How to View GAC's 30 Million Vehicles: Quantity Matters, But So Does the Value | Auto-First Commentary

How to view GAC Group's cumulative 30 million vehicles? Not only should we look at the milestone of 30 million vehicles in 29 years, but more importantly, we must look at the value of prioritizing quality and user orientation in the 30 million vehicles, and we must also "connect" the heavy past accumulation with the promising future innovation.

On July 16, the cumulative 30 million vehicles went off the production line, which is a milestone for GAC Group. This "big event" reflects the equal benefit sharing of GAC Group as a Fortune Global 500 "big factory", with multiple global production bases connected simultaneously. GAC Honda P7, GAC Toyota bZ7, Qijing GT7, GAC Aion N60, and GAC Hyper S600 went off the production line sequentially as GAC's 29,999,995th to 29,999,999th vehicles. The 30 millionth vehicle is a right-hand drive version of GAC Trumpchi M8 PHEV exported to Thailand. GAC Group Chairman Feng Xingya handed the keys to the Thai owner's hand, signifying GAC Group pressing the "shortcut key" for electrified GAC, intelligent GAC, innovative GAC, and internationalized GAC.

"Quality is the bottom line that GAC will never cede," said Feng Xingya at the 30 millionth vehicle off-line ceremony. In GAC's development, scale growth has always had quality as the foundation color.

For many years, GAC Group has always adhered to the "Quality First" concept, integrating Honda Total Quality Management (TQM), Toyota Lean Production (TPS), and Lingnan Culture, building a quality management mode centered on "Integrated Innovation". The focus of everything is to create good cars that users can drive with peace of mind, use with less worry, and sit in with comfort.

GAC Group's strict quality control system throughout the chain runs through R&D and production. Before the launch of every product, it must undergo extreme environment tests such as "Five Highs, One Mountain, One Dust" including high cold, high heat, high altitude, high humidity, high corrosion, mountainous, and dusty conditions, completing "Two Winters and One Summer" on-site road tests. At the same time, relying on test fields and laboratories covering 12 major categories and over 1,500 verification sub-items for the whole vehicle, it achieves system-based quality validation.

At the manufacturing end, GAC Group has built the world's first new energy vehicle Lighthouse Factory — GAC Aion Smart Ecological Factory, ensuring stable quality of mass products through a digital intelligent manufacturing system.

In terms of core safety technology, the Xingling Safety Guard System builds four protection dimensions. Eight key systems adopt dual redundancy design, having protected nearly 2 million users, avoiding 6.28 million potential travel risks; the Cassette Battery has cumulatively installed 1.5 million vehicles, with safe driving mileage exceeding 160 billion kilometers; the service side also adds protection guarantees. GAC took the lead in the industry to launch the proprietary "Three Responsibilities" policy, proactively covering battery and intelligent driving assistance issues concerned by users to eliminate user worries about vehicle usage.

"What users care about, we put in our hearts; what users expect, we go all out for," said Feng Xingya. This user-centric concept has long been deeply integrated into the development genes of GAC Group. Since always, GAC Group has always adhered to the corporate concept of "People-oriented, Integrity-based, Innovation-first", where the core meaning of "People-oriented" is user-oriented.

The user thinking in GAC Group's bones is not simply guessing user needs, but sitting together for face-to-face communication. Currently, GAC regularly holds user Full Open Mic activities, facing problems directly and listening to the users' voice. At the same time, a full-process closed-loop management mechanism is established to ensure that every suggestion can be handled properly, and common problems are optimized for all users at the first time.

In addition, GAC also established a dedicated user insight department, promoted the full-process change from problem discovery to resolution, and ensured user requests have a response and matters have a settlement from the organizational mechanism.

In channel network construction, GAC Group also penetrated user thinking throughout, shifting from "Product-Centered" to "User Scenario and Experience-Centered". On one hand, channel networks sink into counties, with a plan to add 1,000 county-level authorized stores within the year. On the other hand, the "Super Butler" service was launched, achieving 5-second response and 2-hour request handling, guaranteeing user requests are sent and handled quickly.

To solve the inconvenience of charging for new energy users, GAC Group built a "9 Vertical 10 Horizontal" energy supplement network, already covering 31 provinces and 213 cities nationwide, achieving "one station in straight kilometer in core urban areas", with self-operated charging piles exceeding 27,000, among which supercharging piles broke through 20,000, providing convenient energy supplement services for new energy car owners.

Standing on the new starting point of 30 million users, GAC Group gives back to users with real money. GAC officially launched the "GAC Group 30 Million Vehicles Off-Line · Renewal Gratitude Season". GAC Honda, GAC Toyota, GAC Trumpchi, GAC Aion, GAC Hyper, and Qijing Automotive six passenger car brands will launch characteristic policies respectively around new purchase, replacement, to additional purchase.

With 30 million as a new starting point, GAC Group continues to polish the tech innovation signboard, accelerating towards the new journey of electrification and intelligence.

In the power field, the Xingyuan Power developed by the "National Distinguished Engineer Team" covers three technologies: Xingyuan Extended Range, Xingyuan Plug-in Hybrid, and Xingyuan Super Twin Engine, which will be mass-produced in more models. Every product must undergo 100,000 hours of dynamometer and whole vehicle verification, equivalent mileage exceeding 10 million kilometers, ensuring that performance remains stable like a rock in all scenarios and regions.

In the "Three Electrics" field, GAC continues to attack industry pain points such as battery super-fast charging and low-temperature range, having built an all-solid-state battery pilot production line, launched extreme energy consumption technology, and the mass-produced Quark Electric Drive Motor has a maximum efficiency breakthrough of 99%, which is the highest level in the industry.

In the intelligent connectivity field, the Super Brain Xingling Architecture continues to evolve, connecting six systems: intelligent driving assistance, intelligent cockpit, power, chassis, body, and vehicle networking, achieving "one brain unified command", with comprehensive performance increased by 40%; Galaxy Smart Cockpit achieves terminal-cloud integration, making the car a true "thinking, understanding hearts" partner. GAC will also fight side by side with top partners such as Huawei, CATL, Didi, Tencent, and Alibaba to build a more powerful AI intelligent ecosystem.

So far, GAC Group's cumulative R&D investment exceeds 62 billion yuan, with a global R&D team exceeding 6,800 people. Continuous technical investment is pushing GAC's products from transportation tools to intelligent travel partners, mobile smart spaces, and green energy ecosystems.

From the first complete vehicle off the line to the 30 millionth vehicle delivery, GAC used long-term adherence to quality and safety, as well as the results of transformation to electrification and intelligence, to win the choice and trust of 30 million users.

This user trust is also GAC's confidence to break out in the industry shift. In the first half of this year, GAC Group's sales volume was 773,100 vehicles, with a year-on-year increase of 2.35%, among which new energy vehicle sales volume increased year-on-year by 68.8%; overseas exports broke through 120,000 vehicles, with a year-on-year increase of 132%, running a steady rhythm during the industry's deep reshaping period.