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150,000 Loves, Shining Arrival! BJ30 Traveler Highlight Edition Officially Launched

2026-06-13 16:30:02
SurfingChannel
0 Fans   211 Following   2 Posts

 On June 12, the BJ30 Traveler 150,000 units production line-off ceremony and Highlight Edition launch event themed "150,000 Loves, Shining Arrival" grandly kicked off at the BAIC Zhuzhou Super Factory. To promote off-road equality and enable thousands of families to easily embrace light off-road life, the BJ30 Traveler full series heavily launched a 30,000 yuan Super Trade-in Subsidy, with full series super trade-in prices starting from as low as 69,900 yuan; the new annual model BJ30 Traveler Highlight Edition appeared on stage simultaneously. Positioned as a professional light off-road SUV, it comprehensively advanced in three dimensions: appearance, performance, and driving experience, with its super trade-in price starting from 82,900 yuan. At the event, Beijing Off-Road partnered with CCTV Finance to conduct the internet's first 150,000-kilometer real vehicle disassembly live stream, verifying the vehicle's hardcore quality through intuitive testing, and demonstrating the product's reliable strength to all online consumers.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-Road, stated on site: "The BJ30 Traveler has already become the model that reached 150,000 units in sales the fastest in the domestic light off-road SUV field. The outstanding 150,000-unit achievement represents the trust of the market, industry, and global users. This is not only a breakthrough in sales speed, but also a quality benchmark jointly forged by 150,000 users. It is not only an excellent answer sheet of Chinese HEV hybrid technology, but also a strong voice sent by Chinese Smart Manufacturing to the world."

150,000 User Recognition, Forging a Monument of Product Strength

Relying on Beijing Off-Road's sixty-plus years of off-road technology accumulation, the BJ30 Traveler relies on Super Wilderness, Super Large, Super Savings three core advantages, gained the favor of 150,000 users globally, firmly standing in the first echelon of domestic light off-road SUVs.

Super Wilderness Strength, Calmly Conquering All-Scenario Road Conditions

The BJ30 Traveler is equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture, and is also the first Boxy SUV in China equipped with this hybrid system, filling the blank in the sub-market. This architecture consists of a hybrid-dedicated engine with a thermal efficiency of 41%, front and rear dual drive motors, forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, immediate energy replenishment, and instantaneous acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to release peak torque, cooperating with six intelligent operating modes, can automatically match the optimal power scheme. The vehicle is also equipped with Electronic Center Differential Lock, four-wheel electronic limited slip and Intelligent Electric ATS All-Terrain Control System, even when facing muddy ground, sand ground and other complex road conditions, can also travel steadily, allowing users to rush to the mountains and fields at will.

Super Large Space, Unlocking Family Car Usage Freedom

The new car adopts a three-row seven-seat layout, paired with a 2820mm ultra-long wheelbase, space utilization rate reaches up to 66%, practicality maxed out. 1496L super large trunk space, after rear seats flat folded can turn into a 1.92-meter large bed; wide B-class size third row, even if adult 1.8 meters tall sitting also comfortable and free. The whole car sets 38 places refined storage spaces, small items can be orderly stored. Spacious and flexible space performance, perfectly adapting to family travel, long-distance self-driving, outdoor living and other multi-scene, letting every passenger enjoy comfortable travel.

Super Savings Experience, Worry-free Car Usage Throughout

In terms of car usage cost, BJ30 Traveler realizes saving money, saving time, saving worry three-in-one. Previously, from South Africa, Indonesia, UAE, Poland, Mexico five countries automotive bloggers joint test, this car 100km comprehensive fuel consumption controlled within 5L, full oil range easily breakthrough 1,000 kilometers. As HEV hybrid model, vehicle no need to rely on charging piles, refueling and can depart, each year can save dozens of hours energy replenishment time. At the same time, first owner can enjoy whole vehicle lifetime warranty, high voltage battery pack safe and stable, vehicle maintenance convenient, parts supply sufficient, completely dispel user car usage worry.

Can city can wild, all-around balanced product characteristics, let BJ30 Traveler jump out of homogeneous competition, become the preferred ride balancing city commuting and outdoor light off-road.

Brand New Highlight Edition Debuts, Three Dimensions Comprehensive Upgrade

Coinciding with the important node of 150,000 units line-off, Beijing Off-Road heavily launches BJ30 Traveler Highlight Edition. The new car on original hardcore product power basis, realize Highlight Appearance, Highlight Performance, Highlight Experience all-round upgrade, create more charming light off-road travel ride.

Highlight Appearance, Trendy Styling Adapts to Diverse Aesthetics

The new car continues classic Boxy body shape, hardy off-road aura and exquisite body lines complement each other. Signature Five Gates Star Ring through light group identity full, with full set of E-Tech trendy modification kit, exclusive star ring wheel hub and same color sport front and rear bumper, trendy flavor maxed out. Inside new exclusive orange interior with metal texture trim, texture and layer double improvement, whether young group or family users, can find exclusive love from it.

Highlight Performance, Dual Advancement of Power and Durability

Brand New Highlight Edition Debuts, Three Dimensions Comprehensive Upgrade

Coinciding with the important node of 150,000 units line-off, Beijing Off-Road heavily launches BJ30 Traveler Highlight Edition. The new car on original hardcore product power basis, realize Highlight Appearance, Highlight Performance, Highlight Experience all-round upgrade, create more charming light off-road travel ride.

Highlight Experience, Creating Mobile Comfortable Cockpit

BJ30 Traveler Highlight Edition body height is better than conventional SUV, driving vision open and clear. Seat heating, seat ventilation, steering wheel heating and other comfort configurations all in place, balancing four seasons car usage needs; equipped with automatic wiper sensing system, rainy day can automatically close car windows, details show thoughtful. Inside 64 color ambient light can follow music rhythm switch, create immersive driving and riding atmosphere, turn carriage into warm and cozy mobile leisure...

Internet's First Disassembly of 150,000km BJ30 Traveler, CCTV Verifies Real Quality

In order to return 150,000 owners accompanying and love, Beijing Off-Road launches "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On 30,000 yuan Super Trade-in Policy, Beijing Off-Road also brings five levels premium privileges, limited time place order can enjoy:

First level, warranty gift: give gift value 6,000 yuan whole vehicle lifetime warranty (limit first non-operational car owners);

Second level, financial gift: 0 down payment and other financial products available;

Third level, call friends gift: old customers transfer introduction completed, reward up to 800 yuan JD card;

Fourth level, upgrade gift: full series lifetime OTA free upgrade;

Fifth level, traffic gift: basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

At this World Cup opening, BJ30 Traveler Highlight Edition also limited time open "Passionate World Cup, Highlight Win Big Prize" activity: in the country any authorized store car purchase, can get betting qualification, accurately hit World Cup champion and final score, again enjoy 50,000 yuan car purchase subsidy.

True strength does not fear strict scrutiny. Launch event site, Beijing Off-Road with CCTV Finance, on driving 150,000 kilometers BJ30 Traveler conduct disassembly live stream, with real car condition show durability quality. At the same time, lens deep visit BAIC Zhuzhou Super Factory, witness Chinese Smart Manufacturing how from source guard every car's excellent quality control.

150,000 kilometers equivalent to ordinary family nearly ten years of usage mileage, BJ30 Traveler after disassembly: engine turbo clean carbon deposit very little, power output still abundant, transmission shell complete not leak oil, internal gear also no wear pit, power system state excellent; battery pack no bulge, leak liquid, internal degraded decay situation, long use no worry about battery aging fault; sub frame, suspension swing arm no rust, leak oil leak oil problem, whole chassis flatness, order and new car difference very small, passive safety protection always online. This live stream use lens prove, BJ30 Traveler material solid, craft reliable, durability outstanding, can give user bring lower repair cost, longer car replacement cycle, and every travel peace of mind feeling.

Beijing Off-Road also with CCTV Finance deep into BAIC Zhuzhou Super Factory, from manufacturing source reveal BJ30 Traveler excellent quality behind logic. In welding workshop, hundreds of robots coordinate operation, one hundred percent automation, glue coating error not exceed a hair, guarantee car body skeleton more strong, anti-impact, anti-deformation ability stronger, walk rotten road no abnormal sound, collision time safer; In stamping workshop, 5,000 plus tons giant stamping equipment one time press shaped car body plate, guarantee car body uniform and neat, lines smooth, good looking high appearance appearance derived from high precision stamping base; In painting workshop, dozens of robots automatic painting, matching eco-friendly water paint, harmful pungent volatile matter reduce 60% more than, new car no strange smell, elderly children ride more peaceful, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process is set up quality control check gateway, guarantee every line off BJ30 Traveler all quality reach standard, let user buy confident, drive solid.

150,000 Loves, Shining Arrival. As off-road family, Beijing Off-Road with multi-product matrix precise layout, committed to let different need users can find most fit travel partner. BJ30 Traveler Highlight Edition with extreme product power and sincere price, let every love not be betrayed, let every departure be sparkling; BJ40 Extended Range Long-Range Edition then with "City and Wilderness Extremely Safe" hardcore strength, accompany users rush to wider world. Future, Beijing Off-Road will continue with car owners shoulder to shoulder, rush to next journey mountains lakes seas, together go every highlight moment.

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