Product and Technology Dual-Drive, Changan Welcomes Key Inflection Point for Growth in Second Half of Year

In the first half of 2026, the competition in the domestic new energy vehicle market has become increasingly intense, with price wars and technology wars occurring simultaneously, accelerating industry reshuffling. Against this backdrop, Changan Automobile relies on the three differentiated new energy brand matrices of Avatr, Deepal, and Changan Qiyuan to move forward steadily. Each brand is precisely positioned in different niche tracks, continuously releasing growth potential, and building a solid foundation for full-year electrification, intelligence, and globalization transformation. After market validation and production capacity and technology reserves in the first half of the year, Changan Automobile has set a clear route for accelerated development in the second half of the year. With dense new product launches and core technology mass production implementation as the focus, relying on the dual-wheel drive of products and technology, it fully connects the three layers of mass popularization, youth sports, and high-end intelligence, counteracts the pressure of intense market competition, sprints to achieve the full-year new energy sales target, synchronously accelerates the globalization new energy layout, and constructs a dual growth curve of domestic and overseas markets.

In the first half of the year, domestic new energy domestic sales overall faced pressure and declined, while Changan New Energy grew counter-cyclically, delivering a cumulative 456,000 vehicles, a year-on-year increase of 5.2%. Its three brands, Qiyuan, Deepal, and Avatr, cover the market from home use to high-end in layers, fully covering from the 100,000-level home commuting to the 300,000-level high-end intelligence market, forming a multi-level sales and profit growth ladder. Qiyuan delivered 173,800 vehicles in half a year, Q05 firmly stayed at the top of compact SUV monthly sales; Deepal sales reached 164,100 vehicles, a year-on-year increase of 14.6%, with overseas sales soaring 141% year-on-year; Avatr delivered 7,459 vehicles in June, solidifying the high-end market. Globalization is the second growth curve in the second half of the year. In the first half of the year, Changan delivered 402,000 vehicles overseas, a year-on-year increase of 35.1%, with overseas proportion exceeding 30%. The three new energy brands are deployed overseas in zones, leveraging global new energy dividends, and using internal and external market dual cycles to counter domestic competition pressure.

Standing on the development foundation of the first half of the year, the second half of 2026 becomes the breakthrough stage for Changan Automobile's new energy and intelligence transformation. It will make up for gaps in various level niche markets with large-scale new product iteration launches, achieving dual-line advanced upgrade of new energy and fuel products. Changan Qiyuan will supplement Q06, A05L, Lumin Plus three new products, covering home use SUV, extended home sedan, and city commuting niche tracks, further perfecting the 100,000-level inclusive new energy product matrix; Avatr will launch the second generation of brand new products, focusing on landing brand new models adapted to family large space needs, enriching the high-end home flagship product line, and making up high-end market categories; Deepal Auto focuses on core domestic user needs, completes comprehensive product upgrades in a targeted manner, focuses on strengthening vehicle-level intelligent assisted driving capabilities, iterates three-electric core systems, comprehensively improves overall vehicle comprehensive product power, and precisely adapts to mainstream consumer market upgrade needs. Meanwhile, Changan continues to deepen the classic fuel market, fully creating the CS75 PLUS, CS55 PLUS, Eado three benchmark big single product IPs, and will successively launch multiple brand new fuel products, achieving bidirectional effort and complementary growth in new energy and fuel markets. Relying on the product advantage of new energy product expansion and fuel big single product iteration, plus the hard support of subsequent core technology comprehensive landing, the development pattern of product and technology dual-wheel drive continues to take shape, providing solid confidence for Changan to cross industry price involution and respond to market reshuffling.

While launching new products, hard-core self-developed technology is the core support for Changan Automobile to stand firm in the market and build long-term competitive barriers. In the second half of the year, multiple self-developed intelligence, three-electric core technologies of Changan will achieve mass production vehicle mounting simultaneously, and the landing rhythm of technology results will accelerate comprehensively, among which two core technology highlights are extremely competitive in the industry.

In the intelligence field, Changan's self-developed Tianshu Navigation End-to-End Large Model Intelligent Driving System will be officially scaled mass production vehicle mounting on all series models of Q06 launched in the second half of the year, taking the lead in achieving comprehensive availability of high-level intelligent driving, where 100,000-level home models can be equipped with high-level intelligent driving functions, significantly lowering the popularization threshold of high-level intelligent driving, making enjoying high-level intelligent driving a reality for the general public. In the three-electric safety field, Changan's self-developed Zhongzhao Battery won the 2025 National Science and Technology Progress Second Prize due to extreme safety performance, excellent thermal management, and durability performance. This is also the second time Zhongzhao Battery has won this national-level technology grand prize since 2024. This fully verifies Changan's three-electric self-developed technology's hard-core strength and industry leading, building a safe core barrier for all series new energy vehicles.

In addition, Changan Automobile will, with systematic layout, continue to iterate hybrid, pure electric, hydrogen energy and other full-scenario power, further reducing energy consumption and improving overall vehicle range performance. Blue Whale Super Engine was released in March, followed by supporting actual vehicles launched, and landed in 17 cities for road tests, relying on actual test data to continuously optimize power performance; in the chassis field, based on the three-direction six-domain integration technology concept, bringing more quality handling and riding experience; in the intelligent cockpit field, focusing on experience upgrades, continuously iterating products, comprehensively improving user intelligent travel experience.

Apart from deepening the domestic market, globalization layout will become Changan's second growth curve in the second half of the year. Changan has now built 22 overseas manufacturing bases and nearly 20,000 global sales service outlets. Bases in Thailand, Brazil, etc., have achieved localized vehicle manufacturing, supporting full-domain going global. Among them, Brazil factory put into production in March, May Changan signed with the Portugal National Football Team to deepen European market, June Thailand Rayong factory 20,000th vehicle officially rolled off the line, June Qiyuan models landed in Uzbekistan, etc. Relying on the "Global Integration 2.0" overseas strategy, three new energy models were batched deployed to overseas markets. Qiyuan focuses on Southeast Asia, South Asia mass market, Deepal layouts Australia and New Zealand, Avatr advances into Europe, Central Asia high-end new energy markets, leveraging overseas new energy demand dividends, continuously expanding export scale, counteracting pressure brought by fierce domestic market competition, constructing a growth pattern of domestic and overseas dual-cycle.

From the business dimension, product expansion, technology landing, and overseas market expansion three measures resonance will push Changan Automobile to welcome a key business inflection point in the second half of 2026. At the scale level, brand new models cover full price, full category markets, pulling new energy delivery volume significantly up, continuously optimizing overall vehicle sales structure; at the profit level, Avatr high-end flagship models continue to release volume to raise average single vehicle gross profit, self-developed three-electric, intelligent driving technology realizes autonomous supply, significantly reducing procurement costs, plus the scale effect brought by sales and production scale expansion, effectively alleviating industry price war brought profit pressure; at the long-term growth level, large-scale landing of intelligent technology forms hard-to-replicate product differentiation advantages, continuously strengthening consumer brand cognition, supporting enterprise long-term stable growth.

Electrification, Intelligence, Globalization is the irreversible development main line of the automotive industry, industry competition has long shifted from simple model comparison to technology, product, globalization comprehensive strength contest. In the first half of 2026, Changan Automobile's three new energy brands completed market validation, accumulated sufficient growth momentum; in the second half of the year, with new products centralized landing, self-developed technology comprehensive mass production, overseas market continuous breakthrough, Changan Automobile with product, technology dual-wheel drive, breaks through industry involution bottlenecks. With sales scale continuously expanding, profit level steadily repairing, technology barriers constantly strengthening, Changan Automobile high-quality development momentum continuously accumulating, transformation results further highlighted.