Long-termism Behind 30 Million Entrustments

On July 16, 2026, at the GAC Trumpchi factory, a right-hand drive Trumpchi M8 PHEV slowly drove off the production line. Thai action star Mr. Tony Jaa received the car key from GAC Group Chairman Feng Xingya, becoming the owner of GAC's 30 millionth complete vehicle.

[Feng Xingya (Left) delivers new car keys to Thai owner Tony Jaa (Right)]

Starting amidst skepticism in 1997, it took GAC 29 years to reach cumulative production and sales exceeding 30 million. Behind this number lies not just a corporate growth story, but a testament to the era of China's automotive industry evolving from 'chasing' to 'running alongside' and from scale expansion to value leap.

[GAC's 30 millionth complete vehicle — right-hand drive GAC Trumpchi M8 PHEV drives off the production line]

Quality is the bottom line that never yields

"Quality is the bottom line that GAC will never yield." This statement by Feng Xingya at the event may be the most concise summary of GAC's 29-year development history.

In an industry context pursuing "speed and efficiency", GAC chose a slower path. Before each new car launches, it must undergo on-road testing of "two winters and one summer". It is polished repeatedly in extreme environments of extreme cold, high heat, high altitude, high humidity, high corrosion, mountainous areas, and sand and dust. The complete vehicle covers 12 major items and over 1,500 verification sub-items, with a cumulative equivalent test mileage exceeding 13 million kilometers. Core components must pass reinforced verification of "design life of 300,000 kilometers × 1.X coefficient".

["National Distinguished Engineer Team" GAC Powertrain Independent R&D Team recounts the journey of R&D innovation]

This verification standard, nearly "punishingly strict", stems from a simple understanding: some extreme operating conditions users may never encounter in their lifetime, but car manufacturers must verify for them in advance. When new MIIT regulations raised industry thresholds and curbed over-compressed development cycles, GAC's "ultimate verification" test system built over the years instead turned from cost into a competitive barrier.

[Witnesses of important nodes in GAC's development history recount the story of GAC walking with quality]

The confidence in quality is ultimately reflected in the market. The Shark Fin Battery has cumulative installations of 1.5 million vehicles, traveling safely over 160 billion kilometers; the Star Spirit Security Protection System serves nearly 2 million users, avoiding 6.28 million potential travel risks. In December 2025, GAC also took the lead in the industry to launch the "Three Responsibilities" policy for its own brand, taking proactive responsibility for spontaneous combustion of Three Electronics issues, excessive battery degradation, and intelligent parking accidents. Daring to extend commitments to the full lifecycle of vehicle use is confidence in quality in itself.

From "Engineer Mindset" to "User Mindset"

If quality is the foundation of GAC's survival, then being "user-centric" is another engine for its growth.

In 2024, GAC moved its headquarters to Panyu and launched the "Panyu Action" reform. One of the core goals was to complete the leap from engineer mindset to user mindset. In the past, car companies were used to refining products from a technical perspective; today, GAC established a dedicated user insight department and regularly held "User Open Mic" activities, allowing R&D heads to face user pain points directly and convert real feedback into product optimization priorities.

[GAC "User Open Mic" Event Site]

[GAC Star Power lets users choose "no more settling"]

This mindset shift is also visible in channels and services. GAC is advancing the sinking of service networks into counties, planning to add 1,000 authorized stores this year; the online "Super Butler" promises 5-second response and 2-hour completion; energy replenishment end has built a "9 Vertical 10 Horizontal" network, covering 213 cities, with "a station guaranteed within 1 kilometer straight line in core urban areas".

[GAC Energy "9 Vertical 10 Horizontal" Replenishment Network]

From "Car Makers" to "Partners", GAC tries to let 30 million no longer be just a cold number, but become a warm brand asset.

Globalization is the touchstone for verifying quality

When China's automotive go-global shifts from "product output" to "system output", GAC's globalization pace also verifies the gold content of 30 million vehicles.

In the first half of 2026, GAC's own brand export volume reached 121,500 vehicles, up 132% year-on-year, approaching last year's full-year level. International business covers 110 countries and regions, with 746 sales service outlets and 7 overseas factories built. In Thailand, June sales jumped 207% month-on-month; in Europe, new energy products have steadily entered core country markets.

[GAC Intelligent New Energy Matrix Shines]

Choosing the right-hand drive Trumpchi M8 PHEV for the 30 millionth vehicle, witnessed by delivery by a Thai owner, sends a clear signal itself: GAC's vision is no longer limited to the Chinese market.

Conclusion

From 0 to 10 million vehicles, GAC took 20 years; from 10 million to 30 million, only 9 years. But what deserves more attention than speed is the underlying logic supporting this speed — respect for quality, sincerity to users, and adherence to long-termism.

30 million is a milestone, and even more so a new starting point. When the industry moves from "price wars" to "strength competition", GAC's assets accumulated over 29 years may just be beginning to release value.

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