[Maklumat Teknologi CNMO] Baru-baru ini, Kereta Xpeng mengumumkan mereka telah meraih kemenangan penting dalam perlindungan hak jenama di luar negara. Mahkamah Agung Indonesia telah mengeluarkan penghakiman akhir dalam kes di mana Syarikat Teknologi Kereta Xpeng Guangzhou menuntut individu yang mendaftarkan tanda dagangan "XPENG" secara haram, secara rasmi menentukan bahawa "XPENG" merupakan Jenama Terkenal, dan membatalkan dua tanda dagangan yang didaftarkan secara haram.
Pertempuran perlindungan hak jenama ini tidak berjalan lancar. Kereta Xpeng tidak berjaya dalam perbicaraan peringkat pertama, kemudian mengemukakan rayuan (prosedur semakan semula). Pada 8 April 2026, Mahkamah Agung Indonesia mengeluarkan penghakiman akhir, yang mendukung sepenuhnya tuntutan Xpeng—membatalkan pendaftaran haram tanda dagangan, mengiktiraf Jenama Terkenal, dan mengesahkan pendaftaran haram dilakukan dengan niat jahat. Nombor kes ini ialah No. 41 K/Pdt.SusHKI/2026.
Mahkamah Agung Indonesia mempertimbangkan fakta berikut dengan berat dalam alasan penghakiman:
Tanda dagangan "XPENG" telah diregistrasikan di pelbagai pasaran seperti China, Amerika Syarikat dan lain-lain;
Xpeng telah melabur dengan ketara dalam promosi jenama;
Jenama ini telah mempunyai pengiktirafan awam yang tinggi di pasaran antarabangsa;
Xpeng juga mempunyai rekod berjaya dalam mempertahankan hak jenama di pasaran lain sebelum ini.
Majlis hakim dengan ini mengesahkan bahawa Kereta Xpeng Guangzhou telah membuktikan sepenuhnya bahawa "XPENG" adalah Jenama Terkenal, menikmati perlindungan undang-undang di Indonesia. Pada masa yang sama, mahkamah mengesahkan pihak yang mendaftarkan secara haram tidak mempunyai alasan penggunaan komersial yang sah, iaitu merupakan pendaftaran tanda dagangan dengan niat jahat, kedua-dua tanda dagangan "XPENG" yang didaftarkan secara haram telah dibatalkan.
Seperti dilaporkan, pendaftaran haram tanda dagangan ialah "penghalang" yang sering dihadapi oleh pengeluar kereta ketika keluar negara. Sebelumnya, apabila Lexus memasuki pasaran Indonesia, tanda dagangan "LEXUS" pernah didaftarkan secara haram oleh pengusaha tempatan, yang menyebabkan jenama terpaksa beroperasi di bawah nama "Lexus" selama bertahun-tahun sebelum mula mengambil semula. Yang menarik untuk diperhatikan, Xpeng kali ini dari kalah di peringkat pertama hingga menang di peringkat akhir, mengambil semula tanda dagangan melalui tindakan undang-undang berbanding kompromi, jalan yang diambil lebih tegas. Ini juga kes lagi pengeluar kereta baharu China berjaya mempertahankan aset jenama di pasaran Asia Tenggara selepas Nio berjaya mempertahankan hak jenama di Indonesia pada tahun 2021.

【CNMO科技消息】近日,小鹏汽车宣布在海外商标维权中拿下一场关键胜利。印尼最高法院就广州小鹏汽车科技有限公司诉自然人抢注“XPENG”商标案作出终审判决,正式认定“XPENG”构成驰名商标,并撤销被抢注的两项商标。
这场商标维权战并非一帆风顺。小鹏汽车在一审中并未获胜,随后提起上诉(再审程序)。2026年4月8日,印尼最高法院作出终审判决,全面支持小鹏诉求——撤销抢注商标、认定驰名商标、确认抢注方属于恶意取得。该案编号为第41 K/Pdt.SusHKI/2026号。
印尼最高法院在判决理由中重点考量了以下事实:
“XPENG”商标已在中国、美国等多个市场完成注册;
小鹏在品牌推广方面投入显著;
品牌在国际市场已具备较高的公众认知度;
小鹏此前在其他市场也有成功的商标维权实践。
合议庭据此认定,广州小鹏汽车已充分证明“XPENG”属于驰名商标,依法享有印尼法律保护。同时,法院认定抢注方没有正当的商业使用理由,属于恶意取得商标注册,两项被抢注的“XPENG”商标均予以撤销。
据悉,商标抢注是车企出海经常遭遇的“拦路虎”。此前雷克萨斯进入印尼市场时,“LEXUS”商标就曾被当地商人抢注,导致品牌不得不以“凌志”名义运营多年才逐步收回。值得一提的是,小鹏此次从一审败诉到终审翻盘,用法律手段而非妥协方式夺回商标,路径更为强硬。这也是继2021年蔚来在印尼赢得商标维权之后,又一起中国新能源车企在东南亚市场成功捍卫品牌资产的案例。

July16th evening, XPeng MONA L03 globally launched. This model positioned as a 'Smart Fashion SUV' for young users comes originally equipped with Linglong SPORT MASTER e tires.

At this hyper-competitive juncture of the 150,000 RMB class new energy SUV market, this matching combination is worth breaking down.
Why XPeng Chose Linglong Tires
L03's core selling point is 'Intelligent Driving Equality' — dual Turing AI chips, 1500 TOPS computing power, 2nd generation VLA system, bringing high-level intelligent driving to the 150k price point. This pricing strategy determines its requirements for the supply chain: performance cannot be compromised, and costs must be controllable.
As a key component directly contacting the road surface affecting range and NVH, tires need to meet standards in three indicators simultaneously: low rolling resistance, quietness, and wet grip, while the price must be competitive.

Linglong SPORT MASTER e fits exactly in this position. This product has obtained the highest EU Tire Label AAA certification, with hard metrics supporting grip, low rolling resistance, and quietness, and as a domestic tire, it has cost advantages over foreign brands.
More importantly, Linglong's customer base in the new energy supply chain — BYD, Geely, Chery, Seres, Leapmotor, etc. — has already formed scale effects and quality control stability. When OEMs evaluate supply chain risks, they tend to choose suppliers with substantial vehicle-mounted verification.
XPeng choosing Linglong is not a tentative cooperation but an addition on top of an existing mature supply system.
Where is the differentiation of SPORT MASTER e
For the category of new energy specialized tires, everyone is making them, but few products truly meet OEM supply requirements and end-user perception simultaneously. SPORT MASTER e's differentiation is reflected in three levels.

Technically, the AAA label means it reached the highest EU grade in rolling resistance, wet grip, and noise, which is rare in domestic tires. Low rolling resistance directly affects range, wet grip concerns safety, noise affects driving experience — these three happen to be the most frequently complained-about tire-related issues by new energy vehicle owners.
Linglong achieving top levels in these three dimensions simultaneously indicates substantial technical accumulation in formulations and structural design, not relying on a single metric to dominate.
From the market validation perspective, this product was shortlisted for the UK WhatTyre '2025 Eco Tire of the Year Award' final nominations, marking the first time a Chinese tire has entered the final competition for this award.
In the domestic 'China Auto Strict Selection' evaluation, it also won the 'Top Ten Tires of the Year' and 'Annual Green Environmental Protection Award' double honors. Endorsement from third-party evaluation agencies provides reference value for OEM supply decisions and end-consumer purchases.
From the customization perspective, Linglong designed the sidewall for L03's youth positioning — oxygen-resistant suede black process, XPeng logo contrast with suede black background, aperture element integration. This customization appears to be 'face work' in the supply business, but actually reflects Linglong's response speed and willingness to cooperate with OEM needs.
For new power brands like XPeng, the unity of detail texture is part of the brand tone. Linglong willing to invest in this indicates the supply relationship between both sides is not a simple buy-sell but involves a certain depth of synergy.
Linglong's Position in the New Energy Supply Track
Linglong has ranked first globally in new energy supply tire sales for consecutive years. This 'first place' is not supported by a single client but by coverage — layout in both economy and mid-to-high-end segments.
In the list of supply car companies, there are traditional domestic brands(BYD, Geely, Chery), also joint ventures(Dongfeng Nissan, GAC Honda), and new forces(Seres, Leapmotor). The diversity of the customer structure reduces the risk of single-client dependency.

Looking deeper, Linglong's overseas capacity layout is becoming the second growth curve for new energy supply business. China's new energy complete vehicle export growth is very fast, June exports increased by 152.7% year-on-year. Tires as supply components going overseas with complete vehicles is a confirmed increment.
Linglong has ready-made capacity overseas, no need to ship from domestic. Against the background of increasingly complex international trade barriers, this is a substantial competitive advantage.
Several Judgments at the Industry Level
This supply indicates many issues behind it. The first judgment is that the competition for domestic new energy supply tires is shifting from 'who can do it' to 'who can do it stably'. OEM requirements for tires are no longer 'just needs to fit', but finding a balance point between rolling resistance, quietness, wet grip, durability, and cost.
Suppliers able to meet these conditions simultaneously will gain more supply share. The share of leading enterprises like Linglong, Sailun, and Zhongce in the new energy supply field will continue to increase.
The second judgment is that customization is becoming standard for supply business. OEMs attach increasing importance to the visual unity between tires and complete vehicle design. Details like sidewall logo, tread design, and color matching are shifting from 'bonus items' to 'basic items'. Tire enterprises capable of providing customized services will hold advantages in supply bidding.

The third judgment is that overseas capacity is becoming a moat for supply business. As EU anti-dumping measures land and US trade reviews on Southeast Asian tires continue, tire enterprises with capacity overseas can not only serve Chinese complete vehicle exports but also directly meet localization supply needs of overseas OEMs. Linglong's bases in Thailand and Serbia have taken the first move in this round of competition.
Whether XPeng MONA L03 can stand firm in the 150k level market depends on product power and delivery capability. But in this supply link, Linglong has played its cards correctly. What remains to be seen is whether this set of SPORT MASTER e tires can build a reputation in end-user actual use, and whether Linglong can extend XPeng as a client from domestic supply to overseas supply.

Julai 16 malam,XPeng MONA L03 dilancarkan di peringkat global。Model yang diletakkan pada"SUV Fesyen Pintar"ini,dituju kepada pengguna muda,dilengkapi dengan tayar Linglong SPORT MASTER e。

Pada titik persaingan pasaran SUV baharu gred 150,000 yang sangat sengit,gabungan penyediaan ini patut dipertimbangkan。
Mengapa XPeng Memilih Tayar Linglong
Titik jualan utama L03 adalah"Pandu Sendiri Saksama"—cip AI Turing ganda,kuasa pengiraan 1500 TOPS,sistem VLA generasi kedua,membawa autopilot canggih ke harga 150,000。Strategi penentuan harga ini menentukan keadaannya terhadap rantaian bekalan:prestaasi tidak boleh dikompromi,kos juga perlu terkawal。
Tayar sebagai komponen penting yang bersentuhan terus dengan permukaan jalan,menjejaki jarak perjalanan dan NVH,perlu capai sasaran pada tiga petunjuk rintangan gelinciran rendah,sunyi,dan cengkaman basah serentak,sambil harga perlu mempunyai daya saing。

Linglong SPORT MASTER e tepat berada di kedudukan ini。Produk ini,dapat pensijilan tahap tertinggi label tayar Eropah AAA,pada cengkaman,rintangan gelinciran rendah dan sunyi mempunyai sokongan petunjuk keras,serta sebagai tayar buatan dalam mempunyai kelebihan kos berbanding jenama asing。
Lebih penting lagi,pengumpulan pelanggan Linglong dalam bidang penyediaan baharu—BYD,Geely,Chery,Seres,Leapmotor dan lain-lain—telah membentuk kesan skala dan kestabilan kawalan kualiti,apabila pengeluar kenderaan menilai risiko penyediaan,akan cenderung memilih pembekal yang mempunyai banyak pengesahan pemasangan。
XPeng memilih Linglong,bukan kerjasama ujian,tetapi tambahan di atas sistem penyediaan yang matang yang sedia ada。
Perbezaan SPORT MASTER e
Kategori tayar khas untuk baharu,semua syarikat sedang membuatnya,tetapi produk yang benar-benar boleh memenuhi syarat penyediaan pengeluar kenderaan dan persepsi pengguna akhir serentak tidak banyak。Perbezaan SPORT MASTER e tercermin dalam tiga lapisan。

Dari segi teknikal,label AAA bermaksud ia mencapai tahap tertinggi Eropah pada tiga perkara rintangan gelinciran,cengkaman basah,dan bunyi,ini jarang dilihat dalam tayar buatan dalam。Rintangan gelinciran rendah secara langsung menjejaki jarak perjalanan,cengkaman basah menjejaki keselamatan,bunyi menjejaki pengalaman memandu dan menaiki—ketiga-tiga ini tepat adalah masalah tayar paling tinggi frekuensi aduan pemilik kenderaan baharu。
Linglong melakukan tahap tertinggi pada tiga dimensi ini serentak,menunjukkan pengumpulan teknologi yang praktikal pada formula dan struktur reka bentuk,bukan menguasai pasaran dengan petunjuk tunggal。
Dari segi pengesahan pasaran,produk ini tersenarai sebagai calon akhir dalam "Hadiah Tayar Hijau Tahunan 2025" WhatTyre UK,tayar China pertama memasuki perebutan akhir anugerah ini。
Dalam ujian penilaian"Pilihan Ketat Kereta China"tempatan juga mendapat dua kategori "Tayar Terbaik Sepuluh Tahunan" dan "Hadiah Kemerapan Hijau Tahunan"。Sokongan agensi penguatkuasaan pihak ketiga,memiliki nilai rujukan untuk keputusan penyediaan pengeluar kenderaan dan pilihan pembelian pengguna akhir。
Dari segi penspesifikasi,Linglong membuat reka bentuk sisi tayar untuk penempatan pemudaan L03—teknologi beludru hitam anti-oksida,perbezaan logo XPeng dengan latar beludru hitam,penyepaduan elemen cahaya bulatan。Penyesuaian ini dalam bidang penyediaan kelihatan sebagai "pekerjaan permukaan",tetapi sebenarnya mencerminkan kelajuan respons Linglong terhadap keperluan pengeluar kenderaan dan keinginan bekerjasama。
Bagi jenama baharu seperti XPeng,keseragaman kualiti butiran adalah sebahagian daripada nada jenama,Linglong bersedia melabur di sini,menunjukkan hubungan penyediaan kedua-dua pihak bukan jual beli mudah,tetapi mempunyai kerjasama menyeluruh。
Kedudukan Linglong dalam Laluan Penyediaan Baharu
Linglong berturut-turut mengekalkan jualan nombor satu tayar penyediaan kenderaan baharu global,"nombor satu"ini bukan ditopang oleh pelanggan tunggal,melainkan oleh liputan—semua bajet dan sederhana tinggi ada perancangan。
Senarai syarikat kereta penyediaan mempunyai jenama tempatan tradisional (BYD, Geely, Chery), juga jenama perkongsian (Dongfeng Nissan, GAC Honda), juga jenama baharu (Seres, Leapmotor), kepelbagaian struktur pelanggan mengurangkan risiko bergantung kepada pelanggan tunggal。

Dari sudut yang lebih mendalam,pelaburan kapasiti luar negara Linglong sedang menjadi lengkung pertumbuhan kedua bagi perniagaan penyediaan baharu。Eksport kenderaan siap baharu China berkembang sangat cepat,eksport Jun meningkat 152.7% tahun ke tahun,tayar sebagai komponen penyediaan mengikut kenderaan siap ke luar negara adalah kenaikan yang pasti。
Linglong mempunyai kapasiti sedia ada di luar negara,tidak perlu menghantar dari dalam negara,ini di bawah latar belakang halangan perdagangan antarabangsa yang semakin kompleks,adalah kelebihan persaingan yang nyata。
Beberapa Pertimbangan dari Sudut Industri
Penyediaan kali ini,di sebalik ini menerangkan banyak isu。Pertimbangan pertama adalah,persaingan tayar penyediaan baharu dalam negara sedang beralih dari"siapa yang boleh buat"kepada"siapa yang boleh buat secara stabil"。Keperluan pengeluar kenderaan terhadap tayar bukan lagi"boleh pasang sahaja",melainkan mencari titik keseimbangan antara rintangan gelinciran,sunyi,cengkaman basah,ketahanan,dan kos。
Pembekal yang boleh memenuhi syarat-syarat ini serentak,akan memperoleh lebih banyak perkongsian penyediaan。Syarikat teratas Linglong,Sailun,Zhongce,perkongsian dalam bidang penyediaan baharu akan terus meningkat。
Pertimbangan kedua adalah,penspesifikasi sedang menjadi piawaian bagi perniagaan penyediaan。Pengeluar kenderaan semakin menghargai keseragaman visual tayar dengan reka bentuk kenderaan siap,logo sisi tayar,reka bentuk corak,padanan warna butiran ini,sedang berubah dari"poin tambahan"kepada"asas"。Syarikat tayar yang mampu menyediakan layanan penspesifikasi,akan menduduki kelebihan dalam tawaran penyediaan。

Pertimbangan ketiga adalah,kapasiti luar negara sedang menjadi parit pertahanan bagi perniagaan penyediaan。Seiring pindai anti-dumping Eropah diluluskan dan semakan perdagangan Amerika terhadap tayar Asia Tenggara berterusan,syarikat tayar yang mempunyai kapasiti di luar negara,tidak hanya boleh menyervis eksport kenderaan siap China,tetapi juga boleh menyambung terus keperluan penyediaan tempatan pengeluar kenderaan luar negara。Tapak Linglong di Thailand dan Serbia,telah menduduki langkah awal dalam persaingan gelombang ini。
XPeng MONA L03 boleh atau tidak boleh berdiri teguh dalam pasaran gred 150,000,bergantung pada kekuatan produk dan keupayaan penghantaran。Tetapi dalam rantaian penyediaan ini,Linglong telah bermain dengan baik。Seterusnya perlu dilihat,adakah set SPORT MASTER e ini boleh menjalankan reputasi dalam penggunaan praktikal pengguna akhir,serta adakah Linglong boleh meluaskan pelanggan XPeng ini dari penyediaan dalam negara ke penyediaan luar negara。

【CNMO Tech News】On June 24, XPeng Motors' official Weibo account announced that its EPMB factory located in Malacca, Malaysia officially started production, the first batch of XPeng G6 models officially assembled and rolled off the line. This factory is XPeng's third localized production base globally, and the current phase has entered the production ramp-up stage.
It is reported that this factory is the result of deep cooperation between XPeng Motors and Malaysian listed company EP Manufacturing Bhd (EPMB). Both parties officially signed a cooperation agreement in December 2025, with a wholly-owned subsidiary under EPMB responsible for assembling vehicles for XPeng. The factory is located in Malacca, positioned as a core manufacturing and supply hub serving the entire ASEAN right-hand drive market. According to the plan, by mid-2026, this factory will form a "localized closed-loop" supply network facing the Southeast Asian right-hand drive market with the Indonesia production base, covering major markets such as Thailand and Singapore.
Noteworthy is that XPeng adopted an asset-light production model in Malaysia, conducting localized assembly through EPMB's existing production lines, avoiding significant upfront capital expenditure, and able to respond more flexibly to the complex and changing global market environment. XPeng's long-term goal is to achieve overseas sales accounting for 50% of total sales within the next ten years. Company management estimates that starting from Q2 2026, contribution from international business revenue will exceed 20%.
The launch of the Malaysia factory is built on XPeng's solid achievements in the local market. From January to October 2025, XPeng successfully entered the top six ranks of pure electric vehicle brand sales in Malaysia. Among them, XPeng X9 won the championship for sales of high-end electric MPVs in Malaysia in September 2025.


Before the MONA M03, few new EV startups would label 100,000-level family sedans with tags like "Intelligent Driving" and "Technology".
But XPeng dares to, and it was hugely successful.
Now, XPeng has applied the same formula to an SUV shell — MONA L03 officially debuted.
Besides pure electric, it also adds an extended-range version for the first time. The pricing will likely fall in the 150,000-level sales bracket, which we reported in detail earlier.
Can L03 replicate the M03's hit myth? The editorial team split into pro and con sides, launching an intense debate.

Pro Side
Intelligent Driving Group — Wang Jie
Among electric cars in the 100,000-150,000 range, currently L03's biggest rivals are BYD, Leapmotor, and Geely.
In terms of looks, XPeng MONA's youth tag is firmly established. The M03 facelift introduced new spring/summer colors like Avocado, which received good market feedback.

From some leak info, L03 also has very rich Dopamine colors available, plus the iconic T-shaped headlights, etc. The whole car is quite personalized.
For young people: Controversy is okay, but mediocrity is not allowed.
In terms of intelligence, XPeng MONA comes standard with city-assisted driving. Combined with campus memory functions, it can go spot-to-spot. At this price point, it's hard to find a second home.
Geely's SUVs in this price segment mainly feature highway pilot; BYD's SUVs at the same price point cost 12,000 extra to option for city pilot; Leapmotor has spot-to-spot functions, but city pilot is still developing, and available regions are expanding.
Young people generally accept intelligent functions more. If there's a hard requirement for city pilot, XPeng MONA L03 is already holding the winning hand.
Regarding space, domestic cars are doing quite well now. The rest mainly depends on everyone's preference for various brands.

Xiaohongshu Operations — Chen Yuzhu
There doesn't seem to be any reason not to sell well.
L03 just debuted, and on Xiaohongshu there are already quite a few discussion posts. Most people think this car will have higher buzz than the GX, and the design looks better than Leapmotor at the same price point.
Of course, most is just urging the launch.
This is XPeng's "asymmetric competition" ace card. 150,000-level pricing. Essentially, this car uses XPeng's 200,000-level product standards to fight 150,000 competitors.
Young users value appearance and intelligence more than most people imagine. XPeng has clear advantages in these two points.

Powertrain Group — Shi Jinming
Currently, MONA M03 is already XPeng's absolute sales pillar. Monthly deliveries consistently break 10,000, accounting for a very high proportion within the brand.
Demo consumers prefer SUVs over sedans much more. Given M03 has built a solid foundation, launching an SUV model L03 on the same platform smoothly amplifies the audience, with a very broad prospect.

In terms of pricing, referencing MONA M03 (starting from 119,800) and G6 (starting from 176,900) positioning, L03 will likely precisely fit the 150,000 to 200,000 sales bracket.
More importantly, M03's hot sales have allowed XPeng to fully understand the real needs of this level of user. Car manufacturing experience is sufficient.
For example, energy consumption. We previously compared M03 and Tesla Model 3 directly on the high-speed ring. The powertrain efficiency even had a slight advantage. This shows XPeng's foundation is very solid — cheap price, but performance not compromised.
L03 on the same platform can almost certainly inherit this advantage. Range and energy consumption performance will likely still be in the first tier of the same class.
So overall, L03 is like putting an SUV shell that Chinese people are more willing to buy on MONA M03's success formula, locking the price in the interval where sales are highest. I am optimistic about it becoming XPeng's next sales ace.

Powertrain Group — Zhang Xianglong
L03 has two versions: pure electric and extended range. Pure electric version 56/69 kWh battery, 550-650km range, consistent with M03's strategy.
But the extended-range version has 1.5L range extender + 183kW motor, WLTC pure electric range max 257km. Enough to charge once a week for daily commute.
Previously M03 only had pure electric, which would keep many users who only have one car at home and occasionally need long-distance travel outside the door. But L03's extended-range version incorporates this part of users into the range.
Moreover, in the sub-segment L03 is located in, extended-range/hybrid will be the market's main selling models.
Because for many third and fourth-tier cities, for users who only have one car at home, extended range is a hard requirement to some extent. This way they can experience new energy intelligence without range anxiety. Family's first car is more considering SUV.
But in the 150,000-level extended-range SUV sub-segment, there is no absolute king yet. Compared with competitors like BYD Song PLUS DM-i, Leapmotor C10 and C11, Deepal S07, XPeng's intelligent driving is an absolute advantage.

If L03 extended-range version pricing is around 150,000, for users who don't have such determination to choose pure electric, MONA series reputation plus XPeng's intelligent driving, L03 is likely to become the first choice for extended-range SUVs at this price point.
Overseas Operations — Liu Xiao
From a global perspective, M03 has already opened the global market for XPeng. Middle East, Africa, Germany, Thailand, etc. all have M03 presence.
On overseas platforms, many people want to understand this Chinese "Model 3".

And XPeng's overseas plan is also very mature. He Xiaopeng also stated that this year more and more cars will be sent overseas.
And borrowing the overseas user reputation and market heat accumulated by M03, L03 does not need to start from zero. Can quickly copy the hit path. Some overseas users even think MONA L03 is better than Porsche, Polestar.

Con Side
Intelligent Driving Group — Zhang Tinghao
MONA L03 might sell well, but I don't think after entering the steady sales period, it can become a hit like M03.
Sedans and SUVs have very different expectations given by people. Sedans need to be pretty and easy to drive. SUVs naturally bind more with practicality.
L03 itself dimensions are less than 4.7m. Also adopts a large sloping roof shape. This limits L03's seating and loading space. Might filter out some family users who need larger space.

Additionally, referencing MONA's brand positioning, L03's price likely falls in the 150,000 range. For SUVs at this price point, BYD, Leapmotor, Geely Galaxy, Deepal, etc. brand series many models are volume and full, L03 does not occupy volume advantage.
L03 did not take the proven hit route. In the current competitive situation, L03 wants to take a sharp path to win a unique achievement, challenge difficulty is a bit high.
Cockpit Group — Yuan Mingqing
From a personal perspective, XPeng MONA L03 in the 150,000 market core advantages focus on intelligence and appearance.
For young users with only commuting/shuttling needs, although BYD, Geely, Chery etc. competitors are relatively conservative in design language, lack appeal, but L03's coupe styling and tech sense also seem to be lacking.
The direct cost brought by coupe styling is the compression of rear headroom.
For users with family travel needs, this point may become an important decision barrier. L03's product positioning naturally leans towards young singles or couples, rather than multi-person families. This itself limits its audience width.

The most critical factor should be price-performance ratio.
M03 becoming a hit, core lies in cross-level configuration and people-friendly price.
If L03 cannot continue this strategy in pricing, it should be hard to move consumers in the 150,000 market who are highly price-sensitive. After all, BYDs space, range, and brand perception are no less, and price is more aggressive.
Overall, I think L03 has certain product highlights, but replicating M03's hit myth is not easy.
New Car Team — Xu Yunwei
L03's biggest problem lies in whether it can bring out things that "others don't have but I do" in the same class market.
In design, it continues M03's family language verified by the market. But comparatively, L03's rear end layering is stronger.
At the same time providing color-match brake calipers, little duck tail spoiler, and various wheel styles optional. Overall looks more sporty.

In terms of power, L03 will likely abandon the front-mounted motor layout on M03, adjusting the drive motor to the rear axle.
For pure electric versions, there is even a chance to unlock a front trunk.
If simply "lifting up and enlarging" M03, then L03 at most is just an SUV version M03. Solves more space level issues, especially rear headroom improvement.
When MONA M03 launched in 2024, facing 100,000 pure electric sedan market still a blue ocean;
And today's 100,000 SUV market, long ago rolled into a red ocean. Space increasing is certainly important, but relying on space alone obviously insufficient to form differentiated competitiveness.
Therefore for L03, extended range system, space utilization, AI on-board perhaps are truly places worth paying attention to.

May 20, 2026, XPeng Automobile announced the official launch of its first full-size new technology flagship SUV — XPeng GX, with a limited-time offer price starting at 269,800 RMB. The official campaign states that this car is dedicated to everyone who strives for themselves and for the times. For a long time, this group of dedicated fighters has often fallen into the dilemma of trade-offs when choosing a large six-seater SUV, such as large space vs. difficult handling, high configuration vs. high premium, long range vs. poor experience. The launch of XPeng GX is not just a product release, but an open declaration of war against long-standing industry issues. It comes standard with over 100 leading technologies in the 500,000 RMB level category, attempting to end the core pain points of full-size SUVs with technological strength aimed at the physical AI era.
Technological Luxury Deconstructing Traditional Spec-Sheeting and Spatial Equality
For a long time, the discourse power of high-end luxury cars has been monopolized by the material worship of traditional OEMs. Symbols of luxury from the industrial age such as genuine leather, solid wood, crystal, and gold leaf form the moat of high premiums. However, the launch of XPeng GX actually represents the new automotive forces declaring: true luxury is not piling up traditional craftsmanship, but excellent design, exquisite configuration stacked with technological differences, i.e., technological luxury.
In interior design, XPeng GX has not fallen into the trap of dazzling extravagance. Three color schemes, Dawn White, Forest Mist Purple, and Platinum Brown, paired with delicate touch NAPPA genuine leather, set the tone of light luxury. Most embodying its technological luxury cleverness is the industry-first Star Soft Translucent Leather craft. It cleverly hides ambient lighting underneath the leather, shining like a starry river when lit, disappearing invisibly when extinguished. This reserved design philosophy precisely fits the elegant, non-herd mentality aesthetic trend of the new generation of fighters. The cockpit is also equipped with dual zero-gravity seats that can recline simultaneously, a five-screen linkage system including an 88-inch Follow Light Panoramic Head-Up Display, and a sterile double-door double-zone car refrigerator and Silent Sensation Soft Wind Central Air Conditioning 2.0. The whole vehicle applies six pieces of AI dimming privacy glass and ENCRNC AI intelligent noise reduction technology. When driving at 60 km/h, the in-car noise energy is reduced by 50%, embodying profound humanistic care in details.
More importantly, XPeng GX has achieved a cross-class spatial experience of Row 1 surpassing Series 7, Row 2 Maybach, Row 3 Alphard through technological innovation. Traditional full-size SUVs often focus the center of gravity on the first and second rows, while the third row becomes a small stool under space compromise. XPeng GX has the widest third-row lateral space and maximum headroom. And the third-row seats support 0 to 180-degree backrest and headrest electric stepless adjustment. Full configuration seat cushion and backrest heating, truly realizing spatial equality between the third row and the first two rows.
In addition, its spatial flexibility is equally remarkable. The new car is equipped with the world's only third-row electric three-fold technology. The third-row seats support 50:50 independent electric storage. When traveling with 6 people fully loaded, the trunk volume reaches 673L, first in its class, easily accommodating 6 24-inch luggage. When the third row is fully electrically stored, it evolves into a super large four-seater. The trunk's maximum expanded volume soars to 1748L, 4 bicycles can be placed side by side without folding. This extreme squeezing and flexible combination of space completely dissolves the traditional dilemma of full-size SUVs fully loaded with six people but unable to put down luggage, allowing the public value of large six-seat SUVs to be fully released.
Ending the Physics Magic of Large Cars Being Hard to Drive and Safety Redundancy
In automotive engineering, a vehicle's physical dimensions and handling flexibility are a natural contradiction. How does a behemoth over 5.2 meters long and over 3.1 meters wheelbase navigate effortlessly in narrow city lanes and multi-story parking garages? The solution given by XPeng GX relies on the native steer-by-wire chassis built for the physical AI era, completely reversing the heavy and difficult-to-drive feeling of full-size SUVs.
XPeng GX's native steer-by-wire chassis possesses core technologies such as AI intelligent chassis integrated motion control system X-VMC, steer-by-wire, rear-wheel steering, and dual-chamber air suspension. Among them, the new car standardizes rear-wheel steering across the series, easily achieving a minimum turning radius of 5.4 meters, flexibility comparable to an A0-class sedan. And the industry-first steer-by-wire front-wheel steering system breaks traditional physical steering limits, achieving variable steering ratio across all speed ranges. The minimum steering ratio at low speed is only 0.6, U-turn requires only half a turn of the steering wheel, can be operated calmly with one hand. The X-VMC system achieves intelligent integrated control of drive, brake, steering, and suspension, allowing the vehicle to not skid on ice/snow and not lose control on tire blowout.
In terms of power and energy consumption, XPeng GX launches two power versions simultaneously: pure electric and super extended range. Pure electric four-wheel drive version CLTC range 750km, energy consumption as low as 15.2kWh/100km. Paired with 5C supercharging technology, 12 minutes can replenish 525km. And the version launching with the new generation Kunpeng Super Four-Wheel Drive Extended Range technology completely overcomes the industry pain point of "fully dragon, low power worm". When the vehicle remaining 10% low battery state, 0-100 acceleration decay is less than 1 second, and can use 92-octane gasoline. Super extended range version achieves CLTC pure electric range 430km, combined range 1585km. Travel cost per kilometer as low as 3 cents. When the range extender intervenes, through active noise cancellation and silent dedicated engine etc. five major noise reduction technologies, noise less than or equal to 0.5 dB, guaranteeing cabin quietness comparable to a library.
Safety is the greatest luxury, deeply carved into the bones by XPeng GX. In passive safety, it adopts the class's largest 16000T front and rear integrated die-casting technology to create a castle-style body. Body torsional rigidity reaches the class's largest 56,000 Nm/deg. Cooperating with 11 airbags covering three-row passengers, to build a solid physical defense line. In active safety, the industry launches all-weather all-scenario steady travel system, including ice/snow AES, tire blowout steady travel, 700mm wading steady travel etc. seven major systems, and standardizes 2 professional wading level radars. More subversive is, XPeng GX integrates safety redundancy design from flying cars. Equipped with four-fold safety backups on steering, braking, door unlocking systems. Drive, power supply, communication systems use dual redundancy, pushing automotive functional safety and fault protection to aerospace standards.
All-Scenario Evolution under Robotaxi Technology Downgrade
As a tech car company long with smart driving as its core label, XPeng demonstrated the highest crystallization of its 12-year technology accumulation on the GX — the first mass production downgrade of fully stack self-developed Robotaxi technology. The new car series is equipped with Turing AI chips. Possessing up to 3000 TOPS top-level computing power, providing an extremely powerful computing power base for intelligent driving.
With the release of XPeng GX, the second generation VLA also welcomed the 6.2.0 version push. This update adds park underground garage no-navigation roaming and all-scenario stationary start, achieving the leap of pure vision large model all-scenario capabilities. Relying on the unified base large model, one model can penetrate park, underground garage, urban area, highway. Relying on excellent human-like generalization ability, super strong visual understanding ability and human-machine co-driving technology, the car can observe and understand the world like a human old driver at all times, truly achieving wherever it goes, sees, it drives. In live tests facing extreme unexpected situations like sudden appearance at crossroads, rainstorm downed trees etc., XPeng GX showed strong capability of steady deceleration and smooth lane change detour. For sudden personal safety risks, the new car equipped driver incapacity assist system, can monitor sudden fainting etc. accidents while smart driving. Automatically complete warning, lane change, parking, rescue full process, using intelligent system to fight for every second for life.
The advanced technical strength demonstrated by XPeng GX serves not only the domestic market but also XPeng's global great navigation strategy. From its development trajectory, XPeng has demonstrated a huge systematic layout both at home and abroad. Since July 2025 announced first overseas local production project in Indonesia landing, to September same year European local production project in Austria Graz Magna factory officially started, to December launching Malaysia local production project, XPeng Automobile has already assembled a scaled, diversified, heavy R&D cross-border team.
XPeng GX Super Four-Wheel Drive Extended Range version after successfully challenging 1318km zero-replenishment Beijing-Shanghai direct drive, soon will also start Beijing - Dubai 12000 km cross-country expedition range challenge, and officially launch in the Middle East in mid-June. XPeng GX as a technological masterpiece aimed at the physical AI era, its landing in overseas markets represents that Chinese cars going global have said goodbye to the old era of low-price involution, officially stepping into the technology and standard going global 2.0 era where smart driving technology and high-end intelligent platform are the core output.
XPeng GX launch, using series standard over 100 items 500,000 RMB level practical tech configuration, brought intense shock to the high-end large six-seat SUV market where premiums and technology squeezing toothpaste have long existed. It proves to the industry that through bottom-level technology reconstruction, enterprises can completely while maintaining extremely competitive prices, provide a product experience surpassing traditional luxury cars. For those fighters struggling hard in the torrent of times, XPeng GX is not only a safer, smarter, more worry-free travel tool, but also a physical AI partner that can accompany them calmly to rush to mountains and seas, exploring infinite boundaries of life.





---------------------
Accuracy and authenticity of the above content are not guaranteed. Market has risks, investment and trading need caution. No recommendation is made for involved targets, based on this investment trading, risk at own responsibility.
Keji Hui, founded by senior finance and technology media people, pioneer of finance and technology reporting, annual reading and viewing volume hundreds of millions. Established finance and technology media people community. Research major financial and economic dynamics, entrepreneurial spirit, commercial civilization development history, report key development nodes of large enterprises, listed companies, startup companies. Content synchronized with dozens of network platforms. Welcome to provide reporting leads and interview opportunities.

[CNMO Tech News] Recently, XPeng Auto completed a controlling acquisition of EIDO, an electric vehicle manufacturing entity under Indonesia's Eraya Group, holding a 90.1% stake. According to disclosure documents from the Indonesia Stock Exchange, this marks a key breakthrough for XPeng in achieving local production in Southeast Asia's largest automotive market.
It is reported that this acquisition deepens the cooperation between the two parties. As early as July 2025, XPeng established its first overseas production base relying on the EIDO factory, with the first vehicle off the line being the XPeng X9, with a monthly capacity of about 800 units at that time. By acquiring controlling equity, XPeng will fully master the production leadership of the base, paving the way for subsequent expansion and the introduction of more models.
Domestically, XPeng has built three major production bases in Guangzhou, Zhaoqing, and Wuhan, with a total capacity of about 420,000 units; after the second phase of the Guangzhou factory is put into operation, 300,000 additional annual capacity will be added. The overseas layout is being promoted using an "asset-light contract manufacturing" model: Cooperation with Magna in Austria has already started in 2025; Cooperation with Handal Indonesia Motor in Indonesia started in March of the same year; Cooperation with EPMB Group in Malaysia is expected to start mass production in 2026.
According to the plan, XPeng will further expand its overseas manufacturing capabilities in Europe, Southeast Asia, and Latin America starting from 2026. This controlling stake in Indonesia's EIDO is an important milestone for the implementation of its global production strategy.

Let's talk about XPeng today.
On May 28, XPeng also released its Q1 financial report.
Let's get straight to the main point.
XPeng's Q1 delivery volume was62,683 units.

By comparison, NIO was 83,465 units, Li Auto was 95,142.
Whether compared to itself or against NIO and XPeng, this is not a good result.
Because in Q1, neither NIO nor Li Auto had new cars or revised models to fill the gap, relying purely on existing product matrices.
XPeng is different, XPeng launched many revised models:
In January, one-time launch of 4 main models: 2026 Model P7+, 2026 Model G7, 2026 Model G6 Pure Electric Version, 2026 Model G9 Pure Electric Version.
In March, X9 Pure Electric Version, G6 Super Extended Range Version, P7 New Model Launched.
Six models completed new launches and revisions in Q1.
It was an aggressive product rollout strategy.
But even so, sales were average.
Until April, 2026 Model MONA M03 launched for delivery, sales rose again.
XPeng's explanation is: Q1 was affected by fluctuations in the domestic new energy market, the company not only focuses on scale, but more on the balance between sales and operational quality.

XPeng's Q1 gross margin was 12.1%, by comparison, the same period in 2025 was 10.5%, and the fourth quarter of 2025 was 13.0%.
Regarding automotive gross margin, Li Auto Chairman Li Xiang has a viewpoint: Product stable gross margin should be stable at 15%-25%, longest will not be lower than 15% gross margin.
Although Li AutoQ1did not do well either, vehicle gross margin was only 6.1%.
But for now, XPeng's vehicle gross margin is not high, also related to its low sales, scale effect cannot be utilized.
So, the blood-making ability provided by the main business of automotive sales is relatively limited.
However, XPeng's Q1 gross margin was 20.6%, by comparison, the same period in 2025 was 15.6%, and the fourth quarter of 2025 was 21.3%.
This is because XPeng's service and other businesses (R&D technical services, software licensing) gross margin is very high, reaching 66.5%.
Although revenue was only 2.03 billion yuan, far less than car sales 11.0 billion yuan, but it still pulled up the overall gross margin.

Last year Q4, XPeng achieved single quarter profitability (net profit exceeded 380 million yuan), but regretfully not maintained.
This year Q1, XPeng net loss was 1.78 billion yuan ($260 million), by comparison, the same period in 2025 was loss 660 million yuan, and the fourth quarter of 2025 was revenue 380 million yuan.
Operating loss was 1.87 billion yuan ($270 million), by comparison, the same period in 2025 was 1.04 billion yuan, and the fourth quarter of 2025 was 40 million yuan.
Q1 R&D expense was 2.91 billion yuan ($420 million), compared to the same period in 2025's 1.98 billion yuan increased by 46.8%, and compared to the fourth quarter of 2025's 2.87 billion yuan increased by 1.1%.
Yearly increase mainly due to company expanding product portfolio to support future growth, new models and AI related technology development corresponding expenses increased.
Q1 Selling, general and administrative expense was 1.88 billion yuan ($270 million), compared to the same period in 2025's 1.95 billion yuan decreased 3.2%, and compared to the fourth quarter of 2025's 2.79 billion yuan decreased 32.5%. Yearly and quarterly decrease mainly due to commission paid to franchise stores decreased.
As for cash reserves, still 42.09 billion yuan, ammunition sufficient.
However, from Q2, XPeng's situation will start to slowly improve.
Reason is, there are new hit models supplementing: XPeng M03 and XPeng GX.
First is April 2026 Model M03 launched, live up to expectations, still stable maintain hit performance, 37 minutes confirmed orders broke 10,000, April retail 13,595 units, brought new sales increment.
Besides this car, XPeng full-size high-end flagship XPeng GX launched on May 20, limited time right price269,800-349,800 yuan(Pure Electric + Extended Range total 8 configurations).
Already definitely a big hit, especially top-spec models, already hot to a mess:

Especially XPeng GX Pure Electric Version, on May 23 delivery cycle was 20-24 weeks, now already changed to 30-34 weeks.
Known so far is: In initial orders flagship version proportion exceeded 80%, currently still mainstay. Max version proportion below 5%, below expectations.
Extended range version initially demand not as good as pure electric, but gradually approaching, especially after strengthened marketing in North District, West District.
We hope GX can become top 3 or even head of high-end big 6-seat market above 300,000 yuan.
GX as flagship model, gross margin is very good, most SKU gross margin performance all higher than expectations.
So, with this car's mass delivery, this year June, or even next, this car will contribute considerable sales revenue, and also will drive XPeng vehicle gross margin improvement.

However, must say although has XPeng GX high gross margin model improving product structure, but raw material rise pressure (memory chips and batteries), this part pressure will still continue to subsequent quarters.
Q2 XPeng expected delivery volume 100,000 to 106,000 units, compared to Q1 increased about 59.54% to 69.11%.
Total revenue will be 19.6 billion yuan to 20.8 billion yuan, compared to Q1 increased about 50.38% to 59.59%.
As for total gross margin, expected to be roughly flat with first quarter.
In view of XPeng new high-end flagship XPeng GX opened a good start.
Next, XPeng performance very worth expecting.
First is new models.
This year second half XPeng still has three new models will launch for delivery.
XPeng G9L: XPeng G9 Long Version.
G9L positioning will be between G9 and GX, mid-large 6-seat luxury household SUV.
XPeng G9: 4891×1937×1670mm, wheelbase 2998mm
XPeng G9L: 5120×1999×1782/1788/1795
XPeng GX: 5265×1999×1800mm, wheelbase 3115mm,
XPeng G9L on G9 basis made lengthened, same pure electric/extended range dual power, as for other aspect configurations, personal feel will align with GX, common name cookie-cutter.

So, this car's configuration, space and many product competitiveness certainly not bad.
Now new energy cars want to win in intense competition, core is《Tech Jungle》many times emphasized strategy: Dimensional Strike + Differentiated Competition.
This is also now new energy cars getting bigger reason.
So, G9L subsequent should replace G9 position, so most critical is pricing, XPeng G9 price is 248,800-278,800 yuan.
G9L wants to move volume, pricing and SKU need to seriously consider.
If set well, then another hit booked.
Besides G9L, XPeng MONA sequence SUV models also finally coming, will fill XPeng missing in 150,000 yuan SUV models.
MONA L03:
L03 positioning compact coupé SUV,4650 /1920/1600mm, wheelbase 2850mm(Axle Length Class-Leading), same pure electric + extended range dual energy, 83kW (249 hp) permanent magnet synchronous single motor.

Pure electric version provide 505km (56kWh), 650km (69kWh) two range specifications.
Extended range version 37.2kWh Lithium Iron Phosphate;CLTC Pure Electric Range 257km, Combined Range > 1000km.
If can give a good price, then basically can continue current M03 hit momentum.
As for launch release time, user in XPeng Auto VP Yu Tao comment section asked July can receive car, his response is: No problem, place order at night no pressure.
So L03 high probability July will launch.
L05: 5-seat mid-size household SUV
In some sense can see as one size bigger L03.

L05 Length×Width×Height: 4870/1930/1636mm, wheelbase 2940mm.
Compare XPeng brand G6.
XPeng G6: 4758/1920/1650mm, wheelbase 2890mm.
So, L05 whether seating or cargo performance, will be better than G6.
G6 selling price is 176,800-186,800 yuan.
Considering MONA series more affordable positioning, L05 must be cheaper than G6, and will also eat into considerable G6 market share.
(If appear pricing reversal, then I definitely this car last sales definitely fail)
For MONA these two SUVs, I still very expect.
However still that sentence, whether G9L, L03 or L05, final decide whether can big sell core factor still pricing, configuration, XPeng must treat cautiously.
If this block no mistakes, then second half XPeng sales performance very worth expecting.
XPeng second generation VLA progress still very worth expecting.
First technical aspect, second generation VLA brought two new capabilities:
1、Second generation VLA No Navigation Campus / Underground Garage Roam, achieve intelligent driving from With Road to Even without Road
2、Domestic First Full Scene Stationary Start (Public Roads, Campus, Underground Garage, P Gear status can stationary start), everywhere can drive, greatly increase intelligent driving usage rate
These two function's carry not only intelligent driving function's supplement, means XPeng will Full Scene 0 Speed Start, No Navigation Roam Pass, Urban NOA, Highway NOA, Spot to Spot link thoroughly connect, form a complete seamless end-to-end experience loop.
Achieve intelligent driving from With Road to Even without Road, and will bring intelligent driving experience continuity quality change, truly do everywhere can drive.
This capability form already and Tesla in North America realized Full Scene FSD very close.

And, second generation VLA push first month, intelligent driving mileage proportion industry first break 50%, become industry first cross this node intelligent driving system, mark high-level intelligent driving from Geek Tasting formally enter Mass Daily, High Frequency Usage stage.
Regarding intelligent driving mileage, domestic intelligent driving head company Horizon Robotics Founder&CEO Yu Kai has a viewpoint: Intelligent driving mileage proportion break 50% after, user to intelligent driving reliance will become irreversible.
So, with more large amount model's delivery and more intelligent driving mileage usage, XPeng intelligent driving will receive not small progress and growth.
This is not over yet.
This year Q3 (August), XPeng VLA will迎来 a wave of update, greatlyimprove model capability upper limit, smarter, generalization capability stronger, greatly reduce takeover rate.
This year end, XPeng will achieve first realizeVLA+VLM Fusion, besides autonomous driving haveLanguage Communication Capability, for future Car Butler (L5 level) capability lay foundation.
When autonomous driving can based on L2 level hardware realize perfect L4 software capability, entire business form and business model will produce huge change.
Can expect is, XPeng in intelligent driving aspect competitive capability will get further enhanced, and this reversely will promote XPeng product sales growth, form a positive cycle.

As for Robotaxi, currently XPeng is in Guangzhou get license and operate.
XPeng's planning is in Guangzhou take technology, product, business model run through after, then with domestic and foreign more partners carry out local operations.
XPeng's Robotaxi strategy has two points: First, only do product and take commission, not directly do operations, so will have many partners; Second, XPeng thinks global Robotaxi has huge business value.
He Xiaopeng indicates: Domestic recent autonomous driving regulation tightening did not affect our rhythm, we think 2028 after will be Robotaxi huge business opportunity, currently according to steps in sea inside out preparation.
XPeng current plan is use existing models in domestic and international market heavily deploy and test V2.0.

Using current models carry out rapid research and development and experiment, and will in 2027 launch economy models to do well Robotaxi demonstration and commercial verification, Robotaxi commercial capability will continuously improve.
Regarding Robotaxi test and R&D to Consumer Side business also bring positive impact (feedback), because V2.0 can derive multiple intelligent driving strategies (such as speed mode, less takeover mode).
Future, when policy gradually relax, Robotaxi enter scaled commercial operation, it may with Consumer Side market gradually separate, become second vehicle track, become a new type tool.
As for technology licensing service, this year Q2 start, XPeng already start to partners Volkswagen massively deliver Turing chips, 2026 from technology, service and IP licensing total revenue will be same as 2025.
Overseas market has always been XPeng core strategy one.
From latest month data look, XPeng International business revenue contribution already close to 20% (last year whole year about 10%), proportion significantly improve.
Although have tariff etc cost pressure, but international business brought gross margin and net profit contribution still very substantial.
This year second half, with this year second half 4 models global launched, 2027-2028 XPeng globalization speed will greatly improve, growth momentum will continue, whole year international revenue contribution will stable at 20% around.
Of course consider international instability, XPeng also increase local investment production (such as in Austria with Magna cooperation), to ensure have capability meet European and global market growth expectation.

Currently we in Southeast Asia (Indonesia, Malaysia) have two factories, mainly meet local market; in Austria with Magna cooperation production supply Europe. These three places capacity this year will improve, and produce new models. For Southeast Asian countries, production mainly face local market; Austria factory then serve Europe. Expect wein Europe sell most vehicles will realize local production. In no production facilities other regions, we will maintain current export mode. With in some large markets sales and share growth, we are actively seek improve capacity and localization rate method, to meet local content rules.
He Xiaopeng for overseas market expectation is: Hope future 5 years, overseas market sales account for half, revenue and profitexceed half.
Finally, come to summarize.
Although XPeng Q1 performance flat, but still that sentence, look car company how to look not only past, but also look long-term potential.
Now, with GX, G9L and MONA sequence new cars successively debut, XPeng already laid out strongest product matrix.
Additionally, VLA intelligent driving enter mass popularization stage, overseas business also slowly grow into new business growth pole.
XPeng already preliminarily form Hit Models + Intelligentization + Globalization three-wheel drive new layout.

Next half year, dense new car release will be test this layout quality touchstone.
For XPeng, next question is: How to use well technology this sharp blade, in wider global market, win matching business results (that is scale and profit)?
Second half, market will use orders and margin to vote, await XPeng reverse situation.
End.

Author | Guo Yue
Editor | Zhihao
He Xiaopeng: Not only looking at scale but also long-term development, three new cars queued up in the second half of the year, welcoming the strongest sales growth.
CarDaily reported on May 28. Just now, Xpeng Group Chairman and CEO He Xiaopeng spent most of the time on the first-quarter earnings conference call responding to Xpeng's business layout in intelligent cars, Robotaxi, humanoid robots, and other aspects.
Regarding new cars, three new cars will be released globally in the second half of this year, and Xpeng will welcome the strongest sales growth curve in history.
Regarding overseas business, in April this year, Xpeng's overseas sales volume broke through 6,000 units for the first time, with a goal to continue exceeding 10,000 units per month in the fourth quarter. Starting from the second quarter, the revenue contribution from international business is expected to exceed 20%.
Regarding Robotaxi, the Xpeng GX fleet has already started small-scale L4 testing. Xpeng's goal is to start Robotaxi demonstration operation services in Guangzhou in the third quarter of this year. After the second-generation VLA lands overseas, Xpeng will also actively explore deploying affordable Robotaxis in both domestic and overseas markets.
Regarding humanoid robots, the software and hardware R&D progress of Xpeng's new generation IRON humanoid robots for mass production version is proceeding smoothly, planned to debut officially in the third quarter of this year. Xpeng aims to achieve mass production of high-end humanoid robots by the end of this year, first trial commercialized in Xpeng stores, and delivered to Chinese and overseas commercial customers starting next year.
Starting next year, humanoid robot hardware revenue and AI model revenue will become one of the important drivers of Xpeng Group's revenue and gross profit growth.
Just today, Xpeng Group released the Q1 2026 financial report.

▲ Xpeng Q1 2026 Financial Data
Specifically, Xpeng's Q1 2026 delivery volume reached 62,700 units, a year-on-year decline of 33%, total revenue of 13.03 billion Yuan, a year-on-year decline of 17.6%; gross margin improved year-on-year by 5 percentage points to 20.6%, net loss increased to 1.78 billion Yuan. These performances are partly due to the continued increase in R&D investment. In the first quarter of this year, its R&D expenses were 2.91 billion Yuan, a year-on-year increase of 46.8%, and further increased compared to the 2.87 billion Yuan in the fourth quarter of last year.
Regarding Q1 performance, He Xiaopeng stated that Xpeng did not just focus on scale when the market challenge was downward, but focused more on the balance between sales volume and operating quality and long-term development. He is very confident that the sales volume of every quarter in the rest of this year will grow significantly quarter-on-quarter.
As of the time of reporting, Xpeng Group's US stock price was reported at $16.845 (approximately 114.2 RMB) / share, up 2.4%, with a market cap of $16.124 billion (approximately 109.3 billion RMB).

▲ Xpeng Group US Stock Price as of Publication Time
01.
He Xiaopeng 11 Questions Show Determination:
New Cars, Robotaxi, and Robots Will All Be Globalized Well
On the Xpeng Group earnings conference call held tonight, Xpeng Group Chairman and CEO He Xiaopeng and Executive Vice Chairman and Co-President Brian Gu provided detailed responses on the key focus and planning for future development.

▲ Xpeng Group Chairman and CEO He Xiaopeng (right in picture), Executive Vice Chairman and Co-President Brian Gu (left in picture)
Below is the main content of this conference call, edited by CarDaily without changing the original meaning:
Q1: After the new model GX was on the market for a week, the response was enthusiastic. What is the current total order volume? What is the single-unit gross margin level? What is the expectation for its monthly sales target?
He Xiaopeng: As of now, the order performance of GX has exceeded our expectations, and the situation is very good. We observed some interesting data: First, the waiting time for the pure electric flagship model has exceeded 30 weeks, and orders for the flagship version are still growing rapidly.

▲ Xpeng GX
From the order structure, in the early stage of GX launch, the flagship version accounted for more than 80% of the share, and it is still the model with the highest sales proportion. At the same time, the sales proportion of GX's Max version is less than 5%, lower than our initial expectations.
In terms of powertrain type, the initial order volume of the extended-range version was lower than the pure electric version, but it is now gradually moving closer to the pure electric version, especially after we strengthened marketing in areas where we were originally not good at marketing, such as the north and west, this trend is more obvious.
For GX, our primary task is to push for capacity ramp-up to the fullest extent, while adhering to providing high-quality service and quality, ensuring GX can achieve long-term stable delivery. I am most concerned about the sustained performance of GX.
As a flagship model of Xpeng, GX's gross margin is very good. Previously, when I communicated with the media, I mentioned that if there is only one SKU, the gross margin may not meet expectations; but in reality, GX's gross margin is better than our overall gross margin level.
I also want to add a point: Starting from this year, all new cars of Xpeng will focus on two new priorities. First, how to pursue commercial quality in commercial configuration and commercial pricing. Second, we do not pursue an initial sales surge followed by a decline, but pursue a more stable sales performance.
To this end, we have established a new system in supply chain management, modularization, ramp-up processes, and supply chain security.
I believe that starting from GX, we will be able to better balance business benefits and scale, achieving more stable long-term sales.
Q2: What are the plans for Robotaxi business operations domestically and going global? Has the recent tightening of domestic regulations affected business progress? How do you view the potential impact of B-side business on Xpeng's C-side passenger vehicle sales?
He Xiaopeng: We noticed the recent tightening of domestic regulations on autonomous driving, but this has not affected our overall pace.
From my perspective, the real business opportunity for Robotaxi will arrive in 2028. Currently, Xpeng is trying to run through this model both domestically and globally, landing and implementing the VLA 2.0 system in China and overseas.
In China, we will conduct rapid R&D and testing through existing models and plan to launch an economy vehicle for Robotaxi scenarios in 2027.
Regarding the business model, I want to emphasize two points: First, we only provide products and offer a commission model, not participating in operations directly, so we will have a large number of partners. Second, the main battlefield for Robotaxi is the global market, and I believe the global market has huge business value.
Regarding your concern about the impact of B-side Robotaxi on C-side sales, I want to add a few points of view.
First, Robotaxi testing at the current stage is actually having a positive impact on the C-side, because the future VLA system will provide various different intelligent assisted driving strategies.
Secondly, as policies and regulations gradually relax and commercial operation gradually lands, Robotaxi vehicles will gradually separate from C-side vehicles, forming a second independent vehicle track, becoming a new type of transportation tool.
Q3: In the second half of this year to about a year in the future, what important trends and changes will the VLA 2.0 OTA bring?
He Xiaopeng: I think that within this year, Xpeng's VLA capabilities will experience two important nodes.

▲ Xpeng VLA 2.0 Push First Month Assisted Driving Mileage Proportion Breaks 50%
The first node may appear in the third quarter of this year.
In the past period, Xpeng VLA mainly focused on engineering, safety, and basic customer experience, without focusing on improving performance upper limits. In the third quarter of this year, we will greatly improve the performance upper limit of VLA. The user experience will manifest as vehicles being smarter, having stronger generalization capabilities, and greatly reducing the disengagement rate.
The second node is the end of this year.
We hope to fuse VLA and VLM capabilities through organizational mergers. At that time, vehicles will not only have the "driver ability" of autonomous driving but also possess language communication capabilities, and even lay the foundation for future "car butler" capabilities.
We believe this will be the preliminary form of L5 level capabilities. We hope to gradually achieve this goal.
Q4: What differentiation advantages does the humanoid robot have in hardware costs in the next year? What is the business model overseas?
He Xiaopeng: The mass production version of IRON is designed according to automotive-grade safety and reliability. Recently, we have completed the development of self-developed dexterous hands. Flexibility has significantly improved, while costs have significantly decreased.
In the process of robot mass production, we encountered many challenges different from car mass production. For example, the hardware of current humanoid robots does not fully consider safety, reliability, stability, and maintainability—it does not follow automotive-grade standards.

▲ Xpeng Plans to Mass Produce Humanoid Robots by the End of 2026
In addition, many energy groups have not considered how to scale, how to solve supply chain yield rate and quality issues, nor have they considered whether the underlying architecture of hardware and software should be placed locally or in the cloud, and if placed in the cloud, how to solve a series of issues such as data privacy, traffic, computing power, latency, etc.
For this reason, we have become a robot company that almost self-develops core hardware and software in full-stack (except for battery cells) since the beginning of last year. This enables us to achieve high integration.
I believe the initial hardware cost structure of robots will be close to a car, but in the long run, we will gradually obtain more economical scale solutions. But today, the robot's cost structure is very close to a car.
Regarding overseas markets, just like our car business, our robots have considered globalization from the first product.
The sales logic of robots may be more adaptable globally than in China, and acceptance among grassroots employees overseas is higher.
We have done a lot of work on how hardware meets overseas policies and how software and data meet local regulations.
For example, Xpeng's current VLA data processing volume is about 200 million Tokens per hour. If the robot model is placed in the cloud, it is estimated that 500 million to 1 billion Tokens per hour will be required, and traffic costs may exceed 100GB. Therefore, completely relying on cloud computing power is not feasible.
We comprehensively considered overseas hardware, software, data privacy, comprehensive usage costs, and commercial logic from the beginning. As domestic business advances, we hope to see new changes in robot business overseas next year as well.
Q5: Besides Guangzhou, can you reveal the Robotaxi city expansion plan and timeline as well as progress in applying for the corresponding license?
He Xiaopeng: Currently, our Robotaxi business only considers Guangzhou. We have already obtained the Guangzhou testing operation license and hope to run through the complete technology, product, and business model in Guangzhou first.
Afterwards, we will find more partners domestically and overseas for them to operate locally.
Since announcing this plan, we have received a large number of requests from overseas and some domestic partners. They are very interested in observing our overall progress in the next year.
After we launch economy vehicles suitable for Robotaxi scenarios and better overall solutions in 2027, I believe everyone will see our continuous improvement in Robotaxi commercialization capabilities.

▲ Xpeng Will Launch Three Robotaxis in 2026
Q6: What are the guidance for vehicle gross margin and company overall gross margin in the second quarter?
Brian Gu: Our overall gross margin in the first quarter is very close to the fourth quarter of last year. We indeed observed a trend of rising raw material costs, some of which have been reflected in the first quarter. We expect these cost factors to continue in subsequent quarters of this year.
In the second quarter, we launched the full-size SUV GX, and delivery will start in subsequent quarters. GX's gross margin is at the highest level in our entire product portfolio.
From the product structure perspective, we expect to see better model combinations in the second quarter and the second half of the year. Comprehensive factors, we expect the company's total gross margin in the second quarter to maintain a level roughly similar to the first quarter.
Q7: Can you talk about the growth catalysts for the overseas market, as well as sales and profit contributions in the next three years? Also, which model's profit is better, export or local production?
He Xiaopeng: The overseas market is one of the most important strategic directions for Xpeng. I hope that in the next five years, the sales volume of the overseas market will account for half of our total sales volume. At that time, the revenue and profit contribution from overseas will exceed domestic.
I am very confident that as Xpeng launches multiple global models in the second half of this year, Xpeng's globalization speed will be significantly improved in the next two years.
Whether in hardware, AI software, channels, services, or supercharging capabilities, we will make huge investments overseas, and overseas profit performance will also be very good.
Our R&D investment in cars this year is mainly concentrated in the overseas market. Therefore, I am very confident about achieving accelerated growth in the overseas market in the next three years.
Brian Gu: I will add a few points. First, from the latest international sales figures, overseas sales volume has accounted for nearly 20% of our total sales volume. And last year, international sales volume accounted for about 10% of the global total sales volume.
Second point, even when facing some tariff issues and cost increases this year, the single-vehicle profit of our international business is still significantly better. The contribution of international business to our profit is very considerable.
We expect this growth momentum to last throughout the year. I believe maintaining the proportion of overseas sales volume at around 20% throughout the year is sustainable. Of course, the Chinese market itself is also expected to have significant growth.
Regarding going global, we are increasing overseas localization investments. The overseas market will make an important contribution to the company's overall momentum and profitability.
Q8: In this year and next year, what proportion of models is expected to be produced in local factories? Will this proportion differ across different regions?
Brian Gu: Currently, we have two factories in Southeast Asia, located in Indonesia and Malaysia, mainly serving the local markets. In addition, we cooperate with Magna in Austria to produce vehicles for the European market.
These three manufacturing bases will increase capacity this year, and there will be new models produced in those local markets.
For Southeast Asian countries, localized production mainly satisfies local market demands; while the Austria factory serves the European market.
I expect most of our European sales will come from localized production. In other regions where manufacturing facilities have not been established, we will continue to maintain the current business model.
As we improve sales and market share in these large markets, we are actively exploring ways to increase localized production capabilities to meet localization content rules and gradually move towards a deeper localized production model.
Q9: Can you give a few specific examples to explain the commercial functions and application scenarios of Xpeng robots in its own stores and customer stores? What is the price strategy for sales to the outside? Since its cost structure is close to a car, can the sales strategy also be analogous to cars?
He Xiaopeng: Our robots are different from most robots. We hope it is used in an environment interacting with humans. Therefore, we first consider commercial environments, and the initial application scenarios are tour guide, sales guide.

▲ Xpeng New Generation IRON Service Scenario
Whether in China or overseas, robots can introduce products in stores, for example, introducing vehicles in our stores. Although the final transaction may still need to be handled by humans, company introduction, product introduction, performance explanation, and other work can be assisted by robots.
Based on the fact that tour guiding and sales guiding have been verified in a large number of jobs globally, we hope to expand to deeper scenarios of sales retail, such as cashier positions. The number of cashier and retail sales positions is very large globally.
Therefore, from the commercialization path perspective, Xpeng will focus on deepening from the sales guide perspective, while we will open up a lot of cooperation.
If our partners have different job requirements, they can generate data with us, perform pre-training and post-training, and thus generate different models. These models can be placed on our external cooperation platform for users to download and activate.
Regarding future commercialization pricing, we are still discussing. But it can be seen that our robots are very similar to cars, so their sales price will certainly be more expensive than an ordinary car.
There will be good gross margins on hardware in the early stage. At the same time, our robots also have a large amount of data processing in the cloud, so we hope to take a faster step in software charging.
We believe that break-even targets can be achieved within a few months in the overseas market, while it may take slightly longer in the domestic market.
Therefore, we are constantly thinking about the commercial logic of robots from the perspective of how customers use them, why they buy them, and how they get value.
Q10: Can you share your thoughts on the evolution of the group's long-term business model? How do you view the timing of revenue generation from various strategic sectors, as well as changes in the medium-to-long-term revenue structure?
He Xiaopeng: At the current stage, the group's main revenue source is certainly scale effects, mainly from hardware; if looking at the ecosystem, it is system effects.
But looking globally, very few car manufacturers can build a software platform on top of the scale effect of hardware to form the next level of network effects - that is, achieve software charging and multi-sided network effects.
Further back, with the rise of overall intelligent AI capabilities, there will also be ant colony effects. Just like ant colonies, forming new synergy between centralized and decentralized.
These three effects will gradually overlap. Each effect involves different competitive barriers and corresponds to different business logic.
Q11: How is the service revenue trend this year? Is there a possibility for technical licensing or technical services with our partners to expand overseas?
Brian Gu: We continue to maintain the previous guidance: In 2026, the total revenue from technology, services, and IP licensing will be roughly the same as in 2025.
Starting from the second quarter of this year, we will scale up delivery of Turing Chips to partners.

▲ Xpeng Turing Chip Obtained Volkswagen Confirmation
We continue to believe that achieving technology commercialization and monetization through such cooperation is a very attractive business model for us.
Given that Xpeng internally possesses a large amount of proprietary technology, we hold a very open attitude towards expanding such technology commercialization opportunities.
02.
Gross Margin Growth Highlights Operating Resilience
Expected Delivery Volume and Revenue to Increase Significantly in Second Quarter
From the Q1 2026 financial report of Xpeng Group, the total revenue of Xpeng Group in Q1 2026 was 13.03 billion Yuan, down 17.6% compared to Q1 2025, and down 41.4% compared to Q4 2025.

▲ Xpeng Q1 2026 Financial Data
Among them, Xpeng's automotive sales revenue in Q1 2026 was 11.0 billion Yuan, down 23.5% compared to the same period of Q1 2025, and down 42.3% compared to Q4 2025.
Regarding net loss, its net loss in Q1 2026 was 1.78 billion Yuan. In Q1 2025, this figure was 660 million Yuan. Net profit in Q4 2025 was 380 million Yuan.
Regarding gross margin, Xpeng Group's gross margin in Q1 2026 was 20.6%, exceeding Li Auto (7.9%) and NIO (19.0%), with automotive gross margin at 12.1%. In comparison, it was 10.5% in the same period of Q1 2025, and 13.0% in Q4 2025.

▲ Xpeng Q1 2026 Gross Margin Steady
As of Q1 2026, Xpeng's cash on hand was 42.09 billion Yuan.
For the second quarter of this year, Xpeng Group expects delivery and revenue scale to achieve significant increases.

▲ Xpeng Q2 2026 Performance Guidance
Regarding delivery volume, the official forecast expects vehicle deliveries for the quarter to reach 100,000-106,000 units, with a year-on-year change of approximately -3.08% to 2.73%, and a quarter-on-quarter growth of approximately 59.54% to 69.11%.
Regarding revenue, the official forecast expects total revenue for the quarter to be 19.6 billion to 20.8 billion Yuan, with a year-on-year increase of 7.25% to 13.82%, and a quarter-on-quarter increase of 50.38% to 59.59%.
Brian Gu stated: "We will accelerate the large-scale commercialization of Physical AI applications with company-level strategic priority."
03.
Conclusion: Xpeng Accelerates Towards the End Game of Physical AI
From the information disclosed in the Q1 2026 financial report and conference call, Xpeng is on the eve of Physical AI applications moving from mass production landing to explosive scale growth.
Its Physical AI layout is welcoming a historic breakthrough in commercialization mass production: The proportion of second-generation VLA smart driving mileage broke through 50%, the first full-stack self-developed Robotaxi has rolled off the production line, the humanoid robot goal is to mass produce by the end of the year, flying cars are entering the eve of mass production. Multiple business lines are simultaneously approaching explosive scale growth, jointly building a solid foundation for Xpeng to move towards the era of Physical AI.
Under this circumstance, Xpeng Group's gross margin still maintained at a high level of 20.6%, showing strong operating resilience. From the obvious rebound in delivery guidance in the second quarter, Xpeng is expected to welcome strong sales growth.
With VLA architecture iteration, the successive landing of multiple new cars and robot products, Xpeng is expected to build a more complete business ecosystem in the fields of intelligent mobility and embodied intelligence. Its future development potential is worth continuous observation.

Author | Guo Yue
Editor | Zhi Hao
XPeng's global expansion layout takes another key step.
Che Dongxi reported on May 22: Documents from the Indonesia Stock Exchange revealed that XPeng Group completed the acquisition of 90.1% equity in PT Era Industri Otomotif (EIDO), the core EV manufacturing entity under Indonesia's listed company PT Sinar Eka Selaras Tbk (Erajaya Active Lifestyle, ERAL), marking a new stage in XPeng Group's Southeast Asian market layout.

▲ XPeng Acquires Indonesian Car Factory Equity
The transaction officially took effect on May 13, involving 154,072 shares. Upon completion, XPeng Motors became the controlling shareholder of EIDO, holding 90.1% of the shares, while the original shareholder Erajaya Active Lifestyle (ERAL) retained the remaining 9.9%.

To this, ERAL Company Secretary Badar Teguh Mancik Alam stated that the change in company ownership has no substantial impact on financial status and daily operations.
The core asset of this equity transaction is EIDO's manufacturing business, namely the manufacturing factory located in Prakata, West Java Province, Indonesia, focusing on electric vehicle production and assembly.

▲ XPeng Model Production Workshop
This factory is XPeng Motors' first overseas production base, adopting the Completely Knocked Down (CKD) mode. As early as March 2025, after XPeng Group entered the Indonesian market, this factory began contract manufacturing for XPeng. The first XPeng model to roll off the production line was the XPeng X9.

▲ XPeng X9
After this acquisition, XPeng's distribution, retail, and after-sales services in Indonesia continue to be operated by two other subsidiaries under ERAL — PT Era Inovasi Otomotif (EIVO) and PT Era Dealer Otomotif (EDOO).
Overall, through this acquisition, XPeng further strengthens its dominance in the manufacturing sector of the Indonesian market.
