
小鹏此前在其他市场也有成功的商标维权实践。
合议庭据此认定,广州小鹏汽车已充分证明“XPENG”属于驰名商标,依法享有印尼法律保护。同时,法院认定抢注方没有正当的商业使用理由,属于恶意取得商标注册,两项被抢注的“XPENG”商标均予以撤销。
据悉,商标抢注是车企出海经常遭遇的“拦路虎”。此前雷克萨斯进入印尼市场时,“LEXUS”商标就曾被当地商人抢注,导致品牌不得不以“凌志”名义运营多年才逐步收回。值得一提的是,小鹏此次从一审败诉到终审翻盘,用法律手段而非妥协方式夺回商标,路径更为强硬。这也是继2021年蔚来在印尼赢得商标维权之后,又一起中国新能源车企在东南亚市场成功捍卫品牌资产的案例。

July16th evening, XPeng MONA L03 globally launched. This model positioned as a 'Smart Fashion SUV' for young users comes originally equipped with Linglong SPORT MASTER e tires.

At this hyper-competitive juncture of the 150,000 RMB class new energy SUV market, this matching combination is worth breaking down.
Why XPeng Chose Linglong Tires
L03's core selling point is 'Intelligent Driving Equality' — dual Turing AI chips, 1500 TOPS computing power, 2nd generation VLA system, bringing high-level intelligent driving to the 150k price point. This pricing strategy determines its requirements for the supply chain: performance cannot be compromised, and costs must be controllable.
As a key component directly contacting the road surface affecting range and NVH, tires need to meet standards in three indicators simultaneously: low rolling resistance, quietness, and wet grip, while the price must be competitive.

Linglong SPORT MASTER e fits exactly in this position. This product has obtained the highest EU Tire Label AAA certification, with hard metrics supporting grip, low rolling resistance, and quietness, and as a domestic tire, it has cost advantages over foreign brands.
More importantly, Linglong's customer base in the new energy supply chain — BYD, Geely, Chery, Seres, Leapmotor, etc. — has already formed scale effects and quality control stability. When OEMs evaluate supply chain risks, they tend to choose suppliers with substantial vehicle-mounted verification.
XPeng choosing Linglong is not a tentative cooperation but an addition on top of an existing mature supply system.
Where is the differentiation of SPORT MASTER e
For the category of new energy specialized tires, everyone is making them, but few products truly meet OEM supply requirements and end-user perception simultaneously. SPORT MASTER e's differentiation is reflected in three levels.

Technically, the AAA label means it reached the highest EU grade in rolling resistance, wet grip, and noise, which is rare in domestic tires. Low rolling resistance directly affects range, wet grip concerns safety, noise affects driving experience — these three happen to be the most frequently complained-about tire-related issues by new energy vehicle owners.
Linglong achieving top levels in these three dimensions simultaneously indicates substantial technical accumulation in formulations and structural design, not relying on a single metric to dominate.
From the market validation perspective, this product was shortlisted for the UK WhatTyre '2025 Eco Tire of the Year Award' final nominations, marking the first time a Chinese tire has entered the final competition for this award.
In the domestic 'China Auto Strict Selection' evaluation, it also won the 'Top Ten Tires of the Year' and 'Annual Green Environmental Protection Award' double honors. Endorsement from third-party evaluation agencies provides reference value for OEM supply decisions and end-consumer purchases.
From the customization perspective, Linglong designed the sidewall for L03's youth positioning — oxygen-resistant suede black process, XPeng logo contrast with suede black background, aperture element integration. This customization appears to be 'face work' in the supply business, but actually reflects Linglong's response speed and willingness to cooperate with OEM needs.
For new power brands like XPeng, the unity of detail texture is part of the brand tone. Linglong willing to invest in this indicates the supply relationship between both sides is not a simple buy-sell but involves a certain depth of synergy.
Linglong's Position in the New Energy Supply Track
Linglong has ranked first globally in new energy supply tire sales for consecutive years. This 'first place' is not supported by a single client but by coverage — layout in both economy and mid-to-high-end segments.
In the list of supply car companies, there are traditional domestic brands(BYD, Geely, Chery), also joint ventures(Dongfeng Nissan, GAC Honda), and new forces(Seres, Leapmotor). The diversity of the customer structure reduces the risk of single-client dependency.

Looking deeper, Linglong's overseas capacity layout is becoming the second growth curve for new energy supply business. China's new energy complete vehicle export growth is very fast, June exports increased by 152.7% year-on-year. Tires as supply components going overseas with complete vehicles is a confirmed increment.
Linglong has ready-made capacity overseas, no need to ship from domestic. Against the background of increasingly complex international trade barriers, this is a substantial competitive advantage.
Several Judgments at the Industry Level
This supply indicates many issues behind it. The first judgment is that the competition for domestic new energy supply tires is shifting from 'who can do it' to 'who can do it stably'. OEM requirements for tires are no longer 'just needs to fit', but finding a balance point between rolling resistance, quietness, wet grip, durability, and cost.
Suppliers able to meet these conditions simultaneously will gain more supply share. The share of leading enterprises like Linglong, Sailun, and Zhongce in the new energy supply field will continue to increase.
The second judgment is that customization is becoming standard for supply business. OEMs attach increasing importance to the visual unity between tires and complete vehicle design. Details like sidewall logo, tread design, and color matching are shifting from 'bonus items' to 'basic items'. Tire enterprises capable of providing customized services will hold advantages in supply bidding.

The third judgment is that overseas capacity is becoming a moat for supply business. As EU anti-dumping measures land and US trade reviews on Southeast Asian tires continue, tire enterprises with capacity overseas can not only serve Chinese complete vehicle exports but also directly meet localization supply needs of overseas OEMs. Linglong's bases in Thailand and Serbia have taken the first move in this round of competition.
Whether XPeng MONA L03 can stand firm in the 150k level market depends on product power and delivery capability. But in this supply link, Linglong has played its cards correctly. What remains to be seen is whether this set of SPORT MASTER e tires can build a reputation in end-user actual use, and whether Linglong can extend XPeng as a client from domestic supply to overseas supply.

Julai 16 malam,XPeng MONA L03 dilancarkan di peringkat global。Model yang diletakkan pada"SUV Fesyen Pintar"ini,dituju kepada pengguna muda,dilengkapi dengan tayar Linglong SPORT MASTER e。

Pada titik persaingan pasaran SUV baharu gred 150,000 yang sangat sengit,gabungan penyediaan ini patut dipertimbangkan。
Mengapa XPeng Memilih Tayar Linglong
Titik jualan utama L03 adalah"Pandu Sendiri Saksama"—cip AI Turing ganda,kuasa pengiraan 1500 TOPS,sistem VLA generasi kedua,membawa autopilot canggih ke harga 150,000。Strategi penentuan harga ini menentukan keadaannya terhadap rantaian bekalan:prestaasi tidak boleh dikompromi,kos juga perlu terkawal。
Tayar sebagai komponen penting yang bersentuhan terus dengan permukaan jalan,menjejaki jarak perjalanan dan NVH,perlu capai sasaran pada tiga petunjuk rintangan gelinciran rendah,sunyi,dan cengkaman basah serentak,sambil harga perlu mempunyai daya saing。

Linglong SPORT MASTER e tepat berada di kedudukan ini。Produk ini,dapat pensijilan tahap tertinggi label tayar Eropah AAA,pada cengkaman,rintangan gelinciran rendah dan sunyi mempunyai sokongan petunjuk keras,serta sebagai tayar buatan dalam mempunyai kelebihan kos berbanding jenama asing。
Lebih penting lagi,pengumpulan pelanggan Linglong dalam bidang penyediaan baharu—BYD,Geely,Chery,Seres,Leapmotor dan lain-lain—telah membentuk kesan skala dan kestabilan kawalan kualiti,apabila pengeluar kenderaan menilai risiko penyediaan,akan cenderung memilih pembekal yang mempunyai banyak pengesahan pemasangan。
XPeng memilih Linglong,bukan kerjasama ujian,tetapi tambahan di atas sistem penyediaan yang matang yang sedia ada。
Perbezaan SPORT MASTER e
Kategori tayar khas untuk baharu,semua syarikat sedang membuatnya,tetapi produk yang benar-benar boleh memenuhi syarat penyediaan pengeluar kenderaan dan persepsi pengguna akhir serentak tidak banyak。Perbezaan SPORT MASTER e tercermin dalam tiga lapisan。

Dari segi teknikal,label AAA bermaksud ia mencapai tahap tertinggi Eropah pada tiga perkara rintangan gelinciran,cengkaman basah,dan bunyi,ini jarang dilihat dalam tayar buatan dalam。Rintangan gelinciran rendah secara langsung menjejaki jarak perjalanan,cengkaman basah menjejaki keselamatan,bunyi menjejaki pengalaman memandu dan menaiki—ketiga-tiga ini tepat adalah masalah tayar paling tinggi frekuensi aduan pemilik kenderaan baharu。
Linglong melakukan tahap tertinggi pada tiga dimensi ini serentak,menunjukkan pengumpulan teknologi yang praktikal pada formula dan struktur reka bentuk,bukan menguasai pasaran dengan petunjuk tunggal。
Dari segi pengesahan pasaran,produk ini tersenarai sebagai calon akhir dalam "Hadiah Tayar Hijau Tahunan 2025" WhatTyre UK,tayar China pertama memasuki perebutan akhir anugerah ini。
Dalam ujian penilaian"Pilihan Ketat Kereta China"tempatan juga mendapat dua kategori "Tayar Terbaik Sepuluh Tahunan" dan "Hadiah Kemerapan Hijau Tahunan"。Sokongan agensi penguatkuasaan pihak ketiga,memiliki nilai rujukan untuk keputusan penyediaan pengeluar kenderaan dan pilihan pembelian pengguna akhir。
Dari segi penspesifikasi,Linglong membuat reka bentuk sisi tayar untuk penempatan pemudaan L03—teknologi beludru hitam anti-oksida,perbezaan logo XPeng dengan latar beludru hitam,penyepaduan elemen cahaya bulatan。Penyesuaian ini dalam bidang penyediaan kelihatan sebagai "pekerjaan permukaan",tetapi sebenarnya mencerminkan kelajuan respons Linglong terhadap keperluan pengeluar kenderaan dan keinginan bekerjasama。
Bagi jenama baharu seperti XPeng,keseragaman kualiti butiran adalah sebahagian daripada nada jenama,Linglong bersedia melabur di sini,menunjukkan hubungan penyediaan kedua-dua pihak bukan jual beli mudah,tetapi mempunyai kerjasama menyeluruh。
Kedudukan Linglong dalam Laluan Penyediaan Baharu
Linglong berturut-turut mengekalkan jualan nombor satu tayar penyediaan kenderaan baharu global,"nombor satu"ini bukan ditopang oleh pelanggan tunggal,melainkan oleh liputan—semua bajet dan sederhana tinggi ada perancangan。
Senarai syarikat kereta penyediaan mempunyai jenama tempatan tradisional (BYD, Geely, Chery), juga jenama perkongsian (Dongfeng Nissan, GAC Honda), juga jenama baharu (Seres, Leapmotor), kepelbagaian struktur pelanggan mengurangkan risiko bergantung kepada pelanggan tunggal。

Dari sudut yang lebih mendalam,pelaburan kapasiti luar negara Linglong sedang menjadi lengkung pertumbuhan kedua bagi perniagaan penyediaan baharu。Eksport kenderaan siap baharu China berkembang sangat cepat,eksport Jun meningkat 152.7% tahun ke tahun,tayar sebagai komponen penyediaan mengikut kenderaan siap ke luar negara adalah kenaikan yang pasti。
Linglong mempunyai kapasiti sedia ada di luar negara,tidak perlu menghantar dari dalam negara,ini di bawah latar belakang halangan perdagangan antarabangsa yang semakin kompleks,adalah kelebihan persaingan yang nyata。
Beberapa Pertimbangan dari Sudut Industri
Penyediaan kali ini,di sebalik ini menerangkan banyak isu。Pertimbangan pertama adalah,persaingan tayar penyediaan baharu dalam negara sedang beralih dari"siapa yang boleh buat"kepada"siapa yang boleh buat secara stabil"。Keperluan pengeluar kenderaan terhadap tayar bukan lagi"boleh pasang sahaja",melainkan mencari titik keseimbangan antara rintangan gelinciran,sunyi,cengkaman basah,ketahanan,dan kos。
Pembekal yang boleh memenuhi syarat-syarat ini serentak,akan memperoleh lebih banyak perkongsian penyediaan。Syarikat teratas Linglong,Sailun,Zhongce,perkongsian dalam bidang penyediaan baharu akan terus meningkat。
Pertimbangan kedua adalah,penspesifikasi sedang menjadi piawaian bagi perniagaan penyediaan。Pengeluar kenderaan semakin menghargai keseragaman visual tayar dengan reka bentuk kenderaan siap,logo sisi tayar,reka bentuk corak,padanan warna butiran ini,sedang berubah dari"poin tambahan"kepada"asas"。Syarikat tayar yang mampu menyediakan layanan penspesifikasi,akan menduduki kelebihan dalam tawaran penyediaan。

Pertimbangan ketiga adalah,kapasiti luar negara sedang menjadi parit pertahanan bagi perniagaan penyediaan。Seiring pindai anti-dumping Eropah diluluskan dan semakan perdagangan Amerika terhadap tayar Asia Tenggara berterusan,syarikat tayar yang mempunyai kapasiti di luar negara,tidak hanya boleh menyervis eksport kenderaan siap China,tetapi juga boleh menyambung terus keperluan penyediaan tempatan pengeluar kenderaan luar negara。Tapak Linglong di Thailand dan Serbia,telah menduduki langkah awal dalam persaingan gelombang ini。
XPeng MONA L03 boleh atau tidak boleh berdiri teguh dalam pasaran gred 150,000,bergantung pada kekuatan produk dan keupayaan penghantaran。Tetapi dalam rantaian penyediaan ini,Linglong telah bermain dengan baik。Seterusnya perlu dilihat,adakah set SPORT MASTER e ini boleh menjalankan reputasi dalam penggunaan praktikal pengguna akhir,serta adakah Linglong boleh meluaskan pelanggan XPeng ini dari penyediaan dalam negara ke penyediaan luar negara。

【CNMO Tech News】On June 24, XPeng Motors' official Weibo account announced that its EPMB factory located in Malacca, Malaysia officially started production, the first batch of XPeng G6 models officially assembled and rolled off the line. This factory is XPeng's third localized production base globally, and the current phase has entered the production ramp-up stage.
It is reported that this factory is the result of deep cooperation between XPeng Motors and Malaysian listed company EP Manufacturing Bhd (EPMB). Both parties officially signed a cooperation agreement in December 2025, with a wholly-owned subsidiary under EPMB responsible for assembling vehicles for XPeng. The factory is located in Malacca, positioned as a core manufacturing and supply hub serving the entire ASEAN right-hand drive market. According to the plan, by mid-2026, this factory will form a "localized closed-loop" supply network facing the Southeast Asian right-hand drive market with the Indonesia production base, covering major markets such as Thailand and Singapore.
Noteworthy is that XPeng adopted an asset-light production model in Malaysia, conducting localized assembly through EPMB's existing production lines, avoiding significant upfront capital expenditure, and able to respond more flexibly to the complex and changing global market environment. XPeng's long-term goal is to achieve overseas sales accounting for 50% of total sales within the next ten years. Company management estimates that starting from Q2 2026, contribution from international business revenue will exceed 20%.
The launch of the Malaysia factory is built on XPeng's solid achievements in the local market. From January to October 2025, XPeng successfully entered the top six ranks of pure electric vehicle brand sales in Malaysia. Among them, XPeng X9 won the championship for sales of high-end electric MPVs in Malaysia in September 2025.


Before the MONA M03, few new EV startups would label 100,000-level family sedans with tags like "Intelligent Driving" and "Technology".
But XPeng dares to, and it was hugely successful.
Now, XPeng has applied the same formula to an SUV shell — MONA L03 officially debuted.
Besides pure electric, it also adds an extended-range version for the first time. The pricing will likely fall in the 150,000-level sales bracket, which we reported in detail earlier.
Can L03 replicate the M03's hit myth? The editorial team split into pro and con sides, launching an intense debate.

Pro Side
Intelligent Driving Group — Wang Jie
Among electric cars in the 100,000-150,000 range, currently L03's biggest rivals are BYD, Leapmotor, and Geely.
In terms of looks, XPeng MONA's youth tag is firmly established. The M03 facelift introduced new spring/summer colors like Avocado, which received good market feedback.

From some leak info, L03 also has very rich Dopamine colors available, plus the iconic T-shaped headlights, etc. The whole car is quite personalized.
For young people: Controversy is okay, but mediocrity is not allowed.
In terms of intelligence, XPeng MONA comes standard with city-assisted driving. Combined with campus memory functions, it can go spot-to-spot. At this price point, it's hard to find a second home.
Geely's SUVs in this price segment mainly feature highway pilot; BYD's SUVs at the same price point cost 12,000 extra to option for city pilot; Leapmotor has spot-to-spot functions, but city pilot is still developing, and available regions are expanding.
Young people generally accept intelligent functions more. If there's a hard requirement for city pilot, XPeng MONA L03 is already holding the winning hand.
Regarding space, domestic cars are doing quite well now. The rest mainly depends on everyone's preference for various brands.

Xiaohongshu Operations — Chen Yuzhu
There doesn't seem to be any reason not to sell well.
L03 just debuted, and on Xiaohongshu there are already quite a few discussion posts. Most people think this car will have higher buzz than the GX, and the design looks better than Leapmotor at the same price point.
Of course, most is just urging the launch.
This is XPeng's "asymmetric competition" ace card. 150,000-level pricing. Essentially, this car uses XPeng's 200,000-level product standards to fight 150,000 competitors.
Young users value appearance and intelligence more than most people imagine. XPeng has clear advantages in these two points.

Powertrain Group — Shi Jinming
Currently, MONA M03 is already XPeng's absolute sales pillar. Monthly deliveries consistently break 10,000, accounting for a very high proportion within the brand.
Demo consumers prefer SUVs over sedans much more. Given M03 has built a solid foundation, launching an SUV model L03 on the same platform smoothly amplifies the audience, with a very broad prospect.

In terms of pricing, referencing MONA M03 (starting from 119,800) and G6 (starting from 176,900) positioning, L03 will likely precisely fit the 150,000 to 200,000 sales bracket.
More importantly, M03's hot sales have allowed XPeng to fully understand the real needs of this level of user. Car manufacturing experience is sufficient.
For example, energy consumption. We previously compared M03 and Tesla Model 3 directly on the high-speed ring. The powertrain efficiency even had a slight advantage. This shows XPeng's foundation is very solid — cheap price, but performance not compromised.
L03 on the same platform can almost certainly inherit this advantage. Range and energy consumption performance will likely still be in the first tier of the same class.
So overall, L03 is like putting an SUV shell that Chinese people are more willing to buy on MONA M03's success formula, locking the price in the interval where sales are highest. I am optimistic about it becoming XPeng's next sales ace.

Powertrain Group — Zhang Xianglong
L03 has two versions: pure electric and extended range. Pure electric version 56/69 kWh battery, 550-650km range, consistent with M03's strategy.
But the extended-range version has 1.5L range extender + 183kW motor, WLTC pure electric range max 257km. Enough to charge once a week for daily commute.
Previously M03 only had pure electric, which would keep many users who only have one car at home and occasionally need long-distance travel outside the door. But L03's extended-range version incorporates this part of users into the range.
Moreover, in the sub-segment L03 is located in, extended-range/hybrid will be the market's main selling models.
Because for many third and fourth-tier cities, for users who only have one car at home, extended range is a hard requirement to some extent. This way they can experience new energy intelligence without range anxiety. Family's first car is more considering SUV.
But in the 150,000-level extended-range SUV sub-segment, there is no absolute king yet. Compared with competitors like BYD Song PLUS DM-i, Leapmotor C10 and C11, Deepal S07, XPeng's intelligent driving is an absolute advantage.

If L03 extended-range version pricing is around 150,000, for users who don't have such determination to choose pure electric, MONA series reputation plus XPeng's intelligent driving, L03 is likely to become the first choice for extended-range SUVs at this price point.
Overseas Operations — Liu Xiao
From a global perspective, M03 has already opened the global market for XPeng. Middle East, Africa, Germany, Thailand, etc. all have M03 presence.
On overseas platforms, many people want to understand this Chinese "Model 3".

And XPeng's overseas plan is also very mature. He Xiaopeng also stated that this year more and more cars will be sent overseas.
And borrowing the overseas user reputation and market heat accumulated by M03, L03 does not need to start from zero. Can quickly copy the hit path. Some overseas users even think MONA L03 is better than Porsche, Polestar.

Con Side
Intelligent Driving Group — Zhang Tinghao
MONA L03 might sell well, but I don't think after entering the steady sales period, it can become a hit like M03.
Sedans and SUVs have very different expectations given by people. Sedans need to be pretty and easy to drive. SUVs naturally bind more with practicality.
L03 itself dimensions are less than 4.7m. Also adopts a large sloping roof shape. This limits L03's seating and loading space. Might filter out some family users who need larger space.

Additionally, referencing MONA's brand positioning, L03's price likely falls in the 150,000 range. For SUVs at this price point, BYD, Leapmotor, Geely Galaxy, Deepal, etc. brand series many models are volume and full, L03 does not occupy volume advantage.
L03 did not take the proven hit route. In the current competitive situation, L03 wants to take a sharp path to win a unique achievement, challenge difficulty is a bit high.
Cockpit Group — Yuan Mingqing
From a personal perspective, XPeng MONA L03 in the 150,000 market core advantages focus on intelligence and appearance.
For young users with only commuting/shuttling needs, although BYD, Geely, Chery etc. competitors are relatively conservative in design language, lack appeal, but L03's coupe styling and tech sense also seem to be lacking.
The direct cost brought by coupe styling is the compression of rear headroom.
For users with family travel needs, this point may become an important decision barrier. L03's product positioning naturally leans towards young singles or couples, rather than multi-person families. This itself limits its audience width.

The most critical factor should be price-performance ratio.
M03 becoming a hit, core lies in cross-level configuration and people-friendly price.
If L03 cannot continue this strategy in pricing, it should be hard to move consumers in the 150,000 market who are highly price-sensitive. After all, BYDs space, range, and brand perception are no less, and price is more aggressive.
Overall, I think L03 has certain product highlights, but replicating M03's hit myth is not easy.
New Car Team — Xu Yunwei
L03's biggest problem lies in whether it can bring out things that "others don't have but I do" in the same class market.
In design, it continues M03's family language verified by the market. But comparatively, L03's rear end layering is stronger.
At the same time providing color-match brake calipers, little duck tail spoiler, and various wheel styles optional. Overall looks more sporty.

In terms of power, L03 will likely abandon the front-mounted motor layout on M03, adjusting the drive motor to the rear axle.
For pure electric versions, there is even a chance to unlock a front trunk.
If simply "lifting up and enlarging" M03, then L03 at most is just an SUV version M03. Solves more space level issues, especially rear headroom improvement.
When MONA M03 launched in 2024, facing 100,000 pure electric sedan market still a blue ocean;
And today's 100,000 SUV market, long ago rolled into a red ocean. Space increasing is certainly important, but relying on space alone obviously insufficient to form differentiated competitiveness.
Therefore for L03, extended range system, space utilization, AI on-board perhaps are truly places worth paying attention to.

May 20, 2026, XPeng Automobile announced the official launch of its first full-size new technology flagship SUV — XPeng GX, with a limited-time offer price starting at 269,800 RMB. The official campaign states that this car is dedicated to everyone who strives for themselves and for the times. For a long time, this group of dedicated fighters has often fallen into the dilemma of trade-offs when choosing a large six-seater SUV, such as large space vs. difficult handling, high configuration vs. high premium, long range vs. poor experience. The launch of XPeng GX is not just a product release, but an open declaration of war against long-standing industry issues. It comes standard with over 100 leading technologies in the 500,000 RMB level category, attempting to end the core pain points of full-size SUVs with technological strength aimed at the physical AI era.
Technological Luxury Deconstructing Traditional Spec-Sheeting and Spatial Equality
For a long time, the discourse power of high-end luxury cars has been monopolized by the material worship of traditional OEMs. Symbols of luxury from the industrial age such as genuine leather, solid wood, crystal, and gold leaf form the moat of high premiums. However, the launch of XPeng GX actually represents the new automotive forces declaring: true luxury is not piling up traditional craftsmanship, but excellent design, exquisite configuration stacked with technological differences, i.e., technological luxury.
In interior design, XPeng GX has not fallen into the trap of dazzling extravagance. Three color schemes, Dawn White, Forest Mist Purple, and Platinum Brown, paired with delicate touch NAPPA genuine leather, set the tone of light luxury. Most embodying its technological luxury cleverness is the industry-first Star Soft Translucent Leather craft. It cleverly hides ambient lighting underneath the leather, shining like a starry river when lit, disappearing invisibly when extinguished. This reserved design philosophy precisely fits the elegant, non-herd mentality aesthetic trend of the new generation of fighters. The cockpit is also equipped with dual zero-gravity seats that can recline simultaneously, a five-screen linkage system including an 88-inch Follow Light Panoramic Head-Up Display, and a sterile double-door double-zone car refrigerator and Silent Sensation Soft Wind Central Air Conditioning 2.0. The whole vehicle applies six pieces of AI dimming privacy glass and ENCRNC AI intelligent noise reduction technology. When driving at 60 km/h, the in-car noise energy is reduced by 50%, embodying profound humanistic care in details.
More importantly, XPeng GX has achieved a cross-class spatial experience of Row 1 surpassing Series 7, Row 2 Maybach, Row 3 Alphard through technological innovation. Traditional full-size SUVs often focus the center of gravity on the first and second rows, while the third row becomes a small stool under space compromise. XPeng GX has the widest third-row lateral space and maximum headroom. And the third-row seats support 0 to 180-degree backrest and headrest electric stepless adjustment. Full configuration seat cushion and backrest heating, truly realizing spatial equality between the third row and the first two rows.
In addition, its spatial flexibility is equally remarkable. The new car is equipped with the world's only third-row electric three-fold technology. The third-row seats support 50:50 independent electric storage. When traveling with 6 people fully loaded, the trunk volume reaches 673L, first in its class, easily accommodating 6 24-inch luggage. When the third row is fully electrically stored, it evolves into a super large four-seater. The trunk's maximum expanded volume soars to 1748L, 4 bicycles can be placed side by side without folding. This extreme squeezing and flexible combination of space completely dissolves the traditional dilemma of full-size SUVs fully loaded with six people but unable to put down luggage, allowing the public value of large six-seat SUVs to be fully released.
Ending the Physics Magic of Large Cars Being Hard to Drive and Safety Redundancy
In automotive engineering, a vehicle's physical dimensions and handling flexibility are a natural contradiction. How does a behemoth over 5.2 meters long and over 3.1 meters wheelbase navigate effortlessly in narrow city lanes and multi-story parking garages? The solution given by XPeng GX relies on the native steer-by-wire chassis built for the physical AI era, completely reversing the heavy and difficult-to-drive feeling of full-size SUVs.
XPeng GX's native steer-by-wire chassis possesses core technologies such as AI intelligent chassis integrated motion control system X-VMC, steer-by-wire, rear-wheel steering, and dual-chamber air suspension. Among them, the new car standardizes rear-wheel steering across the series, easily achieving a minimum turning radius of 5.4 meters, flexibility comparable to an A0-class sedan. And the industry-first steer-by-wire front-wheel steering system breaks traditional physical steering limits, achieving variable steering ratio across all speed ranges. The minimum steering ratio at low speed is only 0.6, U-turn requires only half a turn of the steering wheel, can be operated calmly with one hand. The X-VMC system achieves intelligent integrated control of drive, brake, steering, and suspension, allowing the vehicle to not skid on ice/snow and not lose control on tire blowout.
In terms of power and energy consumption, XPeng GX launches two power versions simultaneously: pure electric and super extended range. Pure electric four-wheel drive version CLTC range 750km, energy consumption as low as 15.2kWh/100km. Paired with 5C supercharging technology, 12 minutes can replenish 525km. And the version launching with the new generation Kunpeng Super Four-Wheel Drive Extended Range technology completely overcomes the industry pain point of "fully dragon, low power worm". When the vehicle remaining 10% low battery state, 0-100 acceleration decay is less than 1 second, and can use 92-octane gasoline. Super extended range version achieves CLTC pure electric range 430km, combined range 1585km. Travel cost per kilometer as low as 3 cents. When the range extender intervenes, through active noise cancellation and silent dedicated engine etc. five major noise reduction technologies, noise less than or equal to 0.5 dB, guaranteeing cabin quietness comparable to a library.
Safety is the greatest luxury, deeply carved into the bones by XPeng GX. In passive safety, it adopts the class's largest 16000T front and rear integrated die-casting technology to create a castle-style body. Body torsional rigidity reaches the class's largest 56,000 Nm/deg. Cooperating with 11 airbags covering three-row passengers, to build a solid physical defense line. In active safety, the industry launches all-weather all-scenario steady travel system, including ice/snow AES, tire blowout steady travel, 700mm wading steady travel etc. seven major systems, and standardizes 2 professional wading level radars. More subversive is, XPeng GX integrates safety redundancy design from flying cars. Equipped with four-fold safety backups on steering, braking, door unlocking systems. Drive, power supply, communication systems use dual redundancy, pushing automotive functional safety and fault protection to aerospace standards.
All-Scenario Evolution under Robotaxi Technology Downgrade
As a tech car company long with smart driving as its core label, XPeng demonstrated the highest crystallization of its 12-year technology accumulation on the GX — the first mass production downgrade of fully stack self-developed Robotaxi technology. The new car series is equipped with Turing AI chips. Possessing up to 3000 TOPS top-level computing power, providing an extremely powerful computing power base for intelligent driving.
With the release of XPeng GX, the second generation VLA also welcomed the 6.2.0 version push. This update adds park underground garage no-navigation roaming and all-scenario stationary start, achieving the leap of pure vision large model all-scenario capabilities. Relying on the unified base large model, one model can penetrate park, underground garage, urban area, highway. Relying on excellent human-like generalization ability, super strong visual understanding ability and human-machine co-driving technology, the car can observe and understand the world like a human old driver at all times, truly achieving wherever it goes, sees, it drives. In live tests facing extreme unexpected situations like sudden appearance at crossroads, rainstorm downed trees etc., XPeng GX showed strong capability of steady deceleration and smooth lane change detour. For sudden personal safety risks, the new car equipped driver incapacity assist system, can monitor sudden fainting etc. accidents while smart driving. Automatically complete warning, lane change, parking, rescue full process, using intelligent system to fight for every second for life.
The advanced technical strength demonstrated by XPeng GX serves not only the domestic market but also XPeng's global great navigation strategy. From its development trajectory, XPeng has demonstrated a huge systematic layout both at home and abroad. Since July 2025 announced first overseas local production project in Indonesia landing, to September same year European local production project in Austria Graz Magna factory officially started, to December launching Malaysia local production project, XPeng Automobile has already assembled a scaled, diversified, heavy R&D cross-border team.
XPeng GX Super Four-Wheel Drive Extended Range version after successfully challenging 1318km zero-replenishment Beijing-Shanghai direct drive, soon will also start Beijing - Dubai 12000 km cross-country expedition range challenge, and officially launch in the Middle East in mid-June. XPeng GX as a technological masterpiece aimed at the physical AI era, its landing in overseas markets represents that Chinese cars going global have said goodbye to the old era of low-price involution, officially stepping into the technology and standard going global 2.0 era where smart driving technology and high-end intelligent platform are the core output.
XPeng GX launch, using series standard over 100 items 500,000 RMB level practical tech configuration, brought intense shock to the high-end large six-seat SUV market where premiums and technology squeezing toothpaste have long existed. It proves to the industry that through bottom-level technology reconstruction, enterprises can completely while maintaining extremely competitive prices, provide a product experience surpassing traditional luxury cars. For those fighters struggling hard in the torrent of times, XPeng GX is not only a safer, smarter, more worry-free travel tool, but also a physical AI partner that can accompany them calmly to rush to mountains and seas, exploring infinite boundaries of life.





---------------------
Accuracy and authenticity of the above content are not guaranteed. Market has risks, investment and trading need caution. No recommendation is made for involved targets, based on this investment trading, risk at own responsibility.
Keji Hui, founded by senior finance and technology media people, pioneer of finance and technology reporting, annual reading and viewing volume hundreds of millions. Established finance and technology media people community. Research major financial and economic dynamics, entrepreneurial spirit, commercial civilization development history, report key development nodes of large enterprises, listed companies, startup companies. Content synchronized with dozens of network platforms. Welcome to provide reporting leads and interview opportunities.
